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How Media is The New Marketing #1728
8 mei 2021 · 7 min
How Media is The New Marketing
In episode #1728, we explain how media is the new marketing and the benefits of this. Naval Ravikant said that media is one of four forms of leverage. Using media, you can reach your audience more cheaply than by using paid ads, and you have more control over your relationship with it too. Tune in to learn how media is a form of relationship marketing at scale!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Media is The New Marketing.
[00:25] Different forms of media: anything with tons of readership.
[00:50] How media is a form of leverage.
[01:18] Why media is a moat around your business.
[01:34] Examples of different businesses buying communities.
[02:40] Marketing to your audience without using ads.
[03:12] The extra control you have by using media to market.
[04:04] Remember to rate, review, and subscribe to this show! Lees meerLinks Mentioned in Today’s Episode:
Naval Ravikant
HubSpot
Business Insider
My First Million
The Hustle
Morning BrewLeave Some Feedback:
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5 Easy Ways to Diversify Your Income #1727
7 mei 2021 · 7 min
5 Easy Ways to Diversify Your Income
In episode #1727, we give you five easy ways you can use to diversify your income. Whether we are talking about businesses, marketing strategies, or income streams, the more you diversify, the less vulnerable you will be if one dries up. Tune in and hear how to use diversification to increase the revenue you generate cheaply and easily!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Easy Ways to Diversify Your Income.
[00:27] The value of diversifying businesses, income streams, and marketing.
[01:12] Different ways to diversify marketing to earn separate income streams.
[01:47] How to build a service business to reach seven income streams.
[02:28] Ways to measure if you need to add new income streams.
[02:51] Hiring staff to add extra streams of income.
[03:19] Using partnerships to expand without putting in too much cash.
[03:34] How to buy other media properties or websites.
[04:11] Text us at 310 349 3785 for updates and feedback.
Links Mentioned in Today’s Episode: Lees meerFlippa
feinternational.com
microacquire.comLeave Some Feedback:
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Why You Need to Remove Yourself From Your Business #1726
6 mei 2021 · 7 min
Why You Need to Remove Yourself From Your Business
In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Need to Remove Yourself From Your Business.
[00:30] Lessons Neil learned in his early days of running a business.
[00:49] You won’t grow your business unless you implement systems.
[00:57] The value of hiring staff that is smarter and better than you.
[01:10] Replacing yourself using premier staff and systems.
[01:54] The three jobs of the CEO: vision, recruiting, and financing.
[02:56] Measuring your time using Dan Sullivan’s task prioritization chart.
[03:53] Even if you are the best, you are only one person.
[04:00] What to look for in people you intend to hire.
[04:20] Check out marketingschool.io/pro and join our community today! Lees meerLinks Mentioned in Today’s Episode:
Dan Sullivan
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Why NFTs Will Impact the Future of Marketing #1725
5 mei 2021 · 9 min
Why NFTs Will Impact the Future of Marketing
In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why NFTs Will Impact the Future of Marketing.
[00:45] Recent lucrative NFT drops and the dynamics involved.
[01:00] NFTs are creating more buzz and revenue for already famous names.
[01:41] The leveraging that happened in the example of the burned Banksy NFT.
[02:20] You can use NFTs to sell access to tiered services and products.
[03:32] How people can recoup their costs by reselling NFTs.
[03:53] Resources to help you learn more about NFTs.
[04:43] The parts about the NFT craze that are here to stay.
[05:03] How the blockchain is creating scarcity around NFTs.
[06:17] How artists are using Clubhouse to launch NFTs.
[06:54] Please rate, review, and subscribe to this podcast!
Links Mentioned in Today’s Episode: Lees meerLogan Paul
Jack Dorsey
OpenSea
CryptoSlam!
Blog MaverickLeave Some Feedback:
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5 Ways to Leverage Twitter to Build Your Network #1724
4 mei 2021 · 7 min
5 Ways to Leverage Twitter to Build Your Network
In episode #1724, we give you five ways to leverage Twitter to build your network. Tune in and hear more about the power of the DM, how to find people to reach out to, the value of targeted Twitter advertising, using Twitter lists, and writing tweet storms!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Ways to Leverage Twitter to Build Your Network.
[00:33] DM people to collaborate with them.
[01:10] Reaching out to people tweeting on competitor URLs.
[01:50] Writing tweet storms to maximize reach.
[02:50] Do some targeting Twitter advertising.
[03:24] Use Twitter lists and condense your Twitter focus.
[04:02] Please rate, review, and subscribe to this podcast!
Links Mentioned in Today’s Episode: Lees meerMichael Dubin
Josh Constine
hunter.io
Shaan Puri Tweet StormLeave Some Feedback:
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5 Trending SEO Hacks You Need to Start Using #1723
3 mei 2021 · 7 min
5 Trending SEO Hacks You Need To Start Using
In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you’ll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO’, offering free tools, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Trending SEO Hacks You Need To Start Using.
[00:29] Optimizing your site for more voice traffic.
[01:00] Understanding E-A-T: Expertise, Authoritativeness, and Trustworthiness.
[01:44] Advanced posts generate more backlinks, improving authority.
[02:35] Look into ‘on SERP (Search Engine Results Page) SEO’.
[03:28] Getting backlinks by releasing free tools.
[04:21] Please rate, review, and subscribe to this podcast!
Links Mentioned in Today’s Episode: Lees meerJetson.ai
What is E-A-T?
'The New Way To Blog'
CodeCanyonLeave Some Feedback:
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How to Get a Great NPS Score in 6 Months #1722
2 mei 2021 · 6 min
How to Get a Great NPS Score in 6 Months
In episode #1722, we talk about how to get a great NPS score in six months. NPS stands for Net Promoter Score and is the average of the rating your customers give your product. While negative feedback from a customer might seem bad, it is the gold you are looking for to help you improve. Tune in to hear the value of setting up a system for feedback and improvement.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Get a Great NPS Score in 6 Months.
