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If Your Social Media Posts Get Low Engagement, Do This #1777
26 juni 2021 · 6 min
In episode #1777, we talk about what to do if your social media posts get low engagement. Tuning into this episode you’ll hear about switching up your content, the connection between comments and reach, the tests that Eric and Neil have run, and a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: If Your Social Media Posts Get Low Engagement, Do This.
[00:35] Change up the content you are creating.
[00:51] Ask your friends with a lot of followers to make open-ended comments.
[01:26] The limits of reels and using tweets as quotes.
[02:33] Trying things out and getting high engagement for content out of your niche.
[03:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.
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5 Inexpensive Client Gift Ideas (that Win Repeat Business) #1776
25 juni 2021 · 7 min
In episode #1776, we talk about how to give extra special gifts and the value of doing so from a marketing standpoint. When you get someone a gift that is memorable, not only does this generate goodwill but it amounts to free marketing because it keeps you top of mind. Listen in today and hear about great gift ideas for helping clients better themselves, making kick-off calls more congenial, and a whole lot more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Inexpensive Client Gift Ideas (that Win Repeat Business).
[00:27] The benefit of gifting as far as staying top of mind.
[01:12] Why a good pair of headphones is inexpensive compared to what your client gives you.
[01:44] Using a gift basket filled with snacks to make kick-off calls as good as possible.
[02:16] Giving gifts people can use and tips for how to personalize them.
[03:08] The value of any gift that can help clients improve themselves.
[03:49] How to find out what a client likes and buy them a gift that matches their interests.
[04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Giftology
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What Kind of Blog Should You Create in 2021? #1775
24 juni 2021 · 7 min
In episode #1775, we share our thoughts on the viability of blogging in 2021 and the best ways of expanding the reach of your content. The truth is that the text-based content space is flooded and with all the copywriting AI tools out there, this won’t change very soon. Tune in and hear about some alternatives such as video pillar pieces and the leverage offered by platforms like Twitter and LinkedIn.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Kind of Blog Should You Create in 2021?
[00:31] The different types of content out there and the difficulty of choosing which type to post.
[01:01] Competition in the blogging space; other platforms that might offer more reach.
[01:14] Why Eric would rather focus on LinkedIn and Twitter than blogging.
[02:13] Getting past competition in the text space by starting a video-based blog.
[02:59] How people are using text generation tools like Conversion.ai.
[03:29] Starting with a pillar audio piece and then converting and repurposing it.
[04:19] Whatever channel you choose, remember that if you want eyeballs, you have to create content.
[04:45] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Conversion.ai
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The Biggest SEO Opportunity You’re Missing #1774
23 juni 2021 · 7 min
In episode #1774, we talk about the biggest SEO opportunity you are missing. When it comes to SEO, people typically believe that ranking high is a matter things like of backlinks, keywords, and on-page errors. It is easy to get so obsessed with optimizing for these features that you miss the main aim: solving the client’s problem!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Biggest SEO Opportunity You’re Missing.
[00:27] People want to easily find the solution to a problem they search Google for.
[01:12] Typical SEO features like backlinks catch the attention of algorithms but not people.
[01:42] Solving people’s problems is the real key to ranking high on Google.
[02:04] The mistakes Eric made early on.
[02:47] Approaching SEO from a customer-centric mindset.
[04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.
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5 New Marketing Trends We’re Excited About for Q3 2021 #1773
22 juni 2021 · 7 min
In episode #1773, we share the five marketing trends we are most excited about for Q3. We are currently in the month of May and there are a few storms brewing in the marketing world! LinkedIn is finally ramping up its ad platform, people are making serious money out of NFTs, and the creator economy is stronger than ever. Tune in and hear all five!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 New Marketing Trends We’re Excited About for Q3 2021.
[00:37] New features on LinkedIn such as boosting and event ads.
[01:15] Automating tedious marketing processes with UiPath.
[01:51] All the platforms and features out there that support the creator economy.
[02:33] The advent of Instagram messenger bots.
[03:21] How promising NFTs are as a marketing mechanism.
[04:37] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
UiPath
MobileMonkey
DJ BTLeave Some Feedback:
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Why the Easiest Way to Go Broke is By Acting Rich #1772
21 juni 2021 · 7 min
In episode #1772, we talk about why acting rich is the easiest way to go broke! There is a difference between being wealthy, and being rich, and we explore what that means in terms of sustainability and financial safety. Ideally you do not want to be living beyond your means to impress others, so listen in to hear a few tips for some better lifestyle choices!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich.
[00:29] What does it mean to 'act rich'? The difference between being wealthy and being rich.
[01:16] Making sure your income is greater than your expenses and making space for saving.
[02:15] Adding unnecessary stresses onto your life in order to compete with others.
[02:55] The importance of making sure you have a margin of financial safety.
[03:28] Focus on a comfortable and sustainable life rather than other people's opinions.
[04:09] That’s it for today!
