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7 Copywriting Hacks that Will Double Your Conversions | Ep. #188
4 februari 2017 · 9 min
In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost your conversion rates this year.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Copywriting Hacks that Will Double Your Conversions Lees meer00:35 – First, within your headlines, consider integrating the city 00:40 – Use MaxMind which is an IP service that’ll integrate the person’s city
01:13 – Second, use specific statistics and numbers 01:07 – Check Quick Sprout or Neil Patel in BuzzSumo
02:08 – Third, copywriting is about answering objections 02:29 – Find out people’s objections by asking pointed questions and answer their objections in your copy
02:50 – Fourth, include the person’s name inside the copy when it’s relevant
03:14 – Fifth is to show vulnerability 03:20 – Neil showed how he made mistakes and how he fixed them04:20 – Include all examples and calls-to-action
04:50 – Seventh is storytelling 04:59 – Don’t forget to innovate stories in your copy05:13 – That’s it for today’s episode!
3 Key Points: Use a person’s name and city in the title and in the copy to personalize their experience.
Vulnerability helps people to relate to you and this can develop trust with your customers.
Storytelling is a great way to hook people and draw them in.
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7 Unconventional Marketing Tactics for 2017 | Ep. #187
3 februari 2017 · 12 min
In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Unconventional Marketing Tactics that You Can Use for 2017 Lees meer00:35 – First, check out Russell Brunson’s ClickFunnels 00:56 – Soon, more and more businesses are going to do funnels
01:19 – Second, website personalization 01:21 – Hubspot provides you these options to personalize
01:53 – Third, try micro-retargeting 02:41 – Connect Leads can help you segment your Facebook retargeting
03:30 – Fourth, branding 04:05 – Gary Vaynerchuk is really gaining traffic
04:43 – Branding creates more business opportunities in the long run
04:53 – Google Trends can tell you a brand’s information05:13 – Fifth, chat is becoming a great marketing tool 06:00 – Intercom and Drift are good tools to look up
06:14 – Sixth, work on your notifications
07:08 – Seventh is content upgrading 07:27 – Find a piece where a tweak is needed and upgrade it08:08 – That’s it for today’s episode!
3 Key Points: More and more businesses are turning to sales funnels.
For a long term solution—working on your branding to create more business opportunities in the future.
Marketing strategies are continuously improving—FIND the easiest way to get your product to the people.
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Is Twitter Still Worth Using? | Ep. #186
2 februari 2017 · 9 min
In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic.
Time Stamped Show Notes: 00:27 – Today’s topic: Is Twitter Still Worth Using? Lees meer00:35 – Eric doesn’t use Twitter to engage with people
00:46 – Eric searches Twitter to find out what people are looking for on this platform
01:00 – Eric follows venture capitalists, founders, and SEOs
01:11 – Twitbot’s integration is useful for Eric to read news later
02:00 – “I wouldn’t use Twitter. It’s dead.”
02:27 – Neil’s number of followers is much bigger than the traffic he’s getting
02:47 – Neil’s Facebook traffic is 244K from his fan page
03:10 – Neil’s Twitter traffic is just 2% of his followers while he gets 38% traffic from Facebook
04:43 – Twitter is a waste of time to generate traffic
04:51 – Twitter is still relevant for content ideas
05:00 – You can now livestream for your Twitter app
05:28 – “Facebook is crushing everyone now with Instagram and Facebook live”
05:39 – That’s it for today’s episode!
3 Key Points: Twitter still has its benefits and one of them is their search feature.
Twitter is NOT the most advantageous platform to generate traffic—Facebook is.
Facebook is crushing everyone with Instagram and Facebook live.
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7 Ways to Get More Engagement on Social Media | Ep. #185
1 februari 2017 · 9 min
In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just about growing your audience, but getting the RIGHT people to your website to boost that engagement.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Get More Engagement on Social Media Lees meer00:35 – First, go LIVE 00:47 – Instagram and Facebook are giving more priority to those who are live
00:55 – Second, repost content that did well after a month of posting 01:12 – Neil just reposted content and is doing well
01:30 – Third, Tag the people in your post 01:49 – Hashtagify can help you find the top hashtags on Instagram
02:05 – Fourth, build a community 02:18 – Interact and engage with people
02:35 – Fifth, make sure you’re scheduling at the right time
02:52 – Sixth, target the right audience 03:20 – Create a fan page in Facebook to know where your audience is coming from
04:16 – If you have a specific type of audience, adjust your settings to that specific interest/audience04:20 – Lastly, have a great headline 04:43 – Go to Copyblogger and check their headlines’ post
04:48 – Check your competitors' headlines on BuzzSumo05:18 – That’s it for today’s episode!
3 Key Points: Optimize your posts for a maximum reach.
Interact and engage with people—frequently check your messages and reply to them.
Targeting the right audience can increase your engagement.
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What Should You Do When Your Business Stops Growing? | Ep. #184
31 januari 2017 · 14 min
In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in to find out what Eric and Neil used as solutions when their own businesses were struggling and how an outsider’s perspective can make all the difference in saving your business.
Time Stamped Show Notes: 00:30 – Today’s topic: What Should You Do When Your Business Stops Growing? Lees meer00:45 – First, look at your analytics and numbers and see what’s going on 00:53 – Are you losing traffic? Assess, then look at the actions you should take
02:00 – Do your due diligence, don’t necessarily give up02:20 – Look at other businesses and see how they are growing, learn from them
03:37 – Sometimes you’re too close minded about your processes 04:00 – Neil shares an example from his own personal experience
04:14 – One small change like changing URL structure, does make the difference to growing your traffic
05:17 – The solution isn’t necessarily in your head, step back, and try to look at it form an objective perspective05:30 – Network with others, be transparent with what’s happening, and you might get the RIGHT feedback and ideas that are worth trying out and will HIT that problem
06:14 – Just because you’re an expert in your space, doesn’t mean you know how to grow your own business
06:36 – Sometimes you’re too close to your own business to see what needs changing
06:45 – Pay contractors and find consultants, or go to networking events
07:40 – Eric shares his struggle with finding lead sources; check out Nathan Latka's podcast He Bought a $150k/mo Agency for $2 with Eric Siu 08:21 – Joining Entrepreneurs' Organization helped Eric find out what he needed to do to save his company—the peer group helped him learn from their experiences
09:16 – If he didn’t have help from this particular peer group, he’d be left Googling for solutions09:45 – Network at conferences!
09:55 – At the end… -
When Is It Time to Give Up on a Marketing Campaign? | Ep. #183
30 januari 2017 · 9 min
In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own personal experience with spending on branding and how his return on investment didn’t come until years later.
Time Stamped Show Notes: 00:27 – Today’s topic: When Is It Time to Give Up on a Marketing Campaign? Lees meer00:58 – Have specific goals, objectives, and have a timeline
01:05 – Set your smart goal, initially
01:18 – Have the right mindset
01:36 – If a marketing campaign doesn’t work at first, you can pause it and not shut it down 02:06 – Neil had spent on branding, but it wasn’t generating money
02:30 – After 6 years, Neil is now getting a big ROI from branding
03:15 – Paid acquisition is a short term campaign where you should get a ROI in just a few months04:05 – Marketing requires reiteration
04:30 – The traction of YouTube ads
05:25 – Always put a timeline on whatever you’re doing
06:00 – That’s it for today’s episode!
3 Key Points: Just because something isn’t working right now, doesn’t mean it won’t work in the future.
Setting a timeline for your marketing campaign makes you more productive and can save you some money.
Have specific goals and objectives to guide you.
Leave some feedback:
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Connect with us:
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Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
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How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182
29 januari 2017 · 11 min
In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right design.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Effectively Integrate Design Into Your Marketing Collateral Lees meer01:00 – “Design shouldn’t just be used to make things look pretty, it should have a purpose. The purpose should be to help emphasize the message you’re trying to make and drive sales and conversion.”
01:15 – Having a styling guide will help you to be consistent 01:47 – Check Dribbble to get ideas from different portfolios
01:58 – Intercom is consistent in having a good-looking design02:26 – “Make your designs very simplistic. Designs that are too overwhelming tend to not convert well”
02:35 – Make sure the text is legible and dark in color for easier reading 02:49 – “Text impacts conversion more than anything else”02:58 – “Make the design fall with the message you’re trying to create”
03:38 – Use call-to-actions throughout the design
03:53 – Make sure you are also answering objections
04:46 – “Your landing page should be one cohesive story”
05:05 – When you’re designing a page, your website should be responsive 05:25 – Make sure that it works on different browsers and devices05:38 – Land-book has good examples of different landing pages
06:05 – Swiped has different ideas worth checking out
06:13 – Great design should be invisible and should be sitting in the background
06:31 – “Make sure the design elements you use on different device types are more relevant”
07:27 – That’s it for today’s episode!
