Marketing School - Digital Marketing and Online Marketing Tips
Alle afleveringen
3.388 afleveringen, van nieuw naar oud
-
7 Ways to Skyrocket Your YouTube Channel Views #1877
4 oktober 2021 · 7 min
In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views
[00:36] #1: Promote videos hard within the first 24 hours of release.
[01:37] #2: Focus on your optimizing video thumbnail.
[02:13] #3: Evoke curiosity through your titles.
[02:27] #4: Stay consistent with your content.
[02:46] #5: A video to watch if you want to know how to make engaging content.
[03:09] #6: Have a consistent schedule.
[03:35] #7: Ask people questions in the middle of your video; it helps virality.
[03:57] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
MrBeast on YouTube
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Capture the Most Value When Pricing #1876
3 oktober 2021 · 8 min
In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Capture the Most Value When Pricing
[00:26] Pricing is a big lever in your business.
[00:43] A resource you can use to help you find the right price for your service.
[01:27] Some questions from the book, Pricing Creativity. Lees meer[02:30] An example of how you can capture more value.
[03:00] Neil’s strategy of charging less on the front-end
[03:50] Pay for performance: one of the best ways to capture value.
[04:52] That’s it for today!
[04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!Links Mentioned in Today’s Episode:
Price Intelligently
Pricing Creativity
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Create an Irresistible Offer #1875
2 oktober 2021 · 7 min
In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Create an Irresistible Offer
[00:26] Defining what an irresistible offer is.
[01:12] Start out with the pain points of your customers.
[01:50] The offer drives a lot of your marketing.
[02:23] Think about rotating different offers throughout the year.
[02:53] A book Eric recommends.
[03:13] Remember to test your offers because people don’t always know what they want.
[03:49] That’s it for today!
[03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Russell Brunson $100M Offers
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
When Should You Start Buying Businesses? #1874
1 oktober 2021 · 7 min
In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: When Should You Start Buying Businesses?
[00:28] For most people, in most sectors, it’s harder to start a business than it is to grow one.
[01:05] Why the best time to consider buying is when things are flat for you.
[01:51] When you buy a small business, you have to have good operators in place.
[02:56] Don’t buy if your company can’t handle it.
[03:38] Factor in that many times M&A won’t work out.
[04:02] That’s it for today!
[04:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
MicroAcquireFlippa Empire FlippersBuy Then BuildAgile M&A Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why Brands Will Need an NFT Strategy Long-Term #1873
30 september 2021 · 8 min
In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a community and having NFTs as a brand. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Brands Will Need an NFT Strategy Long-Term
[00:45] What it means to have a smart contract tied to your NFT.
[01:52] Hear more about Gary V’s NFTs, VeeFriends, and the benefits of holding them.
[02:35] How NFTs help you build community.
[03:36] Three of the important advantages of building a strong community.
[04:07] As a creator, you can structure NFTs so you get a cut after every re-sale.
[05:45] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
VeeFriends CryptoSlam!
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
NFTs Are Exploding and How Eric Accidentally Made $230k on One #1872
29 september 2021 · 8 min
In episode #1872, Neil and Eric discuss NFTs; what they are, and why they’re exploding. We also hear about how Eric accidentally made $230k of his NFT. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: NFTs Are Exploding and How Eric Accidentally Made $230k on One
[00:30] An overview of NFTs; what they are, and their utility.
[01:39] The link between NFTs and digital scarcity.
[02:19] What to be careful of when it comes to NFTs.
[03:05] How Eric accidentally made $230k off CryptoPunks.
[04:45] If you believe in it, then stick it out!
[05:25] That’s it for today!
[05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Gary Vaynerchuk Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is a LinkedIn Following Worth Chasing? #1871
28 september 2021 · 6 min
In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they might not be as important as you think. Tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is a LinkedIn Following Worth Chasing?
[00:27] Unless you’re going after B2B or enterprise, follower numbers don’t matter that much.
[01:31] It comes back to the marketing basics; go where your audience hangs out.
[02:22] Consistency is the most important thing.
[02:39] Smart ways to grow your LinkedIn following.
[03:29] Where Neil is putting his focus at the moment.
[03:00] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
One Tool to Make You Write Well And Efficiently #1870
27 september 2021 · 6 min
One Tool to Make You Write Well And Efficiently
In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's not a silver bullet, but if you hate writing, it is a great platform for you to use. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: One Tool to Make You Write Well And Efficiently
[00:26] How many times Neil and Eric use Conversion.ai
[01:27] Some of the cool things about Conversion.ai
[02:40] The speed the product gives you can help you launch new services.
