Marketing School - Digital Marketing and Online Marketing Tips
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The MrBeast & Logan Paul Monetization Model to Emulate
7 april 2023 · 7 min
In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built their wealth, why building your brand and audience first is highly effective, and how to use your brand to leverage business deals. We also take a look at how other influential personalities have followed the same monetization model as MrBeast and Logan Paul, plus more that you won’t want to miss!
TIME-STAMPED SHOW NOTES: Lees meer[00:22] Today’s topic: The MrBeast & Logan Paul Monetization Model to Emulate.
[00:29] Some background on MrBeast and Logan Paul.
[01:05] Why building an audience first works better for monetization.
[01:48] Building a great brand and then figuring out how to monetize it.
[02:52] Using your brand to leverage business deals.
[04:30] How Jake Paul also started by building his audience and brand first.
[05:09] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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MrBeast
Logan Paul
Kevin Kelly
WIRED
Leila Hormozi
Alex Hormozi
Aquistion.com
Jake Paul
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Marketing Intensity vs Strategy – What’s More Important?
6 april 2023 · 8 min
In episode #2420, we answer the question of whether marketing intensity is more important than strategy. We discuss the difference between strategy and tactics, why marketing intensity is more important than strategy, and why it’s better to focus on one or two strategies than have your energy split between many. Tune in for all this and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Marketing Intensity vs Strategy – What’s More Important?
[00:30] The difference between strategy and tactics.
[01:15] Why marketing intensity is more important than strategy.
[01:25] How you can benefit from focusing your energy on one or two strategies, not many.
[03:49] Reinforcing the importance of marketing intensity.
[05:42] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
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OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing
5 april 2023 · 8 min
In episode #2419, we take a look at how the recent release of ChatGPT plugins could impact the very future of marketing. We define what plugins are (with examples of how companies use them), how the incredible work being done at OpenAI could change the marketing landscape, and how new AI technology makes marketing adjustments quick and easy, as well as why all roads lead to a marketing future of fully automated systems. Don’t miss this episode!
TIME-STAMPED SHOW NOTES: Lees meer[00:22] Today’s topic: OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing [00:28] What plugins are and examples of how they’re used?
[02:06] The great work being done at OpenAI and what it means for the future of marketing.
[03:48] How new AI technology allows for quick and easy marketing adjustments to be made.
[04:50] Why the future of marketing could consist of fully automated systems.
[05:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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OpenAI
ChatGPT
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What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing
4 april 2023 · 8 min
In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers you should be focusing on when giving celebrity equity in your company. Tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing
[00:32] Background on Mint Mobile and Ryan Reynolds’ stake in the company.
[01:36] Why Mint Mobile’s celebrity endorsement strategy worked.
[02:33] Short-term versus long-term endorsements and why longer contracts work better.
[04:17] Why founders should accept smaller profits to accommodate endorsements.
[04:59] What to focus on and what to ignore when giving celebrity equity in your company.
[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Mint Mobile
Ryan Reynolds
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ChatGPT gets banned, The 110M impression LinkedIn page, OnlyFans funnels, Dharmesh Shah spends $10M+ on domains, David Sacks ChatGPT post (R2)
3 april 2023 · 42 min
In episode #2417, Neil Patel and Eric Siu talk about ChatGPT getting banned in Italy, Dharmesh Shah, OnlyFans funnel, and more. Tune in and make sure not to miss this episode!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback: Lees meerWhat should we talk about next? Please let us know in the comments below
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
Twitter @ericosiu
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The Fastest and Easiest Way To Increase Your Open Rate
2 april 2023 · 8 min
In episode #2416, we share the fastest and easiest way to increase your open rate. From prioritizing new content, creating anticipation, and the power of first impressions, these ideas are bound to help you boost your numbers. Tune in to learn more!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: The Fastest and Easiest Way To Increase Your Open Rate.
[00:37] Creating a great first impression, and the lasting impact this has.
[02:02] Why new content is the most powerful tool for boosting your open rate!
[05:02] Ensuring that your readers look forward to your next email.
[06:05] That’s it! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Are Newsletters Good Businesses?
1 april 2023 · 8 min
In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best use of your resources? Tune in to hear us unpack the pros and cons, and some examples of companies that have used newsletters very effectively.
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: Are Newsletters Good Businesses?
[00:28] Examples of the most successful newsletters available currently.
[01:15] Revenue at Agora and the important idea that this underlines.
