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1. How Storytelling Helps Increase Conversion Rates | Ep. #1239

   22 december 2019 · 9 min

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   In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!
   TIME-STAMPED SHOW NOTES:
   [00:20] Today’s topic: Storytelling in Business.
   [00:36] Examples of companies who have made stories part of their brand.
   [01:01] Why storytelling is such a powerful strategy in business.
   [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs.
   [01:55] The biggest benefit to being more relatable as a brand.
   [02:28] Realizing that your story is about you being a guide for your customers.
   [03:08] Picking the right time and place to share your story.
   [03:35] How stories also help to sell higher-priced items.
   [04:44] The importance of stating what your plan is for guiding people.
   [05:17] Encouraging and challenging customers to take action.
   [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Beats by Dre
   Nike
   StoryBrand
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2. How to Leverage Facebook's Library | Ep. #1238

   21 december 2019 · 8 min

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   In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Leverage Facebook Ad Library.
   [00:32] All the information about ads that Facebook’s library provides.
   [01:00] An example of how this tool can show you everything about a brand’s ad activity.
   [01:41] The biggest mistake people make – copying what the big brands are doing.
   [02:08] Remembering that conversion rates for big brands are always going to be higher.
   [02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement.
   [03:38] The industries in which you can see super creative affiliate marketers.
   [04:37] Paying attention to those adds that are up for a long time.
   [05:03] That’s it for today!
   [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Facebook Ad Library
   Nike
   Amazon
   Microsoft
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3. How to Use Instagram Hashtags The Right Way | Ep. #1237

   20 december 2019 · 9 min

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   In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to hear all about the awesome tool that can help you generate first-class hashtags!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Use Instagram Hashtags the Right Way.
   [00:37] Why using hashtags on Instagram is still relevant and important.
   [01:19] Checking your post insights on a business account to see the reach of your post.
   [02:08] Using a mix rather than only the biggest or trendiest hashtags.
   [02:32] How to use a tool like Ingramer to generate a good mix of hashtags.
   [03:13] The negative consequences of using hashtags that are too generic.
   [04:09] Getting a higher conversion of new followers when using specific hashtags.
   [05:10] The useful copying capability on Ingramer and saving the best hashtags.
   [05:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Instagram
   Ingramer
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4. 7 Unconventional Ways to Fund Your Marketing | Ep. #1236

   19 december 2019 · 12 min

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   In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing.
   [00:52] How you can go about crowdfunding your business following the Jobs Act of 2016.
   [01:33] Leverage your community to help you market through blogging and guest posting.
   [03:29] Funding through revenue-based financing using a service like Clearbanc.
   [03:57] Considering your strengths and trading those for marketing services.
   [05:09] The best thing about using the BizX platform to trade services.
   [05:54] The benefits of getting your hands on a Small Business Administration loan in the US.
   [06:39] Examples of funding your marketing through business development.
   [07:53] Monetizing your content to raise money.
   [09:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   TechCrunch
   Activision
   StartEngine
   Kickstarter
   ClickFlow
   Clearbanc
   LighterCapital
   BizX
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5. 7 Alternative Ways to Monetize Your Content | Ep. #1235

   18 december 2019 · 12 min

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   In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in hear how to leverage your work and get your balance moving upwards!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: 7 Alternative Ways to Monetize Your Content.
   [00:55] Subscriptions and the smart model Chinese teachers are using.
   [02:53] Paid services; using blog and podcast content as a lead-in to income.
   [03:55] Affiliate marketing and making use of collaboration.
   [04:46] Native advertising and the idea of premium sponsored creation.
   [05:51] SEO-ranked content for rent; offering pages to other businesses.
   [06:47] Speaking gigs and ways to get booked for paid appearances.
   [07:43] Bundling content into different packages for everyone's benefit.
   [08:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Substack
   Supercast
   Leveling Up
   Patreon
   New York Times
   ClickBank
   ShareASale
   Commission Junction
   Rakuten
   John Lee Dumas
   TechCrunch
   Gary V
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6. What You Can Learn From The Tesla Cybertruck | Ep. #1234

   17 december 2019 · 11 min

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   In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck.
   [00:33] What is a Cybertruck?
   [01:39] The unveiling of the Cyberturck and the question of its windows.
   [02:40] Tesla's marketing strategy and the competition they set up.
   [04:12] Perception is everything, choose what you portray carefully!
   [05:25] The image of the Cybertruck and the impact that something that distinct makes.
   [06:00] Knowing your audience and pitching to them directly.
   [07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode: Lees meer

   Tesla
   Cybertruck
   James Bond
   Bladerunner
   Cybertruck Unveiling Youtube
   Wesley Snipes
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7. How to Weaponize Your Data | Ep. #1233

   16 december 2019 · 10 min

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   In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Weaponize Your Data.
   [00:36] How the collection of data is increasing and becoming almost unmanageable.
   [00:53] Using customer data platforms to track customer behavior and target them.
   [01:28] How sales enablement tools can help you weaponize your data.
   [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.
   [02:57] The size of company that Bounce X works for and advice for smaller companies.
   [03:40] An example of how IP and email addresses can be used for personalized marketing.
   [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.
   [05:40] The limitations of Google Analytics and how it differs from Google Data Studio.
   [06:35] That’s it for today!
   [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Hull
   Outreach
   SalesLoft
   BounceX
   Coca-Cola
   Clearbit
   Supermetrics
   Google Data Studio
   Google Analytics
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8. Smartest Marketing Examples That We've Seen Recently | Ep. #1232

