Marketing School - Digital Marketing and Online Marketing Tips

Alle afleveringen

3.388 afleveringen, van nieuw naar oud

1. What You Should Do When Your Revenue Tanks | Ep. #538

   20 januari 2018 · 13 min

   Afspelen
   In episode #538 of Marketing School, Eric and Neil discuss what you should do when your revenue tanks. Tune in to hear why you should have a plan of action for this eventuality and tips on how to overcome this hurdle.
   Time-Stamped Show Notes:
   [00:27] Today’s Topic: What You Should Do When Your Revenue Tanks Lees meer

   [00:37] Everyone has their ups and downs, no business keeps climbing forever.
   [00:53] Microsoft once invested in Apple, so that they wouldn’t go bankrupt and Microsoft wouldn’t end up facing antitrust lawsuits.
   [01:15] Revenue often tanks, because companies are distracted. You can’t lose focus on your main revenue source.
   [01:45] Revenue also drops, because companies stop innovating their core products.
   [02:15] Rocket Fuel is a great book about a visionary and an “integrator”.
   [02:45] You need to have preventative measures in place for when your revenue takes a dip.
   [02:55] Even consider short-term loans from places like Kabbage.
   [03:10] Someone from IBM once made a billion dollar mistake. The CEO simply called it a “billion dollar lesson”.
   [03:41] It’s important to have a plan for when your revenue tanks and learn from the mistakes that led you down this path.
   [04:45] Once everyone is on the same page with the same goal, you can get your company back on track.
   [05:00] Neil puts a person in charge of each aspect of the funnel or business process.
   [05:30] Once your revenue tanks, create your action plan.
   [05:52] Neil believes in firing the squeaky wheel, as opposed to considering it a lesson learned.
   [06:15] Survey your clients about their satisfaction levels.
   [07:04] Have a weekly sales meeting cadence, so it’s quick, informative, and concise.
   [08:10] Eric likes to use Ask Nicely for his surveys.
   [09:03] That’s it for today.
   [09:06] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave …

2. Do We Think Tai Lopez Is a Scammer? | Ep. #537

   19 januari 2018 · 9 min

   Afspelen
   In episode #537, Eric and Neil discuss whether Tai Lopez and other Internet marketers are scammers. Tune in to hear some surprising thoughts on this issue and how others could even learn from supposed scammers.
   Time-Stamped Show Notes:
   [00:27] Today’s Topic: Do We Think Tai Lopez Is a Scammer? Lees meer

   [00:36] Because they are in the marketing world, Eric and Neil are often asked this question.
   [00:43] Eric doesn’t think that Tai Lopez is a scammer and actually respects his hard work.
   [01:15] Neil knows Tai personally.
   [01:17] This conversation could also be about Sam Evans, Billy Gene, or Alex Becker. Neil sees all of these people as smart and creative marketers.
   [01:40] Tai is a very forthright person with no need to put up a front.
   [02:03] Instead of asking if someone is a scammer, try to learn from their techniques.
   [02:25] You don’t have to be in their world, but take the stuff that works for these marketers and apply it to your business.
   [02:37] Sam Evans is often considered a scammer, but he has over 3,000 positive video testimonials on his website.
   [03:00] Everyone thinks these guys are scammers because there are a lot of affiliate marketer scammers. It is also because when people buy their products, the users don’t actually use the product.
   [03:40] If you take free, effective material from your blog and put it behind a paywall, people will inevitably complain and claim your tactics don’t work. In the end, it will come out that they didn’t even apply the tactics to their businesses.
   [04:45] Gossip doesn’t help you or anyone grow your business. It’s a waste of energy.
   [05:20] Instead of worrying who is a scammer, look at the products and techniques and use what works for your business.
   [05:51] That’s it for today!
   [05:53] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   …

3. The Killer Conversion Hack that Marketers Don't Really Want to Share | Ep. #536

   18 januari 2018 · 11 min

   Afspelen
   In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales.
   Time-Stamped Show Notes:
   [00:27] Today’s Topic: The Killer Conversion Hack that Marketers Don't Really Want to Share Lees meer

   [00:37] The killer conversion hack is urgency.
   [00:48] Neil thinks that 50% of his sales came from urgency.
   [01:00] Eric was taken in by a limited-time sale on Bonobos, so he knows that urgency is effective.
   [01:45] It has to be true scarcity or urgency to convince people to buy. If you do it too often, it’s like crying wolf.
   [02:20] For people who don’t complete the purchase, you can remarket all of those people with a video ad on YouTube and Facebook
   [03:35] The urgency you are establishing could be based on rising price (limited time discount offer), instead of scarcity.
   [04:01] Put countdown clocks within your emails to your list.
   [04:39] A ton of traffic still comes in after the offer expires. Make sure to adjust your landing page to reflect this, but offer them a head’s up about the next sale if they give their contact information.
   [05:07] Look at the Jeff Walker Launch Sequence for reference.
   [05:30] Send multiple emails on the day before the sale ends or even on the final day.
   [06:11] Eric launched a product using urgency: it wasn’t based on expiration, but a one-time lower price offer.
   [07:03] That’s it for today!
   [07:13] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

4. How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads | Ep. #535

   17 januari 2018 · 13 min

   Afspelen
   In episode #535, Eric and Neil discuss ways that YouTube ads can help you build a successful business. Tune in for their tips on how to create dynamic, long-form ad videos.
   Time-Stamped Show Notes:
   [00:27] Today’s Topic: How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads Lees meer

   [00:35] Billy Gene is one of the most creative YouTube marketers as of late.
   [01:12] The first step to building a 6-figure business with YouTube, is to make video ads.
   [01:39] The Bold Agency is targeting the viewers of Gary Vee videos.
   [02:10] Alex Becker is funny and informative, which is helpful to drawing in customers.
   [02:45] You must sell something information-related.
   [03:06] Alex Becker sells marketing information software and has an elaborate funnel.
   [03:40] Have a clear demographic in mind when creating your business and ads.
   [03:57] Create an ad that tells a story, a benefit, and educates people in some way. An example of this is Alex Becker’s style for his ads.
   [05:14] Run a webinar! The easiest way to drive conversions is through webinars. You can use Webinar Jam or Ever Webinar. Aim to make it 60 minutes long, with 30 minutes of education before your sales pitch.
   [06:22] Don’t sell your product for more than $2000, because your conversions will tank.
   [06:55] Give discounts and special offers in order to drive sales.
   [07:12] Have a cut-off for the discount, which will create a sense of urgency and exclusivity.
   [07:45] Consider collaborations with other up-and-comers.
   [08:28] Eric once bet an entire company (Treehouse) on his YouTube advertising plan.
   [08:50] If you don’t know how to make a webinar, check out Russell Brunson’s Perfect Webinar Formula or even his book, Dotcom Secrets.

   [09:11] That’s all for today!
   [09:17] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.…

5. 7 Productivity Hacks that Will Make You a More Efficient Marketer | Ep. #534

   16 januari 2018 · 12 min

   Afspelen
   In episode #534, Eric and Neil count out 7 productivity hacks that will help you run your business more efficiently. Tune in to hear these great time-and-energy-saving hacks.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: 7 Productivity Hacks that Will Make You a More Efficient Marketer Lees meer

   [00:34] Hack 1: Use Rescue Time, it’s a tool that analyzes how much time you spend on social media sites. This will give you something to compare with your analytics and give you an idea of where to spend more of your time.
   [01:23] You have to optimize your time and spend it on the sites that are getting you the highest ROI.
   [01:49] Hack 2: For mobile, Moment is an app that shows you how much time you’re spending on the phone and different apps.
   [02:28] Hack 3: Use Trello. It has boards that help you track all of your projects and their various phases.
   [03:32] Hack 4: TubeBuddy helps with posting videos to YouTube (tagging, etc.)
   [04:10] Hack 5: Use Google Analytics to help track your best performing pages and see which SEO is working and which needs improvement.
   [05:47] Click Flow is another great tool for tracking SEO.
   [05:58] Hack 6: Zapier helps organize your workflow and saves you time.
   [06:57] Hack 7: Buffer or Hootsuite social media schedulers can be used to schedule posts 10-20 times per day. Doing this will boost your Twitter traffic.
   [07:58] Meet Edgar is another social media scheduler that will help you plan ahead and score more Twitter traffic. Always re-post your blog entries!
   [08:50] That’s it for today!
   [08:52] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy…

6. How to Handle Clients that Always Want More for Less | Ep. #533

   15 januari 2018 · 11 min

   Afspelen
   In episode #533, Eric and Neil discuss how to manage clients who are never satisfied and ask for work above and beyond their contract. Tune in for some great advice on how to satisfy clients and remain profitable.
   Time-Stamped Show Notes:
   [00:27] Today’s Topic: How to Handle Clients that Always Want More for Less Lees meer

   [00:43] In the early days, Neil would give his clients whatever they asked for.
   [00:47] However, the moment you give in to unnecessarily demanding clients, you find that your margins decrease and it becomes a vicious cycle of rewarding complaints.
   [01:05] What he learned from this, was that it is of the utmost importance to structure your deal properly from the get-go.
   [01:18] When a company asks for something above and beyond the terms of the contract, tell them it won’t be possible, but that you can renegotiate/draw up a new proposal. It is important to set boundaries!
   [01:58] Once you do too much for free, you will lose money, and you will always have unhappy clients.
   [02:20] You have to track how much time you spend on each client to determine profitability.
   [02:40] You can always draw up a Zero-Dollar Change Order, just to have a written trail of the changes in terms.
   [03:15] The third of fourth time the client tries to adjust the terms, point to the free Change Orders, and tell them you will have to charge them in the future. This way, you are protecting yourself.
   [03:49] iProspect charges based on an hourly rate. They will do whatever the client wants, because they are still getting paid for their time.
   [04:41] The hourly rate model is simple and straightforward, which prevent confusion and hard feelings.
   [05:27] Neil still does flat-rate pricing, but internally they track client hours and the ensuing costs.
   [05:42] Hubstaff is an invasive time-tracker, but works well for Eric and his company.
   [06:02] Toggl and Harvest are other great time-tracker options.
   [06:17] Ogilvy will charge by the hour, but will charge additionally for face-to-face work.
   […

