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1. How to Plan Your 2020 Marketing Goals | Ep. #1189

   2 november 2019 · 10 min

   Afspelen
   In episode #1189, we share how you can plan your 2020 marketing goals! From ways to think about goals, KPI’s, and the ability to pivot at the right time, we cover everything you need to know going into the new year. Tune in to get inspired and equipped to make 2020 your best year yet!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Plan Your 2020 Marketing Goals.
   [00:35] Thinking of goals as a realistic percentage and the laws of slowing growth rates.
   [01:18] The Entrepreneur's Operating System and weekly meetings around KPI's.
   [02:02] Shifting strategies when necessary to maintain goals and growth rates.
   [02:23] Keeping it simple; taking stock of the past and present and mapping out the future.
   [04:03] Ways to improve your overall approach and grow your marketing in 2020.
   [04:55] The power of simplifying and getting away from overwhelm.
   [05:46] Breaking down your goals by quarter, month, week and day.
   [06:35] End of year reviews and how they tie into new year planning.
   [07:12] That’s it for today!
   [07:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   EOS
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2. How to Plan For Black Friday and Cyber Monday This Year | Ep. #1188

   1 november 2019 · 9 min

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   In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year over the weekend in question, but how can you make the most of it? Tune in to hear our strategies and ideas to get your shop in order to rake in some cash!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: How to Plan for Black Friday and Cyber Monday this Year.
   [00:58] Getting set with retargeting pixels and consistency across platforms.
   [01:19] Making sure to leverage caching and CDM to avoid any stoppages.
   [02:14] Utilizing an omnichannel approach to capture the most sales.
   [02:48] Offering really good deals on a couple of your products to drive traffic.
   [03:38] The great boost that gift guides can give your sales.
   [04:21] The pros and cons of personalization for Black Friday.
   [05:42] That is it for today!
   [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Walmart
   Netflix
   Amazon Prime
   Shopify
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3. What Eric Learned Talking With Gary Vee’s Social Team | Ep. #1187

   31 oktober 2019 · 9 min

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   In episode #1187, we talk about the conversation we had with Gary Vaynerchuk's social team! As one of the leading content marketing personalities in the world, Gary Vee and his large content team has wisdom from which we could all benefit! Tune in hear the tips and ideas they gave us for LinkedIn, YouTube, Instagram, and Facebook!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: What We Learned from Talking with Gary Vaynerchuk's Social Team.
   [00:45] Some of the reasons Gary does so well on social media!
   [01:03] The conversation and audit that Gary's team offered us.
   [01:45] Why to use carousels and how to make multiple impressions on visitors.
   [02:00] Tips for LinkedIn and how things have changed recently.
   [02:34] How long to make your videos on the YouTube.
   [04:01] Posting natively on Facebook and adapting it to the audience.
   [04:35] Why Gary Vee handles his own Twitter account.
   [04:47] The hours of Gary's content team and why they differ from his agency.
   [06:06] That is it for today!
   [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Gary Vaynerchuk
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4. Should You Even Use Twitter in 2020 | Ep. #1186

   30 oktober 2019 · 8 min

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   In episode #1186, we answer the question of whether or not you should be using Twitter in 2020. With a committed but stagnant user base, it can be hard to know if Twitter is even still worth your energy. Tune in to hear our thoughts on using Twitter for marketing and what strategies might still be useful to you and your business!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Should You Even Use Twitter in 2020?
   [00:31] Twitter user numbers, growth and our own usage of the platform.
   [01:10] Is Twitter still worth using from a marketing perspective?
   [01:41] Examples of successful strategies on Twitter.
   [02:25] The downsides of traffic rates from Twitter and your tweets.
   [03:50] How you can use Twitter effectively in 2020.
   [04:10] Why LinkedIn and YouTube are mostly better options to pursue.
   [04:56] Some of the benefits you can still accrue from Twitter.
   [05:28] That’s it for today!
   [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode: Lees meer

   Twitter
   Rand Fishkin
   Scott Galloway
   BuzzSumo
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5. The Biggest Mistake We’re Making In Social Media | Ep. #1185

   29 oktober 2019 · 6 min

   Afspelen
   In episode #1185, we dive into the aspects of social media that we get wrong. Being lazy or in a hurry often causes us to simply broadcast information rather than being thoughtful about the content we put up on these platforms. Tune in to hear whether you are posting too little or too much!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: The Biggest Mistake We’re Making in Social Media.
   [00:35] Neil’s thoughts on why social media isn’t working so well for Eric.
   [01:04] Why we reduced the number of YouTube videos and blogs we post per week.
   [01:28] Two problems with the way Eric uses social media.
   [01:46] Writing natively on social media platforms versus broadcasting all the time.
   [02:02] What it means to post natively: creating content that the platform seeks.
   [02:48] Common mistakes: Not posting enough and having old, disengaged followers.
   [03:16] That’s it for today!
   [03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Marketing School
   Andrew Chen on Twitter
   Rand Fishkin on Twitter Lees meer

