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Does Direct Mail Still Work? | Ep. #138
16 december 2016 · 11 min
In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method.
Time Stamped Show Notes: 00:27 – Today’s topic: Does Direct Mail Still Work? Lees meer00:35 – It’s untrue that direct mail doesn’t work anymore
00:41 – Russell Brunson from ClickFunnels is a great example of how well it works
01:07 – “Direct mail is NOT dead”
01:21 – Direct mail still works for businesses that cater to older people
01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail
01:57 – Neil describes an ad he got in the mail the other day that he actually opened
02:21 – Like a website, direct mail also has funnels
02:47 – Send a unique letter to get someone open it
03:00 – Have persuasive copy
03:10 – Neil is testing out a marketing strategy in the mail
04:14 – Consider your audience
05:37 – Be creative with your messaging inside your mail
06:50 – Target down your list to a small group so you can spend more money personalizing the mail ad
07:19 – That’s it for today’s episode!
3 Key Points: Snail mail is NOT dead—you just need to be creative in your marketing.
It is ESSENTIAL to have creative and persuasive copy in direct mail.
Success in direct mail is dependent on approaching the right, target audience.
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Why and How You Should Control Your Crawl Budget | Ep. #137
15 december 2016 · 11 min
In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website.
Time Stamped Show Notes: 00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget Lees meer00:35 – The definition of a crawl budget
01:09 – “Every site has a limited crawl budget”
01:28 – Control what pages Google crawls and have them crawl your most important ones
02:02 – Make sure the Google Search Console is installed
02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them
03:21 – Deleting content can sometimes increase traffic
03:35 – Look at impressions in your Google Search Console
04:11 – Link and direct more people to high quality pages
04:29 – WhitePages block off a lot of pages
05:03 – Check the crawl error section in your Google Search Console
06:20 – The faster your servers, the more pages are crawled
07:05 – That’s it for today’s episode!
3 Key Points: A crawl budget is the maximum amount of pages Google crawls on your website.
Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages.
Make sure you have a fast server so your website is crawled faster.
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How to Validate Your Business Idea for Under $100 | Ep. #136
14 december 2016 · 11 min
In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Validate Your Business Idea for Under $100 Lees meer00:35 – Tim Ferris’ validation on the 4-Hour Work Week on Google AdWords costed $50
01:09 – Use tools like Google Surveys and Survata01:36 – Post an ad in Craigslist
02:43 – Use surveys in person or in video to get feedback
02:56 – Keep trying to get the best results
03:31 – Check Reddit and Quora04:37 – Go to the INC5000 list and see what other companies are doing
05:13 – Look for companies in the same industry as yours
06:11 – Research the problems companies in your industry are trying to solve
06:30 – Look at Amazon and Ebay, if you’re selling consumer products
06:43 – Check Flippa and FE International to see what new online businesses are being sold
07:01 – Look at your market using Google Trends07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume
08:00 – That’s it for today’s episode!
3 Key Points: Use online tools available to you to find that validation.
Talk to people about your business idea and gauge their responses.
Look at the companies in your industry and find out what problems they’re trying to solve today.
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How to Use Quizzes to Increase Leads | Ep. #135
13 december 2016 · 9 min
In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Quizzes to Increase Leads Lees meer01:36 – Quizzes should optimize for email collection
02:00 – Quizzes should match the offer
02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes
04:12 – Make sure you have at least 5 questions in your quizzes
04:30 – Use LeadQuizzes as a tool combined with Facebook ads
04:55 – Neil still uses quizzes in their funnel
05:10 – Revolution Golf also makes use of quizzes for their marketing
05:50 – That’s it for today’s episode!
3 Key Points: The quiz should match and be consistent with your end offer—wrong leads means no sales.
Quizzes should NOT be long, but just the right questions to pique your customer’s interest.
Utilize quizzes by pairing it with other social media campaigns.
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How to Use Pinterest to Drive More Traffic and Revenue | Ep. #134
12 december 2016 · 10 min
In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to their business at a low cost.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Pinterest to Drive More Traffic and Revenue Lees meer00:45 – You can advertise in Pinterest
01:06 – The clicks in Pinterest are cheaper than other platforms
01:31 – Neil found the article The Pinterest Traffic Experiment: I’m Up 2350% in 60 Days at HustleNation.com
01:48 – The tool BoardBooster that can boost boards in Pinterest 02:54 – You can also automate pinning with BoardBooster03:20 – Ezra Firestone Pinterest ads 03:45 – Ezra made $41,000 using Pinterest ads
04:33 – Samuel O taught Neil how to overcharge
05:46 – Ezra’s advertorial in Pinterest explained
06:17 – Pinterest, in general, has a lot of testing but you can eventually figure it out
06:40 – That’s it for today’s episode!
3 Key Points: Pinterest may be underrated in the world of marketing, but it can do wonders.
Use tools to analyze your data in Pinterest and take advantage of its cheap rate per click. .
Pinterest, in general, requires a lot of testing, but you can eventually figure it out and make it work for you.
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7 Things to Assess When Your Content Is Failing | Ep. #133
11 december 2016 · 13 min
In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign,
Time Stamped Show Notes: 00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing Lees meer01:31 – Find the cause of why your content marketing is failing through analytics 01:44 – Analyze quantitatively
02:29 – The data will tell you what’s wrong with your blog post 02:54 – Get feedback from people asking them what needs improvement
03:03 – People want something that is actionable03:26 – Find the basic metrics of your site
03:43 – Install Google Search Console 04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner04:45 – Use Hemingway App – a desktop application 05:01 – Hemingway App is the more advanced version of Docs and is best for writers
05:28 – Use HelloBar as an email tool
05:49 – Email out who shares your content to competitors 05:57 – Find your competitors at BuzzSumo06:08 – You can find the email of the people who are tweeting your content through Hunter
06:11 – Neil shares a sample email that you can send07:10 – Share it on social media and compare with your other posts to have an average engagement rate 07:40 – Pair it with paid advertising, too!
08:11 – Look at your content as a funnel and work on your headline 08:39 – Search for CopyBlogger Headline Formula
09:07 – That’s it for today’s episode!
3 Key Points: Analyze your data well and find the real cause for why your content marketing is failing.
Reach out to people to share your content – this will measure the quality of your content and tell you the number of people who share it.
Headlines can draw people to your content – make it interesting and appealing!
