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Strategy Vs. Tactics - What's More Valuable Long Term? #2024
4 maart 2022 · 6 min
In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?.
[00:25] Eric’s definition of tactics and strategies and how they are distinct from one another.
[01:18] Neil’s perspective on strategies and tactics and why both are important.
[02:17] A framework for how to incorporate tactics and strategies into your career timeline.
[03:20] That’s it for today!
[03:23] Don’t forget to rate, review and subscribe!
[03:28] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How Dr. Ali Abdaal Quit His Job, Grew His YouTube to 2.6M Subs & Is Now Doing $4M+ a Year #2023
3 maart 2022 · 34 min
In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Since then, Ali’s side business has grown substantially. In our conversation we talk about Ali’s experiences growing up in a family that expected him to be a doctor, how reading The four-hour workweek changed his life, and why teaching is his truest passion. Today’s episode is jam-packed with insightful anecdotes and advice on how to excel at life and business, so make sure you tune in to hear it all!
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year.
[01:20] Get to know today’s guest, Dr. Ali Abdaal, and how he went from being a doctor to a creator.
[03:15] What Ali's YouTube channel focused on when he first started it.
[05:51] How Ali’s side hustle earns him $3 million a year and why YouTube forms the foundation for it.
[06:58] Ali’s plans for the future and why teaching is his true passion.
[09:05] Why Ali has an aversion to traditional goal setting, and how he prefers to structure his aspirations.
[11:08] Why Ali’s current top priority is writing a book that he is proud of.
[12:07] How Ali’s business has grown and it’s main sources of revenue.
[13:48] Some of the core lessons Ali has learned in his transition from creator to entrepreneur.
[17:31] The book that Ali is currently working on and why it’s important to him.
[20:30] The two podcasts that Ali is a part of and why he enjoys it.
[22:08] Some of the ways to grow your podcast audience.
[24:15] How Ali learns and retains information based on the medium he’s using.
[27:26] Ali’s favorite book of 2020.
[28:38] Ali’…
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How Facebook is (Becoming) The New Yellow Pages #2022
2 maart 2022 · 6 min
In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages.
[00:35] A breakdown of the Yellow Pages and how it relates to Facebook.
[01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement.
[02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers.
[03:21] That’s it for today!
[03:23] Don’t forget to rate, review and subscribe!
[03:38] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
The Yellow Pages
Facebook
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Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs #2021
1 maart 2022 · 5 min
In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs.
[00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid.
[00:55] The role that status plays in these NFT purchases.
[01:21] How celebrities can monetize their NFTs.
[01:51] What endorsements from celebrities tell you about an NFT product.
[02:36] That’s it for today!
[02:38] Don’t forget to rate, review and subscribe!
[02:42] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Bored Ape Yacht Club
Origin Protocol
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Notable 2022 Super Bowl Advertisers & What We Think #2020
28 februari 2022 · 7 min
In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Notable 2022 Super Bowl Advertisers & What We Think.
[00:41] Our thoughts on Meta, FTX, and Crypto.com as advertisers.
[01:13] Neil’s predictions for the type of messaging advertisers will be pushing.
[01:55] The role that influencers are expected to play at the Super Bowl.
[03:50] Why we expect to see more advertisers for crypto and Web3 at the Super Bowl in the future.
[04:02] That’s it for today!
[04:02] Don’t forget to rate, review and subscribe!
[04:09] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Meta
FTX
Crypto.com
Logan Paul
Mr. Beast
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The Talent Market is Strong. How to Get The Best Marketers This Year #2019
27 februari 2022 · 8 min
In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year.
[00:30] The great resignation and how it’s been informed by the pandemic.
[00:51] How the great resignation has affected our turnover rates and regrettable loss.
[01:23] The current response rate and the immense amount of talent Eric has seen this year.
[01:46] The struggle Neil has had recruiting people quickly enough.
[02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent.
[04:55] That’s it for today! Don’t forget to rate, review, and subscribe!
[05:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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What Should Businesses Do as Labor Prices Increase #2018
26 februari 2022 · 7 min
In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase.
[00:32] How Neil would approach the spike in labor costs in certain sectors.
[00:58] Some of the implications of overpaying for talent and what to do instead.
[02:41] How to institute a signing bonus to compensate for a salary bump.
[03:31] Why you should be patient and detach yourself from what other companies are doing.
