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1. The Best Social Channels for Organic Growth #1680

   19 maart 2021 · 7 min

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   The Best Social Channels for Organic Growth
   In episode #1680, we talk about the social platforms that provide the best scope for organic reach. In today’s pay-to-play landscape, reaching a wide audience organically seems less and less possible. There are still many different hacks and creative strategies you can use to get lots of followers on well-known and lesser mentioned platforms though. Tune in to learn more.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Best Social Channels for Organic Growth
   [00:35] Build your following organically using visual posts on Pinterest.
   [01:13] The reach LinkedIn offers, especially in the B2B space.
   [01:49] Quora ranks high on google, so answering Quora questions can get you followers.
   [02:36] Don’t forget about YouTube, the second largest search engine in the world.
   [03:16] TikTok is offering big reach so they don’t get crushed by Instagram.
   [03:35] New features on social platforms get more love.
   [04:15] Exploring YouTube shorts and Snapchat spotlight.
   [04:35] That’s it for today!
   [04:36] Go to marketingschool.io/pro to learn more about our community.
   Links Mentioned in Today’s Episode: Lees meer

   Noah Kagan
   AppSumo
   Gary Tan

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2. Should You Self-Publish Your Book or Go Traditional? #1679

   18 maart 2021 · 7 min

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   Should You Self-Publish Your Book or Go Traditional?
   In episode #1679, we weigh up the pros and cons between traditional and self-publishing. If you are trying to gain credibility as a thought leader in your field, one of the best ways to do this is by writing a book. Neils shares his experiences having gone the traditional route and Eric speaks about why he has chosen a hybrid strategy for his new book. Tune in today!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Should You Self-Publish Your Book or Go Traditional?
   [00:30] The differences and pros and cons between traditional and self-publishing.
   [01:46] Why traditional publishers can be annoying.
   [02:25] Traditional publishers help you publicize your book.
   [03:03] Limitations to the freedom of the author who publishes traditionally.
   [03:38] How Eric is getting the best of both worlds using hybrid publishing.
   [04:40] That’s it for today!
   [04:44] Go to marketingschool.io/pro to learn more about our community. Lees meer

   Links Mentioned in Today’s Episode:

   Hustle
   Leveling Up
   Page Two

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3. Ask Yourself This Before You Post on Social Media #1678

   17 maart 2021 · 6 min

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   Ask Yourself This Before You Post on Social Media
   In episode #1678, we consider the main things you should ask yourself before posting a piece of content on social media. What many people don’t realize is that if your posts get low engagement in general, they will be shown to fewer people in the future. With this in mind, it is important to apply a quick filtration framework before you make that next post, and today you’ll learn more about how it works.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Ask Yourself This Before You Post on Social Media.
   [00:30] Would you re-share this piece of content if someone else shared it?
   [01:47] Algorithms show your content less if it tends to get low engagement.
   [02:08] Aim for content that is informative, concise, and to the point.
   [02:48] Why Eric loves Warren Buffet’s annual letters.
   [03:13] Don’t push out content that is mediocre.
   [03:40] That’s it for today!
   [03:37] Go to marketingschool.io/pro to learn more about our community. Lees meer

   Links Mentioned in Today’s Episode:

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4. How to Stand Out on Social Media in 2021 #1677

   16 maart 2021 · 6 min

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   In episode #1677, we talk about how to stand out on social media in 2021. While trends always change and people keep finding new ways to go viral, the basic principle of zigging where others zag is still as relevant as ever. Tune in and hear about how to stay cutting edge and agile while continuing to bring in the views and likes.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How To Stand Out on Social Media in 2021.
   [00:37] How trends change and the value of zigging while others zag.
   [01:17] Look for what is doing well and latch onto that type of content.
   [02:18] How this podcast has differentiated itself.
   [02:45] Jumping onto platforms while they are still young.
   [03:38] Bringing back older trends that end up functioning like new ones.
   [03:53] That’s it for today!
   [03:54] Go to marketingschool.io/pro for a free, 14-day trial of our community. Lees meer

   Links Mentioned in Today’s Episode:

   Gary V
   Chris Do

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5. 5 Powerful Ways to Monetize Your Blog Fast #1675

   14 maart 2021 · 6 min

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   5 Powerful Ways to Monetize Your Blog Fast
   In episode #1675, we give you five proven ways to monetize your blog fast. If you build a website and start to get some traffic on it, you might as well implement the absolute best ways to make money from it in whatever way possible. Tune in to hear about using tracking pixels, selling native ads, linking affiliate products, and more!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: 5 Powerful Ways to Monetize Your Blog Fast.
   [00:30] Use affiliate products that you add links to on your blog.
   [01:01] Add tracking pixels; companies pay a lot for the data they gather.
   [01:33] Sell native ads.
   [02:10] Add a consulting page to your website.
   [02:42] Sell courses that relate to your topic.
   [03:17] That’s it for today!
   [03:24] Go to marketingschool.io/pro to get a free 14-day trial of our marketing community. Lees meer

   Links Mentioned in Today’s Episode:

   Clutch

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6. How to Rank Higher By Writing Shorter Content #1674

   13 maart 2021 · 7 min

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   How to Rank Higher By Writing Shorter Content
   In episode #1674, we talk about how you can rank higher by writing shorter content! Although creating larger pieces of content can help your SEO ranking, it is not the only way to boost your visibility. Tune in today to hear us talk about how you can use links, user experience, multimedia, and more to hit that number one spot!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Rank Higher By Writing Shorter Content.
   [00:35] Why word count is not everything!
   [01:04] Focussing on user experience as a way to rank higher.
   [02:04] Aiming for the 'rank zero' position and getting a snippet featured!
   [02:53] The power of linking to other articles and branching out into related topics.
   [03:27] Including multimedia in posts to aid the ranking of your content.
   [03:45] The power pages concept; creating useful sub-topics under a larger banner.
   [04:59] Go to levelingup.com to order a copy of Eric's new book!
   Links Mentioned in Today’s Episode: Lees meer