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6. 7 Evergreen Books Guaranteed to Help You Grow | Ep. #1184

   28 oktober 2019 · 10 min

   Afspelen
   In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is interested in learning more about startups, team management, simplicity, and making it happen in an engineering organization. Tune in to hear which outstanding authors and business moguls have made our ranking!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Seven Evergreen Books Guaranteed to Help You Grow.
   [00:32] Suffering through startup world and the woes of being a founder in Ben Horowitz’s book.
   [01:16] More great advice about startups and how to win in Peter Thiel’s Zero to One. Lees meer

   [02:56] Why The Ideal Team Player should be required reading!
   [03:22] Learn the value of being simplistic with Steve Krug’s Don’t Make Me Think.
   [04:22] The Phoenix Project: a resource for effectively managing an engineering organization.
   [05:05] How multibillionaire Ray Dalio’s book Principles will help you grow in business.
   [06:35] Multipliers as a must-read for anyone who is about to start working with other people.
   [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Marketing School
   The Hard Thing About Hard Things
   Ben Horowitz on Twitter
   Netscape
   LoudCloud

   Zero to One

   Peter Thiel
   The Ideal Team Player

   Patrick Lencioni
   Don’t Make Me Think

   Steve Krug
   Basecamp

   The Goal

   Jeff Bezos on Twitter

   The Phoenix Project

   Gene Kim
   Principles
   Ray Dalio on Twitter
   Multipliers
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7. When to Hire for Experience | Ep. #1183

   27 oktober 2019 · 8 min

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   In episode #1183, we share everything you need to consider when it comes to hiring someone who is still learning versus someone who is experienced. There are advantages and disadvantages to both, so it’s all about looking at the specific role you want them to fulfill. Some positions lend themselves more to one or the other. Tune in to hear more about which candidates to hire for executive, marketing, and SEO functions!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: When to Hire for Experience.
   [00:29] Hiring someone who is learning versus someone with experience.
   [00:54] Experience is invaluable when your business is in the rapid growth stage.
   [01:19] Why, when it comes to executives, you should always prioritize experience.
   [02:07] Past mistakes: waiting for people who you think have potential to learn on the job.
   [02:52] Considering RIO and the employees you want to hire when you are new.
   [03:21] The pros and cons of getting younger people on board.
   [04:05] Considerations for hiring someone for marketing and SEO.
   [05:22] That’s it for today!
   [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Marketing School
   Leave Some Feedback: Lees meer

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8. Why Marketers Shouldn’t Buy The Latest Gadgets | Ep. #1182

   26 oktober 2019 · 6 min

   Afspelen
   In episode #1182, we talk about why marketers should not buy the latest gadgets! Just because there are a million amazing looking tools and pieces of technology out there, does not mean you should go and get all of them! Tune in to hear about how keeping it simple and functional can really work in your favor.
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: Why Marketers Should Not Buy the Latest Gadgets.
   [00:45] It is not realistic for everyone in the world to upgrade all their tech.
   [02:01] When should you think about getting the latest tools?
   [02:45] Avoiding ADD around the newest shiny objects.
   [03:15] Spending money when it really benefits your marketing and business.
   [03:40] That is it for today!
   [03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Marketing School
   Leave Some Feedback: Lees meer

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9. 7 Productivity Hacks We Use to Get More Out of the Day | Ep. #1181

   25 oktober 2019 · 9 min

   Afspelen
   In episode #1181, we share seven productivity hacks to help you make the most of your day! From sleep tools, to better to-do lists and useful literature to peruse, we cover a ton of stuff that will definitely help you! Tune in to learn how to optimize your workflow and minimize time wastage!
   TIME-STAMPED SHOW NOTES:
   [00:25] Today’s topic: 7 Productivity Hacks to Get More Out of the Day.
   [00:33] The foundational importance of sleep; tools to help you get it right.
   [01:58] Planning the day ahead, the night before.
   [02:45] Getting the most important task done during the morning!
   [03:18] Clearing out that email inbox every day!
   [03:41] Using the Getting Things Done framework.
   [04:15] Avoiding time wasting rereading and responding to emails.
   [04:54] The utility of Sanebox and scheduling reminders as emails.
   [05:23] Bonus tip! How the iPad Pro has improved productivity for both of us!
   [06:36] That is it for today!
   [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
   Links Mentioned in Today’s Episode:
   Why We Sleep
   TedTalk Matthew Walker
   Oura Ring
   Chili Pad
   Getting Things Done
   David Allen
   Sanebox Lees meer

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10. The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180

    24 oktober 2019 · 6 min

    Afspelen
    In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking.
    [00:37] Apart from goal-tracking, the cohort analysis is so important!
    [00:51] What you can see in these reports by just changing the duration of the period.
    [02:02] The different ways that cohort analysis can be used.
    [02:15] Learning how to read a cohort chart; the two main ways to read them.
    [03:04] The flow of a cohort chart and the basic directions you want the numbers to go!
    [03:12] That’s it for today!
    [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Cohort Analysis
    Goal Tracking
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11. How Long it REALLY Takes For a Business to be Successful | Ep. #1179