[03:42] That’s it for today!
[03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Conversion.ai
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is Dressing to Impress is Important When Working Remotely #1869
26 september 2021 · 7 min
In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely?
[00:33] Since becoming a father, Neil doesn’t care how he dresses.
[01:15] More important than your clothes is your product, so make it count.
[02:26] Eric’s take on dressing for success.
[03:00] Do whatever makes you happy when it comes to buying your clothes.
[04:29] That’s it for today!
[04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
5 CRO Tips to Convert E-commerce Sites #1868
25 september 2021 · 6 min
In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites
[00:30] #1: Make sure that you have many pay options.
[01:08] #2: Look for qualitative feedback.
[01:46] #3: Always have upsells and downsells.
[02:12] #4: Look out for where the bottlenecks are.
[02:39] #5: You should pay attention to your image quality.
[03:14] That’s it for today!
[03:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
5 Interesting Rules We Follow With Our Marketing #1867
24 september 2021 · 7 min
In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing
[00:30] #1: The rule of seven; why it’s important to take an omnichannel approach.
[00:55] #2: It takes three years to become successful.
[01:20] #3: Spend a portion of your budget on things that are not highly trackable.
[01:56] #4: Apply the 80/20 to producing free content.
[03:18] #5: Give it three months when you try a new marketing channel.
[03:59] That’s it for today!
[03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Gary Vaynerchuk
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 Ways to Gamify Your Social Media and Gain A Following #1866
23 september 2021 · 7 min
In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following
[00:30] #1: Ask a question to facilitate discussion.
[00:59] #2: Create a contest to get people to engage with and put your content.
[01:35] #3: Do collabs to help your following grow.
[01:56] #4: Have giveaways to generate a lot of shares.
[03:00] #5: Connect with a social cause
[03:16] #6: Encourage close friend on Instagram and provide special content
[04:01] #7: Touch on trending topics to provide value.
[04:38] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Timothy Sykes
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
5 Reasons Why Branding Is So Important #1865
22 september 2021 · 6 min
5 Reasons Why Branding Is So Important
In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Reasons Why Branding Is So Important
[00:26] #1: A lot of big purchases are made on brands, not on searches.
[01:00] An example that illustrates the power of branding.
[01:30] #2: People remember the story behind a brand.
[02:01] #3: Get your brand out there multiple times.
[02:26] #4: How you position your brand determines its value.
[02:55] #5: People need an emotional connection to your brand.
[03:32] That’s it for today!
[03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
LVMH
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Find The One Piece of Content That Will Change Your Marketing #1864
21 september 2021 · 6 min
In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing.
[00:29] There are certain types of content that drive traffic more than others.
[01:07] If create a lot of content, you will see what produces leads and what doesn’t,
[01:37] An example from Neil’s business where one webinar produced leads and another produced none.
[02:35] Pieces that drive traffic don’t always convert, so track it.
[03:15] You have to produce tons of content to figure out what works.
[03:47] That’s it for today!
[03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Our Favorite PPC Hack That Few Seem to Use #1863
20 september 2021 · 5 min
In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use
[00:28] You can target a direct competitor and the people who visit their site with PPC.
[01:05] How Neil’s team does their PPC campaigns.
[01:28] RLSA: what this is and how it helps you find customers.
[01:54] Eric’s favorite PPC hack that uses video.
[02:38] That’s it for today!
[02:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
HubSpot
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 Lessons From Interviewing Podcast Guests #1862
19 september 2021 · 7 min
In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests
[00:34] #1: Get a window into how your guest thinks about things.
[01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview.
[02:01] #3: Do a lot of research and find out what they’re passionate about.
[02:27] #4: Find previous interviews to get a feeling of what they talk about.
[02:50] #5: Ask what you can do for your guest at the end of the show.
[03:49] #6: Interview people with followings because that will help you.
[04:17] #7: Remember to repurpose your content
[04:51] That’s it for today!
[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Strategy Wins? SEO, CRO, or PPC #1861
18 september 2021 · 6 min
In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC.
[00:28] The strategy you use depends on your business type.
[00:43] Why we pick CRO, even though it's the least sexy.
[01:25] The strategy you use depends on what you are looking for.
[01:37] Pre-CRO work and why this is equally as important.
[02:43] You need to start thinking about CRO for your business.
[03:08] That’s it for today!
