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3 Reasons to Take One Day Off - Especially From the Screens #2224
20 september 2022 · 7 min
In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a way that we seem to perpetually be forced to interact with screens, whether it’s for work or leisure. We delve into the benefits of taking a break, and how spending time in nature can help you regenerate and be more calm and productive.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 Reasons to Take One Day Off – Especially From the Screens.
[00:32] The benefits of being in nature when you take a break from your screen.
[01:07] How getting away from your screen can help you be more productive.
[01:45] Learn about Eric’s morning routine and how it helps him achieve balance.
[03:15] Why setting aside time to do nothing is great for creativity.
[03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:47] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Dopamine Nation: Finding Balance in the Age of Indulgence
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7 Modern Marketing Tools That Will Make Your Life Easier #2223
19 september 2022 · 7 min
In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help you organize your swipe files, collaborate with clients, create content faster, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Modern Marketing Tools That Will Make Your Life Easier.
[00:30] How Foreplay will help you organize your swipe files.
[01:01] Save time on boring tasks with UiPath.
[01:18] Learn about the free conversion benchmarking tool, Varos.
[01:43] Discover Ubersuggest’s new free writing tool.
[02:07] Use Motion for better collaboration.
[02:49] Why Lemlist is a great tool for automating your outreach and cold emails.
[03:24] Learn about a great alternative to Loom and other organizational tools.
[04:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:07] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerForeplay
UiPath
Varos
Ubersuggest
Motion
Lemlist
Bubbles
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The One Thing Was the Biggest Hurdle in Our Business Career #2222
18 september 2022 · 6 min
In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and there are a lot of lessons to learn. Tune in as we discuss the key lessons we’ve uncovered about hiring and why it’s so important to find the right people!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The One Thing That Was the Biggest Hurdle in Our Business Career.
[00:27] The key lesson that Neil and Eric have learned about hiring.
[00:43] How to hire the right people.
[01:22] What the best leaders know about recruiting.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:22] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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3 Major Mindset Shifts That Changed Our Lives #2221
17 september 2022 · 9 min
In episode #2221, we talk about three major mindset shifts that changed our lives. Sometimes the biggest mindset shifts can happen due to external circumstances, like getting married or having kids, and you can’t always predict how they will shape you. To gain insight into the major mindset shifts that have had a significant impact on our lives, and how they happened, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 Major Mindset Shifts That Changed Our Lives.
[00:45] How Neil discovered that money isn’t everything.
[03:01] How Eric has seen Neil change since getting married and having kids.
[03:15] What Eric has learned from Warren Buffet and how it shifted his mindset.
[04:39] Why you don’t always need to give feedback.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:24] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to Build a $1M 1 Person Operation #2220
16 september 2022 · 7 min
In episode #2220, Neil and Eric discuss how to build a $1 million one-person operation. There are many benefits to having a smaller organization but if you want consistency, longevity, and the ability to potentially sell your business and create a much higher net worth, you need to hire people. Tune in as we discuss the pros and cons of companies of different sizes and what it truly means to run a $1 million one-person operation.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Build a $1M 1 Person Operation.
[00:25] The benefits of a smaller organization.
[00:51] Our preferences when it comes to the size of our organizations.
[01:13] Why having a small team isn’t necessarily the best way to run a business.
[02:02] How to create high leverage products without spending all your time on them.
[02:36] Examples of successful $1 million one-person operations.
[03:12] How running a one-person operation affects your longevity.
[04:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:17] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Nomad List
OKAY.com
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How Eric Sold Out 12,345 NFTs in 19 Minutes #2219
15 september 2022 · 6 min
In episode #2219, Neil and Eric talk about how Eric sold out 12,345 NFTs in 19 minutes. The world of crypto and NFTs moves fast. Gone are the days when you could do a launch selling profile pictures and make millions of dollars instantly without delivering anything of value. To find out what Eric did for his launch strategy and why he’s so proud of the product they’ve put out into the world, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Eric Sold Out 12,345 NFTs in 19 Minutes.
[00:36] Learn about the meta of NFTs.
[00:47] NFTs are currently experiencing a bear market; here’s what that means.
[00:56] How NFT launches have changed and the role of free minting.
[01:14] Why Eric is proud of the product he and his team have created.
[02:21] An overview of Goblintown and its freemium success story.
