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Why You Should Care About TikTok Search Ads #2074
23 april 2022 · 6 min
In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are uniquely affordable right now, and why now is a great time to invest. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Care About TikTok Search Ads.
[00:25] The high rate of users on TikTok and the massive growth the app has experienced.
[01:01] Why now is a great time to be using TikTok search ads.
[01:47] What is currently available within TikTok search ads.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:33] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
Morning Brew
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Effective Alternatives To The Competitive Landscapes of PPC & SEO #2073
22 april 2022 · 10 min
In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC & SEO. Discover the benefits of affiliate marketing, what it means to integrate community and live events, and how you can use social media to your advantage. Tune in to learn how to stand out in an increasingly competitive landscape!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Effective Alternatives To The Competitive Landscapes of PPC & SEO
[00:30] Why PPC and SEO are becoming more competitive.
[01:30] The benefits of affiliate marketing and how to do it.
[02:02] How to integrate community and live events.
[03:00] Examples of tools that can help you compete in PPC and SEO.
[03:29] How to get mentioned in articles and how this can drive revenue.
[04:40] How to determine which social media platform you should be focusing on.
[06:03] Eric’s tips for podcasting and how to integrate your different channels.
[06:40] How to use live functions on social media in conjunction with influencers if you’re selling physical goods.
[07:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[07:53] Go to https://www.marketingschool.io to learn more! Lees meerLinks Mentioned in Today’s Episode:
NP Digital
WhatRunsWhere
Edison Research: The Infinite Dial
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How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs #2072
21 april 2022 · 27 min
Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS).
[00:30] Introducing today’s guest Jake Tran, who creates business essays on YouTube.
[01:07] Why Jake chose to focus his video essays on money, power, and crime.
[02:11] Jake’s YouTube journey, and why his latest venture started with two channels.
[04:32] How trying to imitate someone else’s YouTube channel can inhibit your growth.
[05:52] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel.
[07:48] The nature of creative work and the amount of time Jake typically spends on a video.
[08:20] The d… Lees meer -
Reaction: Heineken has Created 'Virtual Heineken', the Beer You Can Buy in the Metaverse #2071
20 april 2022 · 6 min
In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is exciting, now may not be the best time to invest in the Metaverse, so tune in to learn more about Heineken’s virtual beer, the Metaverse, and why timing is everything!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Reaction: Heineken Has Created 'Virtual Heineken', The Beer You Can Buy In The Metaverse.
[00:30] An overview of how companies are currently engaging with the Metaverse.
[00:52] Why the companies currently buying land in the Metaverse are doing the right thing at the wrong time.
[01:18] Why small to medium-sized businesses shouldn’t pursue buying land in the Metaverse.
[02:50] That’s it for today! Don’t forget to rate, review and subscribe!
[03:00] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
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Marketing Trends We're Excited About for Q2 2022 #2070
19 april 2022 · 7 min
In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your marketing. Tuning in, you’ll also hear how Web3 is being featured in marketing strategies, why there’s a need for professional community managers, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Marketing Trends We're Excited About for Q2 2022.
[00:30] How you can now use Cameo for your business.
[01:43] The rise in voice commerce and how to optimize for it.
[02:06] The need for community management for NFTs and other Web3 applications.
[02:41] Marketing for Web3: what we’ve seen so far and how it works.
[04:05] How Neil expects rising interest rates to affect marketing.
[04:40] That’s it for today! Don’t forget to rate, review and subscribe!
[04:51] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Cameo
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How Google Ads is Changing #2069
18 april 2022 · 7 min
In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Google Ads is Changing.
[00:30] Learn about Performance Max, an ad campaign format that launched a few months ago.
[01:24] How Performance Max helps you maximize performance across all the channels.
[01:52] The difference between Performance Max and manually using Google Shopping.
[02:55] An overview of the benefits of Performance Max.
[04:00] That’s it for today! Don’t forget to rate, review and subscribe!
[04:13] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Performance Max Campaigns
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HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going #2068
17 april 2022 · 7 min
In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, as well as why content is still king in 2022.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going.
[00:34] A look at the business model at Morning Brew.
