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Marketing School - Digital Marketing and Online Marketing Tips

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  1. Is Copying a Shameless Tactic? | Ep. #1289

    10 februari 2020 · 10 min

    Afspelen
    In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling out.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Is Copying A Shameless Tactic?
    [00:39] Marketing is all about competition, so what are the rules?
    [00:59] The feature on ClickFlow that sparked these questions around copying.
    [02:07] The logic behind Eric's decisions to add this feature to ClickFlow.
    [03:29] Someone will copy you, it is only a matter of time.
    [05:24] Elevating the customer experience; looking at the example of Amazon.
    [06:02] Accepting the nature of marketing and working to retain customers.
    [06:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ClickFlow
    Content Decay
    Animalz
    Jeff Bezos
    Picasso
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  2. 5 Ways to Combat "Content Decay" and Protect Your SEO Investment | Ep. #1288

    9 februari 2020 · 8 min

    Afspelen
    In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment.
    [00:34] An explanation of what content decay entails.
    [01:18] Upgrade or add to your content to keep it fresh and relevant.
    [01:28] Sometimes simply adding a paragraph or two can boost your traffic.
    [01:41] When you might want to consider deleting your decaying content.
    [02:24] Consolidate by creating a power page that links up all your posts.
    [03:13] Use Google Search Console to check which pages dropped the most.
    [03:45] Link poor performing pages to ones that are still going strong.
    [04:05] Utilize the awesome, free content decay feature inside of Clickflow.
    [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Google Search Console
    ClickFlow
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  3. How You Can Hack PR to Drive a Flood of Free Traffic | Ep. #1287

    8 februari 2020 · 9 min

    Afspelen
    In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Hack PR to Drive A Flood of Free Traffic.
    [00:34] While PR helps with credibility, it won’t always give you the results you are looking for.
    [00:54] The key to getting traffic from PR – know how to do it right.
    [01:05] An example of a successful PR campaign and how one piece of content escalated.
    [02:30] Get PR that is related to pushing your product or service, not based on ego.
    [03:13] Ask the question: will this PR piece solve a problem for people?
    [04:10] Expensive PR firms often don’t succeed in producing successful campaigns.
    [04:44] Why campaigns that you as the leader do generally fare better.
    [05:15] Consult experts like Chris Barrett and pay only when you get results.
    [05:57] That’s it for today!
    [05:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Forbes     Lees meer

    Entrepreneur

    TechCrunch
    Inked
    Chris Barrett
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  4. The Truth About Ranking for Difficult SEO Head Terms | Ep. #1286

    7 februari 2020 · 7 min

    Afspelen
    In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Truth About Ranking for Difficult SEO Head Terms.
    [00:34] What is an SEO head term?
    [01:35] Focussing on ranking for the best head terms to drive conversion.
    [01:51] Competitive terms and the rates of return on ranking for generic terms.
    [03:35] Looking for more niche terms for better conversion rates.
    [03:20] That’s it for today!
    [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
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  5. How to Run 20 Powerful Growth Experiments per Month | Ep. #1285

    6 februari 2020 · 9 min

    Afspelen
    In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out there are fast-moving and run tests all the time. Tune in to hear how you can start implementing progressive experiments in your business immediately!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Run 20 Powerful Growth Experiments Per Month.
    [00:48] What is a growth experiment?
    [02:01] Neil's usual setup for running experiments at his companies.
    [03:30] Limiting the amount of experiments for impact and efficacy.
    [05:12] Privacy concerns in a modern setting and the importance of authentication.
    [06:11] That’s it for today!
    [06:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Asana
    Trello
    PirateMetrics
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  6. How Eric Grew a Dying Business | Ep. #1284

    5 februari 2020 · 10 min

    Afspelen
    In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Eric Grew a Dying Business.
    [00:39] Eric's acquisition of Single Grain and how he took over as CEO.
    [01:10] The events that led up to Single Grain almost dying!
    [01:46] The price the Eric paid for the company, how it was split and the revenue at the time.
    [03:00] How Eric managed to turn the company around into a million dollar business.
    [04:10] Driving leads and customers with new marketing strategies.
    [04:52] Eric's advice to failing businesses; keep at it and focus on culture.
    [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Let My People Go Surfing
    Family Guy
    Fire Phone
    Alexa
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  7. What Neil Learned Buying a Blog for $500K | Ep. #1283

    4 februari 2020 · 8 min

    Afspelen
    In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What Neil Learned Buying a Blog for 500k.
    [00:40] The blog that Neil bought and why.
    [01:07] Neil's thoughts around buying the blog back from investors after it tanked.
    [02:46] The response that the investors had to Neil's offer.
    [03:07] The marketing learnings from the acquisition about merging, cleaning and drop-off.
    [03:58] Neil's integration period and the process of migration.
    [04:49] What the company and investors did after the acquisition.
    [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Kissmetrics
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  8. 5 Uncommon Ways to Convert More Blog Traffic into Buyers | Ep. #1282

    3 februari 2020 · 7 min

    Afspelen
    In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog traffic!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 5 Uncommon Ways to Convert Blog Traffic into Buyers.
    [00:35] The power of chat is still underutilized.
    [01:11] The quick way to use Neil's old business to get yourself more buyers!
    [01:42] Content upgrades and making the most of your email contacts.
    [02:28] Driving traffic with yes or no questions.
    [03:14] Super signatures and calls to action at the end of your emails.
    [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Intercom
    ManyChat
    You Can Have My Old Business
    Russell Brunson
    ClickFunnels
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  9. A Good Culture Affects Your Marketing. Here's How You Build A Great One | Ep. #1281

