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7 Unusual Marketing Tools That'll Help You Grow | Ep. #588
11 maart 2018 · 9 min
In episode #588, Eric and Neil discuss marketing tools that can help you grow your business. Tune in to hear which tools Eric and Neil swear by.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Unusual Marketing Tools That'll Help You Grow Lees meer[00:37] Tool #1: Frame.io is a cool tool that allows you to leave feedback on videos to help push them through the creation process.
[01:17] Tool #2: Zapier helps automate a lot of your marketing apps. It can connect with HubSpot or Drip.
[01:50] Your marketing team doesn’t have to create systems to organize their output, because Zapier does it for you.
[02:00] Tool #3: TubeBuddy allows you to AB test different thumbnails, schedule things ahead of time, and see which tags are viable for your YouTube videos.
[02:15] It can also show you how other channels are doing in comparison to yours.
[02:27] Tool #4: Full Story allows you to do user recordings “on steroids”.
[03:00] Tool #5: Front is a collaborative email inbox.
[03:15] You can assign emails to other people and make it available to them.
[03:30] It also syncs with Base.
[03:52] Tool #6: Clearbit helps you to connect with a lot of existing tools like Drip. It lets you know important background info on email and chat identities, so you know who the viable customers are.
[04:44] Tool #7: Snip.ly lets you take posts and overlay your offer or content.
[05:25] It helps to re-target people.
[05:47] That’s it for today!
[05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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Here's the Very First Email that You Should Send to Customers | Ep. #587
10 maart 2018 · 8 min
In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Here's the Very First Email that You Should Send to Customers Lees meer[00:35] Send an email that helps them throughout their journey and experience.
[00:47] Setting them up properly will give customers a positive experience and makes them more likely to remain satisfied customers.
[01:24] Getting people on-boarded the right way is key.
[02:10] On-boarding is one of the most important levers you can pull and can translate to long-term growth.
[02:30] Intercom’s initial email explains how everything works and how you can get started.
[02:49] Pat Flynn will send an email introducing himself and uses the tags in Convert Kit.
[03:20] Neil’s Co-Founder did a test with About.me and he was able to get their revenue to increase 40 or 50%, just by creating a nice “getting started flow”.
[03:52] Make sure to include a checklist or steps, so that people have a path to follow.
[04:15] Intercom has a chat or email on-boarding feature that allows you to choose a path that works for you.
[04:43] That’s all for today!
[04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How to Get Money out of Rich People | Ep. #586
9 maart 2018 · 9 min
In episode #586, Eric and Neil explain how you can get rich people to part with their money. Tune in to hear how you can convince rich people to invest or become clients themselves.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Get Money out of Rich People Lees meer[00:43] Eric has gotten money from people by networking and then identifying what their companies’ challenges were and coming up with solutions.
[01:04] He waited a few months to hit these people up for money.
[01:30] Get to know people before you ask for money!
[01:50] Give help, show your value, and offer something.
[02:15] Always ask what challenges they are facing, which is a great conversation starter.
[02:45] Have multiple touchpoints and remain top-of-mind.
[03:20] Nextiva was founded by the guys who created Endurance International and iPowerWeb.
[03:40] Eric didn’t pitch the Nextiva founder; the founder reached out to get Eric speak at a conference.
[04:00] Eric went because he saw Steve Wozniak would be speaking at this conference.
[04:10] They then developed a relationship and he came to Eric to ask for help.
[04:27] Usually, this is unique, but the key is they had established a relationship before the topic of business was broached.
[05:24] That’s it for today!
[05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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7 Age-Old Sales Hacks that Still Work Today | Ep. #585
8 maart 2018 · 10 min
In episode #585, Eric and Neil give you seven simple hacks that will increase your business. Tune in to hear how you can improve your ROI.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Age-Old Sales Hacks that Still Work Today Lees meer[00:38] Hack #1: Build a dream 100 (a list of clients you want to go after).
[01:00] You can even build a dream 25, if that seems like a more attainable or realistic goal.
[01:05] Hack #2: When trying to close a deal with a Fortune 100 company, send an email to the CEO that points out some weaknesses and solutions.
[02:23] Hack #3: “The fortune is in the follow-up” -John Maxwell[02:42] If you follow up with the right people a couple of times, you will eventually receive a response.
[03:10] Hack #4: Give before you ask.
[03:20] Solve problems and educate people and they will be likely to become a paying customer.
[03:50] Hack #5: Do something that stands out.
[04:02] Some people bring a bottle of champagne or order tacos for the whole office, which will be sure to make you stand out.
[04:37] Hack #6: Go to conferences.
[04:46] Conferences are great places to get leads and will definitely increase your ROI.
[05:17] Hack #7: Make your target the star.
[05:35] Think about how you can make your target person or business a feature of your blog, podcast, video, etc. and it will entice them to work with you.
[05:57] That’s all for today!
[06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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Lavish Business Costs that Are Actually Worth It | Ep. #584
7 maart 2018 · 12 min
In episode #584, Eric and Neil explain why spending lavishly on business expenses is worth it. Tune in to hear what you should be spending your money on!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Lavish Business Costs that Are Actually Worth It Lees meer[00:38] Masterminds, which can cost $20,000/year, allow you to build great relationships with high caliber people.
[01:22] If you have extra money, fly Business or First Class, because you can meet really interesting people who are valuable to network with.
[02:35] Attend and speak at conferences.
[02:49] “Brain Dates” at conferences allow you to speak to people you normally wouldn’t have the chance to speak with.
[03:20] Even though they are expensive, it’s worth the splurge for the networking.
[03:34] Spend a lot of money on your team.
[03:45] Richard Branson told Neil, “You don’t build a big company without the team; it’s the team that makes the company. Don’t forget to take care of your team members.”
[03:58] Gifts, bonuses, and perks like free lunch keep team morale up.
[04:32] When you invest in your team, they will stick out the hard times.
[05:15] Think about what your core values are and figure out how to help your team better their skills.
[05:53] Consider nice clothes and expensive watches, which gives you the appearance of success and changes the way you are perceived.
[06:22] Neil spent thousands of dollars on clothing and accessories and his business relationships improved.
[07:10] Eric and Neil agree that credit card fees are worth it, because of the benefits and leeway they provide.
[07:30] Spend lavishly on dinners! Take care of your guests and don’t cheap out.
[08:05] That’s it for today!
[08:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option | Ep. #583
6 maart 2018 · 8 min
In episode #583, Eric and Neil explain how you can boost your conversion rate by accepting bitcoin as a payment option. Tune in to hear if your business can handle a shift towards cryptocurrency payments.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option Lees meer[00:45] On average, bitcoin has a daily fluctuation rate of 5%.
[01:15] There are a lot of people who use bitcoin, so even though most people don’t, you could open up your business if you offer bitcoin as a payment option.
[01:40] You will lose money in the short-term, but in the long run, you will make more.
[02:06] Eric spent the most marketing dollars on Coinmarketcap.com and they only accepted cryptocurrency as payment.
[02:28] Bitcoin has gone up in price, meaning that Coinmarketcap.com made money just by hanging on to it.
[03:05] Stripe recently removed bitcoin as a payment option, because they didn’t think it was practical.
[03:20] However, bitcoin is still popular.
[03:45] If your margins aren’t that large, don’t accept crypto, because you may suffer cash flow issues.
[04:08] You can always sell some off to pay for costs, but don’t accept crypto if you don’t have high margins.
[04:21] That’s all for today!
[04:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient | Ep. #582
5 maart 2018 · 11 min
In episode #582, Eric and Neil explain why you shouldn’t be too patient. Tune in to hear why patience in the short-term will kill your business.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient Lees meer[00:36] The moment you’re too satisfied, someone is going to come around and beat you at your own game.
