Marketing School - Digital Marketing and Online Marketing Tips

Alle afleveringen

3.388 afleveringen, van nieuw naar oud

1. Reaction: Is Tumblr Making A Comeback? #2124

   12 juni 2022 · 6 min

   Afspelen
   In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past few years, but its ads are still more affordable than other platforms. Find out how you can leverage traffic on Tumblr and why it might be the right choice for your business.
   TIME-STAMPED SHOW NOTES:
   [00:20] Today’s topic: Reaction: Is Tumblr Making A Comeback?
   [00:28] An overview of Tumblr’s stats over the past few years.
   [01:01] The evidence that Tumblr is making a comeback.
   [01:47] Why you should consider leveraging traffic on Tumblr.
   [03:14] If you’re looking to hire or get hired, go to marketingschool.io/talent Lees meer

   [03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
   [03:34] Go to https://www.marketingschool.io to learn more!

   Links Mentioned in Today’s Episode:

   Tumblr
   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

   Leave Some Feedback:

   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

   Connect with Us:

   Neilpatel.com

   Quick Sprout
   Growth Everywhere
   Single Grain

   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

2. 7 Timeless Marketing Principles That Are Still Relevant in 2022 #2123

   11 juni 2022 · 7 min

   Afspelen
   In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly released ad formats, but there are still a lot of marketing principles that remain timeless. Tune in to learn about the rule of seven, the AIDA principle, and other fundamental lessons that never lose their relevance!
   TIME-STAMPED SHOW NOTES:
   [00:20] Today’s topic: 7 Timeless Marketing Principles That Are Still Relevant in 2022.
   [00:37] The AIDA principle: attention, interest, decision, and action.
   [01:07] The rule of seven: when someone interacts with your brand seven times they’re much more likely to remember it.
   [01:30] Understand that if you’re starting from nothing, it’s going to take some time to build a brand.
   [02:00] The significant role of content, from text, to audio and video.
   [02:31] How to capitalize on new ad formats.
   [03:11] Why there is always money in the follow-up and why you need to focus on the long-term strategy.
   [03:52] When to expect a decrease in click-through rates.
   [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
   [04:47] Go to https://www.marketingschool.io to learn more! Lees meer

   Links Mentioned in Today’s Episode:

   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

   Leave Some Feedback:

   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

   Connect with Us:

   Neilpatel.com

   Quick Sprout
   Growth Everywhere
   Single Grain

   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

3. How To Price Correctly #2122

   10 juni 2022 · 8 min

   Afspelen
   In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at more affordable rates than to spend as much on marketing. Tune in to learn about the importance of pricing correctly, when you should price yourself below the competition, and why there is more than one strategy for optimal pricing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Price Correctly.
   [00:27] Why it’s so important to price correctly.
   [00:48] When to price yourself below the competition.
   [02:05] Online tools and resources to help you price correctly.
   [02:44] The value of a metric and how to price accordingly.
   [04:10] Why there is more than one strategy to do optimal pricing.
   [04:52] Why you should ask yourself whether your pricing is too cheap or too expensive.
   [05:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
   [05:34] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles.
   [05:53] Go to https://www.marketingschool.io to learn more!
   Links Mentioned in Today’s Episode: Price Intelligently
   Pricing Creativity
   Win Without Pitching
   OpenView Venture Partners
   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Lees meer

   Leave Some Feedback: What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.
   Connect with Us: Neilpatel.com

   Quick Sprout
   Growth Everywhere
   Single Grain

   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

4. Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole

   9 juni 2022 · 33 min

   Afspelen
   In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators, and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more!
   TIME-STAMPED SHOW NOTES:
   [00:20] Introducing today’s topic: Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole.
   [01:29] Why Kat chose Athletic Greens for her next chapter.
   [02:47] An overview of Athletic Greens and their incredible growth.
   [06:22] The high quality of Athletic Greens’ comprehensive flagship product AG1.
   [06:54] Why AG1 is more than just a green drink and the marketing challenge this poses.
   [07:52] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category.
   [10:04] Learn what AG1 tastes like and different ways to drink it.
   [12:41] A breakdown of Athletic Greens’ marketing strategy.
   [13:21] The success they’ve found partnering with creators and influencers.
   [14:11] How being largely referral-based made the iOS 14 update less difficult for them.
   [14:33] How being a bootstrapped company has affecte… Lees meer

5. How To Create An Engaging Podcast That Builds Your Brand #2120

   8 juni 2022 · 7 min

   Afspelen
   In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to improve your podcast, how long you can expect to wait before your audience starts to grow, and why you should focus on engagement rather than downloads or followers.
   TIME-STAMPED SHOW NOTES:
   [00:20] Today’s topic: How To Create An Engaging Podcast That Builds Your Brand.
   [00:25] The importance of taking feedback and implementing positive changes.
   [00:59] Examples of different approaches you can take with your podcast.
   [01:56] A reminder of how long it takes to build an audience.
   [02:27] How a long-term podcast builds your brand.
   [03:25] Why podcasts can be a great excuse to meet cool people.
   [03:46] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles.
   [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! Lees meer