   ClickFlow
   Beginners Guide to SEO by Moz

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7. Does the Skyscraper Technique Work in 2021? #1673

   12 maart 2021 · 8 min

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   Does the Skyscraper Technique Work in 2021?
   In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Does the Skyscraper Technique Work in 2021?
   [00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean.
   [01:14] Ways in which the technique is still working and how it is being misunderstood too.
   [02:37] Word count is not the most important thing, it's about value.
   [03:54] The example of Wikipedia and why this proves the importance of updating content.
   [04:37] Usability, links and more to improve you traffic!
   [04:56] That is it for today!
   [04:59] Go to marketingschool.io/pro for 14 days free in our marketing community! Lees meer

   Links Mentioned in Today’s Episode:

   Backlinko
   Ahrefs
   Ubersuggest
   Wayback Machine

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8. What's Google's #1 Ranking Factor for 2021? #1672

   11 maart 2021 · 6 min

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   What’s Google’s #1 Ranking Factor for 2021?
   In episode #1672, we show you what Google’s number one ranking factor will be in 2021. In short, it’s user experience. But there’s a little more to it than that. There are many factors involved in user experience, with some of the most important ones including bounce-backs and click-throughs. In essence, it’s all down to retention and how well you serve your customer. In this episode, we offer some vital frameworks for you to use. These include loading times, first input delay, and accumulative layout. To hear about these in more detail, be sure to join us today!
   TIME-STAMPED SHOW NOTES:
   [00:21] Today’s topic: What is Google’s number one ranking factor for 2021?
   [00:41] Google is all about showing websites with the best user experience.
   [01:20] We define what user experience is.
   [01:56] What core web vitals are.
   [02:52] Think about what kind of user experience you enjoy.
   [03:10] What usability really means.
   [03:37] That’s it for today! Lees meer

   Links Mentioned in Today’s Episode:

   Search Engine Land
   Screaming Frog

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   Neilpatel.com

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9. Will AI Content Writers Replace Humans? #1671

   10 maart 2021 · 7 min

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   Will AI Content Writers Replace Humans?
   In episode #1671, we explore the topic of whether AI copywriters will replace humans. With the advent of GPT-3, an open-source library for generating language, we have seen an influx of tools that leverage it to perform all kinds of copywriting tasks. While this might present a threat to human copywriters, Kai-Fu Lee said that AI will never be able to be truly creative. Tune in to find out whether AI copywriting tools will save you time or take your job away!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Will AI Content Writers Replace Humans?
   [00:44] AI copywriting tools built off GPT-3.
   [01:06] The lack of creativity of AI copywriting and how long this will take to fix.
   [01:47] The one thing you cannot take away from humans is creativity.
   [02:22] While it wont replace the best humans, there are indisputable uses for AI.
   [02:45] Will AI copywriting tools actually save time?
   [03:17] How will competing tools survive when they are built on open-source tech?
   [04:03] That’s it for today!
   [05:20] Go to levelingup.com to check out the book Eric is about to release!
   Links Mentioned in Today’s Episode: Lees meer

   Conversion.ai
   Copy.ai
   Copysmith.ai
   Kai-Fu Lee

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10. How to Grow Your Search Traffic Predictably #1670

    9 maart 2021 · 8 min

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    How To Grow Your Search Traffic Predictably
    In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How To Grow Your Search Traffic Predictably
    [00:44] Strategies Eric implemented to grow traffic on the Single Grain website.
    [01:08] Increase the frequency of content publishing.
    [01:14] Link-building strategies like posting guest content on other blogs.
    [01:36] Being consistent and experiencing compounding effects over time.
    [02:08] Neil’s process for building traffic.
    [02:15] Find the keywords your competitors rank for that you don’t.
    [02:50] Crank out content on the terms that you don’t rank for.
    [03:06] Find your declining articles and update them.
    [04:00] Focus more on serving your audience than algorithm updates.
    [04:20] SEO is a slow slog compared to the quick fix of social media platforms.
    [04:50] How Neil divides his team between creating new content and updates.
    [05:19] That’s it for today!
    [05:20] Go to marketingschool.io/pro to start your free trial in our marketing community.
    Links Mentioned in Today’s Episode: Lees meer

    Ahrefs

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11. The Quickest, Easiest Way to Connect With Top Influencers #1669

    8 maart 2021 · 8 min

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    The Quickest, Easiest Way To Connect With Top Influencers
    In episode #1669, we share our best strategies for connecting with top influencers. When you want to connect with influencers there are definitely quick ways that you can use to do that, but will those connections develop into lasting, two-way relationships? Tune in today to find out some of the pros and cons of both long and short-game approaches to connecting with top influencers!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Quickest, Easiest Way To Connect With Top Influencers.
    [00:33] The influencers Eric connected with after hosting a Clubhouse room with Howard Marks.
    [01:44] Build lasting, two-way relationships by offering a lot of free help first.
    [03:18] The concrete results that Eric got by using his quick approach.
    [04:39] How your approach to connecting with influencers changes as your clout grows.
    [05:08] That’s it for today!
    [03:24] Go to marketingschool.io/pro to start your free trial in our marketing community. Lees meer

    Links Mentioned in Today’s Episode:

    Howard Marks

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12. 7 Marketing Trends We're Excited About for 2021 #1668

