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Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388
23 augustus 2017 · 7 min
In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media site should take more of your time, energy and focus. Also, learn from the best as Eric and Neil explain just why Gary Vaynerchuk is winning the social media game.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest Your Time in Snapchat Or Instagram Stories? Lees meer00:35 – For Eric, you should invest more in Instagram stories than in Snapchat 00:44 – Less and less stories are popping out on Snapchat while Instagram is consistently growing
01:22 – Neil agrees with Eric that you’re wasting time and energy on Snapchat, because it is dying
01:36 – Instagram is a great place to engage with your audience and get more sales
01:38 – VaynerMedia by Gary Vaynerchuk is doing well on social media 01:50 – VaynerMedia has over $100M in annual revenue
02:00 – Gary is into pushing businesses to using social media
02:18 – Gary V’s Instagram stories are funny and engaging02:33 – Growth Everywhere posts Marketing School’s episodes as stories on Instagram
02:53 – You can repurpose your Instagram stories to use it on Snapchat, too
03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool which lets you do changes on your sites easier 03:45 – Go to SingleGrain.com/giveaway for multiple entries03:57 – That’s it for today’s episode!
3 Key Points: Snapchat is dying—focus your time and energy on Instagram stories.
More and more people are engaging with Instagram stories today, so now is the time to take advantage of it.
Gary Vaynerchuk creates his stories to be unique, engaging and funny—do the same in order to stand out.
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Marketing Lessons from Classic Infomercials | Ep. #387
22 augustus 2017 · 8 min
In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so effective in their niche.
Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Lessons from Classic Infomercials Lees meer00:35 – Neil remembers an infomercial he watched from OxiClean
00:50 – Neil learns about infomercials from his friend Ryan Deiss, who is a copywriter 01:04 – Ryan learned how to write copy from his childhood experiences
01:23 – Infomercial is about timing 01:30 – Most are run at night and target females
01:44 – “If you want to do any type of marketing, you have to target the right type of people”
02:10 – Eric remembers the P90X infomercial which encourages you to work towards a great body
02:36 – Being direct and to the point is what Eric has learned from infomercials
02:48 – Eric also remembers the Shake Weight infomercial which was quite comical
03:14 – Include bonuses and employ scarcity tactics so that people take action
03:36 – It’s also expensive for infomercials to gain users; just like regular marketing in that you can lose money
03:46 – In any marketing offer, make sure you have back end offers; an upsell and cross-sell
03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that maximizes your conversion and is easy to use 04:30 – Go to SingleGrain.com/giveaway for multiple entries04:40 – That’s it for today’s episode!
3 Key Points: An effective infomercial is about targeting the right market at the right time.
It costs a lot to create an advertisement, so make sure you have back end offers so you’re not losing money.
Most effective infomercials have catchy headlines and are straight to the point.
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How To Manage Your First Marketing Hire if You're Not a Marketer Yourself | Ep. #386
21 augustus 2017 · 8 min
In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and the importance of a marketer being able to plan and hit expected, weekly goals.
Time Stamped Show Notes: 00:27 – Today’s topic: How To Manage Your First Marketing Hire if You're Not a Marketer Yourself Lees meer00:44 – Neil wants to find out how a marketer plans their week—it should be planned in a way that improves the business
01:09 – Neil shares a sample plan a marketer might use 01:33 – There should be expected results and goals01:50 – From Eric’s perspective, there’s a deadline they should hit and they should do what they set out to do
02:28 – Eric asks the questions he asks to see if you can be the best fit for his team
03:00 – Eric has a one-on-one with his developers and marketers to know if they’re hitting their goals
03:36 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:04 – Go to SingleGrain.com/giveaway for multiple entries04:20 – That’s it for today’s episode!
3 Key Points: A marketer needs to make a plan and track their progress, ensuring that goals and deadlines are met.
If you’re not a developer or marketer but want to hire one, ask the developers and marketers you know and find out the questions you need to be asking your potential hire.
Make sure you consistently update and touch base with your first marketing hire.
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How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week | Ep. #385
20 augustus 2017 · 7 min
In Episode #385, Eric and Neil discuss how to monitor your backlinks in 15 minutes or less per week. Tune in to learn the advantages of checking your backlinks—such as building your network and watching for those who can negatively affect your Google search ranking.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week Lees meer00:34 – Neil uses Ahrefs to continuously see which sites link to him 00:43 – It’s not time intensive and he checks three to four times a week
01:18 – You monitor your backlinks because a site that consistently links to you can penalize you and screw up your search ranking
01:30 – Eric checks his backlinks to build relationships
02:03 – Eric uses Ahrefs as well and sets alerts weekly
02:35 – There are other links that can be missing that you need to watch for
02:40 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:28 – Go to SingleGrain.com/giveaway for multiple entries03:35 – That’s it for today’s episode!
3 Key Points: Reach out to those who link to you and try to build your network.
You can check your backlinks through Ahrefs which already has detailed data regarding your backlinks profile.
Be careful with who links to you so you can avoid getting penalized by Google.
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Why It's Important To Diversify Your Traffic Sources | Ep. #384
19 augustus 2017 · 7 min
In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be leveraging and why you shouldn’t focus on just one traffic source. You’ll also discover the top, highest ROI marketing strategy to date.
Time Stamped Show Notes: 00:27 – Today’s topic: Why It's Important To Diversify Your Traffic Sources Lees meer00:40 – Even if Neil is getting traffic from content marketing, if Google decides to ban him, it’s gone forever 00:57 – Therefore, you need to diversify your traffic sources
01:07 – There are a lot of people who have invested everything on SEO; they were clueless about what to do after an update
01:26 – You should have a good mixture of everything, like Google News traffic
01:35 – Social media channels are the best sources of traffic, not just Facebook 01:40 – Your choices are Facebook, LinkedIn, Twitter, Pinterest and Quora01:52 – Paid advertising drives traffic
02:03 – Create videos or audio files to get into other communities like iTunes and YouTube02:23 – Make sure you’re collecting emails, too 02:42 – It’s still one of the highest ROI in marketing activities
02:53 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway for multiple entries
03:50 – That’s it for today’s episode!
3 Key Points: Diversifying your traffic sources gives you more chances to stay in the game should some of your platforms decide to ban or remove you.
Leverage ALL social media platforms—this will cover you.
Building an email list still drives the most traffic so make it your priority.
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How to Make Users Watch Your Full Video | Ep. #383
18 augustus 2017 · 8 min
In Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience engaged. You’ll find the value of a good hook and the importance of producing high quality videos—all tactics that Neil has used to ensure people stick around to the end of your video.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Users Watch Your Full Video Lees meer00:40 – To make users stay, mention at the start of the video that you have something for them at the end of the video 00:46 – It entices people and it’s a strategy that works well
01:01 – “Have a really good hook in the intro”
01:18 – When Neil creates a video with a number of tactics, he will say that ONE of them will help the viewers immensely, so they should stick around and watch the whole video
02:05 – Eric tends to watch videos that are 5-10 minutes long
02:19 – Keep your video in high quality and make sure it’s well produced, even if it’s short
02:44 – Add some animation to your videos
03:11 – Neil’s editors continually adjust the frames 03:23 – This way, the viewers won’t get bored03:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:24 – Go to SingleGrain.com/giveaway for multiple entries
04:34 – That’s it for today’s episode!
3 Key Points: Entice people by having a great hook at the start of the video; having a surprise for them at the end can also work to keep them watching.
A short, well-produced, high quality video is more likely to get watched than longer, poorer quality one.
Add animation, adjust your frames—do what you need to do to keep your video enticing.
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How to Determine Customer Lifetime Value | Ep. #382
17 augustus 2017 · 7 min
In Episode #382, Eric and Neil discuss how to determine customer lifetime value. Tune in to learn the simplest formula you can use to calculate your customer lifetime value. Eric and Neil also drop several online tools that simplify the process and will do the math for you.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Determine Customer Lifetime Value Lees meer00:38 – There are multiple ways to determine customer lifetime value
00:52 – Eric shares an example of a SaaS company’s customer lifetime value 00:55 – Neil’s Crazy Egg has a churn of 10%, which is the number of customers who stopped using the product
01:08 – Average price per user ID is $30, so you divide $30 by the churn to get the lifetime value
01:40 – Technically you take the average pay per month02:00 – Mixpanel can calculate your customer lifetime value
02:10 – RJMetrics can do it for you, too
02:21 – There’s a formula on Kissmetrics that you can copy to calculate the customer lifetime value
02:31 – Eric has tried different formulas and the one on Shopify’s blog is one worth checking out
02:50 – You can do the formula yourself, but there will always be flaws
03:00 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:50 – Go to SingleGrain.com/giveaway for multiple entries03:59 – That’s it for today’s episode!
3 Key Points: There are several ways to calculate customer lifetime value, just find the one that suits you and your needs best.
Consider using a tool for a more accurate calculation of lifetime value.
You can create and execute the formula yourself, but don’t expect it to be error-free.
