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1. Small Things Make The Biggest Difference | Ep. #638

   30 april 2018 · 10 min

   Afspelen
   In episode #638, Eric and Neil discuss why the small things can make a big difference. Tune in to hear how many different facets go into creating a successful business.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Small Things Make The Biggest Difference Lees meer

   [00:36] At a past job, Eric took the footer links on the homepage and added more that said “Learn Web Design” and “Learn Web Development”. These small changes helped to improve the domain authority.
   [01:23] The Dropbox referral program isn’t what made their company, even though it helped.
   [01:35] Their explainer video was also a small thing that helped make a difference without making the only difference.
   [02:00] Dropbox offered a lot of little things to help create the powerhouse they are today.
   [02:15] It’s never just one thing, but rather a lot of little things that make up a successful company.
   [02:45] It’s like a video game: you are constantly leveling up.
   [03:38] Think about building things up, but remember not to do it in isolation.
   [04:00] Figure out how you can do one small marketing thing each and every week.
   [04:05] Even though you won't’ necessarily see the results every week, it will pay off in the near future.
   [04:20] When Eric started at Single Grain, the web traffic was 4000/month. Now, it is 100,000+/month.
   [04:30] This improvement was made over the course of four years.
   [04:41] Never expect immediate results.
   [05:16] Eric remembers grinding away until he got results.
   [05:44] It’s all about the journey!
   [06:06] For the first year that Eric was podcasting Growth Everywhere, he would spend six hours putting together all the facets of creating and uploading an episode.
   [06:17] He only got 9 downloads per day, but kept grinding away until he got more listeners.
   [06:30] Now, they get 80,000 listeners.
   [06:44] There was no one thing that made the podcast big, it was a combination of factors.
   [06:48] That’s all for today!
   [06:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Lea…

2. SEO Will Never be as Good as Paid Ads! | Ep. #637

   29 april 2018 · 8 min

   Afspelen
   In episode #637, Eric and Neil explain why paid ads are better than SEO. Tune in to hear why you should be focused more energy on paid ads.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: SEO Will Never be as Good as Paid Ads! Lees meer

   [00:34] Content pages generally rank higher than product pages.
   [00:59] While paid ads are expensive, you can direct traffic to pages that will generate the most cash.
   [01:10] The conversion rate is higher, because visitors will land on a page that is selling them something.
   [01:29] You just can’t control SEO as well as you can paid ads.
   [01:57] With paid ads, you can scale as much as you need to.
   [02:20] VC’s really like pouring money into SaaS companies.
   [02:44] Google and Facebook wouldn’t be worth what they are, if it wasn’t for paid ads.
   [03:30] People are moving campaigns from TV to the Internet.
   [04:05] Focus on paid ads before SEO, especially if you have a product or service.
   [04:34] That’s it for today!
   [04:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

3. Is It Worth Spending $200 Per Blog Post? | Ep. #636

   28 april 2018 · 9 min

   Afspelen
   In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post? Lees meer

   [00:33] Yes, it is worth the money!
   [00:45] The cost per blog depends on the industry.
   [00:50] It’s not about how much you pay, but rather if it is on the right topic, using the right keywords, etc.
   [01:05] You can’t be pushing or schilling in the post, it needs to educate.
   [01;20] Neil writes long-form blog posts.
   [01:40] It costs him well over $200 per blog post.
   [02:05] Start with a strong foundation and build from there (videos, webinars, facebook ads).
   [02:23] Singlegrain went from 4000 visitors per month to over 100,000 by using this strategy.
   [03:15] Every quarter, open up a tool like AHREFS, see the keywords for which you rank well and improve upon them or replicate that content.
   [04:01] Once you build a strong blog foundation, you can expand into other areas of media. However, don’t neglect your blog posts as a result.
   [04:15] You will get higher ROI by fixing up old content.
   [04:42] Clickflow is a tool to help you figure all this out.
   [04:58] If you spend money on a post, remember that it keeps generating traffic each and every month.
   [05:18] Google “Tom Tunguz and compound marketing” and you will get a great blog post about this very subject.
   [05:41] That’s it for today!
   [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

4. 95% of You Will Ignore This SEO Strategy | Ep. #635

   27 april 2018 · 8 min

   Afspelen
   In episode #635, Eric and Neil discuss an important SEO strategy. Tune in to hear what you may have been overlooking.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: 95% of You Will Ignore This SEO Strategy Lees meer

   [00:36] Branding is what separates good companies from the bad.
   [01:30] If you don’t know how popular a brand is, it’s hard to outrank them.
   [02:00] Neil’s strategy used to be: create good content, create value, wait for results.
   [02:04] This wasn’t the best strategy.
   [02:15] His best branding strategy was the “Who is Neil Patel?” campaign.
   [02:45] BuzzSumo has a great alert system that will help you track your brand.
   [02:51] Neil likes to use Google Trends, which is free.
   [03:03] Google Search Console is also a great way to track your progress.
   [03:10] GSC tracks farther back than 90 days, which is more helpful when gauging progress.
   [04:15] The stronger your brand, the higher your domain authority.
   [04:40] That’s it for today!
   [04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

5. The Straightest Road to Success | Ep. #634

   26 april 2018 · 9 min

   Afspelen
   In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: The Straightest Road to Success Lees meer

   [00:33] The key to success is experimentation!
   [00:51] A lot of people forget to build out an experimentation framework.
   [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
   [02:38] Each group needs to run experiments every week.
   [02:46] GrowthHackers created North Star, which helps you track experiments over time.
   [03:00] Northstar is a free service.
   [03:18] Try Google Experiments as another tracker.
   [03:34] Build experimentation into the fabric of your company.
   [04:00] It’s ok if experiments fail!
   [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
   [04:50] Read Crazy Egg to learn more about experimentation.
   [05:01] That’s all for today!
   [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

6. Don't Fall in Love With an Idea | Ep. #633

   25 april 2018 · 10 min

   Afspelen
   In episode #633, Eric and Neil discuss why you shouldn't fall in love with an idea. Tune in to hear what you should love in order to be successful.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Don't Fall in Love With an Idea Lees meer

   [00:35] Most startups start with a totally different idea than what they are doing presently.
   [00:54] Don’t fall in love with an idea, fall in love with an industry.

   [01:55] As long as you stick with your industry, you can build upon that experience, as opposed to shifting to something else entirely.
   [02:18] It’s like compound interest: the moment you stop investing, you lose all that interest.
   [02:53] Stay in your lane.
   [03:01] In a Nathan Latka podcast interview, the discussion was about sticking with one industry instead of branching out into the unknown.
   [04:02] You need to love what you do, but make sure you love the industry.
   [04:20] Elon Musk had ZipTo, then Paypal, then SpaceX. Because he jumped industries, he struggled much longer before his success.
   [05:23] It’s like WOW: you need to keep levelling up.
   [06:00] That’s all for today!
   [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

7. Stop Copying Your Competition | Ep. #632

   24 april 2018 · 9 min

   Afspelen
   In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Stop Copying Your Competition Lees meer

   [00:38] What worked for your competition won’t necessarily work for you.
   [01:17] The problem with content marketing is that there is now a lot more competition.
   [01:40] Whereas Neil had success within the first three months, it would take people a year to do the same today.
   [02:18] Costs of paid ads have gone up and bigger brands drive prices even higher.
   [03:00] What people were willing to spend years ago, was a lot less than you would have to spend today.
   [04:00] Just because one tactic worked for another company, doesn’t mean it will work the same way for you.
   [04:15] Dropbox referral programs worked in the past, but they probably wouldn’t work now.
   [04:50] If you’re in business to make money, you should do something else.
   [05:03] You have to be three steps ahead of everyone; think about what will be popular in the future. Spot trends.
   [05:40] Take chances and shoot for the moon.
   [05:50] That’s all for today!
   [05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

