Marketing School - Digital Marketing and Online Marketing Tips
Alle afleveringen
3.388 afleveringen, van nieuw naar oud
-
Six Traits of a Great Community According to Lloyed Lobo #1974
13 januari 2022 · 11 min
Check out this excerpt from our Growth Accelerator event in Miami and learn the Six Traits of A Great Community with Lloyed Lobo! Lees meer
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Build Community The Right Way #1973
12 januari 2022 · 8 min
How to Build Community The Right Way
In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing the need to truly care about your community which requires genuine passion.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Build Community The Right Way.
[00:54] Using community managers that understand your project.
[01:41] You have to care about your community which requires passion.
[02:48] How to care about your community properly.
[04:03] You build a community one person at a time.
[05:11] That’s it for today!
[05:12] Go to https://marketingschool.io for more resources based on today’s topic. Lees meerLinks Mentioned in Today’s Episode:
Leveling Up Heroes Whitelist
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How NFTs Might Fit Into Your Marketing Strategy #1972
11 januari 2022 · 8 min
How NFTs Might Fit into Your Marketing Strategy
In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy.
[00:34] How major brands are fitting NFTs into their marketing strategies.
[01:28] The strategy behind the Leveling Up Heroes NFT drop.
[01:54] Building a community around Leveling Up using NFTs.
[02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric.
[03:40] How NFTs open up new audiences for your product.
[05:07] How to get onto the whitelist for Leveling Up Heroes.
[05:15] That’s it for today!
[05:16] Go to https://marketingschool.io for more resources based on today’s topic. Lees meerLinks Mentioned in Today’s Episode:
Leveling Up
Kevin Rose
Bored Ape Yacht ClubLeveling Up Heroes Whitelist
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is It The End Of $997 and $2,000 Courses? #1971
10 januari 2022 · 10 min
In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses?
[00:32] The funnel structure for an older model for selling courses for $997 - $2,000.
[00:58] Does this model still work?
[01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency.
[02:49] Giving courses away and making your money on the back end.
[03:27] Why some course marketers don’t think the numbers of the older model work anymore.
[04:58] How other course marketers are still doing well using the older model.
[07:03] That’s it for today!
[07:04] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why Bringing Remote Employees Together Matters #1970
9 januari 2022 · 5 min
In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Bringing Remote Employees Together Matters.
[00:29] How remote Neil’s business is and how he incorporates meetups.
[00:54] Eric’s structures concerning remoteness and why he values in-person events.
[02:21] Why people who know each other work better and the positive effects of this.
[02:38] That’s it for today!
[02:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Eric Has Learned So Far From Building His NFT Project #1969
8 januari 2022 · 9 min
In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project.
[00:45] Eric’s brief definition of NFTs.
[00:47] Eric’s role in the recent bidding over a digital version of the constitution.
[01:11] The constitution DAO that Eric joined and their bid for a physical version of the constitution.
[01:45] A breakdown of Eric’s project ‘Leveling Up Heroes’.
[02:59] The lessons Eric has learned from his NFT Project.
[03:11] You need good community managers when doing this type of NFT project.
[04:06] The role of the artist in an NFT project.
[05:05] A breakdown of how to start an NFT project.
[06:20] That’s it for today!
[06:27] Go to levelingup.com/whitelist to learn more about Leveling Up Heroes! Lees meerLinks Mentioned in Today’s Episode:
Leveling Up Heroes: Friends & Family Whitelist
VeeFriends
World of Women
Dribbble
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/proLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 Key Questions To Ask To Get Better #1968
7 januari 2022 · 9 min
In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Key Questions To Ask To Get Better.
[00:30] The Zone of Genius exercise, what Eric learned from it, and who you should be asking to give feedback on 7 key questions about you.
[01:00] Why you should find out what you have a world-class talent for.
[02:02] The benefit of uncovering what your weaknesses are.
[02:20] Neil and Eric share what their teams rate as their biggest weaknesses.
[02:44] Ask your co-workers what you’re good at, but don’t appear to enjoy.
[03:10] Find your focus by asking yourself what actions have moved the needle for your company over the past year.
