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Simple Methods for Calculating ROI on SEO | Ep. #288
15 mei 2017 · 8 min
In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimated ROI and why some agencies won’t provide this information to their clients.
Time Stamped Show Notes: 00:27 – Today’s topic: Simple Methods for Calculating ROI on SEO Lees meer00:38 – Some agencies are not telling their clients the exact ROI that they’re going to get 00:48 – It is indeed difficult to quantify
00:55 – What you can do first is look at the keyword volume 01:00 – Look at how you’re currently ranking and your click-through rate
01:04 – The formula is you take your traffic, you take your click-through rate, then you’ll have your estimated traffic01:12 – You have to look at your conversion rate on your website 01:18 – If you’re an ecommerce website, look at the average order value of a product or the specific keyword you’re trying to rank for
01:26 – You now have your baseline metric, then you have to project it
01:32 – If you move something from position 10 to position 2, your click-through rate might go from 2% to 20%
01:39 – Then you can map out the estimated revenue or return02:02 – Once you have the formula, go to SEMrush or Ahrefs 02:16 – Look at all the traffic sources that your competitor is getting traffic from
02:22 – Look at your competitors volume and compare it to your Ahrefs or SEMrush volume
02:27 – Neil goes to Ahrefs; it says he has 100K visitors and his competitors have 200K
02:36 – Ahrefs’ numbers are from Google Analytics03:15 – Let Eric and Neil know if the formula works for you
03:32 – Most agencies fail to quantify projected ROI
03:52 – Marketing School is giving away a free 1 year subscription to Design Pickle, an awesome design service that Eric has been using 04:27 – Subscribe, rate and review Marketing School04:31 – Text MARKETINGSCHOOL to 33444
04:41 – If you have other services that you want to give away and Eric and Neil like them, just send them a message
04:50 – That’s it f… -
Where Should You Focus Your Marketing Efforts First? | Ep. #287
14 mei 2017 · 8 min
In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another.
Time Stamped Show Notes: 00:27 – Today’s topic: Where Should You Focus Your Marketing Efforts First? Lees meer00:35 – Focus your marketing efforts on what you’re the BEST at, first
00:46 – If you’re not sure what your specialty is, try different marketing tactics
01:03 – If you have a specific skillset, use that first 01:10 – This will surely drive the best result01:22 – Neil does paid ads, but he focuses on content marketing and SEO because that is what he and his company is good at
01:39 – Neil doesn’t consider himself as one of the best advertisers
01:42 – “I focus on what I know because that’s what tends to produce great results”
02:24 – The word Warren Buffett and Bill Gates believe makes them successful is “focus”
02:33 – Focus on one thing first, do it right and move to the next thing 02:37 – Same goes for business and marketing, focus on one thing first
02:44 – Get that one service or product right for business and get that one marketing channel right for marketing
02:49 – Don’t try to do two things at once03:17 – If you’re a new marketer going into a new company, take a look at their numbers and look at what’s working for them
03:23 – Treehouse focuses on YouTube ads
03:42 – Neil still remembers how Eric was crushing it with Treehouse
04:04 – YouTube ads are not Neil’s core competency, and so he wasn’t as successful as Eric was
04:18 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool 04:33 – Subscribe, rate and review Marketing School04:37 – Text MARKETINGSCHOOL to 33444
04:59 – That’s it for today’s episode!
3 Key Points: If you focus on what you’re good at, this will drive the best results.
Don’t do a couple of things at the same time—focus your energy on one thin… -
Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286
13 mei 2017 · 9 min
In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently.
Time Stamped Show Notes: 00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content Lees meer00:42 – Neil recently had his Virtual Summit 00:47 – Thousands of people registered
00:50 – Neil educated people about SEO
00:53 – It is a bit different from a webinar
01:00 – If you want to create effective webinar content, it should be about educating rather than selling
01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience01:54 – You can look at your past blog posts and webinars and check which ones are still valuable
02:11 – “You don’t want to create s**t content and you don’t want to create a webinar that no one wants to attend”
02:16 – Go to Slideshare and type keywords within your space 02:24 – You can see everything from views to comments, and you can see what is currently trending02:35 – Neil creates presentations using Keynote or Powerpoint and saves them as PDFs 02:44 – From there, Neil does the webinar in GoToWebinar or WebinarJam
03:00 – Others are also saving their webinars on YouTube
03:04 – Russell Brunson has a perfect webinar script 03:20 – They’re really good templates to follow03:28 – Make sure you can figure out your own way of doing webinars if you want to create a solo webinar 03:40 – Neil met up with Jermaine Griggs, Tai Lopez, Sam Ovens
03:56 – Neil learned that everyone who makes webinars have their own formula
04:01 – “You got to figure out what works for you and your audience” 04:04 – You know your audience better than anyone else
04:22 – DO what you feel resonates well with your audience04:30 – When Eric first started doing webinars, he used Russell Brunson’s approach and it didn’t work out for…
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How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285
12 mei 2017 · 10 min
In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Differentiate Your Product or Service in a Highly Competitive Market Lees meer00:40 – Eric’s agency charges more than their competitors but there’s a reason for that 00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out
01:11 – You end up losing money
01:22 – All of Eric’s people who work with an account have a couple of years’ experience
01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels
01:37 – Eric himself strategizes for the accounts
01:43 – Eric’s agency is different because they bring new ideas02:04 – Two main strategies of Neil’s are creating a unique angle and adjusting your messaging 02:10 – For creating a unique angle, you choose between Neil’s agency and a big marketing agency who usually hires new graduates
02:46 – Do you want to trust your account with a new graduate or with a small boutique agency where you can work directly with the owner
03:35 – Figuring out a specific angle is the “easiest way to differentiate”
03:45 – You don’t always have to differentiate by changing your product, it’s just about how you pitch it to the consumers
04:06 – AirBnb gives you the opportunity to make money from your home versus HomeAway’s vacation rentals04:54 – How would you differentiate a product? 05:00 – Neil’s Crazy Egg may not have all the features that everyone has, but it’s easy to use and it’s accurate
05:09 – Crazy Egg is easier to use than Hotjar05:27 – Neil’s market loves Crazy Egg
05:35 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool 05:52 – Subscribe, rate and review Marke…
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How You Can Find a Reliable Blogger | Ep. #284
11 mei 2017 · 9 min
In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why setting criteria is important to find your next blogger and how to prepare for the inconsistent blogger.
Time Stamped Show Notes: 00:27 – Today’s topic: How You Can Find a Reliable Blogger Lees meer00:35 – Go to ProBlogger's’s job board 00:43 – Eric found technical writers who write about machine tools
01:04 – Craigslist and Upwork are also good options
01:09 – It’s not about finding just good bloggers 01:12 – You can add certain requirements in your job post01:43 – The hardest part of getting bloggers is their ability to produce a great content, consistently
01:48 – Neil looks for people who don’t have jobs and freelancers who can produce a lot of volume for you 02:09 – The key is to find freelancers who don’t have full-time jobs and can do a few pieces of content, each week02:27 – Eric usually goes to Growth Hackers and Inbound.org to find people
02:36 – You can also look at designer’s portfolio to see their work
03:20 – There are online communities that have message boards where you can find possible bloggers 03:28 – Go to Reddit to see what people are sharing and talking about, in general03:48 – Bloggers usually break their consistency so make sure you have a huge backlog
04:02 – Having a number of bloggers and a backlog will solve your reliability issues
04:10 – Marketing School is giving away a free, 1 year annual subscription to Mixmax, a sales and marketing tool 04:36 – Subscribe, rate and review Marketing School04:41 – Text MARKETINGSCHOOL to 33444
05:20 – That’s it for today’s episode!
3 Key Points: When looking for a blogger, set a criteria that is right for you.
Reliability and consistency can be a problem with some bloggers so keep a huge backlog.
Go through different, online communities to see what people are sharing and talking about.
Leave some feedback… -
Eric and Neil’s Biggest Marketing Frustrations | Ep. #283
10 mei 2017 · 10 min
In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies, tools, and trends.
Time Stamped Show Notes: 00:27 – Today’s topic: Eric and Neil’s Biggest Marketing Frustrations Lees meer00:37 – People are expecting things to happen quickly
01:16 – When you STICK with your marketing problems long enough, you are bound to solve more and more of those issues
01:24 – Neil uses Infusionsoft for marketing automation
01:54 – Don’t go with the tools that are easiest to use, but use the ones that have the right features to grow your business
02:14 – Eric is looking to hire creative people for his paid advertising team
02:25 – When you’re hiring people, make sure you hire the learners who are really creative
03:00 – With emails, it’s quite hard to get good deliverability 03:20 – Hotmail is the hardest one03:29 – “There’s always this new stuff going on with marketing, all the time”
03:45 – Eric always like to learn, but it’s hard to stay on top of his game 03:55 – “My frustration is not being able to touch everything”03:59 – If you hire a really good team, just let them go
04:10 – One of Eric’s friends from Entrepreneurs' Organization just grew his company from $3M to $22M in revenue 04:23 – That friend just hired a really good team04:35 – It’s OK to have marketing frustrations 04:45 – “You don’t have to be perfect to create a big business, you just have to do 1 thing right”
05:00 – Prioritize! 05:12 – Prioritize better, otherwise, you get stuck with all the frustrations
05:21 – Marketing School is giving away access to Mixmax, a sales and marketing outreach tool 05:53 – Subscribe, rate and review Marketing School
05:56 – Text MARKETINGSCHOOL to 33444
06:16 – You can try a lot of tools with the same features to find the one that fits your business well
06:30 – That’s it for today’s episode!
