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3 Creative Ways to Use YouTube for Traffic #1827
15 augustus 2021 · 5 min
In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better to utilize this channel for your own growth. Plug-in with us today and hear three strategies to get the most out of your YouTube content.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Creative Ways to Use YouTube for Traffic.
[00:50] Finding out what is popular and making content on those topics.
[01:23] How to drive traffic to your services through free offers.
[02:03] Finding the hottest videos and creating response videos to them.
[02:38] That is it for today!
[02:39] Go to marketingschool.io/live to get access to our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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How to Meet Billionaires (The Easy Way) #1826
14 augustus 2021 · 5 min
In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will also help you challenge your preconceptions. Listen in and hear how we connect with billionaires through conferences and over Twitter.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Meet Billionaires (The Easy Way).
[00:26] The benefits of meeting billionaires and how to meet them.
[00:57] Engaging with smart and successful people on Twitter.
[01:17] How to reach out to billionaires after conferences.
[01:51] Why billionaires can teach you so much.
[02:05] How to go beyond the first meeting and build a relationship.
[02:29] That is it for today!
[02:30] Go to marketingschool.io/live to get access to our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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How to Grow Your Podcast Consistently #1825
13 augustus 2021 · 7 min
In episode #1825, we give you top tips for growing your podcast. Out tips cover the basics such as recording and posting consistently. We also talk about using insights to guide decision-making, drilling down on the content that works, and how to write attractive titles. Tune in and hear our top-level strategies today.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Grow Your Podcast Consistently.
[00:59] Leveraging other peoples’ audiences by inviting guests.
[01:10] Consistently posting your podcast on your social channels.
[01:45] Asking for ratings and reviews.
[02:06] Using Chartable and its retention graph feature.
[02:54] Distilling your message and using click bate titles.
[03:50] That’s it for today!
[03:51] Visit marketingschool.io/live to join our community!
Links Mentioned in Today’s Episode: Lees meerChartable
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5 Unorthodox Ways to Get More Backlinks #1824
12 augustus 2021 · 7 min
In episode #1824, we give you five lesser-known ways to get more backlinks. Listen in and hear strategies for building partnerships with people who linked to your site, using eye-catching infographics, leveraging successful free tools, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Unorthodox Ways to Get More Backlinks.
[00:30] Using 3D infographics and ‘gifographics’ to be more descriptive.
[01:02] Buying a successful widget or tool.
[01:49] Doing a linked intersect and reaching out to ask for backlinks.
[02:10] Getting alerts when you get backlinks and reaching out for collaborations.
[03:19] Using performance-based press and paying only when you get seen.
[04:14] That’s it for today!
[04:15] Visit marketingschool.io/live to join our community! Lees meerLinks Mentioned in Today’s Episode:
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When Should You Continue, Pause, or Scrap a Marketing Campaign #1823
11 augustus 2021 · 6 min
In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campaign to assess its success so that you know how to act in the most economically efficient way possible. You will also hear about the value of striking when the iron is hot, and cycling offers to avoid giving your audience banner blindness.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: When Should You Continue, Pause, or Scrap a Marketing Campaign?
[00:30] Going all in when your campaign is meeting its goals.
[01:08] Scrapping a campaign when you have tried everything.
[01:44] Pausing the campaign if the product/service is not serving customers.
[02:27] Cycling offers and why pausing is often better than scrapping.
[03:16] That’s it for today!
[03:17] Visit marketingschool.io/live to join our community! Lees meerLinks Mentioned in Today’s Episode:
Russel Brunson
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You Should Spend 90% of Your Time Focused on This #1822
10 augustus 2021 · 8 min
In episode #1822, we talk about why you should spend 90% of your time on recruiting. The fact of the matter is that if your goal is to grow as fast as possible, you need to hire the best people out there because making poor hires wastes time and money. However, learning to hire well takes practice, so tune in and learn how to get better at it!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: You Should Spend 90% of Your Time Focused on This.
[00:25] The role of recruiting in a successful business.
[01:07] The value that good staff brings to a company.
[01:49] How to get better at recruiting.
[02:25] The three jobs of a CEO.
[03:03] Why you should hire people with experience over potential.
[03:22] Losing time and money from bad hires.
[05:03] That’s it for today!
[05:04] Visit marketingschool.io/live to join our community!