7. What You Should Do After You Hit 7 Figures in Revenue | Ep. #532

   14 januari 2018 · 14 min

   Afspelen
   In episode #532, Eric and Neil discuss what to do once your business hits 7 figures. Ultimately, there are two paths you can take. Tune in to hear their advice about optimizing your business for growth or stability.
   Time-Stamped Show Notes:
   [00:27] Today’s Topic: What You Should Do After You Hit 7 Figures in Revenue Lees meer

   [00:34] Eric believes that once you hit 7 figures, why not strive for even bigger numbers?
   [01:18] Look at what works and double down on that.
   [01:47] Invest in what you can control.
   [02:10] Neil thinks that what you do to get to 7 figures, isn’t necessarily what will get you to 8.
   [02:58] 7 figures are hungry to make money right away, while 8 figure businesses look more to long-term investments.
   [03:24] If you can spend more money on acquiring customers than your competitors, it’s much easier to grow your business.
   [03:37] Celebrate that your business has reached 7 figures, but then think about what else you can do to optimize your business.
   [04:29] Really good marketers consider “scaling”.
   [04:51] Once you get beyond the strategies that helped you reach 7 figures, think about what systems and processes you can build to reach 8 figures.
   [05:58] You have to be able to convey your vision to others (employees and investors), so that they can get on board and help you reach 8 figures.
   [06:20] Some people do not care for money and just want to live a quiet, relaxing life.
   [06:48] If you are one of these people, optimize your business for profit and don’t try to reach 8 figures.
   [07:12] Once you optimize your business, don’t spend too much and save your cash in order to float the “chill” lifestyle you desire.
   [07:42] Mergers and Acquisitions are another way to make quick, stable money.
   [08:15] If you look at Dentsu or Ogilvy, they have a number of different services and have grown through M&A.
   [08:42] Hitting the 7 figure mark is rare!
   [09:33] Once you reach 7 figures, you can’t take your foot off the gas.
   [09:44] Remember to CYA (Cover Your Ass): always ha…

8. Our Favorite Google Analytics Hacks that Actually Help You Grow | Ep. #531

   13 januari 2018 · 11 min

   Afspelen
   In episode #531, Eric and Neil talk about how Google Intelligence can help you understand analytics and grow your business. Tune in to hear which analytics are key to interpreting content performance.
   Time-Stamped Show Notes:
   [00:27] Today’s Topic: Our Favorite Google Analytics Hacks That Actually Help You Grow Lees meer

   [00:35] For mobile or desktop, there is a thing called Google Intelligence. It’s a program much like Siri or Alexa.
   [00:45] You can ask Google Intelligence questions about your website’s analytics and it will give you answer much like Siri or Alexa would. You do not actually have to know anything about analytics.
   [01:14] Neil likes to create segments for each different type of traffic source, which helps him to understand and parse the data.
   [02:23] Creating segments will help you fine-tune your marketing decisions.
   [02:28] Make sure that you are linking up Google Search Console and Adwords with Google Analytics. Combining the data will make your life easier.
   [02:48] Kaushik.net is a blog with advanced segments you can duplicate, as well as using some templates he has built.
   [03:29] There is an article on Medium that has a few analytics hacks you can use.
   [03:37] Neil likes to see how quickly his site loads.
   [04:04] Look at your most popular pages and see the load times. Speeding them up will help boost your conversions.
   [04:41] Utilize Google Tag Manager. When you connect Tag Manager to analytics, you can check scroll depth and other cool analytics that will help you determine how engaged people are.
   [05:19] GTM Measure School is a great YouTube channel that will help you figure out Tag Manager hacks.
   [05:29] If you’re a content marketer, it’s important to know there is a tool within Google Analytics called “Content Groups”. You can set up content grouping to figure out how certain content is performing.
   [05:52] Content marketing is a hit or miss game, so you want to analyze topics and trends and see what is performing well.
   [06:02] By grouping your conten…

9. Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won't Tell You) | Ep. #530

   12 januari 2018 · 11 min

   Afspelen
   In episode #530, Eric and Neil tell you the real secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you.
   Time-Stamped Show Notes:
   [00:27] Today’s Topic: Learn the Real Secret to Ranking on Page 1 (and What Most Marketers Won't Tell You) Lees meer

   [00:37] Eric and Neil rank for a number of keywords or terms.
   [01:08] When trying to rank for those terms, they did not create pages specifically for them.
   [01:25] Eric has created hundreds of pages for Single Grain, but the majority do not rank well; it’s a quantity game.
   [01:34] There was no difference between the pages that ranked and those that did not.
   [01:47] Neil and Eric create a massive amount of content, because it’s a hit or miss game.There is no guarantee that the content will be a hit.
   [02:31] For the posts that rank, they have a process that involves Google Search Console.
   [02:56] Step 1: Install Google Search Console.
   [03:08] Step 2: Go to the Search Analytics section.
   [03:17] Step 3: Click on three buttons/check boxes on the top left (“CTR”, “Impressions”, and “Clicks”).
   [03:36] Step 4: Click on the radio button for “Pages”.
   [03:47] You want to see the pages that have a high impression count, but a low click-through rate.
   [04:17] Low click-through rates are the low-hanging fruit you want to optimize.
   [04:26] By changing the titles of these, it can help you change your click-through rate.
   [04:50] So, create a lot of content, see what performs the best in Google Search Console, go in and fine-tune your content (make it super detailed and try to maximize the traffic you can get from them.
   [05:15] No one knows why some pages rank and others don’t. That’s the big secret!
   [05:33] If you want the most traffic, you need to focus on quantity.
   [05:42] Write at least one article per day and don’t overlap your topics.
   [06:02] They built ClickFlow to help you manage the Google Search Console process.
   [06:26] Focus on creating quality content in mass quantities; over ti…

10. How to be Insta-Famous Without Taking Off Your Clothes | Ep. #529

    11 januari 2018 · 11 min

    Afspelen
    In episode #529, Eric and Neil discuss strategies for becoming "Instagram Famous." Tune in to her great tips on building relationships, growing your following, and attracting Likes.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to be Insta-Famous Without Taking Off Your Clothes Lees meer

    [00:37] Everyone on Instagram is either a celebrity or rich. The majority of the Insta-famous people are basically half-naked attractive people.
    [01:28] Eric follows Founder Magazine, because he likes their content and he believes they are adding value to his life. Tai Lopez is another account that Eric thinks ads value.
    [02:43] The more emotional content you use, the more engagement you will get.
    [03:13] If people don’t connect with you or your images, you won’t gain followers.
    [03:29] Engage with other users and respond to comments on your page as well as on other account pages.
    [03:57] Instagram tracks followers and likes; if the ratio is off, you won’t get promoted on the app.
    [05:10] Think about who you can build a relationship with via social media. This will help you grow your engagement and add followers.
    [05:45] You have to be able to tell a story in order to draw people in.
    [06:31] Partnerships with other users (photos, contests, etc.) will help you gain followers
    [07:02] If your content is truly amazing, it will get discovered. You always have to “one-up” people.
    [07:53] That’s it for today!
    [07:55] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

11. How to Get Paid to Speak Even if Nobody Knows You | Ep. #528

    10 januari 2018 · 10 min

    Afspelen
    In episode #528, Eric and Neil explain how you can be an event speaker without being a household name. Tune in to hear how you can eventually earn money and a following speaking at conferences.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Get Paid to Speak Even if Nobody Knows You Lees meer

    [00:34] Neil shares the story about his early days of public speaking
    [01:00] He didn’t get paid at first and had to cover his own expenses.
    [01:26] A Harvard Football player now gets paid $25,000 for speaking gigs at financial firms regarding sales training.
    [01:33] The football player continuously reached out to every speaker bureau and eventually, they offered him paid gigs.
    [01:42] He also self-publishes books and then mails them out to the companies and people for whom he would like to work.
    [02:10] When you first start out, reach out to different conferences and offer your services.
    [02:26] The first speaking gig that Gary Vee (Gary Vaynerchuk) ever did, he asked for $5,000, because he wasn’t sure what kind of money he could get.
    [02:41] Now, Gary gets $100,000 per event.
    [03:11] Bryan Harris came out with a tool to help people get speaking gigs.
    [03:30] Make a prospect list to help you set your goals.
    [03:37] You can hire telemarketers from Upwork for about $30/hour to help you do cold calling.
    [03:52] It would be worth speaking for free at popular conferences, because it will help you build up your speaker resume.
    [04:34] Neil spoke about Wikipedia at the Search Engine Strategies Conference. He did not generate any revenue, nor did he gain any followers.
    [04:54] After doing a few more events for free, he eventually began to ask for money.
    [05:14] Go to the speaker bureau sites and see where those people are speaking, because those are the conferences that are paying.
    [05:25] Neil charged $5,000 for his first paid gig.
    [05:37] Eventually, he began charging more money.
    [06:03] That’s it for today!
    [06:05] Go to singlegrain.com/giveaway if you want to get in on a special g…

12. How to Create a Webinar in Less than 45 Minutes | Ep. #527

    9 januari 2018 · 10 min

    Afspelen
    In Episode #527, Eric and Neil explain how you can quickly and easily create webinars. Tune in to hear some great tips for creating webinars and an explanation of why these could be key to your success.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Create a Webinar in Less than 45 Minutes Lees meer

    [00:35] For those of you who already have content, you can turn it into a webinar.
    [01:01] For reference, look at The Content Reusage Workflow.

