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1. How to Maximize Revenues From Podcasting | Ep. #1339

   1 april 2020 · 7 min

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   In episode #1339, we discuss how you can maximize the revenue you make from podcasting. Rather than simply focusing on all the direct ways you can monetize your podcast, think about the various indirect ways that your podcast can increase your revenue. Tune in to hear how doing affiliate marketing for other companies can be an easy way to make your show more profitable!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Maximize Your Revenue From Podcasting. [00:43] When you should start thinking about making revenue from your podcast. [00:59] How you can make money by running ads on your show.[01:25] Think about linking a high-ticket event to your podcast. [01:45] Use the opportunity to pitch any product or service your sell in your company.[02:35] Consider all the indirect ways your podcast can make you money. [02:53] How Supercast can help you create subscriptions for your podcast. [03:38] Do affiliate marketing for other products and services to get a cut of their sales. [04:04] Test out all the strategies but avoid spending too much on any one of them. [04:24] That’s it for today![04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Leveling Up Podcast
   Supercast
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2. How to (Really) Get Your Site Ready for Voice Search | Ep. #1338

   31 maart 2020 · 7 min

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   In episode #1338, we talk about how to really get your site ready for voice search! We have already covered just what a big deal voice search is and will be in the near future. It is already making up a large portion of the way that users are interacting with search engines. Tune in today to hear about how you can make the most of these developments in order to increase your ranking and traffic.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Really Get Your Site Ready for Voice Search.[00:35] We know voice search is a big thing, how can it work for you?[00:53] Getting a featured snippet; aiming for rank zero![01:41] Keeping your answers short and to the point for increased ranking.[02:05] Domain authority and starting with the basics of SEO.[02:44] Monetizing your voice search traffic using tools like Jetson.[03:04] Using your ranking to creatively include your brand in results.[03:45] That’s pretty much it for today![03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Jetson
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3. How Original Research Will Supercharge Your Content Marketing | Ep. #1337

   30 maart 2020 · 8 min

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   In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How Original Research Will Supercharge Your Content Marketing.[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.[01:41] The increase in backlinks when using original data over someone else's.[03:33] Look for hot topics; you want to write about things that people want to read![04:01] Data points often signal utility to readers and will get more clicks and traffic.[04:37] Well-presented data; graphs and graphics with tools like Canva.[04:52] Outsourcing this job to others if you do not have time to do it yourself! [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   ClickFlow
   Backlinko
   Ubersuggest
   Ahrefs
   Canva
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4. How AI Will Impact the Future of Digital Marketing | Ep. #1336

   29 maart 2020 · 8 min

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   In episode #1336, we chat about how AI will impact the future of digital marketing. Artificial intelligence is arguably the biggest looming area of modern technology and the future of this field of development will undoubtedly have a huge impact on the course of human history. This will translate into the marketing field as well, with companies being about to offer increasingly impressive services thanks to the data-ingesting abilities of AI systems. Tune in to hear all about it!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How AI Will Impact the Future of Digital Marketing.[00:35] The current AI climate and big players in the game right now.[01:26] Smart devices, IOT and increasingly integrated systems.[03:01] The abilities of machines to sift through massive amounts of data.[04:23] Suggested products and service; leveraging your tastes and those around you.[04:52] How this translates into the marketing game right now.[05:38] That’s pretty much it![05:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   SoftBank
   Masayoshi Son
   ClickFlow
   TensorFlow
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5. 7 Places to Invest as a Digital Marketer | Ep. #1335

   28 maart 2020 · 9 min

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   In episode #1335, we share seven places that you should invest in as a digital marketer. Investing in people, branding, and education is almost always guaranteed to deliver an ROI. Tune in to hear why email and webinars are not dead but still worth the investment!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Seven Places to Invest As a Digital Marketer. [01:07] Invest in people and consider how you can delegate tasks to scale your business. [01:55] Prioritize branding, whether a personal or corporate brand. [02:35] Go omnichannel so that all your eggs are not in one basket. [03:19] Start investing in education through conferences and meetings with likeminded people. [03:55] Don’t be afraid of putting money towards ads if you have a working funnel. [04:18] Choose a reputable email provider that allows you to regularly scrub your list. [05:09] Why it is still worth doing webinars and teaching people. [06:13] That’s it for today![06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Kylie Jenner
   Kylie Cosmetics
   ConvertKit
   SparkPost
   Mailchimp
   Livestorm
   EverWebinar
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6. 7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334

   27 maart 2020 · 9 min

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   In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020. [00:36] Take advantage of lookalike audiences on Facebook. [01:29] Do not send customers back to the same landing page that they did not convert from. [02:18] Be sure to think through your funnel carefully. [03:23] Sell through your educational content rather than take people directly to a product page.[04:24] Keep your ads fresh by putting out new ones frequently and alternating them. [05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.[06:10] Ensure that you target broadly enough. [06:53] That’s it for today![06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Olay
   Traffic and Funnels
   Sam Ovens
   Marie Forleo
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7. 5 Proven Marketing Emails You Need to Be Sending Your List | Ep. #1333

   26 maart 2020 · 7 min

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   In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and revenue. Tune in to hear what they are and get things moving!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: 5 Proven Marketing Emails Your Need to Be Sending Your List.[00:34] Asking your list questions, preferably with a yes or no answer.[01:17] Scrub your list about once a quarter; find who is active and who is not.[02:00] Sending out offers and linking these to special occasions and holidays.[02:23] Annual surveys and getting feedback from your audience.[03:08] Resend emails to recipients who have not opened the first one![04:02] That’s it for today![04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

