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1. #1 Marketing Skill That Will Get You Hired in 2021 (Hint: Not SEO or PPC) | Ep. #1535

   19 oktober 2020 · 7 min

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   In episode #1535, we give you the one marketing skill that will get you hired in 2020 – and it is not SEO or PPC! As Andrew Chen famously said, “All marketing channels eventually go to shit.” This means that if you still want to get seen, you need to start thinking more creatively! Tune in to hear more!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: 1 Marketing Skill That Will Get You Hired in 2021.
   [00:38] Creativity is the number one skill that will get you hired!
   [00:48] Our marketing channels ‘eventually go to shit,’ so success requires creativity.
   [01:18] Russel Brunson’s MP3 player strategy as an example of creative marketing.
   [01:30] Neil’s creative branding strategy that is using the TV commercial format.
   [02:02] Getting around ‘banner blindness’ by keeping things fresh.
   [02:39] How Eric and his team got more creative in their Consulting School program.
   [03:10] The need for more truly creative people and what skills they should have.
   [03:35] Knowledge of execution will take your value one step further.
   [03:56] Iterating quickly, a common discussion in Eric’s Consulting School program.
   [04:24] That’s it for today!
   [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Andrew Chen
   Russel Brunson
   Facebook Ad Library

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2. How to Get Clients in Today's Environment | Ep. #1534

   18 oktober 2020 · 8 min

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   In episode #1534, we discuss how to get clients in today’s environment. The best thing you can do is to approach prospective clients with step-by-step solutions that require zero effort on their part and be willing to do some free work at first. Tune in to hear how Loom videos can help you land the next deal!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Get Clients in Today’s Environment.
   [00:30] We talk about clients for your agency or any type of service-based business.
   [01:01] Look for recently funded companies in your space and see how you can help them.
   [01:31] Use tools like predictleads.com to see when new staff members come on board.
   [02:12] Go to people with solutions and offer to work for free at first.
   [02:40] Show people how you will fix their problem and be self-sufficient when you do it.
   [03:14] Make Loom videos for prospective clients to give them a sense of who you are.
   [04:02] Make the most of the networking opportunities in the context of virtual events.
   [04:22] Why you should not consider partnering up with other agencies or similar businesses.
   [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Crunchbase
   predictleads.com
   loom.com
   Predictable Revenue
   hunter.io

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   What should we talk about next? Please let us know in the comments below
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   Neilpatel.com

   Quick Sprout
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   See omnystudio.com/listener for privacy information.

3. How to Find Lower Cost Engineers | Ep. #1533

   17 oktober 2020 · 6 min

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   In episode #1533, Neil and Eric provide some intel on how to find lower-cost engineers. They talk about what lower-cost means to them and why you shouldn’t compromise on quality. We also hear their experiences of some of the well and lesser-known talent marketplaces. To learn more about how to find great developers for pennies on the dollar, tune in today!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How To Find Lower Cost Engineers.
   [00:34] What Neil and Eric mean by ‘lower-cost engineers.’
   [00:58] Eric’s experience with Support Shepard, a platform with a strong vetting process.
   [01:44] How using Net Solutions has worked for Neil and Eric over the years.
   [02:05] Net Solutions versus Support Shepard: When to use each platform.
   [02:18] Some other talent marketplaces, including Upwork and Toptal.
   [02:59] The story of how Eric found one of his best WordPress developers.
   [03:30] That’s it for today!
   [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Support Shepard
   Net Solutions
   Sameer Jain
   Upwork
   Toptal
   We Work Remotely
   CodePen

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4. 7 Laws of Podcasting | Ep. #1532

   16 oktober 2020 · 8 min

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   In episode #1532, Neil and Eric dive into the seven laws of podcasting. With the medium growing and offering more opportunities than ever, now is the time to get in. We hear about the importance of consistency, repurposing content, and asking for ratings. For this, and a whole lot more, tune in today!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Seven Laws of Podcasting.
   [00:32] How long Eric and Neil have been podcasting for.
   [01:18] Law 1: Be consistent, consistently.
   [01:47] Law 2: Have a lot of content to get more listens.
   [02:16] Law 3: Repurpose content across channels.
   [03:01] Law 4: Do keyword research, no matter the topic.
   [03:13] Law 5: Pay attention to your audio quality and make use of a mixer and a good mic.
   [04:12] Law 6: Always ask your audience for ratings.
   [04:33] Law 7: Stay on top of your numbers, particularly retention.
   [05:30] That’s it for today!
   [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   ‎The Joe Rogan Experience
   Entrepreneurs on Fire with John Lee Dumas
   Repurpose House
   Focusrite
   Chartable

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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

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   Twitter @ericosiu

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   See omnystudio.com/listener for privacy information.

5. 7 Business Lessons From Instagram Launching 'Reels' | Ep. #1531

   15 oktober 2020 · 8 min

   Afspelen
   In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Seven Business Lessons from Instagram Launching Reels.
   [00:30] Currently, there is an ongoing battle against TikTok.
   [00:56] Instagram, owned by Facebook, is copying the concept of TikTik.
   [01:03] Despite popular belief, it is not illegal or even in poor taste to copy others.
   [01:22] Don’t expect every launch to be a success, and keep trying new things.
   [01:45] When you launch, launch with a fanfare and make sure to market correctly.
   [02:20] Create buzz and noise around your offer before you launch.
   [03:05] How Mark Zuckerberg got TikTok to be scrutinized and gain more traction for Reels.
   [03:21] A key business philosophy: if you can’t build it, crush it, or buy it!
   [04:05] Know when something is not working and take it off the market quickly.
   [04:49] That’s it for today!
   [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   TikTok
   Instagram Reels
   Mark Zuckerberg
   Snapchat
   Apple

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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

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   See omnystudio.com/listener for privacy information.

