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1. The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog | Ep. #738

   8 augustus 2018 · 9 min

   Afspelen
   In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog Lees meer

   [00:45] They don’t have many strategies at Neil’s org, but rather one simple method.
   [01:10] Neil writes about personal experiences.
   [01:25] Neil wants people to know they can’t get his content anywhere else.
   [01:52] When he shares personal stories, he gets 12x more comments.
   [02:25] Growth Everywhere doesn’t have a headline or title until after the interview.
   [03:15] At Single Grain, employees are required to come to a meeting with multiple blog ideas.
   [03:45] A blog should be about what you want to share, but also what people would want to read.
   [04:10] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things.
   [04:45] Ben Settle came up with the concept for “Seinfeld Emails”.
   [05:25] Emails that are about nothing, but somehow tie back into what you’re selling.
   [05:30] That’s all for today!
   [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
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2. Is Cheaper Better? | Ep. #737

   7 augustus 2018 · 8 min

   Afspelen
   In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Is Cheaper Better? Lees meer

   [01:00] Some people say you pay what you get for, but sometimes cheaper is better.
   [01:30] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out.
   [02:00] The quality is the same, but the diamonds are made in simulated conditions.
   [02:28] If two advertising companies charge two different rates, most people will pay the higher rate for a smaller company and more focused attention.
   [03:05] People often question the quality of something if it’s too low of a price.
   [03:30] There is no exact science to setting a price point, so do your research and run tests.
   [04:20] That’s it for today!
   [04:24] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
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3. Why Marketers Change Their Minds a Lot | Ep. #736

   6 augustus 2018 · 8 min

   Afspelen
   In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot Lees meer

   [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
   [01:00] Since then, those companies have improved their methods.
   [01:24] At first, the Facebook ads platform was weak.
   [01:45] Often, marketers change their minds because circumstances change.
   [02:05] What worked yesterday, may not work today.
   [02:20] Market conditions are always in flux.
   [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
   [03:00] It’s not good for cold traffic, but works for further exposure.
   [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
   [04:10] That’s all for today!
   [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
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4. How to Do Content Marketing on a Budget | Ep. #735

   5 augustus 2018 · 9 min

   Afspelen
   In episode #735, Eric and Neil discuss how to do content marketing on a budget. Tune in to hear what steps you can take to save some money.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How to Do Content Marketing on a Budget Lees meer

   [00:45] Right now, Eric is cutting his content marketing budget.
   [01:00] They decided to collaborate or work on getting guest posts.
   [01:47] KissMetrics grew by reaching out to other content marketers and offering a platform.
   [02:27] You can get people to write for free if you offer publicity and other opportunities for exposure.
   [03:15] There are a lot of writers out there writing well-researched long-form content.
   [03:52] Infogram or Canva are great ways to repurpose content and turn it into infographics.
   [04:35] The content re-usage framework is a great line of thinking and a great way to save money.
   [05:32] That’s it for today!
   [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
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   See omnystudio.com/listener for privacy information.

5. How to Build Links (Without Being Sleazy) | Ep. #734

   4 augustus 2018 · 8 min

   Afspelen
   In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How to Build Links (Without Being Sleazy) Lees meer

   [01:00] Having a simple widget or tool is a great way to provide a service without being sleazy.
   [01:25] Neil likes to release free copies of paid tools.
   [01:56] HubSpot overtook Drift by offering a free service.
   [02:30] Yelp offers widgets that helps restaurants link-build.
   [02:45] Email outreach isn’t sleazy, even though people think it is.
   [03:02] To not be sleazy, you have to offer value.
   [03:46] Aim to build relationships instead of just reaching out for links.
   [04:15] Use data to help you find out your best people to reach out to.
   [04:43] That’s it for today!
   [04:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

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   See omnystudio.com/listener for privacy information.

6. This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733

   3 augustus 2018 · 8 min

   Afspelen
   In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It) Lees meer

   [00:35] Don’t rebrand!
   [00:44] Companies who are successful and make money still feel the need to rebrand.
   [01:12] ConvertKit is changing their name to Siva, even though they are doing well.
   [01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway.
   [01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense.
   [02:35] The Growth Everywhere podcast is rebranding.
   [03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions.
   [03:57] That’s it for today!
   [04:01] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
   Growth Everywhere
   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

   Learn more about your ad choices. Visit megaphone.fm/adchoices
   See omnystudio.com/listener for privacy information.

7. How to Educate Leads That Aren't Ready to Become Customers | Ep. #732

   2 augustus 2018 · 9 min

   Afspelen
   In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers Lees meer

   [00:45] There is a time to be aggressive and a time to go easy.
   [01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy.
   [01:46] You put in all this work during year one, by year three you start to see results.
   [02:08] It takes time to manifest results.
   [02:20] Neil looks for what makes his ideal customer.
   [02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success.
   [03:40] The rule of seven is key. Make sure your name keeps getting out there.
   [04:13] Make sure you are surveying customers to make sure you know what they are looking for.
   [04:40] Always drop the name of your company and contact info in everything you do.
   [05:05] TOFU, MOFU, and BOFU are important concepts.
   [05:30] Use lead scoring, as it will tell you whether someone is top of funnel.
   [05:43] That’s it for today!
   [05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
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   Twitter @neilpatel
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   See omnystudio.com/listener for privacy information.

8. How to Generate High Quality Traffic on a Budget | Ep. #731

   1 augustus 2018 · 10 min

   Afspelen
   In episode #731, Eric and Neil discuss how you can generate traffic on a budget. Tune in to hear what makes traffic “high quality” and how you can generate it.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How to Generate High Quality Traffic on a Budget Lees meer

   [00:50] How do you define high quality traffic when starting off?
   [01:10] Look at how well the traffic converts in terms of collecting email sign-ups.
   [01:31] When you have traffic that converts, you know it’s the right traffic.
   [02:45] Outreach through guest posting is a great budget-friendly way to grow.
   [03:14] ConvertKit is an email marketing solution.
   [04:05] Use this tool to reach out to potential partners.
   [04:22] Go to people who have your ideal traffic and partner up, cross-promote, bundle.
   [05:30] Do tons of business development and partnerships.
   [05:47] When you’re starting out, say yes to most deals.
   [06:05] That’s all for today!
   [06:08] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
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   Single Grain
   Twitter @neilpatel
   Twitter @ericosiu

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   See omnystudio.com/listener for privacy information.

