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7 Quick SEO Wins for Huge Websites | Ep. #88
27 oktober 2016 · 13 min
In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctly and having customer reviews and feedback on your site.
Time Stamped Show Notes: 00:28 – Today’s topic: 7 Quick SEO Wins for Huge Websites Lees meer00:40 – #1 Always put related links
01:46 – #2 Pruning websites 01:58 – Smart Passive Income Podcast Episode 20002:20 – Check Google Analytics for any post that aren’t getting any traffic
02:39 – Take the posts you want to delete to the new url02:58 – #3 Have user generated content like reviews
03:55 - #4 Go to Google Search Console and add your website 04:00 – It will sort web pages that get the most impressions05:13 – #5 Make sure you transcribe your video content – use Rev
05:51 – #6 Take your big site on a fast server
07:02 – #7 Translate your website 07:15 – Make sure the domains are in the specific countries
08:08 – Neil has his posts manually translated
08:25 – Build international links and give it time
08:51 – CRO and SEO start to cross pollinate for these websites
09:18 – Check ConversionXL, Conversion Rate Experts and Unbounce09:31 – That’s it for today’s episode!
3 Key Points: SEO is mostly about linking to the right pages.
Customer reviews are not only good for your business, but on your website too.
Remember to transcribe your audio and video files – Google can’t crawl them as is.
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How to Deal with Google Updates | Ep. #87
26 oktober 2016 · 11 min
In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update.
Time Stamped Show Notes: 00:28 – Today’s topic: How to deal with Google updates Lees meer00:35 – Neil doesn’t deal with updates
01:01 – Stick to creating a website that’s best for the user 01:13 – Don’t worry about specific updates01:17 – Dealing with the updates if you have a negative traffic 01:21 – MozCast talks about updates
01:45 – If you have a traffic drop, check where you need to fix
02:51 – Check Ahrefs if you have any bad links
02:56 – Moz and Majestic break down which links are spammy
03:04 – Read your content and analyze03:26 – Make sure you have a holistic strategy
04:23 – Make sure you have other leverage points
04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update
06:42 – Make sure your processes are documented
06:48 – Google traffic update checklist so you know what to do
07:18 – Search engines and social media platforms all have updates
07:31 – That’s it for today’s episode!
3 Key Points: You don’t have to worry about updates when you’re doing nothing wrong.
A slide in traffic doesn’t mean it’s because of new algorithms.
Get a checklist and have a back-up plan in place.
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How to Write a Detailed Blog Post in Less than 2 Hours | Ep. #86
25 oktober 2016 · 10 min
In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing at the time when you’re most productive in a day.
Time Stamped Show Notes: 00:28 – Today’s topic: How to write a detailed blog post in less than 2 hours Lees meer00:38 – Download Rev to transcribe your audio or video 01:01 – If you have a blog topic, record it
01:28 – Take the transcription and organize it01:44 – If you don’t know what you’re writing on, it takes forever
01:56 – Make sure you know the topic you’re blogging about 02:04 – Check BuzzSumo and Quora for blog post ideas
02:18 – Craft your title with Copy Blogger Headline Formula02:37 – Make the intro and put headings on the points you want to cover
02:58 – Write the conclusion before going to the body
03:50 – Eric’s blog process 03:53 – Open Evernote file and outline
04:09 – Start to write
04:21 – Come back to organize
04:37 – Come back the next day to review05:11 – Figure out what time you’re productive
05:40 – Don’t fix errors at first – go back to them after
06:03 – Don’t break up the process – correct it later on
06:36 – Find a process that works for you
06:57 – That’s it for today’s episode!
3 Key Points: If you have a topic in mind, write it down as soon as you can before it gets lost.
Don’t mind your mistakes at first, you can proofread later.
Ultimately, as long as your process works for you, that’s all that matters.
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Do You Need to Be Able to Code to Be a Successful Online Marketer? | Ep. #85
24 oktober 2016 · 10 min
In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you should consider.
Time Stamped Show Notes: 00:28 – Today’s topic: Do you need to be able to code to be a successful online marketer? Lees meer00:37 – NO, You don’t need to do coding 00:42 – HTML skills are helpful but it’s not necessary
00:50 – Some tools to help you become successful are ClickFunnels, Lead Pages, Unbounce, and Wordpress01:12 – In general, you don’t need to learn to code
01:31 – You can always hire a developer in Upwork01:59 – Eric joined Treehouse to learn coding but ended up doing marketing more
03:03 – Stay in your lane, stay focused
03:13 – Be very creative and technical
03:44 – You also need to be able to understand math
05:17 – Use Zapier so you can hook different web applications together
06:17 – If you want to learn data science, check DataCamp06:34 – If you want to learn coding, check Treehouse and Codecademy
06:44 – Check web analytics to learn more about analytics
07:10 – Read Kaushik’s blog07:42 – That’s it for today’s episode!
3 Key Points: Coding is not a requirement but it’s helpful.
You can always hire people to code for you.
Remember to be creative, technical, and focused.
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Why You Should Keep Your Old Content Updated | Ep. #84
23 oktober 2016 · 12 min
In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date.
Time Stamped Show Notes: 00:28 – Today’s topic: Why you should keep your old content updated Lees meer00:36 – Listen to SPI200 podcast episode and read Moz
01:02 – Make an audit of all the content you have
01:24 – Make sure you’re tracking closely
01:41 – Use the right keywords and build back links
02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner02:56 – Strategize by updating or deleting your content
03:42 – Link internally by using any Related Post Plugin in WordPress04:18 – Check Yoast SEO Plugin for indexing
04:43 – Having more back links mean you can have more pages
05:19 – The key is not to lose links when you do pruning
05:41 – Don’t just remove pages! Redirect them
05:57 – Delete pages or consolidate your posts
06:43 – What Hub and Spoke content strategy is
07:42 – Don’t base pruning on just traffic!
08:52 – That’s it for today’s episode!
3 Key Points: Knowing the content you already have and what you want to add is the way to start.
Keeping your content up to date means you need to monitor news and trends closely.
Remember that you don’t want to lose links when deleting pages so redirect them instead!
Leave some feedback:
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7 Ways to Improve User Trust on Your Website | Ep. #83
22 oktober 2016 · 10 min
In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why being transparent still counts.
Time Stamped Show Notes: 00:28 – Today’s topic: 7 ways to improve user trust on your website Lees meer00:34 – Add testimonials
01:08 – Add videos – because some testimonials are just made up!
01:50 – Add badges on your website like Google Partners and etc
02:26 – Add reviews 02:50 – Reach out to people to have your products honestly reviewed03:34 – Have a great design on your website 04:04 – Go to land-book to check design ideas
04:24 – Check Dribbble for other people’s designs04:48 – Transparency –people trust companies that are transparent! 05:08 – The more you can tell people help in transparency
05:57 – Buffer has good transparency06:30 – Have badges from companies you’ve worked with
06:54 – That’s it for today’s episode!
3 Key Points: Reach out to people for their honest reviews.
Client feedback is extremely important in every business.
Be transparent!
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How to Market Your Local Business | Ep. #82
21 oktober 2016 · 14 min
In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it.