    [01:09] Eric recently looked at old content and repurposed some of it for a webinar.
    [01:21] However, if you don’t have any content yet, go to BuzzSumo, look at what topics are performing well, and then make your own webinar about those topics.
    [01:52] Check out SlideShare to see what the most popular presentations are.
    [02:18] You need to figure out how to transition people into leads or sales.
    [02:22] You want to do at least 30 minutes of education before you go into your pitch (max 15 minutes).
    [02:40] Follow all of that up with an offer for further webinars and opportunities.
    [03:20] Your pitch must be relevant to the topic covered in your webinar.
    [04:02] If you are selling a service, you can download a lead magnet or you can just offer your services at a discount for the first ten people to sign up. Create offers or opportunities.
    [04:42] Eric recently released a tool and offered a discount to the first people to sign up.
    [05:20] When you establish urgency, it causes people to take action.
    [05:37] Make sure to tease offers at the beginning of your webinar, so viewers will stay until the end.
    [05:52] If you are scheduling calls or selling a service, use Schedule Once to plug your offer.
    [06:04] If you are selling a product, use Webinar Jam’s countdown clock to help create the sense of urgency.
    [06:23] When you’re getting started, Google Hangouts is a great way to create free webinars.
    [06:27] Zoom and GoToWebinar are paid services you can also opt to use.
    [06:32] LeadPages is a great way to create landing pages for your sit…

13. How to Write a Killer Blog Introduction that Really Hooks the Reader | Ep. #526

    8 januari 2018 · 9 min

    Afspelen
    In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Write a Killer Blog Introduction that Really Hooks the Reader Lees meer

    [00:34] Neil likes something hard-hitting and quick, when it comes to blog entries.
    [00:56] Statistics really draw him in.
    [01:21] Conversational-style writing is also really appealing to Neil. Hooking people with a personal story is usually successful.
    [01:38] Neil likes to write in the first person, as it makes it seem more personal.
    [03:10] Eric likes reading things that are written by marketing copywriters, because they know how to write a good hook.
    [03:37] Eric likes looking at The Boron Letters and the book Breakthrough Advertising.

    [04:07] Perry Marshal said that your goal when writing an email is to hook them into the next email.
    [04:28] It’s important to focus on how to keep readers interested.
    [04:42] It must be authentic and fit your personality.
    [05:40] Take the signal that makes sense to you and adjust it to fit your style.
    [05:46] That’s it for today!
    [05:48] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

14. The Best Way to Market to Individuals Who Make Over $150K a Year | Ep. #525

    7 januari 2018 · 10 min

    Afspelen
    In episode #525, Eric and Neil discuss the best way to market to people making more than $150K per year. Tune in to hear the exciting ideas they have to boost your reach and potential earnings.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: The Best Way to Market to Individuals Who Make Over $150K a Year Lees meer

    [00:37] There was an article on the Salesforce Blog about podcasts. According to the article, 16% of the people who listen to podcasts make over $150,000/year.
    [01:01] In addition, that 16% listens to roughly five hours of podcasts per week.
    [01:07] So, if you want to target that 16%, you should consider starting a podcast to increase your traffic and sales.
    [01:18] Marketing School gets about 550,000 listens per week.
    [01:38] If you don’t want to create a podcast, you can simply advertise on a podcast.
    [01:55] You can target your ads towards a certain income group on Facebook.
    [02:28] You can target prominent Venture Capitalists on Twitter or similar types of people.
    [02:40] Eric likes the idea of targeting people through podcasts. The attention you get from a podcast is unparalleled.
    [03:05] If you create your own podcast, you can run your own ads to get more subscribers and listeners.
    [03:21] Eric and Neil considered using Russell Brunson’s method, which required giving away pre-loaded MP3 players.
    [03:55] iTunes has yet to open advertising for podcasts, but Spotify currently allows it.
    [04:00] Eric and Neil are planning to expand their marketing plan in 2018.
    [04:40] Wealthy people tend to listen to podcasts to gain skills that will make them more successful and effective at whatever it is that they do.
    [05:10] You can do AVM, which is targeting specific companies and accounts.
    [05:31] If you are delivering the right content to the right people at the right time, you are likely to close sales at a higher rate.
    [05:51] Marketing School episodes got shorter in 2017, but they started to focus on quality as well as quantity. They want to provide the best possible…

15. What You Should Do When You Get Hit by a Google Algorithm Update | Ep. #524

    6 januari 2018 · 12 min

    Afspelen
    In episode #524, Eric and Neil discuss what to do when you get hit by a Google algorithm update. Tune in to hear why diversification is so important.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: What You Should Do When You Get Hit by a Google Algorithm Update Lees meer

    [00:42] Eric likes to check Search Engine Roundtable, because they talk about algorithmic updates and signals from different SEO tools (Moz Cast).
    [01:02] He tries to correlate this information with things happening on his site and what steps he can take to fix the problems.
    [01:17] In December, Eric and Neil noticed their search traffic declining. So, they knew an update was happening.
    [01:48] They noticed people who were talking about losing their rankings.
    [01:57] SEroundtable is calling the current algorithm the “Maccabees Update”.
    [02:10] There is a trend where blogs are getting fewer hits. Sometimes you just have to wait it out and weather the storm.
    [02:55] Changing too many things in your content, could have adverse effects.
    [03:10] You don’t want to be reactionary.
    [03:41] Wait it out and follow the advice of the people at sites like SEroundtable.
    [04:13] You have to diversify. If you get hit with an algorithm change, that could be the difference between six or seven figures of business.
    [04:38] Organic traffic at Single Grain is about 60-70%.
    [05:02] To diversify his website, Eric would focus on emails.
    [05:20] Neil gets 50% organic traffic.
    [05:39] Eric tries to diversify further by focusing on the multiple touchpoints you can use to reach out to new followers (YouTube, etc.)
    [06:23] Neil is getting a million views per month.
    [06:50] Paid ads is a great way to get your numbers up. Companies wouldn’t keep spending money unless there was an ROI.
    [07:05] You can use services like Taboola and Outbrain, re-marketing pixels, and social media as marketing channels.
    [07:20] Tweet ten times per day and see if it increases your website traffic. Experiment!
    [07:40] Come up with ways to get increased traffi…

16. How to Exponentially Increase Your Social Media Traffic | Ep. #523

    5 januari 2018 · 10 min

    Afspelen
    In episode #523, Eric and Neil explain how you can increase your social media traffic whether you have funding or not. Tune in to hear some basic ideas about how to gain new followers and increase your reach on social media.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Exponentially Increase Your Social Media Traffic Lees meer

    [00:35] Within your content, block off specific pieces of it and make people Tweet or Share it to gain access to the full content.
    [01:07] This is an easy way to gain 700-1000 more followers.
    [01:53] Eric still likes using paid advertising. Even if you’re starting with a small budget, you can drive more clicks or page views by using Twitter ads.
    [02:37] They are allocating a certain amount of dollars to YouTube ads in order to promote their new video series. If you don’t have that kind of money, a few dollars a day can make a difference.
    [03:08] GaryVee (Gary Vaynerchuk) runs ads for his Youtube page and those have proven effective.
    [03:23] If you’re trying to get more social traffic, cross-promote throughout all your social media accounts.
    [03:50] Neil also puts re-marketing pixels on his site.
    [04:10] The rule of seven: if someone sees you online seven or more times, you are more likely to convert them into a follower/subscriber.
    [04:25] Eric really likes Meet Edgar, because it allows you to schedule posts across your different social media accounts.
    [05:00] He also likes If This, Then That or Zapier. When you have a new post, it will pull from the blog RSS feed and automatically posts it for you.
    [05:24] HootSuite, Buffer and the aforementioned scheduling tools can also hurt your business. You will get a bigger and better response from using Facebook’s own scheduling tool.
    [05:45] Neil tweets 40 times per day and can get 30,000 visitors per month!
    [05:39] Continually posting or re-posting content can get you more traffic.
    [06:10] That’s it for today!
    [06:11] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opport…

17. How to Get Your First 1,000 Facebook Fans Without Paid Ads | Ep. #522

    4 januari 2018 · 9 min

    Afspelen
    In episode #522, Eric and Neil outline ways that anyone can gain more Facebook fans without having to use paid ads. Tune in to hear their stellar advice on how to build a strong following.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Get Your First 1,000 Facebook Fans Without Paid Ads Lees meer

    [00:36] Facebook is still important because they link back to other social media apps.
    [00:58] Blast your email list or whatever social assets that you have.
    [01:12] In your very first email, link to your Facebook page.
    [01:24] Use an exit pop-up on your website. For this, Neil likes to use Hello Bar on his Quick Sprout site.
    [01:33] Using this tactic, Neil gets about 1,000 fans per week
    [02:00] Think about who you can partner with for things like joint webinars; this will expand your reach.
    [02:40] You could get 50-100 more followers/subscribers doing collaborations.
    [02:58] If you want a lot of fans, join Facebook groups that relate to your business and participate. This means that you have to get in on conversations or even start them.
    [03:32] You can take shortcuts, but shortcuts won’t get you loyal fans.
    [03:41] “Give before you ask.” -Neil Patel
    [03:47] Neil and Eric give a ton of free advice in order to get return customers and to build an active and enthusiastic fan base.
    [04:17] Eric thinks giveaways are helpful to building a fanbase. KingSumo or Vyper are great ways to facilitate this.
    [04:59] Neil likes content gates: he blocks off certain content and makes it “premium” content that is only available to Facebook fans.
    [05:28] That’s it for today!
    [05:30] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adc…

