Alle afleveringen van Marketing School - Digital Marketing and Online Marketing Tips – pagina 36 van 68

How Billy Gene Used This One Key Secret To Explode His Marketing

27 januari 2021 · 39 min

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In this special episode of Marketing School, we talk to Billy Gene from Billy Gene is Marketing about his expertise in the field! He talks to us about million-dollar execution, the importance of the sales side of things, and why all marketers should work on their sales skills. We also discuss the indispensability of practice and how putting in the reps is what moves the needle. Tune into this great conversation with Billy to learn all about the service he offers and how it can help you and your business immediately! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Better Conversions Across Platforms with Billy Gene.
[01:01] Billy's background and the customer base that he serves.
[02:36] Moving from agency work to more durable sources of income.
[03:55] Using Billy's service as a foundation to build on and grow a business.
[04:41] Tactics that have Billy excited; getting customers interested on the front end first!
[10:48] The time it took Billy to learn about the importance of the offer.
[11:40] How Bill approaches switching things up — focussing on the numbers.
[15:21] Billy's tips for improving your sales calls; reading and practicing!
[18:09] Some information on Billy's educational program and how to sign up.
[19:52] Billy's market-focus and how his business is influenced by growing up on welfare.
[23:22] Thoughts on personal brands and how much money to pour into them.
[28:10] Considering Billy's template for success — how to level up in a similar way.
[31:01] Having fun with your work — why Billy prioritizes this part of his business.
[33:38] Billy Gene's surprising favorite tool!
[34:32] A must-read book recommendation from Billy about business.
[35:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:
Billy Gene is Marketing
Billy Gene on Instagram
The GENEIUS Ad-vantage
Russell Brunson
Facebook Ad Library
Gordon Ramsay
Kylie …

Should You Micromanage Your Consultants? #1632

26 januari 2021 · 6 min

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If You Should Micromanage Your Consultants
In episode #1632, we speak about whether you should micromanage your consultants. The general agreement when it comes to HR is that one should not micromanage, but the truth s that there are some contexts in which it can’t be avoided. Tune in to learn more about how budget, time, risk, and more can factor into your decision to micromanage your consultants or not.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: If You Should Micromanage Your Consultants.
[00:31] What we mean by micromanaging.
[01:01] It depends on how fast you want something done.
[02:05] If you pay peanuts, you get monkeys.
[02:53] Weighing up the risk of the task with the skill of the consultant.
[03:40] That’s it for today!
[03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Paul Graham

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3 Productivity Tips That Changed Our Lives #1631

25 januari 2021 · 6 min

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3 Productivity Tips That Changed Our Lives
In episode #1631, Eric and Neil share some of the top productivity habits that have changed their lives. Eric speaks about a few gadgets and products that have optimized his sleep, and then Neil weighs in on a simple habit of getting all emails for the day done on that same day. Then Eric takes the mic again to instruct us about the value of directing decision making by setting goals and keeping them front and center in your workspace.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Three Productivity Tips That Changed Our Lives.
[00:35] Eric’s sleep hacks; taping his mouth, CBD tablets, a Slip mask, and more.
[02:00] Neil’s habit of finishing all his emails before bed.
[02:20] Eric’s practice of writing his major goals down to keep him focused.
[03:46] That’s it for today!
[03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Thorn
Slip
Oura Ring
Eight Sleep Cover

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Is Link Building Still Important? #1630

24 januari 2021 · 6 min

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Is Link Building Still Important?
In episode #1630, we are going to talk about whether link building is still important. Google said that the two most important things for SEO are content and links. As time goes on however, we are realizing that engagement metrics are what drives ranking. Engagement metrics are driven by link building but a whole lot of other things too. Tune in to learn how to keep your site ranking highly today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is Link Building Still Important?
[00:37] Links are still important, but a site with fewer links can still rank highly.
[01:55] Engagement metrics are what drive ranking, and link building is only one way of driving engagement.
[02:33] Links are becoming less and less important.
[02:43] Links will help you begin to rank highly but user metrics will keep you up there.
[03:00] That’s it for today!
[03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Google Analytics

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7 Quick SEO Tips For 2021 #1629

23 januari 2021 · 6 min

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7 Quick SEO Tips For 2021
In episode #1629, we find out the seven top SEO tips for this year. Neil and Eric talk about hosting your site on a CDN, how buying websites can give you the boost you need, and why you should be embedding your non-written content into your blog. For all this and a whole lot more, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Quick SEO Tips For 2021.
[00:37] Number one: Host your site from a content delivery network.
[00:48] Number two: If you have the resources, go and buy websites.
[01:18] Number three: Update your content faster than you create new stuff.
[01:55] Number four: Embed audio and video content on your blog to increase dwell time.
[02:15] Number five: See where your content lands in the first two to three months and only build links afterwards.
[02:43] Number six: Study the Google Analytics data of already well-performing content.
[03:01] Number seven: Look at pages that rank well and add them to page one of your blog.
[03:32] That’s it for today!
[03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer

CDN by MaxCDN Cloudflare

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5 Ways to Increase Your Customer LTV in 2021 #1628