6. How to Generate Content Ideas For Long Form Articles | Ep. #1529

   14 oktober 2020 · 6 min

   Afspelen
   In episode #1529, we talk about how to generate content ideas for long-form articles! Blogging is not dead, so do not ignore this potential traffic, it is still a great way to help users and build your business. Tune in to hear about the best ways to come up with ideas, from brainstorming to stealing!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Generate Content Ideas for Long-Form Articles.
   [00:31] Why are long-form articles worth your time and energy?
   [01:02] Finding the topics that are hot right now to write about.
   [01:39] The process of discovering what your competitors are doing and stealing their traffic.
   [02:40] Brainstorming with your team for new ideas and content creation.
   [03:46] That’s it for today!
   [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Backlinko
   Exploding Topics
   Ahrefs
   Ubersuggest

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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

   Quick Sprout
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   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

7. How We've Been using Community's SMS As Another Marketing Channel | Ep. #1530

   13 oktober 2020 · 8 min

   Afspelen
   In episode #1530, we talk about how you can benefit from using Community’s texting features. Personalized, automated texting helps you to build a community that you can speak directly to and makes people feel like they know you personally. Tune in to hear about the high open and click rates of text messaging!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How We’ve Been Using the SMS Features of Community.com As Another Marketing Channel.
   [00:41] Have you noticed how we sometimes invite you to text us on the podcast?
   [01:01] Community allows you to have text-based communication with people.
   [01:11] Personalization, automation, and other features that Community offers.
   [01:30] Hear how you can use texting to speak to a specific group of people directly.
   [02:05] We are creating a community by telling people what we are going to do.
   [02:30] Remember: your open and click rates with text messaging is much higher.
   [02:53] Thoughts on how long it will be before the channel gets regulated.
   [03:33] Neils talks about the high volume of spam he has been getting lately.
   [04:39] Be careful not to get spammy by sending multiple messages.
   [05:10] That’s it for today!
   [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   community.com
   Ashton Kutcher
   Diddy

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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

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   See omnystudio.com/listener for privacy information.

8. Tools To Help With Instagram Growth | Ep. #1528

   12 oktober 2020 · 6 min

   Afspelen
   In episode #1528, we share a couple of tools to help with Instagram growth! From Canva and Ingramer to Social Blade and Tensor Social, these are the things you want in your arsenal! Tune in to hear about how to boost your growth and engagement quickly and easily!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: A Couple of Tools to Help with Instagram Growth.
   [00:31] The power of Tensor Social for social media insights and finding relevant accounts.
   [01:19] Utilizing Canva to create amazing carousels that boost engagement.
   [01:47] Tags matter — Ingramer can help you find the best ones.
   [02:25] Spying on your competition with Social Blade!
   [02:52] Scheduling and analytics with Facebook Creator Studio and Ad Library.
   [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Tensor Social
   Canva
   Ingramer
   Social Blade
   Facebook Creator Studio
   Sprout Social
   Sendible
   Facebook Ad Library

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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

   Quick Sprout
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   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

9. The Unemployment Stimulus Is Making It Hard To Hire Employees - Here's What To Do | Ep. #1527

   11 oktober 2020 · 7 min

   Afspelen
   In episode #1527, we talk about the unemployment stimulus that is making it harder to hire employees right now, and what you can do about it! During the pandemic, the American government and others around the world have started to dish out unemployment checks to support those in need. In some cases this may create a disincentive for people to find employment. Tune in to hear how to navigate this tricky terrain!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Unemployment Stimulus Making it Harder to Hire Employees.
   [00:34] What is happening around the world right now with unemployment checks.
   [01:18] The right kind of people still want to work in this climate!
   [01:37] Looking for people who have proven themselves before.
   [01:52] Marketing is about storytelling — let them know the plan for the long term.
   [02:46] The ethics around stimulus checks and the responsibility to find work if possible.
   [02:57] Short term thinking and the stupidity of turning down a good work opportunity.
   [03:45] That is it for today!
   [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
   Links Mentioned in Today’s Episode: Lees meer

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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

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   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

10. Should You Boost Your Ads Or Just Use The Ad Manager? | Ep. #1526

    10 oktober 2020 · 7 min

    Afspelen
    In episode #1526, we discuss whether you should boost your content or use Ads Manager. If you lack time, resources, or experience, boosting your content is going to be far simpler. However, for more complex functions, you will need to use Ads Manager. Tune in to hear which one is right for you!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Should You Boost Your Ads or Just Use the Ads Manager?
    [00:38] Boosting ads is a Facebook feature that allows you to promote content.
    [00:59] Using Ads Manager involves going to a separate section and doing things manually.
    [01:14] It is far simpler to boost ads initially than to use Ads Manager, which is complex.
    [01:23] If you lack the time and resources to hire someone, use boost around your area.
    [01:45] Ads Manager allows you to get more specific and advanced, thus a better ROI.
    [02:31] Establish and implement a framework according to which to boost your content.
    [03:24] For conversion-related things, you might need to use Ads Manager.
    [03:50] That’s it for today!
    [03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Facebook Ads Manager

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    Neilpatel.com

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11. 7 Simple Facebook Ad Hacks For The Rest of 2020 | Ep. #1525

    9 oktober 2020 · 9 min

    Afspelen
    In episode #1425, we share seven simple Facebook ad hacks that will still work well for the rest of 2020. One of the best sources of inspiration are platforms like Facebook Ad Library or Adbeat, and keep ads interesting by rotating them frequently. Tune in to hear how you can make your cold traffic warm!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Simple Facebook Ad Hack for the Rest of 2020.
    [00:33] Implement the set-it-and-forget-it-retargeting strategy.
    [01:12] Why you should go for the reach objective rather than the conversion objective.
    [01:34] Remember to do audience swops – it’s an easy way of expanding your audience.
    [02:02] Hear an example of how the boomerang ad can be utilized.
    [02:43] Make the cold ad traffic warm by sending them to educational content first.
    [03:14] Draw inspiration from other sources like the Facebook Ad Library and Adbeat.
    [03:38] Get into the habit of creating files with content where you can get ideas from.
    [04:11] When people leave before buying, show them to a marketing video about the offer.
    [04:45] Rotate your ads to keep them fresh, even an older one that converted well in the past.
    [05:44] That’s it for today!
    [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Click Funnels
    Russell Brunson
    Adbeat
    swiped.co

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    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

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    Neilpatel.com

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    See omnystudio.com/listener for privacy information.

