Marketing School - Digital Marketing and Online Marketing Tips
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How to Get SEO Buy-In In Larger Organizations
17 februari 2023 · 9 min
In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean that all your leaders and employers do! Tune in to hear about how best to manage your role and communicate about the necessary work you do, especially in companies that might undervalue your job.
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: How to Get SEO Buy-In In Larger Organizations.
[00:30] Eric's experiences being undervalued as an SEO.
[01:50] Looking to your competition and showing what is being done currently.
[03:04] Keeping the ROI in mind and demonstrating this to your leaders.
[04:52] Making the most of a small or non-existent SEO budget.
[06:07] Consistent and constant education; the communication of problems and solutions
[06:52] That’s it for today!
[07:03] Go to https://www.marketingschool.io for more resources!
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Loom
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The Best Way to Engineer Word of Mouth Marketing
16 februari 2023 · 10 min
In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.
[00:30] What is word-of-mouth marketing and why is it important?
[01:32] Standing out and becoming indispensable.
[02:26] Weighing the usefulness of referral programs.
[03:15] Basing your offer on price, and creating a free version.
[05:39] Using viral content as a means to build hype and promote your offers.
[08:01] That’s it!
[08:06] Go to https://www.marketingschool.io for more resources!
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Seth Godin
Purple Cow
Linchpin
Harmon Brothers
Ubersuggest
Dharmesh Shah
HubSpot
$100M Offers
Alex Hormozi
Coffeezilla
Logan Paul
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Personal & Professional Habits That Will Make You A High Performing Marketer
15 februari 2023 · 11 min
In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily habits and staying organized, these pointers are bound to give you the edge over many others out there, so tune in to hear our suggestions!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: Personal & Professional Habits That Will Make You A High-Performing Marketer.
[00:51] The power of a healthy reading habit and experimentation.
[02:31] Getting the right information and developing your filter.
[03:51] Why organization and specialization go hand-in-hand with high performance.
[05:08] Looking at examples of great marketing and understanding the components.
[06:34] Building the best team and network.
[07:42] Healthy daily rituals; meditations, exercise, and diet.
[08:42] That’s it for this episode!
[09:11] Go to https://www.marketingschool.io for more resources!
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Marketing Examples
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Meta and Google No Longer Have Majority of the Advertising Market Share
14 februari 2023 · 7 min
In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants' revenue substantially so far. Tune in to hear about what could happen in the near future and a few more thoughts on the pros and cons of monopolies.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Meta and Google No Longer Have Majority of the Advertising Market Share.
[00:29] High-level statistics relating to Google and Meta.
[00:51] Why the decrease in market share is not reflective of their revenue?
[01:23] The predicted growth of digital advertising.
[02:21] New options for advertising across the digital landscape.
[04:05] Avoiding complacency and the benefits of competition.
[04:31] That’s it for today!
[04:38] Go to https://www.marketingschool.io for more resources!
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ChatGPT
Peter Thiel
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Bing Is Adding ChatGPT - Is Google Doomed?
13 februari 2023 · 9 min
In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of the search engine landscape, the ripples of Microsoft's actions are still to be seen. With that being said, we still believe Google holds a lot of power, tune in to hear our thoughts on what might happen!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: Bing Is Adding ChatGPT - Is Google Doomed?
[00:30] The recent reports about Microsoft, Bing, and OpenAI.
[01:00] Estimates of index sizes and user numbers for Google and Bing.
[02:41] The power of good data for improving AI responses.
[03:26] Predictions for what the future of AI chatbots might look like.
[04:38] Why being the first market does not always spell a victory.
[05:32] What Google's monopoly has enabled them to do.
[05:56] The tendency for the biggest tech companies to downplay their monopoly of the market.
[06:40] That’s it for today!
[06:43] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
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The Information
OpenAI
ChatGPT
Peter Thiel
Zero to One
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What's The ROI of Speaking at Events?
12 februari 2023 · 8 min
In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even enhance your Google ranking. Tuning in, you’ll also find out how speaking at the right events and meeting the right people can help you create long-term partnerships, why we don’t believe you should charge to speak at an event, the short-form video content opportunities that come from speaking, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What's The ROI of Speaking at Events?
[00:48] How speaking engagements have generated ROI for Neil over the years.
[01:32] The benefits of going to the right events and meeting with the right people.
[02:28] Why charging for speaking engagements is a mistake.
[03:21] Viewing speaking engagements as a way to build your personal brand.
[03:28] The “serendipitous touch points” that come from speaking at events.
[03:45] How speaking increases your client's lifetime value and builds new relationships.
[04:45] The short-form video content you gain from speaking events.
[05:23] Advice for speaking at an event: make sure you’re selling!