[04:12] Go to marketingschool.io/live to meet Eric and Neil in person! Lees meerLinks Mentioned in Today’s Episode:
Charlie Munger
Warren BuffettLeave Some Feedback:
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How to Collaborate With Big Influencers for Cheap #1771
20 juni 2021 · 7 min
In episode #1771, we talk about some easy ways that you can collaborate with big influencers within your budget. There are a few simple strategies that can be employed here, where both parties come away winning. However, we generally recommend partnering with smaller-scale influencers that are most directly related to your market and will have a more noticeable effect on your conversions. Tune in to hear all about it!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Collaborate With Big Influencers for Cheap.
[00:29] How do we define 'big influencers'? Looking at follower numbers.
[00:42] Thinking about possible equal exchanges between you and a big influencer.
[01:30] Offering equity or revenue share to entice bigger names.
[01:40] Why you should avoid partnering with big influencers!
[02:09] Looking to micro-influencers for better returns on investment and conversions.
[03:07] Tools for finding the best influencers to partner up with!
[03:53] Go to marketingschool.io/live to meet Eric and Neil in person! Lees meerLinks Mentioned in Today’s Episode:
Chris Do
Kardashians
MightyScout
SparkToroLeave Some Feedback:
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Should You Still Have A Newsletter? #1770
19 juni 2021 · 6 min
In episode #1770, we explore whether having a newsletter is still a valuable tool in the marketing toolkit. We have been hearing a lot of complaints these days about newsletters performing badly and for this reason, it might seem like they are dead as a technique. We think differently however and in today’s episode, you’ll learn how to up the performance of your newsletter. People will never get tired of information as long as it is high-quality!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Should You Still Have A Newsletter?
[00:42] Email open and click-through rates are down.
[00:53] Why we still think you should have a newsletter.
[01:24] The issue isn’t newsletters, but that people don’t scrub their lists.
[02:13] Building a list for the long-term by creating good information.
[02:25] The creator economy and why newsletters are here to stay.
[04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Anthony Pompliano
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Why Every Marketer Should Listen to Earnings Calls. #1769
18 juni 2021 · 7 min
In episode #1769, we talk about earnings calls and the value of listening to them from a marketing perspective. Earnings calls are updates shared by publicly traded companies every quarter. So much of the strategies that internet marketers use are intertwined with companies like Google, Facebook, and Amazon. Listening to what the CEOs of these companies are thinking about during their earnings calls can set you apart from the rest!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Every Marketer Should Listen to Earnings Calls.
[00:30] What are earnings calls?
[01:05] Following the paid advertising strategies of big social platforms.
[02:33] Getting ahead of trends by tapping into CEOs’ thinking.
[03:19] Understanding what sets the companies you admire apart.
[04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
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What We Do On Our Days Off #1768
17 juni 2021 · 6 min
In episode #1768, we share the things we like to do to unwind on our days off. While Neil has a daughter and another child on the way, Eric is still a single man so our two hosts have very different ways of spending their free time. Tune in and see which type of day off resonates with you and pick up a few pointers along the way!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What We Do On Our Days Off.
[00:38] Neil’s experiences in parks playing with his daughter.
[01:33] Eric’s love of taking walks and catching up on his favorite reading.
[02:19] The ‘rose, bud, thorns’ conversations Eric has with his friends.
[03:18] Text us at 310 349 3785 if you want to stay up to date on all we do.
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Jason Gaignard
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7 Podcasting Hacks for 2021 #1767
16 juni 2021 · 8 min
In episode #1767, we give you our top seven podcasting hacks for 2021. Podcasting is blowing up right now and there is still so much room to grow. Using these seven hacks, you can make sure the efforts you are spending creating a great show get the reach they deserve. Join us today and learn about how to increase your audience using email blasts, competitions, advertising, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Podcasting Hacks for 2021.
[00:38] Take a look at your analytics using Chartable.
[01:22] Climb the charts and get more downloads using email blasts.
[01:52] Do whatever you can to get more reviews.
[02:33] Find ways of getting more downloads such as competitions.
[03:05] Advertise your show on other influential podcasts.
[03:50] Join a podcasting network.
[04:21] Get onto a podcasting subscription platform.
[05:11] Go to marketingschool.io/live to hang out with Neil and Eric in September.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
Chartable
The Jordan Harbinger ShowLeave Some Feedback:
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How to Buy A Business with No Money Down #1766
15 juni 2021 · 7 min
In episode #1766, we share a few different approaches to purchasing businesses that don’t require you to put any of your own capital on the table. We spoke previously about the value of investing in hard assets during inflationary periods, and a business is another form of hard asset. So if you can get a hard asset right now by spending no money, that is a double whammy. Tune in and hear which types of businesses to look for and how to buy them using seller financing, capital raising, and call options!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Buy A Business with No Money Down.
[00:25] Why the idea that you have to spend money to buy a business is false.
[01:05] Use seller-based financing to pay off the seller while you run their business.
[02:15] The abundance of businesses to be bought from senior business owners.
[02:47] How to raise capital for the downpayment of an acquisition.
[03:47] Failing businesses are cheaper to buy but more work to fix.
[04:00] Another option in the form of buying a business using a call option.
