Marketing School - Digital Marketing and Online Marketing Tips
Alle afleveringen
3.388 afleveringen, van nieuw naar oud
-
This Is Going to Disrupt the SEO Industry | Ep. #788
27 september 2018 · 8 min
In episode #788, Eric and Neil talk about the one thing that is going to disrupt the SEO industry. Tune in to hear what their predictions are for the future of SEO.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: This Is Going to Disrupt the SEO Industry Lees meer[00:42] Voice search is going to disrupt the SEO industry.
[01:28] We can’t predict when it will take over, but it is becoming more popular.
[01:38] Right now, it is used for quick information, not for in-depth purchasing research.
[02:50] Eric thinks it is still business as usual, until he sees the scales tipping.
[03:10] Brian Dean wrote an article on Backlinko about voice search.
[03:27] In general, a strategy for voice search isn’t needed yet.
[03:50] Try to keep your rankings up.
[04:10] Just be aware of the trend.
[04:20] That’s all for today!
[04:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Our Favorite SEO Hack | Ep. #787
26 september 2018 · 8 min
In episode #787, Eric and Neil talk about their favorite SEO hacks. Tune in to her what hack you should be using.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Our Favorite SEO Hack Lees meer[00:40] Neil’s current favorite hack is brand-building.
[00:50] When you build a brand and become visible, it’s easier to get rankings.
[01:15] Stronger brands tend to rank higher.
[01:55] Put as much money and energy into helping people by providing solutions to their problems. This is the best way to build a brand.
[02:10] Eric likes the content re-usage framework.
[02:35] It’s a process that scales really well.
[03:05] Retaining a customer is less expensive than acquiring a new one.
[03:55] Jeff Bezos said that “smart people change their minds often.”
[04:08] That’s it for today!
[04:13] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Our Biggest SEO Mistake | Ep. #786
25 september 2018 · 10 min
In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Our Biggest SEO Mistake Lees meer[00:40] Neil’s biggest mistake was always being short-sighted.
[00:50] He has been doing this for 17 years and he wishes he had looked more towards the future.
[01:15] He would constantly revamp his site, buy links, try to manipulate Google rankings, but none of that led to long-term success.
[01:50] He burned through so much money using quick hacks like adding Wordpress links to the footer on his site.
[02:10] He wishes he spent his money on long-term projects.
[02:30] Eric learned a lot of white hat stuff doing an internship, but someone turned him onto black hat sites and ideas.
[03:05] Unfortunately, the black hat ideas are greedy and short-sighted.
[04:10] Their biggest mistake was not a tactic, but just being short-sighted and greedy.
[04:35] Pick your opportunities wisely.
[05:21] That’s all for today!
[05:28] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities | Ep. #785
24 september 2018 · 11 min
In episode #785, Eric and Neil discuss email management strategies. Tune in to hear how you can stay on top of your email inbox.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities Lees meer[00:40] As long as Eric has known Neil, he has responded to every email.
[01:15] Neil says he’s OCD and can’t help it, which is why all of his emails get answered and his inbox is empty.
[02:45] Neil also had a long email signature for a while, that he only recently cut out.
[03:04] Neil put the Gmail app on his phone.
[03:20] Whenever you open up an email, deal with it then and there.
[03:30] Neil checks his email every hour for five to ten minutes.
[03:50] Eric also builds in time to check his emails.
[04:33] Neil woke up to 190-something emails this morning.
[04:53] If you email Neil, he responds personally.
[05:04] If you submit a support inquiry, it goes to his team.
[06:18] Respond, otherwise you are leaving money on the table.
[06:45] Be transparent in all your interactions and make sure the email signature matches who sent the email.
[07:04] That’s it for today!
[07:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why You Should Change Your Lead Forms to Applications | Ep. #784
23 september 2018 · 12 min
In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates.
TIME-STAMPED SHOW NOTES
[00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications Lees meer[00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.
[01:25] Using Zoom, he added a button that would bring them to a purchase page.
[02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.
[02:27] Now it goes to this link.
[02:40] If you to Consulting.com, they have a good example of an application page.
[02:54] The first thing you do after following the link is schedule a call.
[02:58] After that, you fill out a survey about your business.
[04:20] Eric and his team did a strategy call.
[04:55] Once you switched to the application, their conversion rate went up.
[05:05] They then made three sales for $6000 total.
[05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that.
[07:15] Make sure you text people with reminders for scheduled calls.
[07:30] It’s helpful to make people promise to show up for the call.
[07:52] Schedule your calls within 48 hours of taking the webinar.
[08:04] That’s all for today!
[08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Throw Your Own Mastermind | Ep. #783
22 september 2018 · 11 min
In episode #783, Eric and Neil discuss putting on a Mastermind group or conference. Tune in to hear how Eric put on a Mastermind weekend.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Throw Your Own Mastermind Lees meer[00:45] Eric through his own Mastermind.
[00:55] He has been part of an Entrepreneurs’ group for a while.
[01:00] Recently, they were in Cabo San Lucas, Mexico and it inspired him to do a four-day Mastermind group.
[01:36] It is important to surround yourself with the “right” people on a regular basis.
[01:54] Eric mandated that there be no technology during the Mastermind, so there would be no distractions.
[02:15] The 9 people that attended were friends and/or acquaintances.
[02:35] When doing a Mastermind, make sure it includes people you don’t talk to on a regular basis, so you get fresh perspectives.
[03:05] Eric has already implemented some great ideas he got from the Mastermind.
[03:45] Eric didn’t make money, but total cost was $3000 for the weekend.
[04:05] He decided that everyone would pay at cost.
[04:25] His main purpose was not to make money, but to learn.
[04:45] The things learned will last longer than the money that could have potentially been made.
[05:15] Eric is looking forward to doing it again.
[05:25] In order to get people to attend, Eric sent an email to a select group of people (he created the parameters based on the desired outcome of the Mastermind).
[05:55] He sent a simple email invitation.