[03:13] Follow @levelingupNFT on Twitter to learn more!
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:25] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Goblintown
Leveling Up NFT on Twitter
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Is Now A Good Time To Sell Your Business? #2218
14 september 2022 · 7 min
In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the crypto crash to high inflation rates, to the war in Ukraine, there have been a lot of factors influencing our global economy. But what does this mean for you if you want to sell your business? Tune in as we break down where the economy is at, and how to know whether now is the right time for you to sell.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Is Now A Good Time To Sell Your Business?
[00:37] An overview of the macroeconomy in late August 2022.
[00:58] Ask yourself what amount of money would be enough before you decide to sell.
[02:15] Why you need to do what’s right for you, regardless of what others may think.
[03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:07] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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The Best Marketing Leaders Do This #2217
13 september 2022 · 6 min
In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t necessarily work for you, which is why you need to use all the tools at your disposal to continually experiment and find what is most effective for your context. Tune in today as we discuss what the best marketing leaders do and how their unique skill sets allow them to find what works for their company.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Best Marketing Leaders Do This.
[00:30] Why the best leaders are extremely data-driven.
[01:27] Delegation as a skill and why you need to master it as a leader.
[01:54] Why the best marketing leaders are also world-class recruiters?
[02:44] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
[02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:57] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Where You Should Be Focusing To Grow Fast On Social Right Now #2216
12 september 2022 · 6 min
In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are saturated with content, but there’s actually a lot of room for growth and opportunity to create engagement with your product. To learn more about which platforms you should be focusing on and why, make sure you press play now!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Where You Should Be Focusing To Grow Fast On Social Right Now.
[00:25] The platforms you should be focusing on if you want to grow fast.
[00:56] What TikTok and LinkedIn have in common and how engagement fuels virality.
[01:31] Tips on how to generate engagement and grow followers on LinkedIn.
[03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:33] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Facebook Fan Pages Are BACK?! #2215
11 september 2022 · 6 min
In episode #2215, Neil and Eric ask whether Facebook fan pages are back. The social media landscape has shifted dramatically since the early days of Facebook, especially with companies like Instagram and TikTok putting visual media at the forefront. Tuning in you’ll hear us discuss how Facebook pages are making a comeback and how to hook onto this trend!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Facebook Fan Pages Are BACK?!
[00:35] How the social media landscape has shifted and why Facebook fan pages are worth investigating.
[00:49] How engagement is increasing on Facebook fan pages, especially with video content.
[01:49] How Facebook is adapting to emulate TikTok.
[02:21] Check out https://www.marketingschool.io/jobs to see our job listings or post a job of your own!
[02:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:36] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
THE HOT SCRIPT FORMULA - Hosted by Sunny Lenarduzzi
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Are The Best Marketing Hires Going To Be Remote? #2214
10 september 2022 · 7 min
In episode #2214, Neil and Eric talk about whether the best marketing hires are going to be remote going forward. The COVID-19 pandemic has supercharged the remote working trend, but where do we stand now? Tune in as we discuss the future of remote work, the benefits of going hybrid, and how your offerings affect the type of talent you can attract for your business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Are The Best Marketing Hires Going To Be Remote?
[00:38] Our thoughts on Apple’s decision to return to work.
[00:53] Why we believe the future is hybrid.
[01:38] Why offering 100% flexibility attracts the best marketing hires.
[03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:36] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How Neil Works With No Direct Reports #2213
9 september 2022 · 7 min
In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you’re running a company, you need to understand those and hire accordingly. Tune in to learn about Neil’s strengths and weaknesses and how he has structured his company so that he doesn’t need to be a manager, and instead, can focus on what he's good at!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Neil Works With No Direct Reports.
[00:38] Learn how Dharmesh Shah, CTO of HubSpot, has zero direct reports.
[01:07] How Neil’s company is structured to allow for him to have no direct reports.
[02:11] How to understand your strengths and weaknesses and hire accordingly.
[04:29] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:38] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Why the Riches are NOT in the Niches (Beginner Mistake) #2212
8 september 2022 · 7 min
In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this strategy puts a cap on your potential to grow. Tune in to learn how to avoid this rookie error, and find out what you should be focusing on instead!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why the Riches are NOT in the Niches (Beginner Mistake).
