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How To Do Outbound at Scale Using AI
27 mei 2023 · 6 min
In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How to do outbound at scale using AI.
[00:07] What “outbound” means in a marketing context.
[00:21] The markets NP Digital targets using outbound.
[01:14] How AI can be used to customize insights for outbound.
[02:32] Why you should use AI to help you stand out now.
[02:52] An example of how AI can customize insights at scale.
[04:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Clay
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This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic
26 mei 2023 · 9 min
In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic.
[00:43] Why human modification of AI-generated content is essential for driving good traffic.
[02:00] The details of @jakezward's AI SEO case study.
[03:24] Our opinion on the efficacy of this strategy in the long term.
[04:48] Will AI replace content writers?
[06:03] The use cases for byword.ai.
[07:06] That’s it for today! Don’t forget to rate, review, and subscribe!
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Jake Ward on Twitter
See Jake’s tweet about his AI SEO case study
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100m Views and $900 Return
25 mei 2023 · 8 min
In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The measly return for YouTube views.
[00:43] The content of the YouTube channel in question.
[01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.
[01:56] How best to generate revenue from your content.
[03:45] @theisaacmed's marketing goal and “reasonable budget”.
[04:00] The monetization opportunity for niche content.
[04:54] Our takeaways from @theisaacmed 100m views to $900 conversion.
[05:13] Why long-form content is preferable for building long-term relationships.
[06:04] That’s it for today! Don’t forget to rate, review, and subscribe!
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See Isaac’s tweet
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7 Marketing Tools for Q2 2023
24 mei 2023 · 8 min
In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful, and easy-to-use online marketing tools that you have at your disposal. From simplifying your SEO content stack to optimizing your email marketing channels and creating beautiful creative elements using AI, these tools can do it all! Be sure to tune in to learn more about our favorites and how you can leverage them for maximum impact this quarter.
TIME-STAMPED SHOW NOTES: Lees meer[00:25] Today’s topic: 7 Marketing Tools for Q2 2023.
[00:09] How you can use Character.ai to create an AI assistant.
[01:06] Ways that Scalenut can help you generate a content marketing strategy.
[01:52] Google Bard features that can make a difference to your business.
[02:28] How Seventh Sense can help you maximize your email marketing revenue.
[02:50] Why the possibilities for generative AI are pretty much endless with StabilityAI.
[03:22] Using Midjourney or ImageBind to create beautiful, unique artwork.
[05:46] Tools that beehiiv offers that can help you grow your email list.
[06:29] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Character.ai
Scalenut
Google Bard
Seventh Sense
StabilityAI
Midjourney
ImageBind
OpenAI
beehiiv
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Why Newsletters Are Making a Comeback (and Why You Should Care)
23 mei 2023 · 7 min
In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care).
[00:10] Ways that email marketing has changed and evolved in recent years.
[00:50] How personalization can boost your open rates and click rates.
[01:46] Why newsletters are a great tool to help you take control of your marketing.
[03:14] How to find out where subscribers are coming from and segment lists automatically.
[04:02] Customized interactive email solutions that could see your conversion rates skyrocket.
[05:12] Recommended tools to power your newsletter.
[05:38] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Ep. 2460: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails
Accelerate 23
ConvertKit
beehiiv
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The Differences Between Mediocre and Standout Marketers
22 mei 2023 · 9 min
In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can improve your strategy, not by trying to achieve excellence, but by avoiding mediocrity. Tune in to learn more!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Differences Between Mediocre and Standout Marketers.
[00:31] Why this is a lesson in avoiding mediocrity, not achieving excellence.
[01:12] What mediocre marketers look like in the context of AI.
[01:59] Defining what it means to be an “ABC marketer.”
[02:19] The reactive nature of mediocre marketers.
[02:36] Why it’s important to read, study your competition, and analyze your data.
[03:25] Focusing on the short-term versus focusing on the long-term.
[04:57] The cons of relying on platforms rather than building your own audience.
[05:17] How you can benefit from embracing failure.
[05:49] Why standout marketers don’t believe that they know everything?