9. Why Google Analytics is Useless Without This... | Ep. #730

   31 juli 2018 · 9 min

   Afspelen
   In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing.
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Why Google Analytics is Useless Without This... Lees meer

   [00:42] Eric doesn’t always buy a product or service when he visits websites.
   [01:05] Google Analytics will never tell you why someone left your site without buying.
   [01:15] GA provides quantitative data.
   [01:20] Qualitative data is more elusive.
   [02:07] Go to your lowest hanging fruit first.
   [02:50] Affiliate marketers struggle because they operate in a vacuum.
   [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data.
   [03:38] 30 or more responses will serve as enough data to be actionable.
   [04:15] User Testing and Usability Hub are great tools.
   [04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter.
   [05:16] That’s it for today!
   [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
   Leave some feedback:
   What should we talk about next? Please let us know in the comments below.
   Did you enjoy this episode? If so, please leave a short review.
   Connect with us:
   NeilPatel.com
   Quick Sprout
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10. 7 Questions You Ought to Ask Your Audience | Ep. #729

    30 juli 2018 · 12 min

    Afspelen
    In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking.
    TIME-STAMPED SHOW NOTES
    [00:27] Today’s Topic: 7 Questions You Ought to Ask Your Audience Lees meer

    [00:50] #1: Tell us all of the topics you are interested in regarding Marketing.
    [01:30] If you are covering food topics, ask your audience what their diet is based on.
    [01:45] You want to see who your audience is and how they skew (vegan, meat eaters, etc.).
    [02:07] #2: What else would you like to see on this page?
    [02:20] This will help you to understand what your page is lacking from the customer’s POV.
    [02:36] Under 30 responses is not enough data to make an effective change.
    [03:10] #3: What are you goals in the next year?
    [03:18] Use Surveymonkey for long form answers of this nature. Make a word cloud out of your responses.
    [03:58] #4: What did you think about X? (The product or service they purchased).
    [04:20] This will help you determine if things are working or if you need to improve.
    [04:51] #5: Why didn’t you buy?
    [05:00] There will be a huge contingent of people who didn’t purchase your product or service. This is an opportunity to find out why.
    [05:47] #6: Ask a question that determines the “pay point” of your audience.
    [07:14] By asking questions related to a problem, it will help you collect more leads and actionable information.
    [07:45] #7: Use a tool like TypeForm and send them down a question funnel.
    [08:07] That’s all for today!
    [08:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
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    Learn more …

11. Why You Should and Shouldn't Spend Money on Marketing Courses | Ep. #728

    29 juli 2018 · 9 min

    Afspelen
    In episode #728, Eric and Neil discuss the pros and cons of taking online marketing courses. Tune in to hear both sides of this argument.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why You Should and Shouldn't Spend Money on Marketing Courses Lees meer

    [00:45] If you end up paying for something, you’re more likely to take action.
    [00:52] People can find what a course is selling for free elsewhere.
    [01:20] If you pay for it, there is still a chance you won’t take action.
    [02:00] It depends on your personality type when it comes to taking action.
    [02:20] Eric sees people offering online courses as taking advantage of others.
    [02:33] They may not actually be experts and credibility isn’t required to teach online courses.
    [02:51] Eric feels it is preying on people’s insecurities.
    [03:26] Look into the person selling the course; check credentials.
    [04:15] Some courses are being taught by people who just teach courses and don’t have actionable information.
    [05:12] That’s all for today!
    [05:15] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
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12. How to Rank For Thousands of Keywords Fast | Ep. #727

    28 juli 2018 · 9 min

    Afspelen
    In episode #727, Eric and Neil discuss how you can rank for thousands of keywords. Tune in to learn how you can earn a high ranking overnight.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Rank For Thousands of Keywords Fast Lees meer

    [00:44] Neil’s strategy to ranking for thousands of keywords, is to write a blog post that is only a few thousand words.
    [00:52] A shorter blog posts allows you to test the waters and see if it is ranking and getting social shares.
    [01:10] See what search queries are leading people to your article.
    [01:23] Tailor your articles to those search queries; when people have a problem, offer a solution.
    [02:05] Look for relevant keywords that aren’t on your page and add them in.
    [02:36] Adjust your content to benefit the user.
    [02:40] If the user doesn’t like your article, because you are just stuffing in keywords, your user metrics scores will tank.
    [02:50] Backlinko is good at doing all of this.
    [03:08] There is on epic post about this on Backlinko.
    [03:25] If the majority of your traffic is from mobile devices, having one long page is difficult.
    [03:54] Make sure to know your audience and how they access content before creating anything.
    [04:09] Whatever content you have that is ranking, look at your competition and see how they are ranking for similar articles and keywords.
    [04:30] Use AHREFS to check all this information.
    [04:50] Using the AHREFS Content Gap Tool will help you compare yourself to competitors.
    [05:21] That’s it for today!
    [05:25] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
    Leave some feedback:
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    Did you enjoy this episode? If so, please leave a short review.
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13. How to Grow Your Marketing Through Partnerships | Ep. #726

    27 juli 2018 · 11 min

    Afspelen
    In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships Lees meer

    [00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership.
    [01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration.
    [01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture.
    [02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline.
    [02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.).
    [03:00] However, most partnerships will not be equal.
    [03:15] Figure out what you can leverage and how the partnership would be beneficial.
    [03:40] Joint webinars are a great way to partner up with other companies and people.
    [04:15] Virtual conferences have hit Neil up for email blasts, but he didn’t do it, because the numbers didn’t move him.
    [05:00] Neil and Eric both do partnerships.
    [05:34] When Eric was at Treehouse, to get started, they made a partnerships page.
    [05:50] Neil thinks when you’re starting out, bundling is a great way to create a mutually beneficial partnership.
    [06:18] Use AppSumo, which is a place that runs promotions or offers.
    [06:38] Be careful with AppSumo, though: they take a percentage from what you make.
    [07:06] That’s all for today!
    [07:08] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
    Leave some feedback:
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    Did you enjoy this episode? If so, please leave a s…

14. 7 Simple Hacks to Generate More Upsells | Ep. #725

    26 juli 2018 · 8 min

    Afspelen
    In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells Lees meer

    [00:33] #1: If someone is buying from you, add an upsell immediately after their purchase (on a thank you page).
    [00:52] #2: Upsells won’t work unless you’re offering speed and automation.
    [01:27] #3: Make sure you have urgency built into your upsell.
    [01:44] #4: Check out bumps.
    [01:54] When checking out on ClickFunnels, they always have an offer on the check-out page, where you can tick a box and buy something cool for a good rate.
    [02:22] #5: Downsell.
    [02:34] #6: Use Google Correlate.
    [02:45] This will help you to see what people are buying/searching for right after they buy your product.
    [03:20] #7: Make sure your upsell is relevant.
    [03:35] If you sell an SEO course, then a design course, it might not make sense.
    [03:50] That’s it for today!
    [03:55] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
    NeilPatel.com
    Quick Sprout
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    See omnystudio.com/listener for privacy information.

