Marketing School - Digital Marketing and Online Marketing Tips
Alle afleveringen
3.388 afleveringen, van nieuw naar oud
-
How to Improve Brand Loyalty | Ep. #438
12 oktober 2017 · 7 min
In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Brand Loyalty Lees meer00:38 – Amazon Prime’s two-day shipping policy initially scared their investors, but it became successful in the end
01:11 – “Go above and beyond to help customers” 01:28 – When people post on social media and tag your business, make sure to reply01:40 – When people know that you’re responsive, they tend to be more loyal to you
01:53 – Eric helps their clients get additional exposure which is already above and beyond their services—this creates loyalty
02:05 – Eric connects and builds relationships with people
02:32 – “Just care about people”
02:42 – Think of the big brands who go above and beyond to help you
03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:15 – Go to SingleGrain.com/giveaway to get your FREE copy03:21 – That’s it for today’s episode!
3 Key Points: In the end, just care for people and help out as much as you can.
Respond to your followers, clients, customers—the more responsive, the more they tend to be loyal to you.
Learn from the big brands and what they do to cater to their customers.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Create an Irresistible Product or Service Guarantee | Ep. #437
11 oktober 2017 · 7 min
In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee Lees meer00:38 – The baseline is to have a 30-day money back guarantee
00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee
01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt
02:27 – Amazon is committed to giving the best customer service 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back03:06 – Your guarantee should reflect the quality of your product or service
03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway to get your FREE copy04:00 – That’s it for today’s episode!
3 Key Points: A 30-day money back guarantee is the baseline for all guarantees.
If you have an awesome guarantee, it should reflect the quality of product/service that you have.
Some tend to abuse guarantees, so you must trust in your product or service quality.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is TV Advertising Really Worth It? | Ep. #436
10 oktober 2017 · 7 min
In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads.
Time Stamped Show Notes: 00:27 – Today’s topic: Is TV Advertising Really Worth It? Lees meer00:37 – Neil was in Canada with a friend who was working with TV ads 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad
01:30 – Eric shares about the Trivago ad all over the TV
02:12 – The effectiveness of your ad will still depend on your target demographic
02:25 – Do your market research and planning before implementing a TV ad
02:52 – If you have the money, you can consider a TV ad
03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy03:25 – That’s it for today’s episode!
3 Key Points: TV advertising still works and IS worth it—if it fits your budget, of course.
Understand your demographics before getting deep into a specific ad platform.
For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Own Negative Social Media Comments | Ep. #435
9 oktober 2017 · 8 min
In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why it helped them improve and grow as professionals in the long run!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Own Negative Social Media Comments Lees meer00:36 – Neil learned to just ignore negative comments
00:55 – Eric ends up helping out the negative commenter
02:04 – Some feedback is good feedback that can help you improve
02:27 – “When people give you negative feedback, embrace them” 03:00 – In the long run, it may influence how you change03:05 – Feedback helps you grow
03:20 – Eric shares about a YouTuber who responds to feedback
03;49 – Don’t take the feedback personally
04:28 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:42 – Go to SingleGrain.com/giveaway to get your FREE copy04:48 – That’s it for today’s episode!
3 Key Points: Negative comments will get to you at first, but you’ll learn to ignore them.
Take any feedback as constructive criticism that can help you reflect and improve your craft.
Don’t take negative comments personally, always see the positive in them.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Important Are Headings for SEO? | Ep. #434
8 oktober 2017 · 6 min
In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings and how it helps boost your website’s ranking.
Time Stamped Show Notes: 00:27 – Today’s topic: How Important Are Headings for SEO? Lees meer00:35 – Headings are still important because the H1 tag still has more authority for search engines
01:12 – If your H1 tag is larger, search engine will read it as more important than the other text in your website
01:25 – Ranking zero is having a snippet above the actual organic ranking 01:39 – Have some sentences after your H1 tag01:56 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:08 – Go to SingleGrain.com/giveaway to get your FREE copy
02:15 – That’s it for today’s episode!
3 Key Points: Search engines still read your H1 tag as the most important text in your content.
Be sure that your heading is high quality and well thought-out.
Snippets below your H1 tag will boost your ranking as it’s still read by search engines.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Quickly Find the Most Popular Blogs in a Niche | Ep. #433
7 oktober 2017 · 6 min
In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. Tune in to find out the most reliable and useful tool to date.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Quickly Find the Most Popular Blogs in a Niche Lees meer00:35 – Buzzsumo shows the most shared content and links to content
00:55 – SimilarWeb shows you which posts are similar to yours and the ones that get the most traffic
01:03 – Ahrefs is great for looking at content as well and they will find things you can’t find with Buzzsumo
01:35 – Google search is still one of the most useful ways to find popular blogs
01:57 – Search through different communities like Reddit02:37 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
02:57 – That’s it for today’s episode!
3 Key Points: Blogs that are constantly shared are the ones that are the most popular and credible in their respective niche.
Good ol’ Google search still does the job for finding the most popular blogs.
More people are engaged in different communities and/or forums, so they usually share what they follow.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Secure Your Website | Ep. #432
6 oktober 2017 · 7 min
In Episode #432, Eric and Neil discuss how to secure your website. Tune in to learn why a two-factor authentication for your website is better and the importance of backing up your website for security reasons.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Secure Your Website Lees meer00:33 – HTTPS is a certificate that can secure your website and there are multiple versions of it
00:55 – Get an SSL certificate
01:08 – One of Eric’s friends switched from HTTP to HTTPS and their traffic dropped
01:48 – Have a two-factor authentication for your website
02:05 – LastPass helps, too
02:21 – Make sure you are constantly checking your website
02:41 – For blogs, use VaultPress02:55 – For hosting, make sure you’re using a great host
03:15 – Backup your sites
03:39 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:46 – Go to SingleGrain.com/giveaway to get your FREE copy03:50 – That’s it for today’s episode!
3 Key Points: An SSL certificate and HTTPS can make your site more secure.
Be careful with your login credentials—use difficult passwords.
Always backup your sites.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 WordPress Plugins You Ought to Use | Ep. #431
5 oktober 2017 · 7 min
In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress site—especially if it is the face of your business.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 WordPress Plugins You Ought to Use Lees meer00:35 – First tool is the Yoast SEO plugin 00:41 – It will give you the foundational tool
00:52 – Second tool is VaultPress so that you can backup your blog, especially if it’s your business
01:10 – Have a tool for content upgrades like Thrive Leads and OptinMonster 01:33 – Breadcrumbs NavXT can be added to your WordPress theme01:45 – Fifth is to have a plugin checklist like WP Blog Checklist
02:13 – Sixth: check out Comments Not Replied To so you won’t miss out on any comments
02:27 – Seventh is a cache plugin to manage your blog speed
03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:13 – Go to SingleGrain.com/giveaway to get your FREE copy03:17 – That’s it for today’s episode!
3 Key Points: A SEO plugin will be the foundation of your WordPress website.
Content upgrades helps your site attain more and more leads.