Time Stamped Show Notes: 00:28 – Today’s topic: How to market your local business Lees meer00:40 – Do local SEO 00:46 – Check out and read Moz and David Mihm
01:49 – Make sure you understand variables
02:06 – Use tools like Moz Local, Yelp, and City Search 02:22 – If you’re not in them, you’ll end up losing tons of revenue
02:45 – Make people happy to encourage them leave a review03:16 – Use Facebook for geo targeting to market your local business
04:16 – Use Pretty Link in Wordpress to track local ads
04:41 – Use localized websites to network with
05:50 – Make sure you’re getting reviews
06:18 – Don’t forget Google Adwords for call tracking 06:34 – Another tool is Callrail07:18 – Your website is important
07:41 – Make your phone numbers clickable
07:59 – Make your form fields simple
08:16 – Keep images and copy short and on point
08:28 – Make sure your server is close to that localized region
09:21 – Don’t forget about phone calls!
09:41 – Waze local is worth a try too
09:56 – Be aware on all the new stuff that’s going on
10:10 – That’s it for today’s episode!
3 Key Points: Make the most of your marketing efforts by trying all the tools applicable to your biz.
Business owners often neglect local details that can cost them revenue.
Large-scale growth starts locally and expands outward.
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How to Stay Up to Date with the Latest Marketing Trends | Ep. #81
20 oktober 2016 · 10 min
In Episode #81 Neil and Eric discuss how to stay up to date with latest marking news and trends—they’ll share their favorite blogs, websites, and tools you can use to make the most of your marketing journey.
Time Stamped Show Notes: 00:28 – Today’s topic: How to stay up to date with the latest marketing trends & news Lees meer00:37 – Read blogs like: Moz
Search Engine Land
Search Engine Journal
Marketing Land
Backlinko
ConversionXL
Unbounce
Quick Sprout
Neil Patel’s blog01:58 – Jon Loomer & Digital Marketer
02:20 – Add blogs and feeds through Unroll
02:42 – Don’t just look at blogs, look at developer company blogs
03:46 – Listen to marketing podcasts Unemployable
Ask Gary Vee
Content Marketing Quickie
The Marketing School
Smart Passive Income
My Wife Quit Her Job04:44 – Feedly
04:53 – Use Panda for Google Chrome
05:18 – Save stuff to Pocket05:35 – Stay up with trends by DOING
05:52 – Have your own blog or website
06:15 – Partake in marketing yourself
06:27 – That’s it for today’s episode!
3 Key Points: Reading about trends can only help so much. Try doing it yourself to learn more.
Having a website or blog will help you market yourself more than anything.
Utilize the tools that are available to help you grow.
Leave some feedback:
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How to Use LinkedIn for Marketing | Ep. #80
19 oktober 2016 · 13 min
In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and get tips on how to broaden your network on the platform.
Time Stamped Show Notes: 00:28 – Today’s topic: How to use LinkedIn for marketing Lees meer00:42 – LinkedIn has new features this 2016 One-click form fill outs
Conversion tracking01:23 – Blast out marketing to your whole contact list
02:06 – Add a project section to your profile page
02:48 – Join LinkedIn groups
04:04 – Look at your profile and keep visiting other people’s profiles
05:09 – If people add you back, take a step ahead and warm up
05:42 – Make your profile very specific
05:57 – The more general your profile, the less leads you get
06:55 – Conversion tracking on LinkedIn
07:57 – Add similar people within LinkedIn
08:25 – Upgrade your account and start adding more people
08:50 – Make sure you’re sharing on your profile
09:17 – That’s it for today’s episode!
3 Key Points: Make use of each platform’s new features–they are in there for something.
Manual marketing strategies pay off.
Remember to build a relationship first before you promote or advertise yourself to people.
Leave some feedback:
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Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79
18 oktober 2016 · 11 min
In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off.
Time Stamped Show Notes: 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing Lees meer00:54 – If something is working, go all in on it
01:07 – The big marketers spend a lot upfront
01:25 – it’s natural to be scared in spending
02:29 – Remember that marketing doesn’t work like magic 02:46 – It’s not like you spend money and automatically make more03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI
03:38 – Projection isn’t possible if you haven’t started anything yet
04:24 – You need to spend on advertising somehow
04:53 – You can’t just set an arbitrary budget
06:28 – Create a bigger brand
07:03 – That’s it for today’s episode!
3 Key Points: If you want your marketing campaign to pay off, you have to pay up front.
Marketing isn’t magic. There’s pain before there’s gain.
Test the water. Find something that works. Go all in.
Leave some feedback:
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The 7 Deadly Marketing Sins | Ep. #78
17 oktober 2016 · 11 min
In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future.
Time Stamped Show Notes: 00:28 – Today’s topic: 7 Deadly Marketing Sins Lees meer00:34 – Sin #1 – Buying paid links 01:19 – What happens when you get caught buying links
01:55 – Sin #2 – Not optimizing your ads
02:37 – Sin #3 – AB testing incorrectly
03:34 – Sin #4 – Not playing the long game on content
04:43 – Sin #5 – Basing decisions purely from AB tests 05:50 – You don’t want to have brand confusion05:56 – Sin #6 – Being schizophrenic with your tests 06:20 – You have to be willing to stomach the pain
06:40 – SEO takes time!06:55 – Sin #7 – Starting to do any type of marketing without proper tracking 07:20 – No tracking means wasted marketing dollars
07:27 – That’s it for today’s episode!
3 Key Points: There is no shortcut to marketing. Everything takes time!
The longer the content, the better it ranks.
Marketing costs are inevitable, you have to be willing to stomach the pain.
Leave some feedback:
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7 Types of Content You Should Be Creating on Your Blog | Ep. #77
16 oktober 2016 · 9 min
In Episode #77 Eric and Neil talk about the 7 types of content you should be creating on your blog. Listen as they enumerate each type of content and how to utilize the types with key online tools.
Time Stamped Show Notes: 00:28 – Today’s topic: 7 Types of Content You Should Be Creating on Your Blog Lees meer00:37 – #1 Have long-form well-researched content
01:14 – #2 Infographics 01:28 – Check out 99Designs or Dribbble or Upwork01:45 – Use WP Embed Code Generator
02:18 – #3 Take an audio file and put it on your blog 02:27 – Use Rev to transcribe your content
02:51 – #4 Have animated content like click through, quizzes and gifographics
03:25 – #5 Put videos on your blog
04:10 – #6 Question based content 04:15 – Check Quora and search popular questions04:50 – #7 Have specific case studies
05:39 – That’s it for today’s episode!
3 Key Points: Remember to put value into your content.
A ton of tools are available–utilize them!
Video and audio can still rank–transcribe them into your blog.
Leave some feedback:
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How to Consistently Produce Content | Ep. #76
15 oktober 2016 · 13 min
In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to help you be successful in planning and scheduling your content.
Time Stamped Show Notes: 00:28 – Today’s topic: How to consistently produce content Lees meer00:50 – Have an editorial calendar and stick with it
01:12 – Make sure you have a schedule to follow
01:20 – Editorial Calendar plugin on WordPress01:24 – CoSchedule
01:38 – Always have a month’s worth of content, or you’ll run into hiccups or issues
02:35 – Figure out the time you are most productive
03:00 – Pick out your titles in advance
03:15 – Use BuzzSumo for topic ideas
03:48 – Have editors and writers to keep the process rolling
04:38 – Look for the bottleneck
05:39 – Adjust your length to produce more
06:17 – The more content you have, the better you’re going to be
07:26 – Don’t forget about repurposing content
07:40 – Check out content repurposing framework on Google08:58 – Make sure you have the right process
09:11 – That’s it for today’s episode!