15. The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should) | Ep. #724

    25 juli 2018 · 8 min

    Afspelen
    In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should) Lees meer

    [00:35] You aren’t leveraging the App Store!
    [00:38] Apple reported they have generated over $11 Billion in revenue from the App Store.
    [00:46] The Google App Store adds in even more revenue.
    [01:00] However, so few people are creating apps for their sites or products.
    [01:18] If you’re not on there, you are losing out!
    [01:35] It’s not a competitive space.
    [01:50] If you want more traffic, look for channels that are still growing.
    [02:10] A mutual friend of Eric and Neil’s used WP to build an app.
    [02:21] WP is how Marketing School and Growth Everywhere have apps.
    [02:40] Google Momentum is a great productivity add-on.
    [02:55] They just figured out how to start monetizing it.
    [03:30] Eric and Neil will try to leverage new channels all the time. If they don’t work, it’s not a big loss.
    [03:58] Look for tools like Buildfire, which will help you easily create and leverage an app in about an hour.
    [04:13] That’s it for today!
    [04:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short review.
    Connect with us:
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16. 7 Marketing Lessons We Learned From Running Software Companies | Ep. #723

    24 juli 2018 · 12 min

    Afspelen
    In episode #723, Eric and Neil count out the 7 lessons they learned from running software companies. Tune in to hear what lessons apply to your business.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Marketing Lessons We Learned From Running Software Companies Lees meer

    [00:43] A lot of the lessons Eric and Neil learned, could work for ecommerce and other internet-based businesses.
    [01:05] #1: It’s not all about the conversion plan. Optimize for lifetime value.
    [01:25] People typically pay for software on a month-to-month or annual basis and people often have to renew plans; this is a consistent revenue stream.
    [02:17] #2: It’s all about on-boarding.
    [02:40] First impressions matter and that applies to software, as well.
    [02:53] #3: You end up losing about 5% of your revenue because user’s credit card numbers expire.
    [03:08] To fix this, companies like GoDaddy sign up for a service called Visa and Mastercard Updater; Visa and Mastercard will automatically update user’s credit card details for a small fee.
    [03:50] #4: Use the “Jobs to be done” framework.
    [04:40] Set aside time for customer development.
    [04:48] #5: You only have one shot with customers. If someone uses your product and doesn’t like it, they will never come back.
    [05:07] First opinions tend to stick in the software world.
    [05:42] BuzzSumo and AHREFS did well because they created exceptional products.
    [06:30] #6: Get your pricing right!
    [07:03] Everyone is going upmarket. Charge for the value you think you are delivering.
    [07:23] #7: Pay attention to market trends and conditions.
    [07:30] KissMetrics was getting trounced by a competitor and didn’t adapt quickly enough.
    [08:01] That’s it for today!
    [08:03] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
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17. What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722

    23 juli 2018 · 10 min

    Afspelen
    In episode #722, Eric and Neil discuss what you should do when a social network stops driving traffic to your site. Tune in to hear what your options are.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What You Ought to Do When a Social Network Stops Driving You Traffic Lees meer

    [00:40] Neil has close to a million Facebook followers. When he had a few hundred thousand, he spent $400,000 on Facebook ads to gain a “shitload” of new followers.
    [01:10] Neil thinks of Facebook like a well. You want to have your own well, so you can keep getting water without spending money.
    [01:40] Neil’s strategy worked for a very long time, then Facebook changed their algorithm.
    [02:55] Twitter was better in the past, but overall the user growth hasn’t been great lately.
    [03:16] If you are able to build your own email list, you control that at the end of the day.
    [03:40] The cool part about Google is that they have learned not to penalize links, they just don’t count bad ones.
    [04:15] The possibilities are endless and you should leverage more than just one channel.
    [04:44] Eric went from 4000 Twitter followers to 10,000, but traffic coming to his site has gone down.
    [05:07] Just because you are on these channels and your follower count is growing, doesn’t mean that you are going to do well.
    [05:20] Look for the social network or channel this is starving for your content.
    [05:49] That’s it for today!
    [05:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
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18. 7 Dead Simple SEO Tactics That Still Work Today | Ep. #721

    22 juli 2018 · 9 min

    Afspelen
    In episode #721, Eric and Neil count out 7 simple SEO tactics. Tune in to hear what you should be doing on your site.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Dead Simple SEO Tactics That Still Work Today Lees meer

    [00:33] #1: Upgrade your content.
    [00:40] Look at Wikipedia and Trip Advisor: there is constantly updated user content.
    [01:01] #2: Google Correlate.
    [01:04] It’s a great tool for keyword research.
    [02:06] #3: The Skyscraper Technique.
    [02:15] Go out and look for top five posts about a certain keyword.
    [02:30] Make content that improves upon the original resource.
    [02:41] #4: Infographics.
    [02:50] KissMetrics was popular because of their use of this visual content.
    [03:07] Go to BuzzSumo and look at the popular articles in your field and create infographics about the material.
    [03:43] #5: Use Google Search Console.
    [03:50] Look at top pages and top keywords that are ranking.
    [04:00] Add any keywords you don’t have.
    [04:08] #6: Use Google Search Console to search for top keywords. Integrate the most popular keywords.
    [04:50] #7: Go out and look at what content you can delete.
    [05:25] You can drive traffic this way or possible even lose traffic.
    [05:40] Neil thinks you should keep old content and just add updated versions.
    [05:46] That’s it for today!
    [05:49] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
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19. You're Spending Too Much Money! | Ep. #720

    21 juli 2018 · 9 min

    Afspelen
    In episode #720, Eric and Neil discuss why marketers overspend. Tune in to hear why you are spending too much money.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: You're Spending Too Much Money! Lees meer

    [00:40] In marketing, everyone is about spending money.
    [01:15] When people hit Eric up, they are looking for advertising and SEO, but rarely conversion rate optimization.
    [01:40] SEO and content marketing are the best or most popular services.
    [01:57] If you're spending all this money on marketing, why wouldn’t you hire someone to reduce your expense by cutting the fat?
    [02:12] Hire someone full-time to just do conversion rate optimization.
    [03:00] Consider ways your office space can produce revenue.
    [03:22] AWS did $12 Billion in revenue.
    [03:35] Take the expense you have and figure out creative ways to make them profit-generating machines.
    [03:50] Example: your office could be an event space.
    [04:10] Optimize to get more out of your resources.
    [04:20] Be more creative with how you spend your money,
    [04:50] Eric and Neil love marketing so much because there is so much room for creativity.
    [05:25] That’s it for today!
    [05:28] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
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20. Do Midroll Ads Really Work? | Ep. #719

    20 juli 2018 · 9 min

    Afspelen
    In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Do Midroll Ads Really Work? Lees meer

    [00:40] In podcasts, there are always ads in the middle of the show.
    [00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end.
    [01:35] Eric was looking at their Apple Podcast retention rates.
    [01:50] Because Growth Everywhere has a midroll, he checked the retention rates.
    [02:09] He lost 50% of people at the midroll, but it increased after the ad.
    [02:30] So, keep your midrolls, because people will just skip them, but will continue to listen and stay engaged.
    [03:20] Perhaps create a customized landing page to increase ROI.
    [03:50] Andrew Warner integrates his ads into the podcast episode, which increases sign-ups.
    [04:22] If you auto-insert ads, people will skip them. If you pay people for custom plugs, that will generate more revenue.
    [05:12] What Warner does is “native advertising”.
    [05:30] This way makes it less predictable.
    [05:50] That’s it for today!
    [05:56] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
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21. The Number 1 Reason People Don't Buy From Your Site | Ep. #718