   15 december 2019 · 8 min

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   In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play algorithms by using platforms such as text. We also share two brilliant secrets for boosting your Instagram following and website traffic. There are some golden pointers in this episode so be sure to catch it!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Smartest Marketing Examples We Have Seen Recently.
   [00:36] What makes the Tinder Swindler article impossible to stop reading.
   [01:25] How to use charity donation options on your website to convert prospective customers.
   [02:16] A tip for achieving remarkability: use your own custom illustrations.
   [02:46] Two ways to initiate text marketing thus bypassing pay-to-play algorithms.
   [03:22] The value of email, community.com, and other channels for controlling reach.
   [04:13] A ‘content for close friends only’ strategy that boosts follower count by 40% in a month.
   [05:20] That’s it for today!
   [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   The Tinder Swindler
   Operation Smile
   Content Harmony
   Wait But Why
   Grant Cardone
   ManyChat
   community.com
   Facebook Lees meer

   LinkedIn
   TikTok
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9. 7 Ways To Skyrocket Your LinkedIn Engagement | Ep. #1231

   14 december 2019 · 7 min

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   In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files, and your social media ring to get that user engagement popping off! Find out some tips you won’t hear anywhere else right here today.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Seven Ways to Skyrocket Your LinkedIn Engagement.
   [00:30] The great capacity of LinkedIn for going live due to its organic audience.
   [00:52] Boosting virality through getting and replying to comments.
   [01:32] How a great opening line can act as a brilliant hook.
   [02:10] Using the pencil icon and SRT files when uploading video content.
   [02:27] Tag people in your posts, but make sure they are posts that add value.
   [02:52] The value of having a social media ring for building post momentum.
   [03:15] Some ways to build up a social media ring such as using texts or emails.
   [03:50] That’s it for today!
   [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   LinkedIn
   subscribers.com
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10. What You Can & Can't Outsource with Social Media | Ep. #1230

    13 december 2019 · 10 min

    Afspelen
    In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: When You Can and Can’t Outsource with Social Media.
    [00:50] Why not to outsource the production of content associated with one’s personal brand.
    [03:34] Some thoughts on why personal photos get better responses than outsourced ones.
    [04:29] The value of storytelling and how Instagram stories tend to spread.
    [04:47] When Instagram stories can be outsourced: after you have made their content.
    [05:11] Outsource for labor such as video editing and other stuff you’re not good at.
    [05:31] How Twitter still stands as a great platform to have conversations on.
    [05:45] Using Fiverr to outsource the creation of Instagram carousels.
    [06:40] Why it is a huge time saver having somebody to check social inboxes.
    [06:59] How helpful platforms like Hootsuite and Sprout Social are for data insights.
    [07:40] That’s it for today!
    [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Eric Siu on LinkedIn
    Eric Siu on YouTube
    Eric Siu on Instagram
    Ben Horowitz
    Andreesen Horowitz
    Gary Vaynerchuk
    Fiverr
    Hootsuite
    Sprout Social
    Twitter
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    …

11. A Simple Marketing Game Plan For the First 30 Days of 2020 | Ep. #1229

    12 december 2019 · 8 min

    Afspelen
    In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure you spend your January branching out from your best platform, solving business issues weekly, leveraging online tools to increase web traffic, and getting closer to your audience using the omnichannel approach. Don’t miss out on this one and remember to bookmark it so you can listen to it again just before 2020 starts!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: A Simple Marketing Game Plan for the First 30 Days of 2020.
    [00:46] How to kick off 2020 right by doing one thing each week of January!
    [00:57] Leveraging similar platforms to your best one as a way of growing your audience.
    [02:06] Solving issues weekly and what that can do to keep your head above water.
    [03:05] What offering free tools on your website can do to increase its traffic.
    [04:09] Using the omnichannel approach to connect to your audience better.
    [05:37] That’s it for today!
    [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Facebook
    LinkedIn
    Instagram
    YouTube
    EOS
    Ubersuggest
    Code Canyon
    Gary Vaynerchuck
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12. 7 Marketing Trends for 2020 | Ep. #1228

    11 december 2019 · 9 min

    Afspelen
    In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Marketing Trends for 2020.
    [00:30] How and why you should become compatible with voice search.
    [01:07] Ways that tiered monetization audience/creator arrangements have room to grow.
    [02:20] Why to focus on business intelligence and not just front end analytics.
    [03:27] The value of utilizing AI in any way possible for business optimization.
    [04:15] A drop in the effectiveness of email communication and how to get past it.
    [05:14] Why leveraging TikTok is still a great idea.
    [05:49] Personal brands are the only way to ward off other companies from copying you exactly.
    [03:20] That’s it for today!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Jetson AI
    Shopify
    WordPress
    Substack
    Supercast
    Leveling Up
    Google Analytics
    Amazon Prime
    Google Data Studio
    Pattern89
    Gmail
    Descript
    TikTok
    ByteDance
    Snapchat
    Vine
    Facebook
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13. What Marketing Investments We Are Making For The Next 10 Years | Ep. #1227

    10 december 2019 · 9 min

    Afspelen
    In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Our Marketing Investments for the Next Ten Years.
    [00:33] Find out how to use data to your advantage in an ethical manner.
    [01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions.
    [02:37] Build great products and use the freemium marketing strategy.
    [03:49] The value of stopping focusing on immediate ROI but rather building a brand.
    [05:43] Why voice/chat text models are is still on the rise.
    [06:40] That’s it for today!
    [06:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Single Grain
    Google Data Studio
    Facebook
    Google
    Chrome
    WordPress
    Shopify
    Slack
    Dropbox
    Google Analytics
    Adobe
    Salesforce
    Supermetrics
    Marketo
    Openview
    Hubspot
    Uber
    ClickFlow
    Beats By Dre
    Dr Dre
    Lebron James
    Kobe Bryant
    Kylie Jenner
    Kylie Cosmetics
    Nike
    Twilio
    ManyChat
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14. 7 Lessons Learn From Sam Oven's 36 Million Dollar Business | Ep. #1226

