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How to Promote Your Blog Post on a Tight Budget | Ep. #38
7 september 2016 · 15 min
In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it.
Time Stamped Show Notes: 00:24 – How to promote a blog post
00:43 – In the beginning, 80% of your time should be spent on promotion.
01:00 – Find people who have already shared content 01:15 – Use Buzzsumo and Twitter Lees meer01:50 – Think about how you can stand out.
02:10 – Link out to influencers within the blog post. 02:55 – Link out ten times for every 1000 words.
03:10 – Linking to companies.03:28 – Paid social ads. 03:40 – A huge chunk of funds go to promotion.
04:14 – Drive people to your site using Facebook.
04:29 – Also use Google.04:40 – Figure out how to write amazing headlines 05:00 – Copyblogger Headline Formulas
05:30 – Headlines make a huge difference!
05:45 – Portent Headline Generator06:05 – Build up a group of people that will help promote your content. 06:35 – It will give you the initial boost with your posts.
07:15 – Meeting people at conferences and build relationships. 07:40 – One guy who had a smart strategy reaching out to Eric and Neil.
08:10 – Take a look at Gmail advertising. 08:35 – A lot of targeting options.
08:58 – Two Facebook strategies 09:08 – Boosting posts
09:23 – Buying page likes
09:55 – Not all of your posts will be a hit.
10:23 – Be creative and listen to digital marketers about how to boost posts.11:00 – That’s the end of today’s episode!
3 Key Points: Don’t make crappy infographics.
Contact people who shared the original source of your graphic, and invite them to share your design.
If you use infographics effectively, your site’s rankings will skyrocket.
Resources Mentioned:
Buzzsumo and Twitter – How to find people who have shared certain contentFacebook and Google – Create paid social ads
Copyblogger Headline Formulas – Create effective headlines
Portent Headline Generator – Generate intriguing headlines on any topic…
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How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37
6 september 2016 · 13 min
In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic that drives up traffic on your site.
Time Stamped Show Notes: 00:24 – What goes into creating a viral infographic
00:40 – Links effect Google rankings 00:53 – Take complex info and make it visual, and people will link to it.
01:15 – Your rankings will skyrocket Lees meer01:30 – For Neil, backlinks and traffic have come mostly from infographics.
02:00 – There are a lot of crappy infographics. 02:10 – Start at Visual.ly to see examples of good infographics.
02:40 – Pull out elements that work in those designs.
02:50 – Dribbble is another resource to contact designers.03:17 – The first step is to get good data. 03:28 – Get a researcher off of Upwork to collect and outlined data.
03:45 – Don’t have more than six main points.
04:05 – Flow these points into a story.
04:25 – Publish the blog and get an embed code generator so that people can share your graphic.05:00 – You need to go to Buzzsumo to find a good topic.
05:25 – Upwork is a great way to keep your costs low. 06:08 – Their friend uses 99designs for his infographics.06:30 – How did your infographic go viral? 06:45 – Find data from other sources.
07:00 – See who shared that original data on Ahrefs.
07:20 – Email those people to ask them to share your infographic.
07:52 – Reach out to people that linked to the original article.08:40 – Think about repurposing your infographics 09:00 – It makes it worth the time and money.
09:38 – That’s the end of today’s episode!
3 Key Points: Don’t make crappy infographics.
Contact people who shared the original source of your graphic, and invite them to share your design.
If you use infographics effectively, your site’s rankings will skyrocket.
Resources Mentioned:
Visual.ly and Dribbble – See examples of good designUpwork – Hire researchers and designers
Buzzsumo – Find a good to…
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Best Process to Create Blog Posts that Convert Customers | Ep. #36
5 september 2016 · 14 min
In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make your blog writing not only entertaining or educational but actually capable of converting customers.
Time Stamped Show Notes: 00:24 – How to write amazing blog posts
00:35 – Educate and provide great information, and people will see you as an expert. 00:55 – People will share you and refer friends to you. Lees meer01:15 – The number one way they generate sign-ups for multiple companies.
01:20 – Thomas Tunguz’s Post 01:55 – The effects of content marketing over time
02:05 – It’s like compounding interest.02:34 – You need one thing that stands out. 02:45 – Long-form blog posts backed by data.
03:04 – Not just content for content’s sake.
03:15 – Show something unique and useful.03:29 – eHow is a great example of what you shouldn’t do.
04:12 – WaitButWhy.com 04:25 – Humor and long-form articles with stick figures04:50 – Updating sites over time
05:26 – Write in a conversational tone. 06:18 – Engaging the audience and then going into your topic06:45 – The intro, body, and conclusion 07:20 – End your blog post with a question.
07:45 – Don’t forget your conclusion! People will ready your conclusion first.08:20 – WP blog checklists on WordPress
08:54 – Design Pickle for unlimited new images
09:13 – Stock Unlimited for stock images
09:30 – Hemingwayapp.com 10:04 – Learn how to educate and convert customers.10:28 – Create an actual process.
10:42 – That’s the end of this episode!
3 Key Points: Content marketing will have a compounding effect on your sales.
Structure your article with an intro, body and conclusion.
Use a conversational tone and be unique.
Resources Mentioned:
Thomas Tunguz’s Post – Learn about the very real effects of content marketingWaitButWhy.com – An example of a unique and entertaining blog
WP blog checklists – Stay organized with your writing process…
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Are Marketing Certifications Worth It? | Ep. #35
4 september 2016 · 11 min
In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction, but they will not give you the real experience that you need.
Time Stamped Show Notes: 00:24 – Are marketing certifications worth it? No!
00:45 – Most certifications take very little effort. 01:00 – It teaches you nothing.
01:15 – You need practical experience. Lees meer01:30 – One example of someone on Neil’s team 01:50 – It comes down to experience.
01:58 – Eric tried to get everyone on his team certified, but that didn’t really help anything.
