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1. 7 Keyword Research Secrets That'll Help Your Content Rank Faster | Ep. #1389

   21 mei 2020 · 9 min

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   In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too! Lees meer

   TIME-STAMPED SHOW NOTES:

   [00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster.
   [00:31] Using the skyscraper technique to mimic high ranking competitor keywords.
   [01:06] How to learn about keyword difficulty and SERPs.
   [01:55] Boost your rankings by using the FAQ page schema technique.
   [02:29] Getting high ranking keyword permutations using AnswerThePublic
   [02:43] Have your URL crawled more quickly by sending it into Google Search Console.
   [03:26] Getting up and coming trending keywords using a keyword explorer.
   [03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough.
   [05:00] Bonus tips for words to add into titles to increase click flow.
   [06:08] That is it for today!
   [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

   Links Mentioned in Today’s Episode:

   Ubersuggest
   AnswerThePublic
   Google Search Console
   Keyword Explorer by Ahrefs
   Clickflow
   Backlinko Clickflow Analysis

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2. How to Send Seinfeld Emails | Ep. #1388

   20 mei 2020 · 7 min

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   In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Send Seinfeld Emails.
   [00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld.
   [01:06] Relating content about daily qualms to your product as a way of pitching it.
   [01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes.
   [02:31] Sending educational or sales-based content rather than Seinfeld content.
   [03:00] Remembering not to flood your audience with frequent Seinfeld emails.
   [03:28] Using the soap opera strategy to take your audience through emotional roller coasters.
   [04:34] That’s it for today!
   [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Seinfeld
   Delta Airlines
   Ben Settle
   Ryan Deiss
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3. How to Go from Total Newbie to SEO Expert in Record Time | Ep. #1387

   19 mei 2020 · 8 min

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   In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time.
   [00:36] Practicing on your own website, a faster approach than learning from resources.
   [01:03] How to start a WordPress website and tweak it to gain SEO insights.
   [02:02] Lessons Eric learned making a website to showcase light shows.
   [02:33] Don’t build your business around one targeted keyword.
   [03:10] The necessity of taking a few blows while experimenting to truly learn the game.
   [03:44] Why you should pick a brand-based rather than keyword-rich domain name.
   [04:38] The six month timeline in which Eric built three websites and then got hired.
   [05:18] Taking grey and black hat strategies and applying them to white hat sites.
   [05:29] That’s it for today!
   [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Moz
   Search Engine Journal
   WPBeginner
   ClickFlow
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4. How to Livestream The Right Way | Ep. #1386

   18 mei 2020 · 7 min

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   In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going! Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How To Live Stream the Right Way.
   [01:11] The number of channels that Eric and Neil live stream to.
   [02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI.
   [02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing.
   [03:40] Remembering that your recording setup does not have to be perfect.
   [04:22] That’s it for today!
   [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Gary Vaynerchuk
   Restream
   ZoomRepurpose
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5. The #1 Paid Ads Campaign We Have Run (And Why You Should Copy it) | Ep. #1385

   17 mei 2020 · 9 min

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   In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them.
   [00:43] The risk that Eric took while working at Treehouse!
   [02:24] Pulling a rabbit out of a hat and saving the company at the last minute.
   [03:23] Neil's strategy for using video to offer a solution through a webinar.
   [04:31] Staying focussed on strategy and the effect that this can have.
   [05:13] Using AI to optimize your ads — the new way to do things.
   [06:06] That is it for today!
   [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Treehouse
   Leave Some Feedback: Lees meer

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6. Our Favorite Marketing Book of All Time | Ep. #1384

   16 mei 2020 · 7 min

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   In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Our Favorite Marketing Books of All Time.
   [00:44] The power of Russell Brunson's new book Traffic Secrets!
   [01:28] Eric's two favorites: Breakthrough Advertising and Influence.
   [02:20] Neil's all time favorite: Ogilvy on Advertising.
   [03:17] The importance of great copywriting and how this ties to success.
   [04:15] That’s it for today!
   [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Russell Brunson
   Traffic Secrets
   Expert Secrets
   DotCom Secrets
   Breakthrough Advertising
   Influence
   Robert Cialdini
   Ogilvy on Advertising
   Mad Men
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7. Do Headings Really Impact Your Rankings? (Neil's Surprising Test Results) | Ep. #1383

   15 mei 2020 · 7 min

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   In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Do Headings Really Impact Your Rankings?
   [00:35] The surprising test results that sparked this conversation.
   [01:42] The four groups of headings that Neil used to measure efficacy.
   [02:29] Which groups improved traffic and which groups declined — what does Google like?
   [03:19] Same font sizes result in shorter visits to your site.
   [04:05] Pulling snippets from headings and making it easier for search engines.
   [04:17] That is it for today!
   [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode: Lees meer

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8. The Most Impactful Marketing Article Neil & Eric Read for 2020 | Ep. #1382

   14 mei 2020 · 7 min

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   In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020.
   [00:35] The experience spectrum and the overload of garbage content.
   [03:02] One-time offers and making money through up-sells.
   [04:34] Bonus — Russell Brunson's book, Traffic Secrets! Lees meer