Maximize different plugins that are available for WordPress, they are made for a reason!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Generate More YouTube Search Traffic | Ep. #430
4 oktober 2017 · 7 min
In episode #430, Eric and Neil discuss how to generate more YouTube search traffic. Tune in to learn how you can revamp your videos to attract more traffic and why your watch time is important.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate More YouTube Search Traffic Lees meer00:35 – Use TubeBuddy and VidIQ—TubeBuddy will give you ideas on what tags you should use for your YouTube videos
01:11 – Upload your transcript or the captions for your videos to boost your ranking
01:32 – Think about how you can rank for great titles 01:50 – You have to understand your audience02:00 – Use amazing images for your CTR
02;34 – YouTube wants people to stay longer on their platform so consider your watch time
03:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy03:26 – That’s it for today’s episode!
3 Key Points: Know your TOP keywords for your videos.
If you can upload your own transcript, do it—it’ll help your ranking.
Play around with watch time and make sure that people are staying around to watch your videos.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 Tips for Increasing Engagement with Your Blog | Ep. #429
3 oktober 2017 · 8 min
In Episode #429, Eric and Neil discuss 7 tips for increasing engagement with your blog. Tune in to learn how you can boost your viewer’s engagement levels and hook them so they have to keep coming back for more.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tips for Increasing Engagement with Your Blog Lees meer00:35 – First is to write your blog in a conversational tone by using “you” and “I” 00:54 – People become more engaged and they will probably leave comments
01:00 – Add a live chat button to your blog
01:26 – Third is to wrap up your blog post with a conclusion 01:36 – Most readers will read your conclusion first before reading the whole blog01:44 – Fourth is adding different types of content 02:00 – Some read on their mobile while others on their computer
02:13 – Fifth is to respond to comments in your blog
02:30 – Connect social media channels with Edgar03:08 – Seventh is to do a content upgrade with Thrive, Hello Bar, OptinMonster 04:00 – There are different content upgrades available at Leadpages
04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:26 – Go to SingleGrain.com/giveaway to get your copy
04:28 – That’s it for today’s episode!
3 Key Points: Writing in a conversational tone will engage your readers making them more likely to comment.
Use social media platforms to increase your blog’s reach.
Have a catchy conclusion, most readers read it first anyway.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Correctly Use Live Chat on Your Website | Ep. #428
2 oktober 2017 · 8 min
In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live chat and convert them into sales.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Correctly Use Live Chat on Your Website Lees meer00:51 – Live chat isn’t just about talking to your website visitors, it can actually detect potential customers 01:34 – Segment your audience and only show the live chat option—it’s your best bet
01:50 – Intercom is doing well for live chat
02:00 – Eric just switched to Drift which has the ability to set appointments for people 02:47 – The appointment setting becomes a revenue generating tool
02:58 – Drift Enterprise costs $2K a month, but they have the another version
03:38 – Eric’s clients like Drift03:50 – Just make sure you’re not showing your live chat to the wrong people or you’re wasting money 04:31 – “You can’t hit everyone”
04:35 – Marketing School is giving away a free 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:45 – Go to SingleGrain.com/giveaway to get your FREE trial
04:50 – That’s it for today’s episode!
3 Key Points: Only target those who will likely convert to sales when it comes to the live chat feature.
If you’re talking to the wrong people, you’re just wasting time and money.
Live chat can become an income generating tool if used well.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Hire an Agency for Link Building? | Ep. #427
1 oktober 2017 · 7 min
In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire an Agency for Link Building? Lees meer00:33 – Neil ran an agency with link building in the past and Eric’s agency is currently handling link building
00:48 – Most people don’t have proper connections and use templates that don’t work
01:01 – “Links are a very dangerous thing”
01:12 – Link building is the same as doing outreach when it comes to sales
01:50 – Pitchbox is an SEO outreach tool; if you’re using it, it’s better to hire an agency
02:20 – If you’re looking for good links, find the right agency 02:24 – Ask for samples first to see if the links are good02:32 – If you want to do it in-house, hire someone who knows the processes well
02:40 – If you decide to go with an agency, make sure that you’re not charged per link 02:53 – Make sure you’re paying a reasonable price03:11 – Track reports regarding your link building
03:40 – Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool 03:52 – Go to SingleGrain.com/giveaway to learn more about your FREE trial03:58 – That’s it for today’s episode!
3 Key Points: Link building isn’t easy and will hurt your ranking if it’s not done right.
Before committing to an agency, ask for samples of links to check if they are providing great links.
If you’re going to do link building in-house, choose someone who knows the processes by heart.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy inform… -
How to Spy on Your Competition | Ep. #426
30 september 2017 · 8 min
In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Spy on Your Competition Lees meer00:38 – Ahrefs is a great tool to use
01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click 01:40 – It will give you an idea of whether you should also be bidding on those keywords02:14 – Adbeat goes deeper on ads and spend trends over time
02:41 – BuiltWith will show you everything that your competitors are using
03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website
03:45 – SpyFu and iSpionage are great tools 03:50 – iSpionage shows the keyword efficiency index04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:56 – Go to SingleGrain.com/giveaway for multiple entries
04:59 – That’s it for today’s episode!
3 Key Points: Leverage the tools that will help you become BETTER than your competitors.
Track to see if your strategies are working or if you’re just wasting your money.
Spying on your competitors is healthy for a business.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Much Should You Spend on Content Promotion? | Ep. #425
29 september 2017 · 9 min
In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there!
Time Stamped Show Notes: 00:27 – Today’s topic: How Much Should You Spend on Content Promotion? Lees meer00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising
00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement 01:11 – He’s pushing $50 for every published piece of content01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion 01:52 – At least half of the time should always be spent on content promotion
01:57 – You can spend time or spend money on promotion
02:00 – You can boost traffic from different social media sites02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content 02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too
03:17 – If you’re just starting out, it is easier to reach out to people
03:33 – Make sure that your content is good
03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too
04:19 – Check your analytics and insights to create a more targeted audience
04:38 – Content marketing works if you’re promoting it
05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:27 – Go to SingleGrain.com/giveaway for multiple entries05:31 – That’s it for today’s episode!
3 Key Points: For every piece of content you publish, you should spend half your time PROMOTING it.
Your content marketing won’t work if you’re not promoting it—it simply won’t reach people.
Even with just a dollar, you can push your content on Facebook.
Leave some feedback:
Wha… -
What Part of Your Funnel Should You Focus On? | Ep. #424
28 september 2017 · 8 min
In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly.
Time Stamped Show Notes: 00:27 – Today’s topic: What Part of Your Funnel Should You Focus On? Lees meer00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience
00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services
01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing
01:24 – If you don’t have a lot of visitors, focus on the top of the funnel
01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel 01:43 – You can check it out using Mixpanel and/or Kissmetrics01:50 – Focus on optimizing that part by doing A/B testing or surveys
02:12 – Eric shares an experiment of how they bring people through an entire funnel 02:16 – Eric did a case study for SaaS companies
02:45 – When you bring people through the funnel, the journey needs to be consistent 03:05 – The journey is a story as well
03;19 – Digital Marketer and Chris Von Wilpert have some good points on funnels
04:06 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:15 – Go to SingleGrain.com/giveaway for multiple entries03:50 – That’s it for today’s episode!