18. How to Start Being Successful with Marketing | Ep. #521

    3 januari 2018 · 11 min

    Afspelen
    In episode #521, Eric and Neil discuss how you can start to be successful with marketing. Tune in to hear specific ways you can achieve daily success as a content marketer.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Start Being Successful with Marketing Lees meer

    [00:33] Establish a goal first, so you are not just shooting in the dark.
    [00:51] When you don’t have any set KPIs, it’s hard to nail anything down.
    [01:16] Once you have your KPIs, you want to break them down into specific small tasks that you need to complete in order to achieve them.
    [01:33] This way, as a marketer, you have a daily plan in order to hit your numbers.
    [01:48] A more specific goal would be to say, “I need to rank on Google for all the marketing-related terms.”
    [01:52] Then you do that by writing content and break your tasks down from there. You keep setting goal, upon goal, upon goal. It helps to break everything down into smaller bite-sized tasks.
    [02:26] You have to hold people accountable.
    [02:30] Their goal is to reach a certain number of YouTube viewers. To do this, they use a tool called 15Five and it checks in on your goals.
    [03:09] Document the process!
    [03:20] By the end of Q4, their goal is to have everything documented. In order to hand off your process to a new person and keep it seamless, you need to document your work.
    [03:55] You can use an internal Wiki to document your processes.
    [04:04] Document your wins and your losses so you can learn from them.
    [04:30] Eric and Neil found that when they gave more information before they asked them to become a lead, they are much more qualified and you collect more leads.
    [04:46] When they document, they also put in time stamps, because every six months to a year, they re-test they processes.
    [05:05] If you force people to Google Authenticate, you may lose business because people are worried about privacy.
    [05:44] You want to be able to have a feedback loop, but also use outside sources to gain knowledge about your company. Always …

19. 6 Minutes of Marketing that Will Get You Ready for 2018 | Ep. #520

    2 januari 2018 · 10 min

    Afspelen
    In episode #520, Eric and Neil talk about the year ahead in marketing and cover it all in six minutes. Tune in to hear what’s going to change and how to stay ahead of the curve in 2018.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: 6 Minutes of Marketing that Will Get You Ready for 2018 Lees meer

    [00:35] It’s important to start looking at video and working on your video strategy.
    [01:10] The rate at which video is growing, it’s important to grab a slice of that pie.
    [01:30] Even Instagram has video!
    [01:42] Look at the struggling platforms. Facebook is trying to compete with YouTube, but they want different types of content from YouTube. You will get way more reach with certain types of video on Facebook.
    [02:25] Neil has 900,000 Facebook fans, 30,000 LinkedIn Connections, but his video views on LinkedIn equate to same amount as Facebook.
    [02:50] Snapchat has been getting their butts handed to them by Instagram. So, they’re willing to do whatever it takes to win. They will tweak their algorithms to your advantage.
    [03:13] LinkedIn will get you more listens and views than YouTube.
    [03:26] Twitter clicks get you pennies, but the clicks are connections being made.
    [04:15] Really focus in on the one thing that has been working for you and then double down on it.
    [04:40] How Eric and Neil have doubled down: Eric and Neil now sit next to each other in the studio, they post their show on Spotify, and they do live episodes at various conferences.
    [05:00] Ad costs are going to rise in 2018.
    [05:14] As the costs rise on AdWords and Facebook, you will have to: create a funnel, push upsells, and push downsells.
    [05:30] Without a funnel, it will be harder for you to compete.
    [05:49] Live chat is going to get exponentially better in 2018. Facebook has added the ability to add free Facebook Messenger Live Chat to your site. Drift has added a developer platform. Intercom will continue to innovate, as well.
    [06:12] That’s your six minutes!
    [06:13] Go to singlegrain.com/giveaway if you wan…

20. Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519

    1 januari 2018 · 11 min

    Afspelen
    In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: Simple Marketing Tips that We Would Give Our Younger Selves Lees meer

    [00:34] Happy New Year! Welcome to 2018!
    [00:44] Tip #1: Build a brand.
    [01:08] One of the biggest thing Neil learned, is that you must always build your brand. Tactics are not as important as branding.
    [01:37] Whether you like a brand or not, the bigger it is, the more successful it is.
    [01:53] This doesn’t mean you can’t be a micro-influencer. Unity Influence compiles micro-influencers.
    [02:20] The first site Eric created was called “Light Show Videos” and he was obsessed with rankings, but when he tried to sell his site, he only got a $50 offer.
    [02:49] He would look at Black Hat Forums and Wicked Fire to learn all of the tactics that he thought would help him build his site.
    [03:05] To play the long game, you must build a brand.
    [03:33] It’s about long-term reach and flipping it into other opportunities.
    [03:51] Tip #2: It takes time, but you should always play the long game.
    [04:09] When speaking with a mentor, the ex-President of JBL, even he said it takes time to build a brand.
    [05:00] Tip #3: If you are a consumer-based marketer, stick with that. If you are a B2B type of person, stick with that and don’t switch back and forth.
    [05:41] Neil has a loyal following right now, so it would probably serve his audience to build upon his current brand.
    [06:10] Stay within your “circle of understanding” and build upon that.
    [06:35] An episode of “The Profit” covered the story of a Hollywood star who tried to start a brick-and-mortar store. Because it was beyond her skill set, it is not succeeding.
    [07:16] That’s it for today!
    [07:17] For our daily giveaway, go to singlegrain.com/giveaway for a special treat.
    Leave some feedback:
    What should we talk about next? Please let …

21. How Traveling Helps You Become a Better Marketer | Ep. #518

    31 december 2017 · 11 min

    Afspelen
    In episode #518, Eric and Neil explain why it is very important to travel in order to successfully market to other countries and regions. Tune in to hear how traveling will help alter your perspective and the differences between some countries around the world.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How Traveling Helps You Become a Better Marketer Lees meer

    [00:34] Eric just got back from Japan and the trip gave him a lot of perspective.
    [00:49] He was invited to speak at an event and was given the opportunity to meet a lot of Japanese marketers.
    [00:52] He learned that LinkedIn isn’t popular there and people are more traditional in the work force.
    [01:15] A guy Eric met has his employees working from 7am to 10pm, which is a big difference from the American work culture.
    [02:15] The majority of the people in this world do not live in the US. If you really want to learn how to market to people in other countries, you have to travel.
    [02:35] Neil learned that Brazilians prefer to purchase from Americans over Brazilians.
    [02:42] In Brazil, when you do a payment plan, the law states that you must see the payment plan through.
    [03:06] Without traveling, you won’t understand what drives people to purchase.
    [03:22] The US is a melting pot, so traveling will be helpful to understand places within the country.
    [04:00] Eric met the CEO of a marketing agency and realized that in Japanese culture, it’s important to woo and entertain your clients in person.
    [04:47] Once you sign with an agency, the relationship spans years, unlike in the US, where people jump around a lot.
    [05:18] The cost to acquire a customer in Japan is more than in the US.
    [05:44] Their LTV (Life-Time Value) in Japan is almost double what it is in the US.
    [05:59] What Eric and Neil do in Japan wouldn’t work in the US.
    [06:25] In Germany they are very efficient, while Amsterdam is more laid back.
    [07:06] That’s all for today!
    [07:08] Go to singlegrain.com/giveaway for a special giveaway.
    Leave some feedback:…

22. Why You Should Play the Long Game | Ep. #517

    30 december 2017 · 11 min

    Afspelen
    In episode #517, Eric and Neil explain why you should be patient and play the long game. Tune in to hear what's changed in content marketing over the years, how long you can expect to wait to see results, and how many followers you need before things start really snowballing.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: Why You Should Play the Long Game Lees meer

    [00:35] When Eric and Neil first started, you could get results within six months.
    [00:52] Now there are many potential marketing channels, so it takes different techniques and more time.
    [01:15] Now, it takes a year to a year and a half.
    [01:20] In the US, during 2017, Facebook had more advertisers than inventory.
    [01:37] The question is: when is it going to be too expensive to do paid advertising?
    [01:48] Go for the organic route, do it for two or three years: you will succeed.
    [02:13] The Panchenko marketing agency started small, but now is publicly traded and does $200,000,000 in business,
    [02:54] Americans tend to move onto the next thing over and over, while business people in Japan stick with on business for years.
    [03:15] Neil has been doing content marketing for sixteen years.
    [03:45] Neil started with blogging, but it has become so much more. Always play the long game.
    [04:04] Now, Eric and Neil get to call the shots about what they choose to invest.
    [04:30] Eric’s cousin works at a B2B marketing agency and gets most of his customers from old content he created.
    [05:00] This doesn’t mean new stuff isn’t working, it just means it will work in the future.
    [06:23] Eric has a great metric for content marketing. The URR (Unsolicited Response Rate) is important to gauge how well your content is working.
    [07:16] Once you get to 10,000 or so followers, it will continue to snowball from there.
    [07:31] That’s it for today!
    [07:32] Go to singlegrain.com/giveaway for a special giveaway.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so,…

23. What the ROI Is of Content Marketing | Ep. #516

    29 december 2017 · 12 min

    Afspelen
    In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: What the ROI Is of Content Marketing Lees meer