[00:27] What is NPS or Net Promoter Score?
[01:08] How to incorporate feedback from people who leave bad reviews.
[01:55] Getting a better NPS score is not just about improving one thing.
[02:20] Separating the signal from the noise.
[02:34] How Eric runs his NPS measuring automatically.
[03:47] Please rate, review, and subscribe to this podcast! Lees meerLinks Mentioned in Today’s Episode:
Ask Nicely
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How to Find Great Employees on LinkedIn #1721
1 mei 2021 · 6 min
How to Find Great Employees on LinkedIn
In episode #1721, we teach you how to find great employees on LinkedIn. Truly great staff are hard to come by but by using the right strategies, you will be able to nab them! Tune in and hear how to practice referral recruiting, poach great employees from competition, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Find Great Employees on LinkedIn.
[00:32] Using referral recruiting and how to do this.
[01:00] Giving team members a bonus for referring their friends.
[01:26] Poaching staff from your competitors.
[02:40] Finding great leads on Clubhouse.
[03:17] Keeping in touch with great people who aren’t ready.
[03:53] Please rate, review, and subscribe to this podcast! Lees meerLinks Mentioned in Today’s Episode:
SaneBox
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Why You Should Shift Marketing Spend to Buy More LinkedIn Ads #1720
30 april 2021 · 6 min
Why You Should Shift Marketing Spend to Buy More LinkedIn Ads
In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads.
[00:28] LinkedIn ads are expensive but convert better for B2B than most channels.
[01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run.
[01:55] The organic reach on LinkedIn is great.
[02:00] Strategies for advertising and finding new clients on LinkedIn.
[02:50] Allocating not just advertising but social budget to LinkedIn.
[03:19] Please rate, review, and subscribe to this podcast! Lees meerLinks Mentioned in Today’s Episode:
Gary V
The Marketing MillennialsLeave Some Feedback:
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Should You Buy a Business as a New Entrepreneur? #1719
29 april 2021 · 6 min
Should You Buy a Business as a New Entrepreneur?
In episode #1719, we explore the topic of whether new entrepreneurs should buy existing businesses. The fact is that when a person is at the beginning of their entrepreneurial journey, they still have a lot of mistakes to make before they can level up. Tune in and hear why it is a better idea to make these mistakes while starting a business than after buying one.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Should You Buy a Business as a New Entrepreneur?
[00:30] The value of making rookie mistakes before buying a business.
[01:45] The mistakes Eric made in the first few businesses he bought.
[02:56] Making junior mistakes can bring a higher level business down.
[03:08] If you don’t beat your current level, you cant get to the next one.
[03:19] Please rate, review, and subscribe to this podcast! Lees meerLinks Mentioned in Today’s Episode:
Leave Some Feedback:
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How to Spend Less Time on Your Phone (and More Time Building A Business) #1718
28 april 2021 · 8 min
How to Spend Less Time on Your Phone (and More Time Building A Business)
In episode #1718, we get into the dangers of too much screen time and how to avoid them. While time spent on the phone can feel productive, it often does not contribute to success in such a big way, and can also lead to the formation of habits that negatively impact health. Listen in and hear about how to prioritize and set goals so that you can monitor the time you spend on your phone and live a healthier, more successful life.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Spend Less Time on Your Phone (and More Time Building A Business).
[00:30] Why trying to do business on a phone does not work well.
[00:45] How to monitor the time you spend on your phone.
[01:30] Eric’s experiences with too much screen time after using Clubhouse.
[02:18] How screen time compromises higher leverage activities.
[03:04] Only using your phone for the most important things.
[04:23] Remembering to enjoy the moment and life’s important things.
[05:39] Please rate, review, and subscribe to this podcast!
Links Mentioned in Today’s Episode: Lees meerRescueTime
TimeularLeave Some Feedback:
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How to Go Beyond Being a Tech Marketer #1717
27 april 2021 · 7 min
How to Go Beyond Being a Tech Marketer
In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Go Beyond Being a Tech Marketer.
[00:30] A look into what a tech marketer is and the work they do.
[00:35] Eric’s experience working at a variety of tech companies.
[01:23] Why tech marketers are good at acquisition and outstanding at retention.
[02:22] Neil’s top tip for being a great tech marketer: get good at tech!
[03:13] What to do if you want to go to the next level as a tech marketer.
[03:52] The peer groups Eric held at his home when he was 26.
[04:29] It’s all about reframing and mindset if you want to make it to the top.
[04:43] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
HubSpot Sean Ellis
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How to Go Beyond Being an Internet Marketer #1716
26 april 2021 · 7 min
How to Go Beyond Being an Internet Marketer
In episode #1716, we teach you how to go beyond being an internet marketer. There are many scammy internet marketers out there who use strategies that revolve around short-term thinking. Listening in today, you’ll learn how to stand out from this crowd by starting with your passion and laying the foundations for a long-term business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Go Beyond Being an Internet Marketer.
[00:32] Skills and niched knowledge a great internet marketer would typically display.
[00:57] Characteristics of scammy marketers who think short-term.
[02:09] How internet marketers approach acquisition and retention.
[02:40] Be a great internet marketer by starting with your passion.
[03:20] What long-term thinking involves and the gains it offers.
[04:17] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Lees meerLinks Mentioned in Today’s Episode:
Coffeezilla
Gary VLeave Some Feedback:
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Is Everything Right From This Podcast? #1715
25 april 2021 · 7 min
Is Everything Right From This Podcast?