[00:56] The moment you’re patient in marketing, means you have decided to remain complacent.
[01:15] Consider your business a fight to the death.
[01:40] There are two things to consider: short-term, there needs to be urgency; long term, it’s important to be patient with some aspects of your job.
[02:20] Business takes time, but in the short-term experiment!
[02:40] Neil always says, “what else could we do to get better results right away?”
[03:11] Push forward and look for new ways to grow.
[03:30] Do the tactics that require long-term patience, but consider other marketing avenues at the same time.
[04:09] Look for people who focus on one aspect of marketing and follow their example in that area.
[04:40] It’s important to hire specialists, but also have a rhythm or cadence where people can be held accountable.
[04:56] Read Rocket Fuel, it's about the concept of having a visionary and integrator on your team.
[05:11] Also readTraction.[05:39] Get the tool 15Five, that checks in with your team each week and helps you keep your finger on the pulse of your company.
[05:50] Neil does Monday, Wednesday, Friday meetings with progressive goals for each meeting.
[06:35] He rewards his team for results.
[06:51] That’s it for today!
[06:59]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581
4 maart 2018 · 9 min
In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer Lees meer[00:36] Neil gives away stuff for a cheaper price.
[00:49] You can always undercut your competitors by offering the same thing for less.
[01:16] Use the newest and greatest tech, because the competitors are probably using old, archaic technology.
[01:26] Neil is going to do this to compete with Moz. Moz charges $99/month for their SEO tool, so he’s going to offer his SEO tool for FREE.
[01:44] He can do what their doing for under $10,000.
[02:01] These other companies have boards, executive teams, etc. While Neil can make decisions and act more quickly, because he doesn’t have to have all these groups weigh in.
[02:16] Go where the competitors aren’t going.
[02:25] These other agencies aren’t doing content marketing, podcasts, speaking engagements, or releasing tools. Zig where they zag.
[03:00] Dropbox wasn't the first cloud in the game, but they offered their services for free!
[03:10] Take your existing users and get them to help promote you for a reward.
[03:45] Eric recommends reading Zero to One, which will help you figure out other avenues of marketing and competition.
[04:05] When you want to beat your competition, if you are starting out, it’s a good idea to niche down.
[04:35] When you’re competing with bigger companies, look at what they are not focusing on.
[04:52] Translate your services into other languages and markets, which will help you remain competitive and may be a smaller pool.
[05:30] Neil does this and finds there is less competition abroad and is winning in those markets.
[05:43] That’s all for today!
[05:48]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
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What You Ought to Know About Amazon Advertising Before Everyone Else | Ep. #580
3 maart 2018 · 9 min
In episode #580, Eric and Neil discuss what you must know about Amazon advertising before anyone else. Tune in to hear how you can leverage Amazon Advertising for your business.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What You Ought to Know About Amazon Advertising Before Everyone Else Lees meer[00:35] Eric read a report that stated Amazon did $60 Billion in ad revenue and grew by possibly 60%.
[01:12] Neil believes the stats are that Amazon ad revenue could reach $4.5 billion in 2018.
[01:29] Eric and Neil suggest you start getting into the Amazon ad revenue game.
[02:01] If you are doing America-based advertising, it’s time to pay attention.
[02:09] Amazon Echo presents an advertising opportunity.
[02:30] The profit margins on advertising are huge.
[02:44] In another five to ten years, they may have wiped out brick and mortar retailers.
[03:02] There are a lot more areas of advertising when you consider options with Amazon.
[03:30] Make sure you jump on board, play with the advertising, and fine tune!
[03:45] With the purchase of Whole Foods and the opening of the Amazon Go store in Seattle, they are taking over retail.
[03:52] Eric and Neil saw a report that said Amazon is considering taking on FedEx.
[04:25] It’s a new channel, whoever leverages it first will benefit the most.
[04:55] That’s all for today!
[05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579
2 maart 2018 · 10 min
In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing Lees meer[00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
[01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
[01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
[01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
[01:46] Go to Jobs.problogger.net and hire a writer.
[02:12] Use short and to the point paragraphs; this makes it easier to skim.
[02:27] Use subheadings in your posts.
[02:32] You need to have an intro with a hook.
[02:55] A strong headline is key to getting readers.
[03:22] Copyblogger will give you some examples of great headline formulas.
[03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
[04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
[04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
[05:01] If you’re producing content, use the content re-usage workflow as a framework.
[05:28] Content marketing is a 12-18 month journey from inception to results.
[05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
[05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
[06:35] That’s it for today!
[06:38] … -
How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578
1 maart 2018 · 10 min
In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential Lees meer[00:40] It’s important to figure out who your target audience is and where they “hang out”.
[00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
[01:30] It’s important to see how people are using things.
[01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
[02:00] Similar Web will also tell you about email lists.
[02:38] Neil likes to hit up websites directly.
[03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
[03:54] Podcasting is underpriced attention.
[04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
[04:24] What’s old sometimes becomes new again.
[04:35] Direct mail is making a bit of a comeback.
[05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
[05:45] You can do outreach to the blogs to work out custom deals.
[05:59] Only pay out Net 30 or Net 60.
[06:10] That’s it for today!
[06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How Long Should You Spend on Marketing Before You Give Up? | Ep. #577
28 februari 2018 · 10 min
In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Long Should You Spend on Marketing Before You Give Up? Lees meer[00:41] Neil gives up on tactics, instead of marketing as a whole.
[01:00] He’ll try out five to ten tactics and keep whatever works.
[01:20] In many cases, if you don’t experiment, you will just spin your wheels.
[01:50] Eric was hanging out with the Zapier CEO and they agreed it is difficult to hand off marketing.
[02:45] There are constantly new tactics, so you need to incorporate those into your workload.
[03:15] Keep trying to improve all the time and integrate new techniques into your workflow.
[03:35] You won’t see traction with SEO within the first six months.
[04:00] Ahrefs will help you track your impressions and any traction you’re getting.
[04:40] Be patient when working with long-term solutions.
[04:45] With paid advertising, you need to make it work right away, because you will lose a lot of money otherwise.
[05:48] You should look to grow your organic keywords by 10% month by month; for SEO, you should look to grow your top three keywords by 10% month by month.
[06:07] That’s all for today!
[06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576
27 februari 2018 · 10 min
In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money Lees meer[00:38] Niche down!
[00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).
[01:08] You can charge more because you’re niching down and have specialized skills.
[01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific.
[02:38] Drip just rebranded to be e-mail marketing for e-commerce.
[03:07] Look at your “dream one hundred” and reach out to them and do a free analysis.
[03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen.
[03:50] Apple started with a single computer and now have a whole line of products.
[04:08] When you’re working in a niche, your conversion rates will go up.
[05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service.
[05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies.
[05:55] You can’t be everything to everyone!
[06:01] That’s all for today!
[06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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Something Google Doesn't Want You to Know | Ep. #575
26 februari 2018 · 11 min
In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Something Google Doesn't Want You to Know Lees meer[00:36] Google is emphasizing brands right now.
[00:52] The most popular brands within a niche will be the top results.
[01:20] If you focus on building a brand, you will do better in the long run.
[01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.
[02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”
[02:09] This caused people to increase searches for Neil.
[02:23] He ranked high for online marketing after that.
[02:55] Warren Buffett talks about building a moat (something to protect your business).
[03:21] The new moat is building a brand.
[04:22] By dominating the brand within your niche, you are guaranteed to do well.
[05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.
[05:24] It took 2-2.5 years for Eric to build his brand.
[06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.
[06:27] When you have a brand, you have more options available in terms of marketing.
