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Is Bing Worth Your Attention? | Ep. #338
4 juli 2017 · 8 min
In Episode #338, Eric and Neil discuss if Bing is worth your attention. Tune in to learn why you should hop on Bing if you’re reaching an older demographic and the benefits and tools offered by Bing that will drive your ROI.
Time Stamped Show Notes: 00:27 – Today’s topic: Is Bing Worth Your Attention? Lees meer00:33 – Google search share is around 60% and Bing’s share growth is increasing faster
01:00 – Yahoo is at 12% which is next to Bing and the rest are just small share sites
01:12 – If you have things working out on Google, bring them to Bing
01:25 – Some of Eric’s clients that are using Google AdWords are on Bing as well
01:32 – Neil did tests with Bing and Bing has an older demographic 01:40 – If you’re targeting an older audience, Bing is a good channel for you02:05 – Bing has some great SEO tools 02:11 – Search for Bing SEO Tools
02:48 – Bing is old, it works and drives positive ROI
02:55 – The cost of PPC (price per click) is cheaper
03:06 – Bing and Google don’t want to share the same top results
03:38 – Marketing School is giving away a free 1-year annual subscription to Drip which is an email service provider 04:10 – Rate, review and subscribe to Marketing School to win
04:13 – Text MARKETINGSCHOOL to 33444 to prove your subscription04:30 – That’s it for today’s episode!
3 Key Points: Bing is similar to Google; therefore, what you have on Google will probably work on Bing as well.
Bing has SEO tools that make it easier for you to track your ranking on Bing.
Bing is cheaper, it works well, and drives positive ROI.
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How to Get Your Blog Readers to Come Back to Your Site | Ep. #337
3 juli 2017 · 8 min
In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being everywhere (on social media) results in your being top of mind!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Blog Readers to Come Back to Your Site Lees meer00:35 – Retarget your readers
00:49 – Use OneSignal which is a push notification software 01:03 – You can get a high click through rate and it’s very effective01:15 – Facebook Messenger bots and ads can turn your reader into a subscriber 01:21 – Chatfuel and ManyChat are bots for Messenger
01:38 – You can also build a sequence01:45 – Another strategy is to collect emails 02:00 – Every time you publish a blog post, broadcast to them and link them back to your website
02:05 – It is good for engagement and sales in the future02:14 – Create a great intro email
02:28 – Set up a workflow at Meet Edgar 02:34 – “You want to be everywhere”02:54 – Once you get someone to subscribe to one of your channels, have an exit pop up that will ask them to subscribe to one of your other channels
03:36 – Doing the cross-motion with your social media channels makes it easier for your readers to come back
03:53 – There’s a higher chance of your readers seeing your updates if they are tuned in to all your social media channels
04:07 – That’s it for today’s episode!
3 Key Points: Retargeting has always been a necessary action to take to make your readers circle back to your blog.
Leverage as many social media channels as you can and ensure your readers are aware of all of them—this way, they won’t skip a beat.
Be EVERYWHERE to be top of mind.
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7 Tools to Help You Promote Your Content | Ep. #336
2 juli 2017 · 9 min
In Episode #336, Eric and Neil discuss 7 tools to help you promote your content. Tune in to learn these standout, effective tools that can elevate your content promotion. You’ll also find out why contacting those who follow your competitors can help you boost your own content promotion.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You Promote Your Content Lees meer00:46 – First is to use Facebook ads which has the boost post button
01:20 – Second is to use BuzzSumo where you can type in different keywords that relate to your article 01:27 – Click view shares and you’ll see the people who tweeted them, then email those people to promote yours01:42 – Third is Meet Edgar which allows you to setup an automated queue of content in different channels
02:08 – Fourth is Ahrefs which will helps you find who’s linking your competitor’s content and you can message them to promote yours as well 02:29 – It doesn’t track traffic right away, but it will eventually02:25 – Fifth is IFTTT or If This Then That or Zapier that automates certain workflows
03:14 – Sixth is going after broken links and using a broken link checker 03:36 – See who’s linking to the broken links and that has similar content to yours—and email them04:11 – Last is Sniply which allows you to enhance every link that you share 04:50 – the link can be a link to a lead magnet
05:00 – Contact Eric and Neil for any tools you find valuable to the listeners of Marketing School
05:10 – That’s it for today’s episode!
3 Key Points: Go directly to those people who share your competitor’s links; it may take time, but it works.
Create a smooth workflow so you can maximize content promotion with your team.
Different channels are now updating to cater to content promotion and this makes it easier to cross-post.
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How to Rank Higher on YouTube | Ep. #335
1 juli 2017 · 9 min
In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights on YouTube and why a putting out a 20-minute video is better than a 2-minute one.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank Higher on YouTube Lees meer00:51 – YouTube tags help the algorithm figure out what the video is about
01:06 – You have different keywords and you need to know which keyword drives traffic
01:16 – Check out Keyword Tool, SEMrush and Google Search Console for keyword performance
01:36 – YouTube looks at your engagement 01:54 – Between a shorter video and longer one; the longer one will rank higher because YouTube tracks the length of time viewers stay engaged with the video
02:18 – The longer people stay on YouTube, the more engaged they are and the more money YouTube makes from their ads02:53 – If you want to build your watch time, think about building a playlist 03:03 – Playlists can get people to watch over time
03:31 – VIQ and TubeBuddy can help with the tags people are using on their videos and other statistics 03:56 – TubeBuddy’s tag explore can help you find recommended tags
04:10 – To do well, upload videos consistently and share them to other channels to increase engagement
04:27 – It takes time to see results on YouTube
04:44 – Neil sees improvements on his YouTube videos after promoting them everywhere
04:52 – Eric’s Growth Everywhere YouTube channel is growing on its own
05:06 – Eric learned that once you get 10K subscribers, you’ll start to grow fast
05:30 – There’s an inflection point
05:50 – That’s it for today’s episode!
3 Key Points: The longer your videos are, the greater your chance at a longer engagement time which will inevitably boost your ranking.
Upload videos consistently and in large quantities if possible.
From YouTube, promote your videos on as many channels as you can to establish your following and increase your engagement.
Leave some feedback:
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How to Be Top Of Mind | Ep. #334
30 juni 2017 · 8 min
In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out there. They give you all their strategies that will increase your following and resulting views so that you, too, can be top of mind in your industry!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Be Top Of Mind Lees meer00:35 – Eric’s friends, John Hall of Influence & Co, just released a book called Top of Mind
00:45 – The content that Neil is creating is putting him at the top of mind
01:00 – In marketing, Neil believes in the rule of 7 01:05 – It’s hard to be the best at everything but doing something that is good enough and with quantity, it is much more effective01:27 – Everyone has a different playbook
01:29 – Neil’s friend, Brian Dean from Backlinko, creates blog posts that he doesn’t write as frequently as Neil 01:36 – Brian’s blog posts gets more views but Neil beats him in quantity, resulting in Neil having more views
01:54 – Neil has daily videos and Brian has his once a month or once a week
02:02 – Brian’s videos have higher quality than Neil’s but Neil has more videos, so he will eventually get more traffic
02:12 – It makes Neil top of mind for viewers and an industry leader02:22 – If you don’t have a big team, but want to be top of mind, do what Brian is doing
02:47 – Moz’s blog spot and content is much better than HubSpot's, but HubSpot gets more traffic from Google because of their volume
03:07 – Eric and Neil are getting messages from people who have seen them in different channels, making them top of mind
04:15 – To be top of mind, you have to do things consistently, longer, and with quantity
04:51 – “Go try and be top of mind”
04:55 – That’s it for today’s episode!
3 Key Points: It’s better to create something good enough and in large quantities, rather than just 1 perfect piece of content.
To be top of mind, do things in consistently, over a longer time and in large quantities.
Leverage on differ… -
How to Create a Target Prospect List | Ep. #333
29 juni 2017 · 9 min
In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple prospect list. You’ll also see how a more targeted list creates a greater chance of conversion and stronger customer retention rate.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Target Prospect List Lees meer00:57 – Find That Email helps you find email addresses 01:10 – Eric uses this for their prospect list for SEO purposes
01:20 – If you’re in the B2B space, you can generate inbound leads through SEO and content marketing, but the leads aren’t always targeted
01:46 – If you have a target prospect list, your marketing team can go after them and hit all the relevant leads
02:05 – To get relevant leads, look at your competitor’s customers 02:10 – You can go to Upwork and hire someone to check who’s using your competitor’s product and create a list for you
02:36 – Once you have the list, marketing should send them the emails02:45 – Create ad campaigns on LinkedIn targeting specific companies or people
02:52 – Uploading an email list and doing targeted ads on Facebook is also an option
03:00 – Having a targeted list lowers the cost of your ad expenses because with just 1 closed deal, your ROI is high
03:23 – It takes time to get into the mind of the consumers and you have to show them your product consistently before they convert
03:47 – JustReachOut is good for finding the right journalist that you’re looking for
04:36 – Datanyze will show you everyone who’s using your competition’s product
04:50 – You can enrich the leads who opt-in on your email and reach out to them based on the technology they’re using on the website
05:15 – That’s it for today’s episode!
3 Key Points: The chances of closing a deal is higher with a target prospect list.
Customer conversion takes time—you have to be consistently on the top of people’s minds.
