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1. Is it a Good Idea to Start a Digital Agency in 2020? | Ep. #1488

   29 augustus 2020 · 7 min

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   In episode #1488, we discuss whether starting a digital agency in 2020 is a good idea. Since the pandemic, e-commerce has shot through the roof and companies need people to help them migrate their businesses online. Tune in to hear about Eric’s training program that will teach you everything you need to know about running a digital agency!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Is It A Good Idea to Start A Digital Agency in 2020?
   [00:39] Many people are starting up an agency amid the worldwide economic uncertainty.
   [00:54] People are doing surprisingly well with digital agencies – they are still growing!
   [01:21] It depends on what industry you are in – hospitality and events are doing poorly.
   [01:37] Hear the reason why digital agencies are doing so well in the COVID world.
   [02:05] Check out Eric’s training program at singlegrain.com/agency-accellerator.
   [02:21] The rapid increase in e-commerce and how it is reflected in the markets.
   [02:41] Why digital agencies are unlikely to ever go away.
   [03:09] Ensure that you don’t have all your eggs in one basket (or niche).
   [04:03] That’s it for today!
   [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Shopify
   Microsoft
   Apple

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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

   Quick Sprout
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   Twitter @neilpatel
   Twitter @ericosiu

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   See omnystudio.com/listener for privacy information.

2. 5 Likely Reasons Why Your Landing Page Isn’t Converting | Ep. #1487

   28 augustus 2020 · 10 min

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   In episode #1487, we share the five most likely reasons why your landing page is not performing as well as you expected. There are many reasons why people might visit your page and leave without making a purchase, so try to identify and address all the things that might be stopping them. Tune in to hear about the framework that helps you create landing pages with high conversion rates!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Five Likely Reasons Why Your Landing Page Is Not Converting.
   [00:35] Your landing page might not answer the objections people have.
   [01:13] Copywriting does not have to be hard – you just have to know how people think.
   [01:51] Write content that touches on people’s dreams, fears, and feelings in general.
   [02:40] Think about the reasons why people might not be buying from you and address them.
   [04:16] Hear about the framework that helps you create landing pages that convert.
   [04:56] The importance of the UPSYD method from Breakthrough Advertising.
   [05:52] Ensure that your price is not too expensive compared to your competitors’.
   [06:12] If your offer is super expensive, show people why it is worth the money.
   [06:36] Even if you write the best copy, if your pricing is off, the conversion will be slow.
   [07:04] That’s it for today!
   [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Frank Kern
   Levels Health
   The Mom Test
   Breakthrough Advertising
   DigitalMarketer
   Russell Brunson

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   Neilpatel.com

   Quick Sprout
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   Twitter @neilpatel
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   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

3. Why SEO is Still Our #1 Marketing Strategy in 2020 | Ep. #1486

   27 augustus 2020 · 7 min

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   In episode #1486, we discuss why SEO is still our best marketing strategy in 2020. SEO is still one of the cheapest and most effective and consistent ways of gaining traffic, even though it is a long-term strategy. Tune in to hear all the benefits of building up a strong domain authority!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Why SEO Is Still Our Number One Marketing Strategy in 2020.
   [00:51] SEO requires time and human capital to get good results.
   [01:02] However, it is still one of the cheapest, most consistent ways of getting traffic.
   [01:31] SEO is a long-term, cost-efficient game and a gift that keeps on giving.
   [02:13] Once you have SEO as a bedrock, you can begin building out the other channels.
   [02:25] If you continue to provide value, you will get a ton of traffic.
   [03:03] No other traffic source produces such consistent quality traffic that drives conversions.
   [03:14] The smartest entrepreneurs understand business and SEO.
   [03:41] When you’ve built up domain authority, you have a unique arbitrage opportunity.
   [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Warren Buffet
   Microsoft
   Ahrefs
   SEMrush
   Ubersuggest

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   See omnystudio.com/listener for privacy information.

4. How to 10x Conversions on Your Order Form | Ep. #1485

   26 augustus 2020 · 7 min

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   In episode #1485, we discuss how to up those conversions. We talk about how some tweaks that can help you convert from your order form more, why you should take a page out of successful companies’ books, and the importance of ensuring that your order form is fast and efficient. To hear more, tune in today!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to 10X Conversions on Your Order Form.
   [00:32] An explanation of what an order form on a website is.
   [01:00] If you can personalize on the order form, you can lift conversions.
   [02:00] How small tweaks like testimonials and logos can also boost conversions.
   [02:35] Look at big companies’ order forms to see what works.
   [02:47] Make use of exit pop-ups on the order form page.
   [03:00] Be careful of website bloat and slow checkout pages.
   [03:25] See what your competition is doing.
   [03:20] That’s it for today!
   [03:28] Conversion XL’s order form page examples.
   [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Intellimize
   Guy Yalif
   Leveling Up Podcast
   Ubersuggest
   CXL
   OptinMonster

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   What should we talk about next? Please let us know in the comments below
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   Neilpatel.com

   Quick Sprout
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   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

5. What’s Working Right Now with YouTube SEO | Ep. #1484

   25 augustus 2020 · 8 min

   Afspelen
   In episode #1484, we explore YouTube SEO and what’s working currently. As the second-largest search engine in the world, YouTube is a great way to expand your reach. You will learn about the importance of the first 24-hours of releasing a video, how to make shareable content, and more. Be sure to tune in today!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: What’s Working Right Now with YouTube SEO.
   [00:46] Most YouTube SEO advice is very generic and not applicable to the platform.
   [01:13] How YouTube SEO is different from Google SEO.
   [01:30] Ways to push a video hard in the first 24-hours of release.
   [02:27] How to promote a YouTube video if you don’t have an audience.
   [03:06] The story of how George Gammon grew his YouTube following organically.
   [03:32] If your content touches on hot topics in an easy-to-understand way, it’s more shareable.
   [04:26] Appeal to the Average Joe, not the Ivy League graduate.
   [04:32] The problem with the YouTube algorithm.
   [03:20] That’s it for today!
   [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   George Gammon on YouTube
   Robert Kiyosaki
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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

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   See omnystudio.com/listener for privacy information.

