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1. What Will Digital Marketing Look Like in 20 Years? | Ep. #1088

   24 juli 2019 · 12 min

   Afspelen
   In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June.
   Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road.
   TIME-STAMPED SHOW NOTES:
   [00:52] Today’s Topic: Marketing School Live Q & A Part IV
   [00:56] What is the quickest and most efficient way to do link building on a budget?
   [01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you.
   [02:12] Whatever industry you’re in, there are tools there to help you.
   [02:50] What is the endgame for Eric and Neil?
   [03:00] What is the impact of digital marketing 20 years down the road?
   [03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family.
   [04:05] Neil doesn’t feel that he needs to make a lot of money.
   [06:22] Eric is happy with his position in life, as well.
   [06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices.
   [07:40] Your smart kitchen appliances could potentially make recommendations.
   [08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections.
   [08:47] That’s it for today!
   [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
   Leave some feedback:
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   Did you enjoy this episode? If so, please leave a short review.
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2. Will Publishing a Book Help You With Marketing? | Ep. #1087

   23 juli 2019 · 14 min

   Afspelen
   In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.
   Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!
   TIME-STAMPED SHOW NOTES:
   [00:52] Today’s Topic: Marketing School Live Q & A Part III
   [01:03] Are SEO techniques different in different countries?
   [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.
   [01:50] Are books good marketing and branding tools?
   [02:00] The economics of publishing weren’t great for Neil.
   [03:00] Neil felt his publisher was unecessarily pushy.
   [04:02] Eric had a different goal than Neil did, when publishing his book.
   [04:25] Being able to leverage an audience is a powerful outcome.
   [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon.
   [07:05] Why do Eric and Neil like Intercom best?
   [07:20] Intercom has greater functionality than MobileMonkey and ManyChat.
   [08:25] The biggest threat to the agency model is automation.
   [09:15] Incentive models are misaligned.
   [09:30] When they pay for performance, the incentives are much more aligned.
   [10:29] That’s it for today!
   [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
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3. Should You Start a Mastermind Group? | Ep. #1086

   22 juli 2019 · 12 min

   Afspelen
   In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June.
   Tune in to hear us discuss the use and creation of Mastermind groups.
   TIME-STAMPED SHOW NOTES:
   [00:54] Today’s Topic: Marketing School Live Q & A Part II
   [01:50] What are good tips for putting together a Mastermind group?
   [02:10] What is your motivation for putting together a group in the first place?
   [03:15] Eric’s group meets every six months.
   [03:30] Before that, he had monthly dinners, but he didn’t curate the attendees as well as he should have.
   [03:54] Look at this template for Mastermind groups: Mastermind Talks.
   [04:25] You want to facilitate a bond between members.
   [04:55] You can always join a Mastermind, but creating your own can prove useful if you have your own business thesis.
   [05:25] Try to create a group where you surround yourself with people you would want to see all the time.
   [05:58] Neil found this was better, because meetings weren’t as conducive as frequent check-in’s were.
   [06:40] Hanging out with like-minded people will help you achieve your goals.
   [07:45] A lot of Neil’s friends aren’t in his industry, but they are similarly driven.
   [08:40] That’s it for today!
   [08:55] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
   Leave some feedback:
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4. How Do You Grow a Podcast Audience? | Ep. #1085

   21 juli 2019 · 14 min

   Afspelen
   In episode #1085, we present a segment of the Q & A from our Marketing School Live event.
   Tune in to hear some insightful questions from the conference attendees.
   TIME-STAMPED SHOW NOTES:
   [00:54] Today’s Topic: Marketing School Live Q & A
   [01:40] What worked for us was doing a daily podcast.
   [02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue.
   [02:38] Create a mobile exit pop-up to convince people to subscribe.
   [02:54] Pay bloggers with a similar audience to write a post about your show.
   [03:07] As people to rate, review, and subscribe.
   [04:25] We got our start after we finally had a face-to-face meeting at a Taco Bell.
   [07:00] The idea for workshops came from Mastermind groups of which we have been a part.
   [09:45] Reaching out to influencers for back links can be effective, but it’s not a sure thing.
   [10:10] That’s it for today!
   [10:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
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5. The Future of Digital Marketing According to Neil Patel | Ep. #1084