   [04:41] That’s it for today!
   [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Jay Acunzo
   The Experience Spectrum
   Ahrefs
   Ubersuggest
   Russell Brunson
   The OTO Bump
   ClickFunnels
   Traffic Secrets
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9. How to Structure a Pay for Performance Deal | Ep. #1381

   13 mei 2020 · 8 min

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   In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Structure a Performance Deal.
   [00:37] What is a pay-for-performance or affiliate deal?
   [01:28] Finding individuals that already have your traffic.
   [03:01] Performance agencies that are available for your benefit.
   [04:03] The hardest part of working with a performance-based agency.
   [04:35] Moving on to a new agency if criteria are not met!
   [04:56] That’s it!
   [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Centerfield
   Leave Some Feedback: Lees meer

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10. The Future of Blogging as a Marketing Channel | Ep. #1380

    12 mei 2020 · 9 min

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    In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Future of Blogging as a Marketing Channel.
    [00:31] How many blog posts are being released currently in the crisis.
    [01:03] The percentage of customers that find you through blogging: above 20%!
    [01:27] Challenges to getting your blog post seen: standing out in the competition.
    [01:35] Why certain bloggers get seen more than others: being in the game for long.
    [02:27] Strategies to stand out in a competitive space as a newbie.
    [02:35] Using the advice in the Experience Spectrum to take an audience on a journey.
    [03:44] The value of creating infographics and tools to make a blog post stand out.
    [04:10] Other strategies: carousels and repurposing content.
    [04:39] Remembering to stay diverse and not just focus on blog posts for traffic.
    [05:29] Different sites that posted widely to gobble keywords that have since died.
    [05:57] That’s it for today!
    [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
    Stephen A Smith
    The Experience Spectrum
    Backlinko
    Infogram
    Leave Some Feedback: Lees meer

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11. Should You Run Paid Ads to Get Consulting and Agency Clients? | Ep. #1379

    11 mei 2020 · 6 min

    Afspelen
    In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients.
    [00:26] Eric’s two programs for getting consulting clients and accelerating agencies.
    [01:31] Running ads and the Evergreen Traffic Machine.
    [02:09] How effective Eric’s strategy on the agency side is.
    [02:52] Driving people to accelerate their agency even more through Eric’s second strategy.
    [03:28] That’s it for today!
    [03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Stefano Romero
    Evergreen Traffic Machine
    Agency Accelerator Program
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12. 5 Ways to Learn from Your Competitors and Shortcut Your Marketing Success | Ep. #1378

    10 mei 2020 · 8 min

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    In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on! Tune in to hear how to optimize your business by keeping an eye on the winners in your space!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Five Ways to Learn from Your Competitors and Shortcut Your Marketing Success.
    [00:34] Finding your Dream 100 and people to work with using SparkToro.
    [01:39] Using Built With and Wayback Machine to track a competitor’s strategy evolution.
    [02:45] Checking how successful a competitor’s ads are using Facebook Ad Library.
    [03:24] Learning from a competitor’s mistakes on podcasts they featured on.
    [04:44] Using Adbeat to see what kinds of ads competitors are using on Google.
    [05:24] That’s it for today!
    [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    SparkToro
    Chet Holmes
    Built With
    Russel Brunson
    ClickFunnels
    Hotjar
    Crazy Egg
    Wayback Machine
    Facebook Ad Library
    Leveling Up
    Nathan Latka
    Adbeat
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13. 2 Free Ubersuggest Features You Can Use to Grow Your Traffic Today | Ep. #1377

    9 mei 2020 · 8 min

    Afspelen
    In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help you get your numbers up immediately. Tune in to hear from Neil about why he chose to keep Ubersuggest almost completely free and how it can help you and your business.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Two Free Ubersuggest Features You Can Use to Grow Your Traffic Today.
    [00:38] A recap on Ubersuggest and how you can use the tools!
    [01:12] The multitude of free ways to use Ubersuggest.
    [01:31] The Top Pages report from Ubersuggest for surveying your competitors
    [02:44] Choosing between Ubersuggest and other services, such as Ahrefs.
    [02:54] The Site Audit report; fixing problems with maximum impact!
    [03:44] The pricing at Ubersuggest and Neil's payment model currently.
    [04:51] That is it for today!
    [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
    Brian Dean
    Ahrefs
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14. My Startup Has Exhausted Its Cash and We’ve Slashed Our Marketing Spend to Zilch | Ep. #1376

    8 mei 2020 · 9 min

    Afspelen
    In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch?
    [00:41] The first expense that goes out of the window: marketing.
    [01:06] Keeping the profitable marketing budget and cutting the rest.
    [01:49] The story of ConversionXL and the idea of paid trials.
    [03:22] Look for partnerships for a cheap alternative to traditional marketing.
    [04:27] Playing the long game, adapting and taking some inspiration from Gary V.
    [05:54] Using SparkToro to find your ideal partnership!
    [06:20] That is it for today!
    [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ConversionXL
    Gary V
    SparkToro
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15. 2 Free ClickFlow Features You Can Use to Grow Your Traffic Today | Ep. #1375