    7 maart 2021 · 7 min

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    7 Marketing Trends We're Excited About for 2021
    In episode #16, we share seven marketing trends we're excited about for 2021! We discuss the prospects of Instagram Live interviews, the resurgence of email newsletters, YouTube, and the ever-present power of community building. For these and more, tune in to hear why you should be excited too!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Marketing Trends We're Excited About for 2021.
    [00:29] The possibilities of recording on Clubhouse; even more to look forward to!
    [00:52] Instagram Live interviews and why we can expect more and more of these.
    [01:17] The power of community and the rising tied that raises all boats.
    [01:53] Why free tools might surpass the popularity of content marketing this year.
    [02:19] The comeback course that email newsletters are on right now.
    [02:57] The steady and strong rise of voice technology and particularly voice search.
    [03:50] What's old is now new; the continued value and growth of YouTube.
    [04:18] That is it for today!
    [04:20] Go to https://www.levelingup.com/ to learn more about Eric's new book! Lees meer

    Links Mentioned in Today’s Episode:

    Clubhouse
    Slack
    Substack
    Andreessen Horowitz
    MailChimp
    Ghost
    The Hustle
    Morning Brew
    Jetson
    OC&C
    MrBeast
    Leveling Up

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13. 7 Marketing Tools We Love For 2021 #1667

    6 maart 2021 · 7 min

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    7 Marketing Tools We Love For 2021
    In episode #1667, we talk about seven marketing tools that we love for 2021! From old favorites like Metadata and All in One SEO, to Piñata Farms and Recurly, these tools are guaranteed to boost your content creation, targeted marketing and more! Tune in to hear our favorite picks for the year ahead.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Marketing Tools We Love For 2021.
    [00:30] The usefulness of Lately for optimizing your content.
    [01:08] How Recurly can help you with your subscription management.
    [02:00] The rise of meme culture and tools like Piñata Farms for meme creation.
    [02:27] Compiling and collating all your relevant data in Google Data Studio.
    [02:54] The power of the Circle community for content creators.
    [03:13] Get ready for the revamped version of the All in One SEO pack for WordPress!
    [03:35] Metadata for account-based marketing; finding specific targets.
    [04:03] That is it for today!
    [04:24] Go to http://marketingschool.io/pro for a free trial of our Marketing School Community! Lees meer

    Links Mentioned in Today’s Episode:

    Lately
    Recurly
    Piñata Farms
    Elon Musk
    Clubhouse
    Google Data Studio
    Circle
    All in One SEO
    Metadata.io

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14. When Should You Consider BUYING Email Subscribers? #1666

    5 maart 2021 · 6 min

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    When You Should Consider BUYING Email Subscribers
    In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: When You Should Consider BUYING Email Subscribers.
    [00:27] Different ways of buying email subscribers.
    [00:46] A method of buying subscribers we don’t recommend.
    [01:08] Advertising on the email lists of your competitors.
    [01:53] How to look at your numbers to see if paying makes sense.
    [01:53] Ways some of the best newsletters are incorporating this strategy.
    [03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs.
    [03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1. Lees meer

    Links Mentioned in Today’s Episode:

    Billy Gene Is Marketing
    Morning Brew
    The Hustle

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15. How Email Marketing Will Change In 2021 #1665

    4 maart 2021 · 6 min

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    How Email Marketing Will Change in 2021
    In episode #1665, we will talk about how email marketing will change in 2021. We have already begun to see added functionality in emails as far as being able to sell or purchase products from within the email itself. As far as newsletters, we believe that bundled subscriptions will emerge due to the benefits they provide to both writers and audiences. Tune in to learn more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Email Marketing Will Change in 2021.
    [00:27] The ability to sell or purchase products from within an email.
    [01:58] Bundled subscriptions that will emerge in the newsletter space.
    [02:51] That’s it for today!
    [02:52] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.
    Links Mentioned in Today’s Episode: Lees meer

    Lululemon
    Substack
    Verge
    TechCrunch
    Apple Pay

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16. The Smart Marketing Strategies That Foundr Used To Build A Long Term Business

    3 maart 2021 · 31 min

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    Today we are going to talk about 'The Smart Marketing Strategies That Foundr Used To Build A Long Term Business' Lees meer

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17. 5 SEO ‘Quick Fixes’ to Boost Your Site Today #1664

    2 maart 2021 · 6 min

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    5 SEO ‘Quick Fixes’ To Boost Your Site Today.
    In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO.
    These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your dynamic content on a CDN to simply optimizing your site’s UI, tune in today to hear all five SEO hacks!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 SEO ‘Quick Fixes’ To Boost Your Site Today.
    [00:27] Put both your static and dynamic content on your CDN.
    [01:30] Update your content to boost your site’s traffic.
    [01:56] Make your website as user-friendly as possible.
    [02:33] Use the Ahrefs SEO Health Tool to check your SEO score.
    [02:51] Get the top ten pages from Google Search Console and link to them in your blog.
    [03:15] That’s it for today!
    [03:24] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1. Lees meer

    Links Mentioned in Today’s Episode:

    Google Page Insights
    Pingdom
    Content Decay
    Google Page Experience
    Ahrefs
    Google Search Console

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18. Why Google Is Re-Ranking Your OLD Content? #1663

    1 maart 2021 · 5 min

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    Why Google Is Re-Ranking Your OLD Content?
    In episode #1663, Neil and Eric talk about why your old content might be re-ranking on Google. Your content’s ranking is not permanent and can go up and down. Find out why you should be keeping things fresh, how to focus on user experience, and figuring out which keywords work best. Tune in to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Google Is Re-Ranking Your OLD Content?
    [00:29] When you produce content, its ranking can fluctuate over time.
    [00:59] Some content, like events, is timebound but other things are evergreen.
    [01:37] Keep things updated and fresh, even just the videos, images, and UX.
    [02:09] You have to think about whether you are creating the best experience possible.
    [02:22] Look at the keywords on old posts and see how they rank.
    [02:45] That’s it for today!
    [02:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
    Links Mentioned in Today’s Episode: Lees meer

