Marketing School - Digital Marketing and Online Marketing Tips
Alle afleveringen
3.388 afleveringen, van nieuw naar oud
-
How to Convert Live Viewers Into Customers | Ep. #1138
12 september 2019 · 6 min
In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Convert Live Viewers into Customers.
[00:30] The big thing about conversion from live-streaming across platforms.
[01:40] Bad timing for advertising your offer!
[01:55] Sending a live video to your audience after its streaming time.
[02:15] Giving your audience what they want: the next thing!
[02:40] Keeping everyone engaged and mixing things up.
[02:55] It is important to relate a video to your product or service.
[03:16] That’s it for today!
[03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
YouTube
Instagram
Facebook
LinkedIn
Spotify
Leave Some Feedback: Lees meerWhat should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.comQuick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Essential SEO Todo List For Brand New Sites | Ep. #1137
11 september 2019 · 8 min
In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites.
[00:38] First up, clean URL structures from the beginning.
[01:20] Using the most highly reviewed CMS plugins.
[01:56] Regular content creation in order to rank higher.
[02:13] Building relationships with people, guest blogging and offering other value adds.
[03:12] Going beyond text-based content and Google.
[04:00] Local SEO and occupying more real estate on the search page.
[04:24] Getting the basics right; analytics and helpful information provided by Google.
[04:46] That’s it for today!
[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
WordPress
SquareSpace
Wix
YouTube
Alexa
Jetson AI
Webmaster Tools
Leave Some Feedback: Lees meerWhat should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.comQuick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136
10 september 2019 · 7 min
In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time.
[00:36] Engage with your community by making time to answer questions.
[01:23] Livestream with the help of all the social channels out there.
[01:42] Promote ahead of time to get people prepared.
[02:09] Try to be consistent with the frequency of your sessions.
[02:34] Don’t forget to add hashtags and to tag the right people.
[03:06] Ask for comments to boost virality.
[03:36] Don’t forget to include a clear call to action.
[04:15] That’s it for today!
[03:24] To stay updated and learn additional ways to get more traffic to your site, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
YouTube
Leave Some Feedback: Lees meerWhat should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.comQuick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Neil and Eric’s Secret Marketing Tools | Ep. #1135
9 september 2019 · 6 min
In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools.
[00:39] How having a ton of clickstream and click-through data is helpful for marketers.
[01:00] Paying fees for data, the kind of data that could be gathered and using it optimally.
[01:33] Using .io as a data platform and employing it to identify B2B IP addresses.
[01:51] How Clearbit contributes by enriching leads and checking their Alexa scores.
[02:14] What the Outreach tool offers and checking the performance of sequences.
[02:29] Outreach’s feature that allows for a more personalized approach to clients.
[03:04] Keeping in mind that these tools require work and/or resources.
[03:16] That’s it for today!
[03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode: Lees meerClearbit
AlexaOutreach
Leave Some Feedback:What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.comQuick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134
8 september 2019 · 7 min
In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.
TIME-STAMPED SHOW NOTES:
[00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast.
[00:36] The characteristics of a long and short podcast.
[00:58] The primary factors to consider when choosing between the two.
[01:45] Why longer episodes are best for ads and an example of someone who does it right.
[02:11] Being ready to do much more prep work with 45-minute podcasts.
[02:53] How we get topic ideas for this podcast.
[03:13] Considering your audience and presenting them with a choice between the two.
[03:43] Why you should not change the format of your existing podcast.
[04:05] That’s it for today!
[04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Growth Everywhere Podcast
Andrew Warner Lees meerMixergy
The Tim Ferriss Show
Victor Cheng
Leave Some Feedback:
What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.comQuick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133
7 september 2019 · 6 min
In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks.
[00:30] Some context about what Tumblr was initially sold for and its acquisition history.
[00:55] A possible reason why the company might have been sold at such a low price.
[01:17] Why Automattic is the best fit for Tumblr from a business perspective.
[01:37] The amazing new opportunities for Automattic to control the web.
[01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr.