[06:10] The response rate was less than 100%, because all but one invitee attended.
[06:51] Keeping it small (max 15 people) is for the best.
[07:20] That’s all for today!
[07:27] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short rev… -
How to Deal With Shit Talkers | Ep. #782
21 september 2018 · 9 min
In episode #782, Eric and Neil discuss how they deal with shit-talkers. Tune in to hear how you can deal with the negativity.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Deal With Shit Talkers Lees meer[00:40] Shit talkers don’t necessarily hate you, but they can still screw up your brand.
[01:11] Eric loves being talked about, because it makes him feel successful.
[01:40] Neil thinks he has the most shit-talkers in the industry who do not like his work.
[02:15] Don’t talk the shit talk to heart, take it as constructive criticism.
[02:33] At least you are getting some form of feedback.
[03:20] Neil once emailed a shit-talker back and thanked him for the feedback, then asked him if he implemented any of his tactics.
[03:45] He wanted to know if the shit-talker used tactics and found they didn’t work.
[04:00] Do not take negative feedback personally.
[04:34] Always focus on improving your work.
[04:54] That’s it for today!
[05:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't) | Ep. #781
20 september 2018 · 11 min
In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't) Lees meer[00:35] The number one search engine in the world is Google.
[00:45] The second search engine is YouTube.
[01:45] YouTube can suck you in for hours without you realizing.
[02:08] Neil recently sent an email out about whether he boosted others’ traffic.
[02:20] He received thousands of replies and is responding to all of them.
[02:45] Most of the respondents have said that Eric has, indeed, helped them boost their traffic with his podcast, videos, and blogs.
[0322] Based on their YouTube comments, Eric and Neil find they get a higher rate of interaction with YouTube.
[03:45] Google is now putting more resources into YouTube.
[04:22] If you are going to go on YouTube, upload the same content to Facebook and LinkedIn.
[04:41] Include keywords in your title and description.
[04:42] Make sure to upload a transcript (use Rev).
[05:32] Eric has watched a Fortnite player for forty minutes; he finds it entertaining.
[06:02] Growth Everywhere is rebranding to “Level Up”, in honor of Eric’s gamer background.
[06:16] That’s all for today!
[06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How We Are Going to Get to 1 Million Podcast Downloads Per Month | Ep. #780
19 september 2018 · 9 min
In episode #780, Eric and Neil discuss how they are going to reach 1 Million downloads per month. Tune in to hear how they are going to do this and why they set this goal.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How We Are Going to Get to 1 Million Podcast Downloads Per Month Lees meer[00:50] They know their podcasts stats aren’t as high as some other more popular podcasters.
[01:10] They want their download numbers to increase because…
[01:54] ...They want to help more people!
[02:16] If Eric and Neil reach 1 Million downloads, they will reach more people. They also think this community of listeners will help them learn something new, in turn.
[03:18] It has been over two years of podcasting and they know they are performing a needed service.
[03:51] Incentives are a great way to get what you need from customers.
[04:20] Some ideas Eric and Neil are going to test out are: premiere seats for those that rated and reviewed.
[05:22] Look into how you can incentivize your team to do better work.
[05:28] That’s all for today!
[05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Convert More Leads Into Sales With This Ninja Hack | Ep. #779
18 september 2018 · 8 min
In episode #779, Eric and Neil discuss how to convert more leads. Tune in to hear their great hack.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Convert More Leads Into Sales With This Ninja Hack Lees meer[00:52] When doing a webinar, Neil required that people give a name and email address, as well as a phone number.
[01:40] For those who couldn’t make the webinar, they would offer a link to a different webinar.
[02:14] Eric has found that you could use Front to hook in your Twilio and respond directly to people who want to attend the conference.
[03:02] If people didn’t convert after the webinar, Neil would text them.
[03:30] Texts that converted well, “Hey” or “[Name]?”
[04:10] Try ringless voicemail or send a text to those who didn’t convert.
[04:23] That’s it for today!
[04:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Should You Do With Your Keywords That Rank on The Middle of Page 1 | Ep. #778
17 september 2018 · 10 min
In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Should You Do With Your Keywords That Rank on The Middle of Page 1 Lees meer[00:44] Adjust the title or meta-description.
[00:55] Clickflow is a tool that will help you adjust the title and meta-description.
[01:20] Go look at the content that ranks above you.
[01:33] See what they are doing that you are not.
[02:25] Stone Temple did a case study on keywords, how they rank, and if they matter.
[02:54] When it comes to Google, user experience and link-building matters.
[03:25] Everyone thinks the best way to rank for keywords is to get the sites that link to your competitors, to link to you.
[03:34] The best link is the from the exact page that ranks for the term for which you would like to rank.
[04:44] If you have something that already ranks well, chances are that that page ranks for a bunch of other keywords, as well. Use clickflow and find which keywords are getting impressions. If you don’t have those actual keywords on the page: add them!
[05:32] That’s all for today!
[05:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Should You Do With Your Blog Posts That Generate Traffic And No Revenue | Ep. #777
16 september 2018 · 10 min
In episode #777, Eric and Neil discuss what you should do with blog posts that generate traffic and no revenue. Tune in to hear what you can do to turn things around.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Should You Do With Your Blog Posts That Generate Traffic And No Revenue Lees meer[00:40] Neil has tons of posts that rank, but they aren’t what his clients are looking for.
[01:04] You can put in affiliate links or promote other products and services, which will help generate revenue.
[01:20] Eric’s friend ranks for a page that is about a product or service he doesn’t offer, so he goes to a company that does offer that service and charges them to rent the page.
[01:45] You could partner with someone else who has the ideal audience.
[02:38] A relevant pop-up can be helpful.
[02:50] Pop-ups can help you generate leads.
[04:14] It is important to create a process to be on top of redirecting traffic, so that they don’t just bounce.
[04:45] Nurturing customers is really tough.
[05:00] When you have a business development relationship, it can be an amazing fit that allows you to not worry about taking on more work.