02:35 – You’re better off learning on your own.
03:00 – Prove that you have real world skills.
03:10 – Certification is a starting point. It does not qualify you.
03:30 – Certifications are like college degrees. 03:45 – Neil’s friend who hires kids from Stanford.
04:05 – They are generating zero sales.04:35 – It’s a resume builder, but it won’t help your business.
05:00 – Neil’s first experience with internet marketing as an intern.
05:45 – Internships give you real experience. 06:05 – Look for a free internship first.
06:25 – Employers don’t want to have to hold your hand.07:00 – Don’t waste your time with certifications.
07:55 – That’s the end of this episode!
3 Key Points: Certifications just teach you how to memorize things.
You need to get real, practical experience.
Don’t waste your time with certifications!
Resources Mentioned: N/A
Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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How to Perform a Competitive Analysis | Ep. #34
3 september 2016 · 12 min
In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes.
Time Stamped Show Notes: 00:22 – How you can do a competitive analysis.
00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages. 01:10 – See what you can steal from those pages.
01:45 – An example: Companies using a hub-and-spoke model Lees meer02:40 – The BuiltWith Tool
03:04 – WhatRunsWhere captures your competition’s ads
03:20 –SEMrush tells you the keywords your customers are bidding on.
04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding
05:20 – Moz to compare competitors side by side 05:50 – You can show your team where you are lacking and ultimately drive action.06:30 – Go to NeilPatel.com for his social media analysis tool.
07:35 – Use SimilarWeb to see even more details of your competitors.
08:15 – Don’t do too much at once. 08:25 – Pick one category and compare what you’re doing to your competitors.08:45 – See you tomorrow!
3 Key Points: Make yourself aware of the resources available to you for competitive analyses.
Use competitive analysis to drive your own team to change.
Pick one marketing category at a time to see what your competitors are doing.
Resources Mentioned:
SEMrush, Ahrefs, BuiltWith, WhatRunsWhere, Moz, and SimilarWeb – All valuable resources to help you see what your competitors are doing for their marketing.NeilPatel.com – Access to a social media analysis tool
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.comQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Driving Traffic with Affiliate Marketing | Ep. #33
2 september 2016 · 12 min
In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic.
Time Stamped Show Notes: 00:22 – What is affiliate marketing? 00:30 – Performance marketing. Someone else pushes your product.
01:00 – The seller collects the margin. Lees meer01:35 – There is a risk, but it can be very lucrative.
01:57 – Great opportunity if you don’t want to pay for marketing.
02:20 – Google search for affiliate networks and reach out to them. 02:40 – Release offers.03:30 – Don’t jump the gun! 03:50 – Avoid legal battles and have good quality control.
04:10 – Use CallRail, LeadDyno, HasOffers04:30 – Monitor the ads that affiliates are running. 05:00 – Bad traffic will give you bad reviews.
05:30 – The bigger the affiliate, the better.05:45 – You need a strong website to give them a strong return.
06:10 – Read Affiliate Program Management: An Hour a Day06:30 – If you’re starting out, affiliate marketing is a great way to start out.
07:10 – Learn more online about finding affiliates.
07:35 – Partners aiming for the same thing. 08:20 – Build a relationship.08:45 – Rate and review our podcast!
3 Key Points: Affiliate marketing is a great way to start out!
Make sure that you make smart decisions to avoid legal battles and maintain quality control.
Look at affiliate marketing as a partnership, and foster that relationship.
Resources Mentioned:
CallRail, LeadDyno, HasOffers – Tools to help you with quality control.
Read Affiliate Program Management: An Hour a DayLeave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Effectively Leverage Influencer Marketing | Ep. #32
1 september 2016 · 11 min
In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again. It’s a lot easier than it may seem.
Time Stamped Show Notes: 00:22 – What is influencer marketing? 00:35 – The Beats by Dre example
00:57 – Famous and popular people using products to attract more customers Lees meer01:30 – How can you leverage influencer marketing? 01:45 – Paying models per post.
02:10 – The numbers can be very lucrative for your company.03:00 – One key thing: How loyal is someone’s following? 03:50 – Don’t pick the influencers with the biggest following. Look at their followers’ engagement.
04:25 – Buying ads in bulk packages04:50 – You don’t have to reach out to these influencers on their own. Use Famebit.com.
05:50 – Make sure your influencer is the right fit for your product.
06:25 – Sporadic posts don’t have a big impact. 06:40 – A consistent weekly post will have a bigger impact.07:20 – Using a specific coupon with influencer marketing 07:40 – You can track that ad’s success.
08:00 – See you tomorrow!
3 Key Points: You can leverage influencer marketing to bring in a lot of revenue.
Look at someone’s follower loyalty—not the number of followers.
Consistent posts will have a bigger impact.
Resources Mentioned:
Famebit.com – A great place to start when you are first getting into influencer marketing.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Find a Great Consultant | Ep. #31
31 augustus 2016 · 13 min
In Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and how you can find people with high-quality work for a low price.
Time Stamped Show Notes: 00:22 – How you can find a great consultant.
00:40 – Where can you find them? 00:54 – ProBlogger, AngelList, Hired.com, Crew.co Lees meer01:03 – You need a great process.
01:45 – Go to Upwork.com. 02:00 – Look for people related to the task you need done, and look over their reviews and portfolio.
02:25 – Be specific with what you need done.
02:45 – You will find people who are creative and are a good fit.
03:15 – Find out quickly who’s qualified.03:30 – One of Eric and Neil’s main developers is a contracted worker.
04:36 – Another contracted worker from Growth Everywhere05:05 – Use LinkedIn and search for people that work at your competition. 06:00 – Little to no risk.
06:24 – Force Hiring, from The Sale Acceleration Formula 07:40 – Reach out to people on LinkedIn.
08:10 – Don’t hire people from major cities. 09:15 – Get work done for a lot cheaper.