[06:35] The value of being proactive and iterating constantly.
[07:05] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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All I Want To Know Is Where I'm Going To Die So I'll Never Go There
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The Biggest Lesson Neil Learned From Sending Out 255 Million Emails
21 mei 2023 · 5 min
In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails.
[00:55] How Neil has had to change his strategy when it comes to email segmentation.
[01:47] The different areas of marketing that Neil’s subscribers might be interested in.
[02:05] Advice for creating smaller, more targeted groups.
[02:15] Ways that AI can help you craft customized emails.
[02:27] Differences in revenue that result from segmenting versus not segmenting.
[03:04] An example of a clever customized email solution that Neil learned about recently.
[03:43] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Google Bard
ChatGPT
Accelerate 23
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The Cookieless Future Is Here: Here's What to Do About It
20 mei 2023 · 7 min
In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The cookieless future is here. Here's what to do about it.
[00:06] Why we think small businesses should do nothing.
[00:30] What large corporations should do; starting with working on their data analytics.
[00:56] First-party versus third-party data and how to have more control of your funnel.
[02:03] How a cookieless future can actually be an asset.
[02:17] Tips for making better-informed decisions using the data at your disposal.
[02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).
[03:52] Advice for reaching your customers in a cookieless future.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Fingerprint Pro
Google Analytics
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Where Twitter Is Going And Why You Should Care
19 mei 2023 · 7 min
In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Where Twitter Is Going and Why You Should Care.
[00:05] Updates regarding Twitter’s new CEO, if it will become X and more.
[01:04] Why we don’t believe that Twitter will become an “everything app.”
[01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto.
[02:55] Some of the experimental changes that Elon Musk plans to make.
[03:32] The need for constant iteration when building a product or service.
[03:59] Whether Twitter has gotten better or worse since Musk took over.
[04:37] How to build your audience independently and more using Twitter.
[05:41] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Twitter
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Microsoft Advertising Is Rolling Out Ads for Chat API
18 mei 2023 · 8 min
In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API.
[00:18] Examples of monetization models within chatbots.
[01:00] How you can view this new development as “AdSense for a chat."
[01:33] Why we don’t recommend monetizing through ads as a products-and-services business.
[01:45] Things to keep in mind when it comes to AI, search, and ads.
[02:30] The importance of learning how to adapt quickly.
[02:55] Why many people are using AI and chat tools in the wrong way?
[03:55] How to create a better user experience on your site.
[04:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Microsoft Advertising
Intercom
Drift
Google AdSense
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Google Bard release, AI SEO, Tucker Carlson, Shelon Musk
17 mei 2023 · 33 min
In this episode, Neil and Eric talk about Google Bard, How AI developments will affect SEO and Marketing, Shelon Musk, and more. Lees meer
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How Google Bard Can Actually Do Marketing For You
16 mei 2023 · 8 min
In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to improve your conversion rate or boost audience engagement. Today, you’ll find out how Google Bard provides contextual guidance based on your specific needs, what you can use it for, and how you can layer its functionality with your favorite marketing tools to receive even better insights. Tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How Google Bard Can Actually Do Marketing For You.
[01:15] How Bard gives more than just generic advice.
[02:01] Benefits of using Google Bard versus ChatGPT.
[02:53] What you can use Bard for in your business.
[03:28] Tips for using Bard in conjunction with other marketing tools to get better insights.
[04:23] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Google Bard
ChatGPT
Ubersuggest
AnswerThePublic
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How Khan Academy's AI Shows How Businesses Will Level Up
15 mei 2023 · 9 min
In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform education for the better. Sal is the founder of Khan Academy, a free online non-profit educational platform that now offers students a personalized AI-powered tutor. Today, we take a look at how this technology in the form of coaching could increase productivity, make marketing more effective, and solve one of the biggest problems that business owners face, plus so much more. If you’re looking to level up your business, this is the episode for you!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How Khan Academy's AI Shows How Businesses Will Level Up.
[00:07] A high-level overview of Khan Academy and how it uses AI for education.
[01:31] How AI coaching can solve one of the biggest problems business owners face.
