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How to Create More Engaging Content
24 oktober 2023 · 15 min
In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today's fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: How to Create More Engaging Content
(00:08) Don't use AI to create content
(01:04) AI-generated content leads to low-quality pages
(02:25) Create new and fresh content
(03:12) SEO is getting harder
(04:41) People want novelty and interesting data
(05:07) Short, digestible content performs better
(06:09) Appeal to the masses with engaging content
(07:17) Specific technical and data-rich content is engaging
(08:26) Find what type of content resonates with you
(08:57) Trade-offs of creating engaging content.
(09:22) Listeners engage with content in spurts and execute strategies.
(09:55) Importance of creating new and engaging content.
(10:21) Look at what's trending in other industries for inspiration.
(11:00) Analyzing content engagement based on talk time in different industries.
(12:13) Adapt concepts from other industries to your own content.
(12:27) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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ChatGPT
Google Bard
MrBeast $1 Vs $1,000,000,000 Yacht!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about you…
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Marketing Secrets for 2024
23 oktober 2023 · 14 min
In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Marketing Secrets for 2024
(01:01) Programmatic SEO and AI-enhanced content
(02:39) Testing Amp emails for better conversions
(04:43) LinkedIn influencer ads and AI-driven ad creation
(07:01) Using barter deals for speaking engagements
(07:57) Following up with leads from conference talks
(08:25) Webinars are still effective for B2B and B2C marketing
(08:53) Selling lower ticket offers in quantity for better performance
(09:05) The importance of having a good offer for marketing success
(09:24) SEO traffic gains from updating old content
(10:09) 98% of monthly articles are updates
(10:31) Wikipedia's model of updating old pages
(10:53) Email newsletters as a valuable business strategy
(11:15) Building relationships through newsletters and ads
(11:31) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
HubSpot
AMP Emails
Linked Ads
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
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What Are Healthy SEO Growth Rates?
22 oktober 2023 · 7 min
In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note that the sample size is small, and we need more data for better insights. We also emphasize the importance of considering the industry and stage of the company when determining growth rates. Overall, we suggest that content marketing should be approached with a full commitment to maximize results.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Healthy SEO growth rates
(00:08) Definition of SEO growth rates and examples of growth percentages
(00:51) Analysis of three companies' annual growth rates
(03:36) Discussion on the strength of one to four X growth
(04:38) Feedback on the article and the need for more data
(05:04) Lesson on content marketing and the importance of going all in
(05:26) Request for more data in future studies
(05:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sleep Foundation
DoorDash
Tinybird
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Netflix's Genius Instagram Strategy
21 oktober 2023 · 5 min
In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now.
TIME-STAMPED SHOW NOTES: Lees meer(00:01) Today’s topic: Netflix’s genius Instagram strategy.
(00:19) David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost.
(00:57) The different Instagram accounts linked to Netflix.
(01:55) Leveraging Instagram pods for growth.
(02:20) Replicating social accounts based on different countries and languages.
(02:50) The Instagram strategy: 3 Steps to follow according to David Park.
(03:22) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
David Park X (Tweet)
Netflix
Instagram
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
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MasterClass Takes a Crash Course in Frugality
20 oktober 2023 · 8 min
In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. Today, we look at an article from The Information about MasterClass’s lesson in frugality, and why spending more money won’t necessarily make you more money. We highlight different companies, including Twitter and Amazon, and how they’re getting more done with less. It’s important that you focus on being efficient and being frugal. Less can lead to more!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Why MasterClass Takes a Crash Course in Frugality.
(00:08) How much money MasterClass has raised and what they do.
(01:25) We look at an article from The Information about MasterClass.
(02:17) We talk about why spending more money won’t necessarily make you more money.
(04:00) What MasterClass is learning: getting a lot done with a lot less.
(04:25) Looking at Twitter as an example.
(04:49) Amazon’s Two Pizza Team Rule.
(05:55) Why do you have to look at things from an ROI angle?