8. Don't Overthink Shit | Ep. #631

   23 april 2018 · 9 min

   Afspelen
   In episode #631, Eric and Neil discuss why it’s important to not overthink shit. Tune in to hear why overthinking could be ruining your business.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Don't Overthink Shit Lees meer

   [00:34] Everyone loves to come up with complex funnels.
   [00:48] When you make it complex, stuff is more likely to break down.
   [01:12] Start simple, then expand.
   [01:22] When Eric started, his channel was SEO. They wrote content and did a lot of guest posting.
   [01:43] They tried a complex marketing funnel, but it didn’t work.
   [01:55] They also were podcasting at the same time and then layered in content marketing once they got the hang of everything.
   [02:27] Just focus on the things that you are good at.
   [02:40] Don’t take on too much and you can layer things in later.
   [03:14] Why build a crazy marketing/sales funnel, when you haven’t tried a simple one in order to see if it would even work?
   [03:50] The boring growth is often the most sustainable growth.
   [05:06] Wait until the next marketing method has been effective and monetized by others, then jump on the bandwagon. You don’t have to be the first!
   [05:33] That’s all for today!
   [05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

9. How Successful Marketers Think | Ep. #630

   22 april 2018 · 10 min

   Afspelen
   In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How Successful Marketers Think Lees meer

   [00:35] Successful marketers are numb to failure.
   [00:45] Most experiments are going to fail, but as long as you continue to improve by 1%/week, that will be a 50% gain over the course of a year.
   [01:13] Consistency is key!
   [01:20] It takes time to get things right, but you have to stay the course.
   [01:45] Eric writes thousands of blog posts, even though he has terrible grammar. He knows it is important to follow through and be consistent.
   [01:50] Be a T-shaped marketer.
   [02:30] Spot trends! If you are not good at spotting trends, keep reading news sites and stay on top of things.
   [03:25] Things change so quickly in marketing.
   [04:45] If you are not thinking about ROI, you are not going to succeed in the marketing world.
   [05:20] It’s important to be data-driven; the numbers do not lie.
   [05:59] Don’t be afraid to shake up whatever industry you are in.
   [06:12] Neil is willing to do this by taking competitors products or services, copying them, and then offering them for free.
   [06:51] That’s all for today!
   [06:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

10. How to Start in SEO | Ep. #629

    21 april 2018 · 11 min

    Afspelen
    In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Start in SEO Lees meer

    [00:45] The biggest thing that Eric and Neil are seeing right now is that the path to success has changed.
    [01:18] If you spend a year practicing SEO on your own website, that’s no longer the way to go.
    [01:35] You should practice on someone else’s older website.
    [01:52] Hit up a ton of people offering your services for free.
    [02:00] It’s easier to grow a business than it is to start one.
    [02:25] During a TED Talk Eric saw, a Harvard Professor outlined the three elements of trust: authenticity, empathy, and logic.
    [02:45] When you develop your skills for free, you will eventually earn clients.
    [03:14] You will probably have to email 15-17 people before you get a solid “yes” when it comes to offering your services for free.
    [03:40] Make sure that the person to whom you offer your services is as committed as you are.
    [03:59] Even if you are working for free, make sure you get a contract to get the time that you need.
    [04:38] A semantic search tool was just released from a developer at Google.
    [04:57] Be aware that this is the future of searching and it will affect your SEO.
    [05:42] SEO and Sales are similar.
    [05:58] SEO is trying to sell yourself and get a link.
    [06:04] Victor Antonio has a great YouTube page about sales.
    [06:24] Most new SEO workers focus on traffic from relevant keywords, which Neil thinks is a terrible idea.
    [06:37] Just because you get more relevant traffic, doesn’t mean you get more sales.
    [06:50] Instead, look at Google Analytics, see where your ROI is coming from, focus on increasing traffic to the landing pages with the most revenue.
    [07:21] That’s it for today!
    [07:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.…

11. 6 Minutes For the Next 60 Years of Your Entrepreneurial Journey | Ep. #628

    20 april 2018 · 10 min

    Afspelen
    In episode #628, Eric and Neil have a 6-ish minute chat about planning for the long-term. Tune in to hear why you should always focus on long-term goals and solutions.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 6 Minutes For the Next 60 Years of Your Entrepreneurial Journey Lees meer

    [00:36] When you think about starting a business, most people think about “what problem should I solve?”
    [00:54] But you should also ask “will this problem that I’m solving still be relevant in the ensuing years?”
    [01:08] You don’t want to have to create a new business every few years.
    [01:30] Eric thinks Singlegrain will still be around in 20 years, but that it will have to evolve.
    [02:10] Five years into his business, Eric believes he still has a long way to go.
    [02:36] If you come up with a short-sighted solution, then you will have to start a new business every few years. It is easier to grow a business than it is to start one.
    [03:00] Elon Musk has a long-term plan to work towards getting people on Mars.
    [04:07] Often times, the most difficult problems to solve are also the most boring, but the boring stuff stands the test of time.
    [05:00] Neil believes marketing will always be around as a industry.
    [05:45] Focus on your strengths and then see how you can expand upon that.
    [06:10] Do the boring stuff!
    [06:36] Don’t focus on the short-term solutions or businesses.
    [06:53] That’s all for today!
    [06:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

12. How to Find a CMO | Ep. #627

    19 april 2018 · 8 min

    Afspelen
    In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Find a CMO Lees meer

    [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.
    [00:55] Tap into referral networks.
    [01:05] When Eric was hired at Treehouse, he was referred in.
    [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.
    [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission.
    [03:41] Contingency firms whose focus is on hiring executives is another way to go.
    [03:48] They will cost you a lot of money, but will deliver on the mission.
    [04:34] Org structures are different now, so it changes how you can operate.
    [04:38] To recap: referral networks work, contingency firms work, having NO CMO works.
    [04:48] That’s it for today!
    [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

13. To Focus or Not to Focus, The Marketer's Dilemma | Ep. #625

    18 april 2018 · 9 min

    Afspelen
    In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: To Focus or Not to Focus, The Marketer's Dilemma Lees meer

    [00:50] People have different concepts of how marketing works.
    [01:02] Your tactics all depend on what your business is, what its status is, etc.
    [01:37] Pick a tactic that is working the best for you and focus all your energy on that.
    [01:55] Once that tactic is operating to its best abilities, add in other tactics.
    [02:24] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that.
    [03:14] Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus.
    [04:10] Steve Jobs said that he is better at saying “no” than other people.
    [04:40] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve.
    [04:55] That’s all for today!
    [05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

14. Why We Don't Watch The News | Ep. #626

    17 april 2018 · 9 min

    Afspelen
    In episode #626, Eric and Neil explain why they don’t watch the news. Tune in to hear why television news is a waste of your time.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why We Don't Watch The News Lees meer

    [00:33] The news media is just another business.
    [00:45] It’s a viewership-driven business and they thrive on ad revenue.
    [01:00] Instead, Eric follows different people on Twitter and gets his news from that.
    [01:20] TV news is just noise!
    [02:21] You can get your news by browsing news sites instead.
    [02:34] If something really important or big happens, you will most likely find out about it on Twitter or social media, anyway.
    [03:15] By not spending time posting on social media, you gain a lot of hours back.
    [03:44] To beat your competition, focus on your business and what matters as opposed to being obsessed with frivolous social media posts.
    [04:40] The Economist Espresso is one or two paragraphs and summarizes the most important stories.
    [05:00] “If you want to do well, stop wasting your time” -Neil
    [05:07] That’s all for today!
    [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
    Growth Everywhere
    Single Grain
    Twitter @neilpatel
    Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    See omnystudio.com/listener for privacy information.