    2 februari 2020 · 9 min

    Afspelen
    In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on culture. Join is to hear about the benchmarks of great culture and what you should focus on!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How a Good Culture Affects Your Marketing.
    [00:39] The common denominator in big, very successful companies.
    [01:49] The importance of people in building culture and companies.
    [02:30] Transparency, similar values, culture-fit and priorities.
    [04:00] Culture is about what you do, not what you have.
    [04:57] Why the best leaders in the world obsess over company culture.
    [05:23] Growth-oriented people will serve you bette than money-oriented people.
    [06:24] That is it for today!
    [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Glassdoor
    Richard Branson
    Virgin
    Disney
    Zappos
    Delivering Happiness
    Ben Horowitz
    Andreessen Horowitz
    What You Do is Who You Are
    Mindvalley
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  10. How to Deal with Haters on Social Media | Ep. #1280

    1 februari 2020 · 8 min

    Afspelen
    In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and let people say what they will! Tune in to hear why Gary V and many other successful entrepreneurs also employ this tactic.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How You Can Deal with Haters on Social Media.
    [00:40] Non-believers, naysayers and those that say you cannot succeed.
    [01:15] Experimenting, flipping an industry on its head and ignoring the hate.
    [02:04] How Gary V deals with online haters.
    [03:18] The hopelessness of responding and engaging with negative people online.
    [03:39] Gossip and aiming to turn around bad attitudes.
    [04:31] Do not waste time thinking about haters, focus on yourself!
    [04:48] That’s it for today!
    [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
    TikTok
    Gary V
    Quora
    WealthFront
    Dribbble
    Tim Ferriss
    Andrew Warner
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  11. Hitting a Wall With Your SEO? Here's How to Get Through It | Ep. #1279

    31 januari 2020 · 8 min

    Afspelen
    In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get Through A Wall with Your SEO.
    [00:48] Repetition of the same tactics can lead to hitting a wall.
    [01:12] Multilingual content creation and leveraging social media.
    [02:04] Product-led growth and zagging when everyone else is zigging.
    [03:35] Using surveys and feedback to improve your content and strategies.
    [04:38] That is it for today!
    [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    1kprojects
    Outgrow
    Omni Calculator
    Leave Some Feedback:     Lees meer

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  12. How to Drive More Sales from Instagram | Ep. #1278

    30 januari 2020 · 11 min

    Afspelen
    In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales because the engagement level is high and you gain credibility in the eyes of your audience. Tune in to hear how you can apply the concept of guest posting to optimize your Instagram sales!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Drive More Sales from Instagram.
    [00:30] What Instagram is good for as a social media platform.
    [00:56] Why the blue checkmark on Instagram is not all that.
    [01:36] Why going live is the best way to drive more sales from Instagram.
    [02:22] Engage first before pitching your product or service.
    [02:43] How to apply the guest post concept to Instagram.
    [03:46] Get more views by ensuring that videos are long enough to fit on IGTV.
    [04:55] How to leverage a tool like Taplink to draw the audience to a specific page.
    [06:03] Check out Influence.co to find relevant micro-influencers you can partner with.
    [07:48] That’s it for today!
    [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Instagram
    Kylie Jenner
    Gary Vaynerchuk
    Grant Cardone     Lees meer

    Chris Do

    Taplink

    Influence.co
    Nike
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  13. How to Stay Consistent With Your Content Output | Ep. #1277

    29 januari 2020 · 15 min

    Afspelen
    In episode #1277, we talk about how to stay consistent with your content output. With more and more content being created all the time, staying consistent in style and frequency can make all the difference in your marketing success. Tune in to hear about the best ways to get the highest quality content out there as quick as possible!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Stay Consistent with Your Content Output.
    [01:02] The reason that is so important to stay consistent as more content is created.
    [02:16] Consistency in blogging and working outside writers and guest posts.
    [03:23] How social media can engagement can drop with inconsistency.
    [04:48] Frequency of blogging and maintaining levels of posting through time-blocking.
    [06:08] Cranking out content by outlining the whole post in the beginning.
    [06:49] The process for recording and releasing video, podcast and social content.
    [08:46] How creating a ton of content can serve you so well and pushing through discomfort.
    [10:19] The benefits of a personal touch in your posts and sticking to your strengths.
    [11:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Nextiva
    Tai Lopez
    Gary V
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  14. The Easiest Way to Make Your WordPress Blog SEO Friendly | Ep. #1276

    28 januari 2020 · 8 min

    Afspelen
    In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use to get those SEO ranking all the way up! Tune to hear about FAQ schema, affiliate links, page speed and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Easiest Way to Make Your WordPress Blog SEO-Friendly.
    [00:59] Two great WordPress plugins; YoastSEO and All in One SEO.
    [01:28] Looking into the upcoming plugin, RankMath.
    [01:57] Plugins you can use for speed; WPRocket and ShortPixel.
    [02:08] StructuredContent for FAQ page schema and boosted rankings.
    [02:52] Getting more clicks and utilizing ClickFlow for WordPress.
    [03:12] The benefit of a tool like Pretty Links for affiliate addresses.
    [04:09] Polylang, SSL Insecure Content Fixer for better lookin pages.
    [04:49] Getting your writers to follow a checklist with WP BlogPost Checklist.
    [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    WordPress
    YoastSEO
    All in One SEO
    RankMath
    WP Rocket
    ShortPixel
    ClickFlow
    Pretty Links
    Polylang
    SSL Insecure Content Fixer
    WP Blog Post Checklist
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  15. How to Leverage Unfair Advantages in Your Marketing | Ep. #1275

