Marketing School - Digital Marketing and Online Marketing Tips
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Why In Person Podcasts Crush Online Podcasts
16 juli 2023 · 7 min
In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the benefits of natural energy and storytelling that enhance the audience's engagement. Building deeper relationships and creating a different level of connection with guests are among the key advantages of in-person podcasting they explore.
TIME-STAMPED SHOW NOTES Lees meer[00:00] Introduction to the topic: Why in-person podcasts crush online podcasts.
[00:18] Recording together after three years apart.
[00:26] Difference between online and in-person recordings.
[01:05] Impact of being physically present on storytelling and energy.
[01:45] Unique vibe of doing something live or in person.
[02:03] Overcoming Zoom fatigue and enhancing energy through in-person interactions.
[02:24] Stronger relationships were built with guests during in-person recordings.
[03:13] Value of building deep relationships and lifelong friendships through in-person podcasting.
[04:06] Difficulty in remembering online podcast recordings compared to in-person ones.
[04:19] Importance of genuine connections and helping each other out during in-person interactions.
[04:39] Eric's preference for watching full interviews in person over Zoom recordings.
[05:03] Encouragement to consider in-person recordings without disregarding online options.
[05:11] Outro and call to action: Rate, review, and subscribe!
[05:20] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
Twitter @ericosiu… -
Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share
15 juli 2023 · 27 min
Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Disney TV assets are now for sale, says Bob Iger
[05:33] - Jennifer Lopez AI Marketing Campaign For Virgin Voyages
[07:38] - Threads engagement is decreasing
[11:34] - Amazon’s Prime Day falls short
[14:30] - Twitter introduces revenue sharing system
[20:48] - What you should learn from Sam Ovens
Links Mentioned in Today’s Episode:
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Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Do Offline Ads Work?
14 juli 2023 · 8 min
In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Do offline ads work?
[00:13] The effectiveness of offline ads, including billboards and airport ads.
[01:48] How offline ads are evolving to merge with digital platforms.
[02:20] Factors affecting the success of offline ads.
[04:38] Why IT marketers should focus on creativity rather than technical details.
[05:12] The importance of evoking emotion to drive customer interest.
[05:36] Why unique campaigns make effective campaigns.
[06:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Microsoft Clarity
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Single Grain << Eric’s ad agency
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The LinkedIn Algorithm Changed — Here's How To Win
13 juli 2023 · 7 min
In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How to make the new LinkedIn algorithm work for you.
[00:06] Why LinkedIn constantly changes its algorithm.
[00:36] LinkedIn’s aim is to focus on B2B social networking.
[02:14] Why building your own audience outside of LinkedIn is important for long-term success.
[02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you.
[03:16] What can be attributed to LinkedIn’s success?
[03:33] A recap of the types of content and comments valued by LinkedIn.
[05:34] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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lynda.com
LinkedIn
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Single Grain << Eric’s ad agency
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See omnystudio.com/listener for privacy information. -
The Anatomy of a 1M View TikTok Video
12 juli 2023 · 7 min
In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Anatomy of a 1M View TikTok Video.
[00:55] A brief overview of what the post was about.
[01:14] Reasons why the post went viral.
[01:37] Why Neil chose not to collaborate on the video.
[02:05] Advice for creating viral marketing content.
[02:38] Eric shares his perspective on the post.
[03:40] Learn why storytelling is essential for a viral video.
[04:06] Focusing on the ideal customer.
[04:20] The role of timing in driving trends.
[05:15] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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TikTok
‘MrBeast is REINVENTING business with this’ | TikTok
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
Twitter @ericosiu
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See omnystudio.com/listener for privacy information. -
Why The Threads Launch Was A Masterclass In Product Marketing
11 juli 2023 · 8 min
In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Why launching Threads is a genius move and the future
[01:30] - The conditions that made Threads a record-breaking social media platform
[03:36] - Key lessons we should learn from Threads
[05:07] - What will happen if Threads go global?
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo
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Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Threads Is Generating 8.3X More Engagement Than Twitter
10 juli 2023 · 8 min
Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Is Threads better than Twitter?