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The Difference Between Macro and Micro-Conversions | Ep. #381
16 augustus 2017 · 7 min
In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are and which ones deserve more of your attention and focus, what you need to track and how often, and which conversions (micro or macro) deserve an A/B test.
Time Stamped Show Notes: 00:27 – Today’s topic: The Difference Between Macro and Micro-Conversions Lees meer01:09 – Your funnel has a lot of small steps which are considered “micro” and the large step is the actual act of purchasing
01:24 – How many micro-conversions should you be tracking?
01:51 – When Neil does A/B test, he only looks at macro conversions 02:00 – “I really do focus on the bottom line which is sales and revenue”
02:19 – You want people to convert to buy, so that’s what you should be optimizing in an A/B test02:28 – When Eric started, he used to track micro-conversions, like click through rates for example, which led to him losing his focus
02:50 – Make sure you focus on the RIGHT things
02:59 – You can look at micro things once in awhile, but don’t let it be your main focus
03:02 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:51 – Go to SingleGrain.com/giveaway for multiple entries04:00 – That’s it for today’s episode!
3 Key Points: Micro-conversions are the small steps that lead to the purchase, which is called the macro-conversion.
Your main focus should always be on the sales, don’t let micro-conversions steal your focus.
You can track micro-conversions every now and then, but it’s not necessary to do this on a daily basis.
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How to Ramp Up Content Production | Ep. #380
15 augustus 2017 · 9 min
In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and Gary Vaynerchuk, successfully repurpose their content across several media channels.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Ramp Up Content Production Lees meer00:54 – Eric grows his business by creating content and building relationships
01:15 – In rapid content production, he creates batches of content
01:45 – Hiring several content writers can help you ramp up your content production, you can find writers at ProBlogger 01:55 – The key in increasing content production is setting up a guideline or rubric that outline your writing format and expectations02:10 – Neil’s structure includes an introduction, conclusion, body in the middle broken down into subheadings with targeted keywords
02:21 – Neil gets topics from BuzzSumo02:28 – Neil goes to Ahrefs to see his competitor’s search traffic
02:32 – From the research, Neil gains writing ideas such as variations to competitors’ posts which are better and more thorough
02:58 – Chalene Johnson sells Instagram courses and she usually posts livestreams of herself talking about anything under the sun 03:17 – The topics in the video will also become blog posts and/or social images03:31 – Gary Vaynerchuk creates videos and segments them to different social media posts
03:56 – Eric is trying other ways to repurpose content in order to grow more
04:19 – You can try different formats of content 04:25 – Eric and Neil recreate Marketing School posts using different formats and across different platforms04:46 – Execute one of the methods above and you’ll definitely see changes
05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that shows where people click; you can also make changes on your website 05:42 – Go to S… -
What Is Link Blending (and How To Do It Fast) | Ep. #379
14 augustus 2017 · 8 min
In Episode #379, Eric and Neil discuss what link blending is and how to do it fast. Tune in to learn how to execute link blending as a part of your process for boosting your rank. You’ll learn just what it takes to be in a “good neighborhood” with others who have similar content and keywords as you.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is Link Blending (and How To Do It Fast) Lees meer00:39 – Eric shares how his friendship with Neil started 00:41 – Eric was just starting when Neil wrote a post about link blending
00:45 – Since Eric didn’t understand what Neil’s post was about, Eric reached out to Neil to ask more questions about link blending01:01 – Link blending is when someone links out to you, like a Wikipedia article for example, and ranks for the keyword you want to rank for 01:12 – Then, they will link to someone who is in the top 20 for the keyword that you want to rank for without using an anchor text for other links—Google will read that you’re in a good neighborhood
01:33 – It’s easier to control link blending if you’re building links through black hat ways
01:39 – In link blending, you should know who’s linking to your competitors that are at the top 01:43 – If you build links to those sites, you’ll be in a good neighborhood
01:51 – Your ranking will grow faster01:53 – If someone is already ranking for your keyword and links to you from their page, your rankings will go up because your content is similar
02:03 – Link blending is a way to make sure you’re in a good neighborhood and your links are relevant
02:15 – There’s a template that needs to be followed in guest posting 02:48 – There’s a lot of link blending happening with guest posting in big publications03:17 – Link blending is a process that is good to have on your checklist
03:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:59 – Go to SingleGrain.com/giveaway for multiple entries04:11 – That’s it for today’s episode!…
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The Marketing Benefits of Google Tag Manager | Ep. #378
13 augustus 2017 · 8 min
In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done.
Time Stamped Show Notes: 00:27 – Today’s topic: The Marketing Benefits of Google Tag Manager Lees meer00:35 – Google Tag Manager manages your pixels, is free to use and makes your life easier
00:49 – When Eric was just starting, he had to beg developers to get something done
01:08 – With different tools nowadays like Crazy Egg and Optimizely, the marketers are now able to control the pixels without going to the developer
01:20 – With Google Tag Manager, you can easily add tags to relevant pages without being a coder 01:30 – You won’t be needing your developers to add the code when you’re using Google Tag Manager01:50 – Most websites should be using Google Tag Manager
01:56 – Measure School focuses on Google Tag Manager and offers some tips and tricks for it
02:30 – Segment is very similar to Google Tag Manager
02:38 – As a business owner, you should know the tools that your people are using
02:55 – With Google Tag Manager, it encourages you to annotate each change that you make
03:18 – Eric’s website experienced a glitch and he was able to find the cause using Google Tag Manager
03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg, a visual analytics tool that shows you where people click, how far they scroll and allows you to run A/B tests 04:12 – Go to SingleGrain.com/giveaway for multiple entries04:24 – That’s it for today’s episode!
3 Key Points: Google Tag Manager lets you apply changes to your website successfully without the help of a developer.
Annotating the changes that you made on your site makes it easier for you to revert to your previous site, if you encounter a glitch.
Leverage Google Tag Manager, it will make your life and work a breeze.
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Tried and Tested Ways of Building Local Links | Ep. #377
12 augustus 2017 · 7 min
In Episode #377, Eric and Neil discuss the tried and tested methods for building local links. Tune in to learn the simple steps that will help you increase your rank on a local scale. You’ll also find out who you need to be reaching out to when it comes to asking for those links.
Time Stamped Show Notes: 00:27 – Today’s topic: Tried and Tested Ways of Building Local Links Lees meer00:41 – When it comes to local SEOs, citations are important 00:45 – A citation can be counted as a link
00:56 – You can get multiple citations from Whitespark and Moz Local
01:05 – Another way to get a citation is to reach out to the local chamber of commerce 01:13 – They also have events where you can network with people
01:41 – Reach out to people and try to add value
01:46 – Local stores take anything that can help their business
02:00 – It’s a lot easier to rank for local keywords
02:14 – Go to Ahrefs and put in your competing URLs within your region 02:26 – Reach out to those linking to them and ask for links02:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:28 – Go to SingleGrain.com/giveaway for multiple entries
03:35 – That’s it for today’s episode!
3 Key Points: Reach out to your local market to get citations.
Build a network with your local stores and always try to add value to them.
Check your competitors and get in touch with those who are linking to them.
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Is It Better to Create a Mobile Website or a Mobile App? | Ep. #376
11 augustus 2017 · 8 min
In Episode #376, Eric and Neil discuss whether it is better to create a mobile website or a mobile app. Tune in to decide whether it’s worth your time to create an app or just focus on your website being optimized for mobile. Eric and Neil discuss what they prefer and why it depends on your niche. They also emphasize that whatever route you take—mobile app or website—make sure you focus on making the BEST user experience possible.
Time Stamped Show Notes: 00:27 – Today’s topic: Is It Better to Create a Mobile Website or a Mobile App? Lees meer00:40 – Eric personally prefers creating a mobile website that is a responsive website
00:58 – Eric also has a mobile app that they built with BuildFire 01:03 – It includes their podcast01:16 – Unless you’re providing a unique function that requires an app, having a website is just fine
01:40 – Prioritize making the best user experience when it comes to your product 01:52 – Neil created an app before but the usage isn’t very high02:00 – Mobile optimized websites are simpler and drives more users
02:22 – A website is enough for those content-oriented sites, just make it sure it’s optimized for mobile
02:40 – Eric shares a study regarding app usage
03:30 – Neil has less than 10 apps on his phone
03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate 04:40 – Go to SingleGrain.com/giveaway for multiple entries04:44 – That’s it for today’s episode!
3 Key Points: The percentage that describes mobile app usage varies per industry.
Consider your audience when creating a mobile website or mobile app—are they more likely to use the app directly or just stick with the browser to check your product?
Eric and Neil both agree that it is better to focus on mobile websites rather than an app if your site is more content-oriented.
