Marketing School - Digital Marketing and Online Marketing Tips
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How Mark Moss Made $1M in 20 days Without Paid Ads
14 december 2023 · 27 min
Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing. Lees meer
Watch the full interview here: https://youtu.be/xDnO-OtGjvc
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
[00:00] Mark Moss shares his success on YouTube despite advertising bans.
[03:19] Mark Moss explains the value of long-form content for building trust.
[05:23] Short-form content as a top-of-funnel strategy.
[07:25] Mark Moss breaks down his strategy for creating engaging hooks.
[10:15] Transitioning to evergreen content and remote work.
[13:27] Changing content workflow and focusing on YouTube.
[16:20] Mark Moss wants to focus on building equity.
[18:30] The future of marketing is a combination of earning and buying an audience.
[21:00] Why personal branding and personal stories will be important.
[22:54] Utilizing different platforms for different touch points.
[24:24] Mark Moss highlights the power of an organic testing audience.
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See omnystudio.com/listener for privacy information.
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How We're Changing Up Marketing School in 2024
13 december 2023 · 7 min
In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How We're Changing Up Marketing School in 2024
(00:26) Evolution of the podcast from daily short episodes to longer episodes
(03:13) The new format and template for Marketing School episodes
(04:15) Adapt and improve content based on market needs
(04:32) Importance of collaborations and cross-pollination for podcast growth
(05:27) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Did you enjoy this episode? If so, please leave a short review.
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
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Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
12 december 2023 · 7 min
In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
(00:13) Reddit's historical lack of growth in organic traffic
(01:15) Factors contributing to Reddit's recent increase in organic traffic
(02:26) Potential impact of AI-generated content on Reddit's success
(03:03) Importance of curated and voted UGC for SEO
(03:46) Google's focus on verifying the authenticity of content
(04:30) The significance of experience, expertise, authority, and trust
(05:04) Actionable steps to demonstrate double eat for SEO success
(05:22) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Chris Long’s Post
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
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Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
11 december 2023 · 7 min
In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
(00:49) Discussion on the mass appeal of Stephen Bartlett's content
(02:25) Neil Patel's experience with specific content and monetization
(03:06) Stephen Bartlett's process of testing thumbnails and headlines
(03:36) Stephen Bartlett's initial investment in ads to drive views
(04:21) Stephen Bartlett's rise in popularity in recent years
(04:40) Importance of creating controversial content for mass appeal
(05:04) Comparison between Stephen Bartlett and Sam Sulak's views
(05:19) Different approaches to building brand affinity
(05:39) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Steven Bartlett's YouTube
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why You Don't Have an Audience
10 december 2023 · 7 min
In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why You Don't Have an Audience
(00:19) Importance of creating unique and fresh content
(01:20) Unique examples of content that helped individuals gain reach
(02:18) The time and consistency required to grow an audience
(03:22) The need to focus on a specific vertical and try new things
(04:25) The importance of providing unique insights and data
(05:08) Starting out by sharing personal journey and experiences
(05:34) Conclusion and call to rate and review the episode
(05:35) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
9 december 2023 · 7 min
In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
(00:27) Description of Sam Sulek's unconventional YouTube strategy
(01:37) Unique aspects of Sam Sulek's videos
(02:48) Discussion about Sam Sulek's viewership and subscriber count
(03:23) Lessons learned from Sam Sulek's success
(05:02) Final thoughts and call to action for podcast
(05:17) Conclusion and podcast rating request
(05:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Sam Sulek’s YouTube
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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What's Old in Marketing Is New Again, and What's New Is Old
8 december 2023 · 8 min
In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old
(00:04) Direct mail as a marketing strategy
(00:59) Conversion rates increase with "sign in with Google"
(01:39) Privacy concerns decrease conversion rates
(02:19) Market conditions change, continuous testing required
(03:25) Direct mail and newsletters as old strategies
(04:06) Maximizing lifetime value of customers
(04:35) Don't assume what works for others will work for you
(04:41) Issues with using Chat GPT for content creation
(05:31) Conclusion and call to action
(05:53) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Deal with Ad Fatigue