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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‘MasterClass Takes a Crash Course in Frugality’ from The Information
MasterClass
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
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Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal
19 oktober 2023 · 8 min
In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal.
(00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages!
(00:34) The problem with Spotify’s AI Translation compared to Brask and Rask translators.
(00:58) Why a lot of these tools will (continue) to be free.
(01:20) Check out our last episode on The Trap of Product-Led Growth (PLG).
(01:35) We explain how ChatGPT has gone multimodal.
(03:15) Bringing this up from a marketing standpoint.
(03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money?
(04:30) A look at the new Google Bard and why we think it’s better than ChatGPT.
(06:15) What to keep in mind when you’re using these AI tools.
(06:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Brask and Rask translators.
Google Bard Updates.
Listen to Episode 2584 on The Trap of Product-Led Growth.
ChatGPT.
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The Trap of Product-Led Growth
18 oktober 2023 · 7 min
In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: The Trap of Product-Led Growth.
(00:04) What product-led growth is and what are some successful examples of it?
(01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.”
(02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap.
(04:45) A case study of a company that successfully avoided the PLG trap.
(05:08) Remember: the marketing tactics are highly variable!
(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
‘How Software Companies Can Avoid the Trap of Product-Led Growth’
MongoDB
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
LinkedIn's Genius New SEO Strategy?
17 oktober 2023 · 7 min
In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: LinkedIn's Genius New SEO Strategy.
(00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles.
(00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.
(02:26) Why do large companies need to do a lot more than drive traffic to move the needle?
(03:16) Reasons that we think this prolific growth might not last.
(03:24) Why more traffic doesn’t necessarily mean more revenue.
(04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business.
(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Tim Soulo's post about LinkedIn's SEO strategy
Ahrefs
SimilarWeb
LinkedIn Collaborative Articles
Don’t forget to help us grow by subscribing and liking on YouTube!
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What should we talk about next? Please let us know in the comments below
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How NFL Players Are Raking In The Dough As Creators
16 oktober 2023 · 7 min
In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators.
(00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator.
(01:20) The importance of building your audience and monetizing it.
(01:55) Reasons that we believe we’re going to see a rise in B2B creators.
(02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing).
(04:09) Why you don’t need to be an NFL player to leverage your audience.
(05:14) Figuring out what you’re passionate about first, then growing your audience.
(05:43) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
The New Heights Show with Jason and Travis Kelce
Mark Manson
The Subtle Art of Not Giving a F*ck
Jake Paul
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Are Blog Posts the Best SEO Strategy Today?
15 oktober 2023 · 9 min
In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today?
(00:05) An overview of Peter Caputa’s LinkedIn post.
(00:30) Why SEO is increasingly a rich man’s game.
(01:29) Neil’s advice on how to elevate your SEO strategies.
(04:13) How the quality of content has improved and how to adapt.
(05:16) The good news about blog posts and what you can do to stand out.
(07:03) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Peter Caputa on LinkedIn
Peter Caputa's LinkedIn post
UberSuggest
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Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez
14 oktober 2023 · 1 uur 40 min
Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Codie Sanchez thinks the dream of retirement for people is gone
(02:21) Codie Sanchez’s personal mission and why
(06:20) This is how smart and rich people manage assets and investments
(07:40) Codie Sanchez’s unique skills and realizations as a founder
(11:34) The mentality behind being scared to start a business
(14:00) How you should manage conflicts in a relationship
(19:30) How Codie Sanchez manages her emotions
(22:25) How Codie Sanchez grew her audience, brand, and business through content strategy
(26:24) The benefits of being “famous”
(28:12) Codie Sanchez thinks monopolies are unhealthy for the economy
(28:40) Codie Sanchez talks about Blackstone Inc.