    27 januari 2020 · 8 min

    Afspelen
    In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these and then leveraging them to get your business ahead is a huge part of the marketing game. Tune in hear how you can do it too!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Leverage Unfair Advantages in Your Marketing.
    [00:33] A few examples of an unfair advantages!
    [01:45] Building an audience before a business as a means for leverage.
    [02:28] Dominating a specific part of the market by building numbers over time.
    [04:05] Look for channels that competitors are not leveraging!
    [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Kylie Jenner
    Beats by Dre
    Jake and Logan Paul     Lees meer

    Warren Buffett
    Charlie Munger
    Ubersuggest
    Gary V
    TikTok
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  16. 7 Killer Growth Strategies for Lead Generation Companies | Ep. #1274

    26 januari 2020 · 11 min

    Afspelen
    In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an industry leader!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Killer Growth Strategies for Lead Generation Companies.
    [00:58] Driving visitors through your pages quickly and easily with ClickFunnel.
    [02:10] Using interactive quizzes to generate leads.
    [03:01] In-person interaction; dinners conference and meeting strangers!
    [04:09] Multi-channel leverage and a broad range of options for new customers.
    [05:22] Interconnected tools for texting and contacting leads.
    [06:39] Following up with qualified leads and maximizing your time with Clearbit.
    [07:48] MOFU and BOFU; creating content that your customers actually need.
    [08:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ClickFunnels
    ScheduleOnce
    LeadQuizzes
    SoulCycles
    Drift
    Intercom
    ManyChat
    MobileMonkey
    Webflow
    Zapier
    Airtable
    Twilio
    Clearbit
    Crazy Egg
    HotJar
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  17. 7 Killer Growth Strategies for SaaS Companies | Ep. #1273

    25 januari 2020 · 13 min

    Afspelen
    In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner pages and more! Tune in to hear how to grow your SaaS brand, today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Killer Growth Strategies for SaaS Companies.
    [00:59] Automating the sales motions to get the conversation started.
    [02:25] Changing up the registration flow for purchases of a SaaS product.
    [03:28] Product-led growth and the freemium model.
    [04:26] Creating a huge amount of content marketing.
    [05:24] Allowing immediate booking of calls for increased numbers.
    [06:15] Creating partner pages for driving up enrollment.
    [07:51] Setting up product tours and forced onboarding.
    [09:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    SalesForce
    Hull
    Outreach
    ClearBit
    Ubersuggest
    HubSpot
    Yammer
    David Sacks on The Wilderness Period
    OptinMonster
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  18. 7 Killer Growth Strategies for E-commerce Companies | Ep. #1272

    24 januari 2020 · 11 min

    Afspelen
    In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Killer Growth Strategies for E-Commerce Companies.
    [00:44] Adding in up-sells and down-sells to an e-commerce cart.
    [01:56] Using a customer data platform to improve the customer journey.
    [03:28] Looking for micro-influencers with appropriate audiences.
    [04:19] Automation based on specific customer personas through email and beyond.
    [05:20] Leveraging different channels; push-notifications, subscriptions and more.
    [06:00] Making an enticing subscription offer!
    [07:14] Using live chat services to answer all customer questions.
    [08:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Hull
    HubSpot
    Lytics
    Kardashians
    Drip
    ManyChat
    LiveChat
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  19. 7 Actionable SEO Tips for 2020 | Ep. #1271

    23 januari 2020 · 9 min

    Afspelen
    In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of Marketing School!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Actionable SEO Tips for 2020.
    [00:43] Focusing beyond the top of the funnel keywords.
    [01:46] Leveraging FAQ schema in order to get more clicks and outrank other sites.
    [02:43] Speeding up your site for a better user experience.
    [03:21] Adding tools to your website for natural and easy link generation.
    [03:52] Optimizing your organic click-through rate.
    [04:14] Integrating media into content to increase loyalty and time on-site.
    [04:52] Satisfying searcher intent and avoiding high bounce rates.
    [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Nike
    FAQ Schema     Lees meer

    WordPress Structured Content
    Google PageSpeed Insights
    BatchSpeed
    WP Rocket
    Short Pixel
    Google Search Console
    Ubersuggest
    CodeCanyon
    ClickFlow
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  20. The Biggest Influencers in The World Do This (And What You Can Learn From Them) | Ep. #1270

    22 januari 2020 · 8 min

    Afspelen
    In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are on the same level as you can be super helpful in cross-promoting your offering. Tune in to hear what Gary Vaynerchuk and other influencers do to keep people engaged and grow their brands!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Can Learn From the Biggest Influencers in the World.
    [00:36] The rise of the influencer on YouTube, Instagram, and TikTok.
    [01:02] How influencers put together collaboration houses such as the Hype House.
    [01:50] Leveraging other influencers to get bigger and bigger.
    [02:11] Learn from Gary Vaynerchuk who networks and collaborates with other celebrities.
    [02:26] Tag other people in stuff you post at conferences and networking events.
    [02:38] Figure out how to monetize your brand by building it out.
    [03:10] Create videos and video content – it’s booming right now!
    [03:54] Keep in mind that videos can reach millions of people.
    [04:06] Relate to and bond with your audience by going live.
    [04:22] Work through the struggle and remain consistent with what you do.
    [05:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    TikTok
    Gary Vaynerchuk
    Kylie Cosmetics
    Charli on TikTok
    Leonardo DiCaprio
    Leave Some Feedback:     Lees meer

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  21. 6 Proven Hacks to Increase Your Organic CTRs | Ep. #1269