   Links Mentioned in Today’s Episode:

   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

   Leave Some Feedback:

   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

   Connect with Us:

   Neilpatel.com

   Quick Sprout
   Growth Everywhere
   Single Grain

   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

6. 5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It #2119

   7 juni 2022 · 7 min

   Afspelen
   In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. Tuning in you’ll learn how to implement the AIDA model, how to choose your ad formats, and why a call to action is crucial. We also cover landing pages, their role in conversion optimization, and how to adjust your video content for more successful ads.
   TIME-STAMPED SHOW NOTES:
   [00:20] Today’s topic: 5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It.
   [00:28] The AIDA model, and how to implement it.
   [01:01] Why you need to include a call to action
   [01:28] Which ad formats to use on YouTube.
   [02:02] Why your landing page is integral to your conversion rate.
   [02:59] How to adjust your video content to diversify your advertising.
   [03:42] Make sure to check in with who you’re targeting.
   [04:13] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
   [04:21] Go to https://www.marketingschool.io to learn more!
   Links Mentioned in Today’s Episode: Lees meer

   YouTube
   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

   Leave Some Feedback:

   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

   Connect with Us:

   Neilpatel.com

   Quick Sprout
   Growth Everywhere
   Single Grain

   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

7. How to Stay Resilient In a Turbulent Market #2118

   6 juni 2022 · 7 min

   Afspelen
   In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and it’s a good time to take stock of what is working for your business and what isn’t. Tune in to learn how discipline and a lean mindset can help you persevere, and even thrive, in a turbulent market.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Stay Resilient In a Turbulent Market.
   [01:19] How to invest in what’s working and cut back on what isn’t.
   [01:47] Learn how to operate a lean ship.
   [02:13] Why you should extend your runway and how to do it.
   [03:12] What to do when you need to cut back on staff.
   [04:06] A list of some of the best companies that were built during a recession.
   [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
   [04:28] Go to https://www.marketingschool.io to learn more! Lees meer

   Links Mentioned in Today’s Episode:

   Startup Runway
   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

   Leave Some Feedback:

   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

   Connect with Us:

   Neilpatel.com

   Quick Sprout
   Growth Everywhere
   Single Grain

   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

8. Who’s Really Responsible For Ads? #2117

   5 juni 2022 · 6 min

   Afspelen
   In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another!
   TIME-STAMPED SHOW NOTES:
   [00:20] Today’s topic: Who’s Really Responsible For Ads.
   [00:25] Why your marketing department should not necessarily be responsible for ads.
   [00:48] How sales, customer support, design, and other teams can also be responsible for ads.
   [01:34] The term directly responsible individual and why it’s useful.
   [02:17] Why departments need to help one another and not be siloed.
   [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
   [03:21] We’re bringing it back, text us at 310-349-378 with your thoughts and feedback!
   [03:36] Go to https://www.marketingschool.io to learn more! Lees meer

   Links Mentioned in Today’s Episode:

   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

   Leave Some Feedback:

   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

   Connect with Us:

   Neilpatel.com

   Quick Sprout
   Growth Everywhere
   Single Grain

   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

9. Why You Should Create A Swipe File (And What It Is) #2116

   4 juni 2022 · 6 min

   Afspelen
   In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for your swipe files, as well as the best tools for building a great one!
   TIME-STAMPED SHOW NOTES:
   [00:20] Today’s topic: Why You Should Create A Swipe File (and What It Is).
   [00:30] An overview of how to create a swipe file.
   [01:13] How a swipe file can help you identify attention-grabbing strategies.
   [01:17] Why swipe files can give you a head start on what you should be experimenting with.
   [02:15] Examples of tools to use for your swipe file.
   [03:12] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
   [03:19] Go to https://www.marketingschool.io to learn more! Lees meer

   Links Mentioned in Today’s Episode:

   Ahrefs
   Swiped
   Adbeat
   Facebook Ad Library
   SEMRush
   Land-book
   Twitter Blue
   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

   Leave Some Feedback:

   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

   Connect with Us:

   Neilpatel.com

   Quick Sprout
   Growth Everywhere
   Single Grain

   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

10. 7 Practical Ways To Make Customers Fall In Love With Your Business #2115

    3 juni 2022 · 7 min

    Afspelen
    In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customers will always make a good impression. Make your business remarkable by surprising your customers, integrating their feedback, and leveraging your partners. For more practical tips, insights, and advice, make sure you tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: 7 Practical Ways To Make Customers Fall In Love With Your Business.
    [00:25] Why you should over-deliver on your customer’s expectations.
    [01:09] How to give your customers something of value before you ask for their money.
    [01:26] Examples of how to make yourself remarkable through special services.
    [01:58] Be sure to listen to customer feedback from a neutral standpoint.
    [02:28] How to adjust your product based on reviews and feedback.
    [02:58] Finding ways to surprise your customers.
    [03:45] Why yesterday’s remarkable is today’s normal and how to leverage your partners.
    [04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:44] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