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How to Distribute Your Podcast | Ep. #375
10 augustus 2017 · 9 min
In Episode #375, Eric and Neil discuss how to distribute your podcast. Not everyone is on YouTube or iTunes. With all the platforms that are out there for broadcasting podcasts, it’s your responsibility as a podcaster to get your content to the people. Tune in to learn where you can go to broadcast your work, the many different ways to expand your reach, and the importance of asking other bloggers, listeners, and websites that you link to share your podcast!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Distribute Your Podcast Lees meer00:34 – “A podcast is all about getting reach at the end of the day”
00:39 – Eric hosts their podcast on Libsyn 00:59 – With Libsyn, it will publish automatically on YouTube and on Soundcloud01:15 – Not all people are on iTunes, so spread your podcast anywhere you can 01:17 – Tweet out your podcast and share it on Facebook
01:45 – Neil used to use Product Hunt’s podcasting section, but it’s been deleted 02:00 – Neil was driving thousands of views a day
02:06 – Neil also networks with other bloggers to share their podcast
02:20 – Neil and Eric mention tools in their podcast because they use them, not because they’re paid 02:28 – After mentioning a tool, they’ll email those websites to tell them about their episode in the hopes that they share the podcast, too
03:00 – One of their tool’s websites reached out to Eric and Neil when they learned that their tool was mentioned in the podcast03:26 – Wavve allows you to make different social media sharing templates and Eric is testing it out now
03:52 – Google Play, Stitcher and iHeartRadio are some of their podcast’s hosts
04:07 – Eric just resubmitted their podcast to Spotify04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 05:32 – Go to SingleGrain.com/giveaway for multiple entries
05:35 – That’s it for today’s episode!
3 Key Points: Don’t stick to one platform, broadcast your … -
Should You Use Manual Bidding on Facebook Ads? | Ep. #374
9 augustus 2017 · 7 min
In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for years now and still rely on the automatic bidding and optimization features for their ads. Tune in to learn what Eric and Neil prefer between the two and how you can know what option is best for you.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Use Manual Bidding on Facebook Ads? Lees meer00:35 – People have been running ads on Facebook for a couple of years now 00:42 – People just rely on Facebook’s automatic bidding and automatic optimization
00:50 – As per any kind of marketing, you want to be testing all the time
00:53 – Eric has seen marketers who have switched to manual bidding 01:11 – You can set the manual bid on how much you’re willing to pay01:36 – Every time Neil uses automatic bidding on Facebook, it is way higher than manual bidding
01:49 – Neil thinks manual bidding works better 02:00 – Neil saw a 20% increase on his automatic bidding price02:10 – With Google, you can set the bidding to manual at first, then to automatic
02:30 – Figure out what your numbers are and just test the water
03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate 03:46 – Go to SingleGrain.com/giveaway for multiple entries03:53 – That’s it for today’s episode!
3 Key Points: People tend to rely on Facebook’s automatic bidding because it’s easier and less time consuming.
Know your numbers and test the manual bidding option; it’s cheaper and you stay in control of your options.
For ANY type of marketing you choose, you need to be testing it all the time.
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How Many Links Do You Really Need to Rank Well? | Ep. #373
8 augustus 2017 · 8 min
In Episode #373, Eric and Neil discuss how many links you really need to rank well. Tune in as Eric and Neil remind us of the TWO most important factors for SEO. They’ll also explain why The Penny Hoarder gets more traffic than Neil does and why Eric builds links for a post that is already driving traffic.
Time Stamped Show Notes: 00:27 – Today’s topic: How Many Links Do You Really Need to Rank Well? Lees meer00:39 – Two main factors in SEO are content and links
00:57 – Eric and Neil uses Ahrefs 01:01 – Ahrefs has a keyword explorer tool that will show you the difficulty and guidelines for using a certain keyword01:23 – The Penny Hoarder is a popular blog which was in Inc 500 list 01:32 – They make 8-figures/year in revenue
01:35 – The blog has more traffic than Neil’s blog
01:40 – They get more traffic because of their content
01:43 – Neil has more backlinks and domain authority than TPH
01:52 – “It just comes down to content”01:58 – You don’t need too many backlinks 02:02 – You need MORE content
02:06 – If you want to build up your links, use infographics or Brian Dean’s Skyscraper Technique
02:25 – Eric didn’t build links for the top 5 keywords for which they’re ranking
02:46 – Focus on the domain authority
03:03 – Eric has one post that ranks for the most marketing keywords 03:16 – Eric has built links for that post to boost it03:41 – Check Eric Enge's: Do Links Still Matter
04:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 04:52 – Go to SingleGrain.com/giveaway for multiple entries
04:58 – That’s it for today’s episode!
3 Key Points: Content and links are the main factors for SEO—keep track of them.
Having too many backlinks may not always boost your post; rather, focus on creating GREAT content.
Check the posts whose keywords are ranking well and build links to boost that post.
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Do Social Sharing Buttons Still Work? | Ep. #372
7 augustus 2017 · 7 min
In Episode #372, Eric and Neil discuss whether social sharing buttons still work. Tune-in to learn whether social sharing buttons are effective in driving traffic to your site, how to use them properly if you still wish to use them, and an alternative to the buttons that is proven to work.
Time Stamped Show Notes: 00:27 – Today’s topic: Do Social Sharing Buttons Still Work? Lees meer00:39 – Sumo is a plugin for social share buttons
00:47 – Eric personally uses Buffer to share
00:58 – Neil tracked the social share button clicks 01:03 – It drives traffic once in awhile01:22 – The only way to get traffic from social share buttons are to integrate them within the post 01:30 – Click to tweet
01:34 – Having quotes or snippets within your blog post that is easy to share drives more traffic
01:45 – Integrating the buttons within the blog post is more effective than scrolling social buttons within the blog02:05 – The percentage of clicks is NOT high
02:25 – For Eric, social sharing buttons don’t work
02:33 – If you still put them in, just choose the major social media sites
02:50 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate 03:41 – Go to SingleGrain.com/giveaway for multiple entries03:46 – That’s it for today’s episode!
3 Key Points: Social sharing buttons does work, but it needs to be integrated into the post.
An alternative to social sharing buttons is adding a click to tweet somewhere in your post.
If you still want social sharing buttons, just pick the major social media sites.
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How to Get Started With Podcast Advertising | Ep. #371
6 augustus 2017 · 9 min
In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especially for leading podcasters such as John Lee Dumas and Tim Ferriss. Tune in to learn how much you can earn in podcast advertising and how the process works.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started With Podcast Advertising Lees meer00:36 – Podcast advertising can be lucrative
01:04 – You’re looking at cost per thousand impressions for what you can make in podcast advertising 01:14 – Range is anywhere from $15 to $4001:34 – For more hands-off solutions, you can use Midroll’s service
02:25 – The earnings are per ad placement
02:36 – John Lee Dumas does a pre-roll then a post-roll 02:42 – Pre-roll is before the podcast starts and post-roll is after the podcast
02:49 – Tim Ferriss has 2 pre-roll ads and 2 post-roll ads
02:53 – John Lee Dumas has 2-3 ads per episode03:09 – For a thousand listeners, you can get around $50 to $100 depending on the number of ads that you have
03:32 – Podcast advertising is also a branding play
03:50 – If you’re just about to start with podcast advertising, you can do it directly or opt for Midroll’s service
03:56 – if you’re a podcaster, people will start to reach out to you 03:59 – Freshbooks and Hostgator have approached Eric before04:15 – Marketing School is more focused on growing the podcast rather than having ads
04:24 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that will help you increase your conversion rate 05:17 – Go to SingleGrain.com/giveaway for multiple entries05:21 – That’s it for today’s episode!
3 Key Points: Podcast advertising can be pretty lucrative if you have a large following.
As you become a more established podcaster, business will reach out to you for ad placements.
Podcast advertising can be a branding play as well.
Leave some feedback:
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How to Determine Your One Key Metric | Ep. #370
5 augustus 2017 · 8 min
In Episode #370, Eric and Neil discuss how to determine your one key metric. When you establish a set goal or priority, then all your tasks will follow suit to achieve that goal. But what IS that one measure that you look to as a company? Tune in to know what your one key metric is and why knowing what you’re after will set you up for success.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Determine Your One Key Metric Lees meer00:36 – Josh Elman coined the term "one key metric"
00:40 – When starting a business and using Twitter, your one key metric will be the number of tweets you want to hit
01:09 – First, determine how people are using your product—the core functionality of your product 01:20 – Then figure out if that one key metric is the one to go after, then work from there01:35 – “Figure out what you’re really after and what’s going to impact that”
01:40 – If you want to increase your revenue, figure out the different sources of revenue 02:09 – Then you can have control and manage that one key metric02:21 – The purpose of Airbnb is to book a place to stay 02:26 – The core action is searching and booking your accommodations
02:36 – Another example is Yelp where you find different local businesses and review them
03:18 – Neil’s one key metric for Crazy Egg is the number of tests done a day
03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 04:28 – Go to SingleGrain.com/giveaway for multiple entries04:33 – That’s it for today’s episode!
3 Key Points: Knowing your one key metric helps you focus your tasks accordingly.
Establish what you’re really after and what’s going to influence that.
If you want to increase your revenue, then think solely on your sources of revenue.