    [00:51] With any kind of content marketing, it takes time; about a 12-18 month journey.
    [01:05] Eric’s first podcast, Growth Everywhere was only getting nine downloads per day during his first year.
    [01:22] By the second year, he was still only getting thirty downloads per day. Now he’s pushing 100,000 per month.
    [01:48] Meeting face to face is helpful to ROI.
    [02:03] When they started, content marketing was text-based. Now it goes across all mediums and channels.
    [02:48] The Sexy Confidence YouTube channel gets millions of views per month.
    [03:16] It may take you a year to two years to see results from your content marketing.
    [03:33] If you got into content marketing four or five years ago, you would probably see ROI in six months.
    [03:44] If you want to do these kinds of things, spend the money up front.
    [03:50] Neil is spending $600,000-$700,000 per year on content marketing.
    [04:22] Eric did a breakdown of all their clients and 66% come from relationships based on the content they have created. The rest of it is because of SEO.
    [04:46] Literally everything that they do is content marketing.
    [05:28] The people with the most patience are the most successful.
    [05:37] There is a marketing agency in Japan that only focuses on Pachenko, which is a gambling game. They made $200,000,000 per year, but only had a few employees and a little bit of profit the first year.
    [06:28] This podcast gets 550,000 downloads per month, but they know it will take time to grow further.
    [07:00] For B2C, content marketing is helpful for building a brand.
    [07:44] A good example of B2C are Jake Paul's and Logan Paul's YouTube channels.
    [08:05] Hubspot has some good studies on content marketing.
    [08:16] That’s all for today!
    [08…

24. How to Hold Marketers Accountable | Ep. #515

    28 december 2017 · 10 min

    Afspelen
    In Episode #515, Eric and Neil discuss how although marketing is fundamentally quite gray (“We’ll help get you some impressions.”), nowadays you are able to hold marketers accountable. Tune in to learn how to make things less ambiguous by assigning your team specific, bit-sized tasks and goals.
    Time-Stamped Show Notes:
    [00:28] - Today's topic: How to Hold Marketers Accountable Lees meer

    [00:32] - Marketing is fundamentally quite gray (we’ll help get you more reach, some impressions, etc.), but nowadays you are able to hold marketers accountable. [00:50] - However, it’s still easy to make things ambiguous and wiggle out of being held accountable.

    [01:10] - As manager, you want to hold your team accountable, too. [01:15] - Eric likes to hold his team accountable for just one priority metric, like a CPA (cost per acquistion) goal or a certain return on ad spend.

    [01:45] - If you’re not tracking these numbers, it’s too easy to get off your goal.
    [02:04] - Neil finds that if you give a marketer too many things to do, they won’t perform well, so he breaks down everything into small, bite-sized pieces for his team.
    [02:19] - For example, at Crazy Egg, he has a team that just focuses on everything from visitors to putting in a URL/signing up. Then he has another team that focuses on everything from signing up to paying. Then he has another team that focuses on everything from payment to installing the product. Etc.
    [03:15] - Give people one marketing task.
    [03:54] - Eric recommends reading the book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

    [04:30] - One metric that Eric looks at for the client fulfillment team is retention. [04:55] - Another metric he might look at is traffic or email conversions for the blog.

    [05:20] - It's all about FOCUS, and the one thing that most companies get wrong: they want their marketers to be accountable, but they just say “Go market our business.” Instead, you should be assigning specific tasks to each marketer on th…

25. How We Convert Visitors into Customers | Ep. #514

    27 december 2017 · 10 min

    Afspelen
    In Episode #514, Eric and Neil discuss marketing funnels to convert visitors into customers. Contrary to what you may believe, you don’t need to have a complex funnel, so when you’re just starting off, keep it simple. Tune in to hear specific examples of simple funnels.
    Time-Stamped Show Notes:
    [00:28] - Today's topic: How We Convert Visitors into Customers Lees meer

    [00:55] - Everyone thinks you’ve got to have these complex marketing funnels, but when you’re starting off, complex funnels are a disaster.
    [01:18] - Start simple. Neil just launched a new website that pitches agency services and his flow is really simple: you put in a URL, they analyze your site, and before they give you the results, you enter in your contact details. That’s it.
    [02:04] – They key, espeically for lead generation, is to give some sort of value before you ask for their information.
    [02:20] - Eric has talked about the use of live chat on your site before, and now it’s even easier. Recently Facebook added the ability for you to add live chat that points directly into Facebook Messenger – and it’s free right now. [02:40] - And then you can drive people into a simple, many-chat chat funnel.

    [03:00] - If you visit the Single Grain website and give them your email, they use Clearbit to enrich the lead to figure out what your company is about, what the employee size is, what the revenue count is, and how much money your company has raised.
    [03:35] - Again, give the site visitor something of value, like helping them analyze something, or give them a great piece of content.
    [04:15] - There are so many types of lead funnels you can do, like give away a free book.
    [05:06] - Or offer a free hour-long educational webinar, and then get people to sign up and provide their email. Works for B2B and B2C.
    [05:30] - Check out Russell Brunson’s (co-founder of ClickFunnels) book DotCom Secrets: The Underground Paybook for Growing Your Company Online

    [06:13] - That's it for today!
    [06:15] - Go to SingleGrain.com/giv…

26. How to Buy Back Your Time so You Can Make More Money | Ep. #513

    26 december 2017 · 10 min

    Afspelen
    In Episode #513, Eric and Neil discuss how important it is to find places where you can buy back your time so you can focus on what’s important to your business and making money. They also share some apps that will prove helpful in showing you how to become more efficient with your time.
    Time-Stamped Show Notes:
    [00:28] - Today's topic: How to Buy Back Your Time so You Can Make More Money Lees meer

    [00:52] - Hiring people for certain jobs doesn’t mean you think you’re better than somebody else.
    [01:10] - Hiring others can allow you to focus on the high-leverage things you can be doing.
    [02:04] - Eating at restaurants and ridesharing services are examples of ways you can buy back your time.
    [02:17] - Hiring people to help you do things gets you the leverage to have the maximum impact.
    [02:24] - It is easier to buy back your time now than ever before.
    [03:12] - Focus on your efficiencies.
    [03:35] - Use the RescueTime app to show you the places where you are inefficient.
    [04:07] - Applying the Pareto Principle to relate to how time relates to making money.
    [04:28] - Use the Moment app to see how much time you are spending on your phone.
    [05:11] - Google a task prioritization chart and use that to see where you are spending your time and on what tasks.
    [06:34] - That's it for today!
    [06:45] - Go to SingleGrain.com/giveaway for a special giveaway.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

27. The Biggest Thing that Will Change in Marketing in 2018 and Beyond | Ep. #512

    25 december 2017 · 12 min

    Afspelen
    In Episode #512, Eric and Neil talk about how marketing is where all the attention is and today that attention is split in many different ways. Tune in to learn how marketing has evolved from just content marketing to much more, the need to be omnipresent, and how audiences differ not just on channels but also on devices.
    Time-Stamped Show Notes:
    [00:27] - Today's topic: The Biggest Thing that Will Change in Marketing in 2018 and Beyond Lees meer

    [00:45] - Years ago most marketing being done was strictly content marketing.
    [01:19] - Attention is so very split now and because of that a marketing plan needs to use all available channels.
    [02:33] - Some examples of people, such as Tai Lopez, who are making the most of all channels.
    [03:10] - Make sure you are omnipresent. When people start telling you that they are seeing you everywhere, you’re doing something right.
    [04:19] - People are seeing what’s happening in the world through social media and it often serves as a major new source.
    [05:20] - In the beginning focus on one channel and then develop a plan on how to branch off and build your omnipresence.
    [06:00] - The audience is different not just from channel to channel, but also on devices, as in mobile vs desktop.
    [07:20] - What it means to be a T-shaped marketer.
    [08:12] - That's it for today!
    [08:14] - Go to SingleGrain.com/giveaway for a special giveaway.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

28. How to Turn Shit into Sugar | Ep. #511

    24 december 2017 · 10 min

    Afspelen
    In episode #511, Eric and Neil discuss how it's possible to turn a failing company around. Tune in to hear their advice for turning shit into sugar.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Turn Shit into Sugar Lees meer

    [00:32] Before Eric worked for Single Grain, they were an SEO agency. When Google made adjustments, Single Grain turned to shit, because what they were doing no longer worked.
    [01:00] When Eric took over, the balance was negative.
    [01:31] In the first year, his podcast was only getting nine downloads per day, but he kept going because he knew something great was beginning to happen.
    [01:49] He knew he would make things happen if he stuck to his goals.
    [02:04] Eric was afraid to lay people off, but when things are shitty, you have to make quick decisions in order to turn things around.
    [02:22] Getting help from his peers was extremely helpful.
    [02:39] Neil has learned that anytime you think you can turn shit into sugar, it doesn’t happen overnight.
    [03:02] Analyze your business and its problems. Set goals to attack the issues.
    [03:32] It typically takes well over a year to turn a company around.
    [03:49] When things are really bad, you can fix it if you don’t give up and have a good team around you.
    [04:11] The numbers should start improving once you have goals and people in place.
    [04:21] When Eric was leading the marketing team at another company, they only had funding for another five months.
    [04:42] He decided to cut everything on the marketing side and focus on the one thing that had the potential to be effective.
    [04:54] He bet the entire company on one marketing channel.
    [05:03] Sometimes, you have to have to the guts and focus to bet it all on one channel. Once it works, you can expand your approach.
    [05:24] Eric recommends learning how to play poker; it may help you learn how to deal with ups and downs.
    [05:40] Neil recommends you read Traction: Get a Grip on Your Business, because it will help you turn your shit into sugar; it will hel…

29. How We Live in a World Where Common Sense Is No Longer Common | Ep. #510

    23 december 2017 · 10 min

    Afspelen
    On episode #510, Eric and Neil discuss how logical conclusions are not always the best marketing techniques. Tune in to hear how they flip the script and explain why common sense is no longer common.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How We Live in a World Where Common Sense Is No Longer Common Lees meer

