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4 Underrated SEO Plays That'll Double Your Organic Traffic | Ep. #1439

10 juli 2020 · 6 min
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In episode #1439, we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals. Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 4 Underrated SEO Plays That Will Double Your Organic Traffic.
[00:39] Upgrade your content regularly.
[01:01] Consider your top performers and explore new keywords to update them.
[01:30] Boost your traffic by removing dates from your URLs.
[01:45] Write long-form pieces of content and consolidate different pieces together.
[02:04] Consider what Animalz does with their power and pillar pages.
[02:24] Turn your content into videos and put them on YouTube.
[03:01] That’s it for today!
[03:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest
ClickFlow
Brian Dean
Animalz
vidIQ

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7 Creative Ways to Invest in Marketing | Ep. #1438

9 juli 2020 · 8 min
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In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Creative Ways to Invest In Marketing.
[00:31] Consider offering free tools such as Ubersuggest to generate traffic.
[01:01] Visit sites like CodeCanyon and pay a small price for a free tool.
[01:23] Examples of what you can do from a broader business perspective.
[02:32] Add at least one upsell and down-sell on your checkout or thank you page.
[03:14] Give your customers the option of being notified when a product is back in stock.
[03:39] The benefits of doing mouse tracking on your website to improve the user experience.
[04:23] Why you might consider using community.com to engage with your community.
[05:06] Check out Cameo where you can get celebrities to record a video about your product.
[05:34] That’s it for today!
[05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Ubersuggest
Content Decay
A/B Testing Calculator
CodeCanyon
Roland Frasier
Community
Cameo

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How to do a Daily Marketing Standup | Ep. #1437

8 juli 2020 · 8 min
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In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings. Lees meer

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Do A Daily Marketing Stand-Up.
[00:35] What we mean with the term “stand-up” in the context of marketing.
[00:59] The communication value that is gained from doing frequent stand-ups.
[01:42] Learn about Eric’s Agency Accelerator coaching program.
[02:10] Why Eric has a daily stand-up for his team working on the ads for this program.
[02:59] Stand-ups are necessary if you’re doing ads and are trying to scale.
[03:20] Examples of the issues/items to address in daily stand-ups.
[04:02] The most important metric to keep an eye on is the click-through rate.
[04:22] Find a solution for metrics that have underperformed for three days in a row.
[04:38] The importance of having alignment and sharing data across the organization.
[05:26] That’s it for today!
[05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traction
Supermetrics

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Why Learning to Say "No" Will Accelerate Your Success | Ep. #1436

7 juli 2020 · 8 min
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In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities aside, you make real space to progress and grow and we can see this from many of the world's great leaders. Tune in to find out about getting away from shiny object syndrome and drilling down on one thing at a time!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Learning to Say No Will Accelerate Your Success.
[00:35] The damaging effects of saying yes to too many things.
[01:29] What happens when you say no? Doubling down on what really matters.
[02:10] The secret to Bill Gates' and Warren Buffett's success: focus.
[03:12] Shiny object syndrome and missing the best opportunities through overwhelm.
[03:48] Depth instead of breadth and embracing categorization when it comes along.
[04:32] A homework assignment for the next week!
[04:58] That is it for today!
[05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Steve Jobs
ShoeDazzle
LegalZoom
Kim Kardashian
Jessica Alba
Honest
Warren Buffett
Bill Gates
Zillow
Glassdoor
Expedia
Richard Barton
T-Shaped Marketing

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How to Write a "Power Offer" to Generate New Leads Overnight | Ep. #1435

6 juli 2020 · 8 min
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In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can apply to your business and the successes you can experience by implementing one, make sure to not miss this episode. Tune in to get the lowdown on this important tool! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Write a Power Offer to Generate New Leads Overnight.
[00:34] What is a power offer and how does it work?
[01:36] Our real life example of a power offer on Single Grain.
[01:59] The success we have experienced with this strategy.
[02:27] The keys to success with power offers; staying on top of numbers and more.
[03:45] Audience resonation and refining the process and script for sales.
[04:55] That’s it for today!
[04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Joel Erway Course
Clients on Demand

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7 Brilliant Founders and CEOs We're Studying in 2020 | Ep. #1434

5 juli 2020 · 9 min
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In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick Collison, we cover a bunch of people that show us the way and the lead the world of business into the future. Stay tuned for a bonus at the end too! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 6 Brilliant Founders and CEOs That We Are Studying in 2020.
[00:43] The deep learning and thinking of Stripe's Patrick Collison.
[01:24] Inspiration from Ray Dalio and his inspiring book, Principles.