[06:45] A lot agency owners try to drag each other down, because it is so competitive.
[07:04] Your brand opens you up to greater opportunities.
[07:10] Listen to past episodes on how to build a brand.
[07:23] That’s all for today!
[07:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How You Can Make Your Content Addictive | Ep. #574
25 februari 2018 · 11 min
In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Make Your Content Addictive Lees meer[00:52] Eric tends to follow long-form case studies.
[01:10] He likes reports, custom data, and short videos.
[01:28] Eric prefers Alex Becker’s content, because his videos are concise.
[01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable.
[02:06] Some visual aspect is always helpful.
[02:18] The “How a Car Engine Works” animagraffs is a great example.
[03:12] Brian Dean has a great SEO blog and Eric always reads his content, because there is always a unique spin.
[03:48] Bucket brigade: a format where each paragraph is two to three sentences max.
[04:15] Brian Dean attracts a lot of social sharing because of his great posts.
[04:35] Neil finds that people like text and images in one post.
[04:56] He is considering integrating podcast clips into his content.
[05:15] Keep testing your audience to see what they want; it will vary from industry to industry.
[05:35] Use BuzzSumo to find popular topics in your industry and to see when it was popular.
[06:15] Design is an important facet of addictive content.
[06:58] That’s it for today!
[07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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The One Thing That No Marketer Is Going to Tell You | Ep. #573
24 februari 2018 · 9 min
In episode #573, Eric and Neil explain why you can’t count on standardized techniques to grow your business. Tune in to hear why success is a numbers game.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The One Thing That No Marketer Is Going to Tell You Lees meer[00:35] The best tactics are not what's in marketers’ podcasts and blogs.
[01:10] Marketers will not share their number one “thing”.
[01:40] Marketers won’t necessarily know how to grow your business; their tactics will be standardized.
[02:19] Facebook was naturally awesome, your product may not be that good.
[02:30] Even the best marketers may not know how to solve your growth issues.
[02:50] It’s all experimentation and it’s a numbers game.
[03:37] Marketers will steal each other’s tactics and try to use them, even though they may not work for their specific problem.
[04:08] Make sure you have a system of process to follow when experimenting.
[04:29] Don’t expect the world from marketers: what worked in the past, won’t work today; what worked for one business may not work for another.
[05:22] That’s it for today!
[05:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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The Simplest Way to Make 6 Figures as a Marketer | Ep. #572
23 februari 2018 · 10 min
In episode #572, Eric and Neil explain ways that you can easily make 6 figures as a marketer. Tune in to hear how to prove yourself to be a valuable asset.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Simplest Way to Make 6 Figures as a Marketer Lees meer[00:37] Go work for someone!
[00:56] Working for someone was educational and lucrative for Eric.
[01:45] Don’t switch jobs too frequently, because you will be seen as a job hopper.
[02:10] However, switching companies can be more lucrative (raises, better benefits).
[02:28] The easiest way to make 6 figures is to do a tear-down of a website.
[02:52] Break down in Google Docs or Word where they can improve and how to fix it.
[03:20] Email the document to the founder and CEO in separate chains.
[04:29] There’s a good chance they will find you valuable and pay you just to solve the problems you outlined.
[04:55] Eric used this method and emailed the CEO of Zynga.
[05:19] It doesn’t matter if you’ve been marketing for 20 years or 1 year, identifying a problem and pointing out the solution is an easy way to prove yourself valuable and put you on the road to 6 figures.
[05:52] Eric recommends chasing opportunity rather than salary, in most instances.
[06:10] You don’t have to build a product, you could always do performance marketing.
[06:35] That’s all for today!
[06:39] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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Is It Worth It to Pay $20K for a Mastermind? | Ep. #571
22 februari 2018 · 10 min
In episode #571, Eric and Neil explain why it may be worth paying to join a Mastermind group. Tune in to hear if joining a Mastermind is right for you and how you can get the most out of the membership.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Is It Worth It to Pay $20K for a Mastermind? Lees meer[00:35] There are many Masterminds out there.
[01:30] In the last episode, we talked about investing in yourself and attending these events is also investing in yourself.
[01:51] Neil doesn’t attend these events anymore.
[02:03] He has built up a great circle over the years and doesn’t necessarily need to go to Masterminds anymore.
[02:28] Eric built a custom Mastermind, where they would have dinner and talk about business.
[02:39] If you want to figure out how to set up your own Mastermind, Google “Mastermind Talks” or “Mastermind Dinners”.
[02:47] Eric considers his Entrepreneur’s Organization to be a Mastermind group.
[03:05] Creating this group has been the best decision he’s ever made.
[03:37] Neil never joined EO, even though he’s been pitched on it. However, if he was just starting out, he would join.
[04:10] When picking a Mastermind, you want to be with like-minded people.
[04:29] If you’re a newbie, there is nothing wrong with joining a Mastermind with more experienced people, though experienced people should not join a Mastermind with a ton of Newbies.
[04:40] Look for a Mastermind with people who share your mindset.
[05:07] Make sure everyone has a similar philosophy.
[05:22] EO streamlines the Mastermind process and is a worldwide org.
[05:51] Once you’re in a Mastermind, after a year or two, you’ve already gained most of the knowledge you will need.
[06:04] Neil recommends switching up Mastermind groups so the info doesn’t become static or stale.
[06:40] That’s all for today!
[06:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How the Rich Get Richer | Ep. #570
21 februari 2018 · 10 min
In episode #570, Eric and Neil discuss how the rich get richer. Tune in to hear in which businesses you should be investing in.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How the Rich Get Richer Lees meer[00:37] The way Neil makes more money is that he “invests in what he knows”.
[00:53] He invests in his business and its marketing.
[01:08] If you invest in yourself, you’ll get the highest ROI.
[01:15] Neil has lost the most money investing in things he didn’t really understand.
[01:48] Warren Buffett says the best investment you can make is in yourself.
[01:55] There are two ways to invest in yourself: knowledge and your business.
[02:15] When you invest in yourself, no one can take that away from you.
[02:59] Once you build a business, you’re able to see your goals more clearly and see that you should invest in yourself.
[03:50] Neil was doing a wire transfer the other day and the banker tried to pitch him on investments.
[04:20] The perfect response to this kind of pitch is to tell them you don’t believe in investing.
[05:08] Eric and Neil regret investing in long-shot, but great-sounding opportunities.
[06:04] That’s all for today!
[06:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How to Market to the Wealthy | Ep. #569
20 februari 2018 · 10 min
In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Market to the Wealthy Lees meer[00:35] Any kind of podcast can be marketing to the wealthy.
[00:40] At least 15% of people who listen to this podcast make over six figures a year and listen to four or five hours of podcasts in general.
[01:06] You can either create your own podcast or advertise during one.
[01:20] Using Frank Kern’s method: Create a letter where you ask for five minutes of someone’s time and then send an envelope full of cash.
[01:40] Tell them they can keep the money even if they don’t give you the five minutes.
[02:18] Eric looked into attended/speaking at TED or Summit.
[02:30] Some of the highest quality of people are at these large conferences.
[02:50] Basic approaches also work: go on interviews, go on podcasts, reach out to bloggers with large audiences.
[03:42] Try to get published on TechCrunch, Mashable, etc.
[04:00] Networking is helpful and important.
[04:18] When writing SEO content about super-technical aspects of your business, you’re more likely to reach the wealthy.
[04:40] Eric and Neil have a live event that was successful, because a lot of people from different organizations showed up.
[05:04] Join business organizations.
[05:11] To be in EO, you have to make at least $1 million per year.
[05:15] You can join EO Accelerator with under $1 million per year, as this is for younger people or startup businesses.
