Marketing School - Digital Marketing and Online Marketing Tips
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Dangerous M&A Mistakes You Should Avoid with Deven Soni
4 september 2023 · 12 min
Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - The most common mistake in business acquisition
(02:15) - Here’s how we got a customer database worth $2M dollars
(03:20) - Don't acquire a company unless you know how to run it
(05:03) - Why motivation is important in acquiring companies
(07:17) - Why it’s easier to buy big businesses
(08:20) - Here’s how you should handle employees when acquiring a company
(10:24) - Don’t change anything drastically when acquiring a company
Go to https://www.marketingschool.io to learn more!
Don’t forget to help us grow by subscribing and liking on YouTube!
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Decline of the CMO Role
3 september 2023 · 8 min
In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: The Decline of the CMO Role.
(00:23) An overview of how the role of CMO has been declining.
(00:42) The biggest challenges that CMOs are facing.
(02:13) How the CMO role needs to be reformed.
(02:35) A key example of a terrible CMO experience.
(04:09) The lack of trust in CMOs and what can be done to counteract this.
(05:31) Key skills that CMOs need to master in the coming years.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Real Value of Creating Your Personal Brand with Dan Fleyshman
2 september 2023 · 10 min
Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES: Lees meer(00:00) - Why authentic content is the way to go
(03:00) - Don’t overthink your content creation strategy
(04:30) - Why collaboration is the most effective way to grow on social media
(06:23) - Why building your personal brand is crucial
(07:58) - Personal brand is also about emotional attachment
Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube
1 september 2023 · 7 min
In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates!
TIME-STAMPED SHOW NOTES: Lees meer(00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube.
(00:04) Some context on our Marketing School YouTube channel.
(01:08) Why you shouldn’t compare your subs to other channels.
(01:38) A breakdown of our growth rate and what our numbers are looking like.
(02:08) What we have been doing to compound our growth rates.
(03:49) The value of sharing screens when your content is educational.
(04:29) Our approach to optimizing thumbnails.
(05:33) What our retention rates are.
(05:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth)
31 augustus 2023 · 10 min
Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Who is Blake Rocha (mrfourtoeighth)
[03:11] - How did Blake Rocha become so successful in building his brand and business?
[05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand
[05:53] - Creators don’t know how to monetize their brand correctly
[06:36] - Creating a business around your content
[07:09] - Build a business around your lifestyle, not the other way around
[07:54] - From content consumer to content creator
Don’t forget to help us grow by subscribing and liking on YouTube!
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Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Best Way To Do Paid Media Is… Not To Do Paid Media?!
30 augustus 2023 · 8 min
In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: the best way to do paid media is... not to do paid media?!
[00:30] A breakdown of how the marketing landscape is shifting.
[01:03] The highest leverage point in paid marketing.
[02:01] Finding a balance between marketing and content.
[02:33] Steps to reach your full marketing potential.
[03:05] What you should be focusing on: soft content marketing.
[04:01] Why optimizing your creative content is essential.
[05:22] Advice for enhancing your creative content.
[06:11] The high-risk, high-reward nature of advertising.
[06:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Harmon Brothers and Chamber Media
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Right Way To Get Better at Marketing ASAP
29 augustus 2023 · 6 min
In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: the right way to get better at marketing ASAP.
[00:22] Learning marketing by trial and error.
[00:30] Highlights from the book Scaling People.
[01:00] Always strive to implement what you have learned.
[01:19] The value of speaking to experts in the space.
[02:00] Using tools to find your marketing niche.
[02:24] Marketing lessons from older brands.
[03:35] Setting aside a budget for exploring marketing strategies.
[03:52] Qualities that make billionaires masters of marketing.
[04:29] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to check the book Scaling People
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Hormozi Ultimate Offer #2548
28 augustus 2023 · 6 min
Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Alex Hormozi’s newest book $100M Offers
[01:30] - The Hormozi Ultimate Offer
[02:22] - Alex Hormozi gave away his courses for FREE
[03:08] - What can you learn from Alex Hormozi’s book launch
[03:45] - This is how you build something big for the long-term
Don’t forget to help us grow by subscribing and liking on YouTube!
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Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
This Could Replace All Regular Social Media Posting
27 augustus 2023 · 6 min
In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: this could replace all regular social media posting.
[00:12] An overview of Castmagic software.
[01:09] How Castmagic is disrupting the industry.