7 december 2023 · 7 min
In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Deal with Ad Fatigue
(00:00) Introduction to ad fatigue and its impact on performance
(00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates
(01:31) Importance of changing up creatives and increasing their number
(02:48) Expanding targeting to reach a wider audience
(03:46) Utilizing different ad formats for lower costs
(04:30) Testing new creatives, landing pages, and audiences
(04:57) Remarketing to people who saw the ad but didn't convert
(05:06) Using logical ads as an alternative approach for remarketing
(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why Neil & Eric Are Going Harder on Written Content Now
6 december 2023 · 7 min
In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Why Neil & Eric Are Going Harder on Written Content Now
(00:00) Introduction to the topic of focusing on written content
(00:07) The ease and speed of creating written content
(00:26) The advantage of quickly testing and tracking traction on Twitter
(01:09) The additional work and time required for creating video content
(01:46) The strategy of using successful written content to create blog posts and videos
(02:26) Leveraging written content on LinkedIn for increased reach
(03:02) The organic reach and trust-building potential of written content
(03:54) Recognizing the need to double down on writing skills
(04:40) The high-quality audience on Twitter and LinkedIn
(05:16) Recommendation to focus on written content for 2024
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The TikTokification of Everything
5 december 2023 · 6 min
In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copying tactics that work for their competitors, as long as it doesn't involve stealing intellectual property. The key is to adapt and capitalize on current trends to grow faster in marketing. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The TikTokification of Everything
(00:32) Examples of Instagram and other platforms copying TikTok features
(01:31) The ease of copying and replicating in the business world
(02:12) Copying as a way of learning and iterating
(02:45) Examples of Instagram stories being copied by other platforms
(03:06) The limited success of WhatsApp stories
(03:54) The importance of capitalizing on current trends
(04:04) Encouragement to start copying more in marketing
(03:54) Giving credit and creating new ideas based on others
(04:29) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Creativity Faucet Concept (This Will 10x Your Content)
4 december 2023 · 8 min
In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Creativity Faucet Concept (This Will 10x Your Content)
(00:49) The benefits of using the creativity faucet to clear your mind
(01:57) Using reading as a way to generate creative ideas
(02:54) Using Twitter to test and generate content ideas
(03:39) Importance of warming up your brain before creating content
(04:26) Making the creativity faucet a recurring habit
(04:50) Consistency and practice are key to improving content creation
(05:10) Learning from and applying ideas from other creators
(05:54) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Audience TAM vs Revenue TAM
3 december 2023 · 7 min
In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investing in companies, leading to higher market caps. However, in business, the focus should be on revenue TAM and the size of the spending market. We provide examples of content that generates a large audience TAM but doesn't drive revenue. We emphasize the importance of understanding when to build reach versus when to convert, and the need to prioritize revenue TAM for business growth. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Audience TAM vs Revenue TAM
(00:41) Difference between audience TAM and revenue TAM
(01:09) Importance of revenue TAM in generating business revenue
(01:48) Building a personal brand requires a massive audience TAM
(02:13) Example of Salesforce and their focus on revenue TAM
(02:41) Difficulty in generating likes for revenue-focused content
(03:29) Balancing reach and conversion in business strategies
(03:53) Easier to grow a business with a massive revenue TAM
(04:11) Understanding when to focus on reach vs conversion
(04:53) Audience TAM can be a distraction if it does not lead to business outcomes.
(05:12) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Anatomy of New York Times' Revenue
2 december 2023 · 7 min
In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Anatomy of New York Times' Revenue
(00:25) Discussion on the potential revenue from affiliate marketing
(01:30) Highlights of New York Times' subscribers and operating profit
(02:50) Importance of building a brand for marketing success
(03:39) Diversification of revenue sources to protect against SEO changes
(04:26) The significance of building a brand over time
(05:24) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Glen Allsopp’s Post
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
These New OpenAI Developments Will Change Marketing Forever
1 december 2023 · 7 min
In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: These New OpenAI Developments Will Change Marketing Forever
(00:01) OpenAI allows users to create their own GPT without coding.
(01:55) Chat GPT four turbo is faster and cheaper.
(03:29) Users can upload an entire book for analysis.
(04:30) OpenAI introduces Copyright Shield to defend against legal claims.