3 Key Points: A simple and great design is invisible and therefore, converts into sales.
Make sure the design is not hurting or taking away from the message.
The design should be tailored specifically to each device for the users to have that unique experience.
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Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181
28 januari 2017 · 9 min
In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some practical advice on how to connect with your viewers and make those conversions—in other words, how to make a successful video.
Time Stamped Show Notes: 00:27 – Today’s topic: Live Streaming 101: What Kind of Videos Should You Be Creating? Lees meer00:40 – “Behind the scenes” videos are always a way to get people watching
01:03 – Second, do a Q&A as it builds relationship and interaction with the viewers
01:20 – Third, try to do an interview—perhaps an impromptu interview
01:30 – With Facebook live, you can also invite others to join your live stream
01:40 – Fourth, check Gary Vaynerchuk and his short clips of advice and try to mimic him 01:52 – Make sure it is general advice related to your audience, that will really help them02:15 – Fifth, do a product or service demo 02:35 – Think of the value first
02:45 – Sixth, share personal stuff that isn’t always positive 03:21 – People can relate to it and learn from it
03:42 – Seventh, treat your live stream as a webinar 03:48 – Use Wirecast to simultaneously be online on several online platforms
04:43 – Just be careful in showing recorded videos live because some people may not like that05:03 – That’s it for today’s episode!
3 Key Points: Be more open and transparent – it builds trust and goodwill with your viewers.
People love “behind the scenes” videos and appreciate seeing the whole picture of your experience.
Always plan and prepare, in advance, what you will share on live streaming – be sure it is valuable and helpful to your viewers.
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How to Get Started with Affiliate Marketing | Ep. #180
27 januari 2017 · 10 min
In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the essential guidelines for setting it up.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Affiliate Marketing Lees meer00:35 – Affiliate marketing is performance marketing
01:10 – The commission will depend on the industry and products
01:39 – Affiliate marketing is getting other marketers to push your product
01:47 – Affiliate Marketing One Hour a Day by Evgenii Prussakov
02:06 – It’s about the traffic you can get and what you can promote that is relevant to the offer 02:52 – You can also do paid advertising
03:05 – Cheap traffic sources are Facebook and Pinterest03:26 – LeadDyno and Getambassador are great tools
04:07 – Have specific guidelines set up so your brand won’t get destroyed by the affiliate
04:25 – Go to any popular affiliate network and see what offers convert the best
04:52 – If your conversions are not done right, you’re not going to have any revenue
05:24 – In Clickbanks,their metrics helps you guide your conversion
05:48 – Credit Karma tells you the credit score
06:00 – TPG or The Points Guy is doing affiliate marketing really well
06:27 – Make sure that whatever you do in affiliate marketing, it’s for the long term 06:34 – Look for long-term legitimate companies and not shady ones06:56 – Use Pretty Link which is a Wordpress plugin to cloak your links
07:20 – That’s it for today’s episode!
3 Key Points: Affiliate marketing is performance marketing.
Look for companies you can work with for the long term—don’t fall for shady affiliates that can possibly ruin your brand.
Get your conversions right—do the work to understand everything you can about affiliate marketing.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, ple… -
What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179
26 januari 2017 · 10 min
In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share it, too!
Time Stamped Show Notes: 00:27 – Today’s topic: What Type of Content Should You Create When You Can Only Blog 1x a Week? Lees meer00:39 – Neil was using Quick Sprout, just once a week
01:38 – You want to produce something that stands out and makes people want to link
01:49 – First, figure out who are you targeting and how you can help them 02:00 – Kissmetrics targets marketers02:10 – Second, who are your ideal customers?
02:55 – Your content should be very specific
03:25 – Companies are looking at more detailed metrics
03:42 – Blogs should be actionable and thorough
04:00 – Groove HQ is a good example of a growing blog
05:08 – Help Scout blog posts are in-depth and well done, ranking 1 and 2 on Google
05:56 – Be specific and don’t go for volume; go for relevancy and helpfulness
06:10 – That’s it for today’s episode!
3 Key Points: Produce a blog post that stands out and that people want to share through linking.
Know your target and ideal customers and provide content that is helpful to them.
The KEY is to be relevant towards the right people.
Leave some feedback:
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Connect with us:
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Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
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How to Get Sales and Marketing to Work Together | Ep. #178
25 januari 2017 · 9 min
In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one another. Therefore, it’s wise to get these teams collaborating. Tune in to find out the benefits of having these two teams work together and how to streamline the communication process.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Sales and Marketing to Work Together Lees meer00:48 – Get both teams together to brainstorm great content and blog post ideas
01:07 – Objections can also be answered and conversion rates can go up
01:14 – Collaboration is key and people like to work together
01:35 – “Most sales organizations are data driven”
02:15 – Automate as much as possible
02:19 – Improve and keep adjusting the funnel
02:40 – Analyze the presentation and be analytical
03:16 – Marketing can have a clear understanding of how they can help sales and sales should start closing more
03:25 – Use Amplemarket on Slack to see the individuals or leads that are coming in
03:43 – Use Clearbit to plug in all your leads and have your sales team crystalize your leads 03:54 – Consider this as your Inbound SDR (Sales Development Rep)04:08 – You can use InsideSales that integrates with Salesforce so that you can call people back within 5 minutes
04:27 – Have a monthly talk or evaluation about which platform works best
04:50 – Have a marketing automation tool like InfusionSoft, Marketo and HubSpot to understand your customer’s experience
05:33 – Teams working together gets easier as you do it
05:40 – Have a process that works long-term
05:45 – That’s it for today’s episode!
3 Key Points: Make room for your teams to collaborate—that exchange of ideas can lead to great content.
Take advantage of the online tools that help create a smoother workflow.
Working together gets easier the more you do it, so integrate a process that works long-term.
Leave some feedback:
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The Ideal URL Structure for SEO | Ep. #177
24 januari 2017 · 9 min
In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil discuss how to clean up your URL and share their own experiences about how they improved their own URLs.
Time Stamped Show Notes: 00:27 – Today’s topic: The Ideal URL Structure for SEO Lees meer01:00 – Usual structure of a webpage explained
01:40 – Having a lot of categories on your URL makes it difficult for Google to crawl it
01:55 – For example: NeilPatel.com/makeup/allthemakeup
02:10 – The categories tell Google the topical relevancy
02:30 – Neil’s current URL structure 02:45 – There are a lot of titles and categories—this confuses Google, making it difficult to discern what category it should fall under02:56 – Neil’s blog posts don’t rank as well as his guide
03:30 – URL should NOT be taken for granted
03:45 – Neil shares what he learned from his searches
03:52 – Less than 6% of results on page one of results have a messy URL
04:20 – Cut out sub folders if they’re not necessary
05:05 – Keep URL structures clean and use subfolders—subdomains don’t rank as well as subfolders
05:16 – The debate SEOs are having about Quora
05:39 – That’s it for today’s episode!
3 Key Points: URLs should NOT be taken for granted—It plays a big role with your organic traffic.
The more titles and categories, the more difficult for Google to crawl your URL and website.
Keep URL structures clean and use subfolders. Subdomains don’t rank as well as subfolders.
Leave some feedback:
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Connect with us:
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Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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How Topical Relevancy Can Boost Your Ranking | Ep. #176
23 januari 2017 · 9 min
In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tune in to know how to master topical relevancy and how checking your competitors’ work can help you climb to a better rank.
Time Stamped Show Notes: 00:27 - Today’s topic: How Topical Relevancy Can Boost Your Ranking Lees meer00:34 – Topical relevancy allows the small guys to compete with the big guys 00:49 – Neil explains how Google ranks websites according to SEO relevancy
01:16 – SingleGrain ranks for marketing related keywords 01:43 – Google can’t seem to find the right keywords for Growth Everywhere which describes the stories of entrepreneurs
02:20 – It is important to have strong topical relevancy when starting your website
03:03 – Focus on a specific topic
03:35 – Being the best on one topic is what topical relevancy is about
04:20 – Marketmuse suggests all the phrases and terms that you should be using with your website if you want to be topically relevant
04:39 – Check similar websites in your space using SEMrush and Ahrefs Tool
04:55 – FamousBirthdays.com is about celebrity birthdays, is focused on just one topic, and drives millions of visitors
05:10 – “Always look at your competition”
05:25 – That’s it for today’s episode!