[01:58] The consistency of Bill Gates and Microsoft and his newest ventures in the pandemic.
[02:57] The example of Nike and how Phil Knight built an unmistakable brand.
[03:51] Naval Ravikant's simple and short-form wisdom.
[04:43] Roelof Botha from Sequoia and forward vision to future trends.
[05:33] Chamath Palihapitiya's ruthless and thoughtful approach to being contrarian.
[06:35] That’s it!
[06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Patrick Collison
Stripe
Ray Dalio
Principles
Bridgewater
Bill Gates
Inside Bill's Brain
Phil Knight
Nike
Naval Ravikant
Roelof Botha
Sequoia
Chamath Palihapitiya
Social Capital
Jeff Bezos
Warren Buffett

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Should You Build an Audience Before Launching Your Product? | Ep. #1433

4 juli 2020 · 7 min
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In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product.
[00:30] If you have a product, market it, otherwise, build the audience first!
[01:09] Building your audience by documenting your process as a newbie.
[01:32] How long a content marketing journey could take before results come.
[01:58] Examples of different thought leaders and how they built their audience.
[02:10] Understanding the passion economy, helping influencers monetize.
[02:44] Whoever controls the audience, controls a ton of power.
[03:22] Looking at platforms Spotify bought because they understand the power of audience.
[03:54] How much cash Kylie Jenner made selling 51% her company.
[04:23] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Naval
Dave Perell
Substack
Supercast
Andreessen Horowitz
Joe Rogan
Spotify
Gimlet
The Ringer
Kylie Jenner

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7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432

3 juli 2020 · 8 min
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In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget.
[00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO.
[01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic.
[01:38] Making the most of your content by streaming it to multiple sources.
[02:18] Getting way more traffic from YouTube using vidIQ!
[02:36] How much more effective you become as a writer using Grammarly.
[03:18] Connecting all marketing sources in one place using Google Data Studio.
[03:53] Using fast-growing Zapier to build marketing workflows.
[04:53] That’s it for today!
[04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:

Ubersuggest
Content DecayRestream
vidIQ
Grammarly
Google Data StudioZapier

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How Much Equity Should You Give To Your Partners? | Ep. #1431

2 juli 2020 · 8 min
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In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a business!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Much Equity You Should Give to Your Partners.
[00:55] Basing equity on a combination of capital and effort based value each partner provides.
[02:03] Using a more mathematical approach using Slicing Pie.
[02:30] Gauging if a potential partner is being reasonable in their demands.
[03:24] How Eric split equity in ClickFlow with his business partner.
[04:00] Why the partnerships and business model at SingleGrain didn’t go so well.
[04:54] The idea that equity only becomes a problem when you start making money.
[05:16] That’s it for today!
[05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Slicing Pie
ClickFlow
Single Grain

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The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430

1 juli 2020 · 10 min
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In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily schedules! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Remote Work Trends that Will Impact Your Business.
[00:35] The current landscape, the pandemic and what this means for the future.
[01:01] Big players who are insisting employees stay home.
[01:39] A hybrid model for workspaces and benefits of this arrangement.
[02:10] Using different channels of communication and replacing meetings.
[02:42] Not everyone works well remotely, it might take some education.
[03:06] Avoiding video call fatigue through scheduling and phone calls.
[03:48] Professional hours and adapting to a new daily routine.
[04:41] Holiday times and helping your employees remain sane!
[05:27] The rise of team building, corporate retreats and in-person events.
[06:30] Placing a premium on soft skills and touching in with people as humans.
[07:33] That’s it for today!
[07:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Zoom
Slack
Teams
Calm

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Google's Upcoming Algorithm Update | Ep. #1429

30 juni 2020 · 8 min
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In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all. Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Google's Upcoming Algorithm Update.
[00:45] The impetus behind the looming updates from Google.
[01:35] User experience and metrics and how Google aims to fine tune these even more.
[03:37] The next few years with Google; more focus in this direction.
[04:29] Weaknesses in Google's algorithms over the last ten years.
[05:03] Addressing the issues on your site; fixing things from all perspectives.
[05:25] That is it for today!
[05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Disney

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What You Can Learn From Black Hat SEOs | Ep. #1428

29 juni 2020 · 8 min
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In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What You Can Learn from Black Hat SEOs.
[00:44] What it means to be a black hat SEO; breaking the rules for rankings.
[01:24] Learning all the tactics and pushing things as far as possible.
[01:53] Switching from spamming to adding value in the long term.
[02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle.
[03:06] The value of diversifying as a safety net — do not trust one channel!
[03:46] Keeping the secret sauce to yourself instead of bragging to the world about it.
[04:32] The centrality of user experience and why to focus on that.
[05:11] That’s it for today!
[05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

BlackHatWorld

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What You Can Learn From Growth Hackers | Ep. #1427

28 juni 2020 · 8 min
Afspelen

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What You Can Learn from Growth Hackers.
[00:30] What is growth hacking? Anyone in a company trying to drive more revenue.
[01:00] Using your unique skill in your company to generate more revenue.
[01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking.
[01:33] How growth hacking got perverted and has since been rebranded as growth marketing.
[02:25] Doing true growth hacking by implementing data-driven marketing.
[02:51] How much leverage inside a company there is outside of pure marketing.
[03:03] The use of good design and UI for growth hacking; Amazon’s shipping model.
[03:30] Aligning your different channels into growth hacking using growth teams.
[04:26] Finding more ways to grow by looking outside of the norm!
[04:53] Aligning teams using a north star for your company.
[05:09] That’s it for today!
[05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Sean Ellis
Dropbox
Amazon
Facebook
Treehouse

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What You Can Learn From Internet Marketers | Ep. #1426