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How to Segment Your Email List for Maximum Response #1821
9 augustus 2021 · 6 min
In episode #1821, Neil and Eric discuss the value of segmenting your email list. Because you want to get the right message to the right people, this is a critical step for all businesses to take. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Segment Your Email List for Maximum Response.
[00:29] What it means to segment your email list and an example of when you would do it.
[01:30] You are only going to engage with content that resonates with you.
[02:44] An easy-to-implement strategy for how to segment your email list.
[03:05] At the end of the day, you are trying to deliver the right message to the right people.
[03:20] That’s it for today!
[03: 20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Peter Diamandis
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How to Produce 5 Pieces of Content a Day #1820
8 augustus 2021 · 7 min
In episode #1820, Neil and Eric talk about how you can produce five pieces of content per day. Although this may sound impossible, it is a lot easier than you think, so tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Produce 5 Pieces of Content a Day.
[00:30] Why we believe five pieces of content is optimal.
[01:05] Your content doesn't have to be all new; you can repurpose what you have.
[01:50] Examples of people who recycle content.
[02:30] How we could repurpose this podcast.
[03:00] Why video is the easiest way to repurpose content.
[03:43] That’s it for today!
[03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Joe Rogan Tom Bilyeu Repurpose House Descript
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How To Counteract SEO Traffic Drops #1819
7 augustus 2021 · 7 min
In episode #1819, Neil and Eric talk about what to do when there is an SEO traffic drop. While you may panic when this happens, if you are doing things right, it should enhance and not harm your business. Tune in to hear more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Counteract SEO Traffic Drops.
[00:24] How many pages Neil and Eric recently lost traffic for.
[00:57] Don't just focus on SEO; look at conversion rate optimization too.
[01:27] What Neil means by building a brand to counteract SEO traffic drops.
[02:25] With SEO, do not put all of your eggs in one basket.
[03:07] You can only control what you own.
[03:35] Never rely on one channel in your business.
[04:02] How to know if you are too reliant on SEO.
[04:21] That’s it for today!
[04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
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The Best Way to Monetize Your Email List in 2021 #1818
6 augustus 2021 · 7 min
In episode #1818, Neil and Eric share the best way to make money from your email list. While you might think you need some complicated strategy, keeping it simple is best. Tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Best Way to Monetize Your Email List in 2021.
[00:26] Selling your product or service over email is the most effective way to make money.
[01:18] How Neil uses his email list to make money.
[01:31] Tactics on how to leverage your email list effectively.
[02:47] How Neil generates more leads through offering webinars.
[04:00] Find newsletters where it makes sense for you to advertise your products.
[04:24] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Dean Jackson
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How to Make $5,000+_mo from Podcasting With a Small Audience #1817
5 augustus 2021 · 7 min
In episode #1817, Neil and Eric share some actionable tips on how you can make an income from a small podcast audience. You don't have to have a million listeners to make money; if you are creative, an audience under 10 000 people can yield great additional revenue.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Make $5,000+.mo from Podcasting with a Small Audience.
[00:30] Defining what a small audience means.
[00:37] How to leverage a high-net-worth, small audience.
[01:31] Figure out how to capture leads from your podcast audience.
[02:30] How paid guest slots can help you generate income.
[03:19] Become a brand evangelist and do it everywhere.
[03:56] That’s it for today!
[03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerEntrepreneurs on Fire with John Lee Dumas
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Should You Even Start a Blog Today #1816
4 augustus 2021 · 6 min
In episode #1816, Neil and Eric discuss whether you should start a blog at this moment in time. You might be surprised by what you hear, so tune in today to find out more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Should You Even Start a Blog Today?
[00:28] Why Eric wouldn't start a blog today and the conditions under which he would.
[01:36] Neil's take on starting a blog: it's a long-term play.
[01:57] If you have a business that's making money, you can buy a published blog.
[02:13] The playbook you can use if you are starting from scratch.
[03:01] That’s it for today!
[03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
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5 Underrated Marketing Lessons We Wish Schools Taught Better #1815
3 augustus 2021 · 7 min
In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren’t given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today’s episode.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better.
[00:30] The value of learning that failure is the ticket to success.
[01:19] Lessons should go deeper into what customer development means.
[02:01] Learning to look at the numbers as a way of guiding decisions.
[02:40] The power of branding and the value of understanding it.
[03:32] The power of good copy and the importance of understanding hooks.
[04:26] That’s it for today!