    9 december 2019 · 12 min

    Afspelen
    In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy diet. We also share his lessons for optimizing your business through testimonials, thinking ahead, and obsessing over minor tweaks. Sam makes $36 million per year using techniques like these, so it would probably be a good idea if you checked out this episode!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Lessons We Learned From Sam Ovens.
    [01:20] How networking can be a distraction from focussing on one’s business.
    [02:14] The value of quitting -$100 per hour activities such as drinking alcohol.
    [03:04] Get more energy from plant-based, non-processed foods, and fasting intermittently.
    [04:30] Using a food delivery service such as Thistle to cut out time spent cooking.
    [05:22] The success that comes by fine-tuning whichever of your campaigns is working best.
    [06:35] Evolve your business through future-focused thinking and observing great leaders.
    [07:40] The 3586 impromptu testimonials Sam has and how they create trust in his business.
    [09:33] That’s it for today!
    [09:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Sam Ovens
    Activision
    Blizzard
    SnackNation
    Thistle
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15. 7 Hacks for Performing at an Elite Level | Ep. #1225

    8 december 2019 · 10 min

    Afspelen
    In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Hacks to Performing at an Elite Level.
    [00:30] Use Timeshifter to beat jet lag and perform optimally.
    [01:15] How to optimize life for convenience so that work can be focussed on.
    [02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc.
    [03:39] Break down tomorrow’s tasks into chunks using a to-do list.
    [04:41] What the five through 30 model is and how it can optimize habits and organization.
    [05:40] The benefits of waking up at 04:00 and starting work at 05:00: no distractions.
    [06:26] Batch days by themes of tasks to guard what you spend time doing.
    [07:28] That’s it for today!
    [07:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Timeshifter
    TaskRabbit
    Matt Walker’s Sleep Ted Talk
    Petra
    ClickFlow
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16. How to Get 10k Followers a Week On Instagram Organically | Ep. #1224

    7 december 2019 · 8 min

    Afspelen
    In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically.
    [00:34] Where we got this idea from; looking at Chris Do and carousels.
    [02:02] The immediate success that Neil experienced with this strategy.
    [03:10] Grabbing people's attention with the first image of carousel.
    [04:02] Maintaining interest and taking the audience on a journey.
    [05:08] Realistic results and what is possible with these tactics.
    [05:27] Comparing stats from before and after implementing this.
    [05:42] That’s it!
    [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    SaneBox Lees meer

    Chris Do
    Glengarry Glen Ross

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17. How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223

    6 december 2019 · 9 min

    Afspelen
    In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Actually Translate Your Content.
    [00:45] How Neil started with the strategy a few years ago.
    [01:04] The amazing results that Neil has experienced since implementing.
    [01:38] Some of the lessons that Neil learned about transcribing content.
    [02:40] The dangers of working with people who are not local and embedded in a culture.
    [03:50] Where to find people to do this transcription and translation work.
    [04:04] Building brands locally and back-linking from different regions.
    [04:48] Brand clarity and becoming known on social media and at conferences.
    [05:41] Taking advantage of the white space that is currently available.
    [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    [06:53] That’s it for today!
    Links Mentioned in Today’s Episode:
    Upwork
    Howard Schultz
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18. 7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222

    5 december 2019 · 10 min

    Afspelen
    In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020.
    [00:33] Looking back to old effective tactics such as webinars.
    [01:20] Translating and transcribing existing content for other regions.
    [02:10] Text messages and SMS marketing within the bounds of the law!
    [02:58] Maximizing YouTube views in the first 24 hours.
    [04:15] The trend towards texting and instant messenger marketing.
    [05:06] Updating old content instead of writing new posts all the time.
    [05:33] Using gifts to make marketing impressions on customers.
    [07:05] That is it for today!
    [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Joe Erway
    Livestorm
    Zoom
    Moz
    Ahrefs
    HubSpot
    SEMrush
    Luxor Linens
    ClickFlow
    ManyChat
    Telegram
    Facebook Messenger
    Giftology
    John Ruhlin
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19. 7 Lessons Learned From a Mastermind | Ep. #1221

    4 december 2019 · 14 min

    Afspelen
    In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Lessons We Learned from a Mastermind.
    [00:33] The mastermind we hosted recently and the great time we had!
    [01:28] Attendees and the amazing quality of people who were there.
    [02:05] The democratization of capital and the different ways to raise funds.
    [03:08] Benefits of purchasing sites from non-profits.
    [04:12] Getting out there and doing in-person, active events.
    [05:16] A simple way to grow your Instagram following today!
    [06:14] Using dinners for mingling and networking of participants.
    [07:01] Staying open to taking and giving help in the business world.
    [09:16] Optimize yourself for best performance!
    [10:32] That is it for today!
    [10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Howards Marks
    Activision Blizzard
    StartEngine
    ClickFlow
    Fulcrum Events
    Jayson Gaignard
    Tony Robbins
    Dan Sullivan
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20. Marketing Checklist for 2020 | Ep. #1220