   Links Mentioned in Today’s Episode:
   ConvertKit
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8. Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes | Ep. #1332

   25 maart 2020 · 9 min

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   A Weird Growth Experiment!
   In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: A Weird Growth Experiment.[00:38] Neil's experiment with dressing more nicely and charging higher prices.[01:23] The types of clothes that Neil wore and how he picked them out.[02:20] How Neil dresses now and the importance of showing up nicely.[03:00] Neil's experiences before and after purchasing expensive clothes.[03:55] Location-specific expectations around clothing and the role of age.[04:23] Eric's own experiences in the realm of attire and his thoughts on backpacks.[05:21] The lesson from today's episode, dressing well in your range! [05:52] That’s it for today![05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Dolce & Gabbana
   Tom Ford
   Burberry
   Reid Hoffman
   Mark Zuckerberg
   TUMI
   Zara
   Uniqlo
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9. What Happens When You Spend Over $100 Million a Month on TV Ads | Ep. #1331

   24 maart 2020 · 8 min

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   In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all that money can get you and how you cannot underestimate the importance of a clear message.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: What Happens When You Spend Over One Hundred Million Dollars a Month on TV Ads?[00:33] The presidential elections and the amount that Bloomberg is spending on ads.[01:58] Comparing the four most prominent candidates at present.[02:22] Building awareness through spending money and the importance of a message.[04:36] The problems with an excessive ad-budget for your messaging.[03:20] That’s it for today![05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Michael Bloomberg
   Bernie Sanders
   Elizabeth Warren
   AdBeat
   Donald Trump
   Hillary Clinton
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10. How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330

    23 maart 2020 · 8 min

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    In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.[01:09] The initial struggles that the founder of Peloton had with investors.[01:48] Too cheap or too expensive — both bad for sales.[02:39] The impact of intelligent pricing; signaling quality through the price tag.[04:17] Current prices on Peloton's products and financing options they offer.[04:50] Starting with high-end pricing and then moving down-market with cheaper items.[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    PelotonNike Allbirds Patrick Campbell Price IntelligentlyProfitWell Tomasz TunguzAffirmTesla
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11. Why Brandless Failed (Is This The End Of SoftBank?) | Ep. #1329

    22 maart 2020 · 8 min

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    In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Brandless Failed![00:35] The context; who was Brandless and what did they do?[01:24] SoftBank's past investments with Uber and more before Brandless.[02:55] Why Brandless failed; not figuring out the unit economics beforehand![03:47] The importance of proving a formula before diving in; slow and steady is best.[04:09] The story of SoftBank and the internal struggles and scandals.[05:11] That’s it for today![05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Brandless SoftBank TechCrunch Uber Debt is Coming Blogpost Wall Street Journal WeWork Wag! OYO
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12. Where is Voice Search Going? | Ep. #1328

    21 maart 2020 · 8 min

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    In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the imminent improvements will mean for user experience and increased traffic. To get to the latest on a big sector of the future market, make sure to tune in.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Where is Voice-Search Going?[00:32] The current landscape and where it might be headed soon.[01:22] Questions around how to capitalize on increased traffic.[02:03] Statistics on the current usage and ownership of voice-tech.[03:49] The voice experience, improvements and how it might begin to operate.[04:35] A new way to think about voice tech; looking at the example of mobile.[04:56] That’s it for today![04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Alexa Apple Home Google Home Jetson
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13. New Google Search Console Features You Should Pay Attention To | Ep. #1327

    20 maart 2020 · 7 min

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    In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so now is a great time to get on it if you aren't already. We talk about how it shows you your overall site speed, the great Discover section, and some other new pieces that relate to mobile usability. Our conversation also covers how it will make your site more searchable and how schema mark up is broken into subsections now. If you have software that leverages Search Console or if you're looking for a quick introduction to the platform, tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Some New Features that Google Search Console has Recently Released.[00:54] The new visibility of overall site speed and tweaking site speed using it.[01:54] AMP pages in relation to site speed and pages which support mobile.[02:10] How great the Discover section is, provided you get a lot of traffic.[02:27] New sections to take a look at: the APM section, mobile usability pages.[02:45] How Google will make your site more searchable to job seekers.[03:06] Other new features: a video section, structured data, site links, FAQ, etc.[03:45] Faster arrival time that search data is shown in and the ability to change the date range.[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Google Search Console Google Discover
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14. How You Should Measure Your SEO Efforts | Ep. #1326

    19 maart 2020 · 8 min

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    In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.[02:07] Erroneously measuring SEO by rankings and keyword volume.[03:12] Looking at traffic vs conversions as a good way of measuring SEO.[03:18] Why looking at SEO blended with other metrics is inaccurate.[03:41] Correlations between paid and SEO; when one benefits the other and vice versa.[04:10] Tools for making use of your data: Google Analytics and Google Data Studio.[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Andrew Chen Google Analytics Google Data Studio
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15. 7 Unconventional Ways We Run Our Companies | Ep. #1325

    18 maart 2020 · 11 min

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    In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company and we share just seven that have helped us gain some of the success we have experienced. Tune in to hear about remote-friendly offices, direct feedback, lunch and learns, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Unconventional Ways We Run Our Companies.
    [00:36] The hybrid-remote model and staying remote-friendly in today's economy.
    [01:10] Putting a CEO in place to run the ship and make sure things are working.
    [01:48] The usefulness and efficacy of direct feedback with your team.
    [02:45] Implementing a profit sharing pool for key members of your company.
    [03:41] Encouraging employees to have their own side projects for extra creativity.
    [04:12] Using 'lunch and learns' and taking on useful topics for the team.
    [05:25] The Jeff Bezos-inspired idea of memos for more thoughtful communication.
    [07:00] Getting away from needless meetings and the impact of more time for client work.
    [07:58] That’s it for today!
    [08:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Acceleration Partners
    Jeff Bezos
    HackerNews
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16. The Differences Between A, B and C SEOs | Ep. #1324