6. Why You Need to Optimize Your Content for Search Intent | Ep. #1483

   24 augustus 2020 · 7 min

   Afspelen
   In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent.
   [00:33] What we mean when we talk about search intent.
   [01:04] An example of how our agency websites and content are set up.
   [01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
   [02:08] Choose keywords that have buy-related words in them such as “discount”.
   [02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
   [02:35] When you do your keyword research, look for ones with a high CPC.
   [03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic.
   [03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.
   [04:10] That’s it for today!
   [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Mailchimp
   ConvertKit
   Ubersuggest

   Leave Some Feedback:

   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

   Quick Sprout
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   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

7. How Important is it to Have a Good Logo? | Ep. #1482

   23 augustus 2020 · 5 min

   Afspelen
   In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo since you can always change it later should you think it necessary. Tune in to hear why rebranding might require you to put extra cash toward such design elements!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Importance of a Good Logo.
   [00:31] The logo for Nike was very cheap initially.
   [00:43] When Pepsi rebranded it cost them $1 million.
   [00:52] Do not spend a lot on your logo when you are just starting.
   [01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense.
   [01:18] Spending on a logo is not as important and you can always change it later on.
   [01:51] There is a lot more risk involved in rebranding so spending more is sensible.
   [02:15] In most cases, modifying your logo will not make you more money.
   [02:36] That’s it for today!
   [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Nike
   Pepsi
   Canva
   Fiverr
   Dribbble

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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

   Quick Sprout
   Growth Everywhere
   Single Grain

   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

8. How to Build a Recognizable Brand Like Coca-Cola | Ep. #1481

   22 augustus 2020 · 7 min

   Afspelen
   In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it. Lees meer

   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola.
   [00:36] Consider the different things that come to mind when you think about Coca-Cola.
   [00:50] The first thing you need to have a recognizable brand is a good product or service.
   [01:19] Brands are not built overnight – you need to deliver a good product consistently.
   [01:25] The Coca-Cola formula kept moving around for many years.
   [01:47] The success of Coca-Cola shows us how important distribution channels are.
   [02:03] They offer a consistent product and have formed strong partnerships.
   [02:20] Follow the rule of seven to ensure that your audience remembers your product.
   [02:43] Tell a captivating brand story that people like and can relate to.
   [03:16] It takes time to create a recognizable brand, so don’t give up!
   [03:55] That’s it for today!
   [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

   Links Mentioned in Today’s Episode:

   Coca-Cola
   Berkshire Hathaway
   Nike
   Microsoft
   Uber

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   What should we talk about next? Please let us know in the comments below
   Did you enjoy this episode? If so, please leave a short review.

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   Neilpatel.com

   Quick Sprout
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   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

9. The Quickest, Easiest Way to Boost Email Open Rates | Ep. #1480

   21 augustus 2020 · 6 min

   Afspelen
   In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to respond to and make it even easier by asking a simple yes or no question. Tune in the hear some strategies for getting your emails in their inbox!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Quickest, Easiest Way to Boost Email Open Rates.
   [00:36] One of the best ways to boost your open rate is by asking a question.
   [00:49] Asking simple yes or no questions works well and builds trust with your audience.
   [01:02] Your emails will start going into their inbox instead of promotions or spam.
   [01:29] Ask your question according to the nine-word email formula of Dean Jackson.
   [02:08] At the end of your email you can also make the call to action, “Reply if interested.”
   [02:45] Try adding their first name in the subject line and use lower case.
   [03:06] That’s it for today!
   [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

   Links Mentioned in Today’s Episode:

   Dean Jackson
   ScheduleOnce

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   See omnystudio.com/listener for privacy information.

10. 5 Reasons Why Your YouTube Ads Aren’t Converting | Ep. #1479

    20 augustus 2020 · 7 min

    Afspelen
    In episode #1479, we talk about five reasons why your YouTube ads are not converting! If you are using YouTube ads, there are certain common pitfalls and reasons why people are not getting the results that they could be. In this episode, we look at five of these, so tune in to hear about remarketing your traffic, the important of pattern-interrupting, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Reasons Why Your YouTube Ads Are Not Converting.
    [00:35] Looking at the power of YouTube ads and comparing them with ads on Facebook.
    [01:02] Why you have to pattern-interrupt on YouTube.
    [01:23] Remarket your traffic and flip your pitches for higher conversion.
    [01:59] New hooks mean new conversions — switch it up!
    [02:46] Collecting emails from YouTube ads when applicable.
    [03:03] Lessons from Breakthrough Advertising; understanding the customer journey.
    [03:54] That’s it for today!
    [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Russell Brunson
    Adbeat
    Breakthrough Advertising

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    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

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    Neilpatel.com

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    See omnystudio.com/listener for privacy information.

11. Why You Shouldn't Create Content Daily (Unless It Meets This) | Ep. #1478

    19 augustus 2020 · 7 min

    Afspelen
    In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality and providing value — if you create posts and media that people do not engage with, social media platforms and even Google will start ignoring your content and put others ahead of you. Tune in to hear about the questions you should be asking yourself every time you post!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why You Should Not Create Content Daily, Unless it Meets This.
    [00:33] It hurts your visibility if you create content that people do not like.
    [01:22] Looking at the Gary V model — decent quality, seeing what sticks.
    [02:57] Putting purpose first and thinking about engagement every time.
    [04:36] That is it for today!
    [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Gary Vaynerchuk
    Backlinko
    RepurposeHouse

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    Neilpatel.com

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    See omnystudio.com/listener for privacy information.

12. How to Improve Your Customer Experience Using Surveys (With Live Example) | Ep. #1477

    18 augustus 2020 · 10 min

    Afspelen
    In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys.
    [00:38] What we did with the bi-annual survey we give to our Marketing School audience.
    [00:53] Using SurveyMonkey or Typeform to ask your audience questions.
    [01:04] If you are not surveying your audience, you can’t get better.
    [01:15] The value of appreciating and using negative feedback to grow your business.
    [01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge.
    [02:13] Directing our content to our listeners who we discovered are CEOs and podcasters.
    [02:29] Our listeners’ favorite topics between marketing, entrepreneurship, and strategy.
    [03:32] Refining your product to market fit by listening to your audience.
    [04:10] Improving your audience’s experience using surveys and giving them what they want.
    [05:06] Audience suggestions: More guests, longer episodes, and more!
    [06:10] What people said when we asked if they would pay for Marketing School.
    [06:33] Metrics for whether our audience would be interested in a weekly marketer newsletter.
    [06:51] Using the questions we ask and applying them to your own surveys.
    [07:11] Offer the audience the chance to add their extra thoughts at the end of the survey.
    [07:27] That’s it for today!
    [07:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    SurveyMonkey
    Typeform
    Sean Ellis

