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1. How To Make Your SEO 10x More Effective | Ep. #838

   16 november 2018 · 10 min

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   In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing.
   We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How To Make Your SEO 10x More Effective Lees meer

   [00:48] Conversion rate optimization is the thing to do.
   [01:35] It’s the one thing in marketing that, while unpopular, is the most effective.
   [02:40] Conversion XL is a great blog for ideas and inspiration.
   [02:46] Conversion-Rate-Experts is another great resource.
   [02:57] Quicksprout is a third resource to check out.
   [03:08] If you are looking for a paid solution, look at Visual Website Optimizer.
   [04:00] Quantitative data will be helpful in determining where you lose people.
   [04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data.
   [05:35] You’re going to have to run a ton of tests to get statistical significance.
   [06:15] If you don’t have a ton of traffic and you’re in the B2B space, you may not want to optimize for sales, but rather for leads.
   [06:46] That’s all for today!
   [07:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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2. What Goes Up Must Come Down | Ep. #837

   15 november 2018 · 8 min

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   In episode #837, we discuss traffic patterns. Tune in to hear why losing traffic is normal.
   We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: What Goes Up Must Come Down Lees meer

   [00:40] The stock market is having a bad week.
   [00:55[ The SEO market is fluctuating, as well.
   [01:12] Eventually, everyone’s traffic goes down.
   [02:05] There are always cycles in business.
   [02:20] Every marketing channel changes their algorithm.
   [03:00] Keep innovating and trying new channels. Never let your foot off the gas.
   [04:08] Marketing is now an omni-channel industry. There isn’t just one way to do things anymore.
   [04:33] That’s it for today!
   [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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3. Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? | Ep. #836

   14 november 2018 · 8 min

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   In episode #836, we discuss the appropriate length for blog posts. Tune in to hear how long your posts should be.
   We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? Lees meer

   [00:45] Brian Dean is the one who came up with this theory.
   [01:08] Google looks at each industry separately.
   [02:05] You don’t need long form content to succeed.
   [02:40] There a lot of things you can do to rank.
   [02:52] In the B2B industry, longer is better.
   [03:03] B2C, length isn’t as important.
   [03:54] Use SEMRush or Ahrefs to look at the top ten results in your industry.
   [04:11] See what the trend is for length.
   [04:32] That’s it for today!
   [04:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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4. How Google Search Console Can Help You Avoid a Penalty | Ep. #835

   13 november 2018 · 9 min

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   In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you.
   We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty Lees meer

   [00:35] Most people have a drop in traffic at some point.
   [00:50] Large drops indicate a penalty, otherwise, it’s normal.
   [01:03] GSC tells you when you have errors; you will receive emails.
   [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis.
   [01:45] Compare the content of top ten ranked sites with yours.
   [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks.
   [02:50] Then go to the “Pages” section.
   [03:00] Look for pages with a high impression count and low click-through rate.
   [03:15] This means you don’t have a good enough title or meta-description.
   [03:30] Low for B2B is below 1% CTR.
   [03:50] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data.
   [04:44] Check to see where you are having page speed issues, as well.
   [04:57] Look at GSC once per week.
   [05:10] Build that into your workflow.
   [05:33] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience.
   [05:39] That’s it for today!
   [05:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
   Leave some feedback:
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5. How Often Should You Login to Google Analytics? | Ep. #834

   12 november 2018 · 8 min

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   In episode #834, we discuss how often you should be logging in to Google Analytics. Tune in to hear why checking every day is never a good thing.
   We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How Often Should You Login to Google Analytics? Lees meer

   [00:55] You can get addicted to checking your stats.
   [01:26] It’s not helpful. Go be productive instead!
   [01:50] If you check everyday, there are diminishing returns.
   [02:35] Take the time you would have spent checking your stats and do something actionable that will generate traffic.
   [03:15] Instead, just sign up for GA alerts.
   [03:50] Make sure you are comparing your stats from today to yesterday or this week to last.
   [04:20] If you have a team, put a dashboard up (mount a TV) and use Cyfe.
   [04:50] That’s it for today!
   [04:54] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
   Leave some feedback:
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6. The One SEO Tool You Aren't Using But Should | Ep. #833