[00:25] Why focusing on a niche is limiting and what you should prioritize instead.
[00:43] Why total addressable market (TAM) is such an important indicator.
[01:34] A reminder of what type of businesses this advice applies to.
[03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:59] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Why Clubhouse Failed and What Marketers Can Learn From It? #2211
7 september 2022 · 8 min
In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a surge in popularity. But what has happened to the platform since then? Tune in as we discuss some of the critical errors they made and how marketers can avoid making the same mistakes!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Clubhouse Failed and What Marketers Can Learn From It.
[00:25] Clubhouse’s biggest error: they limited how users could gain value from it.
[01:02] How this caused a shortage of content creators.
[01:11] What you can learn from this as a marketer.
[01:26] Why marketers should focus on the things that will produce value for customers long-term.
[02:08] What Google Trends demonstrates about Clubhouse’s ability to adapt (or not adapt).
[03:41] The ROI that Eric has gotten from Clubhouse and what the platform still has to offer.[04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:43] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerClubhouse
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7 Actionable Lessons Every Marketer Can Learn from Warren Buffett #2210
6 september 2022 · 10 min
In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there’s one thing anyone can take away from Warren Buffet’s teachings, it’s that you should focus your energies on long-term success, not short-term profit. We break down some of his most prescient pieces of advice, why they are so accurate, and how marketing can implement these lessons in their overall strategies for long-term success. Tune in to learn about the power of long-term thinking, why you need to nail it before you scale it, and how Warren Buffet’s lessons have helped us become better marketers!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Actionable Lessons Every Marketer Can Learn from Warren Buffett.
[00:25] The power of compounding interest and long-term thinking.
[01:08] Why you should always be skeptical of anything that seems too good to be true.
[01:55] The advice “Be greedy when others are fearful, and be fearful when others are greedy” and how it applies to marketing.
[02:41] Why you should never risk your reputation or your integrity for the sake of revenue.
[03:55] The importance of focus and why you shouldn’t try to do everything.
[05:12] The benefits of uncertainty and why focusing on building an amazing company and delighting your customers pays off in the long run.
[06:19] The concept of a strike zone and how it applies to marketing.
[07:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[07:03] Check out https://www.marketingschool.io/jobs to see our job postings or advertise jobs that you have available!
[07:15] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Why Every Marketer Should Start Listening to Earnings Calls #2209
5 september 2022 · 6 min
In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earnings calls and it's had a sizable impact on our marketing strategies. They give you the opportunity to learn about your competition, like what’s working and what’s not, in marketing. Tune in to learn more and discover great resources for delving further into this topic!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Every Marketer Should Start Listening to Earnings Calls
[00:25] Some of the insights you can gain from listening to earnings calls.
[01:05] Our resource and newsletter recommendations that help you look ahead as a marketer.
[01:56] Words of advice from Warren Buffet and Charlie Munger.
[02:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:33] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
[02:44] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerFinimize
Grit Capital Newsletter
Quill Intelligence
Brian Feroldi on YouTube
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How to Hire Good SEO Freelancers #2208
4 september 2022 · 8 min
In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you'll hear about the lessons we’ve learned from the hiring process. We discuss how to identify whether someone will deliver what they claim they will, why you need to be patient and communicate clearly with new hires, and share our recommendations for great resources that will help you find the best SEO freelancers!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Hire Good SEO Freelancers.
[00:25] How to identify SEO freelancers on job sites and follow up with their employers.
[01:34] The concept of a role scorecard and how to implement it.
[02:51] Book and newsletter recommendations for tips on hiring.
[03:09] Why you need to be patient when hiring new freelancers.
[03:29] The importance of being clear with your expectations.
[03:52] Crucial questions to ask potential candidates to determine whether they will deliver high conversion rates.
[04:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:58] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
[05:07] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Who: The A Method for Hiring
SEO Notebook Newsletter
SEO Fomo Newsletter
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Why Product Market Fit is Important For Marketers #2207
3 september 2022 · 6 min
In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that marketing amplifies the product you already have, which is why product market fit is essential for getting the most out of your marketing strategy. Tune in as we break down this crucial relationship and how it impacts your ROI!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Product Market Fit is Important For Marketers.
[00:25] A brief overview of product market fit.
[00:50] How product market fit impacts your ROI.
[01:18] Why having an excellent product is so important for marketers.