    19 juli 2018 · 8 min

    Afspelen
    In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Number 1 Reason People Don't Buy From Your Site Lees meer

    [00:52] 95-99% of visitors will not convert and this happens because your website is pitching too much and you are not answering objections.
    [01:23] If you don’t answer people’s objections, you are not going to increase your conversion rate.
    [01:36] Google Russell Brunson/Grant Cardone 10X speech.
    [01:45] As they pitch, they talk through objections.
    [02:32] This pitch created a buying frenzy.
    [02:48] Pamphlets were also put under people’s seats.
    [02:57] At Crazy Egg, they ended up hiring a company called Conversion Rate Experts.
    [03:06] They had an amazing consultant, John Jack.
    [03:22] John suggested they answer objections on their site; they followed his advice and conversion rates went up.
    [03:35] If you are not sure how to answer objections, survey your customers.
    [03:52] Look for the most common responses.
    [04:10] Crazy Egg has objection handling on their pricing page, checkout page, etc.
    [04:40] That’s it for today!
    [04:42] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
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22. How Much Should You Spend on Marketing Software Per Month | Ep. #717

    18 juli 2018 · 9 min

    Afspelen
    In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month Lees meer

    [00:40] Eric probably spends $2000/month, while Neil spends $500/month and still thinks that’s too much.
    [01:10] Everyone pays for more and more software solutions.
    [01:33] Neil was speaking at a conference and his coworker suggested they get Google Analytics 360; Neil balked because it would cost $100,000.
    [01:51] Most people who pay for software solutions don’t take action with the data.
    [02:00] If you want to buy something, make sure you need it and will use it.
    [02:35] Eric uses a ton of software.
    [03:00] Marketing software has a lot of the same features.
    [03:15] So many enterprises are using marketing tools.
    [03:30] It is so easy to get software/marketing ADD.
    [03:53] Pare down your costs every quarter.
    [04:14] Neil tracks his daily expenses.
    [04:30] A lot of the free tools offer solutions that are just as helpful.
    [04:57] That’s it for today!
    [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
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23. Why You Shouldn't Copy Billion Dollar Companies | Ep. #716

    17 juli 2018 · 9 min

    Afspelen
    In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies Lees meer

    [00:42] A lot of the things big companies do, don’t make sense.
    [00:55] Companies like Slack have the high valuation.
    [01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is.
    [01:50] If you are in marketing, you have to have good messaging and a good story.
    [02:15] Your product is not a consumer-based product and is probably more complex.
    [02:45] Eric watches The Man in the High Castle and he recommends it.
    [03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign.
    [03:30] If you don’t know the show, this campaign was probably jarring.
    [03:50] You have to be smart with your branding and think of long-term repercussions.
    [04:43] You want to answer objections.
    [05:00] That’s all for today!
    [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
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24. Why You Should Repeat Your Message Over and Over Again | Ep. #715

    16 juli 2018 · 10 min

    Afspelen
    In episode #715, Eric and Neil discuss repetition in marketing. Tune in to hear why it’s important to repeat yourself!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why You Should Repeat Your Message Over and Over Again Lees meer

    [00:48] They repeat messages over and over, because people won’t absorb your message the first time they read it.
    [01:07] Tony Robbins uses the same technique.
    [01:45] If you keep putting your message out there, people are more likely to convert, and you will become the authority in your field.
    [02:25] Eric and Neil talk about marketing and SEO so often, that they often come up in marketing and SEO conversations.
    [02:45] They know how to stay top-of-mind.
    [02:51] Check out the book Top of Mind.

    [04:01] When repeating, you must do it across multiple channels.
    [04:35] Think about creative ways you can repeat your message.
    [05:25] Even though Neil has written blog posts about other topics, he often posts about the same thing, to make sure his point gets across. However, you can repeat yourself via a citation.
    [06:29] That’s all for today!
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25. A Response: Neil's Response to Critics On His New SEO Strategy | Ep. #714

    15 juli 2018 · 12 min

    Afspelen
    In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: A Response: Neil's Response to Critics On His New SEO Strategy Lees meer

    [00:55] Neil had a concept where most of the marketing tools out there have tons of features that no one uses.
    [01:25] He figured he could build more usable versions and give them away for free.
    [01:40] Eric subscribed to a marketing podcast and the Marketing Director for AHREFS was on the show.
    [01:52] He and the two hosts ended up critiquing Neil’s strategy.
    [02:29] Most people don’t do anything with the “history”.
    [02:58] Neil believes his strategy is obvious.
    [03:25] Neil is unaware of the public response to his actions.
    [03:50] People think Neil is underestimating server costs and other expenses.
    [04:02] Critics also believe he is building up towards a paid tool.
    [04:20] Neil has no such plans.
    [04:54] The first version of Neil’s free tools will not have any link data.
    [05:55] Neil wants to add BuzzSumo-like reporting.
    [06:25] There are already basic capabilities in his free tools.
    [06:47] If no login is required for the tools, will someone create scrapers and destroy Neil’s server costs?
    [07:10] Neil thinks it is possible, but that it wouldn’t hurt him.
    [07:31] That is all for today!
    [07:59] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
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26. How to Run and Manage Your Marketing Experiments | Ep. #713

    14 juli 2018 · 11 min

    Afspelen
    In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments Lees meer

    [00:35] Neil likes to use Trello to manage his marketing experiments.
    [00:45] Everyone puts their ideas on the board and then they pick the best ones.
    [01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments.
    [01:22] Eric uses Asana Premium to organize his experiments.
    [01:58] GrowthHackers Northstar is a great tool, but Neil thinks they won’t be around much longer.
    [02:25] Make sure you’re spending time and energy on things you can get done quickly.
    [02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team.
    [03:31] Only 1 in 12 experiments actually succeeds.
    [03:48] Neil thinks that stat means that whoever is running your experiments sucks.
    [04:05] Don’t forget to do qualitative studies.
    [05:15] If you’ve been running experiments for a long time, this is when you need to do something more drastic and crazy to move the needle.
    [05:45] Northstar uses the ICE Framework.
    [06:07] Eric recommends that you read Managing Oneself by Peter Drucker, a management guru.
    [06:45] You should have a feedback analysis tool to see who on your team is killing it.
    [07:05] If you’re not being scientific about your experimentation process, you are going to fly off the rails.
    [07:30] Don’t operate solely off your “gut feeling”; use qualitative and quantitative data to come to your conclusions.
    [07:44] That’s it for today!
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27. Good Marketers Copy, Great Marketers Steal | Ep. #712

