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1. The Right Way Vs The Wrong Way to View Failure | Ep. #1583

   8 december 2020 · 7 min

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   In episode #1583, we talk about the right way versus the wrong way to view failure. Here at Marketing School, we have experienced many different types of failure, and the only way we have tasted success is through learning from these experiences, fueling the fire, and carrying on! It is all about avoiding the same mistakes and staying committed, so tune in to hear all about it!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Right Way Versus the Wrong Way to View Failure.
   [00:35] Learning happens when you fail — but you need the right approach.
   [02:02] If you can avoid the same mistakes you will find your way to success!
   [02:40] Overly critical attitudes towards oneself and the results of these.
   [03:36] Using failure as fuel — no pain, no gain!
   [04:20] That is it for today!
   [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Bill Gates
   Elon Musk
   Mark Zuckerberg
   Leveling Up

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2. 5 Warning Signs You’re Not Cut Out to be an Entrepreneur | Ep. #1582

   7 december 2020 · 10 min

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   In episode #1582, we share five warning signs that you are not cut out to be an entrepreneur! Entrepreneurs might be widely celebrated in today's world, but that does not mean it is a line of work for everyone. Join us to hear about the signs you should look out for to evaluate if you should be in this game or not!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: 5 Warning Signs That You Are Not Cut Out to Be an Entrepreneur.
   [00:33] Public perception of entrepreneurs as rock stars.
   [01:03] The weakness of emotions — business and feelings do not mix well.
   [01:48] The importance of a growth-oriented approach and mindset.
   [02:53] Dealing with uncertainty — this is central to entrepreneurship.
   [04:10] Fostering a long-term outlook and getting away from shiny object syndrome.
   [05:35] A lack of creativity will be your downfall!
   [06:04] That’s it for today!
   [06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Jack Dorsey
   Mark Zuckerberg
   Bill Gates
   Warren Buffett

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3. Our Top Performing Blog Posts Have 1 Thing In Common | Ep. #1581

   6 december 2020 · 7 min

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   In episode #1581, we share what our top performing blog posts all have in common. Spoiler alert, it's luck! In the end you cannot control the engagement that your content draws, you can only work hard, practice, and repeat. So, if you do this long enough, eventually something you post will catch on in a big way. Tune in to hear our tips for sticking with it so that you can get lucky too!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Our Top Performing Blog Posts and the One Thing They Have in Common.
   [00:35] The power and elusive nature of luck!
   [01:01] Cranking out content so that some of it will inevitably stick.
   [01:33] The harder you work, the luckier you get — the meeting point of opportunity and preparation.
   [02:12] Staying consistent and creating good content through research, hard work, and repetition.
   [03:22] Developing a thick skin to losing and failing.
   [04:29] That’s it!
   [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:
   Tim Ferriss
   Gary V

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4. How & Why You Should Promote Your Blog Content On Twitter In Today's World | Ep. #1580

   5 december 2020 · 6 min

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   How and Why You Should Promote Your Blog Content on Twitter in Today’s World Lees meer

   In episode #1580, we talk about how and why you should promote your blog content on Twitter in today’s world. The reality is that some of the smartest people in the world hang out on Twitter, and because it is so easy to target their accounts, the quality of the visitors your account receives is very high. Tune in and hear about a great way to promote your blog content to high-quality visitors today.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How and Why You Should Promote Your Blog Content on Twitter in Today’s World.
   [00:40] The smartest people in the world hang out on Twitter.
   [01:00] Twitter can be used organically or from a paid perspective.
   [01:16] Traffic might not be as high, but the quality of a Twitter visitor is.
   [02:14] A paid strategy for targeting accounts in your niche.
   [03:52] That’s it for today!
   [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
   Links Mentioned in Today’s Episode:

   Naval Ravikant on Twitter
   AngelList
   Blizzard
   Jason Lemkin
   SaaStr

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5. What We Can Learn From The Fall of Dan Bilzerian | Ep. #1579

   4 december 2020 · 11 min

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   In episode #1579, we talk about some of the lessons we can learn from the fall of Dan Bilzerian. Known as The King of Instagram, Dan is notorious for his lavish parties, extravagant holidays, and all-round over the top antics. We hear more about his decline, the problems facing his company, Ignite CBD, and ways he could potentially turn things around. For this and a whole lot more, be sure to tune in today!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: What We Can Learn About the Fall of Dan Bilzerian.
   [00:37] Hear more about who Dan Bilzerian – the topic of this show – is.
   [01:38] The beginning of the end: How things started going downhill for Dan.
   [02:30] Why Dan’s company, Ignite CBD, is embroiled in a legal battle.
   [03:30] Facts about Dan that show his wealth was just a charade.
   [04:37] The problem with issuing personal expenses to your company.
   [05:34] There is no doubt Dan has done a great job of building his brand.
   [06:09] Ignite CBD was not driven to serve their customers; they relied too much on Dan’s brand.
   [06:20] Hear some of the unbelievable expenses Dan racked up.
   [07:31] Neil’s main takeaway: Dan’s company was consistently mismanaged.
   [08:20] Why Eric doesn’t necessarily think it’s the end for Dan and Ignite.
   [09:05] That’s it for today!
   [09:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Dan Bilzerian on Instagram
   Dan Bilzerian on Twitter Ignite CBD
   Paul Bilzerian Kevin O'Leary ‘Dan Bilzerian Is A Renter, And Someone Else Pays His Credit Card Bills: Lawsuit’
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   See omnystudio.com/…