[01:47] Why marketing won’t solve your product issues.
[02:44] The importance of a good NPS score.
[02:57] Why SaaS companies should keep an eye on their retention rates.
[03:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:09] Check out https://www.marketingschool.io/jobs to see our job postings!
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He Works With Tony Robbins and Peter Diamandis and His Company Is Going to Change the World (Fountain Health)
2 september 2022 · 25 min
It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise.
Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance.
[00:29] The transformative health plans Fountain Health provides.
[00:37] The value of preventative healthcare.
[01:19] Rob shares his background in insurance.
[01:56] The tests involved in preventative healthcare.
[02:19] How Fountain Health applies the concept of convergence to its mission.
[03:33] Rob’s specialty in insurance and what led him to Fountain Health.
[04:38] Fountain Health Insurance’s core offering.
[06:09] How Fountain enables companies to provide employees with premium healthcare.
[07:37] How they aim to bring healthcare breakthroughs to the general public.
[07:59] The competitive cost of Fountain Health Insurance.
[08:41] The types of companies Fountain is currently working with.
[09:46] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance.
[10:27] What Rob is most excited about in terms of health trends and … Lees meer -
7 Copywriting Hacks for High-Converting Copy #2205
1 september 2022 · 8 min
In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Copywriting Hacks for High-Converting Copy.
[00:28] An overview of what we mean by high-converting copy.
[00:38] How comparisons can help you increase conversion rates.
[00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor.
[01:21] Why you should be incorporating stellar testimonials.
[01:43] How to address all the potential objections people may have to buying your product.
[03:03] Use your company data to back up your claims.
[03:32] How to optimally write your headlines and encourage followers to read further.
[04:26] Think about how your writing can be entertaining.
[05:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:05] Check out https://www.marketingschool.io/jobs to see our job postings!
[05:16] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
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A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of #2204
31 augustus 2022 · 6 min
In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven’t heard of before. Most social media platforms have introduced a live function over the past few years, but not everyone has given much thought to how you can optimally use it. We discuss how we’ve seen this application being used to great effect, and what this could mean for your social media channels.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of.
[00:25] How to use the live feature to grow your YouTube channel.
[01:23] How to apply this growth hack to other social media platforms.
[01:46] Why your content needs to be amazing for this strategy to work.
[02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:01] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Should Your Agency White Label Its Work? #2203
30 augustus 2022 · 5 min
In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, especially when you’re starting out. There are also a handful of great companies that make it easier than ever to start the process. Tune in to find out whether white labeling is right for you!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should Your Agency White Label Its Work?
[00:25] A quick overview of white labeling and how it works.
[00:37] The benefits of white labeling, especially when you’re starting out.
[01:01] How white labeling is like a higher form of affiliate marketing.
[01:36] Our recommendations for pursuing white label partners.
[02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:16] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Boostability
GoDaddy
Disruptive Advertising
White Label IQ
MarketHire
Betterly
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Why Neil & Eric Are Speaking At Live Conferences Again #2202
29 augustus 2022 · 8 min
In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of speaking at live conferences, from acquiring customers to further establishing your brand!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Neil & Eric Are Speaking At Live Conferences Again.
[00:27] Why nothing beats the in-person connection you get at a live event.
[00:46] How speaking establishes you as an authority in your field.
[00:58] Why it’s one of the best ways to generate customers in the B2B sector.
[01:28] Why it’s all about catching people at the right time.
[02:06] The deeper relationships you can form at these events.
[03:26] The benefits of speaking at an event where there are more established figures than yourself.
[04:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:38] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How Many Marketing Channels Should One Person Focus On? #2201
28 augustus 2022 · 6 min
In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it’s easy to feel like you need to be a jack of all trades, especially if you’re working at a young startup. But once a company gains more resources they have the option of allowing marketers to narrow their focus. Not only is narrowing your focus a great way to grow, but it also solves a lot of problems. Tune in to learn why you should not just do that with your business, but with your marketing as well.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Many Marketing Channels Should One Person Focus On?
[00:25] How you should distribute your marketing employees once you are able to grow and scale your team.
[01:13] The downside of trying to be a jack of all trades as a marketer.
[01:33] Why a good leader should ensure his marketers aren’t overburdened.