    7 mei 2020 · 8 min

    Afspelen
    In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more companies of different sizes over the last few years, why not give it a try? Tune in to hear about the Content Decay and Content Editor features and how they can help you and your businesses during this crisis!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Two Free ClickFlow Features You Can Use to Grow During Tough Times.
    [00:34] The evolution of ClickFlow and the audiences it serves.
    [01:15] The Content Decay feature on ClickFlow for reigniting traffic for your content.
    [02:24] How often to update your content for best results.
    [03:30] Using Content Editor to make your pieces and post more appropriate.
    [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    ClickFlow
    HubSpot
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16. 4 Unorthodox Social Media Hacks That’ll Double Your Social Traffic | Ep. #1374

    6 mei 2020 · 7 min

    Afspelen
    In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, it is also about comments! Learn this and more on today's episode as we help you increase your reach, engagement and ultimately your conversation rates!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 4 Unorthodox Social Media Hacks that will Double Your Social Traffic.
    [01:12] Doubling down on the all-important first window of time that a post is live.
    [01:53] Posting on multiple channels and making the most of your content.
    [02:43] The value of comments; asking questions takes your content so much further!
    [03:35] Using ego-bate to get more retweets and reach.
    [04:28] That’s it for today!
    [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ben Horowitz
    Andreessen Horowitz
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17. 5 Secrets to Growing Your Ecommerce Sales with Paid Advertising | Ep. #1373

    5 mei 2020 · 7 min

    Afspelen
    In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate to booming and they really are pretty straightforward and easy! Tune in to hear about product reminders, one time offers and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Secrets to Growing Your E-commerce Sales and Paid Advertising.
    [00:32] Re-marketing customers through video advertising.
    [01:13] Product reminders through text-messaging and email.
    [01:40] Notifications around stock numbers; creating a sense of urgency helps!
    [02:35] Customer data platforms to maximize your business' reach and scope.
    [03:15] One time offers for e-commerce: up-sells upon checkout!
    [04:26] That’s it for today!
    [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Fabletics
    Kate Hudson
    Hull
    Lytics
    OTO Script
    Russell Brunson
    Traffic Secrets
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18. These 5 Tips Will Increase Your CTR | Ep. #1372

    4 mei 2020 · 8 min

    Afspelen
    In episode #1368, we share five tips to increase your click-through rates. Higher click-through rates mean more traffic, more data and better opportunities to grow, all things that you should want for your business, today! Tune in to hear about updating posts, powerful copywriting, refreshing ads and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Tips to Increase Your CTR!
    [00:59] Updating the dates on your posts to boost your numbers.
    [01:31] The reason for higher click-through rates; ranking on search engines.
    [02:07] Evoking curiosity and using suggestive and interesting titles to lure in visitors.
    [02:35] The power of copywriting and how to persuade the human mind.
    [03:07] How to go about on-SERP SEO; enticing an audience to visit your site.
    [04:03] Using FAQ Schema markup; drawing more attention and high ranking.
    [04:45] Avoiding ad-fatigue through rotating and refreshing things.
    [05:31] That’s it for today!
    [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ClickFlow
    Breakthrough Advertising
    The Boron Letters
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19. How to Start a Wildly Successful Podcast from Scratch in 2020 | Ep. #1371

    3 mei 2020 · 10 min

    Afspelen
    In episode #1371, we tell you how to start a wildly successful podcast from scratch in 2020! With more people staying home with more time on their hands, now is a better time than any to build a podcasting platform for your business! Tune into this episode to hear how you can use data, keywords and a bunch of helpful tools to get out there and capture a huge audience!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Start a Wildly Successful Podcast from Scratch in 2020.
    [00:37] Why now is a better time than any to start a podcast!
    [01:30] Interesting current data from the podcast world.
    [02:32] Ease of entry with standard tools on your computer or phone.
    [02:58] Showing an audience all your episodes for more traffic!
    [04:24] The importance of keyword research to find relevant terms.
    [04:44] Finding trending topics to discuss and boost traffic.
    [04:55] Shorter, daily episodes versus longer, less frequent posts.
    [05:21] Using the facility of show notes as a means to higher ranking.
    [06:08] There's not too much to podcasting; why not give it a try?
    [06:32] Sticking it out and reaping the rewards after some time.
    [06:53] That’s it for today!
    [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Hot Pod News
    QuickTime
    Libsyn
    Spotify
    Transistor
    Ubersuggest
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20. 7 Tools That Will Help Push Through Tough Times | Ep. #1370

    2 mei 2020 · 6 min

    Afspelen
    In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your business are probably taking a bit of strain so we decided to share this list of affordable tools that can make things that little bit easier. From email marketing to optimized routines, you are going to want to check these out! Tune into hear about how you can make it out the other end intact and thriving!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Tools that Will Help Push You Through the Tough Times.
    [00:41] Cutting costs on software through AppSumo!
    [01:03] ClickFlow's Content Decay feature for recovering traffic.
    [01:26] Free help from ProfitWell around your data and analytics.
    [01:41] Affordable email marketing with SendFox.
    [02:09] Neil's own Ubersuggest and the offer he has on it at the moment.
    [02:22] Optimizing your day and better time management with RescueTime.
    [02:51] Screen casts and simpler demonstrations using Loom!
    [03:33] That’s it for today!
    [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    AppSumo
    Content Decay
    ClickFlow
    ProfitWell
    SendFox
    Ubersuggest
    RescueTime
    Zoom
    Loom
    Slack
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21. How to Attract and Close Your First 6-Figure Consulting Deal | Ep. #1369

