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The Simplest Way to Build Links #2174
1 augustus 2022 · 6 min
In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and revenue. So if you want to learn about how offering a tool can increase your links and how easy this is to do, make sure to tune in!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Simplest Way to Build Links.
[00:24] A few reasons why links still matter in today's climate.
[00:49] Creating linkable assets; how this task has evolved over the years.
[01:23] Releasing a tool as a means to build links.
[01:45] Thinking about the best, and cheapest tools that you can offer.
[02:06] Why a crypto tax calculator would be a great tool to offer night now!
[03:01] The time it takes for the rewards for your tool.
[03:10] Go to https://www.marketingschool.io/live to apply for our live event!
Links Mentioned in Today’s Episode: Lees meerSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Ubersuggest
AnswerThePublicCodeCanyon
Omni CalculatorLeave Some Feedback:
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Why SEO is Great During a Recession #2173
31 juli 2022 · 6 min
In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climate. Tune in to hear about why many of the best founders are experts in SEO and more!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: Why SEO is Great During a Recession.
[00:25] The continual long-term sales that SEO enables!
[01:34] Why SEO extends beyond Google.
[02:23] The links between great businesses and a grounding in SEO.
[02:55] The long-term payoff of investing in SEO now!
[02:59] Go to https://www.marketingschool.io/live to apply for our live event! Lees meerLinks Mentioned in Today’s Episode:
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The Best Free SEO Tools for Beginners #2172
30 juli 2022 · 6 min
In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Best Free SEO Tools for Beginners.
[00:27] A little bit of self-promotion for Ubersuggest!
[01:04] Why you should check out Google Search Console.
[01:19] Video SEO tools such as vidIQ, and TubeBuddy.
[01:41] Tracking metrics with Google Data Studio in order to get clear on ROI.
[02:00] How AnswerThePublic can help you find the most popular questions being asked.
[02:22] Examples of email collection tools and how these can boost your reach.
[02:52] A reminder about the power of Backlinko's Exploding Topics!
[03:07] Why brands need to keep an eye on Google Trends.
[03:38] That’s it for today!
[03:40] Go to https://www.marketingschool.io/live to apply for our live event!
Links Mentioned in Today’s Episode: Lees meerSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Ubersuggest
Google Search Console
vidIQTubeBuddy
Google Data Studio
AnswerThePublic
OptinMonster
Hello BarSumo
Exploding Topics
Banklinko
Google TrendsLeave Some Feedback:
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3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow #2171
29 juli 2022 · 7 min
In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated in order to increase your revenue, but there are some methods that are better than others and will lead to more sustained income. Tune in to hear about our best advice for monetizing your blog today!
TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: 3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow.
[00:40] Using your blog to promote your own product or service!
[01:30] There is more to traffic than SEO; think about retargeting your email list.
[02:17] How partnerships can take your blog's reach to the next level.
[03:37] That’s it for today!
[03:39] Go to https://www.marketingschool.io/live to apply for our live event. Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Kylie Jenner
ShopifyLeave Some Feedback:
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The Most Important Leadership Skills According to The Hustle Founder, Sam Parr
28 juli 2022 · 14 min
One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/.
[00:35] Get to know Sam Parr and his podcast called My First Million.
[00:55] Learn about The Hustle, a daily business email that is read by over a million people every day.
[01:32] Why building a podcast following has been one of the hardest things Sam has ever had to grow.
[04:51] Learn about the HubSpot Podcast Network and what it’s been like for Sam being a part of it.
[06:10] An overview of what it takes to become famous on Twitter.
[06:18] How Sam helped retired NHL player, Chris Pronger, grow his Twitter following exponentially.
[10:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[10:37] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerSam Parr on LinkedIn
The HustleHubSpot
HubSpot Podcast NetworkSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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3 Lessons Learned Consulting for Agency Owners #2169
27 juli 2022 · 6 min
In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to the show, listeners will hear about the three main ones we have seen during our time in the field. Press play to hear us explain niching down, focus, and hiring!
TIME-STAMPED SHOW NOTES:
[00:23] Today’s topic: 3 Lessons Learned Consulting for Agency Owners 2165.
[00:43] The mistake of not selecting a proper niche for your agency.
[01:49] Why focus is so important; making sure not to split resources too thinly.
[02:28] Avoiding the huge issue of hiring the wrong people.