22 januari 2021 · 8 min

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5 Ways to Increase Your Customer LTV in 2021
In episode #1628, we hear about the five best ways to increase your customer lifetime value this year. Find out more about upping your price, the benefits of including upsells and downsells, and why you should be working on your retention as well. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Ways to Increase Your Customer LTV in 2021.
[00:31] Number one: Increase your prices because pricing is your biggest lever.
[01:15] Number two: Add in upsells and downsells to get people to buy more.
[01:45] Number three: Work on your retention, not only sales.
[02:27] Number four: Create an ecosystem where your products all work together.
[03:33] Number five: Focus on customer development and find out people’s needs.
[04:48] That’s it for today!
[04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer

HubSpot
Slack
Levels
Sam Corcos

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Do You Really Need to Write 2000 Word Articles to Rank High on Google #1627

21 januari 2021 · 6 min

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Do You Need To Write 2,000-word Articles To Rank High on Google?
In episode #1627, we are going to talk about if you really need to write 2,000-word articles to rank highly on Google. The short answer is no, and in this episode, we tell you exactly why. We touch on how user experience should always come first, and why data isn’t necessarily lying to you but it isn’t telling the truth either. Covered in today’s show are also the most important questions you should ask yourself when you’re curating content for your audience. To find out what these are and much more, be sure to join us in class today!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: do you really need to write 2,000-word articles to rank high on Google?
[01:12] The misconceptions about high ranking long-style articles.
[01:31] Why you don’t need to write that much to rank highly.
[01:49] Why you shouldn’t apply long-form writing to every piece of content you put out.
[02:09] How you should be thinking about the strategy side of things.
[02:28] The risk of using a content style that isn’t fit for purpose.
[02:35] What you should be focussing on to best serve the user experience
[03:02] Reasons why you shouldn’t take all SEO advice literally.
[03:38] That’s it for today!
[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer

Brain Dean
Backlinko
WickedFire

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How to Monetize Your SEO Traffic WIthout Ads #1626

20 januari 2021 · 7 min

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How to Monetize Your SEO Traffic Without Ads
In episode #1626, we show you how to monetize your SEO traffic without ads. This is something that everyone has the power to do and it shouldn’t cost you a dime. We focus on partnerships, affiliate marketing, and plugging in your product or service into your content. Before we say goodbye we also talk about the value behind taking your SEO traffic to email and touch on the power of the exit popup. Be sure to tune in to today’s show!
TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: how to monetize how to your SEO traffic without ads.
[00:26] Answering the question: what’s so bad about ads?
[00:40] Why people typically use ads on their platforms.
[01:30] Examples of partnership deals with podcast advertising companies.
[01:53] When you should start thinking about affiliate marketing.
[02:06] If you can optimize conversion through sign-up, you can make more money.
[02:26] Strategies behind the services and products you offer and the content you create.
[02:32] What you can do instead of call-to-actions.
[02:57] Taking your SEO traffic to email.
[03:34] The value of having an exit popup.
[04:13] That is it for today!
Links Mentioned in Today’s Episode: Lees meer

Facebook
Amazon

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How to Rank on Page 1 of Google in 2021 #1625

19 januari 2021 · 8 min

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How to Rank on Page 1 of Google in 2021
In episode #1625, we show you how you can rank on page one of Google in 2021! This is a topic that we can go on about forever, but in today’s session, we highlight the value of making a well-functioning website, updating old content, using ‘the skyscraper technique’, creating titles that evoke curiosity, and a whole lot more. Be sure to catch today’s show for some lightning-fast tips you can use to boost your SEO in 2021!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Rank on Page 1 of Google in 2021
[00:30] Optimize the functionality and UX of your website.
[00:59] Build fewer links and keep the few you make high-quality.
[01:48] Using Backlinko’s ‘skyscraper technique’: Reverse engineer the top results of a search.
[02:09] Iterate and make your content feel like a great product.
[02:42] Increasing click-through by leveraging user signals and core web vitals.
[03:38] Create content with titles that evoke curiosity.
[03:50] Upping the time a person spends on a page by packing in different content types.
[04:19] Update your old content to refresh it for Google’s search algorithms.
[05:03] That is it for today!
[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Backlinko

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Should You Pay to Promote Your Content? #1624

18 januari 2021 · 6 min

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If You Should Pay To Promote Your Content
In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: If You Should Pay To Promote Your Content
[00:28] You might not get the best organic reach, so is paying worth it?
[01:11] The ratio between what to spend on content creation versus promotion.
[01:45] Reasons why it is a good idea to pay to promote your content.
[02:16] How paid content ends up boosting organic reach too.
[02:37] Reach is the key in a content business, so you have to pay to play.
[03:10] Leveraging the reach you have from paid promotions.
[03:28] That is it for today!
[03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

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Will Clubhouse Make You Rich? #1623

17 januari 2021 · 8 min

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Will Clubhouse Make You Rich?
In episode #1623, we ask whether Clubhouse will make you rich! As this new app grows and grows, the fruits of the tree are yet to be seen, and so we wanted to consider how the platform could enable businesses and their owners to make money. Listen in as we weigh in on this question, talking about product-based companies, indirect income, and the eternal power of networking.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Will Clubhouse Make You Rich?
[00:45] The way to make money from products on Clubhouse is not clear yet.
[01:35] You may be able to find indirect ways of making money from Clubhouse.
[02:05] A new way to connect with investors and find funding!
[03:30] Finding value in relationships and sticking it out for the long game.
[03:56] The unsustainable time investment necessary for success on Clubhouse.
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer

Clubhouse
Kevin Harrington
Daymond John
Grant Cardone

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Is Clubhouse The Next Big Thing? #1622

16 januari 2021 · 8 min

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Is Clubhouse the Next Big Thing?
In episode #1622, we talk about whether Clubhouse is the next big thing or not. In a relatively short space of time, this new social channel has been growing rapidly, with many online business owners and personalities getting very excited about it. Tune in to hear us talk about the gap it might fill, the large amount of time it requires, and whether it will be sustainable in the long run!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Is Clubhouse the Next Big Thing?
[00:30] A brief introduction to Clubhouse for those unfamiliar.
[01:20] A voice version of LinkedIn — great for networking and learning.
[01:42] Jump on now to make the most of growing a following quickly!
[02:05] The time investment needed for Clubhouse; choosing which social network to focus on.
[03:50] How Eric is using Clubhouse to book podcast appearances.
[05:01] How to divide time between Clubhouse and running a business.
[05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Clubhouse
Daymond John
Grant Cardone
Tyrese Gibson
Ma$e
Andreessen Horowitz

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4 Marketing Lessons We Learned The Hard Way #1621

15 januari 2021 · 7 min

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4 Marketing Lessons that We Learned the Hard Way
In episode #1621, we talk about the four marketing lessons that we learned the hard way. From under-researched SEO strategies to relying on old and outdated ideas, we have seen what works and what doesn't, and wanted to share these four tips with you, so you can learn quicker than we did! Tune in to hear about making mistakes early, optimizing the right way, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 4 Marketing Lessons that We Learned the Hard Way.
[00:32] Think bigger picture — you have to optimize for keywords that drive volume!
[01:13] Use the extra time you have in the beginning to make mistakes.
[01:29] Most channels are saturated, so do your research before implementation.
[02:25] Content marketing is not a quick fix — get ready for a longer journey.
[03:09] Marketing experience does not always equate to success and new ideas are also powerful!
[04:16] That’s it for today!
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer

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The Secret to a High-Converting P.S. Section #1620

14 januari 2021 · 6 min

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The Secret to a High-Converting PS Section
In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Secret to a High-Converting PS Section.
[00:31] The PS section at the end of emails and examples of how it can be used.
[00:45] Different places that PS sections can pop up outside of emails.
[00:50] Neil's PS section; underlining speed and automation for higher conversions.
[01:35] Mentioning a related topic that will interest the reader.
[01:45] Eric's strategy for his PS section; keeping it light and breezy.
[02:23] Using different language and tone for different accounts.
[02:48] Conversion from this part of your email will not be huge, but will help you scoop up stragglers.
[03:15] That’s it for today!
[03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer

Ubersuggest
ClickFlow
Content Decay

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#1 Go-To Headline Formula If You’re Out Of Ideas #1619

13 januari 2021 · 6 min

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The Number 1 Go-To Headline Formula If You Are Out of Ideas
In episode #1619, we share the number one go-to headline formula that you can use if you are out of ideas. It may sound simple but just sticking to the task of telling people how you can solve their problem in your headline is what will make the difference for you. This combined with good research through surveys and customer conversations will ensure that you are getting the most out of your headlines. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Number 1 Go-To Headline Formula If You Are Out of Ideas.
[00:34] Telling people the solution to their problem in your headline!
[00:44] Acknowledge the problem while describing how you can help.
[01:50] Compiling information through surveys for your stock of ideas.
[02:51] That’s it for today!
[02:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

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3 Things Your Mobile Landing Page Needs to Have #1618

12 januari 2021 · 6 min

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Today we are going to talk about 3 Things Your Mobile Landing Page Needs to Have. Lees meer

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5 Simple CRO Hacks You Can Do In 24 Hours Or Less #1617

11 januari 2021 · 6 min

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Today we are going to talk about 5 Simple CRO Hacks You Can Do In 24 Hours Or Less. Lees meer

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How to Skyrocket Conversions on Your SaaS Landing Page #1616

10 januari 2021 · 8 min

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How To Skyrocket Conversions on Your SaaS Landing Page
In episode #1616, we teach you how to skyrocket conversions on your SaaS landing page. There are common mistakes that some landing pages for SaaS products make but in today’s show you will hear how to clear those up while optimizing conversions using the best tools out there for exit popups, countdown timers, heat mapping, personalization, and more. We also cover a great strategy that involves allowing users to test your product out before signing up, so tune in to learn more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Skyrocket Conversions on Your SaaS Landing Page.
[00:42] Getting people to engage in your SaaS product before registering.
[03:27] Great tools to use for exit popups and countdown timers.
[04:08] Classic mistakes SaaS landing pages make.
[04:22] Testing using heat mapping tools like Crazy Egg and Hotjar.
[04:33] Adding a level of personalization using Clearbit.
[04:55] The possibility of reversing your funnel for any app.
[05:23] That’s it for today!
[05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode: Lees meer