09:30 – Subscribe to our podcast learn more!
3 Key Points: Use hiring sites to find qualified workers.
Create a process that will help you identify a good fit.
Hire people in small cities, where the cost of living is lower.
Resources Mentioned:
ProBlogger, AngelList, Hired.com, Crew.co, Upwork.com, Growth Everywhere, and LinkedIn – Reliable sites that will help you find great workersThe Sale Acceleration Formula – A sales book that teaches about Force Hiring
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Cut Your Google AdWords Costs | Ep. #30
30 augustus 2016 · 14 min
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and talk about how to cut your Google AdWords costs. Enjoy!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com Lees meerQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Cut Your Facebook Advertising Costs | Ep. #29
29 augustus 2016 · 14 min
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric and Neil discuss how to cut your Facebook advertising costs. Enjoy!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com Lees meerQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Market ANY Product without Funding | Ep. #28
28 augustus 2016 · 13 min
In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime.
Time Stamped Show Notes: 00:22 – How you can market anything with no budget
00:50 – SEO and content: Setting a foundation for your site
01:55 – See what people search for on Quora 02:20 – Look for the most popular questions, and create content
02:40 – You’ll get a lot of search traffic
02:50 – Make sure it’s relevant to your business. Lees meer03:00 – Marketing and sales go hand in hand
03:25 – Reach out to people 03:40 – Use emailhunter.co and LinkedIn03:55 – Layer on Clearbit to find out who is using your website
04:05 – Make sure you are set up to develop a retarget list04:25 – Joining the LinkedIn groups that are related to what you do 04:50 – Don’t just be self-promotional
05:18 – Answering questions on Quora and other sites 05:45 – Your own site is the foundation
06:00 – Try Reddit, Growth Hackers, Inbound.org06:20 – Get on podcasts 06:35 – Getting interviewed can be highly profitable
06:50 – How to use Twitter 07:00 – Find the top keywords in your industry at Buzzsumo
07:25 – Collect an email list from Twitter and send out your article
08:40 – It’s a really effective strategy09:00 – Use social channels like Instagram, Snapchat, and YouTube 09:45 – You will be able to stand out
10:00 – Be sure to subscribe to The Marketing School!
3 Key Points: SEO and your content are the foundation for your site.
Marketing and sales work together.
Use social channels to set yourself apart from your competitors.
Resources Mentioned:
Quora – A site that you can use to see what the popular questions are that people have right now.emailhunter.co and LinkedIn – Tools to find people and build a prospecting list
Clearbit – A tool to help you track who visits your site
Reddit, Growth Hackers, Inbound.org – Sites you can put your content on
Buzzsumo – Find the top keywords in your industry
Twitter, Instagram, Sn…
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The Secret to Collecting More Email Signups | Ep. #27
27 augustus 2016 · 12 min
In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email.
Time Stamped Show Notes: 00:22 – How you can collect more email signups
00:38 – The importance of emails 01:15 – You have more control over your audience Lees meer01:25 – The easy way is to use an exit pop-up 02:00 – Hello Bar is a great place to start
02:25 – You can also use SumoMe02:30 – Adding content upgrades to your posts 03:00 – Drive up your conversion rate
03:10 – Page takeovers 03:25 – Blends in with design and doesn’t look like a pop-up
03:50 – The power of a specific page takeover04:30 – Use eBooks to generate traffic 05:10 – eBooks and partnerships
05:35 – Collect thousands of emails in a short time05:45 – A helpful article on how to get tons of emails
06:33 – Building a product and using it to drive leads
07:15 – Tools are one of the most effective ways to collect emails 07:40 – It’s a way to give people value07:50 – Animated GIFs for page takeovers
08:22 – Join us tomorrow!
3 Key Points: Using an exit pop-up is the easiest way to collect more emails.
Use products to drive leads.
Offer people something a value. That will make them actually want to give you their email.
Resources Mentioned:
ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your siteWayback Machine – How to see what successful sites have done over time
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Neil & Eric's Best Unexpected CRO Wins | Ep. #26
26 augustus 2016 · 11 min
In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results.
Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins
00:39 – Conversion rate optimization: CRO
01:15 – SEO and CRO go hand in hand
01:30 – How Eric made transcripts for videos to boost SEO
02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields
03:00 – Moving products out of the eye frames
03:40 – Using a story format
04:20 – There are a lot of tests you can run 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co Lees meer04:40 – The Wayback Machine
04:58 – Check out Google Search Console 05:10 – Take the keywords from Google and run a test
05:35 – See an increase in traffic after 30 days06:06 – A final test: update posts over and over 06:40 – Updated posts move higher in the rankings
07:15 – Leave us a rating or review! Let us know what you like and what you don’t!
3 Key Points: SEO and CRO go hand in hand.
Use stories to get better results.
Update your posts to move them higher up in the rankings.
Resources Mentioned:
ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your siteWayback Machine – How to see what successful sites have done over time
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Monetize Your Blog | Ep. #25
25 augustus 2016 · 12 min
In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source.
Time Stamped Show Notes: 00:22 – The best ways to monetize your blog
00:35 – Look into affiliate marketing or performance marketing 01:10 – Collect money from sales
01:17 – ClickBank, Commission Junction, Share A Sale, Skimlinks Lees meer01:29 – Avoid ads at all costs 01:50 – You’ll make the least amount of money from ads
02:00 – Generate an email list 02:15 – You can sell your products through your email list
02:35 – Continually market to those people02:45 – The concept of courses 03:00 – People making seven figures a year
03:20 – An example with eBooks and courses03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience.
04:25 – Collect leads 04:45 – Take your blog content and create lead pages
04:55 – How to drive traffic to your lead page05:45 – Monetizing a blog takes time. Think about your value to others first.
06:20 – Don’t push anything until you have a loyal following.