[03:01] That’s it for today!
[03:04] Go to https://www.marketingschool.io/live to apply for our live event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168
26 juli 2022 · 7 min
In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools we recommend for getting your product off the ground.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Allocate $1k in Ad Spend to Pre-Validate Your Product.
[00:29] Why pre-validation is important for your next big idea.
[00:41] Examples of where we like to spend money in the beginning.
[01:27] How to spend and in what sort of increments.
[02:16] Bringing in the idea of the total accessible market.
[02:32] Useful tools that can help you build early on.
[03:20] Learning through iteration over time.
[04:02] Why taking action and diving in is the best way forward.
[04:25] That is it for today!
[04:29] Go to https://www.marketingschool.io/live to apply for our live event!
Links Mentioned in Today’s Episode: Lees meerSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
ClickFunnels
Bubble
Webflow
ZapierLeave Some Feedback:
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How Meta Is Making It 'Easier' For Creators to Make Money #2167
25 juli 2022 · 5 min
In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of income outside of social media platforms. Tune in as we discuss the new features being released by Meta, like NFTs, monetized reels, and live streams, and why these developments are making it easier for creators to make money using Facebook.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Meta Is Making It 'Easier' For Creators to Make Money.
[00:27] An overview of Meta's new features.
[01:12] How creators can benefit from these new features.
[02:02] How these developments tie into Web3.
[02:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:46] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[03:01] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerMeta
Facebook
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The Bigger Your TAM The Easier Your Marketing Will Be #2166
24 juli 2022 · 8 min
In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies you decide to pursue. Tune in to learn how to identify your TAM, why it’s such an important marketing element, and how to leverage it as a part of your strategy.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Bigger Your TAM The Easier Your Marketing Will Be.
[00:25] An overview of TAM (Total Addressable Market).
[00:30] How to determine the TAM of the market you are in.
[01:13] Why the one thing Neil would change in his past businesses is identify areas with a much larger TAM.
[01:57] The role that TAM plays in the projects that investors choose to pursue.
[02:51] The challenges of entering a field with a larger TAM.
[05:14] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[05:34] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
UberSuggest
Ahrefs
Similar Web
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What Do High Interest Rates Mean for Marketing? #2165
23 juli 2022 · 7 min
In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as we discuss these developments from a marketing perspective, how the industry will be affected by the fact that people are less likely to spend money, and how you can adapt to these changes.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Do High Interest Rates Mean for Marketing?.
[00:25] An overview of current interest rates and how it affects borrowing.
[01:10] Why we are seeing a global rise in interest rates.
[01:45] Neil’s advice to marketers on conversion optimization and customer retention.
[04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:35] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[04:56] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Our Thoughts on Twitter's New Ad Features #2164
22 juli 2022 · 6 min
In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign outcome before launching it, as well as why Twitter is a great space for both Web3 and Web 2.0 advertising.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Our Thoughts on Twitter's New Ad Features.
[00:28] An overview of Twitter’s new ad features.
[00:44] Learn about the new Twitter campaign planner.
[01:11] The ‘branded likes’ feature and how to use it.
[01:33] Why Twitter has decided to release these new ad features.
[02:25] A sneak peek into Twitter shop.
[03:08] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:15] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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$100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan
21 juli 2022 · 12 min
In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So tune in to this great presentation from Noah Kagan!
TIME-STAMPED SHOW NOTES:
[00:35] Introducing today's guest speaker, Noah Kagan!
[01:01] Noah's opening remarks about his experiences with passive income.
[01:51] Looking at the growth of AppSumo and the current size of the team.
[02:18] Getting clear on who your customers are!
[02:51] The time investment that is needed to start seeing real results.
[04:20] Noah's approach to measuring other people's success.
[04:56] Why Noah gets excited about the element of play in new tech.
[05:39] Getting active and then leaving things on autopilot.
[06:29] How much money do you actually need to live the life of your dreams?
[07:27] Why Noah does almost no rebalancing and selling.
[07:49] What you can get if you just ask, and why to listen to your calling!
[08:35] Noah reflects on his ayahuasca experience and how it helped him.