3 Key Points: Google will most likely rank a website that is SEO focused higher than the one that is marketing focused.
Focus on a specific topic—being the best on one topic is what topical relevancy is all about.
Always look at your competition—check the topics they are using and monitor their ranking.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudi… -
How to Reduce Your Bounce Rate | Ep. #175
22 januari 2017 · 10 min
In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher your bounce rate. Tune in to learn practical ways to reduce your bounce rate so you can keep your visitors sticking around long enough to make that sale.
Time Stamped Show Notes: 00:27 - Today’s topic: How to Reduce Your Bounce Rate Lees meer00:33 – Bounce rate is when someone leaves your site right away
00:42 – The textbook definition of bounce rate: “the percentage of visitors to a particular website who navigate away after viewing only one page”
00:47 – A rising bounce rate is a sign that you have a boring homepage
01:16 – First, have a good design that keep people in your website
02:03 – Removing your pop-ups can decrease your bounce rate 02:26 – People are more likely to stay if your website doesn’t have loads of pop-ups
02:48 – You might need to check if it works for you03:10 – A slow website can’t keep people 03:27 – Check the page speed using Google Page Speed tool, Pingdom and Google Analytics
03:38 – Create a journey for people 03:55 – An example of a journey
04:37 – Have the RIGHT offers 04:51 – Use ConvertFlow to show different offers when your visitor comes back
05:28 – Simple readability is also very important 05:32 – Eric’s blog Single Grain is a good example of this
05:52 – “Good user experience means less bounce rate, people sticking on your site, going through multiple pages” 06:00 – If visitors go through multiple pages, it increases sales and they convert to customers
06:18 - That’s it for today’s episode!
3 Key Points: A great design creates that experience for viewers, causing them to stick around.
Create a journey for your visitors—engaging them throughout and around your website.
The more engaged people are with your website, the lower the bounce rate and a greater chance of conversion to sales.
L… -
Which Social Media Metrics Actually Matter? | Ep. #174
21 januari 2017 · 9 min
In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your ratings.
Time Stamped Show Notes: 00:27 – Today’s topic: Which Social Media Metrics Actually Matter? Lees meer00:44 – First metric is the engagement rate—the number of reach of your post divided by those who shared, commented, or liked your post 1:03 – Engagement rate is how effective your post is in social media
1:15 – You can check the engagement rate in Facebook insights or to some extent, in Youtube1:38 – Neil shares that in social media, the more people are engaged, the more likely they will buy 1:40 – Engagement is not about the number of fans, but how they respond to your posts
1:53 – For example, HubSpot’s fan page in Facebook has over a million fans but they are not engaged2:15 – Another tracking metric is the ROI 2:22 – Social media marketing costs Eric 100,000/month, but he makes more than that from social media marketing
2:31 – Funding campaigns in social media marketing for ROI can really be profitable
2:40 – For people struggling with the engagement rate portion, they should look up Avinash Kaushik 3:07 – Avinash has posts about the engagement rate and how to measure it3:26 – Neil also likes ROI as a metric—their Pinterest conversion rate is 2.31% and potential customers are staying longer
4:03 – Social media marketing metrics is different in different times of your business
4:35 – Set a target growth rate week over week, then adjust targets quarterly
4:54 – You may not be able to maintain that growth rate, but it can be a good measuring stick for you
5:14 – Engagement and ROI are the two main metrics
5:18 – That’s it for today’s episode
3 Key Points: The two main metrics to focus on in social media is the engagement rate and ROI.
Social media marketing can really be profitable, as long you do it right.
Set yo… -
How to Write a Killer Blog Post | Ep. #173
20 januari 2017 · 13 min
In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count.
Time Stamped Show Notes: 00:27 - Today’s topic: How to Write a Killer Blog Post Lees meer00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers 00:59 – Go to Copyblogger for the headline formula
01:15 – Think of blogging as a presentation or a classroom lecture 01:33 – Engage with your readers
01:46 – Start with a conversation
01:57 – Neil shares a sample conversation in a blogpost03:08 – Use sub-headers or bullets to keep things organized 03:45 – Eric shares an example that can get readers hooked
04:08 – Add media to your blog post 04:32 – Eric uses DesignPickle for his images
04:50 – Have a conclusion heading
05:22 – All claims should be backed up by case study or research links 06:00 – If you have data that can separate you, the better, because it can’t be replicated easily07:07 – Make your blog readable 07:17 – Design should be responsive and text should be clear
08:20 – Neil Patel’s Quicksprout08:30 – Neil reads Tech Crunch, TMZ, CNN and other sites to give him creative ideas that he can leverage on his own website
09:00 – Eric checks Wallstreet Journal, copyblogger, and problogger09:20 - That’s it for today’s episode!
3 Key Points: Blog posts are not just about the text—a catchy photo or video can entice people to read it.
Simple, but powerful—overly decorated posts can easily turn off the reader.
Read a lot and a variety or written work as this feeds your creative inspiration.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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How to Keep Your Users Engaged with Your Video | Ep. #172
19 januari 2017 · 11 min
In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and online applications that help make your videos more engaging—and the more engaging the video, the more viewers and conversions!
Time Stamped Show Notes: 00:27 - Today’s topic: How to Keep Your Users Engaged with Your Video Lees meer00:39 – In 2020, most content will be in video
00:46 – Live videos have become popular and the number of viewers have doubled
01:10 – Keeping your videos short can help you have a high view count, but lower conversion rate
01:28 – First, try to make your video like a story 01:45 – Think about yourself watching a movie
02:13 – “The more storytelling you do—the more emotions you leverage, the more hooks you create, the more sales you end up generating from those videos”02:30 – Start with a video transcription or caption 02:43 – Rev has the ability to create video captions for you
03:15 – Have an engaging introduction 03:45 – You can try to check which image or intro works through Facebook ads at a cheaper price
04:03 – People switch camera angles to keep people engaged
04:29 – Ask people questions
04:54 – In Facebook video, you can check the number of people that are engaging05:18 – You need good editing! 05:29 – Casey Neistat built a brand and sold it for $25M to CNN—CNN didn’t buy his brand but hired him and his team to be an influencer
06:15 – Talk slowly in your videos
06:48 – During live videos, use Telestream Wirecast so that you’re live on more than 1 application
07:30 - That’s it for today’s episode!
3 Key Points: In 2020, most content will be in video form—therefore, familiarize yourself with this tool.
Telling a story with an engaging intro and transcript in your video will help your audience connect with you.
Use as many social media platforms as you can to BOOST your engagement and conver… -
7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171
18 januari 2017 · 10 min
In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today.
Time Stamped Show Notes: 00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today Lees meer00:36 – First, write a great headline
01:08 – Warren Buffett tells his CEOs to always protect their brand 01:22 – Branding is everything and just one mistake could ruin everything01:43 – Third, tell a story 01:45 – Stories or advertorials drive people and evokes their emotions
02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known 02:48 – The Rule of Seven explained
03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout: 03:41 – The “first mover advantage”
04:18 – Sixth is from Don’t Make Me Think by Steve Krug: 04:27 – “Think about the user—simplicity is the ultimate sophistication”
05:00 – Keep marketing campaigns simple
05:10 – “The simpler your pitch, the better off you are”05:16 – Seventh, urgency plays a big role 05:51 – The sense of urgency compels people to take action
06:15 - That’s it for today’s episode!
3 Key Points: In whatever decision you make, you MUST protect your brand.
Be consistent in advertising and remember the rule of seven.
RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170
17 januari 2017 · 11 min
In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails.
Time Stamped Show Notes: 00:27 - Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog Lees meer00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site
01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?)
01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up 02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list02:55 – Third, make sure you have a list or campaign that specifically targets your customers 03:34 – Map out the life cycle of your customers
03:44 – Fourth, when someone joins your email list, try buying them in or signing them up
04:25 – Fifth is lead scoring 04:35 – You can do this with HubSpot, Drip, and InfusionSoft05:33 – Sixth, make your opt-in relevant to your service 05:47 – An example with Kissmetrics
06:47 – Lastly, if you can survey your audience, do it to create a word cloud using a tool like TagCrowd
07:40 - That’s it for today’s episode!
3 Key Points: Marketing automation is how you market and send messages to people according to their behavior on your site
Map out the life cycle of your subscribers.
Make your opt-in relevant to your service to increase traffic and sales.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @eri… -
7 Steps for Running a Successful Webinar | Ep. #169
16 januari 2017 · 11 min
In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for success. Tune in to learn 7 easy steps that will help you and your viewers get the most out of your webinar.