Reach out to your target prospect list on every platform or channel.
Leave some f… -
Should You Document or Create Content? | Ep. #332
28 juni 2017 · 8 min
In Episode #332, Eric and Neil discuss if you should document or create content. Tune in to learn the difference between documenting and creating a content and why your personality and lifestyle are key factors for deciding what’s best for you.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Document or Create Content? Lees meer00:38 – Instead of thinking about your new content, why not just document what you’re doing 00:47 – Logic is, when you document what you’re doing, people can pick up lessons from that
01:00 – Gary V and Casey Neistat are always vlogging and there is still so much information you can gain from them 01:12 – Gary V usually just walks around in his office and shows his daily life
01:31 – It will also depend on your personality type
01:49 – Neil describes himself as a creator, so he creates videos with new information
02:15 – Focus on what works for you
02:49 – Eric can do both, but he prefers to create videos and plan ahead of time
03:15 – Having a process is important
03:32 – Eric is currently creating a reality series where they go into people’s offices
03:55 – Eric is experimenting
04:00 – Don’t force yourself into something that you’re not naturally good at
04:08 – That’s it for today’s episode!
3 Key Points: When you document your daily routine, it’s amazing what people can learn from watching you.
Do what works best for you and what you’re comfortable doing.
You can always experiment with both documenting what you do and creating content to see what fits you and your lifestyle.
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How to Find Influencers on Instagram | Ep. #331
27 juni 2017 · 8 min
In Episode #331, Eric and Neil discuss how to find influencers on Instagram. Tune in to learn how you can find influencers that are popular in your industry. Eric and Neil discuss the easiest and fastest way to get going with an influencer and why they think Instagram is gold.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Find Influencers on Instagram Lees meer00:38 – There are companies who provide influencers but they’re expensive
00:45 – There are also some direct influencers, but it’s difficult to negotiate with them
00:56 – Neil suggests trying to get to know one influencer first 01:04 – You can then go to different influencers’ parties
01:12 – Offer that influencer a “part-time job” then he will also ask his influencer friends
01:29 – It saves money and is quite easier than going through a third party01:50 – The same tactic works for most social media channels
02:06 – The influencers reply faster and work quicker
02:28 – Eric has invested in an influencer marketing/AdWords platform
02:38 – There’s gold on Instagram
03:02 – You can leverage the search function on Instagram
03:14 – Find the top posts and top pages and reach out to those people
03:56 – Dig deeper on Instagram
04:18 – Gary V’s video regarding Instagram
04:43 – Go to targeted influencers in your space
04:50 – That’s it for today’s episode!
3 Key Points: Find an influencer, offer him or her a “part-time job” and they will reach out to other influencers.
Instagram is a fantastic place to look for influencers—leverage it for your marketing.
Make sure your influencer is huge in your space or it’ll be a waste and will not convert.
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When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330
26 juni 2017 · 9 min
In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s worth deleting, and the benefit of consolidating similar articles of content.
Time Stamped Show Notes: 00:27 – Today’s topic: When You Should Be Upgrading, Consolidating or Deleting Your Content Lees meer00:43 – Neil doesn’t delete that much content 00:45 – Neil did this with Crazy Egg’s content that was over one year old and had less than a hundred visitors
00:59 – Neil didn’t really delete the content, he just unpublished the articles on WordPress
01:09 – The traffic didn’t go up or down 01:21 – Over time, content will get more traffic or less traffic
01:41 – If the content continues to go up, there’s no modification needed
01:44 – When the content goes down, they modify it from the metrics in Google Analytics02:17 – Neil just updates his content
02:30 – Eric sees a 30% increase in updated content
02:37 – Eric will only delete content that is completely irrelevant or outdated
02:58 – Check out an episode from Pat Flynn’s podcast
03:34 – Eric consolidates content that are almost the same and that are competing in rank
03:48 – Hub and Spoke marketing
04:09 – Neil is getting 30-60% when he updates his content
04:40 – Update the posts that are generating traffic already
04:49 – Neil sorts their content through Google Search Console by the most popular and updates them
04:58 – Wikipedia’s content is always updated
05:17 – That’s it for today’s episode!
3 Key Points: Updating content that is already getting traffic can further increase your traffic.
Consolidate the content that is very similar—this is the best thing to do so that they don’t compete for rank which using the same keywords.
You don’t have to delete content; they may be of use someday.
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What Are Alexa Skills (and How to Leverage This)? | Ep. #329
25 juni 2017 · 9 min
In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and how Alexa Skills can help your customers access your product or podcast with ease.
Time Stamped Show Notes: 00:27 – Today’s topic: What Are Alexa Skills (and How to Leverage This)? Lees meer00:46 – You can teach Alexa new skills and reach different types of customers
01:01 – You can ask Alexa to play specific podcasts for you
01:29 – “It makes your life really convenient”
01:35 – Alexa automates your whole life
02:28 – If you have an Echo, you can listen to Marketing School by adding the skill02:46 – From Alexa skill, Marketing school has had 136 new customers, 309 new plays and 6 plays per hour
03:24 – Don’t expect amazing results from the Alexa yet, but it should work out well
03:40 – If you’re in the consumer space, you should be leveraging Alexa but it’s not as important for B2B
03:55 – When someone listens to something over and over, it will be on the top of their head
04:22 – Listening to podcasts is powerful
04:57 – Just search for Alexa Skills Kit05:05 – That’s it for today’s episode!
3 Key Points: Alexa automates your whole life.
Consumers can easily consume your product or podcasts through Alexa Skill.
Alexa Skills can track the new customers’ behavior right on the platform.
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What Are Gmail Ads (and How to Leverage Them)? | Ep. #328
24 juni 2017 · 8 min
In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C.
Time Stamped Show Notes: 00:27 – Today’s topic: What Are Gmail Ads (and How to Leverage Them)? Lees meer00:44 – Gmail ads are what you can see on your promotions tab when you open up your emails
01:04 – There are also some ads above your email inbox and when you click on your Gmail
01:15 – You can target specific keywords and be creative with Gmail ads
01:27 – Neil has been using Gmail ads for awhile 01:33 – For Neil, Gmail ads don’t convert as much as direct AdWords01:42 – Conversions with Google search list is much higher for Neil
01:46 – Gmail is much cheaper though
02:02 – Eric uses Pepsi and Coca Cola as a sample to target specific keywords in Gmail ads
02:30 – You can target specific people with Gmail ads, too
02:45 – From Eric’s observations, Gmail ads convert more for people who are 40 years old and up
03:02 – Neil finds Gmail ads working well for B2B rather than B2C
03:50 – You can test it first
04:00 – Neil has a blog about Gmail ads and Eric has one on Single Grain04:10 – That’s it for today’s episode!
3 Key Points: Targeting specific keywords can be done through Gmail Ads.
Gmail ads are still a good option for marketing, especially if you’re looking for a budget-wise channel.
Test every campaign that you do and track your conversion rate to see if it’s worth it.
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7 Things to Consider Before Investing in Facebook Ads | Ep. #327
23 juni 2017 · 9 min
In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads and the checklist you should keep before putting your money down.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Things to Consider Before Investing in Facebook Ads Lees meer00:35 – First is to know your audience 00:48 – You should know your target before spending money
01:10 – Second is to make sure you know what you’re promoting and that it is proven 01:24 – It is important to test what you’re promoting and its conversion in other channels
01:48 – Optimize your funnel and conversion rates in other channels before going into Facebook01:53 – Third is to have goals set up 02:10 – Figure out your key indicators
02:20 – “What gets measured gets managed”02:23 – Fourth is to have a testing budget 02:45 – You need to do the testing in chunks or increments
02:57 – Fifth is to know the different formats when you’re starting out 03:15 – Settle on one format first
03:26 – Sixth is how you’re going to get your creative work done 03:50 – Think about how you’re going to make your ad images on a consistent basis
04:04 – Keep rotating your creatives
04:15 – Eric uses Design Pickle for their visuals04:30 – Last is to make you’re split testing and your results are statistically significant
05:00 – Eric uses AdEspresso to manage ads
05:13 – That’s it for today’s episode!
3 Key Points: Knowing your audience helps you target them well—making your spending worth it.
Track your funnel and conversion rate from other channels before trying it in Facebook ads.
Facebook ads work well if you know how do it the right way.
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How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326
22 juni 2017 · 9 min
In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and why you have to dump your generic tags in Facebook ads.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Facebook Audience Insights to Create Highly Targeted Ads Lees meer00:41 – Go to your Facebook Ads Manager and look at your Audience Insights tab 01:06 – You can target specific people using the tab
01:37 – It will help you make better ads01:48 – You’re wasting money if your ads are not targeted
01:56 – Focus on your ROI by creating a targeted niche segment
02:12 – Generic tags do not work
02:23 – You need to be specific with Facebook Ads
02:40 – You have to target people’s interests
03:08 – Eric pulled out his Audience Insights for his Growth Everywhere podcast and he can see that 68% of his audience are men and 32% are women
03:22 – It also shows different lifestyles, relationship statuses and levels of educational attainment
04:00 – Neil advises to be careful to not overanalyze the data
04:25 – Neil tested on Facebook that women convert more on ads than men
04:41 – Just don’t look at the data and make assumptions off of it
04:50 – Eric looks at Pages Like which is helpful, too
05:12 – There’s also a purchases section which shows your audience’s purchase behavior
05:40 – That’s it for today’s episode!