(32:26) How Codie Sanchez built her audience from 0 to 1 Million
(39:23) Why Codie Sanchez’s favorite asset is her Newsletter
(42:09) How Codie Sanchez is growing her newsletter subscribers
(47:11) Codie Sanchez’s step-by-step content process strategy
(53:20) The latest numbers of Codie Sanchez’s holding company
(01:01:25) The book Codie Sanchez is planning to launch
(01:05:48) Eric Siu and Codie Sanchez talk more about work operations.
(01:08:28) The problem with buying businesses
(01:15:25) Three types of operators for your company
(01:28:53) Codie Sanchez’s learning stack right now
(01:33:55) B2C Marketing is always ahead of B2B
(01:38:01) Buy businesses with existing operations
(01:39:07) How to find Codie Sanchez Online
Go to https://www.marketingschool.io to learn more!
Go to https://www.marketingschool.io to learn more!
Don’t forget to help us grow by subscribing and liking on YouTube!
Subscribe to Codie Sanchez’s YouTube channel and newsletter
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What should we tal…
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The Best Paid Acquisition Channels for Newsletters
13 oktober 2023 · 11 min
In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters.
(00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions.
(01:21) An overview of the best ad sources for newsletters.
(03:15) Why do you need to make sure your newsletter doesn’t suck.
(03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter.
(04:55) Strategies for buying low-priced ads.
(05:48) Why you should experiment and take ad ratings into account.
(08:38) The downsides of email co-registration.
(09:04) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
The Hustle
Morning Brew
‘The Best Paid Acquisition Channels For Newsletters’
Matt McGarry on X
Newsletter Operator
GrowLetter
Beehiiv
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Connect with Us:
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NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Often Should Content Be Updated?
12 oktober 2023 · 7 min
In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: How Often Should Content Be Updated?
(00:20) Why it’s so important to update your content regularly.
(00:54) The benefits of updating content versus generating new content.
(01:54) Neil’s decision to create a team dedicated to just updating old pieces of content.
(02:16) Using Google Search Console to find the ideal balance for updating your content.
(03:34) How Forbes is leveraging the power of domain authority.
(05:31) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Google Search Console
Ahrefs
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Did you enjoy this episode? If so, please leave a short review.
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NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)
11 oktober 2023 · 1 uur 42 min
Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Mark Manson on the self-help industry
(03:00) - Mark Manson's YouTube channel growth
(03:39) - YouTube is the most important platform today
(06:00) - Mark Manson talks about his experience in traditional media
(09:30) - Mark Manson talks about how his content evolved over time
(10:52) - The concept of "Content Moat"
(14:29) - Mark Manson talks about how he's developing his content production
(15:40) - How Mark Manson hit 1 million subscribers on YouTube
(18:11) - The most impressive creators on YouTube right now for Mark Manson
(21:00) - Nate O'Brien is done with YouTube
(21:41) - Creator burnout is normal and part of the process
(23:50) - "Debulshtize the self-help industry" - Mark Manson
(26:47) - Why Mark Manson thinks Alex Hormozi is brilliant
(30:55) - Mark Manson's perfect level of fame
(36:40) - Mark Manson on building an audience
(37:41) - The Will Smith book deal
(40:50) - Is it really worth it to write a book?
(42:14) - Mark Manson talks about his content team structure, spending, and online reach
(45:14) - How many books Mark Manson has sold so far
(45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck'
(48:19) - Mark Manson talks about his blogs and SEO
(50:50) - Mark Manson talks about his mid-life crisis
(58:48) - How can people stop caring about what other people think about them?
(01:06:57) - Happiness comes from solving problems
(01:08:19) - Trying to avoid rejection is a sense of entitlement
(01:10:00) - Mark Manson on therapies
(01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry
(01:17:00) - Mark Manson on building a community
(01:21:04) - Mark Manson talks ab…
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SEO Traffic Will Drop 15–20% With SGE
10 oktober 2023 · 6 min
In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE.
(00:01) An overview of the article on SEO traffic by Insight Partners.
(01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic.