[04:15] Get feedback on where you seem to be experiencing the most joy and energy.
[05:01] Why you should identify who’s better than you at the job you’re currently doing.
[05:41] Ask yourself which of your current tasks may be better executed by someone else.
[06:24] Why it’s so important to get feedback and take your ego out of the equation.
[06:30] That’s it for today!
[06:38] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy i… -
The Secret to Growing 50% Faster with Patrick Campbell #1967
6 januari 2022 · 10 min
Check out this excerpt from our Growth Accelerator event in Miami and learn The Secret to Growing 50% Faster with Patrick Campbell! Lees meer
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
3 SEO Trends That Will Explode in 2022 #1966
5 januari 2022 · 6 min
In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 SEO Trends That Will Explode in 2022.
[00:25] Learn about the boom in voice search commerce as a multi-billion dollar market.
[01:00] Why delivering a good user experience will be increasingly important to Google’s algorithm.
[01:46] Learn why SEO is becoming increasingly important across platforms.
[02:50] That’s it for today!
[03:01] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why SEO Is An Unfair Advantage #1965
4 januari 2022 · 7 min
In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why SEO Is An Unfair Advantage.
[00:25] How SEO differs from paid advertising.
[00:46] Why SEO is difficult to scale up and requires a lot of creativity.
[01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs.
[02:06] How SEO forces you into long-term thinking.
[03:23] The compounding effect of good SEO and why it gives you an unfair advantage.
[04:07] That’s it for today!
[04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Build Your YouTube Channel to 1M Subscribers #1964
3 januari 2022 · 6 min
In episode #1964, Neil and Eric talk about how to build your YouTube channel to 1M subscribers. In our previous episode, we covered how Eric gained 50k subscribers and how other channels can do the same. Today we build on those lessons with Neil’s advice on how to get to 1M subscribers. Tune in to learn more on how to capitalize on YouTube’s algorithm, conduct effective AB testing, and gain 1M subscribers!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Build Your YouTube Channel to 1M Subscribers.
[00:30] Neil’s current subscriber count and when he expects to hit 1M subscribers.
[00:48] A breakdown of how Neil has built his subscriber base to hit 1M subscribers.
[01:09] Why you should concentrate on making your videos do well in the first 24 hours of posting.
[01:31] Why comments are much more significant for the Youtube algorithm than likes.
[02:08] How to continually conduct AB tests and why it’s important.
[02:41] Some of the other things that will help you get to a million subscribers, like researching trending topics and making your videos the ideal length.
[03:12] That’s it for today!
[03:25] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Network with Badass People #1963
2 januari 2022 · 11 min
In episode #1963, we talk about how to network with badass people. When we say badass people, we mean people who you admire and who would be an asset to your network. There are a whole host of methods for effective networking and many of them don’t require money, or even being an extrovert. Tune in and hear how to form relationships with successful people through dinners, serendipity, generosity, and more.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Network with Badass People
[00:32] What we mean by badass people.
[01:25] Creating serendipity and touchpoints by attending events with like-minded people.
[02:56] Why it is worthwhile to stretch your budget and attend good events.
[03:42] Networking through live events, generosity, and social media.
[05:00] How to network effectively as an introvert with a small budget.
[06:53] Authentic networking takes time, so be patient.
[06:53] Finding huge success by never eating alone.
[07:55] That’s it for today!
[07:57] Don’t forget to rate and review this podcast!
Links Mentioned in Today’s Episode:
Never Eat Alone
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Absolutely Crush 2022 #1962
1 januari 2022 · 7 min
In episode #1962, we tell you how to crush 2022, absolutely! Visualization, focus, and hard work are some of the ingredients of success, so we recommend that you set one main goal for the entire year and put all of your energy into accomplishing it. Tune in and learn about how to find that one goal you should set for yourself so that you can triple down on it and reap the rewards.
TIME-STAMPED SHOW NOTES: Lees meer[00:20] Today’s topic: How to Absolutely Crush 2022.
[00:47] Why Eric likes to set one overarching goal for a new year.
[01:46] Neil’s thoughts on how to find the best goal to set.
[02:27] Tripling down on the thing that is working well.
