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New Google AdWords Tricks to Try in 2017 | Ep. #238
26 maart 2017 · 9 min
In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates.
Time Stamped Show Notes: 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017 Lees meer00:37 – YouTube advertising 00:50 – You can target specific keywords using your videos on YouTube
01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing
01:28 – Run responsive ads 02:02 – Google also has extended ads02:29 – Pay will increase over time, with paid advertising, because of the competition
02:50 – Neil started running different variations of one ad 03:15 – Neil’s cost per click is cheaper when they rotate their ads03:29 – Run retargeting ads 03:50 – It will save you some money and the audience is more qualified
03:59 – Utilize phone calls to find those leads 04:09 – Use Google call tracking
04:24 – Call Rails help track how your keywords are performing
04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails
05:07 – That’s it for today’s episode!
3 Key Points: Rotate your ad as often as possible – it drives conversion.
Retargeting ads can save you money and the audience may be more qualified.
First, look into the ads and test them before spending more money on them.
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Are LinkedIn Ads Worth It? | Ep. #237
25 maart 2017 · 8 min
In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns.
Time Stamped Show Notes: 00:27 – Today’s topic: Are LinkedIn Ads Worth It? Lees meer00:43 – Make sure that you test the ads
00:51 – LinkedIn ads are more expensive
01:06 – Eric pushed their educational related content in LinkedIn 01:25 – They tested the content that was beneficial for e-learning companies
01:30 – The traffic from LinkedIn was converting01:52 – Don’t just look at CPC, but consider CPA as well
02:00 – The engagement rate shown by the click-through rate is very good
02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters
03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page
03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible
03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn
04:02 – When you're collecting a lead, use the authentication from LinkedIn
04:29 – Track your conversion
04:42 – That’s it for today’s episode!
3 Key Points: Always be sure to test your ads, first.
Assess if the platform is the right place for your ad – make sure your target audience is present.
Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing.
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How to Maximize Your Live Stream Sessions | Ep. #236
24 maart 2017 · 8 min
In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen, purposes.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your Live Stream Sessions Lees meer00:44 – Simulcast using Wirecast and Huzza 01:10 – You can hit both Facebook and Youtube at the same time
01:25 – Prior to the day of the live streaming, do promos and an email blast 01:35 – Let people know you’re about to live stream
01:50 – The more people you let know about your live stream, the higher your viewership will be01:58 – If your video does well, go to Rev and have the video transcribed 02:24 – Most people watch videos with the transcription
02:57 – Take the video from the live session and repurpose it 03:35 – Doing this can double your viewership
03:43 – During a live interview session, get the people being interviewed to share the video with their communities
04:07 – Chalene Johnson does a live stream with Q&A and repurposes that video
04:53 – That’s it for today’s episode!
3 Key Points: Simulcast your live video—try to be on every platform.
Do an email blast and promotions before your live video – let people know what’s coming and viewership will increase!
Repurpose your video for other content and maximize it use.
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How to Launch Your Info Product | Ep. #235
23 maart 2017 · 10 min
In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Launch Your Info Product Lees meer00:40 – “There’s a launch sequence that comes with an info product” 00:56 – One type of launch is a “Cart Closing”
01:20 – Second is the “evergreen launch”
01:23 – Jeff Walker’s product launch formula02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”
02:55 – Think about your traffic first before launching a product 03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords03:36 – Doing joint-ventures is also an option 03:50 – A list rental works sometimes
04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars
04:27 – For online courses, use Kajabi04:40 – Infusionsoft is also an option
04:55 – Frank Kern has a sequence of important emails 05:10 – Map out a list of your most important emails
05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion 06:13 – The key metrics you need to measure
06:25 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 06:36 – Text MARKETINGSCHOOL to 33444
06:44 – That’s it for today’s episode!
3 Key Points: When it comes to launching an info product, don’t worry about the copy, worry about the sequence.
Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch.
Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.
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What Is an Info Product and How Can You Create One? | Ep. #234
22 maart 2017 · 9 min
In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is Info Product and How Can You Create One? Lees meer00:33 – Eric describes what an info product is 00:57 – He learned about info products during his internship
01:17 – There are nuances around info product
01:25 – You can do 5 to 6-figure launches with info products if done well
01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do 01:59 – Your product must solve your audiences’ pain points02:06 – Conduct customer surveys and keep refining your product
02:16 – Lean on word-of mouth marketing and keep people happy with your product
02:27 – Eric describes how to create an info product 02:30 – Repeat or repurpose your content to make it into an info product
02:51 – You can use Quicktime or Powerpoint to stream your content
03:00 – Get an idea from Udemy and Skillshare about offering a course
03:17 – Make your info product concise and organized
03:42 – Focus on one area and avoid overwhelming your audience03:46 – Offer your content in different formats
04:11 – Create an info product with accountability
04:38 – It might seem easy to create a focused info product but it takes time
04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 05:34 – Text MARKETINGSCHOOL to 33444
05:42 – That’s it for today’s episode!
3 Key Points: If you do your info product well, you WILL make money.
Create an info product that meets a need—give the people what they want, not what you THINK they want.
A good info product takes time, patience, and a lot of improvements.
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Should You Be Using Outbrain or Taboola? | Ep. #233
21 maart 2017 · 8 min
In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola? Lees meer00:33 – Outbrain and Taboola can promote your content in content delivery network
00:58 – Outbrain and Taboola are viable sources of traffic
01:56 – If you can make cash flow positive with advertising channels, then do them all
02:10 – These days, Outbrain and Taboola cater to ad impression companies
02:30 – Some of the Outbrain and Taboola ads are scammy and spammy 03:22 – Eric shares what he tends to observe from these ads03:45 – Use Adbeat to see your competitors' ad
04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 04:20 – Text MARKETINGSCHOOL to 3344404:33 – That’s it for today’s episode!
3 Key Points: Outbrain and Taboola still work for the right businesses.
Not all ads can do good things for you brand—ads can help or hinder.
If an advertising channel is cash-flow positive, use it.
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How to Get More Blog Comments | Ep. #232
20 maart 2017 · 7 min
In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep them coming back to your page.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Blog Comments Lees meer00:38 – Neil shares these tips 00:42 – Write in a conversational tone
00:44 – Use the words “you” and “I”
00:53 – Email out to your list
00:56 – Share your post on social web01:16 – The more interactive you are in responding to your comments, the more they’re going to come back and respond back to you
01:25 – Use plug-ins
01:59 – You can build loyalty with your audience
02:21 – Hire or get someone to respond for you if you’re too busy to do it
02:30 – Eric shares a page that shut down blog commenting on their posts
02:49 – If your blog is a controversial one, it’s good to remove the comments
03:03 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs 03:15 – Text MARKETINGSCHOOL to 3344400:00 – That’s it for today’s episode!
3 Key Points: Blog commenting is one way to add a personal touch to your blog or business.
Use a conversational tone in your interactions.
Sometimes, turning off blog commenting sections is for the best, especially when it comes to controversial topics.
Leave some feedback:
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Is it a Good Time to Start a Podcast? | Ep. #231
19 maart 2017 · 9 min
In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel.
Time Stamped Show Notes: 00:27 – Today’s topic: Is it a Good Time to Start a Podcast? Lees meer00:33 – Yes, because now is an inflection point for podcasts
01:01 – Podcasting has helped Eric’s business grow
01:22 – If the channel is popular, you should go after it
02:06 – Russell Brunson mentions that podcasting is the best thing that has happened to his business
02:14 – Podcasting takes time
03:18 – Some are also hitting millions of downloads a month
03:38 – Look for the unsolicited response rate
04:10 – If you’re going to enter a new market, make sure you know how to attack it
05:00 – Also think of a channel where you can market
05:13 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs 05:26 – Text MARKETINGSCHOOL to 3344400:00 – That’s it for today’s episode!