[06:17] That’s it for today! Don’t forget to rate, review and subscribe!
[06:22] Go to https://marketingschool.io/live to learn more!
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Google's New Experience Algorithm
11 februari 2023 · 8 min
In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that it stands for expertise, authority, and trust. Now, Google is upgrading the concept of E-A-T with an additional ‘E’ for the experience. Tune in to find out what this means, why good content and quality links are still the most important factors, and how you can showcase your experience to create better content!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Google's New Experience Algorithm.
[00:25] A look at Google’s E-A-T algorithm and the addition of an extra E for the experience.
[01:02] How showcasing your experience can make your content better!
[02:27] Two most important factors: good content and high-quality links.
[03:15] Why you should not obsess over small things like ranking and content ratio.
[04:47] Insight into the metrics that Google uses to improve its algorithms.
[05:50] That’s it for today! Don’t forget to rate, review and subscribe!
[05:55] Go to https://marketingschool.io/live to learn more!
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Lessons Learned From 7 Years of Podcasting
10 februari 2023 · 12 min
In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advice to help you expand your reach, grow your audience, and monetize your podcast, plus so much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Lessons Learned From 7 Years of Podcasting.
[00:25] Looking back on the first episode of this podcast, recorded in Vegas in 2016.
[01:36] The value of doing podcast trades early on.
[03:00] How short-form video content can expand your reach.
[03:50] Why we caution against podcast topics that are too niche.
[04:05] Why it’s easier to get more listens on episodes with guests.
[05:02] How you can monetize your podcast audience.
[05:21] Short sales cycles versus the high lifetime value of podcast clients.
[06:42] What we’ve learned about the length of our podcast episodes.
[07:46] Why ratings and reviews are so valuable!
[08:59] The value of consistency, fostering a sense of community, and more.
[10:04] That’s it for today! Don’t forget to rate, review and subscribe!
[10:09] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Leveling Up Mastermind
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Marketing Through the Recession: Lessons Learned and Best Practices
9 februari 2023 · 10 min
In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of today’s episode, ‘Investing Through the Recession’ might have been a better title! Tune in for the biggest lessons we learned as we navigated our businesses through the pandemic, tips for boosting your IRR (internal rate of return), and so much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Marketing Through the Recession: Lessons Learned and Best Practices.
[00:40] Lessons learned about making your business recession-proof.
[01:48] What it means to have “dry powder” to pour into your business when times are tough.
[02:55] How to double down on your business by selling off what you don’t need.
[03:14] Tips for improving your internal rate of return.
[03:55] Our experience of diversifying our investments with real estate.
[05:34] How to be fearful when others are greedy and greedy when others are fearful.
[06:15] Why we believe you should sit and wait for opportunities (if you can afford to do so).
[06:35] Diversifying your marketing, doubling down on what works, and watching your costs.
[07:22] That’s it for today! Don’t forget to rate, review and subscribe!
[07:32] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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How Immutable Plans To Build a $1T Business
8 februari 2023 · 34 min
In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his vision for the world of digital assets, and how he and his team are going about building a market-leading company. Robbie sheds some light on his history with gaming, his favorite thinkers and books, and where he sees the evolution of the blockchain heading. We also touch on the company culture at Immutable, the focus on making good hires, and a little about their current marketing strategy. So if you want to hear about all of this and much more, be sure to join us!
TIME-STAMPED SHOW NOTES: Lees meer[00:25] Today’s topic: How Immutable Plans To Build a $1T Business.
[00:48] The quickest and simplest description of Immutable and what they do.
[02:18] Robbie talks about his gaming background and favorite games growing up.
[06:59] Thoughts on the current size and potential growth of the gaming industry.
[09:04] Marketing and partnerships at Immutable.
[11:50] Immutable's recruiting strategy and what they offer developers.
[14:45] The growth trajectory at the company and the priority on high-quality games.
[18:34] Scaling from the leader's perspective; Robbie talks about the importance of hiring.
[20:43] Previous businesses that Robbie and his brother have run.
[23:03] Robbie talks about the future of Web3 and the elements that Robbie is most excited about.
[25:34] Immutable's stance on mergers and acquisitions.
[26:30] The efficacy of sponsorships within a strong marketing strategy.
[27:38] Robbie's main sources of learning, favorite books, and his podcast and reading habits.
[28:33] Thoughts on healthier practices for running a business.
[29:45] The recruiting process that Robbie has used to grow an amazing team.
[31:02] How to find Robbie and Immutable online.
[31:20] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Sub…
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What to Look For in a CMO
7 februari 2023 · 12 min
In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What to Look For in a CMO.
[00:24] What a CMO is and why you might need one.
[01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO.
[03:29] Why it’s redundant to hire a CMO that does what you already do well.