    17 maart 2020 · 8 min

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    In episode #1324, we talk about the difference between 'A', 'B' and 'C' SEO players! We all want the best team we can build and dead weight in your company is not only a waste of money but can also bring down the boat. Tune in hear how to find or become the best player possible!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Differences Between A, B and C Players SEOs.
    [00:55] What is a 'C' player and how does it apply to the SEO game.
    [02:31] The 'B' player definition and the place they hold in a team.
    [03:19] What makes an 'A' player? The priorities of high performers.
    [04:29] Testing new waters and changing the game in regards to SEO.
    [04:58] How attending conferences and finding community can up your level.
    [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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17. How Pricing Can Be One of Your Biggest Marketing Levers | Ep. #1323

    16 maart 2020 · 8 min

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    In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to hear some examples of how companies you know are doing this smartly!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Pricing Can Be One of Your Biggest Levers.
    [00:39] Examples of big companies using reduced rates to grow.
    [01:38] Understanding your market and pitching at the right level.
    [03:05] Pricing as a differentiator from competitors in a crowded market.
    [03:39] The biggest winners in the online startup game at the moment.
    [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Netflix
    Uber
    Disney+
    Amazon Prime
    Apple
    Jeff Bezos
    OptinMonster
    ProfitWell
    BareMetrics
    ConvertKit
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18. What You Should Do If Your Traffic Keeps Declining | Ep. #1322

    15 maart 2020 · 8 min

    Afspelen
    In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What To Do If Your Traffic Keeps Declining.
    [00:30] While traffic is not always steady, it should not be declining for months on end.
    [00:54] Don’t fret: declining traffic is a common problem.
    [01:01] Use Google Analytics or Google Data Studio to see which channels are declining.
    [01:21] If your traffic is going down but your revenue is growing, there is no problem.
    [01:47] See which of your top posts are losing traffic and take action.
    [02:04] Keep your top pages fresh by adding some new content to them.
    [02:37] See what your competitors are doing and experiment with new channels.
    [03:33] Compare the channels that are performing well with those that are not.
    [04:04] Consider hiring an agency that specializes in traffic.
    [04:36] Send out a survey to test the popularity of your content.
    [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Google Analytics
    Google Data Studio
    Dr. Axe
    ClickFlow
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19. What To Do If Someone Isn't Leveling Up | Ep. #1321

    14 maart 2020 · 9 min

    Afspelen
    In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in outside experts can help with the mentoring process!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What To Do If A Team Member Isn’t Leveling Up.
    [00:37] On the topic of leveling up, check our Eric’s Leveling Up podcast!
    [00:41] When someone is not improving or growing stronger over time.
    [00:51] Hiring someone and learning that they are not growing into new roles/responsibilities.
    [01:14] It could also be that a person is failing to hit the required numbers.
    [01:52] Having a straightforward conversation with an underperforming team member.
    [02:06] Calling someone in the second time and when it might be time for them to go.
    [02:18] Keep in mind that it takes some people longer to find their groove in a new role.
    [02:44] Advice for talking to people during high-stake conversations.
    [03:19] Lead with facts first and then say how you feel — no one can argue with emotions.
    [03:30] Give people three chances and have the appropriate documentation in place.
    [04:15] Check out Robert Glazer’s stuff on Mindful Transitions when letting someone go.
    [04:38] Remember the employees have financial obligations and can’t just be cut off.
    [05:15] What to do if someone is not leveling up but they have the potential for it.
    [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    Leveling Up
    Crucial Conversations
    Robert Glazer
    Mindful Transition
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    Learn more about you…

20. The Difference Between Optimization Vs. Innovation | Ep. #1320

    13 maart 2020 · 7 min

    Afspelen
    In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Difference Between Optimization and Innovation.
    [00:38] A definition of optimization and relevant examples from the marketing world.
    [01:30] Innovation: doing things that are outside the box – like Dropbox!
    [02:09] Think about innovation as disrupting the industry and messing up people’s plans.
    [02:20] A good example of this kind of disruption is what Uber did to the transportation industry.
    [02:39] The exponential growth that happens when you combine optimization with innovation.
    [03:00] The lack of innovation in the marketing tool and SEO world.
    [03:21] How Salesforce changed the landscape of CRM's with innovation.
    [04:08] Read the optimization versus innovation article by Andy Johns.
    [04:28] That’s it for today!
    [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Dropbox
    Ubersuggest Lees meer

    Uber
    Salesforce
    Andy Johns
    Article on optimization and innovation
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21. Does Influencer Marketing Work for B2B Companies? | Ep. #1319

    12 maart 2020 · 6 min

    Afspelen
    In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies?
    [00:33] An example of B2B marketing: A marketing agency doing business with Uber.
    [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco!
    [00:50] How you can make influencer marketing work for B2B.
    [01:32] Consider Andreessen Horowitz’s two influencers in the tech world.
    [02:12] Many people have sought help from Neil because of his large audience.
    [02:35] You need to find the right influencer to optimize this kind of marketing.
    [02:52] Use tools like Social Blade to find up and coming influencers.
    [03:14] That’s it for today!
    [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Uber
    Kylie Jenner
    TechCrunch
    Microsoft
    Andreessen Horowitz
    DreamHost
    Social Blade
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22. Marketing Geniuses to Pay Attention to in 2020 | Ep. #1318