27 juni 2020 · 9 min
Afspelen

In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you shouldn’t get stuck in the tricks you know! Tune in and learn about keeping an eye out for what’s working and adapting it for your own use! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What You Can Learn from ‘Internet Marketers.’
[00:38] Eric’s definition of internet marketers involving a willingness to experiment and more!
[01:24] Neil’s definition of internet marketers: anyone who tries to market a business online.
[01:57] How internet marketers come up with innovative ways to sell online.
[02:46] Paying attention to innovative strategies that internet marketers use repetitively.
[03:06] Remembering not to get stuck in your ways; observing new techniques.
[03:39] Webinars, book funnels, upsells, downsells, checkout bumps - they all work!
[03:54] Using techniques that work to make more money to spend on marketing!
[04:07] The biggest impact driver is being creative; observing Russel Brunson.
[04:54] Remembering to keep your eyes open and adopting/adapting tricks.
[05:30] Ryan Deiss’ advice to learn from unethical strategies and make them ethical.
[06:13] That’s it for today!
[06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russel Brunson
Ryan Deiss
Digital Marketer
Brian Dean
ConversonXL
Peep Laja
Roland Frasier

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The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425

26 juni 2020 · 7 min
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In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From creating amazing content by interviewing thought leaders to ways of promoting your newsletter, you’ll hear some amazing tips today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Best Email Marketing Strategy When You Are a Nobody.
[00:30] Building a list using ads and a squeeze page.
[00:55] Create content and use opt-in lists throughout your whole site.
[01:13] Promoting content using podcasts whose guests share the episode.
[01:20] Promoting and putting your stuff out there using newsletters, and Substack.
[02:00] Discovering smart people and building an audience on Twitter.
[02:28] If your content is that good, you can build and charge an audience!
[02:43] How many well-known people will say yes to being interviewed by nobodies.
[03:23] Using pop-ups asking for email addresses to keep reading content.
[04:11] That’s it for today!
[04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Leveling Up
Andreessen Horowitz
Substack
Sam Parr
The Hustle
Trends
Agora Financial
David Perell
ConvertKit

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The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424

25 juni 2020 · 8 min
Afspelen

In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services.
[00:35] Don’t think that having your offer on your website is enough—get on the phone.
[01:05] A higher price means more flexibility and more margin for mistakes.
[01:25] Retarget people who have hit your page or have shown interest.
[02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars.
[02:17] The benefits of hosting a webinar and the best platforms to use.
[02:30] Think about building an ascension funnel and learn how from Dotcom Secrets.
[03:05] Ensure that your price points are above $1000.
[03:35] Continue marketing to people once you get their email address.
[04:22] Use count-down timers to encourage people to buy before a certain time.
[04:36] Adding a survey to determine which funnel you should send prospects to.
[05:04] That’s it for today!
[05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Sam Ovens
Russell Brunson
EverWebinar
Webinar Jam
Dotcom Secrets
Dean Jackson

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E-commerce Is Changing. Here’s How to Prepare. | Ep. #1423

24 juni 2020 · 9 min
Afspelen

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare.
[00:51] If you’re just starting, opt for Shopify—they’re doing great right now.
[01:03] At the moment, every day is Black Friday with Shopify!
[01:14] What’s doing well right now are one-product e-commerce stores.
[01:47] Google covid19.within.co to see how e-commerce is performing right now.
[02:21] Ensure that you have your inventory and a strong supply chain.
[02:40] Don’t be afraid of spending money on conversion rate optimization.
[03:14] Google Ads and Facebook Ads will go up and become more expensive over time.
[03:29] Optimize your funnel by offering something else on your thank-you page.
[04:09] Avoid running out of inventory and what to do if that happens.
[04:26] Think about also offering subscriptions in your e-commerce business.
[05:43] Look at railroad traffic: how often goods are being transported across the US.
[05:53] That’s it for today!
[05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Shopify
Amazon
covid19.within.co
BURST

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Simple Tweaks That Can Generate Massive ROI in Your Ads | Ep. #1422

23 juni 2020 · 8 min
Afspelen

In episode #1422, we discuss a few simple tweaks you can make to generate massive ROI in your ads. The best advertisers know to change up their ads frequently by writing new copy and/or adding striking images. Tune in to hear how Google Sheets combined with Supermetrics can help you get all the ad data and conversion information you need to keep your ads performing well. Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Simple Tweaks to Generate Massive ROI in Your Ads.
[00:36] When we say ads, we mean ads in general whether it be CPC, YouTube, Facebook, etc.
[00:51] The best advertisers know to constantly change up their ads.
[01:22] For one of our offerings we write new copy every week.
[01:49] Ask influencers and big brands to record short clips about your product.
[02:18] You can use Google Sheets and Supermetrics to get all the ad data.
[02:53] What we do when an ad performs poorly three days in a row.
[03:04] Look at your platforms and see if you can put your landing page on social platforms.
[04:01] If people buy from your ads, think about adding a one-time order or offer.
[04:38] Find and re-market to those who hit your checkout page but didn’t buy.
[05:10] That’s it for today!
[05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russell Brunson
Cameo
Supermetrics

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If We Had to Start Over in SEO, Here’s What We Would Do First | Ep. #1421