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13. What You Should Copy From Eric Siu in Business | Ep. #1476

    17 augustus 2020 · 9 min

    Afspelen
    In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend today, talking about his relentlessness, patience, open-mindedness, gift for continuous learning, and talent for constantly building his networks!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Should Copy from Eric Siu in Business.
    [00:35] How long Eric and Neil have known each other for.
    [01:05] Eric is always learning by reading, podcasting, and more.
    [01:51] What happened with Single Grain that proves the power of relentlessness.
    [03:00] The value of being more patient with people; Eric takes the time to train his teams well.
    [03:58] When you see opportunities for making revenue you should be open to them.
    [05:06] Eric’s great talent for networking; the value of always expanding your circle.
    [05:58] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Single Grain
    Entrepreneur’s Organization
    WordPress
    WPBeginner
    Syed Balkhi
    Nextiva
    Yaniv Masjedi

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    See omnystudio.com/listener for privacy information.

14. What You Should Copy From Neil Patel in Business | Ep. #1475

    16 augustus 2020 · 8 min

    Afspelen
    In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and respond quickly to prompts, but he also knows when to quit and move on. Tune in to hear about the benefits of tuning out all the noise and only listening to the most authoritative voices in your space!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Should Copy From Neil Patel in Business.
    [00:51] Hear the story of how Eric and Neil met and became friends.
    [01:31] Neil’s fast execution and fearless pursuit of trying new things.
    [02:19] Do what Neil does and call people – don’t wait for a call to be set up.
    [02:33] You can waste a lot of valuable time when trying to schedule a meeting.
    [02:51] Don’t reinvent the wheel but take advantage of what others have built before you.
    [03:33] Be willing to test and take risks on things that other people are not.
    [04:06] The advantage of ignoring the noise and sticking to your thing.
    [04:34] Neil knows when to cut people and things that are not working.
    [05:04] In recent years, Neil has become willing to pay good money for good talent.
    [05:14] Neils focuses on what he is world-class at and leaves the rest to others.
    [05:32] That’s it for today!
    [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Ubersuggest

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    What should we talk about next? Please let us know in the comments below
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    See omnystudio.com/listener for privacy information.

15. Why You Should Diversify Your Revenue | Ep. #1474

    15 augustus 2020 · 8 min

    Afspelen
    In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into trouble when the economy takes an unfavorable turn. Tune in to hear when the best time for diversification is!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why You Should Diversify Your Revenue.
    [00:49] The problem of having only one revenue stream.
    [01:08] If you are in an agency, think about how you can expand your services.
    [01:39] LegalZoom could charge people for setting up their corporation and renewing it.
    [02:00] Don’t diversify your revenue stream until you begin making some good money.
    [02:24] A drop shipping business is a great way to launch or start.
    [02:47] Consider the people in the restaurant business who put all their eggs in one basket.
    [03:15] It is easy to get into panic mode if your only income stream is hampered.
    [03:31] Think about what your existing customers can also be buying from you.
    [03:52] Take one step at a time and don’t compare yourself to the billionaires.
    [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    LegalZoom
    Andrew Wilkinson
    Tiny Capital

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16. How to Build a Brand When You Aren't an Expert | Ep. #1472

    13 augustus 2020 · 8 min

    Afspelen
    In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Build a Brand When You Are Not an Expert.
    [00:35] Common brand-building questions and the two options available to you.
    [01:41] The power of documenting your journey and learning process.
    [03:01] Growing interest in your opinion and expertise over time.
    [03:35] Examples of entrepreneurs whose content is natural and easy for them to make.
    [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
    [04:58] That’s it for today! Lees meer

    Links Mentioned in Today’s Episode:

    Gary Vaynerchuk
    Dave Chappelle
    Groove HQ
    Logan Paul
    PewDiePie
    Casey Neistat
    Graham Stephan

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17. Short-Term SEO vs Long-Term SEO (Which One is Better) | Ep. #1473

    13 augustus 2020 · 8 min

    Afspelen
    In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that short term tactics will not take you very far and in the end might just cost you money. Tune in to hear about the long term strategies that can help you survive and prosper for years to come! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Short Term SEO Versus Long Term SEO.
    [00:36] Buying links and blitzing content without a thought about the long game.
    [01:41] The importance of a long term mindset from the beginning.
    [02:29] What we can learn from Amazon's strategy of reinvesting and preparation.
    [03:29] If you neglect the long term, you will inevitably lose money.
    [04:02] Learning from experience and taking these lessons forward.
    [04:20] The amazing new capabilities of GPT-3!
    [05:29] That’s it for today!
    [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Brian Dean
    GPT-3

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18. How To Rock YouTube Ads With Justin Sardi of TubeSift

    12 augustus 2020 · 24 min

    Afspelen
    In this special, exclusive interview we are joined by Justin Sardi from TubeSift! We hear from Justin about his path to internet marketing, learning it was not a scam and how he has managed to grow the company quickly since its founding. Justin talks about why YouTube is such an attractive platform to market on, the content creation plan at the company and also gives us some idea of the pricing structure at the moment. Tune in to hear all about this exciting business and how it might be useful to you!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Your First YouTube Ad Campaign.
    [00:53] Justin's background in construction and his transition into internet marketing.
    [02:55] Common mistakes made on YouTube and the service that TubeSift provides.
    [04:25] Examples of the different types of ads that can be run on YouTube.
    [05:19] The opportunities offered by advertising on YouTube — making the most of the platform.
    [06:04] The array of offers from TubeSift and things to be rolled out soon!
    [06:56] Marketing at TubeSift — what has been working for them.
    [08:21] Why TubeSift sticks to running ads exclusively on YouTube currently.
    [09:03] The content creation plan at TubeSift; onboarding, training and more!
    [10:16] What is a challenge funnel? Helping clients get up and running.
    [11:31] The pricing structure for the challenge and the intended forthcoming increase.
    [12:35] Bringing in experts to boost the success of the team quickly.
    [13:55] Pre-recorded content combined with live coaching.
    [14:52] Justin's ideas around wealth creation and making use of profit.
    [17:01] Growing businesses until you exit — smart entrepreneurship.
    [18:00] Justin's favorite business tool at the moment!
    [18:45] The business book that Justin is currently reading and a bonus recommendation!
    [20:02] Connecting with Justin and learning more about TubeSift. Lees meer