   11 november 2018 · 9 min

   Afspelen
   In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business.
   We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: The One SEO Tool You Aren't Using But Should Lees meer

   [00:35] Google Trends is the tool you aren’t using.
   [01:00] When brand mentions go up, so does traffic.
   [01:35] A trusted brand ranks higher.
   [01:45] Google Trends shows how your brand is ranking over time.
   [02:05] Google Trends is just a graph, but you can compare different businesses to your own.
   [03:34] In the title of your blog post, include your brand name.
   [03:45] Write amazing content.
   [04:05] People who spend a lot on video ads have higher trend ratings.
   [04:35] Podcasts or videos build a strong relationship with customers and strengthen your brand.
   [04:51] Use WireCast allows you to simulcast to different live platforms all at once.
   [05:15] Create live streams: It will increase engagement.
   [05:45] This will also help your static content.
   [05:52] That’s it for today!
   [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
   Leave some feedback:
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7. How to Expand Your SEO Campaign Globally | Ep. #832

   10 november 2018 · 9 min

   Afspelen
   In episode #832, we discuss how you can expand your SEO campaign. Tune in to hear how you can target international markets.
   We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How to Expand Your SEO Campaign Globally Lees meer

   [00:46] Neil is now targeting various countries throughout the world via his website.
   [01:15] Neil once travelled to an event in Brazil and it convinced him to target that market.
   [02:08] He went after Brazil first because he bonded with the audience from the event.
   [02:25] The second time Nail expanded to another international market, he realized you need people native to that locality.
   [02:56] You can’t just hire translators, you need people on the ground.
   [03:30] Neil gets 100,000 visitors per month from Germany.
   [03:43] Brazil brings in over 230,000 visitors.
   [04:00] When you translate your content, it will take a year to get off the ground in those markets.
   [04:05] Don’t translate all of your content, make sure you curate it for each market.
   [05:19] That’s all for today!
   [05:24] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
   Leave some feedback:
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8. How Do You Market in a Brand New Industry? | Ep. #831

   9 november 2018 · 7 min

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   In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry.
   We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: How Do You Market in a Brand New Industry? Lees meer

   [01:00] Google is excellent for demand fulfillment.
   [01:15] If a lot of people are looking for a given item, it will be easier to find and thus fulfill that demand.
   [01:32] If it’s a new product, go to Facebook and create content in order to drive traffic and promote your business. Create demand!1
   [01:57] Get people to blog or write articles about you.
   [02:30] Facebook ads work extremely well.
   [02:40] Influencers are key: maybe pay them to talk about or promote you.
   [03:15] Hoverboards blew up because people were instagramming about them.
   [03:30] If you have an email list, barter with a popular influencers. Try to have something to offer.
   [04:10] That’s it for today!
   [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
   Leave some feedback:
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9. What's The Purpose of Blogging if it Doesn't Generate Sales? | Ep. #830

   8 november 2018 · 10 min

   Afspelen
   In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging.
   We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
   TIME-STAMPED SHOW NOTES:
   [00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales? Lees meer

   [00:40] It took 3-4 years to generate revenue on Quicksprout.
   [01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month.
   [01:20] Now, they are getting around 170,000 visits per month.
   [01:24] It took 2 years to get the ball rolling.
   [01:45] Most clients come from word of mouth.
   [01:55] Blog posts won’t generate leads.
   [02:10] When people link to your content, that will help your domain authority among other things.
   [03:14] Neil's website gets good traffic, but it took him 2 years to get there.
   [03:45] Once you get a good amount of traffic, you will find that there are greater opportunities for leads.
   [04:00] Legion Athletics has done well through promoting content.
   [04:15] Be crafty: use surveys, listservs, etc. to generate leads.
   [04:40] Blog because you can take your blog traffic and direct it towards other pages on your site.
   [04:50] Blogging generates indirect sales.
   [05:25] Hubspot thinks nurturing is useless and doesn’t generate revenue.
   [06:00] Go to Singlegrain and join the email list.
   [06:10] The list has a super-signature.
   [06:30] Neil has recorded a thank you video depending on to which list you subscribe.
   [07:03] That’s it for today!
   [07:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
   Leave some feedback:
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10. 7 Content Marketing Hacks You Aren't Leveraging (But Should) | Ep. #829