[02:31] Why we have chosen to focus on the podcast for now.
[04:08] Exploring the ratio between subscribers and revenue.
[04:47] The argument for putting your efforts into a product or service.
[06:06] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Press Gazette
Agora
Morning Brew
The Hustle
Axios
Matt McGarry
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Should You Build Or Buy When It Comes To Talent?
31 maart 2023 · 9 min
In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here we explore the reasons you should consider each. Tune in to learn more about the kind of experience we look for, questions around acquisitions, and more.
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: Should You Build Or Buy When It Comes To Talent?
[00:26] What it means to buy or build talent.
[01:06] The contrasting approaches Neil and Eric have employed in their businesses.
[01:59] Problems with buying a company and integrating existing teams.
[02:38] The philosophy of smarter hires and better interviews.
[04:45] Risk and management for particular roles.
[05:38] The irreplaceable value of direct industry experience.
[06:31] Hiring according to promotion history and potential.
[07:09] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Who?
Keith Rabois
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How to Take Accountability for Your Marketing Screwups
30 maart 2023 · 10 min
In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. What matters is staying humble, being open to receiving feedback, and owning up to your mistakes. Join us as we offer examples of our biggest marketing screwups and how we took accountability for them. We also share some tips to help you prevent these kinds of mistakes from happening again, plus so much more! Tune in today.
TIME-STAMPED SHOW NOTES: Lees meer[00:25] Today’s topic: How to Take Accountability for Your Marketing Screwups.
[00:35] Eric shares a story of a marketing screwup that “ruined everyone’s day.”
[02:25] The importance of being open to feedback when you make mistakes.
[02:40] A look at why Neil took accountability for a mistake that his team made.
[04:30] Putting systems and procedures in place to prevent mistakes from happening again.
[05:52] A live example that you can follow while you listen.
[07:41] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
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THIS Plus ChatGPT Will Turbocharge Your Marketing Results
29 maart 2023 · 7 min
In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listening to and includes using ChatGPT to multiply our content for various platforms. Tuning in, you’ll learn how this decreases the time it takes to create a fully fleshed-out blog post by up to 80%, how you can replicate our process to help you do the same, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:25] Today’s topic: THIS Plus ChatGPT Will Turbocharge Your Marketing Results.
[00:28] An overview of our process, from recording the podcast to multiplying our content.
[01:40] How to use ChatGPT to get more mileage from your pillar pieces of content.
[01:52] Tips for using AI like ChatGPT to turbocharge your marketing results.
[02:40] Learn about ChatSpot, which combines the power of ChatGPT and HubSpot's CRM.
[03:17] What to watch out for and how to keep your data safe.
[04:52] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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RiversideFM
ChatGPT
ChatSpot
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
One Easy Way To Skyrocket Your Conversions
28 maart 2023 · 8 min
In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often overlooked as no more than a necessary evil. Today, Eric and Neil each share one simple hack that you can use to improve your conversion rate, so make sure not to miss this episode!
TIME-STAMPED SHOW NOTES: Lees meer[00:25] Today’s topic: One Easy Way To Skyrocket Your Conversions.
[01:24] Why Eric believes that your offer is a direct reflection of your conversion rate.
[02:47] Neil on why you should accept PayPal as a payment option.
[04:08] An example that illustrates why you need to re-test your CRO.
[05:40] The importance of staying on top of your offer.
[05:55] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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PayPal
Ubersuggest
AnswerThePublic
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Batching Content Can Actually Hurt You Sometimes (Here's Why)
27 maart 2023 · 6 min
In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here's Why).
[00:43] Downsides to batching content, including being slow to respond to topical issues.
[01:25] How batching content ahead of time can prevent you from leveraging trends.
[02:11] The psychology behind why reaction videos perform so well.
[02:40] Adjust your batching process to make room for current events in your content.
[03:36] Exploring the relationship between trending topics and audience retention.
[03:50] Tips for batching your content appropriately (flexibility is key!)
[04:15] That’s it for today! Don’t forget to rate, review and subscribe!
Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
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Chartable
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How YouTube And Spotify Are Changing The Podcast Game
26 maart 2023 · 8 min
In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game.
[00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform.
[00:53] How YouTube is taking advantage of the podcast space.
[01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers.
[02:01] The importance of having a video version of your podcast.
[03:00] The number of podcasts that exist.