[02:15] The many benefits of WordPress for marketers and entrepreneurs.
[02:56] Why you should start engaging on Tumblr right now.
[03:12] That’s it for today!
[03:17] For a new way to grow your business, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Tumblr Lees meerYahoo
Verizon
AutomatticWordPress
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Set Up Effective Channel Partnerships | Ep. #1132
6 september 2019 · 8 min
In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Set Up Effective Channel Partnerships.
[00:40] What is the definition of a 'channel partnership'.
[01:12] Different ways to make use of this idea.
[01:49] Reaching out, offering value and starting a relationship on the right foot.
[02:50] The best kind of partnerships are based on mutual value adds.
[03:25] Most of the best channel partnerships are cheap and effective!
[04:19] Partnership generation; conferences and reaching out through email.
[04:37] Patience through the slow building nature of relationships.
[05:01] Partnerships do not rely on algorithms and are a great source of diversification.
[05:37] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
LegalZoom
WordStream
Shopify
CrazyEgg
HubSpot
Leave Some Feedback: Lees meerWhat should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.Connect with Us:
Neilpatel.comQuick Sprout
Growth Everywhere
Single GrainTwitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Get More Search From Google’s New Algorithm | Ep. #1131
5 september 2019 · 5 min
In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm
[00:32] Google now transcribes podcast audio.
[00:40] They will then rank you organically.
[00:56] All you have to do is submit your podcast to Google Play.
[01:15] You don’t have to create text-based content to do well.
[01:40] Google is trying to make it easier for different types of content to rank.
[02:04] Spotify is also transcribing content, as well.
[02:17] Google zero-click searches are growing.
[02:31] That’s it for today!
[02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Most Successful Marketers Are... | Ep. #1130
4 september 2019 · 7 min
In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: What Makes a Successful Marketer
[00:30] Eric thinks the most successful marketers are entrepreneurial.
[00:39] They get things done and figure out things on their own.
[00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented.
[00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources.
[01:54] Neil looks for go-getter’s with good ideas.
[02:17] Eric also wants someone who can figure things out on their own.
[02:55] The more successful people take on more and create less work for others.
[03:41] It’s important to have someone who creates great processes.
[04:10] David Kim from HubSpot started out as an intern and was a quick learner.
[04:46] That’s it for today!
[04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Advanced SEO Hack That Gets Results in Less Than 30 Minutes | Ep. #1129
3 september 2019 · 6 min
In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes. Tune in to hear the SEO hacks you should be implementing now.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: An SEO hack that gets results in under 30 minutes.
[00:31] The hack is the Frequently Asked Questions page schema.
[00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics.
[00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs.
[01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick.
[01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page.
[01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.
[02:00] Think long-term and think about what’s best for the user.
[02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote.
[02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%.
[02:43] He has a video on how to do this along with the code he used.
[02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes.
[3:03] That’s it for today!
[3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad ch…
-
Is TikTok The Next Big Thing? | Ep. #1128
2 september 2019 · 7 min
In episode #1128, we discuss whether TikTok is the next big thing. Tune in to hear if you should be investing in this social platform.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic is whether TikTok is the next big thing.
[00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats.
[00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars.
[01:00] The app does short videos, and people are creating funny content including music videos.
[01:20] Their typical user drops off after 30 days, which is a problem.
[01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it.
[01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads.
[01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business.
[02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity.
[02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform.
[02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet.
[02:56] Their user count is growing but they don’t have the reach that Facebook has.
[03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop.
[03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day.
[03:38] A great social media network to leverage right now is WhatsApp.
[03:49] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you e… Lees meer -
7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127
1 september 2019 · 8 min
In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019
[00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests.
[00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources.
[01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising.
[01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89.
[01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa.
[02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them.
[03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it.
[03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money.
[04:25] Their price optimization typically leads to a 15% increase in new revenue.
[04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more.
[05:37] That’s it for today!