12. How to Hire Good Freelancers from Fiverr and Upwork | Ep. #1524

    8 oktober 2020 · 7 min

    Afspelen
    In episode #1524, we share how to find the best freelancers for the job. Test out a handful of people at the same time by giving them the same test and seeing how they fare, communicate with you, and fit in with your team. Tune in to hear why you want to stick to a specific framework for hiring!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Hire Good Freelancers from Fiverr and Upwork.
    [00:39] Look at people’s ratings and whether they have done relevant projects.
    [00:50] Test out three or four people at the same time and choose the best one.
    [01:29] It is easy to run into sketchy issues like people who outsource to others.
    [02:03] Doing a test run is the only way to know the quality of their work and if they will fit in.
    [02:31] If you are evaluating multiple candidates, ensure that you supply the same test.
    [02:55] The book Who has a scorecard that is a great tool for hiring people.
    [03:27] The value of following a specific framework when it comes to hiring.
    [03:57] Remember: Hiring is the key to success because employees are everything.
    [04:03] That’s it for today!
    [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Fiverr
    Upwork
    Who

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    What should we talk about next? Please let us know in the comments below
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13. How to Use Calculators and Quizzes to Skyrocket Leads with Randy Rayess, Co-Founder of Outgrow

    7 oktober 2020 · 25 min

    Afspelen
    In this special episode, we talk to Randy Rayess, the Co-Founder of Outgrow! Outgrow is a platform that allows marketers to build and launch interactive calculators to boost customer engagement for higher conversions! In our conversation, we talk about the benefits of the tools that Outgrow provides and the different ways they can be used. We also get into some of the important numbers and data from the company, the marketing channels they utilize, and a whole lot more, so tune in to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Power of Interactive Content and Calculators with Randy Rayess.
    [01:25] How Outgrow works, the service they provide, and how they make money.
    [02:12] The business model at the company and some of their interesting statistics.
    [03:56] Why people should use calculators — adding this tool to your business.
    [05:31] The case studies that Outgrow have conducted and the data they have collected.
    [07:20] Getting started with Outgrow; implementing this versatile tool!
    [09:28] Examples of the different tools that suit specific business and applications.
    [11:25] Ways to promote interactive content — how Outgrow helps with this too!
    [13:27] Marketing strategies and tools that have been working well for Outgrow.
    [15:09] Outgrow's channels that experience the most customer traffic.
    [16:29] The team numbers at Outgrow currently.
    [16:40] The best business advice that Randy has ever received!
    [17:42] How Randy has gone about building a good company culture.
    [19:32] The app that Randy has found the most useful recently!
    [20:12] Randy's favorite marketing tool and where he draws inspiration from currently.
    [20:54] A final book recommendation from Randy and how to connect with him and Outgrow.
    [21:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Outgrow
    Randy Rayess on LinkedIn
    Randy Rayess on Twitter
    Ran…

14. How to Prevent Problems in Your Business Before They Happen | Ep. #1523

    6 oktober 2020 · 8 min

    Afspelen
    In episode #1523, we give you the most important tips for avoiding problems in your business. Your business needs to become a self-sufficient entity that is not dependent on just one person. To this end, it is important to create processes for the things that work and to document the things that do not, so that it can be applied by anyone entering the organization. Tune in to hear how implementing an operating system will help you get a grip on your company!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Prevent Problems in Your Business Before They Happen.
    [00:31] In the early days of business, it feels like you are constantly putting out fires.
    [00:42] When you only attend to the urgent, you neglect what is important.
    [01:05] Create processes for the successful ways of scaling your marketing.
    [01:18] For things that do not work, collect the data for why it didn’t work.
    [01:49] When your business starts growing, follow an operating system like Traction.
    [02:24] An operating system will teach you how to set a cadence for your company each week.
    [02:56] It is about identifying long-term issues and putting solutions in place.
    [03:25] Ask yourself each quarter what you should stop, start, and keep doing.
    [03:49] The importance of making your business defensible.
    [04:08] Try to learn from the mistakes that others have made by reading business books.
    [04:50] Learn from CEO interviews or by joining peer groups.
    [05:24] That’s it for today!
    [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Traction
    Scaling Up
    3HAG WAY
    Elon Musk
    YPO
    Vistage

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    Learn more ab…

15. #1 Way to Grow Your Instagram Following | Ep. #1522

    5 oktober 2020 · 6 min

    Afspelen
    In episode #1522, Neil and Eric share their number one way to grow your Instagram following. You will hear about the importance of collaboration and leveraging the audiences of other influencers in the space. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Number One Way to Grow Your Instagram Following.
    [00:44] Neil’s Instagram growth tip – Go live with other popular people on the platform.
    [01:26] Collaboration is the key to growth on any platform.
    [01:44] How engaging with influencers has helped Eric grow his page.
    [02:47] That’s it for today!
    [02:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

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16. #1 Way to Scale Your Marketing | Ep. #1521

    4 oktober 2020 · 7 min

    Afspelen
    In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Number One Way to Scale Your Marketing.
    [00:37] Eric’s scaling tip – Look at what the big companies are doing around culture.
    [01:05] The link between good culture, marketing, and scaling.
    [01:55] A team of very good marketers is still better than one outstanding individual.
    [02:35] Neil’s scaling tip – Make processes around things that are working.
    [03:09] Break down the things that don’t work and lessons learned.
    [03:47] Get the mundane stuff in order.
    [03:57] Resources to learn about scaling.
    [04:31] That’s it for today!
    [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Marie Poulin
    Delivering Happiness
    Tony Hsieh
    Zappos

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17. 7 Brutal SEO Truths | Ep. #1520