[04:09] That’s it for today!
[04:14] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Chris Voss Teaches the Art of Negotiation: https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-negotiation
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How to Win in a Down Market #2017
25 februari 2022 · 6 min
In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, it is crucial that you remain calm. Tune in for key investor tips on how to survive and thrive in a down market!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Win in a Down Market.
[00:25] Our definition of a down market.
[01:11] How things typically become more affordable in a down market and how to respond.
[02:09] Why not panicking is key to persevering and thriving through a down market.
[02:36] Warren Buffet's advice: when people are fearful, be greedy, and when people are greedy, be fearful.
[03:14] That’s it for today! Don’t forget to rate, review and subscribe!
[03:18] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
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How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media) #2016
24 februari 2022 · 36 min
In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media).
[01:02] Get to know today’s guest, Alex Lieberman, and how he created Morning Brew.
[02:32] Some of the reasons why Morning Brew grew as quickly as it did.
[03:36] The role of paid acquisitions, growth marketing, and good relationships.
[04:13] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube.
[06:09] How Alex determined his role at Morning Brew and what he is working on right now.
[10:46] Alex’s thoughts on the next phase of his caree… Lees meer -
Awesome Marketing Tools for 2022 & Beyond #2015
23 februari 2022 · 7 min
In episode #2015, Neil and Eric talk about awesome marketing tools for 2022 & beyond. From apps that help you automate personalization on your site, to tools that enable you to take your user experience to the next level, there’s something here for everyone. Tune in to hear their top pick of tools for 2022!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Awesome Marketing Tools for 2022 & Beyond.
[00:30] How Mutiny can help you automate personalization on your site.
[00:57] Use the AI tool Jarvis to automatically generate content for you.
[01:19] Discover the many uses of Tweet Hunter for elevating your tweets.
[02:01] The Full Story app and how it can help you gain a more nuanced understanding of your user experience.
[02:32] Learn how the Shield App can take your LinkedIn Analytics game to the next level.
[02:56] The Flow app is an excellent tool for elevating your user flow, and it’s pretty affordable if you don’t have too many active users.
[03:18] Our final recommendation is Metadata, a first for b2b businesses that want to generate revenue, not just leads.
[03:51] That’s it for today! Don’t forget to rate, review, and subscribe!
[04:04] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Mutiny
Jarvis
Tweet Hunter
Full Story
Shield AppFlow
Metadata
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How to Create Thought Leadership Content #2014
22 februari 2022 · 7 min
In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create Thought Leadership Content.
[00:27] Neil’s definition of Thought Leadership Content.
[00:47] The most common ways that people use content to become thought leaders.
[01:18] How to use stats and data to elevate your content.
[01:42] How to reach out to people with more followers than you to collaborate.
[03:25] The importance of patience and consistency in becoming a thought leader.
[04:48] How you can zig when other people are zagging in a new industry.
[05:24] That’s it for today! Don’t forget to rate, review and subscribe!
[03:44] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Our TikTok Growth Experiment - Want To Win $5,000? #2013
21 februari 2022 · 5 min
In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Our TikTok Growth Experiment - Want To Win $5,000?.
[00:18] How Marketing School is emulating an experiment that Sam Parr ran on TikTok.
[00:47] A breakdown of how our competition will work.
[01:26] Why Neil is so excited about this experiment.
[01:38] The importance of experimenting in order to do well in marketing.
[02:13] Why this competition is a great opportunity for exposure for participants who do well.
[03:16] That’s it for today!
[03:24] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Marketing School Clips on Youtube
My First Million Podcast
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How We're Planning To Grow Our Podcast in 2022 #2012
20 februari 2022 · 8 min
In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommendations for future episodes of marketing school!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How We're Planning To Grow Our Podcast in 2022.
[01:09] Our plans to make the podcast more entertaining and the survey we’ll be launching soon.
[01:53] The contests and free giveaways we’d like to start running.
[02:50] Our potential plans to advertise and be guests on other podcasts.
[04:03] How we can use our blog posts to link to our podcast.
[04:41] How we’re planning to update our content into longer, more substantive formats.
[05:00] Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast.
[05:18] That’s it for today!
[05:24] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast!
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/proLeave Some Feedback:
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Tried and True Ways to Drive More Leads #2011
19 februari 2022 · 7 min
In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they can end up costing an arm and a leg. This is where other methods, like joint partnerships and CRO, come in. Tune in today to hear lead generation strategies that deliver results while also being cheap and actionable.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Tried and True Ways to Drive More Leads.