In episode #1715, we explore the idea of whether you should believe everything we say on this show. We have had experiences where people reach out to us and tell us that what we are saying is incorrect, so today we spend some time explaining our approach to the information we share. Tune in to hear more about our ‘strong views loosely held’ philosophy!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is Everything Right From This Podcast?
[00:28] Should you agree with everything we say?
[00:55] We are constantly learning and open to new information.
[01:08] Testing whether the things we say work for you or not.
[01:35] Using this podcast as one of many sources to get 1% better each day.
[01:55] We don’t know everything but do use data as our guide.
[02:36] Following venture capitalists and living by the ‘strong views loosely held’ philosophy.
[03:31] Accepting that nothing one does will be 100% perfect.
[04:01] Don’t forget to rate, review, and subscribe to this podcast! Lees meerLinks Mentioned in Today’s Episode:
Marc Andreessen
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How to Set Your Blog Apart from the Rest #1714
24 april 2021 · 8 min
How to Set Your Blog Apart from the Rest
In episode #1714, Neil and Eric talk about how you can make your blog stand out. With over a billion blogs out there, it is hard to differentiate yourself, but it is not impossible. Tune in to hear the tips that will help you get noticed.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Set Your Blog Apart from the Rest.
[00:35] There are over a billion blogs out there, so it's a competitive space.
[00:50] How unique expert content can help set your blog apart.
[01:24] Why Brian Dean is a good example of someone who produces expert content.
[02:05] Different ways you can go about creating unique content.
[02:47] It is not just about creating new content; take the time to update your old posts too.
[03:26] Think about the full experience when people visit your blog.
[04:09] Neil's most clicked on part of his website and what you can learn from it.
[05:06] That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Backlinko
Brian Dean
ClickFlow
Rand Fishkin
'The Paradox of Content Marketing to Beginners vs. Experts'Leave Some Feedback:
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7 Marketing Tools to Help Level You Up #1713
23 april 2021 · 6 min
7 Marketing Tools to Help Level You Up
In episode #1713, Neil and Eric reveal seven marketing tools you need to have in your toolkit. Some of them are well-known while others are less spoken about, but all of them will help you get to the next level. Be sure to tune in to find out more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Marketing Tools to Help Level You Up.
[00:29] Tool 1: Sendoso, the platform that allows you to send gifts.
[00:52] Tool 2: Attentive, an innovative text messaging solution.
[01:06] Tool 3: Audience, a platform that lets you produce hand-written notes at scale.
[01:24] Tool 4: Google Data Studio, an underutilized business intelligence tool.
[02:00] Tool 5: Revealbot, a powerful tool to help automate your ads.
[02:31] Tool 6: PicSnippets, which lets you customize your emails.
[02:54] Tool 7: Flick, a tool to help you manage Instagram hashtags.
[03:34] That’s it for today!
[03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerSendoso
Attentive
Audience
Google Data Studio
Revealbot
PicSnippets
FlickLeave Some Feedback:
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The Difference Between Organic Social Vs. Paid Social #1712
22 april 2021 · 6 min
The Difference Between Organic Social Vs. Paid Social
In episode #1712, Neil and Eric unpack the difference between paid and organic social. They are often confused or used interchangeably, but they are very different. Tune in to hear the benefits of each and how they can be used together!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Difference Between Organic Social Vs. Paid Social.
[00:44] Organic is what you get for free; paid is what you get when you spend money.
[01:23] How you can use paid to help you get more organic traffic.
[02:23] Eric's take on paid versus organic and how he leverages them.
[03:30] Marketers often forget to double down on what's already working.
[03:53] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerMightyScout
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How to Build an Email Newsletter From Scratch in 2021 #1711
21 april 2021 · 7 min
How to Build an Email Newsletter From Scratch in 2021
In episode #1711, we talk about how you can build an email newsletter from scratch in 2021! The email landscape is one in constant flux, with new tools and trends popping up all the time. Tune in to hear our thoughts on how you can ride these waves to grow your traffic and then your conversions!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Build an Email Newsletter From Scratch in 2021.
[00:26] Current email trends that we have noticed around the rise of the creator economy.
[01:58] Using blog content to grow over time and convert into traffic.
[02:55] Creating quizzes and engaging content to grow an audience and engagement.
[03:09] The strength of your offer is the number one factor for determining conversions!
[04:32] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
Links Mentioned in Today’s Episode: Lees meerSubstack
Andreessen Horowitz
Morning Brew
Business Insider
The Hustle
HubSpot
LeadQuizzes
Billy GeneLeave Some Feedback:
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Old Marketing That Is New For 2021 #1710
20 april 2021 · 7 min
Old Marketing That Is New For 2021
In episode #1710, we share some thoughts on old marketing strategies that are new again in 2021! From TV ads and gifting services, to signed books and text messages, this list of supposedly outdated methods might just get you thinking. Tune in to hear more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Old Marketing That Is New For 2021.
[00:30] The impact of handwritten notes and letters as a means of communication.
[01:24] Sending out signed copies of a book that you have published!
[02:13] Utilizing old-fashioned texting as a way to get your message out there.
[02:42] Do not forget about the television; this branch of advertising still works!
[03:20] Making use of automated gifting services to show how much you care.
[03:52] That’s it!
[04:01] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Lees meerLinks Mentioned in Today’s Episode:
Audience
Leveling Up
Klaviyo
Community
Attentive
Remitly
SendosoLeave Some Feedback:
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How We Would Do Blogging in 2021 #1709
19 april 2021 · 6 min
How We Would Do Blogging in 2021
In episode #1709, we talk about how we would approach blogging in 2021. Contrary to popular belief, blogging is not dead! And the stats back this up, so join us to hear about how you can make the most of this powerful avenue today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How We Would Do Blogging in 2021.
[00:29] The statistics that prove that blogging is not dead or dying!