    Google Search Central

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19. Google’s Top 3 Major Ranking Factors for 2021 #1662

    28 februari 2021 · 7 min

    Afspelen
    Google’s Top 3 Major Ranking Factors for 2021
    In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.
    [00:30] Number 1: User metrics, usability, and user experience.
    [01:35] Google’s job is to deliver a good search experience so they can run ads.
    [02:10] Number 2: Think long-term, similar to how investors think about compound returns.
    [02:54] Number 3: Keep your content up-to-date and fresh.
    [03:59] What can we be doing better on this podcast? Text us!
    [04:19] That’s it for today!
    [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
    Leave Some Feedback: Lees meer

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20. How To Level Up #1661

    27 februari 2021 · 9 min

    Afspelen
    How To Level Up
    In episode #1661, we talk about how to level up! Today is the day that Eric’s book, Leveling Up is being released. On that theme, our hosts will be sharing the main habits they practice that have helped them level up to where they are today. Tune in and hear about the value of being motivated more by the game of life than by money, thinking in decades, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How To Level Up.
    [00:50] Today is the launch day of Eric’s book, Leveling Up!
    [00:54] Learning to see life and work as a game.
    [02:04] If you focus on money, it is hard to make it.
    [02:25] Learn to think in decades, but keep hustling short term.
    [02:51] Mistakes are fine as long as you learn from them.
    [03:11] Nothing in the world is new; so copy, but remix things.
    [04:01] Using the concept of the wealth ladder to leverage your current situation and level up.
    [04:51] Be patient and consistent and understand compounding effects.
    [06:30] Visit levelingup.com to purchase Eric’s new book!
    Links Mentioned in Today’s Episode: Lees meer

    Leveling Up

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21. How to Spend $100 on Amazon Ads and Get $1,000 Back #1660

    26 februari 2021 · 5 min

    Afspelen
    How to Spend $100 on Amazon Ads and Get $1,000 Back
    In episode #1660, we talk about how to get a good ROI compared to the money you spend on Amazon ads. Amazon is the number one search engine in e-commerce, so if you have a great product and you spend a reasonable amount on ads, you’ll get great reviews after people purchase, and that will boost sales even more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Spend $100 on Amazon Ads and Get $1,000 Back
    [00:30] Generate good reviews because they lead to more purchases over time.
    [01:27] Amazon has the most searches in the e-commerce space.
    [01:38] Advertising on Amazon is still simplistic and there are different ad formats.
    [02:19] Spending money on ads delivers ROI in the long run, so be patient.
    [02:32] Start with a great product and the ROI will follow.
    [02:41] Use retargeting to help your conversions more.
    [02:50] Visit levelingup.com to purchase Eric’s new book! Lees meer

    Links Mentioned in Today’s Episode:

    Leveling Up

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22. How to Get 5-Star Reviews Organically on Amazon #1659

    25 februari 2021 · 7 min

    Afspelen
    How to Get 5-Star Reviews Organically on Amazon
    In episode #1659, we talk about ways to get 5-star reviews organically on Amazon. Whether you are publishing a book or selling any other kind of product, these strategies are guaranteed to help you on this important mission. Reviews can drastically improve your sales numbers, so tune in to hear about the best tips we have for you!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get 5-Star Reviews Organically on Amazon.
    [00:28] Why your Amazon reviews are important!
    [00:59] Ways that people are gaming the system in order to get good reviews.
    [01:34] Utilizing the power of ambassadors for your business or product.
    [02:35] Listening to feedback and comments to boost your average review score.
    [03:12] A useful tool for bulk review requests.
    [03:52] The place of patience in this endeavor; it takes time!
    [04:24] That’s it for today!
    [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Leveling Up
    JungleScout

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23. How Kelly Roach Used The Live Launch Method To Quickly Build An 8-Figure Coaching Business That Focuses On *Gasp* Retention!

    24 februari 2021 · 36 min

    Afspelen
    How Kelly Roach Used The Live Launch Method To Quickly Build An 8-Figure Coaching Business That Focuses On Gasp Retention!
    In this episode, we sit down with Kelly Roach, the CEO and founder of Unstoppable Entrepreneur, an online business incubator that helps CEOs scale their business. In today’s show, we find out from Kelly what this process looks like, how Unstoppable Entrepreneurs nurture their clients, and why live launches helped accelerate Unstoppable Entrepreneur’s growth. We kick off the episode by finding out more about Kelly and her background, as well as her business. Kelly shares details about the Unstoppable Entrepreneur customer journey, where clients learn skills like revenue competence, audience building, and how to stand out in the market. Following this, we hear about how accountability sets Kelly’s business apart from similar services. Kelly uses dozens of touchpoints throughout her program on a weekly basis, like a live Facebook group, for example. Building on this, she then delves into what has given her business so much success. Listeners will benefit from hearing about live launches, and how they became one of Kelly’s most important tools in business. The live launch method, as Kelly tells us, was born from a series of failures, and was used as a slow build to accumulate clients through social selling. To hear more about how you can scale your business, be sure to join us today!
    TIME-STAMPED SHOW NOTES:
    [00:24] Today’s guest is Kelly Roach, CEO, and founder of Unstoppable Entrepreneur.
    [00:50] Kelly shares information about herself and Unstoppable Entrepreneur.
    [01:12] What Kelly focusses on with her Unstoppable Entrepreneur business.
    [01:44] The market-type that Kelly targets.
    [02:32] The skills Kelly brings from her Fortune 500 background.
    [02:51] Kelly’s client sweet spot.
    [03:24] Kelly describes the client journey for Unstoppable Entrepreneur sign-ups.
    [04:34] What conviction means to Kelly and what it implies for her core offering.
    [08:16… Lees meer

