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3 Marketing Strategies that will Disappear in 2023 #2323
29 december 2022 · 6 min
In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must ensure their approach is up-to-date to successfully drive sales. Tune in to learn about the current trends in marketing strategies, which strategies will no longer be viable in 2023, and why.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 3 Marketing Strategies that will Disappear in 2023.
[00:30] Why AI-based content in its current form will no longer be used in 2023.
[01:05] How AI-based marketing content will be used in the future.
[01:14] Hear how LinkedIn marketing content will change in the coming year.
[02:12] Reasons why multi-channel marketing is becoming unpopular.
[03:08] That’s it for today!
[03:13] Go to levelingup.com/founders to hang out with us live.
[03:28] Go to https://marketingschool.io/ to learn more.
Links Mentioned in Today’s Episode:
LinkedIn
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Reaction: Experiential Marketing Drives 20x More ROI Than Digital Marketing? #2322
28 december 2022 · 7 min
In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and memorable customer experiences that create a deep emotional connection between the customer and the brand. However, these types of marketing strategies are often costly, excluding small businesses from using the approach, but it does not have to be that way! Tune in to learn everything you need to know to get the most out of your experiential marketing approach and find out how small businesses can get in on the game.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Experiential Marketing Drives 20x More ROI Than Digital Marketing?
[00:42] Hear some examples of experiential marketing.
[01:29] Neil shares whether he thinks experiential marketing works.
[02:12] Eric tells us his opinion about experiential marketing.
[03:00] How smaller businesses can conduct experiential marketing.
[03:33] Why experiential marketing does not cancel out other strategies.
[04:11] A final tip for implementing experiential marketing effectively.
[04:20] That’s it for today!
[04:23] Go to levelingup.com/founders to experience the future of networking.
[04:35] Go to https://marketingschool.io/ for more.
Links Mentioned in Today’s Episode:
Red Bull
Lululemon
Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere
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5 Types of Blog Content To Create That Will Drive Traffic & Conversions #2321
27 december 2022 · 7 min
In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help expand the company brand, but only if you know some insider secrets! Tune in to learn about the different blog content you should focus on to increase your marketing footprint and drive the conversions needed to grow your business.
TIME-STAMPED SHOW NOTES: Lees meer[00:25] Today’s topic: 5 Types of Blog Content To Create That Will Drive Traffic & Conversions.
[00:39] Writing about trends in your market niche to increase traffic.
[01:13] Hear a trick regarding list-based content and why it will help drive conversions.
[02:02] Learn about alternative or versus types of blog content.
[02:39] What to remember when using infographics to help drive traffic.
[03:12] Writing blogs about statistics for your particular market.
[03:40] That’s it for today!
[03:58] Go to https://marketingschool.io/ for more.
Links Mentioned in Today’s Episode:
Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere
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3 Things We Are Excited About in 2023 #2320
26 december 2022 · 6 min
In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various new opportunities for businesses to take advantage of in 2023, and we can already tell that it is going to be an amazing year. Tune in to discover the three things to be excited about for 2023 and the reasons why.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 3 Things We Are Excited About in 2023.
[00:45] The first reason why you should be excited for 2023.
[01:02] How to leverage marketing opportunities next year.
[01:20] Why there is going to be more talent available for hire.
[02:09] Opportunities to acquire new businesses and increase market share.
[02:35] An exciting development for 2023 regarding Marketing School.
[03:17] That’s it for today!
[03:24] Go to https://marketingschool.io/ to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to subscribe to our renewed Marketing School YouTube channel.
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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How Accurate Are SEO Tools and Should You Rely On Them? #2319
25 december 2022 · 7 min
In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of value. Tune in for a behind-the-scenes look at how these tools work and how you should interpret their results!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How Accurate Are SEO Tools and Should You Rely On Them?
[00:44] Why SEO tools aren’t 100% accurate.
[01:03] The value of SEO tools and why you should use them.
[02:03] How we like to use SEO tools.
[03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:39] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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Neilpatel.com
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Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back? #2318
24 december 2022 · 7 min
In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there are a few key indicators that can give us some guidance on what to expect. Join us today for an overview of what business leaders are predicting for the economy and what we can learn from the strong Black Friday and Cyber Monday sales.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back?