15. How to Get More Out of Your Day | Ep. #624

    16 april 2018 · 11 min

    Afspelen
    In episode #624, Eric and Neil discuss how you can get more out of your day. Tune in to hear how you should be organizing your life.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Get More Out of Your Day Lees meer

    [00:40] Google “Michael Hyatt Perfect Day”, which will explain how to block out your day.
    [00:53] Eric and Neil record at a set time every week.
    [01:07] Thursdays are Eric’s content days. Fridays are for his SAS products.
    [02:05] Eric will do networking events, dinners, etc., because it is a priority for growing his business.
    [02:40] Figure out your end goal and cut everything else out.
    [03:00] Neil doesn’t do networking events, rather he does actual tasks.
    [03:15] He feels that if he hasn’t accomplished his goals, he can’t rest, so he doesn’t care about work/life balance: he works through illnesses and holidays.
    [03:29] Mark Schuster did a blog post “Learning Before Earning”, which you should read.
    [04:09] The book, The One Thing, tells you to pick your most important goal and to just focus on that.
    [05:06] Building or fostering good habits is key.
    [05:15] You have to rank things to determine which is the most urgent/important.
    [05:42] Check out Rescue Time: It will show you how you are spending your time and allow you to cut the fat.
    [06:15] Delegate!
    [07:10] That’s all for today!
    [07:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
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16. Here's A Unique Way To Keep Your Brand Top Of Mind | Ep. #623

    15 april 2018 · 9 min

    Afspelen
    In episode #623, Eric and Neil discuss how you can stay top of mind. Tune in to hear what you should be doing to remain popular.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Here's A Unique Way To Keep Your Brand Top Of Mind Lees meer

    [00:38] If you look at Drift, every time they launch a new feature, they always have a lot of fanfare and masquerade it as a product launch.
    [01:26] In 2017, Neil bought UberSuggest and relaunched it as a free tool in 2018.
    [01:45] He used Product Hunt to promote it.
    [02:15] Neil publishes to his blog 7 days a week!
    [02:32] You have to be relentless in order to stay top of mind. Tom Brady is a great example of relentlessness.
    [03:00] There is no one specific thing you can do to stay popular, but rather you have to try everything.
    [03:42] The rule of 7: someone has to see something 7 times before they convert.
    [04:10] By putting yourself out there, eventually, you will become top of mind.
    [04:51] Zoom doesn’t run a lot of ads, but they have billboards everywhere in San Francisco. They even bought a sponsorship at the arena where the Golden State Warriors play.
    [05:28] That’s all for today!
    [05:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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17. Running Out of Marketing Ideas? Do this | Ep. #622

    14 april 2018 · 10 min

    Afspelen
    In episode #622, Eric and Neil discuss what you can do when you run out of marketing ideas. Tune in to hear where you can find inspiration to get you out of a rut.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Running Out of Marketing Ideas? Do this Lees meer

    [00:45] Eric opens Feedly, which has a bunch of marketing blogs, which can give him a bunch of ideas.
    [01:17] Nuzzle takes all of his Twitter followers and shows him who they are following.
    [01:34] Basically, go out and research in order to get new ideas.
    [01:47] Instead of doing more things, improve what you are already doing.
    [01:53] Try using Buzzsumo, SEMRush, AHREFS in order to see what your competitors are doing.
    [02:14] Re-write your competitors work and improve upon it.
    [02:46] Whatrunswhere shows you what banner ads your competitors are leveraging.
    [03:15] Keep things fresh: go look at your channels and update/upgrade them.
    [03:42] Crowdsource your ideas!
    [04:50] Listen to competitors’ podcasts, which will give you great ideas. Find out their numbers, see what’s working, and leverage this information to your advantage.
    [05:32] Eric did an episode of Growth Everywhere and his interviewee’s competitor was listening and reached out to Eric.
    [06:01] The competitor picked up some useful info, just from listening to the podcast.
    [06:25] That’s all for today!
    [06:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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18. Marketers Are Full of Shit | Ep. #621

    13 april 2018 · 9 min

    Afspelen
    In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Marketers Are Full of Shit Lees meer

    [00:34] Marketers always talk a big game, but their results speak for themselves.
    [01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.
    [01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.
    [02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).
    [02:48] Always test out a working relationship before you pull the trigger.
    [03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.
    [03:43] Eric and Neil can easily provide proof of their results.
    [04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.
    [04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.
    [05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.
    [05:41] That’s all for today!
    [05:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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19. 7 Unorthodox Marketing Hacks You Ought to Leverage | Ep. #620

    12 april 2018 · 10 min

    Afspelen
    In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Unorthodox Marketing Hacks You Ought to Leverage Lees meer

    [00:35] #1: When driving people to your website, less than 5% will convert. For the 95% that don’t convert, re-market them with an opposite pitch (logical vs. emotional).
    [01:22] #2: Every month, when Drift launches a new feature, they treat it as a product launch, which helps to keep them top-of-mind. Product Hunt is a great tool for this.
    [02:22] #3: There is a program on LinkedIn that gives a special button that populates their LinkedIn info into a form, so they have less work to do. This will increase your leads and conversions, because there is less work to be done
    [02:59] #4: Build a repurposing framework. Think about all the content you can take even further (turning a blog post into a video, social media post, webinar, etc.).
    [03:36] #5: To increase your traffic, start doing things people wouldn’t normally do.
    [04:01] The best way to get people from your blog to your landing page/product page is to place banner ads within your blog.
    [04:27] #6: Offer something for free for the cost of shipping.
    [04:57] Russell Brunson built his company by doing this.
    [05:10] #7: Give people options in your ads.
    [05:22] Within the first 30 seconds of a video about learning guitar, the instructor offered a link for beginners and a link for more advanced students.
    [06:04] That’s it for today!
    [06:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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20. How to Audit Your Content in 5 Minutes | Ep. #619

    11 april 2018 · 8 min

    Afspelen
    In episode #619. Eric and Neil discuss how you can audit your content in 5 minutes. Tune in to hear how you can quickly improve your content.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Audit Your Content in 5 Minutes Lees meer

    [00:34] Eric likes to use Screaming Frog Spider, an SEO tool that allows him to crawl his website like a search engine would.
    [01:06] There’s an annual fee, but it’s a great way to audit your content.
    [01:12] Neil likes to make a list of all his Wordpress content, see which topics are duplicates, then plugs that into Google Search Console. Once he sees which ones are ranking, he will combine the similar posts and update his links.
    [02:04] This is the quickest way to audit your content and this will increase your rankings.
    [03:05] Using a tool like AHREFS allows you to do content gap analysis, while also offering a look at your competitors.
    [03:25] Content auditing doesn’t take long!
    [03:43] Click flow helps to optimize organic click-through rates to drive your traffic up.
    [04:12] That’s all for today!
    [04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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21. Why You Shouldn't Hire Harvard Graduates | Ep. #618

    10 april 2018 · 8 min

    Afspelen
    In episode #618, Eric and Neil discuss why Ivy League graduates aren’t always the best marketers. Tune in to hear why you shouldn’t hire a Harvard grad.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why You Shouldn't Hire Harvard Graduates Lees meer