[03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Crazy Egg
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Maximize Your Engagement on Twitter #1860
17 september 2021 · 6 min
In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Maximize Your Engagement on Twitter
[00:33] There are lots of smart and powerful people who hang out on Twitter.
[00:52] Make use of current channels you have to improve Twitter engagement.
[01:22] How to use a blog-style post across multiple tweets.
[02:15] If you know influential people, get them to like your tweets
[02:52] When you are doing a tweet storm, provide a call to action or offer your other skills.
[03:38] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Maximize Your Engagement on LinkedIn #1859
16 september 2021 · 7 min
In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn.
[00:42] Over the years, organic reach on LinkedIn has been dying down.
[01:00] Build a network with people who will leave engaged comments on your content.
[01:23] Ways to get people to leave comments on your LinkedIn posts.
[02:04] You can have a pod of your friends or employees who like your posts.
[03:15] Videos work better than short lines to grab people's attention.
[03:50] If you have an email list, hit them up to like your LinkedIn posts.
[04:13] That’s it for today!
[04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Quit When You Feel Overwhelmed? #1858
15 september 2021 · 7 min
In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Should You Quit When You Feel Overwhelmed?
[00:29] If you love what you are doing, you shouldn’t quit.
[01:02] Money isn’t everything in this world; you have to find your passion.
[01:23] Even though Eric has had a lot going on, he still feels so grateful for his job.
[02:37] You can try meditating, taking breaks, and try to shift your perspective.
[02:52] Start creating processes that can take things off your plate to reduce your overwhelm.
[03:59] That’s it for today!
[03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Gather Customer Insights #1857
14 september 2021 · 7 min
In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Gather Customer Insights.
[00:27] Numbers only tell you half the story; customer insight stories are the other half!
[01:05] What a non-buyer survey is and how this helps with understanding customers.
[02:41] Some top survey tools that Neil and Eric both use.
[03:00] Examples of companies with great customer development.
[04:01] Talk to people and make sure you talk to enough of them.
[04:45] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
SurveyMonkey
Typeform
Super Human
LevelsLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Where to Find Inspiration For Your Creatives #1856
13 september 2021 · 6 min
In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often gets overlooked. Tune in to hear how you and your team can stay inspired.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Where to Find Inspiration For Your Creatives.
[00:26] Creative is going to people apart as costs continue to rise.
[00:43] Where Eric looks for inspiration for his creatives.
[01:13] Some of the places Neil goes to look for inspiration.
[02:17] Watch videos and do a lot of reading to unleash new ideas.
[03:00] That’s it for today!
[03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Adbeat Ads of the World Dribbble WhatRunsWhere
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
When Is the Right Time to Start Advertising On A New Platform #1855
12 september 2021 · 5 min
In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Platform.
[00:28] Think about your resource constraints and what’s happening with your existing channels.
[01:10] If you try to do many channels at once, you’re like to go nowhere slowly.
[01:49] When you a new ad or new features come out, try to arbitrage the costs.
[02:08] Make sure people who are handling different platforms are communicating with one another.
[02:37] That’s it for today!
[02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Morning Brew Gary Vaynerchuk
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
5 Skills You Need To Run a Digital Marketing Agency #1854
11 september 2021 · 8 min
In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency.
[00:19] Number 1: You have to understand how important culture is.
[01:13] Number 2: No matter how good you are at marketing, work on your sales.
[02:12] Number 3: Focus on recruiting at all stages of your business.
[03:07] Number 4: Remember to pay attention to communication
[04:33] Number 5: Stay on top of trends to know how to get ahead of them.
[05:20] That’s it for today!
[05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Set Goals Ranging from Entry Level to the Lead Team #1853
10 september 2021 · 6 min
In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team.
[00:28] How Neil approaches goal-setting with his teams.
[01:15] The benefits of using frameworks when it comes to setting goals.
[02:15] Goals should be aspirational but not unattainable.
[02:36] Traction is useful when your business is small, less so as it grows.
[02:51] How you should go about breaking down your goals.
[03:20] The benefits of consistency over the years
[03:38] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Why the secret to success is setting the right goals What are OKRs? Traction
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Structure Your Blog in 2021 #1852
9 september 2021 · 6 min
In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Structure Your Blog in 2021
[00:26] Using a ‘blog plus’ content model with additional resources.
[01:06] How Neil organizes his website using a blog plus model.
[01:49] Making all your content easily accessible if you make a lot of different types.
[02:22] Running tests to see which content types are doing the best and worst.