3 Key Points: Have at least a month’s worth of content ready to go.
Every business has a bottleneck; Look for it.
Communication is key–remember to update your team about your editorial status.
Leave some feedback:
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How to Use Explainer Videos to Sell Your Products | Ep. #75
14 oktober 2016 · 14 min
In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter.
Time Stamped Show Notes: 00:29 – Today’s topic: How you can use explainer videos to sell your products 01:04 – They’re a great tool for explaining your product service in an easy to digest way
01:35 – Breaks down objections and advantages
02:03 – The objection part is the key
02:20 – Aim for 1 to 2 minutes in length and always close with a CTA Lees meer03:30 – Inject case studies that trigger an emotional aspect
04:05 – Talking about Shark Tank, Squatty Potty 04:19 – A tool that helps you poop better
04:49 – An ad is content marketing05:18 – Dollar Shave Club explainer video
06:08 – Demo Duck06:30 – The storyline is the most important part of your video 07:01 – The second most important aspect? Voice over artist
07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal
08:45 – Make your video stand-alone enough that it doesn’t need to live on your website
09:25 – Angel.co09:42 – Video Brewery
09:58 – Sandwich Video
10:17 – Have a REALLY good script
3 Key Points: The key to an amazing explainer video is an amazing copywriter.
Make sure your videos address objections.
Aim for 60 to 120 seconds in length.
Resources: Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 YearLeave some feedback:
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How to Use Live-streaming to Market Your Business | Ep. #74
13 oktober 2016 · 11 min
In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other tools, and share their strategies for successful deployment.
Time Stamped Show Notes: 00:29 – Today’s topic: How to use live-streaming to market your business Lees meer00:57 – Facebook LIVE 01:10 – Facebook will promote it to EVERYONE
01:25 – Live Q and A
01:38 – Test different strategies
01:49 – Creates loyalty, builds your brand, etc.
02:08 – The results aren’t necessarily quick, but they do happen02:29 – Frank Kern Facebook Live 02:43 – You CAN make money off of it
02:50 – How Eric uses Facebook live
03:23 – When you’re using live streaming tools, you need to identify which application has your ideal audience 03:43 – Specialize in one or two of the channels04:27 – Telestream
05:37 – Neil’s test on Facebook Live 05:51 – After a day or two, no one watches it anymore
06:10 – Don’t keep your videos up for more than a week or two 06:28 – Do that, and more people will show up to your live broadcasts06:52 – Don’t forget to tap into your other channels
3 Key Points: Understand which “LIVE” audience is best suited for your needs.
You can make money off of live streams, but they’re really for branding.
When you’re jumping into the live-streaming game for the first time, test different strategies.
Leave some feedback:
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Should You Be Using Medium or Not? | Ep. #73
12 oktober 2016 · 10 min
In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more…
Time Stamped Show Notes: 00:29 – Today’s topic: Should you be using Medium or not? 00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic
01:03 – You can use Medium to promote your blog…maybe Lees meer01:20 – Why build equity on somebody else’s platform?
01:45 – Why would you compound your investment on another platform 02:00 – Where’s the conversion tracking? Where are the tracking pixels?
02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium03:15 – Medium is really a new, higher-quality version of Tumblr
03:38 – Medium lacks versatility
04:00 – You can test Medium for link building
04:15 – If your blog blows up, you have no control with Medium
04:28 – The plus side of Medium is this—they have an audience so your copy will be read
05:09 – if your goal is to solely grow exposure…Medium can work 05:50 – Are you focused on brand building or monetizing?3 Key Points: Ask yourself are you interested in brand-building or monetizing?
With Medium, you have zero control.
When you do most on Medium, at least you know your content will be read.
Leave some feedback:
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What Kind of Content Should You Publish on LinkedIn? | Ep. #72
11 oktober 2016 · 11 min
In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn.
Time Stamped Show Notes: 00:29 – Today’s topic: What kind of content should you publish on LinkedIn? Lees meer00:45 – LinkedIn built up an organic traffic base
00:50 – Benefits of being able to publish on LinkedIn 01:12 – Posts rank on Google
01:29 – Eric syndicates his posts on LinkedIn01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets 02:02 – More contact requests results in more business inquiries
02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content
03:12 – Add your sites and projects to your LinkedIn profile
04:00 – Metrics on LinkedIn posts 05:06 – Writing specific, tailored content performs the best05:57 – Google’s duplicate content vs syndicating on LinkedIn
06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog
3 Key Points: LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut.
Utilize LinkedIn for content–it ranks on Google too!
Unique content does better than posting syndicated content.
Resources Mentioned:
LinkedIn – A social networking service where you can publish content
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Where Most People’s Marketing Efforts Are Wasted | Ep. #71
10 oktober 2016 · 12 min
In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs.
Time Stamped Show Notes: 00:28 – Today’s topic: Where are most people’s marketing efforts wasted? Lees meer00:41 – You don’t need a big marketing team 01:24 – Look for contractors
01:36 – Hiring too many full-time people can slow down the process
02:14 – Outsourced doesn’t completely mean overseas02:49 – You have to be strategic in marketing
03:23 – Don’t over extend yourself
04:12 – Design related elements sometimes waste too much money
05:08 – Don’t dedicate everything to a specific marketing process
05:36 – Budget out how much money and time you want to spend
05:48 – Try things but don’t forget to track! 06:27 – Cyfe06:41 – Google or Youtube: OKR
07:14 – Track your ROI thru Google Analytics07:54 – Make sure you’re tracking the right stuff
08:46 – That’s it for today’s episode!
3 Key Points: A big marketing team is not always necessary.
Marketing requires strategy—if you don’t have strategy, don’t start marketing.
Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data.
Resources Mentioned:
ProBlogger & Upwork – Where you can hire writersCyfe – Where you can create different dashboards
Google Analytics – Where you can track your ROI
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How to Start a Successful Podcast | Ep. #70
9 oktober 2016 · 13 min
In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the people you should follow, and the tools you can use to amplify your reach.
Time Stamped Show Notes: 00:28 – Today’s topic: How to start a podcast 01:05 – Pat Flynn’s guide to start a podcast
01:20 – John Lee Dumas’ posts and podcast series Lees meer01:41 – Libsyn
02:19 – People normally link out to iTunes and android
02:43 – Create a website where people can listen online
03:08 – Smart Passive Podcast Player03:40 – Figure out your own process
04:11 – iTunes will give you an initial bump at first
04:25 – Be consistent!
04:46 – Have the right keywords in your podcast title
05:01 – Make sure your title is attractive 05:18 – In the start, it’s all about listens and reviews05:40 – Have an intro and outro
06:02 – Do episodes in batches
06:38 – Make it easy
07:21 – Podcast Motor
08:00 – Create an appealing cover image for your podcast
09:18 – That’s it for today’s episode!
3 Key Points: Read and listen to other blogs and podcasts to know more.
Not all audiences have apple or android devices. Make your podcast available online.
Consistency is key for building compounding content.