(02:02) Google’s algorithm updates and the impact these tend to have.
(03:22) How SEO leaders should adapt and the benefits of diversifying.
(04:56) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Try SGE, a new way to search with generative AI
‘Generative AI, SEO, and what leaders should know: Google search in the future’
Insight Partners
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NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Truth About Video Views on X (Twitter)
9 oktober 2023 · 7 min
In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: The Truth About Video Views on X (Twitter).
(00:08) What sparked the debate about stats and posting videos on X.
(00:43) The difference between a YouTube view and a view on X.
(01:02) Short versus long-form content.
(02:14) Why it’s worth posting a video on X even if it’s already on YouTube.
(05:01) That’s it for today! Don’t forget to rate, review, and subscribe!
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X
Starlink
MrBeast on YouTube
Tucker Carlson on X
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Should You Build In Public?
8 oktober 2023 · 8 min
In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Should You Build In Public?
(00:08) Defining what building in public means.
(01:00) Neil offers his thoughts on the subject.
(02:05) Building in public, from Eric’s perspective.
(02:42) Examples of buildings in public successfully.
(04:00) Essential long-term considerations.
(05:58) That’s it for today! Don’t forget to rate, review, and subscribe!
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Our Thoughts On Selling Courses In Today's World
7 oktober 2023 · 7 min
In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World.
(00:15) How our opinions have changed about selling courses.
(01:45) Discover the problems and limitations of selling courses.
(03:22) Neil shares his experience of selling courses.
(04:03) Why building enterprise value through selling courses is challenging.
(04:45) The benefits of giving courses away for free.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!
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Give $100M Leads a read
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What Eric Learned From An E-mail Marketing Mastermind
6 oktober 2023 · 7 min
In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, and expert wisdom that Eric absorbed from a gathering of email marketing maestros. From crafting engaging content to building high-converting email funnels, we'll dissect the secrets of email marketing success. Don't miss this enlightening conversation that offers a peek behind the curtain of email marketing excellence. Whether you're a seasoned email marketer or just starting on your email marketing journey, this episode will equip you with actionable takeaways to supercharge your email campaigns. Tune in and discover what Eric learned from an email marketing mastermind!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: What Eric Learned From An E-mail Marketing Mastermind.
(00:18) Details about the Mastermind class Eric attended.
(00:55) Eric shares the main takeaways from the Mastermind lesson.
(01:59) Common pitfalls of an e-mail marketing campaign.
(03:45) Why co-registration approaches do not work.
(04:20) Qualities to look for in a good copywriter.
(04:46) Closing comments about the lesson.
(05:29) That’s it for today! Don’t forget to rate, review, and subscribe!
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Remember to take a look at Matt McGarry and GrowLetter
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How To Find The Best AI Marketers To Work With
5 oktober 2023 · 8 min
In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: How To Find The Best AI Marketers To Work With.
(00:54) How to find marketers who are experienced at working with AI.
(03:02) What Eric learned from the latest Elon Musk biography about how to identify the best of the best.
(03:36) Why it can sometimes take years to identify the best performers in your company.
(04:04) How to find people who can help marketers in your organization adapt to AI tools.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!
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Newsletter Operator
Elon Musk biography
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Are Virtual Summits Still Relevant?
4 oktober 2023 · 7 min
In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Are Virtual Summits Still Relevant?
(00:15) A quick definition and breakdown of what a virtual summit is.
(00:31) The details of the virtual summit that Neil recently hosted.
(01:05) Some of the steps that will help secure high attendance rates.
(02:49) The type of speakers Neil had at his virtual summit.
(03:12) How virtual summits can help you make connections and build leads.
(04:21) Practical tips on how to get started with a virtual summit and how to promote it.
(05:20) Why virtual summits are underutilized.
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!
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Humans Using AI Outperform Humans Without AI by a LOT (Case Study)
3 oktober 2023 · 9 min
In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study).
(00:07) The issues that arise when you use AI without human intervention.