[02:54] That’s it for today!
[02:55] Go to marketingschool.io/live to join our community. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
HubSpot
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Marketing Channels Are Truly Free? #1851
8 september 2021 · 7 min
In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Marketing Channels Are Truly Free?
[00:33] The low time versus high potential gain of short video content.
[01:29] Partnerships are ‘free’ but they go a long way.
[01:43] How to judge whether a social platform is worth your time.
[02:23] The success of Eric’s collaboration with Chris Do.
[03:10] Going live with people on Instagram.
[03:10] DMs are free too!
[04:27] That’s it for today!
[02:30] Go to marketingschool.io/live to join our community. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Chris Do
Noah KaganLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Neil and Eric Learned From Being On TV #1850
7 september 2021 · 5 min
In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Neil and Eric Learned From Being On TV.
[00:49] Weighing up the poor ROI versus the big credibility of being on TV.
[01:20] The long-term project of brand building.
[01:56] How to use the proof of your TV appearances in your marketing.
[02:29] That’s it for today!
[02:30] Go to marketingschool.io/jobs to get access to our jobs board.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Neil Learned From TV Ads #1849
6 september 2021 · 8 min
In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Neil Learned From TV Ads.
[00:30] The humorous theme of the TV ads Neil has been running.
[01:24] How much Neil spent on his ads why he felt this tactic was worth a try.
[03:10] Whether the campaign has been a success so far and why.
[04:00] Branding and how the perception of Neil’s company has changed.
[04:21] Perspectives around the short versus long-term ROI of branding.
[05:43] That’s it for today!
[05:54] Go to marketingschool.io/jobs to let access to our jobs board. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Buy or Build A Business #1848
5 september 2021 · 6 min
In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Should You Buy Or Build A Business?
[00:25] It is easier to buy but Neil prefers building.
[00:50] Learning how businesses work by building before buying.
[01:25] What Eric learned about building through buying Single Grain.
[02:07] The elements that make building a business risky.
[02:58] Looking at your strengths and playing to those.
[03:06] Knowing if the M&A game is your long-term strategy.
[05:09] That’s it for today!
[05:10] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
HBR Guide To Buying A Small Business
Start With WhyLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Nifty Ways To Vet The Best Marketers Before Hiring Them #1847
4 september 2021 · 8 min
In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them.
[00:25] The cost of a bad hire is bigger than an a solid hiring process.
[00:47] Asking candidates how they would solve specific problems and testing them.
[02:05] Lessons for hiring from Who.
[02:33] Using written prompts and combining past experience with hypotheticals.
[03:36] Vetting clients on their social media platforms.
[03:55] Using extreme reference checking.
[05:09] That’s it for today!
[05:10] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Who
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How To Adapt If Your Market is Getting Saturated #1846
3 september 2021 · 5 min
In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Adapt If Your Market is Getting Saturated.
[00:06] Taking an omnichannel approach to stay afloat.
[01:19] Using Airbnb as an example of counter positioning.
[02:43] Word of mouth becomes your main lead generation channel once you are big enough.
[03:08] That’s it for today!
[03:09] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Cold Emails That Have Worked On Us #1845
2 september 2021 · 5 min
In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Cold Emails That Have Worked On Us.
[00:15] An offer to grow his Instagram account that Eric bought.
[00:45] Neil’s experience of falling for a cold email that said his YouTube thumbnails sucked.
[01:22] Pointing out a problem and then offering a solution.
[02:13] Lead generation offers that Neil has been entertaining.
[02:47] The offer, the onboarding, and the subject line.
[02:57] That’s it for today!
[02:58] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is M&A a Reliable Growth Channel? #1844
1 september 2021 · 7 min
In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is M&A a Reliable Growth Channel?
[00:26] Understanding more about M&A and how it is not out of your reach.
[00:45] Looking for businesses that are in your niche with a different offer to yours.
[01:46] Buying businesses with a similar OS to the one you use.
[03:21] Being disciplined and focusing on one merger/acquisition at a time.
[03:34] Keeping the management team in place for as long as possible.
[03:55] The typical fail and churn rate for a merger or acquisition.
[04:41] That’s it for today!
[04:42] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Mistakes That Neil and Eric Made While Growing Their Software #1843
31 augustus 2021 · 7 min
In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software.
[01:18] The danger of selling software with a small TAM and big churn.
[01:51] Doing customer development and remembering not to undercharge.
[02:58] Using the freemium model and having good onboarding.