    3 oktober 2020 · 6 min

    Afspelen
    In episode #1520, we share seven brutal SEO truths! In the ever-changing world of search engine optimization, there are certain rules that can help you stay ahead of the game. One of these is that it takes constant work and adjustments! Tune in to hear about omnichannel approaches, long-term mindsets, and more.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Brutal SEO Truths.
    [00:31] The SEO game never ends — you have to constantly update your content.
    [00:54] A long-term mindset is vitally important for success in SEO!
    [01:16] Content is king and the main tool for ranking higher.
    [01:32] SEO is not free, time, money, and other expenses.
    [01:50] Pay per click always converts better than SEO!
    [02:16] Tomorrow is unknown and there are constant fluctuations in the space.
    [02:48] Do not rely on SEO completely — go omnichannel for real success.
    [03:11] That’s it for today!
    [03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

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18. What Type of People Make the Best Marketers | Ep. #1519

    2 oktober 2020 · 9 min

    Afspelen
    In episode #1519, we talk about the type of people that make the best marketers. Continuing our journey into helping you build the best team of marketers that you can, we are highlighting the qualities that you should watch out for during interviews, trial runs and in your business in general. Tune in to hear about player-coaches, numbness to losing and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What Type of People Make the Best Marketers.
    [00:32] The qualities that are common to amazing marketers.
    [00:55] The centrality of a growth mindset for the role of a marketer.
    [01:19] The player-coach mentality; finding people who work hard and also educate.
    [01:38] Side-projects are your friend and can translate well into the main business!
    [02:04] The importance of creativity and how this plays out with customers.
    [02:55] Research, learning and analytics — beating out the competition from different sectors.
    [04:06] Developing a numbness to losing in order to have staying power in the marketing game.
    [05:06] Finding persistent players who can accumulate marginal gains.
    [05:38] The value of coachable team members — taking feedback and involving a coach.
    [06:47] That’s it for today!
    [06:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    MarketerHire

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19. The 2020 Way to Hire Marketers | Ep. #1518

    1 oktober 2020 · 8 min

    Afspelen
    In episode #1518, we share the 2020 way to hire marketers! During this unusual year, where so much seems to be happening all the time, you need the right strategies to make sure the best marketers can join your team. Tune in to hear about the ways we suggest to test and then sign new members for your company!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The 2020 Way to Hire Marketers.
    [00:31] With so much going on this year, you need a good way to hire!
    [00:50] Test new people as contractors and then hire those working well.
    [01:28] The most common question we receive in our businesses.
    [01:57] Using the helpful services provided by MarketerHire by SupportShepherd!
    [02:49] Effective ways to use LinkedIn to find the best people.
    [03:24] Hire early and test quickly — actions speak louder than words.
    [03:55] Where the rubber meets the road; getting employees to do the work.
    [04:52] That is it for today!
    [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    MarketerHire
    SupportShepherd
    UpWork
    Basecamp

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20. How To Scale Your Offer With Ravi Abuvala From Scaling With Systems

    30 september 2020 · 27 min

    Afspelen
    In this special episode we chat with Ravi Abuvala, the Chief Scaling Officer at Scaling with Systems! Scaling with Systems is a firm that helps other companies to scale to multiple seven-figures, with the help of virtual assistants, automation and great systems. In our conversation today, we hear from Ravi about the beginnings of the business, how they typically help their clients, and some of the case studies that show the efficacy of their work. Ravi also shares some tips for young businesses and talks about his huge passion for lead generation. Tune in to hear about it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Scaling with Systems with Ravi Abuvala.
    [01:13] What Scaling with Systems does and examples of the types of clients they help.
    [01:57] A recent anecdote that exemplifies Ravi's work and his approach to scaling.
    [04:06] Crafting the offer and scaling — the most common focus for the company.
    [05:02] Ravi's tips for businesses just starting out around PMF.
    [06:49] The company's case study 'Zero to 3 Million in 2 Years'.
    [08:18] Ravi's thoughts on virtual assistants and the ones they work with.
    [10:22] The roles that Ravi sees as the best fit for virtual assistants.
    [11:58] The systems at Scaling with Systems! The importance of the seven-hour rule.
    [13:39] Lead generation at the company and Ravi's deep connection to this part of the business.
    [14:40] The team setup at Scaling with Systems and the different roles they employ.
    [15:55] Pricing for customers and Ravi's philosophy towards the packages they offer.
    [17:10] Revenue numbers to aim for and the best time to systematize in this way.
    [18:00] Marketing strategies that have Ravi excited right now — underlining the seven-hour rule!
    [20:01] The software tools that have helped Ravi the most recently; Plecto and Close.
    [21:30] Ravi's favorite business book: The Slight Edge.
    [22:29] Connecting with Ravi and taking advantage of some of his great offers!
    [23:19] To stay updated with events and learn more… Lees meer

21. The Role of Marketing Has Changed (Here's How) | Ep. #1517

    29 september 2020 · 7 min

    Afspelen
    The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How The Role of Marketing Has Changed.
    [00:43] Old ways of marketing that were outbound and focused on alignment.
    [01:33] Before, there were not many channels, compared with the current amount.
    [02:51] Learning to wear multiple hats to succeed in the current landscape.
    [02:21] Comparing the strategies Facebook and TikTok used to grow at different times.
    [02:40] Marketing used to target individuals, now it targets entire accounts.
    [03:06] Tapping into dynamic retargeting to stay top of mind.
    [03:28] Understand how to use all channels together if you want to do well.
    [04:00] Modern marketers have to understand technology and marketing stacks.
    [04:28] That’s it for today!
    [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    David Lewis
    Facebook
    YouTube
    LinkedIn
    Reddit
    Pinterest
    Snapchat
    TikTok
    Google Ads
    Taboola
    Outbrain
    Coca-Cola

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22. A Lebron James Card Sold For $1.8M (And How It Applies to Marketing) | Ep. #1516

    28 september 2020 · 7 min

    Afspelen
    In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing.
    [00:47] There is a resurgence in basketball and Pokemon cards at the moment.
    [01:18] If more people talk about something, prices for it will rise.
    [01:32] Cards can be thought about as art, which people pay insane prices for.
    [02:10] Understanding the scarcity mentality and how scarce things fetch high prices.
    [02:51] How to capitalize on the card trend with blog posts and card selling.
    [02:50] Beware that rapid rises in value also come with rapid decreases.
    [03:14] Increasing the value of your product or service by getting influencers on board.
    [04:00] Remembering trends are subjective and how to capitalize on them.
    [04:27] The rise in SEO versus social media marketing.
    [04:42] That’s it for today!
    [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Michael Jordan
    Kobe Bryant on Instagram
    LeBron James
    Pokémon
    Yu-Gi-Oh!
    Single Grain
    Louis Vuitton
    Google Trends