[00:37] An overview of the Black Friday & Cyber Monday numbers for 2022.
[01:05] The role of other indicators in the economy, like job reports and the rise in interest rates.
[03:41] What business leaders predict for the economy in 2023.
[04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:26] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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Neilpatel.com
Quick Sprout
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Twitter @ericosiu
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How Neil & Eric Use The Holidays To Get Ahead #2317
23 december 2022 · 8 min
In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn how Neil and Eric use the holidays for both work and leisure, and why it’s a good time to prepare for the next busy season.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How Neil & Eric Use The Holidays To Get Ahead.
[00:38] Why Neil uses the holidays to keep up with work and plan for the following year.
[01:24] Why the holidays are a great time to recruit people.
[02:03] How Eric uses the holidays to reflect and write an annual letter.
[03:15] What helps Eric feel refreshed and energized for the new year.
[03:35] Why Neil likes to use this time to catch up with other entrepreneurs.
[04:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:25] To join our community of founders and entrepreneurs, visit https://www.levelingup.com/founders/!
[04:35] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Leveling Up Founders
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Neilpatel.com
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What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content #2316
22 december 2022 · 6 min
In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on your blog has crawled to a halt despite continually publishing content, then today’s episode is for you! Tune in to find out how to cover new topics, fill your content gaps, align with upcoming trends, and much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content.
[00:27] How content gaps are preventing you from growing.
[01:03] Tips on how to rank for new keywords and expand into your content.
[01:28] Tools that can help you fill your content gaps and discover trends.
[03:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:07] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Ahrefs
Google Trends
Azure
Exploding Topics
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Neilpatel.com
Quick Sprout
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How To Plan Your Marketing For The New Year #2315
21 december 2022 · 8 min
In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all felt the effects of it in our everyday lives. Tune in to hear our views on the best marketing strategies to prepare for another whirlwind of a year in 2023 and how to build on past milestones to achieve your goals!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How To Plan Your Marketing For The New Year.
[00:37] Why you should focus on achievable goals, rather than lofty targets, for 2023.
[01:42] How to take macroeconomic trends into account during your planning phase.
[02:44] How to implement the ICE model when you plan your marketing in 2023.
[05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:11] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Neilpatel.com
Quick Sprout
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Twitter @ericosiu
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He Built A 84M View YouTube Channel on Pokemon with ZERO Experience #2314
20 december 2022 · 50 min
When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. Today on the show, we get together with the multi-talented Pat Flynn, a Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. Tuning in, you’ll hear Pat discuss how he crafted his approach to Pokémon content during the height of the COVID-19 pandemic and managed to build his 84M view YouTube channel, Deep Pocket Monsters, despite having virtually no experience with Pokémon and starting his card collection from scratch. You’ll also learn about Pat’s other business ventures, like SPI and SwitchPod, and why he is a big believer in being upfront with his audience. Patt has an inherent curiosity, and he can’t help but try out new ideas from a desire to see the outcomes, which is a key part of his success as an entrepreneur. To learn more about Pat and his approach to business, make sure you tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: He Built A 84M View YouTube Channel on Pokemon with ZERO Experience.
[00:20] Introducing today’s guest, Pat Flynn, Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media.
[02:10] Pat’s training in architecture and the surprising way he got into digital products.
[03:24] Why Pat initially shared his income reports and why he decided to stop.
[04:52] The importance of being upfront and transparent with your audience.
[06:35] Why Pat decided to start a Pokémon channel during the COVID-19 pandemic.
[08:50] A breakdown of the numbers behind one of Pat’s videos.
[09:49] The importance of storytelling and emotional connection on YouTube.
[10:21] The challenges Pat has experienced with his Entrepreneurial YouTube channel.
[12:23] H…
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Reflecting on our Favorite Business Lesson for 2022 #2313
19 december 2022 · 7 min
In episode #2313, we reflect on our favorite business lessons from 2022. From the power of good leadership to hiring amazing teams that you trust, and more, this episode is full of key insights from the past 12 months. Tune in for more top-level marketing tips and strategies from Neil and Eric!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Reflecting on our Favorite Business Lesson for 2022.