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How to Generate Content Ideas Without Keyword Research | Ep. #132
10 december 2016 · 11 min
In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research Lees meer00:38 – SEO and keyword research is important BUT it’s also important to start with your audience
00:56 – Think about what’s interesting and trending
01:05 – Eric shares his Feedly account with his team to stay on top of trends
01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows
01:56 – Neil takes his competitors’ links and runs it in BuzzSumo02:37 – Look at your competitor's’ posts and try to replicate but make it better
02:41 – Look up Brian Dean’s Skyscraper Technique03:16 – Email out people who share your competitor's’ content and ask them to share yours, too
04:21 – Use io to search email addresses
04:35 – Use AHrefs and SEMRush to show which top pages are ranking
04:56 – Look into your analytics and figure out what ranks well
05:43 – Getting traffic is NOT just about keywords
05:52 – Go to Quora and see what questions are asked in your space
06:23 – Look at blog headline structures and podcast titles
07:26 – That’s it for today’s episode!
3 Key Points: See what your audience is interested in and respond accordingly.
Use your competitor’s content as base to make your content better.
Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward.
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How to Improve Your Mobile Conversions | Ep. #131
9 december 2016 · 10 min
In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Mobile Conversions Lees meer00:32 – Google has changed things; they now have mobile index
00:52 – A description of how mobile pop-ups work
01:09 – Neil doesn’t use mobile pop ups and explains why
02:05 – “Optimize for conversions through the flow”
02:48 – Breakdown steps and forms
03:08 – There will be an interstitial update on pop ups in 2017
03:27 – Convertflow can show different offers to people
04:36 – Different conversion rates for people who already opted in
05:01 – Neil integrates CTAs in his blog posts
05:48 – Single Grain has an “opt-in” bar at the bottom of their mobile page
06:10 – Make sure your pop ups don’t take most of the screen
06:31 – Search Google interstitial penalty06:38 – That’s it for today’s episode!
3 Key Points: Pop ups may not be a good option for mobile because of the small screen size.
If you break up your content into smaller, shorter pages on mobile, you tend to convert more.
Read about the changes Google is making to guide your 2017 website plans.
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How to Use Live Chat to Grow Your Business | Ep. #130
8 december 2016 · 13 min
In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to use live chat in order to increase your sales. Also, tune in to discover how Neil tests Eric’s own live chat service without his knowing just for our benefit.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Live Chat to Grow Your Business Lees meer00:48 – Live chats should pop up at engaging points of interaction to work well
01:25 – Avoid using live chat to interrupt the sales flow
01:47 – Eric has tried Olark and Zopim as live chat tools in the past
02:08 – Eric found out more people are using Intercom.io for their live chats
03:17 – Neil drops what Eric doesn’t know!
03:46 – Intercom.io and Drift are two most popular live chat tools
04:26 – Get in touch with people at certain engagement points
04:58 – Neil messaged Eric on his website using the live chat!
06:03 – Always put the person’s name on the chat
06:25 – How Eric does his live chats
06:42 – Try to help first before pitching your sale
07:38 – “When you engage with someone 4x…they’re much more likely to buy what you sell them”
08:12 – Always have someone manning the chat 24/7
08:30 – Neil gets his chat agents from Upwork08:59 – Ask for the customer’s email
09:17 – Connect Drift or Intercom to HipChat or Slack09:39 – That’s it for today’s episode!
3 Key Points: Live chat that pops up in the right engagement points work.
It’s not just about the tools, it’s also about when pop ups, pop out.
Live chat is NOT for sales alone – remember to help people out.
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How to Amplify Your Content | Ep. #129
7 december 2016 · 15 min
In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Amplify Your Content Lees meer00:35 – 20% of your time should be spent creating content and 80% marketing it
00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content
01:21 – Groove HQ’s CEO’s strategy was to get people to share their content
01:45 – Use hunter combined with every site you’re linking out to
03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content
03:22 – Send emails manually instead of using tools like SendGrid03:29 – Use HubSpot to track how many email opens you’re getting
04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads05:57 – Google and study the “Pinterest Traffic Experiment: Side Hustle Nation”
06:36 – Neil uses BoardBooster for Pinterest
07:20 – Eric shares how The Blog Millionaire and Greatist use Pinterest to drive traffic to their sites
08:13 – Don’t forget to promote to your social channels using Meet Edgar08:38 – Neil now blogs once a week unlike before where he blogged 7 days/week
10:14 – Neil’s spendings on blog posts
11:18 – Try boosting your posts, too
11:39 – That’s it for today’s episode!
3 Key Points: Reach out to people in the same niche—link to their work and show your appreciation.
Focus on getting people to SHARE your content.
If budget is not an issue, try paid advertising to drive traffic to your site.
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How to Use Google’s Search Console to Grow your Traffic | Ep. #128
6 december 2016 · 12 min
In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google’s Search Console to Grow your Traffic Lees meer00:37 – Google’s Search Console is a free SEO tool from Google
01:05 – Click on the search analytic section to know which clicks you should be getting
01:38 – Sort impressions and look at your CTR
02:37 – You should be using structured data
03:55 – Get started with Rich Cards04:07 – Look at the crawl errors that are happening on your site
05:10 – Under search appearance, use “accelerate mobile pages” for gaining traffic from mobile
06:31 – Look-up “mobile usability”
07:02 – Look at the regions you’re targeting and select accordingly
08:08 – That’s it for today’s episode!
3 Key Points: Google Search Console has so much to offer for FREE—get acquainted with it.
Look at the pages that are getting impressions, but not many clicks. Make the adjustments necessary to optimize CTR.
If you’re not using structured data, you’re losing traffic.
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How to Combine Content Marketing with Paid Advertising | Ep. #127
5 december 2016 · 12 min
In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising Lees meer00:45 – Neil’s favorite strategy is using Facebook fans’ “likes”
01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore
02:04 – The goal is to have the least amount of fans that create the most amount of engagement
02:30 – “Boost Post” button to Facebook works
03:33 – Look at your Facebook insights
03:51 – Make sure you have a content upgrade – you can use Thrive04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc.
05:25 – Eric promotes the page post engagements
06:31 – Think about the channel before investing in paid traffic
07:22 – LinkedIn traffic’s conversion rates are 50-60%
08:14 – Gmail ads also works – check out Growth Everywhere’s post08:50 – That’s it for today’s episode!
3 Key Points: Combining paid advertising and content marketing IS possible and profitable.
Build a following instead of just driving paid clicks.
Spend money not for “likes” but to get the right campaign.
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How to Set Up a Basic Re-marketing Campaign | Ep. #126
4 december 2016 · 11 min
In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign Lees meer00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing
01:01 – Make sure you have the right pixel on your site when doing re-marketing
01:10 – Have a Google Tag Manager setup to manage the pixel
01:38 – Create new creative and rotate those createives often to attract more views
02:08 – You can buy stock images from Fotolia02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic
02:22 – Cold traffic has never heard of your brand before
02:26 – Warm traffic is when they visit your website and join your email list
02:29 – Hot traffic has spent at least a dollar with your brand
02:36 – “You are marketing to people, not objects” and don’t forget it!