Time Stamped Show Notes: 00:27 - Today’s topic: 7 Steps for Running a Successful Webinar Lees meer00:45 – Masterminds and enterprise companies use webinars to try and convert people
00:55 – In a webinar, you are educating and building a relationship with your viewers
01:12 – First, have an email reminder 01:25 – “Just because someone registered for it, doesn’t mean that they’re going to remember”
01:30 – Set email reminders ahead of time01:45 – Second, make sure you have an option for someone to register and watch the webinar within the next 15 minutes 02:28 – Because people are waiting, they are most likely to attend the webinar and the attendance rate can go up to 60%
02:38 – Neil uses EverWebinar02:45 – Third, use paid traffic to drive more people 03:19 – Use it to amplify what you’re doing in your webinar
03:35 – Neil records his webinar ahead of time and it’s a high value production03:50 – Fourth, use a software called TurboDial which can connect to a lot of webinar solutions 04:10 – For the people who don’t take action, TurboDial will send them a text message the next day
04:57 – Have some kind of marketing automation set up
05:28 – If people don’t show up, it means no conversion
05:45 – Sixth, integrate webinar software with Twilio06:22 – Seventh, add value to the individual before your pitch 06:55 – Check out Russell Brunson’s book DotCom Secrets and video The Perfect Webinar Sequence
07:24 - That’s it for today’s episode!
3 Key Points: Masterminds and enterprise companies use webinar to try and convert people to buy.
Just because someone registered does NOT mean that they are going to show up—use texts … -
How to Create Content that People Actually Search For | Ep. #168
15 januari 2017 · 13 min
In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search.
Time Stamped Show Notes: 00:27 - Today’s topic: How to Create Content that People Actually Search For Lees meer00:43 – Shawn Ellis mentions that SaaStr gets 3M visitors per month 01:10 – Jason gets asked on Quora and he answers the questions in his blog
01:30 – Check Saastr/Quora to know how Jason does it02:04 – Use Google Keyword Planner, KeywordTool, UberSuggest, and AnswerThePublic.com for keyword research
02:47 – If you have a team, grab them and ask to brainstorm on a certain topic 03:15 – You hire a team for a reason03:30 – Neil shares information from Jason Lemkin’s Quora Q and A blog 04:29 – Neil checks Jason Lemkin’s website visitor count
05:08 – Use Market Muse to upgrade your content05:29 – Google is looking for topic relevance
05:40 – Look at your search feature 05:55 – A chat feature like Intercom helps you to see what people are searching
06:05 – Survey your audience and check your top performing posts06:30 – “Creating cornerstone pieces of content is what generates the most traffic” 07:12 – Wikipedia is a good example
07:40 – Don’t just create content, creates amazing cornerstone pieces of content08:05 – Eric shares why OkCupid's blog stands out 08:28 – Think about a unique spin that can make you stand out
08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M
09:52 - That’s it for today’s episode!
3 Key Points: Use your TEAM – brainstorm how to make great content that attracts viewers.
Creating cornerstone pieces of content is what generates the most traffic.
Think about a unique spin that can make you stand out.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Di… -
7 Unconventional Ways to Learn Marketing | Ep. #167
14 januari 2017 · 12 min
In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university.
Time Stamped Show Notes: 00:27 - Today’s topic: 7 Unconventional Ways to Learn Marketing Lees meer00:33 – First is by watching conference videos on Youtube like Inbound 2016 by Hubspot 01:14 – There’s a lot of marketing content on Youtube
01:35 - Second is by networking with individuals 01:40 – Sharing a drink is a good way to do it
02:40 – Individual marketers from other companies share their tactics03:00 – Third, strategize how to get the most out of conferences 03:19 – Check who’s attending and the influencers that will attend
04:00 – Fourth, practice on your own website 04:25 – The plugins on Wordpress can help you execute what you’ve learned
04:50 – “You have to test it on your own site to be very good”04:55 – Fifth, access a mastermind 05:03 – There are digital marketers you can pay for about $25/month
05:09 – “There’s a lot of great masterminds out there and they do provide value”
05:34 – You can host a dinner at your house or a zoom meeting to talk about marketing/business issues06:20 – Sixth, people have more perceived value over information when they pay for it 06:30 – There are free marketing materials, but if you really want to learn, paid information IS better
07:21 – Lastly, start a podcast 07:35 – You learn a lot from the people or from guests
08:08 – Pat Flynn has great information on starting a podcast08:18 - That’s it for today’s episode!
3 Key Points: Youtube is probably one of the best sources now for everything, including marketing.
Grow your network by inviting people to dinner or for a drink—you’re not only learning something new but you’re also building a relationship.
People tend to value what they learn more when they pay for it.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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Why No One Is Reading Your Content | Ep. #166
13 januari 2017 · 13 min
In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as knowing how to share your posts.
Time Stamped Show Notes: 00:27 - Today’s topic: Why No One Is Reading Your Content Lees meer00:36 – You’re not doing anything to stand out and people are getting bored with the content
01:17 – 8 out of 10 people will read your headline, but only 2 out of 10 will continue to read the article 01:50 - Search for Copyblogger headline formula and find formulas that help you create attractive headlines
01:58 – Portent headline generator will help you craft awesome headlines
02:10 – Blogger Jon Morrow manages Kissmetrics blog
02:43 – If you can get a drunk person’s attention, you can get the normal ones’02:58 – Look at Growth Everywhere’s episode with Derek Halpern 03:10 – Spend time promoting your content
03:51 – “Everybody is looking for something from somebody else”03:59 – Look at Email Hunter and Mix Max for email marketing tools
04:45 – Go to BuzzSumo, find your competitor, and find who’s tweeting their articles on Twitter 05:10 – Neil shares a sample email
06:00 – People are more likely to share your content if they know that you will reciprocate06;11 – Find the top players in your space and see what they’re doing
07:30 – Don’t write mediocre content and use old posts to maintain traffic
09:00 – Use a tool like Meet Edgar to schedule your post
09:29 – Use Facebook to share posts too
09:48 – That’s it for today’s episode!
3 Key Points: Writing content alone is not enough—you have to get it to the RIGHT audience through sharing.
Get help from people who will most likely share your content and reciprocate that help.
Utilize different online tools that will make content sharing easier and less time consuming for you.
Leave some feedback:
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How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165
12 januari 2017 · 12 min
In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners engaged! Tune in as Eric and Neil tell you just how you can rapidly grow those downloads with a few invaluable tips.
Time Stamped Show Notes: 00:27 - Today’s topic: How We Got Our Podcast to One Million Downloads in Just 4 Months Lees meer01:05 – The first 3 years of “Growth Everywhere” were really tough
01:27 – Eric made a lot of mistakes at the start
01:33 – You have to be consistent with your podcast to hold your audience
02:10 – The people who produce the most amount of episodes, get the most number of listeners 02:30 – It’s not about producing really long episodes
02:44 – Neil shares the idea of “The Marketing School”03:44 – “Information in, information out”—Eric wants valuable information that will make him ACT
04:28 – Eric shares his experience listening to Tim Ferris’ podcast04:45 – Keep things concise and do it in a unique way
05:34 – Neil shares how email blasts helped them get more listeners
05:41 – Interview people in your podcast and promote it 06:50 – The guest should promote it, as well07:20 – Batch your episodes 07:56 – There’s a team behind the podcast — from shownotes to audio editing — that make it work
08:30 – Doing everything on your own takes a lot of time
08:52 - That’s it for today’s episode!
3 Key Points: Mistakes are an opportunity to hone your skills and should not be repeated.
Be concise and consistent with your podcast—encourage your listeners to add your podcast release schedule to their calendars.
Every podcast should have a production team behind it to save you time.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn m…
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What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164
11 januari 2017 · 10 min
In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention.
Time Stamped Show Notes: 00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It Lees meer00:36 – Account-based marketing makes you identify ideal prospects ahead of time
01:15 – Have an inbound SDR to look at the exact leads
01:33 – Infer is a software solution that can help determine which leads are your most valuable leads 02:54 – You can spend your marketing effort towards responding and entertaining leads
03:16 – The cost of Infer depends on your size03:24 – Lead forms work with 15-16 questions spread over a few pages
04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads
04:44 – Clearbit will show you information of people in your list
05:12 – Funnelholic’s experience with account-based marketing
05:44 – You don’t need quantity to make money—you need qualified leads
06:24 - That’s it for today’s episode!
3 Key Points: Account-based marketing is becoming more common, even though it’s been around for years.
Start with 2 questions on your lead form, then gradually ask more detailed questions to get people to respond.
