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Should You Work with an Agency or Hire Freelancers? | Ep. #488
1 december 2017 · 9 min
In episode #488 of Marketing School, Eric and Neil discuss whether it is better to hire an agency or a freelancer to market your business. Tune in to learn which approach is best for you and your company.
Time-Stamped Show Notes:
[00:27] Today’s Topic: Should You Work with an Agency or Hire Freelancers? Lees meer[00:36] Establish a goal.
[01:15] Freelancers are great if you have a lot of time to manage people; plus it’s more cost-effective.
[01:46] Agencies tend to move faster than the companies that hire them; hire them if you need someone to push you.[02:33] You can find freelancers on sites like Upwork, Problogger, or Fivrr.
[03:38] You can use tools like Hubstaff to manage your freelancers (it takes screenshots and helps to track their time).
[04:15] Before you hire anyone, be sure to ask what they are going to do for your business.
[05:00] Check agencies’ and freelancers’ past work, experiences, and ratings.
[05:33] That’s it for today!
[05:35] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool. [05:42] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg.Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Learn Copywriting When You Suck at Writing | Ep. #487
30 november 2017 · 10 min
In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources.
Time-stamped show notes:
[00:28] - Today's topic: How to Learn Copywriting When You Suck at Writing Lees meer[00:43] - If you suck at writing, it doesn't mean you can't do copywriting to compel people to take action.
[01:00] - Read Persuasion by Robert Cialdini and The Boron Letters by Gary Halbert.
[01:53] - Neil is great at copywriting, but not writing. He learned he doesn't have to be the best writer from Frank Kern.
[02:26] - You just need to be able to answer the customer's objection.
[02:43] - Survey your visitors and find their objections. Use SurveyMonkey or any survey tool.
[02:49] - Find out why people aren't converting and answer those objections in your copy.
[03:08] - Solving people's problems will make them much more likely to convert.
[03:27] - AppSumo is based on sending emails. Neville Medhora from Kopywriting Kourse helped Noah Kagan build AppSumo.
[03:37] - You have to have good copy when sending emails.
[03:58] - Also check out CopyBlogger and the podcast from John McIntyre and Ben Settle’s emails.
[04:15] - When looking at copywriting think of the concept of Seinfeld emails: talking about nothing or the story of your day and weaving in your offer.
[05:14] - Conversion rates are 1 to 3 percent. To get people to convert, you have to create multiple ways to help your customers convert into buyers.
[06:29] - Talking to people and presenting information in the right scenario can also help with conversion.
[06:41] - That's it for today!
[06:45] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
[06:53] - You can also learn how to win a one-year subscription to Crazy Egg.
Leave some fe… -
How to Create the Perfect About Page | Ep. #486
29 november 2017 · 7 min
In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow.
Time-stamped show notes:
[00:28] - Today's topic: How to Create the Perfect About Page Lees meer[00:35] - The Single Grain About page describes our process, who we have contributed to, and our core values.
[01:12] - Neil's About page is a story. Storytelling is one of the most powerful forms of marketing.
[01:21] - Create a story with an emotional punch and you are more likely to convert those people into customers.
[01:44] - Also give next steps about what people should do after reading your story.
[02:30] - The story needs to resonate with people.
[02:49] - Neil's About page used to have an image of Neil and things he liked, such as tacos.
[03:16] - Think about how to connect and resonate with people.
[03:25] - We speak at conferences to connect with people and find their story.
[03:35] - That's it for today!
[03:37] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
[03:49] - You can also learn how to win a one-year subscription to Crazy Egg.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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See omnystudio.com/listener for privacy information. -
How to Write a Killer Blog Conclusion that Leaves the Reader Satisfied | Ep. #485
28 november 2017 · 6 min
In Episode #485, Eric and Neil discuss how to write a killer blog conclusion that leaves the reader satisfied. Tune in to learn how having a conclusion can encourage the skimmer to read the entire article, encourage engagement through next steps and questions, and cap things off with a concise summary.
Time-stamped show notes:
[00:28] - Today's topic: How to Write a Killer Blog Conclusion That Leaves the Reader Satisfied Lees meer[00:46] - How Neil always had a conclusion on Quick Sprout, his first big marketing blog.
[01:09] - Ending a conclusion with a question mark encourages more comments.
[01:19] - The conclusion should summarize the blog post. People scroll to the bottom and read the conclusion first.
[01:46] - Eric likes to get to the point and extract value.
[02:06] - Put next steps in the conclusion such as “leave a comment” and “check out this post”.
[02:25] - Have conclusion, ask a question, and summarize things. Cap it off.
[02:38] - That's it for today!
[02:41] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
[02:51] - You can also learn how to win a one-year subscription to Crazy Egg.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Turn Marketing Qualified Leads into Sales Qualified Leads | Ep. #484
27 november 2017 · 9 min
In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria, and how to automate the scheduling and sales calls.
Time-stamped show notes: [00:29] - Today's topic: How to Turn Marketing Qualified Leads Into Sales Qualified Leads Lees meer[00:39] - MQL or marketing qualified leads are actions that are taken inside your email marketing software or marketing automation software. Such as Drip or Marketo.
[00:49] - Once someone visits a certain number of pages they may have a marketing score of 70 which makes them a marketing qualified lead.
[01:02] - A sales qualified lead is based on the ideal client profile.
[01:11] - How do you turn marketing qualified leads into sales qualified leads.
[01:18] - Different behavior triggers can move someone into a sales sequence based on criteria that you set.
[01:47] - Ask for a lot of criteria when qualifying a lead. Use a form field and pass it to sales.
[02:11] - If sales reps aren't talking to the leads, they are not generating conversions.
[02:17] - Once the lead hits the form fields you can schedule them automatically in a call using something like ScheduleOnce.
[03:26] - Once a lead comes in we use Clearbit to enrich the leads. We only reach out if they fit a certain criteria.
[03:50] - If you want more sales qualified leads have an online chat on your site like Drift.
[04:20] - Think about what types of leads are closing based on region.
[05:20] - That's it for today!
[05:22] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool.
[05:27] - Go to SingleGrain.com/giveaway to get your FREE copy. You can also learn how to win a one-year subscription to Crazy Egg.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
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How to Do Content Marketing if You’re in a Boring Industry | Ep. #483
26 november 2017 · 8 min
In Episode #483, Eric and Neil discuss how to do content marketing if you’re in a boring industry. Tune in to learn how you can use other forms of content like video, make content that is either fun or useful, find out what is popular, and build a brand over time.