06:50 – Survey your audience to find out what problems they are facing. 07:10 – Work to solve those problems.08:12 – Get people to commit before you launch your service.
09:00 – See you in tomorrow’s episode!
3 Key Points: Avoid ads at all costs.
Generate a following before you push sales.
Develop eBooks, courses, and other services that you can promote to people on your email list.
Resources Mentioned:
ClickBank, Commission Junction, Share A Sale, and Skimlinks – Resources to help you get into affiliate marketing with your blog
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener… -
Neil & Eric's Biggest Marketing Failures | Ep. #24
24 augustus 2016 · 13 min
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com Lees meerQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is it Worth it to Attend Marketing Events? | Ep. #23
23 augustus 2016 · 13 min
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to attend marketing events. The biggest mistake that people make when they go to a marketing conference is that they don't have a value proposition.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com Lees meerQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Importance of Being a T-shaped Marketer | Ep. #22
22 augustus 2016 · 12 min
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. There are specialists and there are t-shaped marketers -- also called growth hackers -- who understand a lot of different concepts of digital marketing. Enjoy!
Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com Lees meerQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why You Should Be Doing A/B Testing | Ep. #21
21 augustus 2016 · 13 min
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be doing it. Enjoy!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu Lees meerLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Become a Better Marketer | Ep. #20
20 augustus 2016 · 14 min
In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros.
Time Stamped Show Notes: 00:25 – How to become a better marketer
00:50 – Talking to the highest performers 01:20 – Find what’s working and what’s not Lees meer01:38 – Learning through reading 01:45 – Looking for case studies and then trying it out yourself
02:30 – Look for recent studies03:00 – Where to find these case studies 03:10 – land-book.com, swiped.co, Growth Hacker
04:00 – What Runs Where, Which Test Won
04:30 – Looking for innovative stuff 04:40 – Infographics that are animated
05:30 – Going to social sites to see what’s new and replicating those strategies06:30 – Having the right mindset 06:40 – Persistence and stubbornness
08:00 – Don’t give up too quickly08:15 – Look at your data and survey your customers 09:00 – Find out where people are dropping off and why they aren’t buying
09:20 – Quantitative and qualitative data09:50 – Develop an experimentation process (Brian Balfour’s blog post)
10:50 – Subscribe to get more marketing tactics!
3 Key Points: Connect with high performers to see what’s working for them.
Read case studies and model successful marketing strategies.
Analyze your data and survey your customers.
Resources Mentioned:
land-book.com, swiped.co, Growth Hacker, What Runs Where, and Which Test Won – Numerous resources to find marketing case studies and learn what the top marketing campaigns are doing
Brian Balfour’s blog post – Tips to develop your experimentation process
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Best Tactics to Market Your Consulting Company | Ep. #19
19 augustus 2016 · 13 min
In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tactics to get more leads fast.
Time Stamped Show Notes: 00:25 – How to market a consulting company
00:55 – Blogging to get more traffic 01:28 – Content marketing is the number-one channel for leads Lees meer01:40 – In the beginning, you need to generate revenue as quick as possible.
01:50 – Identifying your ideal clients 02:15 – Finding the smaller companies, and showing them how they can improve
03:00 – Sending that info out to multiple employees and their investors03:50 – Do the things most people aren’t willing to do
04:00 – Using webinars once you have money coming in
04:37 – Creating a tool
05:20 – Associating yourself with the biggest brands
06:25 – Podcasting can lead to business opportunities
07:15 – Using videos to show how you analyze websites
08:15 – Specialization 08:30 – Find a niche for your company09:15 – See you at our next episode!
3 Key Points: Start with content marketing.
Do the things that most people aren’t willing to do so that you can get your foot in the door.
Offer free tools and videos to help people see the value that you are providing.
Resources Mentioned: N/A
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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How to Get People to Open Your Emails | Ep. #18
18 augustus 2016 · 14 min
In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder.
Time Stamped Show Notes: 00:25 – How to get more people to open up your email.
00:50 – Don’t just test the subject line
01:05 – The sender name makes a huge impact 02:10 – Use a person’s name or a company name Lees meer02:30 – What are good open rates? 02:40 – Look at unique opens.
03:00 – Don’t let your open rates drop under 20%
03:20 – Remove people who aren’t opening your emails for several months
03:40 – Don’t waste money sending emails to people who aren’t interested04:00 – Maropost and Infusionsoft
04:15 – An email hack 04:25 – Put emojis in your subject line to get people’s attention
05:00 – Lower-cased, casual subject lines05:50 – Examples of good subject lines
07:00 – Personalized subject lines, using the first name 07:40 – It makes it more relevant09:10 – Doing something that makes you stand out
09:25 – Watch out for being marked as spam
10:20 – See you tomorrow at our next episode!
3 Key Points: Don’t let your open rate fall below 20%.
Look at your subject line as well as the sender name that you use.
Make your subject line unique and personal.
Resources Mentioned:
Maropost and Infusionsoft – programs to use for sending out emails
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
#17: How to Create a Marketing Funnel for Best Results
17 augustus 2016 · 14 min
In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results.
Time Stamped Show Notes: 00:23 – What is a marketing funnel?
00:25 – Google a “marketing funnel” and see Neil’s site at the top
01:00 – Funneling down from 100 to one or two people
01:44 – A marketing funnel is a great way to get people to convert 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you
02:50 – Getting to know your visitors over time
03:10 – Collect emails and educate people to build trust
03:28 – They will be much more likely to say ‘yes’ a month or so later Lees meer02:55 – The top of the funnel
04:12 – The middle of the funnel
04:33 – The bottom of the funnel, closing them on an offer
04:49 – The importance of collecting emails
05:02 – Drip is an easy email automation tool 05:20 – Acquired by Leadpages05:28 – Infusionsoft has more advanced features
05:40 – An example of how the tool is used 06:20 – Tracking what type of emails people open
06:50 – Getting people involved in a free trial
07:25 – Taking them through multiple funnels
07:55 – Infusionsoft lets you track everything so that you can use multiple funnels09:00 – You don’t have to start out with an advanced method
09:25 – Simple processes when you’re starting out
10:00 – Use software later on to stay organized
11:20 – Keep it simple and make it more complex as it is successful
10:54 – We’ll see you in the next episode!
