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7 Critical Marketing Roles For 2022 #1925
23 november 2021 · 7 min
In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your business for the rapidly changing marketing landscape!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Seven Critical Marketing Roles For 2022.
[00:30] Why you need a data scientist more than any other role.
[01:04] Why you should hire someone to repurpose your blog posts.
[01:36] Find folks who can do translation work so that you can expand internationally.
[01:57] The role of community in 2022 and why you need a community manager.
[02:51] How a creative marketer can help you stand out.
[03:01] How hiring a specialized content creator can help your business.
[03:50] Finding someone who can take care of conversion optimization.
[04:08] That’s it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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Should You Aim For An Exit? #1924
22 november 2021 · 6 min
In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn more about the challenges of planning for an exit, why it’s detrimental to building a good business, and what you should be aiming for instead!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Aim For An Exit?
[00:42] Why it’s difficult to plan for an exit.
[01:33] Why planning for an exit is equivalent to planning to fail.
[03:25] That’s it for today!
[03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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How to Write High-Ranking Headlines #1923
21 november 2021 · 9 min
In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can use ClickFlow to test your headlines and optimize your SEO through methods like AB testing and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Write High Ranking Headlines.
[00:27] Our definition of high-ranking headlines.
[00:53] How to use ClickFlow to generate high-ranking headlines.
[02:00] Some of the best strategies to increase your click-through rate.
[03:51] Use ClickFlow to start AB testing your headlines.
[04:19] Ten takeaways to help you optimize your SEO.
[05:55] That’s it for today!
[06:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Use this link for a special Black Friday offer for new ClickFlow users: https://www.clickflow.com/black-friday/
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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Chasing ROAS - Finding Winning Strategies in SEO #1922
20 november 2021 · 8 min
In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since it has massive payoffs in the long run. To learn more about our winning strategies in SEO, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Chasing ROAS - Finding Winning Strategies in SEO.
[00:30] The definition of ROAS: Return On Ad Spend.
[00:36] Why you should also be focusing on winning strategies in SEO.
[01:17] Five winning strategies for capitalizing on SEO.
[01:29] How to implement pain point SEO.
[02:34] Some of the ways that you can expand internationally.
[03:07] How to repurpose your content.
[03:58] If you want to win in the long run with SEO you need to create brand recognition along with a high-quality product or service.
[04:53] How to use power pages to create a comprehensive resource and rank highly for your SEO.
[05:40] That’s it for today!
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Backlinko
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/trainingSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Why You Don’t Get What You Wish For #1921
19 november 2021 · 7 min
In episode #1921, Neil and Eric talk about why you don’t get what you wish for. We all have goals, dreams, and ambitions in life, but we don’t always take the steps necessary to achieve them. To learn more about the top reasons why people don’t get what they wish for, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why You Don’t Get What You Wish For.
[00:25] Why lack of execution is the number one reason why most people don’t get what they wish for, either in life or in business.
[00:53] Why your actions need to match your ambitions.
[01:22] How integrating patience can help you achieve your long-term goals.
[02:06] Why achieving your goals requires sacrifice.
[04:06] That’s it for today!
[04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Chase This SEO Trend or You’ll Flounder #1920
18 november 2021 · 7 min
In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer experience. Tune in to find out what tools you should be using to ensure your customers are getting the Time to Value that they need!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Chase This SEO Trend or You’ll Flounder.
[00:25] The SEO element no one is talking about, but is essential for effective SEO: usability.
[01:17] How to get the user to find what they need as quickly as possible.
[02:13] The foundational concept of Time to Value and how to ensure a good experience for your customers.
[04:03] That’s it for today!
[04:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Crazy Egg
Hotjar
Surveymonkey
TypeForm
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/trainingSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Where to Find Your First PPC Client #1919
17 november 2021 · 6 min
In episode #1919, Neil and Eric talk about where to find your first PPC client. There are quick and effective tools at your disposal for identifying potential clients who could use pay-per-click to scale up their business. Tune in today to hear how to use Crunchbase to discover potential clients and the best ways to reach out to them!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Where to Find Your First PPC Client.
[00:25] Use Crunchbase to track down clients who have recently been funded and contact them with suggestions on how they can scale up through pay-per-click.
[01:27] Use PredictLeads to find where funding is happening and contact CEOs.
[03:40] That’s it for today!