[00:28] Other ways of driving leads other than paid ads and SEO.
[00:52] Doing joint partnerships with people in your space who are not direct competitors.
[02:17] Spotting no-brainer opportunities to partner up.
[03:19] Doing free and non-scalable work at the beginning at least.
[04:08] Drilling down on CRO if your business already gets traffic.
[04:47] That’s it for today, be sure to rate, review, and subscribe!
[04:48] Go to https://marketingschool.io/ to learn more. Lees meerLinks Mentioned in Today’s Episode:
$100M Offers
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The Markets Are Crashing. What To Do About It #2010
18 februari 2022 · 6 min
In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Markets Are Crashing. What To Do About It.
[01:22] The value of thinking long-term in a crashing market.
[02:08] Being greedy while others are fearful.
[03:37] Perceiving the current environment as a sale.
[03:50] That’s it for today, be sure to rate, review, and subscribe! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr. #2009
17 februari 2022 · 57 min
In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plenty of podcasting and marketing advice, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, Angel Investing with Sam Parr.
[00:20] Introducing today’s guest Sam Parr, Founder of The Hustle.
[01:20] Sam shares his outlook on his personal finances.
[04:09] What Sam is best known for and what he’s working on right now.
[05:31] Why Sam is choosing to focus on his podcast and some of the things he’s done to grow it.
[09:03] The most effective strategies for increasing your monthly downloads.
[10:14] Why you need to allow room for spontaneity in your podcasts.
[10:36] The term Billy of the Week and its surprising popularity on Sam’s podcast.
[11:37] The Agora newsletter and why it’s such a fascinating topic.
[16:14] Sam’s thoughts on Grammarly and the exceptional founder of Toucan.
[17:47] The concept of the commander’s intent and how it shapes the way Sam prepares for podcast ep… Lees meer -
Top 3 SEO Regrets We Have #2008
16 februari 2022 · 5 min
In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Top 3 SEO Regrets We Have.
[00:25] How not building a brand negatively impacted our SEO.
[00:55] Why we regret not doing enough content upgrades.
[01:19] Why releasing free tools is one of the most effective methods for generating organic traffic to your website.
[01:47] That’s it for today, be sure to rate, review, and subscribe!
[01:55] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Not Doing This Will Slow Your SEO #2007
15 februari 2022 · 5 min
In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from lesser-known entities, and more! Tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Not Doing This Will Slow Your SEO.
[00:25] How not building a brand slows down your SEO.
[01:17] The rule of seven and how it applies to brand recognition.
[01:47] How incentives inform outcomes when it comes to building a reputable brand.
[02:51] That’s it for today, be sure to rate, review, and subscribe!
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Reaction to Semrush Buying Backlinko #2006
14 februari 2022 · 6 min
In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Reaction to Semrush Buying Backlinko.
[00:28] Who Semrush is and why Backlinko appeals to them.
[00:55] Why build it yourself when you can buy it?
[01:37] Examples of companies that kept growing after being acquired.
[03:26] Why these acquisitions are more like partnerships.
[04:14] That’s it for today!
[04:21] Don’t forget to rate, review, and subscribe to this podcast. Lees meerLinks Mentioned in Today’s Episode:
Semrush
Backlinko
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Reaction to Twitter NFT Verification #2005
13 februari 2022 · 6 min
In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Reaction to Twitter NFT Verification.
[00:36] How Twitter has enabled NFT verification.
[00:54] Neil’s feelings about the authenticity aspect of this development.
[01:30] What the other social media platforms intended to use NFTs for.
[02:28] Searching for legitimate people you want to work with.
[03:11] Why the endorsement from the big players mean Web3 is here to stay.
[03:48] That’s it for today!
[03:49] Don’t forget to rate, review, and subscribe to this podcast. Lees meerLinks Mentioned in Today’s Episode:
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7 Stupid YouTube Marketing Mistakes We Made #2004
12 februari 2022 · 8 min
In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Stupid YouTube Marketing Mistakes We Made.
[01:14] Why you shouldn’t create short videos.
[01:32] Avoiding topic jumping and posting infrequently.
[02:33] Making sure not to discourage comments.
[02:48] Remembering to add your offers as icons and pinned comments.