    1 mei 2020 · 9 min

    Afspelen
    In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, consulting and side-hustle work is more important than ever, so we thought we would give you a little help in finding that amazing deal you have always been hoping for. Tune in to hear about where to look, how to reach out and what to offer, in order to get it done!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Attract and Close Your First Six-Figure Consulting Deal.
    [00:39] The current job climate and why this topic is so relevant right now.
    [01:02] Eric's experience as a SEO strategist trying to add more value.
    [01:55] Reaching out through multiple means and finding clients.
    [02:51] Looking at recently funded companies and contacting them to help.
    [04:26] Getting into the psyche of CEOs and investors.
    [05:54] That’s it!
    [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Brick Media
    Data.com
    Salesforce
    Quora
    Upwork
    Crunchbase
    PitchBook
    TechCrunch
    Zynga
    Loom
    Mixmax
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22. How to Skyrocket Your Search Traffic without Spending a Cent | Ep. #1368

    30 april 2020 · 7 min

    Afspelen
    In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today's episode we show you how! Tune in to hear about refreshing content, news-jacking and power-pages!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Skyrocket Your Search Traffic Without Spending a Cent.
    [00:35] Increases in users spending time online at the moment.
    [00:54] Updating your pages that have been doing well recently.
    [01:20] How ClickFlow can help you improve your keywords and up your numbers.
    [01:39] The idea of news-jacking; creating a widget that services a need.
    [02:27] Finding trends and creating content on those subjects.
    [03:14] The usefulness of power-pages for consolidating your traffic to a single point.
    [04:21] The crazier the design, the harder it is to update!
    [04:37] That’s it!
    [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    ClickFlow
    Google Trends
    BuzzSumo
    Brian Dean
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23. How to Get a Job During Hard Times | Ep. #1377

    29 april 2020 · 7 min

    Afspelen
    In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than nothing! Tune in to hear about following the money, providing value and building relationships that can be capitalized on!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get a Job During Hard Times.
    [00:31] The current, unprecedented rates of unemployment in the US.
    [01:29] Companies that are currently hiring despite the crisis!
    [02:19] Reaching out, offering value and building rapport quickly.
    [02:44] Using your skillsets and applying them to a venture-funded company.
    [03:04] Ways to find companies that could use your help at this point in time.
    [04:09] That’s pretty much it for this episode!
    [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Goldman Sachs
    Amazon
    CBS
    Walgreens
    Instacart
    Walmart
    We Work Remotely
    Upwork
    Freelancer
    Crunchbase
    Candor Hiring Freezes
    Bird
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24. The Best Type of Content to Create During Rocky Times | Ep. #1366

    28 april 2020 · 9 min

    Afspelen
    In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Best Type of Content to Create During Rocky Times.
    [00:35] Responding to the current climate and the difficult circumstances in which we find ourselves.
    [01:08] The helpful service of well-presented, useful data.
    [01:51] Looking at the last year of trends to point you in the right direction.
    [02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content.
    [03:15] Neil's early coronavirus blogpost and its popularity.
    [04:01] Creating infographics and creating links to the original source.
    [04:20] The list of priorities at the moment and appealing to what people need now.
    [05:02] Remaining flexible and responding to the specific day.
    [06:04] That’s it for today!
    [06:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    ProfitWell
    Within
    Ahrefs
    BuzzSumo
    Infogram
    Canva
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25. This is How Your Business Can Survive During the Coronavirus | Ep. #1365

    27 april 2020 · 9 min

    Afspelen
    In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of measures you can take today in order to stay afloat!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Your Business Can Survive During The Coronavirus.
    [00:37] Placing this conversation within the continuum of the virus and our episodes on the subject.
    [01:09] Applying for small business financial aid and disaster relief from the government.
    [01:51] Staying in the know and up to date on information and resources.
    [02:36] Cutting costs and renegotiating your contracts and wages.
    [03:27] The best ways to let people go from your company and lead well.
    [04:45] Checking your leading indicators; sales conversations and conversions.
    [05:29] Get flexible; now is the time to rethink your offers and opportunities for the short term.
    [06:20] That’s it for today!
    [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

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26. The 5 Social Media Strategies You Should STOP Doing in 2020 | Ep. #1364

    26 april 2020 · 7 min

    Afspelen
    In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020.
    [00:32] Output for output's sake; you need an audience to have reach.
    [01:13] Links do not work as well as they used to!
    [01:48] Losing track of your numbers — you need to keep an eye on your analytics.
    [02:32] Reusing content from different platforms; post manually on each!
    [03:30] Lack of engagement and response breaks down the goal of community building.
    [04:12] That is it for today!
    [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Gary V
    Sprout Social
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27. The 5 SEO Strategies You Should STOP Doing in 2020 | Ep. #1363

    25 april 2020 · 8 min

    Afspelen
    In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today's marketing world, so beware! Tune in to hear which strategies you should stop wasting your time on!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The 5 SEO Strategies You Should Stop Doing in 2020.
    [00:34] Why buying links is outdated and a waste of time.
    [01:20] Publishing content for the sake of it; you need to stand out.
    [02:17] It's not about word count, it's about quality! Stop counting words!
    [03:20] Don't disrupt the user experience, keep it smooth and user-friendly.
    [04:07] Staying away from product pages; those days are gone.
    [05:16] That is it for today!
    [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    OLAY
    Leave Some Feedback: Lees meer