    [00:35] People who come from Ivy League schools are smart and they are not saying not to hire them.
    [01:20] What you need to do, is hire people based on how creative they are and their past work.
    [01:38] If a candidate can turn a dud into a stud, they can probably do great work for you.
    [01:55] People who go to good schools are good at following instructions. When it comes to getting creative and thinking outside the box, they may not be able to do that.
    [02:40] When Eric was 22, there was a Harvard grad who was in the same position as Eric. The Harvard grad appeared to have no chutzpah and would come in and only do what he was told. This motivated Eric to work hard and be creative.
    [03:25] Affiliate marketers are the most creative, because they don’t operate based on rules.
    [04:15] People that operate outside boundaries and make difficult numbers work, are often successful affiliate marketers.
    [04:36] That’s all for today!
    [04:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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22. Our Favorite Marketing WordPress Plugins of 2018| Ep. #617

    9 april 2018 · 8 min

    Afspelen
    In episode #617, Eric and Neil count out their favorite WordPress plugins. Tune in to hear what plugins you should be using to optimize your posts.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Our Favorite Marketing WordPress Plugins of 2018 Lees meer

    [00:35] YouTube Subscribe Bar allows you to embed videos and include a subscribe button. However, the subscribe button will subscribe viewers to your channel instead of the channel from which the video was posted.
    [01:13] Yoast SEO Plugin has an XML sitemap generator. They create XML sitemaps the correct way, whereas other plugins do not.
    [01:37] Tools like Pretty Links help to shorten links and make them more visually appealing.
    [02:05] Exit Pop Ups works well with Hello Bar and Neil likes it because you can make your background an animated GIF. Animated GIFs tend to up your subscribers.
    [02:27] Wordable allows you to write a post in Google Sheets and then push it directly to Wordpress.
    [03:18] Gravity Forms is a great way to do integrations and collect payments. You can hook it in with Woocommerce or Zapier.
    [03:52] WP Embed Code Generator, which is great for creating embed codes for your infographics, so other people can use them.
    [04:09] A Blogging Checklist is an oldie, but a goodie. The checklist is an easy form for everyone to follow. It’s a dummy-proof solution.
    [04:46] That’s all for today!
    [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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23. 7 Social Media Hacks That'll Make You Stand Out From The Noise | Ep. #616

    8 april 2018 · 9 min

    Afspelen
    In episode #616, Eric and Neil discuss the 7 hacks you can use to stand out from the crowd. Tune in to hear what you should be doing to make an impression.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Social Media Hacks That'll Make You Stand Out From The Noise Lees meer

    [00:42] #1: Neil took the most popular influencers and had them take photos of themselves holding signs that said, “Who is Neil Patel?”. Over the years, he has closed deals because people remembered this campaign.
    [01:26] #2: Allbird has custom illustrations and videos on Instagram. That kind of thing will help you stand out.
    [02:06] #3: See what’s working for your competitors and is getting them the most shares. Then, create similar content or posts.
    [02:38] #4: Social Blade shows stats for YouTube. You can see channel’s growth rates and what helped them achieve that growth. This will help you figure out what tactics to copy.
    [03:23] #5: Increase engagement by boosting posts to people on your fan page.
    [04:11] #6: Build pods with like-minded people and power-like each other’s posts.
    [04:38] #7: Figure out what each social network is missing. Facebook is trying to work on video, LinkedIn has a lot of gaps, etc. If you give the social network what they are lacking, they will promote it.
    [05:34] That’s all for today!
    [05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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24. Which Marketing Channels Have The Best ROI | Ep. #615

    7 april 2018 · 8 min

    Afspelen
    In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Which Marketing Channels Have The Best ROI Lees meer

    [00:35] Content marketing is one of the best options for good ROI.
    [00:40] On the other hand, Neil thinks using paid ads are the best.
    [01:06] You have to think of scalability and return on investment.
    [01:30] With content marketing, you could spend $1 Million and generate $10 Million, whereas with paid ads, you could spend $50 Million and generate $100.
    [01:40] If you combine those two channels, you could have a “monster” business.
    [02:00] One channel could work better than the other depending on the business.
    [02:25] A woman Neil met at a conference gets all her business through Facebook ads.
    [02:50] Another company grew solely off of social media paid ads, which proves this is a popular and successful method.
    [03:15] If you layer paid ads with content marketing, you will have twice as much business.
    [03:42] If you want to know which will produce the highest ROI for you, run some tests.
    [04:02] If you are not sure which channels to use, check out what is working for your competitors using SEMRush or BuzzSumo.
    [04:20] Think about where your audience is “hanging out” and tailor your approach.
    [04:42] If you need to need to go back to Marketing 101, read The 22 Immutable Laws of Marketing.

    [04:46] That’s all for today!
    [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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25. The Only 10 Marketing Tools You Need | Ep. #614

    6 april 2018 · 9 min

    Afspelen
    In episode #614, Eric and Neil count out the 10 marketing tools you absolutely need. Tune in to hear which tools you should be using to help increase your revenue.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Only 10 Marketing Tools You Need Lees meer

    [00:45] Marketers use too many tools and it was proven in a study.
    [01:01] #1: AHREFS is the tool that is great for competitive analysis or even analyzing your own performance.
    [01:30] #2: Google Analytics helps you track what is effective and compare yourself to your competition.
    [02:14] #3: Zoom is all-in-one webinar software. You can live chat with your team or have your webinar viewed by up to 10,000 people at a time.
    [02:52] #4: BuzzSumo is a way to track social media shares.
    [03:08] #5: Convert Kit or Drip as email service providers. Use something that is intuitive like these products.
    [03:39] #6: Crazy Egg is a heat-mapping tool that Neil helped to create. It does heat-map recording, scroll maps, AB tests, etc.
    [04:03] #7: Clickflow or Google Search Console (Neil is one of the co-founders of Clickflow). These products allow you to see which ones of your articles are popping and which are not. You can then optimize your titles and content using these tools.
    [04:20] #8: Subscribers is a great way to get people back to your website (you can use any chat bot as well).
    [04:55] #9: Sprout Social or Buffer are social media management tools. You can manage multiple accounts from one place.
    [05:19] #10: HubSpot helps to track sales-qualified leads and offers a lot of free tools.
    [05:37] That’s it for today!
    [05:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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26. Why We Work So Hard | Ep. #613

    5 april 2018 · 10 min

    Afspelen
    In episode #613, Eric and Neil explain why they work so hard. Tune in to hear why they spend so much time working and whether it is worth it.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why We Work So Hard Lees meer

    [00:43] Neil says he works so hard because he loves what he does and he also has nothing better to do.
    [00:50] He loves it so much it doesn’t feel like work for him.
    [01:01] Eric loves playing games and finds that marketing is a fun game for him (in terms of strategizing).
    [01:58] He is addicting to winning.
    [02:30] One of Neil’s partners said marketing is like a drug.
    [03:03] Eric sees systems of processes and finds them to be like puzzle pieces.
    [03:35] Business is a game that never ends.
    [04:01] Though Neil clearly grew up an Upper-Middle Class kid, he still had aspirations of being “rich” and privileged.
    [04:12] Eventually, he realized money doesn’t equate to happiness, but the challenges of the job were satisfying.
    [04:38] Figure out what your motivation is and once you find that, keep pushing forward. If you don’t love what you do, don’t do it!
    [05:32] Eric believes that when you work all the time, you get to meet a wide array of interesting people, which is beneficial and it evens out all the hours worked.
    [06:04] That’s it for today!
    [06:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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27. The Craziest Marketing Tactic Ever | Ep. #612

