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1. How to Out-Market a Multi-Billion Dollar Company | Ep. #688

   19 juni 2018 · 10 min

   Afspelen
   In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company Lees meer

   [00:52] Allbirds shoes have raised over $27 Million in funding.
   [01:18] Nike and Adidas are shaking in their boots over this company.
   [01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
   [01:56] The reason Allbirds is succeeding, is because they built up a great fan community.
   [02:20] Your first 1000 fans are the most important.
   [02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
   [02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
   [03:50] Allbirds started by running a bunch of Facebook ads.
   [04:00] Eric would crank away at podcasts, while Neil would target influencers.
   [04:30] Neil would also guest post and focus on content marketing.
   [04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.
   [05:23] Eric is an investor in Unity Influence, which connects people with influencers.
   [06:00] That’s all for today!
   [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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2. The Best Hack to Building Thousands of Backlinks Fast | Ep. #687

   18 juni 2018 · 8 min

   Afspelen
   In episode #687, Eric and Neil discuss the best hack for building thousands of backlinks. Tune in to find out the simplest way to get more site traffic.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: The Best Hack to Building Thousands of Backlinks Fast Lees meer

   [00:45] Go to AHREFS and see which of your competitors is getting the most traffic.
   [01:15] Take your competitors top blog posts and turn them into infographics. Use 99Designs or Dribble.
   [01:38] Contact all the people who like the top blog posts and direct them to your infographic.
   [02:30] There was a HubSpot employee whose data Neil cited and used. When Neil’s infographics based on his work got more traffic, the HubSpot employee was understandably pissed.
   [02:53] News Jacking covers this topic of poaching/re-imagining others’ work.
   [03:12] Neil bought out another site that now redirects to NeilPatel.com.
   [03:55] Look up the skyscraper technique on Backlinko. This will help you re-imagine blog posts.
   [04:22] That’s all for today!
   [04:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
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3. Haters Gonna Hate- How to Deal With Negativity on Social Media | Ep. #686

   17 juni 2018 · 10 min

   Afspelen
   In episode #686, Eric and Neil discuss dealing with haters. Tune in to hear how you can face negativity head-on.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Haters Gonna Hate- How to Deal With Negativity on Social Media Lees meer

   [00:45] Eric and Neil have received negative or snarky comments on their YouTube channel.
   [01:25] The moment you think you are the best at anything, is when someone swoops in and steals your crown.
   [01:45] It feels like you're making progress when you have haters.
   [02:02] Neil did the “Who is Neil Patel?” campaign. Some of the paid models were wearing less than enough clothing.
   [02:30] Men and women came after Neil for his supposedly sexist campaign.
   [03:10] If you try to please everyone, you end up pleasing no one.
   [03:22] Ultimately, the campaign was successful.
   [03:37] If you don’t have haters, you’re doing something wrong.
   [03:50] Pushing boundaries will always provoke people.
   [04:30] Neil has released free tools that undercut his competitors, which got the industry talking.
   [05:10] Focus on your end goal and ignore the hate.
   [05:30] Always apologize when you have done something wrong, but don’t give in to negativity.
   [06:10] Haters have internal stuff going on and it’s more about them than it is about you.
   [06:18] That’s all for today!
   [06:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
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4. How Much Should Your Charge For Your Product or Service | Ep. #685

   16 juni 2018 · 12 min

   Afspelen
   In episode #685, Eric and Neil discuss pricing. Tune in to hear how you can figure out the right price for your product or service.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How Much Should Your Charge For Your Product or Service Lees meer

   [00:40] How does one settle on pricing for a product?
   [00:48] Neil completely made it up. There was no logic behind his pricing.
   [01:35] If the market for your product is saturated, compare yourself to your competitors.
   [01:55] You can charge the same or more if your product is comparable.
   [02:20] Make sure you are price-matching or charging just under your competitor’s rates.
   [03:35] Price Intelligently is a great resource.
   [04:00] @Patio11 is a pricing nerd, who has written great posts about pricing products.
   [04:35] As yourself what price is too expensive and what price is so low it would make you question the quality of the product.
   [05:12] Crazy Egg has a partner that helps you chart out your rates.
   [05:50] Never take advice blindly, always run A/B tests.
   [06:51] Pricing is the biggest lever that you can pull.
   [07:04] Some companies adjust pricing as often as four times per year.
   [07:15] Do your due diligence and go with what seems right.
   [07:28] Domo is valued at $2 Million, but there are comparable products that are worthless. Why?
   [08:27] That’s it for today!
   [08:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
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   See omnystudio.com/listener for privacy information.

5. How to Rank at the Top of Google Without SEO or Paid Ads | Ep. #684

   15 juni 2018 · 8 min

   Afspelen
   In episode #684, Eric and Neil discuss one way you can rank without using SEO or paid ads. Tune in to hear how you can rank without all the work.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How to Rank at the Top of Google Without SEO or Paid Ads Lees meer

   [01:05] Neil doesn’t always come up with his own marketing strategies.
   [01:22] When Eric owned the elder care website, it wasn’t ranking.
   [01:50] They clicked on the top-ranking site, which was poorly curated. They bought out the site to use it to climb in the rankings.
   [02:45] Neil used this method to help his sites rank higher.
   [02:52] It’s a more affordable approach to ranking higher.
   [03:45] Everyone has a number at which they would agree to sell.
   [04:30] Buy a site that has diversified traffic, instead of just one stellar keyword ranking.
   [04:50] Buy a site with a good traffic portfolio.
   [04:53] That’s all for today!
   [04:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
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   See omnystudio.com/listener for privacy information.

6. How to Get Paid $10,000 For an Hour Speech | Ep. #683

   14 juni 2018 · 12 min

   Afspelen
   In episode #683, Eric and Neil discuss how you can get paid speaking gigs. Tune in to hear how to land these lucrative opportunities.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How to Get Paid $10,000 For an Hour Speech Lees meer

   [00:36] If you’ve never done public speaking, you should, because it’s the quickest and easiest way to make money.
   [01:00] If you don’t get paid, you can get compensated in other ways.
   [01:25] Figure out what you want and negotiate for that (accomodations, leads, etc.).
   [01:45] It took Eric 2 years to get a paid speaking gig, but it Neil 4-5.
   [02:00] Don't expect the get paid from day one.
   [02:35] Make a speaking engagements page on your website.
   [02:45] Make sure you get images and footage of you speaking.
   [03:25] Get comfortable asking about budget and audience demographics.
   [03:53] Create YouTube videos that show you giving a speech/webinar. It will help you generate public speaking leads.
   [04:35] Bryan Harris has a helpful tool that helps people find speaking engagements.
   [05:25] Speaker bureaus are a great way to get gigs, but don’t sign an exclusive deal with anyone.
   [05:45] Self-publish books and send them to corporations as a marketing campaign.
   [06:45] Speaking engagements can always lead to other opportunities.
   [07:22] Be patient and scrappy.
   [07:45] It may take a while to land gigs.
   [08:00] Offer bonuses like meet and greets with conference attendees.
   [08:30] That’s it for today!
   [08:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
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   See omnystudio.com/listener for privacy information.