(00:29) An overview of the case study on using AI to augment your work.
(02:41) How people overestimate AI in the short term and underestimate it in the long run.
(04:14) A breakdown of the numbers within the Harvard case study.
(05:02) Discerning between the three different forms of AI.
(05:38) Examples of practical use cases for AI that you may not have heard about.
(07:00) That’s it for today! Don’t forget to rate, review, and subscribe!
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'Centaurs and Cyborgs on the Jagged Frontier'
'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality'
ChatGPT
ChatGPT 4
Sol Rashidi on LinkedIn
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Did y…
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X Turns To Google To Sell Ads
2 oktober 2023 · 6 min
In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: X Turns To Google To Sell Ads.
(01:14) Why a partnership with Google is so beneficial for X, financially?
(01:43) The factors that could make this a more risky move for Google.
(03:06) Why this partnership is advantageous for both companies in the long run?
(03:30) How this could make X ads more expensive over time.
(04:14) Why you should go and try advertising on X.
(04:40) That’s it for today! Don’t forget to rate, review, and subscribe!
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AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’
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Why B2B Creators Are The Next Big Thing
1 oktober 2023 · 6 min
In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Why B2B Creators Are The Next Big Thing.
(00:30) Gaps within the B2B marketing space.
(01:20) Opportunities and growth that content creation provides.
(01:40) Possible reasons for a lack of B2B creator content.
(02:22) Leveraging content for growing a B2B business.
(02:50) The future of B2B content creation.
(03:25) Advice to ensure your content is effective for B2B.
(03:52) That’s it for today! Don’t forget to rate, review, and subscribe!
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The Growing Trends With Businesses (Shopify, Flexport, etc.)
30 september 2023 · 6 min
In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: The Growing Trends With Businesses.
(00:50) Benefits of focusing on your company’s mission.
(01:40) The role of interest rates on your company’s growth.
(02:33) Challenges of the current market.
(03:56) Doubling down on what is working and cutting the fat.
(04:33) That’s it for today! Don’t forget to rate, review, and subscribe!
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Shopify
Flexport
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Coca-Cola's New Marketing Formula
29 september 2023 · 7 min
In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Coca-Cola's New Marketing Formula.
(00:11) Takeaways from a Wall Street Journal article on the subject.
(00:41) An overview of Coca-Cola’s new marketing strategy.
(02:03) Focusing on the core of the business and its values.
(02:33) What makes Coca-Cola’s marketing approach innovative?
(03:01) Important takeaways from their marketing strategy.
(03:33) Coca-Cola’s focus on event-based marketing.
(04:36) Why traditional marketing approaches are still relevant.
(05:40) That’s it for today! Don’t forget to rate, review, and subscribe!
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Coca‑Cola
‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’
AnyRoad
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Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu
28 september 2023 · 28 min
By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu.
(00:38) AI tools that Eric and Neil use to save time and boost marketing performance.
(02:51) The problem with a lot of AI tools out there when it comes to content quality.
(04:47) Reasons that people tend to overestimate what AI can do for them in the short run.
(05:54) Why Eric believes that agencies will boom in the next decade thanks to AI.
(06:29) Thoughts on AI from the recent 2023 All-In Summit.
(07:54) The limitations of using AI for content creation versus analytics and data.
(12:02) Successful ways that we’ve used AI to create basic tools.
(13:40) Three types of AI: automated, augmented, and artificial intelligence.
[16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches.
(20:05) What AI can enable you to do now and in the future.
(20:50) The worst black hat SEO tactics we’ve ever used to boost our rankings.
(23:16) Why do independent thinkers with first-hand experience …
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The Deion Sanders Effect
27 september 2023 · 10 min
Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - How much does Deion Sanders make in a year?
(00:30) - 'The Deion Sanders Effect,' and who is he
(01:56) - Why is Deion Sanders so influential?
(03:12) - What can we learn from Deion Sanders from a marketing standpoint?