6. Never Polish A Turd. | Ep. #1578

   3 december 2020 · 5 min

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   In episode #1578, we talk about why you should never polish a turd. Turds in our definition are bad ideas; no matter how well you market your turd or how well you polish it, the chances are it will fail. Tune in today and learn about why your work hours are better spent finding a product that provides real value than polishing and marketing turds.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Why You Should Never Polish A Turd.
   [00:31] What is a turd? Ideas that won’t work which time shouldn’t be wasted on.
   [01:35] Find something that provides value and polish that rather.
   [02:06] Good marketing on a turd still won’t work.
   [02:40] The best marketers are customer-obsessed.
   [03:11] That’s it for today!
   [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

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   Neilpatel.com

   Quick Sprout
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7. How Neil & Eric Are Approaching Their 2021 Goals (Feel Free To Swipe) | Ep. #1577

   2 december 2020 · 8 min

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   How We Are Approaching our 2021 Goals
   In episode #1577, Neil and Eric talk about how they approach goals and goal setting. With the new year around the corner, it is important to think about what you want to achieve personally and professionally. Tune in to hear frameworks you can use to win at business and life in 2021!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How We Are Approaching our 2021 Goals.
   [00:56] The framework Neil uses to plan and achieve his goals going into a new year.
   [01:46] Why reverse engineering your goals is so helpful.
   [02:18] How Eric and his team approach achieving their goals for the year.
   [03:25] Books Eric uses to help him create his goals.
   [04:00] How Eric’s framework helps his team push toward their goals.
   [04:08] Eric’s personal goal setting and how he uses Post-It notes to do this.
   [05:15] That’s it for today!
   [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
   Links Mentioned in Today’s Episode: Traction 3HAG WAY Leave Some Feedback:
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   Connect with Us: • Neilpatel.com • Quick Sprout • Growth Everywhere • Single Grain • Twitter @neilpatel • Twitter @ericosiu
   © 2020 Marketing Lees meer

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8. All Marketing Seems to be The Same Nowadays. Here's What to do About It. | Ep. #1576

   1 december 2020 · 9 min

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   In episode #1576, Neil and Eric talk about the fact that marketing these days all seems to be the same. We hear about what you can do to stand out, some books to read to beef up your strategy game, and the importance of always, always putting your customer first. To learn some great tips and tricks on how to win at marketing, be sure to tune in today!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How All Marketing Seems to Be the Same and What to Do About It.
   [00:48] Neil and Eric’s take on the current state of marketing.
   [01:24] If everyone is doing the same thing, your tactics will not work for as long.
   [01:51] Focus on the strategies you have created, not the tactics.
   [02:13] The benefits of reading strategy-related books.
   [02:43] Figure out the channel you are doing well at and double down on it.
   [03:31] Obsess about your customers and do what is best for them.
   [05:02] Great strategy book recommendations from Eric.
   [05:29] Having a customer-centric company creates a brand.
   [05:45] That’s it for today!
   [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
   Links Mentioned in Today’s Episode: Lees meer

   Traction Jeff Bezos Playing to Win Blue Ocean Strategy Good Strategy Bad Strategy Leave Some Feedback:

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9. 7 Simple Holiday Marketing Ideas To Boost Sales | Ep. #1575

   30 november 2020 · 8 min

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   In episode #1575, we share seven holiday marketing strategies to boost your sales for products and services. Whether you create a sense of urgency by having a countdown clock on your promotions, or you collaborate with others to cross-promote each others’ goods, there is a lot you can do to boost your sales this holiday season. Tune in to learn how a Bag of Crap can be the best thing you can offer!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: 7 Simple Holiday Marketing Ideas to Boost Sales
   [00:34] Create urgency by having countdown timers within your holiday sale emails.
   [01:00] Make use of a chat function to capture more people at the conversion point.
   [01:36] Have a charity option on your checkout page and see your conversion rate goes up!
   [02:38] Think about how you can bundle gift cards creatively.
   [03:03] Help yourself and another company by cross-promoting each others’ products/services.
   [03:53] Think about the different landing pages you can create to drive traffic.
   [04:26] Do a Bag of Crap – a super effective strategy to boost sales for products and services!
   [05:10] That’s it for today!
   [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Toms
   Woot

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10. 7 Evergreen Marketing Campaigns You Should Always Have Running | Ep. #1574

    29 november 2020 · 8 min

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    In episode #1574, we share seven evergreen marketing campaigns that you should be running permanently. Evergreen campaigns are easily automated so, once set up, there is little effort required from your side. Tune in to hear how retargeting campaigns, email sequences, and text messages can be leveraged to keep the dollars rolling in.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Evergreen Marketing Campaigns That You Should Always Have Running
    [00:36] An evergreen campaign is one that stands the test of time.
    [00:45] Consider a retargeting campaign for those who visit your page without converting.
    [01:20] Always have a set email sequence to send to your growing email list.
    [01:49] Look at your Google analytics to see which posts perform best and boost them.
    [02:39] Do a push notification drip sequence and watch how many visitors you get!
    [03:05] Text messages have more than a 90% open rate, so be sure to use this opportunity.
    [03:44] Check out Russell Brunson’s webinar formula and create one of your own.
    [04:21] Leverage the power of the nine-word email, created by Dean Jackson.
    [05:16] That’s it for today!
    [05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    community.com
    Russell Brunson
    Webinar Jam
    EverWebinar
    Neil Patel Master Class
    Dean Jackson

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11. What Do You Do When You Run Out of Marketing Ideas? | Ep. #1573