    13 juli 2018 · 9 min

    Afspelen
    In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal Lees meer

    [00:45] Growing up, Eric played a game called “EverQuest”.
    [00:48] He had no strategy and saw a German player using a specific strategy and used that strategy to win a tournament.
    [01:17] In marketing, there is nothing wrong with stealing (except when it’s plagiarism).
    [01:33] Copying successful tactics is a good idea.
    [02:35] GrowthHackers is a great resource, as is Sparktoro.
    [02:54] Eric and Neil both use the traction framework, which means they run a lot of experiments.
    [03:40] Figure out what other successful marketers are doing and use their tactics to your benefit,
    [04:00] It’s not about being the first, it’s about being better.
    [04:15] Facebook steals a lot of stuff from their competitors.
    [04:45] Look at what you can convert and use for your own purposes.
    [05:00] That’s all for today!
    [05:03] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
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28. The Most Exceptional Marketing Campaign in 2018 | Ep. #711

    12 juli 2018 · 11 min

    Afspelen
    In episode #711, Eric and Neil discuss exceptional marketing campaigns. Tune in to find out who are the best marketers in the game.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Most Exceptional Marketing Campaign in 2018 Lees meer

    [00:48] Neil loves Billy Gene’s videos.
    [01:22] Neil thought his “Wolf of Wall Street” themed video was so effective.
    [01:50] Eric prefers Grant Cardone.
    [02:25] Eric once watched an hour and a half interview with Grant and he liked it because he was emotional and honest.
    [03:43] Tai Lopez also does a good job of leveraging lifestyle marketing.
    [04:05] Grant Cardone has multiple shows.
    [04:15] He is a great example of consistency and quality.
    [04:35] Billy Gene and Grant Cardone are neck and neck when it comes to leveraging lifestyle marketing.
    [05:00] Look at their techniques and see what you can learn from them.
    [06:22] Look at their campaigns and see if you can borrow strategies and apply them to your business in a way that works for your brand.
    [06:40] If someone’s marketing tactics rub you the wrong way, don’t dismiss them; see what you can learn.
    [07:21] That’s all for today!
    [07:26] If you are interested in getting a software bundle from Eric and Neil, tweet at Eric and let them know!
    [07:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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29. How Clickfunnels Built Their Way To $100M ARR | Ep. #710

    11 juli 2018 · 13 min

    Afspelen
    In episode #710, Eric and Neil discuss how Clickfunnels earned their success. Tune in to hear how Clickfunnels beat the competition.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Clickfunnels Built Their Way To $100M ARR Lees meer

    [00:40] Clickfunnels is a SAS Product that is a monthly subscription service.
    [01:00] They claim you can use their product to do everything you need to build a site and promote it.
    [01:15] Leadpages and Infusionsoft are their direct competitors, who they have since surpassed.
    [01:45] They reached $100 Million ARR without raising capital.
    [02:10] Once you set up a funnel, it continues to work.
    [02:30] They not only sell the product, but also training to make sure you use it correctly.
    [03:20] If you Google Grant Cardone/Russell Brunson 10X, they sold a huge bundle that made them a lot of money.
    [04:30] Clickfunnels does a ton of webinars.
    [04:50] They also use affiliate marketing to grow their business.
    [05:25] They stand out from the pack because they are very generous with their commissions.
    [07:06] Russell Brunson is a creative marketer.
    [07:30] Clickfunnels doesn’t have salespeople or a marketing team and they still beat their competitors.
    [08:44] That’s all for today!
    [08:55] Tweet at Eric if you are interested in a software bundling offer.
    [09:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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30. The One Marketing Channel You Aren't Investing in But Should | Ep. #709

    10 juli 2018 · 11 min

    Afspelen
    In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should Lees meer

    [00:42] Branding is the one thing in which most business do not invest.
    [01:05] Big corporations are smart enough to spend big bucks on branding.
    [01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).
    [02:12] Most of the money comes from awareness campaigns.
    [02:35] The rule of seven applies here.
    [02:45] Awareness campaigns can help your company more than you think.
    [03:33] Neil believes in branding.
    [03:50] Neil doesn’t track all his branding campaigns; he believes it works.
    [04:15] There is a great Hubspot post about tracking your branding ROI.
    [04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.
    [05:55] Nintendo has been around for 130 years.
    [06:16] Nintendo stood the test of time, because they have always had consistent branding.
    [06:57] That’s it for today!
    [07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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31. Bundling: The Marketing Hack That You Aren't Using | Ep. #708

    9 juli 2018 · 9 min

    Afspelen
    In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren't Using Lees meer

    [00:36] Alex Becker teaches a course and has marketing automation software.
    [00:59] He uses the webinar to sell his software and other courses.
    [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.
    [01:40] This makes people feel like they are getting a lot of value.
    [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies.
    [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.
    [03:33] GoDaddy has so many products that they offer as a bundle with web hosting.
    [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.
    [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.
    [05:40] That’s it for today!
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32. This is Why Your Blog Isn't Loved by Google | Ep. #707

    8 juli 2018 · 9 min

    Afspelen
    In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google Lees meer

    [00:35] People like using web addresses that stick to the format “blog.domain.com”
    [01:08] Eric and Neil believe this is a mistake.
    [01:25] When Eric’s past companies switched from a sub-domain to a sub-folder, traffic increased.
    [02:30] If you’re going to switch, you have to change all of your internal links plus 301 them.
    [03:00] A lot of work is involved in switching over. Use Screaming Frog to make sure you changed everything over correctly.
    [03:45] You have to make sure you have an excel sheet your engineers can follow.
    [04:50] Go post by post when moving everything.
    [05:00] This is also an opportunity to update and delete content.
    [05:15] Make sure all your info is up to date.
    [05:22] That’s it for today!
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33. You Need to Switch Email Service Providers | Ep. #706

    7 juli 2018 · 8 min

    Afspelen
    In episode #706, Eric and Neil discuss why you should switch email service providers. Tune in to hear why you shouldn’t remain complacent.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: You Need to Switch Email Service Providers Lees meer

    [00:38] Neil ended up switching because deliverability sucks after a while.
    [00:50] Neil has been having good luck with ConvertKit.
    [01:15] They make sure that the emails only go to people who consistently open Neil’s emails.
    [02:15] Deliverability dops because people either don’t clean their lists or because of spammers.
    [02:31] Neil doesn’t have his own IP, ConvertKit allows him to be on other IP’s.
    [02:43] Eric uses Drip.
    [02:50] Drip is more focused on ecommerce as opposed to ConvertKit who focuses on bloggers and online training courses.
    [03:15] Neil doesn’t believe it matters who the company targets; emails are emails no matter what you do.
    [04:00] ConvertKit does a lot of the work, so Neil doesn’t have to even think about it.
    [04:27] Eric may have been converted to ConvertKit because of Neil.
    [04:43] That’s it for today!
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34. Why Eric Loves Conferences and Why Neil Hates Them | Ep. #705