(05:28) - Influencer marketing is not all about promotion
(06:54) - The average NFL coach's salary
(07:43) - How did Fashion Nova grow their profit
Go to https://www.marketingschool.io to learn more!
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How Deestroying Is Reshaping The NFL
26 september 2023 · 6 min
In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: How Deestroying Is Reshaping The NFL.
(00:15) Background on Deestroying and how he has disrupted the NFL.
(01:15) What makes his videos entertaining and innovative?
(01:48) Another example of an industry disrupter.
(02:25) Neil offers his perspective on Deestroying and his viral content.
(03:03) Brand-building lessons we can learn from Deestroying.
(04:08) That’s it for today! Don’t forget to rate, review, and subscribe!
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The Subtle Art of Not Giving a F*ck.
Deestroying on YouTube
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How Terrible Policies Will Kill Your Business
25 september 2023 · 6 min
In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: How Terrible Policies Will Kill Your Business.
(00:10) Eric shares his terrible policy experience.
(01:05) Why the customer experience is essential for your business.
(01:56) Customer experience lessons from the 2023 All-In Summit.
(03:10) Whether All-In Summit attendees were satisfied with the event.
(03:35) Focusing on long-term goals instead of making quick money.
(04:10) Key takeaways from the book, $100M Leads.
(04:54) That’s it for today! Don’t forget to rate, review, and subscribe!
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All-In Summit 2023
$100M Leads
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The Right Way to Win at YouTube in 2023
24 september 2023 · 8 min
In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: The Right Way to Win at YouTube in 2023.
(00:32) Why do you have to create content that causes a lot of engagement?
(00:51) Why do you need to create new content that hasn’t already been talked about?
(01:13) The importance of optimizing for keywords.
(01:49) How creating content in multiple languages (using AI) helps you do well on YouTube.
(02:43) Why producing good quality content that has good 30-second retention is important?
(03:37) The questions you need to ask yourself before publishing YouTube content.
(03:03) The rise in popularity of short-form content.
(05:56) That’s it for today! Don’t forget to rate, review, and subscribe!
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Rask AI.
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How Experimenting with AI Tools Led to Better Results with Thomas Ma
23 september 2023 · 9 min
Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - This AI tool will make your content production 10x easier
(03:10) - ElevenLabs is one of the most powerful AI speech tools today
(04:20) - Use Google Bard to create the storyboard of your video content
(06:30) - Find out if you should integrate specific AI tools into your company
(07:33) - Experimenting with AI to get better results
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Podcasts Expand Drastically
22 september 2023 · 6 min
In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Podcasts Expand Drastically.
(00:13) How many people listen to podcasts in the US every week?
(01:30) A couple of creators who have successful podcasts.
(02:49) Why now is a good time to jump into the podcast game.
(03:30) Some tips for starting your podcast today.
(03:48) The importance of having experience and researching before starting a podcast.
(04:24) That’s it for today! Don’t forget to rate, review, and subscribe!
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How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr
21 september 2023 · 11 min
At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Tamara Loehr talks about her best practices in business
(03:52) - How AI will affect psychology around sales
(05:43) - Tamara Loehr talks about how she mentors businesses
(07:39) - Tamara Loehr’s learning management system process for marketing
(08:25) - Creating and managing an offshore team practices
(09:30) - Tamara Loehr's dedicated commitment to advancing women's empowerment
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The Creator Economy 2.0
20 september 2023 · 7 min
In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: The Creator Economy 2.0.
(00:34) Why it is so difficult to build a creator startup and the theories of the dynamics at play.
(01:26) Number one: Creator power law.
(01:35) Number two: Battle for the bio link.
(01:51) Number three: The Graduation problem.
(02:11) Number four: Algorithmic feast and famine.
(02:27) Breaking down each of these dynamics at play.
(05:51) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Go follow Andrew Chen!
Andreessen Horowitz.
Substack.
Threads.
X.