[01:09] The latest from HubSpot and what they are currently doing for podcasters.
[01:33] Shopify's new initiative called Lookbook.
[02:18] How content creators are the best way for brands to gain attention.
[03:26] Lessons from the best content creators in the game right now.
[03:53] That’s it!
[03:56] Go to https://www.marketingschool.io/live to learn more about our live events! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
HubSpot
ShopifyMorning Brew
MrBeastLeave Some Feedback:
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Why Neil Still Writes His Own Blog Posts #2067
16 april 2022 · 7 min
In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Neil Still Writes His Own Blog Posts.
[00:27] Eric's feelings about writing content currently.
[00:59] Letting enjoyment drive your writing and other activities.
[01:27] How passion can impact the quality of your content.
[02:14] Doing what you love as a way to build a better future and more success.
[02:58] Comparing Neil's writing versus that of the team that helps him.
[03:49] What comprises evergreen content?
[04:09] That’s it!
[03:24] Go to https://www.marketingschool.io/live to get more info about our upcoming event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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Neil & Eric's Weekly Content Cadence in 2022 #2066
15 april 2022 · 6 min
In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube videos to the pieces we share on social media, this is bound to offer a little bit of insight to you.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Neil & Eric's Weekly Content Cadence in 2022.
[00:39] Neil's weekly cadence; one podcast episode, three videos, one blog post, and social media.
[01:34] Eric's weekly cadence; podcasts, YouTube, Twitter, LinkedIn, and repurposing content.
[03:13] Goals for the next 6-12 months for each of our cadences.
[03:31] That’s it for today!
[03:24] Go to https://www.marketingschool.io/live to learn more. Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More #2065
14 april 2022 · 33 min
In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More.
[01:10] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics.
[01:58] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive.
[04:46] What the Skyscraper Technique is and how it became so famous.
[06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more.
[07:10] How much traffic Brian was able to generate for Backlinko per month.
[07:23] The method Brian used to make money from Backlinko through courses.
[09:16] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies.
[11:40] Why Brian started Exploding Topics and the main mission of the business.
[14:24] The story of Brian acquiring what became Exploding Topics and how he went about it.
[16:16] Numbers around the b… Lees meer -
How to Grow Your Marketing With Capchase #2064
13 april 2022 · 7 min
In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the bank can come with restrictions that can stop you from growing your marketing the way that you need to. When you finance with a company like Capchase or Clearco you have a lot more flexibility and long-term options. Tune in to learn how best to finance your business and grow your marketing!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Grow Your Marketing With Capchase.
[00:25] Why optimizing for lifetime value over short-term income is one of the biggest challenges facing marketers today.
[01:00] Why you’ll need loans to grow your business.
[01:06] Some of the restrictions that come with bank loans and the benefits of using financing from Capchase or Clearco.
[01:44] Some of the ways you can use Capchase to manage your cash flow.
[02:36] How to know when you can potentially make the switch to bank loans.
[04:14] That’s it for today! Don’t forget to rate, review and subscribe!
[04:19] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
[04:27] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Capchase
Clearco
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Why You Should Be Tap Dancing to Work Each Day #2063
12 april 2022 · 7 min
In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your health, both mentally and physically. Tune in to hear our advice on how to prioritize happiness over income, why it’s worth cutting back on your lifestyle if it enables you to pursue the things you love, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why You Should Be Tap Dancing to Work Each Day.
[00:25] How Warren Buffet inspired today’s topic.
[00:42] Why, if you're not happy, you should be doing something else.
[01:19] Why you should optimize for happiness, rather than income.
[01:43] How to determine whether what you’re doing is making you happy.
[02:51] Why doing something you love improves so many aspects of your life.
[03:14] Why it’s worth cutting back on your lifestyle if it helps you pursue the things you love.
[02:51] How doing something you love helps you persevere through tough times.
[04:01] That’s it for today! Don’t forget to rate, review and subscribe!
[04:02] Visit levelingup.com/epic to sign up for our live event in Austin!
[04:12] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Lees meerSign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic
Leave Some Feedback:
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How to Do Web3 Marketing The Right Way #2062
11 april 2022 · 7 min
In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in today.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Do Web3 Marketing The Right Way.