[03:12] Figures that show how to podcast growth has been decreasing over the years.
[03:42] Why Spotify is putting so much money into podcasting.
[04:31] Go out there and create a podcast!
[04:48] Tools that you can use to repurpose your podcast content.
[05:20] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Spotify
YouTube Music
Exploding Topics
Joe Rogan
ChatGPT
Craftly.AI
Jasper
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
GPT-4 & Marketing, Balaji's Bet, My First Million collab, video podcasts & more (R1)
25 maart 2023 · 35 min
Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Lees meer
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Recipe For Success With Any Content
24 maart 2023 · 10 min
In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can use to assist you with repurposing, and the tools that you can use to ensure that your content resonates with your audience!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: The Recipe For Success With Any Content.
[00:36] Variation between social media channels.
[01:01] The benefits of repurposing content (and an example of how to do this).
[02:10] Tools that will allow you to see how your Tweets are performing.
[02:25] The importance of developing a hook for your content.
[03:44] Why you don’t need to try and track every single piece of content you post.
[04:16] Why we love Riverside.
[05:01] Tools that will help you create content that resonates with your audience.
[06:40] Frameworks to use to repurpose content in an efficient, effective way.
[07:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Tribescaler
Hypefury
Riverside
Google Trends
AnswerThePublic
Ahrefs
Ubersuggest
Semrush
Quora
ChatGPT
Silicon Valley Bank
How to Create 64 Pieces of Content In A Day
Content Sprout Method
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Nail Your Public Speaking Performance
23 maart 2023 · 10 min
In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a great time to have this conversation. Tune in today to hear their top tips and tricks on public speaking, including getting to know your audience, adding trends and frameworks to your presentations, and practicing your talk!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: How to nail your public speaking performance.
[00:51] One of the biggest mistakes people make when speaking at a conference.
[01:04] What you should try to learn about your audience prior to your talk.
[01:46] How and why Neil’s approach to creating presentations has changed over time?
[02:40] The question that Eric always asks the organizers of the events he is speaking at.
[03:55] Advice for choosing the topic of your talk.
[04:31] The importance of practicing your talk at least once.
[04:56] What to include in your presentation.
[06:11] Neil’s approach to creating slide decks.
[06:45] Valuable lessons to be learned from Guy Kawasaki’s 10/20/30 rule of presentations.
[07:46] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Guy Kawasaki
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Single Grain << Eric’s ad agency
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Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
When Should You Hire Offshore Marketing Talent?
22 maart 2023 · 7 min
In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been looking for. Tune in today to hear how to make offshoring work for you!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: When should you hire offshore marketing talent?
[00:52] How offshoring can help you save money.
[01:11] The benefits of offshoring or ‘global expansion’ for growing your company.
[01:45] The time difference that you should aim for when you are undergoing a global expansion.
[02:13] Examples of fields that have great offshore talent.
[02:43] A great offshoring hack!
[03:37] Factors to be aware of when hiring offshore talent.
[04:15] Why you need to create more than a job description when hiring offshore talent.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Get Maximum ROI From Conferences
21 maart 2023 · 7 min
In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ROI to share in this episode. From hosting dinners to time schedule, tune in today to hear about the most effective ways to boost your ROI!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: how to get maximum ROI from conferences.
[00:27] An overview of our recent experience at Affiliate World Dubai.
[00:55] Why do we always connect with people we know when we travel to different countries?
[01:52] ROI from dinners with attendees versus ROI from dinners with speakers.
[02:08] What we have found ROI from conference booths to be like.
[02:13] How doing one-on-one or group sessions at an event helps to boost ROI.
[03:07] Benefits of in-person meet-ups with regard to ROI.
[03:45] The upcoming conference that Neil and Eric are speaking at.
[04:11] The app that helped Eric and Neil manage their schedules in Dubai.
[04:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Affiliate World Dubai
Timeshifter
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Leave Some Feedback:
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers
20 maart 2023 · 10 min
In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable price. And right now, he’s struggling to find those, which has left him with a lot of extra cash on his balance sheets. Tune in as we discuss the current state of the economy, what Warren Buffett’s behavior tells us about what is to come, and why now could be an ideal moment to invest in your own company!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers.
[01:39] Why Buffett’s behavior indicates that there is a lot of opportunity out there.
[02:06] What Buffett looks for when he’s investing and why many companies currently have a lot of extra cash on their balance sheets.