    Links Mentioned in Today’s Episode:

    TubeSift
    Justin Sardi
    ClickFunnels
    Russell Brunson
    Dan Martel
    SaaS Academy
    Wealth Factory
    Garrett Gunderson…

19. 7 Little Known Copywriting Hacks | Ep. #1471

    11 augustus 2020 · 8 min

    Afspelen
    In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average to great and give your numbers a big boost. Tune in to hear all seven and get your copy up to scratch and then some!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Little-Known Copywriting Hacks.
    [00:35] You do not need to be an amazing writer — the key is answering objections.
    [01:22] Sentiment analysis tools can be your best friend!
    [01:52] Timing and placement; showing the right thing at the right time.
    [02:35] Creating swipe files and taking note of good pattern interruptors.
    [03:26] The importance of headlines and using multiple variations for the same content.
    [03:50] Utilizing the Breakthrough Advertising framework — top to bottom conversion.
    [04:41] A picture says a thousand words; using images to enhance your message.
    [05:21] That’s it for today!
    [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Ogilvy
    Frank Kern
    Survey Monkey
    Hotjar
    Swiped
    Breakthrough Advertising

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20. Are All Google SERP CTRs Created Equal? | Ep. #1470

    10 augustus 2020 · 7 min

    Afspelen
    In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Are All Google SERP CTRs Created Equal?
    [00:49] Back in the day SERP ads did not blend in as well.
    [01:14] A number one result had an average clickthrough rate of about 30%.
    [01:25] If you now have other elements on the page the clickthrough rate drastically changes.
    [02:00] It is hard for people to distinguish between an ad and an organic result.
    [02:16] Why the results with clickthrough rates for educational content have tanked so much.
    [03:20] Counter this effect by using on-SERP SEO to get traffic to your website.
    [03:55] It is also a branding game – so use your company name in the title tag.
    [04:19] That’s it for today!
    [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Sistrix

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21. How to Create a One Man Media Company | Ep. #1469

    9 augustus 2020 · 8 min

    Afspelen
    In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting with individuals. Tune in to hear why building your personal brand and focusing the attention on you could be the way in!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Create A One-Man Media Company.
    [00:36] Examples of one-man media companies like Gary Vaynerchuk.
    [01:02] Gary V also has a host of other deals because his personal brand is so appealing.
    [01:42] These guys are the center of their companies — they are the companies!
    [02:01] We think during and after COVID the one-man media companies will keep popping up.
    [02:13] You can still use staff, interns, and tools to help you scale your content production.
    [03:02] Nowadays, people prefer connecting with individuals rather than large corporations.
    [03:53] When you have influence, you can do more and make a greater impact.
    [05:06] To build a successful one-man media brand, you need to interact with people and care.
    [05:31] That’s it for today!
    [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Gary Vaynerchuk
    Anthony Pompliano
    Tony Robbins
    LeBron James
    Ronaldo
    Coca-Cola
    Andreessen Horowitz
    Kylie Jenner
    Kanye West

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22. How to Create Massive Amounts of Content in 2020 | Ep. #1468

    8 augustus 2020 · 8 min

    Afspelen
    In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make sure to consistently produce material to satisfy this increasing demand. Tune in to hear how you can segment and organize your content most effectively! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Create Massive Amounts of Content in 2020.
    [00:37] Why it is important to create massive amounts of content this year.
    [01:06] There is an opportunity to make the most of people’s high demand for content.
    [01:23] Each piece of content can be split into smaller pieces and used on social media.
    [02:06] If you crank out a ton of content, get someone to divide your content for you.
    [02:27] Why you do not want your competition to create more content than you.
    [03:07] Content is helpful for B2B and B2C businesses.
    [03:35] Get on as many channels as possible to gain as many followers as you can.
    [04:17] Use Repurpose House to split your content and Airtable to organize the framework.
    [04:42] That’s it for today!
    [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Repurpose House
    Gary Vaynerchuk
    PewDiePie
    Logan Paul
    Kylie Jenner
    Airtable

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23. Pier 1 Import Transaction - What We Can learn From It | Ep. #1467

    7 augustus 2020 · 7 min

    Afspelen
    In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the world that he is an entrepreneur to be reckoned with. Tune in to hear about the e-commerce companies he has acquired and how he went about doing it!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Pier 1 Imports Transaction and What We Can Learn From It.
    [00:42] Many retailers are going bankrupt during the COVID-19 pandemic.
    [01:00] What Alex Mehr and Tai Lopez did to buy a bunch of struggling e-commerce companies.
    [02:06] Why there is little needed to turn these businesses around.
    [02:27] Many want to build businesses from scratch but it is far easier to grow an existing one.
    [03:02] E-commerce has remarkably gained momentum through this crisis.
    [03:30] Tweak your business from retail to online to fit in with the current environment.
    [03:56] Removing the emotions from big business decisions and staying objective.
    [04:06] Don’t judge a book by its cover – just look at Tai Lopez!
    [04:32] That’s it for today!
    [04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Tai Lopez
    Alex Mehr
    Zoosk
    DressBarn
    Pier 1 Imports
    Shopify
    The Franklin Mint

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24. Why Twitter is a Severely Underrated Platform | Ep. #1466

    6 augustus 2020 · 8 min

    Afspelen
    In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable information, making this the best platform for learning and shaping your worldview. Tune in to hear how cheap ads on Twitter can make a big difference to your business!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Twitter is A Severely Underrated Platform.
    [00:34] An example of how running Twitter ads can lead to important conversations.
    [01:00] The branding value you can get for as little as $10 or $15 a day.
    [01:11] Getting impressions and a wide reach are the most important benefits of Twitter posts.
    [01:41] From an ads and learning perspective, Twitter is the best social media network.
    [02:03] Twitter has a lot of smart, high net worth people engaging.
    [02:48] Eric shares the number of impressions he is getting on his Twitter posts.
    [03:38] There is not a lot of competition for advertising on Twitter.
    [04:38] Use Twitter to have your worldview shaped by intelligent people.
    [04:54] That’s it for today!
    [04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Andrew Wilkinson
    Elon Musk
    Bill Gates

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25. 7 New Ways to Grow Your SEO Traffic | Ep. #1465