    [00:40] Even ignoring the current political climate, the world is crazy right now.
    [01:00] E-commerce checkout pages: does it convert better to have all the form fields on one page or does it make sense to break it down into two steps and force people to click through?
    [01:14] Most people would break it down into two steps, because it converts better than the first option.
    [01:40] You get people to micro-commit by breaking it down into two steps.
    [02:00] Most people would assume it would be common sense to put it all on one page.
    [02:20] Mike Chang (fitness expert) would ask you to fill out a quiz to see if you qualify to buy his product.
    [02:44] This converted into greater sales.
    [02:52] Instant Checkmate has a similar tactic: they make you wait to see the information.
    [03:20] It goes against logic and common sense, but this method converts to more sales.
    [03:40] It also goes against logic to have a long-form landing page, but it converts better.
    [04:35] Common sense is not common all the time. 50% of the info they give you is true, but the other 50% is based on your knowledge and experience.
    [04:50] Just because something seems logical, doesn’t mean it is going to convert to greater sales.
    [05:15] When you switch things up and think outside the box, you get better results.
    [05:49] That’s it for today!
    [05:53] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    …

30. 5 Tips to Become the Best Marketer | Ep. #509

    22 december 2017 · 9 min

    Afspelen
    In episode #509, Eric and Neil give 5 tips on how to become the best marketer. Tune in to hear their insightful list and why retaining new information is an important facet.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: 5 Tips to Become the Best Marketer Lees meer

    [00:34] Tip #1: Run an experiment every single week.
    [00:49] At Crazy Egg, they used to have people sign up using Google Authentication, which increase conversions by 30% because it was so much easier.
    [01:14] Because people are now worried about privacy, just asking for name, email, and password is more effective.
    [01:29] Tip #2: Create your own Mastermind (a group of like-minded people who come together to learn what they don’t know)
    [01:51] Find a few people in your area and meet up about once a month.
    [02:28] Tip #3: Learn from other podcasts.
    [02:37] Podcasts with founders usually reveal growth numbers and how they got there.
    [03:45] Tip #4: Create content! Creating content helps you articulate your thoughts.
    [04:20] Tip #5: Pay for information.
    [04:35] If you pay for information, it forces you to actually retain and appreciate the info. Because you have absorbed this information, you are then able to go implement it.
    [05:05] That’s all for today!
    [05:07] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

31. How to Sell Millions Without Ever Opening Your Mouth | Ep. #508

    21 december 2017 · 11 min

    Afspelen
    On episode #508, Eric and Neil explain how you can make money without having to speak. Tune in to hear the steps to making this possible and other great silent marketing tips.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Sell Millions Without Ever Opening Your Mouth Lees meer

    [00:34] Start with blogs: you start to build an audience this way.
    [00:59] After building an audience, you can then sell them something.
    [01:15] Neil believes blogging is one of the most powerful tools out there.
    [01:43] Eventually, through following free advice or info from a blogger, you’ll end up digging deeper into their resources and buying something.
    [02:25] A woman who worked for Blackberry was following Neil’s advice and if he'd had an option to offer marketing services, she most likely would have spent money on him.
    [03:30] By building and audience, you are building a relationship.
    [03:51] Eventually, you will have to open your mouth, but at the beginning you can build a relationship with written content.
    [04:17] Go to BuzzSumo, type in your industry’s keywords, and it will show you the most popular articles based on those keywords. Go write better versions of that content!
    [04:30] Once you have written the better article, go back to BuzzSumo and find the original article. Click on the “view shares” button, which will show you everyone who has shared that content.
    [04:41] Hit up everyone who shared that content with a simple email that lets them know you wrote a similar article which will most likely interest them.
    [05:28] A tried and true SEO tactic is guest posting on larger blogs.
    [05:55] Link building is still important.
    [06:10] Singlegrain didn’t have a strong link profile, so they did a lot of guest posting, which got them a higher domain authority. They piggybacked off that and starting building a strong foundations.
    [06:41] Dr. Axe went to SEMRush, put in competitor URL’s, and they wrote better versions of the most popular articles.
    [06:54] Take the most popular competing art…

32. Why Marketing Is Your Most Important Education | Ep. #507

    20 december 2017 · 8 min

    Afspelen
    On episode #507, Eric and Neil explain why they believe that marketing is the best education you can get. Tune in to hear how being good at marketing is not just a business maneuver, but an important life skill.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: Why Marketing Is Your Most Important Education Lees meer

    [00:44] Learning to be good at marketing, gets you what you need in business and in life.
    [00:57] Neil loves marketing because, no matter what you’re doing in life, you’re pitching, selling, building relationships.
    [01:20] If you don’t know how to talk to people or communicate effectively, you are not going to do well in life.
    [01:30] If you ask your boss for a promotion, beyond doing a good job, you also have to market yourself in order to get that promotion.
    [02:07] You must figure out how to relate to people, communicate effectively, and position yourself so that you’re looked upon positively.
    [02:50] Neil did an experiment where he updated his wardrobe in order to look stylish and professional. He ended up closing more deals.
    [03:30] The reality is that your physical appearance is part of how people perceive you and is just as important as being good at your job, as it’s part of how you are marketing yourself.
    [04:05] That’s it for today!
    [04:07] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

33. Why You'll Lose Money by Going to College | Ep. #506

    19 december 2017 · 9 min

    Afspelen
    In episode #506, Eric and Neil explain why they believe college is an outdated process that isn’t necessary for everyone. They believe you can learn everything you need to know about marketing through Internet research, online courses, and real-world experience. Tune in to hear more about their thoughts on why college may be an expensive waste of time.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: Why You'll Lose Money by Going to College Lees meer

    [00:59] Neil believes the advice and information you’re going to learn in college is outdated.
    [01:14] The internet has the most recent and updated information about your field.
    [01:56] Eric says that if you are motivated enough, you can learn just as quickly.
    [02:00] Eric always disliked school, because it was a process or system he didn’t enjoy.
    [02:45] Eric learned everything about marketing that he uses after college on his own time.
    [03:15] The only time you need college is if you’re going to be an engineer or a doctor.
    [03:28] Education is not a waste of money, but you will lose money, because what you learn is outdated and you can learn more updated, useful info learning in the real world.
    [04:35] Udemy and Udacity are great places to learn what you need a la carte and it will cost significantly less.
    [05:05] The traditional college process is broken and there are better ways to learn nowadays.
    [05:15] That’s it for today!
    [05:17] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

34. The Best Financial Advice for Getting Rich as an Entrepreneur | Ep. #505

    18 december 2017 · 9 min

    Afspelen
    On Episode #505, Eric and Neil discuss the best financial advice for getting rich as an entrepreneur. Tune in to hear what Eric and Neil say is the best possible thing to do in order to achieve financial and professional success.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: The Best Financial Advice for Getting Rich as an Entrepreneur Lees meer

    [00:35] Eric poses the question: When you’re starting out and you make money, what are you going to do with said money?
    [00:50] Eric’s best advice is to re-invest your profits in your company.
    [01:02] Elon Musk has said that the best investment is in yourself; it’s something you can control.
    [01:21] Neil’s advice is to focus on one thing in terms of your investments.
    [01:45] If you want to get rich and do well, focus on one thing and become an expert at it.
    [02:43] Figure out what you’re the best at and monetize it.
    [03:03] Neil attempts to monetize being a great digital marketer.
    [03:30] Eric says to think of being successful as a circle. Think of the edge of the circle as achieving success and you will never reach the edge of the circle if you aren’t focused on one point along the edge.
    [04:18] Warren Buffett only invests in things he completely understands, which is why he doesn’t invest in Microsoft.
    [04:45] That’s it for today!
    [04:47] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

35. 4 Fundamental Things You Need to Master in Marketing | Ep. #504

    17 december 2017 · 9 min

    Afspelen
    On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: 4 Fundamental Things You Need to Master in Marketing Lees meer

    [00:34] Element #1: Consistency when it comes to running tests.
    [01:10] Neil finds that what works in marketing today, won’t necessarily work tomorrow. By running tests, you figure out what is working and what is not.
    [01:35] For instance, Neil decided to use Google Authentication as a method of signing up for his email list, which produced better results than asking for names and addresses.
    [02:05] Element #2: Having a growth mindset. Looking at your peers, assessing new options, and not being closed-off.
    [02:46] Element #3: Be data driven. Numbers are all that matter!
    [03:21] When Neil spoke with his team recently, they listed changes they wanted to make, but the changes weren’t based on data.
    [04:00] Element #4: Think about the process.
    [04:05] Google the “Toyota Production System”, which is the method by which they make their cars.
    [04:15] Even Eric and Neil have a process for their podcast. When you systamize things, they become easier to achieve.
    [05:00] That’s it for today!
    [05:02] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

36. The Quickest Way to Make a 6-Figure Income as a Marketer | Ep. #503

    16 december 2017 · 10 min

    Afspelen
    On episode #503, Eric and Neil talk about the quickest ways to make a 6-figure salary. Tune in for great tips on how to build your customer and financial base!
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: The Quickest Way to Make a 6-Figure Income as a Marketer Lees meer

    [00:48] The best way to start building up your salary is to start consulting.
    [00:55] If you charge $1,000/client, you only need about 8 clients per month to get you to your goal.
    [01:15] Even if you don’t have traffic or good sales, there’s a simple strategy you can use to build your foundation (see following points)

    [01:32] Go to CrunchBase, because they list all the recent venture-funded startups. Look for companies that were started on $5-10 million. Find the investors, founder, and CEO.
    [02:15] Email the lead investor with the subject line of the company name in which they just invested.
    [02:45] Neil emailed a lead investor and broke down how he was going to lose money on this particular investment.
    [03:23] If you follow Neil’s steps, the lead investor should follow up and they may even hire you to help fix their marketing issues.
    [03:55] The response rates are huge, because investors want a return on their money.
    [04:28] Figure out your email blasts and call lists, but focus on the quality, not the quantity, which will increase the response rate.
    [05:53] Just follow the CrunchBase tip and you will reach your goal within three months.
    [06:00] That’s all for today!
    [06:02] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy informati…