   20 juli 2019 · 41 min

   Afspelen
   Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA.
   Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.
   TIME-STAMPED SHOW NOTES:
   [00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel
   [01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.
   [02:40] I see every single side of marketing.
   [03:20] There are at least a billion blogs on the Internet.
   [03:30] Do we honestly need this many blogs?
   [04:15] All companies are leveraging digital marketing.
   [06:22] We are all worried about another recession.
   [06:32] However, during the last recession, Google’s revenue went up.
   [07:32] Marketing is going omni-channel.
   [07:47] Google has the majority of the revenue, with Facebook a close second.
   [10:06] In general, social shares are declining.
   [10:25] Google doesn’t penalize for duplicate content.
   [12:25] If you don’t keep updating your content, you won’t maintain your rankings.
   [14:11] Conversion rate optimization is not sexy, but it’s effective.
   [14:35] It’s the smallest investment with the biggest ROI.
   [17:09] There are so many tools to use to compare your competitors stats with your own.
   [19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow.
   [24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well.
   [24:40] For visibility and omni-channel marketing, always use the Rule of Seven.
   [27:01] Email and push notifications are still a great way to market.
   [30:00] The more you focus on conversions, the better off you will be.
   [30:14] Conventional CRO tactics won’t work anymore.
   [32:55] Personalized messaging is a great tactic.
   [33:12] Chat is responsible for 28% of Neil’s sales.
   [36:15] Anything you do in marketing and business should be researched and tested.
   [37:12] That’s it for today!
   [37:26] We are going to take applications f… Lees meer

6. 7 Proven Marketing Hacks That Work Really Well | Ep. #1083

   19 juli 2019 · 35 min

   Afspelen
   Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.
   TIME-STAMPED SHOW NOTES:
   [00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well
   [02:00] People get on the paid ads hamster wheel too often.
   [02:15] People also get stuck paying people for bad content.
   [02:55] Content MVP’s.
   [03:45] Top-performing content is often around 2000 words.
   [04:28] People forget about links.
   [06:07] Problogger is a great place to hire good writers.
   [07:30] HubSpot hires people just to update content.
   [09:33] Zero-click searches.
   [10:16] Eric and Neil do content sprouting.
   [10:30] Spin content out into different formats.
   [13:15] Improving metadata is important.
   [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest.
   [18:32] Customer data platforms.
   [18:45] These are fairly new.
   [19:06] The hot thing right now is personalization and Hole.io allows you to do this.
   [22:41] Doing the right things at the right time is important in terms of sales.
   [25:15] Chatbots.
   [27:22] Intercom helps combine chat and email to make your marketing stronger.
   [28:20] AI for ads.
   [28:28] Pattern89 is AI for digital ads.
   [30:00] As long as you make time to do all of these things, you will succeed.
   [30:15] Consistency is key.
   [31:17] That’s it for today!
   [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review. Lees meer

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7. How To Design Your Thinking For Unstoppable Growth | Ep. #1082

   18 juli 2019 · 44 min

   Afspelen
   In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth. Tune in to hear all about what Syed does and how he runs his business.
   TIME-STAMPED SHOW NOTES:
   [00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth
   [01:15] Syed’s company creates Wordpress plugins.
   [02:34] They have over 9 Million websites using their software.
   [04:31] Syed tries to be consistent and do the simple stuff that delivers over time.
   [05:15] Syed has personal health goals, because he gained a good deal of weight.
   [05:40] He applied a similar principle here and did the simplest things with consistency.
   [07:58] An external success gap is the gap between what the product does and what the customers use the product for.
   [10:00] An internal success gap is what your product does and what the user thinks it should do.
   [10:10] Sometimes, there are things that the product can do, but doesn’t yet, because the company hasn’t anticipated all of the users’ needs.
   [10:43] Affiliate marketing is having a commision-only sales team.
   [13:05] If someone is ranking for the best article on marketing, you can reach out to them to try out your product.
   [17:32] Syed got his first customers through his blog that already had a big following.
   [17:41] He also used influencer marketing.
   [19:01] Content marketing is still key to success and Syed leverages this to attract more customers.
   [21:56] Syed has in-house writers, because he needs people with a certain level of expertise.
   [24:45] Publish Press is a great tool for tracking content.
   [27:05] Wordpress powers 34% of the web.
   [27:30] Syed sees it as the operating system of the web.
   [29:15] Hiring the right people has helped Syed, as is having a physical planner and blocking off his Fridays.
   [34:56] Syed found that building relationships (strategic partnerships) with other companies has proven successful.
   [37:40] Streaks… Lees meer

8. Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

   17 juli 2019 · 39 min

   Afspelen
   In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.
   TIME-STAMPED SHOW NOTES:
   [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
   [02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
   [02:47] Larry started WordStream in 2008 out of a bakery he frequented.
   [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
   [03:20] He sold the business one year ago.
   [04:22] Facebook is getting in trouble for questionable live streams and censorship.
   [04:55] The future of Facebook is private groups and messaging.
   [06:22] Live chats are a core growth marketing area on which to focus.
   [08:40] Anything you can do with email marketing, you can do with messaging.
   [11:35] Use a chatbot builder like MobileMonkey. Lees meer

   [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
   [15:10] This helps improve conversions.
   [17:25] In order to improve experiences, you would want to create content around questions people have.
   [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
   [19:47] No matter what you’re selling, try to take people on a conversational journey.
   [22:30] It’s never been easier to grow your email subscriber list.
   [23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
   [23:40] A Comment Guard is a strategy for baiting users into messaging your company.
   [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
   [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
   [30:44] After someone becomes a Messenger contact, you can …

9. Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080

   16 juli 2019 · 10 min

   Afspelen
   In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate
   [00:51] As the day proceeded, Eric realized they could have charged for the event.
   [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference.
   [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees.
   [02:52] Neil disagrees with Eric’s assessment.
   [03:10] Neil prefers to give away information for free.
   [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs.
   [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge.
   [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it.
   [04:45] We are providing value and those surveyed said they would pay for another event.
   [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective.
   [05:50] Tweet at Eric to give us your thoughts!
   [06:50] That’s it for today!
   [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
   Leave some feedback:
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10. 7 Mistakes We Made From Our First Conference | Ep. #1079

    15 juli 2019 · 8 min

    Afspelen
    In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference
    [00:35] Check out the Marketing School Live videos we posted online!
    [00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication.
    [01:30] Another mistake was that the food was amazing, but there were no vegetarian options.
    [01:57] We didn’t have an emcee.
    [02:45] Not charging for tickets hurt us a little bit.
    [03:00] There wasn’t an easy way to digest and download all the information we shared.
    [04:22] Eric underestimated the amount of work it would take to get butts in seats.
    [04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up.
    [04:54] Last minute, they had a bunch of open seats that they needed to fill.
    [05:21] That’s it for today!
    [05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
    Leave some feedback:
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11. How to Throw A Successful Live Event | Ep. #1078

    14 juli 2019 · 9 min

    Afspelen
    In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Throw A Successful Live Event
    [01:07] For our first event, it went well.
    [02:17] Everything was laid out for us at the venue.
    [02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event.
    [03:00] We had speakers come in from all over the States.
    [04:30] Eric bartered with his friend to bring a food truck to the live event in exchange for two months of free services.
    [05:10] We prepared for about six months to put on this live event.
    [06:08] That’s it for today!
    [06:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
    Leave some feedback:
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    Did you enjoy this episode? If so, please leave a short review.
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12. How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077

    13 juli 2019 · 9 min

    Afspelen
    In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools
    [00:38] Examples of such tools include: UberSuggest and SEMRush.
    [01:20] When it comes to these tools, it’s hard to compare them.
    [01:35] You should use these tools to see how you stack up to your competitors.
    [01:50] Always use the same tool for comparisons, so that the data will be similar.[02:50] When looking at these types of tools, Eric looks at trends.
    [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating.
    [04:40] B2C traffic information tends to be more accurate.
    [05:00] You can rent out pages that rank for certain keywords.
    [05:40] That’s it for today!
    [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
    Leave some feedback:
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13. Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076

    12 juli 2019 · 8 min

    Afspelen
    In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update
    [00:45] The June update wasn’t named anything specific.
    [00:50] It was a core update and people lost a lot of keyword rankings.
    [01:30] Eric found that even though he lost keywords, the keywords for which they already ranked, got better.
    [02:40] There’s no clear trend, as it seems like a wash.
    [03:05] Look at the sites and pages that are ranking in the top ten and learn from what they are doing.
    [04:25] When these updates happen, it can be a crapshoot.
    [04:45] Updating content helps you maintain your rankings. [04:50] That’s it for today!
    [04:59] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
    Leave some feedback:
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14. How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075