[03:57] Continuously iterating and making your product better.
[04:05] Remembering to vet employees and have a focused offer.
[04:41] That’s it for today!
[04:42] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Profitwell
Tomasz Tunguz
OpenviewLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Mistakes That Neil and Eric Made While Growing Their Agencies #1842
30 augustus 2021 · 8 min
In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Agencies.
[00:29] Avoiding an overly casual approach to managing people.
[01:14] Realizing the importance of relationships for building a business.
[01:47] The value of a broad base of the right types of clients.
[02:17] Hiring people who have done what you need before.
[02:25] The best ways to get new customers in Neil’s opinion.
[02:51] Focusing and drilling down on your central offer.
[03:25] Using the correct hiring methods.
[03:41] Doing M&A when you are further down the road.
[05:20] That’s it for today!
[05:21] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Let My People Go Surfing
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
This is Where The Future of Course Creating is Going #1841
29 augustus 2021 · 8 min
In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: This is Where The Future of Course Creating is Going.
[01:31] The importance of community for course creation.
[02:21] How well gamification works for motivation.
[03:08] Bringing the university experience into online courses using projects.
[04:20] Holding attention by context switching.
[05:36] That’s it for today!
[05:37] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Maven
Anthony Pompliano
Shaan Puri
Kat Cole
UdemyLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Write Quick, Effective Cold Emails That Convert #1840
28 augustus 2021 · 6 min
In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief text that contains no-brainer offers and uses the formatting we recommend, you will see your conversions skyrocket.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Write Quick, Effective Cold Emails That Convert.
[00:27] The poor response rate that longwinded cold emails bring.
[00:52] Using no-brainer offers in brief emails to boost conversions.
[01:57] Targeting the specific industry you serve.
[02:16] Addressing problems and giving solutions in the email.
[02:46] The more customized the better.
[03:00] Examples of successful cold emails Neil and Eric used.
[03:45] That’s it for today!
[03:46] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Pros and Cons of Batching Content #1839
27 augustus 2021 · 7 min
In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Pros and Cons of Batching Content.
[00:27] How Neil and Eric batch produce this podcast.
[01:01] The efficiency of batching content.
[01:50] Cons in the form of fatigue and dated content.
[02:24] Solving for the fatigue and dated content problems.
[03:52] Finding a healthy way of batching because it is still a good idea overall.
[04:08] That’s it for today!
[04:19] Go to marketingschool.io/live to learn more about our upcoming live event. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Emergency Pod!
Jason Calcanis
Vanessa LauLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Bring in Customers Without Using Bait #1838
26 augustus 2021 · 6 min
In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Bring in Customers Without Using Bait.
[00:25] Using clickbait is not that bad if you deliver on what you promise.
[00:46] Hear what works better than bait.
[02:03] Thinking about product-led growth and why this works.
[02:55] If you lead with utility, you don’t have to bait people.
[03:09] When you don't deliver on your promises, people will feel like they got scammed.
[03:26] Leverage something that is time-based and can provide value.
[03:48] That’s it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
HubSpot
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Use SEO to Figure Out Customer Needs #1837
25 augustus 2021 · 6 min
In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using Google autocomplete, there are so many ways to tap into people's minds. Tune in to hear it all.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Use SEO to Figure Out Customer Needs.
[00:27] How Neil uses SEO to find out what his customers need.
[01:30] What you can use to find out what people are searching for.
[02:00] Insights you can gain from Google autocomplete.
[02:23] Other tools you can use to see what’s trending.
[02:42] What to do once you are getting a lot of SEO traffic.
[03:24] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Google Trends Exploding Topics
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Day in the Life of a Newbie SEO #1836
24 augustus 2021 · 9 min
In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands dirty to truly learn. Tune in to hear top tips on how to gain experience as a newbie SEO.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Day in the Life of a Newbie SEO.
[00:32] What most people think a newbie SEO's day-to-day will entail.
[00:49] What we think a newbie SEO should be doing every day.
[01:39] You will learn the most by running your own site you are passionate about.
[01:57] How Eric got his start in SEO and the many lessons he learned.
[03:25] Neil’s first site and the big lesson he learned about traffic and conversions.
[04:16] Try things people tell you not to do, just to see what will happen.
[05:26] As a general rule, long-term plays work better in the world of SEO.
[05:40] You will never learn as much as you do from hands-on experience.