[03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Crunchbase
Craigslist
PredictLeads
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/trainingSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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The Best Way to Find Marketing Employees #1918
16 november 2021 · 6 min
In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and incentivize potential hires. To learn more about why you should hire slow and fire fast, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Best Way to Find Marketing Employees.
[00:25] How to use LinkedIn to do research and find top marketing employees.
[01:25] How to use LinkedIn Recruiter and how to incentivize potential new hires, as well as people who could help you find a new hire.
[03:42] That’s it for today!
[03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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How to Test Ads Without Spending Too Much Money #1917
15 november 2021 · 6 min
In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to find out how to conduct your research efficiently and why creating a swipe file can give you the inspiration you need for a fantastic ad!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Test Ads Without Spending Too Much Money.
[00:25] Research your competitors by checking out their online ads, as well as their upsells, downsells, and landing pages.
[01:19] Create a swipe file of adverts that you like that you can draw on later for inspiration.
[03:00] That’s it for today!
[03:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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7 Risks of Going Out On Your Own #1916
14 november 2021 · 7 min
In episode #1916, Neil and Eric talk about the 7 risks of going out on your own. Going all-in on your business is an exciting venture, but it comes with some risks. You won’t have the stability of a regular paycheck, and unexpectedly long working hours can lead you to run the risk of burnout. Tune in to learn more about what to look out for and how to prepare yourself accordingly!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Risks of Going Out On Your Own.
[00:52] Understanding that there won’t be a safety net to catch you.
[01:31] You won’t have steady money, especially in the beginning.
[01:53] Other people will judge your decisions and this will potentially cause self-doubt.
[02:30] You won’t always have mentorship when you need it.
[03:01] You may run out of money much faster than you anticipated.
[03:20] Burnout is a huge risk and you need to be prepared for very long hours.
[03:40] In the beginning you’ll be depending on yourself for everything.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
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Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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3 Reasons Why Apple is Building Out Advertising #1915
13 november 2021 · 5 min
Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 Reasons Why Apple is Building Out Advertising.
[00:25] Reason one: all the recent changes in privacy standards and regulation pose an excellent opportunity to advertise to customers using their apps.
[01:00] Reason two: they can use it to further the narrative they’ve created for their brand, which prioritizes user experience and privacy.
[02:01] Reason three: Apple has a huge amount of data from their app users, giving them the tools to create incredibly specific and targeted advertising.
[02:32] That’s it for today!
[02:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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5 Reasons Why There Needs to Be More Crypto Agencies #1914
12 november 2021 · 7 min
In episode #1914, Neil and Eric talk about 5 reasons why there need to be more crypto agencies. Blockchain technology is proliferating at an impressive pace, and with that comes ample opportunity to invest and market in the space. Tune in to learn more about why now is an excellent time for companies to specialize in crypto and build a brand fast!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Reasons Why There Needs to Be More Crypto Agencies.
[00:30] Reason one: large companies like Facebook are moving their developer activity to focus on web three subjects, like NFTs.
[01:20] Reason two: with the proliferation of blockchain technology you need more quality companies that specialize in that type of marketing.
[02:03] Reason three: you can build a brand very quickly because the space is so nascent and there is a growing demand for specialization in crypto.
[02:35] Reason four: there’s a lot of regulation that you need to be aware of.
[03:09] Reason five: the growth in this area allows a lot of room for creativity.
[04:15] That’s it for today!
[04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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What Facebook's Rebrand to Meta Means For Marketers #1913
11 november 2021 · 8 min
In episode #1913, Neil and Eric talk about what Facebook's rebrand to Meta means for marketers. Get a breakdown of the distinctions between web one, two, and three, and learn how to leverage your marketing in the new decentralized online space. For all this and more, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Facebook's Rebrand to Meta Means For Marketers
[00:43] How Facebook’s virtual world takes online meetups to a new level of immersion.
[02:16] Facebook’s metaverse and its similarity to Second Life.
[03:02] A breakdown of the distinctions between web one, web two, and web three.
[03:47] How the advent of web three will affect marketers.
[04:38] What we recommend for marketers on how to participate in web three and how to leverage marketing.
[05:27] That’s it for today!
[05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Why Do People Still Ask If SEO is Relevant #1912
10 november 2021 · 6 min
In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Do People Still Ask If SEO is Relevant?
[00:27] Why SEO takes longer to be effective than it did several years ago.
[01:09] Why SEO is a long-term investment and why the ROI on it is still huge.