3 Key Points: Audience Insights allows you to create a more targeted ad so you’re not letting your money go down the drain.
Don’t over analyze the data you get and rely on what you see—do your research account for the results from your other tests.
There are a lot of Facebook ad features that need to be leveraged; you can get your ROI back in no time.
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Why You Ought to Leverage Call Tracking | Ep. #325
21 juni 2017 · 7 min
In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and how tracking your phone calls enables you to see which campaigns are working and which ones are not.
Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Leverage Call Tracking Lees meer00:34 – Call tracking is tracking which traffic source is generating the phone calls you receive
01:04 – Getting someone on phone is better that just filling out a lead form
01:24 – Neil uses CallFire for call tracking
01:38 – Eric uses CallRail where you can also set different numbers for different campaigns 01:57 – It is important to know who is coming in so you can optimize it
02:20 – You can be in control of the phone calls that are coming in02:43 – Search for Google AdWords call tracking to find other informative resources when you’re just starting
02:57 – Call tracking is affordable and it works
03:05 – That’s it for today’s episode!
3 Key Points: You have a greater chance of getting a hold of your customers when you’re able to get them on the phone rather than having them fill out a lead form.
Call tracking allows you to track which campaigns and keywords are working for you.
Try call tracking because it’s affordable and it works.
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Why You Should Host Marketing Meetups | Ep. #324
20 juni 2017 · 8 min
In Episode #324, Eric and Neil discuss why you should host marketing meetups. Tune in to learn how you can benefit by either attending or hosting meetups consistently and why the focus should be one what you can learn from a meetup—not how many deals you can make.
Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Host Marketing Meetups Lees meer00:37 – Neil has never hosted a marketing meetup but has been to Eric’s
00:42 – Marketing meetups are an awesome place to learn from others
00:53 – You can grow your network through meetups
01:03 – You can accelerate your learning in meetups
01:17 – Eric tries to keep the meetups he organizes small and intimate
01:25 – Having just around 25 people makes connections easier and stronger
01:57 – A meetup doesn’t always have to be an entrepreneurial meetup
02:04 – Meetups are good for recruiting
02:27 – “It’s about being top of the line”
02:59 – Figure out how you can take your online stuff offline
03:08 – The best use of a meetup is to learn MORE
03:36 – Don’t have too many expectations, meeting one new person is enough
04:30 – Meeting people consistently will compound eventually
04:33 – That’s it for today’s episode!
3 Key Points: Meetups are great way to increase your network and learn more.
Don’t go on a meetup thinking that you will go home with so many new deals, just enjoy the day.
When organizing a meetup, try to keep it small and intimate so it’s easier to make those connections.
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How to Create Professional YouTube Ads for Under $100 | Ep. #323
19 juni 2017 · 8 min
In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more cost-effective, but professional YouTube video ads and why Tai Lopez is being followed and copied by almost everyone.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Professional YouTube Ads for Under $100 Lees meer00:35 – Animoto allows you to weave different images together and create a simple video 00:50 – It looks professional and they have a free trial
01:05 – There are people on Fiverr who make videos for YouTube
01:13 – Using PowerPoint Presentations and recording your screen using a screen recorder gives you a video that you can upload on YouTube
01:31 – The ads that work best are the ones with better scripts and messages
01:43 – Tai Lopez creates ads from his phone 02:01 – It is more realistic and you have to go against the grain
02:15 – It can be more relatable and convert better02:41 – It’s not about the video quality, but about the SCRIPT
03:18 – There are a lot of video marketers now who uses Tai Lopez’ strategy in recording videos
04:14 – Veeroll allows you to generate video ads quickly
04:42 – Focus on the script that for your video ad
04:53 – That’s it for today’s episode!
3 Key Points: You can create videos using a screen recorder or PowerPoint that can easily be uploaded on YouTube.
If you can afford it, you can hire people to make videos for you.
It’s not about the video quality, but the quality of your message that determines the success of your YouTube video.
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How Do You Know If Your SEO Efforts Are Paying Off? | Ep. #322
18 juni 2017 · 7 min
In Episode #322, Eric and Neil discuss how you will know if your SEO efforts are paying off. Tune in to learn the tools that you can use to track your ranking and why it pays to be patient with SEO.
Time Stamped Show Notes: 00:27 – Today’s topic: How Do You Know If Your SEO Efforts Are Paying Off? Lees meer00:39 – Eric uses a rank tracker called Authority Labs 00:49 – It has a section for organic traffic called “Now Provide”
01:10 – You want to know if your keyword traffic is increasing or decreasing01:33 – Google Search Console will show you how many impressions your listings are getting 01:49 – Impressions are the number of people seeing your listings, but are not clicking on them
02:06 – Your impression time should go up eventually02:45 – You have to stay patient with SEO
03:29 – Google Analytics is also an option for you to use
03:45 – That’s it for today’s episode!
3 Key Points: SEO takes time to see the results; be patient and you will see the outcomes.
Tracking your keyword effectiveness and traffic will inform you on which words work and which need tweaking.
Before your click rate goes up, your impressions should go up first.
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What Is Google My Business (and How You Can Leverage It)? | Ep. #321
17 juni 2017 · 8 min
In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST your sales and search ranking.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is Google My Business (and How You Can Leverage It)? Lees meer00:34 – Google My Business allows to create a free business listing on Google
00:41 – You can claim your business and verify it
00:57 – Neil claimed his address and verified himself through Google My Business
01:30 – The thing with Google My Business is that you can have multiple spots if you have multiple locations
01:55 – You need to get the reviews going, too
02:09 – You need to be descriptive and explain what you do
02:30 – There are annual guides and you’ll turn up better on Google searches
02:43 – Your SEO and links still matter
02:56 – Locksmith just claimed a bunch of listings and their sales went up
03:32 – Eric has claimed a few listings for himself
04:00 – Just don’t abuse it
04:09 – You can also check your listings at Google Analytics04:25 – That’s it for today’s episode!
3 Key Points: Claiming your listing on Google gets you better chances for turning up on searches.
At the end of the day, good reviews, SEO and links still matter to the customers.
Don’t abuse the system, because Google can get you suspended.
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Should You Send Gifts to Your Customers? | Ep. #320
16 juni 2017 · 9 min
In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of being generous, and the importance of showing appreciation to your clients!
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Send Gifts to Your Customers? Lees meer00:34 – Neil is a big believer of sending gifts regardless of whether it is a high-paying or not
00:42 – It creates a ton of loyalty
00:48 – You can give your high-paying customer something more personalized 01:10 – Add a personal note to the gift01:30 – For lower-paying customers, you can send them “Thank You” postcards
01:58 – For sending postcards, you can use Letter Friend02:18 – Gemnote sends premium gifts to companies
02:26 – Giftology is a book that is packaged in a leather bag
03:12 – The lifetime value of customers in the consulting world is high
03:19 – Eric wants to give memorable gifts 03:26 – The most memorable gift Eric has received from a company is a battery pack from The RD Summit Brazilian Conference04:04 – Eric has started looking at some of the best headphones and has sent them to their clients
04:24 – You’re creating goodwill and they will remember you
04:43 – Whatever you send, make sure it ties back to what you’re doing
05:27 – Do your research and look for what is relevant to your client and your business
05:40 – People like to do business at the end of the day so you have to know your client
05:48 – That’s it for today’s episode!
3 Key Points: Regardless of the amount a client is paying you, you should send them all a token gift of appreciation.
Giving gifts to your clients creates loyalty.
Whatever you send, make sure it is relevant to your business and to your client, so DO your research.
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What Are Ringless Voicemails (and How You Can Leverage Them)? | Ep. #319
15 juni 2017 · 9 min
In Episode #319, Eric and Neil discuss what ringless voicemails are and how you can leverage them. Tune in to learn the benefits of sending personalized ringless voicemails to your customers and how it can help you get a higher open rate.
Time Stamped Show Notes: 00:27 – Today’s topic: What Are Ringless Voicemails (and How You Can Leverage Them)? Lees meer00:40 – Ringless voicemail is dropping a voicemail into someone’s phone without their phone ringing
00:50 – Eric and Neil don’t pick up much of their phone calls
01:23 – You can use ringless voicemail when someone opts into your email list 01:34 – You drop the voicemail after the opt-in
01:56 – It is more personalized and the open rate is higher02:11 – Eric has used Stratics Network and Slybroadcast for ringless voicemail
02:50 – A possible problem is when your voicemail sounds like an automated recording 03:23 – People will know if they’re automated, so they won’t respond and may just ignore them
03:33 – Personalized messages are more likely to work04:16 – In marketing, the moment it feels too pitchy or inauthentic, it’s not going to work
04:48 – Adobe has recently launched a product that can mimic voices, so you can try that
05:04 – Make the voicemail personally tailored to your customers
05:33 – That’s it for today’s episode!
3 Key Points: Ringless voicemails are a great way to make a connection with your customers.
In marketing, people tend to ignore pitchy and automated recordings; so don’t use them.
Make your voicemails personally tailored to your customers.