    7 november 2018 · 9 min

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    In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: 7 Content Marketing Hacks You Aren't Leveraging (But Should) Lees meer

    [00:57] 1: After you send an initial email blast, wait 3 days and then go to your email solution (ConvertKit) and resend the email to everyone who didn’t open the first one. Make sure to change the subject line.
    [01:31] 2: Split test your titles and meta-descriptions. Try using ClickFlow.
    [02:05] 3: Use push notifications and get people to opt-in through their browser.
    [02:53] 4: If you want a 16% email opt-in rate, use a spinning contest widget. Try Privy.
    [03:35] 5: Make sure you are putting your name in the title tag.
    [04:45] 6: Remember your root domain.
    [05:12] Leverage internal linking.
    [05:20] 7: Use MobileMonkey to blast out your latest blog posts through Facebook Messenger.
    [05:54] That’s all for today!
    [06:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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11. How to Deal With Google's Ever Changing Algorithm | Ep. #828

    6 november 2018 · 9 min

    Afspelen
    In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Deal With Google's Ever Changing Algorithm Lees meer

    [01:17] When traffic tanks, Neil likes to check Search Engine Roundtable.
    [01:22] Also check out forums like BlackHatWorld to see what the chatter is.
    [01:40] Unless you see huge tanks, there is not much you can do.
    [01:52] The most important thing you can do is diversity your traffic.
    [02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks.
    [02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox.
    [03:25] CYA and diversify right out of the gate.
    [03:45] Even when things are going well, it can’t last forever.
    [04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO.
    [04:37] Every year, you should be updating your content.
    [05:30] Look at data from different sources to determine if action is necessary.
    [05:42] Overall, having an omni-channel approach is key.
    [06:00] Don’t just assume you’ve been penalized when your traffic slows.
    [06:11] That’s all for today!
    [06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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    Learn more ab…

12. How Developers Drive More Traffic Than Marketers | Ep. #827

    5 november 2018 · 8 min

    Afspelen
    In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers Lees meer

    [00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.
    [01:10] The tactics people have used in the past won’t work now.
    [01:20] A new tactic is to create tools.
    [01:32] If you give away a free tool, traffic will increase.
    [01:53] Tools have a cheaper cost per acquisition.
    [02:20] It’s called product-led growth.
    [02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.
    [03:00] They lock people out from certain features, which is a great tactic.
    [03:20] Get creative. Use design and development as well.
    [03:58] Check out ProfitWell.
    [04:10] They will show you what the cost per customer is or should be.
    [04:33] That’s all for today!
    [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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13. How Much Is Your Business Worth (And How Do You Sell It)? | Ep. #826

    4 november 2018 · 9 min

    Afspelen
    In episode #826, we discuss if you should sell your business and how. Tune in to hear what you should consider before selling your business and what steps to take in order to do so.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Much Is Your Business Worth (And How Do You Sell It)? Lees meer

    [00:40] There are a couple of websites that can help you with valuation.
    [00:48] Digital Exits has different calculators to use.
    [01:07] FEInternational publishes a lot of different content.
    [01:25] If you want to sell your site, but aren’t sure what it’s worth, check out Empire Flippers or Flippa.
    [01:30] These sites will also tell you how much similar sites are worth.
    [02:01] BizBuySell is another great resource.
    [02:12] These sites have a lot of inventory you can check out.
    [02:30] If you have a business that’s worth any sort of money, keep in mind that there is a recession on the horizon.
    [02:55] Ask yourself if you want to sell at the peak and then buy back at a low point.
    [03:21] Adventures is a resource Eric recommends.
    [03:53] Ask yourself if you love your business. If you don’t see long-term potential, go find something you love instead.
    [04:33] Research website brokers to find the right one.
    [04:44] You can also find someone to run your business for you as an alternative.
    [05:00] That’s it for today!
    [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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    …