[01:05] Buying a blog when starting out to skip a few steps.
[01:21] The difference between expert and beginner content.
[02:34] Aiming for search traffic, and social shares and backlinks through diverse content.
[03:18] The power of consistent content creation over an extended period of time.
[03:34] That is it for today!
[03:38] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
Links Mentioned in Today’s Episode: Lees meerThe Paradox of Content Marketing to Beginners vs. Experts
UbersuggestLeave Some Feedback:
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How to Talk Directly to Your Customer's Desires #1708
18 april 2021 · 7 min
How to Talk Directly to Your Customer's Desires
In episode #1708, we speak about how to talk directly to your customer's desires. As business owners it's vital that we get out of our own heads and echo chambers, and by connecting with your customer base you can get to know what they want and think in order to be better serve them. Tune in to hear some great recommended resources for this task!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Talk Directly to Your Customer's Desires.
[00:27] Early lessons in 'product/market fit'; getting to grips with your customers.
[01:33] Getting out of a vacuum and meeting your customers where they are.
[03:38] The power of customer conversations for understanding your business!
[04:05] Go to https://marketingschool.io/pro for 14 days free entry into our community!
Links Mentioned in Today’s Episode: Lees meerSean Ellis Survey
The Mom Test
Levels
Superhuman
Leveling Up Podcast
April Dunford
Obviously AwesomeLeave Some Feedback:
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Our Most Profitable Marketing Funnels Revealed #1707
17 april 2021 · 8 min
Our Most Profitable Marketing Funnels Revealed
In episode #1707, we talk about our most profitable marketing funnels! From self-developed content creation and promotion models to a funnel based around learning and offering value, these two examples of personalized funnels are bound to get you thinking. Tune in to hear some inspiring thoughts on how you can play to your strengths!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Our Most Profitable Marketing Funnels Revealed.
[00:47] Neil's experiences with webinars and the lessons he learned about his audience.
[01:49] A simple model that starts with content creation and promotion.
[02:55] Differences between funnels and cycles; adopting a longer-term vision.
[03:34] Learning in public and why Eric has used this to build an audience.
[04:27] Offering value and assistance and the organic opportunities that can result from this.
[05:24] Doubling down on your own strengths to boost business.
[05:33] Go to https://marketingschool.io/pro for 14 days free entry into our community!
Links Mentioned in Today’s Episode: Lees meerRussell Brunson
Russ Ruffino
Gary V
Sam OvensLeave Some Feedback:
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What's Neil and Eric's Biggest Marketing Regret? #1706
16 april 2021 · 6 min
What's Neil and Eric's Biggest Marketing Regret?
In episode #1706, we share our biggest regrets from our business careers! For Neil, it has to do with opting to focus on quality over quantity early on, and the results of this choice, while Eric feels that he has focussed on too many different channels when he could have specialized more. Tune in to hear about it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What's Neil and Eric's Biggest Marketing Regret?
[00:30] Neil's experiences going against the philosophy of Dharmesh Shah and HubSpot.
[02:02] Eric's regrets around focusing on too many different channels.
[03:24] Mistakes are a part of business; learning from them is what counts.
[03:24] Go to https://marketingschool.io/pro for 14 days free entry into our community!
Links Mentioned in Today’s Episode: Lees meerHubSpot
Dharmesh ShahLeave Some Feedback:
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What Marketing Channel Has the Best ROI? #1705
15 april 2021 · 7 min
What Marketing Channel Has the Best ROI?
In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Marketing Channel Has the Best ROI?
[00:33] The results of Neil's survey on ROI: the power of SEO!
[01:27] Compounding effects of organic traffic through quality content.
[02:34] Weaker short term ROI from SEO and sticking it out through this.
[02:35] Why conversion rate optimization ranks highest as an overall channel.
[03:33] Links between SEO and the mindset of an investor.
[04:07] That’s it for today!
[04:13] Go to marketingschool.io for more resources! Lees meerLinks Mentioned in Today’s Episode:
Clubhouse
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Instagram vs LinkedIn - what's better for ROI #1704
14 april 2021 · 5 min
Instagram VS LinkedIn – What’s Better For ROI?
In episode #1704, we compare LinkedIn to Instagram as far as which platform offers the best ROI. While Instagram converts better for e-commerce and courses, LinkedIn generally sees better conversions for lead-gen and B2B. Hear more about the differences between these two platforms and which one Neil and Eric like best by listening in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Instagram VS LinkedIn – What’s Better For ROI?
[00:39] Main channels where Instagram beats LinkedIn and vice versa.
[01:05] It depends on where your audience is.
[01:10] Why LinkedIn works best for both Eric and Neil
[02:06] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Lees meerLinks Mentioned in Today’s Episode:
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The Difference Between Audience vs Community #1703
13 april 2021 · 6 min
The Difference Between Audience VS Community
In episode #1703, we talk about the difference between audiences and communities. While audiences can be leveraged in amazing ways, if you can build a community around your brand you will have a much more powerful and robust force to wield and connect to. Join us today and hear how to build and thrive within communities, and to learn about some of the gains you’ll see by doing so.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Difference Between Audience VS Community.
[00:27] Audiences are not as engaged and active as communities.
[01:24] Why Eric puts effort into fostering community.
[02:08] The idea that communities are like motes and how to build one.
[03:16] Why people flock to like-minded communities.
[03:46] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
Links Mentioned in Today’s Episode: Lees meerGreg Isenberg
community.club
Jayson GaignardLeave Some Feedback:
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The Genius Growth Strategy of Logan Paul and Charli D'Amelio #1702
12 april 2021 · 7 min
The Genius Growth Strategy of Logan Paul and Charli D’Amelio
In episode #1702, we talk about the genius strategy Logan Paul and Charli D’Amelio have used to grow their businesses. Both influencers focused on blowing up on one channel before diversifying and then leveraging their audience in different ways. For insights about this strategy and how to apply it to your business, tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Genius Growth Strategy of Logan Paul and Charli D’Amelio.