Mike Kamo
Hello Bar
Digital Telepathy
OptinMonster
Deadline Funnel
Crazy Egg
Hotjar
Clearbit

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How to Network With People That Are More Successful Than You #1615

9 januari 2021 · 8 min

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How To Network With People That Are More Successful Than You
In episode #1615, we talk about how to network with people that are more successful than you! Having a strong network is of utmost importance for the success of your business, so it is important to know how to reach out and build relationships with people who can help you grow. Tune in to learn about how you can form connections by hosting free dinners and offering free help!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Network With People That Are More Successful Than You.
[00:33] The benefits of networking with those more successful than us.
[01:22] What Eric did to build his network in the early days when he didn’t have one.
[02:28] Neil’s trick of offering free help to those he aims to build relationships with.
[04:17] Reframing your mindset from ‘how to get more money’, to ‘how to help more’.
[05:13] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Jayson Gaignard on LinkedIn
Zig Ziglar
Influence

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How to Run a Remote-First Business The Right Way Ep. #1614

8 januari 2021 · 9 min

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How to Run a Remote-First Business The Right Way.
In episode #1614, we are going to talk about how to correctly run a remote-first business. With so many businesses turning to the remote-first structure, how can you assure success? Tune in as we discuss some of our key tips for creating a productive remote team.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Run a Remote-First Business The Right Way.
[00:31] Examples of what a remote-first business is.
[01:02] Importance of having a clear operating system for your remote-first business.
[01:42] Creating a results-based culture for running a successful remote team.
[02:58] Using project management tools to create accountability within your team.
[04:17] Setting out core values, measurables, and goals.
[04:47] The benefits of keeping your remote teams small.
[05:49] Understanding the value of face-to-face meetings for your teams.
[06:33] That’s it for today!
[06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Scaling Up
Traction: Entrepreneurial Operating System (EOS)
Asana
Zapier

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What’s The Best / Worst Cold Email We’ve Ever Received| Ep. #1613

7 januari 2021 · 7 min

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What’s The Best or Worst Cold Email We’ve Ever Received
In episode #1613, we going to talk about the best or worst cold email that we’ve ever received. Whether it’s a spammy subject line or a wall of text, there are a lot of things that can tank your cold email. Stay tuned to find out what makes a cold email a success.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What’s The Best or Worst Cold Email We’ve Ever Received.
[00:33] Two best cold emails that we’ve ever received — employment outreach.
[01:32] Why a cold email that points out an error is so effective.
[03:04] The most common cold emails that never work: unclear, unformatted.
[03:50] How a bad subject line can immediately tank your cold email.
[04:13] That’s it for today!
[04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

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How Many Times Should You Followup on Cold Outreach?| Ep. #1612

6 januari 2021 · 7 min

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How Many Times Should You Followup on Cold Outreach?
In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach?
[00:31] The definition of cold outreach.
[00:53] Sending three emails versus one email, you typically get a 39% higher response rate.
[01:38] How to space out your three followup emails.
[01:47] Why cold outreach should still be used for all aspects of your business.
[02:06] Process for cold outreach followup: sales cadence.
[02:49] When to actually stop reaching out or following up.
[03:27] What to do when you are not getting any responses at all: who are you targeting?
[04:00] That’s it for today!
[04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode: Lees meer

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How to 10x Cold Email Conversions Before Hitting Send | Ep. #1611

5 januari 2021 · 6 min

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How to 10x Cold Email Conversions Before Hitting Send
In episode #1611, we are going to discuss how you can 10x those cold email conversions before hitting send. The number one thing to keep in mind is that cold email still works as an effective marketing tool, and there are many supporting tactics to help you close the deal. Stay tuned as we dive in!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to 10x Cold Email Conversions Before Hitting Send.
[00:34] The benefits of using re-marketing pixels attached to your cold emails.
[02:13] Using an account based marketing tool .
[02:52] Use an enticing headline: short, personalized.
[03:16] Drawing potential clients in through feedback calls.
[03:35] Understanding that cold email still works and is a valid marketing skill.
[03:47] That’s it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Metadata

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Business Tax Secrets That Have Saved Us +$1,000,000s | Ep. #1610

4 januari 2021 · 8 min

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Business Tax Secrets That Have Saved Us +$1,000,000s
In episode #1610, we talk about business tax secrets that have saved us millions! Although paying your taxes brings many rewards, there are a lot of opportunities for saving money along the way. Tune is as we break down all of our tax saving tips for your business.
TIME-STAMPED SHOW NOTES: Lees meer

[00:25] Today’s topic: Business Tax Secrets That Have Saved Us +$1,000,000s.mp3.
[00:31] QSBS: Qualified Small Business Stock can save you up to $10 million on taxes.
[01:13] How to put your R&D tax credit on autopilot.
[01:50] The benefit of investing your money back into business growth.
[02:21] Deferring tax while the value of your business grows.
[03:03] Moving to a lower tax state or Puerto Rico.
[03:26] Changing your perspective on taxation as a benefit to your life.
[04:01] R&D back-tax range: up to three years.
[04:19] The tax benefits surrounding depreciation.
[04:50] Alternate options to paying taxes: reinvesting in people and business growth.
[05:36] That’s it for today!
[05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Boast.ai
MainStreet