7. How GDPR Affect Your Marketing Efforts | Ep. #682

   13 juni 2018 · 12 min

   Afspelen
   In episode #682, Eric and Neil discuss GDPR. Tune in to hear how you can become GDPR compliant.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How GDPR Affect Your Marketing Efforts Lees meer

   [00:52] This is something the EU came out with two years ago. As of May 25th 2018, this is something that anyone who does business with the EU will have to put into effect.
   [01:50] You have to be really transparent with your data collection.
   [02:05] It’s all about transparency.
   [02:38] You also need a system in place that allows people to wipe their information from your database.
   [02:50] If you aren’t working with or in the EU, you don’t have to worry about GDPR.
   [03:33] Neil’s site has an opt-in tick box for anyone in the EU.
   [03:58] The penalty for violating GDPR is €20 Million or 4% of the year’s revenue.
   [04:38] You can’t auto-tick boxes anymore.
   [04:55] Eric found his conversions rates got better, even though he couldn’t auto-opt-in for people.
   [06:00] Neil tested his conversions and has not seen any changes by implementing GDPR.
   [06:33] They decided to implement these rules universally.
   [07:12] Look at your privacy policy and terms of service to see if they align with GDPR rules.
   [07:18] Disclaimer template has lawyers that can look over your business and figure out if your are GDPR compliant.
   [07:54] If you want a good example of a business that is trying to be GDPR compliant, check out Slides.com.
   [08:24] If you’re within the US, check out Privacy Shield.

   [08:40] That’s all for today!
   [08:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
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   See omnystudio.com/listener for privacy information.

8. The Best Way to Survey Your Audience | Ep. #681

   12 juni 2018 · 9 min

   Afspelen
   In episode #681, Eric and Neil discuss the best way to survey your audience. Tune in to hear how and why you should survey your customers and why it is so vital to improving your business.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: The Best Way to Survey Your Audience Lees meer

   [00:35] There are two types of data: quantitative and qualitative.
   [00:45] Google Analytics tracks quantitative.
   [00:56] Over 95% of your traffic (and maybe more) don’t convert. Why?
   [01:10] The Google numbers won’t tell you. You have to talk to your customers through phone, email, and text.
   [01:20] Surveying is qualitative data. When combined with quantitative, you will be able to greatly improve your business.
   [01:44] Eric was recently reading the blog “Wild Audience”. The site surveyed him.
   [02:00] The questions he answered were a way to qualify visitors and segment them into the right campaigns.
   [02:40] Survey Slam was recommended by “Wild Audience”. It’s a WordPress plugin that costs $97 for the developer license.
   [03:10] You leave money on the table by not putting people into the right classification.
   [03:18] Don’t ask too many questions at once and make sure they aren’t biased.
   [03:40] Make sure your questions are open-ended, so you don’t accidentally bias the survey.
   [04:22] You can use a word cloud to combine your qualitative feedback.
   [04:29] From there, you can look at what the commonalities are and make decisions based on the insights you gain.
   [04:49] When people are done with the survey, make sure to show them a Thank You page that will drive a conversion.
   [05:21] That’s all for today!
   [05:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
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   Learn more about your ad choices. Visit megaphone.fm/a…

9. Here's What You Should Put on Your Thank You Page | Ep. #680

   11 juni 2018 · 9 min

   Afspelen
   In episode #680, Eric and Neil discuss what you should be doing on your Thank You page. Tune in to hear how you can use this page to drive more conversions.
   TIME-STAMPED SHOW NOTES
   [00:27] Today’s Topic: Here's What You Should Put on Your Thank You Page Lees meer

   [00:38] Make the most of your “Thank You” page.
   [01:20] Eric put a video on his page, thanking people for joining the community. It’s a way to drive another conversion or get the viewer to share the page.
   [01:48] Neil also has a video that explains what his customers’ options are, which directs them to more conversion paths.
   [02:30] For Ecommerce businesses, someone already has to buy a product to get to your Thank You page.
   [02:45] Try to offer relevant upsells to these people.
   [03:15] Try to target people based on their presumed needs. Survey your customers!
   [03:30] Once you know what they are looking for, offer similar upsell items.
   [04:06] Amazon is great at Ecommerce upsells.
   [04:30] On the Thank You page, make sure your upsells are one-click and easy to use.
   [04:55] Convert Flow knows what kinds of things people have purchased from your website and will offer them upsells automatically, based on the information they have collected.
   [05:10] That’s all for today!
   [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
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10. Why Videos Are Better Than Text Even Though They Don't Rank on Google | Ep. #679

    10 juni 2018 · 9 min

    Afspelen
    In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google Lees meer

    [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page.
    [00:55] Because we all have faster internet, video content in rising in popularity more so than before.
    [01:05] Neil thinks text generates long-term search traffic that can’t be beat.
    [01:28] In an ideal world, you would do video and text.
    [01:45] Video is time consuming, harder to rank, harder to go viral, etc.
    [01:57] Even so, the people who watch are more engaged and conversion rates are higher.
    [02:10] Incorporating video into your blogs is a great method.
    [02:40] At conferences, Eric and Neil get great responses from the videos they post.
    [03:00] If you can’t get high view counts, get other sites to embed your video.
    [03:10] Add subtitles and translations to your videos to reach a wider audience.
    [03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook.
    [04:05] Eric and Neil know recording in a studio is better than recording a podcast at home.
    [04:30] Neil’s office does sales presentations over video.
    [04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes.
    [04:55] Videos build relationships and deeper connections.
    [05:08] That’s all for today!
    [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
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    Learn more about …

11. A Really Cheap Way to Get Kim Kardashian to Promote Your Business | Ep. #678

    9 juni 2018 · 8 min

    Afspelen
    In episode #678, Eric and Neil discuss cheap ways you can get celebrities to promote your business. Tune in to hear how you can get affordable celebrity plugs!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: A Really Cheap Way to Get Kim Kardashian to Promote Your Business Lees meer

    [00:38] There is a site called Charitybuzz where celebrities post causes that are important to them.
    [00:53] You can bid money for a celebrity’s time and the money will go to their charity.
    [01:00] Tai Lopez probably uses this site.
    [01:15] You can get videos, podcast audio, etc. from big celebs.
    [01:25] You can’t be aggressive with your product, but you can do a meet and greet or get photos, video, audio and in effect promote your business.
    [02:08] Eric and Neil have had people do free work for them (they offered).
    [02:16] These people did their research and offered a solution in order to build a relationship.
    [02:33] Eric and Neil have a mutual friend who built a relationship with Neil, simply by being persistent.
    [02:58] People look at you in a different light when celebrities get involved.
    [03:18] It’s surprising how many of these celebrities have less money than you think.
    [03:26] Logan and Jake Paul crush Instagram, YouTube and their income is $1 Million per month. If these are the cream of the crop, think of others who probably don’t make as much, but have a similar influence level.
    [03:51] That’s all for today!
    [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
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12. Sex Still Sells | Ep. #677

    8 juni 2018 · 9 min

    Afspelen
    In episode #677, Eric and Neil discuss how sex is still used in marketing. Tune in to hear what they think about this method of advertising and whether you should be using it.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Sex Still Sells Lees meer