3 K… -
Is It Important to Become Google Certified? | Ep. #282
9 mei 2017 · 9 min
In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success.
Time Stamped Show Notes: 00:27 – Today’s topic: Is It Important to Become Google Certified? Lees meer00:34 – Neil thinks it’s not important and that it’s actually useless
00:42 – Eric got certified a couple of years ago
01:10 – “Any person can learn how to use Google AdWords”
01:20 – The hard part in becoming a really good PPC manager is being creative 01:27 – Google AdWords’ certification can’t make you creative01:36 – Neil is lucky enough to be creative and he thinks outside the box
02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge 02:31 – It is the same thing with people who have a bachelor’s degree
02:52 – Having a certificate doesn’t mean that you’re going to be good at it
03:10 – Google account reps don’t really know about the accounts and just want people to spend more03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well 03:44 – They’re better in memorizing than solving problems that are out-of-the-box
04:02 – Neil’s CTO in Crazy Egg doesn’t have a college degree, but is one of the smartest people Neil knows
04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates
04:30 – Eric is more interested with those who are willing to learn
05:08 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send 05:20 – Subscribe, rate and review Marketing School05:22 – Text MARKETINGSCHOOL to 33444
05:40 – That’s it for today’s episode!
3 Key Points: Creativity is what WINS in the end.
Create a culture of learning in your business.
When hiring, don’t jus… -
How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281
8 mei 2017 · 8 min
In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns without spending more than your desired budget and the importance of knowing when to stop your campaigns.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions Lees meer00:36 – We want to have efficiency when we run our PPC or paid ads campaigns
01:05 – What you want to do is take a look at the things that are not converting for you 01:07 – Go to AdWords or Facebook and pause those that are not converting
01:15 – You can pause the high CPA ads inside of Facebook01:36 – You can also add a negative keyword
01:56 – Another option is to find the exact match, so you’re not digging around on the variations of the keywords that do not fit
02:05 – When you’re trying to figure out what term you want to bid on, make sure you remove the display network 02:10 – “You only want to advertise on Google.com”
02:15 – Advertising on partner sites is cheap, but does not convert02:37 – You can just reduce your daily budget on the amount you want to spend
02:45 – Look at your site settings as well 03:13 – “If you let Google spend, Google will definitely spend for you”03:18 – Look at day party, as well 03:19 – If you’re in B2B sector and you make all your money comes in from 8AM-4PM PST, stop bidding on hours before or after that
03:30 – Same with consumer based businesses
03:40 – A lot of people are bidding during the holiday season, but the cost per click goes up too, so most B2B slow down their budget during that time04:14 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send 04:34 – Subscribe, rate and review Marketing School
04:38 – Text MARKETINGSCHOOL to 33444
04:47 – As you use Yesware, you’ll get more open rates
04:55 – That’s it for today’s episode!… -
How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280
7 mei 2017 · 8 min
In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on page 2 is just not enough.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Move Your Target Keywords from Page 2 to Page 1 Lees meer00:35 – If you’re ranking on page 2 of Google and you have a high search rate, people STILL won’t look at page 2 00:49 – More specifically, they stick to the top 3-5 of the list
00:55 – What you want to do is find the keywords you’re ranking with on page 2 using the webmaster tool 01:06 – Then, build links to the pages in page 2 or change your title tag to be more appealing
01:20 – Eric recommends looking at the top 3-5’s click through rates 01:34 – Click through rates are constantly changing and Google is adjusting their result pages to drive more dollars and please shareholders
01:47 – The number 1 position could be at a 30-40% click through rate depending on the industry
02:03 – Look at Google Search Console as well, just to see where things are really are
02:11 – Type into Google search “the links really still matter Eric” 02:17 – The post is from StoneTemple
02:22 – They took high volume keywords on pages 2 and 3
02:28 – Then, they built links to those keywords
02:35 – Awhile later, those keywords are ranking into top 2 and 3 positions03:02 – Neil assumes that links make the biggest effects in ranking
03:10 – Brand queries also helped Neil move to page 1
03:37 – Check Google Trends to know which keywords are ranking
03:57 – Marketing School is giving away access to Yesware, a sales tool that allows you to track the messages you send 04:26 – Subscribe, rate and review Marketing School04:32 – Text MARKETINGSCHOOL to 33444
04:42 – You can A/B test emails with Yesware and continuously improve them before sending them out
04:57 – That’s it for today’s episode!
3 Key Points: If you’re on page 2 on a Google search, you may as well be… -
Will SEO Still Be Around in 10 Years? | Ep. #279
6 mei 2017 · 9 min
In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation will always dictate the changes and patterns in SEO.
Time Stamped Show Notes: 00:27 – Today’s topic: Will SEO Still Be Around in 10 Years? Lees meer00:37 – Eric thinks we are still in the early days of SEO
00:48 – As long as searches are around, SEO is going to be around
00:59 – There’ll be changes in the future, definitely
01:24 – There are multiple variations for SEO
01:39 – The problem with SEO right now is you do a search, you get the list of results, then go from there
02:02 – SEO is changing as more people are trying to use voice
02:10 – Neil thinks that SEO will probably change into just one result 02:26 – The result will be personalized for each person02:40 – “At the end of the day, it’s all about overall experience”
03:24 – We just have to be very vigilant with how things are evolving
03:32 – Marketing is changing all the time and the change is rapid
03:45 – “SEO will adapt based on how younger people use search engines” 03:52 – Neil was with some kids who were talking about how great Kobe Bryant is as a basketball player
03:56 – Neil was telling them that Michael Jordan is a good player, too04:32 – The search pattern will change according to the next generation’s search habits
05:00 – Marketing School is giving away a FREE 1 year subscription of Yesware, a sales tool that allows you to track the messages you send 05:26 – Rate, review and subscribe to Marketing School05:31 – Text MARKETINGSCHOOL to 33444
05:40 – Neil uses Yesware whenever he sends out emails
06:00 – That’s it for today’s episode!
3 Key Points: As long as there’s still a need to search, SEO will be here to stay.
Marketing is changing all the time and the change is rapid.
Search patterns change alongside the search behaviors of the next generation.
Leave some feedback:
What should we talk about next… -
How to Structure Your Marketing Team | Ep. #278
5 mei 2017 · 10 min
In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too quickly.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Structure Your Marketing Team Lees meer00:50 – With startups today, there is a growth team, growth lead, and VP of growth
01:37 – Some companies who have growth or marketing teams forget to have engineers, developers or designers
02:12 – Make sure you have designers and engineers that can work with the marketing team
02:20 – Neil wants to hire just one person who is a good executor and knows what they’re doing 02:27 – That one person can hire contractors who will get things done for them
02:41 – As the team grows, the contractors are hired in-house and they become full-time employees
02:50 – In Crazy Egg, the first guy was Shawn and the team grew to 4 or 5
03:04 – When you add too many people at once, everything will slow down
03:15 – Neil provides his marketing team with contractors from Europe who are cheap and quick at designing things
03:31 – Neil hires just one engineer for marketing03:43 – Eric goes through Behance and Dribbble to find creative people
04:04 – There are a lot of landing pages in Product Hunt that you can draw inspiration from
04:21 – Eric also asks around
04:28 – “Keep your team small”
04:46 – It is a struggle for many businesses to find that one marketing person who can execute a lot of tasks 05:01 – Ideally, find a marketer who is on their way up05:24 – You should be out there, constantly recruiting great teams
05:35 – Marketing School is giving away access to Yesware, a sales tool that allows you to track the messages you send 05:53 – Subscribe, rate and review Marketing School05:58 – Text MARKETINGSCHOOL to 33444
06:29 – That’s it for today’s episode!