(05:09) Multimodal capabilities will allow for image, video, and audio analysis
(05:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
OpenAI DevDay Recap
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What should we talk about next? Please let us know in the comments below
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Dark Social's False Attribution to 'Direct' Traffic
30 november 2023 · 7 min
In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Dark Social's False Attribution to 'Direct' Traffic
(00:40) Misclassification of social referral traffic as direct traffic
(01:38) Explanation of dark social and its attribution challenges
(02:03) Increasing privacy concerns and its effect on tracking web traffic
(02:54) Shift towards traditional marketing models and multitouch attribution
(03:45) Strategies to capture qualitative data and attribute leads
(04:17) Importance of investing in brand recall studies
(04:23) Difficulty in analyzing data with Google Analytics
(05:23) Use of custom reports and daily dashboards for analytics
(05:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Rand Fishkin Blog
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why Millionaires & Billionaires are Becoming Content Creators
29 november 2023 · 9 min
In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportunities, highlighting the potential for financial success through subscriptions, investments, and business deals. We draw parallels with other content creators, such as Jason Lemkin and Harry Stebbings, who have successfully built conferences, and venture capital opportunities, and gained access to deal flow through their respective platforms. We emphasize the strategic move of building an audience as a means to stand out from the crowd and create diverse opportunities. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why Millionaires & Billionaires are Becoming Content Creators
(00:01) Chamath and Andrew Wilkinson are becoming content creators
(01:50) Building an audience helps make money and get business deals
(03:51) Examples of successful content creators: Jason Lemkin and Harry Stebbings
(05:13) Tim Ferriss has a large audience and makes money from investing
(06:31) Building an audience is a smart move for success
(07:12) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Chamath Palihapitiya X
Andrew Wilkinson X
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.… -
How SGE Will Dramatically Change Your SEO Traffic
28 november 2023 · 7 min
In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic
(00:33) SGE provides AI-generated responses and suggestions
(01:26) SGE is cautious with financial and health advice
(01:51) Post-SGE click-through rates for top positions decrease
(02:25) SGE presence varies, affecting traffic differently for each query
(03:02) Content creators should make thorough and updated content
(04:06) Users won't wait more than 14.6 seconds for AI snapshots
(04:37) Longer tail searches are becoming more common
(05:54) That’s it for today! Don’t forget to rate, review, and subscribe!
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Links Mentioned in Today’s Episode:
Michael King’s article on SGE
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Critical Agency Acquisition Mistakes
27 november 2023 · 9 min
In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Critical Agency Acquisition Mistakes
(00:32) Importance of retaining the top talent during the acquisition
(01:39) Need for founders to stay on board for knowledge transfer
(02:59) Importance of conducting thorough due diligence before acquiring
(03:56) Taking time for due diligence and decreasing the seller's advantage
(05:32) Key factors to consider during due diligence: churn, revenue, growth
(06:20) Importance of cultural fit and interviewing for it
(06:52) The Leader's responsibility to be closely involved in the acquisition process
(07:10) That’s it for today! Don’t forget to rate, review, and subscribe!
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Are Agencies Ripe For Rollups?
26 november 2023 · 9 min
In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Agencies Ripe For Rollups?
(00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+
(01:44) Combining smaller agencies can generate more revenue and savings
(03:20) Cross-selling services between agencies can increase profitability
(04:34) Many agencies are looking to sell due to a lack of leads and high churn
(05:45) Agencies' valuations and expectations are declining
(06:54) Unrealistic expectations are hindering agency roll-ups
(07:00) The timing for agency acquisitions is getting closer
(07:20) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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See omnystudio.com/listener for privacy information. -
Modern Content Marketing Vs. Old Content Marketing
25 november 2023 · 10 min
In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing
(01:13) Importance of audience research and social media in modern content marketing
(02:18) Classic and modern content marketing methods are both effective
(03:05) Leveraging multiple channels for marketing success
(04:01) The importance of finding marketing channels that work
(04:50) SEO is still valuable and evolving
(06:41) Posting frequently with a unique point of view
(07:11) Importance of systems and processes in marketing
(07:35) Scaling marketing with systems and processes
(07:55) The meta lesson of using YouTube for content marketing
(08:09) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Rand Fishkin Blog “The Final Chapter of My First Startup”
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The $68B SEO Industry Will Go Extinct?