03:16 – Tricks for re-marketing successfully 03:45 – Create different landing pages with different content but same value prop
03:58 – The paid content promotion funnel idea
04:35 – Target a specific group of people on a specific week05:10 – AdEspresso can refresh your ad over and over
05:20 – Setup a content re-targeting funnel
05:36 – Create quirky ads
06:20 – Neil Patel’s quirky ads’ result
07:00 – Tell people stories in your ads and conversion rates will be higher
3 Key Points: You are marketing to PEOPLE, not objects.
Know you target markets and segment them.
Experiment with your ads. Different content works with different people.
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How to Set a Marketing Budget | Ep. #125
3 december 2016 · 11 min
In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in place.
Time Stamped Show Notes: 00:27 – Today’s topic: How to set a marketing budget Lees meer00:34 – Bigger companies’ budget vs small companies’ budget
00:52 – Neil doesn’t believe in a marketing budget 01:18 – Your budget should be flexible depending on the results you’re getting02:24 – The one that spends the most, is the one that wins
03:31 – The budget should be set by internal resources 04:02 – Spend money on things you get results from04:24 – Explain why you’re capping budgets
05:17 – Neil talks about his and Eric’s trip to Las Vegas
06:32 – Neil is a gambler in business
07:21 – Spend money in the right areas
07:57 – That’s it for today’s episode!
3 Key Points: Your budget should always be flexible.
Analyze your marketing campaigns for areas of rapid growth than put your budget into those.
Spend your money on campaigns that deliver results.
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What To Do When You’re Not Seeing Marketing Results | Ep. #124
2 december 2016 · 11 min
In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for campaigns struggling to yield results.
Time Stamped Show Notes: 00:27 – Today’s topic: What you should do when you’re not seeing marketing results Lees meer00:44 – Starting with paid advertising will take you 2-3 months before you start setting any measurable results
01:02 – Be patient, above all be patient—it’s prove to work, but not quickly
01:31 – Your analytics and your data will tell you where your weaknesses are so pay attention to them
01:58 – Ask people questions with the help of Qualaroo02:15 – Eric shares an example of a company he worked for in the past where the marketing was really struggling 03:01 – A lot of people make the mistake of thinking they’ll hit their targets immediately
03:35 – Not every campaign needs to work, just one or two
03:45 – Test, test, and test some more until you find something that sticks
04:37 – Have a tool like Trello or Growth Hackers Projects to help you organize ideas
05:02 – Brian Balfour’s testing framework05:20 – Have different goals for different campaigns
05:46 – Look at all the technical stuff—get in the weeds and roll around
07:00 – Set up the correct KPI to monitor progress
07:56 – That’s it for today’s episode!
3 Key Points: Great marketing takes time to build.
Know your data to understand what’s happening to your campaigns.
In marketing, you need to make continual improvements over time.
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How to Create Form Fields that Actually Convert | Ep. #123
1 december 2016 · 10 min
In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Form Fields that Actually Convert Lees meer00:41 – Having less form fields will lead to higher conversion rates but quality will go down
01:00 – Break up form fields
02:20 – Your mileage will vary
02:31 – It’s about getting conversions for qualified leads
02:40 – Small tweaks can make a difference
03:32 – Remove the asterisks in your forms
03:41 – Leverage exit pop-ups
04:18 – Add a check mark for “other” options to get more insights
04:55 – Integrate form fields into stories
05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields
06:16 – That’s it for today’s episode!
3 Key Points: The goal is NOT about getting the most conversions.
Breaking up your forms into steps will help you segment your leads.
Evaluate how to make your form fields better as the smallest tweak can make the biggest difference.
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How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122
30 november 2016 · 10 min
In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate the Holiday Seasons into your Marketing Campaign Lees meer00:37 – Have a holiday calendar
00:53 – Google “Holiday Campaigns” to know what others are doing
01:05 – Offer discounts and promotions
02:10 – Make sure you have your products in stock
02:43 – Promote holiday campaigns in advance
03:44 – Set partnerships and promotions beforehand
04:43 – Have upsells and downsells to maximize profit per user
05:22 – Use contests for holidays
05:35 – KingSumo is one contest platforms you can use
06:09 – Put countdown timers like PlusThis in the emails to set the urgency
06:47 – That’s it for today’s episode!
3 Key Points: Discuss with your team what you can offer for the holiday seasons.
Make sure your inventory is fully stocked BEFORE the holiday promotion begins.
Discounts and promotions during holidays is a SURE and effective way to sell.
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How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121
29 november 2016 · 13 min
In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or evaluating your landing page and copy. Listen as they list down different ways you can evaluate and adjust your PPC campaigns with a very small time commitment daily.
Time Stamped Show Notes: 00:27 – Today’s topic:
00:33 – Regardless of the platform, think about how you can set a framework
00:59 – With AdWords, go through your accounts and pause the things that aren’t working
01:37 – Focus on the landing page and your copy
02:15 – Exit pop ups, do not break Google’s policy
02:40 – Use stock images or check out Design Pickle and see which images you can use for PPC
03:25 – Run a survey
03:50 – Use Qualaroo’s survey tool
04:15 – Look at your keywords reports
05:10 – There are limited resources for PPC
05:33 – Spend on your peak hours
06:38 – Spend money faster to get the results faster
07:01 – Send traffic to an educational resource
07:40 – Use Power Editor, AdEspresso or Qwaya Lees meer08:07 – Get more creatives on board
08:27 – AdEspresso’s post on CPR
09:15 – That’s it for today’s episode!
3 Key Points: Evaluate what is working and not working by running surveys and checking keywords reports.
Hiring creatives can give your PPC campaigns the boost it needs.
Managing your PPC ads DO NOT need to take up a lot of your time—designate 10 minutes a day in your schedule.
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7 Ways to Become a Thought Leader | Ep. #120
28 november 2016 · 13 min
In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Become a Thought Leader Lees meer00:36 – Becoming a thought leader requires a mix of everything
01:17 – #1 Don’t just focus on one channel
01:46 – Neil describes how he became a thought leader
02:08 – Find your unique angle
03:22 – Join YEC (Young Entrepreneur Council)
03:45 – Go to LinkedIn and reach out to editors of large publications
04:19 – Using large publications is a bit overused, but still a good tactic
04:25 – #2 Guest post
04:42 – #3 Find your niche
05:36 – #4 Choose the platform you will use
06:49 – #5 Do something that makes you stand out
07:32 – Neil does crazy experiments
07:57 – #6 Take whatever you can
08:57 – #7 Don’t forget to focus on PR
09:39 – Use free solutions with HARO09:58 – That’s it for today’s episode!