    11 juli 2019 · 8 min

    Afspelen
    In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends
    [00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs).
    [01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people he follows.
    [01:42] Just because something is trending, doesn’t mean it is necessarily effective.
    [02:05] TikTok, for instance, is popular, but doesn’t have a good ROI.
    [02:12] Neil likes to see what the trends are and then searches for case studies around them.
    [03:05] This research helps him determine what to focus on in the future.
    [04:15] Mastermind groups created for this purpose has proven a helpful way to discuss and dissect marketing trends.
    [04:58] That’s it for today!
    [05:10] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
    Leave some feedback:
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15. Here’s My Favorite Social Network That You Aren’t Using | Ep. #1074

    10 juli 2019 · 6 min

    Afspelen
    In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using
    [00:40] Neil loves Reddit and thinks not enough people are using it.
    [01:03] Also, their ads are dirt cheap.
    [01:30] Discord is another option that Eric likes.
    [02:40] Neil hasn’t used it himself, as he is not into gaming and music.
    [03:07] That’s it for today!
    [03:17] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
    Leave some feedback:
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16. How to Effortlessly Create Amazing Content | Ep. #1073

    9 juli 2019 · 7 min

    Afspelen
    In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Effortlessly Create Amazing Content
    [01:00] Our format is unique and we enjoy making this podcast.
    [02:01] You don’t have to plan out your content word for word.
    [03:10] If you’re not enjoying it, creating content becomes hard.
    [04:05] Timothy Sykes creates great content that helps him make money.
    [04:20] That’s it for today.
    [04:31] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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17. How to Collaborate with Influencers | Ep. #1072

    8 juli 2019 · 7 min

    Afspelen
    In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Collaborate with Influencers
    [00:35] Influencers have a lot of power.
    [01:00] As long as you pick someone relevant to your product, a collaboration could only help.
    [02:32] Eric had Kevin from the office make a video for his company using the Cameo app.
    [03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products.
    [04:15] Make sure you collaborate with people in your niche.
    [04:22] That’s it for today!
    [04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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18. 7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071

    7 juli 2019 · 9 min

    Afspelen
    In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends
    [00:33] 1: Intercom. Lees meer

    [00:45] Intercom has expanded their products and features.
    [01:29] 2: Paid advertising.
    [01:45] Remarket people with a video when they don’t convert from the original ad.
    [02:31] 3: Hull

    [02:37] Customer data platforms like Hull help you target the right customers.
    [03:15] 4: Gong.
    [03:25] Gong helps record and analyze sales calls.
    [03:56] 5: Product-led growth.
    [04:22] Offering useful tools for free will help you provide value and increase conversions.
    [04:45] 6: Security.
    [04:57] Emphasizing increased site security often increases conversions, because people are worried about security.
    [05:43] 7: Run tests.
    [06:20] Offer free trials and other options based on ideas from Redpoint.
    [06:35] That’s it for today!
    [06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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19. Are Joint Webinars Really Worth It? | Ep. #1070

    6 juli 2019 · 7 min

    Afspelen
    In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Are Joint Webinars Really Worth It?
    [01:00] We’ve both done them in the past.
    [01:10] In doing them, you are sharing lists and contacts.
    [01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue.
    [02:10] When doing a joint webinar, a person may only share as many leads as another gives.
    [02:40] You need to have a team ready to follow up on those leads.
    [03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads.
    [03:50] Find someone whose customers would want your product.
    [04:05] That’s it for today!
    [04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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20. How to Recover Your Rankings After a Google Update | Ep. #1069

    5 juli 2019 · 7 min

    Afspelen
    In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update
    [00:45] Google updated recently, so you may have noticed a change.
    [01:00] When your traffic goes down, find the pages that suffered and update the content.
    [01:30] Google likes fresh content.
    [02:20] Make sure the quality of content remains high.
    [02:40] Neil has three full-timers whose sole job is to update content.
    [03:06] He spends $15,000-20,000/month on updating content.
    [03:51] That’s it for today!
    [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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21. Is It Really Worth Building a Personal Brand? | Ep. #1068

    4 juli 2019 · 9 min

    Afspelen
    In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Is It Really Worth Building a Personal Brand?
    [00:40] Happy Fourth of July to our American listeners!
    [01:00] Ramit Sethi has built a personal brand around finance.
    [01:15] He sells a lot of online courses and has published a book.
    [02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not.
    [03:50] If you are trying to build a lifestyle business, personal branding is key.
    [04:25] If you want to get into “big business” personal branding isn’t as important.
    [06:01] That’s it for today!
    [06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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22. 7 Examples of World Class Content That Stand Out From The Rest | Ep. #1067

    3 juli 2019 · 9 min

    Afspelen
    In episode #1067, we discuss 7 examples of world class content that stands out of the rest. Tune in to hear what makes this content stand out.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest
    [00:51] 1: Mary Meeker’s Internet Trends Report. Lees meer

    [01:20] She covers things we wouldn’t have thought of.
    [01:45] 2: Animagraffs.
    [01:55] They create great infographics.
    [02:05] 3: HotPod News.