    21 januari 2020 · 9 min

    Afspelen
    In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which of the keywords your page is ranking for, and using a title separator or characters are great ways to improve your CTRs. Tune in to hear how Answer the Public and Ubersuggest can help you!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Six Proven Hacks to Increase Your Organic CTRs.
    [00:41] What we mean when we say “organic CTRs (click-through rates)”.
    [01:06] Why you should aim to maximize your click-through rate.
    [01:16] Get more clicks by adding the date in your title tag.
    [01:36] Use a tool like Answer the Public to get the permutations of what others search for.
    [02:23] Use Google Search Console to see which keywords your page is ranking for.
    [04:16] Try out ClickFlow – they monitor everything on your behalf and report back.
    [04:45] Consider the Google AdWords quality score when it comes to paid ads.
    [05:57] Use a unique title separator or characters like arrows or emojis.
    [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:     Lees meer

    Answer the Public
    Ubersuggest
    Google Search Console
    ClickFlow
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  22. 5 Easy Ways to Find Keywords That Convert Into Sales | Ep. #1268

    20 januari 2020 · 8 min

    Afspelen
    In episode #1268, we share five easy ways to discover those keywords that lead to sales. Use comparison-based keywords to capture an audience that is ready to make a purchase. Tune in to hear all about the most effective keyword generating tools!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Five Easy Ways to Find Keywords that Convert Into Sales.
    [00:42] Going after comparison-based keywords using a keyword tool.
    [01:24] Why comparison-based keywords are high in conversions.
    [01:55] Pay attention to what keywords and ads your competitors are bidding on.
    [02:27] Features that show the top keywords your competitors are going after.
    [03:07] Look at your add accounts to see what converts.
    [03:27] Using a thesaurus to find synonyms for relevant keywords.
    [03:59] Everything you can do with a tool like Clickflow.
    [04:30] That’s it for today!
    [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:     Lees meer

    ConvertKit
    Mailchimp
    AWeber
    Ubersuggest
    Ahrefs
    SEMrush
    Adbeat
    ClickFlow
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  23. 7 Underrated Marketing Lessons | Ep. #1267

    19 januari 2020 · 12 min

    Afspelen
    In episode #1267, we share seven marketing lessons you may have overlooked. Despite being a fast-moving industry, you want to keep a long-term perspective and avoid cutting corners in your pursuit of success. Tune in to hear what all the best marketers do to stay on top of their game!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Underrated Marketing Lessons.
    [00:40] Why going longer is better than trying to cut things short.
    [01:27] If you aim for impact, the results and money will take care of itself.
    [01:43] Grow your revenue by pursuing international markets like India and Brazil.
    [02:12] Thinking ahead by building a protective moat around your business.
    [03:10] Why going omnichannel is inevitable if you want to keep succeeding.
    [04:22] Conversion optimization and creating a premium experience for people.
    [05:28] Establish stronger audience engagement through live video.
    [07:27] The best marketers know how to put a great team around them.
    [08:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Warren Buffet     Lees meer

    Charlie Munger
    Ubersuggest
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  24. 5 Ways to Find And Connect With Other Talented Marketers | Ep. #1266

    18 januari 2020 · 8 min

    Afspelen
    In episode #1266, we share some strategies for connecting with and learning from other like-minded people. Media platforms such as LinkedIn, Slack, and Facebook are still the most recommended for engaging with fellow marketers online. Tune in to hear how you can use conferences and networking events in your favor!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Five Ways to Find and Connect with Other Talented Marketers.
    [00:34] There so much out there to learn from other people — we don’t know it all!
    [01:02] LinkedIn’s strong organic reach makes this a great platform to find other marketers.
    [01:33] Attend conferences and networking events to engage those who are a few steps ahead.
    [02:07] Continue to connect online with those you met at events.
    [02:22] List the people who are going to an event and invite them to a dinner or happy hour.
    [03:01] Become the connector between people attending the same event.
    [03:26] Join a Slack group for marketers such as Traffic Think Tank.
    [03:55] Facebook groups are still a good platform to connect and engage.
    [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    LinkedIn
    Traffic Think Tank
    Slack
    Ahrefs
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  25. 7 Marketing Lessons Learned From Gary Vaynerchuk | Ep. #1265

    17 januari 2020 · 9 min

    Afspelen
    In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal customers, experimenting with new things, and showing up as yourself will help you to build an irresistible brand. Tune in to hear how you can double down on your content!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Marketing Lessons You Can Learn from Gary Vaynerchuk.
    [00:32] Gary’s agency VaynerMedia and how he built out his father’s wine company.
    [01:06] Recognize what you’re not good at and get a team to help you.
    [01:39] If you’re going to do marketing, find ways to relate to your ideal customer.
    [02:24] Be ahead of the game when it comes to testing and trying new things.
    [03:00] Know that social media traffic is short-lived, and take control.
    [03:42] Be fast to get new things out consistently.
    [04:35] Make the most of your content by reusing it in smaller segments.
    [05:23] The importance of being yourself and showing up unapologetically.
    [06:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Gary Vaynerchuk     Lees meer

    VaynerMedia
    TikTok
    Community
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  26. 5 Underrated Hacks to Rank a Brand New Website | Ep. #1264

    16 januari 2020 · 7 min

    Afspelen
    In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer a free tool on your website to up your discoverability. Tune in to hear how you can also reach non-English-speaking regions!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Five Underrated Hacks to Rank A Brand New Website.
    [00:35] The more brand queries a site has, the easier and faster it is for them to rank.
    [00:51] Combine push notifications, Facebook Messenger and email collection.
    [01:14] Submit your website to index in Google Search Console.
    [01:32] Find the pages who are in the top 1000 and ask them for a link.
    [02:14] Buy a tool or widget on 1Kprojects or CodeCanyon and offer it on your site.
    [03:18] Keep in mind that your English website is not competitive in all countries.
    [03:33] Transcribe and translate your content to reach other regions.
    [03:49] That’s it for today!
    [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Facebook Messenger
    Google Search Console
    Omni Calculator     Lees meer