[00:34] Why people form the foundation of Neil’s favorite business lesson in 2022.
[00:51] How hiring amazing people from your industry can help you save time and money!
[02:15] A reminder that products and services are all built by people.
[03:00] The importance of what Eric calls “trusting but verifying.”
[04:11] That’s it for today! Don’t forget to rate, review and subscribe!
[04:15] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Let my People Go Surfing
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Our Biggest Marketing Win in 2022 #2312
18 december 2022 · 6 min
In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from the past year and what you can learn from them. Today, we’re looking on the bright side and sharing key takeaways from some of the greatest successes of the last 12 months! Stay tuned.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Our Biggest Marketing Win in 2022.
[00:26] Impression growth from organic social reach, and what Eric likes about it.
[01:21] Why under-monetized tools are Neil’s biggest marketing win in 2022.
[02:07] How you can benefit from leveraging organic social and buying tools.
[02:43] That’s it for today! Don’t forget to rate, review and subscribe!
[02:46] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Shield
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Our Biggest Marketing Mistake in 2022 #2311
17 december 2022 · 6 min
In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, unpack what you can learn from them, and share our advice to help you avoid making the same missteps!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Our Biggest Marketing Mistake in 2022.
[00:39] Why focusing too much on reach was a big mistake for Neil.
[01:35] Eric emphasizes the ROI that live events can yield.
[02:02] Instead of over-indexing on events, Eric suggests targeting smaller groups.
[02:44] The importance of showing interest in others.
[02:50] That’s it for today! Don’t forget to rate, review and subscribe!
[02:57] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Neilpatel.com
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How to Sabotage Your Business #2310
16 december 2022 · 9 min
In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on focus, leverage, and expanding too quickly!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to sabotage your business.
[00:24] Sabotage stories from our extensive business experience.
[00:44] The biggest mistakes Neil made in his business career.
[02:14] The importance of maintaining focus.
[03:13] The biggest lesson Eric has learned thus far.
[03:42] The danger of expanding too fast.
[05:32] That’s it for today!
[05:43] Go to marketingschool.io for more resources based on today’s topic.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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The Importance of Storytelling in Marketing #2309
15 december 2022 · 7 min
In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your knowledge on the topic.
TIME-STAMPED SHOW NOTES: Lees meer[00:21] Today’s topic: The importance of storytelling in marketing.
[00:27] The effectiveness of the age-old marketing technique: storytelling.
[00:53] How to use storytelling effectively.
[01:28] Examples of effective storytelling.
[02:38] The frameworks of good storytelling.
[03:43] Check out neilpatel.com/about for an example of storytelling for B2B.
[04:03] That’s it for today!
[04:15] Go to marketingschool.io for more resources based on today’s topic.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Pixar Storytelling: https://www.amazon.com/Pixar-Storytelling-Effective-Pixars-Greatest/dp/1717736408
Storyworthy: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489
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What We Use to Track Our Marketing #2308
14 december 2022 · 6 min
In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: what we use to track our marketing.
[00:25] Our simple approach: Google Analytics and Data Studio.
[00:44] What companies are getting wrong when it comes to tracking their marketing?
[01:19] How to optimize tracking with Supermetrics.
[01:49] Why we use different tools for social tracking.
[01:55] The ideal tracking balance.
[02:41] That’s it for today!
[02:51] Go to marketingschool.io for more resources based on today’s topic.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Google Analytics: https://analytics.google.com/
Data Studio: https://datastudio.google.com/
Supermetrics: https://supermetrics.com/
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How To Find Amazing Content Topic Ideas #2307
13 december 2022 · 6 min
In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune in to discover how best to stay current!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to find amazing content topic ideas.
[00:25] How to use vidIQ’s daily ideas feature.
[00:55] Quora as an idea-finding strategy.
[02:15] How to get ideas using the simple google search strategy.
[02:40] How to use your website analytics to generate ideas.
[03:15] That’s it for today!
[03:27] Go to marketingschool.io for more resources on today’s topic!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
vidIQ: https://vidiq.com/
Quora: https://www.quora.com/
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LinkedIn Growth Hacks for 2023 & Beyond #2306
12 december 2022 · 9 min
In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of the LinkedIn algorithm, from carousel posting tips to keeping people on LinkedIn and more.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: LinkedIn growth hacks!