[02:09] Leveraging Castmagic to automate social media posts.
[02:45] The amount of time Castmagic can save you.
[03:04] Making use of AI to optimize productivity and save money.
[03:31] Another feature of Castmagic: Magic Chat.
[04:00] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Remember to check out Castmagic
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is Zero-Click Marketing the Future?
26 augustus 2023 · 7 min
In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: is zero-click marketing the future?
[00:48] Recap of the zero-click concept.
[02:05] Insights from an intriguing article on zero-click marketing.
[03:05] Embracing the future: the rise of zero-click marketing.
[03:20] Leveraging zero-click marketing for brand building.
[03:44] An overview of zero-click marketing trends.
[04:18] Why social media posts need to be native to the platform.
[05:14] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Rand Fishkin on X and LinkedIn
‘Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World’
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for priv… -
Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?
25 augustus 2023 · 1 uur 5 min
Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Leila Hormozi’s life and business update
[04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations
[12:07] - This is how you pass a Leila Hormozi job interview
[13:26] - This is how Leila Hormozi fires employees
[16:45] - How Leila Hormozi deals with the most difficult situation as a CEO
[21:10] - Leila Hormozi's view on creators trading reputation for views
[24:00] - The real Leila Hormozi behind the camera
[28:30] - Leila Hormozi on content creation
[30:20] - Mozi Talent: How to create and operate a talent funnel
[36:20] - Creating an effective job hiring ad to find the best candidate
[39:30] - Leila Hormozi on hiring high-level performers for your company
[43:00] - How Leila Hormozi upholds her people's accountability based on her core values
[50:00] - Leila Hormozi’s mission for Acquisition.com
[52:50] - The most common misconception with Alex Hormozi and Leila Hormozi
[53:30] - Leila Hormozi’s approach to education
[57:06] - Leila Hormozi’s advice for founders
[59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’.
Don’t forget to help us grow by subscribing and liking on YouTube!
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Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Inflation Cools but Rates Go Up – What This Means for Marketing
24 augustus 2023 · 6 min
In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: inflation cools but rates go up – what this means for marketing.
[00:13] The current state of inflation and interest rates.
[01:10] Overview of the impact of interest rates on marketing.
[01:40] Our predictions of the ongoing interest rate trend.
[02:30] Reasons to be optimistic about the future of marketing.
[03:35] Strategies to expand your marketing reach in today's economy
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Threads loses half of its 100M users
23 augustus 2023 · 6 min
In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Threads loses half of its 100M users.
[00:28] Important takeaways and lessons.
[01:48] What we liked about Threads when it started.
[02:22] Whether Threads will ultimately fail.
[03:06] Retaining and expanding your user base.
[03:25] Tips to get the most out of Threads as a marketer.
[03:45] Posting to Threads to test content.
[04:28] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Threads
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Single Grain << Eric’s ad agency
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X @neilpatel
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is Becoming A Bestselling Author A Waste Of Time?
22 augustus 2023 · 8 min
In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: whether books really help with marketing.
[00:10] Reflecting on our books’ contribution to generating revenue.
[00:54] Under what circumstances a book might have a substantial impact on marketing?
[01:23] Does selling books translate to business growth?
[04:53] The benefits of writing books.
[05:15] Are there better ways to generate leads and improve deal flow?
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
Leveling Up: How To Master The Game of Life
The YouTube Formula
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why International Expansion Is a Huge Business Growth Hack
21 augustus 2023 · 8 min
In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: generating revenue from multiple countries.
[00:15] The various countries our clients are based in.
[00:34] Why it’s important to expand marketing efforts beyond one's region.
[00:51] What makes international expansion more beneficial than local?
[02:05] Our simple playbook for international expansion.
[04:05] The importance of cultural fit and shared values in hiring key executives for international expansion.
[06:07] Using HREFLANG to rank content in different languages and countries.
[06:36] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Advanced SEO Tactics for 2023
20 augustus 2023 · 10 min
In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the role human review still plays in this process. Tune in for a more surprising advanced SEO tactic and related M&A strategies.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: advanced SEO tactics for 2023; a recap of our webinar with Brian Dean.
[00:16] How to achieve high traffic through templated pages.
[00:53] What programmatic SEO involves.
[01:19] The importance of keeping website content up-to-date for better SEO rankings.
[02:53] Why human review is essential in the process of updating content.
[03:36] The production time saved by AI-enhanced content creation.