3 Key Points: If you’re thinking about starting a podcast, you should—now is an inflection point for podcasting.
If you enter a new market, make sure you learn how to attack it.
Find a market that can help you leverage your podcast.
Leave some feedback:
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7 Ways You Can Add Link Building to Your Daily Routine | Ep. #230
18 maart 2017 · 10 min
In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the past or having a daily, SEO tracking system in place.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Add Link Building to Your Daily Routine Lees meer00:38 – First is to have a process in place
01:29 – Go to your old blog posts and email 10 people a day that you’ve linked out to
02:08 – Create link alerts for your competitor 02:17 – Use Ahrefs to get access and create link alerts
02:52 – It’s become more targeted02:59 – The more people who know about you and your company, the more links you get 03:05 – One simple way to get links is to have an interview or podcast
03:57 – Interview Valet can guarantee you a number of interviews a month04:13 – Fifth is to see the links that tend to rank well 04:19 – Use Google Search Console
04:25 – Authority Labs can track your ranking
04:41 – Eric Enge of Stone Temple Consulting did a study on this
04:54 – Link building is about time 05:04 – Search for “broken link checker”05:40 – Link roundup link building 05:45 – You have to create good content
06:28 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 06:39 – Text marketingschool to 33444
06:48 – That’s it for today’s episode!
3 Key Points: Having a process for everything can make life easier for you – including hiring.
Make you and your company known in your niche – the bigger your reach, the more links you get.
Link building is about time – the longer it is out there, the more links you will have.
Leave some feedback:
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Twitter @neilpatel
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How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229
17 maart 2017 · 8 min
In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms Lees meer00:37 – Eric explains what a head term is and how you can rank for long tail variations
00:56 – Go to Google Suggest and type the head terms you rank for 01:11 – Neil tries the head term “online marketing” on Google
01:25 – Take the terms related to your head terms and make corresponding content, if relevant
01:45 – Type your head term and look for other variations of it02:14 – The hub and spoke model 02:17 – Hub and spoke by Jimmy Daly
02:25 – Conversion rate optimization
02:54 – Skyscrape content that is already there which is connected to your head term 03:03 – Use Google Search Console and look for the keywords that help you rank
03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom
03:32 – Look at the keywords that you’re ranking for in specific pages04:04 – Eric and Neil are giving out one free tool per week 04:15 – This week’s free tool is a free copy of Authority Labs, a keyword tracking tool
04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly04:40 – That’s it for today’s episode!
3 Key Points: Link to subcategories under your main category—Google likes that.
Sky scrape content that is already out there which is connected to your head terms.
Terms that are related to your head terms can be used to create new content.
Leave some feedback:
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How to Scale Content Marketing Without Hiring More People | Ep. #228
16 maart 2017 · 10 min
In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People Lees meer00:33 – One of the problems in content marketing is limited resources
00:56 – It is easy to ask people to do what other people do, but the actual work is difficult
01:21 – Learn how to say “no” to unnecessary work 01:25 – Focus on the things that are working for you01:35 – Only hire an editor as your contractor
01:42 – You can find your writers at problogger.net 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you
02:32 – Have your editor ask them to make 10 headlines
03:08 – Show some samples of format
03:39 – Get them to write content, post it into Wordpress, and promote it
03:49 – Check Buzzsumo to see who’s sharing similar content and contact them to promote your content04:45 – It’s important to have the right processes in place
05:27 – Leverage the content that you already have 05:39 – Use Canva and YouTube to slice up your content and upload it separately
05:59 – Use Meet Edgar to repurpose your content06:20 – Use Smartsheet or CoSchedule to have a content calendar
06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content
06:54 – That’s it for today’s episode!
3 Key Points: Say “no” to the unnecessary tasks and focus on the things that are working.
Have the right process in place to optimize content output.
Repurpose your most visited content.
Leave some feedback:
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7 Questions to Ask When Hiring a Growth Hacker | Ep. #227
15 maart 2017 · 11 min
In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker Lees meer00:35 – First, tell me your most impressive win in your career 00:40 – It will help frame the conversation
00:55 – This is one of Elon Musk’s favorite question01:20 – Second is asking for their favorite brand and creating a scenario 01:56 – Growth hacking is all about experimentation and there’ll be tough times
02:30 – Third is having them look at your website and ask them suggestions for improvement 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task
03:20 – Growth hacking is about creativity 03:36 – Neil shares a sample question connected with their favorite brand
04:15 – Ask situational questions 04:29 – Give them a pen and paper and see someone who actually does more thinking
05:15 – “It’s all about trying to figure out how people think”
05:25 – In marketing, you want someone who is good in numbers and logical, too 05:30 – Show them a funnel and ask them about it
06:23 – You want to make sure they come up with logical responses that is data-driven06:41 – Tell me about the last book you read 06:51 – You want the people who are constantly making themselves better
07:12 – That’s it for today’s episode!
3 Key Points: Knowing their most impressive win, even in college, says a lot about them.
Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation.
You want someone who is constantly improving themselves.
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How to Get Started with Public Speaking | Ep. #226
14 maart 2017 · 10 min
In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Public Speaking Lees meer00:35 – Neil shares about his first talk which was for Wikipedia
00:51 – Neil shares how to get public speaking spots 00:53 – Go to people, find conferences in your niche, and send them an application
01:00 – Make sure your application is thorough
01:13 – Add your social following in your application
01:31 – Record a video on why you are a good fit as a speaker01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time
01:49 – It takes time and just apply to be a speaker
02:05 – Apply to small and localized conferences
03:00 – Eric shares how he did on his first speaking gig
03:10 – When you first speak in front of people, it’s not about you, but what you can give to your audience and how you make them feel
03:29 – Make your audiences do one thing that will stick with them
03:40 – Eric asks the organizers about the audience
04:12 – Neil shares about the pay 04:20 – Neil normally charges from $40-5004:42 – If you’re starting out, your goal is personal branding
04:55 – You can also do your own speaking with Facebook or YouTube Live 05:20 – From there, you can try getting into conferences05:30 – A recorded YouTube video has more reach than speaking in conferences
05:36 – You can get invited to conferences because of your podcast or YouTube videos
05:54 – Leverage Facebook and YouTube Live as they’re free
06:13 – Use Wirecast or Huzza to simulcast your video into different social media channels
06:33 – That’s it for today’s episode!
3 Key Points: If you’re just starting out, focus on your personal branding as opposed to getting paid.
Find conferences in your niche and send them a thorough appli… -
What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225
13 maart 2017 · 9 min
In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time.
Time Stamped Show Notes: 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It Lees meer00:33 – Nurture sequence is going to allow you to talk to people over time and give them value
00:51 – When someone first opens your email, you have to nurture them
01:20 – Neil shares what his nurture sequence looks like
01:33 – Neil builds an emotional connection with his viewers
01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services
02:00 – Eric shares a lot of podcasts from Growth Everywhere 02:27 – Eric’s viewers are interested in marketing and growing their business02:34 – Eric keeps on sharing his content
02:48 – One of Neil’s clients took 2 years to sign up
03:00 – Eric uses Drip and makes a list of the most important emails
04:10 – Neil’s most important lesson from Frank Kern 04:22 – “It’s all about the sequences and find out where the holes are”05:20 – Check out Frank Kern’s webinar on contingency 05:28 – Frank Kern’s webinars are on Youtube
05:40 – Russell Brunson has some good stuff about marketing automation and marketing nurture sequence
05:47 – That’s it for today’s episode!