11. Building ClickUp to a $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x

    2 juni 2022 · 35 min

    Afspelen
    In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoor ads, and the lessons he learned from FIVE near-death experiences. Tuning in you’ll learn about Zeb’s entrepreneurial journey, how he founded ClickUp, and how it started as an internal tool within his previous company. We discuss the current competitive landscape of productivity tools and why Zeb is dedicated to making a product that will improve people’s lives. Zeb also shares the insights he gained from five near-death experiences and how each one impacted his life. Later we unpack ClickUp’s marketing strategy, the cost of their Superbowl advert, how they used analytics to measure their ROI, and the exciting results they got from it. Zeb also shares how they’ve been measuring brand awareness across the US, the tools and services one can use, and the difference between aided and unaided awareness. Today’s episode is packed with profound insights and crucial marketing tips from a leader in the field who is dedicated to having a positive impact on the world. Make sure you tune in for a fascinating conversation on marketing, building a company, finding balance, and much more!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Building ClickUp To $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x
    [00:25] Introducing today’s guest Zeb Evans, Founder, and CEO of ClickUp.
    [00:46] Learn more about Zeb Evans and what led him to found ClickUp.
    [01:35] The competitive world of productivity software and what it’s been like building ClickUp.
    [02:46] Understanding why ClickUp is a uniquely useful productivity tool.
    [04:23] An overview of Zeb’s entrepreneurial journey.
    [05:35] The capital they’ve raised for ClickUp and their ambitions for the company.
    [07:18] Why it still feels surreal to be owning and running a four billion-dollar company.
    [08:04] Learn about Zeb’s first near-death experience and how it introd… Lees meer

12. Neil & Eric Debate: Should You Get A Coach? #2113

    1 juni 2022 · 8 min

    Afspelen
    In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their clients. Tune in today to hear Neil and Eric unpack their views on the matter, and find out if you should be considering this option!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Neil & Eric Debate - Should You Get A Coach?
    [00:40] Our starting positions: Eric's belief in coaches, and Neil's doubts.
    [01:13] Neil's issue with business coaches and what their coaching business says about their level of success.
    [02:20] Looking at a few definitions of coaches and what they do.
    [03:02] Using a coach to think about the right questions and keep growing.
    [04:51] Why certain high-profile and successful coaches do what they do!
    [05:55] That’s it for today!
    [05:58] Go to https://www.marketingschool.io/live to learn more about our next event! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Reboot

    Jerry Colonna
    Matt Mochary

    The Great CEO Within

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

13. Key Lessons Neil & Eric Have Learned From Running Marketing Agencies #2112

    31 mei 2022 · 9 min

    Afspelen
    In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies.
    [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures.
    [01:14] The importance of hiring personnel with experience!
    [01:39] Why focus can trump jumping on the newest trends.
    [02:30] Niching down from an early stage.
    [02:55] Why you cannot help every person, and the importance of alignment.
    [03:33] How conferences can help you find great clients!
    [04:39] Escaping a 'salesy' image and prioritizing being helpful.
    [06:01] That is it for today!
    [06:03] Go to https://www.marketingschool.io/live to learn more about our next event! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    Aligning Vectors: How To Scale A Business

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

14. How To Monetize A Podcast The Right Way #2111

    30 mei 2022 · 6 min

    Afspelen
    In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more.
    TIME-STAMPED SHOW NOTES:
    [00:24] Today’s topic: How To Monetize A Podcast The Right Way.
    [00:26] The time and energy we have spent building the Marketing School podcast!
    [01:01] The usefulness and ease of finding advertising for a podcast.
    [01:38] Using a podcast as a way to sell your own products and services.
    [02:36] Why we do not recommend affiliate marketing from the start.
    [03:06] Looking at the example of HubSpot and the route they have taken.
    [03:46] That is it for today!
    [03:50] Go to https://www.marketingschool.io/live to learn more about our next event! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Joe Rogan

    Onnit
    HubSpot
    The Hustle

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

15. The Anatomy of A High Converting Sales Letter #2110

    29 mei 2022 · 7 min

    Afspelen
    In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you need to hit every time you are trying to make conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: The Anatomy of A High Converting Sales Letter.
    [00:26] Explaining exactly what a sales letter is and should be.
    [00:50] The importance of a great headline to attract attention.
    [01:21] Pinpointing the reasons that someone would not buy what you are selling.
    [02:35] Why customer development is vital and how this relates to your sales letters.
    [03:47] The patience that is necessary for collecting the rewards of your hard work.
    [04:19] That’s it for today!
    [04:21] Go to https://www.marketingschool.io/live to learn more about our next event!
    Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Lees meer

    David Ogilvy

    Levels
    Sam Corcos
    The Mom Test
    Leave Some Feedback: What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

16. What All Top Marketers Have In Common #2109

    28 mei 2022 · 5 min

    Afspelen
    In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in to learn where we get our ideas for experimentation, how we implement what we learn, and much more!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: What All Top Marketers Have In Common.
    [00:27] Why experimentation is key to being a top marketer.
    [01:00] Being a lifelong learner and how it facilitates experimentation.
    [02:00] Podcast and newsletter recommendations for staying up to date with marketing trends.
    [02:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [02:32] Text us at 310-349-3785 with your comments and feedback.
    [02:44] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    The State of Demand Gen Podcast
    The Brand Marketing Podcast
    Marketing Brew
    Stacked Marketer
    The Wall Street Journal: CMO Today
    Text us at 310-349-3785 with your comments and feedback.
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