22 juni 2020 · 7 min
Afspelen

In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resources but all our knowledge, and stress things like learning from the playbook of your competitors, going after easy keywords in a large total addressable market, and diversifying once you build some traction. Listen along so you can apply what we learned the hard way!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: If We Had to Start Over, Here’s What We Would Do First.
[00:30] Setting the criteria: starting SEO with no resources and just our knowledge.
[00:50] Learning from the playbook of successful competitors.
[01:45] Brian Dean’s strategy: long-form content with lots of data.
[02:24] Partner with people, take their data, analyze, and add your unique spin.
[02:32] Publishing one thing a month; taking it one step at a time.
[02:51] The riches are not in the niches: create a site after a big TAM.
[03:16] It’s easier to get a small fraction of a big pie than the other way round.
[03:31] Focus on the easy keywords in the big markets and build traction from there.
[03:42] Diversifying once traction is built; newsletters are a good idea at this point.
[04:20] Don’t bet everything on SEO!
[04:33] That’s it for today!
[04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Brian Dean
Backlinko
Sam Parr
The Hustle

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What’s Changed in Marketing Since The Lockdown | Ep. #1420

21 juni 2020 · 6 min
Afspelen

In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown.
[00:53] How previous marketing campaigns shut down or shifted their messaging.
[01:18] Fewer businesses bidding for ads has brought the cost of paid ads down.
[01:55] Shifts in how/how many podcasts are created due to higher time availability.
[02:32] Standards about how polished marketing has to be are getting lower.
[03:04] Sweeping up all the talent that has been laid off if you can afford it!
[03:35] That’s it for today!
[03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:
Gary Vaynerchuk
Layoffs Tracker
Parachute

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How to Spot Marketing Opportunities When Growth is Flat | Ep. #1419

20 juni 2020 · 8 min
Afspelen

In episode #1419, we show you how to spot marketing opportunities when growth is flat!
Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat.
[00:30] Why looking for new channels is a big mistake when growth is flat.
[00:57] Opening doors on existing channels through conversion rate optimization.
[01:35] Letting go of your original business model and adjusting to meet new conditions.
[02:49] When to know when to pivot: when things are declining, not flat.
[03:20] Constantly innovating by ‘killing your business’.
[04:00] Sometimes you don’t need a drastic change; focus on surviving right now.
[04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions.
[04:55] That’s it for today!
[04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Peep Laja
ConversionXL
VWO
Spiralyze

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Why You Should Be Segmenting Your Website Visitors | Ep. #1418

19 juni 2020 · 8 min
Afspelen

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors.
[00:30] What is segmentation and how does it help deal with different kinds of website visitors?
[01:09] Using RightMessage to segment visitors according to their income.
[02:53] If you segment people, you serve them better, meaning more revenue for you!
[03:05] Picking the most relevant people to segment because it’s hard to segment everyone.
[03:14] Remembering not to present people with too many offers.
[03:39] Segmenting based on form fields, browser detection, language, and location.
[04:25] Great software to use for segmenting: bucket.io, RightMessage, and Clearbit.
[05:06] People feel better when a website directly caters to them, thus they convert better!
[05:44] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Pat Flynn
smartpassiveincome.comRightMessage
Neil Patel Digital
Ryan Levesque
bucket.io
The ASK Method
Clearbit

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How Your Mental Health Affects Your Marketing (And How To Keep It Healthy) | Ep. #1417

18 juni 2020 · 10 min
Afspelen

In episode #1417, we speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy.
[00:30] Mental health doesn’t just affect marketing, but your overall effectiveness!
[00:45] To be able to recognize a good opportunity, one has to be in the right mind frame!
[01:25] Actions and habits that affect your life all start with your mental health.
[01:55] The stress of the pandemic and how it encourages getting depressed or overworking.
[02:56] Setting boundaries about how many calls to do per day.
[03:50] Trying to only fill your calendar with things that produce ROI.
[04:07] A tip for comparing yourself to others to get perspective and stay level headed.
[04:50] Clearing your mind by meditating and taking time off.
[05:28] Giving yourself time to be unproductive.
[05:56] Setting things in order by journalling in The Five Minute Journal. Lees meer

[06:16] Going outside for a walk and monitoring your HRV using an Oura Ring.
[06:55] That’s it for today!
[06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Calm
Headspace
Peloton
The Five Minute Journal
Oura Ring

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How We're Doing Our Virtual Event | Ep. #1416

17 juni 2020 · 8 min
Afspelen

In episode #1416, we talk about how we will be doing our virtual event! Joining this episode, you’ll hear all the systems we have implemented to make our upcoming virtual Marketing School Mastermind so much more than a glorified webinar! Tune in and hear about how we have solved the problem of networking and Zoom exhaustion, pulled together a list of the most relevant speakers out there, and a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How We’re Doing Our Virtual Event.
[00:30] What our event is and why we have decided to make it virtual.
[02:00] Networking drawbacks to virtual events and tips for beating them from Ryan Levesque.
[03:23] How we have restructured our event to allow for networking online.
[04:24] Curbing Zoom exhaustion and ramping excitement using shorter sessions.
[05:14] The many great speakers who will be presenting at the event.
[05:47] That’s it for today!
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Ryan Levesque
The ASK Method
Zoom
Brian Dean
Nick Shackelford
Peep Laja
ConversionXL
Sam Parr
The Hustle
Chris Winfield
Super Connector Media
Jen Gottlieb