3 Key Points: Nurture your viewers by giving them valuable content.
Don’t just push your products on your viewers—build that trust and relationship.
Take a look at your sequence and check for gaps and holes.
Leave some feedback:
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Connect with us:
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Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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How to Generate Consulting Leads From Your Website | Ep. #224
12 maart 2017 · 11 min
In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website Lees meer00:32 – First is to add live chat on your website and have someone manning it 00:35 – Use Intercom
01:06 – Don’t just have long form fields, break it into steps
01:40 – Make sure you are segmenting people 01:45 – You can use Infusionsoft or Drip01:54 – Eric shares how he uses Drip
02:23 – Use marketing automation and leverage your different nurture sequences
02:43 – Be creative in the way you collect leads 02:49 – Neil’s SEO tool03:00 – Neil has thousands of unique URLs going into his SEO tool
03:23 – Neil helps people get more traffic
03:47 – Make sure you set up an experimentation framework 03:59 – Do testing all the time, especially if you’re driving traffic
04:10 – Use Visual Website Optimizer or Optimizely05:03 – Insert calls-to-action 05:10 – You can get more leads this way
05:51 – Do webinars 05:56 – Neil’s webinars work
06:45 - Phone calls work, too 07:00 – CallRail tracks where the calls are coming from and record them
07:46 – That’s it for today’s episode!
3 Key Points: Continue to be creative in the way you collect leads.
Run an A/B test and implement a growth experiment framework.
Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.
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See omny… -
How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223
11 maart 2017 · 9 min
In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic.
Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money Lees meer00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad
01:30 – Start with content 01:40 – Focus on content and start building relationships with people
02:13 – Make your content in-depth02:30 – Apple and Google started small
03:00 – Take things slow and easy
03:17 – Don’t focus on the number of pages, but quality
03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition04:20 – Growth Everywhere’s affiliate link with Ahrefs
04:30 – Use BuzzSumo and Pitchbox for link outreach 04:53 – Use BuzzStream for link outreach05:04 – Think of Wikipedia as inspiration
05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy05:58 – That’s it for today’s episode!
3 Key Points: Start small – don’t think about conquering the world.
Pick a niche where you know you will do well.
Create well-detailed content and do a link outreach – this will increase your visitors significantly.
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7 Free Marketing Tools that You Ought to Use | Ep. #222
10 maart 2017 · 9 min
In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use Lees meer00:34 – First is Ubersuggest 00:38 – It is great for content generation
00:54 – Second is Google Tag Manager 01:05 – It makes adding tools to your website easier
01:15 – Make sure you have the right retargeting pixel and other pixels 01:46 – Collect the data
01:56 – HubSpot Sales 02:19 – It tracks your email and tells the receivers’ actions
02:33 – Mixmax will let you track, too 02:48 – You can personalize your outreach email
03:06 – You can integrate it with your team
03:20 – Yesware and HubSpot Sales does the same thing as Mixmax03:35 – Google Webmaster Tool 03:50 – It allows you to see what is happening on your website
04:02 – BuiltWith tells you what your competition is doing, for free 04:25 – If you know what your competition is using, you might as well use it, as well!
04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version
05:06 – That’s it for today’s episode!
3 Key Points: There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site.
Knowing your competitors behavior will help you improve your process.
Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.
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7 Ways to Repurpose Your Content | Ep. #221
9 maart 2017 · 9 min
In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Repurpose Your Content Lees meer00:40 – Repurposing is maximizing your content
01:07 – First, publish to multiple channels at once 01:32 – Use Libsyn for podcasts and Edgar for social media channels01:40 – Second is reposting
02:05 – Slice up your content into different topics—rename and optimize it
02:42 – Turn your most popular blog post into a podcast 02:58 – Base it on the most social shares03:15 – Fifth, put it into SlideShare 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way
03:40 – Sixth is a partnership 03:53 – Have a partner website and cross-post your content
04:02 – Do webinars, too!04:32 – Seventh is to use your content in speaking engagements 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time
05:26 – That’s it for today’s episode!
3 Key Points: Repurposing is maximizing the content that drives people to your website.
Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point.
Repurposing is also helpful for boosting your traffic and expanding your content’s reach.
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Where Marketing Is Going in 2017 | Ep. #220
8 maart 2017 · 13 min
In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right.
Time Stamped Show Notes: 00:27 – Today’s topic: Where Marketing Is Going in 2017 Lees meer00:35 – There’s more video content in marketing
00:48 – YouTube just released their live streaming feature for mobile phones
01:00 – Going live on Facebook is also happening
01:24 – Companies aren’t hiring CMOs anymore 01:40 – “Marketing has a new mindset”
01:52 – You can leverage so many assets within a company02:02 – Dropbox has grown by inviting friends and getting more storage space
02:23 – Online marketing ads are getting saturated and are rising
02:48 – Growth hacking is starting to become mainstream
03:13 – Build a community 03:29 – It is indispensable and takes time
03:45 – Casey Neistat’s company was bought by CNN because of Casey’s following of millions on YouTube
04:10 – Pat Flynn also has a good community around him04:14 – Marketing automation is becoming prevalent 04:30 – Use tools such as Infusionsoft or Drip
04:45 – Personal branding 04:54 – It is easier and cheaper to acquire companies for a business through personal branding
05:58 – Neil’s goal is to take his personal branding to 3x this year
06:18 – “You really can’t sell a personal brand”
07:12 – A company that relies on personal branding is more difficult to sell07:50 – Ryan Deiss’ personal brand DigitalMarketer
08:50 – Take a look at what Native Commerce is doing
09:01 – Look at data signs
09:38 – That’s it for today’s episode!
3 Key Points: Video content is dominating the marketing space, in 2017.
A community can help your branding stick to people.
Personal branding has its pros and cons – be sure to build and use it wisely.
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How Much to Spend on Marketing When You’re First Starting | Ep. #219
7 maart 2017 · 9 min
In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works.
Time Stamped Show Notes: 00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting Lees meer00:54 – Come up with a budget you’re comfortable with when it comes to experimentation
01:20 – “Marketing should be a cash flow positive endeavor”
01:27 – It all comes down to experimentation when you’re starting off
01:59 – Keep doing the experiments until something works and pays off
02:05 – Stop experimenting when you’ve found a channel that’s working
02:17 – Some companies have a 3-year LTV
02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps”
03:01 – Sean Ellis’ blog post on setting growth experiments
03:09 – Brian Balfour’s blog post03:22 – Do experiments consistently and track it
03:38 – Set the budget at the beginning
03:52 – You are setting a budget which is a percentage of your growth—you can scale it over time
04:34 – Look at your experiment and company as a whole; what is going to benefit in the long run?
05:05 – That’s it for today’s episode!
3 Key Points: Create a budget, at the start, that you’re comfortable spending on experimentation.
Marketing should be a cash flow positive endeavor.
Do experiments consistently and be sure to track it.