[04:27] Go to marketingschool.io/live to learn about our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:The Mom Test
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How Neil & Eric Would Grow Their YouTube Channels In A Perfect World #1814
2 augustus 2021 · 9 min
In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Neil and Eric Would Grow Their YouTube Channels In A Perfect World.
[01:13] A lesson Eric learned about doubling down on one subject.
[03:25] Neil’s aim to brush up on clickbait type articles.
[03:48] Another diagnosis from Neil around his reluctance to share his private life.
[04:15] Ideating and combining educational content with entertainment too.
[05:22] Figuring out the best way to grow your business.
[06:43] Go to marketingschool.io/live to learn about our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Conferences Are Coming Back. Here's How To Make The Most Of Them #1813
1 augustus 2021 · 6 min
In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Conferences Are Coming Back. Here’s How to Make The Most of Them.
[00:57] Throwing dinners as a way of supercharging networking.
[01:25] Which part of the conference experience Eric gets the most value from.
[01:40] Signing up as a speaker and bringing a team member to process new opportunities.
[02:24] The long-term compensation of free speaking gigs.
[02:54] That’s it!
[02:55] Go to marketingschool.io/live to learn about our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Why So Few People Finish Courses (And How to Make Yours Pop) #1812
31 juli 2021 · 7 min
In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile to build community and ensure people are connecting. Tune in today to hear how you can make your course stand out from the pack.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why So Few People Finish Courses (And How to Make Yours Pop).
[00:33] The numbers around course completion.
[00:59] What a cohort-based course is and why they are more successful than self-service courses.
[01:50] The benefits of doing a course that has a strong community component.
[02:05] Neil’s experience of a course that had weekly calls.
[03:10] Community management and engagement is key to course success.
[04:10] Tips on how you can make your course stand out.
[04:16] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Maven
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Where To Hire The Best Marketers For The Rest of 2021 #1811
30 juli 2021 · 7 min
In episode #1811, we tell you our strategies for hiring the best marketers. You don’t have to be the best marketer in the world but as long as you learn from the best and hire the best, you should be good to go. Tune in and hear how to use LinkedIn and strategies like referral recruiting to nab the top talent in your niche!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Where to Hire The Best Marketers For The Rest of 2021.
[00:25] Learning from and hiring the best marketers.
[00:36] Scouring LinkedIn and the good response rates this produces.
[01:39] Finding the people who are doing the marketing of your successful competitors.
[02:15] Getting verified leads through referral recruiting.
[03:52] Finding good people on gig websites like Toptal.
[04:25] That’s it!
[04:26] Go to marketingschool.io/live to learn about our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Why You Need to Go Talk to Potential Customers Instead of Reading #1810
29 juli 2021 · 6 min
In episode #1810, Neil and Eric share the value of talking to your customers to learn more. Yes, reading is important, but getting your hands dirty and testing things is where you will gain the most knowledge about what will work for you and your company.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Need to Go Talk to Potential Customers Instead of Reading.
[00:27] You learn the most by doing; reading can only get you so far.
[01:22] An example of why it is important to go out there and learn from customers.
[01:50] The importance of sharing experiences rather than giving advice.
[03:09] There is nothing wrong with reading, but you will learn so much from your customers ultimately.
[03:23] That’s it for today!
[03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Moz Ahrefs The Mom Test
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How Big is Facebook Going to Get? #1809
28 juli 2021 · 7 min
In episode #1809, Neil and Eric talk about how big they expect Facebook to become. As the fastest company to reach a trillion-dollar valuation, Facebook is a powerhouse that shows no signs of slowing down. Tune in to hear it all
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Big is Facebook Going to Get?
[00:30] As of this recording, Facebook is a trillion-dollar company.
[01:00] Why Facebook’s growth is not going to slow down anytime soon.
[01:44] Marketers are going to become increasingly reliant on Facebook and the companies it owns.
[02:17] Reasons why Facebook is likely to become a multi-trillion-dollar company.
[02:51] Facebook has been responsible for Instagram’s explosive growth.
[03:18] There is still a lot of monetization that can happen with WhatsApp.
[03:57] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
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When to Seriously Consider Dropping Out of College #1808
27 juli 2021 · 7 min
In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is not necessary for everyone. If you think you might be one of those people, tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: When to Seriously Consider Dropping Out of College.
[00:38] Neil and Eric both took longer than the allotted time to finish college.
[01:06] What agency is and how it relates to being in college.
[02:08] If you are pursuing a career that does not require a degree, college might not be for you.