3 Key Points: Find your niche, find what SETS YOU APART.
If you don’t stand out, you don’t get remembered.
Don’t think that you’re too big or important for anything—just get your voice out there!
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How to Craft High Converting Explainer Videos | Ep. #119
27 november 2016 · 12 min
In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that not only reaches your audience, but gets them hooked on your product.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Craft High converting Explainer Videos Lees meer00:38 – You DO NOT need a very high budget
00:45 – Youtube Director allows you to shoot decent videos from your iPhone
01:04 – Video Brewery is a market place for videos
01:24 – Be involved in crafting your videos
01:39 – You need to look at the objections
02:14 – Answering objections isn’t enough, you have to make a story
03:05 – Growth Everywhere’s Squatty Potty is described as an example
04:22 – Short explainer videos don’t get people hooked on your product
05:00 – People get hooked by how you good you are at answering questions and objections, building story, and connecting emotionally
05:09 – For example, the guy in the crazy egg videos, Mike O’Bryan06:18 – Talk to your voice-over person beforehand
06:38 – Before you give the script, try it yourself first
07:05 – Demo Duck and Switch Video offer video services
07:23 – Sandwich Video is great for budgets $100K+
07:54 – Focus on the script
08:12 – That’s it for today’s episode!
3 Key Points: You DO NOT need a ton of money to create explainer videos—you can do it on a budget.
Write your OWN script, as you are the best person who understands your product.
Remember to connect emotionally to your listeners.
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7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118
26 november 2016 · 12 min
In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your current business’ SEO plan.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Unorthodox SEO Strategies and Tactics That You Should Try Lees meer00:33 – #1 Use Scrapebox to find people within your space that talk about particular topics
01:43 – #2 Tube Buddy will tell you how your video is ranked
02:29 – #3 Brand loyalty—create new ideas to promote brand loyalty
03:29 – #4 Link blending 04:08 – Link to other credible sources beyond your own04:44 – #5 Neil uses Animagraffs for animated infographics 05:33 – These visual infographics get so many links
06:08 – #6 Write original researched pieces of content
07:25 – #7 Translate your content
08:09 – That’s it for today’s episode!
3 Key Points: Keep coming up with NEW ideas to promote brand loyalty to your consumers.
Try NOT to overuse your links—extend to other credible sources.
Create original researched content and translate them for your audience.
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7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117
25 november 2016 · 10 min
In Episode #117, Neil and Eric share 7 ways you can use Zapier and IFTTT to efficiently speed up workflow. Listen to discover new and effective ways to help you automate your business.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 ways to use Zapier and IFTTT to speed up your workflow Lees meer00:36 – Zapier and IFTTT allow you to hook in and connect your web applications
01:08 – IFTTT is targeted more for the consumer while Zapier is more for a B2B
01:27 – #1 Zapier acts as a central location for content and pushes notifications if anything changes or comes up
02:09 – #2 Zapier automatically save tweets on a Google spreadsheet where you can go back to see which messages did well
03:02 – #3 If you’re using BidSketch or Qwilr—when a new proposal is signed, Zapier will create an automatic Quickbooks customer account, notify you on Slack, send an on-boarding email and create a Basecamp project
03:47 – #4 IFTTT sends email notifications when you’re mentioned on other websites
04:43 – #5 When there is a new Intercom email, IFTTT pushes it to our Salesforce and to Slack to notify us
05:15 – #6 With IFTTT, we get an email notification on what’s trending. For example, we get notifications with what’s happening on Giphy and Google Trends06:27 – #7 Zapier and IFTTT can help you automate your social media
06:57 – That’s it for today’s episode!
3 Key Points: Zapier and IFTTT are both tools that can help you repurpose your content.
Discover the possibilities you can use with Zapier and IFTTT by trying out new workflows.
You can use Zapier and IFTTT to get notified on the latest trends.
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7 Ways to Optimize Your Marketing Proposals | Ep. #116
24 november 2016 · 9 min
In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 ways to optimize your marketing proposals Lees meer00:31 – #1 Don’t talk about how great your company is
01:02 – #2 Don’t assume the decision maker will talk to you
01:23 – Make sure to have case studies in the proposal
01:38 – Show screenshots where the business is messing up
02:00 – #3 Use Qwilr or Bidsketch—this will help you make nice proposals
02:43 – #4 Learn from the people you don’t close
03:27 – #5 People want something customized for them
04:07 – #6 Don’t send people proposals right away
05:16 – #7 Don’t just send the proposal—walk them through it
06:00 – That’s it for today’s episode!
3 Key Points: It’s not about you or your company, it’s about them!
Get feedback from the people who didn’t close a deal with you—learn from it.
Talk to people in detail before sending your proposals.
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7 Things You Should Say NO to as a Marketer | Ep. #115
23 november 2016 · 10 min
In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 things you should say no to as a marketer Lees meer00:34 – #1 Making changes without data
00:57 – Make sure you test with data
01:10 – #2 Looking at the tactics all the time 01:26 – Leads to being in “tactical hell”
01:43 – Don’t focus on tactics02:00 – #3 Don’t make short term gains for long term losses 02:53 – Don’t make changes for short term gains
02:57 – #4 Lack of organization 03:09 – Look at GrowthHackers Projects to organize all your ideas and experiments
03:28 – Look about documenting your marketing processes
03:48 – #5 Don’t do too many things at once
04:51 – #6 Don’t try to take everything on by yourself
05:48 – #7 Don’t run an A/B test on the same part of the funnel more than once at the same time
06:39 – That’s it for today’s episode!
3 Key Points: Don’t EVER make changes without any data.
New marketing tactics aren’t everything—assess them well before using!
GET ORGANIZED, because a lack of organization doesn’t help you scale.
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How Tools Create a Better Marketing ROI | Ep. #114
22 november 2016 · 12 min
In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools.