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What Is SMS Marketing (and How You Can Leverage It)? | Ep. #318
14 juni 2017 · 10 min
In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is SMS Marketing (and How You Can Leverage It) Lees meer00:42 – SMS stands for Short Method Service
01:07 – If someone opts in to your email list and you’re able to get his number, send them a message 01:12 – Open rates for text messages are higher01:47 – Neil uses SMS for reminders with their marketing campaigns 02:15 – Neil sends SMS reminders for his webinars
02:56 – Events should have people asking for attendees’ phone numbers03:38 – When you’re closing a deal, send them a SMS and give them a little value
04:11 – When you have leads coming to your site or from WordPress, the details can push them through Zapier then Twilio 04:40 – You can do immediate action depending on the lead’s budget05:24 – Call Loop can help you send SMS back and forth
06:03 – Tatango is what Neil uses, too
06:18 – Don’t be spammy in sending SMS; be respectful!
06:51 – That’s it for today’s episode!
3 Key Points: SMS can be sent out as a reminder for your customers for marketing campaigns or webinars.
Be responsible and respectful in your SMS campaigns—do NOT be spammy.
Leverage SMS marketing and provide value for your customers to increase those open rates.
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Are Chatbots Really Worth It? | Ep. #308
13 juni 2017 · 9 min
In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitability of the tool is very much debatable. Eric and Neil discuss the tests that they’ve run and lay out the benefits as well as the weaknesses they’ve encountered. At the end of the day, the incredible open and click through rates from using chatbots is something that CANNOT be ignored.
Time Stamped Show Notes: 00:30 – Today’s topic: Are Chatbots Really Worth It? Lees meer00:41 – Eric was moderating a panel with a guy from Hubspot and Wordstream 00:53 – Eric’s open rates was about 80%, his friend was at 94%
01:07 – A broadcast through email can get you 20-30% open rate, with 5% click rate
01:14 – With chatbots 80-94%, at 50% click rates01:40 – Neil says it’s about opportunity costs
02:21 – Neil was doing a test the other day and found that the opt-in rate was still quite low 02:38 – Open rates are great, but opt-in rate needs to be increased somehow—this may get better in a few months02:56 – Send your bot to ManyChat or Chatfuel and you’ll have a URL to drive traffic to
03:12 – Eric runs a page post engagement ad where people leave a comment if they’re interested and he then gets their email 03:33 – You can get a subscriber for a couple cents
03:48 – You can also get people to click on a link that brings people to your landing page and then they can message you directly
03:54 – Manychat will help you make widgets and landing pages04:16 – Eric ran a small test, received 300 subscribers and paid about 50 cents per subscriber
04:34 – Neil: The question is can you make them profitable? 04:47 – Eric shares a story about a guy who directed his traffic to his chatbots as opposed to closing them in a webinar—he was able to make $400K in sales that way
05:13 – Your mileage may vary in regards to sales from using chatbots, but it’s worth testing05:21 – Neil says chatbots are still its early days and to not expect that these open and…
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7 Things to Consider Before You Start Accepting Guest Blogs | Ep. #317
12 juni 2017 · 8 min
In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluate your potential guest bloggers so that your website maintains its quality and consistency.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Things to Consider Before You Start Accepting Guest Blogs Lees meer00:35 – First is to make sure that you’re ready to deal with spam 00:41 – There are people who will try to sell links on your website, which will get you penalized by Google
00:48 – Be sure that whatever you’re accepting, people aren’t shoving in irrelevant links01:00 – Second is to ask for 3 links to their most impressive articles 01:11 – It will give you a quick idea of their writing style
01:24 – You still want to add value01:42 – Make sure that the people are authoritative 01:49 – Authoritative people won’t pass junk
02:05 – Make sure the content quality stays high02:10 – Fourth is to ask why they want to do it
02:40 – Fifth is when accepting guest posts, make sure you’re still building a community 03:05 – Make rules for these people so there will still be growth03:40 – Sixth is to ask for a couple of potential article titles and what will be a good fit for the website 03:58 – It can be an evaluation point
04:24 – Seventh is you want to keep new and fresh content; run their content on Copyscape to check its authenticity
04:55 – That’s it for today’s episode!
3 Key Points: Watch out for guest blogs who will try to sell links on your website.
Ask questions that will help you evaluate the guest blogger’s motive and relevancy for your website.
Make sure you’re building a community within your guest blogs and make them adhere to your rules for consistency.
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7 Tools to Help You Promote Evergreen Content | Ep. #316
11 juni 2017 · 8 min
In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your evergreen content to achieve that better ranking in Google and promote your best stuff!
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You Promote Evergreen Content Lees meer00:34 – First, Meet Edgar allows you to schedule posts on different social media sites 00:49 – Clean it up for things that are no longer relevant or for concepts that no longer apply
01:01 – Second is Ahrefs 01:03 – Type in the competitor URL that has similar posts, see who are linking out to your competitor and reach out to them
01:12 – It’s easy to do and provides great results, but is time intensive01:35 – BuzzSumo can help you find posts and links that have a lot of social shares 01:55 – Build out a prospect list and reach out to people who shared them
02:12 – Fourth is Google Search Console 02:23 – For the posts that are gaining much traffic, look at the keywords that are driving you traffic, download the CSV file, take those keywords and innovate them within your content
02:45 – Repurpose your evergreen content 02:58 – Repurposing is similar to promoting it
03:29 – Your evergreen content can rank in Google 03:31 – if you’re going to make your title tags more appealing, you’re going to get more clicks and your search ranking will rise
03:46 – A headline generator tool will give you ideas to update your title tags04:18 – If you have very good evergreen content, put it into paid advertising
05:00 – That’s it for today’s episode!
3 Key Points: Repurposing your evergreen content will help you to continually maximize its value.
Reach out to people who share your competitor’s post; perhaps they can help you to gain more traffic as well.
A great title tag can make your posts appealing which will attract more clicks and improve your overall search ranking.
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7 Fundamentals that Every Content Promotion Plan Should Include | Ep. #315
10 juni 2017 · 8 min
In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date!
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Fundamentals That Every Content Promotion Plan Should Include Lees meer00:36 – First is to have a checklist where you document everything you need as well as your standard operating procedure
01:04 – Second is to create a list of people you are going to hit up in your space 01:08 – Every promotion has an outreach
01:13 – You want to keep a list so you will know who responded and promoted
01:17 – You want to hit up the same exact person 5x a week
01:29 – You could also determine who to hit up for a specific type of post
01:33 – You don’t want to burn the relationship01:40 – Have an inventory of the tools that you have 01:42 – Use LastPass to organize everything
01:58 – Eric uses Meet Edgar and Buffer for promotion02:13 – Fourth is to test out timing 02:20 – Depending on your industry, there are times that are best to post
02:28 – Stick with that time and be consistent02:44 – Fifth is to use paid advertising 03:04 – Look at your top performing content and check the ones that are getting the most shares and likes
03:12 – The top performing ones are your unicorns and you want to push them
03:14 – Larry Kim from WordStream and Dennis Yu from BlitzMetrics talk about this further03:33 – Sixth is having your unicorns 03:41 – Every 6 months, check all the content that has done well, re-share and update them
03:57 – Update your old content or the traffic will decline04:06 – Last is to measure results 04:15 – If you’re not measuring and managing results, you’re not being a good marketer
04:24 – That’s it for today’s episode!
3 Key Points: Set a goal and have a plan in place to reach that goal for your content promotion—this way you can track and measure your progress.
Keep your unicor… -
3 Simple Ways to Save Money on SEO Using PPC | Ep. #314
9 juni 2017 · 8 min
In Episode #314, Eric and Neil discuss 3 simple ways to save money on SEO using PPC. Tune in to learn the importance of knowing the right keywords to use in SEO so you won’t end up wasting money or time.
Time Stamped Show Notes: 00:27 – Today’s topic: 3 Simple Ways to Save Money on SEO Using PPC Lees meer00:38 – Everyone looks at pay-per-click as an expense but it’s not a bad expense
00:49 – From an SEO perspective, it takes a long time
01:00 – The first way to save money is to target the right keywords 01:05 – You can use Google Keyword Planner, UberSuggest or Keyword.io01:11 – “Volume isn’t everything if people don’t purchase from those keywords—no matter how many visitors you get, it’s useless”
01:19 – With PPC, you can test out words and phrases and when you see conversion, start targeting from organic search perspective
01:35 – If you want to scale, use AdWords Editor to move things faster
02:00 – If you have a brand keyword, a competitor can start to categorize you as the brand owner02:48 – Focus your SEO first on non-seasonal based terms 03:10 – It costs the same time and money with seasonal-based keywords
03:22 – Go to Google Trends, type the terms and make sure it’s not in the seasonality
03:38 – After the terms get consistent traffic all year round, then go for the seasonal terms04:03 – More consistent income is better than the income that goes up and down over a few months
04:15 – That’s it for today’s episode!
3 Key Points: PPC is an expense, but it is NOT a bad expense—test if it’s right for you.
While SEO can be cheaper, it takes time and testing to see which works best.
If you have a brand keyword, keep it, as a competitor will start to see you as the brand owner.