[00:30] Defining the difference between Web2 and Web3.
[01:09] How to use existing Web2 channels for Web3.
[01:34] The number one Web3 marketing mistake that companies are making.
[02:09] How Eric is marketing his NFT project.
[03:44] Why simplicity is the ultimate form of sophistication.
[04:20] That’s it for today! Don’t forget to rate, review and subscribe!
[04:23] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
[04:36] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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A Simple Way to Go Viral on Twitter #2061
10 april 2022 · 7 min
In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: A Simple Way to Go Viral on Twitter.
[00:27] Creating Twitter threads that are like blog posts.
[01:38] Using the content expansion technique to create Twitter threads.
[02:38] A helpful framework for creating effective Twitter threads.
[04:05] An opportunity to write Twitter threads for Eric.
[04:34] That’s it for today.
[04:35] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic
Leave Some Feedback:
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See omnystudio.com/listener for privacy information. -
How Digital Marketers Are Adapting to Privacy Changes #2060
9 april 2022 · 6 min
In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear why the main thing you should be worrying about is leveling up your creativity as a marketer.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How Digital Marketers Are Adapting to Privacy Changes.
[00:50] Why you shouldn’t worry about adapting to privacy changes.
[01:40] Worry rather how you can become more creative as a marketer.
[03:23] That’s it for today.
[03:25] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic
Leave Some Feedback:
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Connect with Us:
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Twitter @neilpatel
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Neil & Eric Are Investing In (How To Think About It) #2059
8 april 2022 · 8 min
In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think About It)
[00:41] Why you should invest in what you know the best.
[01:45] The best investment you can make is in yourself.
[02:37] Delay profits for the long-term.
[03:41] Famous quotes and concepts to help with investing.
[05:08] That’s it for today.
[05:09] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic
Leave Some Feedback:
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Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth #2058
7 april 2022 · 42 min
The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Today on the show Eric sits down with Romeen Sheth, President of Metasys, for an insightful and honest conversation on how he has used Twitter to become a better thinker, what he’s learned about investing throughout his career, and how he recognized the potential for Metsys to provide for the needs of a rapidly growing gig economy. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth.
[00:58] An overview of Sheth’s career and the function of Metasys.
[03:13] How Sheth recognized a need for a company like Metasys to support the rapidly growing gig economy.
[05:53] A breakdown of Sheth’s workflow and how he integrates his business with his investment activity.
[07:56] What Twitter means to Sheth and how he has recently grown his following.
[09:32] Why Sheth approaches Twitter as if he were building an online honeypot.
[11:41] The typical amount of time Sheth spends on a Twitter thread.
[13:47] Sheth’s top two pieces of advice for anyone who is entering the Twitter space, blogging, or any kind of content marketing.
[14:16] Learning to strike the balance between authenticity and providing useful information online and how that helps you maintain a practice of posting.
[15:49] Sheth’s experience of direct message conversations on Twitter and why they tend to be more substantive than on other platforms.
[16:56] Why it’s valuable to view Twitter as an accelerator.
[18:52] What Sheth means by Clarity of Thought and how he ha…
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What Eric Learned From Launching an NFT #2057
6 april 2022 · 11 min
In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential lessons that you can use! Tune in to hear Eric talk about collaborating with artists, which platforms to use, the importance of clear messaging, and more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Eric Learned From Launching an NFT.
[00:35] The story of Eric's NFT: its name and elements.
[00:59] Unpacking the process of releasing an NFT and the importance of collaboration.
[01:46] Why Twitter and Discord are essential to the success of an NFT.
[02:23] Eric shares the revenue numbers associated with the project.
[03:35] Defining the mission for the artist you are working with.
[04:35] Promotion and collaboration; pushing hard enough early on.
[06:00] Consistent management, meetings, and solving issues.
[06:34] Clear messaging from the get-go; why this pays dividends later on.
[07:04] Creating a no-brainer offer through your NFT project.