    [02:55] 4: Backlinko.
    [03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out.
    [03:51] 5: A16Z Podcast.
    [04:11] Their job is to identify trends.
    [04:20] 6: Gary Vaynerchuck.
    [05:08] 7: AngelList.
    [05:25] The creator of AngelList has a great podcast and is also a great guest.
    [06:02] That’s it for today!
    [06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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23. How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066

    2 juli 2019 · 9 min

    Afspelen
    In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer
    [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay.
    [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service.
    [02:10] Check out Redpoint to read more about this.
    [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone.
    [03:00] Find out what made people pay for the service.
    [04:00] 37% of people do 30 day free trials.
    [04:08] 13% of people do the 7 day free trials.
    [04:12] 3% of people do the 21 day free trials.
    [04:25] At Clickflow, they are considering basing the free trial on usage instead of time.
    [05:20] Companies like Slack have higher rates for their free trials. It really varies.
    [05:40] Run tests and figure out what works for your company.
    [05:44] That’s it for today!
    [05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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24. Is Google Taking All of The Search Traffic? | Ep. #1065

    1 juli 2019 · 8 min

    Afspelen
    In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Is Google Taking All of The Search Traffic?
    [00:45] 48.96% of Google queries were solved this year.
    [01:40] Google is taking away clicks to websites, by putting the answer on the results page.
    [02:10] THey’re not evil, just doing what is in their best interest.
    [03:35] You Have to leverage all the channels available to you.
    [04:15] Optimizing search results is the future.
    [05:00] Check out jumpshot. Lees meer

    [05:03] That’s all for today!
    [05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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25. Relying On SEO Alone Is Dangerous. Here's What To Do Next | Ep. #1064

    30 juni 2019 · 8 min

    Afspelen
    In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next
    [00:40] SEO is a great traffic source.
    [01:05] You can’t rely on it, because of algorithm updates.
    [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years.
    [03:45] Try Rev to transcribe podcasts and videos.
    [05:00] Nowadays, you can’t just rely on SEO for one channel.
    [05:12] That’s it for today!
    [05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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26. Video Reach is Dying- Here’s What You Need to Do | Ep. #1063

    29 juni 2019 · 7 min

    Afspelen
    In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do
    [00:45] It’s getting harder and harder to get reach with video.
    [01:35] You can’t just ask for comments anymore.
    [02:35] It’s important to collaborate with someone who can get you more reach.
    [03:50] Try simulcasting your videos.
    [04:03] That’s it for today!
    [04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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27. How to Get Away From The Paid Advertising Crack Pipe | Ep. #1062

    28 juni 2019 · 8 min

    Afspelen
    In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe
    [00:40] Paid ads are something many people do.
    [01:33] The costs per click continue to increase.
    [01:45] Eventually, it won’t be worth the cost.
    [03:15] Consider taking data from Facebook ads.
    [04:00] Find ways to collaborate with people who have similar audiences.
    [04:22] The omni-channel approach is important.
    [05:06] Overstock does a lot of paid ads.
    [05:22] You can make money by getting customers to re-purchase products.
    [05:26] That’s it for today!
    [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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28. Freemium VS Free Trial Which One Should You Offer? | Ep. #1061

    27 juni 2019 · 9 min

    Afspelen
    In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer?
    [00:45] Freemium allows you to use the product for free with locked features.
    [01:30] Hubspot switched from a free trial to freemium.
    [02:00] Typically, trials give you access to all features, but for a limited time.
    [03:00] Spotify is a good example of freemium.
    [03:20] It comes with ads, but if you love it, you can pay for more features and no ads.
    [04:45] Freemium is a good way to generate more traffic.
    [06:18] Only 2-3% of freemium users convert.
    [06:34] That’s it for today!
    [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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29. Tim Ferriss podcast goes ad free: Our thoughts. | Ep. #1060