[02:23] Why being focused allows you to grow and how to extend that to your marketing team.
[02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:32] Check https://www.marketingschool.io/jobs to see our job postings!
[02:46] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Should You Invest in Others or Yourself? #2200
27 augustus 2022 · 8 min
In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your investment. Tune to learn about Neil and Eric’s investment strategies, and why investing in themselves continues to pay off, time and time again.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Invest in Others or Yourself?
[00:25] Neil gives an overview of his investments.
[01:43] Learn what the number one performer in Neil’s portfolio has been.
[02:01] An overview of the two levels involved when you invest in your own business.
[03:41] Why investing in your education is a crucial component of investing in yourself.
[04:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:41] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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5 Simple Ways to Lower Your Paid Ad Costs #2199
26 augustus 2022 · 6 min
In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing no-brainer offers, and making the most of your customer list can help you lower your paid ad costs and subsequently allow you to grow your business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Simple Ways to Lower Your Paid Ad Costs.
[00:25] Why you need to optimize your creatives to lower your paid ad costs.
[00:56] Discover how to make a no-brainer offer.
[01:37] Upload your existing customer list to the platform that you're using for paid ads.
[02:10] Include more creatives into your rotation to spread the workload and combat ad fatigue.
[02:34] Be sure to include upsells and downsells as part of your sales strategy.
[03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:10] Check https://www.marketingschool.io/jobs to see our job postings!
[03:24] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
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The Best Way to Grow Isn't Marketing #2198
25 augustus 2022 · 7 min
In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can only go so far by yourself. Tune in to learn how to build an exceptional team and achieve new levels of growth!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Best Way to Grow Isn't Marketing.
[00:25] Why the best way to grow is by having a great team.
[01:20] Learn how to hire and become a better leader.
[03:01] Why recruiting great people is what matters at the end of the day.
[04:14] Check https://www.marketingschool.io/jobs to see our job postings!
[04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:31] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Who
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating TeamworkSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. #2197
24 augustus 2022 · 8 min
In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become attached to certain perks and benefits. Unfortunately, economic environments aren’t always on the upswing, and sometimes companies need to adapt to harsh economic realities. Tune in as we discuss what happens when workers become complacent or entitled, what can be done to avoid it, and how to address it in your company.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It.
[00:30] An overview of what we mean by entitlement, and how it was demonstrated during a recent meeting at Meta.
[02:01] Why you want your staff to be adaptable, especially when the economy is volatile.
[02:26] How to address entitlement creep in your company.
[03:14] Why hiring good people is the best way to grow your company.
[04:43] How employees with a bad attitude affect their teammates.
[05:02] Eric’s weekly newsletter at Single Grain and how he has addressed entitlement.
[05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:32] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How To Get 344,654 Organic Impressions On A Single LinkedIn Post #2196
23 augustus 2022 · 8 min
In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everything in marketing, like how he framed his questions and how he structured his post. We discuss why the post performed better on LinkedIn than on other platforms, why asking questions generated interest and broadened its organic reach, and how to generate similar engagement in other posts.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Get 344,654 Organic Impressions On A Single LinkedIn Post.
[00:28] Learn about Eric’s post on whether you should try to measure everything in marketing.
[01:08] Why this post performed much better on LinkedIn than on other platforms.
[02:51] How asking questions of your audience helps you generate interest, conversation, and comments.
[04:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:46] Check https://www.marketingschool.io/jobs to access our free jobs board!
[05:00] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Eric’s LinkedIn Post: Should you try to measure everything in marketing?
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The ONLY Two Things Your Company Needs To Focus On During This Recession #2195
22 augustus 2022 · 6 min
In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But there are other ways to survive a recession, and even thrive. Tune in to learn how to shift your focus to generating income, fostering growth, and succeed in the current economic climate.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The ONLY Two Things Your Company Needs To Focus On During This Recession.
[00:29] Why generating income should be your main focus during a recession.
[00:55] Why marketing tends to be cheaper during a recession.
[01:19] The importance of focusing on profitability during an economic downturn.
[02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:58] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events) #2194
21 augustus 2022 · 8 min
In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will both be speaking this year, what topics they’ll be covering, and how to make the most of conferences and other live events!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events).
[00:29] Learn about the annual Inbound conference where Neil and Eric will both be speaking this year.