[05:54] At the end of the day, business is a people game.
[06:05] That’s all for today!
[06:10] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why Blogging Too Often Will Hurt Your Rankings | Ep. #776
15 september 2018 · 10 min
In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings Lees meer[00:45] A site has “x” amount of authority.
[01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated.
[01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts.
[02:20] Refer to the Content Reusage Framework.
[02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content.
[02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time.
[03:25] Focus on writing better content, which will help your rankings.
[03:45] The majority of your posts will not generate much traffic.
[03:55] 20% of your content will make up 70% of your traffic.
[04:13] Go to SEMRush or Ahrefs and look at what is popular on your competitors’ sites.
[04:30] BuzzSumo will also show you what people love.
[05:02] Follow the data.
[05:19] That’s it for today!
[05:35] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why We're Going to Do An In Person Event (and You Should Too) | Ep. #775
14 september 2018 · 9 min
In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Why We're Going to Do An In Person Event (and You Should Too) Lees meer[00:50] Eric and Neil don’t monetize their podcast nor do they run ads.
[01:24] On their site for this podcast, they only collect emails and surveys.
[01:42] If their goal is to impact more people, they realized an in-person event would be a great opportunity. People were also asking for a live event in the surveys.
[02:45] Charlie Munger talks about aligning incentives.
[02:56] Eric and Neil are incentivized to reach that 1 Million download milestone.
[03:12] They did a test even last year in downtown LA.
[03:32] People had different ranges for what they found too cost prohibitive in terms of attending a conference or live event.
[03:42] Eric and Neil are making this live event free, so they don’t exclude any interested parties.
[03:58] They will also be recording the event, so no one has to miss out.
[04:13] Eric and Neil are hoping to build a larger community.
[04:28] No matter what you do, consider putting on a live event as a way of connecting with your clients and audience.
[05:40] Live events are the best ways to market your brand.
[05:45] That is all for today!
[05:47] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
When to Keep, Cut, and Consolidate Your Content | Ep. #774
13 september 2018 · 10 min
In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content Lees meer[00:54] You may find that some of your content is outdated.
[01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.
[02:15] Search engines want to eliminate redundancy.
[02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.
[03:05] People who prune content, prune the quality content that won’t affect traffic.
[03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website.
[03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.
[04:18] Use Google Analytics to look at your content that isn’t performing well.
[04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content!
[05:00] Before you cut, always try to improve the content.
[05:25] Cross link all your content, as it will help boost rankings for all of your pages.
[05:26] That’s all for today!
[05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review!
[05:53] Go here to see how many downloads the show is getting.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What You Should do About Pages That Rank But Don't Meet User Intent | Ep. #773
12 september 2018 · 8 min
In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What You Should do About Pages That Rank But Don't Meet User Intent Lees meer[00:55] People will bounce really quickly if your page doesn’t meet their needs.
[01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!).
[01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem.
[02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms.
[02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking.
[03:30] Search engines don’t put websites that meet their algorithm requirements at the top of the page, they put whatever site helps the user the most.
[03:39] Even if the changes you are making aren’t the best for Google, but are good for the user, Google will catch up and increase your ranking.
[04:00] Survey your users and tailor posts to their problems.
[04:13] That’s it for today!
[04:17] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Push Your Rankings From Page 2 to Page 1 | Ep. #772
11 september 2018 · 8 min
In episode #772, Eric and Neil discuss how to push your rankings to the first page of search results. Tune in to hear how you can easily boost your rankings.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Push Your Rankings From Page 2 to Page 1 Lees meer[00:35] If you are ranking in the top 3, your click-through rates from organic search results will be higher.
[01:38] People rarely go to page 2 of their search results.
[02:03] Go into Google Search Console and look at the keywords for which you are getting impressions.
[02:14] Make sure you address the problems people are searching for within your content.
[02:41] Change the title of your page.
[02:59] Use Ahrefs or Majestic and reach out to people who have linked to pages similar to yours; make the case as to why your page is better and convince them to link to you.
[03:30] Internal linking also helps.
[03:45] Build links, optimize your content, and optimize your title tags.
[04:26] That’s it for today!
[04:28] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Build Rich Anchor Text Links Still? | Ep. #771
10 september 2018 · 8 min
In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still? Lees meer[00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high.
[01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank.
[01:45] If you are building links naturally, you won’t be able to control the anchor text all the time.
[02:25] Once the cup is overflowing, you will be hit with an algorithmic penalty.
[02:55] Only focus about 5-10% of your energy on anchor text.
[03:33] Links impact rankings, but so does the content on your page.
[03:55] If you only focus on rich anchor text, your rankings are unsustainable.
[04:30] That’s it for today!
[04:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Percent of Your Links Should Point to Your Homepage | Ep. #770
9 september 2018 · 8 min
In episode #770, Eric and Neil discuss what percentage of your links should point to your homepage. Tune in to hear if there is a magical percentage that will help your homepage rank higher.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Percent of Your Links Should Point to Your Homepage Lees meer[00:40] Eric and Neil don’t know what percentage of their links lead to their homepages.
[01:04] It doesn’t always make sense to link something back to your homepage.
[01:26] Your homepage won’t convert as well as other pages, so it’s important to use it to discuss your products and services and make pages that are about the specifics of your offerings.
[02:03] There’s no magic percentage that works the best.
[02:25] Look at your metrics and determine the right percentage for yourself.
[03:03] Even if your homepage converts well, you can’t rank your homepage for a bunch of terms.
[03:22] Just focus on internal pages.
[03:32] If you already have a lot of links to your homepage, pick the main pages that you want to rank higher and link to those.
[04:25] Be careful with your anchor text. Make it flow naturally.
[04:37] That’s it for today!
[04:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Which Social Network Is The Best For Video | Ep. #769
8 september 2018 · 8 min
In episode #769, Eric and Neil discuss which social network is the best for video. Tune in to hear which network you should be focusing on.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Which Social Network Is The Best For Video Lees meer[00:45] There are so many social networks.