[03:49] The importance of understanding the outcomes you want.
[04:58] How you can benefit from sending a potential CMO a written prompt.
[06:07] An example that illustrates what can go wrong when you don’t hire the right CMO!
[09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project.
[09:32] That’s it for today! Don’t forget to rate, review and subscribe!
[09:35] Go to https://marketingschool.io/live to learn more!
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What We Learned From Using ChatGPT to Create Podcast Titles
6 februari 2023 · 7 min
In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in November 2022 and, for our last few episodes, we have used it to shorten the time it takes for us to come up with podcast titles. Join us as we share some context on this and other AI tools, outline some pros and cons of using them, and explore how you can leverage these tools and maintain your content standards!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What We Learned From Using ChatGPT to Create Podcast Titles.
[00:43] Why the quality of the ChatGPT-generated titles doesn’t quite meet our standards?
[01:54] ChatGPT is the “last mile” when it comes to generating ideas or topics.
[02:25] Some examples of the “lazy” headlines we got from ChatGPT.
[02:59] The value of experience (which AI tools cannot offer).
[03:54] How to leverage AI tools for hooks and generate clicks.
[04:40] That’s it for today! Don’t forget to rate, review and subscribe!
[04:45] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
ChatGPT
Tribescaler
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Should You Hire A Coach? Real Talk.
5 februari 2023 · 11 min
In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate your business for free. Conversely, coaches charge high-dollar amounts for the information you very likely already know. In our conversation, Neil shares his skepticism of coaches before Eric provides examples of coaches who provide exceptional value and why. To discover whether hiring a coach is the right step for you, be sure to tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Should You Hire A Coach? Real Talk.
[00:25] Neil and Eric's conflicting opinions on whether you should hire a coach.
[01:29] Why Neil often feels skepticism over the claims that coaches make.
[03:18] What Eric has learned from coaches he’s worked with in the past.
[03:56] How to identify when coaches are providing you with value and when they aren’t.
[05:35] Understanding what information is available online for free, and when you can benefit from the expertise of a coach or therapist.
[06:23] Why a good coach knows how to ask the right questions.
[06:54] How creators like Alex Hormozi are taking a community-based approach to coach by providing immense value for free.
[08:31] That’s it for today! Let us know what you think of the last few episodes when you review this podcast!
[08:48] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Reboot
Jerry Colonna on LinkedIn
Acquisition.com
Alex Hormozi on LinkedIn
Leila Hormozi on LinkedIn
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How to Launch Products Like Apple.
4 februari 2023 · 9 min
In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustain that anticipation if it wasn’t for the high quality of its products. Tune in to learn how they use value to ensure customer retention, their best tactics for generating hype, and how you can apply these lessons to your business!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Launch Products Like Apple.
[00:23] Apple’s skillful use of storytelling.
[01:02] The high quality of Apple products and the anticipation around their launches.
[01:59] How Apple uses media outlets to generate hype for their launches.
[02:46] Why Apple’s beauty and simplicity are key to its appeal.
[04:12] How Apple uses retention marketing to great success.
[04:40] Five things that Apple does to elevate its product launches.
[07:03] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[07:09] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Apple
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The Power of Storytelling in Marketing: Tips and Techniques.
3 februari 2023 · 10 min
In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we discuss the requirements of a good story, the importance of being relatable, and the most important lessons we’ve learned from top storytelling professionals!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Power of Storytelling in Marketing: Tips and Techniques.
[00:28] Why good storytelling is essential for successful marketing.
[01:31] How effective storytelling utilizes conflict and suspense.
[02:03] Why relatability is so important in storytelling.
[03:22] An overview of the Dan Harmon Story Circle.
[04:47] How The Lion King masterfully conveys the hero’s journey.
[06:55] Identifying the most important moments when telling a story.
[07:53] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[08:02] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Dan Harmon Story Circle
Storyworthy
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Marketing Jobs That Will Be Replaced By AI
2 februari 2023 · 10 min
In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on marketing jobs? We take a closer look at some of the most useful tools out there, how best to use them, and why the majority of AI tools still need human facilitation, oversight, and editing (for the most part).
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Marketing Jobs That Will Be Replaced By AI.
[00:30] How AI will decrease job opportunities in some sectors and increase them in others.
[01:12] Why you will still need people to work on the creative elements of advertising.
[01:40] The role of AI in content creation and ideation, and why you still need to edit it thoroughly.
[03:10] Why AI still needs human-generated content for its data.
[04:46] How AI will impact live chat and sales.
[06:29] Why multimedia content will become easier to create and the impact this will have.