[02:38] A reminder to be greedy when others are fearful, and fearful when others are greedy.
[02:51] The opportunities for you as a marketer and business owner in the coming months.
[03:48] How tougher economic times can affect marketing costs.
[04:08] Why this could be a great time to further invest in your business.
[07:41] How you can be both aggressive and conservative in your growth strategies.
[08:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Berkshire Hathaway Inc.
Marketing School Episode 2401: How Digital Advertising Will Change in 2023 & Beyond
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How Digital Advertising Will Change in 2023 & Beyond
19 maart 2023 · 9 min
In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond.
[01:01] Neil’s prediction is that companies will need to spend much more on data and analytics.
[02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies.
[02:41] How companies are increasingly trying to establish and leverage their own channels.
[05:03] Why do we expect to see a proliferation of content?
[05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention.
[07:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable?
Marketing School Episode 2399: The App Tracking Transparency Recession
Entrepreneurs on Fire Podcast
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How The Best Marketers Manage Their Most Important Resource, Time
18 maart 2023 · 9 min
In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the most out of your working hours. Learn about the benefits of keeping your schedule open enough that you can get some real work done, the power of time blocking, and how using an iPad will help you stay on task and on track!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How The Best Marketers Manage Their Most Important Resource, Time.
[00:35] An overview of the timesheets that Eric creates for every quarter.
[02:06] How Neil uses his iPad to streamline his time.
[03:23] Why the iPad is the ultimate business tool.
[04:47] The benefits of time blocking and not overfilling your schedule.
[05:45] Why Neil and Eric are big proponents of 15-minute calls.
[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Nextiva
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The App Tracking Transparency Recession
17 maart 2023 · 10 min
In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The App Tracking Transparency Recession.
[00:30] An overview of what the app tracking transparency recession is.
[00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy?
[01:05] Apple’s iOS changes and how it has affected select tech companies.
[03:11] How to adapt during this turbulent time.
[04:11] Why do marketing companies have a chance to be more creative and find new opportunities?
[05:36] How AI and data analytics tools can help address the rise in tracking and privacy changes.
[06:27] Why marketers should be asking clients about what will help them most.
[07:40] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Stratechery by Ben Thompson
Meta
Snap Inc.
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What We Learned From A Miami Founder's Mastermind
16 maart 2023 · 8 min
In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided to take a risk and try out an entirely new format. But one thing remains consistent: ultimately his events are all about the people who attend. Because when you have high-caliber attendees from a diverse range of industries it creates an incredible opportunity for the sharing of ideas where everyone can walk away with new insights and experiences. Tune in to learn how Eric topped his previous (and highly successful) event in Beverly Hills, what Neil found so special as an attendee of the Leveling Up Founders Mastermind in Miami, and how you can get in on the next one in LA!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What We Learned From A Miami Founder's Mastermind.
[00:40] Learn about Eric’s recent Leveling Up Founders event in Miami.
[01:13] How Eric changed up the format for his latest event.
[01:51] Neil’s experience as an attendee of Eric’s latest Mastermind.
[02:31] How the diversity and knowledge of the attendees elevated the overall experience.
[04:28] Why Eric’s Mastermind events are all about the people.
[05:45] Find out how you can join Eric’s next Leveling Up Founders Mastermind in LA.
[05:54] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Leveling Up Founders
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Are Uber & Lyft Ads Actually Viable?
15 maart 2023 · 6 min
In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the best results from their advertising dollars in their partnerships with Uber, Lyft, and others, as we break down just how viable these new advertising streams truly are!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Are Uber & Lyft Ads Actually Viable?
[00:37] The high rates of growth Uber is seeing with its new advertising model.
[01:24] Learn which businesses are getting the best results from Uber advertising.
[03:03] The rates you can expect to pay with new advertising streams from companies like Lyft, Uber, and more.
[04:07] Our recommendations on who should be using Uber and Lyft advertising for the best ROI.
[04:12] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Uber Ads
Lyft Media
Walmart Ad Center
Target Weekly Ad
CVS Advertising
Kroger Advertising
DoorDash Advertising
Marketing School Weekly
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Why AI Is Overhyped For Marketers Right Now
14 maart 2023 · 8 min
In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now.
[00:50] How businesses are prioritizing their AI investments.
[01:53] Why current AI tools are overhyped for marketing?
[02:15] How AI chat tools are limited by their input.
[02:58] The long-term impacts of AI chat tools versus the short-term impacts.