[04:36] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
MicroAcquire
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Inflation is Here. Here’s How We Are Dealing with It #1765
14 juni 2021 · 8 min
In episode #1765, we talk about the current period of inflation and share some of the ways we are dealing with it. The term inflation refers to a process whereby currency becomes somewhat devalued and things gradually begin to cost more. While what we say should not be considered financial advice, listen along and hear about a strategy involving putting cash into hard assets.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Inflation is Here. Here’s How We Are Dealing with It.
[00:38] Understanding inflation: decreased buying power.
[01:12] Signs of the inflationary landscape right now.
[01:50] Don’t leave as much of your money in cash.
[02:30] Aim for hard assets.
[02:53] Remembering the period of hyperinflation in post-WW1 Germany.
[04:13] Be careful not to take on too much risk.
[04:56] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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How to Recruit A-Player Marketing Talent to Grow Your Revenue #1764
13 juni 2021 · 7 min
In episode #1764, we show you how to recruit A-player marketing talent to grow your revenue. Unsuccessful hiring is the single biggest problem in business today, so you need to know what you are looking for and how to get it when it comes to your team. Follow along in this episode and hear how we approach hiring in our businesses.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Recruit A-Player Marketing Talent to Grow Your Revenue.
[00:30] The three types of A-players.
[01:11] How Neil looks for and poaches his A-players!
[02:28] Defining the type of employee you want.
[03:53] Hooking the A-players more easily by not pitching directly.
[04:23] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
StrengthsFinder
WhoLeave Some Feedback:
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The #1 Way to Attract More Leads in Your Consulting Business This Year #1763
12 juni 2021 · 7 min
In episode #1763, we share the #1 way to attract more leads to your consulting business this year. Tanner has a unique way of generating leads for any service business that uses Facebook Messenger bots. Tune in to learn a breakdown of how Tanner’s funnel works and how you can leverage it to enjoy extremely high closing rates!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The #1 Way to Attract More Leads in Your Consulting Business This Year.
[00:36] Generating leads using Facebook Messenger bots.
[01:01] A breakdown of Tanner Chidester’s funnel.
[02:25] How to train your messenger team.
[03:45] Where to learn more about Tanner’s funnel online.
[04:09] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Tanner Chidester
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4 Powerful SEO Campaigns You Probably Haven’t Tried #1762
11 juni 2021 · 7 min
In episode #1762, we share four powerful SEO campaigns that have generated amazing results on our side. SEO campaigns, in contrast to small and quick hacks, are strategies that are implemented for the long term. Tune in and learn about expanding globally, using pillar pages, hosting non static content on a CDN, and leveraging existing domain authority through M&As.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 4 Powerful SEO Campaigns You Probably Haven’t Tried.
[00:30] What we mean by SEO campaigns.
[00:42] All the work that goes into expanding globally.
[01:11] Using pillar pages with links to child pages.
[02:10] Hosting non-static content on a CDN.
[02:41] Using existing domain authority with M&A.
[04:03] Go to marketingschool.io/live to hang out with Neil and Eric in September.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
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When Will AI Replace PPC Jobs? #1761
10 juni 2021 · 6 min
In episode #1761, we share our perspectives on when AI will replace PPC jobs. While AI doesn’t have much on human beings when it comes to creativity, computers take the gold medal when it comes to optimization. Tune in and hear about how it won’t be long before we will see AI do a better job of figuring out what titles and descriptions will end up generating the most clicks!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: When Will AI Replace PPC Jobs?
[00:32] What we mean by PPC ads.
[01:01] AI will soon do a better job of generating the most clicks.
[02:11] Humans can’t compete with computers when it comes to optimization.
[03:28] Making sure you don’t get replaced by focusing on creativity.
[03:36] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Why Your Employees Should Have Side Hustles #1760
9 juni 2021 · 7 min
In episode #1760, we share our thoughts on why employees should have side hustles. While the idea of employees having side hustles may seem at like a threat to the work you are paying them to do at first, Eric and Neil actually encourage it. Listening in, you’ll hear how side hustles can help employees upskill, provide investment opportunities, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Your Employees Should Have Side Hustles.
[00:30] Neil’s take on side hustles at his company.
[01:06] Side hustles can help employees upskill.
[01:31] Why Eric encourages side hustles at his company.
[02:17] What Eric will and won’t allow regarding employee side hustles.
[04:00] Encouraging transparency around side hustles in the workplace.
[04:07] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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When Will AI Replace Content Marketing Jobs? #1759
8 juni 2021 · 7 min
In episode #1759, we share our thoughts on when AI will replace content marketing jobs, if at all. The tools that leverage GPT-3 are definitely being adopted, meaning we will see significant AI-supplemented content marketing in the next few years. However, the one thing an AI can’t do is be creative. Tune in and hear our take on how this situation will play out.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: When Will AI Replace Content Marketing Jobs?
[00:50] When companies will start using AI to speed up content marketing.
[01:27] AI can remix old data but cannot display creativity yet.
[01:53] Content that does the best is new content, not repurposed content.