    [00:40] The most popular people on the internet still use sex to sell.
    [00:56] We’re still at a place in marketing, where sex sells.
    [01:24] When you see Trump in the news all the time, it’s because he is generating reactions, which is kind of selling.
    [01:35] Using sex is problematic, whether you are leveraging men’s or women’s sexuality.
    [01:53] You’ll get a lot of haters, but you will also get a lot of conversions.
    [02:00] There was a case study done by affiliate marketers where they posted a Facebook ad and the image was of a woman’s breasts. The click-through rate was extremely high, but it was also extremely distasteful.
    [02:32] GoDaddy used Danica Patrick to sell their service.
    [02:55] That was tasteful.
    [03:05] Beats used the Kardashians, but in a way that wasn’t overtly sexual.
    [03:30] Now is not the time to use overly aggressive sexual marketing, because of the current political and cultural climate.
    [03:42] The world is evolving to become more inclusive and less exploitative.
    [04:10] If you have to use sex to make your business work, your product or service may not be the best.
    [04:55] If you search “International Women’s Day Ads” or “Most Empowering Ads for Women”, this will give you an idea of how sex can sell in a non-exploitative way.
    [05:26] That’s all for today!
    [05:30] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
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    Did you enjoy this episode? If so, please leave a short review.
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13. Content Marketing Doesn't Work The Way You Think | Ep. #676

    7 juni 2018 · 9 min

    Afspelen
    In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected.
    TIME-STAMPED SHOW NOTES
    [00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think Lees meer

    [00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales.
    [01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy.
    [01:20] You just have to keep in mind how conversions work.
    [01:38] The second school of thought is that quality wins over quantity every time.
    [01:50] Backlinko writes infrequent, high-quality content.
    [02:07] HubSpot posts the most content, but their quality isn’t as good.
    [02:44] However, they still do extremely well in rankings, conversions, etc.
    [03:08] Backlinko is worth less than HubSpot.
    [03:40] Guest contributors can bring in new audience members and get you more conversions.
    [04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well.
    [04:20] It’s all about creating a framework/system for posts and guest posts.
    [04:35] Read the post from Tomasz Tunguz of Red Point Ventures about how content marketing compounds.
    [04:48] You will have hits and misses, but the more you post, the more likely you are to be successful.
    [05:00] Content marketing will boost your site authority.
    [05:20] That’s it for today!
    [05:26] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
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    Did you enjoy this episode? If so, please leave a short review.
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14. Neil Patel's Personal Marketing Strategy | Ep. #675

    6 juni 2018 · 10 min

    Afspelen
    In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Neil Patel's Personal Marketing Strategy Lees meer

    [00:50] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients.
    [01:13] Once blogging became a thing, he decided to use it to generate leads.
    [01:42] Right now, Neil still spends a lot of time and money on content marketing.
    [02:00] They get 2 million visits per month thanks to content.
    [02:20] If you don’t keep releasing more and more new content, your numbers won’t go up.
    [02:37] They are now buying and merging other businesses.
    [03:08] They spend 80% of their money on giving away free marketing tools.
    [03:24] Giving away free stuff is the best way to generate traffic.
    [03:45] Neil thinks creating tools are a good long-term plan.
    [04:48] Over the next few years, after continuing to give away tools and grow the business, Neil will semi-retire, leaving his team in charge.
    [05:15] He has already wound down public speaking engagements.
    [06:01] That’s all for today!
    [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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15. How First Mover Advantage Can Kill Your Business | Ep. #674

    5 juni 2018 · 10 min

    Afspelen
    In episode #674, Eric and Neil discuss the First Mover Advantage. Tune in to hear why being first may not make you the best.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How First Mover Advantage Can Kill Your Business Lees meer

    [00:50] Coca-Cola is the beverage king. They are the first mover.
    [01:11] The first mover advantage helped Coke become the dominant brand.
    [01:26] Peter Thiel has a concept that says whoever the first to market is, gets a huge advantage. However, you also end up with a lot of high costs and inefficiency.
    [02:17] Last mover advantage is taking what has been done and improving upon it.
    [02:31] Being the last in is a huge advantage.
    [03:23] Moz was the first marketing tool out there, but other brands that came after have overtaken them.
    [03:35] SEMRush and AHREFS are go-to’s and improved upon what Moz does.
    [03:58] YouTube did really well at first, because they didn’t have to deal with the lawsuits other sites did.
    [04:30] Napster was a great service, but they had to deal with lawsuits and they got destroyed.
    [05:18] As tech evolves, it also gets cheaper.
    [05:30] When Moz released their financial info, it was found that they spent hundreds of thousands on server costs.
    [05:40] This is something you can spend a lot less on now.
    [06:09] That’s it for today!
    [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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16. Eric Siu's Personal Marketing Strategy | Ep. #673

    4 juni 2018 · 9 min

    Afspelen
    In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Eric Siu's Personal Marketing Strategy Lees meer

    [00:55] Daily, Eric’s team is focused on retaining clients (services and sales).
    [01:15] He personally wants to remove himself from the business almost entirely.
    [01:38] What is working is podcasting, video, SEO, content marketing, and referrals.
    [02:00] Big clients may start small, but if you can build trust, you will be able to expand into a bigger account.
    [02:35] Podcasting is 15-20% of sales.
    [02:45] 0% comes from video, because they are just starting to use it.
    [02:53] 50-60% comes from content marketing and SEO.
    [03:10] Most of his money is spent on content marketing and SEO.
    [03:18] Eric found Vivid Vision really helpful when planning long-term goals.
    [03:32] Eric’s long-term goal is to have Singlegrain be self-sustaining.
    [03:45] People tend to poach great marketing talent. He wants to build-on flexibility, so they always feel engaged and challenged, so he won’t lose them.
    [04:29] If he could go back and change his initial approach, he would only focus on one area of marketing.
    [04:42] In the beginning, he wishes they didn’t switch from tactic to tactic too quickly.
    [05:16] Patience is key!
    [05:23] Eric’s long-term vision is to have buy and grow many different businesses.
    [05:55] That’s all for today!
    [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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17. The Genius of HubSpot's Marketing | Ep. #672

    3 juni 2018 · 9 min

    Afspelen
    In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Genius of HubSpot's Marketing Lees meer

    [00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”.
    [01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle.
    [01:20] They check what ranks for their competitors and copies that topic/style.
    [01:45] HubSpot also hires the best.
    [01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content.
    [02:08] They call them ’historical content managers”.
    [02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions.
    [02:30] They are ruthless.
    [02:52] Website Grader was a great resource and helped HubSpot get backlinks and traction.
    [03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world.
    [03:45] David Cancel says one of the biggest winners was creating the agency partner program.
    [04:05] They love creating symbiotic relationships.
    [04:36] HubSpot is getting 70% open rates using Facebook Messenger.
    [04:43] When they did this, chatbots were new.
    [05:00] Sales rep’s close ratios are the same from free tools as the ratios for content.
    [05:20] That’s all for today!
    [05:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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18. What Kind of A/B Tests Should You Run to Improve Your Sales | Ep. #671

    2 juni 2018 · 10 min

    Afspelen
    In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales Lees meer