[01:09] How Neil and Eric typically prepare their teams for Inbound and other similar events.
[01:38] Why conferences are expensive and how to get a high ROI.
[02:10] How to make the most of an event where you are speaking.
[02:35] Learn about the dinner that Eric will be putting together for Marketing School.
[03:19] Neil shares the topic of his talk on how to navigate the changes in social and search algorithms.
[04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:27] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
[04:39] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
INBOUND 2022
Neil Patel at INBOUND 2022
Eric Siu at INBOUND 2022
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Apple's Sly Move Into Ads #2193
20 augustus 2022 · 6 min
In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, their move into the advertising space, and why this feels inevitable.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Apple's Sly Move Into Ads.
[00:40] How Apple’s changes to their tracking system impacted advertising on Facebook.
[01:25] How Apple has guided the public narrative to suit their agenda.
[02:00] How Apple fits into the advert ecosystem.
[02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:52] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Should You Measure Everything? #2192
19 augustus 2022 · 7 min
In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Measure Everything?
[00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’.
[01:10] The metrics you should focus on when you’re measuring.
[02:14] The concept of analysis paralysis.
[03:19] Why large organizations can afford to conduct more measuring.
[03:57] Check https://www.marketingschool.io/jobs to see our job postings!
[04:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:13] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to Win at LinkedIn #2191
18 augustus 2022 · 7 min
In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus users, this is a very low statistic. Compared to most other social networks, LinkedIn is craving content, so we say: give it to them! Learn more about posting consistently and encouraging engagement through your comments section, plus so much more, in today’s show!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Win at LinkedIn.
[00:25] Two tips for winning at LinkedIn: firstly, post consistent content.
[01:15] Secondly: encourage people to leave engaging comments on your posts.
[02:14] Eric shares an example of how comments boosted impressions on one of his posts.
[02:52] How you can let the LinkedIn algorithm work for you; take advantage of organic reach.
[03:37] That’s it for today! Don’t forget to rate, review and subscribe!
[03:39] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How We Batch Our Content #2190
17 augustus 2022 · 7 min
In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time and put out content more consistently. Tuning in, you’ll gain some insight into these processes and find out why we believe that, if you’re not batching your content, you’re making a huge mistake! You won’t want to miss this episode.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How We Batch Our Content.
[00:25] How Neil batches his content, from blog posts to videos and podcasts.
[01:11] Why we think you’re making a big mistake if you’re not batching your content.
[01:45] The benefits of using a tool like Sprout Social to help you batch your content.
[02:55] Why Eric believes that Tweets cannot be batched.
[03:46] That’s it for today! Don’t forget to rate, review and subscribe!
[03:48] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Sprout Social
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YouTube Success Secrets #2189
16 augustus 2022 · 8 min
In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also learn about the value of paid ads to boost your organic reach, some of the tools we recommend, and so much more! We hope you’ll join us.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: YouTube Success Secrets.
[00:40] Neil’s number one secret for success: push videos really hard in the first 24 hours!
[01:50] Whether or not we recommend using paid ads to boost your organic reach on YouTube.
[02:28] Mistakes Eric has made with his YouTube channel and what you can learn from them.
[03:59] The importance of adapting and learning as algorithms change.
[04:08] Tools we recommend: TubeBuddy for AP testing and vidIQ for content planning.
[04:55] That’s it for today! Don’t forget to rate, review and subscribe!
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Our Boneheaded YouTube Mistake with Marketing School #2188
15 augustus 2022 · 6 min
In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped posting content to YouTube, and so much more! You won’t want to miss today’s episode.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Our Boneheaded YouTube Mistake with Marketing School.
[00:28] How Libsyn helped us grow our views by automatically publishing consistent content.
[01:25] The mistake we made when we stopped publishing videos to YouTube.
[01:55] What we would do if we still had that YouTube channel today.
[02:11] Why every view counts and consistency is key.
[02:40] That’s it for today! Don’t forget to rate, review and subscribe!
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How Eric is Utilizing Product-Led Growth for NFTs #2187
14 augustus 2022 · 9 min
In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world of NFTs. We also share some tips for launching an NFT in the current bear market, plus so much more! Make sure to tune in today.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Eric Is Utilizing Product-Led Growth for NFTs
[00:34] Defining product-led growth (PLG): letting your product drive customer acquisition, conversion, and expansion.