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Is Facebook Undervalued? #2056
5 april 2022 · 6 min
In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still own a significant proportion of companies that people use every day. Tune in to find out our opinions on why a Facebook stock is still undervalued and why to bet on Mark Zuckerberg.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is Facebook Undervalued?
[00:28] A look at the stock prices for Facebook and Meta in the last year.
[00:41] The false instability of Facebook that people have been proposing.
[01:28] It's hard to bet against Mark Zuckerberg and his proven business record.
[01:58] The things that Facebook has going for it and the amazing talent they have recruited.
[02:50] We think Facebook is undervalued based on its staying power.
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How Marketing Is Shifting in 2022 #2055
4 april 2022 · 7 min
In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses market themselves. Tune in to hear about the trends that we are noticing, and how NFTs may evolve in the next few years.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Marketing Is Shifting in 2022.
[00:39] Brands are more powerful than ever.
[01:12] Not so many new businesses are focusing on branding.
[01:30] The rise of media, and why big companies are investing in the sector.
[02:27] Why PR influencers are becoming more and more dominant.
[02:50] The herd mentality that governs any big trend.
[03:21] NFTs and the fear of missing out; what is driving this push the most?
[03:55] A few predictions about Apple and the world of texting in 2022.
[04:19] That’s it!
[04:30] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Why We Are Big On Saying 'No' These Days #2054
3 april 2022 · 7 min
In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the success of any venture, and you cannot focus if you are overstretched and distracted. Tune in to hear some great examples of how to say 'no' and what this can do for you and your next project!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why We Are Big On Saying 'No' These Days.
[00:26] You only have so much time every day, focus on what is important!
[00:45] The common denominator of focus as the mechanism for success.
[01:30] Playing and winning at the resource allocation game of business.
[02:19] The best ways to let people down easy when you say no.
[02:50] How some of the biggest names communicate a 'no'.
[03:40] Maintaining focus in the early days of a business is vital!
[04:22] Unfortunately, we can tell you all of this, but experience is the best teacher.
[04:30] That’s it for today!
[04:36] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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The Algorithm-Driven Future Of Digital Marketing Is Coming Fast #2053
2 april 2022 · 7 min
In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging content, creating backlinks, and going viral. Because of this, they don’t always have up-to-date knowledge on different algorithms that will help them optimize their content on each platform. Tune in to learn some of the simple ways you can start to make massive strides in how you use the algorithms of different platforms!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Algorithm-Driven Future Of Digital Marketing Is Coming Fast.
[00:25] What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms.
[01:02] A breakdown of how to optimize your content for the YouTube algorithm.
[02:36] If you’re going to spend time creating content, it’s worthwhile optimizing your marketing for algorithms and platforms you’re engaging with.
[02:55] Some of the online resources you can use to keep track of algorithm trends and updates.
[03:21] Why there’s no template for what type of content is successful.
[04:13] How YouTube’s algorithm favors videos that do well in the first 24 hours, and how to leverage that mechanic.
[04:44] That’s it for today! Don’t forget to rate, review and subscribe!
[04:55] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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5 SEO Tips You Should Start Following Today #2052
1 april 2022 · 6 min
In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an introduction to the tools that will help you elevate your user experience reliably and consistently. SEO is everywhere; learn how you can start incorporating it into all of your content, today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 SEO Tips You Should Start Following Today.
[00:25] Why building a brand will benefit your SEO.
[00:51] The benefits of leveraging Google’s products, including platforms like YouTube.
[01:28] How to use free tools to generate more backlinks.
[01:53] Some of the tools you can use to elevate user experience.
[02:25] Remember to incorporate SEO with whatever type of content you’re creating.
[03:48] That’s it for today! Don’t forget to rate, review and subscribe!
[03:53] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon #2051
31 maart 2022 · 35 min
In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon.
[00:20] Introducing today’s guest Matt Colon, Global President of Music at YMU.
[01:07] Matt’s background and some of the figures he’s worked with like Steve Aoki.
[02:17] An overview of how the world of NFTs relates to the music industry in general.
[04:53] What NFTs can accomplish for musicians.
[07:03] Matt’s perspective on the value of NFTs and the concept of ownership in the digital age.