    1Kprojects
    CodeCanyon
    Outgrow
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  27. The Biggest Marketing Mistake Neil Made When He Started Off | Ep. #1263

    15 januari 2020 · 8 min

    Afspelen
    In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work yourself rather than handing it to someone else are two of the most significant lessons he has learned. Tune in to hear why you need to partner with people who have experience in the field before investing in anything.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Biggest Mistake Neil Made When He First Started.
    [00:34] Neil’s age when he started his career and how long he has been at it.
    [00:54] Paying other people to help with marketing and getting ripped off.
    [01:19] Learning that it takes at least three years to do well.
    [01:37] Do not keep changing businesses and constantly shift your focus.
    [01:50] Ensure that your business idea has a big TAM (total addressable market).
    [02:09] Cultivate a long-term perspective rather than focusing on the day-to-day.
    [02:45] How Neil lost over $1 million by trying to start a hosting company.
    [03:29] The need to partner with people who know the industry/field you are getting into.
    [04:06] What went wrong when he tried to sell products in the education space.
    [04:32] Build your brand yourself — don’t leave it up to someone else — and be all in.
    [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Uber
    Airbnb
    Charlie Munger
    Harold & Kumar
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  28. The Biggest Marketing Mistake Eric Made When He Started Off | Ep. #1262

    14 januari 2020 · 8 min

    Afspelen
    In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more sustainable and rewarding than trying to make quick money at the lowest cost. Tune in to how the why behind your ventures is so crucial to your success!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Biggest Marketing Mistake Eric Made When He Started.
    [00:52] Eric’s Biggest mistake: always trying to go for the quick wins.
    [00:58] Building affiliate sites and buying cheap articles and links.
    [01:47] Often mistakes stem from wanting to make a lot of money quickly.
    [01:55] Focus on making an impact and choosing quality content.
    [02:13] The mistake of trying to make money in a niche you’re not interested in.
    [02:28] The importance of understanding the why behind what you do.
    [03:31] Learning that you can translate your skills to help real businesses.
    [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:     Lees meer

    Textbroker
    WickedFire
    Simon Sinek on TED
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  29. How to Build Multiple Income Streams at Once | Ep. #1261

    13 januari 2020 · 9 min

    Afspelen
    In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Build Multiple Income Streams At Once.
    [00:37] Why you should attempt to build multiple income streams, and examples of what we do.
    [01:13] Developing a course that consistently makes you money.
    [01:39] Think of creative ways to monetize what you are already doing.
    [01:55] Taking one asset and putting multiple income streams around it.
    [02:20] Avoid starting too many things and keep streams related to one another.
    [02:47] The importance of having laser focus and when to expand.
    [03:40] Be careful of shiny object syndrome and jumping from one thing to the next.
    [04:30] Looking for low hanging fruit in areas that you have already invested in.
    [05:11] Establish your product and audience before trying to generate income from it.
    [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    DreamHost
    Leveling Up Podcast
    ShoeDazzle
    Brian Lee
    The Honest Company
    Jessica Alba
    LegalZoom
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  30. 7 Ways SEO Will Change in The Next Decade | Ep. #1260

    12 januari 2020 · 11 min

    Afspelen
    In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is the direction Neuralink seems to be taking consumer experience in the next decade. Tune in to hear why we believe partnerships between different countries and tech companies will become increasingly important.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Ways SEO Will Change in the Next Decade.
    [01:19] Why SEO is not going anywhere as long as humans and robots exist.
    [01:50] How Neuralink is changing the playing field on the human-computer connection.
    [02:29] How search options and devices will expand in the next decade.
    [03:11] Smart home devices like Alexa becoming even smarter and more developed.
    [03:48] Search is going to become a remarketing game.
    [05:02] The opportunity to boost SEO by translating content into other languages.
    [05:46] Keeping in mind that while the US is the superpower today, it might change.
    [06:02] Why video is going to be the future of content.
    [07:14] The countries that will become more powerful and why partnerships will increase.
    [07:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Gary Vaynerchuk
    Elon Musk
    Neuralink
    Alexa
    Google Home
    Leave Some Feedback:     Lees meer

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  31. The Best Ways to Build Wealth as a Digital Marketer | Ep. #1259

    11 januari 2020 · 9 min

    Afspelen
    In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure that your pitches are concise and well-researched will make you stand out from the crowd. Tune in to hear why having a long-term perspective is most rewarding!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Best Ways to Build Wealth As A Digital Marketer.
    [00:48] Doing freelance work as the best way to make money when you’re starting.
    [01:00] Land gigs by getting on platforms like Fiverr and Upwork.
    [01:23] Be succinct and show insight when reaching out to potential clients.
    [02:08] Set yourself apart by researching the company you are pitching to.
    [02:55] The value of putting yourself out there and being proactive.
    [04:30] Keeping a long-term perspective rather than seeking out easy avenues only.
    [04:36] Test out other people’s products first and learn where you can get traffic sources from.
    [05:03] What to do once you see that your affiliate work proves successful.
    [05:46] Also start building up your speaking career, and offer it free at first.
    [05:56] That’s it for today!
    [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Fiverr
    Upwork
    Crunchbase
    AngelList
    Gary Vaynerchuk
    ClickBank
    Commission Junction
    Leave Some Feedback:     Lees meer

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  32. This 8-Year-Old Makes $26M A Year From YouTube - Here's What You Can Learn | Ep. #1258