[02:28] Neil's business would have been much bigger if he had started earlier.
[03:05] Ultimately, you learn by doing.
[03:58] You can lose money in multiple ways by going to school.
[04:38] Experience, like interest, compounds, so the sooner you start, the better.
[04:45] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
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3 AI Tools to Make Your Marketing More Efficient #1807
26 juli 2021 · 5 min
In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to analyzing data, there are platforms out there for all your marketing needs, so tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 AI Tools to Make Your Marketing More Efficient.
[00:30] Number 1: Conversion.ai, the great copy tool!
[00:53] Number 2: UiPath, an excellent way to streamline several tasks.
[01:44] Number 3: Google Analytics has many under-utilized features.
[02:16] That’s it for today!
[02:16 To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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Why You Should Work for a Marketer Before You Become an Entrepreneur #1806
25 juli 2021 · 5 min
In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge, you will no doubt be head and shoulders above your competitors, so tune in today to hear it all.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Work for a Marketer Before You Become an Entrepreneur.
[00:27] If you are an entrepreneur, you can learn to grow your business faster by working with a marketer.
[01:55] Marketing is one of the biggest levers you have in your business.
[02:20] A key cost that marketing knowledge helps you reduce.
[02:34] That’s it for today!
[02:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerAndrew Wilkinson
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How Big Clients Can Break Your Business #1805
24 juli 2021 · 8 min
In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Big Clients Can Break Your Business
[00:29] An example of how a big client could break your business.
[00:47] If you are not set up to deal with a big client, it takes away from your other clients.
[01:33] You have to think long-term when taking on a big client.
[02:09] Why it is also important to consider client concentration.
[02:30] The importance of defining your client profile.
[03:03] Stop it at the start; what Neil means by this.
[03:26] Slowing work your way up to bigger clients rather than going all at once.
[03:58] Cut toxic clients off as soon as possible.
[04:24] Take on a small project from a big client if you can.
[04:40] That’s it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
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4 Marketing Traits to Emulate from Businesses like Amazon #1804
23 juli 2021 · 6 min
In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 4 Marketing Traits to Emulate from Businesses like Amazon.
[00:29] The first trait you can emulate to help you grow: obsess about your customer.
[00:48] An example of how adding reviews helped Amazon build trust and increase revenue.
[01:19] Trait two: prioritize learning over profit in the early phases of your business.
[02:22] Trait number three: optimize for LTV or life time value.
[02:59] Last but not least, trait number four: cultivate company culture.
[03:40] That’s it for today!
[03:41] Go to marketingschool.io/live to join our virtual and live events. Lees meerLinks Mentioned in Today’s Episode:
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Why Marketers Should Be Angel Investors #1803
22 juli 2021 · 7 min
In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial for you as a marketer, providing you with a window into market trends and tactics that you can implement in your own business.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Marketers Should Be Angel Investors.
[00:29] Defining an angel investor: someone who invests in early stage companies.
[00:44] Why there is no limit on how much angel investors can invest.
[00:55] The window that angel investing provides into market trends.
[01:48] The potential of angel investing for marketers specifically.
[03:12] Why we believe that Twitter is an untapped channel for marketing.
[03:23] The partnership opportunities that come from investing and how to syndicate them.
[04:14] That’s it for today!
[04:14] Go to marketingschool.io/live to join our virtual and live events. Lees meerLinks Mentioned in Today’s Episode:
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Student Athletes Can Now Make Money Through Endorsements (Here's What That Means) #1802
21 juli 2021 · 7 min
In episode #1802, we talk about how student athletes can now make money through endorsements, and what that actually means. Tuning in, you’ll learn how endorsements used to work in the past and how this didn’t reflect fairly for the student athletes who were putting their bodies on the line. We also discuss some of the implications of the new regulations and how you can get involved. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:19] Today’s topic: Student Athletes Can Now Make Money Through Endorsements (Here's What That Means).
[00:30] An example of how endorsements used to work in the past.
[01:16] The implications of the new regulations for student athletes.
[02:50] How to sponsor your favorite player through endorsements and the ripple effects of that.
[03:52] Viewing student athletes as a type of influencer marketers.
[03:20] That’s it for today!
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5 Marketing Trends That Will End Up Being Long Term #1801
20 juli 2021 · 7 min
In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think drop-in audio, voice commerce, decentralization, influencer marketing, and SMS marketing are quickly becoming part of our daily reality as marketers for good.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Marketing Trends That Will End Up Being Long Term.