3 Key Points: A marketing funnel is a strategy to get people to convert.
The funnel is divided into three processes, at the top, middle, and bottom of the funnel.
Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex.
Resources Mentioned:
Drip, Leadpages, and Infusionsoft: Automated marketing tools
Leave some feedback:
What should we talk about … -
#16: Creating Great Links that Boost Your Website's Ranking
16 augustus 2016 · 15 min
In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy.
Time Stamped Show Notes: 00:23 – What goes into a great link?
00:40 – The more people link to you, the better you will rank.
00:55 – Not all links are created equal. 01:20 – Look for domain authority
02:00 – Look at how relevant a link is
02:30 – Linking sites with related topics
02:55 – Do-follow links vs. no-follow links
03:50 – Study by Moz: The effects of links and where you’re linking from Lees meer04:30 – How easy is it for someone to build a certain link? 05:05 – Google knows the difference between user-generated content and non-user-generated content
05:30 – Links that can’t be easily manipulated are much more powerful.06:00 – Don’t make too many links too quickly. 06:38 – Continuing with the same velocity will eventually make your ranking jump
07:00 – Stay consistent with your speed as you build links.07:30 – Link Blending 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links
08:30 – Getting links from high-ranked sites by using the same keywords
09:40 – A Link Wheel 10:00 – Cross linking and multiple tiers of links
10:20 – All the sites are boosting each other up
10:45 – Apply this tactic in a “white hat” way.11:30 – Check out tomorrow’s episode!
3 Key Points: Not all links are created equal—look for domain authority and relevancy.
Use links that can’t be easily manipulated.
Stay consistent with the number of links you are adding throughout the life of your website.
Resources Mentioned:
Study by Moz: An article that discusses the effects of links from different sources
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitte… -
#15: Link Building for Better Google Ranking
15 augustus 2016 · 13 min
In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there.
Time Stamped Show Notes: 00:25 – What is link building?
00:40 – Google and the value of links
01:05 – You get to the top ranking on Google by having strong content and links
01:30 – Not all links are created equal 01:45 – Google can discern the authority of your links Lees meer02:00 – How to build great links 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority
02:30 – It’s like a richter scale
02:45 – You want a domain authority of 60 or higher
03:00 – Hit up those sites and ask if they would be willing to link to your content03:35 – Email relevant sites to get them to link to you 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you
04:30 – Don’t automate the process too much04:45 – Guest posting is another way to get great links 04:55 – Look for sites that are relevant to you
05:20 – Make everything easy for the site you are reaching out to
05:40 – Link building should start with building a relationship
06:15 – Guest post to drive customers and help your brand06:50 – Using broken links from sites that go down every day 07:20 – Google “broken link checker”
07:30 – Find broken links in your industry
07:40 – Put your URL into Archive.org and make a better version of the original site
08:05 – Email the sites linking to that dead page, and offer your new content
08:25 – 20 to 30% success rate with broken links09:10 – Roundup building 09:25 – Create a roundup for your niche, and people will reach out to you
09:55 – Subscribe to learn more marketing tactics!
3 Key Points: Link to quality sites that are related to your industry.
Make the process easy for the site you are reaching out to.
Look at building links as a byproduct of buil… -
#14: Leveraging Facebook Live as a Marketing Tool
14 augustus 2016 · 14 min
In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to leverage the future of Facebook.
Time Stamped Show Notes: 00:25 – How to leverage Facebook Live Lees meer00:35 – It allows you to broadcast what you’re doing live.
01:00 – It’s a more personal experience with your customers
01:15 – Videos on Facebook will continue to grow
01:30 – The importance of Facebook Live 01:40 – Videos are pushed to the top of a newsfeed
02:00 – You get more comments, views, and shares2:30 – Competitors, like Snapchat and YouTube
03:00 – This is one way to build a brand
03:15 – An opportunity to stand out and get people to buy from you
03:30 – Neil’s experience with Facebook Live is that the longer you stay on, the more people will view it
04:00 – Likes, shares, and comments will get your video to do better 04:30 – Neil does a Q and A on his live videos to get more comments04:50 – Waiting rooms before a live video
05:35 – Playing two live videos at once
06:00 – Educational videos can drive business
06:30 – If you want the most engagement, announce your video the day before
06:50 – Timing makes a huge difference. Be consistent with when you do a Facebook Live video.
07:40 – Facebook Insights will let you know when your followers are most active on your page
08:05 – You need a verified account
08:25 – Leonard Kim’s article on how to get a verified page
08:58 – You want to reach an audience beyond your Facebook friends
09:25 – Test what material has most engagement
09:55 – Tweet @NeilPatel and @EricOsiu if you think news would be an interesting topic for live videos
10:35 – Leave a rating and review, and please subscribe!
3 Key Points: Facebook Live will continue to grow and become a prominent platform on Facebook.
Use Facebook Live as a marketing tool to develop your brand.
Find the most effective way to get people engaged in your videos.
Resources Men… -
#13: How to Stay Consistent with Your Blog Content
13 augustus 2016 · 14 min
In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized.