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23. 7 Content Tools That Will Make You Shine | Ep. #1515

    27 september 2020 · 7 min

    Afspelen
    In episode #1515 we share seven content tools that will make you shine. If you are a content creator and you spend a lot of your time making videos, writing blogs, or doing presentations on video calls, you will want to hear these tools that help with workflow automation, visual effects, translation, and more. Tune in and hear what we have to offer you today.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Content Tools that will Make You Shine.
    [00:42] Jazzing up your presentations and video calls with the Mmhmm app.
    [01:35] Seeing where you are losing traffic using ClickFlow’s Content Decay tool.
    [01:59] Scheduling your content using CoSchedule.
    [02:18] Growing your blog by translating it into different languages using Polylang.
    [02:32] Automating your content creation workflow in Zapier.
    [03:09] Leveraging all the networks out there for your videos using Restream.
    [03:28] Airtable: Build Excel spreadsheets on steroids.
    [04:13] That’s it for today!
    [04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Mmhmm
    Phil Libin
    Evernote
    ClickFlow
    CoSchedule
    Polylang
    Zapier
    Restream
    Airtable

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24. Why You Should Think Like a Businessperson (not an entrepreneur) | Ep. #1514

    26 september 2020 · 7 min

    Afspelen
    In episode #1514, we tell you why you should think like a businessperson and not an entrepreneur. While many people call themselves entrepreneurs, most of them are actually businesspeople, and so it would benefit them to think like the latter. Tune in to find out more.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why You Should Think Like A Businessperson and Not An Entrepreneur.
    [00:30] The distinction between entrepreneurs and businesspeople.
    [01:36] Thinking about financial impact versus dreaming up big ideas.
    [02:07] Do not stress about truly innovating, rather use existing business models.
    [03:22] Follow the best investors like Warren Buffet who just buy things that work.
    [04:04] Being the next Elon Musk requires living his lifestyle, which is not easy.
    [04:30] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Jim McKelvey
    Square
    SpaceX
    Tesla
    The Boring Company
    Elon Musk
    KissMetrics
    Howard Schultz
    Warren Buffett
    See’s Candies

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25. 7 Tools to Grow Your Traffic | Ep. #1513

    25 september 2020 · 6 min

    Afspelen
    In episode #1513, we share seven tools that will help you grow your traffic. When trying to ramp up your traffic, whether it be on YouTube, Facebook, Instagram, WordPress, or your website, it is all about using insights to optimize your marketing. Tune in today and learn the best tools to do this, whatever your platform of choice.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Tools to Grow Your Traffic.
    [00:32] Traffic insights using ClickFlow and their Content Decay feature.
    [00:52] TubeBuddy and VidIQ, two tools for driving YouTube traffic.
    [01:23] Ad insights and driving conversions with Facebook Ad Library.
    [01:44] Doing keyword research using Ubersuggest, which has a free version.
    [02:15] Check out Wordpress’s Rank Math SEO plugin.
    [02:32] Implementing Ingramer’s functionality for finding the best Instagram tags.
    [03:00] Facebook Messenger, email, and text-based marketing with ManyChat.
    [03:21] That’s it for today!
    [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    TubeBuddy
    VidIQ
    ClickFlow
    Facebook Ad Library
    Ubersuggest
    Ingramer
    ManyChat
    Rank Math

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26. 7 Tools to Grow Your SaaS Company | Ep. #1512

    24 september 2020 · 7 min

    Afspelen
    In episode #1512, you’ll hear about seven tools you can use to grow your SaaS company from us. Whether you’re working B2B or B2C, having the best tools for note-taking, A/B testing, decreasing churn, sales coaching, and more will help your SaaS company grow faster. Tune in to hear about the wonders of tools like ProductBoard, Gong, and Recurly.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Tools to Grow Your SaaS Company.
    [00:30] Using Notion as a daily to-do list and note taking tool.
    [01:03] Pick up any A/B testing tool such as VWO, Optimizely, or CrazyEgg.
    [01:25] Metrics and revenue operations with Stripe, Baremetrics, and Profitwell.
    [01:52] Lifting conversions using Convertly which offers many integrations.
    [02:27] B2B sales coaching with the help of Gong and Chorus.
    [02:56] Decreasing churn and increasing sales using chat tools like Drift and Intercom.
    [03:19] ProductBoard for customer development and product roadmap development.
    [03:56] That’s it for today!
    [03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Notion
    VWO
    Optimizely
    CrazyEgg
    Stripe
    ProfitWell
    Baremetrics
    ConvertKit
    Recurly
    Gong
    Chorus
    Drift
    Intercom
    ProductBoard
    Sekoya

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27. Clickfunnels CMO John Parkes Reveals Key Marketing Hacks That Scaled Them Past $150M Revenue

    23 september 2020 · 41 min

    Afspelen
    In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes.
    [01:24] John's background and how he ended up in his current role.
    [02:21] The steps that led to John getting into the world of traffic.
    [03:10] ClickFunnel's revenue numbers and the effect of the pandemic.
    [03:39] The free trial and array of resources you can find on the ClickFunnels website.
    [04:11] New strategies that John and his team are trying out currently.
    [05:54] Which of Russel Brunson's three books to start with!
    [06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term.
    [07:29] The tools and frameworks that keep things rolling at ClickFunnels.
    [09:22] The challenge funnels that John and his team are currently offering clients.
    [12:15] Projects that ClickFunnel experiment with — some work and some do not!
    [13:51] Recent steps that the company has taken to up-sell their customers.
    [15:00] The collection of courses at ClickFunnels and how much it has grown.
    [15:51] John's 'set it and forget it' formula for retargeting ads on Facebook.
    [18:43] The little hack that John has recently implemented for Facebook ads!
    [19:54] Methods for recycling older ads that were successful in the past.
    [20:57] The components of the operating system of the ClickFunnels marketing team!
    [23:35] Important parts of the marketing stack at the company.
    [25:56] The two biggest… Lees meer