[00:35] Drop-in audio is here to stay as a feature.
[01:37] How many people are purchasing through voice commerce.
[02:15] Shifts in power toward more decentralized systems.
[02:50] The rise of influencer marketing which will become a staple.
[03:23] The open rates of SMS marketing and how it is being used.
[04:09] That’s it for today!
[04:10] Go to marketingschool.io/live to join our virtual and live events.
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3 Office Activities That Don’t Translate Well Working Remotely #1800
19 juli 2021 · 6 min
In episode #1800, we talk about the three activities that don’t translate well when you try to do them in a remote working context. While we have done a good job of shifting into a remote-first environment since the pandemic, there are a few office activities that just work best in person. Brainstorming, sales, and company culture are among the biggest.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Office Activities That Don’t Translate Well Working Remotely.
[00:30] The difficulty of brainstorming and white boarding remotely.
[01:12] Sales and sales training is an activity that happens best in person.
[01:52] It is tough to build a strong company culture from a distance.
[02:57] That’s it for today!
[02:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned:
Miro
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Why You Should Make Marketing Meetings 25 Minutes Or Less #1799
18 juli 2021 · 8 min
In episode #1799, we tell you why you should keep your marketing meetings under the 25-minute mark. The thing about marketing is that there is always so much to discuss that meetings can stretch for hours. Rather than do this, try to revolve a meeting around one or two specific problems while everybody is concentrating. Tune in to learn more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Make Marketing Meetings 25 Minutes Or Less.
[00:30] Honing in on a specific problem while focus is laser sharp.
[01:50] Using memos to prepare everybody for a quick meeting.
[03:22] Focusing on execution and not chit-chat.
[04:00] Keeping meetings short as a way of preserving your sanity.
[04:29] How much money gets wasted during meetings.
[05:20] That’s it for today!
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
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The Surprising Marketing Tactic We Would Invest 10M Into Right Now #1798
17 juli 2021 · 7 min
In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.
[00:40] Investing in free tools that gobble up the marketplace.
[01:07] Leveraging an audience built off a free tool through upsells.
[01:27] This tactic is more cost-effective than advertising.
[01:31] The long-run effectiveness of controlling a big buyer pool.
[01:41] Examples of product-led growth.
[02:29] Examples of companies investing in ‘free’.
[03:52] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned:
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5 Ways to Create a Fantastic Company Social Media Account #1797
16 juli 2021 · 6 min
In episode #1797, Neil and Eric share five ways to make sure your company has a great social media account. From sharing employee wins to showcasing your work, there are numerous opportunities for you to shine online. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Ways to Create a Fantastic Company Social Media Account.
[00:32] Tip 1: post wins about people in the company.
[01:08] Tip 2: humanize the people in your company by sharing personal details about them.
[01:41] Tip 3: showcase the amazing work you have been doing.
[02:16] Tip 4: share customer wins and testimonials.
[02:47] Tip 5: get input from your team about what you should and shouldn’t share online.
[03:52] That’s it for today!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
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What Neil & Eric Would Invest In Today #1796
15 juli 2021 · 7 min
In episode #1796, you will hear about what Neil and Eric would invest in today. No, it’s not cryptos or NFTs or the latest stocks; it’s something you already have easy access to! Tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Neil & Eric Would Invest In Today.
[00:40] Why Neil recommends investing in yourself first and foremost.
[01:18] You get rich by doing something really, really well, so learn as much as you can!
[01:51] The difference between masterminds and peer groups.
[03:18] If you don’t have money to join a mastermind, start your own one.
[03:50] Books are another great way for you to level up your knowledge.
[04:30] You can never go wrong if you invest in yourself.
[04:38] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerWarren Buffett
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How to Teach Without Giving All the Answers #1795
14 juli 2021 · 6 min
In episode #1795, Neil and Eric talk about how you can teach without giving all the answers away. There are different ways you can approach this based on what fits your marketing strategy, so tune in today to hear it all.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Teach Without Giving All the Answers.
[00:51] The main way course creators don’t give away too much content.
[01:44] How Eric and Neil’s approach differs from normal course creators.
[02:02] Hear what you should not do.
[02:45] Overdelivering is what will build a great community in the long run.
[03:22] Some things are long-term plays, so don’t monetize every single thing.
[03:26] That’s it for today!