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What Drives More Traffic: Quality Content VS Quantity | Ep. #369
4 augustus 2017 · 7 min
In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends on pretty obvious factors such as the size of your team and budget. Tune in to hear the route Eric and Neil chose, why they chose it, and how YOU should make the decision between quality and quantity.
Time Stamped Show Notes: 00:27 – Today’s topic: What Drives More Traffic: Quality Content VS Quantity Lees meer00:39 – Neil took the quality route 00:43 – Neil only publishes high quality content, but he doesn’t have a lot of it
00:59 – HubSpot’s is quite popular because they produce a LOT of content
01:28 – Eric talked to the managing editor of a website that gets 8M visits a month 01:35 – They hire bigger teams to produce larger quantities of content
01:41 – They often open on guest posts too02:06 – From Eric’s data, it’s “more publishing, more quantity”
02:10 – Creating content around the news works very well
02:30 – Neil recommends starting out with quality content
02:46 – In 24 hours, TechCrunch can create around 29 posts, but not all are quality posts
03:05 – Go to Ahrefs and SEMrush to see what’s driving your competitors’ traffic 03:14 – Then make better versions of their blog posts03:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:58 – Go to SingleGrain.com/giveaway for multiple entries
04:04 – That’s it for today’s episode!
3 Key Points: People can receive more value from high quality content.
If you have the budget to create a large quantities of content; then this will be a great option for you.
If you’re just starting out, focus on quality over quantity.
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Why You Should Pay Attention To Facebook Groups | Ep. #368
3 augustus 2017 · 8 min
In Episode #368, Eric and Neil discuss why you should pay attention to Facebook groups. Tune in to learn the pros of joining Facebook groups, starting your own for your company, and how to extract and give value to these online communities.
Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Pay Attention To Facebook Groups Lees meer00:39 – Eric gets a lot of value from Facebook groups
00:43 – Eric follows Badass Marketers and Founders Facebook group run by Josh Fechter 00:50 – There’s a ton of marketing information he gains from the group00:56 – Another group to follow: Young Entrepreneurs Council
01:00 – There’s a high level of engagement in these groups and people share them with others
01:18 – Facebook just launched a summit for Facebook groups
01:54 – You can search for terms in groups that are related to your niche
02:08 – Answer questions in groups—this will lead people to your website and build traffic
02:15 – When you build our own Facebook group, it builds a community with that will strongly support your brand
02:22 – Neil has a private Facebook group and most of its members help promote one another
02:56 – Find the group that has more signal than noise
03:11 – Eric highly recommends Badass Marketers and Founders03:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 04:00 – Go to SingleGrain.com/giveaway for multiple entries
04:10 – That’s it for today’s episode!
3 Key Points: There’s a lot of VALUE to be had in Facebook groups—build your network and your following to increase your support.
Join groups that are relevant to your niche.
Be helpful with those in your Facebook groups—answer their questions and promote one another depending on the type of group that it is.
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Is Blog Commenting Dead? | Ep. #367
2 augustus 2017 · 7 min
In Episode #367, Eric and Neil discuss whether blog commenting is dead. Tune in to learn why blog commenting is NOT dead in Eric and Neil’s opinion. They’ll list the reasons why they still do it and explain the benefits you can gain from interacting with your audience.
Time Stamped Show Notes: 00:27 – Today’s topic: Is Blog Commenting Dead? Lees meer01:05 – Nowadays, blog commenting still drives traffic, but not as much as it did before
01:13 – For niche blogs, blog commenting will still work
01:17 – What works is that people come to your blog and you build a rapport with them—because of this relationship, they are more likely to convert
01:45 – Some big publications have shut off their blog comments
02:00 – For Neil’s blog, which has educational value, people leave productive comments and build a relationship with him 02:15 – Neil has dedicated time to respond to the comments02:42 – Even if there’s only one person who leaves a comment, you still have to respond
03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:45 – Go to SingleGrain.com/giveaway for multiple entries03:54 – That’s it for today’s episode!
3 Key Points: Blog commenting STILL works when it comes to driving traffic to your site.
Build a rapport and relationship with your blog followers by responding to their comments.
Blog commenting is NOT dead; in fact, it’s a tool that will help you increase your conversion rates.
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Growth Is Getting Harder (And What You Can Do About It) | Ep. #366
1 augustus 2017 · 10 min
In Episode #366, Eric and Neil discuss how growth is getting harder and what you can do about it. In terms of marketing, it seems that everything repeats itself. Now, more than ever, is the time to get CREATIVE in order to stand out. Tune in to learn how you can deal with the fast-paced, competitive market out there and the importance of keeping it fresh and original.
Time Stamped Show Notes: 00:27 – Today’s topic: Growth Is Getting Harder (And What You Can Do About It) Lees meer00:36 – Today’s episode is inspired by Uber’s Andrew Chen who is well known in the growth network
00:55 – CPCs and the rise of ad blockers are getting higher 01:18 – “As growth gets harder, you have no choice but to get more creative”01:24 – The main way to grow is to think outside the box and go after different channels
01:43 – Facebook has a saturation point and the ad prices are higher
01:57 – Aside from the sending people to landing pages from your Facebook ads, take your people to educational/press type articles
02:15 – It will all come down to CREATIVITY
02:38 – Everyone is getting smarter in regards to growth 02:50 – The competition is tougher03:09 – Facebook and Google are still on the top list of apps
03:19 – Develop your own brand to stand out
03:37 – Building your brand with corporate personnel 03:50 – Amazon’s customers are loyal therefore, they will always have high conversion rates
04:08 – Beats by Dre entered a saturated market, but still manages to make sales 04:21 – Beats by Dre has a great design that becomes part of one’s lifestyle
04:30 – They pay celebrities to use Beats by Dre04:40 – Alternatively, you can give out equity in exchange for promotion 04:45 – Vitamin Water gave out equity to promote their product
05:05 – Social media channels are copying each other
05:24 – You have to figure out a way to differentiate yourself from the competitors
06:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 06… -
3 Creative Ways to Mine For Leads | Ep. #365
31 juli 2017 · 9 min
In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric can get anywhere from 2K to 25K emails a month for his agency and, therefore, knows why it’s important to have a system in place to find those relevant leads. Tune-in to hear how Eric and Neil cut through the thousands of emails to find those key potential emails.
Time Stamped Show Notes: 00:27 – Today’s topic: 3 Creative Ways to Mine For Leads Lees meer00:37 – Eric gets 2K to 25K emails a month for the agency 00:54 – Eric used to use Drip to get through their emails
01:04 – Now they use Clearbit Enrichment API and have plugged it into Slack01:10 – When a big company comes in, the data will automatically be pushed into Slack, then to Salesforce, so people can jump on it and reach out
01:36 – Neil goes to their email list to check who’s there 01:45 – They’ll check the emails against their LinkedIn to see which connections are ones relevant
01:55 – They then send an email with a small introduction to those relevant leads
02:18 – When you get an introduction from another organization,you will more likely close a sale
02:31 – You can do targeted ads on LinkedIn, find people within an organization and send out a blast making sure they’re opening up their email02:48 – Use Dux-Soup combined with LinkedIn Recruiter or Sales Navigator 03:13 – It will allow you to scroll around different profiles
03:44 – Datanyze can scrape the web and search for companies within a certain category 04:03 – It’s the enterprise version of Built With
04:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 05:25 – Go to SingleGrain.com/giveaway for multiple entries
03:50 – That’s it for today’s episode!
3 Key Points: Leverage the tools that will help you find the relevant leads from your emails.
LinkedIn is an excellent platform to employ targeted ads and find those relevant leads.… -
7 Apps That Marketers Should Install On Their Phone | Ep. #364
30 juli 2017 · 9 min
In Episode #364, Eric and Neil discuss 7 apps that marketers should install on their phone. The ideas don’t stop flowing even though you’re on the move, so that’s why it’s good to have the right apps on mobile so you don’t miss a beat. Tune-in to know why these 7 apps are MUST-HAVES and how they can make your life as a marketer more convenient.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Apps That Marketers Should Install On Their Phone Lees meer00:35 – Hype Type app allows you to enhance your Instagram story 00:49 – It will make it look more engaging and professional
01:06 – Google Analytics app lets you see your website performance
01:23 – Facebook ads and AdWords apps let you manage your ads through your phone
01:41 – Adhawk helps you manage your AdWords and it has a better interface than Google AdWords 02:09 – The better interface makes it easier to use on mobile02:14 – Fifth app is Buffer 02:22 – If you’re reading an article on mobile, there’s a Buffer button that allows you to share the article automatically
02:32 – You can also share saved articles in Pocket through Buffer02:53 – Sixth app is Evernote 02:58 – You can put anything on Evernote
03:35 – It can be a notebook for your ideas
03:51 – Make sure to still be organized with your ideas when you write your notes04:30 – Nuzzle surfaces the people you’re been following and identifies the signal from the noise
05:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 05:52 – Go to SingleGrain.com/giveaway for multiple entries06:00 – That’s it for today’s episode!
3 Key Points: Track your performance even while on mobile incase you need to act on a problem ASAP.
Don’t let those ideas slip by, write them down on your trusted note-taking app.