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How to Run Weekly Growth Meetings | Ep. #218
6 maart 2017 · 11 min
In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to the best ideas as well as the importance of finding mentors to provide that outside perspective.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Run Weekly Growth Meetings Lees meer00:41 – Weekly growth meetings drive results for your business
00:48 – Eric is running 2-3 tests weekly and have people who will be responsible for each test 00:55 – Use Google spreadsheet or Trello to track your progress
01:06 – Use Growth Hacker’s experiment tool that has a leaderboard
01:19 – Incentivize people to come up with great ideas
01:50 – Each idea is ranked on a scale of 1-10
02:08 – Have a hypothesis and make people constantly think about things02:49 – Neil setups teams with different people 02:58 – “Every person in an organization has an idea and experienced in different communication channels”
03:22 – Each will put their ideas in a basket and the best ones will be picked03:49 – The key to growth meetings is weekly reiteration
04:00 – Weekly growth meeting is still possible with a one-man team 04:19 – Do A/B test or outbound campaigns04:40 – Neil discusses marketing strategies with his friend, Michael Howard
05:52 – Read up from other entrepreneurs and get someone as a mentor
05:44 – Join a group
05:54 – Eric has a monthly meetup in Los Angeles
06:01 – The questions that you should be asking yourself when you are running a test
06:50 – Do it as a routine
06:59 – Always check in with those who are uncooperative and are not participating
07:13 – It’s about efficiency in meetings
07:24 – Celebrate your big wins
07:46 – Read up Brian Balfour’s essay on running growth meetings and Growth Hacker’s growth study on how to run High Temporal Testing08:01 – That’s it for today’s episode!
3 Key Points: Weekly growth meetings, when run… -
How to Measure Your Branding Efforts | Ep. #217
5 maart 2017 · 11 min
In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Measure Your Branding Efforts Lees meer00:40 – First, look at your reach and how far your content is going 01:08 – Eric shares how they were able to increase their reach in a post
01:30 – Google now lets you look at the region to check how you are doing in that specific region
02:17 – Check your engagement rate 02:20 – Are your efforts resonating with people?
02:43 – Avanash Kaushik’s Applause Rate Blog Post03:05 – Branding is about long-term and longevity 03:15 – “Keep pushing hard”
03:30 – Engage on a daily basis
03:48 – Respond as soon as you can03:58 – Look at your likes, shares and comments
04:52 – Branding is when people keep talking about you
05:00 – Neil shares about someone who is doing a branding campaign through remarketing
05:15 – Marketing’s rule of 7 05:30 – When people keep on seeing the same post over and over again, they are more likely to convert
05:56 – Nike and McDonalds have been using the same type of message for years06:49 – Look at your unsolicited response rate
07:05 – “Keep adding value to people and it will come back to you over time”
07:16 – That’s it for today’s episode!
3 Key Points: Checking your reach can help you improve and adjust your marketing efforts.
Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people.
Keep adding value to people and it will come back to you over time.
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7-Point SEO Checklist | Ep. #216
4 maart 2017 · 7 min
In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as page load speed to optimize your user experience.
Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point SEO Checklist Lees meer00:43 – First is to use Screaming Frog Spider and OnPage to crawl your site
01:11 – Go through your pages in your sites and find duplicates 01:20 – Pages with the same topics should be combined
01:52 – You’re sending Google conflicting data02:02 – Make sure to implement accelerated mobile pages 02:13 – It is a better experience for users
02:22 – Fourth, update your most popular content
02:45 – Fifth is mobile usability 02:49 – Run Google, mobile-friendly tests on your site to make sure your site is running well03:04 – Sixth, check your bounce rate 03:15 – Make sure that it is decreasing
03:24 – As it decreases, your mobile ranking will climb03:30 – Seventh is page load speed 03:33 – GTmetrix can analyze your speed performance
03:53 – That’s it for today’s episode!
3 Key Points: Merge pages with the same topics; then, you won’t be sending Google conflicting data.
Make sure your website is optimized for mobile – more people are using smartphones than computers on a daily basis.
Redirect traffic from the pages with lesser views to the more popular pages.
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Our Favorite Marketing Books | Ep. #215
3 maart 2017 · 9 min
In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced marketer, there’s always more you can learn to up your marketing game.
Time Stamped Show Notes: 00:27 – Today’s topic: Our Favorite Marketing Books Lees meer00:35 – Breakthrough Advertising 00:45 – Talks about people’s desires
01:09 – Explains the concepts of good copywriting01:25 – Don’t Make Me Think 01:28 – This book includes design concepts
01:44 – Most marketers think having a good design equates to greater conversion rates01:57 – Influence 02:01 – Discusses how you influence people to do something, like buying a product
02:07 – Concept of price anchoring: anchoring a price so high that when a customer comes in, you drop the price for them significantly that they can’t walk away from the purchase03:06 – The 22 Immutable Laws of Marketing 03:12 – It has the 22 rules that you should always follow in regards to marketing
03:31 – DotCom Secrets 03:36 – Talks about the concept of funnels
03:46 – The funnels are the future04:01 – The Copywriter’s Handbook 04:03 – A step-by-step guide of writing copy that sells
04:17 – It has the principles of copywriting outlined clearly04:21 – Check David Ogilvy, the “father of advertising” 04:31 – He has shared his experiences through his books
04:47 – The Boron Letters 04:52 – Gary Halbert is one of the best copywriters
04:56 – The book is written for his son05:19 – Seth Godin, the master marketer 05:21 – Check his blog
05:30 – Some of his books are Purple Cow and Linchpin
05:40 – That’s it for today’s episode!
3 Key Points: Regardless of your experience, there is still much to learn regarding marketing.
Conversion matters—both design and content are factors that affect your conversion.
Learn from the best in the field and what they’ve written to get that leg up.
Leave some feedbac… -
How to Efficiently Manage Your Marketing Projects | Ep. #214
2 maart 2017 · 9 min
In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the importance of having the whole team on board.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Efficiently Manage Your Marketing Projects Lees meer00:35 – Eric uses growth hacker experiments and combines them with Google sheets 00:50 – Run 3 experiments in a week and have 2 new ideas added into the Growth Hackers Project weekly
01:01 – Growth Hackers Project is a tool for running projects
01:09 – Someone should assess how the company is doing using these experiments
01:34 – Just continue experimenting over time01:45 – Managing your marketing is more about cutting back what you’re doing 02:04 – Neil doesn’t do a lot of marketing
02:11 – Do one or two things at a time, once you get it right, add more
02:17 – Don’t keep adding more to your plate just because
02:33 – The key to managing your marketing is do less, but do it well02:45 – Two people worth mentioning that are doing these experiments well: Brian Balfour of HubSpot and CoElevate
03:02 – Sean Ellis, the founder of GrowthHackers
03:20 – If you don’t have a process to follow, everything will fall apart easily
03:29 – Move and respond quickly
03:45 – Experimenting is a team effort and requires team work
03:54 – Make sure you’re annotating on your Google analytics when you are running the projects
04:15 – When you’re running a campaign or project, create a list 04:41 – Go after the things that are more difficult to achieve, then move to the easiest
04:49 – Prioritize those in your list with the highest potential of return05:02 – That’s it for today’s episode!
3 Key Points: Continually brainstorm ideas to better your experiments—vote on the best idea that can significantly impact the success of your growth experiment.
The key to management is not doing everything … -
Does Black Hat SEO Still Work? | Ep. #213
1 maart 2017 · 9 min
In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your website’s ranking in a way that violates the search engine’s terms of service. Tune in to find out if black hat SEO still works and the advantages and disadvantages of using this practice.
Time Stamped Show Notes: 00:27 – Today’s topic: Does Black Hat SEO Still Work? Lees meer00:35 – PBN is also considered black hat SEO
00:41 – Black hat SEO still works
00:45 – Black hat SEO isn’t really for business or marketing
01:07 – Neil used to do black hat SEO 01:27 – “It never did last”
01:37 – Black hat SEO can give you short term income, but not recommended for a client’s website01:55 – The only good thing about black hat SEO is that it can help you be more creative and adapt its concept to white hat SEO 02:13 – It is not worth the time and energy
02:41 – The link wheel tactic of black hat SEO described
03:26 – Build your own blog network the legitimate way
03:47 – If you’re just starting, you can try black hat SEO with your own website 03:55 – Eric did it before for a game review website
04:20 – The website was earning for some time, but then it got flagged and Eric lost his money
04:36 – Watch out for your website when you’re about to get filtered by Google05:07 – Do not use black hat SEO if you want to play the good game
05:15 – That’s it for today’s episode!