    4 april 2018 · 10 min

    Afspelen
    In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Craziest Marketing Tactic Ever Lees meer

    [00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
    [01:02] He bet everything on video marketing in order to hit numbers.
    [01:19] He was even surprised that it worked. The company now does $25 Million/year in business.
    [01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.
    [02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
    [02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
    [03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
    [03:50] Marketing works whether people love or hate the campaign.
    [04:32] Buying websites is another great way to improve your ranking.
    [04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
    [05:45] The site would then redirect to their main landing page.
    [05:52] That’s it for today!
    [06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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28. How to Do SEO Without Writing Content | Ep. #611

    3 april 2018 · 8 min

    Afspelen
    In episode #611, Eric and Neil discuss how you can improve your SEO without writing more content. Tune in to hear what steps you can take to increase site traffic without having to write new content.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Do SEO Without Writing Content Lees meer

    [00:35] Use Google Search Console to see which pages have a high impression count, but low click-through rate.
    [01:01] In order to increase traffic to your site, improve your title or meta-description.
    [01:26] Neil’s most popular pages are the ones with a tool, his blog, and his homepage.
    [01:44] Whatever business you’re in, create a tool for it. You don’t have to do this from scratch! You can buy a script for what you need.
    [02:18] Buy other websites via BizBuySell, Flippa, or FE International.
    [02:49] Brian Dean runs Backlinko, has thirty-something blog posts and gets near 200,000 visitors per month.
    [03:05] He gets good traffic by improving his existing content.
    [03:33] You can generate traffic and raise your ranking by improving your website’s design.
    [03:37] Neil was the co-founder of Kiss Metrics and they added a lot of infographics to their site, which increased traffic.
    [04:01] That’s all for today!
    [04:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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29. How to Double Your Leads With These 7 Hacks | Ep. #610

    2 april 2018 · 9 min

    Afspelen
    In episode #610, Eric and Neil discuss 7 useful hacks that will double your leads. Tune in to hear what you could be doing to increase your business.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Double Your Leads With These 7 Hacks Lees meer

    [00:33] Hack 1: Use the most relevant lead magnet.
    [00:38] A lead magnet is an ebook, a checklist, etc.
    [01:07] Hack 2: Remarket visitors to your site.
    [01:15] Show them a landing page with the opposite pitch of your main landing page.
    [01:33] Remarketing is effective, because people come to your site via different pages.
    [01:55] Hack 3: Use a pop-up tool to collect leads.
    [02:02] Great pop-up tools: Hello Bar and Opt-in Monster.
    [02:21] Hack 4: If you are doing B2B, use LinkedIn’s pre-populating forms.
    [02:48] Your conversion rate will go up, because it fills out the form for the potential customer, saving them time and effort.
    [02:52] Hack 5: Use chat bots.
    [03:02] You can use Facebook’s free tool, Intercom, Drift, or Many Chat.
    [03:33] Hack 6: Get people to subscribe or opt-in via push notifications.
    [04:05] Try using Subscribers.
    [04:40] Hack 7: Build tools and give them away for free.
    [05:12] UberSuggest is a great example of this.
    [05:20] That’s all for today!
    [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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30. Do You Really Need More Backlinks to Outrank Your Competition? | Ep. #609

    1 april 2018 · 8 min

    Afspelen
    In episode #609, Eric and Neil discuss whether you really need more backlinks to outrank your competition. Tune in to hear what you can do to improve your ranking.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Do You Really Need More Backlinks to Outrank Your Competition? Lees meer

    [00:34] Eric doesn’t think you need more backlinks.
    [00:54] Sometimes, a wikipedia post will rank higher than others because they have domain authority.
    [01:15] However, Eric and Neil don’t even check their domain authority anymore.
    [01:21] When you’re starting off, this is something you need to check, but once you are more established, it doesn’t matter.
    [01:41] Neither Eric or Neil even knows how many backlinks they have.
    [02:15] To win business, Eric’s company will show companies how many backlinks they have as compared to their competitors.
    [02:30] Once you’ve been working with a customer for a year or two, you produce good content, build natural links, create videos, create podcasts, and you no longer check on backlinks.
    [03:00] The simplest way to outrank your competitors: go to Google Search Console, check your URL’s with a lot of impressions, but low clicks, then re-write it by fleshing it out and adding in pertinent keywords. You will find that your ranking for those keywords will increase and you will outrank your competitors without having to build more links.
    [03:30] Sometimes, checking backlinks is based merely on ego, as nothing annoys people more than their competitors having more backlinks and higher domain authority.
    [03:55] Clickflow is a great tool that shows you when your impression count is too low. This means you should improve the title or meta-description.
    [04:16] Sometimes, adding popular keywords to your title will help boost your ranking.
    [04:42] That’s it for today!
    [04:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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31. Email Marketing Is Dying (and Here's What You Should Do Next) | Ep. #608

    31 maart 2018 · 9 min

    Afspelen
    In episode #608, Eric and Neil discuss what you should do in light of the fact that email marketing is dying. Tune in to hear what avenues you should pursue to mitigate the loss of traffic through email marketing.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Email Marketing Is Dying (and Here's What You Should Do Next) Lees meer

    [00:34] Everyone thinks no one uses email anymore, which is a false assumption, especially if you work in the corporate world.
    [00:55] Although email marketing is dying, that is only for the younger demographics.
    [01:15] Email isn’t as effective as it used to be, but as long as you leverage all the other channels, you can still do well.
    [01:40] Combine emails, push notifications, and chat bots; you will get back some of the traffic you lost through email marketing.
    [02:00] Neil spoke to someone who works in Dubai and he still makes all his money through email marketing to an older audience.
    [02:21] Eric loves to use Subscribers.com, Many Chat, and text messaging to market to a younger audience.
    [02:58] Sly Broadcast is a great tool that Eric loves.
    [03:18] This tool will allow you to drop a voicemail into someone’s inbox without having the phone ring.
    [03:40] Cut the fat on the tools, though. Too many tools spreads your focus too thin.
    [04:25] Neil’s team uses fewer than 10 tools internally.
    [04:32] They use Skype, Google Analytics, Google Search Console, AHREFS, SEMRush, Subscribers, Hello Bar, Hubspot, and possibly one or two more at the most.
    [05:00] Don’t go beyond ten tools, because it is overwhelming.
    [05:15] If you want to do well and remain actionable, using too many tools will prevent that.
    [05:30] That’s it for today!
    [05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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32. We Bought $100,000 Worth of Backlinks (and Here's What Happened Next) | Ep. #607

    30 maart 2018 · 8 min

    Afspelen
    In episode #607, Eric and Neil discuss what happened when they purchased backlinks. Tune in to hear whether this is still a valid marketing method.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: We Bought $100,000 Worth of Backlinks (and Here's What Happened Next) Lees meer

    [00:40] Eric and Neil no longer buy links, but did so during the earlier parts of their careers.
    [00:55] They purchased random sites with no relevance to their industries.
    [01:30] Link buying is bigger than it used to be and Google isn’t banning any of the purchased sites.
    [01:55] Sites will spend $100,000 on backlinks, but they are not getting the traffic that they used to.
    [02:02] Google is now using a lot of factors such as brand queries, user metrics, on-page SEO, Hummingbird, and Rank Brain.
    [02:45] Paid advertising is the biggest trend right now and it’s working.
    [03:00] Buying links is the old SEO, instead you should think about ways to repurpose and create great content.
    [03:26] Neil uses blogging, video, and podcasting as marketing methods.
    [03:31] This all can lead to bigger and better opportunities.
    [04:12] That’s it for today!
    [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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33. How to Outrank Your Competitors by Copying | Ep. #606