[00:54] Twitch is now one of the main networks along with Facebook, Instagram, Snapchat, and Twitter.
[01:25] Eric got more views on LinkedIn than he did on Facebook.
[01:40] Neil thinks LinkedIn performs the best for video, because they want it more and promote it harder.
[02:02] However, you shouldn’t limit yourself to LinkedIn.
[02:20] You have nothing to lose by posting to a site that doesn’t have your ideal demographic.
[02:35] The content repurposing framework is a good model for this.
[03:17] Even if you are in B2C, there’s nothing wrong with uploading to LinkedIn.
[03:31] The CEO of Cheddar is great at uploading tons of video content.
[03:50] Just keep uploading anywhere you can!
[04:10] YouTube drives long-term traffic, so don’t forget to post there.
[04:50] Even if your YouTube numbers are smaller in the short-term, they will grow larger in the long-term.
[04:55] That’s all for today!
[04:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Launch Like Apple | Ep. #768
7 september 2018 · 9 min
In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Launch Like Apple Lees meer[00:44] Apple has a PLF: Product Launch Formula.
[01:03] Jumpcut likes to take you through three or four videos over a few days.
[01:20] The final one pumps you up to buy.
[01:42] Apple creates early buzz.
[01:50] There are leaks and rumors.
[02:00] They always announce at conferences.
[02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product.
[03:10] Apple creates scarcity.
[03:50] They know how to manufacture a feeding frenzy
[04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.
[05:00] Influencers will help you create buzz.
[05:13] That's it for today!
[05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How GDPR Changed Link Building | Ep. #767
6 september 2018 · 7 min
In episode #767, Eric and Neil discuss how the GDPR has changed link building outside the US. Tune in to hear how you must go about link building now that the regulation has made it harder.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How GDPR Changed Link Building Lees meer[00:37] GDPR = Global Data Protection Regulation.
[00:54] There are now a lot of restrictions about what you can do in terms of data collection.
[01:15] It has made link-building harder.
[01:53] You can’t just email blast people anymore.
[02:05] A simple way to build links, is to go to their site and message them through their contact form.
[02:45] Be careful how you contact businesses in the UK.
[03:10] There are a lot of lawsuits happening right now.
[03:20] That’s it for today!
[03:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Hire Full-Time SEOs That Don't Suck | Ep. #766
5 september 2018 · 9 min
In episode #766, Eric and Neil discuss how to hire solid SEOs. Tune in to hear how you find great SEOs that don’t suck.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Hire Full-Time SEOs That Don't Suck Lees meer[00:35] Don’t just believe the resume.
[01:00] The real test is to see what changes they would make to your website and if they can implement specific changes.
[01:40] Test them out on a temp basis before you hire full-time.
[02:05] Good SEOs have “burnt” their own websites.
[03:10] The more seasoned you are with running experiments, the better a hire you will be.
[03:35] Ask potential hires about their weaknesses and really get into the nitty gritty.
[04:05] Make sure they know how to modify basic HTML code.
[04:23] You want people who can take action.
[04:32] Go to the Marketing School website and find our post about SEO interview questions.
[04:40] Check out the potential hire’s website.
[04:59] That's all for today!
[05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Find the Best Young Marketing Talent | Ep. #765
4 september 2018 · 9 min
In episode #765, Eric and Neil discuss how to find the best marketing talent. Tune in to hear how you can find young, motivated workers.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Find the Best Young Marketing Talent Lees meer[00:37] Eric’s interns have always been great.
[01:06] Singlegrain often uses Angellist to find the best people.
[01:31] It is important to have a hiring process.
[01:58] You can find young talent via blogging and social sites, but the best way to find great talent is to have interns.
[02:20] Neil’s company looks for interns who really want a career in marketing.
[02:30] They train them to grow with the company.
[02:52] When you get them young, they aren’t jaded.
[03:30] Be a “T-Shaped” marketer.
[04:18] If you want people who are “up to speed”, look for people who did internships at other marketing agencies.
[04:42] Most agencies won’t hire their interns.
[05:08] Pay your interns!
[05:18] By paying interns, you set a good precedent.
[05:30] That’s it for today!
[05:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Which Marketers Should You Listen To | Ep. #764
3 september 2018 · 9 min
In episode #764, Eric and Neil Discuss whose advice you should follow. Tune in to hear how you know who to trust.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Which Marketers Should You Listen To Lees meer[00:45] Take what most people say with a grain of salt, until you've tested out the tactics.
[01:05] Until you run tests, you don’t know if a tactic will drive results.
[01:40] Podcasts and books are great for ideas.
[02:25] If someone gives you a tactic and it works, you can begin to trust his or her advice.
[03:03] It’s not about the person, it is about the strategy.
[03:24] A Canadian SEO gave Neil a 40% increase in search traffic. However, the other advice wasn’t helpful and didn’t work.
[03:55] Neil knew there was a risk in working with this company, because only one piece of advice worked.
[04:35] You have to be open-minded when listening to advice.
[05:29] That’s it for today!!
[05:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Reduce Your Refund Rates | Ep. #763
2 september 2018 · 9 min
In episode #763, Eric and Neil discuss how you can reduce refund rates. Tune in to hear how you can provide better service to avoid refund rates.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Reduce Your Refund Rates Lees meer[00:35] First, understand why people are asking for refunds.
[00:58] When someone wants a refund, ask them why.
[01:11] Whether that is an email or a survey, the info will be helpful.
[01:27] Once you have about 50 answers, you will probably start to see a pattern.
[01:45] Jump Cut has an action-based guarantee. They will refund if the customer proves they went through the entire online course they offer.
[02:20] Their refund rate dropped to 5%.
[02:42] Expand your refund period. The longer it drags out, the fewer refunds you will have.
[03:01] Adjust your pricing.
[03:25] Offer to drop the price instead of refunding.