[03:44] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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Do This Before Black Friday and Cyber Monday #1911
9 november 2021 · 7 min
In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Do This Before Black Friday and Cyber Monday.
[00:30] Why incorporating upsells and downsells are essential.
[01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts.
[02:25] Remember to take into account worldwide supply chain issues.
[03:00] Why it’s important to do rigorous testing of your site leading up to these holidays.
[04:12] That’s it for today!
[04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Quicksprout
KanBan Box
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/proLeave Some Feedback:
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How To Set SMART Goals And Win #1910
8 november 2021 · 8 min
In episode #1910, Neil and Eric talk about How To Set SMART Goals And Win! As your company grows it becomes increasingly important to define your goals. Use the SMART acronym to set specific, measurable, achievable, realistic, and timely goals that will take your business to the next level. For all this and more, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Set SMART Goals And Win.
[00:30] The SMART acronym and what each letter represents.
[01:31] Why your goals need to be specific and measurable, as illustrated by an example from Neil’s company.
[02:51] How to determine whether your goals are achievable within a realistic timeline.
[03:30] Ask yourself whether your goals are realistic given your current resources.
[03:45] Figure out whether you can deliver on your goals in a timely way, within a year.
[04:05] The importance of setting achievable goals as your company grows.
[05:36] That’s it for today!
[05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Key Lessons We Learned From Harnessing The Power of Communities #1909
7 november 2021 · 8 min
Key Lessons We Learned from Harnessing the Power of Communities
In episode #1909, we share some of the key lessons we have learned from harnessing the power of communities. Tuning in, you’ll learn more about the value of good content, community engagement, and being strategic about your offers. We also distinguish between an audience and a community and elaborate on the benefits of taking the time to create a space where you can foster a sense of community amongst members of your audience. For all this and so much more, make sure not to miss today’s episode!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Key Lessons We Learned from Harnessing the Power of Communities.
[00:47] What Neil has learned about putting out good content, keeping your community engaged, and being sparing with offers.
[01:22] Moving with your community; the benefits of leveraging a multi-platform approach.
[01:42] Becoming accustomed to asking your community to purchase from you.
[03:07] The value of understanding the difference between a community and an audience.
[04:20] Eric shares the benefits of taking the time to make your community a home.
[04:57] Some recommended resources, including the work of David Spinks.
[05:20] That’s it for today!
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Growth Accelerator
David SpinksThe Business of Belonging
CMXTo grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
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Why Eric is Choosing to Focus On This One Thing for November #1908
6 november 2021 · 7 min
In episode #1908, we talk about the one thing that your host, Eric Siu, is choosing to focus on for the rest of the year: culture, community, and communication! Eric believes that these three C’s are the glue that holds a company together and in today’s episode, he shares his advice and some helpful resources for hiring the right people to build and maintain company culture and the different ways in which you can measure success. Tune in today to learn more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Eric is Choosing to Focus on This One Thing for November.
[00:39] The three C’s that hold a company together: culture, community, and communication
[01:50] Why you have to hire the right people to build and maintain company culture.
[02:19] How to measure success; keeping non-regrettable employee loss below 10 percent and scoring high on employee MPS surveys.
[03:20] Eric’s advice: study top CEOs and read Let My People Go Surfing.
[04:03] That’s it for today!
[04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer15Five Continuous Performance Management Software
Let My People Go Surfing
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Why Neil is Choosing to Focus On This One Thing for November #1907
5 november 2021 · 6 min
In episode #1907, we talk about the number one thing that your host, Neil Patel, is choosing to focus on for November: hiring rockstars! While you can’t necessarily quantify how much business they will attract per quarter, Neil believes that there are numerous ways in which rockstar employees create opportunities for your business. He also shares his advice for what to do when you can’t afford to hire the rockstar you want, so make sure to tune in today to learn more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Neil is Choosing to Focus On This One Thing for November.
[00:31] Why Neil is focusing on hiring rockstars in November, December, even January.
[01:45] While you can’t quantify the business they will attract, hiring rockstars creates opportunities.
[02:10] How hiring rockstars has accounted for 30 to 40 percent of Neil’s new revenue.
[02:35] What to do when you can’t afford to hire a rockstar; wait until you can!
[02:46] The benefits of keeping rockstars ‘on ice’ and keeping them excited.
[03:08] That’s it for today!