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How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada
19 september 2023 · 12 min
Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Why behavioral analytics are the best metrics for marketing
(02:55) - The best data source to understand your consumers
(03:57) - Understanding the visibility of your product and key call to action
(05:03) - Understanding your customers to 10x your conversion
(06:06) - Finding out where the lag is in your conversion flow
(08:33) - Understand your audience through their behaviors with your website
(10:30) - This is how you can get 100% customer satisfaction
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The Warren Buffett Way of Thinking About Your Content
18 september 2023 · 7 min
In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: how to think about your content like Warren Buffett.
(00:32) How Warren Buffett has chosen to focus on investing within his circle of confidence.
(00:52) Applying this principle to the world of content.
(01:20) How uploading content on a trending topic yields results.
(02:01) Finding the content box in which you belong.
(02:18) What happens when you stop focusing on what you love and what you excel at.
(02:56) The noise canceling software Neil is using to block out construction noise.
(03:28) Where you are most likely to find your edge.
(03:58) How they have recently acquired other agencies and why.
(04:35) Why Eric’s content box is podcast interviewing.
(05:01) Figuring out what works for you and sticking with it.
(03:20) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Krisp
Dentsu
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Using Generative AI to 10x Your Email Open Rate with Larry Kim
17 september 2023 · 11 min
Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Larry Kim's key insight on his business success journey.
(02:26) - Larry Kim's expertise in using data and generative AI perfectly.
(03:20) - Combining the best elements of inbound and outbound email marketing
(05:20) - Here’s where you can get your data sources (not what you’re thinking)
(06:15) - Email deliverability tools you don’t know to increase open rates
(08:37) - Here's how to maximize AI for email marketing
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What Eric Learned From All In Summit
16 september 2023 · 9 min
In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Eric talks about The All-In Summit 2023
(01:00) - Why you should also consider hosting your events at a university
(01:42) - Who attended The All-In Summit 2023
(02:56) - MrBeast and Elon Musk | The All-In Summit 2023
(03:50) - Eric Siu’s 5 biggest takeaways
(05:46) - Ray Dalio | The All-In Summit 2023
(06:04) - Recession is imminent
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Our Experience Speaking at HubSpot's INBOUND Conference
15 september 2023 · 7 min
In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Neil Patel talks about HubSpot's INBOUND 2023
(01:00) - Should you leverage AI more effectively instead of hiring more marketers?
(02:11) - How to strive when everyone is using AI Marketing
(03:03) - How big is HubSpot's INBOUND 2023 conference
(04:35) - Check out Peech-ai.com
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The Secrets Behind the X Algorithm
14 september 2023 · 6 min
In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: the secrets behind the X algorithm.
(00:08) Neil confesses that he does not know what is behind the new algorithm.
(00:15) A new feature where blocking people from seeing your posts is no longer possible.
(00:35) The difference in engagement between a like and a reply.
(01:50) Why you should add context whenever you are reposting.
(01:58) Why changing your account to creator type is a wise precaution.
(02:07) Using more media in your posts in response to X’s categorization.
(02:24) Creating bookmark-worthy posts which supersede replies and engagement.
(02:38) Posts about trending and popular topics.
(02:58) Types of content that will not be boosted.
(03:38) The key to success on X.
(03:49) What most people are doing wrong on social media.
(03:20) That’s it for today! Don’t forget to rate, review, and subscribe!
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Links Mentioned in Today’s Episode:
X
AppSumo
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4-Part Personal Branding Content Framework with Jasmine Star
13 september 2023 · 12 min
Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Jasmine Star shares her humble beginnings
(02:20) - What led Jasmine Star to withdraw from UCLA Law School?
(03:10) - Jasmine Star's first 100k: How she made it happen
(06:53) - How Jasmine Star became the CEO of a SaaS company
(09:00) - How Jasmine Star started building her brand
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7 Marketing Tools for the Rest of 2023
12 september 2023 · 6 min
In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: 7 marketing tools for the rest of 2023.