[03:24] Organic strategies work better than running ads.
[03:56] Testing different approaches by changing titles and thumbnails.
[04:49] The value of explicitly telling people to subscribe.
[05:09] That’s it for today!
[05:10] Don’t forget to rate, review, and subscribe to this podcast. Lees meerLinks Mentioned in Today’s Episode:
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Podcast Growth Secrets for 2022 #2003
11 februari 2022 · 9 min
In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our tips also include the strategies we have used to grow this podcast, so tune in to hear about trading interviews for promotion, creating content on popular themes, and other great hacks!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Podcast Growth Secrets for 2022.
[01:08] How the My First Million Podcast grew to two million downloads per month.
[01:42] The TikTok-based competition My First Million did and how successful it was.
[02:17] What we do to grow the Marketing School Podcast.
[02:35] Finding the most popular titles and making more content like that.
[03:12] How the My First Million hosts use a Google document to riff off.
[04:16] Running ads on different podcasts.
[04:59] Appearing on other podcasts.
[05:12] Asking guests to promote an episode in exchange for an interview.
[06:05] That’s it for today!
[06:06] Don’t forget to rate, review, and subscribe to this podcast. Lees meerLinks Mentioned in Today’s Episode:
My First Million Podcast
Ali Abdaal
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How Axie Infinity Plans To Reach 4 Billion Gamers (With Co-founder Jeff Zirlin) #2002
10 februari 2022 · 33 min
In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin).
[01:06] How Jeff has raised over $161 million in funding and has over 2.6 million daily active users.
[02:03] How Axie Infinity is currently valued.
[03:41] Jeff's upbringing and how he became interested in gaming and Web3.
[04:18] An explanation of Axie Infinity’s game mechanics and design.
[05:01] The various outcomes that players can choose to focus on when they play Axie.
[06:05] Some of the future game modes they are currently working on.
[07:17] Hear about Jeff’s audacious goal of reaching 4 billion users.
[08:06] The concept of play-to-earn (P2E) and how that relates to Axie Infinity.
[10:33] How Jeff approaches his role as Growth Lead at Sky Mavis and how his team is structured.
[11:40] Why community has played an integral role in the success of Axie Infinity.
[13:59] The role that good content marketing has played in Axie Infinity’s growth.
[17:31] Jeff gives a breakdown of their marketing team and what each role entails.
[19:14] Some of the ways they are incentivizing users to be active members of the community.
… Lees meer -
One Hack That'll Get You Your First 100,000 YouTube Subscribers #2001
9 februari 2022 · 7 min
In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from many other platforms in a few ways, and it can take a while for you to figure out what’s working and hit your stride. Tune in to learn how Neil transformed his subscription rate and what he learned from it!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: One Hack That'll Get You Your First 100,000 YouTube Subscribers 1990.
[00:25] Some of the strategies Neil tried to gain subscribers when he first started his channel.
[01:08] The one thing that Neil did to take his subscribers to 100,000.
[01:35] How creating a video a day will help you figure out what your audience likes.
[04:40] That’s it for today!
[04:45] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!
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8 Lessons Learned From 2,000 Episodes of Podcasting #2000
8 februari 2022 · 10 min
In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting.
[00:35] The story of how we started this podcast.
[01:00] Why podcasting won’t derive as much revenue as you expect.
[01:20] How using an omnichannel method and effective branding helps your podcast.
[01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host.
[02:13] Podcasting’s ability to help you access an entirely new audience.
[02:50] Why podcasting is still a blue ocean, but it’s also challenging.
[03:38] How offline events can energize your audience and community.
[04:10] Use a tool like Chartable to track your demographics.
[05:16] The importance of building an audience through social media when you first launch your podcast.
[05:38] How repurposing and native repurposing have helped us grow our podcast.
[06:40] That’s it for today! Please tag us in your post celebrating our 200th episode!
[06:58] Don’t forget to rate, review, and subscribe!
[07:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Chartable
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How to Build An Indestructible SEO Strategy #1999
7 februari 2022 · 7 min
In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of the game, but that doesn’t mean you can’t stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Build An Indestructible SEO Strategy.
[00:25] Neil’s many years of experience in SEO and some of the clients he’s worked for like Adobe and Airbnb.
[00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best.
[01:08] How to build excellent brand recognition.
[02:55] How acquisitions can help you build your brand more quickly.
[04:05] That’s it for today!