[04:45] How to craft effective meta tags.
[05:18] Another surprising advanced SEO tactic!
[06:53] M&A (mergers and acquisitions) tips and strategies.
[08:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Brian Dean on LinkedIn
Brian Dean on X
Backlinko
Buy Then Build
Buying a Small Business
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What We Are Seeing in the Economy
19 augustus 2023 · 6 min
In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The economy and its impact on the marketing industry.
[00:16] Are we going into a recession?
[00:30] The direct relationship between marketing and the state of the economy.
[00:53] Pipeline growth during different economic conditions.
[04:04] Additional indicators of economic performance.
[04:31] Potential short and long-term impacts on real estate and the services economy.
[04:42] Hopes/ predictions for economic recovery.
[04:50] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Vice Media Raised $1.6B But Went Bankrupt Because of This
18 augustus 2023 · 7 min
In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at whether the economy will have a soft or hard landing. Thanks for listening in!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Vice Media Raised $1.6B But Went Bankrupt Because of This.
[00:39] Why Vice was a discovery platform and wasn’t very good with relationships.
[01:16] The biggest issue Vice had: monetizing in the wrong way.
[03:27] Why anybody can build their own media company (and should).
[04:25] Whether the economy will have a hard or soft landing.
[04:59] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Vice Media Group
Facebook
X
Google
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Alex Hormozi Was About to Lose Everything Until He Discovered This
17 augustus 2023 · 2 uur 1 min
Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Alex Hormozi’s business model
[09:00] - Playbook on scaling companies 10x
[15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company
[20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability
[24:00] - Alex Hormozi’s content marketing strategy evolution
[27:19] - Alex Hormozi on the TikTokification of social media
[33:00] - How Alex Hormozi creates his content
[44:04] - Alex Hormozi chose business over Leila Hormozi
[55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu
[59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better
[01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff
[01:09:00] - Alex Hormozi on having children and his childhood
[01:19:00] - How Alex Hormozi is planning to launch his book
[01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business
[01:37:00] - Organizational development tips for scaling business
[01:45:37] - Alex Hormozi on fitness and lifestyle
[01:58:17] - Where you can find Alex Hormozi’s newest book
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Learn more about your ad choices. Visi…
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Mastering Longevity and Abundance with Peter Diamandis
16 augustus 2023 · 1 uur 22 min
Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future.
TIME-STAMPED SHOW NOTES: Lees meer[01:00] - Are we living in a simulation?
[03:17] - Exponential technologies and MTP
[10:43] - Being the CEO of multiple companies
[16:11] - The right time to replace yourself
[18:32] - What is XPRIZE?
[25:00] - Working with AI
[30:00] - Abundance 360 and Executive Program
[35:28] - Is AI going to kill us?
[43:29] - The wealth gap
[46:07] - Being pro-human vs. pro intelligence
[49:50] - Technology in healthcare
[56:31] - How to live longer?
[1:10:34] - The DMT experience
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
LU Founders Q&A: How We're Expanding Our Content Using AI
15 augustus 2023 · 53 min
Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads
[01:00] - How we use Programmatic SEO to increase traffic
[08:00] - Why AI isn’t the best tool for content creation
[10:20] - How you should use AI in marketing besides creating content
[11:00] - Grow your business and revenue by expanding globally, here’s why
[14:34] - More ways to use AI for your business
[17:15] - Why you should give something away for free to grow your business
[19:16] - Hire the best people for your company, here’s how to find them
[20:29] - Newsletters are making a comeback
[23:10] - Eric Siu and Neil Patel answer questions on SEO, AI Marketing, Paid Ads, and more
Links Mentioned in Today’s Episode:
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See omnystudio.com/listener for privacy information. -
Discovery Platforms vs Relationship Platforms
14 augustus 2023 · 7 min
In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Discovery Platforms vs Relationship Platforms.
[00:40] Some examples of “better relationship platforms.”
[01:00] Why do you want discovery platforms with good reach to become relationship platforms?
[03:09] How specific content allows us to generate more revenue (with fewer views).