    [00:40] Add pop-ups to your site!
    [00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this.
    [00:52] From there, you just try to drive people to a conversion.
    [01:08] Headlines and copy affect conversions more than most things.
    [01:20] Get on the phone with your customers and ask what got them on board.
    [01:35] You’ll find people will say a lot of the same things.
    [01:39] Take what worked and incorporate it into your headlines and copy.
    [01:53] You need to make sure your copy is cohesive throughout your site.
    [02:00] Urgency is key. Have deadlines.
    [02:09] Use Deadline Funnel to create a countdown.
    [02:17] When something seems limited, it makes it more appealing.
    [02:30] The final email you send out before the deal expires is usually what gets the most conversions.
    [02:45] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts.
    [03:07] Conversions will go up by at least 9%.
    [03:22] Test your pricing every now and again.
    [03:25] BugSnag changed their pricing several times during their first year in business.
    [03:47] When doing customer development, ask them what prices are deal breakers.
    [04:03] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content.
    [04:25] When people aren’t buying, Neil surveys them to see what didn’t work.
    [04:35] Do a remarketing campaign addressing these negatives (maybe using video).
    [04:54] Also run a test using the video.
    [05:04] Try short-form vs. long-form copy and see what performs better.
    [05:30] Optimize your ads.
    [05:40] On Facebook, add video and a lot of text content.
    [05:56] The conversion rate goes through th…

19. How to Consolidate Your Marketing| Ep. #670

    1 juni 2018 · 10 min

    Afspelen
    In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Consolidate Your Marketing Lees meer

    [00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them.
    [01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything.
    [01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools.
    [01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process.
    [01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them.
    [02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated.
    [02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts.
    [02:55] Neil says stick to the basics.
    [03:05] He posts social media content manually.
    [03:20] Neil’s team uses Google Analytics, Google Search Console, HubSpot, SEMRush, and a product management solution.
    [03:44] SAP and Oracle combine a lot of tasks into one product.
    [04:05] Eric’s team needs to get better at consolidating.
    [04:15] When your team is testing tools you’ve already gotten rid of, they are wasting time.
    [04:44] Using Segment is going to allow you to consolidate your data.
    [05:05] Prune every quarter.
    [05:15] Whenever you have too much going on, look at what’s driving results and dump the rest.
    [05:45] Decision fatigue is at play here.
    [05:55] That’s it for today!
    [05:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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20. How to Reach Influencers | Ep. #669

    31 mei 2018 · 8 min

    Afspelen
    In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Reach Influencers Lees meer

    [00:34] Influencer marketing is getting bigger and bigger.
    [01:01] Go after micro-influencers first. People on their way up are easier to get.
    [01:15] Micro=5,000-20,000 followers.
    [01:27] Search for specific hashtags, see who is geographically close to you, and get in touch.
    [01:36] You will find these upstarts are open to collaboration.
    [01:43] There are Instagram pods, where people follow and promote each other.
    [02:01] Influencer marketing doesn’t work the way most people think.
    [02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well.
    [02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well.
    [03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting.
    [03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love.
    [03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image.
    [03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not.
    [04:18] Do what most people aren’t: have contests to encourage engagement.
    [04:44] That’s it for today!
    [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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21. Where do Neil and Eric Spend Their Marketing Dollars? | Ep. #668

    30 mei 2018 · 9 min

    Afspelen
    In episode #668, Eric and Neil break down their marketing dollars. Tune in to hear what the biggest marketing costs are and how you can avoid overspending.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Where do Neil and Eric Spend Their Marketing Dollars? Lees meer

    [00:51] Eric spends about $10,000-$15,000/month on blog content.
    [01:12] Neil spends about $4,500/month on video content.
    [01:24] Podcasting costs Eric and Neil $700/month each.
    [01:40] They spend the same on video content.
    [01:48] Eric’s team just starting ramping up/retargeting their ads and spent $3000-$4000.
    [01:54] Neil spends most of his money on making and giving away free tools, which costs around $80,000/month.
    [02:12] Building tools takes up a lot of time.
    [02:20] Neil’s team found it is cheaper to buy out other companies than to spend money on marketing.
    [02:50] Building free tools gets you organic traffic.
    [03:02] If they were to add in salaries, that would only add an additional $25,000 to the mix.
    [03:15] Neil’s numbers include salaries in his estimation.
    [03:33] Editing blogs costs about $2000/month, but Neil doesn’t pay for translations.
    [03:52] If you build up brand equity, you can get a lot of work for free.
    [04:10] One strategy for people with a minimal amount of capital: find people to partner with. You will get stuff for free and both of you will gain a new audience.
    [04:35] Guest posts are really helpful.
    [05:28] That’s it for today!
    [05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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22. What Marketing Channel is Really Causing Your Sales? | Ep. #667

    29 mei 2018 · 8 min

    Afspelen
    In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales? Lees meer

    [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.
    [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
    [02:02] Google Analytics also has multi-channel attribution.
    [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.
    [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.
    [04:20] Segment will take your data points and push it to your CRM.
    [04:46] That’s all for today!
    [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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23. So You're Making Money Now... What's Next? | Ep. #666

    28 mei 2018 · 9 min

    Afspelen
    In episode #666, Eric and Neil discuss what to do with your success. Tune in to hear what your next steps should be.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: So You're Making Money Now... What's Next? Lees meer

    [00:48] Neil’s current salary is $0 and he dumps all profits back into his company.
    [00:55] He has no other passions, so what would he do with the money?
    [01:10] Neil thinks a business is like a baby and they only want to nurture their baby.
    [01:30] Take the absolute minimum salary that you would need. Don’t forget you have to pay taxes on your income!
    [01:45] Putting your profits back into your business is the best ROI.
    [02:15] The best bet is always the one you take on yourself.
    [03:05] If you have other aspirations besides your business, that’s cool, but if you want to further your business, always reinvest in it.
    [03:32] If you’re content and don’t care for more money, take the money and do what makes you happy.
    [03:50] OR you could hire people to run your business and take it to the next level.
    [04:22] If you want more, but aren’t a great leader, hire the right people to run your business.
    [04:45] Be ok with letting go of control.
    [04:56] Read the book Rocket Fuel for inspiration.
    [05:10] The COO Alliance is the only organization in the world that wants to help the number 2 leader in every company.
    [05:37] Invest in your number 2, because they will be the driving force of your company.
    [05:44] That’s it for today!
    [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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24. Forget Starting a Business, Do This Instead | Ep. #665

    27 mei 2018 · 9 min

    Afspelen
    In episode #665, Eric and Neil tell you what you should do instead of starting a business. Tune in to hear why you don’t have to start your own business.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Forget Starting a Business, Do This Instead Lees meer

    [00:46] Neil thinks starting a business is one of the hardest things to do. It is far easier to buy a business.
    [01:25] Buy a company and grow it.
    [01:48] Income Store has over 800 websites. They buy other websites and promise a return to their investors.
    [02:09] They brought in $28 Million last year.
    [02:29] If you think you can’t afford to buy a business, you can always do cellar-based financing where you pay a monthly fee.
    [02:53] You can do a lot of creative things to cut costs and improve profits.
    [03:05] You can also only buy a portion of the company and include a clause where you can buy them out in the future.
    [03:34] FE International has great content about buying businesses.
    [03:45] Buy Biz Sell, Flippa, and Empire Flipper are also great resources.
    [04:02] If you are looking for low-cost deals, Flippa and Empire Flipper are good for that.
    [04:34] Neil’s favorite business purchases are blogs that aren’t properly monetized.
    [04:45] Buy a business once you have proven that you can grow someone else's business.
    [05:00] Use those skills to grow your own site.
    [05:30] Grow things on your own and once you're confident, buy a business.
    [05:34] That’s all for today!
    [05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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25. A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664

    26 mei 2018 · 8 min

    Afspelen
    In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: A Stupidly Simple Way to Increase Your Time on Site by 19% Lees meer