    28 november 2020 · 8 min

    Afspelen
    In episode #1573, we share some things you can do when you feel stuck in your marketing strategy. Coming up with new ideas can be as simple as reading a book or blog, or going out for a walk to draw inspiration from your environment. Tune in to hear how you can tap into more creativity by speaking to other people in different industries!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What to do When You Run Out of Marketing Ideas
    [00:46] You often see the same marketing ideas offered across various platforms.
    [01:06] Reading widely can help you come up with new ideas.
    [01:52] Sometimes, switching up what you are doing produces fresh ideas.
    [02:12] We tend to get stuck when we keep focusing on the same things.
    [02:34] Clear your headspace by going for a walk and getting inspiration out there.
    [03:20] Take time to talk to other smart people in your field who are doing interesting things.
    [03:44] Also engage with people who are not in marketing to have different conversations.
    [04:22] Bring something creative from another industry into the world of marketing.
    [04:32] Make use of UserTesting to get ideas and feedback about your website.
    [04:48] That’s it for today!
    [04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Ubersuggest
    Anthony Pompliano
    George Gammon
    UserTesting

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12. Top 5 Ways to Monetize Your Subscription Newsletter | Ep. #1572

    27 november 2020 · 6 min

    Afspelen
    In episode #1572, we wrap up our conversation on paid newsletters, discussing the different ways in which you can monetize your subscription newsletter. Getting sponsors on board and including up-sell and down-sell products and services are some of the easiest ways to monetize. Tune in to hear how being an affiliate for other companies can also benefit you!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Paid Newsletters, Part 3: The Top 5 Ways to Monetize Your Subscription Newsletter
    [00:34] The most successful newsletters have sponsorships in them.
    [00:56] The key is that ads are written creatively and natively into the newsletter.
    [01:17] Add up-sells and down-sells to get your audience to purchase your other products.
    [01:46] Make the most of your up- and down-sells by getting a sales team to engage subscribers.
    [02:01] Use Substack to offer a paid premium subscription to your newsletter.
    [02:14] Be an affiliate for other related products or services to make extra money.
    [02:41] Consider putting your newsletter on a website like BuySellAds who sell it for you.
    [03:02] These monetization models apply to any content you produce.
    [03:26] That’s it for today!
    [03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Morning Brew
    The Hustle
    Stacked Marketer
    Ubersuggest
    Timothy Sykes
    Substack
    BuySellAds
    Paved

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13. How to Launch a Profitable Newsletter in 10 Minutes Flat | Ep. #1571

    26 november 2020 · 7 min

    Afspelen
    In episode #1571, we continue the discussion about paid newsletters, sharing how you can start one in as little as 10 minutes. Two of the most important lessons we can learn from other successful newsletters are that they are simple and consistent. Tune in to hear which tools will help you get started and allow you to ultimately profit from your newsletters.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Paid Newsletters, Part 2: How to Launch a Profitable Newsletter in 10 Minutes Flat
    [00:39] Launch a newsletter quickly by using tools like Substack or ConvertKit.
    [01:08] If you look at other successful newsletters, you’ll notice that they are all fairly simple.
    [01:53] Consider using a tool like Kajabi that does it all for you.
    [02:33] The importance of maintaining consistency and momentum with your newsletter.
    [03:13] While setting up your newsletter is easy, it’s hard to create and promote consistently.
    [03:33] Avoiding trying to monetize and get sponsorships too quickly.
    [04:04] That’s it for today!
    [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Substack
    ConvertKit
    MemberPress
    Morning Brew

    The Hustle
    Stacked Marketer

    Kajabi

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14. How Positioning Helped Catapult A Failing Software Business To Billions In Sales w/ April Dunford

    25 november 2020 · 17 min

    Afspelen
    Today we have a special bonus episode with special guest April Dunford author of Obviously Awesome!
    This is a highlight from April's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro Lees meer

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15. Why You Should Start a Subscription Newsletter In 2021 | Ep. #1570

    24 november 2020 · 8 min

    Afspelen
    In episode #1570, we bring you part one of our three-part series on paid newsletters: Why you should start a subscription newsletter in 2021! People want to learn specialized skills these days, so high-quality information is at a premium. Tune in today and learn a bunch of valuable tips for leveraging your unique knowledge through the newsletter format.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Paid Newsletters, Part 1: Why You Should Start a Subscription Newsletter in 2021.
    [00:36] The rise of Substack and how tech writers can go freelance using newsletters.
    [01:32] Why you should consider starting a paid newsletter if you are a good writer.
    [02:19] People want to specialize thus will pay for niched knowledge.
    [03:29] Once you have some traction, move to your own platform.
    [03:36] The value of offering people unique services above a subscription offering.
    [05:05 That’s it for today!
    [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Substack
    TechCrunch
    Airbnb
    Agora
    Tim Sykes

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16. How to Build A Strong Affiliate Website For 2021 & Beyond | Ep. #1569

    23 november 2020 · 8 min

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17. The Important Tools We Use To Run The Marketing School Podcast | Ep. #1568

    22 november 2020 · 6 min

    Afspelen
    In episode #1568, we talk about the important tools we use to run the Marketing School podcast! Consistently putting out content is very important for successful podcasting, but having the right tools will help you maximize every minute spent behind the mic. Tune in and hear the tools we use relating to stats, repurposing, recording, SEO, analytics, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Important Tools to Run the Marketing School Podcast.
    [00:35] Libsyn gives us stats, hosting, and allows us to post to different places.
    [01:03] Using Zoom to record video, connect to guests, and repurpose content.
    [01:24] We use Heil PR 40 mics and Scarlett Focusrite mixers.
    [02:13] Submitting text and audio to Rev for transcriptions and SEO.
    [02:26] Spotify and Chartable: Tools for ranking and analytics.
    [03:09] Using IFTTT and Zapier for automatic sharing.
    [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Libsyn transistor.com
    Zoom
    Zencastr
    riverside.fm
    Heil PR 40
    Scarlett Focusrite
    Rev
    Spotify
    Chartable
    IFTTT
    Zapier

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18. Nifty Business Secrets That Have Saved Us 6-7 Figures | Ep. #1567