[07:29] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[07:37] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google
Meta
Chat GPT
Jasper
Nextiva
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How To Fix Your Marketing Funnel
1 februari 2023 · 9 min
In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is knowing how to improve them. In our conversation, we examine some of the best tools for collecting both quantitative and qualitative information, and how to use customer feedback to take your marketing funnel to the next level. To get started on fixing your funnel, be sure to tune in for this episode!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How To Fix Your Marketing Funnel.
[00:42] An overview of marketing funnels and how they work.
[01:22] What Google Analytics can teach you about where your funnel needs to be improved.
[02:43] How marketing funnels work on platforms like YouTube.
[03:08] Examples of how to conduct AB tests on YouTube.
[04:49] Why getting feedback from your customers is essential for improving your marketing funnel.
[06:50] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from the 12th to the 14th of February!
[07:15] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Analytics
TubeBuddy
Typeform
b2b message testing platform
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Crazy Egg
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The Importance of Customer Experience in Modern Marketing
31 januari 2023 · 9 min
In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.
[00:28] An overview of the elements that influence customer experience.
[00:52] Why you can’t have growth without ensuring customer retention.
[01:59] The importance of optimizing according to your customer’s needs.
[03:08] How experimentation can help you level up your customer experience.
[04:58] Why the aim of your experiments should be to delight your customers.
[05:11] How to get qualitative feedback from your users.
[06:16] Examples of how we are using feedback to improve our products.
[06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[06:58] Go to https://www.marketingschool.io to learn more!
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2023 Marketing Predictions
30 januari 2023 · 8 min
In episode #2355, Neil and Eric talk about their 2023 marketing predictions. From short-form videos to AI assistance to the hiring market and lots more, tune in today to hear what you can expect from the marketing world in the coming year!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 2023 Marketing Predictions.
[00:44] Why we expect to see more M&A activity in 2023 and how this relates to marketing.
[01:27] Our thoughts on how short-form videos are going to fare in 2023.
[02:21] How we think 2023 is looking in terms of AI assistance.
[03:24] How we expect people to approach content in 2023.
[03:49] Our thoughts on how the hiring market is going to change this year.
[04:25] Predictions about podcasts in 2023.
[05:06] Why do we believe more companies are going to take control of their marketing in 2023?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Check out ChatGPT and JasperAI for AI assistance.
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Maximizing Your Sales with Chatbots and Artificial Intelligence
29 januari 2023 · 7 min
In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changing the face of artificial intelligence; tune in today to hear how you can use their developments to your advantage!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Maximizing Your Sales with Chatbots and Artificial Intelligence.
[00:33] The power of chatbots.
[01:15] Some of the main issues relating to chatbots.
[01:35] How OpenAI is changing the artificial intelligence space.
[02:23] The benefits of using a chatbot.
[03:35] Predictions for the future of chatbots.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
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Learn more about OpenAI here: https://openai.com/
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5 Practical Ways To Use ChatGPT For Marketing
28 januari 2023 · 6 min
In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat assistant, ChatGPT is a cut above any other available chat models because of its high level of adaptability. Tune in today to hear how ChatGPT can benefit your business!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 5 Practical Ways To Use ChatGPT For Marketing.
[00:35] An example of how we use ChatGPT.
[01:03] How ChatGPT can act as a live chat assistant.
[01:13] What makes the ChatGPT technology more advanced than other chat models?
[01:55] How ChatGPT can help you with your social media posts.
[02:31] Benefits of using ChatGPT for thank you notes and comment replies.
[03:36] How ChatGPT can help you with script writing.
[03:54] How much OpenAI is spending daily to run ChatGPT?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Check out ChatGPT here: https://openai.com/blog/chatgpt/
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Mastering Influencer Marketing: Tips and Tactics
27 januari 2023 · 6 min
In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics.
[00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing.
[00:46] Reasons why you should avoid using influencers who have a very broad follower base.
[01:09] What an influencer should be posting about your product or service?
[01:52] The benefits of rotating through a wide range of different influencers.
[02:16] A story that highlights the importance of timing.
[02:56] Valuable tools for measuring engagement.
[03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Use Sparktoro and MightyScale to measure engagement.
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How To Get More Newsletter Subscribers In 2023
26 januari 2023 · 7 min
In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because email marketing is one of the most effective ways to grow your business. Tune in today to hear Neil and Eric’s thoughts on why you should create a Substack for your newsletter, the value in doing exit pop-ups, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How To Get More Newsletter Subscribers In 2023.
[00:26] Why you should care about email marketing.
[02:13] Why we recommend creating a Substack for your newsletter.
[02:53] The benefits of only allowing subscribers to access some of your premium content.
[03:32] Examples of what the creation of a better offer can look like.
[04:05] Value that lies in doing exit pop-ups.
[04:37] Why doing trades is helpful in acquiring more newsletter subscribers.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Visit marketingschool.io/newsletter to sign up for our newsletter.