[05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @ne… Lees meer -
How to Simulcast to Instagram | Ep. #1126
31 augustus 2019 · 6 min
In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to simulcast to Instagram and why it’s important.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Going Live on Multiple Social Platforms.
[00:30] What is simulcasting and why is it important?
[01:01] Our favorite simulcasting tool: Restream.
[01:16] The platforms we are missing at the moment.
[01:42] How to re-stream to Instagram with Yellow Duck.
[02:06] What to keep in mind when putting out content on Instagram.
[02:35] Your audience and social platform will affect the type of content you put out.
[02:51] The similarities between all “Live” platforms, even Mixer.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is Growth Hacking Still Relevant? | Ep. #1125
30 augustus 2019 · 6 min
In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Is Growth Hacking Still Relevant?
[00:40] Around 2012, one of Neil’s partners coined the term, “growth hacking”.
[01:49] Growth hacking isn’t dead, but Neil doesn’t care for the term.
[02:20] We’ve both been called growth hackers, but we prefer to be called marketers.
[02:55] Evolve your skills as a marketer. Think about long-term growth.
[03:11] Growth hackers think about the variables and long-term growth.
[03:36] That’s it for today!
[03:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
When's the Right Time to Jump into a New Social Network? | Ep. #1124
29 augustus 2019 · 7 min
In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: The Right Time to Jump into a New Social Network
[00:34] TikTok is a new social network that has taken off.
[00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself.
[01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize.
[02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them.
[02:50] Social networks are based off of user growth, not actual value.
[03:15] If the network is growing and they are being talked about, look into it.
[03:45] TikTok’s current revenue is well into the millions.
[03:47] That’s it for today!
[03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Integrate Virtual Reality Into Your Marketing? | Ep. #1123
28 augustus 2019 · 5 min
In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Should You Integrate VR into Your Marketing?
[00:36] Facebook bought Oculus for a lot of money.
[01:03] VR is happening in gaming, but it’s not pervasive across different industries.
[01:22] Neil sees AR being used more than VR.
[01:35] It’s not realistic for VR to take off right now.
[01:50] Neil thinks a future much like “Ready Player One” is on the horizon.
[02:22] Halo just came out with a VR experience.
[02:38] That’s it for today!
[02:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Become a Great Marketing Strategist | Ep. #1122
27 augustus 2019 · 7 min
In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: How to Become a Great Marketing Strategist
[00:37] Check out our episode on the difference between strategies and tactics.
[01:22] You want to specialize in marketing.
[01:35] You need to look at a lot of businesses and see what they are doing to grow.
[02:25] Talk to people who have done it before and get their input.
[02:35] Neil likes to offer people money for their time on the phone.
[03:05] Don’t fire before aiming.
[03:38] Remember to be patient, as it takes years of experience to be great.
[03:45] That’s it for today!
[03:49] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Are Chatbots Still Relevant? | Ep. #1121
26 augustus 2019 · 6 min
In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Are Chat Bots Still Worth It?
[00:38] Popular chat bot services are Intercom and Drift. Lees meer[01:30] In general, they convert well and are worth it.
[01:45] Just having a chat bot won’t work if you don’t create a logical funnel.
[02:26] ManyChat is the Goliath in the industry and they work within Facebook.
[02:51] Get in on the early days of chat bots, while they still work.
[03:02] That’s it for today!
[03:06] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Supercharge Your Engagement | Ep. #1120
25 augustus 2019 · 7 min
In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: How to Supercharge Your Engagements
[00:40] Encouraging comments will help bump your post.
[01:01] Try responding to comments that you receive and engage followers.
[02:12] This strategy doesn’t work as well as it used to, because algorithms detect if you’re outright asking for comments.
[02:36] Play to the specific platform on which you are posting.
[02:57] Live is a priority right now on LinkedIn.
[03:25] Email blasts used to help boost engagements, but it isn’t working as well as it once did.
[03:55] You need native engagements on social platforms.
[04:18] That’s it for today!
[04:23] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Hire Amazing Designers For Cheap | Ep. #1119
24 augustus 2019 · 7 min
In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: How to Hire Amazing Designers on the Cheap
[00:40] Neil usually goes to Dribbble to find quality writers for inexpensive rates.