[04:23] Some of the ethical and legal issues that will arise from AI chat tools.
[05:13] Why it’s still worth using these new tools and how to manage your expectations.
[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
OpenAI
Chat GPT
The New Bing
Stable Diffusion Online
DALL·E 2
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How SVB's Downfall Was Caused By Marketing
13 maart 2023 · 10 min
This is a quick reaction video. Lees meer
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How to Create a Marketing Moat Around Your Business
12 maart 2023 · 8 min
In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why it’s about more than just creating an amazing product and some of the best ways to build trust with your customers over time.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Create a Marketing Moat Around Your Business.
[00:30] What it means to have a marketing moat around your business.
[01:02] The role of marketing and media in establishing trust with your customers.
[01:37] How to create excitement around your brand beyond producing a quality product or service.
[02:39] Examples of how brands differentiate themselves in novel and interesting ways.
[05:39] That’s it for today! Don’t forget to rate, review, subscribe, and check us out on YouTube!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Rapid Reaction: What the SVB Fallout Means For You & What We Predict Will Happen
11 maart 2023 · 7 min
Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen. Lees meer
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How Viable Are Partnerships as a Growth Channel?
11 maart 2023 · 7 min
In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and gain traction, but it may be years before you start seeing a real return on your investment. Tune in to learn about the most effective ways to approach partnerships and how best to build your partnerships team!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How Viable Are Partnerships as a Growth Channel?
[00:37] The considerable amount of time and energy it takes to build a partnerships team.
[01:16] Examples of how partnerships can work effectively.
[02:51] How to approach partnerships, especially if you’re just starting out.
[03:42] Creative ways for you to leverage your partnerships.
[04:46] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Marketing School on YouTube
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Quick Sprout
Growth Everywhere
Single Grain
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What to Do When You’re Feeling Content Burnout
10 maart 2023 · 8 min
In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickly lead to burnout if you don’t have the proper systems in place. Find out what we’ve learned about how to create content sustainably and avoid burnout, from focusing on topics that you’re passionate about to delegating when you need to.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What to Do When You’re Feeling Content Burnout.
[00:30] The importance of picking topics you’re passionate about.
[01:07] How to make pivots on YouTube without losing your audience.
[01:55] The value of taking breaks when you need them.
[02:40] Ensuring you have the necessary systems, processes, and teams in place to support you.
[04:48] Understanding your strengths and knowing when to delegate.
[06:03] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
[06:15] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Vanessa Lau
ChatGPT
Jasper
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How To Use Pillar Content to 10x Your Output in 2023
9 maart 2023 · 9 min
In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how to make the most out of your pillar content by remixing it for a variety of platforms and reaching an exponentially larger network!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How To Use Pillar Content to 10x Your Output in 2023.
[00:25] The definition of pillar content and how it shifts depending on your context.
[01:13] How to identify and 10x your pillar content.
[02:06] Using other channels to get the most out of your content.
[04:27] How to leverage your various networks.
[05:18] How Vanessa Lau repurposes her content, to great effect.
[06:49] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
[07:01] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Vanessa Lau
Vanessa Lau on Instagram
Vanessa Lau on YouTube
Vanessa Lau on TikTok
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How To Prevent Churn
8 maart 2023 · 9 min
In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high churn rates, why you should only focus on the problems you can solve, and the steps to follow in order to fix them. To learn more about what could be causing your churn and methods for reducing it, don’t miss this episode!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How To Prevent Churn.
[00:37] Using feedback to find out why you have churn.
[01:20] How to find and fix the most common responses on your surveys.
[04:34] The importance of reducing churn as quickly as possible.
[05:09] Temporary solutions to implement if you’re struggling with high churn rates.
[06:48] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
[07:00] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
PayPal
Marketing School on YouTube
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When Is It Acceptable To Have Churn?
7 maart 2023 · 7 min
In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting out. But if your level of churn is affecting your monthly recurring revenue, you may want to consider finding ways to reduce it. Join us as we talk about when it’s okay to have churn, the times you’re more likely to experience it, and what you can do to bring down your churn rates.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: When is it acceptable to have churn?
[00:23] An overview of what we mean by churn.
[00:51] Why it’s acceptable to see high churn rates when you are starting out.
[01:41] How to reduce churn, especially when you’re new.
[02:04] The importance of collecting feedback when you have high churn.