17. Where Twitter Is Going With Elon Musk Owning It #2108

    27 mei 2022 · 8 min

    Afspelen
    In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential plans for Twitter, like upgrading its chat service, potential blockchain implementations, and the Elondrop. We also discuss Twitter’s plans to become less reliant on advertising and how they are expected to find other forms of monetization to recoup those earnings. Listen in to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Where Twitter Is Going With Elon Musk Owning It
    [00:46] Insights into Elon’s plans for Twitter and potential blockchain implementations.
    [01:54] Elon’s plans to make Twitter less reliant on advertising.
    [02:25] An overview of the Elondrop and what that would mean for Twitter.
    [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [05:08] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    The Elondrop
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

18. The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months

    26 mei 2022 · 21 min

    Afspelen
    In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, which were designed by Scott Martin, aka Burnt Toast. In our conversation, Evan describes some of his previous entrepreneurial projects, how Doodles came to be, and why he is so passionate about the Web3 space. Learn about Doodles’ unique marketing strategy, and how they are putting the public first. By adding utility, showing up at live events, merchandising, and creating other ways for participants to collect Doodles at an accessible price point, they are prioritizing their community and investing in the future of Web3. Evan also shares Doodles’ plans for the future, including how they are looking to expand and hire from their community. Be sure to tune in for a fantastic conversation on Web3, community, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months.
    [01:12] Get to know today’s guest Evan Keast, Founder at Doodles.
    [02:35] Learn about Evan’s entrepreneurial journey and past projects.
    [03:58] An overview of Doodles, how it functions, and what makes it unique.
    [06:58] Evan’s key tips for launching a successful NFT project.
    [08:21] Why Doodles is focused on making their NFTs affordable and accessible to millions of people.
    [11:29] How Doodles is reinvesting its funds into the future of Web3.
    [12:21] The team at Doodles and how they are looking to expand and hire.
    [13:50] The community manager at Doodles and how they found him.
    [14:54] The importance of being interoperable with other Web3 products and having a community mindset when you build your brand as an NFT.
    [16:04] Why Evan is deeply invested in crypto.
    [17:31] Evan’s favorite business tool.
    [17:40] How to find Evan online.
    [17:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [17:57] Go to https:… Lees meer

19. Would You Invest in Elon Musk's Twitter? #2106

    25 mei 2022 · 7 min

    Afspelen
    In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the company, and how your finances and positioning determine whether you should invest in Elon Musk’s Twitter. Tune in to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Would You Invest in Elon Musk's Twitter?
    [00:30] An overview of the acquisition offer that Twitter has agreed to.
    [01:13] Why the amount of money you have determines whether you should invest in Twitter.
    [02:08] The changes that are expected to happen at Twitter.
    [02:35] The type of companies Neil and Eric invest in based on their positioning.
    [03:27] Why it’s appropriate for investment firms to invest in late-stage companies.
    [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:03] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

20. 6 Ways to Lower Your Cost Per Acquisition #2105

    24 mei 2022 · 5 min

    Afspelen
    In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition.
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition.
    [00:30] Why you should give away free services and create great offers.
    [00:45] How to use AB tests to lower your cost per acquisition.
    [01:04] Why you need to ensure that your messaging is clear.
    [01:24] What you can learn from your competitor’s ads.
    [01:39] Why you should test multiple creatives consistently.
    [02:24] Utilizing networks and platforms to optimize your business.
    [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [02:59] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Facebook Ads
    Eric Sui on Twitter
    Eric Sui on Instagram
    Neil Patel on Twitter
    Neil Patel on Instagram
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

21. Marketing Predictions for the Rest of 2022 #2104

    23 mei 2022 · 6 min

    Afspelen
    In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize.
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Marketing Predictions for the Rest of 2022.
    [00:25] How we expect Facebook to find new ways to monetize.
    [00:52] Some of the ways that marketing will become more challenging.
    [02:06] Why marketers will need to become more thoughtful and creative.
    [02:22] The sizable role that conversion optimization will play in marketing strategies.
    [02:52] How to attract the right people amidst rising ad costs.
    [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [03:39] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

22. How We'd Grow Our Podcast to 5M Downloads per month #2103

    22 mei 2022 · 8 min

    Afspelen
    In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be headed next and the new listeners we will still connect with. Tune in to hear all about the different avenues we think will get us to the next big milestone!
    TIME-STAMPED SHOW NOTES:
    [00:23] Today’s topic: How We'd Grow Our Podcast to 5M Downloads Per Month.
    [00:45] Using advertising on other podcasts as a way to boost subscription.
    [01:02] Increasing guest interviews as a way to cross-promote and induct new followers.
    [01:20] Talking about a broader range of subjects as a way to reach a wider audience.
    [01:59] Why podcast networks might be the next big thing.
    [03:05] Thinking about the opportunity presented by email advertising.
    [03:15] The simple equation of appearing on other podcasts and linking back to your own.
    [04:05] Twitter and LinkedIn threads; doubling down on existing audiences.
    [04:50] That’s it!
    [05:05] Go to marketingschool.io for more resources! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Jordan Harbinger