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28. Neil’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1362

    24 april 2020 · 6 min

    Afspelen
    In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing, conversion rates go through the roof. Neil has found that Cameo is a great way to easily access celebrities without much work or many middlemen, tune in to hear all about it! Lees meer

    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Neil's Favorite New Growth Strategy of 2020 So Far.
    [00:32] The video that taught Neil a big lesson about conversion rates.
    [02:01] Using Cameo to get great celebrity affiliations!
    [02:35] Using this strategy on a smaller scale with your own staff and friends.
    [03:04] That’s it for today!
    [03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Robert Herjavec
    Shark Tank
    Money Map Press
    Kylie Jenner
    Kylie Cosmetics
    Cameo

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29. Eric’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1361

    23 april 2020 · 6 min

    Afspelen
    In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast, there are ways that you can turn loyal followers into paying subscribers and the results are almost in! Stay tuned to find out more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Eric's Favorite New Growth Strategy of 2020 So Far.
    [00:44] Continual testing with podcasts; subscription, advertising and events.
    [02:15] The macro strategy for getting paid subscriptions to a podcast.
    [03:07] What you can do to help Eric in his testing!
    [03:21] That is it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Leveling Up
    Supercast
    Kylie Jenner
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30. 7 Simple Tricks for Running More Profitable Ads | Ep. #1360

    22 april 2020 · 9 min

    Afspelen
    In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social media stories, retargeting, educational content and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Simple Tricks for Running More Profitable Ads.
    [00:32] Running engagement ads first! Increased clickthrough rates are exponential!
    [01:16] Using landing page content on social media stories.
    [01:55] The importance of retargeting on different platforms and focussing on reach.
    [02:35] Using different pitches and pages when retargeting an audience.
    [03:30] Refreshing ads quickly and batch production of your content.
    [04:12] Using educational content and product pitches within this.
    [05:10] Finding inspiration for your advertising from the best out there!
    [06:04] That is it for today!
    [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    OLAY
    Facebook Ad Library
    Swiped
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31. The 5 Tools You Need to Run a Remote Team | Ep. #1359

    21 april 2020 · 9 min

    Afspelen
    In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important topic than ever before, so we wanted to give you these five things to boost your ability to excel! From communication tools and note-taking to project management and beyond, tune in to get it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The 5 Tools You Need to Run a Remote Team.
    [00:34] The current remote climate and what this means for businesses.
    [01:38] The great service provided by Zoom!
    [02:32] Downturns in the economy and why they are never what you expect.
    [03:10] Communication and connection on Slack and Microsoft Teams.
    [03:42] Flexible and improved note-taking on Notion.
    [04:12] Project management on platforms such as Asana.
    [04:56] Feedback and connection to the pulse of organization through 15Five.
    [05:51] That’s it!
    [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Zoom
    Slack
    Microsoft Teams
    Skype
    Notion
    Evernote
    Asana
    15Five Lees meer

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32. 5 Unusual Hacks to Convert More Inbound Traffic into Customers | Ep. #1358

    20 april 2020 · 8 min

    Afspelen
    In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies that you may not have heard of yet.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Unusual Hacks to Convert More Inbound Traffic into Customers.
    [00:44] Using surveys to funnel traffic on your site to specific campaigns.
    [01:34] Creating a freemium experience with exciting elements and features.
    [02:35] Everywhere retargeting; higher conversion rates and lead generation.
    [03:40] Pic snippets for better email open rates.
    [04:15] Customer data platforms and weaponizing your collected data!
    [05:31] That’s it for today!
    [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    The Ask Method
    Ryan Levesque
    Bucket.io
    Hull
    Clearbit
    HubSpot
    Outreach
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33. 7 New and Emerging Growth Channels That Aren’t Saturated Yet | Ep. #1357

    19 april 2020 · 9 min

    Afspelen
    In episode #1357, we give you seven new and emerging growth channels that aren't saturated yet! We talk about tools, social platforms, podcasting and more. There is so much out there that you can utilize for your company's growth, so listen in to hear how you can get your numbers way up!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 New and Emerging Growth Channels That Aren't Saturated Yet.
    [00:36] Leveraging the power of tools; acquiring new customers affordably.
    [01:05] The power of LinkedIn and its organic reach!
    [01:47] Using landing page content for stories on social media platforms.
    [02:34] Podcasting versus blogging; it is still a great time to start.
    [03:44] Expanding your geographic reach; new regions means more money.
    [04:18] Customer data platforms and creating a marketing machine from what you have.
    [05:06] Using live platforms for selling as well as education.
    [05:54] That’s it for today!
    [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

    Links Mentioned in Today’s Episode:
    HubSpot
    Grader
    Ubersuggest
    John Lee Dumas
    Pat Flynn
    Ahrefs
    Upwork
    Hull
    Lytics
    Tai Lopez
    Grant Cardone

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34. 5 Ways to Stand Out and Get Noticed as a Marketing Employee | Ep. #1356