Time Stamped Show Notes: 00:25 – How to stay consistent with content output
00:55 – Neil’s blog Quick Sprout and what happened when he took a break from blogging
01:15 – Keep on top of your blog
01:40 – Block out time to create your content
02:27 – If you’re not sure what to write on, go to Buzzsumo.com Lees meer02:40 – Find a blogger online and clearly label what you need from them. Ask for writing samples and know their rate. 03:20 – Pay should be between $50 to $200 for one blog post
03:40 – Schedule out your content with your writers
03:55 – Publish posts once you have a backlog of posts
04:10 – You will speed up with blog writing as you keep doing it
04:30 – You have to have a content bank
04:50 – Create an editorial calendar 05:20 – See what’s going to be posted in the future, and let people know what’s coming
05:30 – The calendar is a helpful tool for a book launch
06:00 – Editorial calendars will help you with organization
06:15 – The calendar helps you know what you should be writing on
06:35 – It will help you make sure you are targeting the right people07:30 – Tools for an editorial calendar 07:35 – Coschedule is what Eric and Neil use
08:15 – Editorial Calendar plugin on WordPress08:30 – Start out your blog at a pace that you can handle
09:10 – You need to have a process for writing 09:35 – A process can be handed off easily to other writers
10:00 – Make sure you don’t make things too complicated10:45 – Leave a rating and review, and please subscribe!
3 Key Points: Have a backlog of content ready to post to your blog.
Create an editorial calendar to help you stay organized and know what you should be writing about.
Develop a process that can easily be handed off to other writers.
Resources Mentioned:
Quick Sprout – Ne… -
#12: How to Build Premium Quality Backlinks to Boost Rankings
12 augustus 2016 · 15 min
In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time.
Time Stamped Show Notes: 00:25 – How can you build premium quality backlinks?
00:45 – Get to the top of Google with backlinks and content
01:00 – Big websites have a high domain authority
01:25 – Backlinks are a vote of confidence
01:40 – You will up your rankings with better backlinks
01:55 – Network with people you know already 02:10 – Give each other value by posting on each other’s blogs Lees meer02:30 – Buzzsumo ranks most popular blog posts 2:45 – Take those posts and turn them into infographics
03:00 – Use Dribbble.com and Ahrefs.com to see who has linked to that post, and share your infographics with those readers
03:40 – Infographics can do even better than the original data-driven blog posts
04:30 – Your site will rank higher04:40 – The Skyscraper Technique (from Brian Dean of Backlinko) 05:00 – Find who is sharing and linking certain content
05:30 – Find a way to expand the most popular content
06:00 – Reach out to people to share your newer, better content
06:25 – Making something that is better than what’s already out there06:55 – Broken Link Checker and Ahrefs 07:25 – Create a better version of content that is no longer on the internet
08:00 – Reach out to the sites that have the dead links, and offer them your new version of the content08:25 – Find resource pages and request that they link to your content
09:00 – Find people who are willing to be guest bloggers
09:25 – Get access to publishers and use their links
10:00 – PRServe 10:15 – Revolutionizing the PR industry
10:40 – You pay them only when your content gets in the press.
11:00 – The service drove more customers for Eric and Neil12:00 – Subscribe to get content daily!
3… -
#11: The Value of Customer Feedback
11 augustus 2016 · 13 min
In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to continue to grow and see success. Find ways to consistently get the truth from your customers—take even the negative feedback into consideration.
Time Stamped Show Notes: 00:25 – Why and how should you collect customer feedback?
00:40 – What is customer feedback? 01:09 – “All that matters is what your customers are telling you.”
01:25 – The value of negative feedback
01:40 – “You can’t live in the black box.”
02:10 – Solve the customer’s problem
02:30 – Eric and Neil’s mistake when they built a blog was to leave out the audience Lees meer03:15 – Customers will drive your business in the long run 03:30 – Why people choose certain brands
03:50 – “Delight your customers.”04:15 – Survey your customers and your competitor’s customers
04:50 – How often do you survey your customers? – Once a month at least.
05:00 – Do something about problems that come up.
05:20 – Buffer and Zapier have outstanding customer support
05:40 – Calling the clients to see how they’re doing 06:00 – Ask them: “If you had a bottomless budget, what would you have us do for you?”06:45 – Don’t freak out about negative feedback 07:05 – Look at the volume of good vs. bad feedback
07:20 – Don’t bribe people to give you feedback. 07:50 – You want the truth.
08:00 – Requesting a testimonial from a happy customer
08:30 – Intercom helps you interact with customers
09:00 – Managing live chat on your website
09:30 – Leave a rating or review if you enjoyed the show today!
3 Key Points: Don’t ignore negative feedback.
A good customer relationship will drive your business.
Consistently take time to gather feedback and see what problems are coming up.
Resources Mentioned:
Buffer and Zapier – Two companies that are renowned for their incredible customer supportIntercom – A company that can help you interact and get feedbac…
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#10: How to Find Your First Marketing Job
10 augustus 2016 · 12 min
In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth.
Time Stamped Show Notes: 00:25 – What should your first marketing job be?
00:45 – Agency vs. in house
01:10 – Where should people should go? – Agency.
01:40 – The poker analogy
02:10 – Becoming a well-rounded marketer Lees meer02:45 – Getting into the agency world
03:05 – Growth potential
03:45 – Break Media04:25 – Agency people typically have higher skills and more experience
05:25 – Neil’s experience at a startup
06:45 – Where’s the company at?
07:10 – “Are you growing or not?”
07:30 – Opportunities will continue to come as you learn and grow
08:20 – Experience is worth more than the pay08:40 – Subscribe to this podcast and leave a rating and review!
3 Key Points: Starting at an agency will give you a better learning environment.
Your first salary should not be as important as the experience and opportunity for growth.
Once you get in the door and continue gaining experience, the better opportunities will come.
Resources Mentioned: Break Media (now Defy Media) – A company that produces online video content
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.comQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
#9: Breaking Down Retargeting
9 augustus 2016 · 14 min
In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.
Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from website to website
01:00 – Now retargeting has grown a lot
01:50 – Helping you build relationships with people
02:05 – Options today
02:20 – Example of an ad on marketing funnels Lees meer02:50 – Giving people more opportunities to act, or to buy
03:20 – “Turn all those people who said no into saying yes.”03:35 – “Show them something different.”