    3 december 2019 · 10 min

    Afspelen
    In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: A Marketing Checklist for 2020.
    [00:37] Listen to the last episode we did about the opportunities for 2020.
    [01:02] The tools you can use to monetize voice-based traffic.
    [01:20] What customer data platforms allow you to do and the increasing value of data.
    [02:03] How to readjust your SEO strategy for 2020, including updating and translating content.
    [02:54] Survey your audience before the end of the year.
    [03:38] Go live to sell on social media once a week.
    [04:05] The importance of sprouting your content and leveraging the omnichannel.
    [05:10] Examples of how you can grow by offering a free product.
    [06:09] Focusing on your brand and creating content.
    [06:52] Why you must add a checkout bump to your site.
    [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Jetson AI
    Segment
    Hull
    Tai Lopez Lees meer

    Grant Cardone

    Ubersuggest

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21. 7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219

    2 december 2019 · 9 min

    Afspelen
    In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020.
    [00:35] TikTok’s likely growth projection for the coming year.
    [01:07] Why you should sell through live and examples of people who use it this way.
    [01:39] Advertising and connecting with people through ephemeral content like stories.
    [02:21] The benefits of re-using content by turning it into smaller bits.
    [03:18] What posting “natively” means and why you should implement it.
    [04:36] What to do when customers visit your checkout or lead page but don’t buy.
    [05:22] The continuing growth of chat and its various platforms.
    [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    TikTok
    Grant Cardone
    Tai Lopez
    WeChat
    QQ Lees meer

    Snapchat
    Instagram
    Facebook Messenger
    ManyChat
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22. 7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218

    1 december 2019 · 9 min

    Afspelen
    In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020.
    [00:32] Content translation and transcribing and exciting new possibilities for this!
    [01:20] Using and tracking snippets for optimization.
    [02:01] Making the most of old content over only creating new posts.
    [02:45] Fact schemas and ranking higher on search result pages.
    [03:17] Google algorithm updates and what it means for search results.
    [04:20] Assessing your keywords and the tools to do this.
    [05:07] New tools with built in SEO capabilities.
    [06:04] That’s pretty much it for this episode!
    [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ClickFlow
    Matthew Woodward
    Quora
    MarketMuse
    Clearscope
    Ahrefs
    SEMrush
    Ubersuggest
    BrightEdge
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23. 7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217

    30 november 2019 · 10 min

    Afspelen
    In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020.
    [00:34] Google's new search-result forms and their amazing ease of use.
    [01:12] Re-marketing and long form videos.
    [01:58] Chatbots and new ground in the field of chat marketing.
    [03:08] The trend of driving traffic towards content and educational pages.
    [03:49] TV and streaming platforms; the evolving and unknown avenue of ads.
    [04:59] Push notifications and the conversion rates through this form of marketing.
    [05:21] TV spots and the usefulness of getting some of this real estate.
    [05:54] The growth of LinkedIn and its organic reach.
    [07:08] That is it for today!
    [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ManyChat
    Toolio
    Netflix
    Amazon Prime
    Hulu
    Comcast
    Spectrum
    Disney+
    YouTubeTV
    CNBC
    Microsoft
    Bill Gates
    Steve Ballmer
    Tinysponsor
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24. How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216

    29 november 2019 · 10 min

    Afspelen
    In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Do an Audience Survey.
    [00:31] Experiences at our recent Growth Accelerator event.
    [01:24] Some of the questions we used in our post-event survey.
    [02:45] Why certain people do not connect with certain types of content.
    [03:39] Maximizing what you already have before more growth.
    [04:30] Using open-ended questions and finding the common threads in answers.
    [06:40] Allowing space for people to add their own feedback for your benefit.
    [07:10] That’s it!
    [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    SurveyMonkey
    SaneBox
    Leave Some Feedback: Lees meer

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25. If You Want to Grow Fast, You Need to do This | Ep. #1215

    28 november 2019 · 8 min

    Afspelen
    In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: If You Want to Grow Fast, You Need to do This.
    [00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.
    [00:57] Examples of the kinds of value-adding freebies you could give people.
    [01:10] Why eBooks are no longer a good option.
    [01:36] The value of giving something that others would normally charge for.
    [02:14] The shift towards machine learning and AI, and staying ahead of the curve.
    [03:30] Considering how you can be 10 times better than your competition.
    [03:53] Why these free offerings do not have to cost you a fortune.
    [04:22] The importance of being willing to take risks.
    [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
    ClickFlow
    Kissmetrics
    AWS
    CodeCanyon
    1Kprojects
    The Economist
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26. How to Crush It When You Speak | Ep. #1214

    27 november 2019 · 9 min

    Afspelen
    In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Crush A Speaking Gig.
    [00:49] The importance of developing your own voice and presence.
    [01:12] Keeping in mind that your goal is to promote your brand, and get more business.
    [01:35] How you can quickly expand your email list and collect leads.
    [02:17] Getting connected with an intimate group through a cool LinkedIn feature.
    [03:32] The benefits of frequently publishing content on LinkedIn.
    [03:38] Knowing what kind of audience you will address and tailoring your message accordingly.
    [04:02] Why you need to constantly engage with your audience: talk with, not to them.
    [04:20] Ideas for interaction: asking questions, making jokes, etc.
    [05:03] Avoid talking about yourself too much and having a long bio.
    [05:13] Asking the event organizer for more information on the audience, and avoiding cliches.
    [06:07] The advantage of asking people to text you to get the presentation notes.
    [06:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    LinkedIn
    TED
    Twitter
    Evernote
    Twilio
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27. How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213