    10 januari 2020 · 8 min

    Afspelen
    In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucrative YouTube channel on the internet. Tune in to hear all the lessons from his success that are also applicable to you!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How An Eight-Year-Old Makes $26 Million A Year From YouTube.
    [00:47] More about Ryan and his YouTube channel called Ryan’s World.
    [01:08] The Forbes article about the top YouTube influencers and what they’re making.
    [01:47] How Ryan’s mother came up with the idea for Ryan’s World.
    [02:13] Realizing that anyone can make money and that YouTube is a powerful platform.
    [02:46] Recognizing that there is potential in almost all audiences.
    [03:17] The importance of being consistent with your publishing schedule.
    [03:46] Why diversifying your investments and sources of income is always a good idea.
    [04:09] The first and second runner up of the most successful YouTube stars.
    [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ryan’s World on YouTube
    Forbes Article
    EvanTubeHD
    Dude Perfect on YouTube
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  33. How to Create A Luxury Experience That Delights | Ep. #1257

    9 januari 2020 · 8 min

    Afspelen
    In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going above and beyond and trying your best to deliver on requests. Tune in to hear what sets Emirates and Qatar Airways apart from other airlines, and how you can apply these principles in your business.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How To Create A Luxury Experience That Delights.
    [00:36] What each of us considers to be luxury experiences.
    [00:58] Why flying Emirates first class is the ultimate luxury experience.
    [01:45] What Emirate and Qatar Airways offer that is like no other airline.
    [02:30] The value of creating a luxury experience in your marketing and business.
    [02:47] Focusing on service and why creating the experience doesn’t have to be expensive.
    [03:29] Consider hotels’ approach to service and apply it to your business.
    [04:42] The key to white-glove service: try not to say “no”.
    [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:     Lees meer

    Emirates
    Qatar Airways

    American Airlines
    Four Seasons
    The Ritz-Carlton
    Zig Ziglar
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  34. How to Build An Ultra Engaged Audience That Buys From You | Ep. #1256

    8 januari 2020 · 8 min

    Afspelen
    In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to respond to questions and comments on your social media platforms!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Build An Ultra-Engaged Audience That Buys From You.
    [00:36] Why you need to have a highly engaged audience.
    [01:00] Your number of followers will not determine your success in selling.
    [01:12] What you want to achieve by building an email list.
    [01:57] The correct ratio between emails that add value and those that pitch a product/service.
    [02:16] People follow those who add value, not sell stuff all the time.
    [02:29] Engage with your audience if you want them to be engaged.
    [03:10] Avoid giving generic advice and personalize responses to your audience.
    [03:39] The value of responding to comments and questions on social channels.
    [04:24] Why you need to start doing more video-based content.
    [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Perry Marshall
    Jab, Jab, Jab, Right Hook
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  35. The Best Podcast Tools for 2020 | Ep. #1255

    7 januari 2020 · 7 min

    Afspelen
    In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Best Podcast Tools for 2020.
    [00:47] Google Drive and call recording over Skype with ecamm.
    [01:22] Zoom calls and utilizing the free service for interviewing guests.
    [01:56] The great service that Anchor offers for getting started with podcasting.
    [02:22] Podcast promotion through email and push notifications for better traction.
    [03:00] Transcription, subscriptions and payments through Descript and Supercast.
    [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Skype
    ecamm Call Recorder
    Zoom
    Anchor
    Spotify
    ConvertKit
    MailChimp
    subscribers.com
    ManyChat
    MobileMonkey
    Descript
    GroupOn
    Supercast
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  36. The Podcast Setup That Helped Us Get to 27M Downloads | Ep. #1254

    6 januari 2020 · 10 min

    Afspelen
    In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding and the podcasting market is still a gold rush and definitely something you should consider. Tune in to hear how easy it is to get started and build an audience.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Podcast Setup that Helped Us Get to 27 Million Dollars.
    [00:46] The current setup at Marketing School and how far we have come.
    [01:55] Sound quality, removing echos and dealing with high ceilings.
    [02:51] The bits and pieces that go into making our voices sound better.
    [05:02] Getting content out with low costs before upgrading.
    [06:12] Neil's home studio and why he is laying on the couch.
    [06:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Heil PR40
    Focusrite Scarlett
    Blue Yeti
    The Network Studios
    Shure
    Yelp
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  37. This Can Bring 10x More Results Than a Super Bowl Ad | Ep. #1253

    5 januari 2020 · 8 min

    Afspelen
    In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the most people. Tune in to hear about some of the innovative ways you can use your ad-budget to build your brand.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Getting TEDx More Results than a Super Bowl Ad.
    [00:39] Channels that are being utilized by big companies to promote releases.
    [01:47] The expense and scarcity of Super Bowl adverts.
    [02:15] Using the Esports and Twitch platforms on a realistic and smaller scale.
    [02:47] The example of Ninja and the changes he made to his streaming schedule.
    [03:51] The gaming market and how many young people are playing.
    [04:27] Branding and the affordable ways of building yours through advertising.
    [05:11] That is it for today!
    [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Super Bowl
    League of Legends
    Star Wars
    Fortnite
    Disney+
    Epic Games
    Esports
    Twitch
    Ninja
    Mixer
    Netflix
    Amazon Prime
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  38. Why Luminary Is Failing | Ep. #1252