    18 april 2020 · 8 min

    Afspelen
    In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on the side, these are the five things to get you a raise and a promotion. Tune in to hear how you can get ahead of your peers and up your game!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Ways to Stand Out and Get Noticed as a Marketing Employee.
    [00:36] The interest in boosting your career; the reason for today’s topic!
    [01:04] The power of writing in sharing your particular type of thinking.
    [02:00] Coming up with new and fresh marketing strategies to use at your company.
    [02:53] Fearlessness in the face of a challenge; speaking out and using research.
    [03:51] Finding ways to cut costs and save money.
    [04:35] Bringing in learnings from a side-hustle to your main employer!
    [05:24] That is it for today!
    [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Gary V
    Andrew Chen
    Law of Shitty Clickthroughs Lees meer

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35. How to Rank Your Content on a New Website for Less Than $1,000 | Ep. #1355

    17 april 2020 · 8 min

    Afspelen
    In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it can be tricky to get higher up in search engine rankings at first, but with these few strategies and simple tools, you can get there in no time. Tune in to hear about renewing old content, converting existing content and using ego bait!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Rank Your Content on A New Website for Less than $1K.
    [00:41] Google's ranking system and which signals to boost for them.
    [01:17] Utilizing Google Search Console and making it easier for search engines.
    [02:07] Finding articles to convert into infographics for more links.
    [02:48] Content Explorer on Ahrefs; searches for traffic-heavy keywords.
    [04:04] Renewing decayed content and boosting dropping traffic.
    [04:41] Using ego bait to reach out to powerful people in a particular space.
    [05:29] That’s it!
    [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Yoast SEO
    All in One SEO
    Rank Math
    WordPress
    Google Search Console
    BuzzSumo
    Ubersuggest
    Dribbble
    Ahrefs
    Backlinko
    Exploding Topics
    Content Decay
    ClickFlow
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36. When to Go Beyond Basic SEO Tactics | Ep. #1354

    16 april 2020 · 9 min

    Afspelen
    In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: When to Go Beyond Basic SEO Tactics.
    [00:35] What do we mean by the term 'basic SEO tactics?
    [01:01] A great SEO plugin for WordPress that you should be using!
    [01:20] Going above and beyond what everyone else is doing.
    [01:55] The power of building a tool or a widget; finding something that you can provide.
    [02:55] Linkable content; the work that goes into infographics.
    [03:29] Using a 'power page' to up your ranking in many different areas.
    [04:10] Transcribing and translating content to reach different markets.
    [04:36] Updating old content to keep it alive and ranked.
    [05:08] A-B testing your title tags for increased traffic and more persuasion.
    [05:29] Using FAQ Schema and covering all your bases on Google.
    [06:14] That is it for today!
    [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    WordPress
    All in One SEO
    Omni Calculator
    HubSpot
    Ubersuggest
    Backlinko
    Ahrefs
    Content Decay
    FAQ Schema
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37. Should You Start a Side Project to Level Up Your Marketing Skills? | Ep. #1353

    15 april 2020 · 7 min

    Afspelen
    In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit employees from doing work on the side, it can be a significant advantage to any company. Tune in to hear why employers should grab the opportunity to invest in upcoming entrepreneurs!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Should You Start A Side Project to Level Up Your Marketing Skills? [00:36] Thoughts on allowing employees to have side hustles.[00:52] Why we encourage side hustles at Single Grain.[01:09] Feel good if your employee ends up leaving you to pursue their side hustle full-time. [01:34] Wanting the best for people even if it doesn’t produce the best outcome for you.[01:44] A side hustle is the best way to learn marketing because you are keen to experiment. [02:02] Find a job that gives you the autonomy to experiment and allows you to fail. [02:59] Keep in mind that people will make more effort to learn things they care about. [03:35] People will apply what they learn to your business, and thus you benefit indirectly. [04:25] Employers should see potential entrepreneurs as people worth investing in. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Marketing School
    Leave Some Feedback: Lees meer

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38. This is The #1 Reason Your Traffic is Not Growing | Ep. #1352

    14 april 2020 · 7 min

    Afspelen
    In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this strategy you can test the waters before taking big shots at differentiating yourself. Hear more by tuning in today.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why This is the Number One Reason Why Your Traffic is Not Growing.[00:33] The idea that all good marketing channels eventually become less effective.[01:15] Rejuvenating a marketing channel by conducting mostly failed experiments.[02:51] Conducting small experiments that lead to large innovations.[03:47] Why people don’t grow: they aren’t taking big enough shots.[04:06] Getting into the mindset of experimentation, or else.[04:22] That’s it for today![04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Andrew Chen
    TikTok
    Instagram
    ‘The Law of Shitty Clickthroughs’
    Andy Johns
    Ubersuggest
    Clickflow
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39. The Top 7 Marketing Tools You Should Pay For | Ep. #1351

    13 april 2020 · 8 min

    Afspelen
    In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to the best platforms for editing videos and finding templates on the cheap. Tune in to hear how you can make attractive campaigns and know exactly how they are doing!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Top Seven Marketing Tools that You Should Pay for.[00:35] Paying the price for the use of Sprout’s great reporting to plan based on its data.[01:03] Skipping expensive designer hires by using Canva templates.[01:37] Using Slack’s integration capabilities to shares insights with your team.[02:24] The effectiveness of videos; using frame.io for editing.[03:05] Webinar software capabilities enabled by Livestorm.[03:31] How Supermetrics acts as an API between ad platforms and Google Data Studio.[04:02] The automated CDP that Hull enables.[05:00] That’s it for today![05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Sprout Social
    Canva
    Slack
    GA Insights
    Asana
    Frame
    Livestorm
    Supermetrics
    Google Analytics
    Google Data Studio
    Hull
    Clearbit
    Outreach
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40. How to Hire Incredible Designers for Cheap | Ep. #1350