Focus on QUALITY leads—not the number of leads.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Build a Brand Using Live Video | Ep. #163
10 januari 2017 · 12 min
In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their own channel to facilitate this service—so, why not use it? Listen as Eric and Neil explain the benefits of live video and give us effective strategies to get the most out of this marketing strategy.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Build a Brand Using Live Video Lees meer00:34 – Videos are getting bigger
01:11 – Live videos are the “behind the scenes” of people’s lives
01:53 – Gary Vaynerchuk leverages videos in his own terms, hiring D’Rock to follow him around and record his videos
02:26 – Gary V is ahead 10x because he does more live videos than anyone else
03:08 – Doing exciting stuff that relates to people equates to higher conversion rates
03:26 – Live videos are like your own TV channel
04:13 – People like doing business with PEOPLE
04:37 – Neil and Eric are both investing in live videos
04:50 – Wirecast is a tool to help you re-broadcast your videos
05:34 – Article by Leonard Kim on How to Get Facebook Verified06:23 – Live videos on Facebook are getting priority
06:40 – Don’t just do live content on your videos – engage with your audience
07:03 – Respond to your fans
08:16 – Whale allows people to ask questions to each other
08:52 – That’s it for today’s episode!
3 Key Points: Live videos are becoming very popular, as there are NO limits to the ways you can use them for your business.
Videos that have relatable and exciting content WILL give your business traction.
Broadcast your videos across all different channels to GROW your reach; then, INTERACT with your audience.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more …
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How to Outrank Your Competition When You Have Less Links | Ep. #162
9 januari 2017 · 12 min
In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links Lees meer00:42 – Links have a lot of impact in Google ranking
00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 01:02 – Hummingbird looks at everything in a topical sense
01:27 – The new update looks at topics and themes
01:29 – “Websites with the strongest themes tend to rank the best”
01:49 – The new algorithm looks for depth and detail02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney
02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content
02:57 – More links does NOT mean a better website
03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before
03:45 – Use tools like MarketMuse to tell you how topically relevant you are for phrases in that space
05:04 – UberSuggest will give you suggestions of what to incorporate into your content
05:17 – Don’t forget about The Skyscraper Technique!
05:58 – Linking out too much can make your website look like a directory
06:15 – Neil shares what his team did for his website to get another 10% in traffic
07:28 – Remove default URL date structures
08:16 – That’s it for today’s episode!
3 Key Points: Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords.
Having more links does NOT guarantee you a top spot – RELEVANCY is key.
Use tools to help you plan and strategize your content for overall relevance.
Leave some feedb… -
7 Elements of an Effective Marketing Report | Ep. #161
8 januari 2017 · 15 min
In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW to gather that information, in order to have that clear assessment of how your business is doing.
Time Stamped Show Notes: 00:27 - Today’s topic: 7 Elements of an Effective Marketing Report Lees meer00:45 – First, have high-level goals 01:08 – Have a different kind of threshold
01:24 – “Have your targets laid out so it is easier for people to digest”01:31 – Second, look at the growth 01:47 – Examine your growth weekly
03:25 – Assess how to calculate your growth properly—don’t just look at the total visitor count
04:28 – The growth rate should be staying the same, if not increasing04:39 – Third, use simple, report tracking tools, like Cyfe, and connect it to your spreadsheet report in order to pull data 05:27 – GA data grabber helps you to pull reports, too
05:50 – Fourth, track the lifetime value of the customer and the cost to acquire new customers 06:15 – You need a metric
07:11 – Fifth, look at your revenue churn and customer churn 07:28 – Lincoln Murphy’s How Much Churn is Acceptable
07:47 – Ideal churn is less than 10% a year
08:30 – Sixth, Neil shares the time he talked to Ryan, from HubSpot 09:16 – Add your total headcount in your marketing report
10:18 – Lastly, the net promoter score allows you to measure the sentiments of the customers
11:12 – That’s it for today’s episode!
3 Key Points: Have a clear and simple goal which is easy for people to understand.
Do NOT miscalculate your growth or it will lead you to a wrong impression of your business’ health.
Quantifying customer satisfaction is IMPORTANT – know and understand your supporters and detractors.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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7 Tips to Improve the Reach of Your Podcast | Ep. #160
7 januari 2017 · 12 min
In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to learn tips and strategies such as growing your network, changing up your headlines, and maximizing off the traffic you get on iTunes.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tips to Improve the Reach of Your Podcast Lees meer00:35 – #1: Have a following and email list AND push your content out to your channels 00:48 – Eric uses a podcasting host called, “List It” to push to multiple channels
01:15 – Email blast has also been effective for Eric and Neil02:30 – #2: Show every single episode that you have recorded 02:50 – Eric uses MeetEdgar to schedule his posts
04:04 – #4: “The headlines really impact how many downloads a podcast gets”
04:13 – Copyblogger headline formula can give you templates to create attractive headlines 04:32 – Fortune’s headline generator also helps
04:36 – TitleCapitalization will fix your headline04:57 – #5: If you have a podcast, have a blog, too!
05:48 – #6: The more ratings and reviews you have, the more you will get 06:18 – If you can get more traffic in iTunes, use it to get more views!
06:30 – Mention in your podcast to leave a review and rating
06:48 – Tim of LeadPages made The Marketing School’s intro and outro07:20 – #7: Cross Promote 07:40 – John Lee Dumas has a great community called The Podcaster’s Paradise
08:10 – Share in a podcasting community to grow your network
08:15 - That’s it for today’s episode!
3 Key Points: Be in multiple channels and improve not just your content, but your headlines as well.
Get feedback and ratings from iTunes—it can boost your traffic significantly.
With the growing number of podcasters, it is much easier now to share, connect, and help one another.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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What You Need to Know About Digital Marketing Before Investing in It | Ep. #159
6 januari 2017 · 13 min
In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle digital marketing for yourself as opposed to outsourcing to an agency.
Time Stamped Show Notes: 00:28 – Today’s topic: What You Need to Know About Digital Marketing Before Investing in It Lees meer00:50 – First is to get a high level view of what is going on
00:57 – There are a lot of YouTube videos available, like the one from HubSpot
01:30 – Know what your goals are and be clear with your target
01:51 – Figure out what channel you want to tackle first 02:02 – Neil’s focus is content marketing
03:00 – Neil wants to use YouTube
03:58 – Neil shares how he still maximizes on Facebook, even after he stopped spending money on it04:30 – “Focus on one channel at a time and focus on things that work”
05:29 – Neil only does a few channels at once
05:49 – NeilPatel.com has been around for 2 years and Neil is focused on content marketing
06:40 – If you haven’t figured out your foundation for the different channels you’re running at once, it will slow you down
07:45 – Success takes time
08:07 – Eric shares how he grows “Growth Everywhere”
08:26 – Everything compounds in time
09:00 – Neil advises to not hire an agency on your first year 09:05 – If you can’t figure out traction on your own, your agency is going to just spend all your money before they figure things out
09:34 – You don’t have to be an expert – work to figure out the basics on your own09:47 – That’s it for today’s episode!
3 Key Points: Don’t go into multiple channels at once – pick one at a time, conquer it, and be the best at it.
All good things take time when it comes to maximizing on a digital marketing strategy.
You don’t have to be an expert – just be technical enough to figure out the basics on your own.
Leave some feedback:
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How Long It Takes for SEO to Work | Ep. #158
5 januari 2017 · 12 min
In Episode #158, Eric and Neil discuss a how long it actually takes for SEO to work. Having the right expectations in mind will help you as you wait for results. Tune is as Eric and Neil discuss their own experiences with SEO and the techniques that you can do now to boost your traffic.
Time Stamped Show Notes: 00:28 – Today’s topic: How Long it Takes for SEO to Work Lees meer00:35 – For a brand new website, it takes 6 months to 1 year. For an established website, it can take 6 months or more to get ranking.
00:50 – Neil shares his website’s ranking as an example
01:45 – It took Neil 9 months for him to see a decent ranking
02:00 – The search traffic goes up slowly
02:39 – “It takes good placement to see traffic”
02:53 – Eric shares his own experience with SEO
03:12 – Eric decided to buy a decent age domain
04:00 – Eric made a lot of adjustments with the domain and their website traffic went from hundreds to millions
04:54 – Redirecting an old domain to a new domain helps
05:03 – Having high brand keywords increases traffic
06:28 – Have an on-page SEO set up right
07:30 – There’s a lot of SEO consultants available and don’t be afraid to approach them if you’re not confident enough setting up SEO
08:19 – SEO takes time and effort, so be patient
08:27 – That’s it for today’s episode!