37. How Billionaires Are Different From Millionaires | Ep. #502

    15 december 2017 · 10 min

    Afspelen
    On episode #502, Eric and Neil talk about what makes billionaires different from millionaires. Tune in to hear about the attitude and outlook that drive these successful people.
    Time-Stamped Show Notes:
    [00:27] Today’s topic: How Billionaires Are Different From Millionaires Lees meer

    [00:35] Eric shares his experience speaking with billionaire, Naveen Jain.
    [00:59] Based on his encounter, he believes billionaires are more hands-on, think bigger, and respond more quickly to calls and emails.
    [01:38] Neil thinks billionaires are really big on solving problems.
    [02:31] Eric uses AirBnb as an example of being a company based on problem solving.
    [02:54] Uber is another example of a company that made money solving a basic problem.
    [03:26] Jeff Bezos has been quoted as saying, “Your margin is my opportunity.”
    [04:05] Billionaires are billionaires because they think “big”.
    [04:20] Money indicates how much value someone brings at the end of the day.
    [04:37] Billionaires don’t know when to quit; never say die.
    [05:02] Elon Musk’s ex-wife says billionaires are like trying to fit a square peg in a round hole.
    [05:33] Warren Buffet is the final example of a archetypal billionaire.
    [06:14] That’s all for today!
    [06:18] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

38. How to Work from Luxury Hotels for Free (and Why WeWork Sucks) | Ep. #501

    14 december 2017 · 8 min

    Afspelen
    On episode #501, Eric and Neil discuss why they enjoy working out of luxury hotel lobbies, as opposed to a communal work space like WeWork. Tune in to hear why you should consider spending some of your time in luxury hotel lobbies.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Work from Luxury Hotels for Free (and Why WeWork Sucks) Lees meer

    [00:35] Even though Neil is a WeWork member, he prefers to sit and work in the lobbies of luxury hotels.
    [01:09] No one has ever kicked him out of the lobby nor asked if he was a guest.
    [01:20] Eric finds WeWork expensive and disappointing.
    [01:42] WeWork is great for freelancers looking for companionship.
    [02:11] Lobbies of luxury hotels provide networking opportunities.
    [02:30] Try it, because it’s a good experience and is better than a Starbucks.
    [02:50] Entrepreneurs are doing this all time (it’s their MO).
    [03:09] Look for hotels that are holding conferences that are relevant to you; work from the lobby and you will be much more likely to generate business.
    [03:45] That’s it for today!
    [03:47] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

39. How to Fly First Class Around the World for Free | Ep. #500

    13 december 2017 · 10 min

    Afspelen
    On episode #500, Eric and Neil discuss the value of credit card points programs and how you can use them to your advantage. Tune in for some great tips on how to make money while spending money.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Fly First Class Around the World for Free Lees meer

    [00:37] As entrepreneurs and marketers, you have probably spent a good deal on Facebook or Google Ads.
    [00:50] Neil recommends getting an American Express Gold Card, because they give you 3x the points for every dollar you spend.
    [01:05] For example, a first-class round trip ticket from LA to Dubai will cost roughly $30,000. If you use a cash back credit card, you will get 1.5-2% cash back.
    [01:30] For every $100,000 spent on advertising, the AmEx gold card will give you three times the points.
    [02:00] Unfortunately, the gold card only gives you 3x cash back on your first $100,000. So Neil keeps applying for more gold cards.
    [02:35] If you can put your client’s cost on your card, you will rack up points very quickly.
    [03:20] If a client wants to spend money on your card, you can charge them more for doing that.
    [03:41] If you use AeroPlan, you can end up getting a business class ticket for 55,000 points.
    [04:15] Checking deal sites is helpful and will save you money/save you points.
    [05:05] Using Expert Flyer helps you track when seats are available.
    [05:15] That’s all for today!
    [05:28] Make sure to sign up for an AmEx Platinum or Gold Card to take advantage of the amazing points program.
    [05:40] Chase Ultimate Rewards is also a card with a great points program.
    [05:56] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @…

40. 5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money | Ep. #499

    12 december 2017 · 10 min

    Afspelen
    On episode #499, Eric and Neil list five hacks that will help you make more money off your customers (particularly existing customers). Tune in to hear some great tips that will help to increase your profits!
    Time-Stamped Show Notes:
    [00:28] Today’s Topic: 5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money Lees meer

    [00:35] Hack #1: Increase your prices.
    [01:12] Hack #2: Add upsells and downsells. The easiest way to get more money, is to get your existing buyers to pay you more; it is easier to get people who are already paying you to pay more money.
    [01:34] For example, GoDaddy offers 10-20 upsells or downsells when you are checking out.
    [01:52] What Eric and Neil have found, is that upsells that offer speed and automation tend to have the highest “take rate”.
    [02:22] Hack #3: Retain your customers. Use a program like Ask Nicely, as it will help you automate communication between you and your clients.
    [03:06] Think about how you can retain customers and provide a service for them.
    [03:50] Hack #4: Run re-marketing ads on YouTube.
    [04:15] Do the “opposite” sales pitch; whatever you went with before, market it using the opposite tactic.
    [04:57] Hack #5: Use Drift or a chat box program to keep in touch with customers.
    [05:45] That’s all for today!
    [05:46] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

41. How to Throw a Virtual Conference When You Have No Audience | Ep. #498

    11 december 2017 · 9 min

    Afspelen
    In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for building an audience and making sure your information reaches the masses.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Throw a Virtual Conference When You Have No Audience Lees meer

    [00:37] When Eric attempted to throw a virtual conference a few years ago, he had no audience.
    [00:45] When throwing a conference, you must, first and foremost, set your goal or objective.
    [00:59] Eric reached out to a lot of people that he thought would be “smart”; he then had them record segments and let them blast their email lists. He made it easy for them to share the event with their social media following.
    [01:30] Eric made sure to make other people’s involvement as easy as possible, by fitting it around their schedules and workflow.
    [01:50] The end result was that they collected 6000 or so emails and sold a bunch of recordings of the conference for a total of about $5000.
    [02:15] Neil supports Eric’s method and says that you have to recruit popular people who will help bring in an audience. This doesn’t mean big names necessarily, but rather people with a big following and a long email list.
    [02:50] Also, go after companies that have a big following and offer them the opportunity to have a new platform.
    [03:10] Crowdcast is a great product to use for these virtual conferences (It worked for Eric, but it crashed when Neil pulled in too many viewers).
    [03:46] Google Hangouts has also worked for this type of venture, but you have to make sure that everything is well coordinated.
    [03:51] In this case, well coordinated means sending out email or social media blasts for each segment with enough headway to get viewers or hangout members.
    [04:05] To stay coordinated, use a scheduling tool like Buffer or Edgar for your social media channels. Paid ads work, as well.
    [04:29] Collecting email addresses is a forgotten, but necessary art.
    [04:35] C…

42. How to Increase Your iTunes Podcast Ranking | Ep. #497

    10 december 2017 · 11 min

    Afspelen
    In episode #497, Eric and Neil talk about how you can boost your iTunes podcast rating. Tune in to hear some great tips and hacks in order to gain subscribers, increase your popularity, and expand your business.
    Time-Stamped Show Notes:
    [00:28] Today’s Topic: How to Increase Your iTunes Podcast Ranking. Lees meer

    [00:50] When looking to improve your ranking, you need to get into the “New and Noteworthy” section.
    [01:05] Join podcast communities, such as Podcasters’ Paradise, because they can help promote your show and boost your rankings.
    [01:25] Asking for reviews and rankings doesn’t really help, but what does is sending people from your email list over to your iTunes page. You have to convince them to subscribe.
    [02:05] Semantics got people to subscribe by promising a bonus.
    [02:45] Marketing School got as high as #8 in their business podcast rankings, but they often hover around 50-100.
    [03:05] iTunes only counts your listens and subscribers on their site or app.
    [03:19] Russell Brunson from ClickFunnels who has the Marketing Secrets podcast, was running Facebook traffic to an MP3 stick giveaway and would charge $9 for shipping. He would make $32 on the front end from this promotion.
    [04:40] Russell would get five subscribers for every sale of each MP3 stick and was at #1 on iTunes’ business podcast rankings.
    [05:28] Be consistent! If you’re not continuously putting out new content, you’re not going to get new subscribers.
    [05:46] By making all the episodes visible, it helped boost their rankings.
    [06:13] Make sure you’re using tools like Google Keyword Planner, UberSuggest, SEMrush, or BuzzSumo to get ideas for popular topics.
    [06:30] Make sure your iTunes page formatting is clean and that your titles are straightforward.
    [07:13] That’s all for today!
    [07:15] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk abo…

43. 5 Hacks to Generate Clients Using LinkedIn | Ep. #496

    9 december 2017 · 11 min

    Afspelen
    In episode #496, Eric and Neil talk about the five hacks you can use in order to generate clients using LinkedIn. Tune in for some great advice about how to use this networking site to your advantage.
    Time-Stamped Show Notes:
    [00:28] Today’s Topic: 5 Hacks to Generate Clients Using LinkedIn Lees meer