    21 november 2020 · 9 min

    Afspelen
    In episode #1567, Neil and Eric discuss the main ways they have been able to save money in their businesses over the years. You will hear about the importance of hiring experienced talent, payment structures that help shave off expenses, and tracking spending like a hawk. To learn more, be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Nifty Business Secrets That Can Help You Save Six to Seven Figures.
    [00:35] How paying for better talent–even though it is expensive–has saved Neil money.
    [02:15] Avoid micromanaging people and give them goals to achieve instead.
    [02:50] Use a performance-based payment structure to help you save costs.
    [03:35] Why hiring high potential talent rather than experienced people has been expensive for Eric.
    [04:46] The benefits of hiring people who have already executed the tasks you need them to do.
    [05:13] Tracking every single expense on an Excel spreadsheet – how this has helped Neil.
    [06:08] That’s it for today!
    [06:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Neil Patel Digital
    Michael Gullaksen Measure What Matters Traction
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19. When Should You Trust Your Gut In Business? | Ep. #1566

    20 november 2020 · 7 min

    Afspelen
    In episode #1566, Neil and Eric talk about the importance of trusting your gut instincts when it comes to business. Of course, there will always be a place for data and facts, but sometimes making decisions based on what you feel intuitively can lead to great outcomes as well. To hear more about trusting your gut, be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: When You Should Trust Your Gut in Business.
    [00:33] What ‘trusting your gut’ actually means.
    [00:57] Eric’s decision to buy a magic site in his early 20s and the mistakes he made.
    [01:40] You have to be good at vetting potential partners and not just rely on your gut alone.
    [02:22] Neil’s take on when to trust your gut and when not to.
    [03:03] How experience can help sharpen your gut instincts.
    [03:52] Find the balance between having a beginner’s mindset and leveraging your experience.
    [04:15] That’s it for today!
    [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Naval
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20. SPECIAL EPISODE: How to Promote Your Content Using Tactics That Work Today with Brian Dean

    19 november 2020 · 21 min

    Afspelen
    Today we have a special bonus episode with special guest Brian Dean from Backlinko!
    This is a highlight from Brian's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro Lees meer

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21. Tactics Will Only Get You So Far | Ep. #1565

    18 november 2020 · 8 min

    Afspelen
    In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Tactics Will Only Get You So Far.
    [00:33] Strategies versus tactics: The differences between the two.
    [01:08] Without a strategy to back it up, tactics will always fall short.
    [01:14] Businesses are built off of strategies and concepts, not tactics.
    [02:35] The strategy that Neil used to beat his competition when he created Ubersuggest.
    [02:51] Tesla’s business strategies and why they are so effective.
    [04:20] Disruption is the key to winning in your business.
    [04:50] Learn about strategy first, before you get to the granular tactics.
    [04:53] That’s it for today!
    [04:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Tesla
    Elon Musk on Twitter The Art of Strategy

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22. Creative Financing Options For Your Business | Ep. #1564

    17 november 2020 · 8 min

    Afspelen
    In episode #1564, Neil and Eric talk about creative ways to finance your business that do not involve bank loans or venture capital. You will hear about revenue-based financing options, deferring down payments, and how you can use a combination of these strategies to get the wheels in motion. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Creative Financing Options for Your Business.
    [00:33] Unpacking the financing options that are available.
    [01:04] Revenue-based financing and how this helps SaaS companies with recurring revenue.
    [01:59] Why getting a personal guarantor on a loan is a creative financing option.
    [02:37] Deferring down payments; another imaginative finance solution.
    [03:33] You can combine several strategies to fund your business.
    [03:38] The benefits Neil has seen using performance-based deals.
    [04:26] Companies that can help with revenue-based financing.
    [04:45] That’s it for today!
    [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Pipe
    Stripe
    Naval David Sacks on LinkedIn Roland Frasier
    Lighter Capital TIMIA Capital

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23. 7 Business Leaders to Grow Faster | Ep. #1563

    16 november 2020 · 10 min

    Afspelen
    In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Business Leaders That Will Help You Grow Faster.
    [00:45] What makes Patrick Collison, co-founder of Stripe, such an innovative thinker.
    [01:33] Why Elon Musk is a leader and visionary worth looking up to.
    [02:41] The traits that make Tobi Lutke, Founder of Shopify, such a pioneer in his industry.
    [03:46] Hear about Mark Leonard, Founder of Constellation Software, and why he’s worth following.
    [04:11] What makes Chamath Palihapitiya a noteworthy thought leader and investor.
    [04:55] Learn about Robert F. Smith, Founder of Vista Equity, and why you should pay attention to him.
    [05:41] Why admire Jack Dorsey, CEO of Square and Twitter.
    [06:47] That’s it for today!
    [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Patrick Collison
    Stripe
    Elon Musk on Twitter
    Tesla
    Tobi Lutke
    Shopify
    Constellation Software
    Mark Leonard
    Chamath Palihapitiya on Twitter
    Social Capital
    Robert F. Smith on Twitter
    Goldman Sachs
    Vista Equity Partners
    Jack Dorsey on Twitter
    Cash App
    Hatching Twitter

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24. What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562

    15 november 2020 · 8 min

    Afspelen
    In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What Does Leverage Actually Mean?
    [00:46] Capital is the first and most commonly known leverage.
    [00:55] Labor is a powerful type of leverage; hire people better than you.
    [01:27] Why code and software are considered the third type of leverage.
    [01:39] Content is king: Media is the fourth and newest type of leverage.
    [02:12] Hear why Neil believes media is the hardest thing for companies to get right.
    [02:58] How the Kardashians have effectively leveraged media to build an empire.
    [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand.
    [03:54] If people know who you are, you will have a better shot at success.
    [04:04] Other examples of great brand builders like Gary V and Tim Ferriss.
    [05:06] Whatever you can, focus on the media.
    [05:34] That’s it for today!
    [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    AngelList
    Naval
    Kardashians Kylie Cosmetics Alexandria Ocasio-Cortez on Twitter Donald Trump on Twitter Arnold Schwarzenegger Gary Vaynerchuk
    Crushing It! Wine Library:
    Tim Ferriss
    The 4-Hour Workweek Logan Paul
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25. How to Create A Scalable Agency | Ep. #1561