[02:37] How you can build a hugely successful company (like Canva) and still have high churn.
[05:18] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
[05:28] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Canva
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5 AI Marketing Tools To Check Out for 2023
6 maart 2023 · 8 min
In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products. Tune in today to learn about some of the most useful AI tools we’ve come across that will help you generate content, maximize your time, reach more customers, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 5 AI Marketing Tools To Check out for 2023.
[00:29] Magic Thumbnails and the visual content it will generate for you.
[01:12] How Frase helps you create better content for testing and optimization.
[01:50] Jasper as a competitor to ChatGPT and why it still has the best UX design.
[02:17] How Seventh Sense will ensure that more customers open your emails.
[03:45] Ways that Ad Creative can help you generate ads quickly.
[04:16] Discover our bonus recommendations: SEO.ai and Optimove.
[05:45] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
[06:00] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Magic Thumbnails
Frase
Jasper
ChatGPT
Seventh Sense
HubSpot
AdCreative.ai
SEO.ai
Optimove
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Why We Use the Color Orange On Our Website
5 maart 2023 · 8 min
In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why We Use the Color Orange On Our Website.
[00:57] How we used various tests to measure the efficacy of the color orange.
[02:42] The research Eric did for the rebranding of Single Grain.
[03:17] Why do your call-to-action buttons need to stand out?
[05:44] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
[05:54] Go to https://www.marketingschool.io to learn more!
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What We Think About 'Dark Social'
4 maart 2023 · 7 min
In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What We Think About 'Dark Social'.
[00:38] The definition of dark social.
[01:04] How dark social makes tracking more challenging on social media.
[01:23] Why dark social is only going to become more pervasive.
[02:51] How to adapt to dark social and stricter privacy laws.
[05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
[05:24] Go to https://www.marketingschool.io to learn more!
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The Easiest Ways to Hire the Best Marketers in 2023
3 maart 2023 · 8 min
In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do this. If someone who works for one or more of your competitors has been promoted multiple times, the chances are they are a good marketer. We tell you how you can approach them, what the typical response rate is, how you can hire more great marketers from their network, and how to make use of your own to hire well. Join us to find out how to grow your business by hiring the best marketers now!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Easiest Ways to Hire the Best Marketers in 2023.
[00:39] Why someone who has been promoted multiple times at your competitors is a good choice to hire as a marketer and how to get them to want to work for you.
[02:55] The response rate we see for the above tactic and why it is worth it.
[03:49] How you can get referrals from the new people you hire and double up on good marketers.
[04:23] Finding marketers through your own referral network and what forums can help you.
[05:26] That’s it for today!
[05:38] Go to https://www.marketingschool.io to learn more!
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Where to Learn Marketing in 2023
2 maart 2023 · 10 min
In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources that will help you experiment with your websites, talk about what YouTube channels will help you be most informed, and discuss why working at agencies teaches you so much. We even delve into how having your website torched can be both a painful and educational process before reminding you that shortcuts don’t work! To hear all about how you can learn marketing in 2023 and be reminded to learn from your mistakes, tune in now!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Where to Learn Marketing in 2023.
[00:39] A reminder to read the Stacked Marketer Newsletter, Demand Curve Newsletter, and the Wall Street Journal.
[01:04] Why you need to implement, practice, and experiment in order to learn marketing and what resources can help you.
[02:56] Why you should focus on watching YouTube videos about marketing.
[03:19] How working at an agency helps you learn a lot about marketing.
[05:52] Why getting your website torched, while terrible, can teach you a lot about marketing.
[06:39] A reminder shortcuts don’t work!
[07:27] That’s it for today!
[03:24] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Stacked Marketer Newsletter
Demand Curve Newsletter
The Wall Street Journal
Wordpress
Bluehost
Dreamhost
WP Engine
Chat GPT
All-in-one SEO
Yoast SEO
Marketing School on YouTube
Neil Patel YouTube
Leveling up YouTube
Matt Diggity on YouTube
HRS on YouTube
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What Twitter’s Recent Decisions Can Teach You About Marketing
1 maart 2023 · 8 min
In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing.
[00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000.
[02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age.
[02:59] What Twitter is doing to make people happy and ensure its longevity and success.
[04:03] Why we can’t be angry about Twitter’s decision to ban third-party apps: platform risk.
[05:01] The importance of incentives and why Elon is one of the greatest marketers out there.
[06:08] That’s it for today!
