Alle afleveringen van Marketing School - Digital Marketing and Online Marketing Tips – pagina 23 van 68

Where To Get Winning Content Ideas #2273

9 november 2022 · 6 min

Afspelen

In episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is all about being relevant. Tune in to hear about our favorite tools, and learn how they can inspire you and ensure that your content gets seen by the right audience! Lees meer

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where To Get Winning Content Ideas.

[00:26] Why we love using Quora to understand what is popular.

[01:27] How vidIQ can help you create excellent content on YouTube.

[02:31] Using social media and comments to get content ideas around trends.

[03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[03:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Quora

Google Suggest

AnswerThePublic

vidIQ

Google Trends

Exploding Topics

Ubersuggest

Instagram

TikTok

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This is What's Causing Your Ads to Struggle #2272

8 november 2022 · 7 min

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In episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate optimization, how to test your adverts, and what it takes to stay on top of the latest trends!
TIME-STAMPED SHOW NOTES: Lees meer

[00:20] Today’s topic: This is What's Causing Your Ads to Struggle.

[00:25] Why conversion rate optimization (CRO) is integral to the success of your ads.

[01:25] How to use Facebook ad library for research and inspiration.

[01:55] Stay informed on the best practices for CRO.

[02:19] The best tools for doing ad research on different platforms.

[02:38] Why marketing is becoming more challenging.

[03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[03:47] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Facebook Ad Library

Ahrefs

Semrush

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Marketing Lessons Learned From Amazon #2271

7 november 2022 · 8 min

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In episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon does that most people don’t think about and how these decisions have benefitted the company. Discover why putting your customers first is so radical, the unexpected benefits of offering more products and services, and how these lessons have made Amazon the giant it is today!
TIME-STAMPED SHOW NOTES: Lees meer

[00:20] Today’s topic: Marketing Lessons Learned From Amazon.

[00:25] How having more products and services impacts your traffic and revenue.

[01:13] Why Amazon is arguably the most customer-centric company in the world.

[01:33] Amazon’s repeated investment in its own business ventures.

[02:25] Why Amazon is willing to lose money in the short term.

[03:53] Once your audience is big enough, you are essentially an ad company.

[04:36] Why transparency is such a powerful marketing tool.

[05:23] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[05:29] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Amazon

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How We're Growing This Podcast To 100M Downloads #2270

6 november 2022 · 8 min

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In episode #2270, Neil and Eric talk about how they’re growing this podcast to 100M downloads. There are more podcasts than ever to compete with, but that doesn’t mean you can’t stand out from the crowd and increase your downloads. Find out how to use evergreen content to increase your downloads over time, what YouTube can do for your discoverability, and much more!
TIME-STAMPED SHOW NOTES: Lees meer

[00:20] Today’s topic: How We're Growing This Podcast To 100M Downloads.

[00:29] How to curate your podcast subjects to ensure more listens.

[00:53] Why you should regularly include evergreen episodes that do well in the long run.

[01:34] How to use YouTube to increase your discoverability.

[02:38] Examples of how you can increase your topics.

[03:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[04:49] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

YouTube

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Eric Goes Back to School: Does College Help You Become a Better Entrepreneur #2269

5 november 2022 · 10 min

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In episode #2269, Neil and Eric talk about Eric going back to school and ask whether college helps you become a better entrepreneur. Tuning in you’ll learn about the Entrepreneurial Master's Program that Eric joined through his Entrepreneurs’ Organization membership and what he gained from the experience. We discuss some of Eric’s biggest takeaways, including the importance of having an X factor, how to identify yours, and the networking potential of joining a course!
TIME-STAMPED SHOW NOTES: Lees meer

[00:25] Today’s topic: Eric Goes Back to School: Does College Help You Become a Better Entrepreneur?

[00:27] Learn about the Entrepreneurial Master's Program that Eric joined.

[00:37] The Entrepreneurs’ Organization (EO) and its benefits.

[02:04] What Eric has learned from the Entrepreneurial Master's Program thus far.

[02:31] How one company found its X factor and transformed its business.

[03:24] The networking benefits of joining a program like this.