24 november 2023 · 8 min
In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The $68B SEO Industry Will Go Extinct?
(00:25) Discussion about Google's revenue and AdSense
(01:56) Possibility of Google using AI to give all search answers
(02:57) Potential lawsuits and credibility issues with giving all answers
(03:33) Prediction that AI will change search but not crush it
(05:01) Criticism of the statement that the SEO industry will not survive
(05:35) Mention of upcoming episodes on search generative experience
(06:05) Companies seeking advice on optimizing for AI engines
(06:18) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Fortune article on SEO
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The Sites That Dominate Affiliate Rankings
23 november 2023 · 7 min
In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Sites That Dominate Affiliate Rankings
(00:29) Explanation of what product review affiliates are
(01:16) Reddit's dominance in product review rankings
(01:55) Quora’s significant jump in popularity
(02:49) Forbes' focus on affiliate revenue and content updates
(03:26) Importance of updating existing content for higher ROI
(04:45) Neil Patel's team's monthly updates strategy
(05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter
(05:27) Hypothesis on Reddit's ranking and monetization strategies
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ViperChill Post on X
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Why TikTok Shops Might Be The Next Big Opportunity
22 november 2023 · 7 min
In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity
(00:23) One out of ten Americans will buy something on TikTok shop this year
(01:05) Discussion on the growth rate of social buyers on TikTok
(02:26) Importance of considering selling products on TikTok shop
(03:00) Opportunities on other social channels like Pinterest
(03:40) Building relationships and being a middleman for TikTok shops
(04:33) Not suitable for all businesses, especially B2B and high-ticket items
(05:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Greg Isenberg Post
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Amazon's fastest new growing business segment…
21 november 2023 · 7 min
In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Amazon's fastest new growing business segment…
(00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising
(00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services
(01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion
(01:25) Discussion on how Amazon is becoming an ad platform
(02:00) Neil disagrees and says Amazon is a holding company
(02:50) Future of Amazon: more ads, more fees; future for sellers: less margin
(03:14) Neil explains the advertising opportunities within Amazon's movies and shows
(04:19) Neil discusses the popularity of Amazon Prime and its TV version
(05:06) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
CNBC article on Amazon’s advertising revenue
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-
What you can learn from Sam Altman's Ouster
20 november 2023 · 9 min
In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What you can learn from Sam Altman's Ouster
(01:16) Importance of founder DNA and passion in a company
(02:38) The negative impact of replacing a founder with a hired CEO
(03:28) The need for founders to have control over the board
(05:06) The potential growth and importance of founder leadership in OpenAI
(05:57) Speculation on the achievement of artificial general intelligence at OpenAI
(06:47) Speculation on the relationship between Sam Altman and Ilya
(06:57) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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See omnystudio.com/listener for privacy information. -
Struggling To Grow On Social Media? Use This Analogy
19 november 2023 · 8 min
In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy
(00:01) An analogy for growing on social media: be an employee.
(01:34) Social networks don't work for you, you work for them.
(02:39) Consistency and effort are required for success on social media.
(03:22) Figure out the type of content that social networks want.
(04:00) Social networks prioritize ad revenue over organic reach.
(04:24) Leverage ads creatively to generate revenue and build followers.
(05:09) Create unique and personal content for better long-term results.
(05:42) Start by focusing on one channel and then scale.
(05:56) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Russel Brunson’s Podcast
Chamath Palihapitiya’s Twitter
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Here's What The Top YouTubers Taught Us About YouTube Marketing
18 november 2023 · 10 min
In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing
(01:07) Subscribers don't matter, good videos get views
(02:29) Consistency and quality are key to YouTube's success
(03:44) YouTube is a commitment, not a quick win
(04:12) Producing hit content leads to viral growth
(05:19) Different content types drive different results
(05:51) Importance of compelling thumbnails and headlines
(06:59) Learning from successful YouTubers like Russell Brand
(07:28) Diversify marketing channels but not businesses
(08:17) That’s it for today! Don’t forget to rate, review, and subscribe!