    6 juli 2018 · 10 min

    Afspelen
    In episode #705, Eric and Neil discuss their feelings about conferences. Tune in to hear why Eric loves them and Neil thinks they are a waste of time.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why Eric Loves Conferences and Why Neil Hates Them Lees meer

    [00:45] Eric likes that he can connect with distant acquaintances and friends.
    [01:05] It gives you the chance to deepen connections.
    [01:30] Neil hates them, because he sees the dinners as a distraction.
    [01:50] He believes you can pick up more information watching YouTube videos, which is less expensive than a conference.
    [02:12] Neil thinks people don’t implement the things they learn at conferences.
    [02:50] He doesn’t see a direct correlation between attending conferences and increased revenue.
    [02:58] Most marketers also go to the wrong kind of conferences.
    [03:15] Eric agrees you need to be more selective about which conferences you attend.
    [04:05] If you don’t expand your horizons, you will keep getting the same info from the same people.
    [04:49] If you are at the beginning of your career, there is probably more value to conferences.
    [05:05] Networking through Skype, Slack, or Telegram is also effective.
    [05:30] Neil has been turning down paid speaking gigs, because he doesn’t see the value in conferences.
    [06:01] Go to free networking events or even thrown your own.
    [06:20] Try to make a list of the people you want to meet, so you have some focus.
    [06:44] That’s it for today!
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35. Why We Suck at Instagram (and You Should To) | Ep. #704

    5 juli 2018 · 10 min

    Afspelen
    In episode #704, Eric and Neil discuss why they don’t worry about sucking at Instagram. Tune in to hear why it’s ok to suck at Instagram marketing.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why We Suck at Instagram (and You Should To) Lees meer

    [00:45] Neil only has one image uploaded at this point.
    [01:05] The cool part about Instagram is that it gives you a window into other people’s lives.
    [01:30] If it’s a viable way to get business, why don’t Eric and Neil use it?
    [01:40] They want to play to their strengths and there also isn’t enough time in the day to focus on Instagram.
    [02:10] The two biggest spends/revenue producers are Adwords and Facebook.
    [02:40] Nail the basics first, then expand.
    [03:05] Grant Cardone has an insane studio set-up, because he has a whole team.
    [03:35] When you’re starting out, you aren’t yet mastering anything.
    [03:47] Focus on a few basics, before trying your hand at Instagram.
    [04:25] When you are good at video and pictures, then you can worry about Instagram.
    [05:11] You need 10,000 followers to do well on Instagram and it’s hard to reach that level.
    [05:52] A lot of people have fake bot followers, which affects the account’s reach.
    [06:09] That’s it for today!
    [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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36. The SEO Hack You've Never Optimized For | Ep. #703

    4 juli 2018 · 10 min

    Afspelen
    In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The SEO Hack You've Never Optimized For Lees meer

    [00:40] No one is focusing on site speed, which is important. Hosting deeply affects your rankings.
    [00:55] Google has a mobile-first index, which means fast sites will get ranked higher.
    [01:22] You also need to use a content delivery network.
    [01:48] There is a Google Page Speed tool or GT Metrix which will help you measure speed.
    [02:30] Eric’s website was too slow for 3G. They used GTMetrix to discover all their tags were slowing them down.
    [02:56] Ping Them is another great resource.
    [03:10] Don’t take servers for granted.
    [03:30] Optimize for faster load times, which will help with your conversions.
    [03:51] WP Engine has been a great resource for this.
    [04:33] However, WP Engine has been charging exorbitant rates.
    [05:20] Content Distribution Networks distribute your content through servers all throughout the world (it pings your content to closer networks).
    [06:01] Cloudflare is another option besides WP Engine.
    [06:50] That’s it for today!
    [06:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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37. 7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads | Ep. #702

    3 juli 2018 · 9 min

    Afspelen
    In episode #702, Eric and Neil discuss the seven ways to get more engagement on your Facebook ads. Tune in to hear some neat tips and tricks.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads Lees meer

    [00:40] 1: Hit the “Boost Post” button in Facebook and drive it as a message.
    [00:55] This is a way to build up Messenger subscribers.
    [01:07] 2: When creating a Facebook ad, they give new ads premiere placement to judge its performance.
    [01:38] If you keep rotating your ads, you will get premiere placement and your cost per click will go down.
    [02:00] 3: Go for cost per engagement bidding.
    [02:05] Facebook is going to optimize for people who are apt to engage with your ad.
    [02:55] 4: Most visitors aren’t going to be buyers. So, you should set up a remarketing ad for those people.
    [03:33] 5: Ask for engagement in the ad itself.
    [03:48] You can coax people into commenting, liking, etc.
    [04:04] 6: Make sure you are using video ads. These drive the most conversions.
    [04:22] Don’t forget to use CC’s on your videos, so people can watch without sound.
    [04:50] 7: Run a contest.
    [05:10] If you over a giveaway or contest, it will help you get more engagement.
    [05:30] That’s all for today!
    [05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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38. Here's What Happens When You Buy Links | Ep. #701

    2 juli 2018 · 9 min

    Afspelen
    In episode #701, Eric and Neil discuss what happens when you buy links. Tune in to hear why this isn’t the best practice.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Here's What Happens When You Buy Links Lees meer

    [00:35] When Eric was first doing SEO, he would peruse black hat forums.
    [00:47] Wicked Fire has a lot of offers for paid tools.
    [01:01] Eric would buy links for sites and his sites would shoot up in the rankings.
    [01:15] He was using cheap content brokers and they would blast a bunch of links, his rankings would increase, but then go back down after a couple days.
    [01:45] Neil tried this with sponsoring an online poker contest.
    [02:05] Sometimes these things work, but more often than not: you get burned.
    [02:27] It’s cheaper and smarter to build your own site with quality content.
    [02:41] Your rankings will maintain when you build your own site.
    [03:26] Always play the long game.
    [03:40] Build an audience.
    [03:50] Investors are burned from buying high-ranking SEO sites.
    [04:00] Sites that are built just to get to the top never last.
    [04:54] Don’t waste your time buying links.
    [05:02] That’s it for today!
    [05:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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39. How to Get a Blue Checkmark on Social Media | Ep. #700

    1 juli 2018 · 8 min

    Afspelen
    In episode #700, Eric and Neil discuss the blue check mark and what it means. Tune in to hear how you can become a verified user on social media.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Get a Blue Checkmark on Social Media Lees meer

    [00:35] The blue check mark means that you are “verified”.
    [01:05] On Twitter, there is a form where you can submit your name and argue why you should be verified.
    [01:30] It’s a way for famous people to safeguard their reps and not be easily impersonated.
    [01:50] To be verified on YouTube, you need more than 100,000 subscribers.
    [02:05] Proving that there are impersonators is another easy way to get verified.
    [02:25] If you are running ads on Facebook, you can talk to the ads manager about getting verified.
    [03:13] Don’t pay people who claim they can help you get verified. They are scammers!
    [03:30] A blue check mark hasn’t gotten anything for Eric or Neil, so it may not be worth it.
    [04:09] That’s it for today!
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40. 7 Productivity Hacks For Marketers | Ep. #699