[01:15] How to use PLG for NFTs by giving away what is known as a ‘free mint’.
[02:19] Some insight into Eric’s NFT project, Leveling Up Heroes.
[03:06] Why many are struggling to launch NFTs in the current bear market.
[03:55] How to ensure you give your free mint to the right people.
[05:27] Tips for building and leveraging the community around your NFTs.
[06:11] That’s it for today! Don’t forget to rate, review and subscribe!
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Leveling Up Heroes
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The Ideal Content Cadence (If We Had Unlimited Resources) #2186
13 augustus 2022 · 7 min
In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune in as we answer all these questions and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Ideal Content Cadence (If We Had Unlimited Resources).
[00:37] Neil’s ideal daily content cadence, including blog posts, long-form video, images, a podcast episode, and multiple stories.
[01:38] What Eric’s ideal team would look like, including up to 50 people!
[02:23] Channels Eric would target, including Instagram, TikTok, Twitter, and LinkedIn.
[03:06] Tips for implementing these ideas using the resources you have available to you.
[03:22] That’s it for today! Don’t forget to rate, review and subscribe!
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How To Hire Short Form Video Editors at Scale. #2185
12 augustus 2022 · 6 min
In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, you simply need to know where to look. If you’re interested in learning more about effective ways to identify and hire good video editors at scale, then make sure you tune in for this quick and informative episode!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Hire Short Form Video Editors at Scale.
[00:25] How Eric stumbled onto a brilliant strategy for recruiting quality video editors at scale.
[01:51] How you can use social media to identify people with good video editing skills.
[02:18] Find out how to reach out to us if you are interested in this type of work!
[02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:55] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
[03:11] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How This Business Game Can 40x Your Company's Valuation
11 augustus 2022 · 23 min
If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Introducing today’s guest, Alan Miltz, founder of Cash Flow Story.
[01:23] A high-level overview of Cash Flow Story and why Alan founded it.
[03:14] Alan breaks down the concept of The Power of One.
[04:11] Why a company’s cash flow is often misunderstood, why cash flow is so important, and how to optimize it.
[06:23] How The Power of One empowers employees to contribute to optimizing cash flow.
[09:31] The immense impact that a 1% change can have within a company.
[11:00] How daily changes accumulate to have a much larger impact.
[12:47] The levers you need to pull to implement The Power of One and how to identify the ones you have control over.
[13:44] The growing number of companies that have implemented Cash Flow Story.
[15:13] The typical amount of time it takes to see results after implementing The Power of One.
[16:26] Alan shares a case study of how one company transformed after implementing The Power of One.
[18… Lees meer -
How to Create Videos in 60 Different Languages Using AI #2183
10 augustus 2022 · 7 min
In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform Synthesia, its AI technology, and how it compares to manual translations.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create Videos in 60 Different Languages Using AI.
[00:25] Learn about the new platform called Synthesia for translating videos into different languages.
[00:41] The biggest problem with Synthesia: it’s not as good as manual translations.
[01:05] An overview of Synthesia’s market presence and offerings.
[02:01] The promise of AI and why there is still a lot of development that needs to happen.
[02:17] Why Synthesia is worth checking out, despite its flaws.
[03:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:19] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
[03:54] Go to https://www.marketingschool.io to learn more!
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How We Would Start From Scratch Today #2182
9 augustus 2022 · 9 min
In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engaging writing. Find out how we would approach our strategies for blogging, marketing, video creation, and more, if we were to start from scratch today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How We Would Start From Scratch Today.
[00:25] What Neil’s experiences have taught him about entrepreneurship as a risky undertaking.
[01:10] Why Eric loves what he’s doing and why money isn’t everything.
[02:59] What Neil would do from scratch as a marketer to build his audience.
[03:25] Eric’s strategy for how he would focus on video if he were to start from scratch.
[04:25] The important role that blogging and content writing still plays in marketing and exposure.
[05:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:34] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
[05:46] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Reaction: Meta Announces TikTok Redesign of Facebook #2181
8 augustus 2022 · 7 min
In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for other apps and integrating that into their own properties, making them even more popular. Today we take a closer look at TikTok, what makes it so successful, and how marketers should be thinking about Facebook’s upcoming revamp. Make sure you tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Meta Announces TikTok Redesign of Facebook.