[03:16] Whether using AI to supplement copywriting really saves time.
[03:50] If you are in content marketing, sharpen up your creativity.
[04:28] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Kai-Fu Lee
Conversion.ai
Copy.aiLeave Some Feedback:
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How to Drill Down Your Unique Selling Proposition #1758
7 juni 2021 · 7 min
In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.
[00:28] What a USP is and how it helps you differentiate yourself.
[00:51] Examples of how companies drilled down on their positioning.
[02:11] Figuring out your USP by talking to customers.
[02:44] How to do customer development without asking leading questions.
[03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September.
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April Dunford
SharpSpring
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How to Launch A Successful Book Funnel in 2021 #1757
6 juni 2021 · 8 min
In episode #1757, we show you how you can launch a profitable book funnel if you choose not to go the conventional publishing route. Eric recently launched his book, Leveling Up, using a book funnel and it has been very successful so far. We share some of the essential strategies that make a book funnel work as well as easy ways to get one together if resources and skills are scarce! Tune in today.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Launch A Successful Book Funnel in 2021.
[00:28] Why Eric chose a book funnel rather than going a conventional publishing route.
[01:09] Metrics for the success of Eric’s book funnel.
[02:05] How a book funnel ends up being profitable using upsells and back-end offers.
[03:38] Recommendations for how to build a book funnel as a newbie.
[05:23] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Click Funnels
Chandler BoltLeave Some Feedback:
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How to Succeed in Podcasting in 2021 #1756
5 juni 2021 · 10 min
In episode #1756, we talk about how to succeed in podcasting in 2021. Neil and Eric have been in the podcasting game for a long time and have learned a lot since this podcast sounded like it was recorded in a bathroom! Tune in and learn how to assess the success of your show, how to improve it based on the data, and a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Succeed in Podcasting in 2021.
[00:28] How long we have been doing podcasting for.
[01:18] Aim for a daily podcast and be sure to repurpose it.
[01:53] How to push the marketing of your podcast hard at first.
[03:01] Play around with your calls to action.
[03:10] Show as many episodes as possible on the hosting page.
[03:35] Working out how to keep retention rates up.
[04:03] Why Neil and Eric upgraded their mics.
[05:05] Be sure to watch your analytics and optimize based on your insights.
[06:48] Advertising your podcast by doing collaborations.
[07:14] Why lots of downloads aren’t an indicator of success.
[07:45] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Chartable
Heil PR40
RØDEcaster Pro
LibsynLeave Some Feedback:
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Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best? #1755
4 juni 2021 · 6 min
In episode #1755, we talk about which channel performs best out of TikTok, Instagram Reels, and YouTube Shorts. Since the advent of the short video format popularized by TikTok, we have seen many platforms adopt reel-like features. Tune in and learn which channel is best but why you should still cast the net wide!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best?
[00:35] A brief overview of TikTok, Instagram Reels, and YouTube Shorts.
[01:08] Which of the three perform best from a traffic standpoint.
[01:30] Jake Fellman’s approach to his YouTube channel.
[02:40] The moral of the story: Use all three!
[03:20] Repurposing your content to any channel that offers a reel feature.
[03:50] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Jake Fellman
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Should You Start A Personal Brand or Business Brand? #1754
3 juni 2021 · 8 min
In episode #1754, we talk about whether you should start a personal brand or a business brand. If you build a great business that people love, your personal brand will follow, but then again, we are seeing more and more examples of the opposite scenario these days too! Join us today and hear more about our take on the matter.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Should You Start A Personal Brand or Business Brand?
[00:30] Examples of personal and business brands.
[00:57] Assessing one of the biggest personal brands, Gary V.
[01:31] Corporate brands are easier to sell and have longer lasting power.
[02:17] Why building your business brand around your personal brand is risky.
[02:55] Personal brands follow from great business brands.
[03:48] It depends on your aims.
[04:14] Leveraging your personal brand and building a business brand out of it.
[05:38] Go to marketingschool.io/live if you want to master SEO! Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Gary V
Kylie Cosmetics
Tony Robbins
Logan PaulLeave Some Feedback:
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How to Master SEO #1753
2 juni 2021 · 7 min
In episode #1753, we share our SEO expertise with you so that you can learn how to master it. We don’t see ourselves as SEO masters because with mastery comes complacency, but we still have a few tricks up our sleeves learned on our long journeys in the space. Tune in and hear about optimizing for user experience, obsessing over customer feedback, and more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Master SEO.
[00:30] Thinking you have mastered something makes you complacent.
[01:00] Google prioritizes user experience above all else.
[01:57] Building a great user experience using extensive customer feedback.
[03:00] The value of being open to new things and continuous learning.
[03:14] Omnichannel marketing and building your brand.
[03:58] Keeping your marketing in line with Google’s preferences.
[04:49] Go to marketingschool.io/live if you want to master SEO!