28. 7 Tools to Grow Your Agency | Ep. #1511

    22 september 2020 · 7 min

    Afspelen
    In episode #1511, we give you seven tools you can use to grow your agency! We cover all the best apps we use ourselves that help us make media reports, build spreadsheets, manage content production, boost closing rates, create actionable analytics, and a whole lot more. Tune in and hear about the wonders of tools like Google Data Studio, Salesforce, and Asana, and how they can help you take your agency to the next level!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Tools to Grow Your Agency.
    [00:30] Using Supermetrics, the best and most easy to use tool for reporting on paid media.
    [00:52] Dealing with sales, new leads, and new customers using Salesforce.
    [01:18] Building spreadsheets with superpowers using Airtable.
    [01:48] Using a scheduling software like ScheduleOnce to boost your closing rates.
    [02:04] Asana or Basecamp for project management; use one and be consistent!
    [02:24] Creating actionable analytics using Google Data Studio.
    [02:57] Enjoying the workflow automation functionality provided by Zapier.
    [03:45] That’s it for today!
    [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Supermetrics
    Salesforce
    Airtable
    ScheduleOnce
    Asana
    Basecamp
    Google Data Studio
    Zapier

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29. The Best B2B LinkedIn Marketing Strategies | Ep. #1510

    21 september 2020 · 7 min

    Afspelen
    In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy.
    [00:42] How carousels work and the value of posting them for building organic traffic.
    [01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats.
    [01:34] Put a link to your post in the first comment, not the post itself.
    [01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function.
    [02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits.
    [02:52] Making groups for your target audience in your region and networking in them.
    [03:29] Using LinkedIn’s events feature to connect with your contacts.
    [03:45] Start running LinkedIn ads if you know your audience’s LTV.
    [04:17] That’s it for today!
    [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    ClickFlow

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30. Should You Go to War With a Larger Company | Ep. #1509

    20 september 2020 · 6 min

    Afspelen
    In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: If You Should Go to War with A Larger Company.
    [00:30] Fortnite went all out against Apple by adding in-app payments and discounts.
    [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc.
    [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company.
    [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win.
    [03:12] The significance of the discount Fortnite users have been given.
    [03:49] That’s it for today!
    [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Fortnite
    Apple
    Android
    Basecamp
    HEY

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31. Why Word of Mouth Is Becoming More Important | Ep. #1508

    19 september 2020 · 7 min

    Afspelen
    In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Word of Mouth is Becoming More Important.
    [00:35] What word of mouth is and some examples of companies that get spoken about a lot.
    [01:11] Key findings about word of mouth from a Reforge article.
    [01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email.
    [01:45] Companies like Google are changing advertising, leaving a window for word of mouth.
    [02:17] If you have good word of mouth marketing, you’ve built a good product.
    [02:57] Build a brand first and then build products and services around it.
    [04:20] That’s it for today!
    [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Amazon
    Apple
    'The Word of Mouth Coefficient'
    Google
    Kylie Jenner on Instagram
    Gary V
    Anthony Pompliano on Twitter
    Dave Perell
    WhatsApp

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32. Why Marketers Should Think Like Investors | Ep. #1507

    18 september 2020 · 9 min

    Afspelen
    In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Marketers Should Think Like Investors.
    [00:34] Find out which two books will help you think like an investor.
    [01:08] Investors go after huge TAMs (total addressable markets) and you should too!
    [01:52] Why email service providers are far bigger than SEO tools.
    [02:19] Focus on delivering a good customer experience rather than making quick cash.
    [03:25] Like Jeff Bezos, you have to have a long-term outlook on things.
    [04:08] Wall Street is incentivized to look at results from a quarterly perspective.
    [04:28] Make things easier by cultivating a long-term relationship and business outlook.
    [05:16] Just look at this podcast – we’ve focused on offering a good experience over time.
    [05:42] That’s it for today!
    [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    The Tao of Charlie Munger
    The Tao of Warren Buffett
    Ubersuggest
    SEMrush
    Ahrefs
    Mailchimp
    HubSpot
    Jeff Bezos
    Blue Origin
    AWS

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33. What You Should Keep Doing as a Marketer | Ep. #1506

    16 september 2020 · 8 min

    Afspelen
    In episode #1506, we tell you what to keep doing to be successful in the marketing space. Whatever you are doing that is driving results right now, keep going that and find ways to double down. Tune in to hear why you should keep experimenting with new ideas to keep ahead in the forever-changing world of marketing!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Should Keep Doing As A Marketer.
    [00:36] Why you must keep creating content consistently for a long time.
    [01:01] Keep doing whatever is working for you and double down on it.
    [01:21] As a manager, remember to also focus on the problems your team is experiencing.
    [01:55] When you care for people, the best ones will stay longer and perform better.
    [02:12] Keep experimenting because what works now might not work later.
    [03:04] The importance of having strong opinions but being willing to change your mind.
    [03:24] Keep in touch with people on a personal level and keep networking.
    [04:21] Always continue to learn through articles, networking events, conferences, etc.
    [04:42] That’s it for today!
    [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Kissmetrics
    Andreessen Horowitz
    The Jordan Harbinger Show
    Jordan Harbinger Free Course

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34. What You Should Stop Doing as a Marketer | Ep. #1505

    15 september 2020 · 9 min

    Afspelen
    In episode #1505, we share what you should stop doing to become a better marketer. Once you have reached some level of success, be sure to build out your team so that you can scale your business. Tune in to hear why you should quit micromanaging people and being cheap when it comes to hiring talent!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Should Stop Doing As A Marketer.
    [00:39] While you should try new things, don’t try every tactic under the sun.
    [01:17] Why it is imperative that you only have one north star – one goal.
    [02:05] Advance beyond being a top performer by scaling and building a team.
    [03:11] Stop micromanaging your team and hiring people that need to be micromanaged.
    [03:53] The high price of being cheap when it comes to hiring people.
    [04:40] Why you should exchange your long-term goals for short-term ones.
    [05:32] Short-term tactics will help you achieve your long-term strategy.
    [05:58] That’s it for today!
    [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Tribal Leadership