    23 oktober 2019 · 7 min

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    In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Long it Really Takes for a Business to be Successful.
    [00:48] Ways to measure success; starting with revenue and profitability.
    [01:20] Managing the difficulties and pain of the first two years.
    [03:04] All the things that can go wrong in the early stages.
    [03:59] The rule of three; waiting out the teething years.
    [04:19] That’s it for today!
    [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    ClickFlow
    CrazyEgg
    Ubersuggest
    Leave Some Feedback: Lees meer

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12. Are You Leveraging This New Form of Marketing? | Ep. #1178

    22 oktober 2019 · 8 min

    Afspelen
    In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune in to hear how you can apply it to your strategy!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Are You Leveraging This New Form of Marketing?
    [00:40] The use of emojis in text message advertising.
    [01:37] The surprising amount of sales from mobile text messaging.
    [02:20] Privacy rules and the US' own version of GDPR.
    [03:04] E-commerce marketing through text messaging and its efficacy.
    [03:23] Some useful tools that we use for this task.
    [04:08] Using text-based marketing for reminders for scheduled calls.
    [04:35] That is it for today!
    [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Luxor Linens
    Jonah Hill
    Angels and Entrepreneurs
    Call Loop
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13. 7 Evergreen Marketing Tools to Keep In Your Toolkit | Ep. #1177

    21 oktober 2019 · 7 min

    Afspelen
    In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, and more. Tune in to hear about the best things to be adding to your marketing stack!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Evergreen Marketing Tools to Keep in Your Toolkit.
    [00:33] The simplicity and effectiveness of Supermetrics.
    [01:03] Why you should check out Ahrefs Content Explorer.
    [01:25] Making use of Google's Search Console and Google Analytics.
    [01:58] The amazing time saving tool called IFTTT.
    [02:35] Go get Ubersuggest! It's free and pretty much unbeatable.
    [03:01] Getting a great mobile chat application that works for you.
    [04:05] Using SimilarWeb to get an idea of your competitors.
    [04:25] That’s it for today!
    [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Supermetrics
    Ahrefs
    Google Search Console
    Google Analytics Lees meer

    WordPress
    Zapier
    IFTTT
    Ubersuggest
    SEMrush
    MobileMonkey
    Manychat
    SimilarWeb
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14. Creative Ways to Boost Your Site Speed | Ep. #1176

    20 oktober 2019 · 8 min

    Afspelen
    In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Creative Ways to Boost your Site Speed.
    [00:29] How site speed can improve your search engine ranking.
    [01:03] The tools to measure and help you increase your site speed.
    [01:38] Creative and uncommon ways to increase speed!
    [02:28] Using WP Beginner to challenge yourself to even faster speeds.
    [03:30] All the different ways and small things you can do to speed up.
    [04:05] Finding a developer on UpWork to do all of this for you.
    [04:58] Reasons why people go after these improvements in the first place.
    [05:22] That is it for today!
    [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Amazon
    Shopify
    GTmetrix
    Lighthouse
    Pingdom
    WP Beginner
    UpWork
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15. Why MoviePass Failed As A Business | Ep. #1175

    19 oktober 2019 · 7 min

    Afspelen
    In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why MoviePass Failed as a Business.
    [00:30] What was MoviePass? Do you remember it?
    [01:08] What we can learn from their business model.
    [02:41] Going for sustainability over initially undercutting competition.
    [03:01] The example of WeWork and high costs against income .
    [04:01] Reliable operators as the foundation of successful business.
    [04:40] That’s it for today!
    [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    MoviePass
    Crunchbase
    Helios
    WeWork
    Uber
    Lyft
    Blockbuster
    Netflix
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16. How Eric & Neil Handle Their Marketing To Do List | Ep. #1174

    18 oktober 2019 · 8 min

    Afspelen
    In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get things moving in the right direction. Tune in to hear how you can get the most of your goals and build as fast as possible.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How We Handle Our Marketing To-do List.
    [00:34] Approaching the lowest hanging fruit first, to move the needle.
    [01:12] Good resources for planning out your list of priorities.
    [02:20] Avoiding a laundry list of things to do.
    [03:05] Breaking things down to small accomplishable chunks.
    [04:12] Things to start doing, stop doing and keep doing.
    [05:01] Scaling out what is already working instead of new ideas.
    [05:26] That’s it for today!
    [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    Traction

    The One Thing
    3HAG Way
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17. Email Newsletters and Podcasting is Trending Towards This | Ep. #1173