[00:35] Starting on one channel and then diversifying.
[01:20] Focusing on other business strategies after blowing up.
[02:00] Use one channel to promote your content on another.
[02:56] Early adopters have a huge advantage.
[03:40] Applying this concept to business more generally.
[04:03] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
Links Mentioned in Today’s Episode: Lees meerLogan Paul
Charli D’AmelioLeave Some Feedback:
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How Culture Helps Scale a Company #1701
11 april 2021 · 8 min
How Culture Helps Scale A Company
In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Culture Helps Scale A Company.
[01:00] The top CEOs in the world are obsessed with culture.
[01:20] Types of activities that fall under culture.
[01:37] Keeping everybody marching in the same direction.
[02:00] Neil’s approach to building culture at Neil Patel Digital.
[03:10] How to recruit people and see if they are a good fit.
[04:00] Eric’s approach to finding out if job candidates have long-term vision.
[05:07] Mirroring the approach to culture found at the great companies.
[05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
Links Mentioned in Today’s Episode: Lees meerDelivering Happiness
Tribal Leadership
What You Do Is Who You Are
Neil Patel DigitalLeave Some Feedback:
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How to Build The Best Team #1700
10 april 2021 · 8 min
How to Build The Best Team
In episode #1700, Neil and Eric talk about what it takes to build the best team. We hear about the importance of a team when it comes to scaling, along with some top tips on recruiting the best talent you can. Be sure to tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Build The Best Team.
[00:28] How Neil and Eric’s mindsets about teams have changed over time.
[01:23] Neil’s top tip for growing a team: hire people who have been successful multiple times.
[02:33] Businesses are not built off of one person; it takes a team.
[03:17] What Andrew Wilkinson means by lazy leadership.
[03:58] Advice on how to incentivize A-players.
[04:33] Always be on the lookout for talent on various platforms.
[05:00] Hiring is one of the most important levers in your business.
[05:28] That’s it for today!
[05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meeriProspect Lazy Leadership Who
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What Eric and Neil Would Invest In #1699
9 april 2021 · 7 min
What Eric and Neil Would Invest In
In episode #1699, Neil and Eric talk about what they would invest in. With interest rates in many countries at an all-time low, it is a good time to see how you can grow your money. Neil and Eric weigh in on what they are buying and the future value of these purchases. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What Eric and Neil Would Invest In.
[00:26] Why Neil and Eric are talking about investing.
[00:52] The value of understanding macroeconomics and valuable educational resources.
[01:54] Why Eric is interested in buying more cashflow at the moment.
[02:48] Neil’s interest in buying media and the growing value of it.
[03:19] Find websites similar to yours and see how they are monetizing.
[04:03] That’s it for today!
[04:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerGeorge Gammon
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Are Coaches and Course Creators Scammy? Biz Ops #1698
8 april 2021 · 8 min
Are Coaches and Course Creators Scammy? Biz Ops
In episode #1698, we talk about whether coaches and course creators are scams. Not all courses and coaches are created equal, and in this episode, Neil and Eric weigh in and share how to tell if a course is legitimate or not. Be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Are Coaches and Course Creators Scammy? Biz Ops
[00:34] What Jason Calacanis said on Clubhouse about coaches and courses.
[01:00] There are scammy coaches and courses and legitimate ones.
[02:36] Legitimate courses help people who might not have access to other opportunities.
[02:55] When you feel pressure in a course, that is usually a red flag.
[04:34] If the messaging of a course is about becoming a millionaire, it is probably a scam.
[04:58] Who Eric’s business coach is and the importance of vetting a coach properly.
[05:42] You can easily do research about courses and coaches that might be scams.
[05:50] That’s it for today!
[05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
Jason Calacanis Hotmart Udemy Coursera Coffeezilla YouTube Backlinko Twilio
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How to Collect Feedback That Matters #1697
7 april 2021 · 7 min
How to Collect Feedback That Matters
In episode #1697, Neil and Eric talk about collecting feedback that matters. Not all feedback is created equal, and it is important to filter out the noise so that you can get your product to where it needs to be. Be sure to tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Collect Feedback That Matters.
[00:29] What we mean by ‘feedback that matters.’
[01:07] Why Eric loves sending surveys to collect feedback and the biggest mistakes he has made.
[02:08] The importance of getting feedback during the right phases of people using the product.
[03:11] Lessons from The Mom Test about collecting feedback.
[03:30] What Eric learned from Rahul Vohra about feedback and customer development.
[04:07] Eric’s experience with Levels and how they did their surveys.
[04:36] Some tools you can use to conduct your surveys.
[04:45] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meerSurveyMonkey UserTesting The Mom Test Superhuman
Rahul Vohra Levels
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7 Marketing Predictions #1696
6 april 2021 · 7 min
7 Marketing Predictions
In episode #1696, we give you our seven marketing predictions for this year and the next few to follow. You will hear us talk about an NFT bubble, the explosion of voice search, and the rise of the community as a moat. We also foresee people building media companies before businesses, podcasts overtaking video, more M&A activity, and greater restrictions around tracking. Get your seven marketing trends today on Marketing School.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: 7 Marketing Predictions.
[00:30] We will see an NFT bubble in the short-term.
[00:59] Voice search commerce will explode.
[01:30] Communities are stronger than audiences.
[02:03] People will build media companies before they build businesses.
[02:49] You will see a lot more M&A activity.
[03:21] Podcasts will overtake video.
[04:07] Tracking will subside more and more.
[04:47] That is it for today!