[03:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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5 Ways to Validate Your Course Before You Launch #1794
13 juli 2021 · 7 min
In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on your premium content is to sell it before you have made it. That way you don’t waste any time on a course that nobody will buy. Tune in to learn more about this and other validation strategies today on Marketing School!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Ways to Validate Your Course Before You Launch.
[00:26] Leveraging your email list to ask for prepayments.
[01:11] Selling the product before you create it.
[01:54] Building a landing page and using insights gleaned from it.
[02:50] Checking if the topic you want to cover is hot already.
[03:19] Using Adbeat insights to assess your competition.
[03:25] That is it for today!
[03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.
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Adbeat
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3 Big E-Commerce Marketing Trends for Q3 2021 #1793
12 juli 2021 · 5 min
In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if you are in e-commerce you have to take them seriously. Tune in and hear why you should double down on CRO, shoppable live streaming, and voice search optimization.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Big E-Commerce Marketing Trends for Q3 2021.
[00:40] Rising ad costs and the need to focus on CRO.
[01:17] Jumping on shoppable live streaming before cost prohibitions.
[01:43] The rise in voice search and how many e-commerce purchases use it.
[03:25] That is it for today!
[03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.
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Is Twitter A Viable Marketing Platform Today? #1792
11 juli 2021 · 7 min
In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time but they are mistaken. This is because there are plenty of examples of people going viral just because of Twitter. Tune in and hear about this and other arguments we make for why you should not forget about Twitter.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is Twitter A Viable Marketing Platform Today?
[00:30] Why some people don’t see Twitter as valuable.
[00:57] The value of taking an omnichannel approach.
[02:23] How Twitter helped Shaan Puri and others build an audience.
[03:51] The large amount of high net worth people on Twitter.
[04:49] That is it for today!
[04:50] Go to marketingschool.io/live to learn about our virtual and live peer groups. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Anthony Pompliano
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The Marketing Behind Cryptopunks (And Why Eric Buys Them) #1791
10 juli 2021 · 8 min
In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to stay because they have enabled the digitization of scarcity. Scarcity is interesting to marketers because it creates demand and the chances are high that scarce things will go up in value over time!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Marketing Behind Cryptopunks (And Why Eric Buys Them).
[00:47] Scarcity, authenticity, and the value proposition of NFTs.
[02:04] Jumping in on a price dip in a technology that is here to stay.
[03:09] Being ready to accept that the value might drop to zero.
[04:32] What makes coins like Bitcoin and Dogecoin appealing.
[05:15] That is it for today!
[05:16] Go to marketingschool.io/live to learn about our virtual and live peer groups. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Why Do We Continue to Do This Podcast? #1790
9 juli 2021 · 6 min
In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyment it has brought us, it is much easier to stay committed to a task if it is something that you enjoy! We have also been presented with so much opportunity for learning and growth, which would have been difficult without this structure and platform. So tune in to hear all about what has inspired us to make almost two thousand episodes of Marketing School!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Do We Continue to Do This Podcast?
[00:27] The real reason we have stuck with this project for the last five years!
[01:31] The opportunity to learn and the continued growth that has been possible.
[02:17] How the events we have hosted have surprised us.
[02:39] The importance of the audience and how its growth has influenced deals.
[03:12] Building a brand within a specific community through a podcast.
[03:46] That is it for today!
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5 Marketing Expenses You Shouldn’t Be Cheap On #1789
8 juli 2021 · 7 min
In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Marketing Expenses You Shouldn’t Be Cheap On.
[00:30] Trying to save a few bucks while hiring is just not worth it.
[01:12] Becoming more aware of the power of branding.
[01:52] A cheaply held event does more damage than good.
[03:01] Going all out on content creation with the goal of building an audience.
[03:48] Paying for the best versions of the most critical marketing software.
[04:45] Go to marketingschool.io/live to learn about our virtual and live peer groups.
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5 Marketing Bets We Are Doubling Down On #1788
7 juli 2021 · 7 min
In episode #1788, we give you five trends in marketing that we think are worth betting on. From capitalizing on the high perceived value of TV ads to leveraging short-form video platforms and more, you’ll come away from this episode with a full new bag of tricks after tuning in!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Marketing Bets We Are Doubling Down On.
[00:30] The prospects offered by TV advertising and how to test this channel out.
[01:15] Attacking the platforms where Gen-Z is hanging out.