3 Key Points: Figure out the part of your funnel where people fall off, then create a strategy to improve your performance.
Employ tests or experiments to make sure you’re on the right track.
Create a consistent journey for your funnel.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect wit… -
7-Point Website Redesign Checklist | Ep. #423
27 september 2017 · 7 min
In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes without any risk to your traffic.
Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Website Redesign Checklist Lees meer00:34 – First is to make sure that your website is designed with a strong SEO foundation 01:01 – For WordPress, build up your SEO first
01:12 – Second is to keep track of your existing URLs in a checklist
01:25 – Third is to NOT forget about your site speed 01:30 – Check GTmetrix to find out your site speed01:41 – Fourth is to keep mobile in mind because a bigger percentage of website visitors are mobile users 01:50 – Use Google AMP framework
01:59 – Don’t forget about your pixels like the Google Analytics pixels and Facebook pixels
02:20 – Sixth is to figure out the copy for your content before redesigning it
02:35 – Last is to check your website’s resolution in different browsers using Browseo03:02 – Think about your website responsive design, too
03:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat-mapping analytics tool 03:25 – Go to SingleGrain.com/giveaway for multiple entries03:35 – That’s it for today’s episode!
3 Key Points: SEO is very important for websites so make sure that your SEO foundation is strong.
Since most people are on mobile, make sure your website is optimized for mobile so they get the best viewing experience possible.
Design and website response are crucial for the user experience.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Market Your Business at a Conference Without Sponsoring It | Ep. #422
26 september 2017 · 8 min
In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Market Your Business at a Conference Without Sponsoring It Lees meer00:41 – It’s better to speak at conferences than be a sponsor at one 00:50 – Talk with people in the conference lounge
01:16 – Networking is also a good strategy to market your brand without spending 01:49 – Networking doesn’t mean passing your business card, it means getting to know people’s story and expressing how you can help them
02:55 – Prior to the conference event day, figure out your target market
03:13 – Eric shares how his friend bombarded the booths in an event they went to in order to market his service
03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:00 – Go to SingleGrain.com/giveaway for multiple entries04:10 – That’s it for today’s episode!
3 Key Points: Rather than sponsoring a conference, it’s better to speak at one if you can.
Network with people by understanding their struggles and stating how you can offer a solution to their problem.
Make sure you know your target market first before coming to a conference.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Stay Consistent With Your Content Marketing | Ep. #421
25 september 2017 · 6 min
In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Stay Consistent With Your Content Marketing Lees meer00:34 – Have a routine in place that you will follow 00:47 – Eric has his routine on his calendar
01:08 – Create a content calendar 01:24 – This works the best for Neil
01:34 – Neil uses Excel while Eric uses Smartsheet, which is almost the same tool 01:42 – Whatever you use, make sure to stick with it
01:57 – Content repurposing helps with consistency
02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create
02:46 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 02:55 – Go to SingleGrain.com/giveaway for multiple entries03:00 – That’s it for today’s episode!
3 Key Points: Create and follow a routine for your content marketing.
A content calendar will help you stay focused on the tasks at hand.
A 30-day timeframe is the best length of time to work with because of the amount of updates you’ll need to make.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Makes a Brand Stand Out? | Ep. #420
24 september 2017 · 8 min
In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand!
Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Stand Out? Lees meer00:40 – The popular brands are everywhere 00:52 – Their logos are subtle and reflects their vision and mission
00:58 – There’s always a story behind every brand 01:26 – “A brand tells a really good story”
01:33 – Emotion is another factor for a brand
02:12 – Brand’s way of interacting with their customers 02:25 – Some by events and some by social media
02:33 – Interaction is often taken for granted, but it is important
02:48 – Amazon is known for their great customer service03:55 – There are brands that will also send out surveys for their services
04:19 – When a brand cares, it makes an immense difference
04:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:42 – Go to SingleGrain.com/giveaway for multiple entries04:50 – That’s it for today’s episode!
3 Key Points: Take care of your customers—this is Branding 101.
The way a brand interacts with their customers reflects, via social media or through events, tells the brand’s personality and story.
A brand stands out when it can connect with its customers.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Lessons Learned From Writing A Bestselling Book | Ep. #419
23 september 2017 · 8 min
In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads.
Time Stamped Show Notes: 00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book Lees meer00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list
00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t 01:03 – “I think I did it wrong”01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market
01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
02:30 – The hardest part of writing a book is dealing with publishers
02:40 – Writing a book is a lengthy process
03:04 – Neil had a launch team
03:14 – The difference between corporate sales and a launch team 03:25 – ResultSource will distribute the book in major book stores03:37 – Eric is now switching from writing to marketing
04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:33 – Go to SingleGrain.com/giveaway for multiple entries04:44 – That’s it for today’s episode!
3 Key Points: When writing a book, make sure that it reaches your target audience.
If you can write your book by yourself, do it.
Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neil… -
Why You Shouldn't Copy Someone Else's Marketing | Ep. #418
22 september 2017 · 8 min
In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off creating your own marketing strategy.
Time Stamped Show Notes: 00:27 – Today’s topic: Why You Shouldn't Copy Someone Else's Marketing Lees meer00:58 – When given a template, figure out how you can change it and make it your own
01:06 – Some marketing tactics that work for others does not mean it will work for you
01:27 – Eric has tried different techniques and not all of them have worked
01:45 – Learn from others, but don’t copy them
02:22 – Figure out what will work for you and your audience
02:30 – Neil was advised that if you’re doing something that moves away from your personality, the tactic won’t convert
02:50 – There’s NO best tactic for everyone, it will depend on your business and audience
03:34 – Learn everything that you can, but eventually you’ll have to create your own style
03:44 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:58 – Go to SingleGrain.com/giveaway for multiple entries04:05 – That’s it for today’s episode!
3 Key Points: While known marketers share their techniques for marketing, you do NOT and should not copy it cover to cover.
Learn different marketing tactics, then tailor a strategy for your audience.
There’s no best tactic for everyone—what works for one doesn’t mean it will work for the other.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Identify Evergreen Content Opportunities | Ep. #417
21 september 2017 · 7 min
In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Identify Evergreen Content Opportunities Lees meer00:40 – The easiest way to identify evergreen content is by looking at your competitors 00:44 – Use Ahrefs to know where your competitors’ search traffic is coming from
01:12 – You don’t want to publish news-oriented content
01:30 – Content in digital and online marketing is considered evergreen content
01:35 – HubSpot has a lot of evergreen content
01:45 – Evergreen is something that can stand the test of time
02:09 – BuzzSumo can help you see evergreen content
02:24 – Writing about evergreen topics is what gains traffic
02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking 02:51 – Then, you can figure out which content to write around those keywords03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic
03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway for multiple entries04:00 – That’s it for today’s episode!