[10:28] How Steve Aoki is tackling NFTs and mobilizing his fanbase.
[12:15] Steve’s broad reach and his incredible touring record.
[12:48] A breakdown of the tokenized community they have built for Steve Aoki.
[14:30] A0k1verse and the long-term goals of their NFT project.
[18:25] The do… Lees meer -
What We're Excited About for YouTube for 2022 #2050
30 maart 2022 · 7 min
In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to creators. Tune in to learn about some of YouTube’s most exciting upcoming innovations and how Neil and Eric will continue to grow their channels going forward.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What We're Excited About for YouTube for 2022.
[00:25] Eric’s thoughts on the blog post by YouTube’s CPO called A Look at 2022: Community, Collaboration, and Commerce.
[00:48] Some of the ways that YouTube is continuing to innovate its online offerings.
[01:24] Why YouTube is becoming the main hub for any type of video content.
[03:32] How Neil and Eric will be continuing to grow their YouTube presence in the future.
[03:57] That’s it for today! Don’t forget to rate, review and subscribe!
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Is Google Search Dying? #2049
29 maart 2022 · 5 min
In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in their numbers. How is the behemoth company Google doing in comparison?
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Is Google Search Dying?
[00:33] Why Google search is not dying.
[00:57] Some of the statistics around Google and its competitors.
[02:21] Why SEO is not dying, it’s just becoming a bit more difficult.
[02:36] That’s it for today! Don’t forget to rate, review and subscribe!
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Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric. #2048
28 maart 2022 · 5 min
In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explain why you should maximize what’s working for your marketing before chasing new trends. We also talk about some of the more modern channels for marketing and how to explore them.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric.
[00:45] Why you should maximize on what’s working before chasing new trends.
[01:10] Some of the more modern channels that are opening up like TikTok and the metaverse.
[02:10] Remember to leverage tried and trusted strategies before trying out new trends.
[02:38] That’s it for today! Don’t forget to rate, review and subscribe!
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7 Networking Strategies To Connect With World-class People #2047
27 maart 2022 · 7 min
In episode #2047, Neil and Eric discuss 7 networking strategies to connect with world-class people. We all have different ways of connecting with people. Based on whether you're an introvert or an extrovert you'll have a certain preference for which type of social situations allow you to feel most comfortable in. Tune in to hear Neil and Eric’s tried and true methods for connecting with world-class people and building deeper relationships.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Networking Strategies To Connect With World-class People.
[00:30] Why hosting dinners are a great way to connect with people.
[01:15] Connect with people online and build deeper relationships by addressing their online problems.
[01:32] Follow up after meeting someone and deepen that relationship.
[02:04] Provide thoughtful and well-crafted responses to high-profile tweets.
[02:23] How to use DMs on different platforms to connect with people.
[03:14] How to use interviews to connect with other people and expand your network.
[03:31] Use a CRM tool to remind you to connect with people.
[04:48] That’s it for today! Don’t forget to rate, review and subscribe!
[04:52] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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What Neil Learned From Responding to 75,441 Comments #2046
26 maart 2022 · 6 min
In episode #2046, Neil and Eric interrogate what Neil learned from responding to 75,441 comments. When you respond to thousands of comments you build a deeper relationship with your audience. Tuning in you’ll gain insight into what Neil has learned from responding to tens of thousands of comments and what his practical tips are for getting through them all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Neil Learned From Responding to 75,441 Comments.
[00:30] How responding to so many comments helped Neil build a deeper connection with his audience.
[01:08] Some of the in-depth responses that Neil has given to people who have left comments and the amount of work that goes into that.
[02:08] Neil’s practical tips on how to prioritize comments.
[02:39] How to use comments for finding topics for your content.
[03:40] That’s it for today! Don’t forget to rate, review and subscribe!
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Do Personality Tests Actually Help You Pick the Right Marketers #2045
25 maart 2022 · 7 min
In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that team members might have in common while also better understanding one another’s strengths and weaknesses. Learn about the personality tests that Neil and Eric use and why personality tests aren't necessarily the best way to find good marketers.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Do Personality Tests Actually Help You Pick the Right Marketers.