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
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3 Skills You Need to Teach Your Children #1752
1 juni 2021 · 7 min
In episode #1752, we cover three essential life skills we think you should teach your kids so they can become the best versions of themselves. Whether it applies to marketing or not, we believe that learning creative problem solving, independent thinking, and social skills will stand your child in good stead to navigate the world of tomorrow. Tune in to hear why!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Skills You Need to Teach Your Children.
[00:30] Help your child learn how to solve problems by teaching them creativity.
[01:21] Avoiding force-feeding kids information so they learn to think for themselves.
[02:14] Getting kids off their phones and teaching them social skills.
[05:07] Go to marketingschool.io/live to hang out with Neil and Eric in September. Lees meerGet ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro
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Why You Should Send Gifts to Clients #1751
31 mei 2021 · 8 min
In episode #1751, we share our thoughts on why you should send gifts to your clients. People don’t often send out real gifts these days, so keeping this practice alive is a great way of maintaining good relationships and improving the experience you have with the people in your network. Tune in and hear some of Eric and Neil’s gift-giving blunders as well as how to know what gifts your clients will love!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Send Gifts to Clients.
[00:30] Setting yourself apart by sending physical gifts.
[01:26] What to do and what not to do when it comes to sending gifts.
[02:06] Why Neil’s wife hated the knife Eric gave her.
[03:13] Don’t give gifts with your brand on them.
[03:52] Giving gifts with long-term use cases that improve client experiences.
[05:07] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
Giftology
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How to Get More Reviews Without Asking #1750
30 mei 2021 · 6 min
In episode #1750, we talk about the value of reviews and show you a few ways of getting them without asking explicitly. The fact of the matter is that you won’t get feedback or reviews without asking, but there are ways of getting this information without making people feel like you are asking them for something. Tune in and hear what they are!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Get More Reviews Without Asking.
[00:30] Why reviews are important.
[00:47] How to ask for reviews without explicitly asking.
[02:22] Differentiating the signal from the noise when it comes to feedback.
[03:30] Getting more feedback opportunities by using more channels.
[03:43] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
Ask Nicely
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How to Rebrand Your Website Without Losing Organic Traffic #1749
29 mei 2021 · 6 min
In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.
[00:30] Changing the name of your website using a 301 redirect.
[00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links.
[01:32] Getting an overview of your internal links using Screaming Frog.
[02:10] Using marketing to spread awareness of your new brand.
[02:31] Your homepage has the most link equity.
[03:00] Be ready to wait a few weeks or months to recover traffic.
[03:06] Doing the entire rebrand at once and submitting it to Google Search Console.
[03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
Screaming Frog
Ahrefs
UbersuggestLeave Some Feedback:
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5 Ways to Stay on Top of Marketing Trends #1748
28 mei 2021 · 6 min
5 Ways to Stay on Top of Marketing Trends
In episode #1748, Neil and Eric talk about five ways to stay on top of marketing trends. From subscribing to the best blogs and newsletters to tracking your competition, there is no shortage of ways you can keep up to speed. Tune in to hear more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Ways to Stay on Top of Marketing Trends.
[00:30] Number 1: Subscribe to newsletters and blogs to stay on top of the trends.
[01:11] Number 3: Follow more traditional marketing publications.
[01:26] Number 3. Listen to the best marketing podcasts or podcasts where great marketers are interviewed.
[02:18] Number 4: Track your competitors and tools.
[02:55] Number 5: Make use of Twitter; some of the best marketers hang out there.
[03:30] Bonus tip: Hang out in Clubhouse and engage with people
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerTrends.co Sam Parr Moz Backlinko DigitalMarketer Podcast Spiralyze.com Harry's Marketing Examples on Twitter Alex Garcia on Twitter The Hustle
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When to Say “No” to Customers #1747
27 mei 2021 · 8 min
When to Say “No” to Customers
In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: When to Say “No” to Customers.
[00:39] What happens when you always just say yes to customers.
[00:52] When you say no, give customers a reason why and provide an alternative.
[01:48] Why you won't get results if you always do what the customer wants.
[02:09] Find who you are and who you aren't as an agency.
[02:50] Set expectations, be clear on scope, and stay focused
[03:46] When you take on the wrong customers, it affects your company culture.
[04:02] An example of a form that Neil and Eric use to see whether a customer is right for them.
[04:47] You get way more respect when you put your foot down.
[04:49] That’s it for today!
[04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLeave Some Feedback:
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How to Make the Most of Google Analytics to Grow Faster #1746
26 mei 2021 · 8 min
How to Make the Most of Google Analytics to Grow Faster
In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
[00:26] Why you should look at more than your traffic metrics if you want to grow.
[00:50] Setting up advanced segmentation on Google Analytics to get better insights.
[02:00] Using conversion tracking to increase qualified traffic.
[02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively.
[03:16] Getting more repeat users using the cohort report.
[03:45] Adding multitouch attributions to track the content your conversions are seeing.
[04:10] Using the funnel report to find out what is causing people to leave your site.