[03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
LinkedIn
Tiktok
Instagram
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MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More
13 augustus 2023 · 31 min
Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind
[03:00] - Watch out for Marketing School’s Q and A episode from the conference
[07:00] - Dave Portnoy Buys Barstool Back for $1
[08:50] - MrBeast Gets Sued for $100M
[10:50] - Barbie's Marketing Results & Revenue
[18:11] - What the venture market tells you about the market right now
[22:28] - How Forbes does SEO
Links Mentioned in Today’s Episode:
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See omnystudio.com/listener for privacy information. -
FB Conversion Pixel Going Away
12 augustus 2023 · 7 min
In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: FB Conversion Pixel Going Away.
[01:08] What you need to do about this change.
[02:13] The increasing importance of having your own first-party data
[02:28] Why this isn’t the end of the world.
[02:56] How to harness your own first-party data and why that’s imperative.
[04:46] What a CDP is and why you want to build it.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Facebook
Google
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See omnystudio.com/listener for privacy information. -
Disney Pulls Back on Marvel and Star Wars Content
11 augustus 2023 · 5 min
In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content.
[00:19] What companies like Disney and Netflix are using Marvel and Star Wars for?
[01:58] Why too much of this content on Disney Plus is not worth it for the company?
[03:13] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Disney Plus
Netflix
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There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You
10 augustus 2023 · 6 min
In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You.
[00:43] The number of active podcasts in 2023 compared to active podcasts in 2018.
[01:38] Why video content (as opposed to audio only) is the way to go.
[02:42] Factors that influence retention rates.
[03:18] The power of short-form, repurposable content.
[03:56] Skills to master to succeed as a podcaster.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
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See omnystudio.com/listener for privacy information. -
Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
9 augustus 2023 · 10 min
In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today to hear how to approach fundraising, hiring, and investing to help your business thrive in the current landscape. Hint: efficiency is key!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
[00:56] Companies that make up the ‘Magnificent Seven.’
[01:01] How most companies are faring economically compared to the ‘Magnificent Seven.’
[02:00] Elements that characterized the era of free money.
[02:20] Factors that indicate the end of the free-money era, and what this means for marketers.
[03:08] The importance of prioritizing the hiring of high-quality team members.
[04:40] How business leaders approach growth differently in good and bad markets.
[05:13] An overview of the current fundraising, hiring, and investment landscapes.
[05:46] The key players that business leaders should be hiring right now
[06:29] A story that epitomizes the current business environment.
[08:19] Memorable quotes on pivoting from some of the world’s top business leaders.
[08:46] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders
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Learn more about your ad choices. Visit megaph…
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What is the Inverse Entrepreneur Effect?
8 augustus 2023 · 7 min
In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: What is the Inverse Entrepreneur Effect?
[00:05] A new concept where the pyramid is flipped upside-down.
[00:40] The trouble with the creator economy.
[01:50] A good example of making everything not reliant on the brand/creator.
[02:28] We talk about ‘The Lindy Effect.’
[03:00] Reversing your company to a right-side-up pyramid.
[04:00] How to prevent your business from becoming/being reliant on one person.
[04:40] A quick look at what Logan Paul is doing.
[05:11] ‘Key Man Risk’ and what it means in business.
[05:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
LVMH with Bernard Arnault.
Logan Paul and Prime.
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Why Elon's Funding of Legal Bills is a Smart Marketing Move
7 augustus 2023 · 6 min
Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Elon Musk’s smart marketing strategy
[01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet
[02:48] - Why freedom of speech is important
[03:40] - Marketers should learn how to adapt socially
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
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See omnystudio.com/listener for privacy information. -
Why Webinars Are Still a Moneymaker in 2023
6 augustus 2023 · 8 min
In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an informed perspective of how Neil and Eric go about doing their webinars. For all this, and more, start listening now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Why Webinars Are Still a Moneymaker in 2023.
[00:05] A quick explanation of what webinars are.
[00:45] Why webinars have to be super specific: lead quality.
[01:40] A look at the frequency of doing webinars.
[02:35] Conversion rates and partner webinars.
[03:13] Sales team and marketing teams: sign-ups and follow-ups.
[03:57] Why it depends on what you are selling and understanding your audience.
[04:38] Q & A after webinars and how they are helpful.
[05:00] Who presents the webinars (and the slides therein).
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Register for the Leveling Up Founders Event here!
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Andrew Wilkinson Makes $12K/Mo on Twitter Subs?
5 augustus 2023 · 6 min
In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew have leveraged this model to build a sustainable income stream. Whether you're a content creator, social media enthusiast, or aspiring entrepreneur, this episode offers valuable lessons on innovative monetization strategies for the digital landscape. Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Andrew Wilkinson Makes $12K/Mo on Twitter Subs?