[03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
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You’ve Reached $10M in Revenue, Who Should You Hire? #1906
4 november 2021 · 7 min
In episode #1906, Neil and Eric talk about who you should hire once you’ve reached $10M in revenue. Only 1.1% of American businesses have reached this prestigious milestone. To learn more about how to identify the candidate that will take your business to $100M in revenue, tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: You’ve Reached $10M in Revenue, Who Should You Hire?
[00:34] An overview of the 1.1% of American businesses that have reached this milestone.
[00:49] How to identify the new hire that will take you to $100M in revenue.
[01:44] Advice on how to de-risk a new high-stakes-hire.
[02:46] Why you need to define your outcomes before searching for your new hire.
[04:37] That’s it for today!
[04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Who: The A Method of Hiring
Who ScorecardTo grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
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David Spinks Reveals Key Secrets To Growing Red Hot Communities
3 november 2021 · 31 min
When social media first surfaced it was generally dismissed as largely inconsequential for businesses. These days it’s almost impossible to imagine a successful business without a social media presence. With the rise of web three and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book The Business of Belonging: How to Make Community your Competitive Advantage. In our conversation, we discuss the key difference between building an audience versus a community, and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field!
TIME-STAMPED SHOW NOTES:
[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s guest David Spinks VP of Community at Bevy and Co-founder of CMX.
[01:14] How community is being factored into how businesses are structured.
[02:28] Outlining the differences between audience and community.
[04:30] How community encourages participants to create rather than consume.
[05:40] Examples of communities where David has seen people create and contribute.
[07:35] The importance of a skilled and competent community manager.
[08:42] How to find the right community manager.
[09:39] How Bevy, a pioneering community event engine, was started.
[11:29] Why it’s important to start small and set an intentional example with… Lees meer -
You’ve Reached $1M in Revenue, Who Should You Hire? #1905
2 november 2021 · 6 min
In episode #1905, Neil and Eric talk about who you should hire when you’ve reached $1M in revenue. If you’ve reached a six-figure income, congratulations! Scaling up from here will mean making various, detailed improvements to different parts of your operations. To learn more about how a new hire can speed up this process, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: You’ve Reached $1M in Revenue, Who Should You Hire?
[00:34] Why your new hire should be geared towards operations.
[01:04] The concept of the visionary and an integrator in business.
[01:48] Why visionaries need a detail-oriented integrator to take their operations to the next level.
[02:40] Hiring an operations employee will help you scale up faster.
[02:51] That’s it for today!
[03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
Traction: Get a Grip on Your BusinessTo grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
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You’ve Reached $100K in Revenue, Who Should You Hire? #1904
1 november 2021 · 6 min
In episode #1904, Neil and Eric talk about who you should hire when you’ve reached $100k in revenue. When you’ve reached this important milestone it’s a good time to take stock of what you’re spending your time on unnecessarily and consider who you can hire to help you scale up to $1M in revenue. To hear more, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: You've reached $100k in revenue, Who should you hire?
[00:25] Why your new hire should be centered on growth.
[01:14] How to use a task prioritization chart to determine which of your tasks you should be outsourcing.
[03:08] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
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Where The Majority of Our Money is Going this Quarter #1903
31 oktober 2021 · 7 min
In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Where the Majority of Our Money Is Going This Quarter.
[00:25] Why Neil is spending the majority of his money on identifying and acquiring exceptional and experienced talent.
[01:27] Why experienced individuals who have been in the business a long time are great at driving leads long-term.
[03:50] Why Eric is investing a good portion of his money into the crypto space.
[04:27] That’s it for today!
[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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5 Ways to Market Your Own Agency Services #1902
30 oktober 2021 · 7 min
In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Ways to Market Your Own Agency Services.
[00:25] Number one: use Crunchbase to find every company that recently received funding, identify what they’re doing wrong, and approach them with solutions for how you can fix it.
[00:54] Number two: Incorporate a tool like Loom to communicate your strategies to companies that recently received funding.
[01:44] Number three: write guest posts on a lot of blogs in the marketing space.
[02:17] Number four: build genuine relationships in anticipation of live events becoming prevalent again.
[03:36] Number five: build relationships with people at AdAge, Adweek, and Forrester.
[03:59] That’s it for today!