[03:24] Go to https://www.marketingschool.io for more resources and episodes! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
AppSumo
Noah KaganLeveling Up Live
HubSpot
Shopify
Marketo
Solana
CryptoPunk
CoinbaseTony Robbins
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How to Run A Lean Business Without Sacrificing Quality #2162
20 juli 2022 · 6 min
In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches and stipends can be great for employee morale, but it can also run counter to running a lean business. Tune in as we discuss what it means to run a lean business and how you can achieve it without sacrificing the quality of your product or service!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Run A Lean Business Without Sacrificing Quality.
[00:25] An overview of what it means to run a lean business.
[00:56] How to ensure you have reliable cash flow.
[02:24] Why you should hire experienced individuals with insight into what is and isn’t essential.
[02:40] How to help your team invest in the concept of a lean business.
[03:01] How to set up a profit sharing pool.
[03:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:36] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[03:49] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Cash Flow Story
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The One KPI to Focus On When You Start Your Agency #2161
19 juli 2022 · 5 min
In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or social media. You grow your agency by producing amazing work. Word of mouth is one of the best ways to grow your reputation and your agency. Tune in to learn why you need to offer a fantastic service and overdeliver on your client work!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The One KPI to Focus On When You Start Your Agency.
[00:26] Why producing amazing work should be your top priority.
[00:45] How delivering excellent results will reduce your churn.
[01:09] An overview of what your churn goals should be.
[02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:37] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How Our Teams Are Dealing With the Most Recent Apple Updates #2160
18 juli 2022 · 6 min
In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies like Apple and Google.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Our Teams Are Dealing With the Most Recent Apple Updates.
[00:25] Why you shouldn’t worry about stuff you can’t control.
[01:05] The importance of not relying on one channel.
[03:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:32] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerExtreme Ownership: How U.S. Navy SEALs Lead and Win
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How To Get Your First 10k Followers on Any Channel #2159
17 juli 2022 · 5 min
In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by conducting interviews. It’ll give you a chance to be seen by their audiences and grow your reach. While this method requires hard work and dedication, the results will pay off in the long run. Tune in for an informative and insightful guide on how to grow your followers on any channel!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Get Your First 10k Followers on Any Channel.
[00:30] Why you should interview other people to grow your channel.
[01:06] How to be consistent and repurpose your content.
[01:41] Why you need to make it easy to share your content.
[02:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:18] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[02:29] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to Network with Badass People During A Recession #2158
16 juli 2022 · 9 min
In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having fun and being curious about the people you meet. If you’re fun to be around and you enjoy helping others, eventually, you’ll be networking with amazing, talented people!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Network with Badass People During A Recession.
[00:37] Focusing on having fun at events rather than making business connections.
[02:17] Instead of trying to be interesting, be interested in other people.
[04:11] Why you should think of networking as a long-term investment.
[06:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[06:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:43] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to 10x Your Social Media Presence #2157
15 juli 2022 · 6 min
In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens your scope, how best to leverage trending topics, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to 10x Your Social Media Presence.
[00:25] How to repurpose your content for different channels.
[01:02] Why an omnichannel approach is essential.
[01:37] What Eric has learned from doing news jacked content on YouTube.
[03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[03:30] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Entrepreneur First - The $10B Founder Bootcamp That Invests In Early Stage Founders
14 juli 2022 · 42 min
There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders!
TIME-STAMPED SHOW NOTES:
[00:30] Today’s topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders.
[01:06] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders.
[03:27] Examples of companies where EF played a crucial role in bringing their founders together.
[05:15] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate.
[06:41] A brief look at the early days of EF.
[08:23] A breakdown of the … Lees meer -
What is Google Analytics 4? #2155
13 juli 2022 · 5 min
In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What is Google Analytics 4?
[00:28] An overview of GA4, the next generation of Google Analytics.
[00:59] Why GA4 is an excellent analytics tool for all your existing channels.
[01:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[01:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[02:08] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them #2154
12 juli 2022 · 6 min
In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them. The market has been doing some crazy things lately, and everyone is feeling the effects. Tune in to learn about the opportunities that exist during a down market, as well as the utility of NFTs, the impact they will have in the long run, and how to build something amazing.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them.
[00:28] The benefits of starting a company during a down market.
[01:18] Examples of long-term utility for NFTs.
[01:44] Why the key to success is building something amazing.
[02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[03:24] Go to https://www.marketingschool.io to learn more!
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5 Marketing Services That We Use To Grow Faster #2153
11 juli 2022 · 6 min
In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a difference to your output and growth. Tune in to find out about Spiralyze, Shortlist, MarketerHire, and more!