[03:47] When you do that, customers like and respect you more.
[04:10] Offer products and services for a limited or set period of time.
[04:59] That’s it for today!
[05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Why You Should Only Stick to One Marketing Channel | Ep. #762
1 september 2018 · 8 min
In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel Lees meer[00:36] When Eric has tried too many channels at once, he has failed.
[00:50] Doing too much spreads you too thin and can lead to disastrous results.
[01:06] Focus on the thing that is most successful.
[01:30] Marketing is not just one channel, it has to encompasses everything.
[01:50] Each individual should focus on their strongest skill set.
[03:10] Neil is not great at Instagram, so he doesn’t bother with it.
[04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it).
[04:19] That’s it for today!
[04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Many Marketing Funnels Do You Need | Ep. #761
31 augustus 2018 · 8 min
In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Many Marketing Funnels Do You Need Lees meer[00:40] ConvertKit and Drift are useful funnels.
[00:55] Using too many gets confusing.
[01:11] Neil has one marketing funnel.
[01:27] He segments inside the funnel, so by segmenting he can pitch offers based on the path the customer follows.
[01:44] Even people who love funnels, tend to pare it down to one main funnel.
[02:08] With too many funnels, you can easily lose track of things.
[02:44] Once you have one advanced funnel, it’s easier to improve upon it.
[03:08] Testing and improving on efunnel is better than having multiple, complicated funnels.
[03:40] Base your upsells and downsells from the info gained in the first funnel.
[03:55] Make your funnel like a “Choose Your Own Adventure”, so it can be personalized to each visitor.
[04:25] It’s important to see how people interact with your brand.
[04:44] That’s it for today!
[04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Place a Phone Number on Your Website? | Ep. #760
30 augustus 2018 · 8 min
In episode #760, Eric and Neil discuss putting a phone number on your website. Tune in to hear if this is a necessary tactic.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should You Place a Phone Number on Your Website? Lees meer[00:38] Eric gets 10-15 calls per day.
[00:56] Neil thinks it’s a waste of time to field random calls.
[01:15] Use chat services instead.
[01:30] Most of the calls are junk.
[01:45] Consider segmentation and only reveal your number to US visitors.
[03:00] It’s easier to collect a lead and call them.
[03:35] You can use Drift or Intercom to help segment your visitors and leads.
[03:57] That’s all for today!
[03:59] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759
29 augustus 2018 · 10 min
In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective Lees meer[00:40] Make the most of what you have already.
[01:25] Upgrade posts and content.
[01:45] Remove the dates from URLs.
[01:55] Making URLs more generic is beneficial for your Google ranking.
[02:33] Shorten URLs to increase your traffic.
[02:57] Neil has deleted content before.
[03:15] Pruning your content could negatively affect your traffic.
[03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there.
[04:45] Speed up your site.
[04:50] GTMetrix will help you see how fast your site is.
[05:08] You may find that there are useless tags slowing down your load times.
[05:28] The best hack is building a brand.
[05:37] This is the most reliable long-term tactic.
[06:15] That’s it for today!
[06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Find Cheap Freelancers That Don't Suck | Ep. #758
28 augustus 2018 · 9 min
In episode #758, Eric and Neil tell you how you can find freelancers that don’t suck. Tune in to hear how your hiring process could be improved.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Find Cheap Freelancers That Don't Suck Lees meer[00:43] Eric has been using AngelList to find freelancers, while Neil has been using Upwork and Problogger.
[01:20] Eric has found great recruiters on Upwork.
[02:00] Make sure you choose people who have good reviews, high success ratio, and a lot of completed projects.
[02:30] Neil likes to skype with potential freelancers.
[03:00] Just talk to people and figure out what they can do for your business.
[03:20] Basecamp has written about their hiring process.
[03:50] Pay potential employees for a small test project.
[04:15] This will give you an idea about the quality of their work.
[05:10] Neil would find freelancers and test out 5 at the same time.
[05:26] That’s all for today!
[05:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
7 Powerful Marketing Tools You May Not Have Heard Of | Ep. #757
27 augustus 2018 · 10 min
In episode #757, Eric and Neil discuss 7 powerful marketing tools. Tune in to hear about some lesser-known marketing tools.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Powerful Marketing Tools You May Not Have Heard Of Lees meer[00:35] 1: Supermetrics is top of mind for Eric, because they are putting together reports for an all-hands meeting and it helps to make powerful reports.
[01:11] 2: Clickflow is Eric’s tool, but Neil likes it because it allows you to do A/B testing.
[01:58] 3: Bonjouro allows you to customize and personalize videos to your customers.
[02:30] 4: Profit Well helps you find the lifetime value of your customer.
[03:33] 5: LTV Plus has agents that can man your chatbots.
[04:23] 6: AimTell creates push notifications that helps bring traffic to your website.
[05:00] It also helps send notifications to those who did not purchase anything.
[05:22] 7: Answer Force provides an agent to man your phone lines.
[05:54] This is helpful if you are in a service business.
[06:06] That’s all for today!
[06:11] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Is It Better to Charge a Monthly Fee or a One-Time Fee | Ep. #756
26 augustus 2018 · 9 min
In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Is It Better to Charge a Monthly Fee or a One-Time Fee Lees meer[00:40] If you have a monthly fee, look at the lifetime value of your customer.
[00:45] Think about charging a one-time that is more or equivalent to your LTV and see if that generates more revenue.
[01:05] People like the concept of a one-time fee.
[01:24] It’s a much more appealing marketing message.
[01:33] You have to be testing!
[02:37] If your average customer only lasts one year, it’s more beneficial to charge up front.
[02:56] Neil tested out up-front payment and a payment plan and found that up-front was the best system for his business.
[03:25] If you charge a one-time fee for a lot of stuff, this holds greater appeal.
[04:05] It’s all about the lifetime value of your customer: this is the best way to determine your pricing structure.
[04:43] If you’re doing a subscription thing, you can use a dashboard that will track your clients and payments.