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How to Do SEO for Small Businesses with Less than $1000 a Month | Ep. #313
8 juni 2017 · 9 min
In Episode #313, Eric and Neil discuss how to do SEO for small businesses with less than $1000 a month. Tune in to learn how you can still do SEO effectively—even with a small budget—and why you shouldn’t believe everything that Google tells you.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Do SEO for Small Businesses With Less Than $1000 a Month Lees meer00:35 – You can’t focus on everything
00:40 – Try to have your site on WordPress so you can have Yoast and not worry too much about on-page SEO
00:48 – Neil sticks to content creation and building links around the content
00:55 – Neil uses Ahrefs 01:01 – Put in your competitor’s URL and click on the top pages that will show you the pages your competitor gets the most traffic
01:29 – Look at that page and try to create a better version on your website
01:38 – Find the people that are linked out to the page and reach out to them
02:00 – Reaching out works, but it’s a long-term play
02:08 – Keep it simple02:34 – “Don’t believe everything that Google says”
02:58 – When you only have $1000 a month, you can’t go really fast
03:10 – You can also use BuzzSumo which is similar to Ahrefs
03:26 – You can find a journalist who can write content at JustReachOut which is a PR tool
03:48 – For link outreach, you can use Pitchbox and MixMax04:03 – You have to make sure that you stay consistent with your SEO
04:22 – Consistency will give people the impression that you’re starting to build your flywheel
04:33 – Scripted allows you to buy content at scale
04:53 – Upwork and ProBlogger also have people you can hire to make content for you
05:16 – Scripted is like a marketplace
05:37 – That’s it for today’s episode!
3 Key Points: There are ways to work on your SEO while on a conservative budget.
SEO results takes time so you have to be patient.
Leverage free and affordable tools that you can use to make your SEO work successfully.
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How to Create an Experimental Culture in Your Marketing Department | Ep. #312
7 juni 2017 · 9 min
In Episode #312, Eric and Neil discuss how to create an experimental culture in your marketing department. Tune in to find out how Eric and Neil do experiments with their respective teams and how it boosted engagement and a sense of value and pride for team members to be a part of the experimentation.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Experimental Culture in Your Marketing Department Lees meer00:38 – Twitter was running .2 tests per week when they were still struggling 01:02 – After that, their usual growth skyrocketed
01:12 – Jeff Bezos of Amazon also brought tons of experiments that helped them boost quickly
01:17 – Driving experiments for the company or marketing department is really important
01:26 – Treat your experiment as a product
01:37 – Eric runs experiment meetings with his company, Single Grain 01:49 – Every week, someone is required to bring in new ideas02:33 – You can use Trello to write in your experiments
02:43 – There should be a well-thought idea and a plan as well as data to back up the plan
02:58 – Neil enforces the culture to everyone until they fully adapt to it
03:06 – Neil also believes that no opinions that are wrong or right 03:13 – Just because you are doing marketing longer, does NOT mean you have better ideas03:33 – It is a weekly process for Neil’s team 03:49 – Neil encourages testing and gives a pat on the back to who has the best idea
04:04 – Once you start with testing, people will love it 04:15 – The team will feel good that they’re making progress
04:34 – Eric tried to incentivize the person with the best idea, but now they’re having a monthly celebration
05:07 – One of the mistakes that Eric made with the experiment was that people were voting just by raising their hands—they shifted this to automated voting
05:43 – That’s it for today’s episode!
3 Key Points: Engage everyone on the team in regards to the experiments and make sure that ideas are well-thought and planned.
Your team will have a sense o… -
The Marketing Tasks Eric and Neil Do Every Day | Ep. #311
6 juni 2017 · 9 min
In Episode #311, Eric and Neil discuss the marketing tasks they do daily. Tune in to know what Eric and Neil do every day and how these habits contribute to their success.
Time Stamped Show Notes: 00:27 – Today’s topic: The Marketing Tasks Eric and Neil Do Every Day Lees meer00:36 – The big thing that Neil does is post on social media
00:49 – Neil also responds to comments from Social Web and Social Profiles
00:59 – Neil looks into Google Console to track posts that are declining in views and clicks 01:07 – He will then update those posts and content and they will go back to where they were01:27 – Eric is trying to work on the business more
01:44 – Eric is working on creating content
01:58 – Eric also checks his Google Console and track his posts’ ranking
02:33 – You do NOT have to do exactly what Eric and Neil are doing
02:35 – Eric also has a lot of one-on-one time with the team to see where he can help
02:48 – Eric checks the interns campaigns and coaches them if needed
03:09 – Neil reads marketing blogs and keeps himself updated on the industry trends 03:15 – Neil also responds to Quora’s questions03:54 – The biggest hack for Eric is listening to marketing podcasts daily 04:04 – Eric recommends listening to Growth Everywhere and Digital Marketing Podcast
04:21 – There’s so much consumption you can do but you need to produce, too
04:48 – Eric and Neil both try to continue to level up and build a flywheel that continues to go
05:12 – Build all the pieces, hire the right people, put in the right processes and start to build the flywheel
05:20 – That’s it for today’s episode!
3 Key Points: Keep yourself updated in the industry that you’re in.
Tracking your post’s analytics does not have to be done daily, but needs to be checked constantly to assess if you need to update.
Learning is useless without application.
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How to Rank in Google Image Search | Ep. #310
5 juni 2017 · 7 min
In Episode #310, Eric and Neil discuss how to rank in Google image search. Tune in to learn how Google can recognize your images more easily and how to adjust for Google’s limitations to BOOST your ranking.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank in Google Image Search Lees meer00:40 – If you are in consumer-based industry, you can generate a lot of traction from Google image search
01:00 – Image filing should be restricted to what you’re trying to rank for 01:06 – If it’s a car, use all tags to describe to Google what your image is about
01:57 – You can also use a long description which is similar to all tags, but longer02:31 – If you’re always ranked over time, make sure you’re surrounded with text as Google uses text to figure out what the image is about
02:40 – In the next couple of years, Google’s AI might be able to identify which is which
03:06 – That’s it for today’s episode!
3 Key Points: How well you rank on Google image searches will depend on the industry.
Google will know what your image is about if you describe it well in text.
Google’s AI will probably improve in the future and won’t require as much text to recognize an image.
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How to Get Tons of Views on Your LinkedIn Updates | Ep. #309
4 juni 2017 · 8 min
In Episode #309, Eric and Neil discuss how to get tons of views on your LinkedIn updates. Tune in to know the number of views Eric and Neil received on their first LinkedIn update and why you should leverage LinkedIn NOW.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Tons of Views on Your LinkedIn Updates Lees meer00:38 – You can now write longer-form LinkedIn content now
00:55 – Eric has around 6K connections in LinkedIn and when he wrote about longer-form LinkedIn updates, he got a thousand views in just 10 minutes 01:10 – There were also 2nd degree views in LinkedIn01:23 – A simple text update can get you tons of views
01:34 – Neil has also tested LinkedIn updates 01:44 – He got 232K views, 280 likes and 151 comments on his first update01:57 – Neil learned that the more generic your update, the better off you are
02:28 – It comes down to how many views your content is getting by the right type of people that can potentially generate income—so be specific
02:48 – One guy reached out to Eric when he posted an update asking Eric if he can work for him 03:04 – There are also paid advertising managers who approached Eric
03:11 – One from Dropbox has reach out to Eric as well03:33 – There’s a lot of potential with LinkedIn updates
03:54 – Go use LinkedIn now while only a few people are into it and leverage it
04:04 – AdWords is not restricting LinkedIn yet, so now is a good time to use it
04:14 – That’s it for today’s episode!
3 Key Points: Take advantage of LinkedIn while it is not as saturated as other platforms.
Posting specific LinkedIn updates can target the RIGHT people who are possible sale leads.
LinkedIn updates can also help you connect with people who can become a part of your network.
Leave some feedback:
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Where Can You Hire Great Developers?| Ep. #307
3 juni 2017 · 9 min
In Episode #307, Eric and Neil discuss where you can hire great developers. Tune in to learn how you can find great developers at a much cheaper rate WITHOUT compromising on value and efficiency.
Time Stamped Show Notes: 00:27 – Today’s topic: Where Can You Hire Great Developers? Lees meer00:42 – Eric and Neil both tried Toptal which is not a bad place, but quite expensive
00:51 – The best company for Neil is Crossover which is based in Texas 00:58 – Their team of great developers are usually overseas
01:02 – The labor is cheaper and they’re well educated
01:08 – They have the software to know which is the best of the best
01:30 – They offer 30 days of free development
01:55 – It is quite cheap02:09 – Eric currently has 2 developers 02:14 – One is based in Singapore and the other one is in Lithuania
02:26 – The developers are well-versed and get things done
02:56 – Eric found them in CodePen’s job board03:20 – Eric has used Crew and Andela
03:40 – Andela hires developers from other countries so you will get them cheaper 03:44 – They have a strong vetting process
04:20 – Engineers and developers may not work well right away, but they should over time (once you find the amazing ones)
04:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 04:57 – Subscribe, rate and review Marketing School05:00 – Text MARKETINGSCHOOL to 33444
05:18 – That’s it for today’s episode!
3 Key Points: There are a lot of great developers overseas that will cost you way less than in the USA.
Go to a website where developers usually lounge around—like forums and message boards.