[04:15] Eric discusses whether he’d recommend this course to someone who wants to become a better entrepreneur.

[06:29] Visit https://live.levelingup.com/founders for information on our Private Founder's Events!

[06:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[06:44] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Entrepreneurs’ Organization

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3 Things We Are Excited About in 2023 #2268

4 november 2022 · 9 min

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In episode #2268, Neil and Eric talk about 3 things they are excited about in 2023. 2022 has been a tumultuous year, from the war in Ukraine, to supply chain disruptions, to widespread uncertainty in the economy. But it’s not all doom and gloom. In today’s episode, we break down how these events are impacting the world and the three surprising things we are excited about for 2023.
TIME-STAMPED SHOW NOTES: Lees meer

[00:20] Today’s topic: 3 Things We Are Excited About in 2023.

[00:25] Why a bad economy can present exciting business opportunities.

[02:04] An overview of how silicon valley has influenced hiring practices in other industries.

[03:11] Why Eric is excited about YouTube in 2023.

[03:40] Neil’s thoughts on international expansion and why he’s excited about it.

[04:32] Understanding asymmetrical expansion.

[05:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[05:44] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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The Simplest Way to Grow Your Business #2267

3 november 2022 · 6 min

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In episode #2267, Neil and Eric talk about the simplest way to grow your business. The internet has played an integral part in how people across the world experience globalization, and has facilitated the growth of countless businesses. Tune in to learn about the simplest method for expanding your reach and growing your business!
TIME-STAMPED SHOW NOTES: Lees meer

[00:20] Today’s topic: The Simplest Way to Grow Your Business.

[00:25] How to use international expansion to transform your business.

[00:32] What MrBeast did to appeal to an international audience.

[00:41] How Neil expanded his ad agency across the globe.

[03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[03:04] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

MrBeast on YouTube

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Counterintuitive YouTube Growth Tips #2266

2 november 2022 · 8 min

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In episode #2266, Neil and Eric talk about counterintuitive YouTube growth tips. Tuning in you’ll hear about some of the most surprising methods you can use to elevate your channel, from finding your optimal length to writing attractive headlines. Discover how the YouTube algorithm is evolving, what type of content users prefer, and why likes and subscribers don’t matter nearly as much as you may think!
TIME-STAMPED SHOW NOTES: Lees meer

[00:20] Today’s topic: Counterintuitive YouTube Growth Tips.

[00:25] How YouTube’s algorithm understands which video length you prefer.

[01:01] Why you should generate your own transcripts.

[01:47] Why your number of likes and subscribers don’t matter as much as you may think.

[02:29] What you need to know about clickbait headlines.

[03:03] The value of translating your videos.

[03:34] How much you should invest in your production quality.

[04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[04:45] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

YouTube

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How AI Is Completely Changing The Marketing Game #2265

1 november 2022 · 8 min

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In episode #2265, Neil and Eric talk about how AI is completely changing the marketing game. AI has been doing some pretty astonishing things lately, from generating intricate conversations to magnificent artworks. And its proficiency in creating visuals from text prompts has left many people wondering how this technology is going to impact different industries. Tune in as we discuss these exciting advancements and how it is changing the marketing game!
TIME-STAMPED SHOW NOTES: Lees meer

[00:20] Today’s topic: How AI Is Completely Changing The Marketing Game.

[00:25] An outline of text-to-video technology and how it works.

[03:21] How AI can assist your creative team.

[04:01] The impact that AI could have on marketing in the long run.

[04:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[04:32] Visit https://live.levelingup.com for information on our Private Founders Events!