[04:33] Heat mapping, Google Tag Manager, Google Optimize, and Alerts
[05:49] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
Annielytics
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How to Actually Make Money From Podcasting
25 mei 2021 · 8 min
Today we are going to talk How to Actually Make Money From Podcasting? Lees meer
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How to Make the Most of Your Podcast Analytics to Grow Faster #1745
25 mei 2021 · 8 min
How to Make the Most of Your Podcast Analytics to Grow Faster
In episode #1745, we talk about how we use our favorite analytics platforms to measure our most successful content so we know what to keep producing. You’ll hear about how we read the data on platforms like Chartable and Spotify Analytics, as well as our strategy for producing content that continues to grow in listen counts over time. Be sure to catch this one.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
[00:26] The tools Eric and Neil love and how they use Chartable.
[01:45] Using title metrics to know what to do more or less of.
[02:00] Insights from the 30-day download path on Chartable and Spotify Analytics.
[02:52] Looking at which older podcast episodes continue to get traffic.
[04:02] Racking up view counts by producing episodes consistently.
[04:16] Getting insights by checking the retention per episode.
[05:00] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Lees meerLinks Mentioned in Today’s Episode:
Chartable
Spotify Analytics
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Is It Too Late To Grow A Twitter Following? #1744
24 mei 2021 · 6 min
Is It Too Late To Grow A Twitter Following?
In episode #1744, we share our thoughts on Twitter and whether it is too late to use this platform to build an audience. Twitter is a different beast from the other social media platforms. People don’t use Twitter to post food pics, they use it to get smarter. This means if you can consistently deliver thoughtful content over time, you’ll see consistent growth as well. Tune in to hear more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is It Too Late To Grow A Twitter Following?
[00:49] Putting out consistent, thoughtful tweets and using tweetstorms.
[01:07] Creating well-thought-out tweetstorms.
[01:20] Metrics for Joe Pompliano and Shaan Puri’s growth on Twitter.
[02:54] Twitter does not push reach down as aggressively as other platforms.
[03:05] The goals of Twitter versus other platforms.
[03:40] Remember to rate, review, and subscribe to this show!
Links Mentioned in Today’s Episode: Lees meerJoe Pompliano
Anthony Pompliano
Shaan Puri
Marc Andreessen
Andrew ChenLeave Some Feedback:
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How Rohan Seth Grew Clubhouse to 10M Users #1743
23 mei 2021 · 7 min
How Rohan Seth Grew Clubhouse to 10M Users
In episode #1743, we share our thoughts on the strategies Rohan Seth used to grow Clubhouse to such a high user count so quickly. As of this recording, Clubhouse has reached 10 million users. That is a lot of users! Tune in to hear about the platform’s invite-only system combined with big celebrity appearances, lockdown cabin fever, and an algorithm that optimizes for organic reach!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Rohan Seth Grew Clubhouse to 10M Users.
[00:36] Creating exclusivity by using an invite-only system.
[01:19] The tactics that Andreessen Horowitz brought to the table.
[02:09] Leveraging the cabin fever during the lockdowns.
[02:21] Making it easier to get followers with algorithms optimized for organic reach.
[03:53] Whether Clubhouse will end up being a big company.
[04:33] The many ways to grow other than SEO.
[04:40] Remember to rate, review, and subscribe to this show!
Links Mentioned in Today’s Episode: Lees meerRohan Seth
Elon Musk
Andreessen Horowitz
Mark Zuckerberg
Tobi Lutke
Vladimir TenevLeave Some Feedback:
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4 Uncommon Items Every Marketer Should Own #1742
22 mei 2021 · 7 min
4 Uncommon Items Every Marketer Should Own
In episode #1742, we speak about habits and products that keep you healthy so that you can perform at your best as a marketer. We know that there are a whole galaxy of SaaS products out there that you can use to grow your business, but it is important not to forget about the basics of maintaining your mental and physical health. Tune in and hear about moments of reflection, getting a good night’s sleep, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 4 Uncommon Items Every Marketer Should Own.
[00:49] Taking moments for reflection and creativity with a pen and pad.
[01:21] The great ideas that come while going for walks in nature.
[02:21] Good sleep equals high performance; products for sleeping better.
[04:01] Remember to rate, review, and subscribe to this show! Lees meerLinks Mentioned in Today’s Episode:
Oura Ring
Eight SleepLeave Some Feedback:
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How Neil and Eric Get Smarter #1741
21 mei 2021 · 7 min
How Neil and Eric Get Smarter
In episode #1741, Neil and Eric share their number one strategies for getting smarter at business. Whether it be through podcasts or live events, the main strategies Neil and Eric use all revolve around learning from others. Tune in and hear about the best peer groups and podcasts that will connect you to the knowledge you need to succeed, verified by people who have implemented it themselves!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Neil and Eric Get Smarter.
[00:50] Surround yourself with people who are smarter than you.
[01:32] Learn from your competition.
[03:07] How to filter good from bad people by acting like you are not smart.
[03:31] Resources to consult to learn from other successful people.
[04:25] Remember to rate, review, and subscribe to this show!