[06:21] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds
28 februari 2023 · 8 min
In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds.
[00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs.
[01:39] The results of the survey we did on how marketers are allocating their 2023 budgets.
[03:19] Why companies want their advertisements to be measured and profitable when they can.
[04:10] The importance of having a balance in the understanding of brand and performance.
[05:36] Why do you need to keep in mind that everything can be measured when handling marketing?
[05:59] That’s it for today! Don’t forget to stay updated with our weekly newsletter at https://www.marketingschool.io/newsletter!
[06:13] Go to https://www.marketingschool.io to learn more!
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Twitter Ad Spend Went Down 46% - Is Twitter Dead?
27 februari 2023 · 7 min
In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising on Twitter, how we think Elon Musk will handle the situation, why we believe it will ultimately pull through, and why Musk’s takeover actually increases the chances of Twitter surviving. Join us as we look into our opinions of the future of Twitter!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Twitter Ad Spend Went Down 46% - Is Twitter Dead?
[00:38] The number of advertisers who have paused spending on Twitter and why.
[01:06] Why we think Twitter will survive and the role we think Elon Musk will play.
[02:40] Why do we believe the chances of Twitter dying are lower now with Musk’s takeover?
[04:09] What the boycott of Facebook tells us about the future of Twitter.
[04:39] That’s it for today!
[04:56] Go to https://www.marketingschool.io to learn more!
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Why Contractors Are Actually 4x More Loyal Than Full-Time Employees
26 februari 2023 · 7 min
In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “full-timer” and vice versa. More often than not, it depends not only on your budget but what you’re looking for, and how the person you hire will ultimately fit the needs of your organization. Join us as we engage in the age-old contract position versus full-time employee debate and share our belief that hiring a contractor is often the best choice!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why Contractors Are Actually 4x More Loyal Than Full-Time Employees.
[00:33] Pros and cons of contractors versus full-timers, from Eric’s perspective.
[01:11] Neil shares his experience of working with contractors in the US and internationally.
[01:55] An example of a super loyal contracted designer that both Neil and Eric work with.
[02:31] Unpacking the cost differences between hiring a contractor versus an employee.
[03:02] Talent retention and some of the reasons that employees leave.
[03:58] Why there’s nothing inherently wrong with “churn” or employee turnover.
[04:24] That’s it for today! Don’t forget to rate, review and subscribe!
[04:31] Go to https://marketingschool.io/live to learn more!
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Why Creativity Isn't As Effective Remotely
25 februari 2023 · 8 min
In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication between teammates across any organization. With virtual work changing how (and where) we do our jobs, we believe that it is becoming essential to create new strategies and habits in order to keep the creative sparks flying! Tune in today to hear our thoughts on what this will look like.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why Creativity Isn't As Effective Remotely.
[00:30] Why Disney is encouraging employees to come back into the office four days a week.
[00:56] Neil’s experience of “getting stuff done” in a remote environment.
[01:45] How returning to the office will facilitate collaboration.
[03:09] Hybrid work models that Neil and Eric are considering.
[04:07] The relationships you build in person that you can’t necessarily build over Zoom.
[04:53] Why do we believe that Bob Iger is onto something?
[05:57] That’s it for today! Don’t forget to rate, review and subscribe!
[06:04] Go to https://marketingschool.io/live to learn more!
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7 Habits Of Highly Effective SEOs
24 februari 2023 · 11 min
In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always translate into higher revenue? How can you use data, collaboration, and trends to drive views? Today, we answer all these questions and more when it comes to improving your site’s ranking, boosting engagement, and making quality content that adheres to Google's EEAT guidelines (and everything in between)!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 7 Habits Of Highly Effective SEOs.
[00:26] Upgrading your content versus creating new content.
[01:09] The importance of prioritizing data and analytics.
[02:42] Why SEO also means collaboration.
[03:30] The critical role of creativity: if you can’t say something new, don’t waste your time!
[05:13] Examples that illustrate how to adhere to Google's EEAT guidelines.
[05:55] Why talking to your customers is key.
[07:10] Tips for leveraging trends to help you build links.
[08:02] Why we don’t recommend going all-in on AI tools!
[08:49] That’s it for today! Don’t forget to rate, review and subscribe!