14. Should You Sell Ads on Your Site? | Ep. #825

    3 november 2018 · 7 min

    Afspelen
    In episode #825, we discuss whether you should sell ads on your site. Tune in to hear why this may or may not work for you.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Should You Sell Ads on Your Site? Lees meer

    [00:50] If you are selling ads on your site, people are leveraging your site and making more money than you are.
    [01:30] Neil used to think ads were useless.
    [01:42] However, his friend who runs Astrology Answers monetizes by selling astrology-related items and ads were great additional revenue.
    [02:21] It’s important to test this out.
    [02:35] Neil doesn’t monetize in India, so ads could be a way to generate extra income without hurting his revenue stream.
    [03:45] Test out ads to see if it will help, but don’t use it as your main source of income.
    [04:10] That’s it for today!
    [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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15. Why Copying Your Competition Doesn't Work Anymore | Ep. #824

    2 november 2018 · 10 min

    Afspelen
    In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore Lees meer

    [00:37] In marketing, things change constantly.
    [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.
    [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.
    [03:10] Every few months, Google rolls out algorithm updates.
    [03:30] SEO from 10 years ago won’t work today.
    [04:15] If you look at Drift or Intercom, they didn’t copy the competition.
    [04:41] Drift always changes how they launch new features.
    [05:15] Product Hunt didn’t work for Neil as well as it did for Drift.
    [05:40] Always look for new channels and make sure you’re taking an omni-channel approach.
    [06:12] That’s it for today!
    [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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16. How to Network with Rich People | Ep. #823

    1 november 2018 · 11 min

    Afspelen
    In episode #823, we discuss how you should network with rich people. Tune in to hear how you should court the wealthy.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Network with Rich People Lees meer

    [01:05] There are a lot of people that want to network with the wealthy.
    [01:20] Typically, if you want to network, you need to figure out what they do for fun or provide some sort of value.
    [02:25] Sometimes, networking can be indirect: you may end up connecting with a friend of the wealthy person you are trying to snag.
    [03:40] We’re speaking in generalities, but obviously, the advice works.
    [04:00] Don’t act like a fanboy, treat rich people like regular people, because they are regular people.
    [05:00] Neil doesn’t get fan attention, but in general if people have questions, he will answer them.
    [05:20] Neil treats everyone the same.
    [05:35] Once someone treats you like you’re different, it’s a turn-off.
    [06:30] Neil had a great experience of meeting someone in an airport.
    [06:50] The person followed up and so Neil followed up in return.
    [07:00] That’s it for today.
    [07:11] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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17. The One Tool That'll Change Your Business | Ep. #822

    31 oktober 2018 · 10 min

    Afspelen
    In episode #822, we discuss the one tool that will change your business. Tune in to hear what this new, revolutionary tool is and what it does.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The One Tool That'll Change Your Business Lees meer

    [00:40] The sales tool is technically for anyone with a team that runs sales or presentations.
    [00:55] The tool is called “Gong”.
    [01:10] Our mutual friend, Mike, told another friend who told Neil.
    [01:25] Eric heard about it a similar way.
    [01:43] Gong is a sales coaching tool.
    [02:30] It’s impossible to have your VP of Sales sit in on every call. With Gong, this person can search through every sales call and figure out where the issues are.
    [03:07] Gong has a call recorder function that makes this possible.
    [03:22] It helps you train your team in less than two weeks.
    [03:35] It decreases onboarding times.
    [04:10] The tool is not just for managers.
    [04:16] Team members can listen to their own calls.
    [05:30] It’s all about getting the team to review their own work and increase self-improvement skills.
    [05:54] Gong pulls transcripts and points out issues.
    [06:10] It will also show your talk time ratios.
    [06:39] That’s it for today!
    [06:47] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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18. What Should You Do if Paid Ads Don't Work? | Ep. #821

    30 oktober 2018 · 9 min

    Afspelen
    In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work? Lees meer