[00:55] Subscriptions as a foundation for B2B investors.
[01:43] Why you should start generating revenue from subscriptions.
[02:04] How Andrew monetized his Twitter subscriptions.
[02:56] Essential aspects to consider regarding subscriptions.
[03:42] Feeback received from listeners about the podcast.
[04:22] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Andrew Wilkinson on Twitter
Andrew Wilkinson on LinkedIn
Tiny
WeCommerce
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Paid Social Is a Terrible Investment for B2B
4 augustus 2023 · 7 min
In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.
[00:35] Highlights of the groundbreaking data from Metadata.
[01:00] Analysis of the most interesting findings from Metadata.
[01:44] Circumstances where paid social works well.
[02:42] Lead to win rates of paid socials.
[03:16] A key aspect of advertisements: efficiency.
[03:50] How to know if paid advertising is effective.
[04:34] Brand awareness and targeting an audience based on data.
[04:48] A final takeaway from the Metadata dataset.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Metadata
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Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term
3 augustus 2023 · 6 min
In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore alternative monetization methods that content creators like MrBeast have adopted to build a thriving and lasting income stream. Whether you are a content creator, entrepreneur, or marketer, this episode offers valuable insights into crafting effective monetization strategies for long-term success. Tune in and learn from MrBeast's experiences to optimize your business content for growth and sustainability.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term.
[00:20] How advertisers are making more money than you.
[01:10] An alternative to ad revenue: providing products and services.
[01:39] Why it is all about margins.
[02:35] Leading with the audience first.
[03:01] Short-term strategies for getting started.
[03:26] Interesting findings from the Linktree Creator Report.
[04:00] A key aspect to keep in mind.
[04:20] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Check out MrBeast on YouTube
Feastables
‘The 2022 Creator Report’ | Linktree
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Apple Declares War on Newsletters
2 augustus 2023 · 7 min
In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Apple Declares War on Newsletters.
[00:10] How iOS 17 will impact the distribution of marketing material.
[01:15] Ways companies are adapting to Apple’s new privacy rules.
[02:05] Results from a survey regarding the impacts of Apple’s privacy rules.
[02:58] What Apple is really good at: telling a story.
[03:12] Why newsletters are not at risk, despite the changes by Apple.
[04:07] An essential metric to track the success of newsletters.
[04:24] We share our newsletter tracking metrics.
[05:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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‘Apple has declared war on email newsletters’ | Substack
Beehiiv
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Learn more about yo…
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X Offers Up to 50% in Discounts
1 augustus 2023 · 5 min
Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - “X” wants to make your Twitter ROI more profitable
[01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it
[02:12] - Advertising on Twitter has become cheaper since Elon Musk took over.
[03:33] - This is the best time to take advantage of Twitter ads
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What the Hollywood Actor Strike Can Teach You About Marketing
31 juli 2023 · 8 min
Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - The impact of the Hollywood Strike
[02:00] - What can we learn from it from a marketing standpoint
[02:45] - What Neil Patel thinks about the Hollywood Strike and how will it affect content creation
[04:57] - Why this is a great time for creators to produce content
[05:47] - Being afraid of a future dominated by technology is inherent to human nature
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See omnystudio.com/listener for privacy information. -
Elon destroyed the concept of hiring brand agencies for millions of dollars
30 juli 2023 · 8 min
In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Elon Musk and 99designs on redefining the strategy of hiring a brand agency
[01:30] - What do Neil Patel and Eric Siu think about this whole Twitter rebrand?
[02:38] - Is this the end of brand agencies?
[04:04] - Neil Patel and Eric Siu rebranding tips and tricks
[05:10] - Why conversion should be the top priority instead of just redesigning your brand
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Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Twitter Rebrands to X and destroys a reported $4-20B in brand value
29 juli 2023 · 8 min
In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter
[02:00] - This will be the biggest redirect project in SEO
[03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand?
[04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary
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Twitter @ericosiu
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See omnystudio.com/listener for privacy information. -
The Wealthiest People in the World Do This One Thing Only
28 juli 2023 · 8 min
In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ultra-rich and discuss its impact on their success. Gain valuable insights into the mindset, habits, and strategies employed by these individuals to accumulate vast wealth. Whether you aspire to join the ranks of the wealthiest or simply seek inspiration for personal growth, this episode offers valuable lessons and actionable takeaways to help you on your journey to financial success. Tune in and discover the key to unlocking wealth in this enlightening episode.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Wealthiest People in the World Do This One Thing Only.