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Links Mentioned in Today’s Episode:
George Gammon’s YT channel
Russell Brand’s YT channel
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Eric's Experiment with LinkedIn Thought Leader Ads
17 november 2023 · 7 min
In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads
(01:01) Results of a $500 test with LinkedIn Thought Leader Ads
(02:26) LinkedIn Thought Leader Ads are effective for soft conversions
(03:37) Changing the profile URL to drive website visits
(04:33) Soft conversions work better than hard conversions on LinkedIn
(04:59) That’s it for today! Don’t forget to rate, review, and subscribe!
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Links Mentioned in Today’s Episode:
LinkedIn Thought Leader Ads
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Sahil Bloom’s #1 Advice to All Content Creators
16 november 2023 · 30 min
Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) - Sahil Bloom's expansion from Twitter to newsletter and book
(02:50) - No growth hacks, just countless hours of writing
(05:40) - Importance of creating content based on real experiences
(08:31) - Adapting to algorithm changes and finding what works
(09:25) - Sahil Bloom's growth on Twitter in the first year
(11:33) - Sahil Bloom's morning routine for creating content
(13:50) - Sahil Bloom's perspective on the creator economy and long-term viability
(16:35) - Sahil Bloom's thoughts on the future of creator-led agencies
(20:29) - The role of Holdco in building and launching businesses
(23:06) - The difficulty of scaling without a business background
(25:51) - The risks and challenges of income share agreements
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What We Are Seeing With AI SEO Right Now
14 november 2023 · 8 min
In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What We Are Seeing With AI SEO Right Now
(00:40) Increase in the creation of Q&A pages on websites
(01:03) Shift in AI content creation strategies involving more human intervention
(02:05) LinkedIn's UGC content and compounding traffic
(02:33) Rising trend of programmatic SEO and the need for QA
(03:21) Negative impact of AI-based content on fashion site's traffic
(03:58) Negative impact of AI-based content on auto site's traffic
(05:08) Importance of QA and accurate content in AI SEO
(05:43) AI-enhanced content and updating existing content
(06:34) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Shoppers Expected to Spend the Same or More This Holiday Season
13 november 2023 · 9 min
In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season
(00:31) Consumers plan to shop at discount and traditional department stores
(01:12) Consumers still spending despite inflation and higher costs
(02:51) Deloitte report projects rise in retail sales this holiday season
(03:53) Consumers with lower incomes expect to spend more
(04:14) Tech layoffs and impact on spending
(05:24) Reality check needed for business valuations
(06:19) Lack of discipline in raising funds and trading on potential
(07:20) High interest rates and debt will impact spending
(07:34) Uncertainty about when the economy will improve
(07:41) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ICSC’s 2023 Holiday Shopping Forecast
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Apply Pressure or Feel It
12 november 2023 · 7 min
In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Apply Pressure or Feel It
(00:05) Applying pressure is important in business and leadership roles.
(01:30) Different businesses have different levels of pressure.
(02:59) Pressure is necessary for personal satisfaction and growth.
(03:31) Dealing with tough situations and letting go of unfit employees.
(04:35) Example of a business that stopped applying pressure and suffered.
(05:03) No pressure, no diamond - results require pressure.
(05:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
The Hard Thing About Hard Things and Ben Horowitz
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Diving Deeper on the LinkedIn UGC Strategy
11 november 2023 · 7 min
In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy
(00:29) LinkedIn UGC strategy explained
(01:36) LinkedIn gamifies UGC with badges
(02:20) Importance of focusing on KPIs and revenue
(03:26) Traffic vs. revenue in marketing
(04:10) Importance of traffic and conversions
(04:55) Applying AI and programmatic SEO to content
(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Olga Andrienko’s post
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Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts
10 november 2023 · 8 min
In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts
(00:30) Discussion about GameStop's acquisition of FaZe Clan
(00:38) Mention of a company called Better and its acquisition
(00:53) Introduction to Hello Bello, a diaper company
(01:17) Hello Bello's financial struggles and liabilities
(02:22) Non-private equity-backed companies performing well
(03:16) Founder-led businesses thrive in tough times
(04:13) Founders stepping back into their businesses
(04:52) Fire sale prices and lack of VC investments
(05:43) Caution when buying at fire sale prices due to hidden costs
(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
GameStop just bought Phase Clan for $17 million
Hello Bello filed for bankruptcy
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Your Customer Service Is Your Marketing
9 november 2023 · 7 min
In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Your Customer Service Is Your Marketing
(00:45) Discussion of a negative customer service experience with Ahrefs.