Leverage your mobile phone with the right apps to help ease your workflows.
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How to Get Traffic From Google News | Ep. #363
29 juli 2017 · 7 min
In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirements of Google News as well as the BENEFITS for your company to be featured by this incredible source.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Traffic From Google News Lees meer00:37 – Google News is an incredible place where you can be featured 01:00 – Being featured as a company will drive more traffic
01:10 – You have to pass certain requirements in order to be featured 01:23 – You need unique URLS
01:33 – You need HTML articles
01:43 – They don’t accept audio files
01:46 – Create a Google news site map01:54 – Eric is currently in the process of going through the Google News’ requirements 02:00 – They use Yoast plugin
02:18 – For Google News, you need to write content that is broad in scope 02:25 – If you do an article about Google, your traffic will boost
02:40 – The more broad the article is coupled with a higher click-through rate, the more people will tend to keep reading and generate more traffic02:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:42 – Go to SingleGrain.com/giveaway for multiple entries
03:50 – That’s it for today’s episode!
3 Key Points: Being featured on Google News WILL drive more traffic to your website.
Write articles with topics that are broad in scope and which lead to high click-through rate.
Do your best to comply to every one of the requirements needed to be featured on Google News.
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How Marketing Can Help Your Sales Team | Ep. #362
28 juli 2017 · 10 min
In Episode #362, Eric and Neil discuss how marketing can help your sales team. These two teams have the tendency to be at odds with each other when there is so much opportunity to benefit from one another. In fact, when marketers are successful at their job, it is easier for sales to close a deal as that brand awareness is already top of mind. Tune-in to learn how marketing helps your sales teams and why teamwork is always the way to success.
Time Stamped Show Notes: 00:27 – Today’s topic: How Marketing Can Help Your Sales Team Lees meer00:43 – The more people that see your brand, the more your sales team can close a deal
00:58 – Neil does marketing case studies that focus on content marketing and press
01:28 – When Eric hears “I see your stuff everywhere,” that’s when he knows the marketing is working
01:46 – People can get to know you more on an intimate level from videos or podcasts
02:48 – A sales team isn’t as data driven as is the marketing team
02:59 – Marketing teams should use tools that will help the sales team understand what needs to be done
03:36 – Hubspot has tools for marketing and sales teams
03:55 – The worst thing you could do is participate in the “blame game” 04:12 – Sales and marketing teams should work together04:38 – Look at the data and don’t focus on the complaints from your team
05:07 – Make sure you’re tracking your numbers
05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which will help you see people’s behavior on your website 06:00 – Go to SingleGrain.com/giveaway to know more details06:10 – That’s it for today’s episode!
3 Key Points: The more people see your brand, the easier it is for the sales team to close a deal.
Marketing should work closely with their sales team—planning hand-in-hand and helping with each other’s weaknesses.
Stay data driven; this will inform each and every step you make for your business.
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D… -
How to Create Engaging Instagram Story Ads | Ep. #361
27 juli 2017 · 7 min
In Episode #361, Eric and Neil discuss how to create engaging Instagram story ads. Instagram is an effective tool that can be leveraged for your marketing strategy, but you need to know how to use it right. Tune in to learn how you construct an effective Instagram story and why Instagram is more beneficial for increasing brand awareness than it is for ROI.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Engaging Instagram Story Ads Lees meer00:55 – Instagram story ads are the ads that pop up in between Instagram stories
01:04 – Instagram story ads are similar to Snapchat story ads
01:15 – The only time that Eric watched an Instagram story ad was when it was from Brendon Buchard 01:21 – Brendon made his story ad look like the usual Instagram story
01:38 – It was a selfie video where Brendon was teaching01:58 – Target who you need and want 02:33 – Your conversion will go up if you’re targeting the right profiles
02:40 – Most ads aren’t relevant to a person’s profile02:58 – It is more advantageous for you to try and get 10K followers and above 03:11 – The swipe-up option is powerful and you can push people directly to your website
03:18 – Every Instagram ad needs to run for a long time for it to be effective
03:27 – Instagram is more for branding
03:42 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:56 – Subscribe, rate and review Marketing School03:59 – Text MARKETINGSCHOOL to 33444 for those in the US
04:04 – That’s it for today’s episode!
3 Key Points: Any ad on Instagram needs a long period of time to work, there’s no instant ROI.
Create Instagram story ads that are natural and don’t feel or look like an ad at all.
Stay relevant to your target profiles.
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7 Growth Hacking Examples You Can Learn From | Ep. #360
26 juli 2017 · 10 min
In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few tactical strategies. If you want to grow your company effectively, it doesn’t hurt to look to the best!
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Growth Hacking Examples You Can Learn From Lees meer00:37 – First is Dropbox 00:40 – Dropbox used pay-per-click to acquire more users
00:51 – Dropbox was making $60 in revenue per customer01:23 – Second is Airbnb’s growth story 01:29 – Airbnb got people to post on Craigslist
02:08 – Third is SEMrush 02:16 – SEMrush started with a free usage model with the option to upgrade
02:56 – Fourth is Hotmail 03:05 – Hotmail added “sent from Hotmail” at the end of their email to generate signups
03:38 – Fifth is Hubspot 03:43 – Hubspot is a content marketing machine which drives a lot of signups
04:00 – Hubspot also decided to create free tools
04:10 – Hubspot can generate more leads from their free tools at a lesser cost04:26 – Sixth is the Paypal case study 04:31 – For every signup, they gave away $20, then reduced this amount over time
04:46 – eBay was originally owned by Paypal05:00 – Startups create press 05:20 – Startups are directing Facebook and Google’s paid traffic to pages that have incredible content written about them
05:54 – By directing traffic, PPC isn’t that bad and the conversion is quite high
06:18 – This only works for an authoritative site; the quality of content you have is what attracts people to sign up06:35 – Marketing School is giving away a free 1 year subscription to Olark which is live chat software tool 06:48 – Subscribe, rate and review Marketing School
06:52 – Text MARKETINGSCHOOL to 33444 for those in the US
07:00 – That’s it for today’s episode!
3 Key Points: Make people WANT to know more about you and your product; the quality of your content is the means to do this.
Offering an initial ince… -
5 Tools That'll Help You Track Your Search Engine Rankings | Ep. #359
25 juli 2017 · 7 min
In Episode #359, Eric and Neil discuss 5 tools that’ll help you track your search engine rankings. Tune in to know the benefits of SEO tracking, why it’s good to see how your competitors are doing and how tracking can help you see what you need to tweak with your SEO.
Time Stamped Show Notes: 00:27 – Today’s topic: 5 Tools That'll Help You Track Your Search Engine Rankings Lees meer00:36 – Search engine rankings are important if SEO rankings are important to you
00:46 – First is Google Search Console 00:58 – It’s not the best, but it’s a good starting point01:04 – Second tool is Ahrefs 01:18 – You can compare your performance and your competitors’ performance as well
01:29 – Third is Authority Labs 01:38 – It is geared towards ranking
01:47 – You can see if your SEO efforts are paying off
02:01 – A Now Provided report shows you keyword opportunities02:05 – Fourth is SerpBook which tracks your ranking accurately
02:31 – Fifth tool is SEMrush 02:41 – It is growing and updating quite fast03:15 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:22 – Subscribe, rate and review Marketing School
03:26 – Text MARKETINGSCHOOL to 33444 for those in the US
03:32 – That’s it for today’s episode!
3 Key Points: Track your search engine ranking, especially if your SEO ranking is important to you.
Consistently checking your ranking will help you see if your campaigns and efforts are working.
If you track your competitor’s rankings as well, you will have an idea of how you can improve and revamp your strategies.
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Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358
24 juli 2017 · 7 min
In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today!
Time Stamped Show Notes: 00:27 – Today’s topic: Are Focus Groups Still Worth the Investment for Market Research? Lees meer00:38 – A focus group is when a group of people that are your ideal customers come to discuss a certain product that you may be launching
00:56 – Neil did a focus group that was paid by Yahoo 01:09 – The people discussed Yahoo and its competitors01:50 – Focus groups were very effective before, but it won’t be as effective now
01:58 – Technology has changed the face of market research, people can find their answers online and surveys to collect information are done online as well
02:32 – Eric doesn’t see the need for an in-person focus group
03:02 – Mileage may still vary
03:12 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:24 – Subscribe, rate and review Marketing School03:30 – Text MARKETINGSCHOOL to 33444 for those in the US
03:26 – That’s it for today’s episode!
3 Key Points: A focus group is a group of your ideal customers who meet you in person to discuss a product.
Focus groups were effective for market research before mass improvements were made in technology.
If your targeted customers are seniors, focus groups might still work as they prefer face-to-face surveys and conversations.
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3 Creative Ways to Attract Your Ideal Customer | Ep. #357
23 juli 2017 · 8 min
In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to your website without coming off as spam. They’ll also discuss the benefits of hosting an event with a curated guest list of your liking.