    11 maart 2020 · 11 min

    Afspelen
    In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those are thinking outside the box, trying out novel ideas, and taking on the most creative approaches to the everyday marketing tasks. Stay tuned to hear our list of who we are following and why they are worth your time.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Marketing Geniuses That You Need to Pay Attention to in 2020.
    [00:33] Eric Siu: avid reader with a lot of information to offer.
    [01:09] Neil Patel: always tries new, unconventional things - choose non-consensus and right.
    [02:13] Ryan Bonnici: strategies on where marketing is going, the long-term view.
    [02:59] Syed Balkhi: entrenched in the WordPress ecosystem.
    [03:50] Brian Dean: tactical approach, testing new ways to grow without producing a lot of concent.
    [04:21] Yaniv Masjedi: building a good marketing team, and treating them like family.
    [05:02] Grant Cardone and Gary Vanerhuck: keeping a pulse on the social web.
    [05:35] Matthew Barby & Kevin Indig: understanding SEO and newsletters.
    [06:16] Russell Brunson & Ryan Deiss: implementing sales funnels and monetizing email lists.
    [06:56] Patrick Campbell: creative approach to content creation and customer response.
    [07:52] Erik Rivera: thinks outside the box with novel ideas.
    [08:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ryan Bonnici
    G2
    Syed Balkhi
    WPBeginner
    OptinMonster
    Brian Dean
    Backlinko
    Yaniv Masjedi
    Grant Cardone
    Gary Vaynerchuck
    Matthew Barby
    Traffic Think Tank
    HubSpot
    Kevin Indig
    Russell Brunson
    Ryan Deiss
    Patrick Campbell
    ProfitWell
    Erik Rivera
    Honest Paws
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23. The #1 Way to Get Noticed (and Promoted) as an In-House Marketer | Ep. #1317

    10 maart 2020 · 9 min

    Afspelen
    In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good at what they do that they often break out and start their own companies. However, if you are looking to get promoted in-house, stay tuned to find out why it is crucial to show your worth and understand what it means to be an A-player on your team.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Number One Way to Get Noticed and Promoted as an In-House Marketer.
    [00:31] Understanding the three levels or three types of marketers.
    [00:57] Learning to notice problems, create solutions, and own it.
    [01:25] Importance of always having a reason behind why you deserve a raise.
    [01:58] Why the easiest way to get a promotion is by making your boss more money.
    [02:15] Adopting the mental model of being worthy of being paid more.
    [03:14] Getting noticed by saving your company more money.
    [03:29] How to be an A-Player in your company: proactive, solution-oriented, execution.
    [04:18] Why the best marketers are often found running their own companies.
    [05:02] Choosing to be a long-term investor rather than a short-term investor.
    [05:44] That’s it for today!
    [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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24. 5 Overlooked SEO Tweaks That’ll Grow Your Organic Traffic Fast | Ep. #1316

    9 maart 2020 · 7 min

    Afspelen
    In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend to forget about the organic growth we can gain by consistently repurposing and linking old content on our own blogs. Tune in as we go over these five simple tweaks you can apply today to grow your organic traffic in no time!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Five Overlooked SEO Tweaks That Will Grow Your Organic Traffic Fast.
    [00:31] Tweak #1: Look for Google pages that have a high impression count to tweak your title.
    [01:05] Tweak #2: Find three old blog posts relevant to your new piece and link to the new one.
    [01:42] Tweak #3: When updated older pieces of content, add new keywords.
    [02:12] Tweak #4: Make sure you have a sidebar on your blog - add in pillar pages.
    [03:21] Tweak #5: Make a power page - consolidate your existing content.
    [04:26] That’s it for today!
    [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
    ClickFlow
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25. Which Industries Have the Most Opportunity for Digital Marketing? | Ep. #1315

    8 maart 2020 · 6 min

    Afspelen
    In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific industry, but rather knowing which trends to look out for as digital marketers. Stay tuned to this episode to hear more about what your core focus should be and why industry disruption is key.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s topic: Which Industries Have the Most Opportunities for Digital Marketing.
    [00:45] Why you should go after a disruptive trend rather than one specific industry.
    [01:52] Understanding why Health is an industry that is right for disruption.
    [02:02] The three waves of the Internet and how it relates to industry disruption.
    [03:21] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Uber
    Tripadvisor
    Steve Case
    AOL
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26. 7 Simple Hacks That’ll Increase Your Mobile Conversion Rate | Ep. #1314

    7 maart 2020 · 6 min

    Afspelen
    In episode #1314, we share seven simple hacks that can increase your mobile conversion rates! From pages and apps to avoid, to boosting user experience and compatibility, we cover it all. Tune to hear how you can get your mobile site making you more money, today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Simple Hacks that Will Increase Your Mobile Conversion Rate.
    [00:32] Speed up your mobile website! User experience is important!
    [00:46] Why to avoid using AMP pages on your mobile site.
    [01:11] Using OptInMonster's TrustPulse to gauge whether people are buying.
    [01:25] Including an attractive offer in a bottom bar for mobile.
    [01:51] Creating a seamless experience from start to finish for your customers.
    [02:29] Aligning mobile and desktop experiences for high conversions.
    [03:09] Bonus hack! Tools for personalization for better user experience.
    [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    AMP
    OptInMonster
    Bounce Exchange
    Proof
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27. How to Scale Your Branded Search Traffic (without Spending a Fortune) | Ep. #1313