Create a Substack or use beehiiv to grow your newsletter subscribers.
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5 Evergreen SEO Tactics That Just Work
25 januari 2023 · 6 min
In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tactics (plus a bonus one right at the end) that will help you. From focusing on internal links to content pruning, tune in today to hear it all!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 5 Evergreen SEO Tactics That Just Work.
[00:32] The two most important SEO factors: are good content and links.
[01:07] Why keeping your content up to date will help your SEO rankings.
[01:32] The importance of internal links (as well as external ones).
[02:16] Exploring the concept of content pruning (and a case study that demonstrates its efficacy).
[03:02] Value in focusing on trends, statistics, and alternatives.
[03:36] The 6th bonus SEO tactic: translation.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
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The Future of SEO: Predictions and Trends for 2023
24 januari 2023 · 7 min
In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGPT can tell us a lot about how these tools will be used going forward. Tune in as we discuss what we expect to see from AI content creation in 2023, why quality content will always be essential to SEO, and much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:25] Today’s topic: The Future of SEO: Predictions and Trends for 2023
[00:49] How the role of links will change when it comes to search results.
[00:49] Why we expect Google to release its own version of ChatGPT this year.
[01:25] Examples of how we expect content to become shorter.
[02:08] Why good content will always be essential to successful SEO.
[03:16] What we expect to see from AI content creation going forward.
[05:14] That’s it for today! Don't forget to rate, review and subscribe to the show!
[03:24] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ChatGPT
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How to Create a Winning Content Marketing Strategy in 2023
23 januari 2023 · 7 min
In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well indefinitely. That is why experimentation is so important. Tune in to find out which trends are doing well in 2023 and what our plans are for the coming year!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Create a Winning Content Marketing Strategy in 2023.
[00:35] Why experimentation is the key to creating a successful content strategy.
[01:17] How to integrate current trends into your content.
[02:08] The value of collaborating with other influencers.
[04:12] Examples of how platforms favor certain types of content.
[05:19] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami, from 12-14 February!
[05:28] Go to https://www.marketingschool.io to learn more!
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How to Get 50% Email Marketing Open Rates
22 januari 2023 · 6 min
In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content, chances are, no one will want to read them anyway. To learn more about how to create intriguing headlines and substantive content, along with technical tips on how to optimize your open rates, make sure you tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Get 50% Email Marketing Open Rates.
[01:00] How the quality of your emails affects your open rates.
[01:17] The argument behind not sending too many emails.
[01:25] How to prevent your emails from ending up in users’ spam folders.
[02:17] What you can do to create intrigue with your headers and content.
[03:52] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[04:02] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
The Growth Weekly Newsletter
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How to Maximize Your ROI With Social Media This Year
21 januari 2023 · 6 min
In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increasingly saturated social media landscape, getting a good ROI has become increasingly challenging when it comes to marketing on social media. If you’re uncertain about how best to invest in social media marketing this year, then this episode is for you!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Maximize Your ROI With Social Media This Year.
[00:27] Some of the key issues facing social media advertising and reach.
[01:07] Learn how to leverage influencer marketing effectively in 2023.
[01:45] How to find the right influencer marketers for you.
[02:24] Why influencer marketing can be so cost-effective.
[03:07] How to remix your content for maximum ROI.
[03:20] That’s it for today! Don't forget to rate, review and subscribe to the show!
[04:07] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Trends
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The Secret to Converting More Leads into Customers
20 januari 2023 · 6 min
In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decision-making. In today’s episode, we examine the biggest mistake people tend to make and offer tried and true advice on how to turn your leads into customers. Tune in to learn about the small steps you can take to make considerable improvements in your overall conversion rates!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Secret to Converting More Leads into Customers.
[00:25] The biggest mistake people make when it comes to lead conversion.
[00:35] How clear framing can elevate your lead generation.
[01:55] Steps that will help you maximize time to value.
[03:16] Why it will take multiple improvements to increase lead conversion.
[03:43] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[03:56] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
SmartForms
ZoomInfo
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3 Cash-Flowing Businesses You Can Start in 2023
19 januari 2023 · 7 min
In episode #2344, Eric and Neil share three cash-flowing business ideas we can start in 2023. There are so many ways to make money nowadays and as a bonus, it can be doing something you actually enjoy! The most important thing you can do is just start. To be inspired by three business ideas, tune in now!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 3 Cash-Flowing Businesses You Can Start in 2023.
[00:27] Number one: a website with a blog discussing your passions using affiliate links.
[01:59] Number two: a social media agency.
[02:58] Number three: flipping.
[03:58] The importance of simply getting started and learning through fire.
[04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:34] Go to https://www.marketingschool.io/pro to learn more!