[05:04] Price Intelligently is a great resource.
[05:18] If you want to try a monthly fee, consider sticking with an up-front fee, but test it out first.
[05:40] That’s all for today!
[05:44] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Should You Give Up On Marketing Campaigns That Don't Work Initially | Ep. #755
25 augustus 2018 · 9 min
In episode #755, Eric and Neil discuss whether you should give up on marketing campaigns that don’t work right away. Tune in to hear whether you should stay the course or drop dead weight.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should You Give Up On Marketing Campaigns That Don't Work Initially Lees meer[00:40] Singlegrain is trying to do what ClickFunnels has done in terms of bundling software with online courses.
[01:00] Eric made an elaborate webinar and found that people really liked it.
[01:17] However, no one bought immediately afterwards.
[01:35] Eric was so disappointed, but he decided it would take more work to succeed pitching bundles.
[02:04] The feedback he received let him know that he was downplaying his teaching skills too much.
[02:15] So, sometimes you need to take a step back and re-jigger things and understand that everything takes time.
[02:35] Don’t give up.
[03:00] Marketing isn’t easy: you’re not going to get the results you want unless you put in a lot of work.
[03:10] It could take a year before you start to gain traction.
[03:40] Even though Neil gets 1 Million visits a month, he is still hungry for more.
[04:02] If you are willing to roll with the punches, you will succeed.
[04:15] Don't’ just do the webinar, follow up with emails!
[04:30] If a campaign stops working, don’t give up on it. Figure out what needs to be added (upsells, downsells) or updated (your landing page, etc.).
[04:50] Never give up on things that work. Always attempt to fix it before giving up.
[05:09] That’s all for today!
[05:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitte… -
How to Reduce Your Marketing Spend Without Hurting Your Traffic | Ep. #754
24 augustus 2018 · 7 min
In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Reduce Your Marketing Spend Without Hurting Your Traffic Lees meer[00:40] It’s the most expensive at the very beginning.
[00:53] You’ll find that over time, the methods you use to get traffic will go into automatic maintenance mode.
[01:00] If something is in maintenance mode, you shouldn’t be spending as much money.
[01:18] Why spend the same amount of money when it takes a third of the effort to get results?
[01:30] If you take your eye off the campaign, numbers get worse.
[01:45] Make sure you are always looking at the basics, optimizing, and cutting what doesn’t work.
[02:02] You will struggle to find where you can cut.
[02:12] Neil recommends looking at credit card statements to understand your expenses and where to cut.
[02:30] Cutting small things will have an impact and you will save money.
[02:45] Singlegrain was using over 30 tools in the beginning.
[02:54] Now, they are down to 15 tools.
[03:10] You will waste money on marketing when you are not looking at your bills every month.
[03:20] That’s it for today!
[03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Best Way to Write a Cold Email | Ep. #753
23 augustus 2018 · 8 min
In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Best Way to Write a Cold Email Lees meer[00:35] When Eric started emailing people, he would write epic novels.
[00:53] It’s important that your emails are concise. No one wants to read a novel!
[01:03] Make sure you personalize it in some way.
[01:15] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch.
[01:40] Don’t make a sales pitch, pitch a call or a smaller ask.
[02:00] Neil has found that when you pitch in your very first email, it is so much harder to close or convert that customer.
[02:07] Build a conversation.
[02:22] Ask people for their feedback, then maybe get on the phone with them.
[02:28] Ask if certain changes would sweeten the pot for the customer.
[03:26] Build a relationship before you pitch your customer.
[03:52] Most people fail at emailing because they pitch in the very first email.
[04:07] Take the Neil Patel template and customize it.
[04:20] Taking the extra step to personalize your emails will up your conversions.
[04:33] That’s all for today!
[04:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Easy Alternative to Content Marketing | Ep. #752
22 augustus 2018 · 8 min
In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Easy Alternative to Content Marketing Lees meer[00:38] Have your users create content for you!
[00:44] Consulting.com and its proprietor didn’t enjoy content marketing, but he thought it would be a great idea to get users, customers, etc. to created video testimonials for him.
[01:34] Consulting.com has thousands of video testimonials that ultimately help drive sales and conversions.
[02:10] Kissmetrics asked everyone who was part a competition they were running to write a piece for the blog.
[02:28] Because of this, they got 7 blog posts per week for free.
[03:05] The content was also high-quality.
[03:15] Yelp and Trip Advisor do so well because they have user-generated content.
[03:30] Screen the content to make sure it’s quality work.
[03:45] Listen Notes pulls people’s reviews and notes about podcasts from the web and curates them.
[04:09] That’s all for today!
[04:14] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Hire Marketing Interns | Ep. #751
21 augustus 2018 · 10 min
In episode #751, Eric and Neil discuss how to properly hire interns. Tune in to hear tips on making the most of internships.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Hire Marketing Interns Lees meer[00:45] Interns are awesome because they aren’t jaded and are basically blank slates.
[00:55] They are often quick learners and you can train them to have a future in your company.
[01:35] Eric had an intern that didn’t have a college degree, but he is one of their best employees now.
[01:55] You never know where good talent will come from.
[02:05] One intern earned his spot at Singlegrain by writing an 800-word blog post about what he would do to improve the site.
[02:18] Eric pays his interns.
[02:25] AngelList has been a great resource for finding interns.
[02:36] Neil goes to colleges directly.
[02:48] The schools help with recruiting.
[03:10] As your potential interns what they are looking for in a career.
[03:25] Don’t make false promises.
[03:45] Don’t string interns along with the hopes of getting a full-time job, if that won’t be an option.
[04:40] Sometimes, Eric teaches at USC, which gives him a great opportunity to find interns.
[05:05] Ask your interns to do an assignment, like a video to show off their skills.
[05:40] Make the internship mutually beneficial, so the interns get as much out of their position as you do.
[05:58] That’s all for today!