Resources Mentioned:
Libsyn – Podcast hosting that Eric and Neil usesSmart Passive Podcast Player – Player where you can put and play all your episodes
iTunes – An outlet where you can upload your podcast
Podcast Motor – Where you can have show notes done
Pat Flynn - guide to start a podcast
John Lee Dumas’ - podcast series
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What Churn Is and How to Reduce It | Ep. #69
8 oktober 2016 · 13 min
In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business.
Time Stamped Show Notes: 00:28 – Today’s topic: What is churn and how to reduce it? Lees meer00:35 – Churn is a metric number
00:42 – Churn = customers you are losing per month divided by all your customers
00:55 – Neil’s experience with churn 01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn
02:14 – Churn of 2% or under is acceptable
02:38 – It’s difficult to scale a business with 5% churn03:10 – Conduct a survey to your audience to know what’s wrong
03:35 – Neil’s tactics to reduce churn 03:50 – Yearly subscriptions
04:41 – Put invoices on the dashboard
05:11 – Find out what people love about your product
06:17 – Figure out what metrics are important to you or to the users
06:28 – Qualaroo and Google Analytics07:14 – One Key Metric
07:31 – Dunning
07:41 – Churn Buster07:58 – Use Visa and Master Card updater
08:39 – Pausing or stopping a subscription and restarting again
09:18 – That’s it for today’s episode!
3 Key Points: Remember to ask your customers for their feedback.
Know what people love about your product or service.
Know what metrics are important for your business.
Resources Mentioned:
Qualaroo and Google Analytics – Tools you can use to identify your metricsOne Key Metric – Josh Elman’s post
Churn Buster – Tool you can use to limit dunning
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Exciting Marketing Opportunities for 2017 | Ep. #68
7 oktober 2016 · 13 min
In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business.
Time Stamped Show Notes: 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017 Lees meer00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features
01:13 – Third party authentication 01:42 – Signup is just one click away
01:45 – See your conversion rates go up 20-30%
01:52 – Hire a paid developer in Upwork to do it02:02 – Gmail Advertising
02:46 – Creating funnels 05:13 – Orabrush’s example
05:59 – Google up marketing funnel06:10 – Facebook Video
07:21 – Advanced email segmentation 08:32 – Sending the rights emails on the right time
08:48 – YouTube Advertising 09:00 – Add a call to action on the banner
09:39 – That’s it for today’s episode!
3 Key Points: Try new opportunities –they won’t hurt!
Create funnels to generate sales.
If you’re smart enough to see the bandwagon, hop on!
Resources Mentioned:
LinkedIn – A social media platform where you can follow and connect with professionals.Upwork – A platform where you can hire freelancers.
Gmail Advertising – Interactive ads at the top of people’s inboxes.
Facebook Video – Put up video ads on Facebook.
YouTube Advertising – Video ads show what you have to offer.
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Who Should Your First Marketing Hire Be and Why? | Ep. #67
6 oktober 2016 · 12 min
In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder.
Time Stamped Show Notes: 00:28 – Today’s topic: Who should your first marketing hire be? 00:50 – Hire an executive assistant Lees meer01:26 – If you understand marketing within your organization, hire someone who compliments you
02:10 – Don’t hire someone with the same skill sets as you have
02:22 – You want people who are self sufficient
02:34 – Why you should not hire a big person
03:28 – You need a person that can evolve into a growth hacker
04:00 – In interviews, ask what applicants would do differently
04:24 – Hire someone tactical
05::26 – Your job as CEO is to hire people who are smarter than you
06:06 – It’s very hard to find great marketers
06:19 – Put people through a trial period
06:57 – Referrals is number one
07:11 – Forced Hiring Growth Everywhere07:51 – Pay a smaller salary and pay a portion as a bonus
08:26 – That’s it for today’s episode!
3 Key Points: Hire people who are smarter than you.
Don’t hire “big people” if you’re still starting.
Paying a smaller salary with bonuses will make your marketer work harder.
Resources Mentioned:
Forced Hiring Growth Everywhere – Use this tactic to laser target marketers.
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How to Do Effective Keyword Research | Ep. #66
5 oktober 2016 · 12 min
In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Do Effective Keyword Research Lees meer00:52 – Eric recommends Google Keyword Finder
01:22 – Neil uses Ahrefs 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings
03:15 – Create better content using Brian Dean’s Skyscraper Technique
03:32 – Optimize title tags
03:49 – Ahrefs added new features 03:52 – Content gap analysis04:16 – Two free tools: Ubersuggest and Google Trends
05:15 – Don’t over analyze with keywords
05:29 – Traffic doesn’t come from just one keyword
05:55 – Neil and Eric are heavy on blogging
06:48 – Don’t just think about the keyword, think about the content you should be writing
07:01 – Quora07:11 – Twitter
07:17 – The importance of long-tail keywords
08:05 – That’s it for today’s episode!
3 Key Points: Creating better content will help you rank.
It’s easy to over analyze keywords.
Great keywords—even long-tail keywords—aren’t going to be a cure-all.
Resources Mentioned:
Google Keyword Finder – Online tool for keyword research Eric recommendsAhrefs – What Neil uses for his keyword research
Brian Dean’s Skyscraper Technique – Guide for better content creation
Ubersuggest – Tool that shows different permutations for analysis
Google Trends – See keywords that trend up and down
Quora – Tool where you can look up questions that can be used to base your blog post
Twitter – Search for questions people are talking about in the space
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Should You Attend Marketing Conferences? | Ep. #65
4 oktober 2016 · 11 min
In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities within the conference are a heck of a lot more important than the conference itself.
Time Stamped Show Notes: 00:28 – Today’s topic: Should you attend marketing conferences? 00:35 – it depends on what you want to learn Lees meer00:43 – Big vs small marketing conferences
01:04 – Neil attends marketing conferences for networking 01:58 – Eric loves conferences for the people he gets to meet02:06 – Eric’s experience at the Traffic and Conversion Conference
02:58 – Google “How to Throw Mastermind Dinners”
03:54 – Finding the right people to extend long-term friendship to
04:00 – Neil hates conference “sessions” 04:17 – Sessions vs Blog Posts
04:33 – Don’t attend conferences for the sessions05:30 – “When you’re talking to people, it’s not about what you’re trying to accomplish. It’s about them.”
05:58 – Go to marketing conferences and set the right expectations for yourself
06:20 – Do mastermind dinners by group
06:31 – Conference pass vs Expo pass
07:07 – The mastermind meetings are more valuable than the conference
07:19 – Read: Never Eat Alone07:35 – That’s it for today’s episode!
3 Key Points: Attend marketing conferences for the networking opportunities.
Set right and reasonable expectations for conferences.
Don’t invite people for one on one meetings because they probably won’t show up. Create group events instead.
Resources Mentioned:
Never Eat Alone – Book Eric recommends to read
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Which Marketing Tactics Should You Start With? | Ep. #64
3 oktober 2016 · 13 min
In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts need to focus exclusively on one area or offer.