[05:41] Without EO, Eric wouldn't have been able to save his business.
[05:56] Eric has DM’d billionaires on Instagram and has made successful connections that way.
[06:15] That’s all for today!
[05:17] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How You Are Doing Inbound Marketing All Wrong | Ep. #568
19 februari 2018 · 12 min
In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Are Doing Inbound Marketing All Wrong Lees meer[00:34] Eric recently lost a deal to a content marketing agency.
[00:47] The other agency was promoting processes and the execution plan was to create 500-600 word blog posts once per month.
[01:04] Eric believes this was a weak approach, as 500-600 words is brief and you must provide quality overall.
[01:44] Inbound marketing is not an exact science.
[02:00] Generally, the formula for this unpredictable aspect of marketing is: you put in X and get back ?
[02:33] In the long run you can make it more predictable.
[03:00] Content marketing is building a lot of goodwill over time and you’re not trying to see an ROI immediately.
[03:35] Being omnipresent, running ads, building out a funnel is all part of inbound marketing. If you’re able to build a machine like that, then you can stack paid ads on top.
[03:48] ClickFunnels is doing something like $5-6 million a month because of his tight inbound marketing strategy.
[04:25] When thinking about inbound marketing, you have to look at it as, are you willing to make an investment to potentially build up goodwill for a brand?[04:33] Eric spends $25,000/month on inbound marketing.
[04:40] Some of that money includes salaries for content marketers.
[05:10] For each closed deal, it costs Eric’s company $15,000 and they bring in at least $30,000.
[05:58] Single Grain was getting 3,000-4,000 visits per month and all the leads were coming from Neil. It took two years to get that site rolling.
[07:00] If you create junky content, you’re not going to get ROI, you’ll only lose money.
[07:58] Think of inbound marketing as karma points and don’t focus too hard on ROI.
[08:08] That’s all for today!
[08:10] Go to Singlegrain.com/Giveway for a special marketing too… -
What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567
18 februari 2018 · 10 min
In episode #567, Eric and Neil discuss the new Facebook algorithm and how it will affect your marketing strategy. Tune in to hear how you can still be seen after the algorithm shift.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Facebook's New Algorithm Update Means for Marketers in Early 2018 Lees meer[00:36] Mark Zuckerberg recently announced a new algorithm that is supposedly about connecting people.
[01:00] Facebook makes money off of advertising.
[01:11] Your ads will have a tough time showing up organically, so get ready to spend money.
[01:30] Historically, they have updated their algorithm for years, but this always increased their ad revenue.
[02:01] Neil has spent hundreds of thousands of dollars trying to “buy fans”.
[02:17] Every time Facebook updates its algorithm, it will be harder and harder for you to gain traction with your ads.
[02:25] Don’t buy fans, instead spend the money to drive traffic to blog posts and websites.
[04:00] Neil spent money on something that didn’t help his business, while Eric spent money on ads.
[04:35] YouTube isn’t as “harsh” with their algorithm.
[04:53] Anything Facebook sees as a weakness in their site, they try to improve upon using an updated algorithm.
[05:15] Facebook needs to promote video more than anyone else.
[05:34] Social networks are attention-based and they are constantly trying to buy your attention.
[06:02] That’s it for today!
[06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How You Can Use the New Facebook Analytics | Ep. #566
17 februari 2018 · 8 min
In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Use the New Facebook Analytics Lees meer[00:50] In the recent months, Facebook has added the ability to look at funnels.
[01:23] Now, you have the ability to check on funnels through a dashboard.
[01:37] Amplitude is a great tool in conjunction with Facebook ads.
[01:55] Neil feels that the data is still really off.
[02:20] Even when you’re looking at conversions in Google Analytics, the numbers are always higher.
[02:40] You have to be able to cross-reference your data (either internally or externally).
[03:00] It’s free and in your best interest to look at Facebook analytics even if the numbers are a little off.
[03:12] Think of touch-points, as well; think of this as a way to get more insights from your Facebook marketing efforts.
[04:00] You need to track email as well as revenue.
[04:13] That’s it for today!
[04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How to Deal with Content Burnout | Ep. #565
16 februari 2018 · 9 min
In episode #565, Eric and Neil explain how to deal with burnout. Tune in to hear some tips on what to do if you reach your breaking point when it comes to content creation and still be successful.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Deal with Content Burnout Lees meer[00:45] The people that succeed are very consistent.
[01:18] If it ties in with your goals, you just have to power through it.
[01:35] Once you get past the breaking point, you get a second wind.
[02:02] When you’re burnt out, the quality of your content decreases.
[02:18] Take a break instead of producing content when you’re burnt out.
[02:50] Neil doesn’t take vacations.
[03:00] Eric worked two to three hours per day on vacation.
[03:30] When they were cranking through topics really quickly, they lost podcast listeners. They went back to the drawing board, refocused, and are now gaining listeners.
[04:16] Eric and Neil both create content in advance, so they can have breaks.
[05:00] That’s it for today!
[05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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How to Make Your Ads Scale without Decreasing Your ROI | Ep. #564
15 februari 2018 · 10 min
In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI Lees meer[00:40] Make sure that you’re running your ads to one post ID on Facebook.
[01:08] Leverage more than one channel.
[01:38] When you run all the paid channels at one time, your ROI goes through the roof because people are seeing you everywhere.
[02:05] Look at your funnel through a full funnel attribution standpoint. Use Wicked Reports.[02:49] Run a ton of A/B tests.
[03:19] If you run A/B tests, you can start generating more sales.
[03:28] Have upsells and downsells.
[03:50] Continually try to offer clients more services.
[04:12] Eric helped a client with strategy, but also upsold him and added more value.
[04:51] Neil loves ClickFunnels to help scale up ads.
[05:35] Russell Brunson talks about three highest converting funnels: free offer, webinar funnel, high-ticket funnel.
[06:05] Neil used the webinar funnel.
[06:18] You’ve got to know your numbers.
[06:33] That’s all for today!
[06:35] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563
14 februari 2018 · 9 min
In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish Lees meer[00:38] Neil thinks he’s published 6,000-7,000 blog posts.
[00:57] Neil always has a simple checklist for writing blog posts.
[01:12] When using BuzzSumo, you need to look at what has worked in the last year.
[01:33] Go after social traffic and search traffic (SEMrush).
[01:52] Come up with better headlines, outline the post, then complete it.
[02:11] Go above and beyond and be super thorough.
[02:21] Add custom images from stock photos or graphs.
[02:31] Email everyone you link out to in your post.
[03:00] Reach out to everyone who shared similar articles and direct them to your article.
[03:38] Take the article and put it into Ahrefs and see who links to it.
[04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier.
[04:39] Blogging Checklist is a great plug-in for WordPress.
[04:55] Have a word count, image count, source count, etc. and put it on the checklist.
[05:24] Think about how to upgrade or repurpose your content.
[05:43] That’s it for today!
[05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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Should You Ever Buy a Multimillion Dollar Home? | Ep. #562
13 februari 2018 · 10 min
In episode #562, Eric and Neil discuss why you should probably not buy an expensive home. Tune in to hear on what you should actually be spending your money on.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should You Ever Buy a Multimillion Dollar Home? Lees meer[00:34] The home Eric just sold was worth close to a million.
[00:43] Neil has lived in some big homes.
[00:55] Neil had an expensive condo on the Las Vegas Strip because the builder was selling them for less than their value.
[01:20] Neil doesn’t think homes are valuable and a waste of money.
[01:34] Neil’s friend has a two-bedroom condo and believes real estate is one of the worst investments.
[01:52] You could make more money investing in Tech.
[02:00] If you are interested in real estate, look up Grant Cardone, who has a funny YouTube channel all about it.