[01:40] Make sure you find someone with a relevant portfolio and body of work.
[02:16] Eric was hesitant to use Dribbble, but has found that the people he hired did good work.
[02:40] Some freelancers on Dribbble can be high-ranking creative directors, but that won’t be listed on their profile.
[03:01] When you find someone you like, keep them on and pay an hourly rate.
[03:26] Follow Dribbble on Instagram, because they highlight top designers.
[03:45] That’s it for today!
[03:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is it Good to Be "Jack of All Trades" in Digital Marketing | Ep. #1118
23 augustus 2019 · 5 min
In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing?
[00:44] Eric focused on one thing when he started out.
[00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing.
[01:25] Get good at one thing and then branch out.
[02:12] Neil agrees that you can specialize, but you need to learn how to do other things.
[02:30] If you want to be a CMO, you need to know a multitude of things.
[02:49] That’s it for today!
[02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Does Live Cannibalize Your Video Audience | Ep. #1117
22 augustus 2019 · 6 min
In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Does Live Cannibalize Your Video Audience?
[01:02] It has not cannibalized our podcast audience.
[01:15] We always get viewers that had previously never heard of us.
[01:30] It might cannibalize your audience in that you will get fewer total views.
[02:25] We find that it boosts our subscribers overall.
[02:50] To help prevent cannibalizing your content, create different content for live and your posted videos.
[02:59] That’s it for today!
[03:03] Go to Marketing School to check out a video that will help you grow your business.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Neil and Eric View Business Differently | Ep. #1116
21 augustus 2019 · 14 min
In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Our Different Approaches to Business
[00:33] Neil has been in business for 17 years, while Eric has been in business for 5.
[00:55] Eric tends to be more patient.
[01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes.
[02:38] Neil is big on doing one thing and one thing only.
[03:05] Eric likes to diversify more often.
[05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience.
[07:00] At one point, Eric sold his home to float his business.
[08:36] Neither of us is right or wrong, we just have different approaches to running a business.
[09:22] The older we get, the more stuck in our ways we will be.
[09:40] We don’t push each other to conform to each other’s ideals.
[10:08] That’s it for today!
[10:15] Go to Marketing School to check out a video that will help you grow your business.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Marketing Tactics on Which We Disagree | Ep. #1115
20 augustus 2019 · 8 min
In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Marketing Tactics on Which We Disagree
[00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes.
[01:05] It’s a method that worked, until it didn’t.
[01:22] We agree on most things.
[01:30] Eric goes live more than Neil does.
[01:40] Neil has gotten better results when he focuses on big channels and big wins.
[01:55] Eric is better at splitting his focus.
[03:10] In general, Neil is quicker to execute things.
[03:40] We are at different stages of our careers.
[03:50] This is why our methods vary.
[04:51] Different things work for different people.
[05:30] That’s it for today!
[05:33] Go to Marketing School to check out a video that will help you grow your business.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is Patreon Worth It? | Ep. #1114
19 augustus 2019 · 6 min
In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Is Patreon Worth It?
[00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors.
[00:58] This is mostly a podcast and YouTube phenomenon.
[01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it.
[02:22] In general, you can make way more money having a good product or service instead of asking people for money.
[02:40] Think of Patreon money as extra or free money, instead of your main source of income.
[02:49] That’s it for today!
[02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Our Favorite Marketing Channel | Ep. #1113
18 augustus 2019 · 7 min
In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Our Favorite Marketing Channels
[00:35] Eric loves streaming right now.
[01:20] Neil’s favorite marketing channel is simply building a good product or service.
[01:45] If you create a good product, it markets itself.
[02:45] Leverage your great product by having good branding.
[03:10] What is right for us, may not be right for you.
[04:12] That’s it for today!
[04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Where Digital Marketing is Headed | Ep. #1112
17 augustus 2019 · 7 min
In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: The Future of Digital Marketing
[01:00] The offline and online world are merging.