3 Key Points: Black hat SEO still works, but it is definitely not for business or marketing.
Black hat SEO is only good for a short period of time.
Do not use black hat SEO if you want to play the good game.
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7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212
28 februari 2017 · 9 min
In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ideal Tasks to Give Your New Marketing Intern Lees meer00:35 – First task is to list out all your competitors and track their growth and activities using a spreadsheet on a daily and weekly basis 01:11 – You can check how your activities are comparing with your competitors
01:25 – The diminishing return explained01:46 – Have an on-going link building process 02:00 – Use BuzzSumo to find the right people to reach out to
02:09 – Use BuzzStream to keep track of the report02:30 – Your intern should focus on social media and respond to anyone who is upset in your space 02:45 – They don’t have to be necessarily picking on your product
02:50 – Helping out will build trust and royalty02:57 – Do reporting 03:00 – Manual reporting is still a good way to do it
03:12 – Use Screenflow for screencasting to make records03:38 – “Each week, have your intern talk to customers who signed up and 5 people who didn’t sign up” 03:54 – Keep in touch with those people and understand their user experience
04:10 – Make your intern boost Facebook posts or run basic ads using Facebook and Google
04:40 – Have your intern monitor Ahrefs for bad links 04:48 – The intern should update your bad links on a daily basis05:17 – That’s it for today’s episode!
3 Key Points: Having the right tasks to assign your intern will make their stay in the company worthwhile.
Your intern should focus on building your online presence—this can include reaching out to customers and being more engaged online.
Make your intern track growth and activities on a daily basis to see how you’re measuring up.
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7 Key Elements of a High Converting Homepage | Ep. #211
27 februari 2017 · 9 min
In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Elements of a High Converting Homepage Lees meer00:35 – Make sure you have a great headline that emphasizes what you do
00:49 – Have a call-to-action that goes with the headline
01:08 – Answer objections: 01:20 – People are more likely to buy and be more comfortable if you will answer their objections
01:30 – Talk to people and ask about their hesitations in buying a product
01:39 – Use Qualaroo to put up a quick survey01:52 – Use testimonials and case studies
02:14 – Fourth is to add a benefit-driven headline 02:21 – Talk to your paying customers and ask them why they bought your product03:17 – Fifth is page load speed
03:46 – Think of your homepage as a funnel 04:39 – “Whatever your funnel is, make sure all flows together”04:54 – Don’t forget about your pixels 05:05 – Start collecting data when people visit your site
05:18 – You can’t advertise effectively to your target audience without your pixels05:24 – That’s it for today’s episode!
3 Key Points: A benefit driven headline can attract a greater audience and this can turn into sales.
Consider your homepage as a funnel as this is what gets the most traffic.
Know your pixels to reach your targeted audience effectively.
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What Is a PBN? | Ep. #210
26 februari 2017 · 9 min
In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is a PBN? Lees meer00:35 – A PBN is a private blog network that can be used to make your SEO more effective
01:16 – Build My Rank is one of the most popular blog networks 01:27 – People thought blog networks wouldn’t leave a footprint on their website, but Google found them01:42 – PBN still works, but is not recommended
01:58 – PBN is not a good viable solution for the long-term
02:08 – Focus on creating amazing sites with amazing content
02:36 – ViperChill has a blog regarding the effectivity of PBNs
03:21 – The typical PBNs price
04:25 – Use a blog network, like SitePoint05:03 – “Try avoiding PBNs at all cost”
05:24 – Instead, think about black hat and white hat SEO
05:35 – That’s it for today’s episode!
3 Key Points: PBN used to be effective, but Google can track websites using PBN and “de-index” them.
PBN is not a good viable solution for long-term – it’s best to avoid it.
Create your own blog network with valuable content that will gradually attract and build an audience.
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How to Recruit Great Marketers | Ep. #209
25 februari 2017 · 12 min
In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or conferences are fantastic places to find that next hire.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Recruit Great Marketers Lees meer00:45 – Use your website as a source of referrals or ask friends
01:09 – Force the hiring concept from Hubstaff01:47 – Reach out to other sites which can help guide you
02:10 – Some of the best hires are from local meetups that are marketing related
03:15 – Recruiters are also an option 03:33 – They bring results because of their network03:40 – Use Workable—it allows job postings to seed into different sites 04:00 – Eric’s job site is SingleGrain.com/jobs
04:10 – Eric can retarget the people who have visited his website
04:37 – People will then go to Eric’s interview video using Spark Hire05:04 – Look at performance 05:10 – Check marketers’ blogs or websites and see how they work
05:26 – They don’t have to be marketers—just pay attention to what they are good at and see if it fits your needs
05:58 – Hire people based on tangible points06:20 – Test someone, first, by giving them part-time work to see if things will work out
06:35 – There should be consistency in their work
07:00 – They should go through a test or trial 07:58 – Give them specific scenarios of what you will require of them08:10 – Eric and Neil are always hiring people so reach out to them
08:20 – That’s it for today’s episode!
3 Key Points: Getting referrals is one of the easiest ways to look for an addition for your team – you can get feedback, too.
Hire people based on tangible points and see if their skillsets will fit your needs.
By giving applicants a trial, you get to check how they work and their consistency, as well, before making that commitment to hire them.
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What should we talk about next? Please let us know in the comments below.… -
How Effective Are 301 Redirects? | Ep. #208
24 februari 2017 · 9 min
In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic.
Time Stamped Show Notes: 00:27 – Today’s topic: How Effective Are 301 Redirects? Lees meer00:35 – A 301 redirect is you signaling that links have been moved
01:03 – 2 ways to do a 301 redirect is through direct links
01:26 – Eric bought a gun website and a site that was inactive 01:55 – The inactive site had a hundred backlinks
02:00 – The number of visitors from Google per day
02:10 – Eric’s backlinks number
02:36 – Eric’s site is now getting a thousand visitors a month
02:50 – Took him two weeks before he started seeing the traffic
03:00 – After 3 months, traffic went up to 40K a month
03:10 – Eric spent $2500 for the domain
03:27 – It is helpful, depending on your niche04:00 – Neil did a 301 redirect recently 04:20 – The traffic is changing
04:41 – Neil submitted the website to webmaster in order to crawl it
04:56 – Neil changed all his internal links
05:10 – Neil got a 40% boost in traffic05:20 – Use 301 for more permanent redirects and 302 for temporary
05:34 – Use a redirect checker and redirect the right way
05:44 – That’s it for today’s episode!
3 Key Points: Use a redirect checker to make sure you are redirecting the right way.
Spending some money for the right domain can help you boost your traffic.
Research before buying a website – make sure you are not wasting your money.
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How to Build a Sellable Website | Ep. #207
23 februari 2017 · 12 min
In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Build a Sellable Website Lees meer00:35 – “Don’t think about trying to make a cookbook and sell it off the bat”
00:41 – Create value
00:53 – Check FEInternational for resources on how to value your website
01:06 – Look for something with repeatable and scalable traffic sources 01:32 – Check acquisitions, all your traffic, and your channels01:45 – Make sure your website has clean code 01:52 – Neil doesn’t buy websites with messy code
02:25 – Have a clean layout and design 02:35 – “Nicely designed websites convert better”
02:55 – Have a clean backlink profile 03:01 – Use Ahrefs or SEMrush
03:12 – Check for the bad links coming in
03:34 – Think long-term 03:45 – Don’t do shady stuff or use shady content
04:20 – Doing unethical things will it make it more difficult to sell your website04:38 – Stability of income 04:45 – People check your website if there’s a potential for growth
05:30 – Make sure you have a big enough market for your website 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable
06:28 – Check FEInternational on how they value websites 06:55 – Flippa and Empire Flipper
07:10 – Put a process in place 07:47 – Sweet Process can help you document your process
08:00 – That’s it for today’s episode!