    [00:35] Hack #1: Write content! They push content more than Facebook, because LinkedIn is hungry for content.
    [01:25] Hack #2: Use DuxSoup. DuxSoup allows you to visit profiles, collect email addresses, and send messages to LinkedIn users. DuxSoup will also help you sort out good contacts.
    [02:40] Hack #3: Ask people for feedback on LinkedIn. AlertFind allows companies to text and communicate with their employees with ease during times of crisis. You can use this system to hit up ideal customers and ask for feedback.
    [04:45] Hack #4: Filter out people for first or second-degree connections on LinkedIn. Using DuxSoup will help you filter and then reach out to these people.
    [05:42] Hack #5: Change your bio so that it reflects the work you want to do, on top of what you actually do. This can increase inquiries.
    [07:15] That’s it for today!
    [07:17] Supermetrics is a powerful analytics reporting tool. It does things other analytics tools cannot do! To learn more go to Supermetrics.com/marketingschool.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

44. 6 Ways to Exponentially Increase Your Traffic | Ep. #495

    8 december 2017 · 12 min

    Afspelen
    In episode #495, Eric and Neil point out six ways to exponentially increase traffic to your site. Tune in to hear about simple and effective ways to boost your business’ visibility.
    Time-Stamped Show Notes:
    [00:28] Today’s Topic: 6 Ways to Exponentially Increase Your Traffic Lees meer

    [00:34] Repurposing or updating your content increases hits to your site. You can reevaluate your content every few months.
    [01:15] Take the existing content from your website and put the opening lines or entire opening paragraph on LinkedIn and include a link to the full content located on your site.
    [01:45] Because LinkedIn isn’t as popular a networking site, it is more likely for them to push your content.
    [02:10] Another strategy is to use paid Twitter ads; engagement is high.
    [03:24] Try using SEMRush and Ahrefs in tandem: SEMRush will show you your competitors’ traffic, while Ahrefs will help you see the backlink count for their most popular pages. Take this intel and use it to write similar, but better content.
    [05:28] The sixth way to increase traffic: translate your content into other languages. English-speaking markets aren’t the only ones with money!
    [06:17] SalesForce’s number two market is Japan.
    [06:25] Find freelance translators on Upwork, so you get better quality work than you would a translation tool.
    [06:37] Make sure you use “HREFLANG”, because it will tell search engines that you have content in multiple languages.
    [06:55] Make sure you use subdomains for other countries.
    [07:15] Pick regions with high populations and high GDPs. You may corner the market in certain countries, because not everyone is doing this.
    [07:43] That’s all for today!
    [07:45] Supermetrics is a powerful analytics reporting tool. It does things other analytics tools cannot do! To learn more go to Supermetrics.com/marketingschool.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:…

45. Top Marketing Tools to Win Business Without Being Sleazy | Ep. #494

    7 december 2017 · 12 min

    Afspelen
    In episode #494, Eric and Neil talk about ways to promote your business and retain customers without resorting to sleazy tactics. Tune in to hear how you can promote your business in an easy and fun way.
    Time-Stamped Show Notes:
    [00:28] Today’s Topic: Top Marketing Tools to Win Business Without Being Sleazy Lees meer

    [00:35] An email service provider helps you send good content and increase business in a non-sleazy way.
    [01:02] Reaching out to customers or other companies individually provides value and goes a long way in retaining their patronage.
    [01:05] Neil also recommends checking out WebinarJam, because you can promote a product or service through “educating” clients.
    [02:00] WebinarJam is the best service, as they offer better tools to optimize your business.
    [02:50] Have some form of live chat available on your site. Intercom or Drift are great services for this, as they are more relaxed and conversational.
    [03:50] At Nextcon, Eric and Neil spoke with the conference founder who said he gets his customers through a three-way split: lead forms, phone numbers, live chat.
    [04:26] Tubebuddy allows you to schedule posts on Facebook and is a great YouTube analytics tool.
    [05:27] You can also try VideoRemix or PicSnippets for images.
    [05:45] Personalized messages always perform better. People also respond to quirky content.
    [06:35] MixMax is an email follow-up tool that Neil swears by; you can schedule email sequences.
    [07:24] “The fortune is in the follow-up”
    [07:45] That’s all for today!
    [07:47] Supermetrics makes it easy to set up good-looking reports that make sense. To learn more go to Supermetrics.com/marketingschool.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/li…

46. How to Step Away From Your Business So It Grows on Its Own | Ep. #493

    6 december 2017 · 13 min

    Afspelen
    In episode #493, Eric and Neil discuss how you can create paid ad funnels through which you can drive traffic to your site and earn revenue through sales. Tune in to hear some great tips on how to automate your business in your absence.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: How to Step Away From Your Business So It Grows on Its Own. Lees meer

    [00:35] Neil believes you need a “funnel”.
    [00:47] If you can take your marketing funnel and fine tune it, you can constantly make income whether you are there or not. You can use tools like ClickFunnels.
    [01:07] Use Facebook to advertise, get people to register for a webinar, and then pitch your ebook or course (all of which brings in income).
    [01:27] You can also drive traffic through Google AdWords or YouTube.
    [01:52] You can also upsell (or downsell) different products and generate more interest and income.
    [02:22] The more products that you have to offer, the easier it is to step away from your business and still generate income.
    [02:38] It’s a similar concept for service businesses when using funnels.
    [03:15] When hiring people, you need to make sure you have a solid training process.
    [03:50] Eric likes to let new hires know about his shortcomings so they are prepared and understand the office culture.
    [04:30] Neil likes to hire people who can hit the ground running; he likes to hire from competitors within the industry, because they are already trained.
    [05:20] Set up a 365 day timeline for you business, so it will help you focus on goals and make sure the business can grow without you.
    [06:22] If people aren’t motivated by the same things the boss is, it will make it hard to keep the business growing in the boss’ absence.
    [07:02] Find employees who are willing to take the lead and incentivize their goals by giving bonuses.
    [07:30] Set up a bonus structure.
    [08:00] Employees stay much longer when they are incentivized by bonus structures.
    [08:20] Make sure your bonuses reset, so each quarter or year you’re coming up wi…

47. How to Run a Business While Traveling | Ep. #492

    5 december 2017 · 13 min

    Afspelen
    In episode #492, Eric and Neil talk about how to manage your business while traveling. Tune in for some great tips on how to stay involved while also trusting others to step up in your absence.
    Time-Stamped Show Notes:
    [00:22] Today’s Topic: How to Run a Business While Traveling Lees meer

    [00:31] Eric and Neil are going to try a new format for the next twenty or so episodes about this type of content and would like your feedback.
    [01:05] Eric likes to make sure he has ironed out processes and delegated important tasks before he travels.
    [01:40] Traveling internationally doesn’t mean you can’t reach your team; you can still work in your current time zone.
    [02:10] Compromising with your leisure and work time while traveling is the best way to get everything done.
    [02:30] Having amazing managers in place means you can actually enjoy your travels and have fewer work responsibilities while you’re away.
    [03:10] Parkinson’s Law applies: “Work expands so as to fill the time available for its completion.”
    [03:50] Just because you own the business, does not mean that you have to do everything: reliable employees are key.
    [04:06] Eric recommends Insta Sleep to help you get your rest on the plane and adjust to another time zone.
    [05:30] Traffic is the lifeblood of your business.
    [05:55] Eric recommends Traction as required reading.
    [06:45] Eric and his team use Slack and 15Five to keep organized and in touch.
    [07:20] It’s important to have systems in place to retain excellent workers.
    [07:40] Always use the plane’s WiFi, so you can communicate and get work done on the go.
    [08:15] The American Express Platinum card gets you travel perks that offset the costs of membership.
    [08:33] That’s it for today!
    [08:42] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this…

48. Google’s AMP Is Killing Your Revenue | Ep. #491

    4 december 2017 · 8 min

    Afspelen
    In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business.
    Time-Stamped Show Notes:
    [00:27] Today’s Topic: Google’s AMP Is Killing Your Revenue Lees meer

    [00:35] Explaining the purpose of Google’s AMP.
    [01:13] When stripping down sites for mobile access, it strips away ads to get the sites to load more quickly.
    [01:30] Reasons why certain countries have different rates of search traffic.
    [02:30] Why your revenue will tank in spite of search traffic increases.
    [03:13] Even though Google says they are adding tools for publishers, take it with a grain of salt.
    [03:35] If you are an e-commerce business, it can be detrimental to use AMP.
    [03:48] That’s it for today!
    [03:50] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual heat-mapping tool. [03:55] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg.

    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

49. Buffer and Hootsuite Are Hurting Your Facebook Reach | Ep. #490

    3 december 2017 · 6 min

    Afspelen
    In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live posts are still where it’s at.
    Time-Stamped Show Notes:
    [00:30] Today’s Topic: Buffer and Hootsuite Are Hurting Your Facebook Reach Lees meer

    [01:05] When using Buffer and Hootsuite to schedule posts, it doesn’t get nearly as much engagement as “live” posts or by using Facebook’s own tools.
    [01:54] These tools are ok to use with Twitter.
    [02:19] They ultimately recommend to avoid using tools and post manually.
    [02:20] That’s it for today!
    [02:22] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool. [02:28] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg.

    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

50. How to Get Your First 1,000 Instagram Followers | Ep. #489

    2 december 2017 · 8 min

    Afspelen
    In episode #489, Eric and Neil give advice on how to increase the number of your Instagram followers. A lot of it is as simple as interacting and engaging others on the social media platform. Listen in for more specific advice on how to get your first thousand followers.
    Time-Stamped Show Notes:
    [00:28] Today’s Topic: How to Get Your First 1,000 Instagram Followers Lees meer

    [00:44] Gaining Instagram followers by doing “shout for shout”
    [01:59] Promote your social media profiles by cross-linking them all and linking to them from your website.
    [02:58] It’s harder to rank on Google organically, because if it wasn’t, they wouldn’t get money from ad revenue.
    [03:14] If you have an email list, link to your social media profiles in your blasts.
    [03:50] Interact and engage on Instagram to make your profile more visible.
    [04:35] That’s it for today!
    [04:37] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool. [04:43] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg.

    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.