[00:27] How to get engaging comments on your LinkedIn posts.
[01:03] Unorthodox secrets of the LinkedIn algorithm.
[01:23] Why it’s best to comment, then like.
[02:04] Leaving people on LinkedIn.
[02:22] What LinkedIn’s reach is based on.
[02:50] Why short sentences are preferable.
[03:05] A neat carousel posting tip!
[03:29] The recommended amount of engagement.
[03:52] The optimal time to post.
[04:13] The reach of personal posts.
[05:36] That’s it for today!
[05:40] Go to levelingup.com/founders to sign up for our founders’ mastermind in February 2023.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our founders’ mastermind: levelingup.com/founders
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Here’s What Messed Up Your Marketing #2305
11 december 2022 · 6 min
In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn’t working, this is the episode for you! Tuning in today, you’ll learn how to fine-tune your leadership, zero in on the right problems, build a team that will lead you to success, and more.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Here’s What Messed Up Your Marketing.
[00:26] Unpacking the biggest challenge for every marketing campaign: people.
[01:24] Why do the best people know how to focus on the right problems?
[02:21] Tips for building a successful marketing team.
[03:05] What Chamath Palihapitiya says about building teams on the Lex Fridman Podcast.
[03:18] That’s it for today! Don’t forget to rate, review and subscribe!
[03:22] Go to https://marketingschool.io/live to learn more!
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Chamath Palihapitiya on the Lex Fridman Podcast
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10 Things that Always Work in Marketing: Part 2 #2304
10 december 2022 · 9 min
In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 10 Things That Always Work in Marketing: Part 2.
[00:36] Views are better than no views: how to repurpose your content.
[01:25] The power of in-person customer visits.
[02:13] Tactics for generating more revenue from existing customers.
[03:17] How to optimize your conversion rate by making small changes to your offer.
[04:01] Win-win ways to leverage your partnerships.
[05:35] That’s it for today! Don’t forget to rate, review and subscribe!
[05:40] Go to https://marketingschool.io/live to learn more!
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10 Things that Always Work in Marketing: Part 1 #2303
9 december 2022 · 8 min
In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on social to hosting community-building events and more, are guaranteed to see returns, even when times are tough. Stay tuned for Part 2!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 10 Things that Work in Marketing: Part 1.
[00:48] Why we recommend hosting dinners for your clients and prospects.
[01:27] How going live on your social platforms can get you more views.
[02:22] The importance of community building through small events.
[02:54] Ways you can benefit from attending conferences.
[04:10] How to leverage short-form webinars focused on value delivery.
[04:42] That’s it for today! Don’t forget to rate, review and subscribe!
[04:49] Go to https://marketingschool.io/live to learn more!
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Airbnb’s “Brand vs Search” Bet Pays Off #2302
8 december 2022 · 7 min
In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.
[00:26] Major changes Airbnb has made to its marketing strategy in recent years.
[01:08] Why relying on brand marketing rather than SEO is a good move.
[02:18] The demand creation that comes with brand marketing.
[03:28] How to leverage things like search and social while focusing on your product.
[03:47] That’s it for today! Don’t forget to rate, review and subscribe!
[03:50] Go to https://marketingschool.io/live to learn more!
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‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’
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Where We Think Twitter is Going in the Long-Term #2301
7 december 2022 · 9 min
In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we think betting against Elon is foolish, tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Where We Think Twitter is Going in the Long-Term.
[00:29] Elon Musk's short time in charge so far and the changes thus far.
[00:46] Looking at Elon's amazing track record with different projects.
[01:22] Questions about the new features that Elon has proposed for Twitter.
[02:14] What would success look like for Twitter and Elon?
[03:19] The prioritization of interesting and helpful products.
[04:18] Elon's work ethic and his history with companies like SpaceX.
[05:02] Why we are still fans of the work that Elon does!
[05:47] That's it for today!
[05:53] Go to https://www.marketingschool.io for more resources.
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5 Tools to Help Scale Up Your Content Production #2300
6 december 2022 · 6 min
In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right place. Tune in to hear our best five suggestions for you and your business!