    26 juni 2019 · 9 min

    Afspelen
    In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts.
    [01:15] He may get 3 Million downloads a month.
    [01:25] If he charges $100 CPM, he can make $3.6 Million per year.
    [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads.
    [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter.
    [04:15] Tim is experimenting with this method.
    [04:30] This is just another monetization model that he is trying out.
    [05:15] At six months, if it is going well, this may be a method to copy.
    [05:35] Let people who can afford to experiment, do so in your place.
    [06:29] That’s it for today!
    [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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30. How to Create a B2B Marketing Funnel | Ep. #1059

    25 juni 2019 · 9 min

    Afspelen
    In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Create a B2B Marketing Funnel
    [01:02] B2B funnels are different.
    [01:40] At Single Grain, they have a B2B funnel: they do it through content.
    [02:15] After listening to the podcast, people may become interested in Single Grain.
    [02:30] The mid-funnel may be an e-book.
    [02:45] Then you want to get them to a live event.
    [03:46] Quizzes are great, as well.
    [04:00] There are so many steps to a B2B funnel.
    [04:25] Once you have a qualified lead, have them book a call.
    [05:25] Always drive people to a great landing page that offers something.
    [06:00] That’s it for today!
    [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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31. How This Library Will Make Your Facebook Ads Perform Better | Ep. #1058

    24 juni 2019 · 9 min

    Afspelen
    In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better
    [00:40] Facebook’s ad library is where you can see all the ads running on Facebook.
    [01:10] Facebook is trying to be more transparent, which is why they created the ad library.
    [01:42] Eric can see what a Trump PAC spend on ads.
    [01:57] Make sure to click “See Ad Details”, which will break down the stats for you.
    [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad!
    [04:30] There are so many great ideas you can find by looking at successful ads.
    [05:15] Make sure to check the stats of the ads.
    [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel.
    [05:59] That’s it for today!
    [06:05] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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32. How to Find Incredible Ad Examples | Ep. #1057

    23 juni 2019 · 7 min

    Afspelen
    In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Find Incredible Ad Examples
    [00:40] Advertising is expensive and competitive.
    [00:55] When you learn from other’s examples, you can see what works and how.
    [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc.
    [02:25] Look at the landing pages, as well.
    [02:45] Land-Book is a great place to find landing page examples.
    [02:58] AdBeat is another great resource.
    [03:43] That’s it for today!
    [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.
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33. What to Expect From Marketing School Live (Our Live Event!) | Ep. #1056

    22 juni 2019 · 10 min

    Afspelen
    In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!)
    [00:35] The event is June 20th!
    [00:40] There is a pre-event gathering on the Friday before.
    [01:10] There will be awesome fresh content at the event itself.
    [02:10] We will be there networking; it’s not a pitch-fest.
    [02:22] We are going to have mushroom coffee.
    [02:44] We will be recording a live version of marketing school.
    [03:30] We’ll also have some great speakers.
    [04:20] Syed from WP Beginner will be there.
    [05:21] The livestream will be free, but the recording will be available paid at a later date.
    [05:45] We look forward to seeing you all there!
    [06:25] Stay tuned for a secret announcement!
    [06:30] That’s it for today!
    [06:34] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.
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34. My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055

    21 juni 2019 · 7 min

    Afspelen
    In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using)
    [00:35] Cohorts is the new report.
    [00:45] It’s in beta right now.
    [00:55] It tracks how many people re-visit your site.
    [01:05] If people don’t re-visit, you can’t convert.
    [01:35] Don’t just focus on first-time traffic, but rather repeat traffic.
    [02:40] Cohorts will help you figure out how to get repeat traffic.
    [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.
    [03:57] That’s it for today.
    [04:00] Check out cohort!
    [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.
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35. The Biggest Mistake You’ll Ever Make in Business | Ep. #1054

    20 juni 2019 · 7 min

    Afspelen
    In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business
    [00:36] Eric’s mistake was always switching up his methods and never following through on one thing.
    [01:50] Neil’s mistake was exactly the same.
    [02:05] Stay focused on one business and one main project.
    [03:10] Focus is important. Always double down on what works.
    [03:21] Focus is about saying “no” to things.
    [03:42] That’s it for today!
    [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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36. Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) | Ep. #1053