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35. What You Should Start Doing as a Marketer | Ep. #1504

    14 september 2020 · 8 min

    Afspelen
    In episode #1504, we discuss the most important things you should start doing as a marketer. The key is to keep testing and experimenting with new things and to stay at the cutting edge by surrounding yourself with others in the marketing space. Tune in to hear how making time for strategizing and thinking can be a powerful investment!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Should Start Doing As A Marketer.
    [00:47] The value of going live once a week and testing new channels.
    [01:10] Why you have to constantly try new things to keep improving.
    [01:26] Hear about sprouting your content and an example of how it can be done.
    [02:11] Sprouting is a way of getting the most out of your efforts.
    [02:30] The best marketers read the top marketing blogs for at least an hour a week.
    [03:04] Create or join a peer group or community such as a mastermind.
    [04:09] Avoid drowning yourself in too much but keep learning and experimenting.
    [04:26] The importance of blocking time out to strategize and think about things.
    [05:06] That’s it for today!
    [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Vistage
    Entrepreneur’s Organization (EO)
    YPO
    Fortnite
    Apple
    TikTok

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36. Why This Little-Known Trend Reveals the Future of Digital Marketing | Ep. #1503

    13 september 2020 · 7 min

    Afspelen
    In episode #1503, we talk about the little-known trend that is revealing the future of digital marketing! There has been a steady rise in the use of voice tech devices and smart home technologies over the last few years, do not ignore these developments! Just like any other advances, digital marketing will follow suit and utilize them in whatever way possible, tune in to hear all about it.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why This Little Known Trend Reveals the Future of Digital Marketing.
    [00:33] The trend towards voice search devices in our homes.
    [01:02] Digital marketing is following this trend and will soon rely on voice technology.
    [01:30] How these devices allow better targeted advertising.
    [02:29] Prediction and the power of AI; advances in the near future.
    [02:41] The general voice tech field and the rise of podcasting as a medium.
    [03:00] Recent developments from big companies for ease of use for purchases.
    [04:09] Remember, digital marketing follows the general trends of the world.
    [04:20] That is it for today!
    [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Comscore
    Alexa
    Jetson
    Uber
    Obama
    Dscript

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37. The Fastest Way to Boost Your Page Speed (Rank Higher) | Ep. #1502

    12 september 2020 · 6 min

    Afspelen
    In episode #1502, we talk about the fastest way to boost your page speed and how this will help you rank higher and get more conversions! CDNs or content delivery networks are hands down the quickest and easiest way to improve your speed, so do not sleep on this great tool. Tune in to hear all about them and the more advanced steps you can take to further increase your site's efficiency!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Fastest Way to Boost Your Page Speed.
    [00:34] Why page speed is so important; higher conversions and better user experience.
    [01:12] Using content delivery networks to minimize load times.
    [01:47] Other measures to take; fix code, optimize structure and images.
    [02:02] Lowering your hosting bill while making a site quicker!
    [02:51] Maximizing efficiency with advanced options after covering the basics.
    [03:20] That’s it!
    [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Amp Framework
    DreamHost
    WPBeginner
    GTmetrics

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38. #1 Productivity Hack for Working From Home | Ep. #1501

    11 september 2020 · 8 min

    Afspelen
    In episode #1501, we talk about the number one productivity hack for working from home! The right kind of checklist for your day, can help you get so much done and reach bigger goals over time. Tune in to hear all about this helpful hack and our tips for making the most of each day, and building towards greatness over time!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Number 1 Productivity Hack for Working From Home.
    [00:34] The power of daily checklists and linking them to annual goals.
    [01:41] Jeff Bezos' rule of three big decisions each day.
    [02:08] The problem with long, shit-to-do lists.
    [03:08] There is no need to overcomplicate your goals for the day!
    [03:25] Keeping a checklist manageable — this will help you get through it.
    [03:46] Starting with the toughest task on the list, first thing in the morning.
    [04:02] Meditation and exercise can help boost your productivity too!
    [04:49] That’s it for today!
    [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Jeff Bezos

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39. How Many Marketing Emails Should You Send? | Ep. #1500

    10 september 2020 · 6 min

    Afspelen
    In episode #1500, we talk about how many marketing emails you should send! While constantly pitching to your audience about new offers might have some success, we prefer a longer term, quality-over-content approach. Tune in to hear about how and why you should play the long game with your email campaigns and the kinds of results this can bring you and your business!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Many Marketing Emails Should You Send?
    [00:30] Our email numbers currently and the different categories these fall into.
    [01:03] Do not burn your list by sending too many, low quality emails!
    [01:39] Long term strategies and saving your 'money in the bank'.
    [02:17] Where to monetize and how to effectively market slowly.
    [02:39] The benefits of a long term mindset.
    [03:22] That’s it!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Warren Buffett

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40. Blogging vs Podcasting? Which One Should You Choose? | Ep. #1499

    9 september 2020 · 7 min

    Afspelen
    In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But SEO still does really well, while podcasting is new and booming and there is just not as much volume and traffic. So, which one? Tune in to find out!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Difference Between Blogging Versus Podcasting and Which One You Should Choose.
    [00:54] Podcast if you’re just starting, but blog if you have an audience.
    [01:10] No matter the strengths of either, pick whichever one you are better at.
    [02:11] Play to your strengths and hire to fill the gaps.
    [03:10] In an ideal world, do both!
    [03:17] Hiring a show notes company to write your content into copy.
    [03:51] That’s it for today!
    [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    The Joe Rogan Show
    Gary V

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41. 4 Memory Hacks to Remember Books and Podcasts Better | Ep. #1498