3 Key Points: There are no shortcuts in SEO, so BE patient as it takes time and effort to see the results.
To get that traffic, you need to focus on having a proper on-page SEO setup.
Do NOT be afraid to ask the experts—it’s better see real results than to overestimate your abilities.
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Is Guest Posting Still Worth It? | Ep. #157
4 januari 2017 · 10 min
In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil and Eric discuss how to best utilize guest posting for your marketing needs.
Time Stamped Show Notes: 00:28 – Today’s topic: Is Guest Posting Still Worth It? Lees meer00:44 – Guest posting is posting on other websites for link building purposes
01:30 – It’s still worth it
01:48 – Before, guest posters get author accounts
02:00 – Now, if you’re given an author account, it will be in a sub-page without indexes
02:32 – DON’T waste your time guest posting for links anymore
02:41 – Focus on guest posting to drive leads
03:13 – Neil talks about his friend, Jason, who specializes in guest posting
03:57 – You will see little to no results on your first 6 months of guest posting
04:00 – It takes a year to get traction
04:29 – Eric shares an article he wrote about YouTube advertising
05:33 – Guest posting has it’s ROIs
05:53 – Focus on delivering value
06:19 – Yields from guest posting will definitely take time
06:41 – That’s it for today’s episode!
3 Key Points: Guest posting is STILL relevant as a marketing tool.
Do NOT focus on link building – it’s about driving those leads.
Make sure you are delivering VALUE in your posts.
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How to Hire Marketing Interns | Ep. #156
3 januari 2017 · 12 min
In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen as they reveal the benefits of hiring interns, tips and tools that can make the hiring process easy, and factors you should consider while looking for the next best fit for the company.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Hire Marketing Interns Lees meer00:40 – “The people that are really hungry [to learn]; sometimes, they end up being the best hires”
00:43 – Having a long-term internship program will be good for a business
01:03 – Use Craigslist or a tool called Workable to keep your hiring process simple
01:10 – First, create a good job description
01:19 – Eric uses Spark Hire, which allows video interviewing
02:38 – Neil uses Elevation Scholars to offer marketing scholarships
03:17 – Neil lists his requirements for the marketing scholarships he offers
04:59 – Neil pays for their interns’ services
05:15 – Take your interns to training
05:34 – Help them grow and pay them at the same time
06:11 – Make sure there is a “light” in your program
06:28 – Constantly give your feedback
06:46 – Target websites about career change to promote your search
07:26 – Use 15Five to setup automated feedback for your interns
08:08 – Be supportive to your team
08:17 – That’s it for today’s episode!
3 Key Points: No need to reinvent the wheel—use the online tools available to you for your hiring and selection process.
Do NOT focus solely on talent alone, consider the person’s character too.
Give training and constant feedback—interns need your direction.
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7 Creative Marketing Tactics that You Ought to be Leveraging | Ep. #155
2 januari 2017 · 11 min
In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep your content one step ahead of your competitors.
Time Stamped Show Notes: 00:28 – Today’s topic: 7 Creative Marketing Tactics that You Ought to be Leveraging Lees meer00:37 – #1 Use TurboDial to collect phone numbers of visitors on your website 00:56 – Send TurboDial a signal to send a text message to the person
01:30 – You can program replies when a person responds to your text02:09 – #2 Make your stuff is available for pirates on torrent sites
02:52 – #3 Use exit pop-ups
03:17 – #4 Make sure your funnel is congruent with your client’s interests
04:13 – #5 Go to BuzzSumo and find out which of your competitors’ posts are going viral 04:21 – Ahrefs will also show you your competitors’ most popular posts
04:29 – Take the post’s URL and put it into Twitter search to show the top users sharing the content
04:37 – Write something similar, but better, then start emailing the users about your content
05:15 – When they respond, ask them what you can do for them and make a P.S. about sharing your content05:35 – #6 Have a content creation checklist or learn about content repurposing
06:34 – Google “content repurposing workflow”06:44 – #7 With remarketing, put your pixel in your email signature
07:35 – That’s it for today’s episode!
3 Key Points: Make your content available for pirates – let them do the work of spreading the word for you.
Use exit pop-ups, they are triggers for opt-ins.
Keep an eye on your competitor’s posts, create betters ones, and share them with the people who are engaging with your competitor’s content.
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How to Get Started with Facebook Ads | Ep. #154
1 januari 2017 · 9 min
In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now able to customize more of their ads on this platform without needing to be technical. Listen as Neil and Eric provide you with great advice on how to get started with Facebook Ads.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Get Started with Facebook Ads Lees meer00:48 – Boosting your posts
01:04 – Digital Marketer’s Podcast episode on boosting posts has in-depth information on the topic
01:18 – Boost what gets people engaged or what you want
01:34 – Boosting does NOT have to be expensive
01:54 – Neil loves to spend on page likes
02:14 – Spending money on likes is like building your own platform
02:37 – Targeting your audience on geographic location, interests, etc. doesn’t work well unless you have an email list similar to it
03:22 – Build lookalike audiences
03:40 – Use Google Tag Manager to set your pixels
04:37 – Don’t do complex stuff just yet
04:47 – FIRST, use Facebook traffic for brand awareness
05:24 – AdEspresso has ads templates which you can pull ideas from
05:48 – HelloBar is a tool you can use to collect more page likes
05:51 – That’s it for today’s episode!
3 Key Points: Start with the simple ads and prove its effectivity BEFORE trying out complex ones.
Do NOT forget to set-up yours pixels, first.
Facebook ads can be used for different purposes – not just for conversions.
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4 Steps to Getting Started with RSLA | Ep. #153
31 december 2016 · 9 min
In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP.
Time Stamped Show Notes: 00:28 – Today’s topic: 4 Steps to Getting Started with RSLA Lees meer00:36 – RLSA (Remarketing Lists for Search Ads) is a feature that lets you customize your search ad campaigns for people who have previously visited your website
00:50 – The idea is to target people who visited your site before and are searching for something similar in Google
01:24 – The 4 Main Steps to get started with RSLA: Pixeling your audience, create content, keyword research, and setting up in Google Adwords
01:36 – PIxeling is very easy – just add the pixel code to your account
01:46 – If your content is NOT relevant to buyers, you will get a ton of traffic without conversion
02:12 – KissMetrics is an example
03:00 – Being too broad in your content will get you irrelevant traffic
03:33 – Use a Google Keyword tool or SEMRush for your keyword research
04:03 – After you setup your keyword permutations, you can retarget people who already purchased with a separate brand campaign
05:13 – RLSA allows you to do more advanced marketing strategies
05:35 – That’s it for today’s episode!
3 Key Points: RLSA allows you to target past website visitors who are searching for similar things on Google.
Avoid irrelevant traffic by making your content RELEVANT to your target audience.
RLSA enables you to set-up advanced strategies for your remarketing.
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… -
Which Google Analytics Metrics Should You Be Tracking? | Ep. #152
30 december 2016 · 10 min
In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance.
Time Stamped Show Notes: 00:28 – Today’s topic: Which Google Analytics Metrics Should You Be Tracking? Lees meer00:35 – It’s important to track your conversion rates 00:46 – This tells you how well your website is performing
01:07 – Look at your traffic from the last 7 days and do week by week comparison 01:19 – You should be getting more traffic from the previous week
01:25 – “You will not always hit those goals but you’ll see which channels are moving down”
01:30 – Figure out strategies you can use to address the metrics that went down
02:03 – The week by week indicator should show you results of whether you’re doing better or worse02:06 – Look at the value of certain landing pages 02:11 – Make sure you have setup value for your goal conversion setup
02:33 – The key is to be able to know how much your page is worth02:56 – Check your Google Analytics > Audience > Behavior > Engagement 03:05 – A chart regarding how long people are staying on your site will show up
03:12 – Most users will be on the 0-10 second range
03:19 – Improve usability and flow of your site to make visitors stay longer03:42 – Track your bounce rate and keep it as low as possible
04:20 – “Looking at your rates is a good place to start”
04:29 – Neil also looks at Behavior > Site Content > All Pages 04:36 – This lists your most popular content
04:45 – There are some pages that might just grow popularity and you have to monetize it05:27 – Check out what your top traffic sources are
06:03 – Set aside time to assess your Google Analytics
06:20 – Make sure your Google Search Console is connected to your Google Analytics
06:49 – That’s it for today… -
How to Prepare for Google’s First Mobile Index | Ep. #151
29 december 2016 · 8 min
In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help you get it to its best.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Prepare for Google’s First Mobile Index Lees meer00:38 – Google’s focus is shifting more towards mobile
00:46 – Google came up with AMP (Accelerated Mobile Pages) framework which makes the mobile user experience a lot better
01:13 – AMP also has a carousel like the ones in the desktop version
01:23 – Make sure you use the AMP framework for your sites
01:37 – Get rid of anything obtrusive like pop-ups
02:18 – Make sure your website is optimized for speed 02:28 – Google Chrome allows you to test how quickly pages are loading
02:39 – Look at Google Chrome’s page speed and page speed tools
02:46 – Pingdom is one tool that you can use to do a speed test02:56 – Make your site more readable
03:21 – Setup filters and segments in Google Analytics report for mobile views 03:29 – Look at the report on engagements and it will show how much time a visitor is spending on your site before they exit
03:46 – Keep an eye on the mobile visitors and readers, adjust and tweak your user interface, and design changes until your visitors stay longer04:20 – A responsive design is key
04:28 – Run structured data tests for different URLs
04:42 – Use a Googlebot to test if your canonical links are accessible
05:00 – That’s it for today’s episode!