    12 april 2020 · 8 min

    Afspelen
    In episode #1350, we talk about how you can hire incredible designers for cheap! We touch on pointers like reaching out to designers in countries with a lower cost of living, what platforms to use, and all the different ways you can vet one to see if they are a good match! Get it all right here!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How You Can Hire Incredible Designers for Cheap.[00:33] How to reach out and confirm designers on Dribble or Behance.[01:08] Finding permanent designers in areas where the currency is weaker than the US.[01:49] Using filters to vet designers on Upwork.[02:40] The value of paying your regular designer per project vs per hour for quality control.[03:49] A pro tip: use Dribbble’s talent program to find new designers you didn’t know before.[03:58] Testing designers with small initial projects using clear descriptions.[04:39] The more similar a designer’s past work to your brief, the better they will do.[04:55] That’s it for today![04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Dribbble
    Behance
    Instagram
    99designs
    Upwork
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41. Where Social Media Marketing is Headed in 2020 and Beyond | Ep. #1349

    11 april 2020 · 9 min

    Afspelen
    In episode #1349, we talk about where social media marketing is headed in 2020 and beyond! We look at the rise of stories, moving away from landing page conversion and why you should be pumping all your money into video! Tune in to get the latest for your social media strategy!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Where Social Media Marketing is Headed in 2020 and Beyond.[00:36] The increase of the concept of stories across the different platforms.[00:55] Monetization will move from landing pages to native social media pages.[01:50] The gift of working your sales pitch into normal copy and conversation.[02:57] Increases in conversion numbers when utilizing cheap influencers.[05:02] The importance of video; better relatability, conversion and engagement.[05:29] Spending a small amount of money every day to boost your reach.[06:02] That’s it for today![06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Traffic and Funnels
    Seinfeld
    Cameo
    Kim Kardashian
    FameBit
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42. 7 Crazy Sales Tactics That Work Surprisingly Well | Ep. #1348

    10 april 2020 · 10 min

    Afspelen
    In episode #1348, we share seven crazy sales tactics that work surprisingly well! From personalized webinars and cold texting people using their first names to the idea of the 'dream 100', we cover some great ways to boost your sales. Tune in to hear how these can help your business and get you ahead.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Crazy Sales Tactics that Work Surprisingly Well.[00:34] Personalized webinars and reaching out to specific companies with solutions.[01:31] Using PicSnippets to trick people into opening a link you want them to access.[02:19] Retargeting based on reach and boosting traffic and action.[03:24] Cold texting with someone’s name to improved response rates.[04:53] Laying out your dream people to work with and giving direction to your work.[05:25] Calendarising calls and appointments to increase show-up rates.[06:10] Dinners and events to make connections (after coronavirus!). [07:13] That’s it for today![07:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
    PicSnippets
    Twilio
    Dream 100
    Calendly
    Leave Some Feedback: Lees meer

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43. How to Write a Chat Marketing Sequence That Converts! | Ep. #1347

    9 april 2020 · 10 min

    Afspelen
    In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especially when it comes to a product, so we are going to talk about how to structure it to get the conversion results you’ve been looking for. We cover how to funnel a customer down on web-based chat experiences and the value of educational pitches when it comes to text-based ones. Enjoy!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How You Can Write a Chat Marketing Sequence that Works.[00:33] What is chat marketing? Chat-based platforms that convert![01:44] Web-based chat tactics: firstly find out the reason a customer has visited your website.[02:39] Mapping which of three main activities a visitor can be funneled down into.[03:11] Making the transition from bots to human-assisted smooth by using LTVplus.[03:48] Text-based strategies: the first message should be the ‘first name question mark’.[04:27] Make the chat educational: customers want a problem solved.[04:51] Increases in Ole’s ROI and conversions after releasing an educational article.[07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ManyChat
    MobileMonkey
    Twilio
    Intercom
    Drift
    LTVplus
    Ole Henriksen
    Google Ads
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44. Neil’s Crazy Instagram Strategy for 2020 | Ep. #1346

    8 april 2020 · 6 min

    Afspelen
    In episode #1346, we talk about Neil’s crazy Instagram strategy for 2020! Eric had his turn on the last one and now it’s time to hear from Neil! This great tip session includes the results of a testing process Neil has been conducting to find out which content types get the best responses. The main takeaway from today is using Instagram’s Live format to drive web traffic and how to optimize that process. Don’t miss today’s tips to get your Instagram popping in 2020!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Neil’s Crazy Instagram Strategy for 2020.[00:53] One step further than the Instagram carousel: the LinkedIn carousel![01:00] The result of Neil’s content testing: people respond to family-related content.[01:32] Driving leads to your website using Live rather than Instagram posts.[02:50] Using the Q&A format rather than spitballing in Live sessions.[03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Neil Patel on Instagram
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45. Eric’s Crazy Instagram Strategy for 2020 | Ep #1345