3 Key Points: Create a website that is valuable and nicely designed.
Be in a larger niche—there’s more room for growth and increase of sales.
Document your process making it easier for future buyers to work around your website.
Leave some feedback:
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7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206
22 februari 2017 · 9 min
In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing Lees meer00:35 – First is simplicity 00:43 – Great design is invisible
00:57 – Second, rethink how you do product placing 01:16 – Get influencers to have product placements
01:42 – Third, don’t be afraid to stand-out 02:00 – Apple’s Airpods is getting good reviews
02:26 – Fourth, avoid price wars 02:34 – If you have a great product, price it as is
03:06 – Apple emphasizes why their products are amazing03:09 – Fifth, have a different ecosystem 03:27 – “When iTunes came out, it changed everything”
04:00 – Sixth, know your audience and talk to them in their language 04:08 – Apple’s ads are simplistic
04:46 – Connect with the audience in a language that they can understand04:55 – Seventh, hire people to explore the best opportunities 05:10 – Have the best people in your team
05:45 – That’s it for today’s episode!
3 Key Points: Simplicity is everything – don’t over-decorate things.
Know your product’s worth and don’t get into price wars.
Have the crème de la crème in your team – do NOT settle for less.
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How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205
21 februari 2017 · 11 min
In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how Neil Patel's powerful campaign made his presence known to people outside of his field.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get 300 Real Targeted Followers in Instagram per Day Lees meer00:46 – Eric interviewed Nathan Chan of Foundr Magazine 00:57 – Nathan got his Instagram following from 0 to 300K
01:10 – Nathan used the tool, Crowdstrike01:42 – Crowdstrike looks “spammy”, but it works
02:02 – After establishing legitimacy, do shout for shout02:40 – Use hashtags
03:10 – Pay powerful influencers to like your photos 03:23 – Your photos will start spreading03:50 – Neil Patel’s Instagram campaign explained 04:30 – The campaign worked really well
05:08 – It is a lot of work to get to your first 300 followers
05:28 – Follow and unfollow people
05:34 – Every time you upload a photo, use 30 hashtags
05:53 – Post consistently 06:08 – Post Instagram stories and live videos daily06:50 – Use hashtags in the comment
07:07 – That’s it for today’s episode!
3 Key Points: Growing your following from zero to hundreds of thousands is possible by using the right tools and strategies.
Increasing your Instagram presence demands time and consistency.
Leveraging hashtags and spending some money for key influencers to “like” your photos is proven to work.
Leave some feedback:
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How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204
20 februari 2017 · 12 min
In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Actionable Data from Google Analytics in 10 Minutes Lees meer00:40 – Look at your reports 00:50 – Avinash Kaushik has different reports on Google Analytics
01:40 – You can optimize things from the results of your reports02:00 – “If you don’t have goals setup, analytics is useless” 02:20 – Analytics can help you look at the reasons why your data is spiking and if you’re hitting your goal
02:30 – Neil’s goal tracking03:20 – Hook your Google Analytics to your Google Search Console 03:30 – It can save you time
03:40 – You can cross check the goals that you have
04:00 – It is also good for campaigns05:00 – There’s a lot of decisions that you can make by just looking at your data
05:10 – “Track your bounce rate religiously” 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them06:10 – Do advance segments 06:20 – Segment people that behave differently in your website
06:55 – Segmentation is very important07:16 – Do advance segments based on your traffic levels
08:01 – Have your e-commerce tracking set up correctly
08:23 – Look at multi-channels attribution
08:58 – “Have the plumbing setup correctly before you move forward”
00:00 – That’s it for today’s episode!
3 Key Points: Make sure you have goals you’d like to hit—analytics is useless without them.
It’s not about the number of traffic or fans, it’s about having the right fans at the right source of traffic that will convert.
Have the plumbing setup correctly before you move forward.
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How to Get Your Content into Google's Featured Snippet | Ep. #203
19 februari 2017 · 10 min
In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Content into Google’s Featured Snippets Lees meer00:35 – The Snippet is also called ranking zero
01:21 – Optimize the paragraph after headline 1 for search engines to read them
02:11 – Google featured the snippets that answer questions with the proper keywords 02:47 – Think about what people type that is related to your field
02:50 – Use keyword tools like Google Keyword Planner03:15 – You should be answering questions that can drive more organic traffic
03:56 – There are 3 key points to look at when you’re targeting featured snippets: 04:00 – First is the paragraph
04:15 – Next is a list and last is table
04:50 – For paragraph, the maximum number of words is 97 and average is 45
04:58 – For a list, maximum of 8 items and average of 4.2
05:04 – For a table, 3.6 average and maximum of 905:23 – From WordStream, snippets are most likely pulled from the results ranked on the 1st page of Google 05:51 – Look up the ranking of the pages in your niche using Google Search Console and type the keywords in the position box
06:11 – SEMrush and Ahrefs show which snippets are ranking
06:29 – That’s it for today’s episode!
3 Key Points: The Google Snippet is one of the best ways to increase organic traffic.
Google features the snippets that answer questions with the proper keywords.
Look up the keywords that is commonly used in your niche and utilize them.
Leave some feedback:
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Connect with us:
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How to Grow Your Business with YouTube in 2017 | Ep. #202
18 februari 2017 · 11 min
In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017 Lees meer00:35 – YouTube is the number 2 search engine in the world and is owned by Google
00:50 – First, go live on YouTube 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms01:39 – Second, create educational videos 01:51 – Neil shares what he does when goes to the studio and records
02:09 – The video clips pop out in Facebook and encourages a following
02:14 – Educational or tutorial videos work for corporate brands as well
02:50 – You can convert people into customers03:00 – Repurpose your video 03:11 – Chop up your video and add catchy titles and captions
03:35 – Ryan Moran of Freedom Fast Lane is a good example of this03:56 – If you’re doing ads, re-target them 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account
04:43 – Retargeting has been effective for Neil
05:15 – The videos must answer all the objections the people have
05:37 – Create a pre-roll video that you can put in front of your other YouTube videos06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics 06:29 – There’s also suggested tags that help your videos rank
06:47 – Check Appsumo for the price06:57 – Collaborating with people in your niche can grow your network 07:09 – You can cross-promote each other
07:20 – Leverage YouTube by promoting it through your other platforms 07:41 – This will give you more subscribers leading to more revenue
07:50 – That’s it for today’s episode!
3 Key Points: Educational videos or tutorials attract more subscribers which can further generate more revenue.
Repurposing is a good way … -
How to Rank for Head Terms | Ep. #201
17 februari 2017 · 8 min
In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank for Head Terms Lees meer00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes
01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”
01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms”
01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank02:04 – If your term is the head term itself, it is easier to rank
02:30 – Read the case study of Glen Allsopp of ViperChill 02:36 – Glen studied a group of companies who linked to each other internally
02:50 – Glen called out Condé Nast04:17 – Your content page should be in-depth and thorough
04:42 – Use the software, Market Muse04:58 – That’s it for today’s episode!
3 Key Points: The sites with the highest domain authority tend to do well in ranking head terms.
If your term is the head term itself, it is easier to rank.
Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.