[01:46] Buying companies as a way to grow.
[02:23] Tapping into the hunger that people have for communities.
[03:22] Hiring people that have been successful at previous jobs with your competition.
[04:18] Go to marketingschool.io/live to learn about our virtual and live peer groups.
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3 Easy Ways to “Gamify” Your Onboarding Process #1787
6 juli 2021 · 7 min
In episode #1787, we talk about the effectiveness of gamification and how it can be used to optimize the process of onboarding. The thing about gamification is that it motivates people and if you can tap into it to encourage a client as well as stand out from your competition this will aid your business immensely in the long term. Listen in today and learn how to break down your onboarding journey into a process involving levels with prizes.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Easy Ways to “Gamify” Your Onboarding Process.
[00:30] Gamifying success in the workplace using Bonusly.
[01:01] Breaking down an onboarding process into levels.
[01:50] Dangling carrots in front of clients to motivate them to ‘level up’.
[02:40] Encouraging referrals as a challenge in the onboarding process.
[04:04] How blockchain will factor into gamification in the future.
[04:38] Go to marketingschool.io/live to learn about our virtual and live peer groups. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Bonusly
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The Key Ingredient in Marketing #1786
5 juli 2021 · 8 min
In episode #1786, we talk about the key ingredient in marketing! No matter who you are and what you do, building a brand takes time, especially something sustainable. We have learned over years in the game that the only way to build things is slowly and patiently, so tune in to hear all about how you can find success doing the simple things well, over time!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Key Ingredient in Marketing.
[00:29] The key ingredient to marketing is patience!
[01:33] Focusing on delayed gratification and resilience to stay the course.
[03:16] Adding tweaks and experiments to your strategies to constantly improve.
[03:34] Things do not often work out the way you want or hope!
[04:04] Good SEO takes time to fine-tune in order to reap the rewards.
[04:20] Patience is the thing that will help you beat out your competition!
[05:14] That’s it!
[05:18] Go to marketingschool.io/live to learn about our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:Nike
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Should You Create an Internal Podcast? #1785
4 juli 2021 · 6 min
In episode #1785, we talk about whether you should create an internal podcast. The value of an internal podcast lies in its ability to communicate and keep team members and employees on the same page. It is for this reason that this route is most suited to companies that have grown a lot, and need remain on the same page. Tune in to find out more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Should You Create an Internal Podcast?
[00:27] What do we mean by an 'internal podcast'?
[01:02] The primary value of culture and communication at any company.
[01:51] The best times to consider starting an internal podcast during your company's growth.
[02:13] Other mediums to consider using to communicate with your team.
[02:55] The risks associated with broadcasting company podcasts.
[03:41] Go to marketingschool.io/live to learn about our virtual and live events.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode: Lees meerMicrosoft
Slack
Inside Intercom
HubSpot
The HustleLeave Some Feedback:
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Should You Manage Your Own Social Media Or Hand It Off? #1784
3 juli 2021 · 7 min
In episode #1784, we discuss whether you should manage your own social media or hand it off to someone else. As your business scales, it is definitely worthwhile for you to consider getting someone to help you with your different social media profiles and responsibilities. Tune in to hear our thoughts on how to do this successfully and why it can take you to the next level!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Should You Manage Your Own Social Media Or Hand It Off?
[00:28] The two things to consider when wondering about handing off the management of your social media accounts.
[01:34] Investment needed in order to run social media, and tools that can help with this.
[01:51] Looking at the great example of Gary V and how he has grown.
[02:30] Tailoring the content you post to the platform for maximum impact.
[03:17] How we currently approach running our own accounts.
[03:29] Why handing off social media is preferable when trying to scale your business.
[03:45] The training and time that it takes to align an employee with your brand.
[04:33] That’s it for today!
[04:35] Go to marketingschool.io/live to learn about our virtual and live events. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:Gary V
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How to Increase Your Newsletter Engagement Rate #1783
2 juli 2021 · 7 min
In episode #1783, we talk about how to go about increasing the engagement rate of your email newsletter! No matter what you are sending out to your audience, getting people to open and react to your content is a high priority. Tune in to hear about how you can boost these numbers, avoid being stuck in the spam folder, and get people excited for your next email too!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Increase Your Newsletter Engagement Rate.
[00:27] What do we mean by the term 'engagement rate'?
[00:48] Ensuring that your emails and newsletters are valuable to your audience.
[02:07] Tactics to use to stay out of the spam folder!