Time-stamped show notes: [00:29] - Today's topic: How to Do Content Marketing if You’re in a Boring Industry Lees meer[00:34] - Squatty Potty in 2015 did $20 million in sales on Shark Tank.
[00:58] - They spent $600,000 on a fun video with a unicorn pooping out rainbows.
[01:24] - Content marketing can be video too.
[01:29] - Use BuzzSumo to see what is popular. Education and helping other people is sexy.
[01:50] - Your content just has to be helpful and people will link back to you.
[02:03] - The Points Guy talks about credit cards and miles.
[02:26] - The only way to build a brand is to provide value to people.
[03:00] - How Neil couldn't find a good article on how to install a bidet. Some people may think it is boring, but if the content is helpful you can do well.
[03:35] - Just look at How to Tie a Tie the number one result is very useful which is sexy at the moment.
[04:01] - Look at the opportunities and what is performing no matter what niche you are in.
[04:11] - That's it for today!
[04:14] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool.
[04:23] - Go to SingleGrain.com/giveaway to get your FREE copy.
[04:30] - You can also learn how to win a one-year subscription to Crazy Egg.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Drive Traffic to Your Website Using YouTube | Ep. #482
25 november 2017 · 8 min
In Episode #482, Eric and Neil discuss how to drive traffic to your website using YouTube. Tune in to learn how you can boost your ranking by having transcriptions on your website, linking to your site from your video, asking for people to visit your site from the video, and using YouTube advertising.
Time-stamped show notes: [00:29] - Today's topic: How to Drive Traffic to Your Website Using YouTube Lees meer[00:35] - Make sure that you are transcribing your videos using a tool like Rev or finding a virtual assistant from OnlineJobs
[00:48] - Make sure you have something for the search engines to crawl and have different pages on your site. Also make sure you are interlinking.
[01:21] - YouTube gives you more views and authority the longer you keep people on YouTube.
[01:43] - YouTube is owned by Google and has advertising that you can use to drive people back to your website.
[02:05] - There may be a higher barrier to entry on YouTube, but you can even make selfie videos.
[02:26] - Telling people within your video to go check out your page generates traffic.
[02:48] - Look at YouTube analytics and see how people subscribe to your channel on your channel page. Put in a link back to your website.
[03:16] - The more videos you produce the bigger brand you will create.
[03:51] - It's important to be consistent. 10,000 subscribers is the inflection point.
[04:23] - That's it for today!
[04:25] - Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
[04:31] - Go to SingleGrain.com/giveaway to get your FREE copy
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Become a Successful Vlogger if You're Just Starting Today | Ep. #481
24 november 2017 · 9 min
In Episode #481, Eric and Neil discuss how to become a successful vlogger if you're just starting today. Tune in to learn the importance of good editing, original content, great audio, and video quality – while cranking out volume so you can get your channel to rank.
Time-stamped show notes: [00:28] - Today's topic: How to Become a Successful Vlogger if You're Just Starting Today Lees meer[00:39] - A good example is Casey Neistat he does a great job on his good editing.
[00:48] - If you just getting started, you need to find a good editor.
[01:08] - You also have to have a good camera and good audio is super important.
[01:30] - We are in the studio right now to deliver a better audio experience to you.
[01:37] - You need to come up with interesting content topics that pique interest.
[02:05] - Use sites like BuzzSumo to see what is and isn't popular.
[02:29] - Only 1 in 30 videos are going to take off.
[02:51] - Look at what Gary Vaynerchuk does just by having a guy following him.
[03:29] - Crank out volume and deliver value.
[03:54] - With the algorithms your rankings can die down. Always shoot for success.
[04:40] - It's also about building your channel's authority.
[04:54] - Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
[04:55] - Go to SingleGrain.com/giveaway to get your FREE copy
[04:56] - That’s it for today’s episode!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480
23 november 2017 · 8 min
In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy.
Time-Stamped Show Notes: 00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018 Lees meer00:45 – PBNs or private blog networks still work but have their risks 00:54 – Google has had a difficult time catching PBNs
01:33 – Guest posting is great but won’t be as effective as it once was 01:56 – Google will know when a contributor posts
02:21 – Linking spam will continue to lose its value
02:54 – Do content marketing the RIGHT way so you can scale up
03:20 – Anything that is quick and easy will NOT last
03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you
04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:02 – Go to SingleGrain.com/giveaway to get your FREE copy04:15 – That’s it for today’s episode!
3 Key Points: Google is continuously improving how well they track and catch PBNs.
Content marketing is a long-term play and if done right, will gain you the audience that will link to you.
Marketing plays will change significantly in 2018.
Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
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Twitter @neilpatel
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See omnystudio.com/listener for privacy information. -
How to Make Money From Videos | Ep. #479
22 november 2017 · 8 min
In Episode #479, Eric and Neil discuss how to make money from videos. Tune in to learn how you can monetize your videos and the types of videos you can create to attract viewers.
Time-Stamped Show Notes: 00:27 – Today’s topic: How to Make Money From Videos Lees meer00:44 – You can use Patreon to have your fans support you through donations for your videos
01:22 – Add call-to-actions to your videos
02:15 – Product reviews still work—link them to a different platform, like Amazon
02:37 – Neil’s YouTube videos are getting hundreds of thousands of views a month that he can retarget
03:09 – YouTube needs millions of views before you can monetize from it and their terms are continuously changing
03:24 – Videos are a long-term play
03:40 – Gary Vaynerchuk’s empire has grown because of the number of videos he has
04:02 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:10 – Go to SingleGrain.com/giveaway to get your FREE copy04:13 – That’s it for today’s episode!
3 Key Points: YouTube’s algorithm is constantly changing—video creators need to be just as quick to adapt to the changes.
Monetizing from videos is a long-term play for your marketing.
Know your target market and craft videos that cater to them specifically.
Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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Conferences Are Going to Lose You Money Unless You Follow This Checklist | Ep. #478
21 november 2017 · 10 min
In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a free venue or one that costs money, the various methods to get the word out about your event, the importance of getting help when planning and running a conference, and why your should focus on building relationships rather than making money.
Time Stamped Show Notes: 00:28 – Today’s topic: Conferences Are Going to Lose You Money Unless You Follow This Checklist Lees meer00:34 – Map out how much the venue is going to cost you. 00:45 – For their Marketing School Live event they wound up booking one that costs $2,500 instead of a free one because the venue took care of everything.
01:20 – If they’d used the free venue, it would have been an inferior experience for the guests.01:29 – You need to have contingencies for how you’re going to get attendees. 01:40 – Email blast only works if you’ve segmented your list.
01:50 – Partner up with other organizations in the area to get more attendees.