    19 juni 2019 · 7 min

    Afspelen
    In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones)
    [00:45] There are three main types of meta tags.
    [00:52] Meta keywords are useless.
    [01:25] When you spend a dollar on advertising, 80 cents goes to the headline.
    [01:50] Google “how to create magnetic headlines” and there are also headline generators.
    [02:40] You can always run tests using ClickFlow.
    [04:00] Title is a direct SEO factor.
    [04:15] That’s it for today!
    [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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37. Should You Put Ads On Your Site? | Ep. #1052

    18 juni 2019 · 6 min

    Afspelen
    In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Should You Put Ads On Your Site?
    [00:35] We’ve talked about this in the past.
    [00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making.
    [01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service.
    [01:45] Eric thinks it’s lazy to put ads on your site.
    [02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest.
    [03:00] Sometimes, you can’t even control which ads are placed on your site.
    [03:22] That’s it for today!
    [03:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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38. How to Rank Higher Than Wikipedia | Ep. #1051

    17 juni 2019 · 8 min

    Afspelen
    In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Rank Higher Than Wikipedia
    [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete.
    [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top.
    [02:40] Backlinko ranks well, because his posts are high-quality.
    [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them.
    [04:15] Neil recommends updating your content whenever you get traction.
    [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.).
    [05:09] That’s it for today!
    [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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39. How to Make The Most of Internal Linking | Ep. #1050

    16 juni 2019 · 8 min

    Afspelen
    In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Make The Most of Internal Linking
    [00:38] Internal linking tells Google about your site’s other pages.
    [01:06] GSC is a free tool that will show you pages with good internal links.
    [01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data.
    [02:40] The page that gets the most links is typically the homepage.
    [02:55] Link to your most important pages from your homepage.
    [04:05] Neil like sto create detailed guides and link to other relevant posts.
    [04:28] That’s it for today!
    [04:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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40. Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? | Ep. #1049

    15 juni 2019 · 7 min

    Afspelen
    In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean?
    [00:45] Prospects are people who come to your site; all potential customers.
    [01:47] MQL’s are further down the funnel.
    [02:38] An SQL is a lead your sales team has found.
    [03:00] An SQL is probably a decision-maker.
    [03:50] That’s it for today!
    [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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41. 7 Reasons Why Your SEO Is Weak | Ep. #1048

    14 juni 2019 · 8 min

    Afspelen
    In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak
    [00:35] 1: You are not paying attention to your link velocity,
    [01:12] 2: Branding.
    [01:32] 3: Your site is too slow.
    [02:17] 4: Writing content once won’t help your rankings.
    [02:52] 5: You might have over-monetized your site.
    [03:30] 6: User experience.
    [04:22] 7: You might have too many technical issues on your site.
    [05:05] That’s all for today!
    [05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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42. Podcasts Are Appearing in Google SERPs. Here's What You Should Do | Ep. #1047

    13 juni 2019 · 7 min

    Afspelen
    In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do
    [00:35] Google had an IO event where they announced that this would happen.
    [00:55] You can see episodes and play them from the results page.
    [01:11] Google is also helping transcribe podcasts.
    [01:35] This is a sign that podcasting is becoming more popular.
    [02:42] A venture firm did a study on podcasts.
    [02:55] Once you have a podcast, make sure to create a website for it.
    [03:35] Podcasts audiences are different than video audiences.
    [03:55] Don’t expect results from day one.
    [04:04] That’s it for today!
    [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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43. The Hardest SEO Signal to Manipulate | Ep. #1046

    12 juni 2019 · 9 min

    Afspelen
    In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Hardest SEO Signal to Manipulate
    [00:38] Brand signals are the hardest to manipulate.
    [01:18] Brand signals is more likely to increase your traffic.
    [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort.
    [03:12] Dry Bar is a business with great branding and brand signals.
    [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand.
    [05:32] That’s it for today!
    [05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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44. Google's Top 3 Ranking Factors For 2019 | Ep. #1045

    11 juni 2019 · 12 min

    Afspelen
    In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019
    [00:38] Google made their own Mythbusters episode about themselves.
    [01:00] Martin Splitt shared three top SEO factors on which people should focus.
    [01:10] Factor 1: Content creation.
    [01:42] Eric and Neil agree this is important.
    [02:25] When creating content, deliver a good customer experience.
    [02:52] Factor 2: Meta data.
    [03:05] Make sure you have meta tags to describe your content.
    [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks.
    [06:45] Factor 3: Performance.
    [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus.
    [08:04] Brand queries are more important.
    [08:08] That’s it for today!
    [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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45. 3 Tips For Better Subject Lines | Ep. #1044