[03:32] Making sacrifices in the present that pave the way for the future.
[03:56] That’s it for today!
[03:57] Don’t forget to rate and review this podcast!
Links Mentioned in Today’s Episode:
The One Thing
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Build Your YouTube Channel To 50k Subscribers #1961
31 december 2021 · 6 min
In episode #1961, Eric talks about how to build your YouTube channel to 50k subscribers. Gaining subscribers on YouTube is about so much more than creating high-quality content. You need to understand its algorithm and how to tailor your content accordingly. Tune in to learn how Eric changed his strategy to gain 60K subscribers on YouTube, and how you can too!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Build Your YouTube Channel To 50k Subscribers.
[00:38] Eric breaks down how to NOT grow your YouTube channel.
[01:43] Learn why you need to narrow your focus during the early days of your YouTube channel.
[03:05] How to make your videos dynamic, and ensure that your audience stays hooked.
[03:35] That’s it for today!
[03:43] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Buy > Build: Codie Sanchez’s Blueprint to Find, Buy and Scale Great Businesses #1960
30 december 2021 · 18 min
Check out this excerpt from our Growth Accelerator event in Miami and learn Codie Sanchez's blueprint on finding, buying, and scaling great businesses. Lees meer
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Get A Business Headstart On 2022 #1959
29 december 2021 · 8 min
In episode #1959, Neil and Eric talk about how to get a business headstart in 2022. One of the best ways to prepare yourself for a new year is by reflecting on what worked and what didn't work during the year you're currently wrapping up. Listen in to hear about Neil and Eric’s tools for reflection and how they are preparing for 2022.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Get A Business Headstart On 2022.
[00:44] How to prepare for 2022 by listing everything you did wrong in 2021.
[02:02] How to implement feedback analysis to facilitate your growth.
[02:58] Why Eric uses a task prioritization document and how it has prepared him for 2022.
[03:48] Learn how to use your calendar to reflect and audit your time.
[05:28] That’s it for today!
[05:36] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Managing Oneself
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 Business Trends That We're Excited About for 2022 #1958
28 december 2021 · 9 min
In episode #1958, Neil and Eric talk about 7 Business trends that they're excited about for 2022. The rise of Web3, as well as the work from home trend, are serving as valuable catalysts for new opportunities, not just for workers, but also entrepreneurs. Tune in for a closer look at the trends we’re anticipating for 2022 as well as insights into why we’re excited about their potential!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Business Trends That We're Excited About for 2022.
[00:30] Why Eric is excited about the Web3 ecosystem.
[01:28] The work from home trend and why Neil is excited about it.
[02:04] The rising trend of community being prioritized in Web3 businesses.
[02:35] How the trend of outbound and partnerships will affect marketing.
[03:20] Why buying businesses is becoming less intimidating.
[04:22] There’s a new range of opportunities for entrepreneurs.
[05:04] The trend of decentralized autonomous organizations (DAOs).
[06:17] That’s it for today!
[06:26] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Build Long Term Relationships That Lead To Long Term Profits #1957
27 december 2021 · 8 min
In episode #1957, Neil and Eric talk about how to build long-term relationships that lead to long-term profits. Over the years our approach to relationships has changed. Tune in to hear how public speaking, hosting dinners, and connecting with like-minded people have led to great opportunities in life and business!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Build Long Term Relationships That Lead To Long Term Profits
[00:30] How we used to view relationships and what we mean by relationships.
[01:50] Neil’s approach to building long-term relationships.
[03:55] Examples of how building long-term relationships have worked for us.
[04:20] Why relationships lead to opportunities.
[05:08] That’s it for today!
[05:23] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!
Links Mentioned in Today’s Episode: Lees meerSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why Throwing Dinners Are Great For Your Brand #1956
26 december 2021 · 7 min
In episode #1956, Neil and Eric talk about why throwing dinners are great for your brand. Dinners are a great way to get to know a small group of people, share ideas, network and create lasting connections. To learn more about how dinners can elevate your brand, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Throwing Dinners Are Great For Your Brand.
[00:29] Eric shares his first experience of hosting a dinner and why he continues to value them.