3 Key Points: Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics.
Evergreen content will stand the test of time as it remains to be relevant.
Make use of the keywords that are ranking for your content.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLear…
-
How to Generate Leads With Free Tools | Ep. #416
20 september 2017 · 7 min
In Episode #416, Eric and Neil discuss how to generate leads with free tools. Tune in to learn which tools you can create in order to generate more leads, and Neil shares his highly effective marketing tool that reels in an incredible amount of traffic for him per month.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Leads With Free Tools Lees meer00:37 – If you want to get SEO leads, create an SEO grader or analyzer and when people have a bad score, ask them if they want to get better 00:56 – HubSpot did a campaign similar to this
01:15 – You can use Outgrow which will allow you to make different calculations to generate leads
01:42 – Check out “How much does it cost to make an app?” by Crew—which is a short quiz you can take
02:00 – You don’t need to create complicated tools
02:06 – Neil’s SEO analyzer continues to generate 70K in traffic/month
02:18 – It cost $20-30K maximum, but there are cheaper options
02:41 – Use it as a marketing expense
03:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:5 – Go to SingleGrain.com/giveaway for multiple entries04:00 – That’s it for today’s episode!
3 Key Points: Your tools don’t have to be complicated, a simple calculation and catchy question will do.
Create a tool that is relevant to your product and service.
The tool will last and continuously drive you traffic, so it is worth your investment.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415
19 september 2017 · 9 min
In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 AdWords Tricks & Tips That'll Boost Your ROI Lees meer00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
01:06 – #2: Leverage dayparting 01:13 – It is very useful and cost efficient, especially in B2B01:49 – #3: Single keyword ad groups 01:51 – It will allow you to focus on one keyword and keep your ads tailored
02:16 – #4: Geo-targeting 02:28 – You can give people specific offers based on their location
03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
04:01 – #6: Integrate the keywords that the users search for into your landing page 04:23 – Optimize landing pages for conversion04:32 – Last is to use CPA bidding which works well and let Google do its work
05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:49 – Go to SingleGrain.com/giveaway for multiple entries06:02 – That’s it for today’s episode!
3 Key Points: Site links will consistently add traffic to your site and can increase your search ranking.
If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
Consistently optimize your landing page with the RIGHT keywords.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Generate Audience Insights Using Facebook | Ep. #414
18 september 2017 · 7 min
In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook Lees meer00:35 – Audience insights will show you who’s visiting your website
00:38 – Google Analytics isn’t as accurate as Facebook 01:00 – You can plug in a Facebook Pixel on your website for free01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel 01:32 – Load up your audience
01:43 – It’s better if you have a business manager account
02:08 – With a custom audience, you can see people’s behaviour02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:46 – Go to SingleGrain.com/giveaway for multiple entries
04:00 – That’s it for today’s episode!
3 Key Points: Facebook’s data is accurate because of the number of the databases they have.
Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior.
You can also customize your audience depending on your target market.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Get Good Photos and Audio Files for Your Content | Ep. #413
17 september 2017 · 8 min
In Episode #413, Eric and Neil discuss how to get good photos and audio files for your content. Tune in to discover where you can get royalty-free photos and audio files and why it’s advantageous for you to add media to your content today!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Good Photos and Audio Files for Your Content Lees meer00:40 – People want to see videos or other media formats aside from the usual text
00:52 – People can easily digest information from audio and video
00:59 – An audio file doesn’t necessarily mean that it has to have context, it can be a background sound that catches your audience’s attention
01:18 – You want to have visual images with your content to keep readers engaged
01:30 – There are new artists on YouTube who want their music out so maybe you can use them royalty-free and just add credits
01:47 – You can also find other audio files from AudioJungle01:52 – For photos, you can check Twenty20 and Canva
02:28 – Neil pays for his photos from Fotolia 02:44 – Use the half size download which still has a high resolution
03:16 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway for multiple entries
04:08 – That’s it for today’s episode!
3 Key Points: Adding any media to your content will make it more engaging for the viewer.
There are sources that you can use that are royalty-free—just don’t forget to give credit.
Utilize media—just make sure whatever you use relates to your content.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Build Retargeting Lists With Outbound Prospecting | Ep. #412
16 september 2017 · 11 min
In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting Lees meer00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services
01:25 – Know your ideal customer
01:38 – Outbound prospecting is more for B2B
01:50 – You can reach the head of businesses directly through Outreach and Zen Prospect; use these tools to gather emails and reach businesses at scale 02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook03:14 – If you’re a sales person, make sure you add value and share insights to your customers 03:47 – Then you can retarget people by asking them to opt-in for more marketing insights
04:07 – When you remarket people, they see you more often 04:11 – The rule of 7 in marketing
04:21 – Neil creates specific remarketing ads for the individual companies
04:51 – Account-based marketing works
05:14 – Neil never had issues with remarketing
05:54 – Instead of trying to be interesting, be interested in the people you connect with
06:21 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 07:01 – Go to SingleGrain.com/giveaway for multiple entries07:10 – That’s it for today’s episode!
3 Key Points: Figure out who your ideal customers are so you know who you should specifically target.
As a sales person, make sure you add value and marketing insights to your customers.
The more often a customer sees you, the more likely they will buy.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Ev… -
What Neil and Eric Do for Content Promotion | Ep. #411
15 september 2017 · 10 min
In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your allies. You’ll also find out the tools that Eric and Neil have leveraged to promote their content.
Time Stamped Show Notes: 00:27 – Today’s topic: What Neil and Eric Do for Content Promotion Lees meer00:35 – Neil isn’t currently doing any content promotion but he used to
00:47 – Neil suggests finding other bloggers in your space to ask them to promote your blog 01:00 – You can pay them and have them send traffic to a landing page that has an ebook, download or giveaway
01:14 – Add social sharing icons to your blog post page01:21 – Neil also emails the people who shares his competitor’s article 01:25 – Go to BuzzSumo to find who shared your competitor’s post
02:17 – Eric uses Wavve to share audio clips on social media
02:54 – Eric and Neil promotes their content on LinkedIn by writing 2-3 sentences and adding a link to the actual post
03:20 – If you link out to someone on your blog post, email them telling them that you love what they’re doing, that you linked out to them and to check out your blog post 03:43 – The response for this is high04:18 – You can repost your blog post on Medium where you can increase your reach
04:58 – Eric also targets emails that are cheaper
05:04 – Facebook is a good way to build your audience
05:22 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 06:04 – Go to SingleGrain.com/giveaway for multiple entries06:20 – That’s it for today’s episode!
3 Key Points: Not everyone in your field are your competitors, find a way to mutually benefit from one another, linking out to each other’s blogs.
LinkedIn drives a lot of traffic, so take advantage of it—promote your content with a link to your page.
Facebook is always a good place to promote your content and build your audience.