It may take you a few tries before you find the excellent engineers and developers that you need.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
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Where Can You Hire Great Designers?| Ep. #306
2 juni 2017 · 7 min
In Episode #306, Eric and Neil discuss where you can hire great designers. Tune in to hear an exhaustive list of where you can find fantastic designers and view their work. Or, if you are designer and are just needing some inspiration, Eric and Neil will tell you where to go.
Time Stamped Show Notes: 00:27 – Today’s topic: Where Can You Hire Great Designers? Lees meer00:32 – Eric uses Dribbble and looks at people’s portfolios 00:42 – You can easily search for what you’re looking for, like an infographic
00:50 – Look for the aesthetic that you like01:08 – You can also reach out to people who have designed for your competition 01:12– You can use LinkedIn to find this
01:36 – Neil uses 99designs where designers compete for a job
01:53 – Behance is also a platform where designers’ portfolios are available to view
02:02 – Visually is a good place for infographics
02:13 – Some designers post their designs on Pinterest02:26 – Go to Product Hunt and type “landing pages”, then find a design that you can use as inspiration
02:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 03:01 – Subscribe, rate and review Marketing School03:05 – Text MARKETINGSCHOOL to 33444
03:23 – That’s it for today’s episode!
3 Key Points: Designers’ portfolios are a great way to understand a designer’s style and their medium.
Take advantage of the websites where designers post their work for free.
You can also find great inspiration online if you’re not keen on getting a designer.
Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
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Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why You Should Clean Your Email List| Ep. #305
1 juni 2017 · 8 min
In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email lists and the benefits of making this a TOP priority—including saving you money!
Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Clean Your Email List Lees meer00:40 – Neil’s email is a mess and uses everything from Infusionsoft to Maropost to Mailgun 01:02 – They’re trying to figure which one will work well
01:19 – “If you don’t clear your list, your deliverability goes through the shitter” 01:24 – No one will get your emails
01:56 – Neil would clean the list, look at the most active subscribers and start sending emails to them
02:05 – Neil uses ConvertKit combined with Infusionsoft as their main mail service solution
02:30 – If you don’t clean your list up and you have a lot of inactive subscribers, you will be paying more
02:53 – Cleaning your email list is also saving you money
03:01 – Have a workflow using Drip or Infusionsoft 03:05 – Have a re-engagement sequence in place03:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 04:06 – Subscribe, rate and review Marketing School
04:10 – Text MARKETINGSCHOOL to 33444
04:30 – That’s it for today’s episode!
3 Key Points: Cleaning your email list directly equates to lowering your expenses and minimizing waste.
Create a workflow for your email subscribers, especially when it comes to creating an re-engagement sequence.
If you don’t manage your email well, your subscribers may not end up not getting any of your emails.
Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
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Twitter @neilpatel
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Where Can You Hire Great Writers? | Ep. #304
31 mei 2017 · 7 min
In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why hiring a full-time writer may work as a disadvantage to you.
Time Stamped Show Notes: 00:27 – Today’s topic: Where Can You Hire Great Writers? Lees meer00:46 – Eric and Neil both use Problogger religiously for finding their writers 01:05 – It’s cheap to put a job posting and there’s a lot of great people you can meet there
01:12 – Neil checks his competitors’ blogs and reaches out to some of the writers 01:22 – They usually accept any writing gig
01:30 – Don’t hire full-time writers because the ROI isn’t there
01:37 – People get burned out, so find someone who will write for you just a couple of times a week
01:51 – Find the most popular writers in your space based on comments and social shares 01:56 – Social shares mean they’re driving traffic and comments mean they’re engaging the audience02:07 – If you’re doing audio and video podcast, go to Rev and have them transcribe podcast episodes
02:55 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 03:07 – Subscribe, rate and review Marketing School03:12 – Text MARKETINGSCHOOL to 33444
03:33 – That’s it for today’s episode!
3 Key Points:
Problogger is a great place to find your next writer.
Find great writers in your space based on how many social shares and comments they receive, then offer them something reasonable.
Transcribing your audio and video creates another way for your audience to engage with your content.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
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Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener f… -
What Type of Content Should You Create When You're Starting Off? | Ep. #303
30 mei 2017 · 9 min
In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying that it is dying and why you should start with what YOU are good at.
Time Stamped Show Notes: 00:27 – Today’s topic: What Type of Content Should You Create When You're Starting Off? Lees meer00:38 – First, create blog-based content 00:40 – It is the easiest type of content to create
01:00 – In content marketing, there’s no right form of content to start first
01:10 – If your skills are in audio or video, then start off with those and do what you’re best at
01:24 – If everything is going to one direction, try the other way
01:47 – Think of it as the Blue Ocean Strategy01:58 – Gary V isn’t good at blog posts, but he’s good on camera
02:18 – If you have created video content in the past and are good at it, then go in that direction
02:30 – If Eric would start now, he would start with blog posting
02:53 – Just figure out what’s the easiest and go from there
03:00 – If you can’t blog consistently, do guest posting 03:15 – Marketing School has an episode about guest posting03:29 – The content re-usage workflow 03:34 – Chalene Johnson is good on camera
03:50 – She starts with live videos, which she turns into podcast episodes, which turns to blog posts then social media posts04:08 – A workflow tool like Gliffy can help you repurpose your content
04:20 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay links that you’re sharing with CTA 05:02 – Subscribe, rate and review Marketing School05:05 – Text MARKETINGSCHOOL to 33444
05:25 – That’s it for today’s episode!
3 Key Points: Blog-based content is the easiest type of content marketing.
Focus on your strength, first—if it’s video, then start with video.
Repurpose your content into different channels to increase access and interaction points with your audience.
Leave some feedba… -
What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302
29 mei 2017 · 8 min
In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic from the wrong page to the RIGHT one.
Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do if the Wrong Page Ranks for a Target Keyword? Lees meer00:40 – Eric has a blog post right now that ranks for online marketing companies or internet marketing companies 01:02 – Eric’s agency is top 10 for the keyword other websites are ranking for
01:18 – Eric and other SEOs that he has talked to suggested redirecting that page to what converts people
01:33 – Eric is currently testing having a ranking table with different agencies
02:11 – Eric is still trying several different things at the moment
02:21 – Neil suggests making internal links between your pages
02:25 – Google usually sorts things out and it’s just a question of time
02:31 – For the page that isn’t ranking but you want to rank, compare the keyword densities 02:44 – Neil will then improve the keyword density on a page that isn’t ranking
02:49 – Check who’s linking to that page, hit them up and get them to link to the page that you want to rank02:59 – Promote the pages that aren’t ranking
03:10 – Neil’s blog used to rank for the keywords “SEO tool” and “SEO tools” rather than the actual tool itself 03:22 – Neil built links to the SEO tool page and increased social media shares
03:32 – Within 3-4 months, it sorted itself out03:49 – Marketing School is giving away a free 1 year subscription of Zapier which helps you tracks the lifetime ROI of your Facebook campaigns 04:20 – Subscribe, rate and review Marketing School
04:23 – Text MARKETINGSCHOOL to 33444
05:53 – That’s it for today’s episode!
3 Key Points: Creating internal links between your pages can help distribute and redirect your traffic.
Promote pages that aren’t ranking through constant social media shares.
Check your keyword densities and ask people th… -
Should You Buy Marketing Courses? | Ep. #301
28 mei 2017 · 9 min
In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE earning and why paying for a course is sometimes more beneficial than trying a free one.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Buy Marketing Courses? Lees meer00:39 – There’s a time for learning and there’s a time for earning
00:51 – Check Neil’s advance marketing course or his other courses that he has available
01:03 – Keep reading and keep learning! 01:12 – Implement what you have learned01:25 – If you’re starting off, courses are great
01:30 – If you’re not starting off, the best way to learn is by networking at events and by practicing and doing things on your own website
01:44 – Neil is a big believer that it is easier to learn through DOING
01:51 – Neil’s current courses are about investments 01:53 – Neil invested in a Canadian company02:17 – Instead of buying courses, Neil is investing on someone who already is doing them
02:30 – When Eric first learned about marketing, he had access to a site where he could buy courses or learn from free courses 03:03 – The problem with free courses is you have too much information available for you and you’re not really invested in it03:37 – An executive once said, people buy courses because courses are perceived progress
03:49 – If you buy courses, finish and complete them
04:13 – Marketing School is giving away a free 1 year subscription to Zapier which allows you to have different applications working with each other 04:47 – Subscribe, rate and review Marketing School04:51 – Text MARKETINGSCHOOL to 33444
05:09 – That’s it for today’s episode!
3 Key Points: Put yourself in learning mode every day; there’s always an opportunity to learn something new.
Paying for a course is an investment—use it well and apply what you’ve learned.
If you have the knowledge, continue your learning by DOING.
Leave some feedback:
What should we talk about next? Please let us … -
Marketing Tactics that Neil & Eric Still Use Today | Ep. #300
27 mei 2017 · 11 min
In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric and Neil have grown from making simple blog posts to a whole host of different platforms to share their content.
Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Tactics that Neil & Eric Still Use Today Lees meer01:11 – Neil noticed that over the years, content marketing has shifted
01:45 – You now have to be everywhere
02:10 – What’s going on with your email, podcast, webinar and blog is all considered content
02:20 – Gary V has been doing great with content marketing 02:23 – He has a videographer who documents Gary V’s everyday life02:35 – Content marketing still feeds into a different marketing stream
03:00 – Build something long-term by taking advantage of what’s available to you as a business
03:17 – Eric and Neil both look at things holistically
03:25 – Neil started with an agency website and he created a tool for how to do marketing better 03:38 – Neil didn’t have much money back then so he just bought a script with the analyzer formula that you can just upload to your server
03:50 – Neil still has an analyzer formula but this time, it’s a customized one04:11 – When you’re producing content, you have to figure out the foundation piece of the content 04:25 – You can start with a blog post first, which you produce daily or weekly, then have something for monthly, then quarterly
04:50 – Eric has a PDF study where they examine 1M backlinks
05:09 – The foundation for everything is content
05:26 – Neil and Eric are doing daily podcasts which they produce in batches
05:34 – Neil records 15-16 videos a day; it takes Neil 3 hours and the team a lot of time 05:45 – The goal of the video is to release once a day and it works05:56 – Eric suggests checking Episode 296
06:12 – If you’re not doing content now, you’re already behind
06:20 – Marketing School is giving away a free 1 year subscription of Zapier which helps… -
How to Deal with Negative PR | Ep. #299
26 mei 2017 · 8 min
In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Deal with Negative PR Lees meer00:37 – Neil leaves negative PR alone and doesn’t talk about it 00:43 – When you deal with it, it just adds more fuel to the fire
00:54 – A negative result is also negative PR 01:11 – Some would pay to remove the negative PR
01:26 – There was an agency that was called out for buying links and the owner had a deal with people who wrote negative PR about the agency01:45 – Eric also just ignores negative PR; it will go away in time
02:09 – It sucks right now but you can get through it
02:23 – Just continue to focus on refining your product and what you are doing
02:33 – Neil had negative PR when a magazine showed inaccurate client data 02:50 – Neil learned along the process that it’s really better to ignore it03:17 – Marketing School is giving away n free 1 year subscription of Zapier which helps you create workflows 03:48 – Subscribe, rate and review Marketing School
03:51 – Text MARKETINGSCHOOL to 33444
04:13 – That’s it for today’s episode!
3 Key Points: Leave negative PR alone; it just adds more fuel to the fire.
Continue to focus on improving your company rather than wasting time dealing with negative PR.
You can pay if you want your negative PR to be removed, but it might cost a lot.
Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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See omnystudio.com/listener for privacy information. -
How To Do Reputation Management | Ep. #298
25 mei 2017 · 10 min
In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why getting help from a third party can be very helpful when dealing with your antagonizers.
Time Stamped Show Notes: 00:27 – Today’s topic: How To Do Reputation Management Lees meer00:34 – Reputation management is managing the negative result for a website or brand 01:04 – Ripoff Report has a ton of reviews
01:28 – First is to look at Moz or Ahrefs; look at the top 10 results and the number of links going to the top 10 results 01:46 – If you have a Facebook page, you can link that to the top 10 results to push negative results down
02:06 – Neil uses InboundJunction—it works out deals with the site and forms a contract so the text will be removed 02:16 – It is the most effective, but most expensive too
03:00 – The post was telling people that Neil isn’t an effective marketer
03:10 – Neil learned that there are people who are difficult to deal with and it’s much easier to just get a third party to solve it03:20 – Doing guest posts on popular sites like Entrepreneur 03:43 – It is difficult for your site alone to take the 5 spots
03:56 – High domain authority pages can push links a lot faster
04:30 – Reputation is an online reputation management platform
05:00 – Andrew Stubbs is a pay per performance guy who can also help with reputation management
05:30 – Marketing School is giving away a free 1 year subscription of Zapier which automates different web apps, create and different workflows 06:00 – Subscribe, rate and review Marketing School06:06 – Text MARKETINGSCHOOL to 33444
06:30 – That’s it for today’s episode!
3 Key Points: Once you see a negative result regarding your brand or website, find a way to control your traffic or your sales will suffer.
There are people who enjoy tearing others down. Talking to them may be difficult so hire a third-party to negotiate with them… -
What to Look For in a CV as a Recruiter for a Marketing Role | Ep. #297
24 mei 2017 · 9 min
In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking at CVs if you want to hire the crème of the crop and how LinkedIn, portfolios, and a good old-fashioned interview can be a better way to gauge the quality of your next hire.
Time Stamped Show Notes: 00:27 – Today’s topic: What to Look For in a CV as a Recruiter for a Marketing Role Lees meer00:48 – Looking at certain keywords on a CV depends on the role one is applying for
01:03 – Eric usually just scans the CV and pays more attention to their LinkedIn, social profiles and the examples that they have sent
01:21 – Neil doesn’t look at CVs at all; instead, he asks them about the work that they have done and checks and analyzes them 01:39 – If the portfolio is good, you can ask them a marketing problem and if you like their answers, go from there01:54 – “It’s all about the hiring process, at the end of the day”
02:07 – The best people typically aren’t looking for job so you have to check them on LinkedIn
02:15 – The best people that Eric has hired was from looking at their LinkedIn profiles and other online work
02:23 – CVs are outdated
02:34 – You have to laser target the best people and hire a recruiter, if needed
02:51 – Your next hire might just be standing next to you, so always be on the lookout
03:00 – Neil likes to figure out people’s thought processes and how they think about things 03:18 – You can search for critical thinking questions, ask them and you’ll quickly know how they think
03:46 – If they don’t pay much attention to details, they can take your revenue down
04:02 – You want to have people who think outside of the box04:22 – Eric and Neil don’t really look at CVs but if you have to, look for specific keywords
04:37 – Don’t blame people that you hired because it comes back to you and your process
04:46 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of… -
What Marketing Tactics You Should Do Regardless of ROI | Ep. #296
23 mei 2017 · 9 min
In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of goodwill is building for long-term relationships AND success.
Time Stamped Show Notes: 00:27 – Today’s topic: What Marketing Tactics You Should Do Regardless of ROI Lees meer00:36 – The biggest tactic that Neil loves is doing anything with branding 00:44 – Everyone in marketing thinks about ROI, but you don’t need an ROI for everything
01:20 – Branding is what causes your company and business to be on top of people’s minds
01:25 – “Having a big brand is amazing and you have to strive to have that”01:47 – People are always giving unsolicited advice 02:07 – When Eric receives comments, he knows that he is on the right track
02:29 – “Just stick with things when you know that you’re on the right track”02:37 – Neil likes helping people 02:46 – “I believe it creates goodwill”
02:49 – Neil doesn’t want to make money out of it and just wants to help people03:21 – This year, Eric started with his monthly dinner and happy hour and he hasn’t gotten any ROI; he also doesn’t care 03:34 – Eric’s ROI is being able to connect people together
03:56 – When you do things without thinking about ROI, it is for long term and the results are better
04:22 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 04:42 – Subscribe, rate and review Marketing School04:46 – Text MARKETINGSCHOOL to 33444
05:06 – That’s it for today’s episode!
3 Key Points: When go far and beyond the call in helping people, it will create loyalty which will eventually convert people into customers.
It’s not always about ROI—sometimes it’s good to just help others and create that sense of connection and goodwill.
Branding is what makes people want to buy and it’s a long term process.
Leave some… -
How to Do B2B Marketing on Instagram | Ep. #295
22 mei 2017 · 9 min
In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it well for B2B marketing.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Do B2B Marketing on Instagram Lees meer00:35 – Instagram is continuing to grow
00:51 – DMing people on Instagram is one of the options you can do for B2B 00:55 – If you want to work with influencers, celebrities, or entrepreneurs, find their profiles and just DM them
01:06 – Eric has a friend who just started shooting videos and DMed people that he wanted to make a shoot for and he got deals from it
01:21 – If you have an Instagram that shows a good example of your work, it will work out well01:38 – Neil tested different marketing strategies in Instagram and he learned that they don’t work well with B2B directly 01:46 – Indirectly, it’s great for brand building and connecting with people
02:00 – The problem with B2B is most buyers are desktop buyers02:53 – In marketing, if someone uses your brand or company 7x, they are much more likely to convert
03:05 – Being on different channels will help you close different deals
03:39 – You can also use page shouts in Instagram for B2B marketing 03:50 – You can search for hashtags in your area and reach out to people with a huge following and engagement
04:11 – Check if they’re doing paid shouts where they can post about you and link you for an affordable price04:43 – If you have a company, you can get your team in Instagram to post relevant stuff about your company
05:10– Marketing School is giving away a free subscription of FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 05:30 – Subscribe, rate and review Marketing School05:33 – Text MARKETINGSCHOOL to 33444
05:53 – That’s it for today’s episode!
3 Key Points: Instagram is HOT—take advantage of the number of people that are using Instagram for your marketing.
If people see you more, they are more likely to buy from you… -
7 Questions to Ask Yourself Before Investing in Content Marketing | Ep. #294
21 mei 2017 · 9 min
In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are necessary for you to answer in deciding whether or not content marketing is right for you.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Questions to Ask Yourself Before Investing in Content Marketing Lees meer00:36 – Question 1: what are your goals? Are you trying to get more traffic or are you trying to get more leads? What is informed branding? What are you trying to do, specifically, that will shape your campaign?