02:20 – Invite people from your Meetup group.
02:39 – Use ads.
02:45 – Use Dux-Soup, an automation tool where you can, for example, hit up all your contacts with “marketing” in their title.03:05 – You’ll lose money if you don’t create the right experience because over time people will come to know you as someone who hosts bad events – and will likely assume that your business isn’t very good, either.
04:00 – Get help because it takes a team to run a successful event.
04:24 – Eric and Neil’s goal was to break even, not to make money off it. 04:39 – If you lose a couple hundred dollars, that’s a win!
04:50 – Don’t just measure how much money you make from throwing the event, measure how much you make in total: networking, long-term contracts, etc.05:05 – Build relationships from going to conferences and learn from others who’ve thrown events.
05:55 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytic… -
How to Get More Views From Your Videos | Ep. #477
20 november 2017 · 8 min
In Episode #477, Eric and Neil discuss how to get more views from your videos. Tune in to hear them share which tools you can use to improve how your tags are ranking on YouTube, why you should be publishing your videos on multiple platforms, and the importance of pushing and promoting your videos in the first 24 hours.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Views From Your Videos Lees meer00:40 – You have to have great tags because that’s how Google makes sense of your video.
00:50 – Use a tool like TubeBuddy or vidIQ to show you how your tags are ranking on YouTube. 01:05 – YouTube is the world’s 2nd largest search engine so it makes sense to optimize your videos there.01:10 – Publish your videos on multiple social platforms, not just YouTube and Facebook. 01:22 – It won’t hurt your video because it’s not considered duplicate content.
01:29 – Publish your video on LinkedIn, too.
01:35 – Neil gets more views on LinkedIn than on Facebook.
01:39 – The power of taking the same piece of content and publishing it on multiple sources.
01:44 – Neil publishes his videos on YouTube, Facebook, LinkedIn, his website, plus tweets out his YouTube video.01:55 – Leverage automation for this with such tools as Zapier and If This Then That (IFTTT)
02:14 – Don’t forget about Instagram.
02:18 – Because search engines can’t crawl videos, use a service like Rev to add captions to your videos (especially if you’re going to run ads with them) and/or transcribe your video and put it on your blog.
02:48 – The shitty part is that the way a video performs in the first 24 hours will determine its fate of its existence. 03:13 – So make sure that as soon as you publish your video, you do an email blast, promote it hard on all your social channels, integrate it within your website on popular pages so it gets more views, ask people to watch and comment it.
03:29 – This is the opposite of SEO where you can expect great results in 6 months to a year.03:40 – YouTube looks at …
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Should You Worry About Google’s Cache Date? | Ep. #476
19 november 2017 · 6 min
In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, and the results of Neil’s tests show that ranking isn’t affected by cache date.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Worry About Google’s Cache Date? Lees meer00:38 – Cache date is when Google last cached a web page. 00:45 – But not the last time Google visited your web page.
01:10 – As Google’s John Mueller says, the cached date is separate from crawling & indexing, so not to use that as a metric.
01:29 – Neither Eric nor Neil have worried about this too much.
01:35 – Neil has tested this by updating his content a little to get a new cache date but his ranking has never increased from doing it. 01:58 – On the other hand, when he takes content pages that are doing fairly well and updates them with the right keywords, makes them more thorough, and adds better images, then over time his rankings do increase.02:20 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 02:30 – Go to SingleGrain.com/giveaway to get your FREE copy
02:42 – That’s it for today’s episode!
3 Key Points: Cache date is when Google last cached your web page, but NOT the last time Google visited your web page.
Google’s John Mueller advises ignoring the cached date as it is separate from crawling & indexing.
Updating your content to get a new cache date will not increase your ranking – although the update itself will.
Leave some feedback:
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How Many Backlinks Do You Really Need? | Ep. #475
18 november 2017 · 7 min
In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Neil provide strategies which will help you zero in on your backlink strategy which will ultimately help build a brand that connects with your target audience.
Time-Stamped Show Notes: 00:28 – Today’s topic: How Many Backlinks Do You Really Need? Lees meer00:40 – Look at your competitor’s backlinks profile as a part of your strategy – analyze their domain strength and domain authority
01:03 – The block chain industry is in the nascent stage and therefore, susceptible to someone who wants to go “all in” with their marketing
01:33 – You do not necessarily need more backlinks than your competitor to boost your profile
01:46 – If your brand is really huge, you do not need many backlinks to outsell the competition 02:06 – Build your brand through content marketing, podcasts or videos02:17 – Content thoroughness will ensure that you outrank people with a greater number of backlinks
02:48 – Use Google Trends and BuzzSumo to monitor brand quality
03:26 – Focus on quality by adding backlinks that are relevant and contextual
03:49 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 03:54 – Go to SingleGrain.com/giveaway to get your FREE copy04:04 – That’s it for today’s episode!
3 Key Points: If your brand is HUGE, you do not need more backlinks than your competitor to outrank them.
Build your brand through content marketing, podcasts or videos.
Content THOROUGHNESS will help you outrank people with a greater number of backlinks.
Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.
Connect with us:
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Quick Sprout
Growth Everywhere
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Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener fo… -
Do Infographics Still Work in Today’s Day and Age? | Ep. #474
17 november 2017 · 7 min
In Episode #474, Eric and Neil discuss how high-end infographics still work and manage to pull in traffic. They recommend various sources for finding some great infographic designers and provide tips and tricks which will help you create something that truly resonates with your target audience.
Time-Stamped Show Notes: 00:28 – Today’s topic: Do Infographics Still Work in Today’s Day and Age? Lees meer00:40 – A high-end infographic still works
00:53 – The basic ones do not work anymore
01:09 – People want something new which adds value
01:18 – Visual.ly is a great source to find infographic designers; Pinterest, Dribbble and Behance are some other sources worth checking out
01:46 – Offshore designers might need more direction compared to someone who is US based
02:11 – 3D infographics tend to do quite well
02:55 – You can’t just go viral; start off by focusing on creating something great that resonates with your target audience
03:10 – Make sure you have an embed code generator; we recommend the WordPress plugin WB embed code generator
03:18 – Add a paragraph of text above and below the infographic
03:31 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy03:47 – That’s it for today’s episode!
3 Key Points: A high-end infographic still works. Avoid using basic infographics. People want something new that adds value.
Offshore designers might need more direction compared to someone who is US based.
3D infographics tend to do quite well and generate the required traffic.