    6 maart 2020 · 6 min

    Afspelen
    In episode #1313, we share how to scale your branded search traffic and stay within your budget! From Instagram to free tools and calculators, there are a bunch of ways you can get more traffic without spending a lot of your money. Tune in to hear the ways you can boost your visibility today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Scale Your Branded Search Traffic Without Spending a Fortune.
    [00:43] Using Instagram as a great way to grow a brand on a budget!
    [01:09] How free tools can aid your growth from your website.
    [01:46] Other tools and calculators that can boost your ranking and traffic.
    [02:02] Using a catchy name to increase searches and add to your profile.
    [02:50] Fostering patience for the results of these tactics.
    [03:04] Multipurpose brand names that might catch other keyword searches.
    [03:46] That is it for today!
    [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
    CodeCanyon
    1kprojects Lees meer

    Omni Calculator
    Outgrow
    Backlinko
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28. 5 Underrated Marketing Conferences You Should Attend in 2020 | Ep. #1312

    5 maart 2020 · 7 min

    Afspelen
    In episode #1312, we list five underrated marketing conferences that you should attend this year! Getting great marketing inspiration shouldn't be limited to strictly marketing conferences, so we look at five different places to be to get the most for your money and time. Tune in to hear about which five make our list!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Underrated Marketing Conferences That You Should Attend in 2020.
    [00:33] Why you should check out Traffic Think Tank Live in Miami in May!
    [01:08] Using TechCrunch's approach to disruption as a marketing strategy.
    [01:47] Baby Bathwater events and the array of personalities you will find there.
    [02:12] The amazing lessons in growth you can get from Affiliate World!
    [02:55] Paying the price and attending the TED conference for great perspectives.
    [03:58] That’s it for today!
    [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Traffic Think Tank Live
    Slack
    HubSpot
    TechCrunch
    Baby Bathwater
    Affiliate World
    TED
    Larry Page
    Ray Dalio
    Bridgewater
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29. How Neil Would Start All Over from Scratch in 2020 | Ep. #1311

    4 maart 2020 · 7 min

    Afspelen
    In episode #1311, Neil shares what he would do differently if he had to start all over again in 2020. From his years of experience, he learned that tools tend to generate far better traffic than personal brands do, so it is worth creating or buying a tool to get quick traction. Tune in to hear how you can save time and money by going straight for a good product!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What We Would Do if Neil Was Starting From Scratch in 2020.
    [00:41] Why tools are so much better than content.
    [01:05] Don’t worry about building a personal brand – a product is better.
    [01:40] Start off with a tool because paid advertising and SEO is expensive.
    [01:55] How a free tool ends up generating more traffic without having to market it.
    [02:28] Free products market themselves and are easier to do.
    [02:39] Go to CodeCanyon and buy a semi-decent tool in B2B or B2C.
    [03:13] How Neil is now spending far more time and energy on tools.
    [03:50] ClickFlow is proof that tools get more attention that personal brands.
    [04:09] That’s it for today!
    [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Backlinko Lees meer

    Brian Dean on LinkedIn

    Tony Robbins
    Gary Vaynerchuk
    Elon Musk on Twitter
    Bill Gates
    Ubersuggest

    CodeCanyon
    ClickFlow
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30. How Eric Would Start All Over from Scratch in 2020 | Ep. #1310

    3 maart 2020 · 8 min

    Afspelen
    In episode #1310, we give you some insight into what we would do if Eric had to start his whole business from scratch. Doing consulting work is a quick way to make cash and starting a podcast the best means of rebuilding your network. Tune in to hear how creating a course can be your ticket to success!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What We Would Do if Eric Was Starting From Scratch in 2020.
    [01:06] Do consulting work to get some cash coming in to cover living expenses.
    [01:22] Start a podcast first before you think about blogging and build your network this way.
    [01:46] Build a team around the consulting work and find a partner who will help you scale.
    [02:08] The goal would be to build an info or software product.
    [02:19] Create and sell a high-ticket course and run some ads to market it.
    [03:02] An example of how a course can help you generate income.
    [03:35] You can also start by working for someone first while building your knowledge.
    [03:59] Go watch a Simon Sinek video and find out why you are doing what you do!
    [04:46] What you can do if you want to start with software.
    [05:09] That’s it for today!
    [05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Simon Sinek Lees meer

    Start with Why

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31. 3 Ways to Double Your Organic Traffic with International SEO | Ep. #1309

    2 maart 2020 · 8 min

    Afspelen
    In episode #1309, we share three ways to increase your traffic with international SEO. Even if you have high domain authority, it is still necessary to go out there and build localized links in these regions. Tune in to hear whether using a subfolder, a top-level domain (TLD), or a subdirectory is best!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Three Ways to Double Your Organic Traffic with International SEO.
    [00:46] Why international SEO is important and what kind of results you can expect.
    [01:06] A list of top five countries Neil gets SEO traffic from, including India and Brazil.
    [01:44] Reaching Mexico, Spain, Argentina, Chile, Columbia, etc. by doing SEO in Spanish.
    [02:10] Go out there and build links in these local regions and translate the content manually.
    [02:30] Even if you have high domain authority, you still need localized links.
    [02:45] Why it is easy to build links in non-English-speaking markets.
    [03:04] Choosing between using a subfolder, a top-level domain, or a subdirectory.
    [04:23] Increase your rankings by getting brand queries in these localized regions.
    [04:54] That’s it for today!
    [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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32. The Different Agency Models You Can Choose From | Ep. #1308