    [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them.
    [01:01] Just because you spend money, doesn’t guarantee revenue.
    [01:30] Back at Treehouse, Eric paused ads when he first got there.
    [01:50] Pausing campaigns allows you to look at the data and determine what the issues are.
    [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions.
    [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on.
    [03:50] This will give you an idea about what your direction should be.
    [04:40] In most cases, you should be retargeting.
    [04:55] Facebook recently gave you the ability to compare your ads to competitors.
    [05:15] If your Facebook ads stall out, change your ad and messaging.
    [05:30] People have banner blindness.
    [05:36] that’s all for today!
    [05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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19. How to Scale Your Link Building | Ep. #820

    29 oktober 2018 · 9 min

    Afspelen
    In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Scale Your Link Building Lees meer

    [00:58] The prerequisite is that you need amazing content.
    [01:10] The first thing you want to do is use BuzzSumo and Ahrefs.
    [01:18] Check keywords for similar content using these tools.
    [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building.
    [02:05] They show you your targets when reaching out to people.
    [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic.
    [02:40] When mass-emailing, look out for GDPR.
    [02:53] Use Hunter to find emails for the right targets.
    [03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information.
    [03:40] HubSpot’s website grader will grade your website.
    [04:00] If you can build a linkable asset, you will get a lot of people linking to your content.
    [04:22] You can try to buy a linkable asset.
    [04:31] Don’t just focus on links, but also social shares.
    [04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up.
    [05:10] Start a conversation about sharing your content.
    [05:29] That’s it for today!
    [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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20. How to Compete in a Saturated Market | Ep. #819

    28 oktober 2018 · 9 min

    Afspelen
    In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Compete in a Saturated Market Lees meer

    [00:38] Neil recently released version 2.0 of UberSuggest.
    [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
    [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
    [01:39] Google does over 100 Billion in ad revenue.
    [01:50] I found their models were all wrong, so I just released it all for free.
    [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
    [03:00] Most people don’t use all the features from each service, so take the best ones.
    [03:40] The main differential in Neil’s product is that it is user-friendly and free.
    [04:15] Learn from what other people are doing.
    [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
    [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
    [05:28] That’s it for today!
    [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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    Learn mo…

21. How Often Do You Need to Adjust Your On-Page SEO? | Ep. #818

    27 oktober 2018 · 9 min

    Afspelen
    In episode #818, Eric and Neil discuss how often you need to adjust your on-page SEO. Tune in to hear how attentive you should be regarding this matter.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Often Do You Need to Adjust Your On-Page SEO? Lees meer

    [00:40] Neil hasn’t updated in over a year.
    [01:00] You should probably adjust once per quarter.
    [01:15] Eric and Neil are too controlling, which means they didn’t make the time to get to it, because they are determined to do it themselves.
    [01:50] Neil optimized his own website.
    [02:00] He doesn’t typically set dates to optimize his SEO, he does it as he gets Search Console errors.
    [2:35] If your on-page SEO is solid, you don’t need to change it, but you should run tests.
    [03:12] Optimize your title tags using Clickflow.

    [03:30] When you do it manually, you don’t get reminders.
    [03:55] Most people don’t look at their on-page SEO until they get slapped by a Google update or their traffic drops off.
    [04:08] The messiest sites have the worst on-page SEO.
    [05:21] Check out the product Neil prefers to the WP Engine.
    [05:37] That’s all for today!
    [05:41] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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22. How to Scale Your Content Marketing | Ep. #817

    26 oktober 2018 · 8 min

    Afspelen
    In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks.
    We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Scale Your Content Marketing Lees meer

    [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger.
    [01:18] Step 2: Go out and hire writers. The editor may be able to help with this.
    [01:36] Always hire the editor first.
    [01:48] Step 3: Have the writers submit topic ideas.
    [02:15] Remember the Content Reusage Framework.
    [02:30] Step 4: Hire someone who helps with promoting.
    [02:48] Step 5: Come up with rubrics for content guidelines and promotion.
    [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.
    [03:30] Once again, reference the Content Reusage Framework to repurpose your work.
    [04:03] Step 6: Have a content calendar.
    [04:15] Once the content is out, you promote it. All of this should be in the calendar.
    [04:52] That’s it for today!
    [04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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23. How to Build a 6 Figure Software Business in 10 Months | Ep. #816