Time Stamped Show Notes: 00:27 – Today’s topic: How tools create a better marketing ROI Lees meer00:39 – Neil did a test 00:44 – Neil checked Hubspot
01:02 – Leads today from content marketing, conferences, sponsorships and ads
01:09 – During the early days, they got leads from their tools
01:12 – Word Stream also generates leads from their PPC creator
01:19 – Neil’s tool experiment on Quick Sprout02:31 – Check Walkscore through Ahrefs and you’ll find a lot of anchor text going back to their site 02:56 – Don’t do black area
03:28 – Neil shares what he knows on Walkscore 03:55 – They created a tool
04:15 – How realtors helped Walkscore build links
04:40 – Realtors were able to use Walkscore as selling point
05:00 – Using links and badges these days can be hit by Google
05:46 – Don’t use tools for mischievous purposes05:51 – Tools are mouse traps
06:16 – Check Outgrow.co will help you get started
07:01 – Simple tools don’t do well
07:14 – Do a tool that’s a bit more wowing
07:52 – Think about interactive content too
08:20 – Links are a big factor
08:34 – That’s it for today’s episode!
3 Key Points: Create tools for black hat purposes if necessary.
Complex tools require complex solutions.
Instead of creating simple tools, go for ones with interactive content.
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Should I Hire a PR Agency for My Business? | Ep. #113
21 november 2016 · 12 min
In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for new companies that are just starting out.
Time Stamped Show Notes: 00:27 – Today’s topic: Should I hire a PR agency for my business? Lees meer00:44 – If you’re first starting out, don’t expect a launch to take you a long distance
01:19 – Neil shares his negative PR experiences
02:05 – The best way to hire a PR person is to have them work full time for you
02:13 – Neil shares more of his PR experiences
03:53 – Find a person to do PR – do not find companies
04:17 – Eric shares his PR experiences
04:36 – The PR industry is antiquated
04:37 – Neil recommended Chris Barrett to Eric
06:01 – PR makes sense if the costs make sense
07:01 – If you’re looking for PR people, check out: Janine from Fresh PR and Richard Lorenzen07:39 – Your goal is to graduate from an agency and hire in-house
08:01 – That’s it for today’s episode!
3 Key Points: PR is not for all business types—don’t invent in PR on a whim.
Getting a PR person is way better than getting an agency.
Your end goal is to graduate from hiring agencies and get in-house employees.
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Is It Really Worth Going After Long-tail Keywords? | Ep. #112
20 november 2016 · 10 min
In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic implementation can always help you rank.
Time Stamped Show Notes: 00:27 – Today’s topic: Is it really worth going after long tail keywords? Lees meer00:36 – Long tail keywords are 3-5 word phrases people are searching for
01:06 – Head term vs long tail keywords
01:35 – Wikipedia’s Abraham Lincoln page as an example
02:35 – Brian Dean’s 1M search results
03:28 – Long tail phrases are worth it
04:08 – Don’t think about long tail content
04:28 – Use Ahrefs to see long tail traffic that comes to your site
04:43 – When your content is older, you’ll start ranking for long tail phrases
04:50 – Use your Google Search Console06:17 – Continually update content you already have
06:57 – That’s it for today’s episode!
3 Key Points: Long tail keywords are worth using.
Long tail keywords are the way you naturally write content.
Implement long tail keywords to rank old content.
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Should You Repurpose Your Content? | Ep. #111
19 november 2016 · 10 min
In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content.
Time Stamped Show Notes: 00:27 – Today’s topic: Should you repurpose your content? Lees meer00:39 – Maximize your investment by repurposing
01:04 – Posting on multiple platforms is repurposing
01:15 – Repurposing helps you get eyes in other areas
01:37 – Not all form of content should be text based
01:42 – Misconception on Google for duplicate content
02:11 – Make sure to link back to the original source
03:29 – Splinter out posts and create more content
03:52 – Google content repurposing workflow04:30 – Think about the monetization aspect of your business
05:20 – Medium and Quora rewrites certain answers
05:52 – Using Rev to transcribe podcast episodes
06:02 – That’s it for today’s episode!
3 Key Points: Repurposing content doesn’t mean you post the same thing word for word.
Google does NOT penalize duplicate content.
Repurpose your content to maximize your investment.
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Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110
18 november 2016 · 13 min
In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for being part of this journey with them!
Time Stamped Show Notes: 00:26 – Today’s topic: Our biggest lessons from 100 episodes of marketing school Lees meer00:46 – #1 When you first launch a podcast, you won’t get too much traction 01:17 – As you do it more and more, people start to listen
01:52 – No huge ‘bang for your buck’ on the first 100 episodes02:06 – #2 Great feedback but with couple of negative ones
03:11 – #3 People who launch a podcast for the sake of making one doesn’t do so well 03:41 – You have to have an audience to push it through04:02 – #4 Consistency takes a lot of work
05:15 – #5 Blog audience helps the success of this podcast 06:03 – It’s not easy to get a lot of downloads and listens06:22 – #6 Podcasting is just like blogging
07:11 – #7 Time buys you listens and traffic
08:24 – Google Tomasz Tunguz or Compounding effects of content marketing08:58 – Having a picture on your podcast helps
09:27 – That’s it for today’s episode!
3 Key Points: The first 100 episodes didn’t come easy.
Podcasting is much like blogging in terms of traffic and views/listens.
Have a plan for your podcast, without one, you are doomed to fail.
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The Pros and Cons of Having a Wikipedia Page | Ep. #109
17 november 2016 · 8 min
In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one really does fit your business profile.
Time Stamped Show Notes: 00:27 – Today’s topic: The advantages and disadvantages of having a Wikipedia page Lees meer00:36 – Having a Wikipedia page adds credibility
01:05 – Neil used to have a Wikipedia page but he had it removed
01:23 – Knowledge graph pops Wikipedia to the top of search pages INSTEAD of Neil’s website
01:43 – A person or business can have a Wiki page for added credibility but not if you’re doing sales
02:53 – A Wikipedia page can help you with reputation management
03:28 – You can use it to verify your profiles
04:24 – Leonard Kim can help to make a Wikipedia page
04:41 – That’s it for today’s episode!
3 Key Points: Every platform has its own advantages and disadvantages.
Wikipedia ranks so if you run a sales website, don’t use it.
A Wikipedia page adds credibility to an individual or business.
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How to Get More YouTube Views | Ep. #108
16 november 2016 · 12 min
In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolstering viewership on your channel.
Time Stamped Show Notes: 00:27 – Today’s topic: How to get more YouTube views Lees meer00:51 – Make different playlists for different topics
01:17 – Going out of your way in videos to tell people what they’re going to learn
02:05 – Tube Buddy allows you to see what tags you’re ranking for
02:54 – Look for popular videos in your niche and reply to comments
03:57 – Be consistent in publishing
04:39 – Work on crafting your story
05:16 – Focus on crafting a story in your video
06:28 – Narrating and relating your story
06:53 – YouTube ads
07:07 – Retarget people on a service page and add more value
07:43 – Squatty Potty as an example
08:08 – Check out the interview on Squatty Potty08:13 – That’s it for today’s episode!