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Should You Accept Guest Bloggers? | Ep. #1415

16 juni 2020 · 6 min
Afspelen

In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on in your journey, but more content isn’t necessarily better anymore. Tune in and hear when and why guest bloggers might still be helpful, and what you can do you maximize their effectiveness through research, setting criteria, and hiring good ones! Lees meer

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Accept Guest Bloggers.
[00:30] If you can get amazing guest bloggers, why not?
[01:06] How to set specific criteria for a guest blogger to follow stringently.
[01:50] It is a cheap way to grow your traffic initially but you should taper off eventually.
[02:17] Google prefers updated old posts over rehashed new ones now.
[02:43] Work you can do before asking a blogger; researching keywords, etc.
[03:00] Good guest bloggers can turn into future employees!
[03:20] That’s it for today!
[03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Entrepreneur
Huffington Post
Wikipedia

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7 Ways To Keep Your Marketing Knowledge Fresh | Ep. #1414

15 juni 2020 · 8 min
Afspelen

In episode #1414, we give you seven ways you can use to keep your marketing knowledge fresh! There is a whole bunch of thought leadership out there on this topic and today you’ll hear tips for how to use software platforms, link with people, and filter, save, and connect to content so you can keep up to date with the best of it! Lees meer

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Keep Your Marketing Knowledge Fresh.
[00:30] Following the world’s best thought leaders on Twitter, and saving to Pocket.
[01:11] How to hone in on the best of what YouTube creators have to offer.
[01:45] Staying on top of lesser-known trends by reading paid newsletters.
[02:26] Checking out industry-related events many of which are held online now.
[03:05] Copywriting advice to be found at marketingexamples.com.
[03:43] Learning from your competition on podcasts!
[04:24] Joining groups and learning from those you follow on Facebook.
[05:03] That’s it for today!
[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Pocket
The Hustle
Axios
The Information
Hot Pod News
Wall Street Journal
The Economist
New York Times
marketingexamples.com
Growth Everywhere
Leveling Up
Chris Von Wilpert
Sumo Group
Joel Erway

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How Spending Half a Billion Dollars on Marketing Won't Solve Your Problems | Ep. #1413

14 juni 2020 · 8 min
Afspelen

In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed! Lees meer

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems.
[00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work.
[01:43] The value of making your message relatable to the common person.
[03:05] Not becoming lazy with marketing as you grow richer.
[04:10] Learning from Jeff Bezos and obsessing over your customer, not your competition.
[05:00] That’s it for today!
[05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Donald Trump
Mike Bloomberg
Jeff Bezos
Amazon
SpaceX

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3 Actionable Lessons Every Marketer Can Learn from Tim Ferriss | Ep. #1412

13 juni 2020 · 6 min
Afspelen

In episode #1412, we give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris.
[00:32] Experimenting and building a brand by consistently marketing those experiments.
[01:26] Don’t make claims! Content that uses data does better than content that doesn’t.
[02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get.
[03:27] That’s it for today!
[03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Tim Ferris
The 4-Hour Workweek
The 4-Hour Chef
Warren Buffet
Mark Cuban

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How Marketers Have Adapted Their Business Model To The New Norm | Ep. #1411

12 juni 2020 · 8 min
Afspelen

In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to have to adapt if you want to survive through this time. Listen in and hear about changing business trends, luring customers using no-commitment offers, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Marketers Have Adapted Their Business Model to the New Norm.
[00:34] What the new norm means; social distancing, online shopping, etc.
[01:10] Changes in payment options to match new consumer behavior.
[02:47] Getting people to try what you’re selling without committing much.
[03:50] Learning post COVID business trends from Emerson Spartz.
[04:59] How to be more resilient by reading Antifragile.
[05:04] That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Shopify
Peep Laja
CXL
Sam Ovens
Content Decay
Orabrush
Emerson Spartz
Peloton
Antifragile

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How Often Should You Follow Your 'Gut Feeling'? | Ep. #1410

11 juni 2020 · 7 min
Afspelen

In episode #1410, we talk about gut feelings, our initial reactions to information. Sometimes we take action, and other times we don’t, so today, we’re looking at how to trust these instincts. We learn more about Neil’s instincts, how gut feelings can change over time, and the importance of finding data to back these initial responses up. To learn about this and more, tune in today!
TIME-STAMPED SHOW NOTES:
[00:26] Today’s topic: How often you should go with your gut feeling.
[00:30] What your gut feeling is and how to use it to guide you.
[00:38] Results from Eric’s Twitter and Facebook surveys about gut feelings.
[00:57] Neil’s experience of going with his gut feeling and how it’s changed over time.
[02:02] Gut feelings grow and become more aligned with increased experience.
[03:07] When starting out, especially, find data that aligns with your gut feelings.
[03:34] How to share your gut feeling at a company with a variety of stakeholders.
[04:18] That’s it for today!
[04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Amazon Memos

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30 Lessons After 30 Million SEO Visits - Part 4 | Ep. #1409