[01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter.
[02:20] - What is the reason behind the current surge in attention towards Threads?
[04:10] - How can you maximize Threads’ organic reach as a brand-new platform
[05:30] - You’re missing a lot of things if you’re not using Threads
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA
Links Mentioned in Today’s Episode:
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Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why The Creator Economy Ended Up Being A Dumpster Fire
9 juli 2023 · 7 min
In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire.
[00:20] An interesting market projection regarding creative startups.
[00:55] We define the creator economy and provide examples.
[02:06] Reasons why the creator economy is struggling.
[02:37] Examples of successful businesses within the creator economy.
[03:03] We unpack reported returns for content creation.
[03:25] Important aspects that content creators should consider.
[04:10] How to be successful at monetizing content.
[04:42] Common misconceptions about content creation.
[04:55] An example of a ‘lucrative niche’ in the market.
[05:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/q11zGjZ467M
Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M
8 juli 2023 · 39 min
Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They'll also cover the fascinating topic of Progmattic SEO, explore the Canadian government's decision to halt ad purchases from Meta's platforms, and share insights on Tom Brady's surprising $30 million loss, plus much more. Don't miss out on this engaging and informative podcast episode!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] - Twitter’s competitor Thread is now one of the fastest-growing social media platforms
[02:15] - How your brand can maximize this new platform for organic reach
[05:00] - Scale your content creation with Programmatic SEO
[11:41] - Canadian Government to stop buying Meta platform ads
[19:11] - How Connected TV (CTV) Advertising Works
[25:54] - Duolingo Ditches Tv Ads For Memes
[28:10] - Tom Brady Loses $30M
www.marketingschool.io to learn more!
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Single Grain (Eric's ad agency)
NP Digital (Neil's ad agency)
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Are Rebrands A Good Idea?
7 juli 2023 · 8 min
In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Are Rebrands A Good Idea?
[00:22] Why we are not fans of rebranding.
[01:36] Rebranding when reviews are bad: Spectrum.
[02:33] Remembering a viral post about Comcast.
[02:59] Hear examples of bad rebrands and missed opportunities.
[04:29] How rebrands can complicate marketing strategies.
[05:10] Good examples of successful rebrands.
[05:51] Important lessons from successful rebrands.
[06:05] We unpack Neil’s recent rebranding experience.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Spectrum
Comcast
ChatGPTLeave Some Feedback:
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
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Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Now You Can View Your Competitors' Google Ads For Free
6 juli 2023 · 6 min
In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free Lees meer
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Single Grain << Eric's ad agency
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Where We Would Start From Scratch
5 juli 2023 · 7 min
In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts.
TIME-STAMPED SHOW NOTES: Lees meer[00:16] Introduction to the topic and a lighthearted discussion about a special pillow
[01:24] Neil and Eric share their preferred content formats for starting from scratch
[02:46] Neil explains why he favors videos and how they help build audience connections
[03:49] The prominence of short-form videos and the benefits of creating long-form content
[04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience
[05:32] Wrapping up the episode and encouragement to rate, review, and subscribe
That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Much We Each Spend on Content Marketing
4 juli 2023 · 8 min
In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How Much We Each Spend on Content Marketing.
[00:33] The quantity and type of content we create each month.
[00:54] Our ideal daily output.
[01:28] What we use for email marketing management.
[01:45] The size of our video editing team.
[01:58] Our shared costs for the Marketing School podcast.
[02:09] How we use AI to enhance our content, reduce costs, and improve efficiency.
[03:27] How we use webinars to attract targeted leads and generate revenue.
[05:34] Why we’re running Twitter and Meta ads to drive more email signups.
[06:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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ChatGPT
Beehiiv
Riverside
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
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See omnystudio.com/listener for privacy information. -
The AI Video Editor That Will 10x Your Content Creation
3 juli 2023 · 5 min
In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation
[00:15] What Opus Clip is and what it’s used for?
[00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential.
[01:00] The features that enable it to save users time in editing short-form videos.
[01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube.
[01:31] The time and money-saving benefits of Opus Clip.