    HubSpot Podcast Network

    iHeart Radio
    Morning Brew

    The Hustle

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

23. How to Screen For SEO Talent in 2022 #2102

    21 mei 2022 · 6 min

    Afspelen
    In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place!
    TIME-STAMPED SHOW NOTES:
    [00:24] Today’s topic: How to Screen For SEO Talent in 2022.
    [00:26] Enquiring about past experience and traffic increases.
    [00:55] Going deeper on the methods for increasing traffic.
    [02:05] Why follow-up questions can be so effective for vetting hires.
    [02:32] Screening candidates and finding out their long-term goals and true strengths.
    [03:52] Questions to ask about recruiting and team building.
    [04:10] That is it for today!
    [03:24] Go to marketingschool.io for more resources! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    SEMrush
    Ahrefs
    Ubersuggest
    Elon Musk

    Who

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

24. On the Verge of Bankruptcy, What Do You Do? #2101

    20 mei 2022 · 7 min

    Afspelen
    In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune in to learn about our experience with making tough decisions and how to make the best choice based on your situation.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: On The Verge of Bankruptcy, What Do You Do?
    [00:30] Eric’s experience with Single Grain and how they turned the company around.
    [01:37] How to evaluate what your outcome will be depending on the decision you make.
    [02:09] Why your decision will depend on your circumstances and your stage in life.
    [04:14] Why there is no shame in bankruptcy.
    [04:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:29] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

25. How A Founder Sold Over $11.5M In NFTs While Running His Startup with Alex Taub

    19 mei 2022 · 32 min

    Afspelen
    In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking tool. To learn more about how Alex balances his time, his insights on Web3, and much more, make sure you tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup.
    [01:31] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT.
    [03:29] How Alex and his team decided to go all-in on Upstream.
    [04:56] How Alex became involved with Web3, NFTs, DAOs, and dApps.
    [08:11] A breakdown of Upstream: how it works and how it’s priced.
    [08:58] Some of the use cases that Upstream is currently being used for.
    [10:20] How Upstream is growing, and what it means to be a leader in the Web3 space.
    [12:41] Insights into the marketing strategy for Upstream.
    [14:36] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream.
    [15:22] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream.
    [17:57] The time and investment you need to start an NFT project.
    [19:36] H… Lees meer

26. Where To Hire Incredible Marketers in 2022 #2099

    18 mei 2022 · 7 min

    Afspelen
    In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is so effective, even in a big company.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Where To Hire Incredible Marketers in 2022.
    [00:35] How to use LinkedIn to find excellent marketers.
    [01:37] Learn why referral recruiting can be so impactful.
    [02:52] How to use your team to find great talent.
    [03:32] An overview of how we’ve been finding talent to help grow our Web3 department.
    [04:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:22] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Stripe
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

27. How To Prepare Yourself & Your Business Against A Recession #2098

    17 mei 2022 · 6 min

    Afspelen
    In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tune in to hear our recommendations for how to prepare your business for a recession, from increasing your conversion rate optimization to investing in your relationships and more!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: How To Prepare Yourself & Your Business Against A Recession.
    [00:25] The definition of a recession.
    [00:58] Why we expect a recession soon.
    [01:11] How to use conversion rate optimization to prepare for a recession.
    [01:57] Why you shouldn’t try to predict a recession.
    [02:24] Why you should be optimizing for relationships.
    [03:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [03:31] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

28. Spray and Pray, the Best Way to Get Started With Social Media #2097

    16 mei 2022 · 6 min

    Afspelen
    In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different things to figure out what works for your brand. Tune in to find out how to use the 'spray and pray' approach, combined with analytics, to hone in on what will work best for your product!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Spray and Pray, the Best Way to Get Started with Social Media.
    [00:30] The benefits of the ‘spray and pray’ approach, and how to do it.
    [02:36] Why you need to keep analytics in mind when taking the ‘spray and pray’ approach.
    [02:48] How many channels to use the ‘spray and pray’ approach on.
    [03:10] Understanding the RICE framework and how to use it.
    [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:00] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

29. Where We Think The World Is Headed (And What To Do About It) #2096

    15 mei 2022 · 7 min

    Afspelen
    In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to adapt. Listen in to hear what you can expect in the coming months and what helpful steps you can take to protect yourself and your business, while also learning how to identify unexpected opportunities.
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Where We Think The World Is Headed (And What To Do About It)
    [00:25] How rising interest rates will affect businesses and marketing.
    [01:29] How to find places where you can get underpriced attention.
    [03:33] Making preparations for cutbacks.
    [03:56] Some advice from Warren Buffet.
    [04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:30] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Marketing School Episode #2070: Marketing Trends We’re Excited About for Q2 2022
    Marketing School Episode #2073: Effective Alternatives To The Competitive Landscapes of PPC & SEO
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