[04:07] Don’t forget to rate, review, and subscribe!
[04:12] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
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How to Develop A Community-Based Marketing Strategy #1998
6 februari 2022 · 7 min
In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Develop a Community Based Marketing Strategy.
[00:25] The definition of a community-based marketing strategy.
[01:01] Why building community doesn’t work unless you add value.
[02:06] Examples of what we’ve done from a community-building standpoint.
[04:18] That’s it for today!
[04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT.
[03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator! Lees meerLinks Mentioned in Today’s Episode:
Check out the Leveling Up NFT on Twitter: https://twitter.com/levelingupNFT
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Marketing Is Getting Harder. Here's What to Do About It #1997
5 februari 2022 · 8 min
In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Marketing Is Getting Harder. Here's What to Do About It.
[00:27] Some of the ways that marketing is becoming more difficult.
[01:10] Why you need to be willing to experiment.
[02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz.
[02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy.
[03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run.
[05:18] That’s it for today!
[03:24] Go to https://marketingschool.io/live to rate, review, and subscribe! Lees meerLinks Mentioned in Today’s Episode:
Andreessen Horowitz
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How Web3 Will Affect The Future of Marketing #1996
4 februari 2022 · 7 min
In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different companies prosper and grow. We are currently still in the early days of Web3, and already we’re seeing changes that will have an impact on the future of marketing. To learn more about Web3 and the future of marketing, tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Web3 Will Affect The Future of Marketing.
[00:30] A quick recap of Web One, Web 2.0, and Web3.
[01:15] Permissionless databases, decentralization, and how this will affect the future of marketing.
[01:46] Some of the ways that marketing has become more challenging.
[02:35] How community builds retention.
[02:50] The data protection that comes with Web3 and how this will affect marketing.
[04:13] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.
[04:25] That’s it for today!
[04:28] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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Kevin Rose's NFT Price is Skyrocketing. Here's Why #1995
3 februari 2022 · 9 min
In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing! Lees meer
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How Eric Built FOMO For His NFT Project (And How You Can Join) #1994
2 februari 2022 · 9 min
In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join! Lees meer
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How To Run a Company Where People Don't Want to Work Elsewhere #1993
1 februari 2022 · 8 min
In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation. Tuning in you’ll hear us talk about the value of employee retention in your marketing team, what we’ve learned from our exit interviews, and why caring about your employees is crucial.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Run a Company Where People Don't Want to Work Elsewhere.
[00:30] The great resignation and how it’s been affecting companies.
[01:25] How retention affects your marketing team.
[01:43] What we’ve learned from our exit interviews.
[03:03] Why you should be helping your employees achieve their personal goals outside of work.
[05:00] Why caring about your employees is crucial.
[05:20] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
[05:30]Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How Big Brands Are Using NFTs For Marketing #1992
31 januari 2022 · 6 min
In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have been doing partnerships with NFTs, like Adidas’s collaboration with Bored Ape Yacht club, and how they’ve successfully incorporated those into their marketing and design strategies.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Big Brands Are Using NFTs For Marketing.
[00:30] Examples of some of the big brands that have been partnering with NFTs.
[02:35] Why NFTs are here to stay.
[02:51] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.
[03:02] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
[03:24] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Adidas
Bored Ape Yacht Club
Nike
Mattel Creations
VeeFriends
Tokidoki
Leveling Up NFT on Twitter
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5 Steps to Conduct a Simple Competitor Analysis #1991
30 januari 2022 · 6 min
In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover the best tools for learning about your competitors today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Steps to Conduct a Simple Competitor Analysis.
[00:25] A brief description of what defines a competitor analysis.
[00:48] How to use a tool like Ubersuggest to compare your keywords with those of your competitors.
[01:15] Using SEO tools to examine the ads your competitors are running.
[02:07] How you can use tools like Moz for link opportunities.
[02:34] How you can use SimilarWeb to give you a general view of what’s going on.
[03:06] Use BuiltWith to analyze the tools your competitors are using.
[03:20] That’s it for today!
[03:26] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
Ubersuggest
SEMrush
Ahrefs
Moz
SimilarWeb
BuiltWith
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How to Create Irresistible Lead Magnets That Convert #1990
29 januari 2022 · 6 min
In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free that everyone else is charging for? To learn more about what makes an irresistible lead magnet, and how to ensure they convert, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create Irresistible Lead Magnets That Convert.