    17 oktober 2019 · 8 min

    Afspelen
    In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune in to hear how this can be used to boost your income and whether it will replace other methods of income generation!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Current Email Newsletter and Podcasting Trend.
    [00:33] Paid newsletter subscriptions and giving more power to the content creators.
    [01:32] The amount of money you can make from these small subscriptions.
    [02:12] Comparing this model with advertising or Patreon.
    [03:22] Significant revenue requires a large amount of subscribers.
    [04:01] As influencer marketing grows steadily this trend will follow.
    [04:46] That’s it!
    [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Substack
    Andreessen Horowitz
    Acast
    Patreon
    Supercast
    Tim Ferriss
    Crunchbase
    Thrive Capital
    Index Ventures
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18. How to Do a Blazing Fast SEO Audit of a Website | Ep. #1172

    16 oktober 2019 · 7 min

    Afspelen
    In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website.
    [00:35] The two tools that can help you with the auditing process.
    [01:12] Using Google Data Studio for daily reports on traffic, ads and more.
    [02:21] Making changes when things start to take a turn downwards.
    [03:40] Checking the calendar; sometimes a problem is just a holiday!
    [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    SEMrush
    Ahrefs
    Google Data Studio
    SuperMetrics
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19. How to Deal with All the New Marketing Updates | Ep. #1171

    15 oktober 2019 · 8 min

    Afspelen
    In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in hear how you can avoid the pitfalls and make the most of the way things transform!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Deal with All the New Marketing Updates.
    [00:30] Google's core update announcement and rollout.
    [01:25] Relying on organic traffic and what updates can do to this.
    [02:10] Lack of focus and going after all the different tools.
    [03:01] Utilizing an omni-channel approach to safeguard against damaging updates.
    [04:14] Managing changes in the algorithms through monitoring other successes.
    [04:35] Prioritizing and delegating the work of staying abreast of changes.
    [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Search Engine Roundtable
    Wall Street Journal
    Feedly
    Marketing Lab
    TickTock
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20. How to Get People to Respond to Your Emails | Ep. #1170

    14 oktober 2019 · 7 min

    Afspelen
    In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get People to Respond to Your Emails.
    [00:35] The main reasons it is important to get responses.
    [01:12] Using questions in emails as a way to boost engagement and delivery.
    [02:03] Personalized elements to add the human touch to communication.
    [03:08] Keeping things brief and to the point.
    [04:24] That’s it for today!
    [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    SalesLoft
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21. How Peloton Beat Soul Cycle | Ep. #1169

    13 oktober 2019 · 8 min

    Afspelen
    In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Peloton Beat SoulCycle.
    [00:32] What Peloton and SoulCycle are respectively and their different business models.
    [01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation.
    [01:31] Why we say Peloton is winning: home convenience, cheaper and product experience.
    [02:06] Competing with friends from all over as one of the best things about Peloton.
    [02:43] How Peloton’s gamified approach gets your competitive juices going.
    [03:17] The usefulness of the dashboard on which you can measure your performance.
    [04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky.
    [05:24] That’s it for today!
    [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Peloton Lees meer

    SoulCycle
    Equinox
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22. How to Get Your First Speaking Gig | Ep. #1167

    11 oktober 2019 · 8 min

    Afspelen
    In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you should go to apply and what you should do to ensure successful delivery.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get Your First Speaking Gig.
    [00:30] Neil and Eric’s earliest speaking events and how they got started.
    [01:25] Why you should care about getting a speaking gig.
    [01:52] Considering how you can add value rather than the number of customers you can get.
    [02:05] How you get asked to speak, doing it for free and when you start getting paid.
    [02:45] Realizing that it takes time, gaining experience and increasing your price as you go.
    [03:08] Examples of places where you can apply online and volunteer to speak.
    [03:40] Preparing good content, inquiring about the audience and asking what they want.
    [03:57] Nathan Latka’s refreshing approach to his interview with Ashton Kutcher.
    [04:47] The importance of speaking consistently and always asking for feedback.
    [05:19] That’s it for today!
    [05:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Agent Lees meer

    Bryan Harris
    Nathan Latka

    Ashton Kutcher
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23. Where Podcasting is Going in 2020 | Ep. #1166

    10 oktober 2019 · 10 min

    Afspelen
    In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Where Podcasting Is Going In 2020!
    [00:30] NPR having different sources of revenue and how podcasting eclipsed broadcasting.
    [01:07] The growing podcasting industry and the many new services and offerings.
    [01:38] How other platforms are supporting podcasting and helping it to grow.
    [02:24] Subscriptions and what tools such as Supercast allow you to offer your audience.
    [04:01] Why podcasting audiences convert so well despite certain obstacles.
    [05:01] Where most podcasts get their traffic from and how it will change in 2020.
    [05:43] Some staggering statistics about the evolution and development of podcasting.
    [06:32] Great reasons to start a podcast as soon as possible!
    [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    NPR
    Spotify
    Supercast
    Acast
    Supporting Cast
    Edison Research Lees meer

    Triton Digital
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24. 7 Ways to Build Deeper Relationships with Your Customers | Ep. #1165