04:00 – “Remarketing is like marriage and dating.”
05:05 – Digital Marketer Traffic Temperatures05:40 – Cold traffic
06:30 – Segmenting who you’re going after
07:20 – Marketing for a local business07:40 – Look-alike audiences
08:30 – An option to target cold audiences08:45 – Start with Google and Facebook
10:05 – Targeting people from your email list10:45 – Subscribe to this podcast and leave a rating and review!
3 Key Points: Retargeting helps you build longer lasting relationships with your audience.
Give people more opportunities to buy your service or product.
When you’re first starting out, try Google and Facebook for your retargeting.
Resources Mentioned: Digital Marketer Traffic Temperatures – An article that will break down the different levels or “temperatures” of traffic for you
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.comQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
#8: How to Start Your First Marketing Campaign
8 augustus 2016 · 15 min
In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers.
Time Stamped Show Notes: 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”
01:00 – Neil’s experience copying the campaigns of other companies Lees meer01:20 – “Throwing spaghetti on the wall.”
01:35 – Finding what sticks
02:00 – Picking one tactic that has the most potential
02:15 – Adding tools as you see success03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”
04:00 – Growth for entrepreneurs
04:10 – one-on-one contact
04:30 – An example of this strategy
05:11 – “First hundred customers are all being acquired manually.”05:30 – Those first customers are important
05:50 – Bad press when you’re starting out06:10 – Driving traffic with blogs and ads
06:45 – Content marketing takes time07:00 – Consider your cash flow
07:40 – With more money, focus on long-term strategies08:00 – What channel would you avoid? – Partnerships.
08:30 – They have a low success rate.
09:00 – Content marketing
09:10 – Understand your audience first.10:10 – Kissmetrics started with the wrong audience
11:10 – Subscribe to this podcast and leave a rating and review!
3 Key Points: You need to find the right marketing strategy for your specific business.
Find out who your audience is before you establish long-term marketing plans.
Avoid partnerships and content marketing when you are first starting out.
Resources Mentioned:
Kissmetrics – Neil’s company that went through a lot of marketing strategies
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.comQuick Sprout
…
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#7: Why Do You Need a Blog Today?
5 augustus 2016 · 17 min
In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it.
Time Stamped Show Notes: 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.”
01:10 – “This will help you generate more leads.”
01:20 – Providing value
01:35 – The Points Guy Lees meer02:00 – A home base
02:10 – Blogs generate as much traffic as paid advertising
02:45 – Facebook’s fan pages03:15 – What are some tactics to starting a successful blog? – Consistency
03:30 – A long-term journey
04:00 – Having patience
04:35 – Traffic changes when blogs stop
04:50 – Corporate blogs05:10 – A conversational tone
05:45 – Your headline
06:10 – Copy Blogger’s post on how to write good headlines
06:20 – YouTubers06:45 – Your headline drives readers
07:00 – It must match your content07:10 – “Make sure your content is relevant.”
07:20 – Kissmetrics08:15 -- Repurposing your content
08:30 – Audio versions and YouTube
09:10 – Touching a different audience09:30 – Is blogging right for you?
10:00 – jobs.problogger.net10:20 – Promotion of your content
10:30 -- Ahrefs.com10:45 – Buzzsumo.com
11:40 – The importance of promotion when you’re starting out
12:20 – HubSpot statistics
13:00 – Subscribe to this podcast and leave a rating and review!
3 Key Points: Blogging is a free marketing tool to drive traffic to your business.
With the right tactics, you can produce a successful blog.
There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue.
Resources Mentioned:
Kissmetrics – The company focuses on relevant contentCopy Blogger’s post – Helpful insights for good blog headlines
jobs.problogger.net – A great resource to hire a blogger
Ahrefs.com – A tool to help you track the success of your blog
Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry
HubSpot – A resource to help you see the statisti…
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#6: Why is Personal Branding Important?
4 augustus 2016 · 15 min
In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy.
Time Stamped Show Notes: 00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.”
01:30 – Gary Vaynerchuk Lees meer1:50 – “You can control what you want to do with your audience.”
2:15 – What are some tactics to build personal branding? – Start out with social media and accept more friends and followers.
02:55 – Cross-promote on different platforms
03:20 – Twitter tools
03:30 – Following tools04:10 – The growth of Eric’s business and brand
05:00 – How can you show the value of your service to your audience and help your brand grow? – Writing a book
06:00 – Blogging06:15 -- How to reach out to be a guest poster on a blog
07:00 – Creating networks and relationships
08:00 – Finding opportunities as a writer
08:40 -- “You just have to start somewhere.”
09:10 – “People will reach out to you.”
09:50 – These are long-term goals.
10:10 – Associating yourself with famous/popular people in your field
11:40 – Subscribe to this podcast on iTunes!
3 Key Points: Your personal brand is more valuable than your corporate brand.
Start building your personal brand by networking and blogging.
Associate yourself with people who are successful in your field and who will make you known.
Resources Mentioned: Social networking sites like Twitter, Facebook, Instagram and Snapchat.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.comQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
#5: The Biggest SEO Mistakes of their Careers
3 augustus 2016 · 15 min
Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy!
Time Stamped Show Notes: 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO
01:29 – Building low-quality links to a brand-new sites
02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on
02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin Lees meer02:48 – Back in the day, Neil would do whatever it would take to turn quick buck
04:12 – Don’t think short-term, you need to think LONG term
04:40 – Go whitehat and build for endurance05:05 – Eric talks blackhat SEO in-depth
06:01 – Take blackhat tactics and use them in a whitehat matter06:27 – Do not crank low-quality content
07:23 – The Google Panda Penalty08:19 – a 35% drop in organic traffic
08:30 – Make sure you do a redesign properly or you will get crucified in SEO09:51 – Content is King—it’s a cliché but true
10:16 – But you NEED backlinks too10:53 – The two biggest factors to ranking in Google?