[01:25] Why dinners are a great opportunity for introverts to interact.
[01:51] Why Neil is not the biggest fan of dinners.
[02:52] Why dinners are great for branding, rather than business growth.
[03:53] That’s it for today!
[04:01] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Throw A Remarkable Mastermind #1955
25 december 2021 · 8 min
In episode #1955, Neil and Eric talk about how to throw a remarkable mastermind. Tuning in you’ll hear about the importance of relationships, curation, and how to create an event that will keep participants engaged and consolidate their learning. Listen in on today’s episode to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Throw A Remarkable Mastermind.
[00:50] Learn why you need a diverse range of people who can learn from one another.
[01:48] How to create a mix of activities to make it an engaging experience.
[02:45] Curation and a sense of intimacy is important.
[03:05] The importance of a dynamic range of speakers and activities.
[04:15] Use themes and topics to help participants compartmentalize their learnings.
[05:42] That’s it for today!
[05:52] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Vanessa Lau
Cody Sanchez
Patrick Campbell
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/proLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Key Business Lessons That Eric Learned In 2021 #1954
24 december 2021 · 6 min
In episode #1954, Eric talks about the key business lessons he learned in 2021. From acquiring two new agencies to hosting a live event for the first time in two years, there’s been plenty to experience and reflect on in a post-pandemic context. Tune in to hear Eric’s key takeaways and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Key Business Lessons That Eric Learned In 2021.
[00:30] What Eric learned about acquisitions: integration is everything.
[01:56] At the end of the day it’s all about relationships.
[02:40] Ultimately sales are the key to success.
[03:19] How the rise of Web3 will affect traditional hiring processes.
[03:38] That’s it for today!
[03:43] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Greg Isenberg’s #1 Growth Lever for 2022: Community #1953
23 december 2021 · 10 min
Check this excerpt from our Growth Accelerator event in Miami and learn why Greg Isenberg's #1 lever for 2022 is "Community". Lees meer
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+
22 december 2021 · 26 min
Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!
TIME-STAMPED SHOW NOTES:
[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny.
[00:53] Jaleh’s journey and how she co-founded Mutiny.
[03:51] How Mutiny differs from other customer data platforms on the market.
[06:04] How Mutiny can advise customers on actionable steps to drive conversion and personalization.
[08:18] The playbook that Mutiny offers its users and how it benefits the customers.
[10:26] Examples of how customers are using Mutingy to drive inbound conversion and target account-based marketing (ABM).
[11:28] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
[12:49] Examples of the outsized impact that small changes can have on conversions.
[13:19] The unexpectedly simple elements that shape personalization.
[17:46] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
[18:57] A breakdown of Mutiny’s ideal customer.
[20:34] Mutiny’s plans for future outbound integrations.
[21:17] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspirati… Lees meer -
Key Business Lessons That Neil Learned In 2021 #1952
21 december 2021 · 6 min
In episode #1952, Neil and Eric talk about the key business lessons Neil learned in 2021. Hear what Neil has learned from hiring individuals who have done the job you’ve hired them for twice or more successfully in other contexts. He also unpacks the power of the flywheel concept in business and how to look outside of traditional marketing channels. Tune in to hear Neil’s top lessons from 2021!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Key Business Lessons That Neil Learned In 2021.
[00:38] The value of hiring someone who has succeeded at something twice before.
[01:15] The power of word of mouth in growing your revenue.
[02:26] Why you need to generate sales outside of traditional marketing channels.
[03:37] That’s it for today!
[03:57] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Eric Is Preparing for 2022 #1951
20 december 2021 · 7 min
In episode #1951, Neil and Eric discuss how Eric Is preparing for 2022. Eric has several rituals in place for preparing for the following year, like creating space to wind down, and writing an annual letter to his team. Tune in to learn about the books that inform Eric’s business planning and how he is working with his leadership teams to prepare for 2022!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Eric Is Preparing for 2022.
[00:30] How Eric applies the OKR methodology for planning in his businesses.
[01:26] How Eric is facilitating connections between the leaders within his company.
[01:40] The annual letter that Eric writes for his team.
[01:55] A breakdown of how Eric’s leadership teams use the Start Stop Key (SSK) exercise.