3 Key Points: Use the AMP framework as the basis for your mobile sites.
Remember to make adjustments to your UI and design for the best user experience.
Make sure your pop-ups, notices, and ads do NOT take up more than 30% of the screen—otherwise, it will be considered obtrusive.
Leave… -
7 Ways to Get People to Show Up to Your Webinar | Ep. #150
28 december 2016 · 10 min
In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s success depends on the number of people who show up. This is why it is of the utmost importance to make sure your attendance is high. Tune in to learn the tips and strategies you need to skyrocket your webinar show up rates.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Get People to Show Up to Your Webinar Lees meer00:34 – Make sure you are emailing people inviting them to your webinar 00:58 – Email works because people are busy and tend to forget
01:10 – Collect phone numbers from webinar registrations 01:13 – The lead is more qualified if they’re willing to get more information and stay committed
01:25 – An SMS provider like Twilio that is integrated to your webinar can send SMS reminders before the webinar starts01:51 – Third, use social media ads 02:29 – You can retarget people based on their behavior
02:31 – Fourth, don’t make your webinar available too far in advance 02:57 – The closer your registration is to the start date of your webinar, the higher the attendance rates
03:39 – Use repeating webinars, and tools such as WebinarJam or EverWebinar 04:06 – Go to Neil’s website to check his repeating webinar
04:35 – Sixth is an indoctrination video 04:40 – A video showing people what to expect and what will be valuable to them
04:53 – Add a “thank you” video on the “thank you” page and ask them to complete a survey05:30 – Lastly, hit your social media channels and do joint webinars 05:35 – HubSpot does joint webinars
06:07 – That’s it for today’s episode!
3 Key Points: Having people sign-up for your webinar is easy; however, the real challenge is getting them to show up.
Your webinar has to be of SUBSTANCE so people can’t bear to miss it.
Utilize different online tools to get people to show up to your webinar.
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How to Create a First-Class Case Study | Ep. #149
27 december 2016 · 10 min
In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing.
Time Stamped Show Notes: 00:27 - Today’s topic: How to Create a First-Class Case Study Lees meer00:40 – It is important to have a data that stands out
00:55 – Be specific with numbers
01:19 – Start your case study with the result 01:30 – If you’re doing an SEO, start with the results
01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a year”
02:00 – Break down the solution
02:20 – Show people how they can do it too—not just screenshots
02:58 – Break down the form fields into multiple steps to get to the most relevant leads04:11 – Conversion-Rate-Experts.com has in-depth and well-designed case studies
04:30 – Find a good presentation or PDF design with Dribbble and 99designs 04:40 – Neil was paying $20,000 a month for CRO services
05:10 – They created a lot press and got great leads
05:25 – Case studies can be left open
05:48 – “They key is not getting a lot of leads, it’s getting quality leads.”05:50 – Look at your competitors case studies
06:05 - That’s it for today’s episode!
3 Key Points: Thoroughness in a case study is what drives the most qualified leads.
Data is the most significant part of a case study – make sure it stands out and is executed well.
Look at the case studies of your competitors to give you a starting point for your own format.
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7 Ways To Get More People To Open Your Emails | Ep. #148
26 december 2016 · 9 min
In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing consistent, high quality content plays a huge factor in maintaining high open rates.
Time Stamped Show Notes: 00:27 - Today’s topic: 7 Ways To Get More People To Open Your Emails Lees meer00:41 – The open rate with the subject “Hey!” is 60% 00:48 – Invokes curiosity
01:12 – Add RE: to the subject line 01:32 – Open rate goes up at least 10%
01:37 – Add the receiver’s name on the subject line
02:25 – The line “[First name], I need a favor….Can you help me?” works well
02:40 – Telling the receivers that the deal is “Starting now” or “Almost expiring” 02:50 – The last minute signups for webinars are from those types of emails03:23 – Use different email sender names
03:57 – Add the question “Are you joining us?” on the subject line
04:40 – Don’t copy other email templates
05:08 – Use an appealing pre-header
06:03 – That’s it for today’s episode!
3 Key Points: Be creative—always adjust your email template making it new and original.
Tweak and test different email headers and see what works for your campaign.
Having a high open rate doesn’t always equate to high sales – focus on delivering consistent, quality content.
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How, When and Why to Rebrand Your Business | Ep. #147
25 december 2016 · 12 min
In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very discussion. Tune in to find out the scenarios in which you SHOULD rebrand and how to make that transition as smooth as possible for your existing clientele.
Time Stamped Show Notes: 00:27 – Today’s topic: How, When and Why to Rebrand Your Business Lees meer00:36 – Moz (formerly known as SEO Moz) took the “SEO” out of their name to show they were branching out in other fields
01:01 – There’s a lot to consider with rebranding such as site migration
01:18 – Neil doesn’t like rebranding
02:13 – What is your reason to rebrand?
02:17 – “Think about what people are coming to you for”
02:46 – Neil shares about Coca-cola’s rebranding
03:10 – Is the audience open for rebranding?
03:38 – Rebranding can also mean changing your image
04:10 – Burberry changed their endorsements and, in turn, changed the image of their brand
04:36 – Target used to be a discount store, but changed how they do business which resulted in a change of their brand
04:57 – Eric mentions how his co-founder manages his own branding
05:31 – Slowly transition your audience as you do not want to lose your current audience
06:32 – Description of Single Grain before Eric came in
07:09 – Have a healthy balance from the old brand to the new one
07:23 – Survey your audience to know if you’re on the same path
07:58 – Changing your domain name will likely have you lose some traffic
08:18 – That’s it for today’s episode!
3 Key Points: First, you need to assess if a rebrand is necessary and advantageous for you.
Rebranding is not only about changing the look or name of your business – it can be done by changing your processes or endorsements.
Transitioning does NOT have to be done quickly – give your audience time to transition WITH you and your business.
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How to Do a Website Migration | Ep. #146
24 december 2016 · 10 min
In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll need to migrate your website to a new one. Tune in as Neil and Eric walk us through the steps of website migration and as they offer us valuable tips to make this process stress-free and easy.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Do a Website Migration Lees meer00:33 – Why migrate a website?
01:02 – You’re usually migrating servers as well
01:34 – Make sure you have a backup of your website
01:51 – Duplicate your site to the new server
02:04 – Have everyone check both sites
02:25 – Use a tool like Screaming Frog to crawl your website and see what’s happening on the old site
02:51 – Redirect the top pages to the most relevant pages
03:52 – Be careful when redesigning your website as you migrate your website
04:29 – Neil mentions a story from Eric’s website migration
04:58 – Have the right structures in place
05:28 – Neil tells his share of website migration errors
06:29 – That’s it for today’s episode!
3 Key Points: Before making any changes, decide if website migration is the right thing to do.
Creating a backup or having website duplicates should be your FIRST step before migrating.
Remember to test everything first before redirecting people to your new website.