Leave some feedback:
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Connect with us:
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Quick Sprout
Growth Everywhere
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Twitter @neilpatel
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See omnystudio.com/listener for privacy information. -
How to Double Your Sales by Spending More Per Click | Ep. #473
16 november 2017 · 8 min
In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade listeners to adjust their mindsets and SPEND on those high ROI keywords which will draw the right traffic and optimize your profitability.
Time-Stamped Show Notes: 00:30 – Today’s topic: How to Double Your Sales by Spending More Per Click Lees meer00:40 – A lot of people spend on irrelevant keywords which causes them to waste money
00:56 – If you’re spending on those hot keywords, others are spending on them as well
01:10 – Some keywords cost 3x more, but will earn you 6x more—optimize on the profitability
01:39 – Some people focus on the traffic and cost vs. revenue and profitability
01:50 – Look at RLSA (Remarketing List Search Ads) to make sure you’re not spending more than you should
02:12 – You may be spending more, but are gaining more qualified and targeted traffic
02:40 – When doing pay per click campaigns, it’s about ROI—if numbers aren’t panning out, focus on high ROI keywords that are specific to your product or service
03:16 – If you’re in AdWords, you need to spend more per click in order to drive more sales
03:33 – “Scared money don’t make money”—be willing to spend and even lose money when you start out with your marketing
04:00 – Don’t optimize per click or on the cost, optimize for revenue and profitability
04:09 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:16 – Go to SingleGrain.com/giveaway to get your FREE copy04:25 – That’s it for today’s episode!
3 Key Points: Sometimes, you NEED to be willing to spend on the most relevant keywords to increase your profitability.
Even though a keyword may cost three times more, evaluate your rate of return to make the best decision for your ad spend.
“Scared money don’t make money”—adjust your expectations when it come… -
What We Learned by Throwing Our First Conference | Ep. #472
15 november 2017 · 8 min
In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why making money is not the goal.
Time Stamped Show Notes: 00:35 – Today’s topic: What We Learned by Throwing Our First Conference Lees meer00:40 – Marketing School has had over 6 million downloads in a little over a year 00:45 – Decided to throw their first live Marketing School event
00:54 – It’s always good to build relationships01:08 – Got to connect with people who listen to Marketing School – entrepreneurs and marketers – and answer their questions in person
01:20 – Never forget that the audience listening to your podcast, watching your videos, visiting your website – it’s a person in front of that computer screen 01:40 – If you don’t really connect with these people, you’re not going to know what makes them tick, how you can provide a better experience for them and, at the end of the day, how you can increase your sales01:55 – “People like doing business with people.” 02:05 – When you build relationships, other things happen
02:26 – Eric and Neil see each other maybe once a month, but that in-person conversation before they record the show is really valuable
02:41 – The most value Eric gets from every conference he attends is getting to hang out with the speakers, going to those private dinners, etc.
02:56 – And you don’t have to throw your own event – go to other industry events; the more you go to, the better
03:22 – Neil’s goal is to connect with more people, so he was considering not charging for his public speaking but just attend as many conferences as possible in one year and see what happens 03:25 – The long-term benefit would outweigh the loss of income03:35 – If you’re going to throw your own live event, don’t expect to make a lot of money 04:04 – It’s not about making money, it’s about connecting great peopl…
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5 Marketing Books That’ll Change Your Life | Ep. #471
14 november 2017 · 6 min
In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of marketing!
Time Stamped Show Notes: 00:27 – Today’s topic: 5 Marketing Books That’ll Change Your Life Lees meer00:38 – Don’t Make Me Think discusses usability and how you can apply these strategies to your website
01:11 – Influence: The Psychology of Persuasion by Robert Cialdini is about how you can persuade people to take action
01:48 – The 22 Immutable Laws of Marketing breaks down laws you need to follow in the marketing space
02:04 – Content Inc has a lot of case studies for different types of content
02:30 – Ogilvy on Advertising should be read by anyone who’s going into marketing
02:50 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:57 – Go to SingleGrain.com/giveaway to get your FREE copy03:06 – That’s it for today’s episode!
3 Key Points: You need to employ marketing strategies for your website—study and learn the tricks to ensure you’re optimizing for conversion.
There are actual laws that you should be following in marketing.
David Ogilvy, the father of marketing, is a genius when it comes to advertising and marketing.
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5 Business Books That’ll Change Your Life | Ep. #470
13 november 2017 · 8 min
In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these particular authors will change the way you look at your business.
Time Stamped Show Notes: 00:27 – Today’s topic: 5 Business Books That’ll Change Your Life Lees meer00:53 – The Hard Thing About Hard Things by Ben Horowitz talks about a company’s difficulties
01:28 – Eric Ries’ The Lean Startup is about how you can get out there and outlines what you need to learn before starting out
02:04 – Delivering Happiness by Tony Hsieh helps you to build a great culture and the core values of a company
02:43 – The Dip by Seth Godin talks about when to quit and when to stick with it
03:20 – The Goal by Eliyahu Goldratt breaks down the problems of every single business
04:08 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:13 – Go to SingleGrain.com/giveaway to get your FREE copy04:28 – That’s it for today’s episode!
3 Key Points: We all make mistakes to learn from them.
Entrepreneurship isn’t just about the money, but the people you work with.
Books alone won’t make you successful, but provide a guide for your particular field.
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The Big Mistake You’re Going to Make With Content Marketing | Ep. #469
12 november 2017 · 8 min
In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing.
Time Stamped Show Notes: 00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing Lees meer00:34 – Most people focus on traffic 00:39 – “Traffic doesn’t equate to sales or leads”
00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies
01:31 – Make sure you update your content in a relevant way
02:07 – The goal for content marketing is ROI
02:20 – Neil published content which generated traffic but zero leads
02:44 – “It’s not about producing a lot of content, it’s about producing relevant content”
03:16 – Check your analytics to see what people are reading and looking for and make content from that
03:53 – Traffic isn’t free even if it isn’t paid, since you still invested time
04:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:10 – Go to SingleGrain.com/giveaway to get your FREE copy and a chance to win an annual subscription of Crazy Egg04:22 – That’s it for today’s episode!
3 Key Points: High traffic doesn’t necessarily equate to sales or leads.
Create content that is relevant for your paying customers.
Check your analytics to find out what your people are ready and looking for—build new, relevant content linked to those topics.
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Se… -
How to Make The Most of Black Friday Traffic Surges | Ep. #468
11 november 2017 · 8 min
In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges Lees meer00:48 – Retarget the people who didn’t buy 00:59 – Tailor a message for them by offering something better to get them to come back
01:17 – There’s also Cyber Monday 01:28 – Make sure to have different offers for both holiday sales
01:38 – Create mystery campaigns like contests using Vyper or mystery additional discounts
02:08 – People get too riled up, so be creative
02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit
02:45 – Ensure your company’s health in the process
03:35 – Segment your products 03:48 – You want to consistently pitch people on your additional products for the next 12 months04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 0431 – Go to SingleGrain.com/giveaway to get your FREE copy
04:38 – That’s it for today’s episode!