[01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future.
[01:30] Smart homes are becoming more common.
[01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”.
[02:24] Zero-click searches are continuing to increase in frequency.
[02:45] Optimize your titles and meta-descriptions to help with voice search.
[04:10] If you get ahead of this, you will be ready when it is the dominant search method.
[04:32] That’s it for today!
[04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is it Too Late to Start a Podcast? | Ep. #1111
16 augustus 2019 · 7 min
In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Is it too Late to Start a Podcast?
[00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone.
[01:34] When starting a podcast, you have to be patient, because you won’t get traction right away.
[02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time.
[02:55] Don’t expect to make money right away.
[03:05] If you seek to add value, you will do well.
[04:15] The podcast numbers keep going up over time.
[04:27] That’s it for today!
[04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to 19x Your Content Output| Ep. #1110
15 augustus 2019 · 7 min
In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: How to Increase Your Content Output by 19
[00:40] Eric and Neil took the podcast and spread it across different platforms.
[01:30] They could also turn the episodes into blog posts and repost them in other formats.
[02:17] You can then re-post any blog posts on social media platforms.
[02:40] Going live is another way to promote one piece of content.
[03:20] Twitch streaming is also another new way to promote your content.
[03:45] You need to have an omni-channel approach, because no one channel is the best way.
[04:10] Apply the rule of seven.
[04:18] That’s it for today!
[04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Charge on an Hourly, Monthly or Yearly Basis? | Ep. #1109
14 augustus 2019 · 7 min
In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Your Pricing Plan
[00:30] Should you charge hourly, monthly, or annually?
[00:35] When you trade hours for dollars, you cannot scale.
[02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill.
[03:05] Monthly is fine, but yearly is ideal.
[03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month.
[03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail.
[04:02] When you’re starting out, take whatever you can get.
[04:10] That’s it for today!
[04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is AppSumo Worth It? | Ep. #1108
13 augustus 2019 · 7 min
In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Is AppSumo Worth it?
[00:30] AppSumo is like Groupon, but for applications.
[00:57] They can blast your app to their mailing list and will split the conversions with you.
[02:04] If you need the quick revenue hit, it’s worth it.
[02:30] It could help you keep your business up and running.
[03:18] In general, you will get more return from long-term partnerships than AppSumo.
[03:41] That’s it for today!
[03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Leverage Product Hunt to Gain More Traffic | Ep. #1107
12 augustus 2019 · 6 min
In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic
[00:32] Product Hunt is like Reddit.
[00:45] We used to market our podcast on PH.
[01:21] The key is to submit after midnight on PH.
[01:30] Engage as much as possible.
[02:34] Have good descriptions and reviews.
[02:55] Make sure people share your posts.
[03:18] Eric used to check PH every day, but that’s not necessary.
[03:26] That’s it for today!
[03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Best Kind of Growth (pre-tax growth) | Ep. #1106
11 augustus 2019 · 10 min
In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: The Best Kind of Growth
[00:35] Spend less than you make.
[00:45] “Revenue is vanity, profit is sanity.”
[01:45] Financial advisors take a cut of what you make.
[02:05] You want pre-tax growth, because you want to spend your money before taxes.
[03:11] The best way to look at it is: If something works for you, go all in on that tactic.
[04:30] Neil used to do some angel investing, but it has slowed down.
[04:43] He has been investing in venture funds.
[05:25] You can get a great return on investing in venture funds.
[05:41] The best kind of growth is investing in yourself.
[06:05] You build brand power by investing in yourself.
[06:51] That’s it for today!
[06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
You Should Spend the Majority of Your Time on These 2 Things | Ep. #1105
10 augustus 2019 · 7 min
In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: How You Should Spend Your Time
[00:45] Branding!
[01:45] Leveraging your brand can help you build a business.
[01:54] Brands are defensible.
[02:25] When you have a recognizable brand, you have a leg-up on the competition.
[02:45] Branding can bring in higher conversions.
[03:54] That’s it for today!