3 Key Points: Give value to your viewers—that is the cornerstone of YouTube success.
Let your viewers know what they should expect to learn from your videos.
Craft a story and go through it with your viewers chapter by chapter.
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How to Take Advantage of Untapped Ad Opportunities | Ep. #107
15 november 2016 · 10 min
In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not they are compatible with your business and budget.
Time Stamped Show Notes: 00:27 – Today’s topic: How to take advantage of untapped ad opportunities Lees meer00:33 – Check Twitch and see if it suits your target demographic
01:26 – Email bloggers around your niche and ask for advertisement opportunities 02:02 – It doesn’t cost very much
02:27 – And it converts well02:41 – Podcast advertising on Midroll
03:12 – Driving leads from podcasts
03:42 – Pinterest ads can yield good ROI
03:50 – Taboola and Outbrain04:23 – Apple’s new app ads
04:48 – Youtube ads
05:33 – Waze ads
06:11 – That’s it for today’s episode!
3 Key Points: Give unconventional platforms a try for advertising.
Ads don’t have to cost much $$$.
Check to see if your target demographics are compatible to the ads you’re looking into.
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How to Fix Your Slow-Growing Blog Traffic | Ep. #106
14 november 2016 · 10 min
In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn’t your content that’s the problem, but the code base on your website.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Fix Your Slow Growing Blog Traffic Lees meer00:46 – Publish more content!
01:21 – Pay people to make content 01:36 – Check out ProBlogger01:52 – The problem might be your internal structure and how you’re cross linking
02:18 – Link to your cornerstone content
02:31 – Use Google Search Console to look at the pages
02:55 – The depth of your content has to be longer
03:31 – You can add more value to your content
03:42 – Look at the code base too
05:00 – Neil’s friend from Goodreads added new servers
05:30 – Check out Google Page Speed or PingDom to know what makes your website slow
05:44 – Use a CDN Content Delivery Network
06:09 – Go to Twitter and search articles
06:57 – That’s it for today’s episode!
3 Key Points: Create more content or pay people to help you out.
If the problem isn’t your website or your content, it must be your internal structure.
If you link all relevant phrases to your cornerstone key pieces of content, you’ll notice over time your rankings go up.
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How to Use Mobile-Based Pop-Ups without Getting Penalized in Google | Ep. #105
13 november 2016 · 9 min
In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervious to Google’s harsh penalties.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Mobile-Based Pop-Ups without Getting Penalized in Google Lees meer00:40 – In 2017, Google will start looking at mobile pop ups
01:02 – Neil’s animated interstitial on his site
02:53 – You can do a model that doesn’t own the whole page
03:19 – Google doesn’t want pop ups consuming the whole screen
04:01 – Use sticky bars instead of pop-ups
04:22 – Google “interstitial penalty, 2017” to read more
04:43 – Integrate quizzes on mobile devices
05:10 – Google is adding a news carousel for amp pages
05:28 – That’s it for today’s episode!
3 Key Points: Pop-ups occupying the whole screen are a bad user-experience, which is why Google wants them GONE.
Make use of the other techniques and tools other than pop-ups.
Read more about the changes coming in 2017 to stay ahead of the curve.
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7 Creative Email Hacks That Will Help You Generate More Sales | Ep. #104
12 november 2016 · 9 min
In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business of any size.
Time Stamped Show Notes: 00:28 – Today’s topic: 7 Creative Email Hacks That Will Help You Generate More Sales Lees meer00:39 – #1 Use countdown timers like PlusThis
01:15 – #2 Run a reverse discount
01:43 – #3 Send customize emails with images with PicSnippet02:15 – #4 Sign filled emails
03:39 – #5 When you should send out emails
04:23 – #6 Urgency and reminders
05:07 – #7 Scrub your list and use a service like MailGun05:51 – That’s it for today’s episode!
3 Key Points: Create a sense of urgency and offer discounts that go with it.
Customize emails for your audience.
Remove all the names from your list that don’t engage so your deliverability doesn’t suffer.
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How Many Links Does Your Website Need? | Ep. #103
11 november 2016 · 10 min
In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links.
Time Stamped Show Notes: 00:28 – Today’s topic: How Many Links Does Your Website Need? Lees meer00:38 – Look at your big competitors
00:50 – Use Ahrefs to see how much traffic or how many links they have
01:16 – Look at the quality of links 01:40 – Outperform your competitors by having authority links
01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers
02:27 – Use Brian Dean’s Skyscraper Technique02:38 – Use Buzzsumo and find people who link similar articles
02:59 – Use Ahrefs for breakdown of domain authority
03:08 – Moz’s study on links
04:20 – Eric Enge’s post that links don’t matter in 2016
05:09 – Don’t focus on competitive key terms
05:25 – Go to Quora and use questions to get idea for content
05:48 – That’s it for today’s episode!
3 Key Points: Quantity of links is most important but don’t lose sight of quality.
Produce high “authority links” to outsmart your competitors.
Links can be helpful to your site’s traffic, but great content is always going to be more valuable.
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Should You Guest Post or Blog on Your Own Property? | Ep. #102
10 november 2016 · 15 min
In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before.
Time Stamped Show Notes: 00:28 – Today’s topic: Should you do guest posting or blog on your own property? Lees meer00:50 – If Eric is to pick one, he’ll pick writing on his own website
00:55 – Build on your own
01:09 – All great content should be your investment in your property
01:37 – Neil picks guest blogging
02:33 – The market changes
02:47 – Sites that get the highest quality of content tend to get most traffic
03:04 – Neil changed his blogging patterns on his website
03:24 – Blog thorough, in-depth content
04:44 – Guest blogging let’s you have quicker traction
05:16 – Choosing depends on where you sit
05:56 – Neil is cutting his guest posting in America
06:20 – Guest posting helps build your brand
06:36 – Shifting strategies
07:04 – Blogging is not as effective as it used to be
07:25 – Ahrefs’ in-depth study regarding guest posting08:44 – Blogging is tough now
09:33 – Most people won’t go through the journey of posting content
11:01 – Blogging is just one way to go about growing
11:56– That’s it for today’s episode!
3 Key Points: Blogging, either on your own site or another, has pros and cons.
What are your goals? Iron those out before committing to a guest post.
Keep your BEST content on YOUR digital properties.
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What Makes a Quality Infographic | Ep. #101
9 november 2016 · 10 min
In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message.