[08:55] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Screaming Frog
Ahrefs
Ubersuggest
ChatGPT
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YouTube Scaling Secrets for 2023
23 februari 2023 · 10 min
In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how to navigate the algorithm when it comes to YouTube Shorts versus longer videos, what tools to use to test your headlines and thumbnails, and some of the ways you can leverage content that performs well, as well as how to make the best videos possible (without restricting your creativity)!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: YouTube Scaling Secrets for 2023.
[00:35] Shorts versus long-form content.
[01:41] What you can learn from Mr. Beast about scaling long term.
[03:05] What we mean when we say: where there’s gold, keep digging!
[04:00] Lessons Eric learned about really leveraging the content that performs well.
[05:38] Why there is no set formula for success (and amazing content is key).
[07:25] That’s it for today! Don’t forget to rate, review and subscribe!
[07:33] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Lex Fridman Interview with Mr. Beast
TubeBuddy
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How to Create Hooks Consistently like Mr. Beast
22 februari 2023 · 8 min
In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast.
[00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.”
[01:40] How to benefit from reading content that has done really well on social.
[02:43] Tips for learning and drawing inspiration from others without plagiarizing.
[03:23] Why do you have to constantly come up with new ideas?
[03:42] Tools you can use to find the most viral tweets, LinkedIn posts, and more.
[04:15] Why your audience has already lost interest if you’re not creating amazing hooks?
[04:45] How you can test your hooks on drunk people in a bar.
[05:18] That’s it for today! Don’t forget to rate, review and subscribe!
[05:30] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Lex Fridman Interview with Mr. Beast
BuzzSumo
UberSuggest
Tribescaler
Shield App
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How to 2x Your SEO Traffic in 2023
21 februari 2023 · 8 min
In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like this: “Top 10 quickest ways to optimize your clickthrough rates!” We’re here to tell you to forget about the hacks. Today, we’re sharing real, actionable strategies to help you double your traffic, from upgrading old content to making use of AI tools, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to 2x Your SEO Traffic in 2023.
[00:28] The difference between SEO “hacks” and actionable strategies to double your traffic.
[01:23] Why it’s important to update old content and focus on new content.
[02:05] Tools you can use to help you rank higher and get more traffic.
[03:30] How much manpower Hubspot dedicates to updating content?
[04:03] The time Neil and Eric invest in updating versus creating new content.
[04:30] Using AnswerThePublic and Keyword Cupid for better keyword insights.
[05:12] That’s it for today! Don’t forget to rate, review and subscribe!
[05:49] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Ubersuggest
Ahrefs
Adept.ai
AnswerThePublic
Keyword Cupid
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Our Thoughts On Bankrate Using AI Writers For Their Content
20 februari 2023 · 8 min
In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content.
[00:30] Some context on today’s topic and why people aren’t happy about it.
[01:34] How AI-generated content goes against Google’s EEAT guidelines.
[02:21] Examples of other websites pushing AI-generated content.
[02:47] Why AI-generated content doesn’t perform as well as manually written content.
[03:55] Why content written primarily for search engines rather than humans is an issue.
[05:01] Using AI to assist you with writing content, not doing the majority of the work!
[06:10] That’s it for today! Don’t forget to rate, review and subscribe!
[06:25] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
AI-generated content performance blog post
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How to Get 90% Open Rates
19 februari 2023 · 9 min
In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tune in today to hear about how you can boost your numbers and the surprising communication avenues we think are worth checking out right now.
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: How to Get 90% Open Rates.
[00:30] The power of a good subject line!
[01:35] Realistic numbers for different types of messages and subscriber lists.
[02:36] Finding new channels to stimulate higher open rates.
[04:19] Remember to prune your list!
[06:41] That is it for today!
[06:53] Go to https://www.marketingschool.io for more resources!
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Ogilvie
Attentive
Andrew Chen
ConvertKit
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Why We Wish We Never Went to College
18 februari 2023 · 10 min
In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why we feel we could have used our time and energy more wisely in the past!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: Why We Wish We Never Went to College.
[00:25] Our personal college experiences and thoughts going in.
[02:12] Neil's reflections on not learning anything important during his time at college.
[04:01] Eric's habits during college and doing the bare minimum.
[04:55] The benefits of learning by doing!
[05:28] Shifts in the education landscape and predictions for the future.
[05:51] Industries that do not require you to go through tertiary education.
[06:57] The courses that Eric is currently involved in teaching.
[07:51] That’s it for today!
[08:01] Go to https://www.marketingschool.io for more resources!
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Synthesis
Elon Musk
USC
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