[04:48] Go to marketingschool.io/pro to learn more about our free community.
Links Mentioned in Today’s Episode: Lees meerKylie Cosmetics
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Is SEO Dying in 2021? #1695
5 april 2021 · 6 min
Is SEO Dying in 2021?
In episode #1695, we explore the topic of SEO in 2021, asking whether it still works as well as it always has. While many large companies are still reaping huge profits from their SEO strategies, it is getting harder and harder for newer companies to play this game. Nevertheless, if you have the capital and are prepared to play the long game, you will still do well using SEO. Tune in to learn more.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: Is SEO Dying in 2021?
[00:30] Many believe that SEO is dead, but are they right?
[00:56] SEO is harder for newer companies, but it does well long-term.
[01:30] Findings of AJ Kohn’s survey on SEO.
[02:33] Buying websites that are under-monetized and taking advantage of SEO.
[03:07] If you have no resources, start where organic reach is strong
[03:54] That is it for today!
[03:55] Go to marketingschool.io/pro to learn more about our free community.
Links Mentioned in Today’s Episode: Lees meerEric Siu on Pomp Podcast
AJ Kohn on TwitterLeave Some Feedback:
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How To Grow Fast On Youtube Shorts #1694
4 april 2021 · 8 min
Today we are going to talk about how to grow fast on Youtube Shorts! Lees meer
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How To Grow Faster On Linkedin #1693
3 april 2021 · 7 min
How To Grow Faster On LinkedIn
In episode #1693, we give you five actionable steps that you can follow to grow faster and get more reach on LinkedIn. The potential LinkedIn offers for organic growth is still high, so if you follow what we teach you today, you’ll see your likes and subscribers booming. Tune in to hear how to up your engagement by posting unique industry research, repurposing Instagram carousels, and more!
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: How To Grow Faster On LinkedIn.
[00:50] Consistency is important.
[01:33] Post unique industry research.
[02:06] Put your Instagram carousels in PDF form on LinkedIn.
[02:25] Keep sentences short so users click the ‘more’ link.
[03:13] Post content that asks questions and encourages engagement.
[03:54] That is it for today!
[03:55] Go to marketingschool.io/pro to learn more about our free community.
Links Mentioned in Today’s Episode: Lees meerMarketing Millennials
GongLeave Some Feedback:
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7 marketing trends we are excited about #1692
2 april 2021 · 9 min
7 Marketing Trends We Are Excited About
In episode #1692, we share the seven trends that make us the most excited this quarter. We get into cohort-based courses, drop-in audio, and the rise of podcasting in more countries. You’ll also hear about the value of translating your content, fads in the NFT space, going live for podcast interviews, and growing organically using short format video!
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: 7 Marketing Trends We Are Excited About.
[00:32] Investing in cohort-based courses.
[01:25] Podcasting is starting to get bigger in places where it wasn’t before.
[02:42] The drop-in audio feature should expand even more.
[03:22] Expanding your audience by translating your content.
[03:57] Pollution in the NFT space for the next few years.
[04:32] Hosting your podcast on the Live feature of different social platforms.
[05:11] The organic reach of shorter format videos.
[05:59] That is it for today!
[06:00] Go to marketingschool.io/pro to learn more about our free community. Lees meerLinks Mentioned in Today’s Episode:
Didactic
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The Cons of Clubhouse #1691
1 april 2021 · 8 min
The Cons of Clubhouse
In episode #1691, we assess Clubhouse and talk about the negative sides of using the platform. While Clubhouse does offer its users the opportunity to grow their following, this comes at a huge time cost. Some users also tend to lie and brag, which becomes toxic very quickly. Join us today and get a clearer picture of what it means to show up on Clubhouse.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: The Cons of Clubhouse.
[00:54] The tendency for people to lie and boast about their success.
[01:45] You have to be logged in on Clubhouse to get attention.
[02:42] Excessive Clubhouse time ruins your good habits.
[03:55] The juice is not worth the squeeze.
[05:07] You can be banned by saying offensive things.
[05:43] That is it for today!
[05:44] Go to marketingschool.io/pro to learn more about our free community.
Links Mentioned in Today’s Episode: Lees meerCraig Clemens
Golden Hippo
Marie ForleoLeave Some Feedback:
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The Value of Hiring High-Quality Virtual Assistants with Tricia Sciortino
31 maart 2021 · 27 min
In this episode, we speak to Tricia Sciortino, CEO of BELAY, about the immense value that a high-quality virtual assistant can bring to your business. BELAY is a virtual staffing solutions company providing virtual bookkeeping, administrative assistance, social media strategy, and web support services for organizations. We kick off the discussion on the subject of the difficulty of finding good VAs and how BELAY has solved that pain-point by hiring VAs from within the US region exclusively. Tricia gets into the top-tier quality of service that her VAs provide and the price that clients can expect to pay for their unique skillsets. We talk about the range of exclusive services BELAY VAs offer in the region of virtual marketing and Tricia weighs in on exactly which types of clients will derive the most value from them. Tricia then shares a few tidbits about her book, Rise Up & Lead Well, and the argument for the value of VAs she makes in it. Wrapping up, we hear about the best business books and tools out there from Tricia’s perspective, and the main channels she is using to market her company currently. Tune in to hear about how just one top-tier VA can turn your business around today!
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: The Value of Hiring High-Quality Virtual Assistants with Tricia Sciortino.
[01:10] The importance of good VAs and how Tricia sources hers for BELAY.
[02:30] Metrics for the success of BELAY as far as how many VAs they have under contract.
[03:24] Different specializations BELAY VAs provide in the virtual marketing space.
[05:26] The level of service the BELAY Social Media Strategist VA can provide.
[06:49] The rate clients can expect to pay for a BELAY VA.