    5 augustus 2020 · 8 min

    Afspelen
    In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can help you get more linkable assets!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven New Ways to Grow Your SEO Traffic.
    [00:34] Think about how you can do on-SERP SEO and what exactly it means.
    [01:25] Create new formats of content like video and podcasts — Google ranks it too!
    [02:13] Set up Matthew Woodward’s FAQ schema to improve your clickthrough rate.
    [02:27] Buy websites not for their backlinks but for their brand and existing SEO traffic.
    [03:01] Consider building your own widget or software as an evergreen SEO tactic.
    [03:52] Look at popular tools in your space and add them to your website.
    [04:17] If you have your own product, you can make data-loaded posts few others can.
    [05:01] That’s it for today!
    [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Matthew Woodward
    Clickflow
    CodeCanyon
    Ubersuggest

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26. How to Run An Amazing Virtual Event | Ep. #1464

    4 augustus 2020 · 9 min

    Afspelen
    In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to rectify them for much better results.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Run An Amazing Virtual Event.
    [00:37] Why our recent Growth Accelerator virtual event was nothing short of amazing!
    [01:14] All the reasons why it is worth investing in virtual events – if you do it right.
    [01:47] When we first hosted virtual events, we made a few mistakes along the way.
    [02:07] Ensure that you vet the tech platform you are going to use.
    [02:58] Do not use software that will just make it seem like a glorified webinar.
    [03:53] We set up an interactive event so that we could see everyone’s face.
    [04:15] The bonding benefits of using breakout rooms.
    [04:50] Keeping the breakout rooms small to ensure that it is effective.
    [05:02] Why you should be surveying every time you do a virtual event.
    [05:29] The value of one-on-one networking segments in your event.
    [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Hopin
    Zoom Meetings
    Zoom Video Webinar

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27. How to Craft a Killer Offer That’s Irresistible to Your Market | Ep. #1463

    3 augustus 2020 · 9 min

    Afspelen
    In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market.
    [00:34] A killer offer is something that generates a lot of sales and converts well.
    [00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way.
    [01:10] The importance of including an anchoring effect and making your offer a no-brainer.
    [01:32] Do not worry about how well it is written—worry about answering all the objections.
    [02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic.
    [03:18] Stacking: an irresistible offer is one that provides more value than what is paid for.
    [03:37] Show very clearly how your offer is worth a ton of money.
    [04:05] Run surveys to find out what issues people have and what their desires are.
    [04:24] The reason why launches do well is that they open and close, creating urgency.
    [04:40] The importance of understanding and keeping track of customer development.
    [05:33] We need your feedback on our Lifetime Consulting Thing concept and all it involves!
    [06:33] That’s it for today!
    [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Ogilvy
    Russell Brunson
    ClickFunnels
    Gong
    Ubersuggest
    Clickflow

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    T…

28. How to Create Legendary Content When You’re Short on Time | Ep. #1462

    2 augustus 2020 · 9 min

    Afspelen
    In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time.
    [00:33] When you are super busy, finding time to create content seems impossible.
    [00:56] Capture your thoughts in a tweet to make an impact with little time involved.
    [01:36] The tweet can later be built out into a more elaborate piece of content.
    [02:05] Go to your competitor’s website to find ideas for content quickly.
    [02:21] Do not copy your competition but create your own version that is even better.
    [02:40] A formula for successful content, including a catchy headline and hook.
    [03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.
    [04:02] Use Google to check your facts and link to the sources you have used in your article.
    [04:15] Remember: your content does not have to be text-based.
    [04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action.
    [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Glengarry Glen Ross

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29. The Step by Step Checklist to Spying on Your Competition’s Marketing | Ep. #1461

    1 augustus 2020 · 7 min

    Afspelen
    In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.
    [00:34] Hear why it is important to spy on your competition’s marketing.
    [01:00] You can also benefit from seeing what indirect competitors are getting up to.
    [01:04] Examples of the kinds of things to look at when spying on advertising campaigns.
    [01:55] BuiltWith and Wayback Machine will show you what technology people are using.
    [02:26] Use Social Blade to see the growth rate of various channels.
    [02:45] A list of tools that will show you what others are doing in terms of content and SEO.
    [03:11] SimilarWeb shows referring websites and the breakdown of traffic.
    [03:41] Google Alters will notify you every time your competition does something new.
    [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.
    [04:21] That’s it for today!
    [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    ClickFunnels
    Adbeat
    BuiltWith
    Wayback Machine
    Social Blade
    Ahrefs
    SEMrush
    Ubersuggest
    BuzzSumo
    SimilarWeb
    Crunchbase

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30. How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460

    31 juli 2020 · 8 min

    Afspelen
    In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.
    [00:38] What IDFA means, how it works, and what it means for advertisers.
    [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
    [01:16] Users now have to give explicit permission for ad publishers to track them.
    [01:42] The changes are inevitable and there are likely to be more changes coming.
    [02:15] In the future targeting is going to be harder due to all the government restrictions.
    [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.
    [03:00] The one-man media company concept and how it applies to all companies.
    [03:40] Consider how to build and own those audiences so you don’t need other platforms.
    [04:05] Learn to adapt now with these times where people’s rights are protected.
    [04:59] That’s it for today!
    [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Apple
    Gary Vaynerchuk
    David Perell
    Anthony Pompliano

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31. What We Learned From Analyzing Our Podcast Analytics | Ep. #1459

    30 juli 2020 · 10 min

    Afspelen
    In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics.
    [00:36] We want to share our lesson learned from over 37 million downloads.
    [00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable.
    [01:07] When we talk about SEO or content marketing, the retention on those are maxed out.
    [01:35] Repurpose your content rather than switching to different topics between platforms.
    [02:09] People do not mind ads on your podcast as much as you think.
    [02:37] Being consistent is more important than having a wide range of topics.
    [03:28] The longer you are around and are consistent, the likelier that you will stick around.
    [03:49] Also pay attention to how you are ranking in other countries, not just the US.
    [04:29] Many of our views come from old content—so show old episodes in your feed.
    [05:10] Reviews are important, so make sure you incorporate the feedback you get from them.
    [06:17] Chartable allows you to add an additional link that helps you track more metrics.
    [07:04] That’s it for today!
    [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Apple Podcasts
    Spotify
    Chartable
    How to Win Friends & Influence People
    The Network Studios