Leave some feedback:
What should we talk about next? Please let us… -
What Is an Advertorial (And How Can You Use Them)? | Ep. #410
14 september 2017 · 8 min
In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is an Advertorial (And How Can You Use Them)? Lees meer00:38 – Affiliate marketers usually run advertorial from their microsites 00:45 – Microsites can be a new blog
00:50 – The blog post can be about a story01:00 – An advertorial is like a story or editorial with an ad in it
01:13 – An advertorial piece should be well written and trigger people’s emotions
01:31 – Eric shares a bed bug example of an advertorial
01:53 – Affiliate marketers put domains right into their advertorial
02:20 – In an advertorial, you integrate the solution and explain why it is the best solution
02:38 – Most advertorials from Facebook drive the most traffic
02:50 – Taboola and Outbrain can be options, but be careful using these platforms 03:22 – Think about the long game03:31 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:11 – Go to SingleGrain.com/giveaway for multiple entries
04:25 – That’s it for today’s episode!
3 Key Points: Create an advertorial that is educational and evoke people’s emotions.
Links are inserted right into an advertorial—making it easy for readers access and buy your solution.
Be careful about where you link your advertorial; keep the long-term game in mind.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why You Ought to Pay For Celebrity Endorsements | Ep. #409
13 september 2017 · 9 min
In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them.
Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Pay For Celebrity Endorsements Lees meer00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go through the roof”
01:02 – Celebrity endorsements work well
01:11 – Beats currently has Kylie and Kendall Jenner, Lebron James and other celebrities endorsing them 01:46 – They’ve increased their target market size01:55 – The question is: if you’re already spending so much on paid ads, can you get a celebrity endorsement for $30-40K? 02:04 – The answer is “yes”
02:16 – There are micro influencers that you can connect with and help you promote your business
02:36 – Micro influencers have at least 20K followers
02:52 – In Shoe Dog, Phil Knight talked about using celebrities to endorse products
03:23 – Neil’s friend owns Binary Options and they got Conor McGregor to endorse them after he lost his first fight 03:52 – Binary Option’s conversion rate went up and they paid McGregor quite a low rate04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:44 – Go to SingleGrain.com/giveaway for multiple entries
05:55 – That’s it for today’s episode!
3 Key Points: Celebrity endorsements work well and is a sure-fire way to boost your conversion through the roof.
If you’re spending a lot on paid ads, you might want to consider building a relationship with a micro influencer instead.
Celebrity endorsements aren’t just the Michael Jordans and Kylie Jenners, reach out to those who have influence and can give you a lower rate.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout… -
Beginner's Guide to Quora Ads | Ep. #408
12 september 2017 · 11 min
In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in!
Time Stamped Show Notes: 00:27 – Today’s topic: Beginner's Guide to Quora Ads Lees meer00:59 – Quora is a questions and answers site which generates tons of traffic
01:29 – Quora’s valuation is currently over one billion dollars
01:42 – When Eric goes on to Quora, he sees people like Jason Lemkin01:59 – You can have your ads show up with a question or something catchy
02:19 – Quora ads is currently cheap
02:34 – One of Eric’s clients, Lever, is an applicant tracking system 02:40 – An applicant tracking system helps you manage the whole hiring process03:07 – Lever has an ad that shows up in Quora when a question related to the hiring process comes up
03:29 – You want to advertise to people who are asking questions related to your product
04:14 – “The numbers have to work for you”
04:30 – Eric is currently running an ad on Quora for their e-book 04:40 – The conversion rate to their landing page is 20%04:53 – Cost per click is $3 but the conversion rate is around $15
05:45 – Cost per click varies
06:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 07:10 – Go to SingleGrain.com/giveaway for multiple entries07:22 – That’s it for today’s episode!
3 Key Points: Quora currently generates tons of traffic—this is a great place to implement your ads.
You target Quora ads to the people who ask questions related to your business service or product.
Leverage Quora ads NOW as the costs are still low and the conversions are high.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megapho…
-
How to Increase Your Email Deliverability | Ep. #407
11 september 2017 · 6 min
In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Your Email Deliverability Lees meer00:41 – To improve your deliverability rate, switch providers
00:46 – Infusionsoft has poor deliverability while Drip is great at delivering
00:55 – Jeremy Schoemaker has a site that shows which providers have terrible deliverability rates
01:07 – AWeber and ConvertKit work great too
01:29 – It is easier to use a shared IP to increase email deliverability
01:40 – Stop sending someone emails if they don’t open any of your emails
01:54 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 02:38 – Go to SingleGrain.com/giveaway for multiple entries02:50 – That’s it for today’s episode!
3 Key Points: If your provider has a low email deliverability, switch providers.
Don’t use a permanent IP—instead, use a shared IP.
Stop sending someone emails if they’ve never opened any one of your emails.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Do Webinars Still Work? | Ep. #406
10 september 2017 · 9 min
In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert as well as they used to and give you the tools you need to make sure you that you optimize on your next webinar.
Time Stamped Show Notes: 00:27 – Today’s topic: Do Webinars Still Work? Lees meer00:36 – Some marketers are saying that webinars are dying
00:54 – From Neil’s standpoint, webinars still work but don’t convert as much as they used to
01:14 – The cost to get a webinar is one of the reasons why the conversion rate suffered
01:24 – If you have a ton of organic traffic, you should consider webinars
01:49 – With Kissmetrics, their webinars work well because of the content
02:04 – Webinars work if you educate and give advice that your audience can actually use
02:29 – Some are just trying to sell people over
02:47 – Neil uses Webinar Jam and AWeber Webinar for his webinars
02:53 – You can use email sequences from Drip, Infusionsoft and ConvertKit03:12 – Neil changes his webinars once every 6 months
03:30 – With webinars, you have to look at all of your conversion rates
03:57 – There’s an ad from Billy Gene Is Marketing Inc on YouTube that is creative and worth checking out
04:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual conversion tool 05:50 – Go to SingleGrain.com/giveaway for multiple entries06:01 – That’s it for today’s episode!
3 Key Points: Webinars still work if your content is educational and the advice is valuable to your audience.
If you have consistent, organic traffic, then it is worth utilizing webinars.
You have to check your webinars’ conversion rates to see if it’s worth it for you.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Sing… -
Should You Sponsor Conferences or Not? | Ep. #405
9 september 2017 · 7 min
In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Sponsor Conferences or Not? Lees meer00:38 – There’s an ROI from sponsoring events
00:43 – You have to find the right events
00:48 – Sponsoring an event is great for branding 00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you01:22 – If you sponsor a conference, make sure you have a speaking slot
01:35 – What matters to Eric during conferences is the people that he meets
02:00 – Eric just got an invitation to a conference
02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference
02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:39 – Go to SingleGrain.com/giveaway for multiple entries03:41 – That’s it for today’s episode!
3 Key Points: In sponsoring a conference, find the right event for your brand.
When you sponsor a conference, make sure you get a speaking slot and a list of all the attendees.