[01:41] Our plan is to use it for reaction and longer-form videos.
[02:35] Why emphasis should be placed on content quality rather than production quality.
[03:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Opus Clip
Thomas Ma on LinkedIn
Thomas Ma on Twitter
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What Matters More Than Competency
2 juli 2023 · 7 min
In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: What matters more than competency?
[00:26] Why cultural fit is more important than competence.
[01:35] A recruitment story illustrating the significance of cultural fit.
[02:24] Core values at Eric’s company.
[04:02] Neil’s personal and professional core values.
[05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/h5dq2MeU5ts
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How MrBeast Smashed A New Video Record
1 juli 2023 · 5 min
In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How MrBeast smashed a new video record!
[00:21] The premise of the video that outperformed his Squid Games video.
[00:44] MrBeast’s use of cameos and quick pacing.
[01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers.
[01:28] Why this video is outperforming previous ones while indicating higher revenue potential?
[02:53] The metrics of MrBeast’s top-performing videos.
[03:34] His ability to keep viewers hooked.
[03:41] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/38yYiCnCUNI
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MrBeast on YouTube
Feastables
Apply for the Beverly Hills event, August 7-9
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Why We’re Doing In-Person Podcast Again
30 juni 2023 · 6 min
In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Why We’re Doing In-Person Podcast Again.
[00:44] Why do we think doing in-person podcasting again is helpful and frankly, better.
[02:40] How in-person podcasting builds relationships.
[03:55] The way recording live podcasts helps you repurpose your content.
[04:27] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/G2urSmEYYjA
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The Joe Rogan Experience
Gary Vaynerchuk
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Twitter @neilpatel
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The Rise of De-Influencers
29 juni 2023 · 4 min
In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Rise of De-Influencers.
[00:28] What a de-influencer is.
[01:16] Why you don’t want de-influencers anywhere near your business.
[02:06] Exploring why there isn’t a way to defend yourself against de-influencers.
[02:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
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Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Right Way to Market an Event
28 juni 2023 · 7 min
In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Right Way to Market an Event.
[00:27] How we’re marketing our next event in August.
[01:20] Advertising events and what platforms they do well on.
[02:57] The two ways to move ticket sales for your events.
[04:32] Why the most common event marketing techniques are not effective strategies?
[04:54] Reasons why the 30 days leading to an event are the most critical.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8
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Evolve Events
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How to Find the Best Podcast to Advertise On
27 juni 2023 · 6 min
In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How to Find the Best Podcast to Advertise On.
[00:08] Magellan AI and how it helps with podcast advertising and analytics.
[01:34] Our favorite feature of Magellan AI.
[03:44] The cost of Magellan AI.
[04:09] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8
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Magellan AI
Dreamhost
Microsoft
Shopify
HelloFresh
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Business Trends We Are Seeing For 2023
26 juni 2023 · 8 min
In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Business Trends We Are Seeing For 2023.
[00:24] Why businesses are cutting back on everything and rates are hiking.
[01:11] The hiring trends and the defensive stance businesses are taking.
[02:07] Why advertising isn’t growing like it was before.
[02:35] How people are preparing for these issues: AI and why it’s more efficient.
[04:20] Why podcasts are useful tools and why businesses are using them for marketing.
[06:03] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/e83KxKsIBBE
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Magellan AI
Dreamhost
Microsoft
Shopify
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How To Unsuck At Social Media
25 juni 2023 · 8 min
In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How To Unsuck At Social Media.
[00:18] AB testing on YouTube, responding to DMs, and other areas for improvement.
[00:51] Why Neil isn’t willing to open up his private life for more online engagement.
[01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using.
[02:55] Why experimentation is key to unsucking at social media.
[03:36] What works for your competition won’t necessarily work for you.
[05:24] How enjoying the process and having fun improves your content.
[05:52] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/X4pdxqVNnOY
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The Optimal Way To Post To Social Daily
24 juni 2023 · 9 min
In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for easy posting!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Optimal Way To Post To Social Daily.
[00:06] How social media is changing and advice on how to adapt.