    14 november 2020 · 7 min

    Afspelen
    In episode #1561, Neil and Eric cover one of the topics they get asked about most often: Scaling. In part one of this two-part series, they talk about the two ways to scale your agency. This will help you not only generate more income but also buy back your time. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Scaling - Part One.
    [00:40] Scaling is not only about getting more clients; it’s about creating a scalable agency.
    [00:53] The most common problem Eric sees with agencies.
    [01:30] Benefits of creating an affiliate agency and how it helps to scale.
    [02:13] The power of niching down your agency when it comes to scaling.
    [03:11] Eric’s experience of niching down at Single Grain.
    [03:20] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Yelp
    Yext

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26. Is AI Relevant Yet? Here's What You Can Use | Ep. #1560

    13 november 2020 · 7 min

    Afspelen
    In episode #1560, we will explore the question of whether AI is relevant yet and share some of the tools you can use. AI is definitely becoming more and more relevant and the business optimizations offered by some of the tools that utilize it are second to none. Take GPT-3 for example! Tune in to learn about some of these incredible tools.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: If AI is Relevant Yet and The Tools You Can Use.
    [00:37] AI has a lot of potential but there is still a long way to go.
    [01:10] Using RankScience for A/B testing and SEO.
    [01:20] Adopting ClickFlow for title tags and meta tags.
    [02:01] The capabilities for content generation using GPT-3.
    [02:44] Optimizing email with Mixmax.
    [03:00] How solid the AI and data insights at Facebook and Google are.
    [03:31] Determining high ranking keywords with MarketMuse.
    [03:42] Using Gong for optimizing sales conversations.
    [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    GPT-3
    RankScience
    ClickFlow
    MixMax
    The Social Dilemma
    MarketMuse

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27. The Most Cost-Effective Way To Onboard New Hires | Ep. #1559

    12 november 2020 · 8 min

    Afspelen
    In episode #1559, for part three of our hiring series, we share the most cost-effective way to onboard new hires. The processes you take new employees through in their first weeks at their new job play such a vital role in the contributions they can make to your company as time moves on. Apply the skills we share today and get ready to experience the long term benefits!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Most Cost-Effective Way to Onboard New Hires.
    [00:39] Having an interviewee say yes to your hiring offer is just the beginning.
    [00:58] Giving a new employee a list of company practices.
    [01:36] Documenting everything internally and using that data to onboard people.
    [03:36] Giving new employees a buddy and making videos for them to watch.
    [04:24] Using a ‘no action period’ to fully indoctrinate new employees.
    [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Twitch
    Facebook

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28. Our Best Employees All Share This One Uncommon Trait | Ep. #1558

    11 november 2020 · 7 min

    Afspelen
    In episode #1558, for part two of our series on hiring, we will be talking about the best traits employees could have. We share the value of hiring process-oriented staff, the top three characteristics that make the perfect employee, and a secret test you can run in your interviews to test the character of interviewees. Tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Our Best Employees and How They Share This One Common Trait.
    [00:38] Scaling is easier with employees who are process-oriented.
    [01:33] The three traits of the ideal team player and why humility is the top one.
    [02:47] Using secret tests in interviews to test the character of interviewees.
    [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    The Ideal Team Player
    Disney

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29. 5 Red Flags It’s Time To Hire More Employees | Ep. #1557

    10 november 2020 · 7 min

    Afspelen
    In episode #1557, we talk about the five red flags that mean you should hire more employees. Hitting that sweet spot of good-sized team, while maintaining your profit margins is central to your business' success. Today we discuss what to look out for when thinking about hiring someone new, so tune in hear about good salaries, utilization rates, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The 5 Red Flags When It's Time to Hire More Employees.
    [00:32] Don't pay peanuts if you want to get good help!
    [01:25] Overloading yourself with responsibilities in the company.
    [01:47] Increased profit margins means more funds to grow the team.
    [02:05] Maintaining a good utilization rate and a happy set of employees.
    [02:40] Hitting a wall with growth while being profitable.
    [03:48] A swamped customer service department means dropping standards.
    [04:05] Preparing for any scenario before you have to hire quickly.
    [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Upwork
    Paul Graham
    Richard Branson
    Gary V

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30. What goes into a great creative | Ep. #1556

    9 november 2020 · 7 min

    Afspelen
    In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What Goes into a Great Creative?
    [00:46] Incorporating user feedback and answering customer questions.
    [01:15] Getting to grips with customer psychology, funnel and decision position and more!
    [02:01] Useful resources for upping your conversational game.
    [02:40] Answering objections — the foundation of a good landing page.
    [03:15] Adopting a strategic standpoint and fitting in your tactics from there.
    [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Levels
    The Mom Test
    Jobs to Be Done
    Breakthrough Advertising

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31. How to get creatives made | Ep. #1555

    8 november 2020 · 6 min

    Afspelen
    In episode #1555, we discuss how to get all your creative work made. When it comes to designing creatives, there is a tool for every need and budget, from the most entry-level to the highest-end tools. Tune in to hear how you can get some design help so you don’t have to do it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get Creatives Made
    [00:34] If you have good ideas for creatives, the challenging part is making them.
    [00:48] To get videos created, check out Duck Video, Chamber Media, and Harmon Brothers.
    [01:39] Use Design Pickle that can create images for you quickly.
    [01:49] Go to Upwork for content and video creation and development.
    [01:54] CodeCanyon offers pre-made tools that you can modify or white label.
    [02:04] Sites like Dribbble and 99design can help you find designers and inspiration.
    [02:47] Where to go to repurpose your content and segment it into multiple pieces.
    [03:06] If you have the budget, find help instead of doing everything yourself.
    [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Duck Video
    ClickFunnels
    Harmon Brothers
    Chamber Media
    Fiverr
    Design Pickle
    Nick Shackelford
    Konstant Kreative
    Upwork
    CodeCanyon
    Toptal
    Dribbble
    99designs
    Adwise
    Repurpose House