[04:46] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Stable Diffusion

Jasper

Neuralink

Open Source

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How To Grow A Podcast FAST In 2023 #2264

31 oktober 2022 · 9 min

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In episode #2264, Neil and Eric talk about how to grow a podcast fast in 2023. Podcasts have grown exponentially over the past several years and show no signs of slowing down. Tune in to learn how you can grow your podcast over a short period of time and become more competitive in 2023!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Grow A Podcast FAST In 2023.
[00:35] How to use short-form content to increase your discoverability.
[01:20] SEO tactics and how they can help you grow your podcast.
[01:54] What keyword research can do for your podcast growth.
[02:58] How interviewing established figures can boost your traffic.
[03:53] Why you should make all your past episodes available in your feed.
[04:51] Our advice on how to run ads and impressions on other podcasts.
[06:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:12] Go to https://www.marketingschool.io to learn more! Lees meer

Links Mentioned in Today’s Episode:

The Diary Of A CEO with Steven Bartlett Podcast
Ubersuggest
Logan Paul on YouTube
MrBeast on YouTube
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Why Podcasts Are A Huge Growth Hack for 2023 & Beyond #2263

30 oktober 2022 · 7 min

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In episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023 & beyond. We break down the challenges of discoverability in podcasting, how to get your voice out there, why consistency is key, and what we’ve learned from building this podcast. Tune in now to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Podcasts Are A Huge Growth Hack for 2023 & Beyond.
[00:27] The challenges of discoverability in podcasting and how to increase yours.
[00:56] What we can learn from the Andrew Tate model.
[01:34] The current level of competition you can expect when you enter podcasting.
[03:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:56] Go to https://www.marketingschool.io to learn more! Lees meer

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How to Get On The First Page Of Google Instantly #2262

29 oktober 2022 · 6 min

Afspelen

In episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it for the long haul if you want to see big, consistent returns. But that doesn’t mean you can’t institute effective strategies to get fast results. Tune in for insightful tips and practical strategies on how to rank on the first page of Google quickly and efficiently!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Get On The First Page Of Google Instantly.
[00:25] How to use Google News to rapidly increase your traffic.
[00:57] What you can do to utilize trends and ‘newsjacking’.
[01:33] Understanding how Google serves its customers.
[02:01] How to capitalize on opportunities for international expansion through Google.
[03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:20] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meer

Exploding Topics
My First Million Podcast
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25 oktober 2022 · 37 min

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Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new possibilities in animation, and much more, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:35] Introducing Josh Robbins, Founder of immi.io.
[01:56] Learn about the animation tool, immi.io, and how it was founded.
[04:15] The many ways that immi.io can be used in Creator Mode, from karaoke to real estate.
[04:41] Learn about the streaming service that they will be launching next month.
[06:11] What Josh expects from this technology in the long term.
[07:11] The immersive world that Josh is building with his partners at AMGI studios.
[08:34] Josh’s approach to marketing and how they are creating more awareness.
[12:45] The concept of digital ownership and how it has been facilitated by Web3.
[14:41] Josh’s predictions for the future worth of NFTs like Crypto Punks.
[16:46] An overview of the brands that AMGI is currently working with.
[17:17] The exciting potential partnerships between AMGI and entertainers like Coldplay and prominent K-Pop groups.
[19:2… Lees meer

Neil & Eric's Marketing Software Stack #2258

24 oktober 2022 · 7 min

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In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to learn more about Canva, Sprout Social, Supermetrics, and many more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Neil & Eric's Marketing Software Stack.
[00:34] Analytics tools Eric uses; Mutiny, Typefully, Shield, and Sprout Social.
[01:15] Some of Neil's analytic tools: Canva, vidIQ, ClickFrog, and more.
[01:58] A little about Salesforce, Convertkit, and Canva.
[02:21] More tools for email and content creation.
[02:51] Bonus tool recommendation: Loom.
[03:33] SimilarWeb, Ubersuggest, Supermetrics, and a few more Google tools!
[03:57] That’s it for today!
[04:01] Go to https://www.marketingschool.io to learn more! Lees meer

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Mutiny

Typefully
Shield
Sprout Social
ClickFrog
vidIQ
Canva
Convertkit

Salesforce
Gong

Mixmax
Droplr
Bubbl
Loom
BrowserStack
SimilarWeb
Ubersuggest
Supermetrics

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We Ran A Poll To Determine The Most Valuable Social Channel #2257