(00:07) Microsoft Clarity’s free CRO Tool to measure website performance.
(00:57) How AdCreative.ai is optimizing paid advertising
(01:31) Motion App’s capacity to track creative performance.
(01:51) The Tidio chatbot plugin leveraging AI.
(02:21) How Air.ai could change customer service.
(03:13) Adzooma’s role in simplifying marketing.
(04:05) How Magellan.ai provides information on podcasts you might want to support.
(03:20) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Microsoft Clarity
AdCreative.ai
Motion App
Tidio
Air.ai
Adzooma
Magellan.ai
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How Hiring Agencies Helped Me Save 10x More Money with Ian Blair
11 september 2023 · 15 min
Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Ian Blair shares his journey as an entrepreneur
(05:00) - Finding a business with the fewest built-in constraints
(05:46) - E-commerce is one of the fastest-scaling businesses in the world
(06:41) - The commonality with e-commerce businesses
(08:18) - Hiring creative agencies to help with the brand
(09:55) - Advantage of hiring a marketing agency
(11:27) - Best practices you can use if you’re running an e-commerce business
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Lessons from The Pooter Marketing Funnel
10 september 2023 · 6 min
In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Lessons from The Pooter Marketing Funnel.
(00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product.
(01:01) Why YouTube is such an amazing tool for your marketing funnel.
(02:51) How you can use other social media platforms for your marketing funnel.
(03:03) Why being consistent on YouTube is key.
(04:03) Tips on how to optimize your YouTube marketing funnel.
(04:42) That’s it for today! Don’t forget to rate, review, and subscribe!
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Jack Vale on YouTube
The Pooter
Pooter Fart Videos
Blake Rocha on TikTok
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How To Guarantee Engagement with any Brand with Greg Lansky
9 september 2023 · 14 min
Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Find niches with emotional intensity when building your business
(02:46) - Here’s why these kinds of niches are valuable for marketing
(04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention
(08:00) - Three ways you can get attention for your brand/product
(10:30) - Leveraging intellectual data to connect with your audience
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Why Semrush’s Numbers Prove That SEO Ain’t Dying
8 september 2023 · 5 min
In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying.
(00:14) Semrush’s annual earnings report.
(01:04) Indicators that Semrush is doing well.
(01:21) How Semrush is using upsells and other strategies to grow revenue.
(01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying).
(03:48) That’s it for today! Don’t forget to rate, review, and subscribe!
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Semrush
Ahrefs
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How the Wealthy Leverages Secret Networks and Classified Intel
7 september 2023 · 7 min
George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Do the richest people in the world have secret sources of information?
(02:21) - The global intel network for the wealthiest players in business
(03:23) - Here's how having access to information can provide you with an advantage in positioning your business
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From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues?
6 september 2023 · 39 min
Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Know more about Dylan Beynon and his company, Mindbloom
(02:30) - Why did Dylan Beynon start Mindbloom
(06:22) - Dylan Beynon talks more about MDMA therapy
(13:30) - Pricing and treatment programs that Mindbloom offer
(15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy
(22:12) - The largest peer review clinical study for psychedelic and ketamine therapy
(25:20) - The best mental health tool for Dylan Beynon
(27:53) - Dylan Beynon talks about Vipassana Meditation
(36:00) - Where to find Dylan Beynon and learn more about Mindbloom
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What Is a Good Free-to-Paid Conversion Rate (With Data)
5 september 2023 · 7 min
In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data).
(00:09) What do we mean by free-to-paid conversion rates?
(00:27) Different models that incorporate free services in the tech world.
(01:53) An overview of good version rates for different freemium models.
(02:45) How to find examples of good conversion rates.
(03:45) Tips on how to boost conversion rates.
(04:18) How to assess whether you are hitting the right benchmarks.
(05:12) That’s it for today! Don’t forget to rate, review, and subscribe!
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Lenny's Newsletter
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