    26 november 2019 · 9 min

    Afspelen
    In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking.
    [00:53] What went wrong: not giving the developer a checklist when the site was redesigned.
    [01:15] Going ahead with the redesign without having the correct redirects in place.
    [01:44] Using Google Search Console to help point out issues with your site.
    [01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider.
    [02:20] What happened once 404 issues were fixed.
    [02:32] Ensuring that you don’t lose traffic by breaking the URL structure.
    [03:49] Increasing the mobile site speed and maintaining the desktop speed.
    [05:00] Why you don’t have to be perfect everywhere.
    [05:44] Avoid making the same mistake by actively monitoring redirects and hiring appropriately.
    [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    Google Search Console
    Ahrefs
    SEMrush
    Screaming Frog
    ClickFlow
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28. Marketing Trends for 2020 | Ep. #1212

    25 november 2019 · 11 min

    Afspelen
    In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Marketing Trend for 2020.
    [00:45] The growing popularity of software such as ChatBot and ManyChat.
    [01:17] The benefits of combing chatbots with text tools such as Twilio.
    [01:45] Some of the biggest companies in the chatbots space and the expanding market.
    [02:13] How voice search will start to dominate searches through applications like Alexa.
    [02:36] Companies building products and giving them away for free to generate leads.
    [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.
    [04:33] The excess of channels and data sources and the growing need for BI tools.
    [05:27] Streamlining all the data sources through customer data platforms such as Hull.
    [06:25] The emergence of companies that fill in the gaps.
    [08:06] That’s it for today!
    [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lees meer

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    Links Mentioned in Today’s Episode:
    ManyChat

    ChatBot
    Facebook

    Twilio
    MobileMonkey
    Intercom
    Drift
    Alexa
    Jetson
    Ubersuggest
    Ahrefs

    SEMrush
    Pattern89
    TikTok
    Reddit
    Google Analytics
    Google Data Studio
    Hull
    WordPress
    Shopify
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29. Templates We Use To Grow Our Businesses Faster | Ep. #1211

    24 november 2019 · 10 min

    Afspelen
    In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in to learn more about the three must-read books for growing your business!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Templates We Use to Grow Our Businesses Faster.
    [00:50] When Traction is a great framework to use and how it helps you stay organized.
    [01:43] Traction as the first, Scaling Up as the second, and 3HAG WAY as the third step.
    [02:53] A growth plan for coming up with, implementing and testing new ideas faster.
    [04:37] Using Runway to show you how much cash you will have left at any given point.
    [05:30] The ideal amount of cash to have in the bank when you are in startup mode.
    [06:02] Accelerating growth by hiring experienced people.
    [06:53] The awesome templates available from Point Nine Capital.
    [07:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Traction
    Traction on Amazon
    Gino Wickman on LinkedIn
    Vern Harnish
    Scaling Up
    3HAG WAY
    Runway
    Point Nine Capital
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30. 7 Practical Ways to Make Use of Data to Grow Faster | Ep. #1210

    23 november 2019 · 9 min

    Afspelen
    In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster.
    [00:30] Why data is important – think machine learning and artificial intelligence.
    [00:49] Google’s built-in AI that can help you optimize your ads.
    [01:10] The tools you can use to make the most of your Facebook ads.
    [01:29] How using the search bar inside Google Analytics can assist you.
    [02:01] The helpful reports Google Data Studio provides for executives and agencies.
    [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.
    [03:08] Why you want to work with a data scientist and what you can expect to pay.
    [03:54] Putting everything you’ve done in marketing on an Excel spreadsheet.
    [05:20] Why you want to make use of APIs.
    [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Google
    Facebook
    Pattern89
    Google Analytics
    Google Data Studio
    Supermetrics
    BrightEdge
    ClickFlow
    Distilled Lees meer

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    Upwork
    Toptal
    BuiltWith
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31. What You Can Learn from WeWork's Debacle | Ep. #1209

    22 november 2019 · 9 min

    Afspelen
    In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Can Learn from WeWork’s Debacle.
    [00:42] What WeWork is and the information that was recently uncovered about them.
    [01:35] Their IPO having to be canceled and SoftBank bailing them out.
    [01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.
    [02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.
    [02:34] How WeWork pitches themselves versus what they actually are.
    [03:22] Being realistic about what you are as a company and what you are good at.
    [03:52] Learning to negotiate well even if things aren’t working out as you planned.
    [04:09] The importance of taking care of your money and your people.
    [05:09] What venture capitalists will likely push for in the future.
    [06:07] That’s it for today!
    [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    WeWork
    SoftBank
    Secrets of Power Negotiating
    Conductor
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32. How to Beat BERT, Google's Latest Algorithm Update | Ep. #1208

    21 november 2019 · 7 min

    Afspelen
    In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update.
    [00:52] What BERT stands for and what its implication is for users.
    [01:23] How this update helps with search queries and a practical example.
    [02:10] Considering each search word to produce more specific context search results.
    [02:26] The portion of searches that will be affected by this change.
    [03:16] Google’s mission to understand what people are looking for.
    [03:27] Why the number of searches BERT impacts will likely increase.
    [03:43] The sites that are getting traffic from the BERT algorithm update.
    [04:16] That’s it for today!
    [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    More about Google BERT
    Leave Some Feedback: Lees meer

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33. A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207

    20 november 2019 · 9 min

    Afspelen
    In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens.
    [00:46] Who the Henokiens are and what sets them apart from many others.
    [01:04] The problem with the short-term perspective of most companies today.
    [01:47] How certain companies manage to stand the test of time.
    [03:30] Why you have to think long-term rather than focusing only on short-term solutions.
    [04:25] Shifting the focus from shareholders to stakeholders and what it involves.
    [05:03] Accepting that focusing on the long game will take more time.
    [05:16] Why this approach is more difficult for us marketers.
    [05:47] That’s it for today!
    [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    The Henokiens
    Vanderbilt family
    Beretta
    TerraCycle
    TikTok
    Business Roundtable
    Salesforce
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34. Which Pieces of Content Should You Update? | Ep. #1206