23 oktober 2022 · 8 min

Afspelen

In episode #2257, we talk about the poll we ran to determine the most valuable social channel. Across the different platforms, the highest value was attached to YouTube, and it is not hard to see why. With that being said, each site has its merits and there is nothing to stop you from pursuing an omnichannel approach to maximize the reach of your content. Tune in to hear about some suggestions!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: We Ran A Poll To Determine The Most Valuable Social Channel.
[00:25] The context of the poll and its findings.
[01:00] Value of channels depends on the kind of business you are in.
[01:32] We recommend an omnichannel approach to get as much play as possible
[01:59] Looking at some comparative YouTube stats.
[03:01] Subscriber count is not everything, topics are also important.
[03:49] Creating great content that appeals to the masses.
[04:31] That is it for today!
[04:24] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meer

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VidIQ
Alex Hormozi
Codie Sanchez
Joe Pompliano

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How To Get Better At Marketing In 2023 #2256

22 oktober 2022 · 7 min

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In episode #2256, Neil and Eric talk about how to get better at marketing in 2023. Tuning in, you’ll hear our tips and strategies for how to improve your marketing, along with recommendations for resources that can help you discover what works and what doesn’t. We also discuss the value of live marketing events, how to run experiments, and why internships can teach you so much. You won’t want to miss this episode!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Get Better At Marketing In 2023.
[00:45] Resources you can use to improve your marketing skills.
[01:27] What you can learn from live marketing events.
[01:56] How to run one experiment a week to improve your marketing.
[02:11] Communities you can join to share and discover effective marketing strategies.
[03:07] The value of internships.
[03:50] Visit https://marketingschool.io/jobs to access our jobs board!
[04:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:10] Go to https://www.marketingschool.io to learn more! Lees meer

Links Mentioned in Today’s Episode:

Online Marketing Made Easy Podcast
Vanessa Lau on YouTube
Neil Patel on YouTube
Traffic ThinkTank
Marketing School Jobs Board
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How To Build A Billion Dollar Network #2255

21 oktober 2022 · 9 min

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In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along with lessons they’ve learned throughout their careers. They elaborate on how to grow your network in the long term by providing value, hosting live events, and more. For top tips and key insights into this important topic, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Build A Billion-Dollar Network.
[00:59] Why it takes a long time to build a billion-dollar network.
[01:10] The importance of creating value if you want to build your network.
[01:40] How to give without trying to get back.
[01:49] Why you should focus on being interested in other people.
[03:33] How to kickstart your podcast by interviewing other people.
[04:39] The value of live events.
[05:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:33] Visit https://www.levelingup.com/founders/ for information on our Private Founders Events!
[05:43] Go to https://www.marketingschool.io to learn more! Lees meer

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Can Engagement Pods Skyrocket Your Audience Growth? #2254

20 oktober 2022 · 7 min

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In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically changed over the course of the last decade, and so have the role of engagement pods. Tune in as we discuss the role of engagement pods today, whether they are still effective, and which platforms they are best suited for. Press play now to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Can Engagement Pods Skyrocket Your Audience Growth?
[00:26] An overview of engagement pods and how they function.
[00:49] Whether or not engagement pods are still effective in this day and age.
[02:13] The platforms that respond best to engagement pods.
[03:04] The real trick to continually seeing returns on your engagement pods.
[03:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:36] Go to https://www.marketingschool.io to learn more! Lees meer

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TCG bets $100M On Finding The Next 'Mr. Beast' #2253

19 oktober 2022 · 7 min

Afspelen

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We also delve into Mr. Beast’s brand, why his outsized influence is akin to being a media company, and why being an influencer isn’t always as profitable as it seems. For all this and more, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: TCG bets $100M On Finding The Next 'Mr. Beast'.
[00:25] Learn about TCG, a private equity firm, and who they invest in.
[00:38] An overview of Mr. Beast, his channels, and his stature on YouTube.
[01:25] Why being an influencer isn’t always as profitable as it may seem.
[02:16] How Mr. Beast invests well and deploys sponsorship dollars into his videos.
[04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:11] Go to https://www.marketingschool.io to learn more! Lees meer

Links Mentioned in Today’s Episode:

TCG
Night Media
Mr. Beast on YouTube
Logan Paul on YouTube
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Building a Skool Community with Sam Ovens #2252