[02:09] Eric’s mom is a real estate agent and she is always pushing him to buy a home.
[02:31] Eric and Neil would rather invest in businesses and themselves.
[03:19] All the homes Neil has ever purchased were for investments. He believes in staying in hotels and dumping money back into tech.
[04:00] Instead of wasting money on a down payment, put it back into your business.
[04:13] You are better off renting.
[04:54] Warren Buffett talks about staying in your lane.
[05:10] Eric and Neil focus on investing in what they are good at or that they understand.
[05:38] If you choose to have a big home, use it to have dinners for entrepreneurs.
[05:57] Dinners led to $200,000 in deals for Eric’s company.
[06:15] Eric originally paid for dinners, but then found a way for his guests to pay for it.
[06:23] He used Eventbrite and put a price on the ticket to dinner.
[06:37] That’s all for today!
[06:39] Go to Singlegrain.com/Giveway for a special marketing goodies giveaway!
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How to Market Your Business for Less Than $1,000 | Ep. #561
12 februari 2018 · 10 min
In episode #561, Eric and Neil discuss how you can market your business for under $1,000. Tune in to hear how you can market your business for free!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Market Your Business for Less Than $1,000 Lees meer[00:47] “Hand-to-hand combat” works in the beginning (making interpersonal connections).
[01:17] It’s all about using cash flow from your first few deals to invest in basic marketing concepts.
[01:43] Find people (via social media) who are unhappy with their marketing service and pitch them.
[02:13] Offer free marketing in exchange for their positive testimonials.
[02:24] One customer took a screenshot of his analytics and passed that on to other VCs.
[02:45] Digital Telepathy did work for big names for free in exchange for having their name on the client’s website.
[03:48] Look at Twitter List and Similar Web to get started.
[03:57] Hunter.io is good for email marketing.
[04:01] You can set up a mail-merge using GMASS.
[04:12] There are plenty of free versions of helpful tools.
[04:24] Listen to Eric’s other podcast, Growth Everywhere, to hear from your competitors and how they have succeeded.
[05:00] Copy other people's tried and true methods!
[05:25] One person listened to an episode of Growth Everywhere to pick up tips and now has a seven-figure business in Barcelona.
[06:19] That’s it for today!
[06:20] Go to Singlegrain.com/Giveway for a special giveaway!
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How Unhappy Customers Will Make You Grow - As Long As You Do This | Ep. #560
11 februari 2018 · 10 min
In episode #560, Eric and Neil discuss ways that unhappy customers can actually help you grow as a business. Tune in to hear how you can turn failure into future success.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How Unhappy Customers Will Make You Grow - As Long As You Do This Lees meer[00:55] Eric’s business grew 139% in 2017, but there was an “incident” and they lost 40% of their clients.
[01:31] So they called an all-hands meeting and found out why they lost the clients.
[01:50] Eric then reached out to the clients to see what their experience had been.
[02:02] If you talk to your customers, it will help you figure out what needs to be fixed.
[02:26] Neil calls former clients to see why they left and he performs surveys every month for current clients.
[03:14] There is a process in place now at Eric’s company to help retain clients.
[04:22] You need to do whatever it takes to improve.
[04:36] Talking to unhappy customers helps you grow as a business.
[05:18] If you please the majority of the customer base, they will remain loyal.
[05:37] Eric personally reaches out to happy clients and he finds out what their goals are for the coming year.
[06:24] That’s all for today!
[06:26] Go to Singlegrain.com/Giveway for a special giveaway!
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When You Should NOT Use Freelancers | Ep. #559
10 februari 2018 · 9 min
In episode #559, Eric and Neil explain when and why you should not hire freelancers. Tune in to hear how the allure of low-priced freelancers may end up costing your company more.
Time-Stamped Show Notes:
[00:27] Today’s Topic: When You Should NOT Use Freelancers Lees meer[00:36] When you are looking for someone to do paid ads or an involved marketing activity, ideally this will be a full-time hire that you work with directly.
[01:01] Freelancers have a few clients at a time and cannot give you their full focus.
[01:25] As you’re trying to scale, you’ll find they won’t move as quickly as they want.
[02:06] Because you are paying for their time, try to use time-trackers like HubStaff that takes screenshots of what your freelancers are doing.
[02:54] As you start growing, freelancers will sometimes take your trade secrets and use them with other clients.
[03:40] Freelancers are cheaper than employees, but it may hurt you in the long run.
[04:02] Is it cost or is it price that is important to you?
[04:15] If you hire the least expensive freelancer, what will it cost your company when you don’t get results?
[04:49] If price is more important, you will probably lose out and cost your company more.
[05:03] A full-time person may cost more up front, but cost your company less in the end.
[05:15] When starting out, use freelancers. When you are trying to scale and grow, it is wiser to use full-time employees.
[05:39] That’s it for today!
[05:41] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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How Newsletters Are Dead: You Should Do this Instead | Ep. #558
9 februari 2018 · 9 min
In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead Lees meer[00:45] Eric and Neil still have newsletters, but engagement is dropping.
[01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday.
[01:26] You need to come up with new ways to connect.
[01:38] Build up communities via social media and other outlets.
[01:54] YouTube and chatbots have been great outlets for Eric and his clients.
[02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership.
[02:36] Though newsletters are unpopular, they are still effective.
[02:45] Eric and Neil have been moving towards shifting this message to chatbots.
[03:15] Growth Everywhere added the Facebook Messenger App and they have seen great results from that.
[03:38] ManyChat has growth tools that are helpful.
[03:54] One of Eric’s most profitable campaign is shifting to chatbots.
[04:15] Collect emails through things like content upgrades.
[05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop.
[05:15] Zapier can work with ManyChat.
[05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider.
[05:54] That’s all for today!
[05:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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What We Learned by Spending $11K on YouTube Advertising | Ep. #557
8 februari 2018 · 10 min
In episode #557, Eric and Neil discuss what they learned by putting a lot of money into YouTube Advertising. Tune in to hear killer tips for marketing yourself or your business on YouTube.
Time-Stamped Show Notes:
[00:27] Today’s Topic: What We Learned by Spending $11K on YouTube Advertising Lees meer[00:36] $11K is an arbitrary number. Chances are they have spent more than $100,000.
[01:20] Eric found that when he started running ads on YouTube, his subscriber count doubled.
[01:50] Neil did a test where he turned off his paid ads in early January.
[02:18] His suggested video count continued to grow.
[02:45] In general, it was higher than when he started ads.
[03:06] He is trying to boost viewership and branding.
[03:42] Most people run ads for views, but Neil was aiming to gain subscribers.
[04:06] Tai Lopez is a great example of what to do using social media and YouTube.
[05:15] He now has the most popular cryptocurrency-based podcast on a certain streaming service.
[06:10] If you build your brand, you can use that to grow anything in the future.
[06:20] That’s it for today!
[06:22] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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5 Creative Ad Hacks That Will Double Your Sales | Ep. #556
7 februari 2018 · 9 min
In episode #556, Eric and Neil lay out five hacks that will help you increase your sales. Tune in to hear how you can convert more clicks into customers.
Time-Stamped Show Notes:
[00:27] Today’s Topic: 5 Creative Ad Hacks That Will Double Your Sales Lees meer[00:35] Hack #1: Use video re-marketing ads.
[00:54] Create a video ad that shows what people will get when they purchase your service or product.
[01:15] Hack #2: Use Facebook Analytics.
[01:52] You will see diminishing returns on paid Facebook ads.
[02:20] Agora is a great site that broke down the difference between 7, 8, and 9-figure earners.
[02:39] Hack #3: You need to have upsells and downsells.