    19 november 2019 · 8 min

    Afspelen
    In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Which Pieces of Content to Update.
    [00:29] The benefits of updating your content.
    [01:14] Writing four to five pieces a month and having a team to update three a day!
    [01:34] Why writing every day is difficult to sustain.
    [02:01] Using Google Search Console to see which of your posts dropped in traffic.
    [02:35] Sending poor-performing pieces to be rewritten.
    [02:55] The new feature in Clickflow to track decaying content.
    [03:34] Why you want to track the efficacy of what you are doing.
    [04:10] When to update video or podcast content.
    [04:37] Paying attention to the content that is labeled with a year and the most popular ones.
    [05:13] That’s it for today!
    [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Google Search Console
    Clickflow
    Leave Some Feedback: Lees meer

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35. Here's What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205

    18 november 2019 · 9 min

    Afspelen
    In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Can Learn from a $20 Billion Company.
    [00:32] Constellation Software: where they are based, their market cap, and company size.
    [00:56] How they are unique and what they do with other software businesses they buy.
    [01:52] Their model of simply maintaining the current revenue.
    [02:07] They type of companies they seem to be interested in buying and their criteria.
    [02:43] How they’re making money from companies that are under the radar.
    [03:13] You don’t have to do something well known to make money.
    [03:36] Looking for markets that have a big total addressable market (TAM).
    [03:52] The mistake of going after businesses that are in niches.
    [04:23] Why you don’t need a lot of press — just look at Mark Leonard.
    [04:37] Why Constellation follows the Berkshire Hathaway model.
    [05:20] That’s it for today!
    [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Constellation Software
    Fortive
    SEMrush
    Ahrefs
    Mark Leonard
    Berkshire Hathaway
    Leave Some Feedback: Lees meer

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36. Customer Reviews Are Important (Here's How To Get More) | Ep. #1204

    17 november 2019 · 8 min

    Afspelen
    In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Customer Reviews Are Important.
    [00:31] The prominent role that reviews play in purchasing decisions.
    [01:13] B2B and consumer-based strategies for getting more customer reviews.
    [02:02] Using NPS software to encourage customers to write reviews.
    [02:32] Learning to capitalize on previous customer reviews to get more fresh reviews.
    [03:46] The positive impact of following up with customers to gain more positive reviews.
    [05:01] That’s it for today!
    [05:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Boostability
    AskNicely
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37. How to Use Intent to Shape Your Content & SEO | Ep. #1203

    16 november 2019 · 10 min

    Afspelen
    In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Use Intent to Shape Your Content and SEO.
    [00:35] The three main buckets of intent: top, middle and bottom of the funnel.
    [00:45] What top of funnel typically involves: information and education.
    [01:32] How the middle of the funnel is different and refines searches by comparison.
    [02:13] The bottom of the funnel: when someone is ready to buy and the keywords they’ll use.
    [02:38] The importance of understanding how customers buy and how your content performs.
    [03:07] Map out the percentage of content that will be top, middle and bottom of the funnel.
    [03:20] Examples of how to drive your customer from the top to the bottom funnel.
    [03:53] Using Gliffy and other flow chart software to organize and communicate your ideas.
    [04:10] Thinking carefully about the call to actions in converting people into customers.
    [05:57] Targeting people based on the funnel category of the article they downloaded.
    [06:29] Ensuring that you have the right email service provider.
    [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Gliffy
    ScheduleOnce
    ConvertKit
    Drip
    Leave Some Feedback: Lees meer

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38. How to Come Up With Unlimited Content Topics | Ep. #1202

    15 november 2019 · 9 min

    Afspelen
    In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten viable topics on the table in less than five minutes!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Come Up with Unlimited Content Topics.
    [00:58] Using the Ubersuggest and Answer the Public tools to find relevant topics.
    [01:20] Pick topics that resonate with you and not just for the sake of popularity.
    [01:46] Doing a site colon command of competitors and what it shows you.
    [02:39] Why Ahrefs’ content explorer and BuzzSumo are such helpful tools.
    [03:15] How to leverage popular titles from other industries.
    [04:15] Getting a group of industry friends together to brainstorm ideas.
    [05:05] Looking on social media and on the web at what works for other popular people.
    [05:33] How we come up with topics for this podcast.
    [06:05] That’s it for today!
    [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Ubersuggest
    Answer the Public
    HubSpot
    Ahrefs
    BuzzSumo
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39. How Eric Siu Gets Ahead of His Competitors | Ep. #1201

    14 november 2019 · 11 min

    Afspelen
    In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some new things for yourself!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Eric Siu Gets Ahead of His Competitors.
    [00:46] Scanning the media landscape for numbers from founders and startups.
    [01:15] What Eric does with this information and the things he pays attention to.
    [01:56] Holiday work and putting in the time to get ahead.
    [03:02] Looking at numbers and comparing these with competitors.
    [03:20] Blocking off time for peaceful strategizing.
    [04:19] Competing with bigger and more well-resourced competitors.
    [06:17] Getting up early in the morning, a focus on sleep and attending events.
    [07:59] That’s it for today!
    [08:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Nathan Latka
    The Top
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40. How Neil Patel Gets Ahead of His Competitors | Ep. #1200