00:46 – If you don’t have goals, you can’t manage what you’re doing
01:01 – The action that you take will depend on your goal
01:16 – Second is, how long are you going to make an investment? 01:22 – “If you’re not willing to make the investment for a year without seeing an ROI, content marketing isn’t for you”
01:17 – Content marketing is a long-term play01:39 – Third is, who is your target audience? 01:51 – Figure out your target audience first then figure out the personas you’re trying to create
02:07 – Fourth is, can you produce 3 pieces of blog content a week? 02:12 – If you can’t, then it is not right for you
02:24 – Producing 3 articles a week should be done in over a year
02:27 – You can hire people from Problogger if you have the budget02:39 – Fifth is, what do you want to share and why you do want to share? 02:56 – When producing content, think about why sharing it will help you accomplish your objectives?
03:29 – People tend to produce content just for the sake of it which is a BIG mistake03:44 – Sixth is, is one of your competitors already doing content marketing and is successful at it? Is there someone you want to model after? 03:52 – Typically, what works for your competition will work for you, too
04:00 – If there are people in your space who are doing content marketing, use BuzzSumo and Ahrefs to figure out what drives them traffic and copy them04:13 – Last is, what can you do differ…
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How to Improve Your Net Promoter Score | Ep. #293
20 mei 2017 · 9 min
In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not, you need to get on this and start listening to your feedback. Tune in to learn the importance of understanding and maintaining your net promoter score and why having a score of 9-10 can be extremely beneficial for you and your business.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Net Promoter Score Lees meer00:35 – A net promoter score expresses how much people like your company or brand
00:47 – One of the basic questions to assess this: how likely are you to recommend us to somebody else or another customer? 01:13 – The goal of 60 means you’re doing a great job01:20 – Eric recommends Google's net promoter score 01:23 – It has a scale of 1-10
01:39 – To improve your net promoter score, you have to look at the feedback, first 01:48 – Ask if there’s anything else they would like to add
02:10 – Eric had a detractor in the past who told them the account manager needed more supervision and they were right
02:42 – Eric fixed the problem and took the feedback seriously03:00 – Qualaroo, Wootric and Promoter help you track your net promoter score
03:19 – Most people in marketing think about how they can bring in new customers rather than taking care of their existing customers
03:40 – Majority of the big companies take care of their customers and their customers love them
03:51 – The higher your net promoter score is, the faster you will grow
03:57 – When you get feedback, that’s when you want to continue with reiteration and keep running your promoter score to see if you can improve it
04:13 – When Eric gets a 9 or 10, that’s when he know he can jump into an opportunity 04:29 – You can ask for referrals and it’s a great opportunity for upsells, too05:00 – It is easier to retain and maintain current accounts, than to create the new ones
04:18 – Marketing School is giving away a free 1 year annual subsc… -
How to Generate Leads Through LinkedIn | Ep. #292
19 mei 2017 · 10 min
In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to Facebook lead gen ads. You’ll also learn how Neil boosted his website traffic to a thousand plus visitors a day through LinkedIn.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Leads Through LinkedIn Lees meer00:33 – The LinkedIn lead gen ads are similar to the Facebook lead ads 00:43 – It makes things a lot easier and faster
00:48 – It works well for Eric and they’ll probably scale it up
00:52 – Eric has spent around $700 on it and has acquired 4-5 leads01:08 – Jump on to LinkedIn lead gen ads now
01:18 – LinkedIn has autofill where you can have LinkedIn forms on your website 01:37 – Use it so you will have more data of your customers
01:42 – It drastically increases your conversions and it is just a simple button you add on your form fields02:14 – LinkedIn took away a retargeting pixel, but it is now back with better features 02:40 – You can segment people who visited different pages in your website
02:55 – Neil’s team members post twice a day in LinkedIn 02:59 – It skyrocketed their traffic
03:12 – It generates qualified traffic that generates into leads
03:21 – They add clicks so that you can continue reading other blog posts03:32 – Eric recommends using Dux-Soup 03:50 – It helps you visit different profiles and collect those profiles—drop those profiles into Hunter and start a reach process
04:10 – You can also LinkedIn leads for recruitment or partnership
04:28 – LinkedIn allows you to have 30K friends 04:54 – A couple of years ago, Eric was on Fiverr and there were people selling friend lists from LinkedIn and Eric actually bought them05:22 – Marketing School is giving away a free 1 year annual subscription of Design Pickle, a design service 05:43 – Subscribe, rate and review Marketing School
05:47 – Text MARKETINGSCHOOL to 33444
06:08– That’s it for today’s episode!
3 Key Points: Take adva… -
7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts | Ep. #291
18 mei 2017 · 8 min
In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a lecture—your readers will drop like flies. Instead, in you employ even just a few of these techniques, you’re bound to increase that engagement and keep your audience scrolling down...
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts Lees meer00:43 – First technique is to make sure that your post is written in a conversational tone 00:50 – Consider your post like you’re giving a lecture and you don’t want your readers to get bored
01:03 – Use words like “you” and “I” within your blog post01:10 – Second is to use bucket brigades; Eric learned this from Brian Dean 01:19 – It is basically breaking up more paragraphs, instead of having walls and walls of text
01:43 – Third is sub-headings 01:45 – Think of your blog post as a book
01:48 – Adding a sub-heading makes it more scalable and it’s on top of bucket brigades02:02 – Fourth is having great, engaging images to accentuate your content
02:15 – Fifth is the user pattern of a blog reader 02:17 – They first go to your page, then to your headline, click on your blog post, and then they scroll all the way down to the bottom to figure out if they’re going to scroll back up to the top
02:27 – End each of your blog posts with a conclusion that summarizes what the blog post is about02:43 – Sixth is to not forget to publish if it actually makes sense 02:51 – If you can add videos, infographics and a podcast to add value, you’re going to have a good engagement overall
03:05 – “Take the time and be deliberate about what you’re doing”03:11 – Last but not the least, end your blog post with a question 03:17 – The people who read the question will likely respond with a blog comment
03:38 – Marketing School is giving away a free 1 year annual subscription of Design Pickle, a design service that allows you to make unlimited …
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How to Delegate Marketing Tasks | Ep. #290
17 mei 2017 · 10 min
In Episode #290, Eric and Neil discuss how to delegate marketing tasks. Tune in to learn the key things you, as a leader, need to recognize before passing off a task to someone on your team. Can they create a replicable process for that task? Will they be able to find a solution on their own or will they be needing help? Find out how important delegation is—not just for marketing—but for every type and aspect of business and how to do it effectively.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Delegate Marketing Tasks Lees meer00:43 – Delegation is not just for marketing. In any business, you’ll have to learn how to delegate
00:50 – Eric recommends reading Getting Things Done by David Allen and The Checklist Manifesto 01:00 – These books will help you decide what to delegate01:09 – Eric has his own checklist in Evernote of the things that he needs to do
01:14 – As you get bigger, there are tasks, like booking travel and scheduling, that can be assigned to someone else who can do it for you 01:20 – You can free up your time to do things that are more worthy of your time
01:28 – Learning to prioritize first will help you delegate better01:35 – The 2 types of people that you can delegate things to—first, there are the self-sufficient ones who can do things their own 01:41 – Second, the ones that need training and are not that good at figuring things out on their own
01:50 – What Neil does is he figures out what kind of a person someone is 01:53 – When Neil gets to the ones that can do things their own, he gives them instructions and asks them to make a replicable process so other people will know how to do the task
02:04 – If the person isn’t creative and cannot figure out steps on their own, Neil or someone from the team will teach that person
02:43 – Even if the person doesn’t do it the way you want, you can give him a few rounds of critique; then, he’ll start to do it the way you like03:04 – People somehow cringe on the topic of having a process
03:25 – I… -
How to Use Dropped Domains to Enhance Your SEO | Ep. #289
16 mei 2017 · 9 min
In Episode #289, Eric and Neil discuss how to use dropped domains to enhance your SEO. Tune in to learn how to maximize those dropped domains and why it is better to use an established website rather than dropped domains if you have the cash to spend.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Dropped Domains to Enhance Your SEO Lees meer00:48 – Dropped domains are abandoned or expired domains
01:07 – Eric has been buying domains that have worked well and has a good number on Ahrefs 01:12 – What Eric does is he takes the site, takes the top pages and redirects it over to his money site
01:22 – The site that Eric bought has keywords that they’re targeting, at the moment01:30 – Neil also learned something from this 01:48 – If you already have a popular site, you will not gain from this doing this technique—it’s not for you
01:57 – The technique that Eric uses works, but the dropped domain must relate to what you are doing 02:05 – You can use Internet Archive to see what the site used to be
02:11 – You don’t want to have a dog website then get redirected to a marketing website02:36 – You can buy dropped domains from GoDaddy 02:45 – You can go to GoDaddy.com and they have the list of auctioned domains
02:51 – You have to filter through the list to see the sites that have the most bids, offers, traffic and then take the site to Ahrefs to see if it is relevant to yours
03:13 – Go to Wayback Machine to see what the website used to be in the past03:53 – There are website brokers like FE International and Flippa if you’re willing to buy a more established site 04:11 – Doing this with a more established website is way better than using dropped domains
04:15 – Most people buy dropped domains and put a website on there or they take the domain to redirect traffic to their site04:36 – If you think of the black hat SEO that works, why not just do it in a white hat way?
05:11 – Marketing School is giving away a free 1 year subscription to Design Pickle, a design s…