30. Reaction to Elon Musk Offering To Buy Twitter #2095

    14 mei 2022 · 6 min

    Afspelen
    In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to hear what you can expect if this deal goes through!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Reaction to Elon Musk Offering To Buy Twitter
    [01:06] Why it might be difficult for Elon to buy Twitter.
    [01:47] Some of the changes that might take place if Elon buys Twitter.
    [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [03:29] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

31. What You Should Never Do When You're Selling (How To Lose A Deal) #2094

    13 mei 2022 · 6 min

    Afspelen
    In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn how humility, a mentality of underpromising and over-delivering, as well as good communication will help you maintain fantastic long-term relationships with your clients! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Should Never Do When You're Selling (How To Lose A Deal).
    [00:29] How overpromising and underdelivering can kill a deal.
    [01:14] Why instilling confidence is essential.
    [02:28] The level of communication that you need to maintain with your customer.
    [02:40] How to ensure that you add value to your communication with clients.
    [03:03] How to make each of your follow-ups a marketable moment.
    [03:36] Don’t forget to rate, review, and subscribe to this podcast and text us at 310-349-3785!
    [03:59] That’s it for today!
    [04:29] Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Lees meer

    Leave Some Feedback: What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

32. Growing NFT Now to 700,000 Followers in 1 Yr, Coaching, and Jackson Hole, with Alejandro Navia

    12 mei 2022 · 36 min

    Afspelen
    In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all need a space that can help us think expansively. To learn more about NFT Now, how to grow your reach, and much more, make sure you tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Growing NFTnow to 700,000 followers in 1 yr, coaching, and Jackson Hole, with Alejandro Navia.
    [00:56] Introducing today’s guest Alejandro Navia and how he founded NFT Now.
    [05:53] Why Alejandro saw a need for an objective voice on NFTs like NFT Now.
    [06:59] NFT Now’s reach and how they have grown as an omnichannel media company.
    [10:09] The core drivers of NFT Now’s impressive growth.
    [13:34] What Alejandro has learned about the dangers of being dependent on one single platform.
    [13:56] The main channels Alejandro is using for NFT Now and why owning your domain is key.
    [15:40] Alejandro’s approach to coaching and why he views his clients as partners.
    [19:12] The distinction between coaching and educating.
    [19:54] Why choosing to find a coach is a big deal.
    [20:19] How to f… Lees meer

33. How To Keep An Eye On Your Competitors in 2022 #2092

    11 mei 2022 · 7 min

    Afspelen
    In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments.
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: How To Keep An Eye On Your Competitors in 2022.
    [00:25] Why it’s essential that you stay up to date with what your competitors are doing.
    [01:05] How to use SimilarWeb to measure what your competitors are doing.
    [01:36] Why WayBackMachine is a great free tool for AB testing.
    [02:01] Use Ahrefs to grow your search traffic.
    [02:28] Follow your competitors online and use Facebook’s ad library.
    [02:39] How to use SocialBlade, TubeBuddy, and vidIQ for YouTube insights.
    [02:51] How to get feedback on your competitor’s site as well as your own with UserTesting.
    [03:28] How to implement qualitative feedback.
    [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:16] Text us at 310-349-3785.
    [04:29] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    SimilarWeb
    Zoom
    WayBackMachine
    Ahrefs
    Meta Ad Library
    SocialBlade
    TubeBuddy
    vidIQ
    UserTesting
    Adbeat
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Text us at 310-349-3785

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

34. How to Come Up With The Perfect Messaging For Your Product #2091

    10 mei 2022 · 5 min

    Afspelen
    In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress.
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product.
    [00:28] How your messaging will impact your conversion rate.
    [00:45] How to identify what you should emphasize within your copy.
    [02:30] Why you need to keep tweaking your messaging.
    [02:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [02:56] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Optimizely
    VWO
    Crazy Egg
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

35. With So Many Marketing Channels, Which Channel Should You Pick? #2090

    9 mei 2022 · 7 min

    Afspelen
    In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prioritize. Tune in to learn which channel you should leverage first and how to identify what works best for you. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: With So Many Marketing Channels, Which Channel Should You Pick?
    [00:25] Why an omnichannel approach is inevitable.
    [00:49] How to choose which channels to leverage first.
    [01:49] Identify where your audience is hanging out and what is best for your medium.
    [03:08] Why you need to repurpose your content for different channels.
    [03:29] Why you need to post natively to your channels.
    [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:03] Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode: SEMrush
    Gary Vee: How To Make 64 Pieces Of Content In A Day
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Lees meer

    Leave Some Feedback: What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

36. The Challenges of Podcasting #2089

    8 mei 2022 · 6 min

    Afspelen
    In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing your audience.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Challenges of Podcasting.
    [00:50] Why it’s becoming more difficult to make your podcast popular.
    [01:23] Why it’s more difficult to drive conversion from a podcast than a website.
    [01:42] Some effective methods for growing your podcast.
    [02:27] Why podcasts are effective for brand promotion and high ROI strategies.
    [02:49] How podcasts help build community and decrease sales cycles.
    [03:11] A reminder of how long it takes to grow a podcast audience.
    [03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [03:41] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Edison Research Podcast Consumer Tracking Report
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