[02:32] Whether or not AI coaching will increase productivity.
[04:15] Why you need to take the initiative to learn new skills and stay up to date.
[05:29] How Khan Academy will introduce new ways of teaching and learning.
[06:19] Ways that AI coaching models will make marketing more effective.
[07:07] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Khan Academy
Sal Khan TED Talk: ‘The Amazing AI Super Tutor for Students and Teachers’
ChatGPT
GPT-4
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What BuzzFeed and Vice's Declines Tells You About Media Businesses
14 mei 2023 · 8 min
In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses.
[00:55] Reasons that digital media companies are declining.
[01:53] Why do we recommend monetizing a product or service, not media?
[03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.
[04:29] Ways to increase profit margins using equity.
[04:57] Why it’s the size of your market, not your audience, that matters.
[06:15] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Vice
BuzzFeed News
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How Inbound Marketing Is Rapidly Changing
13 mei 2023 · 7 min
In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing.
[00:05] Some perspective on the ways that inbound marketing is changing.
[01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive.
[02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar.
[03:02] The benefits of leveraging an omnichannel approach.
[03:27] Ways to get creative with your marketing strategy and use AI to increase ROI.
[04:25] Channels you can use to boost your organic reach.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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‘Inbound marketing just isn't working as well as it used to’
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How Podcasting Can Unlock Lucrative Monetization Models
12 mei 2023 · 9 min
In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.
[00:36] Ads as the most common podcast monetization model.
[00:56] Promoting your own products and services as another typical monetization model.
[01:32] Selling podcast subscriptions for premium content.
[01:42] Why most of your content should be given away for free.
[02:10] Monetizing through conferences.
[02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.
[03:30] The types of Total Addressable Markets (TAMs) you want to aim for.
[06:01] Short-term money versus long-term money.
[06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.
[07:55] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
DreamHost
Shopify
Athletic Grade
Tegus
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Twitter Doubles Down on Creators
11 mei 2023 · 9 min
In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Twitter Doubles Down on Creators.
[00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet.
[01:10] The experiments that they are conducting will determine the direction of Twitter.
[02:12] Elon’s attempts to make Twitter more of a community.
[03:12] How Twitter is becoming more like WeChat.
[03:57] Why Eric believes the discourse on Twitter is better than other platforms.
[05:03] The BBC interview with Elon Musk and why you should watch it.
[05:46] How Elon is taking criticism to try to improve the platform.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!
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Links Mentioned in Today’s Episode:
Elon Musk's BBC Interview
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How Grimes Is Shaping The Future of AI Generated Content
10 mei 2023 · 6 min
In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content
[00:06] Background about the AI-generated track that went viral on social media.
[00:47] The AI-generated track uses music from the artist Grimes.
[01:09] Pros and cons of doing this and thoughts on the quality.
[02:08] An example from Hollywood about how poor quality can affect your career.
[02:56] Winnie the Pooh as creative commons.
[03:33] Finding a meeting point in the middle.
[03:55] Speculation about what is likely to happen in this area going forward.
[04:16] How we’re likely to see the content game shift in the future as a result of this technology.
[04:39] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
"In Another Life (feat GrimesAI)"
Winnie the Pooh: Blood and Honey
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The Great Reset
9 mei 2023 · 8 min
In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardless of whether we are doing well or poorly, we have to adjust our sizes to fit the market. Tuning in, you’ll hear about why we all have to be more scrappy and smart with our money, why we should adopt an immigrant mentality, and tips on how to thrive in these turbulent times.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: What the Great Reset is and how you can apply this to your business.
[00:34] How companies expanded faster than expected in the pandemic and did a lot of hiring.
[00:50] What expanding companies didn’t foresee and the impact of rising interest rates.
[01:40] How companies are now adjusting their sizes to fit the market.
[02:45] Why we’re all resetting regardless of whether we’re doing well or poorly?
[03:45] Reseting discipline instead of catering to the masses.
[04:56] Why do we all have to be more scrappy and smart with our money?
[06:07] The need to adopt an immigrant mentality.