18 oktober 2022 · 13 min

Afspelen

In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam’s advice on how to create effective synergy between your cash flow and your assets, why it helps to become comfortable with debt, and how he was able to build his company without investors and as a result only be accountable to himself. He also expands on how you can change your products while keeping your brand consistent, why Masterminds are so important and why he loves them so much!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Building a Skool Community with Sam Ovens.
[00:35] Get to know our guest, Sam Ovens.
[00:51] Sam’s fundamental advice to his mastermind members.
[01:45] How to create good synergy between cash flow and assets.
[02:07] Why the best investment is in your own business.
[04:20] How Sam was able to create his companies without investors.
[04:36] An overview of Sam’s current business expenses.
[05:39] Why your brand can stay constant even when you change your products.
[06:26] Learn why Sam’s mastermind is so successful and how it has helped its clients.
[08:35] How Sam differentiated himself to build Consulting.com.
[09:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[09:24] Visit https://live.levelingup.com for information on our Private Founders Events!
[09:51] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meer

Sam Ovens
Skool
Consulting.com
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How to Grow a Media Company (led by Erik Rivera) #2251

17 oktober 2022 · 10 min

Afspelen

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Erik Rivera on How to Grow a Media Company.
[00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months.
[00:55] An introduction to the topical authority framework and how it works.
[01:34] How to find the keywords to create your content around.
[02:59] Other tools to help you finalize your roadmap to being an authority on your subject.
[03:30] Why you should publish your content all at the same time.
[04:20] An introduction to the digital PR framework.
[05:04] How to find trending topics to intersect with the topic you cover.
[05:25] The value of running a data-driven survey.
[05:38] How to find and reach out to journalists that cover your topic
[06:05] Find out more about the Leveling Up Founders Event at live.levelingup.com.
[06:36] That’s it for today! Don’t forget to rate, review, and subscribe!
[06:43] Go to https://marketingschool.io/ to learn more! Lees meer

Links Mentioned in Today’s Episode:

Erik Rivera

Ahrefs
Keyword Insights
Clearscope
Surfer SEO
Google Trends
BuzzSumo

PollFish
Muck Rack

lemlist
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Learn more about …

Leveling Up Your Personal Brand & Building Influence with Chris Do #2250

16 oktober 2022 · 14 min

Afspelen

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience, why branding is all about impression management, and how you can elevate your personal brand through intentional work. For top tips and profound insights on how to master your branding strategy, make sure you press play now!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Leveling Up Your Personal Brand & Building Influence.
[00:35] Get to know our guest, Chris Do, a loud introvert and recovering graphic designer!
[00:58] Why Chris identifies as a teacher, not an influencer.
[02:22] How Chris started making YouTube content and how the decision changed his career.
[03:34] Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization.
[05:13] Understanding what constitutes a strong brand.
[07:19] Why everyone has an unintentional personal brand and how to build yours intentionally.
[09:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[09:39] Visit https://live.levelingup.com for information on our Private Founders Events!
[10:08] Go to https://www.marketingschool.io to learn more! Lees meer

Links Mentioned in Today’s Episode:

Chris Do on LinkedIn
The Futur

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

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Pricing and Retention Strategies (led by Patrick Campbell) #2249

15 oktober 2022 · 9 min

Afspelen

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Patrick Campbell on Pricing and Retention Strategies
[00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?”
[01:20] Why you should raise your prices if your NPS is over 20.
[01:32] How to raise your prices and suggestions around messaging.
[02:46] The most important point to include in your messaging.
[03:13] The importance of add-ons.
[03:48] Price localization: why you should have different prices for different regions.
[04:14] Why you should cap discounts at 15%
[04:32] Why 15 - 20% of your new monthly revenue should come from your existing user base.
[04:57] Patrick’s closing words on cuddling with the chaos.
[05:19] Find out more about the Leveling Up Founders Event at live.levelingup.com Lees meer

[05:50] That’s it for today! Don’t forget to rate, review and subscribe!
[05:56] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Patrick Campbell

ProfitWell
Paddle
Find out more about the Leveling Up Founders Event at live.levelingup.com
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Ultimate Hot Seat Session with Eric and Neil #2248