[00:30] Some of the personality tests that are out there and which ones we use.
[01:32] Why personality tests are great for team cohesion.
[01:42] Why personality tests aren’t necessarily well equipped to determine whether someone will be a good marketer.
[04:44] That’s it for today! Don’t forget to rate, review and subscribe!
[04:48] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau #2044
24 maart 2022 · 22 min
For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau.
[00:20] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau.
[01:04] How Justin co-founded Royal and how it allows fans to invest in musicians they love.
[01:41] Justin’s unique journey from studying finance and being a DJ to co-founding Royal.
[03:53] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model.
[04:51] An overview of Jus… Lees meer -
Which Super Bowl Ads Won, According to YouTube. #2043
23 maart 2022 · 7 min
In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube.
[01:15] Hear about the top three adverts that received the most views.
[02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing.
[02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing.
[03:45] Why creativity is the X factor for successful adverts.
[04:08] That’s it for today! Don’t forget to rate, review and subscribe!
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How TikTok Is Changing The Way We Shop. #2042
22 maart 2022 · 7 min
In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifting, and has an incredible algorithm. Tune in to learn how TikTok is leveraging entertainment, storytelling, and emotion to change the way we shop.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How TikTok Is Changing The Way We Shop.
[00:30] Neil and Eric’s stories of the things they’ve bought through TikTok and why.
[02:11] How TikTok is changing the way people buy through storytelling and engagement.
[03:23] Some of TikTok's impressive stats and why you may want to add it to your arsenal.
[04:30] That’s it for today! Don’t forget to rate, review and subscribe!
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5 Tips To Future-Proof Your Content Marketing Career From AI #2041
21 maart 2022 · 7 min
In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI.
[00:27] How to use AI tools to speed up your content creation.
[01:05] Why AI is unlikely to replace human creativity.
[01:26] Find ways to remain inspired and feed your creativity.
[02:21] Focus on the visual aspects of your marketing.
[02:55] How to embrace AI tools and augment yourself.
[03:35] Focus on other aspects of the process rather than just creating content.
[04:15] That’s it for today! Don’t forget to rate, review and subscribe!
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6 Ways Digital Marketers Must Change #2040
20 maart 2022 · 9 min
In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 6 Ways Digital Marketers Must Change.
[00:30] Why digital marketers need to adapt and learn how to use AI.
[01:04] The importance of mastering the art of delegation and recruiting.
[01:59] How to experiment as a marketer and why it’s important.
[03:10] The concept of omnichannel and how to hit the best channels.
[03:55] Why you need to be discerning about the marketing information and advice that is currently out there.
[04:51] The importance of doing your own research.
[05:18] The blue ocean strategy and why it’s about thinking long term.
[06:20] That’s it for today! Don’t forget to rate, review and subscribe!
[06:24] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Why Video Content is Better Than Text Content, Even Though Google Prefers Text #2039
19 maart 2022 · 7 min
In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexing videos and podcasts, and how emotionally connecting with your audience through video increases your engagement. For all this, and much more, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: why video content is better than text content, even though Google prefers text.
[00:30] How Google indexes podcasts and video content.
[00:48] The role that engagement plays in whether people seek out your content.
[01:24] Why it’s easier to emotionally connect with your audience through video content.
[03:51] That’s it for today! Don’t forget to rate, review and subscribe!
[04:03] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How SEO Will NOT Change in the Future #2038
18 maart 2022 · 8 min
In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, but that doesn’t mean you should do away with your entire SEO strategy. Tune in to learn about the importance of keywords, user experience, and other core principles that won’t be changing any time soon!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How SEO Will NOT Change in the Future.
[00:25] Why an excellent headline will always be essential.
[01:23] Why platforms will continue to prioritize the most up-to-date content.
[01:47] Learn how engagement metrics and votes of confidence will remain important.
[02:34] Keywords and why they will always be a cornerstone of SEO.
[03:25] The role that user experience will continue to play in SEO.
[03:50] Why Google is optimized for user metrics.
[05:03] That’s it for today! Don’t forget to rate, review and subscribe!