    9 oktober 2019 · 11 min

    Afspelen
    In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways in which you can make a lasting impression. Tune in to hear more about spotting opportunities and establishing yourself as a problem solver!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Ways to Build Deeper Relationships with Your Customers.
    [00:41] The value of connecting in person and why dinners are a great connection point.
    [01:35] Asking for honest feedback and trying to make their lives easier.
    [02:30] Giving quality gifts based on the interests of your customer.
    [04:20] The importance of starting off on the right foot and onboarding thoughtfully.
    [05:18] Checking in with people and seeing opportunities to make introductions.
    [05:55] A specific example of going above and beyond.
    [07:18] Maintaining an attitude of generosity, such as providing free trials or services.
    [07:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Giftology
    GSVlabs Lees meer

    GSV Passport
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25. Google's New Link Building Rules | Ep. #1164

    8 oktober 2019 · 8 min

    Afspelen
    In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Google’s New Link Building Rules.
    [00:30] Google announced the new guidelines around link building.
    [01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility.
    [01:42] What Google is trying to achieve with these new regulations.
    [02:02] Should we be concerned about these rules? And why it would be beneficial to comply.
    [03:15] The practical applications to consider.
    [04:06] How Google is providing a middle ground between link equity and no link equity.
    [04:39] When it is being rolled out and when companies will implement it.
    [04:52] That’s it for today!
    [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Google
    Ahrefs
    SEMrush
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26. 7 Laws of Highly Successful Marketing Campaigns | Ep. #1163

    7 oktober 2019 · 14 min

    Afspelen
    In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Laws of Highly Successful Marketing Campaigns.
    [00:58] The importance of change and evolution in successful marketing campaigns.
    [02:49] Testing all the elements of your campaign across platforms.
    [03:29] The omni-channel approach and leveraging everything you can.
    [04:52] Channel partnerships and testing different collaborations.
    [06:17] The success of relevant influencers is very dependable!
    [07:45] Data-driven marketing and the formulas for success.
    [08:35] The amounts to spend on advertising; optimizing on front and backend.
    [10:04] That's pretty much it for this episode!
    [10:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Expedia
    Oreo
    Kim Kardashian
    Mark Zuckerberg
    Tim Ferriss
    Michael Jordan
    Blake Griffin
    Kia
    influence.co
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27. The High Converting Landing Page Formula | Ep. #1162

    6 oktober 2019 · 9 min

    Afspelen
    In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The High-Converting Landing Page Formula.
    [00:33] The importance of headlines; getting and maintaining attention .
    [02:02] Considering your audience and the types of content they might connect with.
    [03:06] Use that data and run some A-B tests to optimize!
    [03:40] Creating appropriate pages for each scenario.
    [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    David Ogilvy
    UserTesting
    Land-book
    Swiped
    Dribbble
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28. 7 LinkedIn Marketing Tips to Help You For 2020 | Ep. #1161

    5 oktober 2019 · 11 min

    Afspelen
    In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020.
    [00:31] LinkedIn Live just launched!
    [02:35] Publish content on LinkedIn; videos, articles and other kinds of text-based content.
    [02:39] Tag usage when posting content.
    [03:03] Building channel partners and finding similar businesses and people.
    [04:12] Involving friends, associates and influencers in order to drum up engagement.
    [05:12] Reaching out to contacts to share you content on their profile.
    [06:58] Using LinkedIn Recruiter for starting conversations.
    [07:32] That is it for today!
    [07:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Aaron Aegis
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29. How to Build a Company Your Customers Want to Be a Part of | Ep. #1160

    4 oktober 2019 · 10 min

    Afspelen
    In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
    [00:50] Experience, business and company culture; does it translate to revenue?
    [02:14] Employer branding, inward and outward facing experiences and recruiting.
    [04:10] Creating experiences, events and free swag for customers.
    [05:55] Separating yourself from the competition with unique offers and gifts.
    [06:41] Expensive does not equal effective; keep things thoughtful and fun.
    [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Beats by Dre
    Glassdoor
    In-N-Out Burgers
    Zoom
    InsideSales
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30. Should You Niche Down Your Agency? | Ep. #1159

    3 oktober 2019 · 8 min

    Afspelen
    In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Should You Niche Down Your Agency?
    [00:38] The amount that niching down can help your product or service.
    [01:30] Niching down versus serving companies across the board.
    [02:25] The one reason you should niche down now, if you are just starting out!
    [03:08] Gaining a better understanding through specific case studies.
    [04:01] How narrow to go when you niche down.
    [04:42] Picking something, getting it right and then expanding.
    [05:13] That’s it for today!
    [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    OmniCom
    Apple
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31. What is Experiential Marketing? | Ep. #1158