TIME-STAMPED SHOW NOTES: Lees meer[00:25] Today’s topic: 5 Tools to Help Scale Up Your Content Production.
[00:23] How Jasper can save you a lot of time and energy when writing content.
[00:49] The power of Frame.io for streamlining your video creation processes.
[01:18] Using Canva for template creation.
[01:50] Planning and scheduling with Airtable.
[02:18] How vidIQ can up your YouTube game!
[02:54] That’s it for today!
[03:01] Go to https://www.marketingschool.io for more resources.
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Do White Papers and Webinars Still Work? #2299
5 december 2022 · 7 min
In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of their potential, and which you should focus on, tune in!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Do White Papers and Webinars Still Work?
[00:24] Explaining exactly what white papers and webinars are.
[01:30] Good content works; why this rule applies to white papers and webinars.
[02:08] Reasons that webinars have worked well for us.
[03:10] Getting specific to boost revenue.
[03:32] That’s it for today!
[03:37] Go to https://www.marketingschool.io for more resources.
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Eric's Content Plan for 2023 #2298
4 december 2022 · 6 min
In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that might help you improve for 2023. Tune in to hear it all!
TIME-STAMPED SHOW NOTES: Lees meer[00:22] Today’s topic: Eric's Content Plan for 2023.
[00:38] Explaining the concept of content remixing.
[02:19] Conferences in the new year, and the benefits we have seen doing this 2022.
[02:49] Why you do not have to follow the trends from the content kings.
[03:20] That is it for today!
[03:27] Go to https://www.marketingschool.io for more resources.
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Neil's Content Plan for 2023 #2297
3 december 2022 · 7 min
In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the year ahead with your team, press play!
TIME-STAMPED SHOW NOTES: Lees meer[00:23] Today’s topic: Neil's Content Plan for 2023.
[00:34] Why Neil is planning to produce less content next year!
[01:24] Current ROI for the different content avenues.
[02:51] Neil's reach at the moment.
[03:00] Avoiding vanity metrics in favor of direct revenue.
[03:30] That is it for today!
[03:32] Go to https://www.marketingschool.io for more resources.
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How We Have Been Leveraging AI Writers #2296
2 december 2022 · 8 min
In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to optimally use these new technologies. Tune in to learn more about how to leverage AI writers by giving them better prompts, focusing on shorter sections, and using them to update your content.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How We Have Been Leveraging AI Writers.
[00:25] Examples of the AI writing tools that we have been using.
[00:53] Why Neil likes to leverage AI writes for shorter sections.
[02:36] How to structure your prompts for the best results from your AI.
[04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:32] To apply to our Founders Mastermind, visit https://www.levelingup.com/founders!
[04:48] Go to https://www.marketingschool.io to learn more!
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Jasper
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25.6% of All Searches Are Now Zero Click and Here's What You Should Do #2295
1 december 2022 · 8 min
In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: 25.6% of All Searches Are Now Zero Click and Here's What You Should Do.
[00:25] An overview of the study done by Semrush and its findings on zero click trends.
[00:41] The definition of zero-click and why it’s on the rise.
[01:18] How to counteract the zero-click trend.
[01:25] Tips on how to find long-tail keywords to avoid zero-click search results.
[02:03] How to get traffic through other search engines, like Quora.
[03:50] How building an excellent brand and community can help you combat the zero-click trend.
[05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:32] Go to https://www.marketingschool.io to learn more!
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Semrush
Ahrefs
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Should You Hire Friends or Family? #2294
30 november 2022 · 7 min
In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes down to making the right business decision for your company, not your relationship with any one individual. Tuning in today, you’ll learn the importance of setting expectations upfront, what is at risk if hiring a friend or family member doesn’t work out, and why transparency is key, plus so much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Should You Hire Friends or Family?
[00:24] Why setting expectations upfront is key.
[00:39] How to focus on who is the best fit for the job, not your personal relationships.
[01:56] Examples that illustrate the importance of defining your outcomes.
[03:08] What is at risk if hiring a friend or family member doesn’t work out.
[03:28] Why we don’t suggest hiring family unless you have a big organization.
[04:00] The importance of transparency.
[04:15] That’s it for today! Don’t forget to rate, review and subscribe!