14 oktober 2022 · 15 min

Afspelen

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil answers questions from our audience and shares his insights on what he’s learned from running an agency as well as what it took for him to reach this point. We also discuss how to be an effective leader, why you shouldn’t let society dictate your decisions, and how to hone in on what you want to establish as the core of your business going forward. To learn more about what our events are all about, press play now!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Ultimate Hot Seat Session with Eric and Neil.
[00:20] Learn about the Leveling Up Founders Event.
[00:43] How Leaders like Dharmesh Shah and Neil Patel operate in their zone of genius.
[01:47] Why running a successful company takes time.
[02:06] The greatest difficulties of running an agency.
[03:36] An outline of how to build courses and run masterminds.
[05:25] How Neil founded his agency.
[08:30] Why you should focus on what you enjoy doing.
[10:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[10:25] To learn more about the Leveling Up Founders Event, visit https://live.levelingup.com/.
[10:54] Go to https://www.marketingschool.io to learn more! Lees meer

Links Mentioned in Today’s Episode:

Inbound
Leveling Up Mastermind
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What's Happening with Marketing in this Economy #2247

13 oktober 2022 · 5 min

Afspelen

In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companies to cut marketing costs, but does this mean you should too? Tune in to find out why swimming against the tide can sometimes be the best plan!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What's Happening With Marketing in this Economy.
[00:26] Current cutbacks in light of the stock market movements and inflation.
[00:52] How to take this information and make the best decisions for your business.
[01:14] When to stick with your marketing budget and plan despite the dips.
[01:59] Bucking the trends and spending more when others are not!
[02:07] That’s it for today!
[02:13] Go to https://www.marketingschool.io for more resources. Lees meer

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Warren Buffett

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Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246

12 oktober 2022 · 9 min

Afspelen

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Ayman Abdullah on Advanced Hiring Techniques.
[00:43] The playbook used by some of the best companies in the world that nobody talks about.
[00:55] How to find the people willing and able to be promoted into the role you’re recruiting for.
[01:29] Why if you want a specific VP, you should hire them as an advisor.
[01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar.
[02:19] How to relieve the pressure on your team if you can’t find the right candidate.
[02:33] Why you shouldn’t be too passive in the hiring process.
[02:49] Why you should never underpay.
[03:49] How people who interview well don’t necessarily make the best hires.
[04:07] Why skills tests should be part of your hiring process.
[05:04] Why hiring is your number one job as a CEO.
[05:16] Find out more about the Leveling Up Founders Event at live.levelingup.com Lees meer

[05:47] That’s it for today! Don’t forget to rate, review and subscribe!
[05:54] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Ayman Abdullah
AppSumo
Find out more about the Leveling Up Founders Event at live.levelingup.com

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Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245

11 oktober 2022 · 6 min

Afspelen

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels.
[00:29] What the statistics show us currently.
[00:44] Other features on Instagram, and why TikTok is not necessarily winning.
[01:35] Repurposing content and maximizing your reach across the platforms.
[01:48] Meta's numbers around engagement with Reels.
[02:20] Why we recommend posting to YouTube Shorts.
[02:51] The benefits of the social media sites copying each other.
[03:14] That’s it for today!
[03:19] Go to https://www.marketingschool.io for more resources. Lees meer

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Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi #2244

10 oktober 2022 · 14 min

Afspelen

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to hear a breakdown of how Acquisition.com helps its clients along with Leila’s top insights on marketing and sales, and why it’s so important to optimize before your scale!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Operating Lessons from Building The $110M Acquisition.com Machine.
[00:25] Get to know today’s guest, Leila Hormozi, Managing Partner and COO of Acquisition.com.
[00:35] Learn about Acquisition.com’s three-step mechanism.
[00:58] An overview of what it’s like to partner with Acquisition.com.
[01:11] The value of optimizing before you scale a company.
[01:41] How Acquitision.com helps companies optimize.
[02:35] Examples of what most companies need to optimize.
[04:37] How customers that are reached through organic marketing differ from those reached through paid marketing.
[09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[10:03] Visit https://live.levelingup.com for information on our Private Founders Events!
[10:30] Go to https://www.marketingschool.io to learn more! Lees meer