3 Key Points: There should be at least one designer, developer or engineer in a marketing team.
Keep your team small – a big team costs… -
How to Create an SEO-Friendly Homepage | Ep. #277
4 mei 2017 · 9 min
In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why you have to spend more time thinking strategically about conversions.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an SEO-Friendly Homepage Lees meer00:39 – “Your homepage is going to be the most-trafficked on your site” 00:47 – Your homepage has to be good for Google and for users
01:00 – Keep in mind the overall theme of your site
01:20 – Make sure your website loads fast, link your major pages to your homepage, include an attractive title tag 01:29 – Mention your brand under the title tag because it helps with search engine rankings01:40 – The concept of internal linking 01:42 – The SEO-friendly homepages where you will use internal linking
01:49 – The clicks that you have on the homepage will be passed on to your other important pages02:07- If you’re ranking for your homepage keywords, work on those keywords in creating new sentences
02:27 – If you link relevant links from your homepage, you can increase your traffic
02:41 – In Episode 252 (How to Maximize Your SERP Real Estate), this was also discussed
02:47 – Eric is trying to rank “digital marketing agency” for his homepage 02:53 – Their rank is now between 4 and 7
03:00 – Eric’s percentage traffic from Google is 30% of their overall search traffic
03:38 – Eric shares how he tweaks overall search traffic04:02 – “Your homepage won’t bring the majority of your traffic”
04:06 – Neil focuses on conversions more than anything else
04:18 – For Eric, their homepage is the highest converting page because they’re a marketing agency
04:40 – Eric and Neil both drive traffic to their homepage and they try to generate leads from the homepage
05:00 – Feel free to duplicate what Eric and Neil are doing
05:10 – This week’s giveaway is a 1 year subscription to Alexa – an SEO tool that is now owned by Amazon 05:23 –… -
How to Find Relevant Guests for Your Podcast | Ep. #276
3 mei 2017 · 9 min
In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast Lees meer00:34 – Eric’s Growth Everywhere podcast is an interview podcast 00:44 – Eric started Growth Everywhere to talk to people that understood marketing
00:52 – There was no other interview podcast before
00:57 – Eris reached out to people who knew marketing
00:59 – Eric reached out to Neil Patel and Pat Flynn01:11 – Eric reached out through email and got his top 10 interviewees
01:17 – Eric’s criteria in looking for interviewee 01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful
01:53 – People want consistency in a podcast02:03 – To find relevant guest, you need to hand off the process 02:07 – Screencast what you’re doing, use Hunter to find email address
02:18 – Reach out to them by putting them into mail merge or Yesware02:24 – Do this once a month or once a week depending on your podcast
02:38 – Look at the other podcast within your space and hit up their guests
03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience
03:32 – You can use ScheduleOnce and Calendly to schedule your guest 03:44 – You can also send your guests sample questions so they’ll be ready
03:51 – You can send your guests a one sheeter where they’ll see the technical requirements like good mic, internet, and other stuff04:14 – Eric goes to GrowthHackers and Product Hunt to find whose doing AMAs
04:37 – This week’s giveaway is a 1-year subscription to Alexa – an SEO tool that is now owned by Amazon 04:55 – Subscribe, rate and review Marketing School05:01 – Text MARKETINGSCHOOL to 33444
04:53 – That’s it for today’s episode!
3 Key Points: You can take advantage of the other podcasts in your niche and reach out to peop… -
Tools to Help You Build Your Infoproduct | Ep. #275
2 mei 2017 · 10 min
In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that more and more professionals are starting to offer them.
Time Stamped Show Notes: 00:28 – Today’s topic: Tools to Help You Build Your Infoproduct Lees meer00:36 – Infoproducts are courses being offered online
00:42 – Eric has been looking at Tai Lopez’s agency course 01:03 – Some infoproducts are kind of scammy because some people just make courses that are of low-quality01:19 – Infoproducts are high margin
01:14 – Going to school vs enrolling in an online course
01:31 – Neil’s infoproduct is doing over half a million dollars per month
02:07 – If you’re creating an infoproduct, don’t worry about what everyone else is doing 02:12 – Do what you feel is ethical
02:13 – Don’t take shortcuts
02:23 – Make sure you have videos – Quicktime and Screenflow work well
02:42 – Record all sessions you have
02:45 – Upload your recordings to tools like Vimeo or Wistia03:02 – Neil uses the platform, WP Member
03:06 – Use Facebook Groups, Skype, and Webinar Jam03:28 – For PDFs, use Uberflip
03:43 – Make sure you have email service providers for emailing your list
03:53 – Learn about Evergreen Launch Sequence04:02 – Don’t forget to retarget people
04:28 – Eric recommends Teachable and Kajabi for platforms
04:48 – Skillshare is another platform to consider
05:13 – Neil has done really well with his courses
05:24 – You can really make money with courses BUT make sure you’re doings things right 05:28 – “Don’t come off SCAMMY”05:37 – Marketing School is giving away a 1 year subscription to Alexa, an SEO tool from Amazon 05:50 – Subscribe, rate and review Marketing School
05:53 – Text MARKETINGSCHOOL to 33444
06:10 – If you have any paid tools on marketing, reach out to us
06:24 – That’s it for today’s episode!
3 Key Points: Some infoproduct teachers don’t really have the authority to tea… -
Should You Sell Your Products Through Amazon or on Your Own Website? | Ep. #274
1 mei 2017 · 8 min
In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eric lay down both pros and cons of Amazon and your own website and why they think you’re not necessarily building a business by selling only through Amazon.
Time Stamped Show Notes: 00:28 – Today’s topic: Should You Sell Your Products Through Amazon or On Your Own Website? 00:24 – “Amazon is a gold rush”
00:42 – Check out Steve Chu’s site called, My Wife Quit Her Job Lees meer00:47 – Amazon one topic that everyone is talking about
00:52 – The problem is, you’re not building a business by selling in Amazon
01:21 – Sell on Amazon BUT sell on your website as well 01:34 – You have to build your own asset, email list, traffic sources, and community01:51 – Jeremy of Muscle for Life sells both on Amazon and website 01:57 – He sells more on Amazon than in his website
02:17 – Do both to generate extra sales
02:24 – Even intangible products can be sold on Amazon
02:46 – Amazon has so much data on what does well and they try to offer the same item with their own brand
03:25 – This week’s giveaway is a 1 year subscription to Alexa – an SEO tool that is now owned by Amazon 03:55 – Subscribe, rate and review Marketing School03:59 – Text MARKETINGSCHOOL to 33444
04:23 – If you have any marketing related tool fit for the podcast, do reach out to us!
04:36 – That’s it for today’s episode!
3 Key Points: Selling on Amazon doesn’t mean you’re building a business.
It’s important, as a business, to have your own asset, email list, traffic sources, and community.
The biggest downside in selling through Amazon is you cannot stop them from selling the same product you have through their own brand.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
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How to Promote Old Content Without Being Spammy | Ep. #273
30 april 2017 · 8 min
In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and repurpose your old content to drive more traffic to your site.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Promote Old Content Without Being Spammy Lees meer00:37 – Eric has been upgrading their past content 00:41 – When content is being upgraded, Eric will notify their email list that the content is updated
01:01 – Eric might use Facebook ads to communicate this as well
01:09 – The content will then be new to people and still relevant01:20 – Neil shares what Brian Dean of Backlinko did 01:21 – Brian takes his old content, adds a few paragraphs, makes it better, changes the published date on WordPress so the content will be at the top and fresh
01:35 – Brian then promotes it again on social media and it actually works well
01:43 – Doing this keeps you getting more views and your rankings and traffic will go up01:58 – Most of what Neil writes on his blogs is evergreen 02:13 – Neil re-promotes and repurposes content that is valuable
02:21 – “It’s all about value at the end of the day”02:30 – You can use Edgar to continuously promote your post over time
02:55 – Some of Marketing School’s episodes are constantly republished, using the right setting
03:06 – You don’t need to republish content every month, just once or twice a year is fine
03:25 – Marketing School is giving away a free one-year subscription to Alexa, which is an SEO tool 03:42 – Subscribe, rate and review Marketing School03:47 – Text MARKETINGSCHOOL to 33444
04:02 – Alexa has changed and improved drastically
04:43 – That’s it for today’s episode!
3 Key Points: You can update your content by adding a few paragraphs of NEW information and it will still be valuable to people.
Republishing and repurposing your content can drives more and more traffic to your p… -
Do You Still Need to Build Links if Your Traffic Is Growing? | Ep. #272
29 april 2017 · 9 min
In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it’s the RIGHT time to build your links and when it’s time to work on creating great content. This will help you save time and maximize your efforts.