    25 oktober 2018 · 15 min

    Afspelen
    In episode #816, Eric and Neil discuss how to build a 6 figure software business in under a year. Tune in to hear the secrets to their successes.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Build a 6 Figure Software Business in 10 Months Lees meer

    [00:36] Eric has created a software company called ClickFlow. Clickflow takes Google Search Console data and will then tell you how many people are clicking on your title.
    [01:05] Clickflow helps you A/B test your title tag in order to get the max amount of clicks.
    [01:20] Clickflow is a subscription service that charges monthly or annually.
    [01:27] They are now making six figures in less than ten months.
    [2:00] Eric didn’t have a built-in audience to leverage. He achieved his goals with hard work.
    [02:20] He did a lot of cold outreach.
    [02:30] He emailed people with the subject line, “Feedback”.
    [02:45] He targeted websites he thought would be a good fit and had good rankings.
    [03:02] People actually responded and bought the software off the cold email outreach.
    [03:50] He did hit a small segment of his email list (300 or so) and sent a couple lines in an email and managed to pre-sell $10,000 for the tool.
    [04:20] He used that money to help build the tool.
    [05:15] Eric met one of the Co-Founders of ClickFunnels.
    [05:31] Russell Brunson and Grant Cardone’s TedX talk serves as a webinar.
    [05:47] They also offered software and courses for free or little money.
    [06:00] Bundling the offer makes everything more valuable.
    [06:10] Eric bundled his software and some courses and this allowed the company to make some cash up front.
    [06:50] It’s all about targeting the right audience.
    [07:04] Clickflow has a lower-level price to start.
    [07:20] The majority of their revenue comes from the larger accounts. T…

24. My Failed Attempt at Content Marketing | Ep. #815

    24 oktober 2018 · 9 min

    Afspelen
    In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: My Failed Attempt at Content Marketing Lees meer

    [00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases.
    [00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game.
    [01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites.
    [01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased.
    [01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”.
    [01:58] He got hit by a webmaster notification tool that said his content was spammy.
    [02:04] He realized a lot of people were spamming his form, so he cleaned it up.
    [02:11] The lesson he learned was that user-generated content doesn’t rank as well as original, curated material.
    [03:19] It takes time to build a following and a lot of it comes down to promotion.
    [03:31] Content and links are the most important factors of SEO.
    [03:45] You have to figure out how to promote your site, product, content. Etc.
    [03:57] Promotion always matters.
    [04:00] Another of Neil’s failed attempts was with a site “Online Poker Lowdown”.
    [04:05] He ranked on page one for the term “online poker”, but it dropped because there was very little useful information.
    [05:00] Quality matters!
    [05:06] If your content sucks, you will lose your ranking.
    [05:45] Instead of hustling, create content about topics you like.
    [06:19] That’s it for today!
    [06:24] Go here to see how many downloads the show is gett…

25. Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814

    23 oktober 2018 · 10 min

    Afspelen
    In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines Lees meer

    [00:50] Titles are key, which is why they titled this episode as such.
    [01:04] Neil tries to avoid Southwest, because he finds they are always delayed.
    [01:40] Eric’s last Southwest flight was delayed and problematic.
    [02:10] When Southwest first launched, they focused on serving three cities in Texas.
    [02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated.
    [02:44] The lesson here is to niche down at first.
    [02:54] Southwest has a hub and spoke model of business.
    [03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices.
    [04:15] You can either be efficient or offer exceptional service, but you can’t have both.
    [05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages.
    [05:45] Optimize for efficiency, but allow for mistakes/refunds.
    [06:15] Think of your business as a funnel and check for leaks.
    [06:42] That’s it for today!
    [06:48] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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26. Conferences Will Lose You Money Unless You Do This | Ep. #813

    22 oktober 2018 · 8 min

    Afspelen
    In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Conferences Will Lose You Money Unless You Do This Lees meer