    8 september 2020 · 7 min

    Afspelen
    In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better.
    [00:32] People remember stuff more when they write it down.
    [01:29] After writing something down, turn it into an action.
    [02:09] Remembering not to digest too much information.
    [03:00] Curate what you read by moving on if you don’t feel you’re getting value.
    [03:45] That’s it for today!
    [03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Asana
    Apple Notes
    Naval Ravikant on Twitter

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42. Focus! Stop Doing Too Much Shit | Ep. #1497

    7 september 2020 · 6 min

    Afspelen
    In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, not getting into the weeds of your businesses, and a whole lot more! Tune in for all the tips you need to clear the air so you can do what you are best at today.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Focus: Stop Doing So Much Shit.
    [00:45] If you’re in a big enough market, why would you do too many different things?
    [01:16] Having a business that covers your costs before parlaying and taking other risks.
    [02:23] Bringing on leaders to focus on your different projects if you can.
    [02:35] The key to Bill Gates’ and Warren Buffet’s success: Focus.
    [03:08] Following Charles Munger’s example and not getting into the weeds of your businesses.
    [03:35] That’s it for today!
    [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Brian Lee on LinkedIn
    LegalZoom
    ShoeDazzle
    Kim Kardashian on Instagram
    The Honest Company
    Jessica Alba
    Warren Buffet
    Bill Gates
    Charlie Munger

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43. What’s the Easiest Way to Scale an Offer to Cold Traffic? | Ep. #1496

    6 september 2020 · 8 min

    Afspelen
    In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?
    [00:50] This offer strategy relates to an info product or coaching program.
    [00:59] Making sure your initial offer makes sense rather than blasting advertising.
    [01:33] Don’t put your whole program together initially; what’s the bare minimum?
    [01:38] Pushing people to a squeeze page using Unbounce.
    [01:51] Luring people to give you their email address once on your landing page.
    [02:07] Offering people a phone call in the video you email them.
    [02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly.
    [03:28] Learn as much as you can and iterate.
    [04:15] How to warm up cold traffic.
    [04:25] Send cold traffic to educational-based content then re-market them to your offers.
    [04:57] Using the path of least resistance by retargeting people that already know you.
    [05:30] That’s it for today!
    [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Sam Ovens
    Unbounce
    Jumpcut
    Russel Brunson

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44. 7 Ways to Boost Conversions on Retargeting Ads | Ep. #1495

    5 september 2020 · 7 min

    Afspelen
    In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads.
    [00:35] Rotating your creative strategies when retargeting.
    [01:16] Thinking about reach instead of conversions, especially on Facebook.
    [01:40] Video ads and spelling out exactly what your product or service does for customers.
    [02:16] The power of case studies and testimonials!
    [02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments.
    [03:22] Using lifetime value information and finding similar customers with this data.
    [03:46] Sending visitors to a different page when retargeting.
    [04:24] That is it for today!
    [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

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45. How to Fix Low Engagement on Your YouTube Videos | Ep. #1494

    4 september 2020 · 7 min

    Afspelen

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46. Why Your Instagram Account Isn’t Generating You Sales | Ep. #1493

    3 september 2020 · 6 min

    Afspelen
    In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on social platforms relevant to that audience. If you can combine that with constant promotion and regular IG Live appearances, you will be selling like crazy in no time! Tune in to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Your Instagram Account Isn't Generating You Any Sales.
    [00:39] If you do not try to sell, you will not sell!
    [01:00] Making offers relevant to the Instagram audience; generating sales this way.
    [01:25] Looking at the example fo Vanessa Lau and The BOSSGRAM Academy.
    [02:25] Using Instagram Live to drive sales!
    [02:39] Make use of all the tactics that you know already work.
    [03:11] That is it for today everyone!
    [03:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Vanessa Lau
    The BOSSGRAM Academy
    Tai Lopez
    Grant Cardone

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47. How to Get More Podcast Listeners | Ep. #1492

    2 september 2020 · 7 min

    Afspelen
    In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to pour some energy into growing your platform. Tune in to hear about how collaboration, content repurposing and consistency can serve you and your business!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How You Can Get More Podcast Listeners.
    [00:40] The continual growth of podcasts and the influence of the pandemic.
    [00:50] Consistency is key — sticking with the project will bring you success.
    [01:31] Promote your content through all your channels so people know about it.
    [02:00] Repurposing your content and making the most of what you have.
    [02:55] Directing traffic to old episodes — do not neglect them!
    [03:40] Collaborating and making use of extra marketing for both parties.
    [03:56] That’s pretty much it!
    [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Edison Podcast Report
    Leveling Up Podcast
    Repurpose House
    Shuffle
    Overcast
    Spotify
    Soundcloud

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

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    See omnystudio.com/listener for privacy information.

48. How to Schedule Your Time More Effectively | Ep. #1491

    1 september 2020 · 8 min

    Afspelen

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49. The Right Way (and the Wrong Way) to Ask for Reviews | Ep. #1490

    31 augustus 2020 · 7 min

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50. Quickest Way to Get Your First 1,000 Youtube Subscribers | Ep. #1489

    30 augustus 2020 · 7 min

    Afspelen
    In episode #1489, we share the quickest way to get your first 1000 YouTube subscribers. Whether you have an existing audience or are starting from scratch, there are several strategies that will help you get noticed faster. Tune in to hear how collaborating with someone can give you the boost you need!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Quickest Way to Get Your First 1000 YouTube Subscribers.
    [00:44] Hear how collaborating with somebody can help you get subscribers fast.
    [01:12] George Gammon went from 200 subscribers 165 000 in less than a year.
    [01:28] Create unique content that is presented in a professional, understandable manner.
    [01:48] Ask yourself: What am I good at? This will be your secret sauce to success.
    [02:05] If you already have an audience, tell them on the other channels to subscribe.
    [02:23] Use email to tell your whole list to subscribe to your video or channel.
    [02:36] Before you post new content, follow the guidelines of the Hot Script by Sonny.
    [03:26] Look at your YouTube analytics and pay attention to your top-performing videos.
    [04:10] YouTube wants content that performs because they have shareholders to please.
    [04:38] That’s it for today!
    [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Chris Do
    George Gammon
    Hot Script

    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.