[02:25] Why Eric creates space to wind down at the end of the year.
[03:53] That’s it for today!
[04:07] Go to https://marketingschool.io/live to learn more about our next live event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Traction: Get a Grip on Your Business
3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRsWhat Matters TEDtalk
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/proLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Neil Is Preparing for 2022. #1950
19 december 2021 · 6 min
In episode #1950, Neil and Eric discuss how Neil is preparing for 2022. As 2021 draws to a close we take a step back to reflect and plan for the upcoming year. Neil shares some of what 2021 has taught him and how those lessons will inform his planning for 2022. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Neil Is Preparing for 2022.
[00:30] Hear how Neil gets his different teams to meet up and set goals for the following year.
[01:02] The hiring choices that Neil makes based on the roles that would’ve helped them grow more in the past year.
[01:25] Why Neil narrows his focus when preparing for the next year.
[01:47] Neil’s two core objectives for 2022.
[02:33] Why most of the planning is done by Neil’s CEO.
[03:14] That’s it for today!
[03:32] Go to https://marketingschool.io/live to learn more about how we do things and apply for our next event in Austin, Texas! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Marketing Roles Are Web3 Companies Hiring For? #1949
18 december 2021 · 7 min
In episode #1949, Neil and Eric talk about what marketing roles Web3 companies are hiring for. We look at how competent marketers can adapt to marketing for Web3 and the roles that will be needed to foster community. Tune in to learn more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Marketing Roles Are Web3 Companies Hiring For?
[00:36] The marketing roles that are critical to keeping up with the rise of Web3.
[00:45] Community managers and other roles that are required to foster community.
[02:20] How those who are good at marketing Web 2.0 can adapt to Web3.
[03:23] How to learn about Web3 using apps like Twitter and Discord.
[04:12] That’s it for today!
[04:27] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Twitter
Discord
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/proLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Outsource Your Marketing In Today's Climate? #1948
17 december 2021 · 6 min
In episode #1948, Neil and Eric talk about whether or not you should outsource your marketing in today's climate. Tune in to learn more about how the size of your business determines your marketing strategy and why Neil and Eric are big proponents of a hybrid approach.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Outsource Your Marketing In Today's Climate?
[00:25] Why small businesses should outsource their marketing.
[01:39] Why larger companies should have marketing employees.
[02:01] When to use marketing agencies if you’re a larger company.
[03:44] That’s it for today!
[03:49] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Advanced Retention Strategies with Patrick Campbell #1947
16 december 2021 · 12 min
In episode #1947, we are going to talk about advanced retention strategies with Patrick Campbell! Lees meer
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Neil & Eric Are Personally Investing in Right Now #1946
15 december 2021 · 9 min
In episode #1946, Neil and Eric talk about what they are personally investing in right now. Hear how Neil and Eric’s different lifestyles and obligations impact their investments and learn how it has paid off in the long and short term. To discover more about their decisions and why they believe in investing in yourself, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Neil & Eric Are Personally Investing in Right Now.
[00:41] What Eric is investing in right now.
[01:56] How your obligations impact what you invest in.
[03:46] Why Neil spends the majority of his time investing in himself and his businesses.
[05:51] That’s it for today!
[06:20] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Bored Ape Yacht Club is A Masterclass In Marketing #1945
14 december 2021 · 8 min
In episode #1945, Neil and Eric talk about why Bored Ape Yacht Club is a masterclass in marketing. BAYC is one of the strongest communities in the NFT space, and it shows. Tune in to learn how investors are making money from BAYC and how you can get involved!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Bored Ape Yacht Club is A Masterclass In Marketing.
[00:57] Why BAYC is one of the strongest communities in the NFT space.
[02:17] The role of your total addressable market in your marketing success.
[03:23] How BAYC is innovating in the NFT space.
[04:53] How investors make money on BAYC.
[05:26] That’s it for today!
[05:46] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
BAYC
BAYC on Discord
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/proLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
5 Reasons Why Your Funnel Is Not Converting #1944
13 december 2021 · 6 min
In episode #1944, Neil and Eric talk about 5 reasons why your funnel is not converting. Tune in to hear how simplifying your page and making a more compelling offer can result in more conversions!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Reasons Why Your Funnel Is Not Converting.