Time Stamped Show Notes: 00:27 – Today’s topic: Do You Still Need to Build Links if Your Traffic Is Growing? Lees meer00:39 – “You don’t really need to build links if your traffic is growing”
00:48 – If you build links, you’ll only get results 6 months later
00:58 – Your traffic will grow from 3-6 months on, as soon as it starts flatlining, you will need to build links again 01:17 – When your links start declining on the upwards swing, then you have to build more and more01:26 – You don’t have to build your links every month because it’s expensive and time consuming
01:35 – If you have a good base, it is better to build more traffic, like what Eric does 01:39 – Just write more content so you’ll have more words which will lead to more search traffic
01:47 – Building traffic is easier than building links
01:49 – You still need to have enough links for the content to work01:58 – Neil builds links once every quarter
02:13 – When Eric started Single Grain, they only had 5K-7K website visits a month and it has now grown into 58K 02:30 – Each quarter, Eric will do dial-up link building
02:40 – Eric consistently creates content as well
02:47 – Eric upgrades their content
02:29 – Repurposing content works for Eric, too
03:14 – Eric continuously hires new writers
03:28 – When you’re domain authority is good and generating traffic organically, that’s when you slow down with link building and focus on content03:46 – You need a base of links for your content to do well
03:58 – You can track your link building using Ahrefs04:12 – Marketing School is giving away free one-year subscription of LeadQuizzes which will allow you to create quizzes that collect leads 04:33 – Subscribe, rate and review Marketing Sch…
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How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271
28 april 2017 · 10 min
In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar.
Time Stamped Show Notes: 00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency Lees meer00:36 – Public relations is still relevant today
00:49 – Eric recommends HARO or Help a Reporter Out 00:54 – You can find reporters who are also looking for help
01:04 – They have all sorts of categories of stories that you don’t expect
01:16 – Monitor it and get daily alerts01:28 – Neil, as a startup, loves using agencies and individual people 01:37 – Chris Barrett is a performance-based PR rep
01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space
01:55 – Chris still continues with his model and has also worked with Eric
02:14 – Pay per performance is definitely an option02:21 – PRLOG is another tool that you can use
02:28 – “The best PR isn’t what most people think of”
02:36 – Neil hit people up in their space and he helped them out for free 02:44 – Get them to blog about your business in exchange for the “help”03:06 – You can also use Mail Merge to reach out to people
03:22 – JournoRequest can also do PR for you
03:33 – Take a look at your dimensions and your competitors’ as well
03:51 – Have the monitoring tools in place
03:56 – PR is a numbers game
04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio
04:56 – BlogDash will make blog outreach easier
05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made 05:30 – To win, rate, review, and subscribe to Marketing School05:33 – Text MARKETINGSCHOOL to 33444
05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets
06:18 – That’s it for today’s episode!
3 Key Points: PR is still relevant… -
How to Make Videos on a Budget | Ep. #270
27 april 2017 · 10 min
In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you should hire a videographer and video editor instead of doing everything on your own.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Videos on a Budget Lees meer00:50 – It is important to have videos as part of your content strategy
00:58 – Videos are easier to consume and can be seen everywhere
01:14 – If you’re just starting, do live videos with Facebook and YouTube 01:20 – Just take out your iPhone and talk into it01:34 – Check Tai Lopez who spends millions on video
01:58 – Use Animoto to turn your simple videos into an ad
02:13 – Sean Duran’s explainer videos 02:24 – Explainer videos should have a script that answers objections02:43 – Neil pitched some of his friends to be his videographer and editor
03:08 – Neil’s friend posted a videographer job listing for $3K a month 03:15 – The responses were crazy03:40 – Eric had a job post in Workable for a videographer and received 400 applications
04:15 – Videographers are in demand
04:25 – You can get videographers and video editors on a budget
04:58 – Marketing School is giving away a one year annual subscription for LeadQuizzes which allows you to collect leads from the quizzes you made 05:05 –To win, rate, review, and subscribe to Marketing School05:11 - Text MARKETINGSCHOOL to 33444
05:19 – Neil tested LeadQuizzes on one of his websites, Nutrition Secrets 05:43 – It increased Neil’s leads over 500%
06:05 – That’s it for today’s episode!
3 Key Points: Going live on social media is one of the easiest ways to start with videos.
Videographers are currently in demand—find one who can deliver what you need at a price you can afford.
High quality videos boost your conversion rates, it’s definitely worth investing in.
Leave some feedback:
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How to Find and Work with Influencers | Ep. #269
26 april 2017 · 11 min
In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of consistency in your influencer campaign.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Find and Work with Influencers Lees meer00:34 – Eric has a few friends who are working on their own influencer platform
00:50 – Influencer marketing has always been around
01:11 – “Anybody could become an influencer after putting in the work”
01:21 – The easiest way to search for an influencer, without spending, is going through social media sites 01:27 – In Instagram, use certain hashtags and look for people who are up and coming
01:32 – You can work with people who are starting to build their online presence—this way, it won’t be too pricey01:50 – Eric has used influencer marketing for a previous client and they used FameBit
02:00 – Neil used influencer marketing on Facebook and Instagram and reached out to some celebrities 02:18 – The Kardashians will do an online paid post for $500K
02:33 – “It’s so expensive to reach out to people”
02:45 – Neil suggests finding those that are popular with the people in your target market and pay them to pass over that network/audience to you—it’s so much cheaper than using expensive celebrities
03:18 – If you’re building an entrepreneur channel, use hashtags that are relevant to your market 03:38 – Reach out to people who are getting a good amount of likes and comments and ask them for their paid shoutout rates04:09 – Influencer marketing doesn’t always work 04:46 – If you’re doing influencer marketing consistently, that’s when it will work
05:03 – If you’re doing influencer marketing, you should have content as well 05:16 – Figure out how you can add value to your audience
05:24 – There are pricing guidelines for how much you should be paying influencers on YouTube, Facebook, and Instagram05:55 – Mark…
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How to Track Brand Awareness | Ep. #268
25 april 2017 · 8 min
In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from Marketing School.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Track Brand Awareness Lees meer00:37 – Neil firmly believes in branding
00:57 – There are few things you can do to track brand awareness 01:00 – One is to survey people in your industry asking how well they know your brand
01:10 – Second is to use Google Trends to scope out the businesses you want to check and compare with your brand01:35 – What Eric learned from Brendon Burchard, a fellow marketer 01:43 – A brand isn’t just a logo, it’s a story
02:26 – When tracking brands, use Google Alerts or Mention to track keywords 02:41 – You can be updated in real time when someone mentions your brand
03:00 – You can then start a relationship with someone who mentions your brand and help them if needed03:21 – Use Google Search Console to check on your monthly impressions
03:46 – Marketing School is giving away a free tool called LeadQuizzes which allows you to make quizzes for your target market 04:05 – A one year annual prescription will go to 5 people
04:16 – To win, rate, review, and subscribe to Marketing School04:21 – Text MARKETINGSCHOOL to 33444
04:38 – That’s it for today’s episode!
3 Key Points: Branding is significant to one’s success – your brand should stick in people’s minds.
Track yours and your competitors’ brands to find out how to stay ahead.
Build a relationship with those who mention or appreciate your brand—it can be a potential partnership.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
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How to Start a Marketing Agency | Ep. #267
24 april 2017 · 14 min
In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you’re just starting out. It’ll get you those clients and perhaps a date on Tinder, too!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Start a Marketing Agency Lees meer00:40 – Neil shares why he named his first agency ACS 00:44 – ACS stands for Advantage Consulting Services
00:47 – Neil and his co-founder thought of the name
01:07 – ACS was created 16 years ago01:30 – Neil is starting a new marketing agency
02:03 – Neil wanted a website like iProspect’s, which is one of the biggest marketing agencies
02:14 – When starting a website, have your own unique angle 02:20 – Keep it simple
02:22 – Go on Crunchbase, find companies that are recently funded, email them their flaws in a full detailed document
02:49 – From there, you can get clients and start having your own agency03:05 – If you want to start a marketing agency, you have to be confident in marketing
03:11 – You have to do business development 03:28 – If you’re starting out, use Mixmax’s sequences
03:30 – Set up sequences and reach out to people like a cold outreach
03:57 – Going from 0 to 1M, it all starts with you
04:12 – Eric got a client from Quora by answering a question for SEO
04:21 – Think about where your people are hanging out
04:30 – Eric has a friend who currently makes money from Instagram04:50 – Neil asks Eric the one thing he would do if he’s just starting 04:59 – "Give free advice every single day”
05:24 – People will eventually respond to you
05:33 – Eric even sent Neil a couple of emails before responding to Neil’s blog
05:45 – “You got to show value first and then, from there, you can scale up”05:50 – Neil will also do the same thing as Eric if he’s just starting out 06:00 – Neil will send an email with the name and a catchy sentence about the person’s business
06:39 – Use tools like Mixma…
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How to Leverage Pinterest Search Ads | Ep. #266
23 april 2017 · 7 min
In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Leverage Pinterest Search Ads Lees meer00:34 – In 2017, Pinterest has released the ability to run ads where you can target specific keywords
01:03 – Pinterest is growing and becoming a serious business
01:21 – Pinterest users are almost equally divided by men and women in other countries
01:33 – Neil asks Eric to try selling digital products to men and women to see who converts better 01:40 – Women have a higher conversion rate and are less likely to refund
01:47 – Eric wouldn’t make a refund
01:53 – Guys always return Neil’s products
02:05 – When a woman buys your product, they are more likely to read it, implement it, and learn from it
02:19 – A guy buys it, but doesn’t do anything with it
02:37 – One of Eric’s friends says “people are buying perceived progress”02:57 – Neil has tried Pinterest search ads and it works really well 02:59 – You have to really target your product in your search
03:09 – You may want to get into it now as it’s still new
03:30 – Don’t blame Neil, but you can blame Eric if you lose money
03:45 – That’s it for today’s episode!