    10 juni 2019 · 10 min

    Afspelen
    In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 3 Tips For Better Subject Lines
    [00:35] Salesloft has people sending millions of emails out.
    [01:33] Research shows that subject lines with just one word out-perform the average email by 87%.
    [01:50] This casual subject line mimics more casual emails you might receive from friends.
    [03:15] “Hey, Jane” performs better than just “Jane”.
    [04:00] The more “human” the subject line, the better.
    [04:15] Emails need to be under a certain word count to be successful.
    [04:30] Avoid bullet points, as emails with bullet points get lower reply rates.
    [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints.
    [06:20] The more your list engages, the better your open rates, deliverability, etc.
    [06:35] That’s it for today!
    [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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46. How Eric Siu's Marketing His Brand New Startup | Ep. #1043

    9 juni 2019 · 11 min

    Afspelen
    In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup
    [00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests.
    [01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve.
    [01:30] It will help you optimize your content.
    [02:20] Most people can’t afford paid ads.
    [03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses.
    [03:30] He contacts them to ask for feedback on his software, instead of trying to sell it to them.
    [03:55] Then he will try to get them on a call.
    [04:45] If you are collecting emails using Drip, you are tagging people based on their interests.
    [05:05] Oz Content reaches out to people and lets them know they are doing a webinar instead of hard selling them.
    [06:56] Eric reaches out to influencers and others in his space and demos his software.
    [07:15] As these people see results, the good information gets passed on.
    [08:05] If you have a podcast, it also helps to have guests on.
    [08:30] That’s it for today!
    [08:34] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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47. Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either | Ep. #1042

    8 juni 2019 · 8 min

    Afspelen
    In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either
    [00:40] If you start small, you may have to be the CEO at first.
    [00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is.
    [01:30] Focus your time on what you are the best at doing.
    [01:45] Eric doesn’t like being a CEO and it’s not his strong suit.
    [02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would.
    [03:05] Berkshire Hathaway just had their annual meeting.
    [03:20] They don’t invest in tech, but rather focus on what they do know.
    [04:35] For us, it’s too crazy to take on the role of CEO, because of all the other projects we like to focus on.
    [05:07] That’s it for today!
    [05:14] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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48. How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) | Ep. #1041

    7 juni 2019 · 8 min

    Afspelen
    In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This)
    [00:45] Orbit Media wrote a post about this very topic.
    [01:13] If you ranked #1 in Google today, you would be 630 pixels down.
    [01:45] There are more ads now and a lot of other content before your listing.
    [02:00] People why are paying Google will get preferential treatment.
    [02:30] This is why an omni-channel approach is so important.
    [03:45] Building your brand goes a long way to combat this.
    [03:55] In the short term, you should focus on voice search.
    [04:41] You can use remarketing lists for search ads.
    [04:55] You can bid on the keywords that work best for you.
    [05:15] That’s it for today!
    [05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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49. What's New In Ubersuggest? | Ep. #1040

    6 juni 2019 · 9 min

    Afspelen
    In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What's New In Ubersuggest?
    [00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free!
    [01:30] They have a dashboard that helps you see all your info in one place.
    [01:45] Although they stopped showing traffic value.
    [02:38] Ubersuggest makes sure to show backlinks now, as well.
    [03:40] They have a bar chart for the number of keywords for which you rank.
    [03:55] They break down social shares for you.
    [04:15] They encourage leveraging the skyscraper technique by giving you all of this information.
    [04:35] It’s a free tool, so anyone can use it.
    [05:00] Anytime you do keyword research with Ubersuggest, you can see the overall trends of the keyword, graphs, and how difficult it is to rank for that keyword.
    [05:32] Neil copied BuzzSumo and made Content Ideas.
    [06:23] That’s it for today!
    [06:27] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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50. Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? | Ep. #1039

    5 juni 2019 · 10 min

    Afspelen
    In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?
    [00:40] Kim K. charges an average of $300,000-500,000 per post.
    [02:15] You can get hundreds of thousands of followers when you team up with an influencer.
    [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back.
    [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base.
    [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal.
    [05:51] Start with a micro influencer and see how it goes.
    [06:10] Testing is important.
    [06:45] Look at who people follow in your ideal category.
    [06:52] That’s it for today!
    [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
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    NeilPatel.com
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