[02:41] Posting natively and recommended tools to make posting easier.
[02:51] How algorithms differ on various social platforms.
[03:42] Advice on repurposing pillar content.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/i1E0FoizTrs
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Sprout Social
AdSense
Acquisition.com
Alex Hormozi
Gary Vaynerchuk
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What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org)
23 juni 2023 · 7 min
In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings to achieve your personal goals. Tune in to find out how XPRIZE is encouraging technological development that will benefit humanity, why Elon Musk donated such a substantial amount to this organization, and what marketing teams can learn from their strategies.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org).
[00:31] An overview of the XPRIZE Foundation and its mission.
[02:35] The prizes that XPRIZE awards to encourage technological development that will benefit humanity.
[03:00] How these prizes generate activity and development in beneficial sectors.
[03:34] What marketing can learn from this type of positive attention?
[03:42] The benefits of investing in XPRIZE.
[05:00] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/IgozhA9ubOg
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XPRIZE Foundation
Elon Musk
Chip Wilson
James Cameron
Larry Page
Ariana Huffington
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What Eric Learned About YouTube By Paying MrBeast $8
22 juni 2023 · 9 min
In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like his high click-through rate, average view duration, and retention rate — and what monetization looks like for a video with 400 million views!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: What Eric Learned About YouTube By Paying MrBeast $8.
[00:14] MrBeast’s paid Twitter feed subscription and what it has to offer.
[00:57] An overview of the phenomenal stats behind MrBeast’s videos.
[02:26] The difference between having mass appeal and catering to a limited audience.
[03:22] How MrBeast produces his video content.
[04:22] The takeaways that MrBeast shares on his paid Twitter feed.
[05:24] A breakdown of MrBeast’s views for shorts and longer videos.
[05:51] What MrBeast’s numbers teach us about YouTube monetization.
[07:25] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/hpDrose4okM
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MrBeast on Twitter
MrBeast on YouTube
Gary Vaynerchuk
Vayner Media
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Lionel Messi Declines $1.9B To Play The Long Game
21 juni 2023 · 8 min
In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making a decision that will benefit his future self.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Lionel Messi Declines $1.9B To Play The Long Game.
[00:28] An overview of the options that Lionel Messi had of teams to play for.
[01:18] The deal that David Beckham offered Lionel Messi.
[02:18] How Beckham played the long game, and how Messi is doing the same.
[03:27] Why there are factors other than money influencing Messi’s decisions?
[05:03] The Messi brand and why it matters.
[06:43] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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FC Barcelona
Saudi Arabian Football Federation
David Beckham
Inter Miami CF
Google Bard
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The Future of Media via Axios
20 juni 2023 · 10 min
In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away from “doom and gloom” content, tune in today to hear it all!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Future of Media aia Axios
[00:25] The rise in demand for subject-matter expertise.
[01:29] Value in documenting your journey.
[02:03] Why the days of big generic brands are over?
[02:30] The importance of newsletters in the media landscape of the future.
[03:45] Content that consumers are
[04:41] An example of how the media influences the way we think.
[05:58] How younger audiences want to consume their news.
[07:06] An overview of the highlights from today’s episode!
[07:51] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Axios Finish Line: The future of media
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Use These Influence Hacks To 10x Your Conversions
19 juni 2023 · 12 min
In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions.
[00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process.
[05:25] The importance of breaking things down for your audience in a way that they will understand.
[05:50] Another thought experiment that explores the conditions of a strong argument.
[09:00] Quality versus quantity of arguments.
[09:10] How to draw attention away from the downsides of your argument.
[09:58] Congrats to Eric for receiving his MIT certification!
[10:07] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Niro Sivanathan
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The Metric That’s More Important Than Customer Acquisition Costs
18 juni 2023 · 9 min
In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers than your customer acquisition costs.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Metric That’s More Important Than Customer Acquisition Costs.
[00:18] The importance of understanding your Customer Lifetime Value (LTV).
[00:47] The blog post by Elena Verna inspired today’s episode.
[01:17] An example that highlights the problem with focusing only on customer acquisition (CAC).