    1 maart 2020 · 8 min

    Afspelen
    In episode #1308, we discuss the different agency models that you can choose from. Whether you pitch you work at a high level or aim for smaller, local business, the way you choose to promote yourself and capture customers will have a huge effect on your results. Tune in to hear all about it!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Different Agency Models You Can Choose From.
    [00:33] The low-end model services small business and charging low amounts.
    [00:58] The affiliate or pay for performance model; rewards for good results.
    [01:59] A project and hourly basis model with less consistent income.
    [02:40] Increasing charges versus high churn rates and numbers of clients.
    [03:28] Going after big enterprise companies and where to find them.
    [04:20] An easy way to grow your agency today!
    [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
    Agency Accelerator
    Leave Some Feedback: Lees meer

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33. How to Land Big Marketing Agency Clients When You’re Just Starting Out | Ep. #1307

    28 februari 2020 · 9 min

    Afspelen
    In episode #1307, we explain how to land big agency clients when you are just starting out! From over-delivery and over-communication to posting regularly and valuably on the right platforms, there are bunch of simple ways you can land some big fish when you are still a small fry! Tune in get the inside scoop.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Land Big Agency Clients When You are Just Starting Out.
    [00:42] Eric's first professional gig in Philadelphia and how he overdelivered.
    [01:45] Providing value in online spaces where your audience is present.
    [02:33] A simple model for landing clients; break down recently funded companies.
    [04:28] Sending specific emails to companies in order to get responses from CEO's.
    [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Quora
    Crunchbase
    Loom
    The Ultimate Sales Machine
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34. Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306

    27 februari 2020 · 9 min

    Afspelen
    In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Spotify Acquired The Ringer.
    [00:42] The solid financial results for Spotify in Q4 of 2019.
    [00:56] How Spotify recognized exponential growth in podcast hours streamed.
    [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.
    [01:53] The impressive retention rates of the Marketing School podcast.
    [02:09] Why Spotify’s decision makes a lot of sense.
    [02:39] Keep in mind that all good channels eventually become crowded.
    [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple.
    [03:48] The number of downloads The Ringer podcast is getting.
    [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast.
    [04:50] How our podcasts and Eric’s own podcast are performing.
    [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million.
    [06:25] That’s it for today!
    [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    Spotify
    The Ringer
    Apple
    Leveling Up Podcast
    Bill Simmons on Twitter
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35. 7 Secrets to Selling a High-Ticket Course with Paid Advertising | Ep. #1305

    26 februari 2020 · 11 min

    Afspelen
    In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising.
    [00:41] Why you want to choose live webinars rather than evergreen ones.
    [01:07] Up the traction to your recorded webinar by making it appear live.
    [01:31] Different ways you can follow up with prospective customers after a webinar.
    [02:37] Offering a free trial when all the other hooks have failed to work on a customer.
    [03:36] Drive your audience to a video which they can access immediately.
    [04:24] Why you might strongly consider dropping the price of your info product.
    [05:43] Learn how to scale a campaign from Alex Becker or others in your field.
    [06:36] Why having as many products as possible is key to making it with info products.
    [07:58] That’s it for today!
    [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    John Maxwell
    Consulting.com Lees meer

    Udemy
    Alex Becker’s Channel
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36. 7 E-commerce Trends for 2020 | Ep. #1304

    25 februari 2020 · 9 min

    Afspelen
    In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven E-Commerce Trends for 2020.
    [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel.
    [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey.
    [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership.
    [02:58] Leverage the data that you have to personalize the customer experience.
    [03:31] Use push notifications to send people back to your e-commerce site.
    [04:21] Create seamless experiences in-store and offline.
    [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.
    [05:44] That’s it for today!
    [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ManyChat
    MobileMonkey Lees meer

    Olay
    Ezra Firestone
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37. The 7 Best Marketing Conferences 2020 | Ep. #1303

    24 februari 2020 · 7 min

    Afspelen
    In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technological and digital – there is a conference for each of your needs as an online marketer. Tune in to hear about the exciting marketing events that will be hosted by Marketing School!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Seven Best Marketing Conferences to Attend in 2020.
    [00:33] Hear where to learn from the best content marketers in the world.
    [00:51] The different locations where the Traffic & Conversion Summit will be held.
    [01:35] Why INBOUND is a not-to-be-missed event for inbound marketing strategies.
    [01:55] Check out one of the many global Affiliate World conferences.
    [02:39] Learn about new marketing technologies at the Gartner Marketing Symposium.
    [02:54] The unique Marketing School event hosted by Eric and Neil!
    [03:51] Attend the Adobe SUMMIT for everything digital marketing and more.
    [04:15] That’s it for today!
    [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Content Marketing World
    Traffic & Conversion Summit Lees meer

    INBOUND
    HubSpot
    Affiliate World
    Gartner Marketing Symposium
    Marketing School
    Adobe SUMMIT
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38. Your Site May Be Fined $15,000+ By The US Government. Here's How To Avoid That. | Ep. #1302

    23 februari 2020 · 6 min

    Afspelen
    In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for individuals with disabilities, you may find yourself in a sticky situation! Tune in to hear some good ways, paid and free, to avoid incurring these costs.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How To Avoid a $15,000 Fine from the US Government!
    [00:39] Section 508 of the Department of Justice and how this relates to you.
    [01:15] The common occurrence of these types of fines.
    [01:38] Free and paid tools for making your website more accessible.
    [03:12] That's all for today!
    [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Accessibe
    Accessibility for WordPress
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39. Do Podcast Ads Actually Work? | Ep. #1301