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All The Products and Software We Use to Create Marketing School | Ep. #1609

3 januari 2021 · 5 min

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Today we're gonna talk about All The Products and Software We Use to Create Marketing School. Lees meer

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2021 Is Here. How To Get Off To A Blazing Start | Ep. #1608

2 januari 2021 · 8 min

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2021 Is Here. How to Get Off to A Blazing Start
In episode #1608, we talk about how to hit your goals this year. Most people fall short because they don’t plan properly, so tune in today to find out how to achieve everything you set out to this year!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 2021 Is Here. How to Get Off to A Blazing Start.
[01:12] Why most people fail to reach their goals and how to let this not happen to you.
[01:35] Reverse engineer your goal by breaking down daily tasks to get you there.
[02:06] How Eric sets his business, personal, and fun goals for the year.
[03:26] What Eric’s morning routine looks like; the power of reinforcement.
[04:02] Having 90-day goals and aligning your company with these.
[04:14] Neil’s morning routine and how it contributes to his productivity.
[04:57] There should be some type of cadence to all of your days.
[05:27] That’s it for today!
[05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Noah Kagan
Think and Grow Rich
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Poor Onboarding Will Destroy your Retention. Here's Why (& What To Do About It) | Ep. #1607

1 januari 2021 · 7 min

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Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It)
In episode #1607, we talk about poor onboarding, how it’s hurting you, and what you can do about it. Onboarding is not just about software; it is about how customers experience your products and services too. Be sure to tune in to find out how you can solve your onboarding problems.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It).
[00:35] Onboarding is about more than just software; it’s about products and services too.
[01:04] If customers aren’t happy with your onboarding, they won’t keep coming back.
[01:22] How to create a successful onboarding experience.
[02:12] Why poor onboarding is the biggest contributor to churn.
[02:45] Metrics to look at to better understand onboarding.
[03:35] Neil’s onboarding experience with Conversion Rate Experts.
[04:40] That’s it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Amplitude Conversion Rate Experts
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How to Deliver a 7-Star Experience for Clients | Ep. #1606

31 december 2020 · 8 min

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How to Deliver a 7-Star Experience for Clients
In episode #1606, we talk about delivering a 7-star experience for your clients. Neil shares stories both of how his expectations have been exceeded and how he has exceeded clients’ expectations. We also hear about the power of going above and beyond and why this is the best marketing out there. Be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Deliver a 7-Star Experience for Clients.
[00:41] Neil’s most recent experience of incredible customer service.
[01:52] A 7-star experience: Neil’s story of the Mandarin Oriental in Las Vegas.
[02:30] What separates a 7-star experience from a 5-star one.
[02:55] Outline what each starred experience looks like and exceed expectations.
[03:00] How Neil went above and beyond for a client.
[04:33] The link between a 7-star experience and marketing.
[05:00] There is no one way to stand out; find what works for you.
[05:14] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Four Seasons Hotels Airbnb
Mandarin Oriental Las Vegas

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When Should You ‘Fire’ Bad Clients? | Ep. #1605

30 december 2020 · 7 min

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When You Should “Fire” Bad Clients
In episode #1605, we talk about “firing” bad clients. There are many reasons to let clients go, and Neil and Eric share what has caused them to make these decisions in their businesses. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: When You Should “Fire” Bad Clients.
[00:45] Why bad clients are not just those who are not profitable.
[00:52] Neil’s biggest red flag with clients: If they are rude to his team.
[01:35] Why scope creep is another indicator of a bad client.
[02:06] Unethical practices that Neil has fired clients over.
[02:36] Misaligned expectations and why this a reason to let clients go.
[03:17] If you decide to change agency direction, you should fire some clients.
[04:09] That’s it for today!
[04:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Moz
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5 Powerful Questions to Ask on Customer Surveys | Ep. #1604

29 december 2020 · 7 min

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5 Powerful Questions to Ask on Customer Surveys
In episode #1604, we talk about five of the most powerful questions to ask on customer surveys. We hear about open-ended questions, gaining insights to improve user experience, and why it’s important to find out who your customers are. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Powerful Questions to Ask on Customer Surveys.
[00:33] Why customer surveys are so important for your business.
[00:47] Leave an optional, open-ended question at the end of the survey.
[01:22] The benefits of asking customers about what you could have done better.
[02:04] A question to ask about referring customers.
[02:51] Demographic questions that are important to ask.
[03:37] That’s it for today!
[03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

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Business Lessons That Eric Learned from 2020 | Ep. #1603

28 december 2020 · 8 min

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Business Lessons That Eric Learned from 2020
In episode #1603, we hear about the business lessons Eric has learned from 2020. We find out about his choice to slow down, the power of media as leverage, and the benefits of communicating your vision to your team. Tune in to discover Eric’s major takeaways from this year.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Business Lessons That Eric Learned from 2020.
[00:36] Eric’s biggest lesson: Turning inward and unlearning his programming.
[01:24] How the turtle Eric got from Puerto Rico reminds him to slow down.
[01:51] Overreacting is a lot better than not reacting.
[02:26] Cut quickly and do it all at once – Another big takeaway from the year.
[02:38] Even in the pandemic, people still crave human connection.
[03:03] Media is still an incredibly high form of leverage.
[03:09] The benefits Eric has seen spending more time on Twitter and YouTube.
[04:13] Communicate the overall vision of your activities to your team.
[04:56] That’s it for today!
[04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer

Only the Paranoid Survive
Andrew S. Grove
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Business Lessons That Neil Learned from 2020 | Ep. #1602

27 december 2020 · 9 min

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Business Lessons That Neil Learned from 2020
In episode #1602, we talk about some of the business lessons that Neil learned from 2020. From doubling down on what’s working to making multiple hires for the same role, there was no shortage of takeaways from this year. Tune in to hear them all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Business Lessons That Neil Learned from 2020.
[00:39] The biggest thing Neil learned: Double down on what’s working.
[01:14] Hire multiple people for the same role and let them compete.
[01:49] Don’t spend more money on ads; find out what you can give away for free.
[02:47] You have to be patient and give things a few tries.
[04:28] The importance of hiring people who have already done what you’re looking for.
[05:55] You must give people a good severance if you let them go.
[05:57] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

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Mailchimp
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Top 5 Marketing Lessons Learned in 2020 | Ep. #1601

26 december 2020 · 11 min

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Top Five Marketing Lessons Learned in 2020.
In episode #1601, we talk about the top five marketing lessons we learned in 2020. You will hear about why you should focus on YouTube more, the power of giving things away for free, and why you should be hiring more fresh blood at your agency. Tune in to hear it all.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Top Five Marketing Lessons Learned in 2020.
[00:46] Number one: Why not focusing on YouTube enough is a mistake.
[01:58] Number two: Give more stuff away for free; it’s cheaper.
[03:29] Number three: Why you should align all of your big projects.
[04:24] Number four: Hire more fresh blood because they are more creative.
[06:37] Number five: Creating content is the most high leverage thing you can do.
[07:49] That’s it for today!
[07:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

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MrBeast Anthony Pompliano
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Our Worst Marketing Mistakes of 2020 (+ What We Learned) | Ep. #1600

25 december 2020 · 6 min

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Our Worst Marketing Mistakes of 2020 (+ What We Learned)
In episode #1600, we hear about the worst marketing mistakes Neil and Eric made this year. From not posting enough social content to not being more active on Twitter, there were definitely things that could have done better. Tune in to hear what was learned from these mistakes.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Our Worst Marketing Mistakes of 2020 (+ What We Learned).
[00:35] Why Neil’s biggest mistake was not posting enough personal content on social media.
[01:57] What Neil noticed about his conversion rate when he put more personal content out there.
[02:25] Eric’s biggest mistake this year: Not posting on Twitter enough.
[03:41] That’s it for today!
[03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

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Morning Brew
Kat Cole
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How The Covid Vaccine Will Affect Marketing | Ep. #1599

24 december 2020 · 9 min

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How the COVID Vaccine Will Affect Marketing
In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and how the ailing economy will affect consumer behavior. Be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How the COVID Vaccine Will Affect Marketing.
[00:45] Current developments with the COVID vaccine.
[01:10] Neil’s thoughts on how the vaccine will be rolled out.
[01:58] Not everyone will take the vaccine, so marketing will become more online-focused.
[03:16] Consumers have seen the value of online shopping, so they are likely to continue.
[04:04] For the first time in history, digital marketing spending has surpassed 50%.
[04:24] There are still big issues with the economy, which heavily affects marketing and sales.
[05:22] Why Neil and Eric believe that you should still be cautious in 2021.
[06:09] Be safe and take care of yourself.
[06:16] That’s it for today!
[06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer

Pfizer Moderna AstraZeneca
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Are You Ready For This Google Algorithm Update in 2021? | Ep. #1598

23 december 2020 · 8 min

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Today we're gonna talk about this Google Algorithm Update in 2021. Lees meer

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Should you be doing podcast tours to help with sales? | Ep. #1597

22 december 2020 · 8 min

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This Silicon Valley Investor's Growth Philosophy will 10x your company | Ep. #1596

21 december 2020 · 7 min

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Today we are gonna talk about This Silicon Valley Investor's Growth Philosophy will 10x your company. Lees meer

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Why Your Emails Get Opened, But Fail to Convert | Ep. #1595

20 december 2020 · 9 min

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Why Your Emails Get Opened But Fail To Convert
In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert.
[00:56] Why the problem is not your email but the landing page thereafter.
[01:37] Answering any final objections to purchasing on your landing page.
[02:07] Metrics for what good click-through rates look like.
[02:44] Questions to ask to optimize your click-through rates.
[03:20] Using Crazy Egg and Hotjar to assess prospect behavior.
[03:33] Using non-buyer surveys to find out why people didn’t convert.
[03:46] Why people end up not buying due to unanswered questions.
[05:07] Making money from actual conversions rather than affiliate offers.
[05:46] That’s it for today!
[05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Crazy Egg
Hotjar

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How to Write Emails People Are Excited to Receive | Ep. #1594