Time Stamped Show Notes: 00:28 – Today’s Topic: Marketing tactics for entrepreneurs just getting started
00:55 – Start with a blog 01:36 – Look for stuff to give away for FREE
01:40 – Use content and social media Lees meer01:49 – Know your strengths 01:58 – Organic vs Paid
02:18 – Pick tactics that will compliment your skills
02:28 – Take the concepts and test them out03:08 – Airbnb as an example
04:01 – Driving people from Facebook 04:16 – Built relationships with people05:07 – Focus on one area first
05:38 – Consider your website 06:14 – Make sure to cover the basics
06:18 – Start with Google Analytics07:15 – Don’t set up yourself to fail
07:32 – Leadpages08:17 – Look at Google tag manager
08:41 – The Measure School on Youtube
09:10 – That’s it for today’s episode!
3 Key Points: Start a blog so you can easily distribute valuable content for free.
Look at your skill sets—chose an avenue that naturally complements those skills.
Don’t try all marketing tools and techniques at once—focus one thing first.
Resources Mentioned:
Airbnb – Company that Neil set as an exampleFacebook –Social media platform where you can drive audience from
Google Analytics – A tool you can use to track your website’s performance
Leadpages – Tool to design your landing page
Measure School – Where you can get information on tracking with Google Analytics
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How Often Should You Be Emailing Your List? | Ep. #63
2 oktober 2016 · 8 min
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing!
In Episode #63 Eric and Neil talk about the art of emailing your list. Listen as they talk about the frequency with which you should email your list, how you can better preserve the trust between you and your list, and why email-based sales promotions should be both tactful and scheduled.
Time Stamped Show Notes: 00:28 – Today’s Topic: How often to email your list
00:47 – Make your audience look forward to the next email
00:56 – Put value in your emails
01:11 – Email audience as long as they’re engaged
01:18 – Don’t send emails to people without engagement
02:14 – Send emails based on how often people engage
02:23 – Drip Lees meer03:07 – Tell a consistent story
03:27 – Consider what you are emailing
04:13 – Build trust with you audience before sending sales stuff
04:27 – Have a ratio between value content and sales emails
3 Key Points: Each email should make your audience look forward to the next.
You need to put value in each email.
Trust between you and your audience needs to be established.
Resources Mentioned:
Mailchimp – Another email system Neil mentionedDrip – Email system mentioned by Eric
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The Art of Promoting and Recording Podcasts | Ep. #62
1 oktober 2016 · 14 min
In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Marketing School, and the key concepts you need to master if you want to successfully promote your show.
Time Stamped Show Notes: 00:25 – Today’s Topic: The Art of Promoting and Recording Podcasts Lees meer00:35 – Microphones and recording multiple times
01:15 – Recording software 01:18 – Quicktime 01:25 – Issues Neil and Eric experienced01:58 – ECamm
02:25 – Screenflow crashed twice
02:33 – Microphones to use 02:35 – Blue Yeti
02:40 – ATR2100
02:55 – iPhone microphone for backup
03:35 – Neil and Eric save 3 files for every recording
09:50 – Promoting a podcast 03:53 – Email blast
04:20 – Libsyn is not that accurate
04:41 – Product Hunt05:59 – Email digest
05:29 – Shure MV88
06:30 – The BEST strategy in promoting
07:42 – The Art of Charm Podcast08:37 – The more you can automate, the better
08:45 – Edgar09:06 – Keep Retweeting episodes on Twitter
09:58 – As long as you’re providing value, you’re doing the right thing
10:11 – That’s the end of today’s episode!
3 Key Points: Use different tools and software when recording.
Always have a backup—ALWAYS.
Interview other people who are already popular—let their networks do the promotion for you.
Resources Mentioned:
Quicktime – The most stable software for NeilECamm – Software Eric and Neil uses when on Skype
Screenflow – Another software for recording
Blue Yeti – Mic Eric is using in this podcast
ATR2100 – Another mic Eric and Neil uses
Libsyn – Used to track podcast statistics
Product Hunt – Website where Erik lists their podcast
Shure MV88 – Eric’s iPhone mic
The Art of Charm Podcast – A podcast Eric mentioned
Edgar – Tool that sets your social media posts
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Pros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61
30 september 2016 · 11 min
In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for their own businesses, and the stunning advantages of outsourcing.
Time Stamped Show Notes: 00:29 – Today’s Topic: The Pros and Cons of Hiring In-house Versus Agency Versus Consultant Lees meer00:42 – Neil never hires agencies—only specific consultants
01:08 – Eric has an agency but would not hire an agency 01:45 – Eric would go to Angel List, Indeed or Forced Hiring02:08 – How the Forced Hiring tactic works 02:10 – Using LinkedIn
02:52 – The easy way is to just look for an agency
02:58 – Agencies do not fully understand your product03:18 – Be mindful of relationship dynamics
03:26 – Think about why you want to hire 03:34 – In-house for managing the whole process
03:42 – Freelancer for a specific task
03:48 – Consultant for helping in strategy04:10 – It depends on the task you want to get done
05:00 – Optimize costs and results
05:40 – Working with the big ones means paying for the brand name
06:35 – Consider your company’s culture—don’t hire solely for the results
07:16 – End of today’s episode!
3 Key Points: Agencies bring convenience, but significant expense as well.
Hiring for what you need done and what fits your culture.
Don’t look at just the costs; look at the results as well.
Resources Mentioned:
Angel List and Indeed – Where Eric would search for consultantsForced Hiring – A tactic which Eric wrote a blog about
LinkedIn – A social media platform where you can generate leads
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Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60
29 september 2016 · 12 min
In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong.
Time Stamped Show Notes: 00:28 – Today’s topic: What Do Most Digital Marketing Agencies Get Wrong? Lees meer00:36 – Neil had an agency in the past and Eric has one in the present
00:53 – Oftentimes, big agencies hand your account off to a junior person 01:09 – The results are going to be limited01:26 – Creating an agency should be about driving results to clients
01:33 – Another mistake is not understanding the client 01:42 – The relationship won’t work out 01:45 – Neil’s experience related to this02:10 – An understanding between an agency and client is important before running a project
02:37 – Most agencies exclusively focus on building their client rosters 02:48 – Agencies lack client profiling and they shouldn’t
03:14 – Try a foot-in-the-door type of engagement03:48 – Agencies and clients can’t focus on each other 04:00 – Agencies love big clients and big clients get the special treatment 04:18 – Don’t hire agencies that handle big clients, unless you yourself are a BIG client
05:16 – As a client, find a small agency and make sure that you’re your agency’s biggest client and as an agency, value your biggest client
05:30 – Agencies’ cookie-cutter approach 05:53 – Every single business is different
06:07 – Agencies’ package approach 06:15 – There is no set package
06:32 – Make sure the agency produces the highest ROI for you 06:47 – Give the agency your stats and metrics and ask how to increase your ROI the fastest
07:09 – Agencies showing off their awards 07:40 – Focus on your clients
3 Key Points: Owning good communication and practicing understanding can go a long way – always make sure that you’re on the same page with your clients.
Treat each of your customers with care—you are here because of them and they are in front of you because they need you.
Know your mo… -
7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59
28 september 2016 · 10 min
In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your blog post.