    29 maart 2018 · 10 min

    Afspelen
    In episode #606, Eric and Neil discuss how you can outrank your competitors simply by copying them. Tune in to hear how and what you should be copying.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Outrank Your Competitors by Copying Lees meer

    [00:53] Single Grain went from 4000 visitors/month to 100,000 visitors/month by copying great ideas from his competitors.
    [01:20] Take the best techniques, posts, podcasts and spin it to make it more useful.
    [01:36] Dr. Axe is a website that crushed the competition.
    [01:58] Dr. Axe checked which of their competitors’ URLS were getting the most traffic, had the fewest backlinks, and then wrote better versions of those pages.
    [02:57] This got them to 20 Million visitors per month.
    [03:34] AHREFS is one of Eric and Neil’s favorite tools. It can do a content gap analysis, which will help you see where others are failing. Fill in that gap!
    [04:25] Neil wrote The Beginners’ Guide to Online Marketing. It cost him around $20,000 or $30,000.
    [04:51] It was a combination of the strongest pieces out there; he made it more detailed, easier to digest, and combined text with infographics to make it more appealing.
    [05:05] A lot of people are doing 10x or 100x content.
    [05:20] Think how you can apply Neil’s techniques to your product or service in your industry.
    [05:52] If you continually create new content on the same topic, Google won’t know which page to rank higher, so they won’t rank them well at all.
    [06:07] Make sure your pages are more detailed and don’t repeat content.
    [06:11] That’s all for today!
    [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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34. Quantity vs Quality: What's Better For Link Building? | Ep. #605

    28 maart 2018 · 8 min

    Afspelen
    In episode #605, Eric and Neil discuss whether you should focus on quantity or quality when it comes to link building. Tune in to hear what you might be doing wrong.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Quantity vs Quality: What's Better For Link Building? Lees meer

    [00:43] Neil finds that neither proves more useful than the other. Slow and steady wins the race.
    [01:02] This means whether you post ten links per month or three with high quality content, consistency is the only thing that matters.
    [01:52] You never consider link-building when you’re starting your business, but it matters.
    [02:20] When starting out, focus on letting people know who you are and what your brand is.
    [02:45] Eric builds the majority of his links on Singlegrain.
    [02:56] He and his company focus on quantity and find that quality isn’t always a factor.
    [03:15] Now, Singlegrain pulls in 100,000 visitors per month.
    [03:25] Don’t post junk, but quality rarely matters.
    [03:45] Don’t always link back to your homepage, rather provide relevant information.
    [04:25] Though it’s not the sexiest answer, time is always your friend and visitors will grow in time if you remain consistent.
    [04:28] That’s all for today!
    [04:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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35. How to Convert Your Visitors Into Repeat Visitors | Ep. #604

    27 maart 2018 · 10 min

    Afspelen
    In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Convert Your Visitors Into Repeat Visitors Lees meer

    [00:45] 25-30% of Single Grain’s visitors are repeat visitors.
    [00:48] Most people will have this percentage of repeat visitors.
    [01:12] Collect email addresses and re-market to them.
    [01:30] People on your email list will be the highest converting channel.
    [01:36] Emails account for 30% of Overstock’s sales.
    [01:55] Made a lead magnet.
    [02:10] Use Beacon.by to make checklists and ebooks. Other helpful tools are: Canva and Hello Bar.
    [02:40] Use multiple channels; try push notifications.
    [02:45] To facilitate this, try Subscribers, Push Crew, or One Signal.
    [03:00] Chat bots are still effective (not as much as last year). You can get 40% of those people to your website.
    [03:24] You can use RSS to blog.
    [03:50] It’s a quick and easy way to blast everything.
    [04:10] Neil write his emails manually, which may make his blasts more successful.
    [04:30] Tailor your titles and content to each outlet (email, social, etc.).
    [05:00] Use email, push, chat bots, and any new marketing channel to get people to your site.
    [05:14] The goal is to engage with people as many times as possible.
    [05:55] Check out Neil’s guides on Quicksprout.
    [06:12] If you Google online marketing, Neil is always one of the top results.
    [06:38] Don’t forget about retargeting!
    [06:50] That’s all for today!
    [06:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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36. How to Growth Hack Your Company by Copying Hubspot | Ep. #603

    26 maart 2018 · 11 min

    Afspelen
    In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot Lees meer

    [00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere.

    [00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool.
    [01:04] When it comes to software, you want to give away something everyone wants.
    [01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.
    [01:43] You can even apply this to physical products.
    [02:10] “Marketing is a race to the bottom.” -Neil
    [02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software.
    [02:50] Russell Brunson offered a free book for which you only had to pay shipping.
    [03:15] Outgrow is a great free tool you can use and customize to suit your needs.
    [03:35] Lead Quizzes and the book Ask help you figure out what kind of questions you should be asking your customers.
    [04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz.
    [05:05] Hubspot personalizes the site to each visitor and welcomes you back by name.
    [05:24] Personalizing the experience will help conversion rates.
    [05:35] Amazon is also good at personalizing their experience.
    [06:05] You can easily use Upwork or CodePen or Top Down to hire workers/developers.
    [06:35] Product tools are the best way to market.
    [07:15] That’s all for today!
    [07:18] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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37. 7 Simple Copy Hacks That'll Allow You to Sell Anything | Ep. #602

    25 maart 2018 · 11 min

    Afspelen
    In episode #602, Eric and Neil count out 7 hacks that will help you increase your revenue. Tune in to hear these great hacks!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Simple Copy Hacks That'll Allow You to Sell Anything Lees meer

    [00:35] #1: Take a look at what everyone in your space is doing.
    [01:03] Focus your copy on a niche instead of directly competing with others content.
    [01:33] By tailoring to a specific audience, your conversions will go up.
    [01:54] #2: Check out Backlinko.
    [02:01] All the posts are easy to read. Model yoru content after this.
    [02:40] #3: Integrate testimonials and case studies that prove your point.
    [03:10] Make sure you include more than one testimonial.
    [03:20] Make it more of a story.
    [03:33] #4: Emaildrips will help you draw inspiration on what to do next.
    [03:59] #5: Do the opposite pitch of what is on your landing page.
    [04:30] Most of your visitors won’t convert, but re-market to your core audience. Send them to a different landing page and try a more emotional pitch.
    [05:10] #6: Generate a sense of urgency (Swiped is a great resource for this).
    [06:15] #7: Make sure you have a relevant call to action.
    [06:45] Relate your calls to action to everything you see on your homepage.
    [07:04] That’s all for today!
    [07:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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38. The One Essential Thing That Most Marketers Miss | Ep. #601

    24 maart 2018 · 9 min

    Afspelen
    In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss Lees meer

    [00:50] You can’t build something great without a great team.
    [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this.
    [01:41] Algorithms always change and it makes it hard to stay popular or “on top”.
    [02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important.
    [02:41] Focus on providing an amazing customer experience.
    [02:48] Use Zappos as an example of great customer service,
    [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company.
    [04:49] Who? Is a great book that will teach you about the psychology of team building.
    [05:04] Primal Branding is another good resource.
    [05:18] Instead of spending time and money on logo and image, spend the time with your customers.
    [05:45] That’s it for today!
    [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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39. How to Generate Traffic From Instagram When You Have No Followers | Ep. #600