19 december 2020 · 9 min

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How To Write Emails That People Are Excited To Receive
In episode #1594, we talk about the value of writing effective emails and how to do so. When it comes to writing emails for your subscriber list, your goal should be to get them excited about receiving the next one. Some key tactics we mention are using brevity and setting up a problem in the body of the email which the reader has to follow a link to get the solution to. Tune in to learn more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How To Write Emails That People Are Excited To Receive.
[00:34] Your goal for emails should be for people to be excited to receive the next one.
[01:08] Asking people questions in emails to drive engagement.
[01:28] Include content about timely topics in your emails.
[01:51] Keep your emails short and to the point, and add a clickable link at the end.
[02:22] Don’t provide the solution in the email, but at the other end of the link.
[03:20] Some popular newsletters Eric reads.
[04:08] Metrics from Neil about how well different email tactics work.
[05:00] Learning about what works in emails from SEO data.
[05:18] Gather data on effectiveness and use it to guide future tactics.
[05:43] That’s it for today!
[05:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Perry Marshall
David Ogilvy
Wall Street Journal CMO
Axios
Morning Brew
Brian Dean
Click Flow

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7 Best Practices For Starting Your First Podcast | Ep. #1593

18 december 2020 · 9 min

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Seven Best Practices for Starting Your First Podcast Lees meer

In episode #1593, we will give you seven tips that will help you start and grow your first podcast. When you are just starting out in the podcasting game, there will be many kinks you have to iron out. This will be easier for you if you tune into today’s show though. You’ll hear us talk about which mics to use, how to structure your conversations, how to maximize traffic as well as your content’s reach, and a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Seven Best Practices for Starting Your First Podcast.
[00:41] Have a good microphone that doesn’t plug in using USB.
[01:28] Be spontaneous in your conversation rather than scripted.
[02:12] Grow your podcast by leveraging your existing audience.
[02:56] Keep traffic high by listing all past episodes on hosting platforms.
[03:41] Maximize reach by repurposing your content.
[04:16] Ask for reviews because they help you get into ‘new and noteworthy’ lists.
[04:52] What unsolicited response rates are and how they indicate the value of your show.
[06:17] That’s it for today!
[06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Heil PR40
Jay Acunzo
Marketing Showrunners

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How to Convert Podcast Listeners Into Customers | Ep. #1592

17 december 2020 · 7 min

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Today we're gonna talk about How to Convert Podcast Listeners Into Customers. Lees meer

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7 Growth Levers You Can Pull for 2021 | Ep. #1591

16 december 2020 · 11 min

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7 Growth Levers You Can Pull for 2021
In episode #1591, Neil and Eric discuss seven growth levers you can pull for 2021. We hear about the power of offering free content or advice, why you should not hesitate to DM someone on Twitter, and how personalized content will help you step up your game. Tune in to hear more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Growth Levers You Can Pull for 2021.
[01:45] Hiring people from the community onto the payroll: How this helped Twitch explode.
[02:08] Going live podcast style: What this means and how it works.
[03:10] Use LinkedIn to offer people something irresistible and build your network.
[04:14] Why you should give away more for free to grow your business.
[05:43] Don’t underestimate the power of Twitter DMs.
[06:41] How to personalize content on your website and why this works.
[07:40] Be aware of your surroundings if you want to increase your sales.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Twitch
Justin Kan on Twitter
The Quest with Justin Kan
Loom
Blizzard Entertainment
Kat Cole
MaxMind
Guillaume Cabane
PredictLeads

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YouTube Secrets From Creators With MILLIONS of Followers | Ep. #1590

15 december 2020 · 9 min

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YouTube Secrets from Creators with Tens of Millions of Followers
In episode #1590, you will learn the secrets of YouTubers with tens of millions of followers. Neil and Eric share some of the key metrics to look at on your YouTube videos, how to up your click-through rate, and the importance of sticking with formulas that work. Tune in today to hear more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: YouTube Secrets from Creators with Tens of Millions of Followers.
[00:38] Who MrBeast, a Youtuber with 46 million subscribers, is and the content he creates.
[01:35] Some of the most important YouTube metrics to look at when creating videos.
[02:24] What Eric discovered when he looked at the analytics for his videos.
[02:54] Why the title and thumbnail are more important than the video itself.
[03:30] The two things that increase click-through rate the most.
[05:12] Why you should link viewers to you channel rather than directly to a video.
[05:40] There is no need to reinvent the wheel; stick with what works.
[06:39] That’s it for today!
[06:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

MrBeast Logan Paul Jake Paul
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How Marketing Can Help Sales in 2021 | Ep. #1589

14 december 2020 · 8 min

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How Marketing Can Help Sales in 2021
In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Marketing Can Help Sales in 2021.
[00:30] Marketing and sales should help, rather than clash with, each other.
[00:55] Why setting moonshot goals does not work for most teams.
[01:35] The importance of having sane sales quotas and goals in 2021.
[01:58] How the marketing team can help sales look at things like a funnel.
[02:35] Schedule sales calls; benefits and how to do it.
[03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io.
[03:40] Marketing can get the messaging out there to sync with the sales team.
[04:39] Figure out how you can streamline and automate the sales team’s work.
[04:46] The importance of alignment meetings between marketing and sales teams.
[05:27] That’s it for today!
[05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: Lees meer