[02:56] Hack #4: If you are able to consolidate your ads through one Page Post ID, it will help bring your CPCs and CPAs down.
[04:03] Hack #5: Use the rule of 7: if people see you seven times, they are more likely to convert into customers.
[05:10] Neil flooded the market with different types of ads on different platforms and he converted a large number of people.
[05:44] Overall, the ROI numbers went through the roof.
[05:49] That’s it for today!
[05:51] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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How to Market a Blockchain Company | Ep. #555
6 februari 2018 · 10 min
In episode #555, Eric and Neil discuss ways in which marketing blockchain companies is like being in the Wild West. Tune in to hear their thoughts on successfully navigating this new technology.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How to Market a Blockchain Company Lees meer[00:47] One of the blockchain companies Eric is working with is very traditional.
[00:51] They are doing media buys on a site with a lot of traffic, drive people to the landing page, and then get them on the email list. Then, they use a chat program, Telegram. It’s a high-level funnel.
[01:34] The marketing is still very traditional.
[01:42] It reminds Eric of the Wild West, because it’s new territory and people are getting paid in new currency.
[02:16] Most people aren’t using traditional channels.
[02:46] Banner ads and press aren’t doing much anymore.
[03:03] Celebrity endorsements are passe.
[03:15] You need to be focusing on the technology.
[03:33] While it may be easier to raise money on the blockchain, that doesn’t mean it’s right for the long-term success of your business.
[03:49] A lot of people raise money, but then don’t update their investors.
[04:05] If you’re getting millions, you should at least update your investors.
[04:42] Neil feels there is zero accountability in the startup industry right now.
[05:18] In terms of marketing, “All the things that we talk about on this podcast are going to work.” -Neil
[05:22] If you are looking to start a marketing agency, now is a good time, because everyone is doing things that have already been done.
[05:43] Your brand is priceless.
[05:54] Warren Buffett always writes a one-page update for his investors and top-level employees.
[06:21] That’s it for today!
[06:23] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
[06:31] Tweet at Eric if you would like them to curate their podcast content.
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Daily Habits Shared by the World's Most Successful Marketers | Ep. #554
5 februari 2018 · 12 min
In episode #554, Eric and Neil share some of their daily habits that they believe contribute to their success. Tune in to hear some great tips for being productive!
Time-Stamped Show Notes:
[00:27] Today’s Topic: Daily Habits Shared by the World's Most Successful Marketers Lees meer[00:36] You have to continuously learn, because things are always changing.
[00:42] Eric is always checking Feedly to keep abreast of issues and changes in marketing.
[01:30] Neil, one of the world’s most successful marketers, likes to make to-do lists and break things down into daily tasks.
[01:42] He finds he learns the most from events and meetups.
[02:15] Eric learned some vital techniques from the book The One Thing.[02:20] He uses Evernote to organize his to-do lists. He puts one thing at the top as the one major thing he absolutely must get done that day.
[02:57] The tool that Neil looks at every day: Google Analytics.
[03:20] He uses GA because it helps him see issues before they are even publicly announced.
[03:43] He also uses Gmail and Skype daily, Ahrefs and SEMrush several times per week.
[04:00] Daily tools that Eric uses: Pocket, Slack, Asana.
[05:10] Neil likes Trello, as it allows him to see all his agency’s projects at once.
[05:45] Daily meditation, journaling, and exercise are other great daily tools.
[06:11] Neil’s daily habits are: waking up at 5am, working out for 30 minutes or so, eating breakfast, meetings throughout the day.
[06:57] The more you can optimize your life, the better.
[07:29] Neil also tries to take a walk every single day to clear his mind.
[08:24] If you don’t want to spend money on expensive exercise classes, you can buy a walking/standing desk.
[08:36] That’s it for today!
[08:38] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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What Most Marketing Agencies Won't Tell You | Ep. #553
4 februari 2018 · 11 min
In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know before signing on to work with a major marketing agency.
Time-Stamped Show Notes:
[00:27] Today’s Topic: What Most Marketing Agencies Won't Tell You Lees meer[00:37] There are good and bad clients.
[00:45] They measure this using the labor efficiency ratio.
[01:04] When the whales are profitable, you are going to spend more time on that client.
[01:24] Most agencies are pitching a dream, but they aren’t always able to deliver.
[02:10] When you go to Chipotle or Taco Bell, you’re expecting the same thing every time.
[02:20] When you have an agency with hundreds of clients, you are looking to deliver the same experience every time, to everyone.
[02:32] Eric recommends that you actually have an in-house marketing person to have a laser focus on your goals.
[03:12] Maybe start with an agency, then hire someone full-time, then consider using an agency again.
[03:32] When you are starting out, you say “yes” to everything simply because you need to earn revenue.
[03:40] When you’re established, you can be a lot more selective.
[03:53] Eric feels the quality of his work suffered when he was doing every aspect of marketing and was trying to deliver on things that weren’t his or his agency’s strengths.
[04:34] The quality of paid ads and SEO is better now, because he isn’t spread so thin.
[04:56] People on Eric’s team want to add services, but he’s trying to temper that.
[05:22] When working with an agency, you have to ask them what their strengths are.
[06:04] You only want to work with people on things that they are good at.
[06:22] Full-service agencies are big, brand names, with great revenue, but the quality suffered because they couldn’t possibly specialize in anything.
[07:00] That’s it for Today!
[07:04] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
[07:09] Tweet at Eric @Ericosiu and let him know if you… -
How You Can Get the World's Top Marketers to Share Their Secrets with You | Ep. #552
3 februari 2018 · 10 min
In episode #552, Eric and Neil explain how you can get the best marketing tactics from other marketers. Tune in to hear how you can learn the latest techniques and get ahead.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How You Can Get the World's Top Marketers to Share Their Secrets with You Lees meer[00:36] Once people start to share a tactic, it starts to get over-used.
[01:00] So how do you learn about great tactics without becoming one of many using the same technique?
[01:24] Neil thinks marketers like to party, spend money, and talk themselves up.
[02:25] The creator of Growthhackers.com created the site because he wanted to have a community to share tips.
[02:52] Marketers are going to try to outdo each other; by putting together a panel or roundtable, you will learn great techniques because they will all spill the beans just to impress each other.
[03:36] You also want to share your tactics with others in order to get information back.
[03:55] Neil likes to share tactics that work, but are kind of on their way out.
[04:37] Sharing techniques that are new and on their way up, it will get spread around and overused.
[05:07] The key is to be really careful who you share things with.
[06:10] If you want marketers to share their secrets with you, your best bet is to go to conferences.
[06:24] Conferences are where everyone wants to show off.
[06:35] That’s it for today!
[06:37] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
[06:42] Tweet at Eric @Ericosiu and let him know if you want them to curate/bundle their podcast content.
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The Difference Between 7-, 8- and 9-Figure Businesses | Ep. #551
2 februari 2018 · 11 min
In episode #551, Eric and Neil lay out what makes a 7-figure business, 8-figure business, and 9-figure business. Tune in to hear great tips about how to gradually scale up your company.
Time-Stamped Show Notes:
[00:27] Today’s Topic: The Difference Between 7-, 8- and 9-Figure Businesses Lees meer[00:46] 7-figure businesses want a return on investment.
[01:00] You want a 5:1 return, on average.
[01:15] 8-figure businesses want to break even on their ad spend.
[01:53] 9-figure businesses are willing to lose money at first.
[02:13] They know the worth of a return customer down the road.
[02:30] To compete, you need to outspend and have a funnel that converts very well.
[03:00] “He who spends the most to acquire a customer, wins.”
[03:58] Russell Brunson may lose money on the initial sale, because of his skill at setting up funnels he will recoup that money in the end.