Links Mentioned in Today’s Episode:
Red Ventures
The Points Guy
All-In Podcast
My First Million Podcast
Gary Vaynerchuk
Leveling Up Mastermind
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7 Business Trends We’re Excited About for 2023
19 januari 2023 · 7 min
In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to hop on the train. To find out about their predictions and how they will affect the future of business, join us now!
TIME-STAMPED SHOW NOTES: Lees meer[00:22] Today’s topic: 7 Business Trends We’re Excited About for 2023.
[00:30] Number one: the growth of AI.
[00:56] Number two: advertisement on streaming platforms.
[01:19] Number three: the idea of building a media company.
[02:00] Number four: podcast advertising.
[02:42] Number five: more M&A opportunities.
[03:10] Number six: working in offices which enhances creativity.
[04:19] Number seven: taking control of your own data.
[05:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:11] Go to https://www.marketingschool.io/pro to learn more!
Links Mentioned in Today’s Episode:
acQuire
ChatGPT
Leveling Up Mastermind
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Where to Get Better at Marketing in 2023
19 januari 2023 · 6 min
In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and the ease with which you can build a website have made marketing easier than ever before! Today we dig into the ways you can improve your marketing skills, why you need to experiment, and what the most important thing to focus on is!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: Where to Get Better at Marketing in 2023.
[00:29] Why we wanted to talk about this today.
[00:39] Some resources you can use to help with marketing.
[00:55] The one thing you need to focus on to be a better marketer in 2023.
[01:36] The importance of experiencing things to get better at marketing.
[03:47] The many different ways to create a website.
[04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:12] Go to https://www.marketingschool.io/pro to learn more!
Links Mentioned in Today’s Episode:
Semrush
Ubersuggest
Ahrefs
AnswerThePublic
Single Grain
Neil Patel
Search Engine Land
Back Linko
Hubspot
Webflow
Squarespace
Leveling Up Mastermind
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Should You Use A CDP?
19 januari 2023 · 6 min
In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. To find out if you should consider it, press play now!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Should You Use A CDP?
[00:30] What a CDP is and what it does.
[01:53] How a CDP affects your marketing and advertising.
[02:51] What CDPs are looking for and what scale do you need to have?
[03:24] How data compliance can be helpful.
[03:37] When using a CDP is a positive.
[03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:07] Go to https://www.marketingschool.io/pro to learn more!
Links Mentioned in Today’s Episode:
Leveling Up Mastermind
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Our Thoughts On Elon Running Twitter So Far
19 januari 2023 · 7 min
In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has been the center of attention, and public opinion of him has never been more polarized. Whether you love him or you hate him, you cannot deny that he is an incredibly brilliant entrepreneur. Tune in to find out how Elon’s involvement in Twitter may cause more harm than good.
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: Our thoughts On Elon Running Twitter So Far.
[00:49] Why you shouldn’t bet against Elon.
[01:08] The evidence that people have more polarizing opinions of him since he bought Twitter.
[02:30] Why it’s hurting Elon more than helping and why we think he should take a step back.
[04:50] That’s it for today!
[05:03] Go to https://www.marketingschool.io/pro to learn more!
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Creative Ways To Use ChatGPT for Marketing
19 januari 2023 · 7 min
In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too and can help you to communicate with customers and boost conversions. Find out how when you tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Creative Ways to Use ChatGPT for Marketing.
[00:27] A quick recap on ChatGPT by Open AI.
[00:53] Some of the implications behind ChatGPT.
[01:09] Ways in which ChatGPT is relevant for marketing.
[01:26] How ChatGPT can help you to communicate with customers and boost conversions.
[01:56] Using ChatGPT to create outlines.
[02:18] An example of using ChatGPT to create a script before making a video from scratch.
[03:04] Using ChatGPT to create landing pages.
[03:24] A prediction for how ChatGPT will monetize in the future.
[04:19] That’s it for today! Don’t forget to rate, review and subscribe!
[04:20] An invitation to join us in Miami on 12 February for Leveling Up Founders.
[04:32] Go to https://marketingschool.io/live to learn more!
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Why More CMOs Are Investing in Their Personal Brand #2338
13 januari 2023 · 7 min
In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: why more CMOs are investing in their personal brands.
[00:34] Why we can see the rise of CMOs building their brands.
[00:44] Why it makes sense that CMOs are making this choice?
[00:59] Why it is worthwhile for every member of a company to invest in a personal brand.
[01:53] The end goal: is to become a person of value rather than pursuing fame.
[01:57] How the Rule of 7 applies to build a personal brand.
[02:37] Being interested in others rather than trying to be an interesting person.
[02:44] Sharing data to back up the claims you make about your brand.
[03:11] Why sharing numbers is so powerful?
[03:22] That’s it for today! Don’t forget to rate, review and subscribe!