[00:25] Number one: your page is too confusing.
[00:55] Number two: you’re not generating enough revenue from each conversion.
[01:20] Number three: you need to be iterating more on the creativity of your marketing.
[01:50] Number four: you’re trying to make all your sales instantaneous.
[02:23] Number five: your offer is not compelling enough.
[03:20] That’s it for today!
[03:24] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Land-book
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Where to Find Competitors’ Affiliate Partnerships #1943
12 december 2021 · 6 min
In episode #1943, Neil and Erick talk about where to find competitors’ affiliate partnerships. Google and Facebook have been such a generous resource for marketers that many of them have shifted their focus away from affiliate partnerships. Tune in to learn more about where to find your competitors’ affiliate partnerships and discover the power of affiliate partnerships in the age of the influencer!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Where to Find Competitor’s Affiliate Partnerships.
[00:30] How to use Google for identifying your competitors' affiliate programs.
[01:18] Why affiliate marketing matters in 2022.
[02:34] Why affiliate marketing is effective.
[03:19] That’s it for today!
[03:34] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why Bosses Should Set High Expectations #1942
11 december 2021 · 7 min
In episode #1942, Neil and Eric talk about why bosses should set high expectations. In order for your company to grow and foster a thriving business culture, you need to have an exceptional team. We discuss the knock-on effect of setting high expectations and how it can motivate your team to be their very best! To learn more about this consequential topic, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Bosses Should Set High Expectations.
[00:30] Why Neil sets high standards while also compensating employees accordingly.
[00:52] How high expectations and setting high achievers up to be player-coaches can help your business grow.
[01:14] Why Eric likes to think of a business as a high-performance sports team.
[02:02] How high expectations lead to a company-wide culture of high performance.
[02:37] High performers will bring other high performers and raise the level of your company.
[03:01] Why alignment amongst team members is critical to success.
[04:05] That’s it for today!
[04:22] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Choose Your Advertising Medium #1941
10 december 2021 · 6 min
In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 1940 - How to Choose Your Advertising Medium.
[00:30] The endless channels and mediums available to you for advertising.
[00:47] Why you should choose what makes sense for your industry, rather than following the most recent trend.
[01:22] What you can learn from where your competitors are advertising.
[01:47] Why you should treat advertising like spaghetti: throw it at the wall and see what sticks.
[02:12] Why your testing needs to be methodical.
[03:15] That’s it for today!
[03:21] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Facebook Ad Library
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/proLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Codie Sanchez Reveals Her Winning Formula to Buy Profit Generating Businesses Fast #1940
9 december 2021 · 10 min
Check out this excerpt from our 2021 Growth Accelerator Miami event! Lees meer
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Too Reliant On Facebook and Google Ads? Do These Things #1939
8 december 2021 · 7 min
In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing strategy!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Too Reliant On Facebook and Google Ads? Do These Things.
[00:28] Why you want to diversify your marketing investments.
[01:01] Some other avenues you should be looking into, like SEO, affiliates, and partnerships.
[01:56] How a long-term mindset can help your marketing.
[03:49] The benefits of optimizing your conversion rates.
[04:44] That’s it for today!
[04:46] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why Community Will Be Everything #1938
7 december 2021 · 8 min
In episode #1938, Neil and Eric talk about why the community will be everything. The startup landscape has changed considerably since the early days of silicon valley. With coding becoming more efficient and the incidence of startups being copied becoming ever more common, it’s your community that will ultimately set you apart and create priceless brand loyalty. Tune in to learn more about how to build a community that your customers will resonate with and how to stand out in a competitive field!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Community Will Be Everything.
[00:25] What our recent live event in Miami has taught us about community.
[01:06] How startups have changed since the early days of Silicon Valley.
[01:45] How a community sets you apart when other startups copy you.
[02:21] A breakdown of David Spink’s SPACES Model.
[04:39] Why being responsive and supportive is integral to building a community.
[05:25] That’s it for today!