TIME-STAMPED SHOW NOTES:
[00:23] Today’s topic: 5 Marketing Services That We Use To Grow Faster.
[00:33] How Shortlist can help you with your outreach and link building.
[00:52] Making use of MarketerHire to find and recruit great talent.
[01:23] Konstant Kreative's service for churning out content at scale.
[01:51] Why you should consider checking out Spiralyze.
[02:18] How GrowthMasters can help you up your LinkedIn reach.
[02:43] That’s it for today!
[02:48] Go to https://www.marketingschool.io/live to apply for our live event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Shortlist
MarketerHire
Konstant Kreative
Spiralyze
GrowthMastersLeave Some Feedback:
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Twitter Launches Product Drops #2152
10 juli 2022 · 6 min
In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet about an upcoming launch, you’ll be able to use the ‘remind me’ button at the bottom of the tweet. With one tap, you can request to be reminded of the drop on the launch date, allowing you the opportunity to be among the first to shop on the merchant’s website on launch day. Tune in to learn more about this new feature and what it means for businesses.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Twitter Launches Product Drops.
[00:30] Some quick context on why Twitter is launching product drops.
[01:14] How this latest innovation relates to Web3.
[01:22] How this development could help companies expand their revenue.
[02:15] Why you should use AB tests for this new feature.
[03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:08] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Twitter
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Spotify Podcasting Revenues & Their $20B Opportunity #2151
9 juli 2022 · 6 min
In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcasting revenues and why their investment is set to pay off in the long term. We also cover the challenges of growing your podcast following, and why it’s great for building trust.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Spotify Podcasting Revenues & Their $20B Opportunity
[00:29] An overview of Spotify’s huge earnings and how this relates to podcasting.
[02:36] The challenge of growing a podcast and why it’s worth it.
[02:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:51] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:05] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Edison Research
Edison Research Infinite Dial
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Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker
8 juli 2022 · 36 min
Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker.
[00:21] Introducing Chris Walker, CEO of Refine Labs.
[01:02] An overview of Refine Labs and the new product they’re launching called The Vault.
[02:49] The concept of Dark Social and what it means for businesses.
[04:40] Multi-touch attribution and why it’s not as innovative and robust as some businesses think.
[05:33] Understanding the distinction between creating demand and capturing demand.
[07:35] How to create demand during an economic slowdown.
[09:50] Chris’s approach to creating content.
[13:13] How to use virtual live events in a simplified marketing stack.
[15:37] The value of consistency when creating content and writing y…
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How To Execute During A Recession #2149
7 juli 2022 · 6 min
In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are much more cautious with your costs. You can still continue to hire and run tests during this time, you’ll just need to be more selective in what you choose to pursue. Tune in to learn about the best methods for executing during a recession, why cash flow is everything, and how to handle risk!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Execute During A Recession.
[00:24] How to be more cautious with your costs.
[00:40] Advice on how to keep running experiments during a recession.
[01:17] Examples of successful companies that were built during a recession.
[01:41] How to determine your runway and how to act accordingly.
[02:01] An overview of the limits of cutting costs.
[02:20] The importance of cash flow and how you can monitor yours.
[03:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:29] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:38] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Startup Runway
Cashflow Story
Cashflow Story webinar with Alan Miltz
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Cryptoys CEO joins us, raising $23.6M from a16z, building an NFT brand, Doodles and Pharrell
6 juli 2022 · 51 min
In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in, you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrell Williams as their Chief Brand Officer. Tune in for key insights from one of the most passionate leaders in the Web3 space, and much more!
TIME-STAMPED SHOW NOTES:
[01:49] Get to know today’s guest, Will Weinraub CEO and Co-Founder at OnChain Studios.
[05:21] How Will’s daughter inspired the creation of Cryptoys.
[08:52] The three pillars that form the foundation of Will’s business strategy: toys, gaming, and entertainment.
[09:36] Insights into how Cryptoys plans to scale.
[11:44] How Cryptoys became connected with Mattel and why they are ideal partners.
[14:28] The challenges of communicating an entirely new vision during a pitch meeting.
[20:50] Why storytelling is one of the most important skills an entrepreneur can invest in.
[23:13] Why good storytelling is the equivalent of good communication.
[24:33] Will shares his approach to recruiting.