    [00:35] Time on site meaning, time visitors spend on your site.
    [00:41] If you can increase the time spent on your site, Google will see this and up your ranking.
    [00:50] If you have a high time on site, you're less likely to get hit by the Google Panda Update.
    [00:56] The panda update is all about measuring quality.
    [01:30] If your time on site is low, it’s a negative signal.
    [01:50] You want to deliver a good experience.
    [01:53] Amazon recently came out with a product called Amazon Polly.
    [01:57] Amazon Polly takes your text and converts it into an audio file.
    [02:14] Using this increased Eric and Neil’s dwell time by 19%.
    [02:25] Use the Polly WordPress plugin.
    [02:50] Make sure you add videos to your blog posts!
    [03:04] This has increased Neil’s dwell time.
    [03:25] Embed the videos wherever it makes sense.
    [03:55] Use Pocket on your mobile device: it’s a text-to-speech tool.
    [04:05] It will read articles to you.
    [04:08] That’s it for today!
    [04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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26. Your Traffic Is Going to Tank and You Won't be Able to Fix It | Ep. #663

    25 mei 2018 · 9 min

    Afspelen
    In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It Lees meer

    [00:52] A lot of paid advertisers change their algorithms, so you can’t control your output.
    [01:13] There will inevitably be a time in your business when traffic declines.
    [01:20] Not everything is in your control. Just accept it and diversify your traffic sources.
    [01:45] An omnichannel approach will help you maintain your traffic.
    [02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list.
    [03:00] There are a ton of channels. Experiment and see what works.
    [03:30] Eric’s team uses Northstar from Growth Hackers.
    [03:39] It’s a project management tool that helps you be more methodical.
    [04:22] Cross-posting video content is helpful and gets you organic traffic.
    [04:45] Remember to re-target people.
    [04:55] Webinars are another great option for driving new traffic to your site.
    [05:05] That’s it for today!
    [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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27. What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662

    24 mei 2018 · 8 min

    Afspelen
    In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing Lees meer

    [00:35] Stella Artois is the oldest brand in the world.
    [01:00] The old brands last because they are boring. They repeat their marketing over and over.
    [01:15] It’s also key that they are a great product.
    [01:30] Stella and other older brands take pride in creating a good product.
    [01:45] They also try to stay relevant.
    [02:00] Their ads are prevalent and they attempt to stay top-of-mind.
    [02:40] Old brands do well when they adapt to fit with trends.
    [03:31] Stella made special cans for the Cannes Film Festival.
    [03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation.
    [04:11] Perception is everything.
    [04:30] Influencers are important to hyping up your product.
    [04:49] That’s all for today!
    [04:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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28. Should You Ever Change Your Company Name? | Ep. #661

    23 mei 2018 · 9 min

    Afspelen
    In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Should You Ever Change Your Company Name? Lees meer

    [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains.
    [00:57] When you change domains, you lose 5-10% of your link juice.
    [01:10] Moz wrote a blog post about their name change and how it affected the company.
    [01:20] If you are going to make the change, make sure that you have your SEO bases covered.
    [01:28] You could potentially lose traffic and revenue.
    [01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages.
    [01:50] The main reason to change your name is if the name keeps you pigeon-holed.
    [02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name.
    [02:10] Comcast had a lot of bad press that was unavoidable.
    [02:33] They changed their cable product to Xfinity and tried to rebrand.
    [02:56] It helped to bury the negative press.
    [03:27] From a reputation management standpoint, a name change makes sense.
    [03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink.
    [04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name.
    [04:26] If you have a strong brand, consider reputation management before you scrap your name.
    [04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website.
    [05:15] That’s all for today!
    [05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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29. How Often Do You Really Need to Blog | Ep. #660

    22 mei 2018 · 9 min

    Afspelen
    In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Often Do You Really Need to Blog Lees meer

    [00:35] Some people say quality, others say quantity.
    [00:48] Hubspot has a $4 Billion market cap.
    [01:02] They also get 6 million visitors per month.
    [01:26] From a traffic perspective, you want to blog as much as possible.
    [01:33] This means 4-10 times per day!
    [01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day.
    [01:46] Quantity is key if you just want traffic.
    [02:00] Neil posts once per day.
    [02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game.
    [02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day.
    [03:38] You absolutely must be consistent.
    [03:55] Neil likes blogging frequently, but also makes sure the quality is high.
    [04:22] There isn’t an exact formula with blogging.
    [04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords.
    [05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have.
    [05:45] Eventually, being top-of-mind will earn you more traffic and conversions.
    [05:50] That’s all for today!
    [05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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30. The Introvert's Guide to Networking | Ep. #659

    21 mei 2018 · 10 min

    Afspelen
    In episode #659, Eric and Neil discuss how you can be an introvert and still network effectively. Tune in to hear how you can overcome shyness and build connections.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Introverts Guide to Networking Lees meer

    [00:48] Eric is an introvert, so networking was a struggle.
    [01:18] Eric and his friend had no idea what to do at their first event. Then they realized that other people were just as introverted.
    [01:40] At future events, they just introduced themselves to anyone in the room they wanted to speak with. It was a simple opening to future connections.
    [02:08] Storytelling is an important way to connect with others.
    [02:15] When people feel that they know and understand you, they will connect with you.
    [02:40] When people feel a commonality, they are more likely to work and connect with you.
    [03:00] Don’t force connections, just find truths and similarities that can facilitate a bond.
    [03:35] Don’t be the person just throwing their business cards at every single person.
    [03:55] Start with building ONE strong relationship.
    [04:20] You can throw dinners for like-minded people (Mastermind Dinners).
    [05:01] It’s not how many people you meet, but the quality of the connections.
    [05:15] Drinking isn’t necessary, but it loosens people up.
    [05:32] Once you’re used to networking, try to have real conversations with people. Go deeper.
    [06:08] That’s it for today!
    [06:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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31. How to Be Creative When You're Not Creative | Ep. #658

    20 mei 2018 · 10 min

    Afspelen
    In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Be Creative When You're Not Creative Lees meer

    [00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King.
    [00:50] His tip about creativity was zig when everyone else zags.
    [01:15] If a customer requests something, see if turning their approach on its head would be more effective.
    [01:50] If everyone is moving away from Snapchat, you should go towards it.
    [02:05] See what your competition is doing and see if you can build on what they are doing or flip their ideas.
    [02:32] Blogs and podcasts are more popular than ever.
    [02:49] Listen to Growth Everywhere and use the strategies that others have used to grow their businesses.
    [03:04] Take creative ideas that worked for others and run experiments using these techniques.
    [03:24] If an approach is working for someone else, see if it will work for you and figure out how you can build upon it.
    [03:45] Everything is an iteration of something else.
    [04:13] Draw creativity from your surroundings.
    [04:28] Remember to learn continuously!
    [05:00] Mastermind groups, marketing conferences, diving into people’s numbers will help you gain insight into what works.
    [05:35] Nathan Rabka had a guest on his show and the guest made up numbers about their growth.
    [05:57] Everyone lies and be careful to spot the misleading information.
    [05:58] That’s all for today!
    [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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32. 7 LinkedIn Marketing Tricks That You Have to Deploy | Ep. #657