[05:35] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Loyed Lobo on LinkedIn
Greg Isenberg
The Business of Belonging
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Get Started In Web3 (The Future Of Marketing) #1937
6 december 2021 · 8 min
In episode #1937, Neil and Eric talk about how to get started in Web3, which we consider to be the future of marketing. If you’re wondering where marketing is heading in 2022, look no further than Web3! Tune in today to learn how you can get started in the Web3 space, from crypto to NFTs to the power of community!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Get Started In Web3 (The Future Of Marketing).
[00:35] Why your first step should be educating yourself on the intricacies of Web3.
[01:18] How different governments are looking to regulate cryptocurrencies.
[02:58] How to get involved without big investments and gain experience.
[03:31] Why you should join Twitter and Discord communities that center on Web3.
[04:50] That’s it for today!
[05:02] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
CoinDesk
The Tim Ferriss Show #542: Chris Dixon and Naval Ravikant
Gary Vaynerchuck on Youtube
Anthony Pompliano on YouTube
Alex Becker on Youtube
Bankless Podcast
Twitter
DiscordLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Web3 Will Change Marketing Forever #1936
5 december 2021 · 9 min
In episode #1936, we share how Web3 will change marketing forever and what this could mean for your business! With the growing tide around decentralization, the blockchain, and the many fruits of these systems, Web3 is poised to make a huge impact on the way we interact and do business online. To hear all about NFTs and smart contracts, and some quick ideas on how to use new ground for innovative marketing, join us today!
TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: How Web3 Will Change Marketing Forever.
[00:25] Defining the different Web iterations and why Web3 is so important!
[01:40] What decentralization will do to the control of data and user autonomy.
[02:14] The value of moderation and why this may support existing centralized platforms.
[02:43] NFTs and smart contracts; how incentives are changing currently.
[04:13] Impacts on content creation, monetization, and online selling.
[05:05] Raising the bar on quality as the supply of content increases.
[05:22] Transparency and the availability of viewing past actions.
[05:37] How Gary V leveraged the new possibilities of NFTs.
[06:32] Go to https://marketingschool.io/live to apply for our next event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
BitClout
Gary V
Naval Ravikant
Chris DicksonTim Ferriss
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Marketing Lessons We Learned From Our Miami Event #1935
4 december 2021 · 8 min
In episode #1935, we share a bunch of marketing lessons that we learned at our recent event in Miami! After two years of lockdown, and no events during the pandemic, we finally got together and had a great time learning and sharing strategies. For an insider scoop on the most impactful ideas, listen in!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Marketing Lessons We Learned From Our Miami Event.
[00:27] A quick recap of our first event in 2 years!
[01:01] An interesting fact about sources of income for the average millionaire.
[01:19] Lessons about mergers and acquisitions; how to buy smart and leverage your way to success.
[02:03] Using Reddit for product development and market research.
[02:44] The importance of control and holding onto equity.
[02:58] Some thoughts on A-B testing and updating video tags.
[03:40] Travel hacks and how to get some freebies from great resorts!
[04:18] Reflecting on the importance of community after the pandemic.
[05:22] That’s it for today!
[05:24] Go to https://marketingschool.io/live to learn more about the event! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Codie Sanchez
Contrarian Thinking
Greg Isenberg
Roll
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Does Personalization Work in 2022?
2 december 2021 · 6 min
In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Does Personalization Work in 2022?
[00:25] A quick definition of personalization in the marketing context.
[00:58] The results are in: personalization does not boost conversions!
[02:28] Tools for better marketing personalization; a few recommendations.
[03:38] The important surface level testing that should go into personalization projects.
[03:47] Go to https://marketingschool.io/live for more! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Clearbit
MutinyHQLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should Your Business Have A Phone Number Listed? #1933
1 december 2021 · 5 min
In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. To find out more about the impact that listing a phone number can have on your company, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should Your Business Have A Phone Number Listed?
[00:27] Having a phone number listed on your site makes customers feel more comfortable.
[01:07] Why adding a phone number helps more when you’re a small to medium-sized business, rather than a large corporation.
[02:19] That’s it for today!