    [00:35] Most people attend the wrong conferences.
    [00:55] There are conferences where people are paying $20,000 to attend.
    [01:10] Even if you get paid to speak, doesn’t mean you're going to generate an ROI.
    [01:14] The audience may not be the right fit for your company.
    [01:54] If you’re at a conference with lower-level people, they might not be able to close deals with you, as they aren’t decision makers.
    [02:30] If you are an introvert, you have to bring the party to you: throw a dinner and interact with a smaller group of people.
    [02:51] This is a good way to control some of the outcome.
    [03:30] Focus on the smaller events, as it’s much easier to close a deal.
    [03:46] Get cards, get info, and follow up.
    [04:33] Don’t be tacky, throw the dinner just to meet people and make connections. Don’t go for the hard sell.
    [04:54] That’s it for today!
    [04:59] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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27. How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812

    21 oktober 2018 · 11 min

    Afspelen
    In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners Lees meer

    [01:10] They promoted the podcast through email blasts.
    [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists.
    [02:03] The content tilt was that their podcast is about two guys who love marketing.
    [02:25] They haven’t missed a show for two years.
    [02:40] Consider what your spin is, in order to set yourself apart.
    [02:54] Eric and Neil are picky about their titles.
    [03:05] They love to create clickbait-y titles.
    [03:15] Appealing titles help you.
    [03:35] They check out other ideas through BuzzSumo to see what is popular.
    [03:45] They also see what is popular on YouTube.
    [04:18] Before they even record, they start with the title.
    [05:22] They look at their Libsyn stats. This will show you which episodes do well.
    [05:51] Based on this, they know which topics to use in the future.
    [06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance.
    [06:30] The live event is a great offer to get more listeners.
    [06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can.
    [07:32] If you are interested in corporate training, tweet at Eric.
    [07:44] That’s all for today!
    [07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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28. Amazon Sellers May Go Out of Business If They Don't Do This | Ep. #810

    20 oktober 2018 · 9 min

    Afspelen
    In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Amazon Sellers May Go Out of Business If They Don't Do This Lees meer

    [00:45] Eric went to an Ecommerce conference and Amazon was the talk of the conference.
    [01:00] When it comes to Amazon, there is a lot of “short-termism”.
    [01:20] When you work on Amazon, you do not control the customers.
    [01:45] Marketing has now moved to being an omni-channel approach.
    [02:20] Amazon is growing, but as it grows, there will be more and more competition.
    [02:35] Because of this, you need to diversify.
    [04:20] As an Amazon seller, you will find that shady marketers will screw up your revenue.
    [04:45] Amazon sellers’ revenue can go to $0, because other sellers can flag you and get you banned (for no real reason).
    [05:15] If you have your own website, you won’t have to rely on Amazon as your only channel.
    [06:09] That’s it for today!
    [06:12] If you are interested in corporate training, tweet at Eric.
    [06:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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29. 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth | Ep. #811

    19 oktober 2018 · 9 min

    Afspelen
    In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth Lees meer

    [00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience.
    [01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful.
    [01:25] This will help you increase your sales by 10%.
    [01:43] 3: Skubana is inventory management software.
    [02:18] They have a “god mode” that allows you to use one system to track everything and they won’t take a percentage of your revenue.
    [02:40] 4: Izooto will help you track people who visited your site, but didn’t make a purchase.
    [03:15] It’s a great way to increase conversions through directed push notifications.
    [03:35] 5: Jungle Scout helps you find products that are on the uptick. It tracks sales numbers.
    [04:15] 6: Bounce Exchange is very expensive, but it’s the most complex service for ecommerce.
    [04:30] It helps track shopping carts from device to device.
    [05:04] 7: Intercom is a chat bot and can integrate with other apps, like Stripe.
    [05:24] They have chat agents available 24/7.
    [05:36] Bonus: LandBot is a great landing page tool.
    [05:45] It’s another chat bot.
    [05:49] That’s all for today!
    [05:53] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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30. Are All Links Created Equal? | Ep. #809