    19 mei 2018 · 10 min

    Afspelen
    In episode #657, Eric and Neil count out the 7 LinkedIn marketing tricks you must use. Tune in to hear what you could be doing do boost your visibility on LinkedIn.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 LinkedIn Marketing Tricks That You Have to Deploy Lees meer

    [00:33] Tip 1: Consistently post videos to YouTube and make sure you link to them through LinkedIn (LinkedIn tends to promote video content).
    [01:05] Tip 2: Use LinkedIn Autofill as a means to get people on your email list with minimal effort on their part.
    [01:45] Tip 3: Videos ads for LinkedIn are expensive, but well worth it.
    [02:20] Tip 4: Don’t post as often on LinkedIn. Only post your best content.
    [03:23] Tip 5: Use Duck Soup or LinkedIn Helper when visiting profiles: it collects their info for later contact.
    [04:07] Tip 6: Make sure your profile is set to let people know you are looking for full-time work.
    [05:05] Tip 7: Growth Pods came from Instagram, but are now available on LinkedIn. It’s a way to boost your likes and visibility. Band together with similar people and like each other’s posts.
    [06:20] That’s all for today!
    [06:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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33. Here's What Donald Trump Can Teach You About Social Media | Ep. #656

    18 mei 2018 · 8 min

    Afspelen
    In episode #656, Eric and Neil discuss why Trump has such an effective social media strategy. Tune in to hear how and why you should use his so-called technique.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Here's What Donald Trump Can Teach You About Social Media Lees meer

    [00:35] Every time Trump tweets about Amazon, the stock value goes down (however, it always bounces back).
    [01:02] The reason his tweets are effective is that he is “super emotional”.
    [01:18] Whether you agree or disagree with him, his messages are always emotional.
    [01:54] When you get emotional with your tweets, your followers are more likely to engage (with hate or love).
    [02:30] He is a “master marketer”.
    [02:47] He knows how to manipulate the media and continues to use his platform to his advantage.
    [03:06] He apparently has a strong brand.
    [03:25] It’s a game to him and he knows how to play it.
    [03:40] Take time to reach out to people and find out who your most loyal followers are; find out what they want to hear from you.
    [04:32] Make sure you convey emotion and make sure it appeals to your most loyal followers.
    [04:52] That’s it for today!
    [04:56] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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34. The Art of Speaking: How to Market Your Business From a Stage | Ep. #655

    17 mei 2018 · 10 min

    Afspelen
    In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Art of Speaking: How to Market Your Business From a Stage Lees meer

    [00:35] Neil has been speaking for over ten years.
    [00:45] He never joined Toastmasters, he is just naturally outgoing.
    [01:11] Neil creates his slides, but doesn’t rehearse, because he doesn’t want to sound robotic.
    [01:55] You have to cater your approach to each audience.
    [02:12] Anyone can read slides, it takes someone with public speaking abilities to keep an audience engaged.
    [02:33] Eric and Neil never do a hard sell in their speeches.
    [02:47] Russell Brunson makes a lot of money from his public speaking engagements.
    [03:15] He spoke at the 10X conference and made $3 Million because of that event.
    [03:30] Russell is great at creating the “FOMO” feeling.
    [04:00] Some conferences want speakers to sell their businesses.
    [04:55] The hard sell has rubbed people the wrong way.
    [05:03] Leadpages is a way to get people on your email list.
    [05:28] Give people a link to your product or get them on your email list.
    [05:45] Special offers are also a great way to get leads.
    [06:30] It’s worth it to play the long game.
    [06:51] That’s all for today!
    [06:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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35. How to Grow Your Business Through Ringless Voicemails | Ep. #654

    16 mei 2018 · 8 min

    Afspelen
    In episode #654, Eric and Neil discuss ringless voicemails. Tune in to hear how you should be using this tactic.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Grow Your Business Through Ringless Voicemails Lees meer

    [00:37] Ringless Voicemail is a way to drop a voicemail without ringing through.
    [01:01] If someone opts into your email list, this is a great way to thank them and direct them to a webinar or other service.
    [01:37] A lot of people check their voicemails and it’s a personal touch.
    [01:55] Eric and Neil agree they wouldn’t answer a call from an unknown number, but they would check the voicemail.
    [02:17] Sly Broadcast or Stratix Network are ringless voicemail services.
    [03:00] Don’t call, but if you also send a text, people will at least read it.
    [03:18] Form fill and Zapier are tools that will help you round out this process.
    [03:37] The more automated a process, the smoother it will go.
    [04:04] That’s it for today!
    [04:09] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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36. One Simple Hack That'll Make Your Leads More Valuable | Ep. #653

    15 mei 2018 · 9 min

    Afspelen
    In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable Lees meer

    [00:33] Lead scoring is getting more details, a number, or ratio on your leads.
    [00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down.
    [01:09] You want to give your sales team leads that they can close.
    [01:29] Hubspot will lead-score for you.
    [01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (SEMRush and Alexa help with this).
    [02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.)
    [02:28] Eric loves using ClearBit to do some of this work.
    [02:57] From there, you can use MadKudu will look at all the actions people take on your site and what they’ve opted in for and score the lead that way.
    [03:25] If you use lead-scoring tools in conjunction with something like Drip or Intercom, it makes the work easier for you.
    [03:39] LinkedIn autofill gives you all the info based on someone’s profile and it’s more accurate than ClearBit. If the customer is logged into LinkedIn, it will pre-populate all their data.
    [04:38] Conversational bots always help drive people to the right funnel.
    [05:09] That’s it for today!
    [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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37. Affiliate Marketing Made Simple_A Step-by-Step Guide | Ep. #652

    14 mei 2018 · 11 min

    Afspelen
    In episode #652, Eric and Neil discuss affiliate marketing. Tune in to hear what steps you should take to be successful at affiliate marketing.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Affiliate Marketing Made Simple_A Step-by-Step Guide Lees meer

    [00:44] Affiliate marketing is performance-based marketing.
    [01:15] It has a bad rep, because some affiliates are really aggressive and don’t put out quality work.
    [01:59] Read Affiliate Program Management: An Hour a Day

    [02:45] It’s important to have an affiliate manager.
    [03:10] If you can find the right affiliate, they will help you scale your business.
    [03:22] TapFiliate is less expensive and great.
    [03:35] Get Ambassador is another good affiliate service.
    [04:00] A lot of affiliates won’t work for you if your funnel isn’t fine-tuned.
    [04:10] ConvertKit is a great recruitment tool.
    [04:33] They reach out to ideal customers and do joint webinars with blogs that have the target customers.
    [05:05] Educate and offer a deal, otherwise webinars won’t convert as well.
    [05:30] There’s a company that made $88 Million last year and all they do is affiliate marketing.
    [06:30] You have to make sure that you understand affiliate marketing, so you don’t lose your shirt.
    [06:47] When paying out your affiliates, don’t do net 30, do net 60.
    [06:59] That’s it for today!
    [07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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38. When SEO Goes Wrong How to Fix Your Declining Search Traffic | Ep. #651

    13 mei 2018 · 11 min

    Afspelen
    In episode #651, Eric and Neil discuss how you can fix your declining traffic. Tune in to hear how you can fix problems with your SEO.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic Lees meer