3 Key Points: Pinterest is becoming a more viable and serious business—it might be worth it to run your ads through this platform.
Create a product that is easily targeted in your search.
Pinterest is still unsaturated with ads, so there’s a good chance of you succeeding if you try it now.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
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What Are Apple Search Ads? | Ep. #265
22 april 2017 · 7 min
In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps.
Time Stamped Show Notes: 00:27 – Today’s topic: What Apple Search Ads Are Lees meer00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigger your app on a search 00:49 – You’ll have a sponsored ad on top of that and people can click through
00:57 – The goal is to get more installs
01:13 – Eric has been testing this for quite some time
01:17 – The average cost per install or CPI has been getting higher over the years
01:37 – If you have an app you want to push, this is one of the ways to do it
01:51 – Neil has also tried this and it works if your app has a decent rating 02:13 – The rating should be from a good number of people02:47 – Apps are supplemental for businesses, but don’t try to bet everything on the apps you create 02:59 – It is too expensive
03:15 – It might worth a shot for your business—so try it
03:26 – That’s it for today’s episode!
3 Key Points: You can bid on a specific keyword to call up your app on the App store.
Your app needs decent ratings for the search ads to work well.
Apple search ads aren’t as sophisticated as Facebook or Instagram ads—but, is still worth a try.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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How to Master the Art of Upselling | Ep. #264
21 april 2017 · 9 min
In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Master the Art of Upselling Lees meer00:36 – Eric went to San Francisco to meet existing and prospective clients 01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients
01:25 – Eric showed them mind-blowing facts about their clients’ competitors
01:41 – Eric probably gained an additional $150K in contracts01:54 – You need to add value, first, to master the art of upselling 01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell
02:02 – “It’s all about expansion”02:15 – Upselling is about speed and automation 02:28 – Neil learned this from Ryan Deiss of Digital Marketer
03:21 – “You can’t just do more speed and more automation of something random, it has to be related to [your product]”
03:32 – Trey Lewellen uses Click Funnels for selling gun related products 03:51 – Trey drives people to a landing page to buy gun oils
04:00 – Trey has more upsells
04:22 – Russell Brunson’s interview with Trey04:58 – Eric uses Mixmax to set reminders for himself 05:15 – Eric makes sure he follows up with his prospective and current clients and believes salespeople should do the same thing
05:34 – That’s it for today’s episode!
3 Key Points: Adding value is the way to master the art of upselling.
Offering speed and automation for the product or service you offer is a great way to upsell.
The customers that have stayed with you the longest are the easiest to expand upon.
Leave some feedback:
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What Does Boosting a Facebook Post Actually Do? | Ep. #263
20 april 2017 · 8 min
In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement.
Time Stamped Show Notes: 00:27 – Today’s topic: What Boosting a Facebook Post Actually Does Lees meer00:40 – Eric gets more emails when they boost a post
00:55 – Boosting a post makes it easier for Eric to test new content
01:13 – Eric is more interested in collecting more email addresses when he boosts a post
01:34 – Initially, boosting a post results in more engagement; then, you try to see if you can collect more emails from the CPA and from there, see if you can make an ad campaign from it
01:47 – Neil isn’t fond of the idea of boosting Facebook posts and would rather buy friends
01:55 – If you’re boosting a post, make sure your post has an email capture
02:21 – If you’re going to spend money on Facebook, spend it going to a landing page or getting more fans 02:36 – Neil hates the concept of boosting a post, but has seen it successfully done03:00 – Eric has done live videos in the past and would boost to their live audience, then retarget them
03:15 – At the end of the day, it is figuring out what works for you
03:54 – The value of Facebook Live has grown a lot
04:10 – That’s it for today’s episode!
3 Key Points: The goal of boosting a post is to grow your audience and increase that engagement with your content.
You spend money to increase your Facebook presence, so make sure you are also leading your audience to your website.
Find out what works best for you and suits you well – tests are invaluable for finding this out.
Leave some feedback:
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Connect with us:
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How to Drive Traffic with LinkedIn | Ep. #262
19 april 2017 · 8 min
In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Drive Traffic with LinkedIn Lees meer00:41 – Make sure your targeting is tight and your offer is relevant to your target people 01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good
01:07 – These are from the newsfeed ads you see on LinkedIn01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks 01:28 – Eric’s click-through rates have gone up to 2-3%
01:39 – You think you can’t make LinkedIn cheap, but you can actually can
01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends
01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom 02:05 – That will drive traffic from LinkedIn to your website
02:09 – Neil increased his overall traffic through this tactic
02:30 – Adding the share button is also an option02:38 – Using Zapier and IFTTT, you can push your updates to LinkedIn automatically
02:58 – LinkedIn drives leads
03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn 03:26 – Participate in the group as well and add value
03:32 – Buffer is also good for sharing in groups04:07 – That’s it for today’s episode!
3 Key Points: Target your offer to the right demographic.
You can get higher click-through rates and cheaper clicks in LinkedIn.
Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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How to Capture More Email Addresses at Conferences | Ep. #261
18 april 2017 · 9 min
In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferences that make acquiring new email addresses easier. Eric and Neil also discuss the right and most efficient way to network at these conferences.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Capture More Email Addresses at Conferences Lees meer00:40 – A startup called Zenreach has a router that allows you to collect emails and it behaves like an automation sequence as well 01:18 – Everybody needs wi-fi, especially in conferences
01:34 – Another way to collect email is to go to the conference’s bar or networking hall and have a chat with people 01:47 – See how you can help people, collect cards, and follow-up
02:02 – If you don’t want to drink, you don’t have to 02:30 – Neil doesn’t really drink at conferences
02:58 – Neil usually gets selfie requests at conferences
03:08 – Evernote Premium can scan a business card and add the email address automatically to your contact form
03:34 – You can also take a picture using the FullContact app, then link it to your Zapier which adds people to LinkedIn automatically
04:02 – Using Zapier with Evernote and FullContact will make your life easier 04:20 – After adding the contacts in your phone, you can add them to your Google Apps as well04:39 – Make sure you take multiple routers with you to conferences
04:55 – Neil has a good post on networking
05:05 – “Don’t be the guy that hangs around and tries to prolong the conversation”
05:14 – Be efficient with your time
05:18 – Just try to add value
05:31 – That’s it for today’s episode!
3 Key Points: You can collect emails at a conference through online tools and casual conversations.
If the conversation is about to die, just say nice to meet you and move on.
At the end of the day, It’s all about sharing and adding value.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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7 SEO Tasks You Can Start Automating Today | Ep. #260
17 april 2017 · 10 min
In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO tasks—eliminating the risk for human error and streamlining your workflow processes.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 SEO Tasks You Can Start Automating Today Lees meer00:33 – First is to use Ahrefs for link alerts 00:47 – It shows the new links that have been acquired by your competitors
00:56 – The link alerts can be sent to you
01:15 – Eric shares an example of how to link build depending on your niche
01:36 – Buzzsumo is a tool that can be used for link building, too01:43 – Second is to use IFTTT: If This Then That to automate social sharing 02:00 – You can also time it
02:15 – Zapier is quite similar to IFTTT 02:22 – You can hook your blog RSS feed to your Slack
02:47 – SEO is like Formula 1 racing where fine tuning is essential
03:03 – One of the best WordPress plugs is in Yoast 03:17 – If you have WordPress multi-channel, Yoast automatically generates the site maps for each domain03:42 – You can also use Zapier to hook in your RSS feed to your spreadsheet 04:07 – Your content writers can internally link to the links that you have
04:45 – Sixth is to sign-up for an SEO product like MOZ and OnPage 05:01 – It will automatically notify you when something is off with your SEO
05:28 – Track your keywords using Authority Labs
06:18 – Go to Google Analytics and set up alerts there
06:39 – That’s it for today’s episode!
3 Key Points: Automating SEO tasks eliminates room for human error.
SEO requires fine tuning and consistent tweaks.