    2 oktober 2019 · 8 min

    Afspelen
    In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What is Experiential Marketing?
    [00:41] Some definitions and examples of experiential marketing.
    [02:55] Customer support and service as a valid type of experiential marketing.
    [04:23] Going above and beyond the status quo; give your audience more!
    [05:10] Committing to the delivery of great content is what will make an audience love you.
    [05:28] That’s it for today!
    [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Halo
    Harlem Globetrotters
    Andrew Wexler Lees meer

    Red Bull
    Occulus

    Disney
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32. 7 Customer Acquisition Ideas for the Rest of 2019 | Ep. #1157

    1 oktober 2019 · 9 min

    Afspelen
    In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019.
    [00:33] Channel partnerships and cross-platform collaborations.
    [01:17] Utilizing affordable tools to manage your site and its data.
    [02:25] The process of content expansion to ease the need to create something new.
    [03:12] Voice search and the usefulness of Jetson AI.
    [03:48] AI for advertising and using Pattern 89 for this purpose.
    [04:21] Automating your SEO process with the tools that are currently available.
    [05:00] Chat programs, funnels and product tours with Intercom.
    [05:42] Make sure you check that out!
    [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    CodeCanyon
    1kProjects
    Jetson AI
    Pattern89
    Clickflow
    Distilled
    Intercom
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33. The High-Converting Landing Page Formula | Ep. #1156

    30 september 2019 · 10 min

    Afspelen
    In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The High-Converting Landing Page Formula.
    [00:32] Answering objections with your landing page.
    [01:43] Creating the page once you have an idea of the landscape of objections.
    [02:01] The importance of headlines and making the most of your airtime.
    [02:40] Multiple visual aspects that explain your message.
    [03:22] Chat programs that answer users' questions.
    [04:05] Long and thorough versus short and to-the-point pages.
    [04:45] The inclusion of the relevant pixels on each page.
    [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons!
    [06:01] Frequently asked questions and congruent messaging across different pages.
    [06:20] Utilizing video and transcriptions for your landing page.
    [06:45] Keeping your site speed up; don't bog it down unnecessarily.
    [07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Conversion XL
    SurveryMonkey
    UserTesting
    Copyblogger
    Breakthrough Advertising
    Crazy Egg
    Intercom
    Drift
    Swipe-Worthy
    Land-book
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34. SEO Advice For a Brand New YouTube Channel | Ep. #1155

    29 september 2019 · 9 min

    Afspelen
    In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to get your channel rolling with a purpose!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: SEO Advice for a Brand-New YouTube Channel.
    [00:31] Using TubeBuddy for research and growth.
    [00:52] Leveraging your email list to grow your YouTube channel.
    [01:30] The value of push-notifications in getting your video viewed early.
    [02:05] Don't forget social media and all your other communication channels
    [03:07] The all-important first 24 hours and the effect on your ranking.
    [04:50] All the platforms to utilize when doing that initial push for views.
    [05:22] Engaging the right people with your content to bolster your ranking.
    [05:55] Transcriptions and uploading extra content to each video.
    [06:21] Make sure you check that out!
    [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    YouTube
    TubeBuddy
    Subscribers
    WordPress
    YouTube Subscribe Widget Lees meer

    Evan Carmichael
    Rev
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35. How to Skyrocket Your Traffic in Two Days | Ep. #1154

    28 september 2019 · 7 min

    Afspelen
    In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen in to get all the important details.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Skyrocket Your Traffic in Two Days.
    [00:45] The upcoming in-person event we are hosting in Malibu!
    [01:45] How your pricing model can dramatically increase your revenue!
    [02:05] Growth hacks for 2020; user experience, click-through rates and data utilization.
    [02:50] Our event is not going to be a glorified, oversized conference!
    [03:27] The problem with many conferences and the value we are offering.
    [04:40] Make sure you check that out!
    [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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36. How Do You Decide When to Monetize Your Podcast With Ads | Ep. #1153

    27 september 2019 · 8 min

    Afspelen
    In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in this decision.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: When to Monetize Your Podcast with Ads.
    [00:32] The ongoing discussion we have around monetizing this podcast.
    [01:48] Considerations of who to work with and what you are willing to give up.
    [02:39] The money that it takes grow a podcast, faster.
    [03:15] The number of listeners we recommend you acquire before you monetize.
    [04:25] Reinvesting ad money back into your podcast rather pocketing it.
    [05:10] That is it for today!
    [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Dreamhost Lees meer

    iTunes
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37. The Best Marketing Courses For Digital Marketers | Ep. #1152

    26 september 2019 · 10 min

    Afspelen
    In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Best Marketing Courses For Digital Marketers.
    [00:35] Some of the courses that are available for free on YouTube.
    [01:35] Affordable courses and other places you can learn online.
    [02:12] Specializing in one channel rather than chasing general expertise.
    [03:08] Following through on your courses and staying updated as marketing evolves.
    [04:02] Considering paid options versus free content; the benefits of each.
    [05:57] The commitment that an audience makes when they pay for a course.
    [06:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Brian Dean
    SEO That Works
    YouTube SEO
    HubSpot
    Google Adwords
    Coursera
    Udemy
    LinkedIn Learning
    Digital Marketer
    Slack
    Traffic Think Tank
    Ahrefs
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38. How to Get the Most Out of Google Analytics | Ep. #1151