(01:59) Neil expresses frustration with being penalized for using a product.
(02:59) Comparison of customer reactions to price increases for different services.
(03:35) Importance of differentiation and customer loyalty in pricing decisions.
(04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image.
(04:55) Eric mentions Ahrefs' risky moves and potential consequences.
(05:21) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Jason Mills’ post on Ahrefs
Ahrefs
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The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal
8 november 2023 · 22 min
Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success. Lees meer
Watch the full interview on YouTube: Leveling Up with Eric Siu
TIME-STAMPED SHOW NOTES:
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
(00:00) - Ali Abdaal’s Journey from $2 to $5 Million
(01:42) - Ali's business model: 99% free content, 1% paid courses.
(03:19) - Ali's advice for finding your style and niche on YouTube.
(06:33) - You shouldn’t rely solely on YouTube's organic reach.
(08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali.
(12:09) - How to grow your email list organically
(15:43) - Unexpected success and revenue from the live cohort courses
(20:39) - Ali explains the structure and benefits of their $5,000/year program.
(21:28) - Ali shares his concerns about charging for a mastermind.
(26:02) - Ali talks about his early ventures into making money online
(28:13) - Ali defines what a “feel good” business is
(30:17) - Ali plans to create a productivity course and explore equity partnerships
(31:50) - Ali Abdaal decides to film whatever he wants for his YouTube channel.
(32:30) - Ali Abdaal talks about his book "Feel Good Productivity".
(39:38) - Ali Abdaal discusses his weekly vlog experiment
(42:45) - Simplifying productivity with GPS (goal, plan, system)
(46:21) - Ali Abdaal talks about his “Why” in life
(47:26) - Find Ali Abdaal online
Subscribe to Ali Abdaal's YT Channel
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How to Spend on Marketing the Right Way
7 november 2023 · 7 min
In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Spend on Marketing the Right Way
(00:14) Discussion on the importance of being profitable in marketing
(01:19) The best way to scale marketing is slow and steady
(03:12) The need for discipline and efficiency in marketing
(03:55) Scaling up marketing requires a gradual approach
(04:21) The benefits of slow and steady marketing
(04:45) The importance of being smart and avoiding pitfalls
(05:18) Buying cheap attention in the current economy
(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Ads and Meta Ads
AppSumo
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X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Get Out of YouTube Jail (is there one?)
6 november 2023 · 8 min
In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche. Lees meer
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?)
(00:30) Story of a friend who broke out of YouTube Jail
(01:23) Theory of YouTube wanting to see consistency and ad revenue
(03:15) Importance of engagement metrics and quality content
(04:30) YouTube becoming more selective due to increased competition
(04:43) Mr. Beast's slow growth to 10,000 subscribers
(05:18) Recognition and reward for consistent value and quality
(05:49) Example of publishing high-quality videos to break out
(06:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
MrBeast YouTubeLeave Some Feedback:
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See omnystudio.com/listener for privacy information. -
This Will Crush Your Marketing if You Don't Take It Seriously
5 november 2023 · 9 min
In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously
(00:22) Building a culture of experimentation is crucial for marketing success
(01:41) Continual testing and retesting is necessary for long-term success
(04:38) Founders have more influence in driving marketing experimentation
(05:30) Legacy issues can slow down implementation as a company grows
(06:44) Adapting marketing strategies in different countries can be challenging
(06:57) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
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X @neilpatel
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Powerhouse Role That Is Growing in Popularity
4 november 2023 · 8 min
In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity
(00:19) Neil guesses the role: Chief of Staff
(01:19) Eric talks about Matt Moshari's book "The Great CEO Within"
(02:20) Eric hires a Chief of Staff and explains the benefits
(03:26) Eric explains the top three reasons to hire a Chief of Staff
(04:54) Neil considers hiring a Chief of Staff in the future
(05:18) Neil discusses the possibility of needing a Chief of Staff
(06:02) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
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Single Grain << Eric’s ad agency
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X @neilpatel
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Behind the Scenes Business Trends We Are Seeing
3 november 2023 · 9 min
In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Behind the Scenes Business Trends We Are Seeing
(00:26) Hiring employees from other countries to avoid legal issues
(01:41) Hiring employees from different time zones to increase productivity