[27:08] How to recruit and retain top talent in the Web3 space.
[31:23] Our thoughts on some of the liquidations t… Lees meer -
Should You Run Audio Ads? #2147
5 juli 2022 · 6 min
In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose where you should place them, and what the benefits are of running audio ads.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Run Audio Ads?
[00:27] An overview of what mediums are included under the audio ad category.
[00:36] Where audio ads are usually placed during an audio segment and which ones perform best.
[01:22] Why you should run audio ads, especially on podcasts.
[02:25] How to choose where you should place your audio ads.
[03:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:09] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Spotify Advertising
Audio Ads on YouTube
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What Is The Future Of Advertising? #2146
4 juli 2022 · 7 min
In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integrated, there are still a few key obstacles that are preventing this from becoming a reality. Tune in to learn what the biggest challenges are and what solutions we’ll need to see implemented for advertising to become more integrated in the coming years.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Is The Future Of Advertising?
[00:26] Why we expect the future of marketing to be a lot more integrated.
[00:41] The challenges of a more integrated approach.
[00:46] The current lack of tools to integrate your campaign across platforms.
[01:33] Why tracking needs to improve and the role it plays in advertising today.
[02:38] The concept of Web 5.0 and what it could mean for marketing.
[04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:21] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:33] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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All of Crypto Has Crashed. Is The Fad Over? #2145
3 juli 2022 · 7 min
In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the crypto market, but how is crypto behaving in the long term? We take a look at the underlying data, why it’s relevant, and the crucial evidence that crypto is demonstrating slow and incremental progress over time. Tune in as we unpack what it all means and what you can expect from crypto in the next decade!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: All of Crypto Has Crashed. Is The Fad Over?
[00:27] How crypto benefits users through easy transfers.
[00:58] The slow incremental progress over time that crypto is experiencing.
[02:30] Why it’s going to take a long time for crypto to be fully integrated into existing systems.
[03:18] The real-world utility you can expect from crypto in future.
[03:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:57] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:10] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Five Marketing Trends We're Looking At In Q2 2022 #2144
2 juli 2022 · 8 min
In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the growing field of influencer marketing, and build your audience through TikTok. We also cover how LinkedIn’s algorithm has improved and new features you can expect from the platform. Listen in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Five Marketing Trends We're Looking At In Q2 2022.
[00:27] The growth of audio ads and how to place them.
[01:02] Why companies are choosing to control their own channels.
[01:50] Recommendations on how to build an audience with TikTok.
[02:19] How to use influencer marketing.
[02:56] The methods that FTX used to gain a bigger share of the market.
[04:29] How to capitalize on LinkedIn’s new features.
[04:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[05:11] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Spotify Advertising
TikTok
Twitter
Cameo
FTX
Binance
Coinbase
LinkedIn
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Big Tech Companies Are Laying People Off Right Now. Is This A Signal? #2143
1 juli 2022 · 7 min
In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are currently trimming their teams and how global events like the war in Ukraine and a slowdown in the economy are influencing these trends. We discuss what companies should be focusing on during this time and how to weather the storm.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Big Tech Companies Are Laying People Off Right Now. Is This A Signal?
[00:32] An overview of the companies that are currently laying people off.
[00:42] Why big tech companies are currently laying people off.
[01:56] The three types of conversations that are happening right now depending on the company.
[04:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:33] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:50] Go to https://www.marketingschool.io to learn more!
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How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) #2142
30 juni 2022 · 6 min
In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the ones with hundreds of thousands of followers, let alone get their attention! Learn how to identify micro-influencers who are creating amazing content but don’t have a massive following yet and collaborate with them to grow your social media presence at a price you can afford!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Hire Content Creators (TikTok, Instagram, Twitter, etc.)
[00:28] How to identify the best content creators on different platforms.
[01:21] Why you should look for micro-content creators.
[01:53] What to do if you already have a substantial audience.
[02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:23] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:41] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerHiring Social Media Creative Talent Like Crazy
TikTok
Twitter
Instagram
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Neil & Eric's Weird Habits That Triple Productivity #2141
29 juni 2022 · 8 min
In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using to build his story inventory and become a better storyteller.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Neil & Eric's Weird Habits That Triple Productivity.
[00:34] Why Neil doesn’t go to bed without having read all his emails.
[01:09] How high-intensity interval training (HIIT) benefits Neil’s productivity.