Time Stamped Show Notes: 00:28 – Today’s topic: What makes a quality infographic Lees meer00:36 – Kissmetrics’ portfolio of infographics
00:50 – It’s not just the imagery
01:14 – Number 1: Have the right statistics
01:18 – Number 2: Make sure your topic is really good 02:02 – If you can show complex data sets, you’ll do well02:10 – Number 3: Keep the infographic concise
02:22 – Number 4: Make sure it story flows well
03:08 – Number 5: Have a great design 03:18 – Dribbble and Visual.ly have great infographic designers03:42 – Number 6: Make sure your colors are NOT crazy
04:17 – Put an embed code generator at the bottom 04:22 – For WordPress, it’s Embed Code Generator04:28 – Number 7: Write the RIGHT headline 04:41 – Check CopyBlogger for creating headlines
04:48 – Number 7: Add text to the page where the infographic is 05:30 – Make sure the image is in full size and it works on mobile
05:48 – Be creative!
06:07 – GIFographics 06:08 – KlientBoost has a good example of PPC06:18 – That’s it for today’s episode!
3 Key Points: Having infographics is not just about the imagery, it’s also about statistics and your message.
Visual content doesn’t guarantee success.
Don’t forget to add text on the page where your infographic is – Google can’t read images.
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How to Increase Your Rankings Through Topical Content | Ep. #100
8 november 2016 · 10 min
In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic.
Time Stamped Show Notes: 00:28 – Today’s topic: How to increase your rankings through topical content Lees meer00:40 – What topical content is 00:52 – Most websites will create topics and pages instead of just one page with all the topics
01:24 – Make the pages in depth
01:34 – Some sites talk about things that are not so relevant to the main topic02:33 – Google the word ‘hub and spoke’
03:03 – Neil’s hub page
03:49 – Neil and Eric started consolidating their pages
04:11 – Focus on one page to make things easier
04:17 – Qualaroo is a good example
04:30 – It’s not about producing the most amount of content
05:30 – Don’t extend your post just for the sake of doing it
05:47 – Brian Dean’s 1 Million SEO Results06:20 – Don’t worry about adding a ton of pages to your site
06:39 – That’s it for today’s episode!
3 Key Points: Master the art of the hub and spoke.
Stick to your topic – too many additional topics can be irrelevant.
It’s not about having THE MOST content; it’s about the most thorough content.
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How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99
7 november 2016 · 12 min
In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.
Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns Lees meer00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
01:01 – What SingleGrain does
01:48 – When people opt in, tag them in a certain way
02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages
02:45 – Take the best leads and cross reference with tools03:30 – Lead scoring leads
04:02 – Drip and Infusionsoft04:24 – When your threshold is reached, mark them as a qualified lead
05:07 – Nurture and have a good marketing funnel
05:47 – If the lead isn’t engaged, they aren’t likely going to close
07:04 – Make a reengagement campaign
07:36 – Frank Kern Setting Up Contingencies08:04 – You have to plan first before diving in
08:31 – That’s it for today’s episode!
3 Key Points: It’s all about the messaging and who you’re taking to.
The biggest mistake you can do is to put all your questions on one page.
If there’s no engagement, the lead wouldn’t probably close.
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5 Ways to Generate Leads from Snapchat | Ep. #98
6 november 2016 · 11 min
In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets most popular and most used social media tools.
Time Stamped Show Notes: 00:28 – Today’s topic: 5 Ways to Generate Leads from Snapchat Lees meer00:39 – Tell people to go to a specific page on your website 01:24 – Keep the url under 15 characters and use words
02:22 – Show your product or service in action
03:22 – Time based offers
04:18 – Do gamified offers
04:56 – Do shout outs to shout outs to grow your audience
06:25 – Bonus: do a giveaway
07:22 – Make sure you give time to your Snapchat tests
07:39– That’s it for today’s episode!
3 Key Points: Build relationships first rather than selling to your audience immediately.
Snaps are time based so make each offer a special one.
Find someone who is relevant and tap into their network, have them do shout-outs using your offers.
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8 Things You Should Know About Facebook Ads | Ep. #97
5 november 2016 · 12 min
In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy!
Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads Lees meer00:37 – Facebook ads are getting a lot more powerful
01:08 – Frequency
01:51 – Video Ads 02:11 – Screenflow or any screen casting tool
02:53 – “We have people watch our video and then we retarget those people”03:28 – Don’t increase your ad spend too quickly
04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines
04:53 – Qwaya05:22 – Do campaigns with more ads
06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue
07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know.
07:58 – Ezra Firestone drives mobile traffic then retargets that traffic
08:26 – That’s it for today’s episode!
3 Key Points: Always add new creatives, keep your message on Facebook FRESH.
If you don’t have a blog—use video ads.
Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget!
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Tools to Help You Build & Sell Your Own Online Course | Ep. #96
4 november 2016 · 13 min
In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maximum efficiency, and why it’s perfectly OK if you don’t do well on your initial program launch.
Time Stamped Show Notes: 00:28 – Today’s topic: Tools to help you build and sell your own online course Lees meer00:40 – Kajabi allows you to make a membership back-end
01:09 – WebinarJam where you can upload your videos and sell your products 01:22 – EverWebinar is under WebinarJam02:00 – Use Drip or Infusionsoft to be able to tag people to move into a funnel
03:05 – Wistia where you can host videos
04:24 – Learndash is a WordPress plugin
04:42 – Build a membership site with OptimizePress and MemberMouse05:12 – Twilio is an SMS tool to remind clients
06:14 – ClickFunnels allows to pitch a product and up sell
06:44 – Udemy is simply putting up a course and they’ll do the rest
07:43 – Check out Takedown Czar to help prevent piracy on your product
09:10 – That’s it for today’s episode!
3 Key Points: Tools are either free or premium; but you don’t really have to spend big when starting.
Sometimes, all you need to do is make a little tweak.
It’s normal if you don’t sell a ton of subscriptions on your first launch.
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How to Make CRO Work in Your Business | Ep. #95
3 november 2016 · 12 min
In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses.
Time Stamped Show Notes: 00:28 – Today’s topic: The prerequisites to make CRO work in your business
00:42 – Make sure the website has a good amount of traffic
01:12 – If you don’t have enough leads, it won’t work out 01:23 – Neil ensures they have at least 100-200 conversions per month Lees meer02:04 – Make sure you’re prioritizing correctly 02:14 – Use the Eisenhower Matrix
03:03 – Make sure the timing is right
03:07 – Set up your funnel
04:20 – Make sure somebody owns CRO in your team
05:29 – Survey your audience 05:33 – Use Survey Monkey or Qualaroo07:00 – Make use of your website’s search 07:18 – Kissmetrics
07:35 – Crazy Egg will show you how users interact with your site
08:20 – That’s it for today’s episode!