[06:45] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Is Education A Good Revenue Stream?
8 mei 2023 · 9 min
In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil and Eric have chosen to give this kind of material away with the aim of increasing their reach, and then they make money by selling their services. Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Is Education A Good Revenue Stream?
[00:07] Examples of the educational streams through which some marketers and entrepreneurs make money.
[00:41] Neil’s thoughts on educational revenue streams.
[01:02] What has recently happened to the stocks of educational companies (and why).
[01:35] The value in giving away educational material for free.
[02:18] Changes that Neil made to his business model to transition away from education as a revenue stream and the success that he achieved as a result.
[05:01] Lessons that can be learned from people like MrBeast and Logan Paul.
[05:19] Eric’s approach to monetizing his business.
[05:59] The scalability of service-based businesses.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Logan Paul
MrBeast
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Private Mastermind Lessons Eric Picked Up in Turkey
7 mei 2023 · 8 min
In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently experiencing to the impact of AI to marketing funnels. Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Lessons Eric Picked Up In Turkey
[00:30] The different masterminds that Eric runs and the value in attending them.
[01:39] An overview of the mastermind that Eric recently held in Turkey.
[02:27] Some of the people who attended Eric’s mastermind.
[03:01] The big rest that the world is currently going through.
[03:54] AI-related topics that arose during the mastermind.
[04:41] Why all marketing nerds should look at TotalAV’s funnel.
[05:52] Lifelong friends that you can make through masterminds.
[05:56] The importance of thinking about your business in the (very) long term.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Leveling Up
Profitwell
Wordpress
TotalAV
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What Eric Learned From His Failed Airbnb Interview
6 mei 2023 · 7 min
In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview
[00:20] How Eric ended up interviewing with Airbnb.
[01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview.
[01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for.
[02:37] How Eric feels about not getting the job at Airbnb.
[02:55] Why Eric still feels good about the answer that he gave?
[03:07] What it takes to do SEO successfully.
[03:52] How Eric would have conducted the interview differently from the way Alex Shultz did.
[04:45] Neil’s thoughts on the importance of standing your ground.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Airbnb
Alex Shultz
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The Older Your Company The Better Your Marketing
5 mei 2023 · 8 min
In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Older Your Company The Better Your Marketing.
[00:23] Where the majority of enterprise and Fortune 1000 companies get their business from.
[00:52] Why your brand is such an important part of your marketing.
[01:24] The other elements of marketing that support your brand.
[02:03] Examples of how businesses build value over time.
[03:08] Why having a good product or service is essential.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Fortune 1000
Kissmetrics
Airbnb
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Insider Starts to Experiment with AI
4 mei 2023 · 9 min
In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Insider Starts to Experiment with AI.
[00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow.
[01:16] How utilizing AI can help you save on costs.
[03:15] Why Eric believes the way we do business is going to change fundamentally.
[04:59] The exciting potential around AI and data analytics.
[05:59] Using AI to get the best out of your content to grow your traffic.
[06:53] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Insider
Business Insider
Morning Brew
‘Insider's newsroom will start experimenting with AI’
Open AI
Mid Journey
Runway
Jason Calcanis on Twitter
Naval Ravikant
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The Pros and Cons of Polarizing Marketing
3 mei 2023 · 7 min
In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.
[00:07] An overview of the concept of polarizing marketing.
[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.
[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?
[01:28] The spaces that benefit most from polarizing marketing.
[03:42] When to avoid polarizing content.
[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness.
[05:11] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Budweiser
Dylan Mulvaney
Nike
Colin Kaepernick
Burger King
The Moldy Whopper Campaign
McDonald's
Pepsi
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Should You Take Every Press Appearance?
2 mei 2023 · 7 min
In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Whether or not you should take every single press appearance.
[00:05] Various forms of press appearances.
[00:14] Why we no longer take every press appearance we’re offered.
[00:54] Qualifying questions to ask prior to accepting a press appearance offers.
[02:36] Why it’s important to have criteria for selecting press appearances.
[03:20] Why it’s often better to say, “No”.
[03:53] Where to direct your focus, instead.