37. Ad Channels To Consider For This Year #2088

    7 mei 2022 · 6 min

    Afspelen
    In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on Quora. Learn about when to remarket your content through platforms like Google and why you need to pay attention to where your audience is spending their time. Tune in for some great tips on how to get the most out of ad channels this year!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Ad Channels To Consider For This Year.
    [00:34] Why now is a great time to advertise on TikTok.
    [01:14] How to get the most out of advertising on Quora.
    [01:40] Why you need to pay attention to where your audience is.
    [02:00] Other ad channels to consider like Amazon, Twitter, and Pinterest.
    [02:39] Why Next Door is great for targeting mothers.
    [02:50] Other advertising streams outside of platforms like email and podcasting.
    [03:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [03:14] Go to marketingschool.io/improve help us improve!
    [03:27] Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode: Lees meer

    TikTok for Business
    Quora for Business
    Twitter Ads
    Amazon Ads
    Pinterest Ads
    Roku Ads
    Next Door
    Spotify Ads
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

38. How Web3 Marketing Differs From Web2 Marketing #2087

    6 mei 2022 · 6 min

    Afspelen
    In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2.0, then you can market Web3!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: How Web3 Marketing Differs From Web2 Marketing.
    [00:27] Why the same concepts, principles, and strategies apply to Web3.
    [01:29] Why we won’t be using the term Web3 in ten years.
    [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [03:09] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

39. How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.

    5 mei 2022 · 36 min

    Afspelen
    In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it’s such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.
    [00:30] Introducing today’s guest, Bob Glazer, and his new book Moving to Outcomes.
    [02:49] The lack of ROI that businesses have been experiencing with paid ads and social media.
    [04:24] How Bob defines affiliate and brand marketing.
    [05:58] Bob’s company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm.
    [07:11] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.
    [09:16] An overview of the content in Bob’s new book Moving to Outcomes.
    [11:06] Some of … Lees meer

40. Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers #2085

    4 mei 2022 · 6 min

    Afspelen
    In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how always trying to displace your own business can help you stay ahead, and what marketers can learn from Netflix’s recent dive.
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers.
    [00:50] Why this dip in Netflix’s value was inevitable.
    [01:24] How Netflix lost its competitive edge over other companies.
    [02:04] Why being unique is easier to market and results in quicker growth.
    [02:50] Why you should always be trying to displace your own business.
    [03:37] Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100
    [03:37] Don’t forget to rate, review, and subscribe to this podcast!
    [03:57] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Netflix
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

41. 7 Marketing Tools For Q3 2022 #2084

    3 mei 2022 · 7 min

    Afspelen
    In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunter for scheduling and managing tweets, threads, and more. Learn how Orbit.love can help you organize your community and how Commsor unlocks the power of community-led growth. For all the latest on tips, tools, and gadgets, make sure you tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: 7 Marketing Tools For Q3 2022.
    [00:25] Learn how Tweet Hunter allows you to schedule tweets, threads, and more.
    [01:01] The benefits of Sprout Social in managing social media for any enterprise company.
    [01:22] How Taplio can help you manage your LinkedIn posts.
    [01:52] Quickly and easily automate your favorite apps and devices with IFTTT (If This Then That).
    [02:09] Why Orbit.love is a great tool for community management.
    [03:01] Why Kickbox is a fantastic tool for managing your email marketing.
    [03:31] How Commsor unlocks the power of Community-Led Growth.
    [03:52] That’s it for today! Go to school.io/talent to learn how you can join our Talent Collective!
    [04:22] Don’t forget to rate, review, and subscribe to this podcast!
    [04:22] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Tweet Hunter
    Sprout Social
    Meet Edgar
    Taplio
    IFTTT
    Zapier
    Orbit.love
    Discord
    Kickbox
    Commsor
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

42. Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days #2083

    2 mei 2022 · 8 min

    Afspelen
    In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type of marketing strategy you should implement for a project like this.
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days.
    [00:35] An introduction to well-known entrepreneur, Kevin Rose.
    [01:32] A breakdown of the finances around the Moonbirds NFT Project.
    [02:36] The type of marketing strategy you need for a project like this.
    [02:50] Kevin Rose’s marketing strategy and the PROOF Collective.
    [04:32] How to add value and utility with NFTs.
    [05:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [05:42] Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode: Lees meer

    Moonbirds NFT
    Digg
    PROOF Collective
    Leveling Up Heroes
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

43. How SEO Influences Your Organic Revenue Growth #2082

    1 mei 2022 · 6 min

    Afspelen
    In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. Learn how SEO creates brand awareness, why this leads to organic revenue growth, and why the long-term impact of SEO is so powerful!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: How SEO Influences Your Organic Revenue Growth.
    [00:25] How SEO creates brand awareness.
    [01:19] Why good SEO is so powerful long-term.
    [02:54] Why you need to be patient with your SEO strategy.
    [03:16] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [03:37] Go to https://www.marketingschool.io/live to learn more about our next live event! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