3 Key Points: CRO doesn’t just work with any website; having a good traffic is essential before starting.
Having the right tools if pointless if you don’t have the right strategies and people in place as well.
Someone needs to OWN the CRO strategy on your team—that’s right, it requires a dedicated person.
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7 Things Every Marketer Should Configure in Google Analytics | Ep. #94
2 november 2016 · 10 min
In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your business.
Time Stamped Show Notes: 00:28 – Today’s topic: 7 Things Every Marketer Should Configure in Google Analytics Lees meer00:40 – Make use of advanced segments
01:10 – Create a segment for each country you’re catering to
01:57 – Hook in AdWords with Google Analytics02:19 – Hook in Google Search Console to Google Analytics
03:02 – Make sure you’re converting goals 03:25 - Callrail03:46 – Scroll down to your segments and check the organic traffic
05:52 – Make sure you have the right Google Analytics reports
06:33 – That’s it for today’s episode!
3 Key Points: Google Analytics has a ton of features; make sure you’re making the most out of them.
You can interlink Google applications to each other to help out in providing results.
It’s important to get the right reports for your type of business.
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7 Ways to Make Existing Content Better | Ep. #93
1 november 2016 · 10 min
In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts.
Time Stamped Show Notes: 00:28 – Today’s topic: 7 Ways to Make Existing Content Better Lees meer00:35 – Number 1: Upgrade your content
Digital Marketer did a good job in explaining how they upgraded their content01:41 – Number 2: Segment your content 01:48 – Add headings
01:53 – Ask your readers a few questions02:50 – Number 3: Look for underperforming posts
03:43 – Number 4: Do a quick competitor analysis 03:52 – BuzzSumo and Twitter Search04:28 – Look at the comments and see what they’re pointing out
04:54 – Number 5: Check out Bucket Brigades on Backlinko 05:12 – Instead of having huge walls of text, do it as far as one sentence
05:45 – Number 6: Use Hemingway to help you write better
06:11 – Number 7: Have a custom image through Design Pickle06:54 – That’s it for today’s episode!
3 Key Points: Not every reader is looking for the same thing – segment your content.
Your competitor’s content might not be relevant to your company, so don’t copy it.
You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you.
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7 Ways to Nail the Skyscraper Technique | Ep. #92
31 oktober 2016 · 13 min
In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers.
Time Stamped Show Notes: 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways Lees meer00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result
01:08 – Number 1: Add content that is more advanced
02:38 – Number 2: Have unique data
03:12 – Number 3: Make your content really simple
05:01 – Number 4: Promotion 05:10 – BuzzSumo05:32 – EmailHunter
06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula”
07:05 – Focus on crafting a good headline07:41 – Number 6: Make use of content upgrades
08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing08:53 – What helped increase to increase readership Blog post that is conversational
Blog post that asks questions throughout
Small images that help bring about main points
Paragraphs 3 to 6 lines tend to create more engagement09:53 – That’s it for today’s episode!
3 Key Points: A better post doesn’t necessarily mean a longer one.
Simplicity in content is extremely important.
All SEO tools don’t work for all businesses.
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How to Keep Your Digital Marketing Team Motivated | Ep. #91
30 oktober 2016 · 13 min
In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team intact.
Time Stamped Show Notes: 00:26 – Today’s topic: How to Keep Your Digital Marketing Team Motivated Lees meer00:39 – Slack and GeekBot allow you to know what’s going on in your team 01:13 – Be communicative to your team
01:37 – Share knowledge
02:31 – Have certifications where people can learn more
03:07 – Do team activities
04:49 – Do profit sharing apart from base salary 05:21 – Give percentage of up-sell revenues05:44 – Give each individual a budget
07:31 – Do recaps on where your team currently is 07:51 – Eric’s team member shared Adespresso08:33 – Use 15Five for keeping polls on your people
09:14– That’s it for today’s episode!
3 Key Points: Communication is important in all teams.
Build your team – do activities together.
Empower your members individually so they can each contribute to the team.
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7 Questions to Ask Potential Marketing Clients | Ep. #90
29 oktober 2016 · 13 min
In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing relationships that always deliver on project goals.
Time Stamped Show Notes: 00:28 – Today’s topic: 7 Questions to Ask Potential Marketing Clients Lees meer00:52 – #1 Ask if other people are involved in decision making
01:30 – #2 Ask what the overall goals and objectives are
02:36 – #3 Ask how good their marketing strategy is
03:43 – #4 Ask how much their budget is
05:47 – #5 Ask who their competitors are 06:00 – Use Moz to show clients how they are doing against their competitors06:41 – #6 Ask what marketing tactics worked for them and which ones did not 06:59 – Tactics that work for your competition doesn’t mean they automatically applies to your business
07:49 – The key to a successful agency is happy clients08:27 – #7 Continue the sales process – schedule the next meeting 09:03 – Use Mixmax to send you reminders
09:18 – That’s it for today’s episode!
3 Key Points: Make sure the ultimate decision maker knows your proposal for the project.
Know where the company is in terms of marketing.
Knowing who the competitors are will help in assessing where the business stands.
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How Marketers Can Maximize Their CRM | Ep. #89
28 oktober 2016 · 12 min
In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sending the right emails at the right time is better than any good sales copy.
Time Stamped Show Notes: 00:28 – Today’s topic: How marketers can maximize their CRM Lees meer00:37 – HubSpot is one that most marketers know
00:42 – Tools like Infusionsoft are second
00:52 – Drip is a simplified version of Infusionsoft 01:33 – Eric uses a combination of Drip and Zapier01:45 – Leadpages now owns Drip and they have a $1/month pricing model
02:04 – Two things you need to know about CRM 02:05 – It is great for dealing with people who aren’t your customer
02:10 – It’s really good at dealing with people who are already customer02:45 – You should still communicate with people even after they buy
02:55 – You should always try to help your customers through education
03:14 – Use marketing automation for CRM
04:17 – Tailor your message to your audience
04:54 – Russell Brunson’s Dot Com Secrets05:20 – Use CRM to maximize marketability to your audience
05:35 – Always put your customer first
05:49 – For small businesses Drip will be fine; For bigger businesses, HubSpot or Marketo06:04 – Infusionsoft is a good fit for medium businesses
06:33 – The key is delayed gratification
07:10 – Gliffy can set up workflows
07:19 – Mind map using MindMeister07:28 – Use UTM tracking parameters
08:10 – Sending the right emails at the right time
3 Key Points: There are a lot of tools for CRM readily available at your convenience.
Continually give your customers more advice and feedback where they could use.
Help your customers by educating them so that they can build more trust in your business.
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