Tracking your keywords will help you improve your ranking.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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Quick Sprout
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Twitter @neilpatel
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How to Improve Your Conversion Rate Using Images | Ep. #259
16 april 2017 · 10 min
In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Conversion Rate Using Images Lees meer00:45 – Eric has custom images for his website and custom gifs for his homepage
01:06 – For custom images, you can repurpose them, unlike stock photos 01:14 – Eric’s conversion rates went up on their A/B testing
01:27 – Design is a priority for Eric01:36 – KlientBoost is an agency focused on design
02:05 – A design that helps convey your message can increase conversion
02:16 – Neil added a heat map in the header
02:39 – Neil used animated gifs that was relevant to the product and service—that change showed a 15-16% increase in the conversion
03:12 – Design Pickle is a good place for graphic designers to make your images 03:22 – As per the founder, you can also request a specific design like an infographic
03:35 – Flat fee is $370 a month for unlimited designs03:42 – Canva is a good tool for creating images for free
04:04 – Infogram is a quick and easy way to make custom graphics
04:10 – If you use images, make sure it shows a process—make sure it’s not too distracting or hard to visualize 04:38 – If your images are too distracting, it might lessen the conversion rate04:53 – One digital marketer used the image of an iPhone battery draining when they sold tickets on Facebook
05:19 – Think of how you can draw people’s emotions with your images
05:59 – Test different variations of images 05:52 – Test out different images in different ads tests06:04 – That’s it for today’s episode!
3 Key Points: Custom images convert more than stock images.
If you don’t have a graphic designer, there are tons of tools you can use to create… -
7 Ways to Increase Facebook Likes Without Spending a Dollar | Ep. #258
15 april 2017 · 8 min
In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the people you know.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Increase Facebook Likes Without Spending a Dollar Lees meer00:35 – First, add the Facebook Widget to your website
00:50 – Second is building up your fan page 01:03 – Use your personal profile to connect with other individuals
01:10 – Do shoutout for shoutout01:33 – Third is to simply ask 01:44 – Send an intro email to your list asking them to like your page
01:50 – Look at your competitor's posts in BuzzSumo and type in the SEO keywords that are getting likes
02:08 – Share your competitor’s content and ask them to like or share your page, too
02:28 – Just create great content, in general 02:50 – Eric would write content and if people liked it, they would share it03:07 – Sixth, focus on timing
03:31 – Promoting your content
03:44 – Reach out to people who can do direct outreach 03:48 – Use Pitchbox to help you organize your outreach04:00 – Boosting a post can also increase your page likes
04:09 – That’s it for today’s episode!
3 Key Points: Build up your fan page by connecting with people using your personal profile.
Simply ask people to like your page – there’s no harm in sending out an email requesting so.
Track the best time that people are engaging, then promote and organize your outreach accordingly.
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Is It a Good Time to Start a Marketing Agency? | Ep. #257
14 april 2017 · 10 min
In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space.
Time Stamped Show Notes: 00:27 – Today’s topic: Is It a Good Time to Start a Marketing Agency? Lees meer00:39 – Neil just started an agency
01:09 – Neil generates an average of 300-500 leads
01:31 – It IS a great time because online marketing is trackable
01:58 – Facebook and Google’s market cap is so high
02:10 – The real question is: are you good enough to start an agency?
02:47 – Eric thought that their competition was going to eat them up
03:04 – When you’re trying to be a full-service agency and you’re trying to work with all types of clients, that’s when you set yourself up for failure
03:14 – You should focus on a certain area at the start
03:35 – As long as the platforms are out there and they have your attention, there is room for everyone
03:56 – The specialist tends to do their best
04:20 – When you’re starting off, you’re going to compete with the big guys 04:30 – The weakness of the big guys is that they’re not personable
05:03 – Neil’s sample pitch for the big guys
05:27 – Use the company’s weakness against them when pitching against them05:38 – Go out there and establish relationships 06:06 – Being able to connect with people is going to help you
06:18 – Neil talks about partnership with people in the industry
06:44 – Neil’s Advance Marketing Program06:55 – That’s it for today’s episode!
3 Key Points: Online marketing is trackable—making it easier to know if your efforts are working.
The real question is: are you good enough to start an agency?
Establish relationships with the people in your market and build partnerships.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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How to Convert Your Leads into Paying Clients | Ep. #256
13 april 2017 · 11 min
In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and Neil also explain why documenting your leads is essential in scaling your business.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Convert Your Leads into Paying Clients Lees meer00:40 – There was a study about calling your leads 01:04 – One of Eric’s clients was impressed by their speed
01:23 – If you don’t follow up on a deal quick enough, you will lose a lot of them01:30 – Converting a lead happens through a lot of follow up 02:09 – Neil uses Yesware to keep track of the follow up
02:29 – Some people focus more on the content without tracking if the leads are opening up or not03:03 – Track how often you touch base with your client 03:25 – Have a process so it’s easier to pass this onto another person, if needed
03:30 – Document your tracking03:47 – If you’re trying to scale a business, you need to have everything documented and not just in your head
03:55 – Once you have something on paper, you know where to find it
04:09 – Neil refers to F1 racing as an example
04:42 – Converting requires fine tuning the process
05:11 – What clients said about Eric that made them convert
05:46 – For every lead that doesn’t convert, get in contact with them, and talk to them about why they didn’t sign up 06:03 – Answer their objections for future pitches06:14 – Marketing School is giving away a copy of Yesware, which is a great sales tool 06:45 – To enter, subscribe, rate and review Marketing School
06:49 – Text MAREKTINGSCHOOL to 33444
06:59 – Eric and Neil paid for the giveaway and wants the listeners to know how helpful the tools are
07:22 – That’s it for today’s episode!
3 Key Points: Call your leads and follow up ASAP—speed is a huge factor when it comes to sealing a deal.
The more you follow up on your leads, the more … -
How to Keep Track of Emerging Trends in Your Industry | Ep. #255
12 april 2017 · 11 min
In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You’ll also find out what blogs and social media platforms Eric and Neil use to stay on top of their game.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Keep Track of Emerging Trends in Your Industry Lees meer00:37 – Eric looks at Feedly to take their RSS feeds and segment them 00:52 – When Eric wakes up, he’s puts them into Pocket which is his “read later” tool
01:02 – Looking at the headlines in the morning gives Eric an idea on what is going on and gets his brain moving01:23 – Neil uses Twitter 01:31 – It is still a great tool to know the latest in your industry
01:49 – Follow the people within your industry01:59 – For Twitter, Eric uses Tweetbot 02:29 – Eric likes Twitter because when something big happens, it will trend easily
03:03 – Listen to different podcasts in your industry
03:24 – The new tactics and trends can be easily shared through podcasts 03:59 – Eric and Neil discuss with each other what they are doing and their results
04:30 – Eric and Neil are doing this with other people in their space
04:35 – “If you’re not networking with people, you’re not going to be ahead of them”04:40 – Eric had a chat with Sean Ellis of Growth Hacker 04:52 – Shawn shares why he started Growth Hacker
05:04 – If you meet with other people, you can build relationships05:18 – Eric shares when he went to the Traffic and Conversion Conference 05:25 – One of Neil’s business partners connected with one of Eric’s friends
06:16 – Make sure you reciprocate
06:28 – Eric enjoys looking at Venture Capital blogs like CB Insights, Mattermark and Crunchbase 07:03 – It can give you an idea of where things are going, in general07:13 – That’s it for today’s episode!
3 Key Points: Twitter might be dead, but it is still a good platform to know what is currently… -
7 Tools to Help You With Reputation Management | Ep. #254
11 april 2017 · 8 min
In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of your reputation, respond to negative feedback, and also preempt any future, negative domain names that could tarnish your brand.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You With Reputation Management Lees meer00:36 – Use Mention or Google Alerts to track your brand mentions
00:51 – Second is to use Google Suggest 01:06 – Create articles that combat the negative feedback01:21 – Use KnowEm to claim multiple social networks or multiple profiles 01:42 – Just do the work upfront
01:53 – Use a domain checker like Check Domain 02:07 – Type your name or company name, plus a negative remark or word attached to it—then register those domains
02:29 – Fifth is Imagerater which will allow you to look for people who are using your unique images in a negative way 03:02- Google Image search works, too
03:06 – Use SERP's rank checker 03:43 – This can help you be aware of the links that link back to you
03:52 – Use Complaint Search Box 03:54 – It allows you do Google searches in over 40 complaints’ websites
04:14 – That’s it for today’s episode!
3 Key Points: Always track your brand mentions – know what people are thinking about your brand.
Create the possible domain name that can ruin your reputation in the future.
Keep up your ranking and be aware of those who are ahead or behind you.
Leave some feedback:
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What Is Negative SEO? | Ep. #253
10 april 2017 · 9 min
In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is Negative SEO? Lees meer00:32 – Negative SEO is when someone pushes your SEO down 00:43 – A good example of this is when someone builds porn or casino links to your site
00:56 – It becomes negative SEO when you begin to rank lower
01:03 – Negative SEO is when Google starts to filter you
01:13 – Eric thinks of SEO as an over-optimization cup 01:21 – Each size has a different cup size
01:23 – Big sites like Amazon have bigger cups and more room for errors
01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties02:37 – Neil sees this happening in the aggressive industries
02:46 – Some people are taking websites that have spammy links and they link them to their website
03:00 – Google is improving their algorithm to fight negative SEO
03:11 – Make sure you continue to update your disavow file with Google Webmaster Tool03:50 – Eric doesn’t worry about negative SEO as much as he did before
04:03 – The Marketing School is giving away 5 annual copies of Ahrefs this week 04:10 – To enter, subscribe, rate and review the Marketing School Podcast04:16 – Text MARKETINGSCHOOL to 33444
05:14 – That’s it for today’s episode!