(03:05) CEOs are taking back control of their companies
(04:31) Culture is a 50-day moving average
(05:34) Acquisitions are being made during economic downturns
(06:19) Focus on efficiency and doing good work
(06:41) Decentralized models becoming more popular
(07:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
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Connect with Us:
Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)
2 november 2023 · 10 min
In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)
(00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic
(01:08) Lesson 2: Retention is important for better views
(02:26) Longer episodes with higher retention perform better
(03:18) Plan to record more in-person episodes for higher quality
(04:28) Lesson 3: Use popular keywords in podcast titles for more views
(04:57) Lesson 4: Trade impressions with other podcasts for promotion
(06:15) Quality of niche and ideas matter for podcast success
(06:53) Using hooks and playing the YouTube game for discoverability
(07:43) Content repurposing is important for saving time and performance
(08:06) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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X @neilpatel
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Learn more about your ad choices. Visi…
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The Crazy New Way of Doing Infographics at Scale
1 november 2023 · 8 min
In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input. Lees meer
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Crazy New Way of Doing Infographics at Scale
(00:46) Using Chat GPT, Canva, and DALL-E to create infographics
(01:47) The ability to customize and modify infographics
(02:25) Challenges with flow and design in AI-generated infographics
(04:34) Recent experience with AI-generated infographics
(05:48) The rapid improvement and evolution of AI technology
(06:21) The need for human involvement in the content creation process
(06:36) The potential future of AI-generated infographics
(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ChatGPT and DALL-E
GPT graphics are from here
Leave Some Feedback:
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Secret to Getting 10M+ Views on YouTube Shorts
31 oktober 2023 · 8 min
In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts
(00:37) Discussing an interview with an 18-year-old girl who gets millions of views
(01:14) Importance of storytelling and editing in creating successful YouTube shorts
(02:06) Choosing mass consumer topics and using clickbait to attract views
(03:10) The idea and total addressable market are crucial for success
(03:51) Using shorts to drive traffic to other platforms for conversions
(04:38) Dragging out the answer to keep viewers engaged throughout the short
(05:21) Making shorts around 34 seconds in length
(05:56) Retention doesn't matter as much as the percentage of people swiping away
(06:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Jenny Hoyos Youtube Channel
Jenny Hoyos Interview
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Learn more about your ad choices. Visit megaphone.fm/adchoices
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Why You Shouldn't Optimize for 1 Million Subscribers
30 oktober 2023 · 9 min
In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers
(00:38) Subscribers don't matter, focus on qualified subscribers.
(01:25) Having a lot of subscribers doesn't guarantee views.
(02:07) Old-school techniques work better than generating subscribers.
(03:19) Subscribers are vanity metrics, focusing on customers instead.
(03:39) The number of views and engagement matters more than subscribers.
(04:51) Social media content builds brand reputation, not direct customers.
(05:41) Optimize for views and engagement, not subscriber numbers.
(06:12) Optimizing for the wrong thing wastes time and effort.
(06:57) Attention comes from views, not subscribers.
(07:01) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Neil Patel on Facebook
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Learn more about your ad choices. Visit megaphone.fm/adchoices
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8 Most Game Changing Marketing Tools
29 oktober 2023 · 14 min
In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: 8 Most Game-Changing Marketing Tools
(00:38) Opus Pro for creating viral headlines and captions
(01:16) Dubbing content in different languages for more views
(02:20) Beehiiv for newsletters and ad space selling
(03:18) Mail Model for interactive emails and surveys
(04:21) Retention.com for B2C email matching
(05:39) Custom AI script for analyzing analytics and making changes
(06:43) Developers creating AI insights for marketing optimization
(08:29) Using Gong for call analysis and time tracking leaderboard
(09:29) Content decay tool to modify and republish articles for SEO
(09:42) Introduction to Humanistic AI tool
(10:19) Importance of using at least one tool
(11:06) Introduction to Scheduler AI tool
(11:41) Discussion on the need for an EA
(11:52) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Opus Pro
Beehiiv
Mailmodo
Retention.com
Gong
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Learn more about your ad choices. Visit megaphone.fm/a…
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Will the Economy Get Better in 2024?