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How to Do an SEO Audit Using Google Search Console | Ep. #145
23 december 2016 · 13 min
In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you can best utilize your audits from Google Search Console and make the changes that drive more traffic to your website faster and more efficiently.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Do an SEO Audit Using Google Search Console Lees meer00:32 – Make sure you have Google Analytics and Google Search Console installed 01:02 – Both are free to install
01:50 – Login to your console, then add and verify your website
02:04 – Go to search traffic and search analytics and sort by pages
02:28 – Tick box on clicks, impressions, position, and click-thru rates
02:56 – Change the ticked box from Pages to Queries 03:02 – It will show you all the queries that are driving you traffic to that page
03:12 – Look for the ones that have high click-thru rates and low position
03:27 – See what percentages are higher than normal03:47 – Make sure keywords are in your page, title tags, and meta descriptions
04:06 – Look at what you have in the search appearance section
04:13 – Have your AMP (Accelerated Mobile Pages) set up to create a better experience for your visitors
05:05 – Have a sitemap for your website
05:25 – Check crawl and crawl errors to find out where Google finds errors
06:39 – A CDN (content delivery network) solution helps people and Google can access your website faster
07:09 – The search traffic section lets you see linkings to your site
07:23 – Explore tools like Ahrefs, SEM Rush and Moz if you plan to pursue SEO
07:37 – Look at your top linked content and check in with people linking to you
08:10 – Look at your traffic in the past 90 days
08:35 – Look for missing, duplicate, and short title tags
09:27 – That’s it for today’s episode!
3 Key Points: Google Analytics and Google Search Consoles are essential tools for… -
7 Creative Ways to Increase Google Ranking | Ep. #144
22 december 2016 · 11 min
In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to put in the work. Tune in to know how you can successfully increase your website’s Google ranking and the tools that will help you achieve this goal.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Increase Google Ranking Lees meer00:40 – First, Google Hummingbird 00:55 – Use a tool called MarketMuse
01:38 – Neil shares why MarketMuse is effective for him
02:00 – Second, update posts consistently 02:38 – Revives and increases traffic significantly
03:18 – Third, look at your bounce rate 03:50 – Check which pages have a terrible bounce rate and improve those pages
04:15 – Having a lower bounce rate will increase google ranking over time04:38 – Fourth way is by content flipping 05:18 – Flip a content ranking using a canonical tag
05:35 – Fifth way is through branded queries 05:52 – Google is looking at branded signals
06:48 – Sixth is looking at click-thru rates 06:50 – Better titles means better click-thru rates
07:10 – Lastly, make sure your website mobile compatible 07:35 – Use an AMP framework for more search traffic
07:41 – That’s it for today’s episode!
3 Key Points: To make your website rank well on Google, you have to know which tactics work best.
Branded queries play an important role in your ranking.
People are using their smartphones way more than their computers; therefore, mobile compatibility is not just an option, it’s a NECESSITY.
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How to Map Out Your Marketing Funnel | Ep. #143
21 december 2016 · 11 min
In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions they may have along the way, and how to make a logical sequence that converts. Eric and Neil drop specific tools, tips, and sources that will help you map out your funnel to take it to that next level.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Map Out Your Marketing Funnel Lees meer00:35 – A marketing funnel consists of the steps a customer takes going through your website
01:13 – The possibilities are endless depending on your business type
01:30 – Most people design a website for people to buy something, but sometimes your customer is not ready to buy
01:50 – List out all the possible scenarios that someone could end up going through BEFORE actually buying your product
02:00 – Use a tool called gliffy.com and MindMeister.com02:40 – Google “autopilot lead nurturing sequence” 02:54 – Autopilot increases MRR just by adjusting nurture sequence
03:08 – For more information, Frank Kern discusses contingencies on his Youtube channel03:20 – Different behaviors of website visitors need to be mapped out
03:48 – Eric shares how you can lead your visitors to buy without asking 04:12 – There should be a logical sequence04:35 – The marketing funnel should be never ending
05:26 – Plan out every single scenario
05:59 – You can align your funnel internally with your Facebook ads funnel
06:51 – Different traffic channels need DIFFERENT types of funnels
07:28 – That’s it for today’s episode!
3 Key Points: Mapping out your funnel can track your visitors’ activities and help you gauge the effectivity of your campaign.
Each traffic channel draws a unique audience who may behave differently than the next channel—design your funnels according to the channel.
Find out what your customer is thinking in each step of the funnel so that you can respond accordingly.
Leave some feedback:
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7 Tools to Help You in Marketing Design | Ep. #142
20 december 2016 · 9 min
In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketing campaign that are both easy-to-use and affordable.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You in Marketing Design Lees meer00:46 – First tool is Canva 00:52 – Currently has around 10 million users
01:00 – Pre-made templates, designs, and dimensions are available for specific social media platforms
01:18 – Very easy to use and intuitive01:49 – Second tool is Balsamiq for a non-techy person, you can drag and drop
02:33 – Third tool is 99designs 02:53 – Inexpensive option
03:00 – An alternative is DesignCrown03:09 – Fourth tool is infogr.am 03:20 – Create infographics at an affordable price
03:29 – Has cool and interactive graphics you can embed within blog posts03:52 – Fifth tool is InVision App 04:15 – Allows you to collaborate different design projects
04:36 – Sixth is Fiverr 04:48 – Easy to use and turn-around time is just a couple of hours
04:54 – Upwork is an alternative to Fiverr05:03 – Last is Pablo by Buffer 05:11 – Good for social or blog images you need to get done quickly
05:33 – That’s it for today’s episode!
3 Key Points: If you feel like you’re in a creative rut, there are many designs available online.
Creating or making changes to your marketing design does NOT have to be expensive.
There are several easy-to-use, high quality, graphics and templates available online to make designing easier for marketers.
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How to Make Changes to Your Website Without the Help of Developers | Ep. #141
19 december 2016 · 9 min
In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways around your site and to use the tools that can help you make the changes you need.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Changes to Your Website Without the Help of Developers Lees meer01:06 – Google Tag Manager allows you to make adjustments to pixels
01:46 – Segment.io is a paid alternative for Google Tag Manager
02:09 – The key is to make changes without having to wait for your developers
02:42 – Neil wants to make a few small changes without having to rely on developers
02:49 – Optimizely, Visual Website Optimizer and Crazy Egg have A/B testing with WYSIWYG tools
03:57 – Google Tag Manager allows you to use other tools within your website
04:16 – Watch tutorials of Google Tag Manager Trainer in Youtube
04:58 – Try to get your developers to use WordPress to put up your content as Wordpress is very user friendly
05:35 – That’s it for today’s episode!
3 Key Points: You do NOT need a developer to make changes to your website.
Coding is not necessary to be able to touch up your website.
There are a variety of tools available online that will help you become self-reliant in making those changes to your site.
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
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Why You Need to Be Surveying Your Audience | Ep. #140
18 december 2016 · 10 min
In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are surveying to get the highest quality feedback for your company or product.
Time Stamped Show Notes: 00:27 – Today’s topic: Why You Need to Be Surveying Your Audience Lees meer00:44 – Check in with your audience
01:03 – Ask pointed questions and take the feedback
01:15 – Discern “signal” from “noise”—what points or opinions keep recurring?
01:52 – Use Qualaroo to ask people why they don’t convert
02:12 – Quantitative data vs qualitative data
02:50 – Make sure you ask a non-bias question and ask a large group of people
03:18 – Focus on solving areas that show problems first
03:30 – Analyze data in large quantities
03:43 – Use User Testing to ask people questions
04:08 – SurveyMonkey and Typeform are two more options
05:59 – Make sure the people you’re asking are relevant to your business
06:21 – Check out the Kissmetrics blog
06:35 – If you ask terrible questions, expect inaccurate feedback
06:50 – That’s it for today’s episode!
3 Key Points: Surveys are done to generate feedback so you know what you need to change.
Qualitative data helps you understand why people did NOT convert.
Ask the RIGHT people to get relevant feedback. The right people are your ideal customers.
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How Important Is Testing for Your Business or Product? | Ep. #139
17 december 2016 · 11 min
In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the tools you can use to help you, and why teamwork plays a huge role in creating this culture of testing that makes your business better.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Culture of Testing Lees meer00:32 – Most companies have no real process for testing their business
00:44 – You have to create a testing process
01:00 – Have at least a project management tool like MS Excel, Trello or GrowthHackers Projects01:53 – Check out Sean Ellis’ videos online
02:04 – Group people from different departments into teams so you can test the product internally
03:01 – Let members submit their ideas on how they can grow the company faster
04:09 – Experimenting is only a failure if you have no hypothesis—but, if you learn something, it’s a success
04:54 – Check out Amazon’s Two Pizza Team05:39 – Create dashboards for your departments that show stats and data from tests that are continually happening with your product
06:45 – Test at least once per week
07:05 – That’s it for today’s episode!
3 Key Points: Start building a culture of testing by creating a process within your company.
Involve your employees in the process and create an atmosphere that allows them to share their ideas.
Think about your hypothesis BEFORE you run an experiment to get the most out of the process.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.