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32. Where to Get Creative Inspiration | Ep. #1554

    7 november 2020 · 7 min

    Afspelen
    In episode #1554, we share where you can go to find inspiration for new creatives. Whether you check what your competitors are up to, take a walk in the park, or scroll your social feed, you will be surprised where the most creative ideas come from! Tune in to hear which websites can help you find quick inspiration.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Where to Get Creative Inspiration
    [00:39] Creatives are the most important aspect of drawing attention and making ads perform.
    [00:49] People like Russell Brunson drive new creatives every month.
    [01:09] Go to your competitors’ websites to get inspiration for ads and ad copy.
    [01:56] For landing page and other inspiration, visit land-book.com and swiped.co.
    [02:19] The idea with swiped.co is to create a swipe file of ads or copy you like.
    [02:41] Sometimes creative ideas come from the most random places!
    [03:22] Don’t be closed off to any idea or make the mistake of thinking you know it all.
    [03:41] Suggestions for things you can do that might give you bright ideas.
    [04:05] When scrolling social media, pay attention to the things that make you stop and look.
    [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Russell Brunson
    Click Funnels
    Wayback Machine
    The Anti Advertising Advertising Club
    land-book.com
    swiped.co

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33. When Should You Trust Your Gut In Business? | Ep. #1553

    6 november 2020 · 8 min

    Afspelen
    In episode #1553, we talk about trusting your gut in business. When you are first starting, you don’t yet have enough experience to trust your instincts, but as you learn and grow, your gut feelings about things get fine-tuned and can prove to be invaluable. Tune in to hear how you can avoid making the same expensive mistakes others did!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: When You Should Trust Your Gut in Business
    [00:42] Neil shares how experience refines your gut instincts over the years.
    [01:14] An example of how trusting your gut pays off despite what others tell you.
    [02:09] The failures you go through end up teaching you the most.
    [02:29] Eric talks about learning to use black hat tactics in a white hat way.
    [03:01] When you do affiliate, you are forced to create a landing page and design stuff.
    [03:14] Learn about the $5000 lesson Eric had on the importance of vetting your partners.
    [04:10] It’s okay to make mistakes but do not repeat them.
    [04:25] What sets great business people apart is their ability to learn from mistakes.
    [04:50] Learn from other people’s experiences to sidestep the same pitfalls.
    [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Bill Gates
    Elon Musk
    Mark Zuckerberg

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34. Here’s What Will Replace Content Marketing In 2021 | Ep. #1552

    5 november 2020 · 6 min

    Afspelen
    In episode #1552, we will share our thoughts on what will replace content marketing in 2021. Content marketing involves creating content through video, writing blog posts, and even doing podcasts, but what your audience truly loves is interaction, which non of these channels offer. This is why going live is the future of not just having a captivated audience but generating income too. Tune in to learn more.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What Will Replace Content Marketing in 2021.
    [00:35] Going live on social media: It’s great for selling and people love the interaction.
    [01:48] All the big platforms have live capabilities now.
    [02:17] How much easier going live is: Blog posts take ages.
    [02:50] Chopping up live content and repurposing it.
    [03:11] Your following grows faster if you go live.
    [03:33] That’s it for today.
    [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

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35. How to Build an Audience When You’re Not an Expert | Ep. #1551

    4 november 2020 · 6 min

    Afspelen
    In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How To Build An Audience When You’re Not An Expert.
    [00:50] Documenting your journey along the way.
    [01:50] Using the ‘interviewing other people’ strategy.
    [02:31] How many hugely famous and successful people will say yes to being interviewed.
    [03:08] That’s it for today.
    [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Leveling Up
    Mixergy
    How To Win Friends & Influence People

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36. Our #1 E-Com Strategy for Black Friday 2020 (Hint: Not Discounts) | Ep. #1550

    3 november 2020 · 6 min

    Afspelen
    In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Our Number One E-Commerce Strategy for Black Friday 2020.
    [00:41] Partner with other people in similar spaces and do promotions together.
    [00:52] Examples of how you can collaborate with brands in the same industry.
    [01:17] After promoting your offerings to your list, promote someone else’s.
    [01:32] The value of creating a contest and generating buzz around Black Friday.
    [01:41] Use a tool like KingSumo Giveaways to create a contest and what it allows you to do.
    [02:16] While not many people run contests nowadays, the ones who do it well, see results.
    [02:26] Remember that you might not get it right on the first go, so test them out first.
    [03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    KingSumo Giveaways

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37. How to Make Content Go Viral On Reddit (Without Getting Banned) | Ep. #1549

    2 november 2020 · 6 min

    Afspelen
    In episode #1549, we share how to go viral on Reddit without getting kicked off the platform. It is important to engage in the Reddit communities and threads that are relevant to you and to add value before sharing your own stuff. Tune in to hear how you can create content that people are interested in!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Make Content Go Viral on Reddit Without Getting Banned.
    [00:31] When wanting to go viral, look at the content that is already going viral.
    [00:54] You won’t go viral if you write about topics people don’t care about.
    [01:02] It is important to have realistic expectations – going viral is hard.
    [01:21] Engage with people in the communities and threads that are going viral.
    [01:57] The Reddit community generally doesn’t like people sharing their own stuff.
    [02:21] If you regularly engage with Reddit members, they will help to push your content.
    [02:54] Go in there and add value and contribute to the interaction.
    [03:06] That’s it for today!
    [03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Reddit