[02:34] Tricks for getting higher open rates and interest in your communications.
[02:49] Storytelling strategies and evoking curiosity and excitement.
[03:13] The value of using personalization in your subject lines.
[04:01] Using questions early on to boost response rates and deliverability.
[04:22] That’s it!
[04:24] Go to marketingschool.io/live to learn about our virtual and live events.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode: Lees meerMorning Brew
The Hustle
HubSpot
Business InsiderLeave Some Feedback:
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Study - Why Twice As Many Kids Want to Be YouTubers (Not Astronauts) #1782
1 juli 2021 · 9 min
In episode #1782, we talk about the shifts in culture that have caused children to dream of being YouTubers rather than astronauts when they grow up. With so much of the content that people of all generations consume online being produced by influencers who seemingly have fun all day while making buckets of money, it is no wonder that being a YouTuber looks so appealing. Tune in and get our take on this situation.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Twice As Many Kids Want to Be YouTubers (Not Astronauts).
[00:30] The move from kids wanting to be astronauts to YouTubers.
[01:40] How the ways people make money are going to drastically change.
[02:20] The different reasons why people love watching YouTube.
[03:15] What is alluring about YouTubers and how to monetize an audience.
[01:50] How people like Floyd Mayweather, Logan Paul, and Kylie Jenner make money.
[06:40] Go to marketingschool.io/live to learn about our virtual and live peer groups. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Floyd Mayweather
Logan Paul
Kylie JennerLeave Some Feedback:
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Where to Focus Your Marketing Over the Next 6 Months #1781
30 juni 2021 · 8 min
In episode #1781, we talk about the upcoming trends in marketing that you should be focusing your attention on for the next six months. You’ll hear about withstanding rising costs by optimizing for conversions, getting in tune with the movement toward decentralization in media, and a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Where to Focus Your Marketing Over the Next 6 Months.
[00:40] Rising costs and optimizing for conversion optimization.
[01:50] Decentralization in media and building one’s own audiences.
[03:50] How to avoid the pitfalls of social algorithms and build a lasting audience.
[04:32] Thinking about marketing and retention in tandem.
[05:00] Go to marketingschool.io/live to learn about our virtual and live peer groups.
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If You Are Just Entering The Workforce, Master This One Thing #1780
29 juni 2021 · 7 min
In episode #1780, we talk about the one thing you need to master if you are just entering the workforce. Generally speaking, the biggest and most important thing that separates successful companies and people from the rest is their ability to learn from their mistakes. Tune in to find out more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: If You Are Just Entering The Workforce, Master This One Thing.
[00:33] Learning from the failures of yourself and others.
[01:46] How to see what you do well and optimize for those strengths.
[03:11] Developing scar tissue through failing to get more comfortable with risk.
[03:17] The core principles of running a successful business haven’t changed.
[04:28] Go to marketingschool.io/live to learn about our virtual and live peer groups.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
Managing Oneself
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3 Simple Tricks to Get More Blog Traffic #1779
28 juni 2021 · 6 min
In episode #1779, we give you three simple tricks to get more blog traffic. There are many methods of growing a blog other than SEO and content creation, but people just aren’t doing them. Listen along and get up to speed on three ways to leverage relationships to expand your reach.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Simple Tricks to Get More Blog Traffic.
[00:40] Emailing the people that you link out to on a piece of content.
[01:17] Setting up an alert for when other people mention you.
[01:54] Getting people who share your competitors’ content to share yours.
[02:50] How to perform advanced searches on Twitter search.
[03:22] Go to marketingschool.io/live to learn about our virtual and live peer groups.
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How To Get A Promotion At Work #1778
27 juni 2021 · 8 min
In episode #1778, we talk about the qualities in employees that make their employers want to give them promotions. At the end of the day, you might get a promotion if you ask for one, but this strategy is the one that we recommend the least. What bosses want to see in their employees is a willingness to go above and beyond, and what’s more, people are willing to pay top dollar for talent these days.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Get A Promotion At Work.
[00:54] Going above and beyond and what employers want to see in employees.
[01:39] Coming to your boss with solutions rather than problems.
[02:16] Giving your boss a feeling of relief by volunteering to solve problems.
[02:55] People are willing to pay top dollar for talent.
[04:45] The worst way to get a promotion is by asking for one.
[05:04] Go to marketingschool.io/live to hang out with Neil and Eric in September.
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