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Why Some Ad Platforms Will Struggle in The Future #2293
29 november 2022 · 7 min
In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future.
[00:26] How Apple’s privacy changes have slashed ad ROI across platforms.
[00:59] The impact it will have when Google follows in Apple’s footsteps.
[02:05] How App Tracking Transparency helped Apple boost its own ad business.
[02:58] Why you win if you have first-party data.
[03:05] Why you need to be prepared and take an omnichannel approach to marketing.
[03:25] The importance of building an audience and a loyal community.
[04:03] Why you can’t rely solely on Meta or Google for digital marketing.
[04:16] That’s it for today! Don’t forget to rate, review and subscribe!
[04:25] Go to https://marketingschool.io/live to learn more!
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‘Google follows in Apple’s footsteps, to let users stop ad tracking on Android’
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Focus on Conversions and Then Traffic #2292
28 november 2022 · 7 min
In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both conversions and traffic are essential to your business, having thousands of visitors to your website is no good if they aren’t actually buying your products or services. Tune in today to find out how to grow your bottom line with conversion rate optimization, plus so much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Focus on Conversions and Then Traffic.
[00:25] The disproportionate focus on traffic in marketing.
[00:56] Why you should focus on conversions first if you want to optimize revenue.
[01:51] How to optimize your conversion rate to grow your bottom line.
[02:06] Why resource allocation is critical for any business.
[02:10] An example that illustrates how focusing on traffic can be a waste of time.
[03:31] Common metric-tracking mistakes we see companies make.
[03:58] That’s it for today! Don’t forget to rate, review and subscribe!
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Why Brands Matter #2291
27 november 2022 · 9 min
In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using qualitative and quantitative data, plus so much more! We hope you’ll join us!
TIME-STAMPED SHOW NOTES: Lees meer[00:19] Today’s topic: Why Brands Matter.
[00:24] An example that illustrates the power of your brand story.
[01:01] How to be a category leader by creating an amazing product and customer experience.
[02:56] How Tesla demonstrates the importance of customer experience.
[03:55] How Joe Rogan capitalized on making his brand an ‘experience.’
[04:26] Why it’s important to focus on what story your brand tells.
[04:47] Why quality of service and content are key.
[05:07] Actionable insights for how to build a great brand using qualitative and quantitative data.
[05:46] That’s it for today! Don’t forget to rate, review and subscribe!
[05:47] Go to https://marketingschool.io/live to learn more!
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Meta Is Adding More Ad Placements - What This Means For You #2290
26 november 2022 · 6 min
In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad slots in the Explore grid and in the profile feed. Tuning in, you’ll find out why Meta has made these changes, how you can leverage them to reach more viewers, and what to look out for. For all this and more, don’t miss today’s episode!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Meta Is Adding More Ad Placements: What This Means For You.
[00:28] Some of the new ad placements that Meta is introducing.
[00:50] Why Meta is making these changes.
[01:00] Opportunities and downsides of this increased ad load.
[01:39] How Eric believes you can benefit early on.
[02:08] What to look out for as competition increases.
[02:40] That’s it for today! Don’t forget to rate, review and subscribe!
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The Key Ingredient to Successful Ads #2289
25 november 2022 · 6 min
In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression. Tune in as we discuss what makes an ad successful and the one key ingredient that makes the magic happen!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Key Ingredient to Successful Ads.
[00:25] Why your creative team is so important for unique and impactful ads.
[02:35] Examples of some of our favorite ads.
[01:48] The structure required for successful ads.
[03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:05] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[03:13] Go to https://www.marketingschool.io to learn more!
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What Google's Step Towards First-Party Advertising Means For You #2288
24 november 2022 · 6 min
In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a changing landscape.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: What Google's Step Towards First-Party Advertising Means For You.
[00:25] How the conversation around data privacy has evolved.
[00:49] An overview of the new changes that Google has instituted.
[01:00] Why Google’s changes will improve your ad quality without compromising anyone’s privacy.
[01:12] Learn how machine learning is creating optimized targeting.
[01:26] Why big companies like Google and Amazon can provide a roadmap for how to adapt.
[02:57] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:02] Go to https://www.marketingschool.io to learn more!