[02:01] Why Eric uses a daily time tracker
[03:19] How Eric is building his store inventory.
[03:50] The benefits of daily walks.
[04:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:24] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
The Body Coach TV
RiseStoryworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
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Why You Should Own Your Traffic Sources. #2140
28 juni 2022 · 7 min
In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to protect yourself when working with ad agencies.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why You Should Own Your Traffic Sources.
[00:25] Why owning your own traffic sources gives you more options for advertising.
[01:29] Why you shouldn’t let an ad agency create and control your accounts.
[02:44] Examples of how businesses are creating their own media companies.
[03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:01] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How Pillar Content Makes Content Creation 10x Easier #2139
27 juni 2022 · 7 min
In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for more content. It also allows you to create pages that are specific to niche topics and keywords, making it easier to rank highly and gain traction. Tune in to learn how to create pillar content and leverage it to 10x your strategy!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Pillar Content Makes Content Creation 10x Easier.
[00:27] Understanding pillar Content and how you can repurpose it.
[01:13] Why pillar content is a great foundation for your overall content plan.
[03:00] The creative aspect of content creation, and why pillar content makes it easier.
[03:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:54] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:24] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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5 Marketing Fallacies That Will Stunt Your Growth #2138
26 juni 2022 · 7 min
In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on the longevity and growth of your company. Tune in to learn why ads won’t fix everything, how to use an omnichannel approach, and why you should create a pillar page and build your content from there.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Marketing Fallacies That Will Stunt Your Growth.
[00:35] Why ads will only grow your business if you already have momentum.
[01:11] Why an omnichannel approach works best.
[01:45] The fallacy that you need to create content on everything when you’re starting out.
[02:17] Why it’s a fallacy that marketing needs to have an ROI.
[03:26] Why link building is still essential for SEO.
[03:47] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:48] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:01] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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3 Brutal Truths About the Future of SEO #2137
25 juni 2022 · 6 min
In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh content is king.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 Brutal Truths About the Future of SEO.
[00:25] Why having an amazing product or service is more important than your links.
[01:15] How to prioritize user experience
[02:24] Content may not be king, but fresh content is.
[02:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:09] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Do Colors Really Impact Conversions? #2136
24 juni 2022 · 5 min
In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like text size, font, and contrast. Tune in to learn which colors to look out for and learn how they can affect conversions, both positively and negatively!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Do Colors Really Impact Conversions.
[00:34] How colors can drastically impact your conversions, positively and negatively.
[01:46] Other variables that can affect conversion rates.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:16] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to Run 10 Growth Experiments Per Quarter #2135
23 juni 2022 · 6 min
In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with their teams. Learn about the marketing conclave framework, as well as the ICE model, and how to leverage the key tenets of impact, confidence, and ease!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Run 10 Growth Experiments Per Quarter.
[00:25] The simple process for running weekly experiments with your teams.
[01:38] An overview of the marketing conclave framework.
[02:45] How to use the ICE model: Impact, Confidence, and Ease.
[03:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:47] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Are Marketing Masterminds Still Worth It? #2134
22 juni 2022 · 7 min
In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity to make connections with like-minded people, and although it may not be directly apparent, those relationships can have huge payoffs down the line. Tune in as we discuss the value of great speakers and why masterminds provide so much value if you navigate them well!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Are Marketing Masterminds Still Worth It?
[00:35] How being in a space with like-minded people can inspire and motivate you.
[02:09] The value Neil has gotten from attending Eric’s mastermind events.
[02:22] Why good speakers are so important.
[03:09] The positive experience Eric had at an investors conference in Missouri.
[04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:06] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:18] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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5 Best Practices When Doing Marketing For E-Commerce #2133
21 juni 2022 · 5 min
In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing search tools, and upgrading your payment options can increase conversion rates!!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Best Practices When Doing Marketing For E-Commerce.
[00:25] How breaking down your pricing can boost conversion rates by ten percent.
[01:03] Why you should be using your internal search and analytics tools.
[01:30] How to make sure that your search adapts to what converts best.
[01:49] Ensure that you’re making it easy to pay in a variety of ways, like MobilePay and Apple Pay.
[02:14] Why you need to include PayPal as a payment option.