[03:25] A reminder to sign up for Leveling Up Founders online.
[03:38] Go to https://marketingschool.io/live to learn more!
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How to Come Up with Unlimited Content Ideas #2337
12 januari 2023 · 6 min
In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: how to come up with unlimited content ideas.
[00:25] Tools you can use to see what your competitors are creating and what is popular.
[00:58] Leveraging AI tools to generate more and more ideas.
[01:22] The importance of bearing in mind that a lot of AI tools create duplicate content.
[01:32] Using exploding topics, Google trends, and the internal search feature to guide content.
[01:52] How Neil and Eric capitalize on analytics to generate new content.
[02:06] Why SEO performance marketing content tends to perform best for them.
[02:16] How the news can guide your content decisions.
[03:08] Why generating ideas is not the big thing that marketers mess up on.
[03:17] Following through and updating your content so that your rankings don’t slip.
[03:26] An invitation to join us in Miami on February 12 for Leveling Up Founders.
[03:40] That’s it for today! Don’t forget to rate, review and subscribe!
[03:47] Go to https://marketingschool.io/live to learn more!
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Should You Raise Prices in a Recession? #2336
11 januari 2023 · 7 min
In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: whether you should raise your prices during a recession.
[00:30] The consensus among economists today regarding the possibility of an upcoming recession.
[01:06] The decline in digital ad spend and digital overall.
[01:28] The last real recession we had in 2008.
[01:58] Why you shouldn’t increase your prices during this time unless you have to.
[02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to.
[02:17] An example of how focusing on pay for performance is effective in a recession.
[03:36] An invitation to join us in Miami for Leveling Up Founders.
[03:52] That’s it for today! Don’t forget to rate, review and subscribe!
[03:59] Go to https://marketingschool.io/live to learn more!
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What Disney+’s Strategy Tells Us as Marketers #2335
10 januari 2023 · 7 min
In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: what Disney+’s strategy tells us as marketers.
[00:30] Disney+’s recent decision to turn on ads.
[00:50] Our relationship with ads as consumers.
[01:12] Allowing users the option to pay more not to have ads.
[01:16] Why Neil considers this a better way to monetize.
[01:36] Using the Marketing School podcast as an example of a successful ad model.
[02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.
[02:13] Why is consumer indication that they don’t like something not enough?
[02:45] The trade-off we make to enjoy platforms despite the presence of advertising.
[02:56] Why you shouldn’t be afraid to show ads or monetize using them.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:42] Go to https://marketingschool.io/live to learn more!
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Reaction: Google's Global and Local Year In Search & Pinterest Predicts #2334
9 januari 2023 · 7 min
In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts.
[00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023.
[01:13] The value of the data shared by companies like Pinterest to you and your industry.
[02:12] How Pinterest’s predictions have an 80% chance of being correct.
[02:29] A demonstration of how you can use Pinterest Predicts.
[02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them.
[03:47] How this information can be helpful to you.
[04:06] That’s it for today!
[04:11] Go to https://marketingschool.io/ for more resources!
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Pinterest Predicts
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Why We Repeat The Same Things #2333
8 januari 2023 · 7 min
In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why We Repeat The Same Things.
[00:56] Focus on a reason why you may repeat some of the same things in your content.
[01:16] How repetition can be beneficial because you often don’t take action the first time.
[02:36] How the same content may hit differently depending on the stage that you’re in.
[03:41] The importance of getting the fundamentals right.
[03:59] That’s it for today!
[04:11] Go to https://marketingschool.io/ for more resources!
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The Biggest Problem With AI Content #2232
7 januari 2023 · 7 min
In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Biggest Problem With AI Content.
[00:33] How Neil’s team has experimented with different AI content generation tools.
[01:06] The degree to which the content was duplicated or plagiarized.
[01:29] The rapid rise and fall of an affiliate site that used all AI content.
[01:43] Why being generic is better than being specific when it comes to creating AI content.
[01:58] How to generate articles that are undetectable by AI output detectors.
[04:00] Final words of caution.
[04:19] That’s it for today!
[04:24] Go to https://marketingschool.io/ for more resources!
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GPT-2 Output Detector Demo
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How to Level Up Your Content In 2023 #2331
6 januari 2023 · 9 min
In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Level Up Your Content In 2023.
[00:50] Why we are going to see more companies becoming media companies?
[01:26] How you can use AI tools to improve your content
[02:09] The two ways marketers are spending a lot of money on podcasting.
[02:56] The value of creating video content.
[03:36] A tool that Eric recommends when using AI to make content.
[04:27] Maximising your reach by repurposing content for different channels or platforms.
[05:31] That’s it for today!
[05:36] How you can stay up-to-date with Marketing School podcasts.