If you have the money to invest, maybe you should consider holding your own small event rather than sponsoring a conference.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Throw Live Events? | Ep. #404
8 september 2017 · 10 min
In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for FREE.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Throw Live Events? Lees meer00:39 – Live events can serve a broad audience and can be a lot cheaper
00:51 – Eric throws live events in LA
01:06 – Eric has a “happy hour” event once a month with his small group of marketers and entrepreneurs 01:13 – The purpose is just to get people together01:32 – Eric has generated revenue from his live events which are free for the attendees
01:41 – Eric received a $120K deal from one of his events where he only spent around $12K to organize it
02:03 – Eric has done two live events every month for the past seven months
02:16 – Eric has learned a lot from his live events
02:26 – The invited guests are targeted
03:10 – Jayson Gaignard of Mastermind Talks will give you a template for how to throw live events and a mastermind dinner
03:26 – “When you’re inviting people, you want to make sure that everyone’s on the same level” 03:47 – You can use revenue as part of the criteria for who are invited; that’s what EO (Entrepreneurs' Organization) and YEC (Young Entrepreneur Council) do04:02 – Eric has two sets of dinners: one for marketers and one for entrepreneurs
04:19 – The main reason Eric has live events is NOT to generate customers
04:45 – The highest ROI Eric made was from these dinners
05:00 – You can consider charging people because they tend to take it more seriously if they spend money on it
05:25 – Eric usually has maximum of 9 people during the dinners to make it really intimate and 25-30 for happy hour
05:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 06:35 – Go to SingleGrain.com/giveaway for multiple entries06:45 – That’s it for today’s episode!
3 Key Poi… -
How To Build A Personal Brand | Ep. #403
7 september 2017 · 8 min
In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now.
Time Stamped Show Notes: 00:27 – Today’s topic: How To Build A Personal Brand Lees meer00:41 – Building a personal brand opens up a lot of opportunities
01:00 – Neil had met various billionaires while building his personal brand
01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily
01:44 – There’s a difference between a corporate brand and personal brand 01:54 – Corporate brands can be sold
02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him
02:23 – If Michael Jordan passes away, his personal brand will be gone too
02:31 – Corporate brands will just continue to increase their market price02:47 – Eric started his personal brand by way of his podcast which had single digit downloads
02:59 – When you put your content online, you constantly get better and can see what is getting the attention
03:20 – Gary Vaynerchuk has all the attention now and he’s all over social media 03:36 – He has 8 people in his personal marketing team
03:48 – He’s always trying new things03:56 – Start slow, be consistent and gradually expand
04:03 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:45 – Go to SingleGrain.com/giveaway for multiple entries05:00 – That’s it for today’s episode!
3 Key Points: Consistency in marketing yourself is what builds a personal brand.
While you can’t really sell your personal brand, it opens a lot of opportunities for you.
Update your online channels everyday and continuously grow your online presence.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect wi… -
How to Build A Strong Corporate Brand Using Social Media | Ep. #402
6 september 2017 · 9 min
In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the growth process by using strategies that have worked for some key companies today!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Build A Strong Corporate Brand Using Social Media Lees meer00:42 – Some of the brands that have built a strong brand using social media are Fit Tea, Dolce Swimwear and other swimwear companies
01:05 – Eric has interviewed SkinnyMe Tea founder, Gretta van Riel, who has 16M Instagram followers 01:28 – Gretta started by reaching out to micro-influencers on Instagram to build her brand
01:40 – She eventually grew her following to millions
01:50 – Gretta has also coined the term “teatox” which is detoxing using tea which also has a movement behind it02:00 – You can create a movement to make people stick with your brand and connect with different micro-influencers
02:20 – Sunny Co Clothing has created a funnel through social media 02:30 – You’ll get a free swimsuit if the post is re-posted and tagged appropriately
02:53 – It can be a profitable campaign
03:00 – There’s a huge spike for the keyword “Sunny Co Clothing” in Google because of their campaign03:10 – It took Gretta months to grow her brand
03:43 – Consistency is crucial in social media branding
04:01 – Marketing School is giving away a free 1 year subscription to Crazy Egg is a visual analytics tool 04:56 – Go to SingleGrain.com/giveaway for multiple entries05:05 – That’s it for today’s episode!
3 Key Points: Social media platforms are great for growing your brand for the mere volume of traffic you’ll encounter.
Make your brand appealing to people so they’ll spread the word and grow your following.
Tap into micro-influencers within your niche and strike a deal that will benefit both parties.
Leave some feedback:
What should we talk about next? Please let us know in the comments below… -
How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401
5 september 2017 · 8 min
In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics that can get people sharing your content. You’ll also find out the importance of reaching out to the RIGHT people.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Social Media Traffic When You Have No Followers (And No Money) Lees meer00:38 – The easiest way to get traffic is to look at your content 00:44 – Google similar keywords that relate to your content and find other posts
00:51 – Get the most popular keywords and type them in the Twitter search box
00:55 – Email people who have tweets related to your keyword and check if they want to see your post
01:28 – Add a note: “If you like it, feel free to share it”
01:33 – You’ll get more social shares by doing this01:45 – Growth Everywhere’s Instagram account now has 6400 followers 01:53 – Eric redoes the hashtags to engage with people more
02:26 – You can build pods with Instagram Direct Messaging where people share their posts with one another 02:54 – Join multiple pods, but make sure you’re adding value too
03:09 – Reach out to the right kind of people
03:22 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:26 – Go to SingleGrain.com/giveaway for multiple entries04:35 – That’s it for today’s episode!
3 Key Points: Search your most popular keywords to find posts that are similar to yours—then, reach out to the audiences you find.
Leverage Instagram, especially their direct message feature to find potential followers.
Make sure you’re adding value to those you reach out to.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices…
-
Should You Host Your Own Conference? | Ep. #400
4 september 2017 · 9 min
In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end.
Time Stamped Show Notes: 00:28 – Today’s topic: Should You Host Your Own Conference? Lees meer00:36 – If you’re just starting out, the best option is to stay away from conferences 00:40 – The conference business is difficult and you’ll probably lose money
00:48 – Eric personally thinks that conferences aren’t that valuable
00:51 – Eric shares his experience with Treehouse 00:55 – Ryan Carson, CEO, is known for hosting conferences
01:08 – Conferences are a good way to build network
01:19 –Sean Ellis is known for hosting growth hacking conferences too01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money 01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers
01:56 – Consider hosting a conference only if your business is established and getting $5-6M in ARR
02:25 – Alternatively to conferences, you can throw in a dinner or small events
03:04 – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead 03:22 – With a virtual event, the email list that you build can be repurposed03:45 – When you’re starting out, you don’t necessarily have to pay people
04:11 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:57 – Go to SingleGrain.com/giveaway for multiple entries05:07 – That’s it for today’s episode!
3 Key Points: If you’re just starting, instead of conferences, try to host dinners or small events.
Conferences are beneficial if your business is stable and already earning at least $5M in ARR.
Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use.
Leave some feedback:
What should we talk about next? Please let us know in… -
How to Rank a 10-Page Website | Ep. #399
3 september 2017 · 8 min
In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages.
Time Stamped Show Notes: 00:28 – Today’s topic: How to Rank a 10-Page Website Lees meer00:40 – Neil picked 10 pages because a lot of people have small websites
00:45 – A 500-page website is easier to rank 00:56 – The more text you have on the page, the more likely you are to rank01:03 – A 10-page website can still rank but it will never get as much traffic as a Wikipedia 01:10 – A small website should focus on link building and outreach
01:14 – Make sure your content is detailed and thorough
01:18 – Brian Dean of Backlinko started with only a handful of pages website 01:33 – The quality of his content is high02:00 – Review Skyscraper Technique
02:10 – Groove HQ and Help Scout both started at the bottom
02:19 – Look at linkable assets02:48 – “Look for a spin that can work out there” 02:59 – Slowly expand when your website starts getting traffic
03:14 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:01 – Go to SingleGrain.com/giveaway for multiple entries
04:14 – That’s it for today’s episode!
3 Key Points: People who have small websites can still rank their websites, but their websites will never have the traffic of the big players.
Create detailed, high-quality content that will solidify your website.
As your website gains traffic, add more pages—grow it in a controlled, consistent way that you can manage.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Scale Your Content Outreach | Ep. #398
2 september 2017 · 8 min
In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Your Content Outreach Lees meer00:35 – Content outreach is about reaching out to people to promote your content
00:48 – You don’t just write a content, you have to market it as well
01:05 – Content outreach starts with the foundation 01:19 – More than anything else, your content has to be GOOD01:43 – The Skyscraper Technique by Brian Dean is a great strategy
01:48 – Create a list of website and social media users that you’re going to do outreach too 02:00 – You don’t want to keep hitting up the same people because they’ll get tired of hearing your song and dance
02:10 – Some will stop responding and some will flat out ignore you from day 102:35 – Eric uses Hunter and FindThatEmail in finding email
02:49 – JustReachOut is great in finding editors and publishers
03:02 – An outreach tool like Mixmax works well too
03:31 – You want to have your emails 10-15% customized
03:41 – Doing outreach is a time consuming game, but if you’re consistent it will pay off
04:03 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:49 – Go to SingleGrain.com/giveaway for multiple entries03:50 – That’s it for today’s episode!
3 Key Points: Your content is useless if it never makes it in front of your target audience.
Have a list of people who will consistently promote your content and then rotate your content between them.
In writing emails to people, make sure things aren’t fully templated.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. …
-
What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397
1 september 2017 · 8 min
In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases in both your network and your sales.
Time Stamped Show Notes: 00:27 – Today’s topic: What Are Seinfeld Emails (And How to Leverage Them)? Lees meer00:53 – Eric thinks Seinfeld is just a show about nothing 00:59 – The Seinfeld email is like writing an email about nothing
01:07 – Eric shared a bad experience with American Airlines and wrote about the experience 01:24 – He got some great responses from the post
01:34 – “The good thing about writing about nothing is relating it to people” 01:45 – People are more likely to convert because they can connect with it and don’t feel like they’re being sold to
01:51 – You don’t want to write about nothing when you can’t connect it with your product and services
02:40 – For Neil, when someone writes for him, he still checks the end product to see if it matches his vision 03:11 – To be good with Seinfeld emails, you have to do it constantly03:51 – “People love to hear about stories and Seinfeld emails are just one way to do it”
03:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:41 – Go to SingleGrain.com/giveaway for multiple entries04:50 – That’s it for today’s episode!
3 Key Points: Seinfeld emails are basically emails about nothing—oddly enough, they’re effective.
When writing a Seinfeld email, connect with people in your writing while subtly leading them to your products and services too.
You have to write consistently to be good at Seinfeld’s email writing.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit…
-
Should You Invest In Marketing Swag? | Ep. #396
31 augustus 2017 · 8 min
In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest In Marketing Swag? Lees meer00:37 – Single Grain’s founder, Sujan Patel, had a lot of shirts and he made $500K out of it
00:50 – Personally, Eric won’t invest into swag 00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference
01:18 – “You want to have stuff that people actually use”01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding
01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it
02:29 – If you want to try something, go to Startup Drugz instead
03:04 – Neil doesn’t create swag and would not even if he was a big company
03:30 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:25 – Go to SingleGrain.com/giveaway for multiple entries04:38 – That’s it for today’s episode!
3 Key Points: Big companies with extra funds can spend on swag because it can be a good branding strategy—“can” is the keyword.
If you are going to invest in swag, make it as usable as possible, and don’t go cheap—you want it to last for a while.
Because of the associated costs with having quality swag most startups and small businesses shouldn’t consider it.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Involve an SEO When Building a New Website? | Ep. #395
30 augustus 2017 · 7 min
In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO needs to be a big part of your initial build.
Time Stamped Show Notes: Today's topic: Should You Involve an SEO When Building a New Website? Lees meer00:34 – If you’re a first time website builder, probably not
00:47 – If you have a website that’s producing an income, then you should involve SEO
01:02 – WordPress templates are already SEO friendly
01:17 – Big companies have to set the right foundation at first with the right SEO
01:45 – A standard SEO plug-in is good enough if you’re not a big company
02:14 – Go to Credo to find an SEO consultant help you with the technical audit if you need one
02:25 – Marketing School is giving away a free 1 year subscription of Crazy Egg is a visual analytics tool 03:21 – Go to SingleGrain.com/giveaway for multiple entries03:25 – That’s it for today’s episode!
3 Key Points: If you’re a new entrepreneur, you don’t have to prioritize SEO for your website.
Big companies should invest in SEO early because their websites are one of the foundations of their businesses.
There are tons of SEO plugins available that are user-friendly.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Get More Business Value Out of LinkedIn | Ep. #394
29 augustus 2017 · 9 min
In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile daily.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Business Value Out of LinkedIn Lees meer00:34 – Eric is really spending time on LinkedIn at the moment
00:48 – Eric and Neil are both posting on LinkedIn every day and the engagement is great
01:29 – Spend just a couple of minutes every morning to update your LinkedIn to engage with your audience
02:00 – With LinkedIn, you have to participate
02:11 – Neil takes his most popular blog on LinkedIn by posting the first few sentences and adding a read more link 02:20 – It drives tons of traffic02:28 – Neil participates in groups and messages potential business partners using his personal account
02:41 – Just last month, Neil generated more revenue on LinkedIn than Facebook
02:50 – LinkedIn now can target companies in groups
03:10 – Things are ramping up on LinkedIn and video advertising is becoming a big thing
03:37 – Eric uses Dux-Soup with LinkedIn Helper which allows you to visit targeted multiple profiles
04:39 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 05:20 – Go to SingleGrain.com/giveaway for multiple entries05:24 – That’s it for today’s episode!