[02:45] The benefits of looking at LTV per channel.
[03:20] Why the length of your payback period matters more when your business is just starting out.
[03:50] Understanding the paid marketing loop.
[04:21] What does the payback period metric measure?
[05:06] Key takeaways from today’s episode!
[05:51] How losing money in the short term can benefit your business in the long run.
[07:10] How to optimize your payback period.
[09:01] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Elena Verna
Cost of Acquisition (CAC) trap
Microsoft
Microsoft Clarity
Timothy Sykes
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Instagram’s Algorithm Revealed
17 juni 2023 · 11 min
In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Instagram’s Algorithm Revealed.
[00:25] The blog that inspired today’s episode.
[01:20] Understanding how Instagram ranks Feed.
[03:09] An explanation of how Instagram ranks Stories.
[04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers.
[06:51] The importance of velocity when it comes to Instagram’s Explore.
[08:49] Instagram’s approach to ranking Reels.
[09:01] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Instagram Ranking Explained
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The GaryVee Method For Hiring Content Creators
16 juni 2023 · 10 min
In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The GaryVee Method For Hiring Content Creators.
[00:34] The benefits of hiring content creators who really understand social.
[01:21] Insight into GaryVee’s rolling admissions process.
[02:25] Why he expects his own marketing to be better than his agency services?
[04:32] How to find applicants when you don’t have millions of followers.
[06:38] Using social media to find creators producing amazing content.
[07:06] Finding content creators with experience in your particular industry.
[07:57] That’s it for today! Don’t forget to rate, review, and subscribe!
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Gary Vaynerchuk
‘Team GaryVee: Now Hiring Freelancer Globally’
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How We're Using AI at Our Companies
15 juni 2023 · 10 min
In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How We're Using AI at Our Companies.
[00:41] Ways that we use AI for analytics.
[02:30] Useful revenue intelligence and note-taking tools.
[03:47] How AI can save you time and production costs on creative campaigns.
[05:01] Leveraging Microsoft Clarity for user behavior insights.
[06:12] The benefits of receiving “data dumps” from Google Search Console.
[07:57] Learn more about a tool that identifies decaying content and one-click upgrades it.
[08:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Watch this episode’s video recording here:
https://youtu.be/iPPun0KEKAsLinks Mentioned in Today’s Episode:
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Fireflies.ai
Gong.io
Bacon & Eggs Media
Microsoft Clarity
Google Search Console
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Why the Gold is in the Reviews
14 juni 2023 · 7 min
In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Why the Gold is in the Reviews.
[00:14] Why one and two-star reviews are essential for growth.
[01:30] Qualitative versus quantitative feedback.
[02:40] How to use five-star reviews to inform your marketing copy.
[04:34] Helpful tools you can use to test your messaging.
[05:39] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Watch this episode’s video recording here:
https://youtu.be/dMDzkeH6S6ELinks Mentioned in Today’s Episode:
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SurveyMonkey
Wynter
ChatGPT
Bard
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Eric and Neil's Favorite Way to Learn New Marketing Tactics
13 juni 2023 · 9 min
In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics.
[00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing.
[01:12] How Neil learns new tactics and strategies from international conferences.
[02:12] The benefits of following someone up-and-coming in the marketing space.
[03:22] Why you should ask for stats and data when you learn a new tactic from someone.
[04:09] How to avoid fly-by-night marketing tactics by thinking long term.
[05:35] The intimacy and flexibility that comes with micro and virtual masterminds.
[07:04] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Watch this episode’s video recording here:
https://youtu.be/Bj8_7UnJm5sLinks Mentioned in Today’s Episode:
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Matt McGarry
Newsletter Operator
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How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI
12 juni 2023 · 8 min
In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI.
[00:08] Leveraging SEO in today's climate and building and releasing free software.
[01:02] Building a brand to succeed in the long run.
[01:36] Prioritizing attention and distribution and using your unique data.
[02:41] Connecting with other entrepreneurs at events and sharing useful info.
[03:23] Employing a dedicated AI operator for your business.