[05:57] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
DreamHost Google Search Console Jarvis Moz
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What's New with Ubersuggest #1835
23 augustus 2021 · 7 min
In episode #1835, Neil and Eric talk about what's new with Neil's software, Ubersuggest. We hear about some of the recently released features and also gain insights into the business's growth timeline. Tune in today.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What's New with Ubersuggest.
[00:30] Insights into Neil's SEO software and the need it serves.
[00:46] Neil's current involvement in the business and what the company structure looks like.
[01:09] Four of Ubersuggest's recently released features.
[03:13] Ubersuggest's growth timeline from Neil's acquisition to now.
[04:40] That’s it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Ubersuggest
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What's New with ClickFlow #1834
22 augustus 2021 · 7 min
In episode #1834, Neil and Eric discuss what's new with Eric's product, ClickFlow. We hear about some of the new features and find out what's in the pipeline. Tune in to hear more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What's New with ClickFlow .
[00:32] Insights into Eric's product, ClickFlow and what it does.
[01:17] Hear about the new feature ClickFlow has.
[02:43] How ClickFlow helps customers with content creation.
[03:36] What ClickFlow will hopefully be offering with GPT-3.
[04:07] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
ClickFlow Rand Fishkin The Mom Test
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Would You Rather Buy Pinterest Ads or Snapchat Ads? #1833
21 augustus 2021 · 7 min
In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know which one to pick!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Would You Rather Buy Pinterest Ads or Snapchat Ads?
[00:32] The current status of Pinterest and Snapchat.
[01:02] Going with whichever channel is profitable according to your tests.
[02:04] Where is your audience hanging out and where can you arbitrage it?
[03:10] The value of running many tests.
[04:05] That’s it for today!
[04:06] Go to marketingschool.io/live to get access to our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Neil and Eric Would Do Twitter If They Focused On It #1832
20 augustus 2021 · 8 min
In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people’s egos do extremely well. Tune in to learn more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Neil and Eric Would Do Twitter If They Focused On It.
[01:09] Using tweetstorms to grow your impressions.
[02:22] Coming up with educational content and posting that on Twitter.
[03:10] Getting your tweet shared by injecting it with ego bait.
[04:37] Using anything that appeals to emotion.
[05:49] That’s it for today!
[05:50] Go to marketingschool.io/live to get access to our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Marketing Examples
Alex Garcia
The Hard Thing About Hard Things
Anthony PomplianoLeave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
3 Quick Copy Fixes For A Better Conversion Rate #1831
19 augustus 2021 · 5 min
In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Quick Copy Fixes For A Better Conversion Rate.
[00:29] Optimizing the copy in your call to actions.
[01:09] Different ways to add extra personalization.
[01:25] Surveying your audience and taking action on objections.
[02:21] That’s it for today!
[02:22] Go to marketingschool.io/live to get access to our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Many Marketing Channels Is Too Many At A Time? #1830
18 augustus 2021 · 7 min
In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Many Marketing Channels Is Too Many At A Time?
[00:27] When to go for many channels and when to rein it in.
[01:18] Eric and Neil’s journey with an omnichannel approach.
[02:11] You get what you focus on.
[02:49] Waiting until a channel is popular.
[03:20] Eric’s journey on Clubhouse and the results he got.
[04:11] That’s it for today!
[04:12] Go to marketingschool.io/live to get access to our virtual and live events.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
It’s Not Just You, Everyone’s Web Traffic Is Down #1929
17 augustus 2021 · 7 min
In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: It’s Not Just You, Everyone’s Web Traffic Is Down.
[00:36] The Google update and how this has affected traffic.
[01:19] A deeper dive into the traffic drops and rises different industries are seeing.
[02:12] Diversifying the sources of your traffic to safeguard yourself.
[02:47] What to do if your traffic is down.
[02:48] Tweaking title tags, checking for cannibalization, and updating old content.
[03:18] Playing with leading, consolidating, and upgrading content.
[03:49] While traffic is dipping, conversion rates are climbing.
[04:27] Optimizing for everything: conversions, funnels, and sales teams.
[04:50] That’s it for today!
[04:51] Go to marketingschool.io/live to get access to our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
3 Fractional Marketing Roles to Hire For #1828
16 augustus 2021 · 5 min
In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Fractional Marketing Roles to Hire For.
[00:38] Why content creators can fit in easily as fractional hires.
[00:55] The outside perspective that fractional social media marketers can bring.
[01:34] Utilizing the relationships that fractional SEO link-builders have.
[02:13] That’s it for today!
[02:14] Go to marketingschool.io/live to get access to our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.