[04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Here’s What We Are Doing With Our Own Mastermind | Ep. #1104
9 augustus 2019 · 8 min
In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Our Mastermind Group
[01:00] We like hanging out with driven people.
[01:05] We want it to be about 100-150 people.
[01:15] We plan to have about three meetings per year.
[02:04] We’re hoping people will share the tactics that helped them scale their businesses.
[03:20] We’re going to share our knowledge of what works.
[04:15] We want to make sure everyone joining the Mastermind is on the same professional level.
[04:57] That’s it for today!
[05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Most Successful People Do This | Ep. #1103
8 augustus 2019 · 8 min
In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Habits That Contribute to Success
[00:45] The most successful people take time to think.
[00:55] Block out time just to strategize and contemplate your business.
[02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses.
[02:38] Successful people find an opportunity and leverage it quickly.
[03:20] Go after a big market and execute quickly.
[03:40] Focus and be passionate about what you do.
[04:05] Sitting down and thinking won’t work if you don’t have financial success first.
[05:03] That’s it for today!
[05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Much Should You Charge Clients? | Ep. #1103
7 augustus 2019 · 8 min
In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: How Much You Should Charge Clients[00:45] Neil bases his rate off of one simple thing.
[00:50] Ask what the client’s budget is!
[01:05] The scope of rates can really vary, so budgeting is important.
[01:20] Figure out what it will take to achieve their goals.
[02:15] Position the conversation around values.
[02:30] Every client will say that they can spend unlimited money for absolute results.
[03:03] Check out the book Win Without Pitching. Lees meer[03:28] If you guarantee results, they may be willing to pay more for you than a competitor.
[03:50] Offer three pricing options.
[04:03] Charged based on value.
[04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business.
[04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue.
[04:46] That’s it for today!
[04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Are Masterminds Really Worth It? | Ep. #1101
6 augustus 2019 · 8 min
In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: If Masterminds are Worth It
[00:33] A Mastermind group is a discussion session centered around a specific topic, industry, or purpose.
[01:15] You can have one with as little as 5 people.
[01:48] The groups can also get as large as a couple hundred people.
[02:05] Some groups make a profit and others are free.
[02:33] In India, the groups are very costly.
[03:10] Spending $10,000/year is worth it to Eric, because Masterminds helped save his business.
[03:40] If it doesn’t work out, you probably picked the wrong Mastermind.
[04:14] Ideally, other group members should be on your level or higher.
[04:30] You don’t want someone to be just starting out, because they won’t help you.
[04:54] That’s it for today!
[05:02] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What’s the Best Way to Learn Marketing When You Don’t Have Your Own Site | Ep. #1100
5 augustus 2019 · 6 min
In episode #1100, we discuss the best way to market, when you don’t have a website.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website
[00:33] Neil didn’t always have a website, so he built a Wordpress site.
[00:38] The best place to learn about Wordpress is at WP Beginner.
[01:05] You can intern, volunteer, read blogs, etc. to learn how to build a site, but the best way is to learn by doing.
[02:10] We’ve talked about where to learn marketing before.
[02:45] If you work for free, it’s a way to learn.
[03:10] However, when you pay someone, people are more motivated.
[03:23] That’s it for today!
[03:27] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Often Does Digital Marketing Really Change? | Ep. #1099
4 augustus 2019 · 7 min
In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: How Often Digital Marketing Changes
[00:50] When we include the year on things, it helps with click-throughs.
[00:59] Every time you change the year, your clicks increase.
[01:30] Marketing can change drastically because of algorithm updates.
[02:00] When we create videos and podcasts, the advice changes as the algorithms change.
[02:15] We’ve been recording for 3 years, so our new advice becomes contradictory.
[02:54] Google made 13,000 changes to the algorithm in one year.
[03:20] Digital marketing changes on a daily basis.
[03:30] Always test and tweak in order to stay up-to-date.
[03:33] That’s it for today!
[03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Respond to Poor Reviews | Ep. #1098
3 augustus 2019 · 8 min
In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: How to Respond to Poor Reviews
[01:00] The first thing you should do is see why you are getting poor reviews.