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How to Approach SEO for a 10,000-Page Website | Ep. #200
16 februari 2017 · 12 min
In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these strategies geared towards your large website so that you can optimize your topical relevancy for Google.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Approach SEO for a 10,000-Page Website Lees meer00:40 – Use Google Search Console to spot areas on your site such as crawl issues and specific penalties 00:54 – Combine Google Search Console with Screaming Frog SEO Spider
01:07 – Read Neil’s post on Quicksprout on how to perform an SEO audit the right way
01:27 – Make sure your website is set for the right URL hierarchy—this will help your Google relevance
01:59 – Reasons why you’re creating a website
02:20 – When you have tons of pages, your content might overlap
02:44 – Your biggest ROI bank should be on-page SEO
03:10 – Combining posts is good
03:21 – If you have a lot of different pages, create a resource page 03:32 – The “hub and spoke” content strategy explained
03:43 – It is an internal link wheel03:54 – Check Pat Flynn’s deleting content post that explains how deleting a post can boost your ranking
04:30 – If you have some good performing posts, you can use Ahrefs to check which are ranking 05:08 – Check the top performing keywords that are used05:18 – Internal linking is really important 05:30 – Have sub signals pointing to the pages
05:41 – Related links also build internal links05:33 – Most big sites do internal links 06:00 – Most travel links are doing internal linking
06:25 – Using off-page SEO 06:45 – One problem with big sites is getting ranked for random terms
07:14 – Use branding campaigns 07:34 – Short-term brand raising may die down once your campaign ends
07:50 – Make sure you have long-term brand campaigns to build your brand and presence with your audience08:15 – That’s it for today’s ep…
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How to Get Your First Thousand Email Subscribers | Ep. #199
15 februari 2017 · 10 min
In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers Lees meer00:35 – Email still performs really well because you get to control the message and audience
01:15 – Upgrade your content 01:26 – Providing resources that relate to your topic is going to increase your conversion rate02:06 – Neil’s first blog didn’t do okay at first 02:24 – Quicksprout, which is Neil’s second blog, performed better
02:33 – Neil’s simple tactic is to improve your blog 02:43 – Find similar blog posts in your space that are ranking and check their comments
03:03 – Check the number of comments per blog post
03:18 – “The more comments they get, the more engaged viewers they have”
03:28 – Check the 10 most popular blogs per comment
03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe04:25 – Use KingSumo contests 04:28 – This is a plugin from WordPress where you can set a contest
04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate05:22 – LeadQuizzes can create quizzes and get people to opt-in
05:59 – Facebook ads and Lead ads are good tools too
06:08 – LinkedIn ads where people can do one-click lead form fills
06:16 – Use MeetEdgar to schedule your social media posts at $49 a month
00:51 – That’s it for today’s episode!
3 Key Points: Email is still one of the best platform because you can control the message and choose the audience.
It doesn’t hurt to pay a little to improve your email list.
Contests, quizzes, and ads are great tools to fin… -
Should You Be Syndicating Your Content? | Ep. #198
14 februari 2017 · 8 min
In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where you post. They also address people’s hesitations in, essentially, duplicating their posts and discuss the advantages of doing just that.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Syndicating Your Content? Lees meer00:35 – Syndication is reposting content in another website
00:50 – You don’t need to worry if you’re syndicating only a couple of times
01:23 – If you’re syndicating with a higher authority website and your website is brand new, the high-authority website might take over
02:01 – If you want to reuse and repurpose your content on different medium platforms—do it!
02:38 – There are different audiences who prefer different audio and video formats
02:40 – Try to resyndicate
03:10 – Medium allows you to add a canonical tag to your content
03:25 – Search for sites that allow syndication; LinkedIn is another example
03:41 – If you’re syndicating to another blog, write at the top of the blog post where you originally posted this material so people can get context
03:52 – Syndication is an element of repurposing
04:15 – Syndication and repurposing is a good way to maximize your earning power because your content is getting double the play
04:39 – That’s it for today’s episode!
3 Key Points: Syndication should be done in a timely manner while using your best content.
Search and understand the websites that allow you to syndicate.
Syndication is an element of repurposing that helps you maximize the earning potential of your best content.
Leave some feedback:
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7-Point Facebook Advertising Checklist | Ep. #197
13 februari 2017 · 9 min
In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates.
Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist Lees meer00:35 – First, have a good image 00:48 – Use tools like Canva
00:53 – A good image drive means a good click-through rate
01:06 – Second, have a lot of text 01:18 – The more persuasive the text and the more stories you have, the better the conversion
01:37 – Third, try different objectives and see the results 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website
02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you02:42 – Fourth, make sure that ad frequency is less than 2 02:48 – More than 2 is a waste of money
03:03 – Fifth, be mindful of your “ad scent” 03:08 – Make sure that your images or videos are congruent to your landing page
03:35 – Sixth, have a new ad account and duplicate your campaign
04:06 – Seventh, don’t be afraid to explore new ad ideas 04:10 – AdEspresso has a gallery of ads for inspiration
04:28 – Swiped has different long form landing page copy
04:41 – G-star has a good ad that is catchy video
05:03 – Rev has s caption service for your videos05:17 – That’s it for today’s episode!
3 Key Points: Facebook is one of the most effective platforms to have an advertisement.
Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions.
Experiment and learn—you need to try different advertisement ideas to see what will work best for you.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, plea… -
7-Point Content Promotion Checklist | Ep. #196
12 februari 2017 · 10 min
In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re hitting these 7 strategies that help in promoting your content.
Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Content Promotion Checklist Lees meer00:35 – 20% of your time should be spent creating the content and the 80% should be spent promoting it
00:59 – 1: Hit your social media channels 01:00 – Use Meet Edgar to schedule your posts01:36 – 2: Think of websites you can link to
02:09 – 3: The paid channels can boost your post for only $1/day 02:33 – Facebook Insights can be used to boost your post03:30 – 4: Look for who shares similar content 03:54 – Send them an email asking if they’d be willing to share it
04:23 – 5: Make sure you’re repurposing the content
04:58 – 6: Make your headline appealing 05:05 – Test your headline ideas on your friends or people in your network05:30 – 7: Continue to build and push out your email list
06:10 – That’s it for today’s episode!
3 Key Points: Spend the majority of your time promoting the content you’ve written—this is especially important if you’re starting out.
Boost your social media channels and leverage it.
A good headline attracts traffic, so make it appealing and compelling!
Leave some feedback:
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Connect with us:
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7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195
11 februari 2017 · 11 min
In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do they respond when they’re put on the spot? What is their best achievement to date? Tune in to find out the questions you should be asking your future marketer and the reasons why it is important to find someone with similar work ethic and values.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Interview Questions You Should Ask Before You Hire a Marketer Lees meer00:35 – Tell me about the most impressive win in your career 01:00 – This is the question that Elon Musk uses
01:20 – What do you consider the most impressive win in your life so far, is an alternative question for juniors
01:50 – The answers should match where they are in life at the moment01:55 – What would you change with my business from my website? How would you fix it? 02:20 – “In business, people have to come up with solutions at the most inconvenient moment”
02:38 – Use a video interviewing tool called Spark Hire
03:43 – Ask, what is the most creative marketing tactic you’ve ever implemented? 03:55 – What’s the most creative marketing tactic you’ve ever seen on the web?
04:48 – Come up with situational questions and see their thought process
05:23 – Ask questions to see how aggressive the marketer is 05:45 – For example, have you ever bought paid links?
05:56 – What’s the shadiest marketing tactic you’ve seen or that you’ve leveraged?06:35 – Give people a homework assignment as a paid trial
07:26 – That’s it for today’s episode!
3 Key Points: The answers your interviewee gives should match where they are at in life, at the moment.
Ask aggressive questions and if they answer aggressively—that’s what you’re looking for! Then, just go for it.
Give a paid trial assignment – this will give you a clear picture of their capability.