    [00:54] When you haven’t changed anything and traffic declines, it could be the link algorithm, your content is outdated, or user experience isn’t that good.
    [01:22] Read Search Engine Journal, Search Engine Land, Search Engine Roundtable to see if you’re up to date on algorithms and changes to sites.
    [01:50] Use SEMRush and Moz to see indicators of change.
    [02:25] Look for correlation across the board.
    [02:38] Rusty Bricks looks for chatter on forums to see what problems arise for traffic.
    [02:55] It’s important to have quantitative and qualitative data.
    [03:00] Wicked Fire and Blackhatworld are good resources.
    [03:30] When traffic dropped for Neil, they ran experiments and tracked everything.
    [04:10] Make sure you are diversifying.
    [04:30] Don’t put all your eggs in one basket.
    [04:47] Sometimes your rankings may drop due to a change you made on your own website.
    [05:44] Always track your changes.
    [05:55] Don’t panic and be willing to take risks.
    [06;15] Look at it quarter over quarter.
    [06:40] WP Engine is great because you can revert to previous versions of your site.
    [07:04] That’s it for today!
    [07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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39. How Often Should You Run Experiments? | Ep. #650

    12 mei 2018 · 10 min

    Afspelen
    In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Often Should You Run Experiments? Lees meer

    [00:39] Eric thinks you should be running experiments every single week.
    [00:55] For Eric’s site, they run experiments on the site itself and the business.
    [01:05] They use North Star to run these experiments and Eric loves the Leaderboard function.
    [01:45] The more experiments you run, the better off you are.
    [01:52] However, it’s hard to run experiments when you don’t have enough traffic.
    [02:04] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions.
    [02:28] A micro conversion could be someone going to your checkout page.
    [02:36] A macro conversion could be more sales in general.
    [03:00] If you’re a small business, it’s ok to track micro conversions only.
    [03:22] In the short run, if you can’t optimize for conversions and sales, your experimentation should be around traffic generation. Use Similar Web, SEMRush, and AHREFS.
    [04:15] Managing Oneself is a short booklet that talks about the importance of feedback analysis.
    [05:14] There isn’t one experiment that will make you a major success, but rather a lot of little things that add up.
    [05:36] Make sure to break down the experiments to focus on tiny aspects of your business.
    [06:28] Running experiments over time lets you see what your strengths and weaknesses are.
    [06:44] That’s all for today!
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40. Is Twitch Worth Your Time? | Ep. #649

    11 mei 2018 · 10 min

    Afspelen
    In episode #649, Eric and Neil discuss whether Twitch is worth your time. Tune in to hear why you might want to consider a new outlet.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Is Twitch Worth Your Time? Lees meer

    [00:37] YouTubers are starting Twitch channels.
    [00:54] First and foremost, it claims to be the sixth most trafficked website in the world.
    [01:20] They have 15 Million daily active users.
    [01:28] 81% of users are male and 55% are between the ages of 18 and 34.
    [01:47] The numbers are impressive.
    [02:12] There are a ton of gamers on Twitch. Just because they are gamers, doesn’t mean they aren’t interested in other things.
    [02:39] Twitch is fourth in traffic in the US.
    [04:00] You don’t need a professional set-up.
    [04:11] There is a misconception that high-quality video is the only option.
    [04:52] If you create video, why wouldn’t you post it on every site available?
    [05:50] The content re-usage framework applies here.
    [06:11] If you’re already doing the work, you may as well post to Twitch.
    [06:26] That’s all for today!
    [06:30] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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41. What Runs First? How to Prioritize Your Marketing | Ep. #648

    10 mei 2018 · 11 min

    Afspelen
    In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing Lees meer

    [00:50] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be,
    [01:16] Look at the funnel first: you can see in Google Analytics what’s working and what isn’t.
    [01:41] From there, you can determine what to focus on.
    [01:57] Look at what’s causing the biggest drop-off and run AB tests.
    [02:38] If you have a leaky bucket, you wouldn’t pour more water in.
    [02:53] Make sure your funnel is optimized before you drive a lot of traffic to it.
    [03:00] Both Eric and Neil know a man named Shaun Ellis who was on the growth team for Dropbox.
    [03:10] He went on to create Growth Hackers. They have since released a growth management tool. North Star.
    [03:40] North Star uses the ICE model (Impact, Confidence, Ease)
    [04:36] Average your scores in each category.
    [04:44] North Star allows you to test different hypotheses.
    [05:15] The problem with the ICE framework is that it only works if someone in your company knows marketing really well.
    [05:52] Once you fix your funnel, it’s all about driving traffic to your site/funnel.
    [06:00] The best traffic is paid traffic.
    [06:12] For paid traffic, you can try Facebook, Taboola, Outbrain, etc.
    [06:30] Measure traffic based on the ROI.
    [07:04] That’s all for today!
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42. How Posting Less Frequently on Social Media Will Get You More Traffic | Ep. #647

    9 mei 2018 · 9 min

    Afspelen
    In episode #647, Eric and Neil discuss why you should post less frequently on social media. Tune in to hear what you should be doing instead.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Posting Less Frequently on Social Media Will Get You More Traffic Lees meer

    [00:36] Eric used to use a tool Meet Edgar, but he doesn’t use it anymore because the engagement was too low.
    [00:55] By decreasing their social media posts, they focused on quality content instead.
    [01:30] MeetEdgar made the team lazy about social media traffic.
    [01:45] It should always be quality over quantity when it comes to social media posting.
    [02:24] If you keep posting crappy content, social media sites might bury your posts.
    [03:05] Don’t post for the sake of it, focus on high-quality content.
    [03:23] Neil would be lazy and just post a link to Facebook, but now he makes sure to add titles and descriptions, as well.
    [03:53] The VP of Marketing at Sales Hacker will write mini blog posts on social media, then add links to the full content. He will also tag people in the posts.
    [05:00] Post at least two to three times per week. Grant Cardone has great content, but doesn’t do well because he posts too often.
    [05:21] That’s all for today!
    [05:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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43. How to Use Social Media to Dominate Google's Search Results | Ep. #646

    8 mei 2018 · 9 min

    Afspelen
    In episode #646, Eric and Neil discuss how you can use social media to dominate Google’s search results. Tune in to hear how you can leverage social media to rank higher in Google.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Use Social Media to Dominate Google's Search Results Lees meer

    [00:40] You have to create a lot of content.
    [00:50] You can use social media to rank for your brand, but also for a lot of other keywords or terms.
    [00:56] If you search for anything, Google will also bring up Twitter results.
    [01:30] By participating in all social media sites, you can show up for everything!
    [01:45] Eric helped an alarm company push up the results for their social profiles and buried their one negative Forbes review.
    [02:35] Link to your social profiles from your website.
    [02:52] The domain authority to these sites is so high already, that Google will push the results higher.
    [03:08] Participate actively on social media.
    [03:24] Make sure you engage other users on social media.
    [03:48] Listen to Eric and Neil’s episode about getting your social media profiles up and running/link building.
    [04:00] Make sure you cross-promote your social profiles once per month.
    [04:20] Get personal: social is meant to be about you. Talk about your team instead of the product.
    [05:00] That’s all for today!
    [05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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44. Here's How SEO is Going to Change in 2019 | Ep. #645