[04:32] A story from Amazon to demonstrate the fruits of focus.
[05:43] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Learn more about your ad choices. Visit megaphone.fm/adchoices
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Reaction to LinkedIn's Latest Features
1 mei 2023 · 6 min
In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll find out how best to leverage LinkedIn’s new features for your business.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Our thoughts on LinkedIn’s new features.
[00:11] LinkedIn’s latest feature explained; what this means for the recruitment process.
[01:12] How LinkedIn’s collaborative articles work.
[01:47] The benefit of Instagram’s reel collaboration feature.
[02:33] A list of LinkedIn’s new features.
[03:19] Why these new features are being introduced?
[03:30] How best to leverage LinkedIn’s new features.
[04:15] We challenge you to post to LinkedIn daily for 30 days.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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How AutoGPTs Will Change Business & Marketing
30 april 2023 · 9 min
In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used to aid those in marketing roles. Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: How AutoGPTs are going to change business and marketing forever.
[00:05] A recap of the previous episode.
[00:13] What ChatGPT is and the humanitarian assistance required for it to function optimally.
[00:50] What AutoGPTs are; how they differ from ChatGPT.
[01:12] How AutoGPTs increase efficiency.
[01:53] Examples of AutoGPTs and their capabilities.
[03:27] The risk of bad actors in the AI space.
[03:33] How business and marketing are going to change.
[04:37] How AutoGPTs can aid marketing professionals.
[04:51] The potential regulation of AI and AutoGPTs.
[06:26] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
ChaosGPT
Sam Altman’s blog
Sam Altman on Twitter
Axios scoop: ‘Schumer lays groundwork for Congress to regulate AI’
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Project Magi: Google's Making Big Changes to Search
29 april 2023 · 11 min
In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.
TIME-STAMPED SHOW NOTES: Lees meer[00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search.
[00:14] Why Google is making changes to its search engine.
[00:56] What Google’s short-term solution, Project Magi, is all about.
[01:54] The implications of Project Magi for paid ads and SEO.
[02:00] How it’s going to impact jobs across the board.
[03:17] The increasing rate of innovation in the AI world.
[04:05] The pros and cons of Project Magi, from a marketing perspective.
[05:30] Key takeaways regarding the new search paradigm.
[06:16] Who will have the advantage, going forward?
[06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.
[08:01] The ‘adapt or die’ reality we’re living in.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
All-In Podcast
Midjourney
Stable Diffusion
Runway
Read Jason Calacanis’ tweet about the impact of AI.
Jason Calacanis on Twitter
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What You Can Learn From The Best Newsletter Businesses
28 april 2023 · 10 min
In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the best there is. Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: What you can learn from the best newsletter businesses.
[00:25] Examples of good newsletter businesses.
[00:50] Why we consider The Agora to be the best newsletter business out there.
[02:42] What lends to a successful newsletter business?
[04:21] The biggest marketing lessons we learned from the newsletter business.
[05:47] What a tripwire is and how it works.
[06:10] The Agora’s competitive greatness.
[07:38] A story demonstrating the benefit of owning your own monetization vehicles.
[08:00] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Morning Brew
Milk Road
Axios
eMarketer
The Agora
The Hustle
ClickFunnels
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How to Build an Organization of Top-Performing Marketers
27 april 2023 · 10 min
In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: How to build an organization of top marketing performers.
[00:26] What it means to be a top marketing performer.
[01:07] An example of top performance in action.
[01:31] Quality score versus revenue.
[02:26] Three principal qualities of a top-performing marketer.
[03:50] Steps to building an organization of top-performing marketers.
[06:41] The challenge of retaining high performers.
[06:59] A brief summary of how to build an organization of top-performing marketers.
[07:36] The importance of checking in regularly with the high performers on your team.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jack in the Box & Mint Mobile Shake Things Up
26 april 2023 · 6 min
In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Mint Mobile and Jack in the Box collab.
[00:27] Details of the unexpected collab.
[01:26] The scale of Jack in the Box in the US.
[02:55] Why the collab is a smart move for Mint Mobile.