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38. How Many Experiments Should You Run? | Ep. #1548

    1 november 2020 · 6 min

    Afspelen
    In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How many experiments you should run.
    [00:34] What do we mean by experiments?
    [01:00] The cadence of testing depends on how big your company is.
    [01:20] The ratio of marketing to business experiments you should run.
    [01:40] Neil suggests doing one experiment a week.
    [02:14] Realizing that testing will produce diminishing returns, and moving on.
    [02:40] How Eric systematizes the testing process in his business.
    [03:31] That’s it for today.
    [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Andrew Chen
    Andreessen Horowitz
    Brian Balfour
    What The Heck is EOS
    Traction

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39. Why Top Marketers Love Risk and Actively Seek It Out | Ep. #1547

    31 oktober 2020 · 8 min

    Afspelen
    In episode #1547, we talk about why the top marketers love risk and actively seek it out. Without risk, there can be no reward, and for some, taking risks becomes addictive simply because of the dopamine rush it produces. In this episode, we talk about some of our favorite entrepreneurs, the risks they have taken, and the amazing places this approach to life has taken them.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why The Top Marketers Love Risk and Actively Seek It Out.
    [00:33] A story about Eric proving how much he loves taking risks.
    [01:20] The rush of taking risks and how it keeps pushing you.
    [02:11] The dopamine rush of gaming and how it is similar to digital marketing.
    [02:29] From affiliate marketing to business and how this process is like a game.
    [03:12] Examples of great digital marketers.
    [03:47] With no risk, there is no reward.
    [04:00] Taking no risk is the biggest risk one can take.
    [05:28] More examples of risk-taking marketers.
    [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Chase Hero on Instagram
    Mark Zuckerberg
    Russel Brunson
    Noah Kagen
    AppSumo

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40. The Hidden Link Between Email Marketing and SEO | Ep. #1546

    30 oktober 2020 · 6 min

    Afspelen
    In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Hidden Link Between Email Marketing and SEO.
    [00:34] Over 200 different factors go into successful SEO.
    [00:55] The importance of brand and people who have reiterated this message.
    [01:19] When people click on emails, it allows them to keep coming back to your site, building your brand.
    [01:50] Google is built by human beings who want to drive engagement metrics up.
    [02:14] The link between emails and YouTube SEO.
    [02:47] If you have traffic coming in from push notifications, you might as well use emails to up your SEO.
    [03:20] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Eric Schmidt Matt Cutts Subscribers.com

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41. 3 Simple Ways to Make Your Webinars More Engaging | Ep. #1545

    29 oktober 2020 · 6 min

    Afspelen
    In episode #1545, you will learn more about webinars and some ways to make them more engaging. Even in 2020, webinars are still a great way to drive sales, so it is super important that you make sure your audiences are captivated the entire time. To hear more, be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 3 Simple Ways to Make Your Webinars More Engaging.
    [00:34] Webinars are still a very effective way to get sales.
    [00:43] Learn more about what webinars actually are.
    [00:55] Ask people questions in the webinar to keep them engaged and get more sales.
    [01:23] Focus less on teaching and more on giving people ‘aha moments’.
    [02:55] Have someone else man the chat during your webinar.
    [03:20] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    ClickFunnels Livestorm
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42. How to Build a Defensible Moat Around Your Income | Ep. #1544

    28 oktober 2020 · 8 min

    Afspelen
    In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – they don’t fall as easily when things go awry. Tune in to hear examples of the kind of moats you can build around your income and business to shield yourself from uncertainty.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Build A Defensible Moat Around Your Income.
    [00:35] What we talk about when we refer to businesses that have a moat.
    [00:58] Examples of what a moat in your business can be.
    [01:19] Over the years, moats have become harder to build but brands still seem to work.
    [01:41] Brands take a long time to build and you have to offer a quality product.
    [02:21] Get people to interact with your brand seven times by going omnichannel.
    [03:00] The importance of diversifying your income to protect yourself and how to do it.
    [04:00] Survey and ask your audience what they need and expand by offering the solution.
    [04:21] Building multiple income streams and making it defensible takes time – so be patient.
    [04:56] A list of things you can do to create defensible moats.
    [05:37] That’s it for today!
    [05:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Warren Buffett
    Charlie Munger
    Coca-Cola
    See’s Candies
    Ubersuggest
    Crazy Egg

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43. What Eric Learned From Spending $60K A Year On Coaching | Ep. #1543

    27 oktober 2020 · 9 min

    Afspelen
    In episode #1543, Eric talks about the money he spends on coaching, and when it is/is not worthwhile. When looking for a coach, find someone you think you can learn from and who you respect, otherwise, you won’t be well-suited to each other. Tune in to learn what role our childhood plays in how we behave in business!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Eric Spends $60 000 A Year On Coaching and What He’s Learned.
    [00:41] When Eric first started investing in coaching and what it helped him do.
    [01:08] Hear about the person he met two years ago who got him interested in coaching again.
    [01:37] Think about hiring a coach when you see that person doing the thing you want to do.
    [02:00] Find out what makes the CEO Whisperer’s approach to coaching unique.
    [02:23] Our behavior and programming in business come from our childhoods.
    [03:00] Why you shouldn’t expect to get a lot of value from every single call/meeting.
    [03:24] Keeping in mind that coaching can involve the slow unwinding of issues.
    [03:57] The feedback Eric got about having to slow down and where his striving comes from.
    [05:16] Why Eric believes that coaching is worth the money and advice for those considering it.
    [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Ronald Reagan
    EO
    YPO
    Brad Feld
    Fred Wilson

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44. How to Gather Priceless Customer Research for Free | Ep. #1542