10 juni 2020 · 7 min
Afspelen

In episode #1409, we dive into the fourth and final installment of the 30 lessons we have learned after 30 million SEO visits! Today we look at lessons 24 to 30. You can expect to hear more about why niches are important, making the most of your titles, and optimizing for search engines besides Google. Tune in to learn more about taking your SEO to the next level!
TIME-STAMPED SHOW NOTES:
[00:28] Today’s topic: 30 Lessons After 30 Million SEO Visits.
[00:35] The riches are in the niches. You can’t be everything to everyone.
[01:16] How to generate more ROI from your SEO.
[01:43] Find ways to make the most of your titles and meta-descriptions.
[02:15] Why your content that’s decaying the fastest is what you should update first.
[02:28] How an FAQ schema can help get more people to click to your site.
[02:50] Google is not the only search engine, so optimize for other ones too.
[03:22] Why you can achieve more with longer-tail keywords.
[04:08] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

ClickFlow
Bing Baidu Yandex
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30 Lessons After 30 Million SEO Visits - Part 3 | Ep. #1408

9 juni 2020 · 8 min
Afspelen

In episode #1408, we dive into numbers 17 to 23 of the 30 lessons we have learned after 30 million SEO visits! In this third installment, you can expect to learn more on subjects such as branding and how it can set you apart, why you should look to see what your competition is doing, and the importance of your SEO team. Tune in to hear tips to take your SEO game to the next level!
TIME-STAMPED SHOW NOTES:
[00:26] Today’s topic: 30 Lessons After 30 Million SEO visits.
[00:37] The importance of focusing on branding and how it relates to Google ranking.
[01:26] Draw lessons from your competitors and some tools to help with this.
[02:05] Why you should not fear duplicate content across platforms.
[02:32] What a power page is and why you should have one on your site.
[03:37] Benefits of interlinking your content.
[04:01] SEO is a team sport. You can’t do it alone.
[04:39] How having AMPs can help increase your traffic.
[05:07] That’s it for today!
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Alexa Backlinko
AMP

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30 Lessons After 30 Million SEO Visits - Part 2 | Ep. #1407

8 juni 2020 · 9 min
Afspelen

In episode #1407, we share the second batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 9 through 16, including points on infographics, blackhat tactics, speed and more! Tune in to hear some more vital things for your SEO success!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
[00:37] Infographics are the easiest way to boost your numbers.
[01:08] Understand blackhat SEO but execute it in a whitehat way!
[01:56] Don't obsess over SEO updates; not all changes will affect you.
[02:36] Traffic is not everything — it's more about conversion numbers.
[03:15] Specialization and focus can serve you very well in generating traffic.
[03:42] The SEO industry is not necessarily the most inspiring space, so look elsewhere!
[04:35] Speed is a great lever for boosting traffic.
[05:07] Bounce rates are not the most important metric, think more about customer experience.
[05:53] That is it for today!
[05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

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CodeCanyon
about.com

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30 Lessons After 30 Million SEO Visits - Part 1 | Ep. #1406

7 juni 2020 · 8 min
Afspelen

In episode #1406, we share the first batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 1 through 8, so make sure not to miss out on these foundational points. We talk about translation, link building, updating content and more. Tune in to hear it all.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
[00:42] Global expansion through translation and transcription.
[01:12] There are no guarantees in SEO, just like in life!
[01:38] Links are central to your growth; you need as many as possible.
[02:03] Patience is a virtue, so stick in there and reap the rewards that accumulate.
[02:40] Updating old content is often better than creating new stuff all the time.
[03:06] The current trend in SEO is around product-led growth — don't underestimate it!
[03:46] Get aggressive with your tactics, use popups and drive the traffic where you want it.
[04:21] Do not bet everything on SEO; diversify as soon as possible.
[04:52] That’s it for today!
[04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Upwork
Ahrefs
ClickFlow
Ubersuggest
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Why Conversion Rate Optimization Has Become a Crucial Marketing Skill | Ep. #1405

6 juni 2020 · 7 min
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In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill.
[00:35] What CRO is and how it relates to your acquisition costs.
[01:49] Connecting CRO to SEO and driving more results from existent content.
[02:27] When should you start worrying about CRO and how much should you spend?
[02:53] Taking note of key performance indicators and tracking rates.
[03:56] Base everything on data and you will reap the benefits!
[04:19] That is it for today!
[04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

The Great CEO Within

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7 Lessons After 30 Million Podcast Downloads | Ep. #1404

5 juni 2020 · 9 min
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In episode #1404, we share seven lessons we have learned after 30 million podcast downloads! That's right Marketing School has had more than 30 million downloads since we started four years ago! We have learned a lot along the way and so we thought we would pick out the seven best lessons to share with all of our listeners! Tune in to hear about equipment, recording schedules and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Lessons After 30 Million Podcast Downloads.
[00:45] Four years of the Marketing School Podcast!
[01:21] Consistency is king! You win and grow over time.
[02:11] Aiming for the biggest reach by repurposing on multiple platforms.
[03:00] A mixer goes a long way and sound quality can up your game a lot!
[03:27] Monetization is a great option, even early on.
[04:12] Utilize all your channels and invite an audience to your show.
[04:42] Show all of your episodes on platforms, it leads to more plays and downloads.
[05:17] What makes this show unique? Perspectives and inspiration!
[06:02] That is it for today!
[06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Blue Yeti
Restream
Marketing Showrunners