Time Stamped Show Notes: 00:28 – Today’s topic: Seven Things You Should Do Every Time Before You Publish a Blog Post Lees meer00:36 – First thing?—A/B test the headline 00:43 – Search for WordPress A/B testing plugin
00:50 – Why this is important01:14 – Second thing?—have a very engaging image 01:26 – Images affect your click-through rate when running an ad
01:30 – Sites like StockUnlimited gives you unlimited stock photos
01:40 – Subscribe to DesignPickle monthly subscription plan to get unlimited design
01:46 – Single Grain blog01:56 – Third thing?– email every single website you link out to 02:06 – Sending a cold email
02:20 – An additional note to add in the email02:27 – Fourth thing? - building a promotional aspect 02:33 – Connect to a community that you can engage in
02:36 – For marketers, you can go to GrowthHackers and Inbound and share the content that you have
02:51 – Think about where your audience is hanging out
03:00 – Reddit looks out for people that are self-promotional—tread carefully 03:06 – Make sure your blog post adds value and you engage with people03:33 – Number 5?—asking for social share 03:34 – Go to competitors article around the web 03:42 – Go to search.twitter.com and type in keywords to see related articles
03:48 – You can also do searches at and type the keywords
04:07 – After finding the people who re-tweeted the articles, you can email them for social share04:55 – Number 6?—ask your team to promote your blog post
05:23 – Number 7?—send an e-mail blast every time you release a blog post 05:31 – This is good traffic source
06:02 – Send the email 2 days later3 Key Points: Utilize your resources—your team and family can help you increase traffic.
Don’t just blog—create somethin… -
How to Create a Marketing Budget | Ep. #58
27 september 2016 · 11 min
In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K per month if you can.
Time Stamped Show Notes: 00:25 – Today’s topic: How to Create a Marketing Budget Lees meer00:34 – Short-term versus long-term budget 00:48 – SEO is a front-loaded cost 01:18 – Takes a long time to get going so you spend a lot early on to get it set up
01:25 -- Social media 01:29 – Ad buys can be done on a monthly basis…it’s ROI driven
01:55 – Fan building, another front loaded cost02:18 – If you have something that’s working, go all in on it, don’t stop arbitrarily 03:10 – When you’re starting out, you don’t have unlimited budget, so it’s important to invest where returns are greatest
04:30 – Content marketing and link building
04:40 – With CRO you need at least 10K visits per month
04:48 – Content is KEY for link building, and you can’t do it right unless you’re spending 10K per month
05:40 – Eric spends $2500 per month just on tools
06:29 – Digital Marketer breaks down the traffic buckets brilliantly
06:55 – Allocate 68% of funds to cold traffic
07:15 – Don’t blindly dump money into programs3 Key Points: Build two budgets, short term and long term.
When you’re just starting out, your funds are (probably) limited, so put the money where the returns are greatest.
If you want to be successful in link building, spend money to develop marquee content.
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How to Decide if You Need Separate Brands for Your Business | Ep. #57
26 september 2016 · 10 min
In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary in most cases, but how it can actually damage your business.
Time Stamped Show Notes: 00:25 – Today’s topic: How to Decide if You Need Separate Brands for Your Business Lees meer00:35 – If you’re creating different products and they’re not related at all, obviously you need different brands
00:45 – Having said that, you put SO much into building a site and brand, why not bring everything under one umbrella?
01:28 – Talking about QuickSprout 02:12 – The brand split wasn’t intentional
02:35 – Crazy Egg was such a different concept, it couldn’t merge with QuickSprout03:10 – Most people create too many businesses
03:39 – Focus on your CORE business until it flat-lines
03:55 – Talking about Growth Everywhere versus Single Grain05:05 – Just look at all the effort Neil had to put in to build NeilPatel.com
05:30 – You don’t need a personal blog and a corporate blog—just do ONE 05:45 – And generally go corporate, because you can market and sell that
3 Key Points: Your time and focus are limited—that alone means rare is the time when it make sense to split brands.
If you’ve already established a brand, domain, and good traffic volume, why divert your attention from that?
Unless the brands/products/offerings are going to be EXTREMELY different, it usually doesn’t make sense to kick-off a new brand.
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The Best Services for Finding Great Freelancers | Ep. #56
25 september 2016 · 11 min
In Episode #56 Neil and Eric highlight how they go about hiring the best freelancers no matter the industry. Listen as they share websites, tools, and creative strategies for finding freelancers that are truly masters of their given craft.
Time Stamped Show Notes: 00:25 – Today’s topic: The Best Services for Finding Great Freelancers Lees meer00:40 – Talking designers 00:47 – Dribbble for designers
01:18 – 99designs.com a contest driven resource
01:39 – visual.ly – great for infographics01:53 – upwork.com 02:05 – A lot of the freelancers suck, but a lot of the people offering jobs suck too
02:31 – You need to find people who’ve done EXACTLY what you’ve done02:40 – Check out freelancer.com as well
02:50 – Toptal.com is great for engineers and developers
03:10 – The Code Pen is where Eric sourced his developer
03:14 – Don’t forget about word of mouth sourcing
04:32 – Consider searching LinkedIn—it’s not as unusual as it sounds
05:05 – angel.co Angel List means you’re plugged-in
05:52 – ProBlogger.net has really good writers
06:09 – More often than not though…this is all about YOUR hiring process—if your process isn’t good, you’ll run in circles 06:22 – When you’re hiring people, be explicit, nitpick PRE-hire so you don’t have to nitpick POST-hire07:15 -- Remember that a friend will rarely if ever recommend a lousy freelancer because they don’t want to look bad…this of a personal recommendation as (generally) a sure thing
3 Key Points: Looking for a talented freelancer? Look word of mouth FIRST.
Be extremely upfront and explicit in your expectations before hiring.
Feel free to get creative—try plundering LinkedIn for talent in your industry.
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What Should You Do with a Website that Is No Longer in Use? | Ep. #55
24 september 2016 · 10 min
In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more.
Time Stamped Show Notes: 00:25 – Today’s topic: What Should You Do with a Website that Is No Longer in Use? Lees meer00:35 – Neil usually does a 301 redirect to another digital property, or sells the domain 00:50 – Check out flippa to sell
01:09 – Rent the website as well01:29 – Empire Flippers and FEinternational.com
01:58 – Eric just acquired another gun blog 02:10 – Used a 301 to drive that blog to his site
02:38 – 301 redirect EACH page and renew the domain for a very long time
03:10 – Redirect no less than the Top 25 pages driving traffic03:35 – See what competitors are doing to make money
04:00 – If you drive the same amount of traffic, why aren’t you making the same amount of money?
04:20 – Finding website brokers
04:35 – Owning a premium domain name is a GREAT way to make money
05:03 – Why aren’t you doing anything with your site?
05:39 – Don’t be afraid to partner with someone who’s scrappier and hungrier than you
3 Key Points: Take advantage of 301 redirects.
If you’re thinking about terminating your website, ask yourself WHY before doing so and evaluate the alternative options.
Always hold on to a premium domain—that’s a digital real estate investment.
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The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54
23 september 2016 · 11 min
In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool.
Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? Lees meer00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good
01:05 – Look at impressions
01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console
03:23 – One framework to use, Brian Balfour experimentation framework04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet
04:30 – Tracking against 1 EID
05:15 – Set weekly growth meetings to review changes
05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console
07:00 – GrowthBot.io can sync with Slack and preview key analytics
3 Key Points: You MUST use Google Search Console.
When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored.
Set weekly or monthly meetings to review SEO changes.