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How to Use AI-Produced Video #2287
23 november 2022 · 7 min
In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced videos, our favorite tools, and how to use them!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Use AI-Produced Video.
[00:25] Learn about Imagen, Google’s new text-to-image diffusion model.
[00:58] How text-to-image AI will help companies save money on the video editing process.
[02:14] Examples of companies that are providing the tools for AI-generated content.
[03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:03] Go to https://www.marketingschool.io to learn more!
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Imagen
Runway
Stable Diffusion
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How Any Company Can Leverage Influencer Marketing #2286
22 november 2022 · 6 min
In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. Tune in to learn more about what influencer marketing can do for you!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How Any Company Can Leverage Influencer Marketing.
[00:25] How enlisting influencers can reinvigorate your company.
[01:19] Examples of how WWE have used celebrities and influencers on their shows.
[03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:20] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[03:28] Go to https://www.marketingschool.io to learn more!
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How Becoming a Media Company Helps You Fight Algorithm Updates #2285
21 november 2022 · 7 min
In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How Becoming a Media Company Helps You Fight Algorithm Updates.
[00:30] How media companies like The Hustle and Morning Brew achieved success.
[01:19] Why being a media company will lead more people to your content.
[01:59] Why you don’t need to be in the media creation business to create content about your product.
[03:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:48] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
The Hustle
Morning Brew
HubSpot
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The Main Metrics You Should Track With Your SEO Campaign #2284
20 november 2022 · 6 min
In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what they should be prioritizing instead.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Main Metrics You Should Track With Your SEO Campaign.
[00:27] What most companies focus on when they track SEO campaigns.
[01:02] The metrics that most companies are neglecting to track.
[01:31] When and how to measure impressions and conversions.
[01:43] How some of the most successful companies invest in SEO.
[02:28] The most important metrics for tracking your SEO campaign.
[03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:31] Go to https://www.marketingschool.io to learn more!
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Just Keep The Main Thing The Main Thing #2283
19 november 2022 · 6 min
In episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d like to pursue, but when you split your focus, it tends to come at a cost. The same is true for companies. Listen to today’s episode to learn more about why you should focus on what you are known for and nurture your main ‘thing’ instead of being distracted by multiple pursuits!
TIME-STAMPED SHOW NOTES: Lees meer[00:25] Today’s topic: Just Keep The Main Thing The Main Thing.
[00:39] Why you should focus on what you are known for.
[00:53] Our advice for companies that are just starting out.
[02:00] Why larger companies can afford to experiment.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:26] Go to https://www.marketingschool.io to learn more!
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The Best Way to Learn Marketing is to Work at an Agency #2282
18 november 2022 · 7 min
In episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain when you work at an agency, like being exposed to larger accounts, forming new friendships, and learning from your peers. Tune in as we discuss the benefits of working at an agency and everything the experience has to offer!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: The Best Way to Learn Marketing is to Work at an Agency.
[00:38] What Eric learned from working at an agency.
[01:26] How working at an agency allows you to access data across different industries.
[02:02] The importance of learning how to adapt.
[02:55] How working at an agency gives you access to training and allows you to grow.
[03:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:38] Go to https://www.marketingschool.io to learn more!
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An Early Sign Your SEO Isn't Working #2281
17 november 2022 · 5 min
In episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should be in it for the long haul. However, that doesn’t mean you can’t see results and traction early on in the process. Tune in to learn how to measure your SEO and determine whether or not it’s working!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: An Early Sign Your SEO Isn't Working.
[00:25] Why SEO is a slow and steady process.
[00:51] How to use impressions to see whether your SEO is working.
[02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:15] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Search Console
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Why Marketing Videos on Your Homepage Aren't the Best Idea #2280
16 november 2022 · 6 min
In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren't the best idea. If you need a two-minute video to explain what your company does, it will have an adverse effect on your conversion rate. To learn more about posting marketing videos on your home page and what they say about your copy, make sure you tune in today!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why Marketing Videos on Your Homepage Aren't the Best Idea.
[00:30] Why you shouldn’t need an explainer video to describe what you do.
[01:06] How explainer videos decrease conversions.