Time Stamped Show Notes: 00:27 – Today’s topic: 3 Creative Ways to Attract Your Ideal Customer Lees meer00:40 – Eric usually throws a dinner with marketing directors 00:59 – People like doing business with people
01:36 – Emailing potential customers is another way 01:53 – Neil puts remarketing pixels in the email
02:04 – Eventually, people will click the links02:20 – Eric uses Dux-Soup which enables you to scan profiles on LinkedIn 02:38 – You can set the search parameters
03:05 – Dux-Soup is $15 a month
03:15 – Caffeine can keep your screen on03:40 – Marketing School is giving away a free 1 year subscription of Olark which is a chat tool that you add to your site 03:54 – Subscribe, rate and review Marketing School
03:58 – Text MARKETINGSCHOOL to 33444 for those in the US
04:05 – That’s it for today’s episode!
3 Key Points: Hosting a dinner gives you the power you choose who to invite, making the dinner more exclusive.
Customers will most likely click on your site when they see the value.
Leverage online tools that can help you see who the right customers are for you.
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7 Metrics You Ought to Monitor in Google Analytics | Ep. #356
22 juli 2017 · 8 min
In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Google Analytics to drive more traffic to your site and increase your ROI.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Metrics You Ought to Monitor in Google Analytics Lees meer00:37 – First metric is the bounce rate 00:54 – You can check which pages are causing the bounce and do necessary adjustments
00:59 – Second metric is the search traffic 01:01 – You can monitor it daily and make weekly comparisons to see the trends
01:21 – Neil started adding different languages on their website01:56 – Third metric is the conversion 02:02 – You should be looking at where your conversions are coming from and if you’re hitting your goals
02:22 – Fourth metric is the time on site 02:42 – Check your time on site alongside your bounce rate
02:53 – Fifth metric is the site speed 03:00 – Site speed is a ranking and experience factor
03:20 – Sixth metric is social referrals 03:46 – Neil won’t spend more money on Facebook ads for USA because of its strict algorithm
04:12 – Seventh metric is pages per session 04:30 – You can pull lessons from the well performing pages and duplicate them for your other pages
04:39 – That’s it for today’s episode!
3 Key Points: By paying attention to the metrics, you can track your progress and make the necessary adjustments.
First study the social platform where you want to have paid ads to make sure your money doesn’t go down the drain.
Set goals for your business to see if you’re on the right track.
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How to Retain Your Customers | Ep. #355
21 juli 2017 · 10 min
In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you treat your customers well—acknowledging their value as client and friend—they will stay true to you, refer you to others, and contribute to the long-term success of your company. Tune-in to find how you can keep your customers for the long haul.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Retain Your Customers Lees meer00:40 – People like dealing with people so visit your customers and build a relationship when you can 00:48 – It can be difficult at times, but you have to establish that relationship
01:17 – Add as much value as you can to your customers
01:24 – Your job is to make them look like a superstar so they’ll remember you forever
01:31 – Become their friend
01:44 – The onboarding experience affects retention more than anything else 01:50 – Look at the metrics for your onboarding02:17 – For service-based businesses, Conversion Rate Experts will ask you about the experience 02:30 – They take the data to improve onboarding experiences and calls
02:48 – Some of Eric’s friends use Intercom for support
02:54 – Have great customer service 03:15 – It’s part of the experience03:35 – Do what’s right for the customer 03:50 – Neil had a bad experience with a software company
04:08 – The owner didn’t assist Neil well
04:24 – Neil is a prime customer and when his order didn’t arrive on time, Amazon sent him a new product overnight and a rebate05:25 – In the long run, a good experience will pay off
05:43 – People will remember how you made them feel!
06:15 – That’s it for today’s episode!
3 Key Points: Build a relationship with your customers and consistently work to add value to them.
Your customers as friends, know their worth when it comes to the lasting success of your company.
Great customer service will keep your customers happy and satisfied—they’ll even be willing to refer you to others.
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How to Build DA 70+ Links | Ep. #354
20 juli 2017 · 7 min
In Episode #354, Eric and Neil discuss how to build DA 70+ links. Tune in to learn how you can effectively build your DA links and the importance of having the BEST content in your respective field before approaching high DA sites you want to link back to you.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Build DA 70+ Links Lees meer00:34 – DA stands for domain authority with a scale of 1-100, 100 being the strongest 00:43 – The higher the domain authority is, the easier it is for you to boost your content
01:08 – Large publications usually have 60-90+ DA 01:24 – Marketing School’s Episode about writing for large publications
01:32 – Go to your competition, take their URL and put into Ahrefs 01:40 – You’ll see their backlinks, who’s linking to them and the articles they're pointing to
01:47 – Create better articles, hit those sites up, and ask for a link
01:53 – Neil finds this to be the most effective way
01:57 – Check Brian Dean’s skyscraper technique02:00 – Check out Dean’s article on 10 ways to double your SEO traffic and 101 ways to double your SEO traffic on his website
02:56 – Building DA links is a timed game
03:06 – The best approach is to create great content and talk to the higher domain authority sites, asking them to link to you
03:23– That’s it for today’s episode!
3 Key Points: Increase your domain authority by writing with large publications.
If your content is better than you competitors, you have a higher chance of high DA sites linking to you.
Building DA is a timed game; be patient and continue to be the best authority on a subject.
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Should You Use Pop-ups? | Ep. #353
19 juli 2017 · 7 min
In Episode #353, Eric and Neil discuss whether or not you should use a pop-up. Tune in to hear Eric and Neil’s experience with pop-ups, why they still work, and how you can recoup your spending by using this tool.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Use Pop-ups? Lees meer00:55 – Whether people like or hate pop-ups, they still use them because they work
01:04 – You should use pop-ups
01:13 – Use pop-ups when your visitor is about to leave your website
01:23 – Eric read a study that assessed whether a visitor left the website after seeing a pop-up 01:42 – The metrics stayed the same
01:56 – People still convert at the end of the day02:16 – Hello Bar can be used for pop-ups
02:35 – You can recoup your spending through pop-ups
03:04 – There’s nothing wrong with pop-ups
03:10 – When your pop-up is great and people get value from it, they won’t hate you
03:27 – As Mark Cuban says “when you try to please everyone, you please no one”
03:30 – That’s it for today’s episode!
3 Key Points: Pop-ups are still used today, because they WORK.
Use pop-ups not when the visitor enters your website, but when they’re about to leave.
Make sure your pop-up adds value to your customers and everyone walks away happy.
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7 Advanced Segments You Ought to Set Up in Google Analytics | Ep. #352
18 juli 2017 · 9 min
In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic per geographic region, and see who is actually spending on your website.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Advanced Segments You Ought to Set Up in Google Analytics Lees meer00:40 – Google analytics show you data
00:48 – With advanced segments, you can specify data and ‘slice and dice’ Google reports to look at the data based on the segments
01:10 – First, look at the regions where you generate most of your business from 01:12 – Create advanced segments around those countries
01:16 – Neil targets Brazil and other Spanish speaking countries with some European and US countries
01:26 – Neil can track the traffic from those regions01:43 – Second is the people who have viewed 3 or more pages
02:00 – Third is the search traffic per country 02:09 – You can check how different regions are growing and declining
02:18 – By segmenting, you can be more specific about the reasons why there’s decline and growth02:40 – Fourth is the visitors who have generated over $100 in revenue
02:57 – Fifth is session duration 03:00 – Neil created one that was under 40 seconds
03:12 – Another variation is over 40 seconds
03:38 – You can then start adjusting your website for a consistent user experience03:56 – Sixth is the visitors whose search query is more than 4 words 04:07 – Avinash Kaushik’s advance segments
04:28 – Seventh is having goals set up whether you’re an e-commerce site or lead gen site 04:37 – Neil set up a segment related to transaction amounts
05:10 – After looking at the transactions, Neil will have an idea of what makes people spend more
05:33 – You can notice the patterns of people’s behavior on your website05:50 – That’s it for today’s episode!
3 Key Points: While Google analytics show you data, advance segments wi… -
7 Chrome Extensions Every Marketer Ought to Use | Ep. #351
17 juli 2017 · 7 min
In Episode #351, Eric and Neil discuss 7 chrome extensions that every marketer ought to use. Tune in to learn how these chrome extensions can make your work as a marketer easier so that you’re using your time in a way that maximizes productivity!
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Chrome Extensions Every Marketer Ought to Use Lees meer00:34 – First extension is Zest—it has tons of marketing articles
00:54 – Keyword Everywhere is an extension that when you search anything, it pops in data on the search volume from Google 01:15 – It is useful for marketers because they can do keyword research through the Google browser01:26 – Ghostery shows you the technology a website has
01:53 – Fourth is Save to Pocket 02:08 – Allows you to save anything for future reference02:20 – Fifth is Buffer for social media sharing
02:37 – Sixth is Email Hunter 02:46 – It can figure out the email address of the profile you’re viewing
02:58 – Neil used Rapportive but LinkedIn discontinued it03:14 – Last is TubeBuddy which shows you the tags that you should be using in YouTube, the tags of the video you’re watching, and your tags ranking
03:50 – That’s it for today’s episode!