ScheduleOnce
Calendly
MadKudu
Breadcrumbs.io

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Our thoughts on Onlyfans and Patreon | Ep. #1588

13 december 2020 · 8 min

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7 Insider’s Secrets to Launching A Book Lees meer

In episode #1588, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.
[00:34] Bulk book sales are now being counted as a single sale.
[01:04] Use a company like ResultSource that counts bulk sales individually.
[01:23] Have quotes and testimonials from other book authors on the front and back cover.
[02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
[03:02] Keep in mind that traditional publishers have all the control.
[03:31] Some traditional publishers also own magazines in which they can promote your book.
[04:00] Keep in mind that most books don’t sell very well.
[04:29] Use a well-known agent if you want to go the traditional route.
[04:50] Publishers are not going to drive sales for you – the marketing is up to you.
[05:35] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ResultSource
The Coaching Habit
Page Two Books
Leveling Up

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7 Insider Secrets to Launching a Book | Ep. #1587

12 december 2020 · 8 min

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7 Insider’s Secrets to Launching A Book Lees meer

In episode #1587, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.
[00:34] Bulk book sales are now being counted as a single sale.
[01:04] Use a company like ResultSource that counts bulk sales individually.
[01:23] Have quotes and testimonials from other book authors on the front and back cover.
[02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
[03:02] Keep in mind that traditional publishers have all the control.
[03:31] Some traditional publishers also own magazines in which they can promote your book.
[04:00] Keep in mind that most books don’t sell very well.
[04:29] Use a well-known agent if you want to go the traditional route.
[04:50] Publishers are not going to drive sales for you – the marketing is up to you.
[05:35] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:

ResultSource
The Coaching Habit
Page Two Books
Leveling Up

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7 Mistakes to Avoid When Launching a Book | Ep. #1586

11 december 2020 · 8 min

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7 Mistakes to Avoid When Launching a Book Lees meer

In episode #1586, we discuss seven mistakes to avoid when launching your book. When you are a first-time author and have no or little experience, it is worth hiring a team of people to help you successfully bring your book to market. Tune in to hear why you must run Amazon ads and start promoting your book six months in advance!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Mistakes to Avoid When Launching a Book.
[00:35] Eric’s book, Leveling Up is coming out soon and Neil’s Hustle is already out.
[01:02] Don’t waste your time getting press if the audience is irrelevant.
[01:30] Get press with the right audience so you can get the right people.
[01:45] Don’t try to do everything by yourself, especially if you lack experience.
[02:24] The importance of doing Amazon ads to sell your books.
[02:53] Verify that things are working and your team is on track.
[03:44] Start promotions early enough – six months before the book is coming out.
[04:20] Avoid spreading yourself and your team too thin.
[04:45] Why you have to optimize your book for SEO.
[05:38] That’s it for today!
[05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up
Hustle
Simon Sinek

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7 Nifty Things You Can Do to Market Your Book | Ep. #1585

10 december 2020 · 10 min

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7 Nifty Things You Can Do to Market Your Book
In episode #1585, we share seven nifty things you can do to effectively market your book. A great way to gain exposure is by being a guest on other people’s podcasts and doing email swaps with people in your industry. In this way, you get introduced to their audience and vice versa. Tune in to hear how Kickstarter can help you promote your book!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Nifty Things You Can Do to Market Your Book
[00:30] Neil and Eric both have books on the market.
[01:09] Think about running Facebook ads and directing people to a contest.
[01:37] When you are doing a giveaway, you get lower quality emails coming in.
[01:55] Gain exposure by pitching yourself and talking on podcasts.
[02:40] Look for a gap where the attention is miss-priced.
[03:43] Consider doing email list swaps and cross-promotions with other people.
[04:48] Figure out where your community is hanging out and go there.
[05:28] Apply and speak at conferences to generate more sales.
[06:02] Many people are promoting their books on Kickstarter.
[07:02] That’s it for today!
[07:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Hustle
Leveling Up
KingSumo
Marketing School Pro
Discord
Slack
Reddit
Kickstarter
John Lee Dumas

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Why Eric is Doing a Book | Ep. #1584

9 december 2020 · 9 min

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In episode #1584, we talk about why Eric is publishing a book in today's market! With his new book, Leveling Up, Eric is hoping to connect the worlds of marketing and gamers, offering lessons to readers on how gamification can aid business pursuits. From energizing your day and tasks, to what to look out for when considering publishing a book, tune in to hear about Eric's strategy and whether it might suit you too!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Eric is Doing a Book in Today's Day and Age.
[00:42] Reasons that Eric still likes physical books in 2020!
[01:38] The world of gaming and gamers and how Eric plans to take advantage of this.
[02:51] Bringing excitement and energy into every day and your business.
[03:02] How this book plays into a larger marketing strategy.
[03:17] The main goals to keep in mind when writing a book.
[04:28] Supplementary ways that publishing a book can aid your business.
[04:55] Arbitrage in the book industry — connecting with gaming influencers.
[06:07] That is it for today!
[06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

Links Mentioned in Today’s Episode:

Leveling Up
Naval Ravikant
Tim Ferriss

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