[03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Crunchbase
Loom
AdAge
Adweek
Forrester
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7 Marketing Trends for 2022 & Beyond #1901
29 oktober 2021 · 10 min
In episode #1901, Neil and Eric talk about 7 Marketing Trends for 2022 & Beyond. We take a look at the rise in new technologies like NFTs, DAOs and how they’ll become more mainstream in 2022, as well as what we are expecting from more established platforms like YouTube, Twitter, and podcasting.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Marketing Trends for 2022 & Beyond.
[00:37] Trend one: NFTs as a marketing strategy, like Gary Vaynerchuk’s VeeFriends, are expected to become much more mainstream.
[01:23] Trend two: people and companies increasingly using tools as a form of marketing.
[01:57] Trend three: decentralized autonomous organizations (DAOs).
[03:43] Trend four: the rise of voice commerce outside of the US and UK and its integration into new products and markets.
[04:42] Trend five: YouTube will continue to grow and become more important.
[05:38] Trend six: podcasting will become more competitive and saturate nearing the end of 2022.
[06:31] Trend seven: Twitter as a space to collaborate and create amazing relationships.
[07:48] That’s it for today!
[07:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
VeeFriends
YouTube
Twitter
Marketing School
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How Alex Hormozi Is Thinking About Building Generational Wealth (Must Listen)
29 oktober 2021 · 40 min
We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisition.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more!
TIME-STAMPED SHOW NOTES:
[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com.
[03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.
[03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business.
[04:38] How Alex refined the model he uses to run his gyms: by trying something new every month.
[06:06] Hear about the other books Alex is working on.
[07:19] How Alex is using his process to help people by providing free resources.
[08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages.
[11:54] Alex breaks down thre… Lees meer -
How to Effectively Communicate With Contractors, Even With A Language Barrier #1900
27 oktober 2021 · 7 min
In episode #1900, Neil and Eric talk about How to Effectively Communicate With Contractors, Even With A Language Barrier. When your business is expanding you’re likely to employ contractors to save on expenses. And often they are located in countries with lower living costs and aren’t necessarily fluent in English. Tune in to find out how to optimally communicate with your contractors, no matter the circumstance!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Effectively Communicate With Contractors, Even With A Language Barrier.
[00:30] The types of contractors you might be hiring from platforms like Upwork.
[00:51] Some of Eric’s processes that he uses with contractors and why communication is key.
[02:23] How to institute processes and frameworks for your contractors.
[04:46] That’s it for today!
[04:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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3 Reasons You Don’t Want to Be the Smartest Marketer #1899
26 oktober 2021 · 7 min
In episode #1899, Neil and Eric talk about 3 Reasons You Don’t Want to Be the Smartest Marketer. While it might feel good to be the smartest marketer in the room, you’re actually putting yourself at a disadvantage in the long run. To learn more about how ego breeds complacency, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 Reasons You Don’t Want to Be the Smartest Marketer.
[00:30] Reason one: if you’re the smartest marketer, you’re not going to learn from the people around you.
[01:07] Reason two: if you’re the smartest marketer in the room, you’re in the wrong room.
[02:05] Reason three: you need to be willing to try new things.
[03:36] Our key takeaway for this episode: ego breeds complacency.
[04:10] That’s it for today!
[04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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What to Do When You Lose Your Rankings #1898
25 oktober 2021 · 7 min
In episode #1898, Neil and Eric talk about What to Do When You Lose Your Rankings. There are a bunch of reasons why your rankings may take a hit. Sometimes your content has started to decay or in other instances, Google has simply updated their algorithm. Tune in to hear their timely advice on these scenarios, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What to Do When You Lose Your Rankings.
[00:27] What to do when you first start losing your traffic.
[00:30] How to update your content to be better than all the competitors that are ranked higher than you.
[01:34] How to use ClickFlow to identify which of your content is decaying.
[02:53] What to do when Google changes its algorithm and you lose your ranking, the answer may surprise you!
[04:10] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Stay on top of your traffic with Google Search Console and ClickFlow
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How to Grow Your YouTube Channel Like We Are #1897
24 oktober 2021 · 8 min
In episode #1897, Neil and Eric talk about How to Grow Your YouTube Channel Like They Are. Growing a YoutTube channel isn’t always straightforward. You might be gaining views and followers, and then suddenly you make a video that diverges from your usual content and you see your numbers plummet unexpectedly! Tune in to hear some of the lessons that Eric and Neil have learned from their channels and the tactics they’ve applied to reliably increase their views!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Grow Your YouTube Channel Like We Are.