Links Mentioned in Today’s Episode:

Leila Hormozi on LinkedIn
Leila Hormozi on Instagram
Acquisition.com
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Here's How Starbucks Is Embracing NFTs #2243

9 oktober 2022 · 7 min

Afspelen

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs.
[00:39] Updates on Starbucks' recent partnership with Polygon.
[00:52] Thoughts on why Starbucks is taking these steps right now.
[01:52] The example that Starbucks is setting for embracing new tech.
[02:55] Some of the exciting avenues that are emerging from this partnership.
[04:16] That’s it for today!
[04:21] Go to https://www.marketingschool.io for more resources. Lees meer

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Starbucks

Polygon

Jeff Bezos

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Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242

8 oktober 2022 · 9 min

Afspelen

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine.
[00:41] What inspired Codie to depart from M&A to create content and how it blew up?
[02:01] How content is the new leverage and its misunderstood value?
[02:19] The four types of leverage and how they came into existence.
[03:02] The 21st-century type of leverage: attention.
[03:23] Why having a personal brand is essential to using leverage to its maximum potential.
[03:49] The power of attention arbitrage.
[04:39] Why and how you should grow on the internet without dancing like a teenager.
[05:07] Why Cody is focusing more on the why than the how.
[05:31] The problem of people not spending enough time on content.
[05:52] Find out more about the Leveling Up Founders Event at live.levelingup.com.
[06:22] That’s it for today! Don’t forget to rate, review and subscribe!
[06:29] Go to https://marketingschool.io/ to learn more! Lees meer

Links Mentioned in Today’s Episode:

Codie Sanchez
Find out more about the Leveling Up Founders Event at live.levelingup.com

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How to Throw a Slam Dunk Live Event #2241

7 oktober 2022 · 8 min

Afspelen

In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your way. Tune in to learn more about where to put your energy, how high to aim, and selecting the right people to show up!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Throw A Slam Dunk Live Event.
[00:27] The event that Eric recently threw in Beverly Hills.
[01:17] Breaking down the priorities of events, and why people are the main focus.
[02:17] Creating an event that has space for connection, collaboration, and elevation.
[03:22] Why filtering the attendees can the boost the value on offer.
[04:04] Reasons to attend different size events to spread a wider net.
[04:32] The infrastructure and planning that goes into something memorable.
[05:15] That is it for today!
[05:20] Go to https://www.marketingschool.io for more resources.
Links Mentioned in Today’s Episode: Lees meer

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Leveling Up Mastermind

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The $100M Brand Building Playbook with Alex Hormozi #2240

6 oktober 2022 · 12 min

Afspelen

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The $100M Brand Building Playbook.
[01:08] Learn how our guest, Alex Hormozi, first started building and selling companies.
[03:55] How Alex founded Acquisition.com.
[04:28] The story of how Alex obtained the domain name for Acquisition.com.
[05:48] Alex’s attitude to his wardrobe and why he is a practical dresser.
[07:52] Alex’s brand-building playbook and an overview of their current online reach.
[08:26] Why it’s faster to buy rather than build.
[09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:24] Visit https://live.levelingup.com for information on our Private Founders Events!
[03:24] Go to https://www.marketingschool.io to learn more! Lees meer

Links Mentioned in Today’s Episode:

Alex Hormozi on Linkedin
Alex Hormozi on YouTube
Acquisition.com
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How Event Based Tokens Will Change Marketing #2239

5 oktober 2022 · 6 min

Afspelen

In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more!
TIME-STAMPED SHOW NOTES:
[00:23] Today’s topic: How Event-Based Tokens Will Change Marketing.
[00:28] Unpacking the meaning and potential of event-based tokens.
[01:30] Building a community and having fun while doing it!
[01:57] The difference between tokens and charging dollars.
[02:56] Examples of how we become tied to communities.
[03:12] That is it for today!
[03:20] Go to https://www.marketingschool.io for more resources. Lees meer

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Leveling Up Podcast
Creators of Web3
Capital Camp

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Lessons and Strategies of Growing a 600K YouTube Channel (Vanessa Lau) #2238