[01:15] What explainer videos can teach you about the quality of your copy.
[03:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:21] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
vidIQ
HubSpot
Ahrefs
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How to Hire A-Player Marketers #2279
15 november 2022 · 8 min
In episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendations on how to choose A-player marketers amidst a sea of applicants!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Hire A-Player Marketers.
[00:25] The benefits of hiring someone who has already accomplished what you need.
[01:38] Why finding someone who is a good culture fit is important.
[01:54] How to hire for outcomes.
[02:20] The importance of creating a good job description.
[03:38] How to hire interns and find the right fit for mid-level roles.
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:43] Go to https://www.marketingschool.io to learn more!
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37Signals
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Why MrBeast Thinks Podcasts Are Overpowered #2278
14 november 2022 · 7 min
In episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been featured on multiple podcasts. Learn about his recent statements about podcasting and why the medium has so much to offer!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Why MrBeast Thinks Podcasts Are Overpowered.
[00:25] Some context around MrBeast’s recent statements around podcasts.
[01:54] The current state of podcasts and how it’s growing.
[02:12] Why you should create a podcast if you don’t currently have one.
[02:28] The incredible retention rate that podcasts have compared to other mediums.
[03:39] Why advertising converts so well on podcasts.
[04:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:32] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
MrBeast on YouTube
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Which Social Channels Will Drive More or Less Traffic in 2023 #2277
13 november 2022 · 9 min
In episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how YouTube’s algorithm changes will affect you, what LinkedIn has planned, and much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Which Social Channels Will Drive More or Less Traffic in 2023.
[00:25] What we expect from Twitter in 2023.
[01:05] How YouTube’s algorithm is changing and the impact it will have.
[02:36] An overview of the amount of traffic you can expect to generate from LinkedIn.
[03:46] Why TikTok has the potential to grow in 2023.
[04:51] How Facebook and Instagram will continue in 2023.
[05:35] What we predict for Pinterest and Snap in 2023.
[05:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:00] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Twitter
YouTube
LinkedIn
TikTok
Instagram
Facebook
BeReal
Pinterest
Snap
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How to Make The Most Out Of Conferences #2276
12 november 2022 · 8 min
In episode #2276, Neil and Eric talk about how to make the most out of conferences. 2022 saw a surge in in-person conferences, and many of us are a bit rusty when it comes to networking after the heights of lockdown and the COVID-19 pandemic. To hear some great tips on how to make the most out of conferences, and make great connections, be sure to press play now!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Make The Most Out Of Conferences.
[00:25] What Eric is doing to prepare for his next conference in Dublin.
[00:43] The benefits of becoming a speaker, even if it’s on a panel.
[01:26] How you can use apps at conferences to connect with people.
[02:13] Identify your goals and use your time at conferences accordingly.
[04:32] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:40] Go to https://www.marketingschool.io to learn more!
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Our Favorite Way to Grow Faster On YouTube #2275
11 november 2022 · 6 min
In episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to grow your YouTube channel, but often it helps to only focus on one or two. Find out how we are growing our channels and why they are so effective!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s Topic: Our Favorite Way to Grow Faster On YouTube.
[00:25] An overview of Eric’s YouTube channel.
[00:37] The key error that Eric made with his YouTube channel.
[01:17] Why consistency is so important.
[01:47] Learn about Neil’s favorite way to grow on YouTube.
[03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:31] Go to https://www.marketingschool.io to learn more!
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YouTube
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How To Run The Perfect Marketing Meeting #2274
10 november 2022 · 10 min
In episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is more. Tune in for our rundown of how to make sure your marketing meetings are productive, practical, and efficient, and leave your team feeling aligned and inspired!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How To Run The Perfect Marketing Meeting.
[00:25] How to ensure that your marketing team is aligned.
[01:35] What you can do to make marketing meetings more productive.
[02:51] How Jeff Bezos approaches his marketing meetings.
[03:13] Ensuring your meetings have an objective and solve a problem.
[03:50] How to give people the opportunity to give feedback on meetings.
[03:59] The value of tracking how much money you are spending on meetings.
[06:21]That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:24] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[06:36] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Traction: Get a Grip on Your Business
Chorus.ai
Gong
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