    25 september 2019 · 9 min

    Afspelen
    In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get the Most Out of Google Analytics.
    [00:30] Tapping into Avinash Kaushik's wealth of knowledge!
    [01:17] Using cohort reports for the time increments that suit you.
    [02:28] Adding annotations to track big events and changes in traffic.
    [02:47] Advanced segmentation; getting particular about your site's visitors.
    [03:05] Linking to Google Ads and Search Console!
    [03:17] Google's cross device feature and adjusting messages accordingly.
    [04:20] The usefulness of multi-touch attribution for a clearer picture.
    [04:51] E-commerce and goal tracking, and using Google Tag Manager.
    [05:10] The high quality benchmarking capabilities of Google Analytics.
    [05:46] That is it for today!
    [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode: Lees meer

    Avinash Kaushik
    Google Search Console
    Google Tag Manager
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39. Our Favorite Marketing Blogs for 2020 & Beyond | Ep. #1150

    24 september 2019 · 10 min

    Afspelen
    In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the tools you need to be the best marketer possible going into the new year.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Our Favorite Marketing Blogs for 2020 and Beyond!
    [00:40] Andrew Chen's blog and his monthly long-form essays.
    [01:13] Using Adage to stay abreast of trends in marketing and new opportunities.
    [02:18] ProfitWell's blog and new video series!
    [02:45] Conversion XL, VWO and the rising cost of marketing.
    [03:47] Monitoring Hot Pod News as the podcasting market continues to grow.
    [04:20] Product Hunt as a tool for seeing all the new products and tools being released.
    [04:51] Human psychology and the evergreen nature of great copy.
    [05:15] Creating great landing pages with Land-Book.
    [05:15] The value of user on-boarding and retention!
    [05:42] Using Search Engine Roundtable to keep up to date on algorithm changes.
    [07:05] That’s it!
    [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Andrew Chen
    Uber
    Jason Horowitz
    Adage
    Alexa
    Jetson Lees meer

    ProfitWell
    Conversion XL
    VWO
    Hot Pod News
    Product Hunt
    Swipe
    Land-book
    User Onboard
    Search Engine Roundtable
    Feedly
    Nuzzel
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40. How to Leverage Content Marketing When You Are Selling Multiple Products | Ep. #1149

    23 september 2019 · 7 min

    Afspelen
    In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products.
    [00:35] Growing an audience through content marketing.
    [01:10] Free versus premium offers and targeting different areas.
    [02:03] Using categories and lists to drive sales and traffic.
    [02:54] Building from a foundation of content marketing and moving into different areas.
    [03:39] Keyword research and finding comparable and successful products and services.
    [04:12] That’s it for today!
    [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    UberSuggest
    ClickFlow
    HubSpot
    Tony Robbins
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41. How Often to Update Old Content | Ep. #1148

    22 september 2019 · 8 min

    Afspelen
    In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Often to Update Old Content.
    [00:34] The SEO benefits of updating your content.
    [00:57] New content creation versus updating already established articles and information.
    [02:06] Using tools to track the decay of your content over time.
    [03:10] Minimizing issues and loss of traffic to improve user experience.
    [03:39] Going in-depth on articles and doubling down on quality and currency.
    [04:29] The mistake of constantly creating new content over updating useful articles.
    [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Animalz
    Google Search Console
    Ahrefs
    Backlinko
    Toyota
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42. How to Keep Your Content Fresh and Interesting | Ep. #1147

    21 september 2019 · 8 min

    Afspelen
    In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Keep Your Content Fresh and Interesting.
    [00:33] What does it mean to have fresh and interesting content today?
    [01:37] Some tips for starting out as a content creator and the learning process.
    [02:48] Using design and graphics to spark interest and maintain attention.
    [03:50] An example of a visually appealing brand that stands out!
    [04:27] Rounding up today's strategies and tips for staying fresh.
    [05:43] That’s it for today's episode!
    [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Wikipedia Lees meer

    Yelp
    Abraham Lincoln
    JumpCut
    Backlinko
    Canva
    Infogram
    Fiverr
    FiveThirtyEight
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43. Avoid These Fatal Mistakes If You're in SaaS | Ep. #1146

    20 september 2019 · 9 min

    Afspelen
    In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS.
    [00:52] Picking a total addressable market that is too small!
    [02:10] Market size versus pricing options to make enough money.
    [03:10] Waiting to launch to begin marketing your business.
    [03:40] Market research and avoiding building a product in a vacuum.
    [04:22] Recruiting early on; the timing of your hiring process is vital!
    [04:57] Start selling as soon as possible, even before it you are fully built.
    [06:13] Maybe we will do a part 2 on this!
    [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Dropbox
    CrazyEgg
    Kissmetrics
    Zoom Lees meer