    4 januari 2020 · 9 min

    Afspelen
    In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why We Think Luminary is Failing.
    [00:30] Who is Luminary, what is their business model, and why did their launch fail?
    [01:34] The importance of understanding consumer behavior before starting a business.
    [02:06] Why knowing your industry is key for launching a new business.
    [03:29] Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts.
    [04:23] The pivot that Luminary needs to save their business.
    [04:59] Key lesson from this episode: give away everything fro free to build your audience.
    [05:51] That’s it for today!
    [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Luminary
    Netflix
    Disney+
    Apple TV+
    Joe Rogan Podcast
    New York Times
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  39. How Success Gaps Can Guide Your Content Marketing | Ep. #1251

    3 januari 2020 · 7 min

    Afspelen
    In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing.
    [00:33] Success gap: what your customers need to become successful.
    [01:45] Importance of helping your customers solve their problems and be more successful.
    [02:18] Building brand awareness and trust to leverage word-of-mouth marketing.
    [02:40] Why content marketing is essentially another way to help your potential customers.
    [03:34] A tool to determine to best way to help your customers: Ubersuggest.
    [04:08] That’s it for today!
    [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    David Henzel
    Syed Balkhi
    OptinMonster
    The Success Gap
    Lincoln Murphy
    Reebok
    Ubersuggest
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  40. The Latest Business Trends That Will Guide Your Marketing | Ep. #1250

    2 januari 2020 · 9 min

    Afspelen
    In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these trends will certainly affect how you do your marketing. We cover important trends such as understanding the pitfalls of raising capital, why a strong brand is so effective for your business, the concept of purchasing web properties, and which marketing strategies to use as everything starts getting more expensive.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Latest Business Trends That Will Guide Your Marketing.
    [00:48] Understanding the good and bad of raising capital for your business.
    [02:11] Building a strong brand: leveraging influencers and the omnichannel approach.
    [03:41] Capitalizing on under-utilized web properties, arbitraging your way to better results.
    [04:52] How to stay competitive as marketing prices skyrocket: AB testing and conversation optimization.
    [05:51] That’s it for today!
    [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    SoftBank
    WeWork
    Wag
    Away
    Warby Parker
    Attention Capital
    Girl Boss
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  41. 7 Social Media Tools for 2020 & Beyond | Ep. #1249

    1 januari 2020 · 8 min

    Afspelen
    In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to better manage your social media channels, and why it is important to leverage the right tools for your success. For a jam-packed episode of all the best tools, stay tuned!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Social Media Tools for 2020 and Beyond.
    [00:39] Using SproutSocial to keep accountability within your team.
    [01:32] Gaining a competitive edge by building up your messenger list as quickly as possible.
    [02:10] The importance of using the right hashtags on Instagram: Ingramer.
    [02:45] How to easily create simple, professional content for Instagram with Canva.
    [03:16] Top tool for managing your YouTube channel: TubeBuddy.
    [03:42] Using vidIQ to maximize and optimize your YouTube traffic.
    [04:11] Using Spotify to get guiding insights on your podcast statistics.
    [05:53] That’s it for today!
    [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Sprout Social
    ManyChat
    MobileMonkey
    Ingramer
    Instagram
    Canva
    TubeBuddy
    vidIQ
    SEMrush
    Ahrefs
    Ubersuggest
    Spotify     Lees meer

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  42. 2020 Has Begun. Don't Forget These Oldies But Goodies To Grow | Ep. #1248

    31 december 2019 · 9 min

    Afspelen
    In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work really well. We dive into key strategies such as webinars, updating and repurposing old content, connecting with customers through text message, and more! Stay tuned to find out how to revive these old marketing goldmines to effectively grow your business.
    TIME-STAMPED SHOW NOTES:
    [00:40] Today’s topic: Oldies but Goodies to Help You Grow.
    [01:06] The power of using webinars to build trust at scale and grow your business.
    [01:36] Our recommended webinar tool: Livestorm.
    [01:48] Updating your old content to revamp your business in the new year.
    [02:36] How to use text messages to connect with your customers directly.
    [03:52] Top texting platforms and leveraging push notifications to draw traffic to your business.
    [04:17] Why email should still be a core marketing channel in your business.
    [05:09] How to leverage and white label tools as the “new” content marketing.
    [06:26] That’s it for today!
    [06:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ClickFunnels
    Livestorm
    Twilio
    Facebook Messenger
    Mikael Yang
    ManyChat
    MobileMonkey
    CodeCanyon
    1Kprojects
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  43. Should You Sign Up For TikTok in 2020? | Ep. #1247

    30 december 2019 · 9 min

    Afspelen
    In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger people, allowing users to create short lip-sync, comedy, and talent videos. Listen in to hear more about why now is great time for your business to get in on the TikTok platform, how to take advantage of initial organic growth, and when to look out for opportunities to monetize.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Should You Sign Up for TikTok in 2020?.
    [00:31] What is TikTok and how do you use it?
    [01:32] Vine success stories: Logan Paul and Jake Paul.
    [02:40] The two schools of thought for how to use TikTok for your brand.
    [03:56] How to repurpose your content from other social media platforms for TikTok.
    [04:58] Why now is the best opportunity for organic growth on TikTok.
    [05:36] Focusing on LinkedIn for organic growth on the B2B side.
    [06:00] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    TikTok
    ByteDance
    Vine
    Logan Paul
    Jake Paul
    Staples Center
    LinkedIn
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  44. A $3000 Story. Was it Really Worth It? | Ep. #1246

    29 december 2019 · 11 min

    Afspelen
    In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not?
    [00:47] When it is better to opt for the book: better value for money.
    [01:09] Why Eric decided to build an external story for his brand.
    [01:43] What convinced Eric to attend the conference?
    [02:23] The story Eric created for ClickFlow: what do they do?
    [03:40] The process you go through at the conference: creating your brand script.
    [04:44] Brand script for ClickFlow: what does a brand script entail?
    [05:38] How to access a brand script template for your business.
    [06:14] Three biggest tips Eric learned from the conference.
    [07:50] Understanding where to implement or use your story in your marketing.
    [08:31] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Building a StoryBrand
    Yaniv Masjedi
    Nextiva
    Donald Miller
    StoryBrand Conference
    Clickflow
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  45. The Best Marketers Are The Most Entrepreneurial | Ep. #1245