28 oktober 2023 · 14 min
In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Will the Economy Get Better in 2024?
(00:22) Small business bankruptcies are at an all-time high
(00:40) People are not changing jobs due to job security
(00:58) Howard Marks talks about a sea change in investing
(02:35) The three sea changes in the economy
(03:15) Marketing is typically the first thing businesses cut
(04:02) Companies are not rushing back to spend more on marketing
(06:26) The end of easy money and the rise of inflation
(07:05) Predictions on future interest rates
(09:18) Selling a company is not ideal due to low multiples
(09:18) Neil believes it's a bad time to sell a company.
(09:31) Neil thinks it's a great time to buy businesses.
(09:58) Neil is looking to buy $10 million of EBITDA.
(10:24) Neil is willing to take losses on properties to invest in business.
(11:12) Eric mentions the possibility of going into another bull market.
(11:16) Eric advises aiming for profitability and efficiency.
(11:26) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
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X @neilpatel
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Learn more about your ad choice…
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TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview
27 oktober 2023 · 1 uur 33 min
Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Blake Rocha breaks down how to create viral content.
(03:19) - How did Blake Rocha become so good at creating content?
(05:40) - Blake Rocha shares his successful journey in creating content and businesses
(08:18) - Blake Rocha shares his educational program that generated $1.7 million in just one month.
(10:25) - Blake Rocha’s TikTok to Instagram funnel that generated over $10M.
(15:30) - Here’s why you should stop copying other people’s content.
(16:30) - Blake Rocha shares his creative process in creating content.
(21:43) - Blake Rocha's shift in mindset from his early days in content and business.
(24:08) - Blake Rocha explains the significance of maintaining a grounded perspective.
(28:07) - The Creator Economy is here to stay, but it’s changing.
(34:00) - Focus is the way to build something generational.
(37:00) - Blake Rocha shares his interest in recreating a company like Reed Duchscher’s Night Media.
(38:18) - Blake and Eric talk about possible educational business models.
(40:56) - Why Blake Rocha fell in love with the real estate business.
(44:44) - How to find the right mentor?
(48:33) - Give away your best content for free.
(52:00) - Do this if you're trying to scale in the education space.
(55:45) - Blake Rocha thinks YouTube is the best platform right now.
(58:32) - Blake Rocha’s long-term goal in life.
(59:40) - Blake Rocha is planning to go hard on YouTube.
(01:08:21) - Blake Rocha on modern dating.
(01:11:37) - Blake Rocha talks about his health journey.
(01:15:15) - Blake Rocha talks about how he’s improving his gut health and why diet is everything.
(01:19:52) - Blake Rocha on the OnlyFans C…
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How to Market Inside the Metaverse
26 oktober 2023 · 8 min
In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: How to Market Inside the Metaverse
(00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman
(00:32) Eric explains the improved realism of the Metaverse
(01:05) Neil shares his perspective on the value of the Metaverse
(01:50) Neil discusses the potential for virtual shopping experiences
(03:22) Neil questions the need for the Metaverse with existing technologies
(04:36) Eric considers the benefits of virtual interviews
(05:15) Neil suggests using the Metaverse for virtual office spaces
(05:40) Neil discusses the potential challenges and strengths of Facebook's hardware
(06:04) Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse
(06:26) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Mark Zuckerberg and Lex Friedman Metaverse Interview
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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn mo…
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How to Market Your Business in a Competitive Market
25 oktober 2023 · 9 min
In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: How to Market Your Business in a Competitive Market
(00:41) Marketing is a race to the bottom.
(01:36) Giving away something for free is cheaper than buying traffic
(02:08) Example of giving away free payroll software to sell health insurance.
(03:11) Free software will be the future of marketing.
(04:33) Attention is harder to buy, and marketing channels get oversaturated.
(05:16) Product-led growth and blue ocean strategy for competitive marketing.
(06:04) Find a small TAM, give away something for free, and sell on something bigger.
(07:05) Collaborate and partner up to market in a competitive market.
(07:30) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Ubersuggest
AnswerThePublic
The Law of Shitty Clickthroughs
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.