[01:07] The Federal Trade Commission’s opinion of TikTok and the looming threat that it might be banned.
[01:28] How TikTok is winning the attention game.
[01:56] The surprising amount of activity and vibrancy we’ve seen on Facebook lately.
[02:12] Examples of how Facebook’s strategies have worked in the past and why it bodes well for the future.
[02:55] Our key takeaways from the latest developments at Facebook: seize the opportunity early.
[03:42] Check https://www.marketingschool.io/jobs to see our job postings!
[04:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
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Why It’s Better To Experience Share Than To Give Advice #2180
7 augustus 2022 · 7 min
In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way of empowering others to make their own decisions. Tune in as we discuss the risks and nuances of giving advice when to unpack your experiences, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why It’s Better To Experience Share Than To Give Advice.
[00:34] Why Eric prefers to experience share than give advice.
[01:29] The risks of giving advice to someone.
[02:22] Examples of instances where giving advice is helpful and why you should add a disclaimer.
[03:34] How we approach recommendations on this podcast and why it’s all backed up by reputable data.
[04:03] The expression ‘strong view loosely held’ and why it resonates with us.
[04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
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The Layoff Tidal Wave Has Started #2179
6 augustus 2022 · 7 min
In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of inflation. Tune in to hear about how this affects us as marketers!
TIME-STAMPED SHOW NOTES:
[00:23] Today’s topic: The Layoff Tidal Wave Has Started.
[00:30] Why market downturns are so closely related to layoffs.
[00:49] What Michael Burry has said about the near future!
[01:20] A few stats from around the world right now about staff cuts.
[01:47] What marketers should be thinking about during a recession.
[02:47] Why these layoffs have been a long time coming for many companies.
[03:06] Examples of the heavy inflation we have been seeing.
[03:28] Making the most of the opportunities of a recession.
[04:00] That’s it for today!
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Why Neil and Eric Don't Blog Often #2178
5 augustus 2022 · 6 min
In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric's attitude towards posting on heir blogs, and what this means in the constantly evolving climate of internet marketing!
TIME-STAMPED SHOW NOTES:
[00:23] Today’s topic: Why Neil and Eric Don't Blog Often.
[00:27] How our blogging practice has evolved over the years.
[00:58] Why content goes stale and stops ranking highly.
[01:27] The spaces that are still worth exploring and exploiting right now.
[02:45] Updating content, and integrating elements from other examples.
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Lessons Learned Doing Audits on Our Youtube Channels #2177
4 augustus 2022 · 6 min
In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize, we cover it all! Tune in today, and get started on building your best channel yet!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Lessons Learned Doing Audits on Our Youtube Channels.
[00:25] Differences between SEO on YouTube and Google!
[00:53] Why auditing your channel is so important to your improvement.
[01:21] The metrics to focus on and try to boost.
[02:06] Noting the topics that are most successful.
[02:41] The power of research; why diving deep into content performance can make all the difference.
[03:36] That’s it!
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If It's Too Good To Be True, It Probably Is #2176
3 augustus 2022 · 7 min
In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to hear about our experiences and hard-fought wisdom on the subject!
TIME-STAMPED SHOW NOTES:
[00:23] Today’s topic: If It's Too Good To Be True, It Probably Is.
[00:27] The current bloodbath in crypto and what this exemplifies.
[01:52] Returns are never guaranteed, so beware!
[02:20] Understanding risk and return, and how to balance these.
[03:09] Why listening to your gut is not such a bad idea.
[03:41] Our own experiences of risky investments and learning the hard way.
[03:57] That’s it for today!
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Why Neil Bought AnswerThePublic #2175
2 augustus 2022 · 9 min
In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next!
TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: Why Neil Bought AnswerThePublic.
[00:26] An introduction to AnswerThePublic and the service it provides.
[00:48] Examples of who can use AnswerThePublic.
[01:22] Neil's long term plan for this expensive purchase.
[03:18] Why Neil is keeping Ubersuggest and AnswerThePublic separate.
[04:04] The lack of affordable and powerful SEO tools available for acquisition.
[05:01] Where Neil might look in the future for new tools and companies.
[06:10] That’s it for today!
[06:24] Go to https://www.marketingschool.io/live to apply for our live event!
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AnswerThePublic
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