[00:45] Why their YouTube channel wasn’t getting views.
[01:00] How upgrading the quality of their video content has affected their views.
[02:12] Neil’s tip to push marketing in the first 24 hours of releasing a new video.
[03:21] Using newsjacking and commentary for your content.
[04:52] The importance of keeping your focus on the topic of your channel, at least initially.
[05:30] That’s it for today!
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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How to Scale Ad Spend on Facebook Without Losing Control #1896
23 oktober 2021 · 6 min
In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control.
[00:30] What it means to lose control of your Facebook ad spending.
[01:12] How to effectively ramp up slowly with Facebook.
[01:35] How to feed Facebook with better data.
[01:58] Why you should duplicate a successful campaign.
[02:23] Creative fatigue and how it can ruin your ROI.
[03:18] That’s it for today!
[03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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When Should You Expand Your Marketing #1895
22 oktober 2021 · 6 min
In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: When Should You Expand Your Marketing?
[00:25] Our definition of expanding marketing.
[01:21] Why you need to think about marketing like an investor.
[02:23] Examples of scenarios where you’d be ready to expand your marketing.
[03:20] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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5 Reasons You Should Dabble in Crypto Marketing #1894
21 oktober 2021 · 8 min
In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing.
[00:30] Web three and the decentralization of the internet.
[00:45] Reason one: a sense of community will become increasingly important online in the coming years.
[01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer.
[02:17] Reason three: NFTs have significant potential for marketing and investment.
[03:07] Reason four: crypto marketing needs to take place on a global scale.
[03:51] Reason five: the crypto space is growing faster than the internet.
[05:10] That’s it for today!
[05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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What Can Marketers Automate #1893
20 oktober 2021 · 7 min
In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Can Marketers Automate?
[00:25] The many tools you can use to automate your email.
[01:09] If you’re doing something regularly, you should automate it.
[02:58] How to use a platform like Zapier to bring all your tools together.
[03:11] How to automate your SEO.
[03:20] That’s it for today!
[03:24] Go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerHubSpot
Key
GetResponse
ConvertKit
MailChimp
Zapier
Community
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How to Systematize Your Marketing #1892
19 oktober 2021 · 6 min
In episode #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Systematize Your Marketing.
[00:30] Why all your tasks and processes should be documented internally for easy reference.
[01:24] How to use resources like Loom or Notion for documenting your internal processes.
[01:59] Why you need a process watcher: as your company grows your processes will break.
[02:51] Create a swipe file for processes from other companies you admire.
[03:20] That’s it for today!
[03:24] Go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerLoom
Notion
Brew
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Should You Rotate Through Clients or Aim For Long Term Relationships #1891
18 oktober 2021 · 6 min
In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Rotate Through Clients or Aim For Long Term Relationships?
[00:30] What it means to rotate clients: you don't focus on improving retention, instead you focus your energy on closing new clients.
[00:43] Why most companies start off rotating clients out of necessity.
[01:03] How you can shift your focus to building long-term relationships as your company becomes more resilient.
[02:11] The big cost increases that come with onboarding lots of new clients.
[02:51] How long-term relationships can help you take a longer view of your business goals.
[03:20] That’s it for today!
[03:24] Go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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What Our Typical Monday’s Look Like #1890
17 oktober 2021 · 6 min
In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Our Typical Mondays Look Like.
[00:50] Neil’s typical Monday and why he likes an open schedule.
[01:39] Eric’s typical Monday and why they tend to be meeting-heavy.
[02:55] Why you should bear your entire week in mind and possibly use Monday to plan.
[03:35] That’s it for today!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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Why US Adults Find TV Ads to Be Trustworthy #1889
16 oktober 2021 · 6 min
In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why US Adults Find TV Ads to Be Trustworthy.
[00:30] How the US departure from Afghanistan has affected tv advertising schedules.
[01:16] The survey findings on older adults over 50, and their belief that individuals and companies who appear on tv are trustworthy.
[01:57] Some of the streaming services that offer advertising opportunities like Roku and Hulu.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Advertise on Roku and Hulu
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An Obscenely Simple Way to Boost Time On-Site 25 percent #1888
15 oktober 2021 · 5 min
In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: An Obscenely Simple Way to Boost Time On-Site 25 percent.
[00:30] Adding videos and audio to your blog post has a significant impact on time spent on site.