3 Key Points: Post daily updates to have a consistent engagement.
LinkedIn is adding more features that let you interact with a targeted audience.
Advertising on LinkedIn is also improving and its video ads will be the next big thing.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megapho…
-
How to Ensure that Your Team Stays Productive When You're Out of Office | Ep. #393
28 augustus 2017 · 9 min
In Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can keep your people on track with their goals regardless of your absence, and simultaneously build a healthy relationship with everyone.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Ensure that Your Team Stays Productive When You're Out of Office Lees meer00:40 – Even though Eric was gone for a month, his team was able to work very efficiently without Eric there in person, or even on Slack 01:06 – Make sure your people have clear tasks and goals that are defined with a deadline
01:10 – Eric uses Dapulse as his project management tool
01:37 – For communication, they use Slack and there’s a constant meeting
01:45 – “Make sure you have the right processes to keep things going”
01:50 – Richard Branson has 2 assistants that he trusts some of the tasks with
02:29 – Neil gives his team tasks, goals, and objectives 02:34 – Neil meets his team once a week to see how they’re doing
02:42 – Neil only checks to see if his goals have been hit and if not, what are the problems with the team
02:54 – “As long as everything is doing good, I don’t care what they’re doing”02:59 – Eric also uses 15Five where you can put your objectives and KPIs and if they’re on track 03:38 – You will also know what people are feeling
04:19 – Neil uses a “straight to the point” rule to make sure communication is always flowing clearly with his team
04:55 – In the long run, figure out how you want to handle your team and what works well for everyone
05:02 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 05:50 – Go to SingleGrain.com/giveaway for multiple entries06:01 – That’s it for today’s episode!
3 Key Points: Have employees keep a list of their objectives and goals—give them a deadline for each, and then intermittently track performance while you’re way.
Keep your people happy because happy empl… -
Tools That Make Paid Advertising Easier | Ep. #392
27 augustus 2017 · 7 min
In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel.
Time Stamped Show Notes: 00:27 – Today’s topic: Tools That Make Paid Advertising Easier Lees meer00:39 – Neil suggests using Google and Facebook’s own tools 01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use AdEspresso if you really want
01:30 – You can set different audiences with Facebook Insights
01:37 – Google has their Display Planner and Keyword Planner as well
01:48 – Neil likes AdHawk which lets him see what’s happening through his phone
01:59 – Adbeat looks at the trend in advertising spend
02:35 – AdStage gives you insights on all your paid advertising channels
02:46 – There are some Slack tools for paid advertising
03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:57 – Go to SingleGrain.com/giveaway for multiple entries04:00 – That’s it for today’s episode!
3 Key Points: Make use of Google and Facebook’s own tools because they have thousands of engineers who constantly update them.
Leverage free tools to track all your paid advertising channels.
Slack has its own tools that you can use for your paid advertisements, it’s not just for messaging anymore!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Be Worried About Your Domain Authority? | Ep. #391
26 augustus 2017 · 8 min
In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his domain authority.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Worried About Your Domain Authority? Lees meer00:37 – Domain authority is done on a scale of 1-100 in Moz metric
00:47 – Google page rank is scored from 1-10
01:01 – Moz is more commonly used now as a metric than Google page rank
01:45 – In general, Moz domain authority shows the quality of the website
01:50 – Neil likes domain authority because the authority number is typically climbing
02:09 – Domain authority is a good way to see if sites are linking to you 02:14 – Are they authoritative and getting quantity?02:19 – As domain authority goes up, so does search traffic
02:28 – Eric has Moz and Ahrefs so he can cross-reference and track increases in traffic, etc.
02:53 – Eric checks domain authority once a month and doesn’t worry about it too much
03:10 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:56 – Go to SingleGrain.com/giveaway for multiple entries04:05 – That’s it for today’s episode!
3 Key Points: Domain authority helps you track how good your site is doing.
As your domain authority goes up, so does your search traffic.
Ultimately, don’t worry about your domain authority too much.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Avoid Writer’s Block | Ep. #390
25 augustus 2017 · 7 min
In Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moments of low energy and low enthusiasm, and the tools they use to stay productive and focused.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Writer’s Block Lees meer00:35 – Writer’s block is when you don’t know what to write
00:38 – Neil shares 3 things to do to prevent writer’s block 00:42 – Go to BuzzSumo, put in your competitor’s URL and it will show you what’s popular within your space
00:58 – Go to Ahrefs and it will show you what drives traffic to your competitors
01:09 – Put in words and phrases on Twitter and you’ll see what people are tweeting out
01:21 – Ask around or create a survey when you need an idea01:36 – Eric has a Pomodoro app on his phone 01:42 – Pomodoro technique lets you focus on something for 25 minutes then a 5-minute break
01:48 – Eric uses this app every morning when he’s writing and it’s effective for him
02:05 – You always start slow but you find the flow after a few minutes02:23 – Writer’s block is usually due to distractions
02:49 – Sometimes, writer’s block happens to Eric and Neil while podcasting
03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:52 – Go to SingleGrain.com/giveaway for multiple entries04:05 – That’s it for today’s episode!
3 Key Points: See what the people in your space are talking about, and then write on those ideas.
Try to stay focused and never let distractions get in the way.
Writer’s block happens to everyone—the people who accomplish their goals in life are those who find away around their writer’s block.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about y…
-
Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389
24 augustus 2017 · 10 min
In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords.
Time Stamped Show Notes: 00:27 – Today’s topic: Neil and Eric's Tips for First-Time Paid Advertisers Lees meer00:38 – Take whatever Facebook, Google and Bing’s representatives tell you with a grain of salt 00:46 – They won’t always work
01:14 – “When you’re just starting off, don’t spend a lot” 01:20 – Bing and Google can give you free credits, take advantage of them and use them
01:37 – Eric loves and endorses Brad Geddes’ Advance Guide to Google AdWords or AdWords Fundamental 01:56 – It explained everything very distinctly
01:59 – DigitalMarketer has their courses too
02:12 – There are certifications from Google AdWords and Facebook Blueprint 02:18 – Facebook Blueprint is quite difficult but definitely worth it02:28 – It is better to invest in paid courses and platforms like Skillshare
02:47 – John Loomer has some great stuff too on paid advertising
02:58 – Neil suggests going after very specific action-based keywords when setting up an ad campaign 03:46 – Make sure you have the baseline set on your website
04:02 – Retarget people who have visited your sites
04:50 – Make sure you have a funnel that upsells and downsells05:19 – Look out for other channels like Quora ads 05:27 – Eric is testing Quora ads and the results are good so far
05:35 – Snapchat might worth a shot05:51 – Yes, advertising is all about the numbers but you have to be cost-effective at the end of the day
05:5 – Marketing School is giving away a free 1-year subscription of Crazy Egg 06:33 – Go to SingleGrain.com/giveaway for multiple entries06:43 – That’s it for today’s episode!
3 Key Points: Test the waters first, don’t spend too much on paid advertising when you’re just starting.
Don’t use vague keywords. Inste…