3 Key Points: Negative SEO pushes your ranking down—beware of people who links with negative content to your site.
Consistently track and update your disavow file— this will help a lot.
In the end, don’t worry too much about negative SEO as there is only so much you can do.
Leave some feedback:
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How to Maximize Your SERP Real Estate | Ep. #252
9 april 2017 · 11 min
In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your SERP Real Estate Lees meer00:33 – SERP is Search Engine Results Page
01:00 – Figure how you can rank zero by having proper headings 01:22 – The MOZ beginner guide01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain 02:08 – If you Google Marketing School, they occupy 5 results with different domains
02:31 – One of Eric’s real estate clients gets more results using their social media pages03:15 – Answer questions or have a “how to” guide If you want rich snippets
03:36 – In Google Search Console, you can control the links that are showing up
04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots 05:03 – You also want to link to those internal pages
05:47 – You don’t have to rank the second one as high as the first one, just high enough05:54 – Eric does reputation management for a client 06:03 – Eric is building links to other high page, authority results
06:29 – The Marketing School is giving away 5 annual copies of Ahrefs this week 06:35 – To enter, subscribe, rate and review the Marketing School Podcast
06:41 – Text MARKETINGSCHOOL to 33444
07:17 – That’s it for today’s episode!
3 Key Points: Proper headings can make ALL the difference – make sure it is relevant and works for you.
How-to guides and answering questions can give you really good ranking through the snippets.
Search for the top keywords and have pages link to it.
Leave some feedback:
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Connect with us:
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7 Types of Content Upgrades You Can Try Today | Ep. #251
8 april 2017 · 10 min
In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today Lees meer00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies
00:53 – The idea of a content upgrade is offering something in exchange for their email addresses
00:57 – Content upgrades are helpful for Eric’s conversion rate
01:08 – First, try a downloadable checklist 01:32 – Checklists are easy to look at and people like to get templates01:39 – Second is a cheat sheet
02:02 – Third, use a tool called Designrr 02:16 – Your blog post can be converted to PDF02:49 – Fourth is to give your audience something educational
03:20 – Fifth is to provide an email course 03:30 – If you want people to get a course, get them to subscribe to a campaign04:00 – Sixth, provide them the next thing they should read based on what they are currently reading
04:42 – An alternative to webinar is to have a video launch sequence 04:52 – Check Jeff Walker’s product launch05:20 – You can also do an Evergreen webinar using EverWebinar
05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 05:32 - To enter, subscribe, rate and review the Marketing School Podcast
05:38 - Text MARKETINGSCHOOL to 33444
06:28 – That’s it for today’s episode!
3 Key Points: A content upgrade is a great opportunity to boost your conversion rate significantly.
Give your audience something valuable and educational, so they can’t resist.
Keep track of your audience behavior to know what type of content upgrade suits them best.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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7 Ways You Can Use Video to Improve Conversion Rates | Ep. #250
7 april 2017 · 12 min
In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates Lees meer00:44 – Eric uses retargeting and remarketing for their blog 01:01 – This builds relationship and is based on the audience’s behavior
01:17 – Some of Neil’s sales come from remarketing 01:26 – Neil shows specific videos
01:39 – You can use your explainer videos, repeatedly 02:03 – Your explainer videos should answer objections and create a story
02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy02:44 – Eric has a “thank you” video
03:11 – Fourth is to add a video to your homepage 03:30 – Talk about the problems people are facing
03:40 – Use the video to direct the people into your highest converting funnel04:04 – Fifth is about the book Breakthrough Advertising 04:23 – DigitalMarketer covered the UPSYD model weeks ago
04:30 – Eric shares what UPSYD is05:58 – Sixth, educate people through video or presentation (especially for new visitors)
06:15 – Last is to do live videos 06:23 – You can check the videos statistics and boost the ones that are working well
06:30 – Eric shares what he does when a user visits his free consultation page07:05 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 07:21 – Subscribe, rate and review the Marketing School Podcast
07:26 – Text MARKETINGSCHOOL to 33444
07:40 – Eric and Neil don’t get paid for the sponsorship and just want to give their audience cool stuff that they can use
08:12 – That’s it for today’s episode!
3 Key Points: An effective explainer video should answer your audience’s objections and problems.
Use your videos to direct people to your high… -
How to Create a Seamless Checkout Process | Ep. #249
6 april 2017 · 10 min
In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Seamless Checkout Process Lees meer00:40 – Make the checkout process as simple as possible 00:49 – The more friction you cause, the more difficult it is to convert people
00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way01:17 – The more you get people engaged, the more they are likely to finish the checkout process 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale
01:58 – If you want to build a relationship, integrating a live chat is a great option 02:13 – You can use Intercom
02:27 – Make your pages mobile-optimized and responsive
02:52 – Amazon’s checkout process03:55 – The seamless process only works if your audience knows what they’re doing
04:02 – Make sure your audience understand your product and what they’re buying
04:25 – Keep the users informed of each step within the process
04:53 – Make the experience consistent
05:05 – The speed also takes plays a part in the overall experience
05:30 – Make it easy for people to go back to where they left off
05:42 – The Marketing School is giving away 5 annual copies of Ahrefs this week 05:51 – Subscribe, rate and review the Marketing School Podcast05:55 – Text MARKETINGSCHOOL to 33444
06:11 – That’s it for today’s episode!
3 Key Points: Make the checkout process as easy and simple as possible.
A seamless checkout process only works if your audience knows what they are doing.
A consistent process creates the best experience.
Leave some feedback:
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7 Creative Ways to Market to Your Email List | Ep. #248
5 april 2017 · 10 min
In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List Lees meer00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click 00:43 – You can use Drip and Infusionsoft
01:23 – You want to create a workflow for your emails
01:34 – Neil uses PicSnippets which allows you to create custom images for your emails
02:21 – Third is RSS to blogs 02:50 – RSS automation makes things easier for you02:54 – Fourth is to segment your list right after they opt-in
03:39 – You also send manual messages to your list 04:06 – Eric sends manual messages once a week and the open rate is higher04:23 – Sixth is to integrate your email system with Clearbit to get more of your lead’s data 04:59 – You can send them more customized emails, as well
05:11 – From the Clearbit’s data, find companies that are more relevant to you 05:22 – Reach out to them using Mixmax
05:39 – Eric generated some opportunities using this technique
06:06 – Do an Evergreen launch
06:22 – The Jeff Walker’s sequence is also very beneficial06:35 – That’s it for today’s episode!
3 Key Points: When it comes to emailing your list—keep a healthy balance between automated and personalized messages.
Being more personal in your emails attracts more clicks.
Research tried and tested email sequences to see what works best for you.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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Connect with us:
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7 Techniques for Speeding Up Your Keyword Research | Ep. #247
4 april 2017 · 8 min
In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research Lees meer00:35 – One is to go to Ahrefs and put in your competitor’s URL 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking
01:00 – Second is Google Search Console 01:15 – Go to the Google Analytics section and check your ranking
01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click
02:07 – In keyword searching, you always have to keep up with the trends
02:23 – Use Google Trends and Google Autocomplete to know what people are looking for
02:43 – Fifth is MarketMuse 03:08 – Google checks how thorough your content is03:22 – Sixth is Serpstat and you can get a deal with App Sumo 03:36 – It is an in-depth keyword/SEO tool
04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for
04:56 – That’s it for today’s episode!
3 Key Points: Find out the keywords that are ranking well and use them so that your pages appear on Google’s first page search result.
Be in the know in regards to what people are searching.
Track if your keywords are consistently ranking and if necessary, make changes.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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How to Integrate Chatbots into Your Marketing | Ep. #246
3 april 2017 · 9 min
In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing Lees meer00:34 – There’s been a chatbot craze since 2016
00:49 – Eric explains what a chatbot is
01:15 – Chatbots can understand the basic level of support
01:22 – Eric shares how chatbots work in regards to marketing
01:50 – The best version of chatbots 02:05 – It’s not a 100% automated bot02:15 – A human element combined with chatbot is what works best
02:21 – How you type within the chat can be a very meticulous process
02:26 – Neil shares his experience outsourcing this to the Philippines
02:37 – Have someone who can nurture the chatbot interaction
02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding
03:38 – At the moment, bots are still imperfect and will fail at times
03:51 – Eric reads a sample chatbot message04:14 – Chatbots are not gaining traction
04:27 – Use the ones that are a bit aggressive, like Intercom and Drip04:46 – Neil shares why having a more aggressive bot is better
05:21 – It is still your job to convert people
05:29 – Use chatbot to your advantage
05:34 – That’s it for today’s episode!
3 Key Points: Chatbot can offer a very basic level of support which can work to your advantage.
Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly.
Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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How to Analyze Your Competition in Less Than 10 Minutes | Ep. #245
2 april 2017 · 9 min
In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes Lees meer00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks
00:54 – Go to the webpage to see the content
00:57 – Look at the pages that rank on Google using the key terms
01:07 – Then, go to your site to create content with more keywords01:23 – Use Adbeat for advertising
01:29 – SpyFu is good for keyword research
01:33 – Built With helps you know the technology your competitors are using
02:07 – Use WhatRunsWhere to show the graphics and display of your competitors
02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them
02:44 – Check their lead share posts to see the content that people like and don’t like
03:00 – Eric likes Ahrefs as it is similar to SEMRush 03:21 – Go to the top pages section in Ahrefs
03:36 – Ahref’s gap analysis tool
03:58 – Ahref’s keyword difficulty tool04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out
04:29 – Eric uses Screaming Frog to crawl a website
05:00 – Check SimilarWeb, too
05:10 – That’s it for today’s episode!
3 Key Points: Utilize the online tools that are already available and ready your pockets for the paid ones.
Knowing what your competitor is up helps you to stay at the top of your game.
Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244
1 april 2017 · 7 min
In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them.
Time Stamped Show Notes: 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost? Lees meer00:34 – Omniture and Google 360 are analytics tools 00:44 – Omniture is from Adobe and 360 is from Google
00:53 – Eric has used Omniture in the past and his friend used the premium service 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it
01:52 – You can do a lot with Google Analytics without the paid version
02:43 – Neil has used the paid version and there’s really no difference
03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead
03:15 – Omniture is almost the same as Google Analytics
03:55 – Don’t use either of them and you’ll save money!
04:01 – That’s it for today’s episode!
3 Key Points: Try the tool, first, before purchasing its premium version.
Opt for the more efficient, but less pricey tools if you can.
Beware—not all paid versions are better versions.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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Connect with us:
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How to Win More Business as a Freelance Digital Marketer | Ep. #243
31 maart 2017 · 13 min
In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer Lees meer00:38 – Build your audience 00:56 – Figure out where your audience hangs out and deliver content consistently
01:31 – Go to CrunchBase and check the people who have raised capital 01:38 – Email them on how they can improve their company
01:48 – It was Neil’s way to generate revenue02:09 – There are tons of sales tools now, that can help you reach out to people 02:14 – One is Outreach
02:30 – Yesware and Mixmax can help you personalize and schedule your content
02:56 – Google now detects personalized content and tags it as unique
03:03 – Personalized content is best for cold outreach03:29 – Help out your competition 03:37 – They can give you their low-end deals if they’re too overwhelmed
04:07 – Eric has referred deals04:19 – Use Adbeat to create PDF reports
05:40 – Reach out to people who have a lot of portfolio companies 05:48 – Go to an investor and show them what’s wrong with their portfolio companies
06:20 – Suggest more popular companies
06:43 – This leads to more and more people knowing about your services07:00 – Guest post on sites like Entrepreneur or Forbes 07:20 – Your post can generate traffic leading to a better rank on Google
07:46 – Relationship stocking 08:04 – The aim is to build a good relationship
08:20 – Create your event and connect with people
08:44 – Email Eric for his event in LA and he can add you to the list09:11 – That’s it for today’s episode!
3 Key Points: Deliver valuable content consistently to your audience.
The more people see you, the more they want to work with you.
Offering your services for free is a great strategy to bring in more clients that are willing to eventually pay you.
L… -
7 Ways to Make Money from Your First Blog | Ep. #242
30 maart 2017 · 10 min
In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been tested and proven by Eric and Neil.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Make Money from Your First Blog Lees meer00:33 – When you already have an audience, put up an affiliate offer
01:12 – Second, think about partner deals 01:22 – Neil shares an example of a deal he can make with Eric
01:40 – It is more “high end”02:02 – Third is advertising, but make sure the numbers work for you 03:01 – Podcasting advertising is a bit better
03:12 – Fourth is product reservices 03:19 – As your blog collects emails, you can pitch them some services or products
03:50 – Fifth, consulting can also drive money to your blog 03:58 – Eric uses Pat Flynn as an example
04:43 – Neil shares what he learned from doing his first vlog 04:50 – Try unique blog sponsorship
05:01 – Instead of receiving cash, you can get stuff for free05:19 – Lastly, create tools 05:30 – If you have an audience, make a tool tailored towards them
05:42 – Use SurveyMonkey to ask them for feedback regarding the tools they need
05:53 – Go to CodePen to hire someone who can create the tool for you
06:06 – You can charge recurring fees from the tools you put out there06:11 – That’s it for today’s episode!
3 Key Points: Consider your audience – know their needs and desires.
Sponsorship comes in all forms – not just cash.
Create a great partnership with other bloggers to grow your network and traffic.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listen… -
7 Keys to Becoming a Successful Blogger | Ep. #241
29 maart 2017 · 10 min
In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger Lees meer00:34 – Key #1: Consistency 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there?
01:05 – The key to success is consistency which maintains that high level of engagement01:21 – Key #2: Stay ahead of the curve 01:42 – Don’t just match your competition — outshine the competition
02:07 – “Go above and beyond to succeed”02:12 – Key #3: Promote your content 02:21 – Build relationships with your clientele
02:26 – Buzzsumo will help you find people creating similar content—work together
02:45 – Groove HQ has great insights into how you can promote your blog03:03 – Key #4: Do NOT rewrite your content over and over again 03:20 – What will happen is one will rank well while the others won’t
03:45 – Key #5: Repurpose your content 03:49 – Chalene Johnson starts with Facebook Live, then a Q&A, and then directs you to blog posts
04:31 – Aleyda Solis has a content re-usage workflow chart that tells you how to repurpose04:45 – Key #6: Don’t be afraid to be the first mover 05:00 – Eventually your topic will gain popularity and you will do well
05:10 – Even with greater authority as a writer, it’s still hard to overtake those who have put the content out there faster05:30 – Key #7: It is all about the process—How are you going to scale it out? 05:53 – Choose your processes as it is your vision
05:57 – Refer to Quick Sprout or Neil Patel to help you find your right workflow process
06:03 – Content Marketing Institute is a great resource to find the right process for you06:17 – That’s it for today’s episode!
3 Key Poi… -
How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240
28 maart 2017 · 10 min
In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies Lees meer00:34 – Eric shares the feedback they got from a previous episode about Twitter
00:55 – Neil’s assistant told him to be more engaged on Twitter
01:20 – Eric responded to the commenter on the episode
01:32 – Engage with your audience on Twitter 01:53 – Run Twitter ads if you think it will still work for you02:07 – Go live on Twitter using Periscope or the Twitter app
02:28 – You can use Twitter to showcase your success
02:32 – You can also share testimonials and ask your audience to do the same, too 02:28 – It’s personalized and creates engagement03:18 – Use Edgar combined with Buffer to schedule your Twitter posts
04:10 – Being controversial creates buzz with your audience
05:18 – Curate the people that you’re following
05:51 – Stay consistent 05:59 – Do it multiple times a day06:05 – That’s it for today’s episode!
3 Key Points: Having quality interaction on Twitter creates engagement and traffic.
Do NOT be afraid to walk the line - just try doing it.
Consistency is the key when it comes to keeping up the communication.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239
27 maart 2017 · 12 min
In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations.
Time Stamped Show Notes: 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses Lees meer00:50 – Drip is Eric’s email service provider 01:10 – Go to GrowthEverywhere.com/Drip to get their free plan
01:16 – Eric can’t live without Leadpages
01:47 – Hubstaff is Eric’s team time tracking tool
02:05 – Eric uses Slack with different integration tools
02:24 – Zapier has also been very helpful for Eric’s team
02:59 – Neil’s team uses Google Analytics and they use it daily
03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it
03:34 – Neil also uses Plus This within the Infusionsoft campaign
03:45 – Neil’s team also use Ahrefs on a daily basis
03:55 – Buzzsumo helps Neil’s team figure out topics they can write about
04:00 – Buffer is used for social media scheduling
04:32 – Eric’s team relies on Google Tag Manager05:15 – Edgar allows Eric’s team to schedule their social media posts
05:46 – Eric’s team uses AdEspresso and Ads Editor for their ads
06:05 – Eric and Neil both use EverWebinar06:12 – PicSnippets helps Neil with his email images
06:28 – Neil uses SEMrush a lot, too
06:41 – Neil shares how he tracks his ranking in other countries 07:23 – Google “how to search on Google UK” while in the USA07:35 – Adbeat is where you can check how well your competitors are doing with their ads
08:09 – That’s it for today’s episode!
3 Key Points: Leverage the tools that make things easier and more organized for your team.
Find which tools suit your needs well—you also don’t want to overcomplicate things.
Staying on top of your business is of the utmost importance—it’s worth it to invest time, energy, and resources into t…