[04:21] The old-school marketing tactics that still work!
[05:31] Understanding internal efficiency gains and finding novel marketing methods.
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!
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Ubersuggest
AnswerThePublic
ClickFlow
The Global 1000
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Is Google Sending Fewer Clicks To Websites?
11 juni 2023 · 7 min
In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to shift and evolve over the years, with the latest data suggesting impressions are up and clicks are down. Tune in to hear what this means for Google, SEO, and your business!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Is Google Sending Fewer Clicks To Websites?
[00:06] What the data suggests about Google traffic.
[00:43] Movement in the statistics; what we have noticed.
[01:06] Evolving online behavior across different platforms.
[01:51] More direct information on the results page and fewer click-throughs.
[02:20] What do these trends mean for Google's revenue moving forward?
[04:05] Laying out the amounts that Google makes from their ads.
[05:01] That’s it for today! Don’t forget to rate, review, and subscribe!
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Databox
Danny Sullivan
SparkToro
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Apple's headset, WPP partners with Nvidia, Rise of creator capitalists, Twitter ad revenue tanks 59
10 juni 2023 · 32 min
In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59 Lees meer
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Our Favorite Tools for Marketers That Want to Level Up Their Ads
9 juni 2023 · 8 min
In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools can help you do this (and probably with very little effort). Tune in to hear us touch on some of the endless possibilities that are currently available.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s Topic: Our Favorite Tools for Marketers That Want to Level Up Their Ads.
[00:07] New AI tools that can help you in your creative processes.
[01:16] Writing tools for titles and descriptions that improve ranking.
[02:11] Some of Google and Midjourney's latest and most exciting AI features.
[04:47] How tech tools can boost the creative talents you already have!
[05:59] That’s it for today! Don’t forget to rate, review, and subscribe!
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Midjourney
DALL·E 2
Adobe Firefly
Canva
Flamingo
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Why Finding Your Community Is Critical For Long Term Growth
8 juni 2023 · 7 min
In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power of relationships, how to go about helping others, and the best places and events for you to spend your time, you have come to the right place! Tune in to hear our best advice for finding your tribe.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Why Finding Your Community Is Critical For Long-Term Growth.
[00:15] Looking back on the recent Capital Camp conference.
[01:29] Support from friends and 'family' in difficult times.
[02:00] Helping others as a way to connect and build relationships.
[03:58] Events and groups that suit different kinds of businesses.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!
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Capital Camp
YPO
Zig Ziglar
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Where We Think Podcast Advertising Is Going
7 juni 2023 · 9 min
In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many opportunities for innovations in advertising that you may be missing out on. Tune in today to hear our thoughts on partners, omnichannel approaches, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Where We Think Podcast Advertising Is Going.
[00:07] Looking back on the last few years of boom in the podcasting space.
[01:04] Examples of innovative ways to run podcast ads.
[02:18] A few Chartable statistics about our podcast and audience.
[04:18] Finding the right advertising partners for your podcast.
[05:19] The utility of podcasting within an omnichannel approach to online business.
[06:20] Matching your podcasting strategy with your business objectives.
[07:03] That’s it for today! Don’t forget to rate, review, and subscribe!
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Joe Rogan
Chartable
Athletic Greens
Microsoft
Shopify
Eight Sleep
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What Eric Learned At An Investor's Conference
6 juni 2023 · 12 min
Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended. Lees meer
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What Eric Learned From Meeting A Marketing School Fan Live
5 juni 2023 · 6 min
In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: What Eric Learned From Meeting A Marketing School Fan Live.
[00:07] The story of the chance meeting between Eric and a Marketing School fan.
[00:52] Why engaging with Marketing School is all about implementing the lessons you learn.
[01:47] Neil’s thoughts on how affiliate marketers will be impacted by AI.
[03:33] Our hopes for how people will engage with, and utilize, this podcast.
[04:35] That’s it for today! Don’t forget to rate, review, and subscribe!
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Where Consumer Confidence Sits Right Now
4 juni 2023 · 10 min
In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Where Consumer Confidence Sits Right Now.