Leave some feedback:
What should we talk about next? Please let us know in the … -
How to Attract 9,000 Visitors a Month from Quora | Ep. #194
10 februari 2017 · 9 min
In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from Quora. Quora is a fantastic platform to increase your visibility and boost traffic to your site—all you have to do is answer some questions. Tune in to find out how Jason Lemkin leveraged Quora and how you can do it, too!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Attract 9,000 Visitors a Month from Quora Lees meer00:40 – You can definitely generate traffic from Quora
00:54 – Jason Lemkin is leveraging out of Quora
01:11 – Respond to popular questions in your page and link relevant articles to your website to get traffic
01:47 – Quora is ranked 122nd for most popular website in the world 01:50 – Quora is 67th in USA02:00 – Answer a new question on Quora that is gaining traction 02:32 – Add a “call to action” that links to your website at the end of your answer
02:40 – Eric was answering random questions on Quora
03:00 – Jason Lemkin built an entire conference and community
03:25 – Answers need to be concise 03:43 – There can be repurposing answers03:53 – Jason Lemkin has received 10M views from Quora
04:07 – You can get business partners through Quora 04:32 – The more helpful you are, the more they’ll take to working with you05:02 – Blocking out a time to just answer questions can enrich your business development
05:40 – That’s it for today’s episode!
3 Key Points: Quora has its merits for increasing traffic to your website and you need to be leveraging it.
The more helpful you are to others on Quora, the more they see your value and will consider working with you.
Make your answers concise and include a “call to action” that links back to your website.
Leave some feedback:
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Why Your SEO Sucks and How to Fix It | Ep. #193
9 februari 2017 · 12 min
In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best.
Time Stamped Show Notes: 00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It Lees meer00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it 00:58 – People focus on off-page SEO and no one focuses on on-page
01:20 – For on-page SEO, do keyword research 01:26 – Check Google Trends to see how keywords are trending
01:32 – Use Keyword.io and Google Keyword Planner01:46 – Have a goal that you want to achieve
02:00 – Content and links are what matters in SEO
02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant 02:16 – “The last thing you want to do is be seen as a directory”03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal 03:58 – You have to be willing to spend for a technical audit
04:10 – Be patient04:37 – Take your most popular pages and link them in your sidebar
05:03 – Google “how to rank zero in SEO” 05:10 – Check if your snippets are working
05:39 – You can use SEMrush and Ahrefs05:48 – Continue finding your title tags and meta-description tags 06:06 – Optimize and make them persuasive
06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines”
06:27 – Read books from David Ogilvy, one of the best copywriters
06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines06:40 – Make sure you have the alt tags for the videos
07:04 – Start combining your pages
07:32 – The “hub and spoke” strategy 07:39 – You’ll find Jimmy Daly's Hub & Spoke strategy08:23 – Google wants to see your intro page and the links that are backing it up
08:36… -
7 Neat SEO Tricks for 2017 | Ep. #192
8 februari 2017 · 11 min
In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to posts that are ranking high can be just the quick tip you need to boost your traffic.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Neat SEO Tricks for 2017 Lees meer00:35 – First is to upgrade your post that is already doing well 00:49 – Check Ahrefs and Google Search Console
01:30 – Google “online marketing” and Eric is probably Top 501:50 – Second, when you add the year on the title tag, it can generate new click throughs
02:26 – Third is to buy a website 02:38 – Look for keywords you’re trying to link
02:40 – Reach out to the top 20 websites see who wants to sell03:55 – Fourth, remove dates on the WordPress URL title to boost search traffic
04:19 – Fifth, focus on link building to posts that are ranking 5 to 25 04:39 – Build 10 links to your post to signal Google05:00 – Sixth, “Google ranks site based on how thorough and in-depth they think the web page is” 05:10 – MarketMuse has a software for all the key phrases you’re trying to look for
05:36 – Seventh: Tier 2 link building 05:43 – Black hat tools explained
07:07 – “Doing the black hat stuff in a white hat way—that’s going to help you”07:20 – That’s it for today’s episode!
3 Key Points: Buying a website that has aged and ranked high is a cheaper way to increase organic traffic and sales.
Make your post relevant to signal Google and increase search traffic.
Do black hat SEO in a white hat way—it’s proven to work better.
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How to Hire an SEO Agency | Ep. #191
7 februari 2017 · 11 min
In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire an SEO Agency Lees meer00:46 – Always look at referrals 01:11 – A referral is the first line of offense and defense
01:25 – Look at the previous work of the SEO agency
01:50 – Before hiring an agency, ask them the changes they’d make to your website 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you02:40 – Ask the agency their process: 02:48 – Each agency is different
03:35 – Look at organic traffic and organic conversion
04:00 – There should be alignment from the get go04:07 – Ask the agency to explain their expertise
04:50 – See what tools the agency uses internally 05:00 – Ahrefs and Keyword.io are good examples05:35 – Check for references
06:15 – Ask the agency for their rankings and results for their own website 06:30 – Some agencies don’t rank well
07:06 – If they can rank their own website, there’s a greater chance that they can rank you07:15 – That’s it for today’s episode!
3 Key Points: Referrals are a great way to see how the SEO agency has performed in the past.
If an SEO agency can rank their own website well, chances are they can do it for you, too.
Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190
6 februari 2017 · 11 min
In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche Lees meer00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites 00:51 – Redirect all their pages to your website
01:12 – Second, use the Skyscraper Technique 01:19 – This was created by Brian Dean
01:58 – Use BuzzSumo to find people linking to the top 3 results
02:03 – Ahrefs is also useful
02:23 – The Skyscraper technique takes time, but definitely works02:39 – Third, look at your on-page SEO and topical relevancy 03:00 – Change your URL structure so Google can read it
03:42 – Fourth, build a community 03:52 – Some 6-figure earners started by building a Facebook group
04:00 – Podcasts are also a good option04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches
05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors06:32 – Seventh, optimize your title tags for click through rates 06:35 – Go to Google search, “search analytics”
06:49 – Make your title tags more appealing
06:52 – Copyblogger headline formula can give you ideas07:52 – That’s it for today’s episode!
3 Key Points: Try to make a deal with people who are not monetizing their high-ranking websites.
Be patient, these strategies will take time, but they are worth the wait and will be effective.
Leverage your website search console.
Leave some feedback:
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How to Increase Your E-commerce Conversion Rate | Ep. #189
5 februari 2017 · 10 min
In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product reviews to offering free shipping, Eric and Neil disclose the tricks of the trade that are easy to implement and will increase your sales.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Your E-commerce Conversion Rate Lees meer00:41 – First, add live chat to your web pages
01:03 – Use a 2-step check-out 01:12 – Name and email on the first page, then credit card details on the second01:25 – Have a countdown timer on the checkout page 01:34 – Learn more about it in Conversion Excel
01:47 – Offer FREE shipping 02:12 – Increase the product cost to cover the free shipping fee
02:26 – Your page speed matters a lot 02:47 – Site speed means better user experience
02:57 – Make sure your site is mobile compatible
03:20 – Have reviews 03:41 – Using default product descriptions will not establish your page as unique
03:51 – Interlink other products to draw people to these other pages04:15 – Your conversion rate is not just about the number of visitors, it is the revenue you get per customer
04:37 – Check people’s behavior on your pages
05:18 – Make sure images are of high quality and videos are showing the product well
05:39 – Utilize retargeting to those who consistently check you out
06:18 – Run promotions
06:50 – That’s it for today’s episode!
3 Key Points: Think about up selling—every product should have an upsell opportunity.
The conversion rate is not just about the number of visitors, it is the revenue you get per customer.
The better the customer experience, the higher the sales.
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