3 Key Points: Retarget people who haven’t made it to their cart and offer them better options.
Something that will make people curious will draw them in further.
With your sales and discounts, make sure you’re not sacrificing profit.
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Simple SEO Preparations You Can Make for Black Friday | Ep. #467
10 november 2017 · 7 min
In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions.
Time Stamped Show Notes: 00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday Lees meer00:36 – Black Friday is the Friday after Thanksgiving
01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance
01:25 – Have the right landing pages and plan your sales, discounts and other offers
01:50 – When optimizing, it’s all about your click-through rates 02:05 – Include Black Friday related keywords on your titles and meta-descriptions02:30 – Build links to your holiday sale
02:53 – Use social signals that indirectly help search engine optimization
03:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:23 – Go to SingleGrain.com/giveaway to get your FREE copy03:38 – That’s it for today’s episode!
3 Key Points: Optimize your page prior to Black Friday—at least a month or two in advance.
Use Black Friday keywords for your titles and tags.
Utilize your social links to promote your Black Friday sale.
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What Neil & Eric Think About Affiliate Marketing | Ep. #466
9 november 2017 · 7 min
In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why both Eric and Neil LOVE it.
Time Stamped Show Notes: 00:27 – Today’s topic: What Neil & Eric Think About Affiliate Marketing Lees meer00:35 – In general, Eric thinks that you are at a disadvantage if you start with affiliate marketing early 00:40 – You’re collecting a percentage of the sales, so you need to perform up to 5x times better than the advertisers
00:53 – Having a service or building a product is better/easier01:11 – Neil loves affiliate marketing 01:28 – Neil would love affiliate people to work for him
01:38 – They figure out ways to make things happen01:45 – Affiliate marketing is one of the best ways to learn about the market
02:12 – Eric loves affiliate marketers, but thinks of the long-term
02:25 – Check out affiliate marketer conferences and network 02:36 – There’s the Affiliate Summit and Affiliate World to name a few02:53 – Going to black hat SEO sites will let you know what people are up to
03:20 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:32 – Go to SingleGrain.com/giveaway to get your FREE copy03:38 – That’s it for today’s episode!
3 Key Points: Getting into affiliate marketing will push you to perform better than the advertisers.
Affiliate marketers figure out ways to make things happen and are always learning.
Learning black hat SEO and doing it the white hat way can make you a better affiliate marketer.
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How SEO Is Going to Change in 2018 | Ep. #465
8 november 2017 · 6 min
In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.
Time Stamped Show Notes: 00:27 – Today’s topic: How SEO Is Going to Change in 2018 Lees meer00:40 – Voice searches are becoming more and more popular
00:49 – If you’re going after a voice search, you’re only going to get one result 01:06 – Gaining the first position for search results is crucial01:27 – Google has been investing so much into voice
02:00 – In Google’s algorithm, one factor is the brand query 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO”
02:32 – It’s one of the hardest factors to manipulate02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
02:56 – That’s it for today’s episode!
3 Key Points: The use of voice search in mobile devices has been growing significantly.
The first spot in a search result is becoming more crucial as voice search will only show one result.
People are using brand queries that can affect a brand’s standing in a search result.
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How to Find New Growth Opportunities | Ep. #464
7 november 2017 · 7 min
In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to that next level in your copy, landing page, and marketing strategies. You’ll also find out why it’s good to know what your competitors are up to.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Find New Growth Opportunities Lees meer00:33 – If you’re following marketing, you’re continuing to learn
00:40 – Quora ads and LinkedIn ads are still considered semi-new in marketing
01:00 – Marketing School makes Eric and Neil stay relevant because they’re accountable to their audience
01:13 – Learn and read around the space
01:25 – Assess your competitors using Ahrefs, SEMrush and BuiltWith01:42 – Don’t use ad blockers so you can see your competitors’ ads
01:58 – Land-book is great place for landing page inspiration
02:07 – Go to Swiped.co for feedback regarding copy
02:15 – Facebook Groups like Badass Marketers and Founders is an engaging one
02:31 – com and Inbound.com will help you find new opportunities
02:45 – Go to conferences and events as well
02:58 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:09 – Go to SingleGrain.com/giveaway to get your FREE copy03:15 v – That’s it for today’s episode!
3 Key Points: Learning should be constant—be willing to adapt to the ever changing technology today.
Find growth opportunities by attending conferences and events and grow your network.
Find out what works for your competitors so you can stay ahead.
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What Makes a Brand Special? | Ep. #463
6 november 2017 · 6 min
In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers.
Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Special? Lees meer00:35 – Eric shares what makes the iPhone special
00:55 – A brand becomes special when it can make those special connections with their audience
01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives
01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand02:13 – Branding is important
02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy02:40 – That’s it for today’s episode!
3 Key Points: Connecting with one’s audience is what makes a brand special.
A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up.
Leverage what your competitors are NOT doing and take advantage of it.
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7 Marketing Tools You Should Be Checking Weekly | Ep. #462
5 november 2017 · 6 min
In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game!
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly Lees meer00:32 – One is Google Analytics
00:43 – Two is SEMrush to track your competitors
00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking
01:16 – Four is Ahrefs so you can identify the spammy sites
01:34 – Five is Google Trends which shows how you are trending over time
01:44 – Six is VaultPress which shows security issues
02:00 – Last is Google Search Console02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:36 – Go to SingleGrain.com/giveaway to get your FREE copy
02:40 – That’s it for today’s episode!
3 Key Points: Utilize tools to help you keep up to date on your website’s performance.
Check your competitor’s performance so you keep yourself aware of their latest updates.
Consistently tracking your metrics will make it easier for you to make the right adjustments for your website.
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What Is Minimum Viable SEO? | Ep. #461
4 november 2017 · 7 min
In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is Minimum Viable SEO? Lees meer00:37 – The minimum viable product is the basic product of what you need in order to win in the SEO game
00:43 – First is to make sure that your URL is right for your product/service and clear
01:08 – Think about your titles, direct correlation and meta descriptions
01:35 – With SEO, make sure you have clean code 02:04 – Yoast SEO plugin is one tool you can use02:08 – Have breadcrumbs on your site
02:25 – Have internal links in place
02:38 – Use unique title and description tags
02:56 – When you have your blog on your subdomain, you’re losing tons of traffic
03:33 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy03:46 – That’s it for today’s episode!