[01:10] Then tell people how you are tackling the problem.
[02:38] Eric’s business has a three-star review on Glassdoor.
[02:56] He thinks they gave a thoughtful answer to the comment.
[04:05] Eric and Neil don’t tend to give businesses bad reviews.
[04:22] They prefer to deal with it in person or in a personal fashion.
[04:56] That’s it for today!
[05:05] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Does Rich Anchor Text Still Matter? | Ep. # 1097
2 augustus 2019 · 7 min
In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s Topic: Does Rich Anchor Text Still Matter?
[00:57] Neil recently made a blog post about this.
[01:10] He tried a bunch of link building tactics.
[01:20] He found that anchor text is one of the biggest drivers in rankings.
[01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer.
[02:30] Also remember to build links the “natural” way.
[03:00] Investigate your competitors’ ratios of rich anchor text.
[03:32] That’s it for today!
[03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
When You Should Build Links to a Piece of Content | Ep. #1096
1 augustus 2019 · 6 min
In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link building.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: When You Should Build Links to a Piece of Content
[00:50] If content is ranking well and in striking distance of being top 3, you can use GSC or Ahrefs to help you.
[01:30] If you don’t have domain authority, build your links on the top ten keywords.
[02:22] Ahrefs has a tool that will help you see how many back links you would need to build.
[03:00] If you have a big budget, but no domain authority, it would be wise to start building links.
[03:13] That’s it for today!
[03:20] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
When Should You Upgrade A Piece of Content? | Ep. #1095
31 juli 2019 · 8 min
In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: When You Should Upgrade a Piece of Content
[00:57] Upgrading means making your content better.
[01:10] Better can mean more thorough or more relevant.
[01:45] Using SEMRush, you can look at the top pages and see their stats.
[02:31] You can upgrade manually.
[02:50] Let us know what your roadblocks are to upgrading your content.
[03:30] Within 30 days of upgrading, you should see results.
[03:45] Look at the head terms for which you rank and weave the long-form versions into the content.
[04:41] That’s it for today!
[04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Difference Between Strategies and Tactics | Ep. # 1094
30 juli 2019 · 7 min
In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Difference Between Strategies and Tactics
[00:45] Strategies are overarching concepts.
[01:05] A tactic is a method of operation.
[02:01] Tactics are what help you achieve your strategy.
[03:18] Focus on one strategy at a time.
[03:42] A great tactic is spending 50% of your time updating old content.
[04:17] That’s it for today!
[04:48] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Genius of Superhuman’s Marketing | Ep. #1093
29 juli 2019 · 10 min
In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Genius of Super-Human’s Marketing
[00:38] Superhuman is an email client that helps you reach inbox-zero.
[01:09] They raised $33 Million to build an email product.
[01:34] They built a product that just works.
[02:08] They created a wait list to generate further interest.
[02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.
[02:50] Some think they are exaggerating their waiting list size.
[03:50] Eric pays for Superhuman and he loves it.
[04:17] He feels it helps him work quickly.
[05:15] The question is whether $30 is worth saving 2 hours per month.
[06:55] Often times, you have to fail before you succeed.
[07:19] That’s it for today!
[07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Where Our Live Events Are Going From Here | Ep. #1092
28 juli 2019 · 7 min
In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events.
TIME-STAMPED SHOW NOTES:
[00:52] Today’s Topic: Where Our Live Events are Going From Here
[01:05] Our Marketing School Intensives are going to happen once per month.
[01:15] We are going to test out the process to see how it goes.
[01:24] Our goal is to help people improve and grow their businesses.
[02:38] We want to do these events the way we think they should be done.
[02:51] We wanted to take the best parts of other live events and turn it into one event.
[03:10] These events are for growth-oriented, open-minded people.
[04:10] If what you’re doing works, do more of it.
[04:28] That’s it for today!
[04:35] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091
27 juli 2019 · 38 min
In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.
TIME-STAMPED SHOW NOTES:
[00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success
[01:20] You should focus on traffic before you focus on conversions.