24. 5 Email Marketing Tips for Book Launches #1658

    23 februari 2021 · 7 min

    Afspelen
    5 Email Marketing Tips for Book Launches
    In episode #1658, we share five email marketing tips for book launches! As Eric nears the due date for his Leveling Up book, we thought we would share a handful of actionable ways you can promote your work before it publishes. Tune in to hear about emailing excerpts, creating ambassadors, using contests, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Email Marketing Tips for Book Launches.
    [00:29] The power of bulk sales for books and tiered offers for customers.
    [01:25] Using pieces from a book as content to send to your email list.
    [01:59] Deadlines, countdowns, and contests as a launch date approaches.
    [02:29] Growing your list by connecting with peers and useful partners through cross-promotion.
    [02:57] Creating ambassadors and offering incentives for interested parties from your community.
    [04:08] That’s it for today!
    [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Leveling Up
    Clubhouse

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25. Will Clubhouse Stand The Test of Time? #1657

    22 februari 2021 · 9 min

    Afspelen
    Will Clubhouse Stand The Test of Time?
    In episode #1657, we consider whether Clubhouse will stand the test of time. With so much excitement about the new platform and the rush of a host of different business owners and personalities trying to maximize its early real estate, hopes are high for this new way of connecting. Tune in to hear us talk about the reasons we think it will continue to grow and what its ceiling might be!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Will Clubhouse Stand The Test of Time?
    [00:28] Clubhouse's recent billion-dollar valuation.
    [01:05] Heavy usage early on and the numbers game as it grows over time.
    [02:02] The question of moderation and how this might play out in Clubhouse's rooms.
    [03:02] Recording rooms, avoiding ads, and the possibility of monetization.
    [04:45] Plotting the likely future of Clubhouse, and the size to which it might grow.
    [05:00] A smart strategy from Eric for growing your network on the platform!
    [05:41] Strong oration mixed with the potential for discoverability.
    [06:33] That is it for today!
    [06:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
    Links Mentioned in Today’s Episode: Lees meer

    Clubhouse
    Marc Andreessen
    Leveling Up

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26. 1 Metric That Reveals If Your Page Is Actually Converting #1656

    21 februari 2021 · 6 min

    Afspelen
    1 Metric That Reveals If Your Page Is Actually Converting
    In episode #1656, we give you the metric you should consult to check if your page is converting or not. Conversion rates are important but they don’t give you an accurate picture of whether your business is making money. That is why we choose to look at a metric called ARPU, or average revenue per user, instead. Tune in to learn why this metric is important and how can optimize it as well.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 1 Metric That Reveals If Your Page Is Actually Converting.
    [00:29] Why conversion rates are relative thus not fully truthful.
    [00:49] Rather assess how much revenue you are generating per visitor.
    [01:35] Different ways to use to increase your average revenue per user.
    [02:02] Find purchasing objections customers have, and answer them.
    [02:18] The relationship between price, conversions, and profitability.
    [02:35] You can close deals using DMs too.
    [03:27] That is it for today.
    [03:28] Go to levelingup.com to check out Eric’s new book! Lees meer

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27. When Is Page Design More Important Than Copywriting? #1655

    20 februari 2021 · 7 min

    Afspelen
    When Is Page Design More Important Than Copywriting?
    In episode #1655, Neil and Eric talk about the importance of good page design and touch on some instances when it is more important than copywriting. Yes, strong copy increases conversions, but page layout and user experience have a major part to play too. Tune in to hear more about how better design leads to better results.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: When Is Page Design More Important Than Copywriting?
    [00:29] Copy is responsible for conversion, but sometimes page design is more important.
    [00:45] Why page design is so important in your checkout process.
    [01:15] Design has to be consistent across the different platforms you use.
    [01:52] User experience is a key part of good design.
    [02:36] Airbnb and Apple are standout examples of companies with carefully considered design.
    [03:36] Great design is the product of meticulous decision-making.
    [04:08] That’s it for today!
    [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Airbnb
    Tripadvisor
    Dribbble
    Behance
    Leveling Up
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28. 7 Small CRO Tweaks That Had BIG Impacts #1654

    19 februari 2021 · 6 min

    Afspelen
    7 Small CRO Tweaks That Had BIG Impacts
    In episode #1654, Neil and Eric talk about seven conversion rate optimization changes that have had big impacts on their business. You will hear about the benefits of having a countdown timer, why you should personalize the page, and how to add order bumps if you can. For all this, and a whole lot more, be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Small CRO Tweaks That Had BIG Impacts.
    [00:30] Number 1: Insert a countdown timer somewhere on your page.
    [00:47] Number 2: Change the link from ‘upgrade’ to ‘7-day free trial.’
    [01:03] Number 3: Add personalization to the page.
    [01:40] Number 4: Look at what Legion Athletics does with price per serving.
    [02:13] Number 5: Include an extra pop-up on the page to see magic happen.
    [02:24] Number 6: Make your checkout two steps instead of one.
    [02:45] Number 7: Figure out ways to add order bumps.
    [03:09] That’s it for today!
    [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Legion Athletics
    Russell Brunson

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29. The 1 Habit That Will Grow Your Personal Brand #1653