[00:55] What wealthy and successful people all have in common.
[02:12] How successful people expand their accumulated wealth.
[02:47] An example of someone who built their wealth by focusing on a niche.
[04:03] Successful people who have an investor mindset.
[04:36] Focusing on a niche before expanding into new ventures.
[04:50] Another commonality between successful people.
[05:27] The advantages of entering a mass market.
[05:53] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Why You Have To Take Back Control of Your Content
27 juli 2023 · 9 min
In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term sustainability. Gain valuable insights on content ownership and learn strategies to establish a strong digital presence while maintaining control over your valuable content assets. Tune in to this empowering episode and reclaim control of your content today.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Why You Have To Take Back Control of Your Content.
[00:50] Spending more time creating more content.
[01:26] Issues with not creating your own content.
[02:10] An example of good, simple content with great ROI.
[02:58] Hear the benefits of creating your own content.
[03:33] Why it is essential to have fun when making content.
[05:10] The popularity of content creation as a marketing tool.
[06:04] Simple steps to take back control of your content.
[07:07] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel
26 juli 2023 · 10 min
In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel that played a pivotal role in his achievement and share valuable insights for marketers and entrepreneurs to learn from. Discover the basics of influencer marketing, common pitfalls brands make, how to leverage influencer marketing effectively, the benefits of focusing on a niche, and more. Learn valuable lessons from Logan Paul's journey and gain insights into the future potential of influencer marketing in this captivating episode, tune in now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel.
[00:15] Background about Logan Paul and his overall brand.
[00:58] The story behind the recent success of PRIME.
[01:09] Leveraging influencer marketing to generate more sales.
[02:25] Reasons why PRIME has become so popular.
[02:37] Examples of other companies using influencer marketing successfully.
[03:11] What most people do not understand about influencer marketing.
[03:49] Hear about our influencer partner.
[04:04] Why you do not have to work with the biggest influencers to get results?
[04:45] Benefits of focusing on a niche and using influencer marketing.
[05:30] Common mistakes brands and entrepreneurs make.
[06:39] Learn about the key to successful influencer marketing.
[07:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Logan Paul on Twitter
KSI on Twitter
PRIME
Bettrly
Sign up for the next Marketing Mastermind class on Leveling Up Founders
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Content That Actually Converts Into Enterprise Customers
25 juli 2023 · 9 min
In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also talk about programmatic advertising, the overall marketing funnel, and how to track the progress of marketing content. To learn how to take your marketing to the next level, tune in now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Content That Actually Converts Into Enterprise Customers.
[00:42] A look at some data on viral content.
[01:55] Neil shares what he has learned regarding content.
[02:48] How NP Digital assesses marketing content.
[03:15] Benefits of focusing on a marketing niche.
[03:55] Best practices for formatting blog content.
[04:52] Leveraging FUD (Fear, uncertainty, and doubt) type content.
[06:11] Programmatic advertising and the sales funnel explained.
[06:58] Tracking the progress and producing new content.
[07:26] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Salesforce
Sign up for the next Marketing Mastermind class on Leveling Up Founders
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Discord 125k growth hack, Eric's 1.9M view Tweet, Bryan Johnson's new company, Barbie marketing, AI's horrifying future
24 juli 2023 · 33 min
In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Company, the Fascinating World of Barbie Marketing, and the Harrowing Predictions for AI's Future!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - How Bryan Johnson is redefining business and marketing
[05:00] - Best practices to scale your Youtube channel
[15:30] - AI’s horrifying future and the more reason to protect your data
[19:30] - Barbie Movie’s marketing strategy
[22:56] - Build your community with this Discord growth hack
[27:28] - The only thing you need to build a successful career through social media
Links Mentioned in Today’s Episode:
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Leave Some Feedback:
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Single Grain << Eric's ad agency
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Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Marketing is Getting Harder. But Paid Media is Getting EASIER?
23 juli 2023 · 7 min
In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER?
[00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks.
[00:31] The main reason Neil disagrees with this statement: the privacy changes.
[01:07] What this means for creative strategy and people in paid media?
[02:00] How paid media is affected by automatization.
[03:06] AI and how it will affect the work of creatives.
[03:29] Google and its relationship with agencies.