[03:36] Marketing goals outside of revenue.
[04:18] That’s it for today! Don’t forget to rate, review, and subscribe!
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Links Mentioned in Today’s Episode:
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Mint Mobile
Jack in the Box
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Does Ad Quality Score Still Matter in 2023?
25 april 2023 · 8 min
In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023?
[00:25] A rundown of what your ad quality score is and the factors that contribute to it.
[00:51] The benefits of having a higher ad quality score.
[01:12] The biggest mistakes people make when it comes to improving their ad quality score.
[03:00] Advice on how to improve and optimize your ad quality score.
[05:25] Why marketing is about driving revenue and bringing people to the point of sale.
[05:57] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Analytics
Facebook Ads
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Biz Lessons Behind Instagram Making $660M on Blue Checkmarks
24 april 2023 · 8 min
In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks.
[00:34] A rundown of the Instagram blue checkmark news story.
[01:14] The differences between Instagram and Twitter.
[02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility.
[03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook.
[04:07] The business lessons we can all learn from this development at Instagram.
[05:27] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Instagram
Twitter
WhatsApp
Facebook
Meta
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Practical ChatGPT Use Cases for Businesses
23 april 2023 · 9 min
In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overview of ChatGPT’s best functions and how you can combine ChatGPT with other AI tools to accomplish even more. Find out how to use ChatGPT to analyze content, draw up legal documents, and increase your retention rates — all while saving yourself time and money in the process!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Practical ChatGPT Use Cases for Businesses.
[00:33] What ChatGPT can teach you about trending headlines.
[01:29] Use ChatGPT to write contracts, draw up legal documents, and summarize content.
[04:08] The cost savings of using ChatGPT as a translation tool.
[04:56] Find out how personalized notes can help you increase your retention rates and which tools to use.
[05:38] Recommendations on which AI tools to use for podcasting.
[06:18] Using AI tools to get more out of your client calls.
[07:15] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ChatGPT
Stacked Marketer
Search Engine Land
Audience.co
Zapier
Riverside.fm
Gong
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How to Use Meme Marketing to Grow Faster
22 april 2023 · 9 min
In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience quickly — just be sure to keep it relevant to your industry. After all, you don’t want to run the risk of attracting too many followers that aren’t interested in engaging with your normal content. Today’s conversation takes a look at some of the most successful meme marketers, their strategies, and what most people are doing wrong. Tune in to learn how to integrate meme marketing, leverage pop culture, and expand your reach!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Use Meme Marketing to Grow Faster.
[00:25] An overview of meme marketing and how it works.
[01:53] How the LinkedIn page, Marketing Millennials, leveraged meme marketing to build an entire business.
[03:27] The key to growing faster using memes — and what most people do wrong.
[04:41] Why Elon Musk calls himself a meme dealer.
[05:54] The importance of keeping memes relevant to your industry.
[06:28] How to find the best memes to increase your reach.
[07:05] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
The Marketing Millennials on LinkedIn
The Marketing Millennials
Elon Musk on Twitter
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Twitter’s Algo Has Been Open Sourced
21 april 2023 · 8 min
In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How Twitter’s algorithm has been open-sourced and the marketing implications.
[00:32] The pros and cons of releasing source code.
[02:33] What has been revealed about Twitter’s algorithm and what this means from a marketing perspective?
[05:45] The rate at which a tweet’s relevancy decreases over time.
[05:59] The value of transparency.
[06:11] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Lessons Learned From A Private YouTube Creator's Event
20 april 2023 · 9 min
In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle content versus relationship-building content, the value of creator communities, and more. Tune in to find out why it’s often a good idea for creators to pair up with operators, why it’s important to find the funnel that works for you, and how to overcome the hamster wheel dilemma!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Lessons learned from a private YouTuber creator’s event.
[00:48] A recap of the event.
[01:57] Spectacle content versus relationship-building content.
[03:49] The value of creator communities.
[04:21] The business knowledge so many creators are lacking.
[05:10] Why it’s important to find the funnel that works for you.
[06:12] The hamster wheel problem and how to overcome it.