[05:13] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal #2037
17 maart 2022 · 42 min
Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal.
[00:21] Introducing today's guest, Justin Kan.
[01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace.
[02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming.
[05:01] An overview of Fractal and how it works.
[05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building.
[08:25] How Justin built and launched the Fractal brand.
[09:19] Why Justin continues to build start-ups: it’s creative and fun.
[09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable.
[11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making.
[13:32] Some of the executive coaches that Justin has worked with over the years.
[15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.
[19:29] How to take action and break the everyday patterns of your life.
[20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life.
[21:56] The trappings of the hedonic treadmill and focusing on external goals.
[23:0…
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Snap is Sharing Ad Revenue, Here's What Will Happen Next #2036
16 maart 2022 · 7 min
In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next.
[00:26] Why platforms and creators need each other.
[01:00] The model Facebook uses to take most of the ad revenue.
[01:10] How Snap is starting to share revenue with content creators.
[02:18] Transitioning to a decentralized and democratic Web3 model.
[04:29] That’s it for today.
[04:30] Go to https://marketingschool.io/live to learn more!
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This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?) #2035
15 maart 2022 · 6 min
In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or service, and we dish out a few different approaches to using this strategy. To hear how you can boost conversions using this simple method, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?)
[00:28] Using influencers to promote your product or service.
[00:51] Filming video ads with influencers promoting your product.
[01:38] Examples of influencers that have boosted conversions.
[02:36] Thoughts on the best way of collaborating with influencers.
[03:02] That’s it for today.
[03:03] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Three Quick Things You Can Do Everyday to Get Traffic #2034
14 maart 2022 · 6 min
In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building your traffic is not rocket science. By following strategies like the ones we share, you are guaranteed to see your traffic compound over time. So be sure to tune in and hear about consistently posting content, using push notifications, and building a social media ring today.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Three Quick Things You Can Do Everyday to Get Traffic.
[00:30] Start using push notifications to get people to subscribe.
[01:01] Being consistent even if you don’t have an audience.
[01:40] Doing collaborations once you have refined your voice and style.
[02:31] Building a social media ring.
[02:57] That’s it for today.
[02:58] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Why GIFs Are the Future of Product Screenshots #2033
13 maart 2022 · 7 min
In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots.
[00:28] The problem with newer formats for displaying products.
[01:06] Why GIFs are theoretically better than videos for displaying products.
[01:17] What Neil found out when he tested images versus GIFs.
[02:34] The time-to-value ratio for GIFs.
[03:05] How to create your own GIFs.
[03:30] Why the content is more important than the GIF or video.
[04:40] That’s it for today.
[03:25] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to Release a New Redesign Without Affecting Your Traffic #2032
12 maart 2022 · 6 min
In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s important to always keep SEO in mind to ensure you don’t end up worse than when you started. Tune in to learn more about how to ensure a smooth transition, some of the technical details to watch out for, and what NOT to do!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Release a New Redesign Without Affecting Your Traffic.
[00:26] How to adjust your structure, and how you’re linking your pages together, so as not to affect traffic.
[00:54] Make sure your new page is loading at the same speed, or faster, than your previous installment.
[01:00] Be conscientious about which keywords you are using.
[01:16] Some technical details to bear in mind.
[01:38] What not to do during a redesign and what Neil and Eric have learned from working with clients.
[03:18] That’s it for today! Don’t forget to rate, review and subscribe!
[03:25] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Screaming Frog
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How SEO Will Change In The Future #2031
11 maart 2022 · 6 min
In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is already featuring in places like Amazon and Airbnb. You’ll also hear more about Web3 and the importance of brand recognition in SEO.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How SEO Will Change In The Future.
[00:28] SEO is starting to happen everywhere, not just Google.
[01:51] What Duck Duck Go and Web3 can teach us about SEO.
[02:54] Why you should be thinking about how people can shop everywhere.
[03:38] That’s it for today! Don’t forget to rate, review and subscribe!
[03:46] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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The Terrifying Trend We Are Seeing In Digital Marketing #2030
10 maart 2022 · 8 min
In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing.
[00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands.