    23 maart 2018 · 9 min

    Afspelen
    In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers Lees meer

    [00:40] Make sure you’re using the right tags.
    [00:43] There are tools like RiteTags to help you with this.
    [01:04] Promote your Instagram on your other social accounts.
    [01:10] Get the most engaged people to follow you.
    [01:18] The more engaged your followers, the more viral your post will end up being.
    [01:28] Eric finds the most engaged users in his industry and engages them on social media.
    [01:52] Start doing stories and when people watch, get them to go to your website.
    [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
    [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
    [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
    [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
    [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
    [04:25] You also need to have the right content that caters to your target audience.
    [04:32] Also, consider buying another Instagram account.
    [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
    [05:20] That’s it for today!
    [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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40. How To Run A Virtual Marketing Team | Ep. #599

    22 maart 2018 · 12 min

    Afspelen
    In episode #599, Eric and Neil discuss how you can run a virtual marketing team. Tune in for tips on how to manage remote workers.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How To Run A Virtual Marketing Team Lees meer

    [00:33] Neil was listening to Masters of Scale and the CEO of Zoom was talking about how 50% of their talent are remote workers.
    [01:05] Eric hires people from all over and they work remotely.
    [01:17] He does it not because remote workers are cheaper (they aren’t), but because they are talented.
    [01:45] Eric and Neil have been tapping into the virtual market for 10-15 years.
    [02:07] When running a virtual team, people have to specialize.
    [02:31] Neil finds that communication is better when everyone is on site.
    [03:10] 1:1 meetings are key for direct reports.
    [04:17] When you want people to perform their best, give them KPIs and other marks to hit; goal-setting is key.
    [05:40] Eric’s team uses Bonusly, which allows you to award points to people, which then translate to online dollars. It becomes a recognition tool that encourages a bit of competition.
    [06:15] On the agency side, they use HubStaff, which tracks the time of your employees.
    [06:36] It’s important to have a record of the time your virtual employees are working.
    [06:54] This doesn’t mean you should be a micromanaging snoop!
    [07:25] If you have to do this, they are probably not the right employee.
    [07:40] Virtual employees need to have a lot of discipline.
    [07:55] Eric and Neil operate their businesses using the Traction model.
    [08:24] Eric read The Coaching Habit and thinks it contained useful information for running a business.
    [08:52] That’s all for today!
    [08:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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41. 7 Crazy Marketing Experiments That Will Change Your Business | Ep. #598

    21 maart 2018 · 11 min

    Afspelen
    In episode #598, Eric and Neil discuss the 7 crazy ways you can improve your business. Tune in to hear how you can attract more customers and increase revenue!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Crazy Marketing Experiments That Will Change Your Business Lees meer

    [00:40] #1: Run brand-related experiments.
    [01:04] Google relies on many factors when it comes to ranking and if people are searching for you, your rank will probably be higher.
    [01:47] #2: Build a repurposing framework.
    [02:35] Over 10% of podcast listeners make over 6 figures!
    [02:53] #3: Create your own podcast or advertise on some.
    [03:20] #4: Build a remarketing funnel that uses videos to tell your story.
    [04:19] Video has ten times more brand awareness than text or other forms of marketing.
    [04:30] #5: Showcase your daily life.
    [04:45] By documenting your work life, you will find that you will have an engaged community.
    [05:18] #6: What’s old is new again.
    [05:29] While people are spending on digital, this doesn’t negate the efficacy of older methods.
    [06:09] #7: If you are selling a high-ticket item and selling to wealthy clientele, consider sending a courier to their home or office with $1000 in cash and a note explaining that you want 30 minutes of their time.
    [06:50] A lot of people will take the call.
    [07:02] That’s it for today!
    [07:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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42. How to Market an ICO | Ep. #597

    20 maart 2018 · 11 min

    Afspelen
    In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Market an ICO Lees meer

    [00:33] An ICO is an “Initial Coin Offering”.
    [00:36] A lot of people are releasing cryptocurrencies.
    [01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.
    [01:55] Some of the ICO’s have bad websites.
    [02:21] They’re using bad animations and insider lingo that doesn’t help to further their business.
    [02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.
    [03:10] Keep it simple!
    [03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group).
    [03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram.

    [04:00] The first email drove people to the Telegram group.
    [04:15] They also airdropped tokens for free because of referral programs, etc.
    [04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer.
    [05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.).
    [06:00] You can use Inbound Junctions to create press for your ICO.
    [06:07] Leverage email lists.
    [06:10] Promote partnerships with other ICO’s.
    [06:15] Create a Reddit channel.
    [06:31] Engagement is so important.
    [06:50] Have people manage communities and chat rooms.
    [07:12] Facebook has banned any sales ads referencing cryptocurrency.
    [07:53] That’s all for today!
    [07:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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43. How to Convert Leads into Customers | Ep. #596

    19 maart 2018 · 9 min

    Afspelen
    In episode #596, Eric and Neil explain how you can convert leads into customers. Tune in to hear what steps you can take to increase your sales revenue.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Convert Leads into Customers Lees meer

    [00:34] Eric and Neil both get leads from their website, but only convert about 5% into customers.
    [00:52] Converting comes down to nurturing, because you have to coax people into being ready to buy.
    [01:05] If 5% of your leads are qualified, you could follow up in various ways, but it could take a long time.
    [01:48] Eric’s company sends an introductory email.
    [02:02] He has also created a great channel via the Growth Everywhere podcast.
    [02:29] Nurture people with content over and over.
    [02:39] Most of your site visitors and leads will buy right away, but many will be hard to convert over time.
    [03:03] Real-person engagement helps convert people who aren’t sure.
    [03:14] This means attending conferences, hosting live events, Facebook Live Q&A’s, etc.
    [03:40] When you do polls using Zoom, you can ask people questions that will help you find new ways to approach your customers.
    [04:05] See which of the people you are trying to convert are in your area and make sure they attend a live event.
    [04:54] You should also be engaging your customers on social media, which is a great way to convert.
    [05:16] When people have questions or problems, don’t pitch your product, just be there to answer questions and prove yourself useful.
    [05:46] That’s it for today!
    [05:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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44. How to Engage with Your Social Media Fans When They Keep Ignoring You | Ep. #595

    18 maart 2018 · 10 min

    Afspelen
    In episode #595, Eric and Neil discuss the best ways to engage people on social media. Tune in to hear what you could be doing differently.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Engage with Your Social Media Fans When They Keep Ignoring You Lees meer

    [00:36] Facebook recently tweaked their algorithm, which means you will probably have to pay more for paid ads.
    [00:56] Even if you do it wrong, you will get more engagement.
    [01:15] Neil used to only do text-based articles, but he found that videos gives him more reach and engagement.
    [01:41] Create more than one type of engagement.
    [02:27] Offer a giveaway that encourages referrals in order to participate.
    [03:01] Video is the content that currently drives the most engagement.
    [03:20] Eric and Neil were called out on their Facebook page for not engaging their followers and just leaving the page to operate on its own.
    [03:36] Ultimately, the person who called them out was right.
    [03:52] If you see people asking industry-related questions on social media, even if they are not asking you specifically, respond to them! This is a great way to get more customers and fans.
    [04:30] At the end of the day, Eric and Neil messed up and broke their process.
    [04:58] One way to engage your audience is to help people out when they are contacting you to ask questions.
    [05:03] Join industry-related groups on Facebook and get in the mix.
    [05:16] Messenger bots are a great way to engage people, as well. Try Mobile Monkey.
    [05:36] Do your best to integrate live feed options provided by Facebook, YouTube, Instagram, etc.
    [06:15] Make personalized messages for each site visitor, which will help to engage them (via chatbots).
    [06:46] That’s it for today!
    [06:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
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45. 7 Unique Marketing Systems that Work | Ep. #594