3 Key Points: Your URL is your identity, make sure it is clear to the consumer.
Links will help your site generate more organic traffic.
Use unique titles and descriptions tags.
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How to Increase Audience Retention on YouTube | Ep. #460
3 november 2017 · 7 min
In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Audience Retention on YouTube Lees meer00:43 – Your watch time matters GREATLY
00:48 – Check your analytics section for audience retention data
00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate
01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20% 01:16 – “These are audio files, so that explains it”01:36 – “You need to have visual hooks”
02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer
03:02 – Get to the point and make your videos valuable
03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention
03:41 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:50 – Go to SingleGrain.com/giveaway to get your FREE copy03:54 – That’s it for today’s episode!
3 Key Points: Watch time on YouTube is one of the biggest factors that impact retention.
People tend to stay on your videos longer if they find them visually appealing.
Teach your audience and provide VALUE—that’s how you hold onto them.
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What Does a Healthy Link Profile Look Like? | Ep. #459
2 november 2017 · 6 min
In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important.
Time Stamped Show Notes: 00:27 – Today’s topic: What Does a Healthy Link Profile Look Like? Lees meer00:35 – Check Moz to see your spam score—you’ll see how much spam is on your link profile
00:54 – Go to Ahrefs and put in your competitors’ profiles to see their ranking
01:18 – If there are a bunch of spammy links, your link profile is NOT healthy
01:42 – Deep links are important 02:02 – You want to build links to content02:30 – Your link profile has to be relevant
02:51 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:00 – Go to SingleGrain.com/giveaway to get your FREE copy03:05 – That’s it for today’s episode!
3 Key Points: Check your spam score to make sure you don’t come off “spammy”.
Know your competitors’ link profile and how they’re ranking—that way you can see where you stand.
Your link profile should always be relevant.
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How to Network With Other Marketers | Ep. #458
1 november 2017 · 7 min
In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with people on the same level.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Network With Other Marketers Lees meer00:32 – Eric and Neil ended up networking with other marketers when they visited their friend in Toronto
00:49 – Throw an event or small dinner
01:06 – You can meet marketers by participating on the web
01:36 – Host a Zoom meeting for mastermind work
01:54 – Make sure you’re connecting with people at your level
02:35 – There are a lot of marketers on Slack groups, such as Buffer and Online Geniuses03:12 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
03:26 – That’s it for today’s episode!
3 Key Points: Hosting a small dinner and inviting people into your network can help you forge new relationships.
Make sure that you also add value to those you wish to network with.
Leverage the internet—you can grow your network online.
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7 Tools To Help With Mobile CRO | Ep. #457
31 oktober 2017 · 7 min
In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest!
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools To Help With Mobile CRO Lees meer00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your data in a visual format
01:01 – Second is Google Analytics on mobile which will help you increase your conversion rate
01:23 – Third is an email capture tool like Bounce Exchange, Hello Bar, Sumo and OptinMonster01:45 – Fourth, survey tools like SurveyMonkey and Typeform
02:03 – Fifth is BuiltWith, which is used to track your competitors’ marketing
02:47 – Sixth is Optimizely that enables you to do A/B testing for mobile
03:06 – Seventh is Google Page Speed—this makes sure your website loads fast
03:29 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy03:46 – That’s it for today’s episode!
3 Key Points: Tracking your data on mobile makes it easier to know where you stand 24/7.
Email marketing is still one of the best strategies that you can use today; make sure you have an email capturing tool to help you.
Your conversion rate drops when your website is slow—make sure it’s loading at its fastest speed.
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What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456
30 oktober 2017 · 7 min
In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage.
Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach? Lees meer00:40 – Facebook keeps on screwing everyone over
00:50 – The algorithms are changing and this will push people to boost their ads
01:20 – Boosting posts for traffic does NOT work
01:38 – Boosting pages for engagement can work, but it’s expensive
02:00 – Facebook Watch is going after YouTube 02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube02:38 – Diversify—use other platforms to boost your Facebook reach
02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy03:10 – That’s it for today’s episode!
3 Key Points: Facebook’s algorithm is constantly changing which can disrupt people’s marketing campaigns.
Boosting posts is expensive and will not work if your video is not viral.
Leverage other platforms to increase your Facebook reach.
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How AI Will Connect Offline Marketing with Online Marketing | Ep. #455
29 oktober 2017 · 8 min
In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact it has on the world of marketing today and in the near future.
Time Stamped Show Notes: 00:27 – Today’s topic: How AI Will Connect Offline Marketing with Online Marketing Lees meer00:37 – The world is changing; offline and online marketing are being combined
01:31 – Amazon has Alexa, Google has Google Home and Apple is coming up with their own because these companies are after the data they can gather
02:06 – AI is becoming your personal assistant as it allows you focus on more important things
02:22 – There will be drastic change in technology in the coming years
03:02 – Amazon just bought Whole Foods as they know most of their prime users are buying from them
03:50 – Marketing is becoming more automated as technology evolves as well
04:17 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy04:33 – That’s it for today’s episode!
3 Key Points: Change is the only constant—this is especially true for technology.
In the near future, marketing will also become more automated because of the use of AI.
AI can make our lives easier, but it also gathers every piece of data we feed it.
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How to Improve Your Ranking Position on Google Maps | Ep. #454
28 oktober 2017 · 7 min
In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match what is used on Google Maps.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Ranking Position on Google Maps Lees meer00:34 – First, verify your Google My Business information
00:46 – Use the same name and address for your website that is shown on Google Maps01:18 – Acquire Google reviews for your business by asking your customers to leave a review
01:41 – Integrate the Google Maps location onto your website
01:48 – Use citation tools like Moz Local, Yext and BrightLocal for local SEO
02:07 – Make sure you have great images for your locations
02:17 – Links to your site help a lot
02:56 – Run ads on Google Maps
03:03 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:14 – Go to SingleGrain.com/giveaway to get your FREE copy03:18 – That’s it for today’s episode!
3 Key Points: Google Maps can drive more traffic to your website.
Have the same name and address on your website that is used on Google Maps so Google can read it properly.
Ensure that you have reviews on Google as people rely on these reviews.
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How to Drive More Sales Using Google Shopping | Ep. #453
27 oktober 2017 · 7 min
In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions.