[01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter!
[03:10] People don’t create content for all stages of the funnel, which they absolutely should.
[05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel.
[06:10] Top marketers measure content at a topic level.
[09:40] It’s important to do keyword research.
[11:45] It’s important to have a good relationship with sales.
[12:00] You need to have a strong common language between marketing and sales.
[13:45] You need to set up an SLA.
[15:40] It’s possible to extrapolate future success from current sales metrics.
[17:40] It’s important to leverage good reviews.
[18:00] HubSpot does a good job at being transparent.
[18:25] Marketers need to have more say in packaging and design.
[18:40] RxBar is a great example of transparent packaging.
[21:00] There are not enough marketers that create and build strong personal brands.
[21:27] The most important part of branding, is that you need to have a unique viewpoint.
[22:35] Marketers must be willing to exist in the public eye.
[24:34] Creating content is important to building your brand.
[27:45] Beat your competitors at their own game.
[29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience.
[31:15] Make sure to wrap your links, so you get more conversions.
[31:30] If you’re scheduling a lot of content, you need to check when your audience is online.
[33:05] Email Ryan if you want further content from him and his company.
[33:32] That’s it for today!
[33:41] We are going to take applicati… Lees meer -
Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090
26 juli 2019 · 35 min
In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event.
Tune in to hear them discuss Yaniv’s method for success.
TIME-STAMPED SHOW NOTES:
[00:52] Today’s Topic: A Conversation with Yaniv from Nextiva
[01:30] Nextiva’s core product is business phone service.
[01:50] They have a team of over a thousand people and compete with large companies all over the world.
[02:06] They are making over $170 Million in annual revenue.
[04:26] Affiliates are a big part of their business.
[05:41] It’s a great way to put content out on high-domain-authority sites.
[06:08] Being relentless is the thing that made Nextiva the success that it is.
[07:50] When hiring, Yaniv focuses on three principles.
[07:55] Hire people who are great at what they do.
[08:26] Surround yourself with “doers”.
[09:12] Don’t hire assholes.
[10:02] Disney used to test people before the interview even began.
[13:15] Nextiva launches products fairly often.
[13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day.
[14:45] Gaetano DiNardi has mastered the art of engaging, viral posts.
[15:40] Monthly, Nextiva spends half a million dollars on Ad Words.
[16:11] Yaniv encourages the use of exit pop-ups.
[19:33] The top complaint most employees have is poor communication.
[20:01] So, Nextiva set out to fix that problem.
[20:46] They realized people hate emails and reading, so they created a weekly video update.
[23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors.
[24:22] Cameo is the best new tool that Yaniv has added to his workflow.
[28:32] Yaniv does all his work on his iPad Pro.
[30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers.
[30:38] He finds LinkedIn to be a great resource for articles and insights.
[31:10] That’s it for today!
[31:16] We are going to take applications for live intensive sessions. Just go … Lees meer -
How to Market in a Recession | Ep. #1089
25 juli 2019 · 12 min
In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.
Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.
TIME-STAMPED SHOW NOTES:
[00:52] Today’s Topic: Marketing School Live Q & A Part V
[01:00] What impact will the recession have on CPA’s and the start-up world?
[01:12] Paid media is getting more and more expensive.
[01:27] If the costs go up, eventually, the ROI and costs will break even.
[02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line.
[02:45] What are the most important metrics or KPI’s when it comes to marketing?
[03:41] If you can build up a big enough brand, you can create demand with consumers.
[04:45] What is Eric playing right now?
[04:47] Eric is playing Fortnite and often plays Smash Brothers with his team.
[05:10] Segment is encroaching on Hull’s space, but Hull still does it better.
[05:45] Is there any other service besides HubSpot?
[05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot.
[06:15] If you tell a company what isn’t working, they will often work to improve their product or service.
[06:45] Voice search is going to continue to grow.
[07:25] No one has created a way for a consumer to ask a question and make a purchase.
[08:49] That’s it for today!
[08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.