[06:45] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Kong Pham on YouTube
Kong Pham on LinkedIn
Jumpcut
Blu Yam
MrBeast on YouTube
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How to Deal With Creator's Block
19 april 2023 · 8 min
In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposal! Today, we share some idea-generation strategies from team incentives to analyzing your analytics. Tune in to find out how to get the most out of ChatGPT and how talking to other creators can unlock your creativity.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to overcome creator’s block.
[00:44] Tips for stimulating ideas.
[01:45] How to inspire your team to be creative.
[02:30] The way Hypefury aids the generation of ideas.
[03:09] How to get the most out of ChatGPT.
[04:06] The value of talking to other creators.
[05:10] Why you should look at your analytics.
[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
[05:36] Sign up for our Founders Mastermind, occurring 3-9 August.
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for our Founders Mastermind.
Check out Hypefury.
ChatGPT
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Short Vs Long-Form Podcast Episodes: Which Performs Better
18 april 2023 · 10 min
In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
[00:38] Why we started doing short-form podcast episodes back in 2016.
[01:08] How our new long-form episodes are performing versus the short ones.
[02:01] A breakdown of Apple data on our long and short-form podcast content.
[04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
[07:07] What we hope to see from our long-form episodes in the future.
[08:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Apple: Measure podcast analytics & stats
Chartable
Megaphone
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The Shady Hack People Are Using to Get Crazy LinkedIn Growth
17 april 2023 · 8 min
In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at the dodgy strategy people are using to dramatically boost their LinkedIn presence and what this teaches us about the platform itself. Tune in to learn exactly what this approach entails, and why it’s worth using legitimate methods to grow instead.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Shady Hack People Are Using to Get Crazy LinkedIn Growth.
[00:45] A breakdown of the controversial method people are using to get rapid LinkedIn growth.
[02:19] Some of the results you can expect to see with this method, and why it’s unlikely to last in the long run.
[03:02] What defines company pages on LinkedIn and why they aren’t being throttled?
[03:59] Legitimate ways to achieve the same growth in the long term.
[05:22] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
PlayerUp
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Budweiser's gamble, YouTube Shorts virality study, Twitter blocks Substack links, HBO Max rebrand, and why too much AI is bad for your marketing
16 april 2023 · 31 min
In this episode, Neil & Eric discuss this week's latest business & marketing news
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube! Lees meerLeave Some Feedback:
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Dubai Conference Q&A - Using Influencers To Grow Your Business & Scaling Your Digital Agency
15 april 2023 · 21 min
In this episode, Neil Patel and Eric Siu answer questions on digital marketing and business, during their Dubai conference. Lees meer
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Marketing Trends, Growing The Podcast, Marketing Apps and Tips
14 april 2023 · 8 min
In this episode, Neil Patel and Eric Siu talk about marketing trends, growing the podcast, marketing Apps and tips.
Links Mentioned in Today’s Episode:
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7 Unconventional Growth Hacks To 10x Your Growth
13 april 2023 · 10 min
In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective methods for getting that extra growth spurt. Learn how to use partnerships to get the best ROI for participating at conferences, the highest-rated tools for growing your audience, how to get excellent engagement on LinkedIn, and much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 7 Unconventional Growth Hacks To 10x Your Growth.
[00:26] A breakdown of what growth hacks are.
[00:36] Twitter tools for overcoming writer’s block and sharing on other platforms automatically.
[01:08] Why conferences are a great place to get business.
[02:00] Tools that will help you leverage AI for transcription and generating content.
[03:11] Getting great engagement on LinkedIn.
[04:06] Maximizing your audience growth with Retention.com.
[04:57] Our strategy for growing your reach by publishing a book and giving it away for free.
[05:36] Lesson on click funnels from Russell Brunson.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
HypeFury
Typefully
ChatGPT
Riverside.fm
Retention.com
ClickFunnels
Russell Brunson
The Lynchpin Model by Russell Brunson on YouTube
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Twitter @neilpatel
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Biggest Issues With A.I.