Time Stamped Show Notes:Podcast_Episode_453 00:27 – Today’s topic: How to Drive More Sales Using Google Shopping Lees meer00:33 – Google Shopping populates search results with product images when you’re searching for a product
01:00 – You need to have the right product feed that’s hooked in to start showing your product
01:08 – Have unique SKUs and more reviews
01:34 – You need technical help to start Google Shopping
01:52 – Make sure you’re bidding competitively
02:10 – Have the right user experience to convert sales
02:24 – Make sure your site is optimized for mobile
02:36 – Offer free shipping as it boost conversions more than anything else
02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy03:10 – That’s it for today’s episode!
3 Key Points: Google Shopping is a great platform that will show your products.
Work at acquiring more reviews as this helps people trust your product and feel good about buying it.
Offering free shipping is an excellent way to draw your potential customers.
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What Is the Optimal Way to Create a Sitemap? | Ep. #452
26 oktober 2017 · 6 min
In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today.
Time Stamped Show Notes: 00:27 – Today’s topic: What Is the Optimal Way to Create a Sitemap? Lees meer00:35 – Eric searches sitemap tools and uses sitemap plugins for WordPress
00:52 – You don’t want to create your sitemap manually
01:05 – Your site continuously updates and a sitemap tool can do the updates for you automatically
01:40 – Sitemaps are important because it is crawled by search engines
02:01 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:10 – Go to SingleGrain.com/giveaway to get your FREE copy02:16 – That’s it for today’s episode!
3 Key Points: Leverage the sitemap tools and plugins that are available for you online.
Don’t create your sitemap manually as it needs to be automatically updated.
A sitemap is SEO 101—put it on your checklist of things-to-do when creating your website.
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Should You Hire Senior Marketers or Junior Marketers? | Ep. #451
25 oktober 2017 · 7 min
In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire Senior Marketers or Junior Marketers? Lees meer00:36 – Bottom line: it depends on the current status of your company 01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to
01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive 02:04 – Some senior marketers tend to be lazy in execution
02:23 – Get people that tie-in with your core values
02:27 – Eric looks for people who are growth-oriented and hungry for achievement
03:01 – There are people who can stay with your company for a long time
03:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:53 – Go to SingleGrain.com/giveaway to get your FREE copy03:58 – That’s it for today’s episode!
3 Key Points: If your company is just starting, it’s much more practical to hire junior marketers.
Make sure you hire marketers who share your core values.
Marketers should be hungry for achievement, growth-oriented, and able to execute well.
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How to Use Surveying to Boost Your Conversions | Ep. #450
24 oktober 2017 · 8 min
In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Surveying to Boost Your Conversions Lees meer00:40 – As long as your surveys are creative, it can be used to boost conversions
00:50 – Neil shares how he helped Eric with his surveys for Single Grain01:07 – Surveying can generate more leads
01:17 – From your blog page, you can implement surveys to retrieve any kind of feedback
01:25 – Surveys can also be used for your pricing page
01:50 – Google has their own survey tools
01:55 – Qualaroo, Hotjar and Survey Monkey are some tools used for surveying
02:15 – You should be actively surveying
02:20 – Kissmetrics has s blog post that outlines the right questions to ask
02:37 – Keep your surveys short and with high impact questions that are right for your business
03:05 – Time your surveys
04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy04:33 – That’s it for today’s episode!
3 Key Points: The more creative you are with your surveys, the more leads will answer them.
Utilize surveys for all sorts of purposes and feedback.
Keep survey questions short, on-point, and relevant to your business and the type of data you want to gather.
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How to Use Emojis in Your Marketing | Ep. #449
23 oktober 2017 · 6 min
In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Emojis in Your Marketing Lees meer00:35 – Eric has subscribed to CB Insights which involves the venture capital and private equity world 00:58 – Their email caught Eric’s attention because of the use of an emoji
01:15 – Emojis create an emotional connection
01:28 – Drip allows you to add an emoji—something Eric uses
01:48 – Even if it’s a bot, using an emoji makes the message feel more personal
01:59 – You can also integrate emojis into your blog post
02:38 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:46 – Go to SingleGrain.com/giveaway to get your FREE copy02:55 – That’s it for today’s episode!
3 Key Points: Emojis can easily grab the reader’s attention.
Adding an emoji to your messages and campaigns makes it more personal.
Add emojis to your personal blog posts, too, as a way to connect with your audience.
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7 Types of Marketing that Are Long-term Plays | Ep. #448
22 oktober 2017 · 8 min
In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays Lees meer00:33 – First is content marketing which usually takes 18 months or longer to become established and effective
00:55 – Second is podcasting which takes over a year
01:14 – Third is link building which shows its effectivity in at least 6-12 months
01:57 – Fourth is campaigns related to your branding or is press-related
02:20 – Fifth, your videos which is considered content marketing 02:30 – The first zero to 10K views are the hardest to get
02:50 – Some people are uploading multiple videos every day03:04 – Sixth is influencer marketing
03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time
04:00 – Be patient; marketing doesn’t just work at the snap of a finger
04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy04:28 – That’s it for today’s episode!
3 Key Points: Focus on your content marketing—this is a play for long-term success.
There is no overnight success in marketing.
Be patient, most marketing efforts require time before you see a change in your conversions.
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Should You Rely on Google Search Console Data? | Ep. #447
21 oktober 2017 · 6 min
In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools.
Time Stamped Show Notes: 00:27 – Today’s topic: Should You Rely on Google Search Console Data? Lees meer00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's
00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic
01:05 – Google Search Console doesn’t update their information as often
01:23 – Google Search Console is still helpful
01:50 – Make sure to still cross-reference with other tools
02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy02:43 – That’s it for today’s episode!
3 Key Points: Google Search Console’s data won’t always match that of Google Analytics’.
Google Search Console is usually a week behind in updating information.
Don’t rely on Google Search Console alone, cross-reference with other tools.
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Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? | Ep. #446
20 oktober 2017 · 7 min
In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero.
Time Stamped Show Notes: 00:27 – Today’s topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? Lees meer00:40 – In most cases, adding more text to a page increases long-tail traffic 00:47 – A great example is Abraham Lincoln’s Wikipedia page that continuously grows
01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase 01:33 – The words or phrases should correspond to the content
01:51 – If you’re ranking zero and update with more text, you could lose your ranking
02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics
02:41 – After doing a rewrite and republishing, submit your page to the Google Search Console02:55 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:26 – Go to SingleGrain.com/giveaway to get your FREE copy
03:08 – That’s it for today’s episode!
3 Key Points: Adding text that is irrelevant will negatively affect your traffic.
If you’re already ranking zero and you add more text to your existing page, you might lose this ranking.
Expand upon the words or phrases you barely mention to improve your SEO.