Links Mentioned in Today’s Episode: Lees meerNathan Latka
My First Million
Invest Like the Best
All In
Leveling Up
MixergyLeave Some Feedback:
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3 Quick Ways to Improve Ad Creatives #1740
20 mei 2021 · 6 min
3 Quick Ways to Improve Ad Creatives
In episode #1740, we give you three quick ways to improve your ad creatives. While your offer is the most important driver of engagement, you must remember that your ad creatives matter a lot too. Many people, especially in the world of tech, don’t put enough work into running iterations on their ads to see what works best. Tune in and hear the best ways of finding and acting on inspiration for your ad creatives today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 3 Quick Ways to Improve Ad Creatives.
[00:27] Ad creatives are one of the most important but overlooked strategies.
[00:54] When you launch an ad, iterate on it for three to six months.
[01:15] Get inspiration from your competition.
[01:37] Let your customers guide your messaging.
[02:12] Create variation on your ad using Fiverr and Canva.
[03:11] Make a swipe file of things you find that work.
[03:53] Remember to rate, review, and subscribe to this show!
Links Mentioned in Today’s Episode: Lees meerFiverr
Canva
SurveyMonkey
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How Eric Would Create Another Book (But Neil Won't) #1739
19 mei 2021 · 6 min
How Eric Would Create Another Book (But Neil Won’t)
In episode #1739, Neil speaks about why he wouldn’t write another book and Eric talks about how he would approach writing a second book. Tune in and learn about the value of writing books that will have long-term relevance and how writing about internet marketing in book form does not fit into this approach.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Eric Would Create Another Book (But Neil Won’t).
[00:30] Changing algorithms and why it doesn’t make sense to write a book about internet marketing.
[01:36] Timelessness and why Eric chose to write a philosophical book.
[02:07] Looking for the Lindy effect.
[02:36] Saving time and the sense it makes to co-write a book.
[03:38] That is it for today!
[03:39] Go to marketingschool.io/live to join our community!
Links Mentioned in Today’s Episode: Lees meerHustle
Leveling UpLeave Some Feedback:
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How to Pay Yourself Without Slowing Down Your Growth #1738
18 mei 2021 · 8 min
How To Pay Yourself Without Slowing Your Growth
In episode #1738, we talk about the mentality you need to adopt so that you can take only what you need while growing your business. The main thing to focus on when starting and growing your business is to reinvest as much of your profit as possible back into it. This means changing the way you think about gratification and getting as creative as possible with how you save money!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Pay Yourself Without Slowing Your Growth.
[00:30] The many expenses of starting and growing a business.
[01:04] Putting all of the money you earn back into your business.
[02:46] Work out how to legally write off as many expenses as possible.
[03:37] Figure out how to be more scrappy!
[04:00] The late gratification philosophy of many great entrepreneurs.
[05:03] That is it for today!
[05:04] Go to marketingschool.io/live to join our community! Lees meerLinks Mentioned in Today’s Episode:
Copilot
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Is Luck A Factor In Business #1737
17 mei 2021 · 6 min
Is Luck A Factor in Business?
In episode #1737, we explore whether luck is a factor in business. Guy Kawasaki said ‘someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day. This may be too optimistic.’ This being said, it is wise to prepare well for those lucky breaks when they do come!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is Luck A Factor in Business?
[00:37] A Guy Kawasaki quote arguing for the role of luck in success.
[01:48] Preparing well for the lucky breaks you do get.
[03:05] The value of consistency in creating luck.
[03:40] That is it for today!
[04:10] Go to marketingschool.io/live to join our community! Lees meerLinks Mentioned in Today’s Episode:
Guy Kawasaki
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7 Overrated Marketing Channels #1736
16 mei 2021 · 7 min
7 Overrated Marketing Channels
In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Overrated Marketing Channels.
[00:35] Why using Clubhouse to grow your audience is unsustainable.
[01:01] The reach of Instagram is continuing to drop.
[01:35] Organic reach on Facebook is even lower, go figure!
[02:05] Messenger bots on Facebook will not last.
[02:36] Advertising at scale on Reddit will get harder.
[03:02] Push notifications are great for traffic but terrible for conversions.
[03:25] Advertising on any channel will not work unless you understand your audience.
[04:07] That is it for today!
[04:10] Text us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
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7 Underrated Marketing Channels #1735
15 mei 2021 · 8 min
7 Underrated Marketing Channels
In episode #1735, we cast out attention away from Google, Facebook and Amazon for a moment and give you our seven most underrated marketing channels. Tune in and learn why you should double down on your marketing via text, direct mail, Snapchat and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Underrated Marketing Channels.
[00:38] LinkedIn is strong from an organic and paid standpoint.
[01:27] Accessing influential people on Twitter.
[02:25] What was old is new again, such as direct mail!
[02:53] Snapchat ads work as well as Instagram ones but are cheaper.
[03:06] Audio continues to grow making podcasting advertising very effective.
[03:47] Don’t forget about Pinterest for B2B and B2C!
[04:25] Open rates are still very high when it comes to text advertising.
[04:59] That is it for today!
[05:00] Head over to marketingschoo.io/live to learn more about our live events!