4 oktober 2022 · 9 min

Afspelen

In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aiming towards as you grow yours!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Lessons and Strategies of Growing a 600K YouTube Channel with Vanessa Lau.
[00:44] The first lesson: pay attention to what is fueling growth for other people.
[01:21] Lesson two: Piggybacking on titles to get on “suggested”.
[02:34] The benefits of investing in third-party platforms like TubeBuddy.
[02:59] Why a higher click-through rate shouldn’t always be the goal.
[03:51] The next lesson: How to read your audience retention report.
[04:35] Why your intro should be 30 seconds or less.
[05:16] What you want to aim for when looking at your audience retention report.
[05:36] Find out more about the Leveling Up Founders Event at live.levelingup.com
[06:06] That’s it for today! Don’t forget to rate, review and subscribe!
[06:13] Go to https://marketingschool.io/ to learn more! Lees meer

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Vanessa Lau

Vanessa Lau on Instagram

Vanessa Lau on YouTube
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TubeBuddy

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Recap of Eric's Leveling Up Founders LA Private Event #2237

3 oktober 2022 · 7 min

Afspelen

In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Recap of Eric's Leveling Up Founders LA Private Event.
[00:42] Neil's high points of the event: meeting amazing people, new learnings, and fun!
[02:00] Attracting attendees with great speakers, impressing them with the community atmosphere.
[03:18] Communicating different perspectives through the presentations.
[03:28] A few thoughts on future events.
[04:13] That’s it for today!
[04:15] Go to https://www.marketingschool.io/live to learn more! Lees meer

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Should You Work With SMB Clients? #2236

2 oktober 2022 · 6 min

Afspelen

In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea as some people say, and a few tips for making the most of this avenue.
TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: Should You Work With SMB Clients?
[00:25] Typical messaging about working with SMB clients.
[00:46] A few things to keep in mind about reducing churn and ensuring growth.
[02:00] The skillset associated with working with SMB clients.
[02:46] That’s it for today!
[03:24] Go to https://www.marketingschool.io to find more episodes.
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Our Framework For Scheduling Social Content #2235

1 oktober 2022 · 7 min

Afspelen

In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more.
TIME-STAMPED SHOW NOTES:
[00:23] Today’s topic: Our Framework For Scheduling Social Content.
[00:37] Neil's process for his different forms of content, and the parts he outsources.
[02:25] Eric's team's scheduling process and how Sprout Social fits into this.
[03:31] Why podcasts are the easiest kind of content to schedule.
[02:35] A reminder to go check out our YouTube channel!
[03:50] That’s it for today!
[03:53] Go to https://www.marketingschool.io/improve to help us get better.
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Sprout Social

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How We Stay Focused To Achieve The Best Marketing Results #2234

30 september 2022 · 8 min

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In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results.
[00:34] Focusing on continually causing compounded growth.
[01:42] Tackling one big thing every day.
[03:48] Why focus is so important and the mistakes we made early on.
[04:27] That’s it for today!
[04:38] Go to https://www.marketingschool.io to learn more.
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RescueTime

The ONE Thing

Rize
Joe Hruska

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How Generative Search Will Change Marketing Forever #2233

29 september 2022 · 7 min

Afspelen

In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Generative Search Will Change Marketing Forever.
[00:28] The conversation that sparked this episode.
[01:53] What will change in the realm of content creation with these advances?
[02:49] Why you should start playing around with this technology now.
[03:30] That’s it for today!
[03:24] Go to https://www.marketingschool.io/live to learn more! Lees meer

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21 september 2022 · 6 min

Afspelen

In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn’t do business with your peers. Tune in to learn why this isn’t always true and how to choose a mastermind that will help you network and grow your business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The #1 Benefit of Joining a Mastermind Nobody Talks About.
[00:30] How masterminds can help you network.
[01:02] How to know when you should do business with your peers in a mastermind.
[02:58] Advice on how to choose a mastermind that will help you grow your business.
[03:20] Sign up for our mastermind at https://www.live.levelingup.com.
[03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:33] Go to https://www.marketingschool.io to learn more! Lees meer

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YPO
yWhales
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