[00:25] A breakdown of what lead magnets are.
[00:57] How to offer something for free that other people normally charge for.
[01:33] Why having a successful lead magnet means going to the extreme.
[03:00] How to ensure that what you’re offering is relevant to the reader.
[03:20] That’s it for today!
[03:27] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
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6 YouTube Community Building Hacks You Didn't Know About #1989
28 januari 2022 · 8 min
In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go overlooked on the Youtube platform. To learn more about these tools and how to build community, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 6 YouTube Community Building Hacks You Didn't Know About.
[00:30] How to use YouTube Live to host a virtual event.
[01:03] Why you should use the post section to build community and how to access it.
[02:03] How partnerships can foster community building.
[02:49] Be sure to reply to comments and engage with people.
[03:35] How to engage, and do calls for engagement within your video.
[04:18] Why a pinned comment is so useful and how to use them.
[05:09] That’s it for today!
[05:17] Go to https://marketingschool.io/live to learn more! Lees meerLinks Mentioned in Today’s Episode:
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How to use NFTs as a Reward Mechanism with Lin Dai #1988
27 januari 2022 · 11 min
Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai! Lees meer
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5 Key Questions to Ask To Improve Your Content By 10x #1987
26 januari 2022 · 6 min
In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn about the best questions to ask and 10x your content!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Key Questions to Ask To Improve Your Content By 10x.
[00:30] Surveys are an excellent way to get feedback and improve your content
[00:35] Ask people how you can make your content better.
[01:05] Follow up with a question asking whether there is anything they’d like to add.
[01:19] Ask who has the best content in your space.
[01:42] Get to the root of what is faulty in your content by asking ‘what's something you're uncomfortable telling us about our content?’.
[02:09] How to use exit pop-up surveys to improve your headlines.
[03:07] That’s it for today!
[03:13] Take part in our survey at marketingschool.io/improve! Lees meerLinks Mentioned in Today’s Episode:
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Why You Should Remove Yourself From The Business (And How) #1986
25 januari 2022 · 8 min
In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work. But building a business that can run without you will afford you the freedom to venture out and continue to grow. Tune in to learn how to remove yourself from the business and discover the concept of working above the business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Remove Yourself From The Business (And How).
[00:30] Neil’s advice on how to remove yourself from your business.
[00:37] Why you need to hire people who have successfully done the job before.
[00:50] How to find your next hire on LinkedIn.
[01:35] Just because someone is successful in a similar agency, doesn’t mean they’ll necessarily be successful in yours.
[03:18] The concept of working above the business.
[02:35] Why it’s worth hiring an expensive executive if you have the money for it.
[05:01] That’s it for today!
[05:07] Leave us a review, rate, and subscribe! Lees meerLinks Mentioned in Today’s Episode:
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Should You Focus In On Crypto Marketing for 2022? #1985
24 januari 2022 · 7 min
In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! Tune in to find out what we predict for crypto and how we expect it to influence the world of marketing!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Focus In On Crypto Marketing for 2022?
[00:31] Neil’s perspective on crypto and why should understand Web3 and crypto.
[01:56] Eric’s perspective and why crypto and Web3 are the future of the internet.
[03:15] Why the old ways of marketing will slowly be phased out over the next few years.
[03:55] Why now is a good time to get involved in the Web3 space.
[04:30] That’s it for today!
[04:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
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Why Organic Social May Matter More than Any of Our Services #1984
23 januari 2022 · 6 min
In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with your customers, then organic social is the way to go. Tune in to learn more about why organic social is so important to your branding and reach.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Organic Social May Matter More than Any of Our Services.
[00:30] A quick summary of our services.
[02:00] Organic social is one of the best ways to communicate with your customers.
[02:37] Most platforms have a direct message function.
[02:52] That’s it for today!
[03:06] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Cut These Meetings From Your Week to Focus #1983
22 januari 2022 · 7 min
In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to learn our tricks for trimming the fat and only attend the meetings that matter.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Cut These Meetings From Your Week to Focus.
[00:30] Why you should cut any meeting where there are multiple people within your department.
[01:30] How to audit your past meetings to determine which ones were useful and gave you energy.
[02:28] Why it’s useful to cut out meetings that contain information and updates that could be conveyed over Slack or email.
[03:22] Neil’s philosophy on doing quick calls for updates to avoid unnecessary meetings.