[07:54] More specialized services that BELAY VAs are trained to provide.
[09:47] The value that one BELAY VA can provide to entrepreneurs.
[11:36] Which type of clients at which level will get the most value from a BELAY VA.
[13:34] Tricia’s approach to building relationships with her … Lees meer -
7 Ways To Grow Fast on Clubhouse #1690
30 maart 2021 · 8 min
7 Ways To Grow Fast On Clubhouse
In episode #1690, we give you the seven best ways to grow fast on Clubhouse. Eric and Neil have both been utilizing this new audio-based social media platform to great success recently. From hosting your own rooms to farming more efficiently using old-school earphones, tune in and hear all the ways our hosts have found to use the platform most effectively.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: 7 Ways To Grow Fast On Clubhouse.
[00:40] Stand out by hosting your own rooms.
[01:12] Cross-pollinate audiences by doing interviews on Clubhouse.
[02:12] Grab extra airtime by talking for as long as possible.
[02:38] Consistency is as important on Clubhouse as on other social media.
[03:21] Use old earphones to make farming less distracting.
[04:15] Quotes do well on social media, so drop knowledge bombs.
[05:08] Remembering to repurpose Clubhouse content on other channels.
[05:45] That is it for today!
[05:46] Go to marketingschool.io/pro to learn more about our free community. Lees meerLinks Mentioned in Today’s Episode:
Grant Cardone
Larry Kim
Howard Marks
Michael DubinLeave Some Feedback:
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How to Hire A Community Manager #1689
29 maart 2021 · 6 min
How To Hire A Community Manager
In episode #1689, we speak about the best ways to go about hiring a community manager. The community that surrounds your brand is invaluable, and a good community manager can help you keep it thriving and healthy. Tune in and hear strategies for finding as well as vetting people who will be best suited to this task.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: How To Hire A Community Manager.
[00:27] Community managers keep your community organized, clean, and active.
[01:01] Why communities are so much more robust than audiences.
[01:34] Find community managers on community.club.
[01:48] Your competition’s community’s active members make good managers.
[02:34] How to vet a community manager candidate.
[03:31] Look for people who are social and good at writing!
[03:38] That is it for today!
[03:39] Go to marketingschool.io/pro to learn more about our free community. Lees meerLinks Mentioned in Today’s Episode:
community.club
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How Do NFTs Fit In With Marketing? #1688
28 maart 2021 · 8 min
How Do NFTs Fit In With Marketing?
In episode #1688, we talk about the rise of NFTs and the many different ways that you can make money from them. NFTs leverage the blockchain to make one-of-a-kind digital files. Many influencers are turning their content into NFTs right now and turning a huge profit. Tune in and learn how you can fit NFTs into your marketing flywheel.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: How Do NFTs Fit In With Marketing?
[00:54] What are NFT’s?
[01:22] Beeple’s recent sale of his NFT for $69M.
[02:01] How influencers can leverage their reputation to make money from NFTs.
[02:55] How NFTs play on the human desire to collect things.
[03:22] The value of being an early adopter.
[03:38] Where you can buy and see predictions about NFTs.
[03:51] All the different ways to make money from NFTs.
[05:18] That is it for today!
[05:19] Go to marketingschool.io/pro to learn more about our free community. Lees meerLinks Mentioned in Today’s Episode:
Logan Paul
Beeple
OpenSea
CryptoSmash
Steve AokiLeave Some Feedback:
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Should You Give Away Your Content For Free? #1687
27 maart 2021 · 8 min
If You Can Drive Sales Via Text Messages
In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more!
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: If You Can Drive Sales Via Text Messages.
[00:30] Text messages' main usage: not to generate new sales.
[01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging.
[01:49] Open rates for SMSs are higher than emails.
[02:24] Why we will see an influx of chat support services.
[02:14] Gains Neil saw when he added SMS marketing as a sales channel.
[03:53] That is it for today!
[03:53] Go to marketingschool.io/pro to learn more about our free community.
Links Mentioned in Today’s Episode: Lees meerTanner Chidester
MobileMonkey
LTVplusLeave Some Feedback:
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Can You Drive Sales Via Text Messages? #1686
26 maart 2021 · 6 min
If You Can Drive Sales Via Text Messages
In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more!
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: If You Can Drive Sales Via Text Messages.
[00:30] Text messages' main usage: not to generate new sales.
[01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging.
[01:49] Open rates for SMSs are higher than emails.
[02:24] Why we will see an influx of chat support services.
[02:14] Gains Neil saw when he added SMS marketing as a sales channel.
[03:53] That is it for today!
[03:53] Go to marketingschool.io/pro to learn more about our free community. Lees meerLinks Mentioned in Today’s Episode:
Tanner Chidester
MobileMonkey
LTVplusLeave Some Feedback:
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The Paradox of Expert Vs. Beginner Content #1685
25 maart 2021 · 7 min
In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content.
[00:40] The idea behind Rand Fishkin’s article that inspired this episode.
[00:56] Differences between beginner and expert content.
[01:20] There are different levels of amplification based on different content.
[01:38] What Neil has noticed about beginner versus expert content and what his team has done about it.
[02:14] Content either gets backlinks and social shares or search traffic, not usually all three.
[02:28] The type of content that sits at the beginner-expert nexus.
[03:22] Expert content takes time to produce but people will want to share it.
[03:43] The type of content you produce depends on so many factors.