[02:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
CallRail
Nextiva
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/trainingSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Economics of Buying Another Business Versus Building #1932
30 november 2021 · 7 min
In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask yourself is whether you are buying a job. To learn more about what to look out for when pursuing acquisitions, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Economics of Buying Another Business Versus Building.
[00:50] Why buying a business doesn’t always need to be expensive.
[01:14] Why each approach has its merits and drawbacks.
[01:21] Why you shouldn’t buy a turnaround.
[03:25] How to make the economics work out by buying with debt.
[03:57] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Epic Challenge
Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company (HBR Guide Series)Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Profit Off Your Blog Without Selling Out #1931
29 november 2021 · 7 min
In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel like a sell-out. However, if what you’re selling is providing value, then you’re actually doing people a disservice by not sharing that resource. Tune in to find out more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Profit Off Your Blog Without Selling Out.
[00:41] If you share something of value, then no one will accuse you of selling out.
[01:44] The lesson Neil learned that made him more comfortable with selling.
[04:06] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Mutiny HQ
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/trainingSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 Marketing Tools We're Excited About for 2022 #1930
28 november 2021 · 7 min
In episode #1930, Neil and Eric talk about 7 marketing tools they're excited about for 2022. There are a bunch of tools out there that can help you market your business more efficiently. From helping you organize your data seamlessly to marketing automation, there is something here for everyone. Tune in to get the inside scoop on the best marketing tools for 2022!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Marketing Tools We're Excited About for 2022.
[00:30] Why Mutiny HQ is a great tool for marketers to personalize websites.
[01:15] How Jarvis can help you generate copy more quickly.
[01:28] Use Grain to share Zoom footage or text quickly, easily, and efficiently.
[02:23] Supermetrics is a fantastic way to organize your data.
[02:39] DeScript is a great tool for podcasters to streamline their process.
[03:00] Why UiPath is great for marketing automation.
[03:55] Use PredictLeads as a useful tool for finding clients.
[04:20] That’s it for today!
[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Mutiny HQ
JarvisGrain
Supermetrics
DeScript
UiPath
PredictLeads
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/trainingSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why Organic Traffic Is A Balance of Amazing Content and SEO #1929
27 november 2021 · 6 min
In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn’t also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying customers!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Organic Traffic Is A Balance of Amazing Content and SEO.
[00:27] Amazing content generates traffic that converts.
[01:31] How Brian Dean from Backlinko generated high converting traffic.
[02:42] Using unique data and calls to action to generate converting traffic.
[03:01] That’s it for today!
[03:02] Learn how to grow your business by visiting marketingschool.io/training Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Brian Dean
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Incentivize Marketers The Right Way #1928
26 november 2021 · 7 min
In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he meant that people will produce better results if they are rewarded. Join us today and hear which parts of your team to incentivize, the metrics to assess their performance, and what incentives work best!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Incentivize Marketers The Right Way.
[00:31] Why it is important to incentivize people.
[00:45] How to incentivize marketers by offering tangible gains.
[01:08] “Show me the incentive, and I’ll show you the outcome.”
[02:15] Adding incentives without developing expectations.
[02:25] Keeping the metrics that earn the incentives simple.
[03:12] Whether to give everybody incentives.
[04:16] That’s it for today!
[04:18] Learn how to grow your business by visiting marketingschool.io/training Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Find Your Marketing Focus #1927
25 november 2021 · 6 min
In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Find Your Marketing Focus.
[00:49] Using the spaghetti approach: experiment and pick what sticks.
[01:36] You don’t have the resources to try all the channels at first.
[02:32] The danger of diluting your efforts by trying too much at once.
[03:00] That’s it for today!
[03:02] Check out marketingschool.io/training Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
3 Brutal Truths About Why You're Failing at SEO #1926
24 november 2021 · 5 min
In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it needs to be effective. Tune in to learn more about some of the biggest mistakes that companies are making with their SEO and how to avoid these common traps!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 Brutal Truths About Why You're Failing at SEO.
[00:30] Why a lack of patience is the top reason why most people are failing at SEO.
[01:01] How limiting yourself to one region or language hurts your SEO.
[01:59] There’s no one size fits all strategy that will work for everyone.
[02:45] That’s it for today!
[02:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.