    13 november 2019 · 9 min

    Afspelen
    In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some inspiring ways to get ahead.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Neil Patel Gets Ahead of His Competitors.
    [00:43] Putting in the extra work and the difference input time can make.
    [01:40] Vacation time and what happens during those periods.
    [02:31] The integration of work and life; benefits of bringing these together.
    [03:35] Unusual call times and putting in the effort in order to win.
    [04:21] How Neil calendarises his partnerships and reaches out to people.
    [05:42] That’s it for today!
    [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    Michael Moritz
    Netflix
    Ubersuggest
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41. Business Books That Will Help You Grow in 2020 | Ep. #1199

    12 november 2019 · 9 min

    Afspelen
    In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the right content that help you grow in the best way in the new year!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Business Books That Will Help You Grow in 2020.
    [00:41] Why a book is a such a great value proposition.
    [01:05] The Mom Test and figuring out what to build for your customers.
    [01:39] The benefits of reading no books at all in 2020!
    [02:20] Taking action instead of stockpiling knowledge that leads to nothing.
    [03:40] Allowing time for perspective every day.
    [04:15] Trillion Dollar Coach, Play Bigger and Traction.
    [05:55] That’s it for today!
    [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Seth Godin
    The Mom Test
    Audible
    Rob Fitzpatrick
    The Startup Chat
    Warren Buffett
    Trillion Dollar Coach
    Steve Jobs
    Eric Schmidt
    Play Bigger
    Traction
    Leave Some Feedback: Lees meer

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42. This Can Make or Break Your SEO | Ep. #1198

    11 november 2019 · 10 min

    Afspelen
    In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The One Thing That Can Make or Break Your SEO.
    [00:32] How customer development is related to SEO.
    [01:06] Constantly trying new ways to get traffic in the early days of business.
    [02:11] Why traffic and ranking for everything shouldn’t be your goal.
    [02:50] The importance of figuring out what your customers’ specific pain points are.
    [03:16] What happens when you focus too heavily on keywords and not the people.
    [03:42] Two highly recommended books on learning to understand your customer.
    [04:49] Examples of things you can do to promote customer development.
    [05:30] Realizing that customer development is an ongoing process.
    [06:03] Keeping in mind that search patterns change as people become more educated.
    [06:17] The type of companies that venture capitalists are looking for.
    [06:47] That’s it for today!
    [06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Marketing School
    TechCrunch
    SEMrush
    Ubersuggest
    The Lean Startup
    The Four Steps to the Epiphany
    ClickFlow
    Sicoya
    Leave Some Feedback: Lees meer

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43. 7 Practical Content Marketing Tips | Ep. #1197

    10 november 2019 · 10 min

    Afspelen
    In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time. Tune in to hear what you need to do to boost your content in 2020!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Practical Content Marketing Tips.
    [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique.
    [01:29] Be sure to sprout your content and make the most of the omnichannel strategy.
    [02:12] How to leverage the land and expand strategy to optimize existing content.
    [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.
    [03:46] Translating and transcribing your content to increase your traffic.
    [04:42] Don’t forget about emails – it’s the one channel you can control!
    [05:18] Spend a lot of time revising old content rather than creating new material.
    [06:44] That’s it for today!
    [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Marketing School
    BuzzSumo
    Ubersuggest
    ClickFlow
    Google Search Console
    Upwork
    Leave Some Feedback: Lees meer

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44. How You Can Learn Digital Marketing Faster | Ep. #1196

    9 november 2019 · 8 min

    Afspelen
    In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors are up to, and attending conferences are a few of the ways you can get a handle on marketing. Tune in to hear which app will help you work through articles much faster!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How You Can Learn Digital Marketing Faster.
    [00:55] Why you must keep up with all the marketing sites and news in the industry.
    [01:29] Using the examples that people post to learn from.
    [01:45] Saving marketing-related posts and articles in the Pocket app and its cool audio feature.
    [02:37] Studying everything that your competitors are busy with.
    [03:15] A good example of learning from the competition – listen to their podcasts.
    [03:51] Listen to Nathan Latka’s podcast where you get all the numbers!
    [04:28] Why attending events are the most effective way to learn.
    [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Marketing School
    AdAge
    Search Engine Land
    Pocket Lees meer

    Leveling Up
    Tim Soulo on Twitter
    Ahrefs
    Nathan Latka
    Blinkist
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45. Alternative Ways to Fund Your Business | Ep. #1195

    8 november 2019 · 10 min

    Afspelen
    In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-based financing, and the more traditional routes involving bank loans. Tune in to hear what you need to do to attract investors!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Alternative Ways to Fund Your Business.
    [00:37] Why people should consider funding and the problem with bootstrapping.
    [01:02] The need for funding even if you are Elon Musk or Jeff Bezos.
    [01:47] Thoughts on crowdfunding and the various platforms you can use.
    [02:22] A list of the main crowdfunding platforms and how much you can raise per year.
    [03:03] The importance of having traction before attempting to raise money.
    [03:27] How you can raise money through revenue-based financing.
    [04:15] The models that companies like Lighter Capital use.
    [05:05] Getting a traditional bank or SBA loan in the US and their interest rates.
    [05:22] What the credit card company Brex is offering in terms of credit.
    [06:01] The importance of having a formula that is already working.
    [06:24] That’s it for today!
    [07:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Jeff Bezos on Twitter
    Elon Musk on Twitter
    PayPal
    Tesla
    Kickstarter Lees meer

    Indiegogo
    CrowdEngine
    StartEngine
    Republic
    Wefunder
    MicroVentures
    Lighter Capital
    SaaStr
    Clearbanc
    Brex
    Activision

    Disney
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46. The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194