    18 februari 2021 · 6 min

    Afspelen
    The 1 Habit That Will Grow Your Personal Brand
    In episode #1653, Neil and Eric talk about how consistency will grow your personal brand. We learn about the importance of consistently posting on social media and why you should be patient when it comes to your success. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The 1 Habit That Will Grow Your Personal Brand.
    [00:27] Get out there and push your brand on social media consistently.
    [01:05] You are not necessarily going for home runs every time you make content.
    [01:55] It takes two to three years to build an audience.
    [02:29] Consistency stacks on itself and ultimately leads to results that stick.
    [03:20] Overnight success takes years to happen.
    [03:34] That’s it for today!
    [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Clubhouse
    Michael Jordan Leveling Up
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30. 3 Ways to Restore Lost Trust With Your Audience #1652

    17 februari 2021 · 6 min

    Afspelen
    3 Ways to Restore Lost Trust with Your Audience
    In episode #1652, we talk about three ways you can restore trust you might have lost with your audience. It is not uncommon for this to happen, so be proactive in how you choose to fix it. Be sure to tune in today to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 3 Ways to Restore Lost Trust with Your Audience.
    [00:29] Number one: Confront what happened and tell people how you will fix it.
    [01:20] Number two: Go above and beyond when trying to restore trust.
    [02:10] Number three: Give it time and keep pushing forward.
    [02:52] If things get super dire, you can always totally rebrand.
    [03:18] That’s it for today!
    [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    BP
    Spectrum
    Verizon

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31. How to Make Your Brand Feel More Authentic #1651

    16 februari 2021 · 7 min

    Afspelen
    How to Make Your Brand Feel More Authentic
    In episode #1651, Neil and Eric talk about ways to make your brand feel more authentic. We find out about the power of having your audience see and hear you, and the benefit of being real and having faith that you will find your tribe. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Make Your Brand Feel More Authentic.
    [00:39] How hearing a voice gives you an immediate insight into authenticity.
    [01:19] The importance of being real when talking about your brand.
    [02:07] You will never be able to please everyone, so be yourself.
    [02:50] Examples of influencers who are authentic and have stuck to their guns.
    [04:04] That’s it for today!
    [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Clubhouse Will.i.am
    Paris Hilton Grant Cardone
    Oprah Winfrey Gary Vaynerchuk Logan Paul Jake Paul MrBeast Nate Robinson Floyd Mayweather Conor McGregor
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32. 10x Your Book Preorders With This Bulk Strategy #1650

    15 februari 2021 · 6 min

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    Today we are going to talk about 'How to 10x Your Preorders With This Bulk Strategy?' Lees meer

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33. What All Bestselling Book Launches Have In Common #1649

    14 februari 2021 · 7 min

    Afspelen
    What All Bestselling Book Launches Have in Common
    In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What All Bestselling Book Launches Have in Common.
    [00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource.
    [01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric.
    [01:54] The Lindy Effect and the importance of having a book that stands the test of time.
    [02:32] Why Neil wouldn’t write a book again.
    [03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose.
    [04:13] That’s it for today!
    [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
    Links Mentioned in Today’s Episode:
    Hustle
    ResultSource How to Win Friends & Influence People The Lindy Effect The Coaching Habit Michael Bungay Stanier
    Leveling Up Lees meer

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34. 5 Book Promotion Ideas To Get Your First 1,000 Sales #1648

    13 februari 2021 · 7 min

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    Today we are going to talk about 5 Book Promotion Ideas To Get Your First 1,000 Sales! Lees meer

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35. How to Market Your Book Without an Audience #1647

    12 februari 2021 · 7 min

    Afspelen
    How to Market Your Book Without an Audience
    In episode #1647, Neil and Eric share ways to market your book without an audience. As a New York Times best-selling author, Neil has firsthand experience on the matter, and Eric offers details on his podcast tour to promote his soon-to-be-released book. Tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Market Your Book Without an Audience.
    [00:49] Why podcast interviews are one of the best ways to promote your book.
    [01:44] Audio is a powerful way to build relationships with people.
    [02:04] Eric’s approach to setting up his podcast tour for his upcoming book.
    [03:24] How Eric got booked on 25 podcasts through Clubhouse.
    [03:58] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Hustle
    Leveling Up
    Chartable
    Clubhouse

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36. Do Fractional SEOs Work? #1646

    11 februari 2021 · 6 min

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    Do Fractional SEOs Work?
    In episode #1646, we explore the topic of whether fractional SEOs work. What we mean by fractional is ‘part-time’. Part-time employees occupy what we call the murky middle — they have no incentive to go all-in on your vision for your company. Tune in and hear more about why fractional employees don’t work out and why you should hire contractors or full-time staff instead!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Do Fractional SEOs Work?
    [00:30] What ‘fractional’ means in the context of employees.
    [01:20] Rather hire a contractor than a part-time employee.
    [01:54] Fractional employees can’t go all-in and gel with a company
    [02:22] If you can’t afford contractors, hold off until you are ready.
    [03:00] That is it for today!
    [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Charlie Munger

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37. Funnels Vs. Cycles #1645

    10 februari 2021 · 7 min

    Afspelen
    Funnels Vs. Cycles
    In episode #1645, we learn about the major difference between funnels and cycles. While we love click funnels, it is important to think about other aspects like sales and hiring more long-term. Be sure to tune in today to hear more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Funnels Vs. Cycles.
    [00:27] Explaining what a funnel is and the major problem with it.
    [01:13] How a cycle differs from a funnel in terms of its timeline.
    [01:45] Funnels eventually end, whereas cycles never do.
    [01:52] Marketing companies are good at acquisition and weak at retention.
    [02:38] Some of the benefits of improving retention.
    [03:16] Why even 5% churn is not sustainable at all.
    [04:26] Cycles force you to think long-term, which funnels don’t necessarily get you to do.
    [04:41] That’s it for today!
    [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:
    Tomasz Tunguz Redpoint Ventures Russell Brunson
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38. 5 Creative Ways to Use Instagram #1644