[01:10] How brands help you become less reliant on platforms.
[02:27] How to build a good brand.
[02:54] Why, if you don’t build a brand, you won’t win.
[03:25] The four forms of leverage: code, capital, labor, and media.
[04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing.
[05:04] That’s it for today! Don’t forget to rate, review and subscribe!
[05:13] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Zero to One: Notes on Startups, or How to Build the Future
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Top 5 Quick CRO Wins #2029
9 maart 2022 · 5 min
In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Top 5 Quick CRO Wins.
[00:30] Why you need to add PayPal as a checkout option.
[00:43] Other payment methods and landing page tools to increase CRO.
[01:20] How to use a two-step checkout.
[01:36] Why exit and entrance pop-ups are beneficial for CRO.
[02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO.
[02:34] That’s it for today! Don’t forget to rate, review and subscribe!
[02:42] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to Build an Amazing Marketing Team #2028
8 maart 2022 · 7 min
In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Build an Amazing Marketing Team.
[00:35] Neil’s strategy for how to find and hire exceptional marketing talent.
[02:00] Some of the practical questions you can pose to your network.
[01:58] The kind of skills you should look for in potential marketing managers.
[02:44] Why you should hire someone who is a skilled recruiter.
[03:56] That’s it for today! Don’t forget to rate, review and subscribe!
[04:11] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to Drastically Improve Customer Retention #2027
7 maart 2022 · 9 min
In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Drastically Improve Customer Retention.
[00:30] A summary of our definition for customer retention.
[01:11] The recommended metrics for customer retention in B2B and SaaS businesses.
[01:36] Seven Powers, the concept of switching costs, and how they help retention.
[02:27] How communicating with customers and finding out about their needs can improve retention.
[03:02] How to use LinkedIn to improve customer retention through your hires.
[03:20] Why you need to do continual customer development to ensure retention.
[04:18] Why product customer fit and positioning are essential for retention.
[06:16] That’s it for today! Don’t forget to rate, review and subscribe!
[06:26] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
7 Powers: The Foundations of Business Strategy
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees #2026
6 maart 2022 · 15 min
In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn about the current trends, why it’s not sustainable, and what you can do to snag top talent within your budgetary constraints and compete with bigger companies!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees.
[00:25] An account of the experiences companies have been having with prospective employees accepting competing job offers.
[01:19] The role that recruiters play in job acquisition and retention.
[02:01] How Neil’s company has been affected by the tougher talent market.
[02:40] Why the current salaries that employees are being offered are not sustainable.
[02:51] How to improve your chances of a successful hire by having a leader join a call with a prospective employee.
[04:16] How to use an interview to find out what motivates a prospective employee.
[04:29] Asking prospective employees what they’d object to if they received a counter offer.
[05:03] What Neil does to get the best talent.
[06:32] The concept of boomerang employees and why they are surprisingly common.
[07:00] How to help employees achieve their goals outside of work.
[07:46] Eric and Neil’s differing opinions on the extent to which a company can be democratic.
[11:34] Tweet at us whether you think companies are democracies or benevolent dictatorships!
[11:40] That’s it for today! Don’t forget to rate, review and subscribe!
[11:43] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Who: The A Method for Hiring
The Dream Manager: Achieve Results Beyond Your Dreams by Helping Your Empl… -
TikTok Contest (ENDS 3/31/22): We're Giving Away $10k to the Best! #2025
5 maart 2022 · 6 min
In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how to enter it, and why they’re excited about TikTok as a platform.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: TikTok Growth Experiment Update: We're Giving Away $10k To The Best!
[00:43] How Sam Parr inspired our TikTok growth experiment.
[01:33] An overview of our TikTok experiment and how you can take part in it.
[02:51] How to find our videos at Marketing School Clips on YouTube and use #marketingschool to tag us on TikTok.
[03:11] A rundown of Neil’s high numbers on TikTok.
[03:34] That’s it for today! Don’t forget to rate, review and subscribe!
[03:36] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
The Hustle
My First Million PodcastMarketing School Clips on YouTube
YouTube
TikTok
Neil Patel on TikTok
Eric Siu on TikTok
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