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Neil & Eric's Favorite Marketing Tools that Save Time | Ep. #53
22 september 2016 · 13 min
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric and Neil discuss their favorite marketing tools that save you time. Enjoy!
Time Stamped Show Notes: 00:25 – Today’s topic: Marketing Tools That Will Save You Time Lees meer00:34 – Droplr—take screenshots and videos with ease
01:23 – Ahrefs—links to all your competitors
03:14 – Drip—a fresh, effective take on email marketing automation
03:24 – LeadPages—build landing pages with ease
04:49 – HelloBar—collect email address, push out marketing message, etc. with ease
05:15 – Google Tag Manager—Add snippets to whatever pages you want, add pages at-will, etc.
06:29 – Rescue Time—Identify where you’re inefficient
07:06 – Text Expander—Save snippets so you don’t have to re-type paragraphs
08:09 – Gmail Canned Responses—a great time saver for email marketing
09:03 – ScheduleOnce – Just a great time saver in terms of booking people
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The Best Way to Research New Blog Topics | Ep. #52
21 september 2016 · 12 min
In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content.
Time Stamped Show Notes: 00:23 – Today’s topic: How to research new blog topics? Lees meer00:42 – Hold weekly meetings and crowdsource idea generation
01:00 – You can also tap into your email list
01:50 – Tap into feedly.com02:05 – Neil only sources his audience for blog/podcast topics
02:31 – What type of problems are you hearing about again and again at conferences and industry events?
02:50 – BuzzSumo and Brian Dean's Skyscraper Technique04:00 – TrackReddit
04:48 – Tap into article sub-headers and use those sub-headers to create individual posts
05:30 – What have people engaged with in the past?
06:56 – Digital Marketer – Headline Ideas07:15 – Aaron Ageis Quick Sprout
3 Key Points: Tap into the hive mind (aka the crowd).
Listen into your industry’s buzz.
Try transforming sub-headers from older content into stand-alone pieces.
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How to Get a Lot of Traffic to Your Site without Building Links | Ep. #51
20 september 2016 · 10 min
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! Links affect two types of traffic sources: organic traffic and referral traffic. In Episode #51 Eric and Neil discuss how to drive a lot of traffic to your website without building links. Enjoy!
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Why Neil & Eric Decided to Do this Podcast | Ep. #50
19 september 2016 · 13 min
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #50 Eric and Neil discuss why they decided to do this podcast in the first place, what their hesitations were, and the benefits of doing it. Enjoy!
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How Often You Should Be Tracking Your Keyword Ranking | Ep. #49
18 september 2016 · 11 min
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #49 Eric and Neil discuss how often you should be tracking your keyword ranking. Enjoy!
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Best Strategies for Studying Your Competitors | Ep. #48
17 september 2016 · 11 min
In Episode #48 Neil and Eric discuss their respective strategies for studying competitors. Listen as both hosts explain why examining the competition—while occasionally valuable—is not as helpful as examining customers, and why your big strategy shifts should be determined by YOU as opposed to the competition.
Time Stamped Show Notes: 00:10 – How much should you focus on your competitors?
00:15 – Neil doesn’t focus on competitors too much 00:29 – Remember that the market is HUGE
00:45 – There’s a LOT of room out there
01:03 – Making a shitload of money as #2 or #3 is awesome—you don’t need to be #1 Lees meer01:47 – Just focus on building your OWN business
02:12 – SEMrush 02:15 – Use it to gain keen insight into what your competitors are doing02:49 – AdBeat 02:54 – See what your competitors are doing with more granularity
03:13 – If you’re going to pay attention to competitors, may attention to new products and market shifts 03:55 – If you don’t, you’ll get left behind
04:10 – Don’t sweat the small stuff—look at their roadmap04:46 – Talk to your customers BEFORE making a big shift 05:05 – As long as you’re talking with your customers, you’ll never miss a beat
05:50 – Don’t do legwork for free
06:35 – When all you do is monitor your competitors, you’re playing a constant game of catch-up
3 Key Points: When it comes to competitors, only pay attention to their new products and market shifts—the rest is small potatoes.
You do NOT need be #1.
Never forget the market is HUGE.
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Neil & Eric's Top 10 Plugins for WordPress | Ep. #47
16 september 2016 · 13 min
In Episode #47 Neil and Eric walk through their Top 10 Plugins for WordPress—they’re not only talk about the plugins and their features, but best practices for making the most of these WP add-ons.
Time Stamped Show Notes: 00:15 – Sharing the Top 5 Wordpress Plugins
00:35 – Yoast SEO plugin
01:03 – ThriveLeads is all about content upgrades 01:20 – Allows for opt-ins that are relevant to specific content topics
01:52 – Allows for the addition of an easy CTA for every post Lees meer02:02 – Pretty Link 02:09 – If you’re promoting someone else’s product as an affiliate, you can cloak the affiliate link
02:47 – Also great for Facebook ads03:03 – PolyLang 03:13 – Requires more work, but it creates SERIOUS ROI
03:49 – Most people don’t speak English, yet most of the content available is in English
04:16 – Manual translate your content05:05 – CoSchedule 05:19 – A wordpress plugin that organizes everything into an editorial calendar
06:56 – WPSmush 07:09 – Condenses images to make to help pages load faster
07:12 – WordPress Popular posts 07:47 – link every page to popular posts
08:20 – WP Checklist 08:26 – Creates a checklist for each and every piece of content
09:20 – HelloBar
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How to Measure the Results of Your Content Marketing | Ep. #46
15 september 2016 · 13 min
In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its reach has hit a certain level of exposure.
Time Stamped Show Notes: 00:30 – How to measure the results of your content marketing efforts 00:40 – What gets measured gets managed Lees meer00:55 – One thing you can do?—start simple. Track what’s important using a spreadsheet
01:45 – With content marketing, it takes time to measure results so be patient
01:50 – Neil never measures ROI from content marketing
02:25 – When you’re spending your OWN time on content marketing, there’s virtually no cost
02:45 – Content marketing is a LONG-TERM play
03:00 – As long as traffic keeps going up, you’ll be able to find a way to monetize
03:20 – Once traffic exceeds 10,000, start collecting emails
04:15 – Calculated Risk04:55 – Content marketing is a 12-18 month journey before you see any traction
05:35 – Think of content marketing like you think of PR
06:35 – Writing eCommerce posts didn’t get the most traction…but they were the most loyal 06:50 – Moral of the story, buzz does not necessarily equate to sales
07:58 – Each visitor isn’t the same, attract the RIGHT type of readers08:28 – Cyfe will allow you to build out dashboards with ease
09:10 – Make something people want before you start measuring
3 Key Points: Content marketing takes time, there won’t be short term wins.
Attracting the RIGHT type of readers is more important than attractive LOTS of readers.
What gets measured gets managed.
Resources Mentioned:
Calculated Risk – Blog from a WSJ journalistCYFE – Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.
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Why Getting Testimonials for Your Business Is so Important | Ep. #45
14 september 2016 · 12 min
In Episode #45 Neil and Eric talk testimonials—what they are, why they’re important, and how you can go about collecting them for your business. Listen as Neil and Eric share their personal experience with testimonials—both good and bad—and illustrate why you should never create a fake testimonial.