    22 februari 2020 · 7 min

    Afspelen
    In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Do Podcast Ads Actually Work?
    [00:34] What podcast ads are and why most do not work.
    [01:23] The key to podcast ads: relevant content to the platform.
    [02:01] Some examples of top brands who advertise on podcasts.
    [03:20] Consider creating your own podcast as a means of advertising!
    [03:42] Different spots to monetize and making these relatable.
    [04:12] That's it!
    [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Top Brands Advertising on Podcasts
    Squarespace
    Rocket Mortgage
    ZipRecruiter
    CashApp
    Stamps
    Audible
    Casper
    DreamHost
    Tim Ferriss
    Joe Rogan
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40. Warren Buffett Sold All Of His Newspaper Businesses for $140M (What This Means) | Ep. #1300

    21 februari 2020 · 8 min

    Afspelen
    In episode #1300, we talk about why Warren Buffett sold all of his newspaper businesses! It is quite commonly understood that newspaper media is not a growing space and we see this with the amount of journalism graduates who struggle to find work. Buffett and Berkshire Hathaway have been making some shrewd moves in order to set themselves up for the future. Tune in to hear how!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Warren Buffett Sold All of His Newspaper Businesses for $140 Million.
    [00:58] The news media landscape currently and what online platforms have done.
    [02:01] How Berkshire Hathaway lent money to Lee Enterprises.
    [02:46] The potential or lack thereof for newspapers and Lee's extreme measures.
    [03:11] New media and making use of out of journalists for your empire.
    [04:01] Other options that Berkshire Hathaway might have in mind.
    [04:43] That's it for today!
    [04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Warren Buffett
    Lee Enterprises
    Berkshire Hathaway
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41. Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299

    20 februari 2020 · 8 min

    Afspelen
    In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the lessons that can be learned from this example.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019.
    [00:44] The Guardian article that sparked today’s episode.
    [01:45] Long-term implications of these kinds of tactics with the growth of AI.
    [02:27] How data is being used to change people's perceptions.
    [03:48] Manipulation is ever-present in media and marketing; what can you learn?
    [05:04] Awareness and positivity in the advertising space.
    [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Donald Trump
    The Guardian
    'One Year Inside Trump's Monumental Campaign'
    Bloomberg
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42. 7 SaaS Trends for 2020 | Ep. #1298

    19 februari 2020 · 9 min

    Afspelen
    In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 SaaS Trends for 2020.
    [00:35] Product-led growth, free tools and indoctrinating users into your ecosystem.
    [01:07] Allowing a computer to do the work for you with the rise of AI and ML.
    [01:47] Improving customer experience and going above and beyond for retention.
    [02:45] The move towards platforms with multiple features and tools.
    [03:35] Branding and becoming a thought leader in your space.
    [04:41] Ways to make up for advertising costs!
    [05:40] Using an API for partnerships and more.
    [06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    HubSpot
    Ubersuggest
    ClickFlow
    CrazyEgg
    FEInternational
    ClickFunnels
    Zapier
    OmniShare
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43. What Works Better For Affiliates? Niche Or General News? | Ep. #1297

    18 februari 2020 · 8 min

    Afspelen
    In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very niche. We recommend erring more on the side of niche, for SEO and customer retention. Tune in hear the benefits of specialization and becoming an authority!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What Works Better for Affiliates? Niche or General News.
    [00:35] Some examples of affiliate sites and what they do.
    [01:34] The conversion impact of niche websites and becoming an authority.
    [02:52] People like specialists; do not try to be everything to everyone.
    [04:02] Broader is not better, specific sites do better on search engines.
    [04:29] Building a brand in order to generate revenue.
    [05:02] That is it for today!
    [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Wirecutter
    BuzzFeed
    Business Insider
    ViperChill
    Affiliate SERPs in 2020
    G2
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44. How to Drive More Paid Signups In Your Funnel | Ep. #1296

    17 februari 2020 · 9 min

    Afspelen
    In episode #1296, we talk about how to drive more paid sign-ups in your sale funnel. Funnels are the all-important part of your sales system and you need to optimize yours in order to get maximum customers and sales! Tune in to hear about using video, on-boarding and pricing to up your game!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Drive More Paid Sign-ups in Your Funnel.
    [00:33] Explaining the role of a funnel in sales.
    [01:11] Driving traffic to your homepage through your blog and a re-marketing pixel.
    [01:43] Simplifying on-boarding and focussing on the customer experience.
    [03:22] Using a re-marketing video with emotion and logic to capture customers.
    [04:44] Introductory pricing and creative ways to open the door for users.
    [05:58] That is it for today!
    [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Hotjar
    OptinMonster
    Ahrefs
    Netflix
    Hulu
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45. 7 Course Tools to Help Spread Your Message | Ep. #1295

    16 februari 2020 · 8 min

    Afspelen
    In episode #1295, we run through our list of highly recommended tools to help you get your brand and message out there. From email service providers to the best text message tools on the market, we share it all. Tune in to hear which of these tools are also great for integrating with your existing tool stack!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Course Tools to Help Spread Your Message.
    [00:58] Make landing pages quickly by using Leadpages and Unbounce.
    [01:24] Kajabi: an all-in-one course tool to help create and market courses.
    [02:08] The benefits of doing webinars and EverWebinar’s evergreen offering.
    [02:36] PicSnippets connects with email tools and allows personalization.
    [03:12] Choose ManyChat as your chat, SMS, and email service provider.
    [03:45] Use PlusThis that connects with your webinar automation and email tools.
    [04:28] How you can use text messages and create a shared inbox for your team.
    [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Leadpages
    Unbounce
    Kajabi
    EverWebinar Lees meer

    PicSnippets
    Keap
    ManyChat

    Messenger
    Drip

    ConvertKit

    PlusThis
    Front
    Twilio
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46. Swipe Neil's Course Funnel That Generated $381,722 Per Month Here | Ep. #1294