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7 Alternative Ways to Promote Your Content in 2020 | Ep. #1403

4 juni 2020 · 7 min
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In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020.
[00:31] Using Zest for simple content promotion.
[00:48] Utilizing Pinterest adverts and combining this with affiliate links.
[01:19] Making Taboola and Outbrain work for you!
[01:38] The power of push-notifications for higher visitor numbers.
[01:59] Twitter's untapped advertising potential.
[02:20] The promotional options available through review sites.
[02:38] Collecting phone numbers on your website for more reach.
[03:55] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Zest
Subscribers
Taboola
Outbrain
Andrew Wilkinson
G2
Capterra
Gary V
Toolio

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7 Unconventional Tactics to Scale Any Consulting Business | Ep. #1402

3 juni 2020 · 9 min
Afspelen

In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now.
[00:34] Making a no-brainer offer to a company that can help them save.
[01:16] Good project management for better efficiency on the work you do.
[02:00] The power of persuasive copywriting and doing less with more.
[02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses.
[03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning.
[04:22] Streamlining your reporting process to save time and work.
[05:00] Pricing on value and performance.
[06:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Crunchbase
SEMrush
Ahrefs
Agency Analytics
Raven Tools
Google Data Studio

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How to Get a Good Digital Marketing Intern | Ep. #1401

2 juni 2020 · 8 min
Afspelen

In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear about the best avenues to explore to find promising talent and committed new team members.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Get a Good Digital Marketing Intern.
[00:31] What makes a good marketing intern?
[01:04] Offering value to founders and CEOs through surprising things.
[01:51] The growth of interns into something important in a company.
[02:15] Posting to AngelList, colleges and forums for talent-scouting.
[03:39] Hiring processes, smart training techniques and setting interns up for success.
[04:47] Keeping a great intern on the team through a full time offer.
[05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
USC
Pepperdine
AngelList
Gary V
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What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400

1 juni 2020 · 7 min
Afspelen

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails.
[01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high.
[02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people.
[02:53] Open, click, and deliverability rates for Neil after sending a more successful email.
[03:28] How Neil judges when to remove a person from his email list.
[03:41] When to stop worrying about re-engaging people before scrubbing your list.
[03:44] An easy way to check if a subscriber wants to remain on your list before deleting them.
[04:15] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:
ConvertKit

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7 Unknown Tools That'll Double Your Revenue | Ep. #1399

31 mei 2020 · 6 min
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In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue.
[00:30] Use Zest as a promotion tool to get more qualified clicks.
[00:54] Book personalized video shoutouts from celebrities using Cameo.
[01:10] Pay to have someone evaluate your copy using copytesting.com.
[01:35] Add more payment options using FastSpring, Recurly, or Bolt.
[02:10] Eliminate background noises during podcast recordings using Krisp.
[02:44] Increase your revenue using sales platforms that add upsells.
[03:08] Simplify your reporting using Supermetrics.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Zest
Cameo
copytesting.com
ConversionXL
Bolt
FastSpring
Recurly
PayPal
Krisp
Shopify
ReferralCandy
SamCart
ClickFunnels
Supermetrics

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7 Unique Blog Post Angles That Drive a Flood of Traffic and Links | Ep. #1398

30 mei 2020 · 7 min
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In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic.
[00:35] What a blog post angle is: a type of blog post.
[01:00] Utilizing the consistency of how-to style blogs to get returning hits.
[01:10] Using Canva to make visualizations of data on research-based blogs.
[01:52] Collaborating with data providers to get leads and form partnerships.
[02:35] Taking a popular post and turning it into a visual post.
[03:12] Getting more view counts by conducting expert interviews.
[03:37] Roundup posts: asking many experts the same question.
[04:16] Posting about how you solved a specific problem.
[04:42] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

eHow
Canva
Ubersuggest
Ahrefs
BuzzSumo
Infogram
First Round Capital
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7 Simple Ways to Save Money on Your Marketing | Ep. #1397

29 mei 2020 · 7 min
Afspelen

In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing.
[00:32] Cutting costs in other areas to boost your marketing budget.
[01:19] Using Truebill to negotiate your own subscription rates.
[01:45] Changing your payment methods to slightly cheaper ones can save a lot!
[02:18] Outsourcing marketing, finding contractors and making a saving!
[02:49] Finding free tools to replace your paid services.
[03:32] Utilizing influencers at the current discount rates.
[04:01] Reducing wages for staff and contractors if you are struggling.
[04:43] That’s it for today!
[04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
GSVLabs
Stripe
Salesforce
Truebill
ClickFlow
Content Decay
Ubersuggest
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Where The Good Investment Opportunities Are Right Now | Ep. #1396