[04:03] That’s it for today!
[04:11] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Slack
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7 Reasons Accountability to Cultural Values Matter #1982
21 januari 2022 · 8 min
In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters.
[00:25] What we mean by cultural values.
[00:58] If people are operating based on different values, they’ll be going in opposite directions.
[01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team.
[01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable.
[02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people.
[03:09] Creating short and simple values make them easy to remember and follow.
[03:37] If everyone knows the core values, they'll do what's best for the business in the long run.
[04:12] Make sure your core values are actionable.
[05:28] That’s it for today!
[05:28] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
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Lloyed Lobo Shares His Secrets to Building His 7-Figure Community #1981
20 januari 2022 · 15 min
Check out this excerpt from our Growth Accelerator event in Miami and learn Lloyed Lobo's secrets to building his 7-figure community! Lees meer
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How to Build Your Organic Audience for the Long Term #1980
19 januari 2022 · 7 min
In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Build Your Organic Audience for the Long Term.
[00:35] Why the number one method for building and retaining your audience is responding to people.
[01:51] Why you need to consistently produce content while also improving.
[03:25] Neil’s example of how he built a relationship with an audience member who went on to found Coinbase.
[04:18] That’s it for today!
[04:30] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Coinbase
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Marketing Stories We've Never Shared Before #1979
18 januari 2022 · 9 min
In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady wins the race!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Marketing Stories We’ve Never Shared Before.
[00:25] Shortcuts Neil took such as converting a battlefield site into an online casino.
[02:44] The moral of Neil’s stories: slow and steady wins the race!
[03:09] How Eric is using his network to grow his LinkedIn reach.
[04:12] Two of Eric’s experiences building affiliate sites and what he learned.
[06:19] That’s it for today!
[06:20] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Should You Allow Employees to Jump Around Projects? #1978
17 januari 2022 · 7 min
In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Allow Employees to Jump Around Projects?
[00:30] Why Eric and Neil prefer to keep employees specializing on certain projects.
[01:04] The inefficiency and poor output of a system where employees jump around.
[01:14] How unfocused employees end up killing sales.
[02:25] It is the people behind a business that make it what it is.
[03:38] Why Eric encourages employees to do side-hustles.
[04:32] That’s it for today!
[04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
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How Agency Partnerships Can Lead to M&A #1977
16 januari 2022 · 7 min
In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The great thing about agency partnerships is that they help companies get to know each other very well. This forms a great foundation for a merger or acquisition and lays the groundwork for one plus one to equal three!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Agency Partnerships Can Lead to M&A.
[00:27] How a working relationship can lead to a merger and make one plus one equal three!
[01:19] The importance of agency partnerships for laying the groundwork for M&A.
[03:04] How important a solid diligence process before a merger or acquisition is.
[03:37] Never do a deal in less than 30 days!
[04:02] That’s it for today!
[04:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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How to Structure Your NFT Project The Right Way #1976
15 januari 2022 · 8 min
How to Structure Your NFT Project The Right Way
In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Structure Your NFT Project The Right Way.
[00:50] As a founder you have to be the boots on the ground.
[01:16] How Eric learned about how to structure his team.
[01:51] Community managers, developers, artists, project managers,
[02:46] How often Eric has stand-ups with his team.
[03:32] The three most important practices for structuring communications and promotions.
[05:08] That’s it for today!
[05:09] Go to https://marketingschool.io for more resources based on today’s topic. Lees meerLinks Mentioned in Today’s Episode:
Leveling Up Heroes Whitelist
Gary V
Tom Bilyeu
Dribbble
VeeFriends
Founder’s Key
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How To Build Actual Utility With An NFT Project #1975
14 januari 2022 · 9 min
How to Build Actual Utility With an NFT Project
In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Build Actual Utility With an NFT Project.
[00:39] Examples of NFTs that are more than a cash grab and offer actual utility.
[02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility.
[04:15] How to know if people will value your NFT’s utility.
[05:20] The three best NFT utilities in Eric’s opinion.
[06:31] That’s it for today!
[05:12] Go to https://marketingschool.io for more resources based on today’s topic. Lees meerLinks Mentioned in Today’s Episode:
Leveling Up Heroes Whitelist
VeeFriends
Founder’s Key
CryptoPunks
Bored Ape Yacht Club
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/proLeave Some Feedback:
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