[06:02] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Get More Traffic From The Google Page Speed Update | Ep. #750
20 augustus 2018 · 9 min
In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Get More Traffic From The Google Page Speed Update Lees meer[00:55] Page speed has always been a factor, but now they are rolling out page speed algorithm updates.
[01:45] Eric’s site was run through GTMetrix to show him what was slowing it down.
[02:21] He then cleaned up the slow parts and tested out the site again.
[02:48] He got a substantial bump in visitors once he sped up his site.
[03:25] Neil uses Google AMP and MaxCDN to make sure his site loads quickly and is routing through local servers across the globe.
[03:45] Neil’s site also uses lazy loading, so things load as you scroll.
[04:07] Make sure to compress images and reduce javascripts.
[04:30] Bad code will ruin a site.
[04:53] Make sure to make the most of what you already have instead of chasing new, shiny objects.
[05:34] That’s it for today!
[05:38] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
Are The Riches Really In The Niches? | Ep. #749
19 augustus 2018 · 10 min
In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Are The Riches Really In The Niches? Lees meer[00:55] If they are, then why do we do different things?
[01:15] In the beginning, you can go after a niche, because it is too expensive to go after a huge category.
[01:20] Once you are established, you should expand and get beyond a niche market.
[01:22] For example, ConvertKit tried to compete in the email marketing space and it didn’t work out. When they changed course to be a service for bloggers, they started succeeding. Now, they are Seva and have a larger business.
[02:00] It is hard to make millions working within a niche.
[02:35] If you are going to swing, swing for the fences.
[02:54] If you don’t have a lot of cash, go for a niche. If you have the money, go for a huge market from day one.
[03:25] Eric interviewed someone who works for Kahuna.
[03:44] They focused on one area and then expanded their knowledge in that area.
[04:10] In this case, the company wasn’t working before they focused on a niche.
[04:41] Sam Evans found that when he “niched down”, he was able to have more success.
[05:10] Now, Sam and Consulting.com target anyone who hates their job and has some sort of expertise. Then he teaches these people how to become consultants.
[06:05] He has since had members create testimonials for his service.
[06:100] That’s it for today!
[06:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad…
-
How to Learn the Best Marketing Hacks From the Top 1% | Ep. #748
18 augustus 2018 · 9 min
In episode #748, Eric and Neil discuss how you could learn the best marketing hacks from the top 1%. Tune in to hear how you can get the best hacks from the best people.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Learn the Best Marketing Hacks From the Top 1% Lees meer[00:40] When learning marketing, you are not getting the best tactics from the best people.
[01:15] Marketers don’t necessarily want to reveal their best, most effective tactics.
[01:30] If they share everything that is working, the more people that use that tactic, the less effective it becomes.
[02:08] If you network enough, eventually, people will share tactics with you.
[02:28] Eric and Neil share tactics all the time.
[03:07] You can throw dinner parties, attend conferences, join groups like EO or YPO and you will build relationships.
[03:25] You don’t need internet-famous people to get people to attend your events.
[03:45] The goal is to build relationships and learn from others in your field.
[05:00] Build relationships without expectation and you will earn people’s trust.
[05:05] That’s all for today!
[05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How Seinfeld Emails Will Grow Your Sales | Ep. #747
17 augustus 2018 · 9 min
In episode #747, Eric and Neil discuss how Seinfeld emails can increase your sales. Tune in to hear why you should be writing Seinfeld emails.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Seinfeld Emails Will Grow Your Sales Lees meer[00:45] Ben Settle has a service called “Email Players” and shares a bunch of email marketing tactics.
[01:20] Seinfeld Emails are so-called, because the emails don’t talk about the product or anything related to your business (it’s an email about nothing), but then you find a way to tie it in to your product.
[02:26] There are so many different email sequences.
[03:25] If people just wrote emails for different parts of their sequence, their conversions would go up.
[03:40] You need to send out as many emails as you can.
[03:50] Sam Evans earns over $20 Million/year doing his consulting course.
[04:00] He puts out an email every single day.
[04:25] It’s not just using the Seinfeld method, it should be about storytelling.
[05:06] That’s all for today!
[05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Best Way To Build Links Without Building Them | Ep. #746
16 augustus 2018 · 9 min
In episode #746, Eric and Neil discuss the best way to build links without actually building them. Tune in to hear the long-term method for link building.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Best Way To Build Links Without Building Them Lees meer[00:34] Relationships!
[00:38] When you get to know more people, they will naturally link to you.
[00:52] Neil knows a lot of people in the industry (including Eric). He and Eric have linked to each other without even asking.
[01:20] Neil links to Eric not only because he is a friend, but because his content is good and relevant to his business.
[01:50] You shouldn’t ask your friends and taint the friendship.
[02:04] Noah Kagan did a video about this very subject.
[02:25] Build relationships without expecting anything and it will pay dividends in the future.
[03:10] Attend conferences, join slack groups, join LinkedIn groups to build relationships.
[03:33] Everyone starts at zero and it will pay to build relationships. Say yes to everything at first.
[04:05] You can also close business deals by having relationships. There are so many reasons to network,
[04:35] Don’t expect immediate results; it may take more than a year.
[04:55] That’s it for today!
[04:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The Land and Expand Content Marketing Strategy | Ep. #745
15 augustus 2018 · 8 min
In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The Land and Expand Content Marketing Strategy Lees meer[01:05] Eric and Neil have a domain for this podcast, but they haven't been paying much attention to it.
[01:55] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month.
[02:12] They are planning to expand the content to see if it positively affects their traffic.
[02:30] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it.
[03:18] Use AHREFS and see how your keywords are ranking.
[03:20] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords.
[03:45] Within 30 days you may see an increase in traffic, but never more than double your current traffic.
[04:42] That’s all for today!
[04:45] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Add Long-Tail Keywords to Your Content | Ep. #744
14 augustus 2018 · 8 min
In episode #744, Eric and Neil discuss how to add long-tail keywords to your content. Tune in to hear how you can rank for long-tail keywords.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Add Long-Tail Keywords to Your Content Lees meer[00:33] If you type in Singlegrain.com or NeilPatel.com and use the Top Pages on the AHREFS or SEMRush sites, you can see how your pages rank and for which keywords.