[04:30] It's hard to build a big business, unless you are willing to lose money up front.
[04:45] You have to have the stomach for losing money.
[05:00] The Microsofts and the HubSpots probably lost money their entire first year in business.
[05:25] To build a successful 7-figure business, you have to hit product market fit.
[05:41] 8-figure businesses capitalize on past successes and drop what isn't working.
[06:15] 95% of the time, it's a process problem. 5% of the time it's a people problem.
[06:54] When you're looking to go from 7, 8 or 9 figures, you need to look to your teams to start scaling up.
[07:30] You have to know what you want and go for it!
[07:34] That's all for today!
[07:36] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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See… -
The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550
1 februari 2018 · 10 min
In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.
Time-Stamped Show Notes:
[00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week Lees meer[00:38] #1: Check week over week search engine traffic.
[00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.
[01:42] #2: Check cost per acquisition.
[02:20] Look at gross profit LTB and fully loaded cap.
[03:00] If you are not improving your LTB, you can’t compete.
[03:25] #4: Check critical conversion rates
[03:45] It can make a massive impact on your business.
[03:56] #5: Check international traffic and conversion numbers.
[04:15] When it’s big enough, consider translating to increase conversions.
[04:50] If you don’t check, you won’t know where to expand!
[05:00] #6: Track organic keywords.
[05:05] Use Ahrefs or SEMrush to track.
[05:30] You need to know which keywords will have big business implications.
[05:52] #7: Use Google Search Console to check your impression count.
[06:18] Your impression count may increase before your click count.
[06:35] Try clickflow.io which will help you track this.
[06:41] That’s it for today!
[06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand | Ep. #549
31 januari 2018 · 9 min
In episode #549 (a special episode for you!), Eric and Neil re-visit a live Marketing School show they did. Tune in to hear their number 1 SEO tip – as well as how they make their personal lives work in terms of being an entrepreneur.
Time-Stamped Show Notes:
[00:27] Today’s Topic: Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand Lees meer[00:32] Today is a re-broadcast of a previous live episode.
[01:05] Content marketing has led both Eric and Neil to all their other marketing techniques.
[01:30] Use content as the framework for building a strong link profile.
[01:52] Quicksprout was getting 850,000 hits per month.
[02:12] Now, NeilPatel.com is getting the same amount of hits using content marketing.
[02:38] In Brazil, they are getting fewer visitors than their competitors because they are newer to that market.
[03:00] Use Google Analytics to determine which one of your pages is the most successful.
[04:12] Neil’s girlfriend doesn’t like him working all the time, but they try to work around it.
[05:25] Busy entrepreneurs should probably date other busy entrepreneurs.
[05:30] That’s it for today!
[05:32] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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What Bitcoin Can Teach You about Marketing | Ep. #548
30 januari 2018 · 11 min
In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success.
Time-Stamped Show Notes:
[00:27] Today’s Topic: What Bitcoin Can Teach You about Marketing Lees meer[00:45] Everyone is talking about bitcoin.
[01:10] Bitcoin is an explosive trend right now.
[01:44] If you can leverage a sexy topic and sell products around it, you can make a TON of money.
[02:50] 3D printing stock exploded because it was trending for a time.
[03:18] Ride the wave! Always take advantage of any product or technique’s popularity.
[03:33] 22 Immutable Laws of Marketing is a great resource for understanding how to ride the wave.
[04:15] Keep in mind, once everyone has caught onto the popular, buzzworthy, trend, it won’t last. What goes up, must come down.
[04:55] Time it right and always be early to the trend.
[05:40] Be patient and shoot for long-term goals.
[06:15] If you believe in something, stay the course until you achieve success.
[06:38] Bitcoin is only ten years old. It may take another ten years to see greater success.
[07:04] If you are not a long-term believer in what you are doing, don’t waste your time on it.
[07:16] That’s all for today!
[07:18] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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How to Achieve Your Goals in 2018 | Ep. #547
29 januari 2018 · 12 min
In episode #547, Eric and Neil explain the best way to set and achieve your goals. Tune in to hear the easiest way to make sure your company succeeds.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How to Achieve Your Goals in 2018 Lees meer[00:35] Eric recommends having a structure where you are operating off the Scaling Up Methodology or the Traction method.
[01:20] Work backwards from your goal to determine the steps to success.
[02:00] The main reason people don’t achieve their goals, is because they set their bar too high or their goal is too big.
[02:30] Break your goal into smaller goals with small steps (“bite-sized, daily tasks”).
[03:22] The ONE Thing is a great resource to help you set your goals.
[04:26] IBM salespeople would crush quotas because their goals were set really low.
[04:57] Neil finds that when he achieves small tasks, he can see how it will or won’t help him achieve his ultimate goal.
[05:20] Better to waste a few hours than a whole month.
[05:36] 15Five is a great tool that Eric’s team likes to use. It helps you understand how you are doing in terms of achieving your goal or goals.
[06:41] Audit yourself every quarter!
[07:22] To hit goals and succeed, you need to work with your team and be aligned with each other’s goals.
[08:54] That’s it for today!
[08:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546
28 januari 2018 · 10 min
In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How You Can Compete with the Shady Marketers Without Breaking the Rules Lees meer[01:05] Shady is: bending the rules, using unethical techniques, or avenues that aren’t on the up and up.
[01:32] Facebook has always been big on skin care advertisers. Unfortunately, they offer free trials that aren’t actually free.
[02:00] Blackhat SEO’ers would create link wheels, where they would take a web 2.0 properties and link them to each other.
[02:34] Instead of making spammy articles, what if you linked all your guest posts together?
[02:51] Thinking long term is key to your success, even when learning from shady techniques.
[03:36] Yes, the shady marketers may be beating you right now, but they won’t be around forever.
[03:53] Affiliate marketers will burn your brand if they have to, but that won’t work for them in the long term.
[04:32] Neil does more of everything that will pan out in the long term and ignores the bad marketing techniques. He likes to create more good will around his brand.
[05:18] The Skyscraper Technique is more or less what Neil is doing.
[06:00] Don’t worry about what your competition is doing if they are shady!
[06:25] That’s it for today!
[06:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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How to Get Access to Influential People | Ep. #545
27 januari 2018 · 12 min
In episode #545, Eric and Neil discuss how to access influential people in your space. Tune in to hear some tips on reaching out to people, getting their attention, and building a relationship.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How to Get Access to Influential People Lees meer[00:35] First and foremost, start a podcast!
[00:50] Have a unique spin on what you’re doing.
[01:32] When Eric started, he would spend six hours per week on the podcast only to get 9-30 downloads per day.
[02:07] However, it helped Eric to build his network.
[02:26] Interviewing people will make it a little harder to build a business relationship after the fact.
[03:14] If you don’t get respect, you can’t call on people for favors.
[03:30] Offer your services to people to gain respect.
[04:28] People often offer to work for free just to make a connection.
[05:28] Figure out a person’s interests to work a better angle to establish a relationship.
[06:22] A YouTube marketer offered Neil a way to gain more viewers.
[07:22] Now, the marketer is a friend and network connection of Neil’s.
[07:50] It’s easy to find a person’s email (try Hunter.io).
[08:02] Take a risk and email people offering them something you think they would need.
[08:43] That’s all for today!
[08:45] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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The Cleverest Marketing Campaigns that We Have Seen | Ep. #544
26 januari 2018 · 13 min
In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas!
Time-Stamped Show Notes:
[00:27] Today’s Topic: The Cleverest Marketing Campaigns that We Have Seen Lees meer[01:00] A lot of the YouTube marketers are creating very emotional stories, using them as ads, and making millions of dollars per month.
[01:22] Billy Gene used a “Wolf of Wall Street” parody that proved so effective, it reached people in Brazil.