[05:57] Go to https://marketingschool.io/ for more resources!
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Hubspot
Hubspot Podcast Network
The Hustle
GPT-2 Output Detector Demo
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Is YouTube Organic Good For Customer Acquisition #2330
5 januari 2023 · 7 min
In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition?
[00:40] A breakdown of the top channels for acquisition in order.
[01:03] How YouTube works for both B2B and B2C.
[01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist.
[02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment.
[02:29] Shorts versus longer videos for acquisition.
[03:48] What you can learn by looking at competitors in your space.
[04:14] That’s it for today!
[04:19] Go to https://marketingschool.io/ for more resources!
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Nomad Capitalist
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How We Plan to Grow Our Podcast to 10 Million Listens a Month #2329
4 januari 2023 · 8 min
In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How We Plan to Grow Our Podcast to 10 Million Listens a Month.
[00:26] A reminder of the kind of numbers we are doing on the show currently.
[01:03] Leveraging short-form content; why this is an easy way to go further with what you have.
[01:41] Initial strategies and how these have evolved.
[02:07] Our best means of growth so far: impression trades!
[02:48] Staying consistent and utilizing YouTube viewership.
[04:20] Why collaborations can answer a few questions for the parties involved.
[04:51] Joining a podcast network as a means to increase reach.
[04:59] That’s it for today!
[05:07] Go to https://marketingschool.io/ for more resources!
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How We Grew Our Podcast to Over 50 Million Listens #2328
3 januari 2023 · 8 min
In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to boost your numbers. Tune in to hear all about it and grow your audience today.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How We Grew Our Podcast to Over 50 Million Listens.
[00:38] The power of consistency; producing content on a regular schedule.
[02:13] Using partnerships to grow your audience.
[02:46] Reminders about subscribing and past episodes.
[03:02] Tools and strategies for trading impressions.
[03:49] Using interviews and guests to increase your reach.
[04:43] That’s it for today!
[04:38] Go to https://marketingschool.io/ for more resources!
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Jordan Harbinger
Megaphone
Chartable
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Why Overlearning Is Stunting Your Growth #2327
2 januari 2023 · 7 min
In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn in the real world, you are not utilizing your full potential! Tune in today to hear about the real purpose of learning, how to take meaningful action, and more.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why Overlearning Is Stunting Your Growth.
[00:25] The common issue that marketers and entrepreneurs face when it comes to learning.
[01:09] Why being a professional student is not good for business!
[02:05] Implementing and learning through doing.
[02:38] Goal for the next few days: take some action!
[03:32] That is it for today!
[03:37] Go to https://marketingschool.io/ for more resources!
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Elon Musk
Tinder
Bumble
ChatGPT
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How ChatGPT Will Fundamentally Change Business #2326
1 januari 2023 · 8 min
In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice in the conversation, and in some ways has even leapfrogged Google! Tune in today to hear about what this could mean for the future of online business.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How ChatGPT Will Fundamentally Change Business.
[00:25] An overview of ChatGPT's history and how it was developed.
[01:21] The business model that OpenAI uses.
[02:07] Powerful possibilities for new ways to communicate.
[03:16] Why ChatGPT is offering more than Google right now.
[04:22] Using chat assistants for tasks such as caption writing.
[05:09] The future of search and which platforms might dominate.
[05:27] That’s it for today!
[05:30] Go to https://marketingschool.io/ for more resources!
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ChatGPT
OpenAI
Y Combinator
Sam Altman
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Why Neil & Eric Are Thinking About Getting Office Space Again #2325
31 december 2022 · 7 min
In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how you can boost productivity and creativity too!
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: Why Neil & Eric Are Thinking About Getting Office Space Again.
[00:40] Why getting together, physically, still means something!
[01:29] How office space and in-person touch points can boost creativity.
[02:55] Help that we can all get from embracing the return to the office.
[03:38] That’s it!
[03:40] Go to https://marketingschool.io/ for more resources!
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Entrepreneur First
Y Combinator
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4 Powerful Ways to Improve Your Content Marketing #2324
30 december 2022 · 6 min
In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible without great content, and ensuring quality is critical to a successful strategy. Tune in to discover some easy, simple, and compelling ways to ensure your content is relevant, engaging, and brings customers back for more.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 4 Powerful Ways to Improve Your Content Marketing.
[00:26] Find out how to leverage the power of AI to improve your content.
[01:04] Learn why integrating a call to action throughout your content is recommended.
[01:42] Discover how to leverage the power of content analytics.
[02:27] Identifying gaps in traffic, what it entails, and the benefits.
[02:40] That’s it for today!
[02:45] Go to levelingup.com/founders to apply.
[02:57] Go to https://marketingschool.io/ to learn more.
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