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    …

32. Do Big Brands Boycotting Facebook & Instagram Ads Make A Difference? | Ep. #1458

    29 juli 2020 · 7 min

    Afspelen
    In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference.
    [00:33] The context for the episode and what companies are demanding from these platforms.
    [01:03] Facebook has many other stakeholders to please and has therefore not done much.
    [01:14] Many big brands are pulling their ads from Facebook.
    [01:38] Why there will be a significant short-term impact on platforms like Facebook.
    [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again.
    [02:10] The relevance of incentives for publicly traded companies.
    [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage.
    [03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce.
    [03:23] Work hard to build leverage and then you no longer need to work as hard.
    [03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason!
    [03:55] That’s it for today!
    [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Facebook
    Instagram
    Ben&Jerry’s
    Unilever
    Coca-Cola
    Charlie Munger
    Mark Zuckerberg

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33. 7 Unconventional Ways to Monetize Your Attention | Ep. #1457

    28 juli 2020 · 11 min

    Afspelen
    In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention.
    [00:34] We have spoken about different ways in which we have monetized this podcast.
    [00:54] You could charge people to appear on your show, even with a small audience.
    [01:33] Fundo helps you to monetize your social media and other audiences.
    [02:43] Create a paid newsletter by using an email service provider like Substack.
    [03:30] You can also consider offering a paid podcast membership with exclusive content.
    [03:58] Celebrities get paid for endorsements and you too can get evangelism roles.
    [05:19] If you teach people on a certain topic and you have an audience, make online courses.
    [05:49] Digital products such as courses are easily scalable and have few overheads.
    [06:01] Make more money from your content by creating a course on an existing platform.
    [07:16] Consider creating a paid live or virtual community at whichever price point you want.
    [08:13] Build the audience first and worry about the product later.
    [08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Fundo
    Andreessen Horowitz
    Substack
    Guy Kawasaki
    Canva
    Thinkific
    Teachable
    Kajabi
    MemberPress
    Coursera
    Udemy
    LinkedIn Learning
    AppSumo

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34. The World Has Shifted to Remote. Here's How to Make Your Marketing Work | Ep. #1456

    27 juli 2020 · 11 min

    Afspelen
    In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World.
    [00:40] The effects of the coronavirus and the move to remote work.
    [01:32] The period of adjustment and the realizations that followed.
    [02:06] Maintaining efficiency through live, daily practices with a team.
    [02:59] Weekly versus daily huddles; when to apply each strategy.
    [03:33] Breaking down regular tasks according to urgency and priority.
    [04:15] Using randomized grouping of employees as a means to keep growing.
    [05:24] Small, daily actions are what will make your business successful!
    [05:41] The 'traffic light' system to keep a team accordingly motivated.
    [07:13] The different systems that you can use for your company to grow and flourish.
    [08:00] Easy for tools for employee engagement you can find online
    [08:14] That’s it for today!
    [08:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    ClickFlow
    The Great CEO Within
    Scaling Up
    Traction
    Culture Amp
    15Five

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35. 7 Marketing Tools That Will Save You Tons of Time | Ep. #1455

    26 juli 2020 · 11 min

    Afspelen
    In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got you covered! Tune in to hear how you can spend your time on more important things by giving these tools a try!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Marketing Tools That Will Save You Tons of Time.
    [00:38] Repurpose House helps you chop your content into micro-content and various formats.
    [01:48] Program things without being a programmer using IFTTT’s amazing tool!
    [02:15] You can also use Zapier to connect your apps and automate workflows.
    [02:47] Consult Konstant Kreative for fast, creative graphic design solutions.
    [03:31] The benefits of using Google Data Studio as your marketing intelligence tool of choice.
    [04:50] Try Shuffle and Headliner to help you extract key content from your podcasts.
    [05:32] The free content decay tool by Clickflow allows you to update content appropriately.
    [06:51] Ubersuggest offers a free tool for doing keyword research.
    [07:52] That’s it for today!
    [07:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Repurpose House
    IFTTT
    Zapier
    Konstant Kreative
    Design Pickle
    Google Data Studio
    Headliner
    Shuffle
    Clickflow
    Ubersuggest
    Ahrefs
    SEMrush

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36. Should You Join a Marketing Community If You’re Stuck? | Ep. #1454

    25 juli 2020 · 7 min

    Afspelen
    In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to give you the boost you need. Tune in to hear how these groups allow you to learn through others’ mistakes and get key insights from those who are one step ahead. Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Should You Join a Marketing Community If You Are Stuck?
    [00:33] You can be stuck with a problem or perhaps you have stopped growing.
    [00:59] Is your growth rate or trajectory not going the way you want?
    [01:13] Joining a marketing group or mastermind means meeting people who can help you.
    [01:21] The value of joining a community and learning through the mistakes of others.
    [02:03] The benefits of joining our Growth Accelerator mastermind.
    [02:30] Recognizing that, regardless of how good you are, you need to keep refining your skills.
    [02:59] Look at Facebook groups like ClickFunnels and DigitalMarketer.
    [03:21] Why it is important to group people who are on a similar level together.
    [03:54] That’s it for today!
    [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    ClickFunnels on Facebook
    DigitalMarketer on Facebook
    Traffic Think Tank

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37. The 7 Best Hacks for Your Facebook Ads | Ep. #1453

    24 juli 2020 · 7 min

    Afspelen
    In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction. Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The 7 Best Hacks for Your Facebook Ads.
    [00:31] Look at Facebook Ad Library and what ads people are running on other channels.
    [00:59] Get fresh ideas from others to keep your creativity in top form.
    [01:11] The benefits of rotating your creatives multiple times a day.
    [01:38] Tap into the promising opportunity of Facebook Messenger Ads.
    [02:14] Show a video to customers who do not convert from the checkout page.
    [02:36] Retarget people by providing them with even more content.
    [03:41] Use celebrities to record a promo for your product and convert much better!
    [04:02] Set up auto-responses when you use platforms like ManyChat or MobileMonkey.
    [04:31] That’s it for today!
    [04:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Adbeat
    Messenger
    Facebook
    ManyChat
    Leveling Up Podcast
    MobileMonkey
    Cameo

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38. 10 Powerful Marketing Skills You Can’t Learn in College | Ep. #1452