Time Stamped Show Notes: 00:30 – How you can get testimonials from your customers
00:39 – Testimonials are KEY because they do all the hard legwork in terms of winning new business
01:28 – Add company badges and testimonials to your homepage
01:49 – YesInsights
02:39 – Email people asking for feedback 03:03 – Roughly 3 people out of every 100 will give you feedback…at least one of those should be good enough for a testimonial Lees meer04:32 – A testimonial will give you a conversion lift of around 8% to 10%
05:19 – Net Promoter Score06:05 – Be sure to ASK people if you can use testimonials…if you don’t, you can get in BIG trouble 06:15 – However, when it comes to logos, it’s better to ask for forgiveness than it is to ask for permission
07:14 – Do NOT make-up testimonials
08:15 – Bottom line?—testimonials are powerful and awesome, but you need to be careful when using them
3 Key Points: Don’t make up a testimonial—people will see it from a mile away.
Always ask permission before using a testimonial.
Testimonials will help your conversions, but not by any astronomical amount…10% if you’re lucky.
Resources Mentioned:
YesInsights – Get Customer feedback with simple one-click surveys.Net Promoter Score – A management tool that can be used to gauge the loyalty of a firm's customer relationships
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Neil & Eric's Personal Strategies for Creating Successful Blogs | Ep. #44
13 september 2016 · 13 min
In Episode #44 Neil and Eric talk about generating more blog topics for your website—why it’s so important and the tools you can use to ensure your content is always fresh. Listen as they share their personal strategies for creating winning blog content that’s not only interesting to them, but interesting to their readers.
Time Stamped Show Notes: 00:30 – Generating more (and more exciting) blog topics
00:37 – Use BuzzSumo
00:53 – Take what BuzzSumo gives you and IMPROVE upon it
01:54 – Look at posts that are fairly new 02:20 – Take the sub-headers and turn those into individual posts Lees meer02:58 – Use Google News or Trends to see what’s hot
03:23 -- Learn how to write content that’s fresh AND informative
04:00 – The internal search feature on your website isn’t sexy, but it is valuable
04:35 – Go to NeilPatel.com in the footer click on TOOLS and then type in your competitor’s URLs 05:00 – Don’t copy your competition, outperform them05:55 – Convince and Convert
06:30 – Look into your analytics and figure out which of your posts have done well—find the key elements and piggyback off them for new content
07:48 – Feed.ly
08:10 – Whenever you’re coming up with new ideas, you need to strike while the iron is hot or keep a running inventory of those ideas
3 Key Points: YouTube advertising is cheap right now but it won’t be forever.
Someone else’s laziness is your competitive advantage.
When your ad doesn’t resonate, retarget, retarget, retarget!
Resources Mentioned:
BuzzSumo – A valuable took Neil and Eric use to identify trending blog topicsConvince and Convert – Strategic advisors that work with world-class organizations to make digital marketing and customer experiences remarkable
Feedly – Organize and share relevant news stories
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How to Use YouTube to Generate More Revenue | Ep. #43
12 september 2016 · 12 min
In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertising is one of the easiest ways to revolutionize your business, listen as Neil and Eric show you how.
Time Stamped Show Notes: 00:30 – Does YouTube advertising REALLY work for your business? 00:38 – It’s a hidden GEM! Lees meer00:55 – Any time you’re running display, you’re looking for TRACTION more than anything
01:45 – Going all-in with YouTube advertising saved a company
02:10 – At CrazyEgg, YouTube advertising generated more revenue in one month than any other medium
02:52 – Check out Tai Lopez
03:33 – YouTube advertising is extremely profitable—but it is expensive to set up and it’s a lot of work
04:05 – Bid on pre-roll and search ads 04:40 – Leads coming in at less than $1 a pop05:10 – For Growth Everywhere, we’re targeting entrepreneurial viewers
05:39 – Other people being lazy is your opportunity
06:41 – The key to getting an add that works really well is answering objections
07:47 – When people watch your ad and don’t buy, hit them with another ad, retarget them
08:30 – Get in on YouTube ads while the costs are low
3 Key Points: YouTube advertising is cheap right now but it won’t be forever.
Someone else’s laziness is your competitive advantage.
When your ad doesn’t resonate, retarget, retarget, retarget!
Resources Mentioned:
Tai Lopez – A guy who did YouTube advertising RIGHT
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Neil & Eric's Favorite Marketing Tools (and Why) | Ep. #42
11 september 2016 · 14 min
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #42 Eric and Neil discuss their favorite marketing tools, like Infusionsoft & LeadPages—and why. Enjoy!
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Simple Strategies to Improve Your Lead Generation | Ep. #41
10 september 2016 · 13 min
In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share.
Time Stamped Show Notes: 00:30 – How to generate more leads for your website
00:39 – Tools you can use 00:40 – Hello Bar Lees meer00:45 – SumoMe
01:03 – Figure out why someone should become a lead
01:19 – Give something to convert them into a lead
02:15 – Make sure content is categorized 02:35 – Segmenting your audience
02:57 – Example on marketing funnel post
03:15 – Give a bonus on the topic03:39 – Sending people to case studies
04:33 – It’s about getting qualified leads
05:01 – Taking people down to a long funnel
05:16 – Putting click to action after getting leads to sign up 05:35 – Drip and Infusionsoft05:50 – Make sure to segment people from your website 06:04 – Lead scores
06:39 – Breaking leads into multiple steps
07:14 – Try storytelling as a strategy
07:53 – Test your call-to-action buttons
08:59 – Let them fill out what they want to fill out
09:20 – That’s it for today’s episode!
3 Key Points: Give something to people to convert them into a lead.
It’s not about having a lot of leads; it’s about getting qualified leads.
Storytelling is a strategy that engages people to convert.
Resources Mentioned:
Hello Bar – tool to collect more emailsSumoMe – tool for having takeovers or pop-ups
Drip – email service provider
Infusionsoft – another email service provider
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7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40
9 september 2016 · 12 min
In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Learn how to optimize your website’s exposure with these easy, non-technical steps.
Time Stamped Show Notes: 00:29 – 7 Simple SEO tactics to sky rocket your traffic
00:49 – Linking to your most popular pages 01:19 – Make sure to link on every blog post Lees meer01:29 – Featured snippets
01:53 – How to Rank Zero 02:01 – Make sure you have a H1 title and tag
02:19 – Google’s role03:01 – Click through rates
03:18 – Optimizing title tags 03:48 – Think of title tags as human
04:14 – People love to Google, “What is SEO?”04:27 – Second order page scraping 04:37 – Getting into Google search console
05:25 – Google likes to audition you05:50 – Neil’s loooong blog posts 06:05 – More keywords you have, more long tail terms
06:38 – More detailed content, more sure traffic07:02 – Transcribing videos 07:05 – Rev.com
07:15 – Search engines can’t crawl videos
07:29 – Google image search 07:57 – Naming your image files properly
08:30 – Optimize image file names and alt tags08:44 – End of today’s episode
3 Key Points: Link all blog posts to the most popular page you have.
Optimize titles, tags, and images.
Transcribe videos for content.
Resources Mentioned:
How to Rank Zero – read on how to optimize your title and tagGoogle – the most used search engine
Rev.com –for transcribing videos
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How to Generate Sales Through Webinars | Ep. #39
8 september 2016 · 13 min
Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric and Neil discuss why webinars are great for generating sales. Enjoy!
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