    26 oktober 2020 · 7 min

    Afspelen
    In episode #1542, we give you a few ways to gather priceless customer research for free! Sound too good to be true? Well it isn’t! From online searches and surveys to simple tools that give you amazing bang for your buck, these methods are guaranteed to give you useful data. Tune into hear our full list of recommendations.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Gather Priceless Customer Research for Free.
    [00:32] What do we mean when we say customer research?
    [00:51] Easy online searches for content around learnings.
    [01:29] Doubling down on the signals that someone important is giving out.
    [02:29] Sending out surveys to your email list.
    [03:25] Tracking the behavior and engagement of groups of users.
    [04:22] Doing what you can for the cheapest price.
    [04:29] That’s it for today!
    [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Typeform
    Crazy Egg
    Hotjar
    Optimizely

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45. Marketing Trends We Are Excited About for Q4 | Ep. #1541

    25 oktober 2020 · 8 min

    Afspelen
    In episode #1541, we talk about the marketing trends that we are most excited about for Q4! From the often-mentioned voice search and paid subscriptions, to stories on LinkedIn and beyond, these trends are worth keeping tabs on. Tune in hear about the things we are looking at that you should be too!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Marketing Trends We Are Excited About for Q4.
    [00:50] Stories on LinkedIn — why this is super exciting!
    [01:40] The rise of voice search and its use for purchases.
    [02:28] Paid newsletters and podcast subscriptions.
    [03:25] Interactive purchases and more, directly through emails!
    [04:40] Great resources to check out for more trends.
    [05:23] That’s pretty much it!
    [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Comscore
    TechCrunch
    Casey Newton
    The Verge
    Ben Thompson
    Agora
    SAM Email
    Bessemer Memos
    Shopify
    The Hustle
    Morning Brew

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46. Our New #1 Instagram Strategy for Growing Brand New Accounts | Ep. #1540

    24 oktober 2020 · 6 min

    Afspelen
    In episode #1540, we share our new, number one Instagram strategy for growing brand new accounts. Growing an Instagram can take a long time, but if you go Live with people who have huge followings, do guest posts on their accounts, or simply comment consistently, you can scale up super fast! Tune in and learn more.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Our New #1 Instagram Strategy for Growing Brand New Accounts.
    [00:35] Going live with other people on Instagram.
    [01:45] Using guest posts to up your follower count.
    [02:18] Living in comments and DMs.
    [03:14] That’s it for today!
    [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Leveling Up
    Yellow Duck
    Restream
    Chris Do
    Anthony Pompliano on Twitter

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47. How to Spot Nightmare Clients Before They Ever Waste Your Time | Ep. #1539

    23 oktober 2020 · 8 min

    Afspelen
    In episode #1539, we talk about how to spot nightmare clients before they ever waste your time. Taking on difficult clients might generate more revenue, but the costs they have on you and your team might start to outweigh the benefits. Tune in today to learn how to avoid taking clients like these on, and how to ditch the ones you have already if you can afford it.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How To Spot Nightmare Clients Before They Ever Waste Your Time.
    [00:30] What do we mean by nightmare clients?
    [01:00] Deflecting nightmare clients early by setting expectations.
    [01:25] The danger of working with energy vampires and how to spot them.
    [01:59] Using lead forms to know whether clients will be the wrong fit.
    [02:56] If you can afford it, get rid of your current nightmare clients.
    [03:30] Being the bigger person and blaming yourself when getting rid of nightmare clients.
    [03:56] Knock-on effects of working with nightmare clients – a demotivated team.
    [05:10] That’s it for today!
    [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

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48. Are TV Ads Still Relevant? | Ep. #1538

    22 oktober 2020 · 7 min

    Afspelen
    In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody else is zigging. For these reasons, running TV ads is a great idea, so tune in and learn more about how to go about it.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Are TV Ads Still Relevant?
    [00:33] Why Neil is about to start running TV ads.
    [00:53] Running a TV ad creates the impression you are a big firm.
    [01:50] If you want to be big, you have to be branded, and branding is priceless.
    [02:10] How much your reach and impressions matter.
    [02:35] Running ads on Hulu, Disney and Roku.
    [02:45] Hit up the channels that rich people typically watch.
    [03:02] While TV could produce results, this is unknown, and testing is expensive.
    [03:34] Consider your level and market before testing TV adverts.
    [03:52] That’s it for today!
    [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Ford
    Hulu
    Oreo
    Coca-Cola
    Disney
    Roku

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49. Do This If Your Facebook Ad Account Gets Banned or Suspended | Ep. #1537

    21 oktober 2020 · 6 min

    Afspelen
    In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to hear some top tips on what to do if you can no longer access your ad account.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Do This If Your Facebook Ad Account Gets Banned or Suspended.
    [00:38] The story of how Eric’s Consulting School ad account got blocked.
    [01:04] Hear what Eric did when his account got suspended.
    [01:39] Why Eric’s method of unblocking his account will not work for everyone.
    [02:01] What you can do to prevent your account from being banned.
    [02:29] When your account gets suspended, people’s jobs are on the line.
    [02:47] Neil’s advice: Create a new account!
    [03:20] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Sam Ovens Sam Ovens’ YouTube Video

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50. How to Write Perfect Cold Emails That Don’t Get Ignored | Ep. #1536

    20 oktober 2020 · 7 min

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    In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored.
    [00:35] Hear about the cold email Neil just received.
    [01:06] The cold email subject lines that Neil believes do really well.
    [01:26] Eric’s take on the subject lines that stand out.
    [02:28] Neil and Eric’s experience cold emailing Zynga.
    [02:51] Hear Neil’s experience of sending a cold email that turned into an ‘issue.’
    [04:00] The body of your email has to match the catchy title.
    [03:20] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Nathan Latka Zynga Poker
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