    15 februari 2020 · 11 min

    Afspelen
    In episode #1294, we give you the inside scoop on Neil’s course funnel so that you can apply it to your business. Using an email to drive your audience to a webinar and following up with a week-long email sequence with an expiry date is a sure way to capture a large portion of your target market. Tune in to hear how to round off the funnel with text messages and all the tools Neil uses in his stack.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How You Can Swipe Neil’s Course Funnel that Generates 380k/Month.
    [00:46] Selling info products that teach you how to do marketing.
    [00:56] Driving the audience from emails to webinars and then making a pitch.
    [01:09] Following up with a week-long email sequence with a countdown timer at the end.
    [01:27] Sending text messages to everyone who watched the webinar but didn’t end up buying.
    [01:58] Offering a free trial to those you didn’t capture before.
    [02:50] The percentages that bought from each of the funnel points.
    [03:21] The majority of sales came from the day 1 webinar or the day 7 closing off email.
    [03:46] The tools in Neil’s stack: Keap, Kajabi, Stripe, PlusThis, and PicSnippets.
    [04:31] What good course creators do – use Google Sheet to track things.
    [05:05] Reasons for including a payment plan and what it looked like.
    [05:25] Where you can find all the free resources Neil uses.
    [06:10] Running ads and looking at what you are paying per sale, not per lead.
    [06:52] Why Neil decided to quit the info business.
    [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Keap Lees meer

    Kajabi
    Stripe
    PlusThis
    PicSnippets
    Google Sheet
    HubSpot
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    Learn more abou…

47. How to Get Shit Done With A Small Team | Ep. #1293

    14 februari 2020 · 9 min

    Afspelen
    In episode #1293, we talk about how you can actually get sh*t done with a small team! We discuss the ideal team size, how to set out your to-do lists, hiring, communication and more! Listen in to hear how you can start getting more done with less.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get Shit Done with a Small Team!
    [00:33] How many people are on a small team?
    [01:12] Eric's current team and how they crank out loads of video content.
    [02:33] Daily breakdowns, easy to-do lists and getting them done!
    [04:40] Minimum amounts of meetings and wasting no time on unnecessary communication.
    [05:11] Hiring the right people by setting smart tasks.
    [06:07] That’s it for today!
    [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Asana
    Trello
    Leave Some Feedback: Lees meer

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48. Should You Be Doing Events? | Ep. #1292

    13 februari 2020 · 9 min

    Afspelen
    In episode #1292, we ask whether you should be doing events! Although events can feel like a slog and take up a lot of time and energy, they definitely do have their uses, as we have learned from hosting some of our own. Tune in to hear how you can start small and generate great leads and learn at the same time!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Should You Be Doing Events?
    [00:39] Before we start, remember to check out our upcoming event!
    [01:01] Why events are tough; organizing, food, location and all the moving parts.
    [01:44] How our minds changed about doing events when we tried them out!
    [02:10] Don't do events to make money — they are great for learning and leads.
    [03:13] Smaller events for cheaper, more accomplishable goals.
    [04:40] Steps to take before hosting your own roundtable dinner.
    [06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Traffic and Conversion Summit
    Leave Some Feedback: Lees meer

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49. What You Can Learn From Adobe to Help You Grow Faster | Ep. #1291

    12 februari 2020 · 9 min

    Afspelen
    In episode #1291, we talk about what you can learn from Adobe to help your company grow faster! We discuss how Adobe reduce churn, put out consistent and compelling product design, acquire smartly and more! Listen in to hear how you can make similar moves for your benefit!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Can Learn from Adobe to Help You Grow Faster.
    [00:32] A quick introduction to Adobe to those unfamiliar.
    [01:15] The difficulty of cancelling with Adobe and amount of pages in the process.
    [02:10] The new trend for companies to become platforms to capture many segments.
    [03:31] Smart acquisitions and increasing traffic through a good catalogue.
    [04:10] The links between great branding a successful service or product.
    [05:07] Strong consistent design; Adobe's intentional work and visual language.
    [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Adobe
    WP Beginner Lees meer

    Opt-in Monster
    Behance
    99U
    CMO.com
    Create!
    Kylie Cosmetics
    Leave Some Feedback:

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    Did you enjoy this episode? If so, please leave a short review.

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    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

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    See omnystudio.com/listener for privacy information.

50. 7 Nifty Marketing Tactics to Deploy Now | Ep. #1290

    11 februari 2020 · 9 min

    Afspelen
    In episode #1290, we share seven nifty marketing tactics to deploy right now! From social media posting to tools on your website, push notifications and messaging, we give you a whole bunch of ways to get more traffic, more reach and more sales today. Tune in get the low down!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Nifty Marketing Tactics to Deploy Now.
    [00:31] Making use of Instagram Carousels and Guest Carousels.
    [01:20] Driving traffic and backlinks on your website through tools for your industry.
    [01:58] Transferring content from Instagram to LinkedIn to increase reach.
    [02:46] Unique ways to use push notifications for more traffic.
    [03:34] Finding content to advertise on with tools like TubeSift.
    [04:02] The efficacy of charts and data in posts; increased backlinks and reach.
    [04:45] The secret power of text messages for connecting and closing.
    [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Chris Do
    Brian Dean
    CodeCanyon
    Ubersuggest
    TubeSift
    Backlinko
    Twilio
    Zapier
    Front
    Leave Some Feedback: Lees meer

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:
    Neilpatel.com

    Quick Sprout
    Growth Everywhere
    Single Grain

    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.