    7 april 2020 · 8 min

    Afspelen
    In episode #1345, we talk about Eric’s crazy Instagram strategy for 2020! By crazy we don’t mean going out there and doing anything that outlandish, but simply that these tips will have crazy good outcomes if implemented! We highlight things like using peer carousels, how to accurately run contests to reach the right audiences, and ways to repurpose content to put it to maximum use. Tune in for all the best Instagram strategies for 2020!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Eric’s Crazy Instagram Strategy for 2020.[01:06] The use of carousels which have proven to up engagement with posts.[01:34] Using guest carousels in which a friend posts your carousel their account.[02:25] When running contests, make the prize geared towards those you intend to reach.[03:30] Better CPA which can be gained through Instagram story ads.[04:09] Repurposing YouTube content to share to other platforms.[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Eric Siu on Instagram
    Chris Do on Instagram
    RafflePress
    KingSumo Giveaways
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46. What You Should Do With Your Marketing During Times of Uncertainty | Ep. #1344

    6 april 2020 · 7 min

    Afspelen
    In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. [00:39] Marketing is ROI-centric so do not let the economy throw you off. [01:16] If you spend $1 and make $2 – it’s still worth your while! [01:36] Look at the data instead of responding irrationally to fears.[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.[01:57] VCs look for a formula when deciding whether they want to invest. [02:21] Why you should rather invest in your business than the stock market. [03:06] Go back to the basics and double down on what works. [03:29] As long as you continue to see a profit, the economy should not worry you. [03:50] Dial down the experiments and pull in the guaranteed profits. [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Google Analytics
    Google Data Studio
    Tesla
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47. Generalist vs Specialist - Who Should You Make Content For, and Why? | Ep. #1343

    5 april 2020 · 8 min

    Afspelen
    In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why. [00:39] What we mean by “generalist” and “specialist” and examples of each. [01:32] Why the majority of those listening should specialize as much as possible. [02:26] Specific content that targets specific problems will end up performing better.[03:00] The traffic to specialized blogs and podcasts seems to be increasing too. [04:05] The more you specialize, the more you can ask for subscriptions. [04:39] The many benefits of focusing on a specialist audience rather than a generalist one. [05:05] That’s it for today![05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    The New York Times
    The Atlantic
    The Information
    Hot Pod News
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48. Is Google Stealing Half of Your Potential Traffic? Here’s How to Get it Back | Ep. #1342

    4 april 2020 · 9 min

    Afspelen
    In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. [00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic. [01:45] Keep in mind that Google will continue to direct traffic for their benefit. [02:11] Stick to the fundamentals and best practices like driving traffic through SEO. [02:21] Focus on your own destiny by creating something independent of other channels. [03:02] Diversify and go omnichannel so that you have several streams of traffic. [03:41] Optimize what you are ranking for or the text in your featured snippet.[03:45] Consider optimizing your title and meta description by using Clickflow.[04:06] Test out your copy and make it as persuasive as possible using Twitter. [05:12] How the FAQ page schema can improve your ranking and increase traffic. [06:30] That’s it for today![06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    SparkToro
    Rand Fishkin
    Moz
    Ubersuggest
    Clickflow
    Google Search Console
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49. 4 Secrets to Skyrocket Your Traffic with Long-Tail SEO | Ep. #1341

    3 april 2020 · 7 min

    Afspelen
    In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of your posts can help you to remain proactive!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Four Secrets to Skyrocket Your Traffic With Long-Tail SEO. [00:33] Look for all the related keywords that people are searching for. [01:13] Blend the keywords in with the rest of your text so that it flows well. [01:26] Monitor the traffic from your high and low performing posts. [02:00] Check out The Beginner’s Guide to SEO by Moz and structure your content this way. [02:50] Use power pages and pillar pieces and how they differ. [03:31] The tools you can use to find keywords and add them to your content. [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Content Decay
    Clickflow
    The Beginner’s Guide to SEO by Moz
    Backlinko
    Ubersuggest Lees meer

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50. How to Safeguard Your Marketing During an Economic Downturn | Ep. #1340

    2 april 2020 · 9 min

    Afspelen
    In episode #1340, we share how you can safeguard your marketing during an economic downturn. A crisis like the COVID-19 can have an astronomical impact on the economy, but if you make smart decisions now, you can thrive in a recession while everyone else is having a hard time. Tune in to hear why this is not a time to invest in long-term strategies and why you should stockpile as much cash as possible. Lees meer

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: How to Safeguard Your Marketing During An Economic Downturn. [00:31] The impact that COVID-19 is having on the global economy.[01:01] Even if your company is not being affected, the stock market is. [01:11] Avoid investing in long-term strategies and focus on anything related to performance.[01:48] During the previous recession, budgets shifted from TV ads to pay-per-click. [02:12] Be sure to diversify and go omnichannel and keep doing SEO and content marketing. [02:33] A downturn is no time to test out new unproven channels.[02:50] You might have a bigger pool of talented employees and get them at lower costs. [03:05] Mergers and acquisitions will go for better deals. [03:39] Stockpile cash so that you can act quickly when the recession is over. [04:28] Have contingency plans in place and cut on nonessential expenses. [05:27] When things are uncertain, there are opportunities for you to thrive. [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Warren Buffet
    Antifragile
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