Links Mentioned in Today’s Episode: Lees meeraudience.co
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Can You Have an Unlimited SEO Budget? #1734
14 mei 2021 · 6 min
Can You Have an Unlimited SEO Budget?
In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Can You Have an Unlimited SEO Budget?.
[00:29] Common questions around budgeting for SEO.
[01:02] The law of diminishing returns and what this teaches us about reallocation.
[01:20] How impatience for results and returns can stifle success.
[01:55] Using a stop-start approach to SEO with a big budget.
[02:11] Using more money on SEO than paid media and why we recommend this.
[02:37] The slow and steady approach to SEO for young businesses and websites.
[03:07] That is it for today!
[03:10] Don't forget to rate, review and subscribe! Lees meerLinks Mentioned in Today’s Episode:
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Our Favorite Twitter Marketing Hack #1733
13 mei 2021 · 6 min
Our Favorite Twitter Marketing Hack
In episode #1733, we talk about our favorite Twitter hack. Many world leaders and high-profile tech executives can most likely be found hanging out on Twitter compared to other platforms. For this reason, Twitter is a great place to start if you want to build profitable connections or get the right eyeballs on your content. Tune in and learn how to start relationships and get your content shared on Twitter today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Our Favorite Twitter Marketing Hack.
[00:27] We use Twitter because it’s where leaders hang out.
[00:53] How to get the right people sharing your content.
[01:46] The best way of connecting to important people.
[03:29] World leaders don’t hang out on Instagram as much.
[03:43] Make sure to rate and review this podcast!
Links Mentioned in Today’s Episode: Lees meerSahil Lavingia on Twitter
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What We Do with Our Profits #1732
12 mei 2021 · 7 min
What We Do with Our Profits
In episode #1732, we talk about what we do with our profits. Many young entrepreneurs who find early success feel tempted to spend their profit on status symbols. For us, the best thing you can do with your profit is to put as much of it back into your business as possible. The best thing you can do is invest in yourself, get better each day, and have fun along the way!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What We Do with Our Profits.
[00:27] What we used to do with our profits.
[00:40] The danger of burning profit on things that show status.
[01:24] Why you should put your profits back into your business.
[02:05] Taking more profit for yourself when you have a family.
[02:54] Eric and Neil’s memories of Neil’s mid-twenties lifestyle.
[03:55] Having fun and getting better each day.
[03:19] Text us at 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Alex Becker on Twitter
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Don’t Make This Blogging Mistake #1731
11 mei 2021 · 6 min
Don’t Make This Blogging Mistake
In episode #1731, we talk about a big mistake bloggers often make and how to avoid as well as rectify it. When people start blogging, often what happens is that they get a spike in traffic initially and then things go downhill from there. This is because they blog about the same topic over and over. Tune in and hear how to organize your content so that each piece ranks for different keywords!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Don’t Make This Blogging Mistake.
[00:27] Most bloggers experience a decline in traffic over time.
[00:56] The danger of blogging about the same topic over and over.
[01:28] How the same keywords cause ranking cannibalization.
[02:14] Using child pieces to rank back up to pillar pages.
[02:46] The value of using a content library to monitor duplications.
[02:55] Searching your blog for used keywords before writing a new post.
[02:55] How to fix cannibalization using combination and 301 redirects.
[03:19] Remember to rate, review, and subscribe to this show!
Links Mentioned in Today’s Episode: Lees meerLeave Some Feedback:
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This Is Where You Should Invest Your Marketing Dollars #1730
10 mei 2021 · 7 min
This Is Where You Should Invest Your Marketing Dollars
In episode #1730, we talk about the effectiveness of podcast advertising and why you should invest your marketing dollars in it. Podcast advertising is a little less convenient than other paid strategies, but the power of voice for winning people’s trust is second to none. Tune in to learn more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: This Is Where You Should Invest Your Marketing Dollars.
[00:26] Why you should start investing in podcast advertising.
[01:48] How well Jordan Harbinger is doing from podcast advertising.
[03:14] The power of voice for earning people’s trust.
[04:03] Remember to rate, review, and subscribe to this show! Lees meerLinks Mentioned in Today’s Episode:
Jordan Harbinger
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What You Should Do If Your Paid Ads Aren’t Profitable #1729
9 mei 2021 · 8 min
What You Should Do If Your Paid Ads Aren’t Profitable
In episode #1729, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far as content and conversion strategies.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What You Should Do If Your Paid Ads Aren’t Profitable.
[00:28] If your paid ads aren’t profitable, you need to adjust your approach.
[01:00] Add upsells and downsells in increase cart size and LTV.
[01:29] Constantly iterate on your creative in your campaigns
[02:19] Don’t expect to see results immediately.
[02:52] Increase conversions by helping people instead of focusing on selling.
[04:06] There are resources to consult for granular paid ad strategies.
[04:42] Your offer is what matters most.
[05:21] Remember to rate, review, and subscribe to this show! Lees meerLinks Mentioned in Today’s Episode:
Adbeat
Olay
Billy Gene Is MarketingLeave Some Feedback:
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