[03:55] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meerLinks Mentioned in Today’s Episode:
Rand Fishkin 'The Paradox of Content Marketing to Beginners vs. Experts' SparkToro Marketing Land Search Engine Land
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Ahead of the Curve Internet Marketing with Lucas Lee-Tyson
24 maart 2021 · 32 min
Ahead of the Curve Internet Marketing with Lucas Lee-Tyson
In this episode, we talk to Lucas Lee-Tyson, founder of Growth Cave, about cutting-edge internet marketing in 2021. Growth Cave is a company that helps businesses large and small to dominate their industries online by implementing ‘ahead of the curve’ online marketing strategies. Lucas talks about the services his company offers, how he got into internet marketing, and the hand-to-hand combat approach he used to secure his first clients. He also gets into metrics for his business, the ins and outs of his sales funnel at growthcave.com, and a few secret tips for super-targeted advertising on YouTube. Our conversation covers Lucas’ top tools for productivity and Facebook Marketing, his method of dealing with huge success at a young age, and of course, the books and influencers he has found most beneficial to his growth as an entrepreneur. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: Ahead of the Curve Internet Marketing with Lucas Lee-Tyson.
[01:00] The services offered by Growth Cave and how Lucas got into internet marketing.
[03:50] The different structures that Growth Cave uses to charge clients.
[05:32] Metrics for revenue and employees at Growth Cave.
[06:23] The hand-to-hand combat techniques that Lucas used to secure his first clients.
[08:01] Lucas’ goals for how he will optimize his sales funnel at growthcave.com Lees meer[09:57] Longer-term goals of Lucas’ for how he will utilize his capital.
[11:57] Lucas’ thoughts on Google and YouTube advertising versus Facebook advertising.
[14:02] A secret YouTube advertising strategy involving targeting trending videos.
[16:07] Strategies for advertising on TikTok and where things will go in the future.
[17:43] Resources Lucas consults to get better as an entrepreneur.
[19:01] Top tools in Lucas’ marketing stack right now; Madgicx and Roam Research.
[22:18] How Lucas deals with ego as a successful internet marketer.
[24:52] Thought leaders in the mar… -
What To Do After Your Book Launch To Maximize Success #1684
23 maart 2021 · 7 min
In episode #1684, we talk about what to do after your book launches to maximize success. The work that needs to go in before you release your book is extensive, but what you do after can make or break the success it finds. Tune in and hear about how you can build funnels that start with your book but feed into upsells, subscription services, and more.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: What To Do After Your Book Launch To Maximize Success.
[01:00] What Neil could have done differently after his book was released.
[01:30] How to sell your book using a Click Funnel.
[02:15] Offer buyers the book for free but add in upsells into their click funnel.
[02:33] Making a journal accompanying your book which you use as your upsell.
[02:33] Working in a system for recurring revenue where the book is at the top of the funnel.
[04:30] That is it for today!
[04:31] Go to marketingschool.io/pro to learn more about our free community.
Links Mentioned in Today’s Episode: Lees meerClick Funnels
Self-Publishing School
High-Performance Habits
DotCom SecretsLeave Some Feedback:
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How Eric Got $50,000 in Book Sales From Clubhouse #1863
22 maart 2021 · 8 min
In episode #1683, we talk about how Eric sold $50,000 worth of his new book by promoting it on Clubhouse. Networking on Clubhouse feels far more authentic than other platforms and this is all because of the power of voice. Tune in to hear how Eric has leveraged this and made it part of a larger sales funnel for his book to great success.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: How Eric Got $50,000 in Book Sales From Clubhouse
[01:05] The Clubhouse room that Eric organized to promote his book.
[01:27] The number of people that showed up online.
[01:27] Promoting levelingup.com in the room which has bonus bulk sale offers.
[02:33] People who changed their profile pictures to receipts they got after buying the book.
[02:59] How genuine the voice testimonies to Eric were.
[04:18] What people who don’t have audiences like Eric’s should do first.
[05:53] That is it for today!
[05:54] Go to marketingschool.io/pro to learn more about our free community.
Links Mentioned in Today’s Episode: Lees meerLeave Some Feedback:
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Ad Costs Will Continue To Skyrocket, Here’s How To Fix That #1682
21 maart 2021 · 9 min
In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today.
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That
[00:30] Social platforms are auction-based, meaning prices will keep going up.
[00:58] Optimize conversions to squeeze more revenue out of each visitor.
[01:32] Experience a new form of shopping and selling using B8TA.
[02:10] Experiment with product-led growth instead of paying per click.
[03:38] The compounding effects of a solid SEO strategy.
[03:47] Targeting people based on what parts of your site they interact on.
[04:10] Rotating between different versions of an ad.
[05:46] Partner with relevant products and splitting the costs.
[04:42] That is it for today!
[04:45] Go to marketingschool.io/pro to learn more about our free community. Lees meerLinks Mentioned in Today’s Episode:
VWO
Optimizely
Google Optimize
B8TALeave Some Feedback:
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How to Buy a Business When You Don't Have Tons of Money #1681
20 maart 2021 · 7 min
In episode #1681, we talk about how to buy a business when you don't have a lot of money! We get into why this task does not have to be as hard as many of us think, the array of financing options that are worth checking out, and a few resources that can help along the way. Tune in to hear how you can start out on this exciting path!
TIME-STAMPED SHOW NOTES:
[00:29] Today’s topic: How to Buy a Business When You Don't Have Tons of Money.
[00:39] Why to consider buying a business in the first place.
[01:22] The story of Single Grain; the merger and acquisition, and lessons learned.
[02:15] Finding the money through different means that will suit you.
[02:50] It's not as hard as you may think if you find the right business.
[03:20] Buying businesses at a small scale and building from there.
[04:11] There are so many different financing options to look into!
[03:30] Helpful resources for getting into the business acquisition game.
[04:42] That is it for today!
[04:45] Go to marketingschool.io/pro to learn more about our free community..
Links Mentioned in Today’s Episode: Lees meerPipe
Buy Then Build
HBR Guide to Buying a Small BusinessLeave Some Feedback:
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