28 mei 2020 · 7 min
Afspelen

In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now.
[00:38] Thinking about where we are right now and where you can put your money.
[01:04] The stock market and why it is always a safe bet.
[01:32] Price drops over the next six months to a year.
[02:01] Waiting and watching; taking a leaf out of Warren Buffett's book.
[02:56] Unemployment rates right now in the US and abroad.
[03:50] Now is not the right time to invest; playing the long game and lowering expectations.
[04:40] That’s it for today!
[04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Amazon
Waymo
Warren Buffett
Berkshire Hathaway
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Special Behind the Scenes Q+A with Neil and Eric | Ep. #1395

27 mei 2020 · 10 min
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In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door!
TIME-STAMPED SHOW NOTES:
[00:00] The context for today’s Ask Me Anything episode and how you can get in!
[01:03] YouTube and other resources to learn more about marketing and branding.
[01:38] What to do if your CEO does not have the list of top 100 customers/accounts.
[01:58] Don’t wait for the approval or permission of another.
[02:34] Does buying expired or premium domains work?
[02:51] Advice about the most important focus areas in SEO.
[03:53] Buy websites now since you can get good deals at the moment.
[04:16] The best way to rank a page if you don’t have backlinks.
[04:47] Does using social sharing plugins increase your page load speed?
[05:05] Thoughts on whether search engines can crawl video content and rank accordingly.
[05:54] The number one strategy we’ve used to get listeners for our podcast.
[06:21] Leveraging Instagram and other platforms where your ideal customers hang out.
[07:14] Why you might want to splinter your main product and sell it to get people in.
[07:34] That’s it for today!
[07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode: Lees meer

Marketing School
The 22 Immutable Law of Marketing
DigitalMarketer
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How to Use Your Digital Marketing Skills to Climb the 'Wealth Ladder' | Ep. #1394

26 mei 2020 · 7 min
Afspelen

In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder.
[00:41] Resources for learning more about what the wealth ladder involves.
[00:56] The wealth ladder outlines the process of developing skills and building your business.
[01:27] Understanding that you have to level up into different sections of the ladder.
[01:51] Using affiliate programs to generate revenue.
[02:14] Hear how you can get a cut from each e-commerce transaction that you drive.
[02:35] Developing the right habits and skills before you jump into dropshipping.
[03:30] Examples of the many options ahead after you’ve done dropshipping.
[03:37] Remember that what goes up fast also comes down fast—be patient.
[03:53] That’s it for today!
[03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Nathan Barry
ConvertKit
Amazon
Shopify
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The Most Successful Cold Email Eric Has Ever Written | Ep. #1393

25 mei 2020 · 6 min
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In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Most Successful Cold Email That We’ve Written.
[00:33] A while ago we talked about Dean Jackson’s 9-word email.
[00:42] What the 9-word email comprises and an example of how it works.
[01:06] How this email drives engagement by evoking curiosity and examples of success.
[01:39] Be wary of overcomplicating your marketing and sales emails.
[01:53] Why you might consider emailing large corporations and how to get hold of their details.
[02:01] Advice for phrasing these emails to be concise and effective.
[02:43] Hear about the time we reached out to the CEO of Zynga.
[03:12] Find out what people are interested in and use that as your best angle.
[03:32] Why it’s a good idea to reach out to people when they’re in a tight spot.
[03:46] That’s it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode: Lees meer

Dean Jackson
Hunter
Zynga
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How to 10x Your Headline Success Rate | Ep. #1392

24 mei 2020 · 7 min
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In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to 10x Your Headline Success Rate.
[00:41] How we use headlines for this podcast to get more clicks!
[01:01] What a swipe file is and how can you use them.
[01:41] Evoking curiosity instead of going straight for clickbait.
[03:03] Useful resources for finding inspiring advertising.
[03:37] Using numbers and case studies to get people engaged.
[04:21] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
David Ogilvy
Swipe Worthy
Facebook Ad Library
Adbeat
Land-book
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How to Find Great Marketers During Hard Times | Ep. #1391

23 mei 2020 · 7 min
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In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Find Great Marketers During Hard Times.
[00:33] The difficult context many business find themselves in right now.
[00:54] The tech perspective and finding companies that have been laying off staff.
[01:47] Starting conversations with people at the right companies.
[02:05] Browsing forums and blogs for engaged employees for problem-solvers.
[03:06] The relationship between great writing and marketing - looking for strong writers.
[03:45] Approaches that do not work so well in this regard!
[04:02] That is it for today!
[04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Layoffs
Patreon
FreshBooks
TripActions
Lambda School
Caspar
ConsenSys
Magic Leap
Nextiva

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Quick Sprout
Growth Everywhere
Single Grain

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Twitter @ericosiu

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What's A 'Challenge' & Should You Do One? | Ep. #1390

22 mei 2020 · 6 min
Afspelen

In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What a "Challenge" is and If You Should Do One.
[00:38] Our experiences running marketing challenges.
[00:57] What do we mean when we say "challenge" in this context?
[02:18] Neil's 100k challenge and how he set things out for it.
[02:49] Indoctrinating and offering value to an audience.
[03:16] That’s it for today!
[03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

Links Mentioned in Today’s Episode:

Russell Brunson
The One Funnel Away Challenge
Roland Frasier
Leveling Up Podcast

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout
Growth Everywhere
Single Grain

Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.

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