    23 juli 2020 · 10 min

    Afspelen
    In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to hear how you can fill in the gaps to perfect your marketing skills! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 10 Powerful Marketing Skills You Can’t Learn in College.
    [00:33] You won’t learn how to do personal branding in college.
    [00:53] If you are still in college, start building your personal brand now already.
    [01:07] Learn to ride the wave of popular trends and focus on the future, not the past.
    [01:25] You must learn to become a good speaker through repeated practice.
    [02:08] Creativity and critical thinking are necessary if you have limited time and resources.
    [02:51] College fails to teach you how to build relationships and network effectively.
    [03:33] Know how to win and that, in reality, the winner takes all.
    [04:13] Resilience is critical if you are going to make it in the competitive world of marketing.
    [05:17] Learn how to conduct experiments and tests to get answers in the real world.
    [05:50] Understand that results don’t happen immediately—you need to develop patience.
    [06:42] Storytelling is an age-old marketing technique that still works well.
    [07:09] That’s it for today!
    [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    The Talent Code
    Google
    YouTube
    Bing

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39. 7 Future-Proof SEO Techniques That’ll Scale Your Organic Traffic | Ep. #1451

    22 juli 2020 · 9 min

    Afspelen
    In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to hear how you can track down effective long-tail keywords that will instantly boost your traffic. Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Future-Proof SEO Techniques That Will Scale Your Organic Traffic.
    [00:33] Pillar and power pages contribute to good user experiences.
    [00:52] Ensure that you are interlinking your related written content.
    [01:21] Create pages that are super user-friendly and all about their experience.
    [02:15] Build links at scale by creating or buying a product or tool and give it away for free.
    [02:51] Consider hiring a full-time developer once your business is up and running.
    [03:04] Update your old content and pages that lose traffic to keep Google ranking it.
    [03:39] Be careful of updating content pieces that are no longer relevant.
    [04:03] Think about finding and adding long-tail keywords to generate more traffic.
    [04:50] Host as many of your website pages as possible on your CDN.
    [05:45] Optimize your titles and meta descriptions by using Google Search Console.
    [06:30] That’s it for today!
    [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Backlinko
    Jimmy Daly
    Outgrow
    IndieMaker (formerly 1Kprojects)
    CodeCanyon
    Clickflow
    Cloudflare
    Google Search Console

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40. Is Affiliate Marketing Dead? | Ep. #1450

    21 juli 2020 · 7 min

    Afspelen
    In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but there are many benefits to this form of marketing, especially when you are starting your business. Tune in to hear how Amazon is proving that affiliate marketing remains a top strategy. Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Is Affiliate Marketing Dead?
    [00:32] An example illustrating what affiliate marketing is.
    [00:54] The beauty of affiliate marketing: it’s a win-win for both parties.
    [01:07] The reason why affiliate marketing has a bad rap.
    [01:25] Amazon is proof that affiliate marketing isn’t going away anytime soon.
    [02:01] There are countless players who can push your products and services and drive sales.
    [02:31] If you incentivize people the right way, they will bring in loads of business for you.
    [03:12] Affiliate marketing is particularly useful when you are first starting.
    [03:33] Search for marketing affiliate products that your audience will be interested in.
    [03:54] That’s it for today!
    [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Ubersuggest
    Amazon
    GetResponse
    Russell Brunson
    ClickBank

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41. How to Build Killer Reporting to Uncover New Growth Ideas | Ep. #1449

    20 juli 2020 · 7 min

    Afspelen
    In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Analytics or Data Studio but are unsure of how to interpret the data and end up doing nothing about it. Tune in to hear how you can get actionable reporting insights that you can apply to your business right away. Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Build Killer Reporting to Uncover New Growth Ideas.
    [00:36] Killer reporting gives you actionable insights so you know what to focus on.
    [00:43] People often look at Google Analytics and Data Studio but do nothing with the data.
    [01:04] If you don’t use the data, you are wasting your time looking at reports.
    [01:18] There are several analytics gurus who have great templates to share.
    [01:50] Customize those templates to meet your needs.
    [02:03] Check out Neil’s YouTube course that teaches you to use Google Analytics.
    [02:33] The importance of setting up the right foundation for reporting.
    [03:20] If you have money, hire an analytics consultant to assist you with reporting.
    [03:39] Set up alerts that let you know how your traffic and conversion rates are performing.
    [04:09] That’s it for today!
    [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Google Analytics
    Data Studio
    Annielytics
    Supermetrics
    Upwork
    Marketerhire
    Analytics Ninja

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42. Here's How You Can Build a Widely-Known Brand in Your Niche (Without Spending a Fortune) | Ep. #1448

    19 juli 2020 · 8 min

    Afspelen
    In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune).
    [00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.
    [00:41] He built his brand from consistently writing good long-form, data-driven content.
    [01:10] Larry Kim built a great brand for pay-per-click advertising.
    [01:31] You can be known for whatever you are trying to do if you are consistent.
    [01:47] The importance of leveraging the rule of seven.
    [01:58] Chatbots and other ways you can repeatedly expose people to your brand.
    [02:26] Dave Perell built a successful brand on Twitter where he educates people about writing.
    [02:51] Start with one channel first—don’t try to do everything at once.
    [03:26] A brand is one of the most defensible things you can have.
    [03:45] Experiment with different channels to see which ones you like.
    [05:00] That’s it for today!
    [05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Backlinko
    Brian Dean
    Larry Kim
    MobileMonkey
    ManyChat
    David Perell on Twitter
    Naval on Twitter
    Jason Lemkin on Twitter
    Quora
    Logan Paul on YouTube

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43. How to Build a Community The Right Way | Ep. #1447

    18 juli 2020 · 8 min

    Afspelen
    In episode #1447, we share how to build a community the right way! A strong and connected community can do wonders for your business but if you want it to work, you have to think beyond your own needs. It is about creating value for everyone and a supportive environment that can benefit many people. Tune in to hear how you can leverage this channel in the best possible way!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Build A Community the Right Way.
    [00:36] The importance of community and what it can do for your business.
    [01:24] Examples of great communities and our own version of this!
    [02:14] The multitude of communities that are out there for you to explore.
    [03:35] Using Community.com to interact with an audience and create awareness.
    [04:29] The intimacy of communities and what they can do for your business!
    [04:34] That’s it for today!
    [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Lees meer

    Links Mentioned in Today’s Episode:

    Nike
    Traffic Think Tank
    Slack
    Roland Frasier
    Jayson Gaignard
    Community
    Gary V