[01:20] Look at all your content that is ranking and go to Google Search Console, where you will see the impression count, keywords, etc.
[01:50] Whatever someone is searching for, they are looking for a solution.
[02:01] When using keywords, make sure you are offering relevant content regarding said keywords.
[03:11] If you have a competitor that ranks above you for a certain keyword, you can take that URL and plug it into AHREFS. Then you can see all the keywords for which they are getting traffic and impressions.
[03:35] From there, you can judge whether you re able to adjust your content to include the keywords for which your competitors are ranking higher.
[03:55] It costs 6-7x more to acquire a new customer vs. maintaining existing customers.
[04:52] That’s all for today!
[04:57] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
How to Maintain a 30% Open Rate On Your Email List As It Grows | Ep. #743
13 augustus 2018 · 8 min
In episode #743, Eric and Neil discuss how to maintain a 30% open rate for your emails. Tune in to hear how to grow your list and stay out of the spam folder.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Maintain a 30% Open Rate On Your Email List As It Grows Lees meer[00:45] Typical open rates are between 10-15%.
[00:54] Most people would say to clean out your email list, but you won’t get any growth this way.
[01:18] Ask your subscribers questions.
[01:46] Try to have a conversation with the email recipients.
[02:35] If you are launching a course, you should ask for people to share their journeys with content marketing, as well.
[03:01] Emailing a questions once per month will help to ensure that you stay at the top of people’s inbox.
[03:40] Make sure you don’t end up in the spam box by staying relevant.
[03:56] That’s it for today!
[04:00] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
A Simple Way To Come Up With The Most Effective Marketing Ideas | Ep. #742
12 augustus 2018 · 10 min
In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas Lees meer[00:40] Spy on your competition!
[00:55] AdBeat is a way to see all the ads a company is running and how their spend trends are running.
[01:30] This also shows you which ads have been used for the longest period of time.
[01:43] Go to your competitors’ web sites.
[01:45] Track the changes that they make, because it will give you an idea of what is helping them grow.
[02:00] If you go multiple times, you will get “cookied” and you will see all their ads and campaigns.
[02:36] AHREFS Content Gap is a way to see all the different keywords your competition is ranking for that you are not.
[03:09] Take those keywords to UberSuggest and you will get more ideas about how to use them.
[03:25] Use BuiltWith to see what tech your competitors are using. This will give you an idea of how to expand.
[03:50] If your competitors are using A/B Tests, it means they are sophisticated enough to make changes and boost conversions.
[04:20] Facebook has added the “info and ad” section. This allows you to see all the ads one person or company is running.
[04:52] Go to niche marketing conferences and pick up new marketing tactics.
[05:14] Everyone is friendly and will prove helpful.
[05:25] These conferences are a great place to pick up new hacks from reliable sources.
[06:04] War Room is a good example of a niche conference.
[06:24] That’s all for today!
[06:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Q… -
What Should You Do With All of Your Visitors Who Don't Buy | Ep. #741
11 augustus 2018 · 8 min
In episode #741, Eric and Neil discuss what you should do with visitors who don’t buy. Tune in to hear how you should follow up with people who didn’t convert.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Should You Do With All of Your Visitors Who Don't Buy Lees meer[00:34] Survey those customers who do not buy.
[00:50] If you have 100 visitors, you will be lucky if 5 people make a purchase.
[01:06] Sure, you could look at Google Analytics, but you won’t know why people aren’t converting.
[01:30] If you survey your audience, you can learn from mistakes and boost conversions.
[02:15] SurveyMonkey and Qualaroo are great tools to use.
[02:30] Eric also likes TypeForm.
[03:20] Eric likes the question “Were you considering joining the Digital XP Accelerator?” because the answers let him know that the messaging wasn’t aligning with people’s pay-points.
[04:06] Follow up with an email or phone call and try to convince those surveyed to buy.
[04:20] Even if they don’t buy, this will give you a clearer idea of why they did not.
[04:41] That’s all for today!
[04:46] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
What Should You Do When You're Not Growing | Ep. #740
10 augustus 2018 · 9 min
In episode #740, Eric and Neil discuss what you should do when you aren’t growing. Tune in to hear how you can stimulate growth.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Should You Do When You're Not Growing Lees meer[00:45] If Eric is in a rut, he likes to take a break.
[01:08] Clearing his head allows him to move forward and come up with better/new ideas.
[01:25] When people stop growing, it is because they are relying on old tactics.
[01:37] Neil likes to run drastic experiments to test out new ideas.
[01:53] Growth is often boosted by unorthodox methods.
[02:00] At Crazy Egg, they grew quickly by switching the homepage from a long sales page, to a much shorter, concise page.
[02:15] They also tested the “sign in with Google” option, which worked out well.
[02:35] After those methods began to hurt them, they switched it up again.
[03:15] In general, if growth slows down, do the opposite of what you are currently doing.
[03:30] Eric has a friend that does video advertising.
[03:55] His secret is that he does the opposite of what people expect or request.
[04:15] Think about how you can turn ideas on their heads.
[04:55] That’s all for today!
[04:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information. -
The New Way to Do Competitive Analysis | Ep. #739
9 augustus 2018 · 7 min
In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The New Way to Do Competitive Analysis Lees meer[00:38] Facebook is a great way to do competitive analysis.
[00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running.
[01:11] You can put a pixel on your website, build an audience, and use tools like SimilarWeb to see who you share an audience with.
[01:40] Make sure when doing CA, that the audience is similar to yours.
[02:32] The idea behind using the new FB ads feature is more transparency.
[03:00] Instead of having to come up with ideas from scratch, you can use other’s ads to show your clients what’s out there and build a campaign from there.
[03:24] That’s all for today!
[03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.