12 april 2023 · 6 min
In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in! Lees meer
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Stuck? Here's How To Unstuck Your Marketing
11 april 2023 · 9 min
In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing, and it’s something that happens to everyone at some point. If you’re currently in this space you can rest assured that there are tried and true methods for getting out of this rut. Tune in as we break down how to change up your current marketing methods and find refreshing new ways to stand out from the crowd!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Stuck? Here's How To Unstuck Your Marketing.
[00:27] Common reasons why you are feeling stuck in your marketing.
[00:56] Why being stuck is a normal part of marketing.
[01:15] The most impactful marketing strategies for getting unstuck and how to use the grid method.
[02:47] The AIDA model: Attention, Interest, Decision, and Action.
[03:04] Getting people’s attention in the current social media landscape and how to continue to refresh your hook.
[05:14] Why your offer matters and how to make one that is impossible to refuse.
[06:41] How we’ve changed up our content based on customer feedback.
[07:12] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Harmon Brothers
MrBeast on YouTube
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
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7 Marketing Tools for Q2 2023
10 april 2023 · 8 min
In episode #2424, Neil and Eric talk about 7 marketing tools for Q2 2023. There are tons of trendy new AI tools on the market right now that serve a variety of functions. From Chat GPT’s ability to generate written content to the stunning images you can conjure on MidJourney, the avenues available to us for creating content are undergoing a significant shift. Tune in to find out which ones we’re getting the most use out of and how we’re leveraging them for optimal results this quarter!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 7 Marketing Tools for Q2 2023.
[00:26] Learn how Riverside.fm will take your online recordings to the next level.
[01:10] Why we recommend Krisp for elevating your audio content.
[01:35] How DeScript will help you make your content more professional.
[02:08] Increase your social media output by leveraging MidJourney’s capacity for generating original visual content.
[03:20] Get more out of Chat GPT through integration with other apps, like Zapier.
[04:13] Use SocialPilot to manage your responses on social media.
[05:16] How we are leveraging Chartable for social media analytics.
[06:14] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Riverside.fm
Krisp
Descript
MidJourney
ChatGPT
Zapier
SocialPilot
Chartable
My First Million
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How to Address Negative Reviews The Right Way
9 april 2023 · 7 min
In episode #2423, Neil and Eric talk about how to address negative reviews the right way. Whether you’re getting negative reviews for a podcast, business, or service, it’s important to analyze them and figure out whether there are any persistent issues that you have the power to fix. Listen in as we discuss the biggest mistakes companies make when it comes to addressing criticism, what you can learn from negative reviews, and why these comments present you with an excellent opportunity to grow!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Address Negative Reviews The Right Way.
[00:25] Some context on why we’re unpacking this topic.
[00:55] How you can learn from negative reviews.
[01:34] The mistake most companies make when it comes to responding to reviews.
[02:18] How to find patterns in negative reviews and fix persistent issues.
[03:06] Understanding how receptive you and your team are to criticism.
[04:02] Why critical reviews are a great opportunity to grow.
[04:25] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
PrinciplesYou
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10x Marketing Experiments That We're Running Right Now
8 april 2023 · 9 min
In episode #2422, Neil and Eric talk about the 10x marketing experiments that they’re running right now. We break down how best to leverage various AI tools for content creation, analyzing data, and making well-informed marketing decisions. Tune in to learn more about how to figure out what’s working, what isn’t, and how to get a much higher ROI on your marketing efforts!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 10x Marketing Experiments That We're Running Right Now.
[00:30] How we are leveraging AI tools to create content and increase our output.
[01:57] The value of collaborating with other podcasts to expand your reach.
[02:49] Top reasons for using AI to interpret analytics and provide real-time insights.
[03:29] Find out how you can utilize and implement free community funnels.
[04:11] The best ways to partner with celebrities and influencers.
[05:45] How we are using Chat GPT to summarize the latest news and marketing developments.
[06:26] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ChatGPT
MidJourney
My First Million
Marketing Against The Grain
Jonathan Barshop on LinkedIn
Hubspot Podcast Network
LinkedIn Podcast Network
Sam Ovens
Eric Siu on Instagram
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