    9 februari 2021 · 6 min

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    Today we are going to talk about 5 Creative Ways to Use Instagram! Lees meer

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39. 5 Sneaky Ways to Decrease Your Facebook Ad Costs #1643

    8 februari 2021 · 5 min

    Afspelen
    5 Sneaky Ways to Decrease Your Facebook Ad Costs
    In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs.
    [00:25] Finding successful strategies your competition use on Facebook Ad Library.
    [00:59] Getting people to engage more using the double-edged sword of controversy.
    [01:36] Collecting leads on Facebook itself instead of via your website.
    [01:52] Another double-edged sword: Widening your targeting.
    [02:14] Drive traffic to an educational piece and retarget from there.
    [02:47] That’s it for today!
    [02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

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40. The Hidden Importance of Reputation Management #1642

    7 februari 2021 · 7 min

    Afspelen
    The Hidden Importance of Reputation Management
    In episode #1642, we talk about the hidden importance of reputation management. The meaning of reputation is basically what people think and say about you, and in today’s world of online marketing, we can think about reputation as referring to the information people see when they search you on the internet. Tune into this episode to learn about ‘quick’, ‘neutral’, and ‘long-term’ methods that you can use to correct your reputation, and the effectiveness of each strategy.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Hidden Importance of Reputation Management.
    [00:35] What is reputation management?
    [00:49] Making sure people see positive things when they see you online.
    [01:48] How to correct your reputation if it has been damaged.
    [02:10] You can’t please everybody.
    [02:56] Hacking Google versus generating goodwill.
    [03:14] ‘Neutral’ ways of reputation management.
    [04:06] That’s it for today!
    [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Jeff Bezos
    Warren Buffet
    Apple

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41. Why It's Better to Get Rich Slowly #1641

    6 februari 2021 · 7 min

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    Today we are going to talk Why It's Better to Get Rich Slowly? Lees meer

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42. Where to Hire Star Marketing Talent In 2021 #1640

    5 februari 2021 · 8 min

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    Today we are going to talk 'Where to Hire Star Marketing Talent In 2021?' Lees meer

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43. What Mr. Beast Burger Tells You About The Future of Influencer Marketing #1639

    4 februari 2021 · 7 min

    Afspelen
    What MrBeast Burger Tells You About The Future of Influencer Marketing
    In episode #1639, we explore what the MrBeast burger says about the future of influencer marketing. Recently MrBeast opened 300 burger joints at once and this initiative has been very successful due to the fact that he has leveraged his influence and partnered up to sell a product. Tune in to find out how brands and celebrities can successfully partner to make one plus one equal four today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What MrBeast Burger Tells You About The Future of Influencer Marketing.
    [00:36] Introducing YouTuber MrBeast and the 300 burger joints he opened at once.
    [01:10] How much per year MrBeast’s burger joints will make.
    [01:18] The notion that influencer marketing will blow up very soon.
    [01:36] Brands that have used influencer marketing effectively.
    [01:55] What brands that have been unsuccessful with influencer marketing have got wrong.
    [02:33] What clout kitchens are and how they combine a back-end service with an influencer.
    [04:10] That’s it for today!
    [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    MrBeast
    1stPhorm
    Shreds
    SkinnyFit
    My First Million Podcast
    Clout Kitchens

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44. How This One Tool Will Help You Easily Drive 20%+ More Conversions (With Oribi CEO Iris Shoor)

    3 februari 2021 · 27 min

    Afspelen
    In this special episode, we talk to Iris Shoor, Founder and CEO of Oribi, an alternative for Google Analytics that provides actual data insights for funnel optimization and strong audience segmentation. Our conversation starts with how Oribi distinguishes itself from other analytics platforms, and Iris highlights the fact that it is easy to use and doesn’t require a dev on your team, also getting into its customer behavior visualization features, and a whole lot more. Our guest speaks about the types of companies that would get the most value from Oribi’s services, and the approach to marketing and messaging she and her team have chosen. Along with all this, we hear about some of Oribi’s current performance metrics, Iris’s philosophy about when to raise venture capital, and her thoughts about how Oribi has found a niche and created a demand for itself too. Tune in today! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Easy Analytics with Iris Shoor.
    [00:56] An introduction into Oribi; a more accessible alternative to Google Analytics.
    [04:40] Which kinds of online businesses Oribi is the best fit for.
    [05:48] Metrics for the performance of Oribi such as the conversion rate it increases.
    [07:10] How Oribi makes money.
    [07:47] The ideal traffic amount for sites looking to derive value from Oribi.
    [08:47] How much Oribi has raised and how many clients they serve.
    [09:35] The type of company and founder-vision that suits a capital raise.
    [11:55] Why Oribi is a good fit for agencies.
    [12:53] The customer acquisition strategy at Oribi and the platforms they market on.
    [14:47] Why Oribi markets itself as an easier alternative to Google Analytics.
    [16:41] Iris’ thoughts on Oribi’s messaging; creating a demand for a product.
    [17:55] The features of Oribi that their customers love.
    [19:00] Iris’ favorite business tool at the moment.
    [19:50] The value of aligning product and marketing.
    [20:40] Tools that are providing value in our remote working environments.
    [21:46] Fantasy…

45. How to Build a Community That Lasts #1638

    2 februari 2021 · 6 min

    Afspelen
    How to Build a Community That Lasts
    In episode #1638, Neil and Eric talk about building a community that lasts. We hear why community is so important, the power of your first 1000 followers, and much more. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Build a Community That Lasts.
    [00:29] The definition of a community and why it is so important.
    [00:55] Why Neil recommends reading books about how churches and cults build their community.
    [01:15] What happened when Neil and Eric had their first live event.
    [02:17] People like belonging to something they believe in.
    [02:28] Why your first 1000 followers are the most important when building your community.
    [03:18] Community is a form of media and, therefore, a lever.
    [03:38] That’s it for today!
    [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Social Capital
    Chamath Palihapitiya Kevin Kelly 1,000 True Fans
    Naval