[02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[02:47] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode: Lees meerMobilePay
Apple Pay
PayPal
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5 Customer Acquisition Strategies to Finish 2022 Strong #2132
20 juni 2022 · 7 min
In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a contracting market. We also unpack how you can add free tools to your website and why you should double down on the channels you already have. Make sure you tune in for some great strategies on how to finish 2022 on a high!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: five customer acquisition strategies to finish 2022 strong.
[00:26] How to use PR or influencer marketing.
[01:12] Learn about Spin the Wheel by Privy.
[01:51] How to buy attention in a contracting market.
[02:25] Why you should add a free tool to your website with CodeCanyon.
[02:54] How to focus on the channels you already have.
[04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:03] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:16] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Privy
Spin the Wheel by Privy
CodeCanyon
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Which Key Metrics Do We Check Every Day? #2131
19 juni 2022 · 6 min
In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, and how that has changed over the years. Learn how to adapt metrics to your business and why you should narrow your focus.TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Which Key Metrics Do We Check Every Day?
[00:34] Why Neil no longer checks the daily visitors count.
[00:47] An overview of what Neil checks on a daily basis.
[02:00] An overview of what Eric checks on a daily basis.
[03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast![03:24] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:40] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Reaction: 23 million Links SEO Case Study #2130
18 juni 2022 · 8 min
In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural, and why SEO hasn’t changed all that much over the past few years.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 23 Million Links SEO Case Study.
[00:30] An overview of our top takeaways from the study.
[01:20] How Google is optimizing for what is natural.
[02:41] Why SEO hasn’t changed that much.
[04:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:45] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[05:07] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
23 Million Internal Links - A Google SEO Case Study
Zyppy
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Reaction: Ad Revenues Are Dipping From the Tech Giants #2129
17 juni 2022 · 8 min
In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recession can be one of the best times to start a business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Ad revenues are dipping from the tech giants.
[00:30] An overview of current growth and stagnation in tech companies.
[01:21] How inflation and hesitation are affecting ad revenues for tech giants.
[03:50] The benefits of starting a company during a recession.
[04:43] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:44] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[05:11] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to Repurpose Old Content to Get More SEO Traffic #2128
16 juni 2022 · 6 min
In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to increase SEO traffic and learn more about how to create pillar pieces that will serve your brand.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Repurpose Old Content to Get More SEO Traffic.
[00:25] Some of the advice we’ve covered in the past.
[00:35] Two simple and effective strategies to increase SEO traffic.
[01:35] The best ways to create pillar pieces of content.
[01:55] How to invest in the best pillar content pieces for your brand.
[03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:16] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
How to make 64 Pieces of Content in a Day
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The Law of Shitty Clickthroughs #2127
15 juni 2022 · 6 min
In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Shitty Clickthroughs, what it means for marketing, and why you should continue to use methods like banner ads despite a decrease in clickthroughs.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Law of Shitty Clickthroughs.
[00:24] An overview of The Law of Shitty Clickthroughs put forth by Andrew Chen.
[01:21] What The Law of Shitty Clickthroughs means for marketing.
[02:24] Why being fast and flexible is key.
[03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:43] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Andrew Chen
The Law of Shitty Clickthroughs.
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Amazon vs. eBay: Which One’s Better for Your Company? #2126
14 juni 2022 · 5 min
In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which one is better, but rather, how you can use them all. Tune in to learn how to maximize your leverage and why the cumulative effect will give you the best outcome.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Amazon vs. eBay: Which One’s Better For Your Company?
[00:27] Why it’s not about which one is better, but how to use them all.
[01:29] How to nail your process and then scale it.
[02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:12] Visit https://www.marketingschool.io/talent to join and access our talent pool. Lees meerLinks Mentioned in Today’s Episode:
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What To Do When New Ad Formats Come Out #2125
13 juni 2022 · 5 min
In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been released. In these early stages, they are still gathering metrics and are therefore much more flexible on their pricing. Tune in to hear how you can make the most of these opportunities and improve your ROI!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What To Do When New Ad Formats Come Out.
[00:25] An overview of new ad formats from TikTok, Reddit, YouTube, and Google.
[00:54] Why you need to try new ad formats as quickly as possible.
[01:20] Why new formats tend to be cheaper when they first come out.
[02:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:09] Text us at 310-349-3785.
[02:22] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Tik Tok Spark Ads
Google Web Stories
Reddit
YouTube
Morning Brew
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