    30 juni 2018 · 8 min

    Afspelen
    In episode #699, Eric and Neil count out productivity hacks. Tune in to hear the seven things you should be doing to enhance your success.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Productivity Hacks For Marketers Lees meer

    [00:32] #1: Build checklists.
    [00:45] Eric’s team has a blogging checklist for all the writers they employ.
    [01:05] Checklists help you standardize processes.
    [01:12] #2: Use “If, then, this, that”.
    [01:20] When you publish, push to social media outlets, push to email, etc.
    [01:45] It will save you time not to do these things manually.
    [01:48] #3: Use dashboards. Try Domo or Scythe.
    [02:02] It’s a great way to track analytics.
    [02:11] #4: Stick with one marketing tactic at a time.
    [02:25] Don’t spread yourself thin and become adept at whatever you do.
    [03:00] #5: Use BuzzSumo alerts.
    [03:12] This will keep you up to date on how you are doing versus your competitors.
    [03:26] #6: Use Un-enroll Me.
    [03:36] It will help you unsubscribe from unwanted junk mail and clear your inbox.
    [03:50] #7: Use Supermetrics.
    [04:00] The reports are the most in-depth reports you can get. A great resource when presenting to investors.
    [04:25] That’s all for today!
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41. Why We Don't Blog Daily (and You Shouldn't Either) | Ep. #698

    29 juni 2018 · 10 min

    Afspelen
    In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why We Don't Blog Daily (and You Shouldn't Either) Lees meer

    [00:36] Neil used to blog seven times per day as an experiment.
    [00:55] It got him a ton of traffic, but he burnt out working at that pace.
    [01:15] HubSpot gets a ton of traffic and posts multiple articles on a daily basis, but they are able to keep that pace.
    [01:40] If you want to scale up and generate more traffic, blog every single day.
    [01:52] If you’re in the B2B world, don’t blog every day. It’s unnecessary.
    [02:13] The Kleiner-Perkins Internet Trends report comes out every year.
    [02:35] It is a popular guide that serves a huge community.
    [02:50] If you want high-quality leads, don’t blog every day. Write content that shows off how smart you are and what you have to offer.
    [03:15] Techcrunch is no longer the end-all, be-all that it used to be.
    [04:05] When you are starting out, doing one really good piece per week or month will do the trick.
    [04:25] Eric and Neil record three times every two months and record in batches of 20. This gives them a lot of shows in advance.
    [04:55] This helps them stay top-of-mind and provide high-quality content.
    [05:15] If you can’t provide value, don’t blog or podcast.
    [05:45] Everything has been done to death, which is why blogging is a hard game.
    [05:59] That’s all for today!
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42. Why We Spent $46,452 on Marketing School | Ep. #697

    28 juni 2018 · 11 min

    Afspelen
    In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why We Spent $46,452 on Marketing School Lees meer

    [00:42] Eric and Neil enjoy doing this podcast.
    [01:15] They struggled with quality and methods at first, but eventually found their stride.
    [01:21] Now, they spend money on intro and outro music, editing, studio time, etc.
    [01:40] Ads and hosting are another expense.
    [02:05] Neil doesn’t like spending money if he doesn’t have to.
    [02:49] Eric thinks he has made at least $100,000 from producing this podcast, while Neil thinks he has made $0.
    [03:22] Neil does the podcast because he believes in the “rule of seven”.
    [03:40] The podcast is one of the seven touchpoints he uses to remain top-of-mind.
    [04:20] Marketing is going to get harder and harder, so having multiple touchpoints is important.
    [05:00] Eric and Neil could make more money monetizing the podcast, but they have decided it’s more beneficial to keep it free.
    [05:15] This podcast was on the Entrepreneur Network, but they didn't want to read ads during the show, so they got booted.
    [05:50] Conservatively, they could be making $200,000/year off the podcast alone.
    [06:10] They believe you should do things for free as long as you enjoy it and something good comes from it.
    [06:50] They are playing the long game.
    [07:10] Sometimes, they get great ideas while working on the podcasts the end up making them money.
    [07:50] That’s it for today!
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43. The Internet Doesn't Start and Stop With Facebook and Google | Ep. #696

    27 juni 2018 · 9 min

    Afspelen
    In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Internet Doesn't Start and Stop With Facebook and Google Lees meer

    [00:35] Facebook and Google are the two largest platforms out there.
    [01:05] There are still so many different advertising platforms you can use besides the top two.
    [01:20] Figure out where your audience is hanging out.
    [01:25] In general, you will make more money from Facebook and Google AdWords, because they scale more quickly.
    [01:35] However, other avenues can be nearly as successful.
    [01:46] The people who are doing the best right now, have teams who are reaching out to different outlets and working out custom partnerships.
    [02:00] These teams are cutting out the middle-man.
    [02:24] People are still using direct mail and it still works for certain targets.
    [03:13] Figure out who your audience is and how they would like to be targeted.
    [03:35] Pay-per-click ad costs go down when you simultaneously run ads on other outlets.
    [04:05] You need to keep your brand top-of-mind.
    [04:15] A midwestern businessman runs a billboard ad for a few months per year and it increases his business.
    [04:40] No one wants to do billboards anymore, but they still work!
    [05:00] Zappos advertised on the bins at airport security and it was genius.
    [05:07] That’s all for today!
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44. You Shouldn't be an Entrepreneur First, You Should be an Employee | Ep. #695

    26 juni 2018 · 9 min

    Afspelen
    In episode #695, Eric and Neil discuss why you should work for someone else before you start your own company. Tune in to hear why you should learn the ropes from someone else.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: You Shouldn't be an Entrepreneur First, You Should be an Employee Lees meer

    [00:38] Neil hasn’t been an employee since he was 18 or 19 when he worked at Hollywood Video.
    [01:02] Eric found the structure about being an employee was helpful to understanding what makes a company work.
    [01:35] He switched jobs often, because he was chasing the next opportunity. Each time, he learned something new about what makes a successful company.
    [02:15] You should start out as an employee, because you need to try things out to see what you like.
    [02:35] Bill Ackman, successful hedge funder, thinks you shouldn’t start your own company until you’ve worked in the industry for some time.
    [03:15] You need to learn from others before you go out and make your own mistakes.
    [03:40] If you learn from other’s good examples first, you are more likely to succeed in the future.
    [04:18] The Ali Baba CEO, Jack Ma, made a video about this very topic and he agrees with Eric and Neil.
    [04:48] You don’t have to make all your money when you’re young.
    [05:05] Be prepared to fail before you succeed.
    [05:17] That’s it for today!
    [05:20] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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45. One Simple Hack That'll 10X Your LinkedIn Views | Ep. #694

    25 juni 2018 · 8 min

    Afspelen
    In episode #694, Eric and Neil discuss a simple hack that will up your LinkedIn views. Tune in to hear what you should be doing to increase your LinkedIn presence.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: One Simple Hack That'll 10X Your LinkedIn Views Lees meer