    17 maart 2018 · 11 min

    Afspelen
    In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Unique Marketing Systems that Work Lees meer

    [00:36] #1: Neil likes doing three meetings each week (Monday, Wednesday, Friday).
    [00:49] Every Monday, they split up into teams of three and brainstorm ways to further the business. On Wednesday, they implement those ideas, and on Friday they discuss the results.
    [01:18] #2: At Eric’s company, they have an “innovation meeting” twice a month.
    [01:25] They do it over lunch in a conference room and they discuss movements in the industry. Everyone must participate and share.
    [02:10] #3: Create a team and a system to make your content more popular.
    [02:19] In Neil’s company, they have a team that specializes in improving previous content.
    [02:54] #4: Refer to Traction: The Entrepreneur’s Operating System.
    [03:14] Eric’s team has this type of meeting every Monday. These meetings involve scoreboards, to-do lists, and quarterly rocks.
    [03:45] This allows his team to systematically move forward.
    [03:53] #5: A re-test system. Things that worked a year ago are not going to work today.
    [04:09] Google, Facebook, or LinkedIn authorization used to drastically increase conversions, but now, because of privacy issues, in some cases it is decreasing conversions.
    [04:36] When running AB tests or marketing experiences, list them out and note the results for each one.
    [04:43] Take all the winners and re-test them a year from then.
    [05:08] #6: Personalized and scale your marketing.
    [05:24] Clearbit has a nice API, which Eric’s company uses to enrich emails and chats.
    [05:46] On Growth Everywhere, Eric spoke with the CEO of Drift. The CEO spoke about how they like to tailor their website to each customer.
    [06:29] #7: The Zebra System: if it looks like a Zebra, walks like a Zebra, eats like a Zebra: it’s a Zebra.
    [06:37] Whoever your ideal custo…

46. Is it Worth it Spending Money on a Nice Office? | Ep. #593

    16 maart 2018 · 10 min

    Afspelen
    In episode #593, Eric and Neil debate whether you need to spend money on a nice office. Tune in to hear the reasons you may need a great office space.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Is it Worth it Spending Money on a Nice Office? Lees meer

    [00:51] In a collaborative environment, it’s good to have everyone in the same space.
    [01:14] Eric pays about $11,000 for three sections in co-working spaces.
    [01:35] Now, they’re moving into their own dedicated space.
    [01:49] Offices are good for recruiting, it’s a great space to bring clients into, and it’s nice to have a home base.
    [02:13] If you are looking to build a culture, you need to have your own dedicated space.
    [02:27] A crappy space creates a crappy feeling.
    [02:45]However, Neil thinks it’s a waste of money to have a nice office, even though offices do serve an important purpose.
    [03:10] He would rather save money on the office and spend it on food or other community-related activities and things that build culture.
    [04:07] Nice offices are good for creative businesses and it helps create a positive perception.
    [04:40] Marketing warrants a nice office, in Eric’s opinion.
    [05:01] Neil prefers to sublet for a year at a time.
    [05:54] He thinks it’s too risky to sign up for years at a time.
    [06:20] Consider whether your industry warrants having a nice office.
    [06:29] That’s all for today!
    [06:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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47. You Made a Bunch of Money. Now What? | Ep. #592

    15 maart 2018 · 10 min

    Afspelen
    In episode #592, Eric and Neil discuss what you should do with your profits. Tune in to hear in what you should be investing.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: You Made a Bunch of Money. Now What? Lees meer

    [00:45] If you make six figures, pay your expenses and live a minimalist lifestyle.
    [01:05] Put all your money back into your business.
    [01:28] Ray Dalio’s book has been helpful for determining what to do with your money.
    [01:54] Ray is a hedge fund manager; his book discusses the benefits and diversifying.
    [02:18] Warren Buffett typically makes ten to twenty investments at a time.
    [02:37] Invest back in yourself!
    [02:50] Invest back into your business!
    [03:22] Neil would take his profits and invest in more businesses.
    [03:40] He lost a lot of money this way. Focus on your core business.
    [03:44] Neil spoke with Brian Lee, head of Shoe Dazzle and Legal Zoom. He told Neil to have laser-sharp focus on his core business.
    [04:14] Only consider expanding when your core business has leveled off.
    [05:23] Eric watched a video about how to get richer.
    [05:45] He learned that taxes are 30-50%.
    [06:06] Eric recommends starting an LLC to run your expenses through.
    [06:21] That’s all for today!
    [06:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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48. The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591

    14 maart 2018 · 9 min

    Afspelen
    In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer Lees meer

    [00:54] When you first sign up with Intercom, they have a great on-boarding email.
    [01:35] On-boarding is the biggest lever you can pull to generate more revenue.
    [01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?)
    [02:22] Upsell or downsell when people are checking out.
    [03:12] The upsell could be a software that does the work for you.
    [03:32] Your solution should be both speed and automation.
    [03:49] Dotcom Secrets is a great book about upselling and on-boarding.
    [04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature.
    [04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged.
    [05:03] Customers who are successfully on-boarded are more likely to buy products and services.
    [05:40] That’s it for today!
    [05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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49. The Secret to Delivering a Remarkable Customer Experience | Ep. #590

    13 maart 2018 · 9 min

    Afspelen
    In episode #590, Eric and Neil talk about delivering a remarkable customer service experience. Tune in to find out what it takes to create amazing experiences for your customers.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Secret to Delivering a Remarkable Customer Experience Lees meer

    [00:35] If you really want to create amazing experiences that your customers love, you have to care about them.
    [01:00] Zappos goes above and beyond to delight their customers (fast shipping and easy returns).
    [01:45] Amazon bought Zappos some time ago and they are also a customer-focused company.
    [02:20] When Eric was in Japan, he stayed at the Prince Gallery and he found the customer service aspects remarkable.
    [02:36] He felt special and even minor details were attended to.
    [03:00] Think about creating remarkable experiences.
    [03:05] The Ritz Carlton does training in terms of customer experience and service; you can send your team there (for an expense), but they will learn a great deal.
    [03:30] Neil stayed in the Mandarin Oriental Las Vegas and he saw notes that were left for employees and the customer service mantras they lived by.
    [04:25] They went above and beyond at no extra cost to Neil (except for tips).
    [04:55] The problem with affiliate marketing, is that you are really doing it for yourself.
    [05:27] That’s all for today!
    [05:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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50. Why You Should Hire Developers as Marketers | Ep. #589

    12 maart 2018 · 9 min

    Afspelen
    In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why You Should Hire Developers as Marketers Lees meer

    [00:35] Neil think developers are really good at understanding data and making changes.
    [00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.
    [01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.
    [01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done.
    [01:36] The CTO didn’t know marketing, but learned as he went.
    [01:52] Engineers/Developers are self-motivated.
    [02:27] What Neil loves, is that they believe in the “quick and dirty” approach.
    [02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.
    [03:22] When you run a test and things go wrong, you will absolutely lose money.
    [03:52] Make sure that you have an individual contributor and also managers.
    [04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing.
    [04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth.
    [05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more.
    [05:25] That’s all for today!
    [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
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    See…