    7 mei 2018 · 9 min

    Afspelen
    In episode #645, Eric and Neil discuss how SEO is changing. Tune in to hear what will become of SEO next year and how you can adapt.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic:
    [00:38] SEO is heading towards voice search.
    [00:40] However, it’s not just SEO, it’s the world. Consider Amazon’s “Alexa”.
    [01:03] Search is changing, because people will ask an AI assistant as opposed to Googling.
    [01:56] There is a tool that was developed to help with semantic searches.
    [02:08] It looks for the meaning of what you are looking for (ex. What is love? And it will produce results that offer resources to answer that question).
    [02:50] AI and semantic searches are melding together.
    [03:09] Alexa the product is better at SEO, but the voice device outranks it.
    [03:25] Mobile is huge now.
    [03:33] If you are using a mobile phone, the search index you see is different than what you would get on a desktop.
    [03:50] It’s unclear how to monetize voice search thus far.
    [04:04] You need to be there, so once it’s monetized, you can jump on it.
    [04:46] Eric and Neil now have their podcast on Alexa and they are getting more listens.
    [05:20] That’s it for today!
    [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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45. You Should Never Rely on SEO or Social Media Marketing | Ep. #644

    6 mei 2018 · 9 min

    Afspelen
    In episode #644, Eric and Neil discuss why you should never rely on SEO or social media marketing alone. Tune in to hear why and how you should diversify your efforts.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: You Should Never Rely on SEO or Social Media Marketing Lees meer

    [00:35] With social media sites, you are never in full control of your own destiny and you never want to put that in someone else’s hands.
    [01:00] Paid ads are great, but costs can go up or you can get banned.
    [01:26] Leverage SEO and Social, but you also need to diversify into things like paid advertising, email marketing, etc.
    [02:04] Be patient, get ONE thing working before you diversify.
    [02:47] When relying on social media channels, take your profits and diversify as quickly as possible.
    [03:05] Spend the money earlier on.
    [03:20] Once you have that multi-channel approach, make sure you are creating really high quality content.
    [04:00] Slow and steady wins the race with SEO.
    [04:11] It takes time and money to create great content.
    [04:44] Going for short-term hacks will screw you in the long run.
    [05:14] That’s all for today!
    [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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46. The Best Marketing Tools For Under $100 | Ep. #643

    5 mei 2018 · 8 min

    Afspelen
    In episode #643, Eric and Neil discuss the best marketing tools for under $100. Tune in to hear which marketing tools are free or low cost and still get the job done.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Best Marketing Tools For Under $100 Lees meer

    [00:33] Eric likes BuzzSumo, because it lets you track your brand, certain keywords, and traffic coming into your site.
    [00:56] Neil likes SpyFu. It’s not as popular as SEMrush and AHREFS, but it’s a lot less expensive and has a lot of good data. You get similar results, so if you can’t afford the other services, this is a great option.
    [01:16] Wistia has a good free version you can use to make and post videos.
    [01:50] Sumo is a great way to collect emails and remarket to people. It’s an all-in-one free tool.
    [02:18] Frame.io streamlines the video-making process. It may run you over $100/year.
    [02:42] Survey Monkey is a great tool to help you get feedback from your customers; this is a way to qualitative data.
    [03:14] For heat mapping, Crazy Egg can’t be beat.
    [03:26] Convert Kit is for email blasts. While it doesn’t have full automation, it’s a useful and easy-to-use tool for marketers.
    [04:29] You don’t have to pay for these tools every month. Sometimes, you can use the free option and always upgrade for a month at a time.
    [04:40] That’s it for today!
    [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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47. The Social Network That'll Drive You More Traffic Than Facebook | Ep. #642

    4 mei 2018 · 8 min

    Afspelen
    In episode #642, Eric and Neil discuss the social media site that will drive more traffic to your site. Tune in to hear which social network you should be leveraging and what tactics you need to use.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Social Network That'll Drive You More Traffic Than Facebook Lees meer

    [00:36] The social network that will get you more traffic than Facebook is LinkedIn!

    [00:45] It’s not popular, but it works better.
    [01:05] After the Microsoft acquisition, LinkedIn has stepped up their game.
    [01:14] When you post on LinkedIn, the post stays up longer and you get more engagement.
    [01:27] Facebook can do whatever they want, while LinkedIn is starving for content and needs to compete.
    [02:02] If you want organic traffic, use LinkedIn.
    [02:12] When Neil posts a video on LinkedIn, he gets anywhere from twice to seven times as many views as he would on Facebook.
    [03:03] To succeed on LinkedIn: take your video content and put it on LinkedIn.
    [03:11] To succeed on LinkedIn: Take the audio from your video content, turn it into a podcast and post on LinkedIn.
    [03:33] To succeed on LinkedIn: Post your blog posts on LinkedIn.
    [03:45] However, with blog posts you should put the title, first two paragraphs, and then a link to your site for the rest.
    [04:01] Engage with other groups and members.
    [04:16] That’s it for today!
    [04:20] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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48. The Simplest Way to Bring People Back to Your Website | Ep. #641

    3 mei 2018 · 8 min

    Afspelen
    In episode #641, Eric and Neil discuss the simplest way to lure people back to your site. Tune in to hear how you can increase your traffic and conversions.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Simplest Way to Bring People Back to Your Website
    [00:55] You either collect emails or get them to opt into push notifications. Then you have to continually urge them back to your site.
    [01:10] You can also get people to follow your social profiles, but they don’t convert.
    [02:00] Subscribers is a great email service, but you can also use ManyChat to push people back to your site.
    [02:40] Try retargeting, as well. Google Retargeting and you will probably come across Neil.
    [03:07] It is just putting a pixel on your site that alerts ad networks and lets them track visitors.
    This will then allow ad networks to spot your visitors and post relevant ads in their browser that will send them back to your site.
    [03:20] However, retargeting is expensive.
    [03:27] Neil agrees that email is a great technique and likes Mobile Monkey.
    [03:45] It’s harder to get traffic from Facebook ads now, so you should leverage sure things like email and chatbot marketing.
    [03:53] That’s it for today!
    [03:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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49. The Marketing Tactic You Must Master in 2018 | Ep. #640

    2 mei 2018 · 9 min

    Afspelen
    In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018 Lees meer

    [00:33] Surprise: it’s branding!
    [00:49] Neil recently performed a survey to discover what causes people to engage with his brand.
    [00:57] He made sure it was an open-ended survey.
    [01:05] The answers were either that they saw him at a conference or watched his videos.
    [01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more.
    [02:14] Even though it costs more upfront, it will pay off financially in the long run.
    [03:00] The market is very fragmented right now; the way people market and engage with content varies.
    [03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one.
    [04:35] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic.
    [05:10] That’s it for today!
    [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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50. The Three Best Marketing Strategies | Ep. #639

    1 mei 2018 · 8 min

    Afspelen
    In episode #639, Eric and Neil discuss the three best marketing strategies. Tune in to hear what three things you should be doing to increase your conversions.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Three Best Marketing Strategies Lees meer

    [00:46] Posting less on Facebook, actually gets you more traffic.
    [01:14] Share your best pieces and you will get higher engagement.
    [01:40] Eric’s office has printed out and posted the Content Re-usage Workflow.
    [02:00] The framework says to start with a foundation, which will then give you options to spin the content down the line.
    [02:54] Google Analytics can now show you each person’s entrypoint to your site and what is causing a conversion.
    [03:05] Take the conversion data and take the low click-rate stuff and repurpose it.
    [04:15] Traffic that doesn’t convert isn’t worth your time.
    [04:37] That’s all for today!
    [04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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