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How to Make Google Analytics More Actionable | Ep. #445
19 oktober 2017 · 7 min
In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Google Analytics More Actionable Lees meer00:33 – Check your conversion rates; you can continually improve your rates
00:52 – Look at your traffic tests from a week-to-week perspective
01:07 – See what causes the drops in traffic; check for what you did or didn’t do
01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports
02:07 – Google has experiments that allow you to run A/B tests
02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters
02:43 – Cross-reference your Google Analytics conversion with your backend conversion
03:03 – Hook-in your Google Analytics to your search console and Google AdWords03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy
03:45 – That’s it for today’s episode!
3 Key Points: Look at your conversion rates because your rate is what you can continuously improve upon.
Set-up custom reports with Google Analytics that cater to just what you need.
Don’t forget to hook your Google Analytics to your Google AdWords and search console.
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How to Make a Professional Podcast | Ep. #444
18 oktober 2017 · 8 min
In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Make a Professional Podcast Lees meer00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio 00:52 – The best podcasts around have the best audio quality
01:07 – If you can have professional audio quality, you set yourself above what others are doing01:13 – Make sure to edit your fillers to make it sound more professional
01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically
02:20 – Use a player for your website that won’t require you to go to iTunes 02:23 – Smart Podcast Player by Smart Passive Income is a good tool02:40 – For starters, you can use Skype for interviews and record it with ECamm Recorder
02:52 – Upload your recorded files to Dropbox and you have your people work on them from there
03:11 – You have to hire a great team that will enable you to be hands-off
03:37 – Eric and Neil might try Zencastr which is a web app that can record conversation
04:02 – Make sure you have a good mic
04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:43 – Go to SingleGrain.com/giveaway to get your FREE copy04:48 – That’s it for today’s episode!
3 Key Points: Prioritize the quality of your audio, it will drive listeners to your podcast.
Hire a great team who will work on the post-production of your podcast.
Not everyone has access to iTunes so have a player on your website that will work on all devices.
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How to Use Google Trends to Improve Your SEO | Ep. #443
17 oktober 2017 · 6 min
In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your content. From seeing what’s currently trending online to discovering what pops up when you search your keywords, Google Trends gives you a picture of how you can improve your game.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google Trends to Improve Your SEO Lees meer00:35 – Search for keywords that you are ranking for and Google Trends will give you additional ideas
00:58 – Google Trends will tell you what’s currently hot and integrate that content onto your website
01:25 – Eric is currently interested with cryptocurrency and he knows which keywords he needs to include in his writing
02:00 – Search for your brand on Google Trends to give you a better idea about whether or not you need to work on your branding
02:20 – Google Trends is free and easy to use
02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:44 – Go to SingleGrain.com/giveaway to get your FREE copy02:48 – That’s it for today’s episode!
3 Key Points: Search your keywords to get additional ideas for your content.
Find the trending topics and try to integrate them into your posts.
Find out how your brand is performing by utilizing Google Trends.
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How to Create a Landing Page | Ep. #442
16 oktober 2017 · 6 min
In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration to make your landing page stand out!
Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Landing Page Lees meer00:35 – Leadpages has a drag-and-drop builder, built-in themes and WordPress plugin that makes it easier for you to create your landing page
01:00 – Unbounce is affordable and they have other tools offered for free
01:20 – Creating a landing page doesn’t mean that it will work, you HAVE to test it!
01:40 – You can get landing page inspiration from Land-book, Dribbble and Behance02:11 – You can also hire someone to create the landing page for you
02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:43 – Go to SingleGrain.com/giveaway to get your FREE copy02:48 – That’s it for today’s episode!
3 Key Points: With the online resources we have today, it is now easier than ever to create your own landing page.
Consistently test your landing page to see if it’s converting or not.
If you have the budget, you can also hire people to create a landing page for you.
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How to Avoid Over-Servicing Clients | Ep. #441
15 oktober 2017 · 8 min
In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Over-Servicing Clients Lees meer00:47 – Eric uses Hubstaff, which is a time tracking tool 01:00 – It’s important to internally track time in a company
01:15 – You don’t have to charge per hour, but audit your time wisely01:38 – Follow what’s in the contract 01:44 – Learn how to say “no” if it’s not in the contract
02:07 – Eric hired The Smart Agency Podcast’s Jason Swenk 02:20 – He created the tactic called “Zero Dollar Charge Order”
02:27 – You send an invoice for zero dollars that states the services you gave for free03:35 – If you have to charge for it, charge for it
03:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:07 – Go to SingleGrain.com/giveaway to get your FREE copy04:11 – That’s it for today’s episode!
3 Key Points: Track your time internally as a way of accountability.
Stick to the contract—learn to say “no” to additional work that’s being offered by your client.
Don’t be afraid to charge if you need or have to.
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7 Ways to Keep Potential Clients Engaged During Business Pitches | Ep. #440
14 oktober 2017 · 8 min
In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being honest, using story, and ensuring that your clients are the ones doing most of the talking to increase their level of engagement.
Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Keep Potential Clients Engaged During Business Pitches Lees meer00:34 – First, make sure that you go above and beyond in preparing for the meeting 01:00 – Make the client feel good about the whole experience
01:11 – Second, utilize storytelling in a way that gets people engaged and hooked
01:29 – Instead of talking about yourself, talk about the client and asks the right questions
01:43 – Fourth, be honest
02:12 – Fifth, show your clients what you can do for them via a conversation 02:44 – Eric uses UberConference; your client should be talking 70% of the time03:01 – Pay attention to the other person and respond/act according to their reactions
03:24 – Seventh, have something visual; Eric uses Zoom for his presentations
04:10 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:23 – Go to SingleGrain.com/giveaway to get your FREE copy04:28 – That’s it for today’s episode!
3 Key Points: Prepare for the meeting—make sure your potential clients have an unforgettable experience.
Make your client talk—asks the right questions and respond to their reactions.
Create visuals to enhance the experience.
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Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
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What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439
13 oktober 2017 · 6 min
In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.
Time Stamped Show Notes: 00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop? Lees meer00:37 – You get less text in mobile because of its limitations
00:50 – Mobile costs are cheaper
01:15 – You’ll see less snippets or other information with mobile ads
01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device
02:07 – “You have to tailor for experience”
02:18 – Have a responsive design and test how it looks on different devices
02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy02:28 – That’s it for today’s episode!
3 Key Points: When creating ads, consider the devices that your customers use often.
Test the ads on EVERY device to fine-tune the experience.
Keep in mind the limitations in place with mobile ads, especially when it comes to your text.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.