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46. How to Hook People to Clicking #1637

    1 februari 2021 · 8 min

    Afspelen
    How to Hook People to Clicking
    In episode #1637, Neil and Eric talk about the best ways to hook people. We hear about the importance of headlines, zigging when everyone else is zagging, and a whole lot more. Tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Hook People to Clicking.
    [00:29] Defining hooking in the digital marketing space.
    [01:17] The headline and thumbnail of YouTube videos are more important than the content.
    [02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing.
    [03:22] How Eric researches headlines that hook people best.
    [05:01] If you have an idea of what you think will hook people, don’t be afraid to test it.
    [05:25] That’s it for today!
    [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Creator Economics
    MrBeast Clubhouse
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47. The Difference Between Neil & Eric's Agency Models #1636

    31 januari 2021 · 7 min

    Afspelen
    The Difference Between Neil & Eric’s Agency Models
    In episode #1636, we speak about the main differences between Neil and Eric’s agency models. While Neil and Eric both run agencies, their philosophies around who they serve, who they hire, and what their respective endgames look like are very different. Despite these differences, the driving force behind each of our hosts’ passion for what they do is very similar! Tune in to hear more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Difference Between Neil & Eric’s Agency Models.
    [00:45] Neil built his agency around his goal to hire people he would like to work on his projects.
    [01:05] Another goal of Neil’s around building an agency that can serve clients globally.
    [01:28] A third goal of Neil’s agency: being scale-agnostic.
    [01:54] Eric’s goal to siphon the capital his agency makes into exponential revenue sources.
    [02:38] Why Eric’s agency primarily serves clients who spend over $30 - $50,000 a month.
    [02:54] The role of the traffic that Neil receives in the success of his model.
    [03:23] Why Neil’s true joy comes from his clients’ growth.
    [03:36] The game of business is all about enjoying the journey!
    [03:57] That’s it for today!
    [03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

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48. 7 Marketing Apps and Tools We're Excited About for 2021 #1635

    30 januari 2021 · 6 min

    Afspelen
    7 Marketing Apps and Tools We're Excited About for 2021
    In episode #1635, you will hear about the seven marketing apps and tools we are excited about this year. We talk about Copysmith, SparkToro, and Descript, among others, and share why they are some of the best in the business. To hear more, be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Marketing Apps and Tools We're Excited About for 2021.
    [00:30] Number one: Copysmith, a tool that can help with captions and headlines.
    [00:50] Number two: SparkToro, a platform that helps you discover what your audience reads
    [01:32] Number three: AlsoAsked, which allows you to discover questions people are asking.
    [01:58] Number four: Clubhouse, an easy way to get followers if you have time.
    [02:14] Number five: Exploding Topics, which gives you insights into trending topics.
    [02:30] Number six: reMarkable, a modern note-taking paper replacement.
    [02:51] Number seven: Descript, a tool that helps streamline video and audio editing.
    [03:37] That’s it for today!
    [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
    Links Mentioned in Today’s Episode: Lees meer

    Copysmith
    SparkToro
    AlsoAsked
    Clubhouse
    Exploding Topics
    reMarkable
    Descript

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49. Clubhouse Stories #1634

    29 januari 2021 · 9 min

    Afspelen
    Clubhouse Stories
    In episode #1634, Neil and Eric share their experience with the hottest new platform, Clubhouse. You will hear about why Neil is not devoting much time to it at the moment, the effort Eric is putting in, and much more. Tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Clubhouse Stories.
    [00:40] Neil’s experience with Clubhouse and why he is waiting for it to blow up.
    [01:48] Why people are spending hours growing their Clubhouse following.
    [02:29] The amount of time Eric spent on Clubhouse and his choice to scale back.
    [03:08] The value of establishing yourself on a platform early on.
    [03:30] Eric’s experience on Clubhouse with a famous DJ, BT.
    [04:29] There is a lot of room for serendipitous encounters on Clubhouse.
    [05:40] Most people can’t afford to take Neil’s approach to growing his Clubhouse following.
    [05:51] Like bitcoin, Clubhouse will probably be zero or hero.
    [06:00] That’s it for today!
    [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
    Links Mentioned in Today’s Episode: Lees meer

    Clubhouse
    Clever Investor
    Grant Cardone
    Gary Vaynerchuk
    BT
    Naval

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50. The 7 Hottest Marketing Trends for 2021 #1633

    28 januari 2021 · 11 min

    Afspelen
    The 7 Hottest Marketing Trends for 2021
    In episode #1633, we give you the seven hottest marketing trends for 2021. You’ll hear about the rise of the concept of community and how to leverage it, the move towards content updating rather than content creation, the upsurge in subscription-based business models, and a whole lot more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The 7 Hottest Marketing Trends for 2021.
    [00:29] Communities are getting bigger and bigger; leveraging community as media.
    [01:57] Content updating will be a bigger hire than content creation.
    [02:55] Leveraging the power of AI for writing copy.
    [03:45] How length standards are changing regarding text-based and video content.
    [05:03] Solutions for automated accounts based marketing.
    [05:44] Adapting to the rise of voice search and voice commerce.
    [06:27] The rise of subscription-based business models and platforms.
    [08:00] That’s it for today!
    [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    community.com
    circle.so
    GPT-3
    Copysmith
    metadata.io
    jetson.ai
    OnlyFans
    Substack
    Supercast

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