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44. How HEY Will Change Email Marketing | Ep. #1446

    17 juli 2020 · 7 min

    Afspelen
    In episode #1446, we talk about how HEY will change email marketing! This new service from the team that designed Basecamp, is poised to bring a breath of fresh air into the email world. They might even make things a bit harder for marketers like us! Tune in to hear exactly what HEY is and how it might suit you. Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How HEY Will Change Email Marketing.
    [00:35] What is HEY, who created it and what does it offer?
    [01:21] The Basecamp brand and what they are bringing to the email market.
    [02:38] More control for the user and ultimately a better experience.
    [03:49] Premium accounts of HEY and what these cost.
    [04:06] That’s it for today!
    [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    HEY
    Basecamp
    Outlook

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45. How to Leverage Long-Tail Keywords to Supercharge Your Traffic | Ep. #1445

    16 juli 2020 · 8 min

    Afspelen
    In episode #1445, we talk about how to leverage long-tail keywords to supercharge your traffic! Keyword research plays a crucial role in SEO and driving traffic, but many of us forget to utilize the long-tail variations of the keywords people search for. Tune in to hear about how you can work this method into your SEO strategy and boost your visitor numbers! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Leverage Long-Tail Keywords to Supercharge Your Traffic.
    [00:33] Understanding exactly what long-tail keywords are and some examples.
    [01:39] Improving visitor experience; combining updates and long-tail keywords in your content.
    [03:01] Refreshing decaying content and shoving keywords in at the same time.
    [04:02] Using Content Editor on ClickFlow to make the job of content creation much easier.
    [04:41] That’s it for today!
    [04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Ubersuggest
    Content Decay
    ClickFlow

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46. Our Top 5 Favorite SEO Hacks for 2020 | Ep. #1444

    15 juli 2020 · 6 min

    Afspelen
    In episode #1444, we share our top five SEO hacks for 2020! From updating content and improving customer experience to niching down and expanding your scope, these are the tactics that can help you boost your rankings. Tune into hear all five!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Our Top 5 SEO Hacks for 2020.
    [00:32] Updating content regularly to make sure it performs the best it can.
    [01:06] Obsessing over customer experience; site speed, pop-ups and more.
    [01:49] The riches are in the niches; Google's ranking favors specific content.
    [02:22] Zig when others zag and focus on the long term.
    [03:05] Thinking about search engines besides Google!
    [03:35] That is it for today!
    [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

    Links Mentioned in Today’s Episode:

    Content Decay
    Backlinko

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47. Here's the Secret to Coming Up with Endless Content Ideas | Ep. #1443

    14 juli 2020 · 6 min

    Afspelen
    In episode #1443, we share the secret to coming up with endless content ideas! All content creators need ideas, so how do you make sure that you have more than you need? From scouring social media and blogs to personalizing popular content, we give you a bunch of ways that help us create content at lightning speed with very little research! Tune in and open up this infinite possibility! Lees meer

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: The Secret to Coming Up with Endless Content Ideas.
    [00:34] Looking at this podcast as an example of endless content creation.
    [00:46] Finding popular topics to talk about on social platforms.
    [01:06] Using BuzzSumo and Feedly to bookmark noteworthy ideas.
    [01:56] Do not regurgitate! Keeping in mind your own spin on things.
    [02:29] What makes this podcast different and personal.
    [03:05] That’s it!
    [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

    Links Mentioned in Today’s Episode:

    BuzzSumo
    Feedly

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48. Can You Really Change Your Life with 1 Piece of Content? | Ep. #1442

    13 juli 2020 · 7 min

    Afspelen
    In episode #1442, we talk about if you can really change your life with one piece of content! The answer, as you might have guessed, is yes. We talk about the benefits of writing often, publishing loads content and staying open-minded to the small things that can change everything. Tune in to get some great tips on facilitating success! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Can You Really Change Your Life with One Piece of Content?
    [00:35] The example of the skyscraper technique and what this exemplifies.
    [01:05] What is the one piece of content that can do this for you?
    [01:38] Using writing to think deeply and articulate your thoughts.
    [02:44] The one piece that can lead to many more steps in your journey.
    [03:36] The two articles that had huge and unexpected results for Neil!
    [04:12] Staying consistent and getting in the reps.
    [04:20] That is it for today!
    [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

    Links Mentioned in Today’s Episode:

    Backlinko
    The Talent Code
    Demand Gen
    Nextivia

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49. Is It a Good Time to Start a Marketing Agency? | Ep. #1441

    12 juli 2020 · 10 min

    Afspelen
    In episode #1441, we talk about whether it is a good time to start a marketing agency. With all the craziness happening in the world right now, you might be wondering where this leaves you and your business plans. Tune in to hear about how to take advantage of these times and why blaming others for the current difficulties won't work! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Is It A Good Time to Start a Marketing Agency?
    [00:32] The current economic and political climate; the pandemic and protests.
    [00:42] An expected return to normal and what this means for starting a business .
    [01:19] The types of businesses that are still succeeding in this context.
    [02:10] Results that agencies are currently experiencing with small tweaks.
    [03:35] Drops in revenue due to COVID-19 and ways to keep growing in spite of it.
    [04:44] Using Startup Runway to map out possible scenarios.
    [05:35] Where are people hanging out and how can you make the most of these spaces.
    [06:20] Picking a niche, finding funded companies and breaking down how they can improve.
    [06:57] That’s it for today!
    [07:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

    Links Mentioned in Today’s Episode:

    Startup Runway
    CrunchBase

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50. How Neil Unlocked a Flood of Sales with One Weird Retargeting Ad | Ep. #1440

    11 juli 2020 · 6 min

    Afspelen
    In episode #1440, we share how Neil unlocked a flood of sales with one fun retargeting ad! Actually, scratch that, we are giving you two! Tune in to hear about fun Facebook campaigns and using your own face and expressions to get more traffic!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Neil Unlocked a Flood of Sales with One Fun Retargeting Ad.
    [00:39] Neil has no idea which of his many retargeting ads to talk about!
    [00:55] The sad faced retargeting ad that Neil ran a few days ago.
    [01:38] The Facebook ad that Neil ran to get more likes on his page.
    [02:04] Relevant offers to match with retargeting ads.
    [02:30] OLAY's clever campaign for skin products utilizing educational info.
    [03:12] That is it for today!
    [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

    Links Mentioned in Today’s Episode:

    OLAY

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