Links and Content3 Key Points: Links and content, links and content, links and content!
Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter.
When it comes to client websites—and websites you care about in general—think long-term and always go whitehat.
Resources Mentioned: The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites.
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Twitter @neilpatel
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#4: How To Get A Job In Marketing
2 augustus 2016 · 14 min
Episode 4 Summary:
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy!
Time Stamped Show Notes: Lees meer00:47 – Neil has lots of experience hiring marketers
01:03 – Never read resumes—they’re bullshit
01:25 – Put wannabe marketers on the hot seat
02:25 – If you don’t have your own website, how can you say you’ve ever marketed?
03:50 – Hire people to add value, not just fill rolls
04:15 – Stand out from the crowd
04:54 – Eric’s first marketing job
05:29 – Deliver work that is above and beyond
05:44 – Don’t obsess about theory in job interviews—share your wins, your actions and results
06:22 – The best marketers out there know how to think outside the box
07:45 – Creativity is the key to shining
08:23 – IF you want to show people you know what you’re talking about—create content for your application, a PDF, a screencast, SOMETHING
09:43 – Put yourself in the employers’ shoes—would you hire someone who just gives you a resume or would you hire someone that goes above and beyond?
3 Key Points:
If it was YOUR company, would you hire someone that just sends you a resume, or would you hire someone that goes above and beyond?
When you’re trying to get a job in marketing demonstrate that you’ve worked in marketing!—you need to know more than theory.
Don’t rely on your resume because resumes are bullshit—find a way to stand out!
Resources Mentioned:
N/A
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Quick Sprout
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Twitter @neilpatel
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#3: Neil & Eric's Favorite Marketing Tools
26 juli 2016 · 15 min
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!
Show Notes: 00:40 – Neil kicks off the conversation
00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics Lees meer01:35 – You need at least 6 months to generate quality organic traffic
01:50 – What works on Facebook does NOT work well for organic02:45 – Google Search Console
05:00 – Nudging keywords up just a little bit can really maximize traffic
06:00 – Look for the low-hanging fruit
06:04 – AHREFS06:15 – Highlights backlinks, backlinks lost, and links of competitors
07:48 – knowing what your competitors are ranking for is priceless08:26 – Talking in detail about SEM Rush
08:45 – Can show adverts competitors are running09:12 – www.crazyegg.com
09:50 – Transparency into how people engage with your website
10:29 – Most people don’t scroll beyond the fold10:55 – www.hellobar.com
11:31 – Great at generating additional emails
3 Key Points: What works for social doesn’t always work for organic and vice versa.
Gain insight into what your competitors are doing—it will really pay off.
If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.
Resources Mentioned:
www.crazyegg.com – Gain transparency into what visitors are doing on your websiteswww.hellobar.com – A tool to maximize email acquisition
AHREFS – Use to gain insight into what competitors are doing
Google Anayltics – Neil’s holy grail of online marketing
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NeilPatel.comQuick Sprout
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Twitter @neilpatel
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#2: Neil & Eric's Biggest Marketing Wins
26 juli 2016 · 15 min
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!
Show Notes:
00:42 – Neil kicks off the conversation
00:55 – Authenticate sign-ups through Facebook or Gmail
01:29 – Eliminate the friction of signing up
01:53 – This ONE trick helped Neil double their sign-up numbers Lees meer02:18 – When you’re writing content, what is your goal?
02:43 – Defining the content upgrade
03:30 – Offering content upgrades led to a roughly 10% conversion increase04:12 – Thrive—a GREAT plugin especially when combined with leadpages
05:25 – Link your content to detailed guides
05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
06:14 – Don’t litter your guides with fluff—be detailed
07:05 – SEM Rush
07:50 – Get the traction first—you need to hit singles before you can hit homeruns
08:19 – Betting the house on YouTube Marketing08:55 – Snapchat 10B views per day
09:12 – The things that require the most work are the things that have the biggest payoff
09:52 – Translate your content into other languages
3 Key Points:
Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
Go above and beyond—that which requires the most work comes with the biggest rewards.
When you’re creating content, always be cognizant of your end-goal.
Resources Mentioned:SEM Rush – Tool Eric loves
Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages
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NeilPatel.comQuick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
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#1: Where to Learn Marketing
21 juli 2016 · 15 min
In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing.
Show Notes:
01:36 – Do you want learn about online marketing?—Don’t go to college!
02:22 – College professors don’t have practical, up-to-date, field experience Lees meer02:31 – Go to blogs like www.moz.com, www.backlinko.com, www.singlegrain.com
02:45 – Read some articles, take what you learn, and apply it to your website
03:19 – Every single online marketer that’s good got started on their own website
03:27 – Learn before you earn
04:01 – Learn to be persistent
04:35 – Small wins add up over time
04:45 – How Neil become Eric’s mentor
05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you
06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to
07:29 – Be willing to trade knowledge all the time
08:03 – How Eric learns marketing now?—Nuzzel08:35 – www.Kissmetrics.com
08:55 – Feed.ly and www.jonloomer.com
09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares
10:32 – Education is about actionable material
11:15 – Subscribe to this podcast on iTunes!
3 Key Points:
Only read detailed articles or guides—skip the generic overview stuff.
Understand that you have to learn before you earn, and then be persistent with your education.
If you want to get into marketing, start experimenting on your own website.
Resources Mentioned:www.moz.com – Blog recommended by Neil
www.backlinko.com – Blog recommended by Neil
www.singlegrain.com – Blog recommended by Neil
www.kissmetrics.com – Resource Eric relies on to improve his marketing knowledge
Nuzzel – Tool Eric uses to organize and catalog his Twitter feeds
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Connect with us:
Ne…