[02:06] Eric saw a very effective Lyft ad while watching YouTube videos.
[02:25] Lyft was able to evoke emotion based on a true life story about a survivor of the Vegas hotel shooting.
[02:55] They leveraged an emotional event to market their business.
[03:52] Re-market videos on YouTube on Facebook: show people what their lives will be like if they use your product or services.
[05:00] If you are pitching based on emotion and that doesn’t work, re-market them using logic.
[05:21] Full Story shows people what they can do with your website.
[05:50] It will show people how to use your website and it’s highly customizable.
[06:33] You can follow up with people after they’ve seen how your site works using Full Story.
[07:02] Russell Brunson was giving away free MP3 players, but he created a funnel that got people to purchase his products and services.
[07:45] He created video campaigns on how to retire using click-funnels.
[08:18] Dollar Shave Club sold to Unilever for over a billion dollars.
[08:43] Think about how to put a creative spin on things, like Squatty Potty and their bizarre/humorous ad campaign.
[09:25] That’s all for today!
[09:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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How Successful Entrepreneurs Think | Ep. #543
25 januari 2018 · 11 min
In episode #543, Eric and Neil discuss what makes an entrepreneur tick. Tune in to hear how you can think like a successful entrepreneur.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How Successful Entrepreneurs Think Lees meer[00:42] When Jeff Bezos started Amazon, he was 30 years old.
[00:56] He was a stock trader before he quit to start Amazon.
[01:12] He started with selling books and branched out from there.
[02:00] People are always looking for profits, but he was unconcerned.
[02:22] Jeff Bezos was able to think in the long term, which helped him achieve success.
[03:06] All billionaire entrepreneurs are similar in that they are awkward, but believe they can do whatever they want.
[03:55] Elon Musk made a $170 million exit from PayPal, but he still had to live with a friend, because he bet it all on his next venture.
[05:02] The most common principle that you need to learn is that you’re going to make mistakes.
[05:14] Successful entrepreneurs learn from mistakes.
[06:52] If you can think like an entrepreneur, you’ll have a leg up on everyone else.
[07:23] That’s all for today!
[07:25] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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How to Become an Overnight Success | Ep. #542
24 januari 2018 · 10 min
In episode #542, Eric and Neil explain the reality of overnight success. Tune in to hear why being an overnight success may not be the key to long-term success.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How to Become an Overnight Success Lees meer[00:36] There is no such thing as an overnight success.
[01:37] Elon Musk just kept working on what he found interesting for years, but was still considered an overnight success.
[02:06] Eric worked for years to get where he is. 2017 wasn’t a great year, but 2018 is looking better.
[02:29] Jeremy Lin, the basketball player, was considered an overnight success, but he is not a household name.
[03:12] He kept working until he began to overage 18 points per game.
[03:27] The only overnight successes are people who have pulled off crazy stunts, but they are forgotten about fairly easily.
[03:55] Gambit, right out the gate did 30 million in revenue and tanked the following year.
[04:50] The results from hard work last longer than recognition from stunts.
[05:32] Warren Buffett built an empire off of hard and consistent work.
[05:51] Money magnifies your personality.
[06:08] Focus on becoming a better person, not an overnight success.
[06:35] That’s it for today!
[06:37] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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How SEO Is Dying and What You Should Focus on Next | Ep. #541
23 januari 2018 · 11 min
In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How SEO Is Dying and What You Should Focus on Next Lees meer[00:34] SEO the way you’re used to it, is changing.
[00:56] Voice search is going to change the way we search and use SEO. Google is starting to focus heavily on voice commands.
[01:30] The end result is that you will most likely be sent to the top paid result.
[02:13] You have to focus on where your audience’s attention is.
[02:45] How can you market to people and grab their attention?
[02:57] You have a lot of different targeting options: Google, Facebook, Twitter, etc.
[03:40] By experimenting, you will learn what is working for you.
[04:17] Leverage paid ads, social media marketing, or business development.
[04:35] Run one or more experiments per week.
[05:38] When one channel tanks, you won’t be out of luck, because you are trying a few different channels.
[06:14] You can re-target people based on the content that they visited.
[6:55] That’s it for today!
[06:57] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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The Ultimate Advice for Every 20 Year Old | Ep. #540
22 januari 2018 · 13 min
In episode #540, Eric and Neil discuss the very best advice for people who are just starting out. Tune in to hear what one piece of advice they wish they had heeded when they were in their twenties.
Time-Stamped Show Notes:
[00:27] Today’s Topic: The Ultimate Advice for Every 20 Year Old Lees meer[00:33] At 20, Eric was unsure of his future.
[00:59] You have to roll with the punches, stay the course, and be patient.
[01:05] When Eric went to Japan, he met a number of business owners, including one who focused solely on marketing within Pachenko games.
[01:30] 20-25 years into the business, he now has 20 offices around the world, a publicly traded marketing agency, and $200,000,000 in business.
[01:58] The key is to be open-minded and to constantly be learning from others.
[02:20] Stay with a project: good things will happen if you put in the work.
[02:45] When Neil started out, he attempted to do too many things at once, instead of focusing on one project. If he had focused, he would probably be more financially successful.
[03:12] As you are creating your business, your game plan is probably going to change, as will the industry in which you are investing.
[03:55] In most cases, the business you start will most likely not be the business you end up with.
[04:43] Warren Buffett didn’t get to where he is right away. He reached success at the middle point of his career.
[05:03] Gary Vee started out helping his dad with a wine store, moved it online, began marketing it online, then eventually his career path became about marketing. He grew and adapted.
[05:34] Things don’t blow up overnight: it takes hard work and persistence.
[06:18] When Jeff Bezos started Amazon, they had little to no profit margin; today, it is a major corporation that brings in tons of revenue.
[06:50] He’s a good example of a guy who stuck to his guns.
[07:05] Once you focus on one thing, don’t be afraid to disrupt things.
[07:18] Neil’s version of disruption is that he is creating software, but he want… -
The Marketing Advice You Need to Hear, But Don't Want To | Ep. #539
21 januari 2018 · 11 min
In episode #539 of Marketing School, Eric and Neil talk about some hard choices all marketers will have to make in the future. Tune in to hear about the future of marketing and what you can do to survive in the industry.
Time-Stamped Show Notes:
[00:27] Today’s Topic: The Marketing Advice You Need to Hear, But Don't Want To Lees meer[00:37] Facebook Ad costs are on the rise. They had more advertisers than inventory in the US this last year.
[01:05] SEO is changing because of voice searches.
[01:25] Marketing is going to change so much over the next few years, that whatever you’re doing now will probably be defunct.
[01:50] AI is going to affect the future of marketing.
[02:15] In the next five to ten years, we will see more change than we saw in the last ten or fifteen.
[02:42] Eric and Neil are aware of what is coming and are trying to plan ahead.
[02:57] Build a micro-brand, stay connected, and adapt!
[03:42] If you have a team, make sure people are experimenting with and testing methods.
[04:12] The data from this will help you adapt.
[05:00] Google Authentication was performing well for a few years before it started tanking.
[05:10] The market is moving at such a quick pace, things that worked 6 months to a year ago, will no longer be effective.
[05:24] Rocket Fuel is a great book to refer to. It’s about being a visionary and an integrator.
[05:49] Managing Oneself is another good resource. It talks about feedback analysis and will help you understand how to take stock of your strengths.
[06:43] Hire people with skills that are complementary to your own.
[07:00] Eric and Neil believe you need to be prepared for the future of marketing. Learn to adapt! Be comfortable with being uncomfortable.[07:22] That’s it for today!
[07:25] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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Did you enjoy this episode? If so, please leave a short revi…