    Slack
    ProfitWell
    Pricing Creativity
    Clickflow
    BuzzSumo
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44. 7 Creative Ways to Get More Links | Ep. #1145

    19 september 2019 · 10 min

    Afspelen
    In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Creative Ways to Get More Links.
    [00:37] Go find stat-based blog posts in your space and create infographics.
    [01:54] Product-led growth; the gift that keeps on giving!
    [02:30] Using ScrapeBox to find available spaces on the web to get more links.
    [03:45] Find broken links and offer to supply the site with updated content.
    [04:25] Look for neglected blogs and suggest keeping it alive by publishing.
    [05:29] Using badges to link back to your company.
    [06:27] Buy up websites that have not been updated and merge content.
    [07:03] That’s it for today!
    [07:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Brian Dean
    Here's What We Learned About Organic Click-Through Rate
    Infogram
    ScrapeBox
    Ahrefs
    SEMrush
    Mixpanel
    Unsplash
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45. Organic Click-Through Rate Lessons on 5 Million Google Search Results | Ep. #1144

    18 september 2019 · 9 min

    Afspelen
    In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results.
    [01:10] A summary of the key findings of this study.
    [01:29] Why it's a 'winner take all' situation with search results .
    [02:57] The success rates of titles containing questions.
    [03:35] Keyword usage in titles and the resulting bump in click through rates.
    [04:48] The subtractive effect of including power words in your titles.
    [05:50] Evoking curiosity can make a big difference to your CTR.
    [06:10] There you have it!
    [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Backlinko
    ClickFlow
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46. How to Pick The Ideal Price | Ep. #1143

    17 september 2019 · 9 min

    Afspelen
    In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Pick the Ideal Price.
    [00:55] A customized pricing model for high-end products and services.
    [01:15] Using a pricing calculator to pitch your business at the right level.
    [02:32] Starting from the foundation of value and how to have these conversations.
    [03:24] Adjusting your price as your services or products grow and evolve.
    [03:46] Existing services and products can diminish in value over time.
    [04:15] Avoiding under-pricing your business and the appearance of trust.
    [06:03] There you have it!
    [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    CrazyEgg
    Product Habits
    ProfitWell
    Pricing Creativity
    Diamond Foundry
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47. 7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142

    16 september 2019 · 11 min

    Afspelen
    In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
    [00:44] Staying open-minded and learning continually!
    [01:37] The running of constant tests; the best way to improve and succeed.
    [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
    [03:52] Data is way more important than any gut feeling you have!
    [04:33] Patience is virtue; allow time to get to your goal.
    [05:41] Keeping up to date with technology and where it is headed.
    [06:47] Do not underestimate the power of relationships!
    [08:01] That’s it for today!
    [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    7 Habits of Highly Effective People
    Stephen Covey
    Breakthrough Advertising
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48. Are Joint Webinars Worth It? | Ep. #1141

    15 september 2019 · 9 min

    Afspelen
    In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Are Joint Webinars Worth It?
    [00:35] The basic premise for a joint webinar.
    [00:58] The answer to the question depends on audience overlap.
    [01:29] Avoiding uneven exchanges and dangerous privacy concerns.
    [03:45] Hosting a summit; pre-recorded online conferences.
    [04:50] Why featuring on someone else's summit can be fruitless.
    [06:21] That’s it for today!
    [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    MobileMonkey
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49. How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140

    14 september 2019 · 6 min

    Afspelen
    In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster.
    [00:40] More about these new features on Spotify.
    [01:10] The difference between 'streams', 'starts', and listener and follower counts.
    [02:12] Should be extend the format length of podcast?
    [02:22] Podcast data and stats can be really misleading!
    [02:55] The demographic stats for our show compared with our YouTube channels.
    [03:21] Who else our listeners are tuning into!
    [03:39] That’s it for today!
    [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    Spotify
    Drake
    The Chainsmokers
    Ed Sheeran
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50. Advanced SEO Todo List For Sites | Ep. #1139

    13 september 2019 · 12 min

    Afspelen
    In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Advanced SEO To-do List for 2020.
    [00:34] What does advanced SEO mean?
    [01:15] Using the FAQ schema smartly to occupy more real estate.
    [02:06] Speed is an important factor, load your HTML from CDN's!
    [03:22] Infographics, data-driven posts and product led growth.
    [04:02] Focus on your brand; Google looks at how many people are searching.
    [05:40] Power pages and making your landing pages as comprehensive as possible.
    [06:32] Assess similar, existent content and update and add to that.
    [07:22] Optimizing titles and descriptions to increase click-through rates.
    [07:52] Translation and transcription, expanding beyond English.
    [09:09] That’s it for today!
    [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
    Links Mentioned in Today’s Episode:
    WordPress
    YoastSEO
    Eric Smidt
    General Motors
    BMW
    MobileMonkey
    ManyChat
    Backlinko
    Google Search Console
    ClickFlow
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