3 Key Points: Chrome extensions can help you enormously, especially if you usually work with Google browser.
As a marketer, shifting through different websites or software can be time consuming making the use of extensions necessary.
Leverage the online tools that you can use to streamline your marketing processes.
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How to Get Press Like Richard Branson | Ep. #350
16 juli 2017 · 8 min
In Episode #350, Eric and Neil discuss how to get press like Richard Branson. Tune in to hear about Richard Branson’s unreal PR stunts that put Virgin company on the map! You’ll also find out why standing out and being bold is just what you need to do to make yourself memorable!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Press Like Richard Branson Lees meer00:40 – Neil learned about how Richard Branson created Virgin during his speaking engagement at VTEX as an opening speaker for Richard Branson 01:28 – Richard did a crazy PR stunt when Virgin was just starting and didn’t have enough capital
01:44 – Richard used hot air balloons with their name on it so people would be exposed to the brand
01:56 – When the London Eye couldn’t be lifted from the ground, Richard had a blimp that flew over London Eye with the message “BA Can’t Get It Up”
02:28 – Richard went overboard for his company to grow at a rapid pace02:38 – Richard lives his life how he wants it
03:06 – You have to do something remarkable to be memorable
03:45 – One thing to learn from Richard Branson is to create crazy and drastic stuff, especially when you’re just starting
04:06 – Don’t do something that everyone else is doing
04:12 – That’s it for today’s episode!
3 Key Points: Richard Branson is known for his crazy, but effective PR stunts.
When you’re just starting, do something memorable and remarkable.
Stand out by being YOU.
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How to Rank #1 in Google | Ep. #349
15 juli 2017 · 8 min
In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank #1 in Google Lees meer00:40 – The two main factors that affect ranking are your content and links
00:51 – Building backlinks becomes difficult over time
01:09 – Neil was at the SMX Conference and everyone was talking about links
01:20 – Neil found out over the years that Google values content more than they do links
01:27 – You want to get to Top 10 in the search result for any keyword you want to rank for 01:35 – You can use the Keyword Density Tool by SEObook01:40 – Make sure your content is VERY thorough to get more search traffic in the long run
02:00 – Wikipedia is always the top search result for “Abraham Lincoln” 02:05 – The content is consistently growing02:24 – Guest posting can also help your ranking and ROI
02:53 – Eric has a team that tracks their links using Pitchbox03:23 – You can get a higher domain authority when you base your content on your keywords
03:37 – Ranking takes time
04:15 – That’s it for today’s episode!
3 Key Points: Content and links are the main factors that account for your search ranking; but, at the end of the day, you should focus more on content.
Be THOROUGH when you write your content—this will get you to the Top.
Be patient and just continue to add value; your ranking will increase over time.
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How to Hire a Blog Editor | Ep. #348
14 juli 2017 · 9 min
In Episode #348, Eric and Neil discuss how to hire a blog editor. Tune in to learn the tasks you can assign your prospective editor. Assess as much as you can before hiring an editor such as whether or not you they can work well with you. You’ll also find out why Neil prefers paying a flat rate rather than an hourly rate.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire a Blog Editor Lees meer00:55 – Eric has used ProBlogger to hire writers and editors
01:34 – Neil evaluates a team of editors by how they streamline a task 01:39 – Editors have to think of at least 20 variations of a headline
01:48 – Make sure the content is free of lapses
01:54 – Editors will also reach out to other editors that they’ve linked to through email
02:17 – Next is scheduling the posts in different social media sites through Buffer02:40 – A blog editor makes sure the right content will post at the right time
03:00 – Blog editors need to have a process for how they get things done 03:40 – You can ask them if they can give you a sample of their work03:50 – Neil hires editors who are also bloggers 04:07 – Neil usually hires someone to work on an article—he checks to see if they are on-time, organized and are doing a good job
04:30 – You can also have an editor on a per post basis 04:40 – Neil pays a flat rate of around $750-1K a month for 3 posts per week
04:56 – Neil doesn’t like to pay an hourly rate05:51 – Hiring in-house allows you to have more control of the editor’s work
06:00 – That’s it for today’s episode!
3 Key Points: You should try out your editors first before hiring them.
An editor should be a great writer—you can’t tweak content if you can’t write an article yourself.
Pay your editors depending on the content they take care of and what you’ve agreed upon.
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Why Do Big Brands Get Away With Spammy Link Building? | Ep. #347
13 juli 2017 · 11 min
In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, making businesses think twice about using shady link tactics. And even if these tactics work, find out why it’s still not recommended for you to use them.
Time Stamped Show Notes: 00:27 – Today’s topic: Why Do Big Brands Get Away With Spammy Link Building? Lees meer00:44 – Big companies like Google and Amazon make hundreds of millions of links
00:50 – The over-optimization cup 01:01 – Once it overflows, you’ll get hit with penalties and adjustments01:08 – A new site or brand has a smaller margin of error
02:06 – One of hardest indicators to manipulate is brand craze 02:10 – This is when more and more people are searching for your brand
02:30 – When Google knows that you’re a big brand, it’s harder for them to remove you
02:38 – Google just penalizes a big brand for shady link building
03:05 – Google notices that people will turn to other search engines when they don’t see the big brands from the search result
03:08 – Google now does not penalize big brands as easily03:23 – A lot of industries are using shady link tactics
03:58 – Google has adapted different algorithms to determine if a brand should be penalized
04:30 – Google now tries to showcase the best sites first
04:27 – Viper Chill’s How 16 Companies Are Dominating the World’s Google Search Result05:08 – Hearst Media started BestProducts 05:24 – The total number of visits skyrocketed in just a few months
06:05 – SEO out-playing still happens
06:29 – If you’re creating too much possibility by doing something wrong, it will look bad
06:46 – Shady tactics still work but is NOT recommended
07:00 – Top keywords from SEMrush07:31 – That’s it for today’s episode!
3 Key Points: People tend to use a different search engines when they don’t see the brands that they want from the search results.
Shady tactics are still being used today and while they work, they aren’t recom… -
Is Public Speaking Worth It? | Ep. #346
12 juli 2017 · 8 min
In Episode #346, Eric and Neil discuss whether public speaking is worth it. Tune in to find out the benefits of public speaking, such as networking and increasing your brand awareness. Eric and Neil also discuss what they aim for whenever they participate in a speaking engagement.
Time Stamped Show Notes: 00:27 – Today’s topic: Is Public Speaking Worth It? Lees meer00:50 – Neil was 20 years old when he started public speaking 01:14 – Speaking consistently within your space will eventually drive a business
01:26 – The content should be advanced01:45 – You can get better offers if you’re a public speaker
02:01 – Eric was in Amsterdam a month ago and he talked with other public speakers 02:12 – Having a network of public speakers is a benefit for Eric
02:27 – The right people can introduce you to other people02:38 – Public speaking is a great way to connect with people
02:50 – Eric will always aim for 1 good connection in every public speaking event that he does
03:00 – Neil observed that speaking outside of your country can get you better results 03:12 – Neil was in Brazil for VTexDay, and was an opening speaker for Richard Branson03:25 – Neil and Richard were the only speakers on a specific day
03:44 – Neil has met different government officials, investors and business owners who are on the Forbes list04:40 – “There’s a much higher ROI speaking in smaller markets that aren’t as competitive”
04:48 – That’s it for today’s episode!
3 Key Points: Speaking consistently can help build your brand.
Your content should be invaluable and well-prepared for your audience.
Growing your network and increasing your brand awareness are some of the benefits of public speaking.
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How to Become a Contributor For Well-Known Publications | Ep. #345
11 juli 2017 · 9 min
In Episode #345, Eric and Neil discuss how to become a contributor for well-known publications. Tune in to learn the strategies that will land you that GREAT deal—you only need one to make your efforts worth it. You’ll find out the importance of focusing on your content and connecting with editors and guest contributors.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Become a Contributor For Well Known Publications Lees meer00:47 – If you want to be a contributor for a specific publication, look at their format first 00:53 – Write something that is interesting to the editor while following their format
00:57 – Reach out to editors and try to help them out01:06 – Check out other websites that are looking for guest bloggers through Google search
01:23 – It is true that you’re not going to generate a positive ROI from a guest post, but it takes ONE deal to make it worth it 01:47 – Neil wrote on a publication before and was spotted by a CEO and Neil made a 7 figure deal
02:35 – Guest writing will eventually pay off02:44 – You can find editors on LinkedIn and find their emails though Hunter 02:57 – Be brief and try to help them
03:01 – The publications are more interested with content
03:07 – Most contributors are not that big in their space
03:30 – Other than emailing editors, you can reach out to guest contributors of a publication 03:35 – Network with them and try to help them
03:46 – After they get comfortable with you, ask them to introduce you to the editor
03:59 – When you get accepted, don’t backlink to your website because Google will know it04:15 – Focus on building a brand
04:55 – The high DA links are not worth it
05:18 – That’s it for today’s episode!