[00:47] You can either use your own video content or use relevant videos from another content creator.
[02:11] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerSubscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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It Is Better To Miss An Opportunity Than To Take The Wrong One #1887
14 oktober 2021 · 7 min
In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take the Wrong One
[00:41] When you try to take everything, you are not focused.
[01:16] Choosing the right one is better than the wrong one.
[01:57] Stay in your circle of competence; you don’t know everything, and that’s fine.
[04:07] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
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The Three Best YouTube Marketing Strategies #1886
13 oktober 2021 · 6 min
In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Three Best YouTube Marketing Strategies
[00:28] Do whatever you can do get your video out there in the first 24 hours.
[01:18] Utilize the YouTube Community section.
[02:00] Try to get comments because these help videos go viral.
[02:32] Don’t try to copy anyone else; be yourself.
[03:07] That’s it for today!
[03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
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3 Pieces of Data That Are Key to Marketing #1885
12 oktober 2021 · 6 min
In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing
[00:27] Focus on LTV; you need to look at the long-term, not the short-term.
[01:05] Understand the power of retention to align with product!
[01:43] See how your upsells and downsells work out.
[03:03] That’s it for today!
[03:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
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The Key Sign That Tell You It’s Time to Update Your Content #1884
11 oktober 2021 · 5 min
In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Key Sign That Tells You It’s Time to Update Your Content.
[00:40] Use the ClickFlow Content Decay feature.
[01:40] How to be proactive in preventing content decay.
[01:51] The top reason for regularly updating your content.
[02:47] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Content Decay - ClickFlow
Google Analytics
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What's Wrong With The Online Course Industry (And How To Make It Better) #1883
10 oktober 2021 · 7 min
In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make It Better).
[00:35] The biggest issues in the online course industry.
[02:07] Fostering a sense of community can drastically improve completion rates.
[03:34] How to incorporate assignments, quizzes, and group coaching calls.
[04:37] That’s it for today!
[05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Udemy
altMBA
Wes Kao’s Essays on Cohort Based Courses
Join our next live event from 7-9 November: Growth Accelerator
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How to Squeeze More SEO Traffic Out Of Your Blog Posts #1882
9 oktober 2021 · 6 min
In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts
[00:51] Use the ClickFlow Content Decay feature.
[01:14] Neil’s top tip on how to get more traffic.
[02:00] Another way ClickFlow can help with traffic.
[02:50] That’s it for today!
[02:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Content Decay - ClickFlow
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How We are Thinking About Live Events Moving Forward #1881
8 oktober 2021 · 6 min
In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How We are Thinking About Live Events Moving Forward
[00:26] What we learned from our last live events.
[00:45] You can’t just rely on virtual events; you need organic interaction.
[01:35] There are so many different ways to host live events.
[03:00] So many inspirational, unplanned things happen at live events.
[03:40] That’s it for today!
[03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
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What Intuit’s $12B Acquisition of Mailchimp Means #1880
7 oktober 2021 · 8 min
In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means
[00:30] A brief history of MailChimp and Intuit.
[00:50] The thinking behind why Intuit bought Mail
[01:42] Hope that we can gain from Mailchimp’s success.
[03:00] Other lessons we can learn from Mailchimp success.
[04:26] The benefits of being bootstrapped.
[05:08] That’s it for today!
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Mailchimp Intuit
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How to Be More Creative when You’re Not Creative #1879
6 oktober 2021 · 7 min
In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Be More Creative when You’re Not Creative
[00:27] Why it is important to be creative in today’s day and age.
[00:55] Research what your competitors are doing.
[01:31] Look at what strategies related industries are using.
[02:47] Creativity is the x factor; it’s what makes you stand out.
[03:20] An example of a creative project and how we can gain lessons from it.
[04:43] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
VeeFriends
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7 Ways to Tank Your YouTube Views #1878
5 oktober 2021 · 7 min
In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Ways to Tank Your YouTube Views
[00:55] #1: Try to talk about everything; casting the net wide won’t work.
[01:15] #2: Short videos don’t keep viewers on YouTube for long.
[01:35] #3: Zoom videos suck.
[02:05] #4: Uploading audio videos to YouTube.
[02:43] #5: Changing up the thumbnails too much.
[03:21] #6: Not hooking people properly.
[03:40] #7: Talking about things you are not an expert in.
[03:00] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Mindvalley
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