    7 november 2019 · 9 min

    Afspelen
    In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Biggest Marketing Blunder of 2019.
    [00:34] Trusting the developer instead of following the checklist when doing a website rebuild.
    [01:21] Don’t assume anything about what a new developer might/might not know.
    [01:35] Communication is key: establishing the tracking, lead flow, redirections, etc.
    [02:36] Why Neil never does website redesigns and how he approaches changes.
    [03:39] The checklist for making sure that you rebuild correctly.
    [04:23] Doing big changes to a website during a slow period, such as over the weekend.
    [04:50] Benchmarking with your old data and ensuring that internal links are right.
    [05:17] An example of how you would keep internal links effective.
    [06:10] Make sure you have a backup!
    [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    Single Grain

    Zapier

    Slack
    Google Analytics
    Google Search Console
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47. How to Survive a Google Core Update | Ep. #1193

    6 november 2019 · 10 min

    Afspelen
    In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple game, tool, or widget is an effective means of getting your traffic numbers climbing again. Tune in to hear what percentage your visitor numbers might be reduced and some of the novel ways to combat the problem!
    TIME-STAMPED SHOW NOTES:
    [00:28] Today’s topic: How to Survive a Google Core Update.
    [00:34] Our recent experience with dropped visitor numbers.
    [01:05] An observation about the quality and the number of traffic for certain sites.
    [01:14] How Core updates affect the traffic to a site and when it recovers.
    [02:00] Why it is not always possible to avoid hits when Google makes algorithm changes.
    [02:20] The trend that started in 2018 and not relying on search and social media.
    [02:48] Thinking outside the box by generating your own traffic.
    [03:35] Gaining traffic by building your own unique product, such as a game or a tool!
    [04:27] Taking matters into your own hands as far as leads are concerned.
    [05:48] Another great example of a product you can create to get more traffic.
    [07:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Crazy Egg
    Ahrefs
    WordPress
    CodeCanyon Lees meer

    Search Engine Smackdown
    HubSpot
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48. 7 Free SEO Tools That You Have to Checkout | Ep. #1192

    5 november 2019 · 7 min

    Afspelen
    In episode #1192, we share with you the best free SEO tools that we’ve come across. Whether you need to track snippets, check the vitality of your content, get rid of spam or create the most effective tags, there is the perfect tool for it. Tune in to hear how to master SEO with these free applications!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Best Free SEO Tools to Check Out!
    [00:47] SEO Ninja and their unique way of tracking snippets.
    [01:06] All the great things Animalz Revive can tell you about your content.
    [01:28] Coming up with new content ideas using AnswerThePublic.
    [01:39] The browser extension that gives you a list of keywords from any web page.
    [02:08] What you can do with the Reddit keyword research tool called Keyworddit.
    [02:20] Why the Google Analytics Referrer Spam Killer is the best!
    [02:45] CanIRank allows you to see if you can show up as number one for a keyword search.
    [02:58] The tools that can tell you if your own or another person’s URL is penalized.
    [03:36] BROWSEO: See what your website appears like to a search engine.
    [03:48] Create the right tags with Aleyda Solis’s tag generator tool.
    [04:21] That’s it for today!
    [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    Ahrefs

    Google Search Console
    SEO Ninja

    Animalz Revive

    AnswerThePublic
    Wordtracker Scout

    Keyworddit
    Google Analytics Referrer Spam Killer

    CanIRank

    Panguin Tool
    Keywords Everywhere

    BROWSEO
    The hreflang Tags Generator Tool
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49. How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191

    4 november 2019 · 15 min

    Afspelen
    In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time.
    [00:41] Posting content, videos and organic growth by leveraging brand equity.
    [01:42] Applying this lesson to other platforms aside from Instagram.
    [02:03] Looking at the example of Gary Vaynerchuk!
    [03:35] Using podcasting and collaboration as a means of brand marketing.
    [05:01] Leverage what you already have and make the most of your associations.
    [06:24] Go find someone to partner with!
    [08:50] There is a time for grinding and a time for leveraging.
    [09:47] Offering value to more established people and companies early on.
    [10:45] There you have it!
    [10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Gary Vaynerchuk
    Conan
    Wine Library
    Leveling Up Podcast
    Ubersuggest
    Backlinko
    Mashable
    TechCrunch
    GigaHome
    Gawker Media
    VentureBee
    ReadWrite
    Huffington Post
    Mark Cuban
    Zynga
    Tony Robbins
    LeBron James
    The Kardashians
    MoneyMap
    Robert Herjavec
    Shark Tank
    Leave Some Feedback: Lees meer

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50. Is Your Traffic Flat? Do This | Ep. #1190

    3 november 2019 · 10 min

    Afspelen
    In episode #1190, we discuss what you can do if your traffic is flat! Whichever platform you are wishing to promote, our number one piece of advice is to go find someone who is an expert at that field; there are so many resources and people out there to help you out! Tune in to hear our thoughts on boosting your traffic and knowledge about bringing people on board.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What to Do if Your Traffic is Flat.
    [00:35] Hire experts or coaches if you have hit a wall!
    [01:20] There is always more to learn and someone who can help you.
    [02:38] Recurring costs versus one-time expenses and weighing them up.
    [04:32] The challenges of finding quality, outsourced labor.
    [05:02] Ideas for screening possible candidates from UpWork.
    [06:01] Learning from others' experience and building more expertise.
    [06:56] That is it for today!
    [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Hootsuite
    Video Influencers
    UpWork
    Leave Some Feedback: Lees meer

    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.

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    Neilpatel.com

    Quick Sprout
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    Single Grain

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    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.