    [00:36] Lead Quizzes founder, Jeremy Ellins, has given Eric and Neil some great advice.
    [00:54] Jeremy posted a video of an interview and tagged certain influencers on LinkedIn.
    [01:40] Tagging influencers gets their attention and will get them to comment.
    [01:55] The influencer has to be relevant to what you are doing.
    [01:58] Ultimately, the download’s on Jeremy’s podcast doubled.
    [02:20] Eric and Neil get request to re-post and comment on LinkedIn pages and most times, it gets their attention.
    [02:42] “Bro Language” does really well.
    [02:55] Bro language is concise, to-the-point sentences. It’s not always great prose, but it gets the job done.
    [03:30] Bro language is becoming overused and is getting filtered out, but as long as you don’t use it too often or at length, it can still be effective.
    [04:12] That’s all for today!
    [04:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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46. Should You Raise Venture Capital | Ep. #693

    24 juni 2018 · 9 min

    Afspelen
    In episode #693, Eric and Neil discuss the pros and cons of raising venture capital. Tune in to hear why the juice may not be worth the squeeze.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Should You Raise Venture Capital Lees meer

    [00:40] Neil still raises venture capital.
    [00:50] If your idea is huge and you’re trying to swing for the fences, it is hard to do without raising venture capital.
    [01:18] It depends on what you’re trying to do with your business.
    [01:40] Rand Fishkin got so diluted while running Moz, that it ended up hurting him in the long run.
    [01:55] He could have sold the business for a profit, but did not take advantage of this opportunity.
    [02:20] His VC’s dissuaded him from taking what would have been a great deal.
    [02:35] VC’s can often steer you away from a clear vision, because they have their own desires.
    [03:25] Instead of trying to take money to make life easier up front. Think about the long term consequences.
    [03:50] You could end up in a fundraising cycle.
    [04:15] Build an audience first, so you have some leverage when you go to VC’s.
    [04:35] Neil met with some private equity guys in New York.
    [04:52] Neil didn’t want to do monthly or quarterly meetings, nor did he want to be beholden to investors.
    [05:15] Raising money is more painful than just working for yourself and getting to call all the shots.
    [05:25] Read Vivid Vision; it will help you figure out your goals.
    [05:44] That’s all for today!
    [05:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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47. How to get Rich People to Respond to Your Emails, When You're a Nobody| Ep. #692

    23 juni 2018 · 10 min

    Afspelen
    In episode #692, Eric and Neil discuss how you can get wealthy people to respond to your emails. Tune in to hear how you can tempt people into business deals.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to get Rich People to Respond to Your EMails, When You're a Nobody Lees meer

    [00:34] Loom is a tool that allows you to make screencast videos up to 10 minutes long.
    [00:54] Someone sent Eric a personalized Loom video that address Eric and his business.
    [01:11] Eric responded, but was ultimately not interested in pursuing a partnership.
    [01:30] The response rate is a lot higher with personalized videos.
    [01:45] Your best technique is to reach out to wealthy heads of companies and let them know what their business is lacking and how you could help them improve.
    [02:30] Neil tried this technique once with a man who owned a social networking site for older people.
    [02:45] Not only did Neil get a response, but he was connected to the CEO.
    [03:01] Eric and Neil once reached out to Zynga.
    [03:25] They had a conversation, but the deal never materialized.
    [03:45] Neil sent someone a package in the mail with cash inside.
    [03:57] The note said the person could keep the money, but asked that they just get on the phone with him for 5 minutes, because he had valuable information for them.
    [04:36] Take Neil’s idea and make it your own.
    [04:45] When you are speaking to someone’s needs, it will get their attention.
    [05:00] If you are consistent, you will be successful.
    [05:10] There are plenty of people having reputation issues. If you acknowledge their dilemma, you can get them on the phone by offering a solution.
    [06:24] That’s it for today!
    [06:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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48. Why You Shouldn't Read Books | Ep. #691

    22 juni 2018 · 8 min

    Afspelen
    In episode #691, Eric and Neil Discuss why you shouldn’t just read books all day. Tune in to hear why you need to limit the time you spend absorbing information.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why You Shouldn't Read Books Lees meer

    [00:40] People spend so much time reading, that they end up taking little action.
    [00:55] If you don’t spend time implementing ideas within your business, this is problematic.
    [01:30] Someone wrote a post about when it’s time to learn and when it’s time to earn; it is important to delineate time for actionable ideas.
    [01:50] Experimentation is the ultimate teacher.
    [02:02] Make mistakes and learn from them.
    [02:15] Don’t read random books, read books that address your specific problems.
    [03:10] Make sure to take notes and take action on your ideas after reading.
    [03:35] Eric and Neil aren’t advocating ignorance, they’re saying limit your time absorbing information and spend more time enhancing your company.
    [04:26] That’s it for today!
    [04:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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49. How to Rank Higher on Google (Without Doing SEO) | Ep. #690

    21 juni 2018 · 10 min

    Afspelen
    In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO) Lees meer

    [00:58] Check out Google Rank Brain.
    [01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant.
    [01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant.
    [02:07] User experience is one of the most important aspects of a website. Optimize user experience.
    [02:20] Try UserTesting or UsabilityHub to examine your site.
    [02:45] Nothing beats talking to your users and hearing what they like and don’t like.
    [03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback.
    [03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares.
    [03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized.
    [04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices.
    [04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything.
    [05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times.
    [05:36] When optimizing for user experience, make sure you’re running A/B tests.
    [05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop.
    [06:27] That’s it for today!
    [06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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50. 7 Essentials to Building a Million Dollar Business | Ep. #689

    20 juni 2018 · 9 min

    Afspelen
    In episode #689, Eric and Neil count out the essentials to building a million dollar business. Tune in to hear what steps you should take to achieve success.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Essentials to Building a Million Dollar Business Lees meer

    [00:38] 1: You have to have something that people actually want.
    [00:54] 2: Go out there and find all the competitors and hit up their customer list; offer the same product to them for less.
    [01:25] When you’re starting off, you don’t have as many expenses and you can do free or low-cost work.
    [01:48] 3: Having a great team is the most important facet of any company.
    [02:00] Read the book Who? to learn how to build a great team.
    [02:11] 4: Get an office!
    [02:35] Having a physical location makes communication easy and it is helpful when building a solid team.
    [03:22] When Singlegrain was starting, they left an office space, but things got much easier once they all moved back into the same office space.
    [03:40] 5: Become a media company.
    [04:08] 6: You have to have upsells and downsells.
    [04:18] Stop trying to close new sales and focus on existing customers.
    [04:48] Marketing costs are lower and profit margins are higher.
    [05:00] 7: Focus in on one marketing channel.
    [05:10] Trying to do too many things at once will kill your business.
    [05:25] That’s all for now!
    [05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
    Leave some feedback:
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