44. What You Should Do When Your SEO Traffic is Flat #2081

    30 april 2022 · 6 min

    Afspelen
    In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an indication that some of your pages are going up in rankings while others are going down. Tune in to hear how you can consolidate your content and institute changes to help your traffic grow over time.
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: What You Should Do When Your SEO Traffic is Flat.
    [00:24] Why flat traffic doesn’t necessarily mean you’re not growing.
    [00:45] How to log into your Google Search console and compare traffic on your pages.
    [01:29] How to update and consolidate your content.
    [02:49] How these changes will help your traffic grow over time.
    [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [03:14] Go to https://www.marketingschool.io/live to learn more about our next live event! Lees meer

    Links Mentioned in Today’s Episode:

    Google Search Console
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

45. 3 Ways to Drastically Improve Your Client Retention #2080

    29 april 2022 · 7 min

    Afspelen
    In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your retention levels!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Three ways to drastically improve your client retention.
    [00:25] Why 30-40 percent churn should be avoided.
    [00:48] How to use a credit card updater and PayPal to improve retention.
    [01:31] What it means to have an executive sponsor and how it helps clients.
    [02:34] How to run Net Promoter Scores (NPS) and solve your retention problems one issue at a time.
    [03:17] What the book 7 Powers: The Foundations of Business Strategy can teach us about retention.
    [04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:27] Go to https://www.marketingschool.io/live to learn more about our next live event! Lees meer

    Links Mentioned in Today’s Episode:

    7 Powers: The Foundations of Business Strategy

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

46. He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski

    28 april 2022 · 31 min

    Afspelen
    In this episode, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes, and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful NFT project. Hear how Brett built the Magic Mushroom Clubhouse Project, the huge profit they made, and why he has reinvested his profits into building NFT projects. Brett explains his passion for NFTs, why he created The NFT Academy, and how his projects are helping businesses leverage the power of NFTs to prepare for Web3. We also discuss why community is much more successful than influencer marketing in the NFT and Web3 space, and the value of platforms like discord for forming valuable networks. To learn more about Web3, NFTs, and how to grow your YouTube channel in a record amount of time, tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski.
    [01:00] An overview of Brett’s journey from college to starting the NFT Academy.
    [02:16] How Brett grew his following from scratch on YouTube.
    [02:31] How timing, previous experience in the crypto space, and access to video equipment helped his channel become successful very quickly.
    [03:27] A breakdown of Brett’s production process for his videos.
    [04:20] Learn about Brett’s Magic Mushroom Clubhouse project.
    [05:46] The huge profits Brett made and why he reinvested most of it into his Clubhouse project.
    [07:13] The role of NFTs in Web3 and how investing in NFTs will help build a foundation for your business for Web3.
    [08:54] The NFT Academy and why it’s a great educational tool.
    [10:32] Why community will continue to remain a crucial element of NFTs and Web3.
    [12:12] The role that… Lees meer

47. How Neil & Eric Run Marketing Experiments #2078

    27 april 2022 · 8 min

    Afspelen
    In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: How Neil & Eric Run Marketing Experiments
    [00:25] An overview of testing and how to run marketing experiments.
    [01:11] How Neil and Eric run marketing experiments.
    [01:48] Why testing different parts of your funnel is key.
    [02:03] Some of the tools you can use to run experiments.
    [02:19] How Eric and his team choose which ideas to test using the ICE model.
    [04:48] Why you should choose the experiments that are easy to implement.
    [05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show.
    [05:26] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    VWO
    Crazy Egg
    The Cold Start Problem: How to Start and Scale Network Effects
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

48. How to Give Every Text Message You Send 30% Boost #2077

    26 april 2022 · 4 min

    Afspelen
    In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this and the many contexts you can apply it to. Listen now to learn more about this quick and easy method!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: How to Give Every Text Message You Send 30% Boost
    [00:25] The simple trick for boosting engagement on your text messages.
    [01:12] Some of the contexts for sending these messages.
    [01:47] That’s it for today!
    [01:56] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

49. Should You Use Automatic Or Manual Placements on Facebook? #2076

    25 april 2022 · 5 min

    Afspelen
    In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis!
    TIME-STAMPED SHOW NOTES:
    [00:20] Today’s topic: Should You Use Automatic Or Manual Placements on Facebook?
    [00:25] Why Neil recommends that you test both.
    [01:01] The long-term benefits of automation.
    [02:30] That’s it for today! Don’t forget to rate, review and subscribe!
    [02:48] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

50. How To Manage Your Comments At Scale #2075

    24 april 2022 · 7 min

    Afspelen
    In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How To Manage Your Comments At Scale
    [00:53] Neil’s process and recommended tools for responding to comments on blogs.
    [01:20] How to respond to comments on social profiles.
    [01:31] How assistants can help with managing your comments on social profiles.
    [02:25] How Neil manages his comments at scale on his various channels.
    [03:50] The ROI on responding to comments.
    [04:49] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    [04:56] Go to https://www.marketingschool.io to learn more! Lees meer

    Links Mentioned in Today’s Episode:

    Akismet
    Comments Not Replied To
    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.