[00:30] Observations on current Gen Z spending habits.
[01:20] The demographic that has noticeably slowed down their spending since 2022.
[01:52] An overview of how companies are doing in the current economy.
[04:01] Insight into why many companies are taking on a defensive position.
[04:49] Why people tend to cut marketing first during a down economy.
[05:18] What rail traffic data can teach us about the state of the economy?
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
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Dentsu
Rail Traffic Data - Association of American Railroads
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How To Truly Scale AI In Your Organization
3 juni 2023 · 7 min
In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How To Truly Scale AI In Your Organization.
[00:20] Unpacking the role of an AI operator.
[01:08] How Eric’s company has implemented an AI working group.
[02:11] Neil’s company and how he partners people up based on their capabilities.
[03:24] Why leadership needs to push these initiatives.
[04:07] Neil’s advice on when to implement AI.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!
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92.7% of Facebook Posts Are Now Dominated By This Format
2 juni 2023 · 6 min
In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The format dominates 92.7% of Facebook posts.
[00:06] Is Facebook making a comeback?
[00:15] How reels are reviving Facebook.
[00:33] The reach of Facebook reels compared to Instagram.
[00:59] Why reels are so popular?
[01:27] The timelessness of storytelling as a format.
[03:12] The doom-scrolling epidemic.
[03:42] Why you should focus on creating short-form content to post on ALL platforms.
[04:42] That’s it for today! Don’t forget to rate, review, and subscribe!
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You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture
1 juni 2023 · 9 min
In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How you should be thinking about AI.
[00:10] Why content creation isn’t the most efficient use of AI.
[01:46] Why human modification is essential for AI-generated content.
[02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly.
[04:51] Why you should use AI to analyze data rather than create content.
[06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented intelligence.
[06:52] Look outside of the box! How can AI help you with business efficiency and process automation?
[07:12] That’s it for today! Don’t forget to rate, review, and subscribe!
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How We Optimize Our Travel For Maximum Output
31 mei 2023 · 8 min
In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How to optimize travel for maximum output.
[00:19] Neil’s preferred approach to combat jetlag: stay in PST.
[01:30] Eric’s hacks for adjusting to a new time zone.
[02:36] Why you shouldn’t eat on the plane when changing time zones.
[02:45] How to ease the constriction of blood flow on long flights.
[03:24] Sleep optimization tools and tactics.
[03:51] Neil’s on-the-go workout hacks.
[04:13] Tips for traveling lightly.
[05:03] Airport time-saving tips for international travel.
[06:03] Try to fall asleep in the destination time zone!
[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!
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Slip sleep mask
Timeshifter - The Jet Lag App
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My Favorite Marketing Hack When Speaking at Conferences
30 mei 2023 · 11 min
In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences.
[00:12] Why speaking and in-person meetings are the most effective strategies.
[01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach.
[03:23] The lesson gleaned from the above approach: experiment!
[04:31] How and why Neil arranges for conference organizers to help him book meetings.
[06:26] The effectiveness of attending industry events.
[07:00] An example of what’s discussed in the in-person meetings and how they go down.
[08:48] Why we aim to be as helpful as possible, no matter the size of the business.
[09:23] The long-term approach of these in-person meetings at conferences.
[09:54] That’s it for today! Don’t forget to rate, review, and subscribe!
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How to Make Your Content Stand Out When Everyone is Using AI
29 mei 2023 · 9 min
In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How to make your content stand out when everyone is using AI.
[00:05] The increasing mass of content creation and the inundation of AI.
[00:56] What typically stands out on various platforms: data and stories.
[02:00] The efficacy of sharing personal experiences over data.
[04:25] How to stay relevant: refrain from regurgitating content.
[05:33] Creative ways to integrate influencers.
[06:34] Tucker Carlson’s success with his independent show on Twitter.
[07:16] That’s it for today! Don’t forget to rate, review, and subscribe!
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Midjourney
ChatGPT
Tucker Carlson on Twitter
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Google's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30%
28 mei 2023 · 48 min
In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more. Lees meer
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