[04:01] The need to evolve in order to survive.
[04:47] Predictions for the future.
[05:02] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Google Ads
Google I/O
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is It Worth It to Create a User Conference?
22 juli 2023 · 8 min
In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: is it worth it to create a user conference?
[00:06] What a user conference is and examples of companies that do this.
[00:41] Neil and Eric’s experiences with doing their own conferences.
[01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference.
[01:55] Criteria that your company should meet before hosting a user conference.
[02:45] A look at some specific events and the value they provide.
[04:18] How iProspect generated a lot of revenue from their events.
[04:57] WPP Steam’s “unconference”.
[06:13] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ClickFunnels
Funnel Hacking LIVE
DigitalMarketer
Traffic & Conversion Summit
Salesforce
Dreamforce
HubSpot
Inbound
Inbound discount code: Marketing School
Leveling Up Founders (Mastermind)
DigitalMarketer: Modern Marketing Mastermind
iProspect
WPP
WPP Stream
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Twitter @neilpatel
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Learn more about your ad choices. Visit megaphone.f…
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How to Measure the ROI of Your Content Efforts in 2023
21 juli 2023 · 8 min
In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.
[00:06] Google Analytics 4 and its limitations.
[00:23] A quick hack involving UTM parameters.
[00:51] How to use AB testing.
[01:55] Factoring in lead generation.
[03:07] Tracking content topics and how to use this information going forward.
[03:52] The evolution of Google Analytics and what Eric predicts for the future.
[04:42] Blog content and emails versus organic reach when it comes to ROI.
[05:51] Why measuring your ROI is not enough; you actually have to improve it.
[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Google Analytics
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Learn more about your ad choices. Visit megaphone.fm/adchoices
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How Can Businesses Use Data to Improve Their Marketing Campaigns
20 juli 2023 · 7 min
In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: how businesses can use data to improve their marketing campaigns.
[00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions.
[01:24] The biggest problem with how businesses use analytics.
[02:43] Thoughts on GA4 versus the previous version of Google Analytics.
[03:41] Neil recommends what companies should do with their data.
[04:10] The value of having an experimentation framework.
[04:40] Incentivizing staff to make improvements based on data.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Bard
Magellan AI
Google Analytics
“DataStu” [01:28]
Tableau
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Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets
19 juli 2023 · 8 min
In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria that affect this, the four levels they use to rank content, and the topics you should talk about if you want your posts to rank. We also discuss the lack of transparency about the algorithm and how LinkedIn differs from Twitter in this regard. Tune in to find out the truth about the LinkedIn algorithm!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: the secrets of the LinkedIn algorithm.
[00:30] Shocking info on the manual filtering of LinkedIn from someone on the inside.
[01:37] Typical account types that get down-ranked and up-ranked.
[02:10] How the criteria changes per country and other factors that affect it.
[02:31] Topics you should talk about depending on your racial profile.
[03:17] The four levels that they use to rank content.
[03:50] Thoughts on the incentives that drive this.
[04:11] How our hosts would do things differently if they worked at LinkedIn.
[04:47] A case study that Eric looked at and the value of playing by the rules.
[05:16] Thoughts on the level of transparency when it comes to algorithms in LinkedIn versus Twitter.
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
LinkedIn
Twitter
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Learn more about your ad choices. Visit megaphone.fm/…
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Crazy Marketing Lesson We Learned From Expedia
18 juli 2023 · 6 min
In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.
[00:39] Expedia conducted an experiment leading to improved results
[01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI
[03:04] Examples of other companies, adopting omnichannel strategies are discussed
[04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.
[05:04] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to use Bard to Come Up with Popular Marketing + Business Questions
17 juli 2023 · 8 min
In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search volume questions to create engaging content.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Introduction to using Bard for marketing and business questions.
[00:53] Using Bard to generate specific marketing questions for the current quarter.
[01:40] Refining questions for specificity and actionability.
[02:41] Exploring popular search marketing questions with Bard.
[03:17] The relevance of Bard's data and its age.
[03:40] Importance of focusing on high search volume questions for content creation.
[04:01] Using Bard to find popular search engine marketing questions.
[04:47] Considering indexed results to determine question relevance.
[05:13] Wrapping up and encouraging listeners to follow their YouTube channel.
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!
Go to https://www.marketingschool.io to learn more!
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Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Single Grain << Eric’s ad agency
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Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.