3 Key Points: Write something that will pique the editor’s interest and use their format.
Try to network with guest contributors and ask them to introduce you to the editor.
Focus on building a brand by creating GREAT content.
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How to Attract Top Marketing Talent | Ep. #344
10 juli 2017 · 9 min
In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to leverage LinkedIn updates for making those contacts, and the importance of communicating who you are (as a company) to potential new recruits.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Attract Top Marketing Talent Lees meer00:36 – Eric just hired a number of new employees
00:55 – Finding great marketing talent is more difficult than finding a designer
01:25 – Eric blasts his lists every once in while with his jobs page from Workable 01:37 – From the applicant tracking system, Eric can monitor everything01:51 – What Neil learned in recruiting is that possible recruits want to learn more about your company 02:06 – Create a video about your company
02:29 – Neil goes to LinkedIn to find people in the space and approach them
02:49 – Neil creates a great job description to send to people03:35 – Most people are on LinkedIn and the best ones aren’t looking for a job
03:50 – Eric would sometimes invite a potential candidate to meet them and get to know them better
04:08 – Check out the Forced Hiring blog post on Growth Everywhere 04:12 – Mark Roberge of HubSpot shared how he hires people04:42 – Eric and Neil are writing more updates on LinkedIn and Eric edited his profile, adding that he’s hiring 05:03 – There was a guy who reached out to Eric through LinkedIn
05:33 – Create a process and reach out to people
05:40 – Recruiters are useful, too 05:55 – They are worth the time and effort06:04 – That’s it for today’s episode!
3 Key Points: People want to know about your company and having a video that describes your company makes hiring easier.
LinkedIn updates have a wider reach so there’s a higher chance of people finding out that you’re hiring.
Find out who are the great recruits from others’ recommendations.
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Did you enj… -
How to Use Polls to Attract New Customers | Ep. #343
9 juli 2017 · 7 min
In Episode #343, Eric and Neil discuss how to use polls to attract new customers. Tune in to learn how you can use polls to engage and interact with your customers and, at the same time, attract new leads!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Polls to Attract New Customers Lees meer00:40 – Neil was looking to acquire advertising companies that do pay per click management 00:47 – Neil had a poll on his website asking if people spend money on Google AdWords or Facebook ads
01:03 – Neil got 401 responses with 51% answering “yes”
01:22 – Neil modified the poll asking how much people spend on paid advertising
01:35 – Most of Eric’s clients leverage paid advertising
01:56 – Neil told Eric how he can leverage his leads using polls02:29 – You can get people engaged through polls
02:47 – A poll is a way to have a conversation with your customer and not just a form that needs to be filled out
03:21 – Eric is considering removing Intercom and using chatbots, like ManyChat03:30 – Eric will also try using polls
03:40 – That’s it for today’s episode!
3 Key Points: Polls are a great way to engage with your customers and start a conversation.
You can easily generate leads with polls—especially if you refrain from making it look like a form that needs to be filled out.
A similar feature akin to polls is using Chatbots.
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How to Leverage Quora Ads | Ep. #342
8 juli 2017 · 9 min
In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Leverage Quora Ads Lees meer00:35 – Quora is a question and answer site that has raised a $100M round in June 2017
00:54 – Eric personally reads Quora
01:12 – Quora currently generates a lot of search traffic at the moment
01:19 – One of Eric’s clients, Lever, tracks the keyword applicant tracking system
01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily
02:06 – Quora is a text-based content that sends people to a landing page
02:16 – With Quora, you want to answer their question and pitch them your product
02:24 – Quora is a mixture of using content marketing combined with paid advertising
03:13 – You can redirect people to search in Quora if you don’t want to pay for ads
03:18 – Quora ads are currently not that expensive
03:33 – Go to Quora.com/Business to know how to set up ads 03:43 – Answers that are in ad format don’t usually convert
04:52 – Your answers can give advice first, making them want more
05:00 – Do NOT pitch right away05:05 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 05:22 – Subscribe, rate and review Marketing School
05:27 – Text MARKETINGSCHOOL to 33444 for those in the US
05:33 – For international listeners, just email eric@singlegrain.com with your screenshot05:40 – That’s it for today’s episode!
3 Key Points: People flock to Quora to hear answers for their questions from a variety of people.
Quora ads aren’t as expensive as others, but is effective in converting.
Do NOT pitch your product right away when you answer a question – give them advice, first.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
D… -
What Pages on Your Site Should You Consider No-Indexing? | Ep. #341
7 juli 2017 · 8 min
In Episode #341, Eric and Neil discuss which pages on your site you should consider no-indexing. Tune in to learn what pages on your website are the BEST candidates for no-indexing and how no-indexing pages can affect your crawl budget for the better.
Time Stamped Show Notes: 00:27 – Today’s topic: What Pages on Your Site Should You Consider No-Indexing? Lees meer00:38 – No-indexing is putting a code within your HTML that tells Google not to index the page
01:23 – Indexing a page can control your crawl budget
01:41 – You want to take your low-quality content to no-index
01:54 – Neil takes the pages that are not getting much traffic 02:00 – Neil takes them from Google Analytics that has less than 100 visitors from a search02:30 – For e-commerce, you can consider no-indexing search pages
02:40 – Look at your Google Analytics to know which page to cut out
02:55 – Eric thinks that the category page isn’t useful and should be no-index
03:20 – No-index your paginated results
03:30 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 03:52 – Subscribe, rate and review Marketing School03:55 – Text MARKETINGSCHOOL to 33444 for those in the US
04:00 – For international listeners, just email eric@singlegrain.com04:12 – That’s it for today’s episode!
3 Key Points: No-index the pages that are not creating traffic for your website.
Checking your Google analytics can help you analyze which pages are supposed to be on no-index.
Indexing pages can control your crawl budget.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
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How to Do Customer Development | Ep. #340
6 juli 2017 · 9 min
In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback so that you can to adjust your sales strategy and boost your revenue, today!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Do Customer Development Lees meer00:36 – Customer development is reaching out to customers and knowing their preferences and feedback 00:46 – The data and feedback improve what you’re offering so you can increase your revenue and MPS score
00:55 – You can use Qualaroo and SurveyMonkey to help you01:05 – The two types of data are qualitative and quantitative data 01:06 – Quantitative is what you get from Google Analytics
01:11 – Qualitative is from customer development
01:20 – You can’t easily know the problem just by looking at the data
01:35 – You can get the qualitative data from talking to your customers
01:59 – One of Neil’s friend sells HDMI cables and other electronic devices
02:05 – Customers don’t buy from Neil’s friend’s site because he doesn’t offer free shipping
02:17 – Neil’s friend took the average cost of shipping, added it to the product price and offered free shipping02:52 – Steve Blank’s 4-step framework
03:27 – Getting your customers on the phone is very important 03:37 – You want to solve your customer's’ problems
03:49 – Make adjustments from the feedback you receive04:16 – You want to talk to every kind of customer, not just the one paying you
04:39 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 04:56 – Subscribe, rate and review Marketing School04:59 – Text MARKETINGSCHOOL to 33444 for those in the US
05:05 – For international listeners, just email eric@singlegrain.com05:10 – That’s it for today’s episode!
3 Key Points: Reach out to your competitors’ customers and those who left you—not just your paying customers.
Having both qualitative and quantitative data will better inform the adjustments you can make to y… -
How to Leverage Micro Influencers | Ep. #339
5 juli 2017 · 8 min
In Episode #339, Eric and Neil discuss how to leverage micro influencers. Micro influencers are those who have anywhere from thousands to 10K followers. When you get into the millions, you’re dealing with macro influencers. Tune in to learn if you should be reaching out to macro or micro influencers for the promotion of your business and why having just one influencer isn’t enough.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Leverage Micro Influencers Lees meer00:36 – Macro influencers are those who already have millions of followers on social media
00:49 – Micro influencers are those who have thousands or 10K followers and above 00:56 – They have the following on a specific niche
01:02 – Eric and Neil are micro influencers01:37 – Most small businesses work with micro influencers
01:45 – Neil’s friend, who is in the fitness field, pays influencers to promote supplements and protein products 01:53 – When they employed a macro influencer who had millions of followers, the promotion didn’t convert to sales
02:08 – When a micro influencer, like a bodybuilder, posted about their products, they generated sales and the promotion cost was lower02:23 – It’s not about the quantity, but the biggest influencer in your niche
02:50 – There are agencies nowadays who build influencer platforms
03:08 – Leveraging DM in Instagram
03:31 – Gary V’s the art of the DM03:43 – When you want to work with micro influencers, you can’t just work with one 03:57 – When everyone talks about you in your space, it’s much more effective
04:12 – Having micro influencers is the same thing as running ads
04:20 – There are pricing guides in paying micro influencers
04:30 – Marketing School is giving away a free 1 year subscription to Drip, which is an email automation tool 04:42 – Subscribe, rate and review Marketing School04:50 – Text MARKETINGSCHOOL to 33444 for those in the US
04:56 – For international listeners, just email eric@singlegrain.com05:50 – That’s it for today’s episode!
3 K…