    28 december 2019 · 8 min

    Afspelen
    In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing and in particular the example of our friend Syed Balkhi, we can see the links between creativity, innovation, and success. Tune in to get some inspiration for how you can turn your marketing skills into a business!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why the Best Marketers are the Most Entrepreneurial.
    [00:34] Eric's practices around learning when he started out in the marketing game.
    [01:29] Why Neil values creativity over all else in marketing.
    [02:01] The example of Syed Balkhi and his career path in marketing.
    [03:31] Frugality and creativity; a winning combination.
    [04:44] Taking your marketing skills and applying them to a business of your own.
    [05:38] That's it.
    [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Syed Balkhi
    OptinMonster
    Awesome Motive
    WordPress
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  46. How This Ad Lost One Company a Billion Dollars | Ep. #1244

    27 december 2019 · 10 min

    Afspelen
    In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars.
    [00:34] A little about Peloton, what the company produces and its reputation.
    [01:15] The content of the ad in question and the story behind it.
    [02:12] The backlash against the ad and the resulting drop in value for Peloton.
    [02:40] Neil's own experiences buying his wife a Peloton!
    [03:40] Did this saga actually hurt the company and how badly?
    [04:26] Good press, bad press and neutral promotion.
    [06:08] Coming back from a negative press cycle and using it to your advantage.
    [06:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:     Lees meer

    Peloton
    SoulCycle

    Tesla
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  47. What You Can Learn From The Popeye's Chicken Sandwich | Ep. #1243

    27 december 2019 · 8 min

    Afspelen
    In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich.
    [00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy.
    [01:11] Capacity limit creates a shortage and increasing demand.
    [01:24] Recognizing the power of social media when it is used correctly.
    [01:54] Understanding when a “subtle” marketing approach is more effective.
    [02:15] Getting back to the basics of marketing: minimal viable product.
    [03:06] Importance of testing marketing strategies before doubling down on them.
    [03:43] The incredible revenue generating from the chicken sandwich wars.
    [04:25] Chick-fil-A vs Popeyes: the positive press creating from the sandwich wars.
    [05:02] Learn how to test your marketing strategies on the Marketing School Live website.
    [05:43] That’s it for today!
    [06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Popeyes
    Chick-fil-A
    Marketing School Live
    Leave Some Feedback:     Lees meer

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  48. The Big Mistake You Are Making on Social Media | Ep. #1242

    25 december 2019 · 10 min

    Afspelen
    In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about Gary Vaynerchuk’s awesome free resource that outlines everything you need to know regarding social media posts!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Big Mistake You’re Making on Social Media.
    [00:47] Examples of how we repurpose content efficiently.
    [01:19] Making the mistake of republishing content on an inappropriate channel.
    [02:00] Always keeping the norms of the channel (e.g. length of posts) in mind.
    [02:20] Advice for publishing natively on Twitter and recent example of a successful Tweet.
    [03:08] Putting thought into your posts rather than publishing the same across all platforms.
    [04:02] Study the strategies of those who do well on various platforms.
    [04:27] Keep in mind that some channels work in both directions while others don’t.
    [05:20] Building a culture of experimentation to find out what works.
    [05:55] The free resource that outlines key principles of posting on social media.
    [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Leveling Up Podcast
    The Hard Thing About Hard Things
    Ben Horowitz on Twitter
    Twitch     Lees meer

    Gary Vaynerchuk
    64 Piece of Content
    Leave Some Feedback:

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

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    Neilpatel.com

    Quick Sprout
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  49. How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241

    24 december 2019 · 10 min

    Afspelen
    In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes.
    [00:32] What we mean by “omnichannel” and the different types of content and platforms.
    [01:17] The misconception around Google penalizing for duplicate content.
    [02:00] Keeping in mind that people’s attention spans are very short nowadays.
    [02:29] The simple process we follow to spout our content from a “seed” piece.
    [03:32] How one piece of content can become 70 pieces of content.
    [04:19] Using a tool like IFTTT to connect your content to various platforms.
    [05:14] Making your content native so that it is appropriate for the specific channel.
    [06:35] Sometimes basic posts work the best.
    [06:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Gary V (64 Pieces of Content)
    IFTTT
    Leave Some Feedback:     Lees meer

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

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  50. How to Market Like Apple in 2020 | Ep. #1240

    23 december 2019 · 10 min

    Afspelen
    In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is diversifying into other markets to remain at the top of their game!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Market Like Apple in 2020.
    [00:45] What Apple’s marketing approach used to be.
    [01:09] Launching their products to influencers and letting them do the marketing.
    [01:36] How utilizing influencers saves on costs.
    [01:51] How integrating all their products get people to keep buying from them.
    [02:23] Integrate with other partners to pull customers and make them reliant on you.
    [02:54] The positive change of Apple listening to feedback now.
    [04:00] Apple’s easy-to-navigate website and all the benefits of simplicity.
    [04:55] Integrating your other products and services at the checkout point on your website.
    [05:32] Why you have to pay attention to your surroundings and diversify.
    [06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Apple
    Cybertruck
    Amazon     Lees meer

    Netflix
    Leave Some Feedback:

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    Did you enjoy this episode? If so, please leave a short review.

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    Neilpatel.com

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