    18 oktober 2018 · 8 min

    Afspelen
    In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Are All Links Created Equal?
    [00:50] Think about it from an algorithmic perspective. Would you treat every link the same?
    [01:05] No, because not all links are equal.
    [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority.
    [02:00] Instead of going for domain authority, go for the most relevant link.
    [02:30] Getting contextual links these days is the most effective method.
    [03:15] Don’t just link to one website. There will be diminishing returns.
    [03:33] You also want the link to be rich in anchor text.
    [04:25] Neil spends more money on this than most people, which he admits is a way to cheat.
    [04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher.
    [05:02] Build relationships with different sources.
    [05:20] That’s it for today!
    [05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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31. My Failed Attempt at SEO | Ep. #808

    17 oktober 2018 · 10 min

    Afspelen
    In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: My Failed Attempt at SEO Lees meer

    [00:38] When Eric started doing SEO, he wanted to white and black hat stuff.
    [00:55] He made a website called Lightshow Videos.
    [01:10] WIthin a month or so, he was ranked #1 for lightshow videos.
    [01:20] However, it doesn’t matter where you rank if you don’t get any volume.
    [01:40] Neil’s first site was a job board.
    [01:47] He realized the sites that had the most amount of traffic, had the most pages.
    [02:00] He scraped Google and looked for the most popular pages, then recreated those on his site.
    [02:05] He then started getting thousands of visitors per month.
    [02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down.
    [03:00] Eric once made a website about getting rid of pimples.
    [03:15] He hired writers off of Text Brokers and had them write 300-500 word articles.
    [03:30] Traffic slowly increased, but then remained stagnant.
    [03:50] Eric learned that you get what you pay for: quality matters!
    [04:22] Don’t get too greedy with link building.
    [04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks.
    [04:41] Then he moved on to online casinos.
    [05:00] Neil would dominate rankings by backlinking to popular sites.
    [05:30] He was getting results, but it would only last for a couple of months.
    [05:55] The point is: Aim for long-term success.
    [06:09] That’s all for today!
    [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million …

32. The Best Alternative to Facebook Ads (Hint: It's Not Google) | Ep. #807

    16 oktober 2018 · 12 min

    Afspelen
    In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Best Alternative to Facebook Ads (Hint: It's Not Google) Lees meer

    [00:45] The best alternative is Growth Hacking.
    [01:07] Amazon’s version of growth was undercutting everyone on prices.
    [01:20] Zappos version of growth was giving free fast shipping.
    [01:33] You have to get creative and figure out what others in your industry aren’t doing yet.
    [01:40] Eric and Neil know someone who does $150 Million in business a year.
    [01:55] His businesses come from channel partnerships or affiliate marketing.
    [03:17] If you are just starting out, focus on channel partnerships and affiliate marketing.
    [04:28] Neil uses push notifications to get more traffic to his website.
    [04:45] It’s a simple way to get more repeat visitors.
    [05:10] If you go to Single Grain or Marketing School, they have chat bots set up that are intended to start a conversation and send people to the correct funnel.
    [05:40] Leverage what you have already.
    [06:04] Neil considers free tools a marketing play.
    [06:18] He gets over 5000 brand queries per day just because of his free tools.
    [06:35] That’s it for today!
    [06:45] Eric and Neil are trying to get 1 Million downloads. When they do, they are going to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    [08:00] This live event is the ultimate growth hack.
    Leave some feedback:
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    Did you enjoy this episode? If so, plea…

33. Should You Really Start a Podcast? | Ep. #806

    15 oktober 2018 · 8 min

    Afspelen
    In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Should You Really Start a Podcast? Lees meer

    [01:05] Podcasts often have listeners with high rates of income.
    [01:20] Do most people have time to create podcasts?
    [01:35] It is not realistic for most people to create a podcast.
    [01:45] Figure out your personality: if you love video, do that. If you prefer writing, write blogs. If you are a great speaker, podcast!
    [02:30] The biggest factor for success is hiring out/offloading the work.
    [03:15] Neil loves blogging and is good at it. It comes more naturally to him.
    [03:35] Eric prefers podcasting.
    [04:05] You’re not going to like the quality of the podcast early on, but if you keep it up, you will improve.
    [04:30] Make sure you have expertise in the field about which you are speaking.
    [05:02] The average podcast gets 191 downloads per month.
    [05:10] It takes times to build an audience.
    [05;27] Record in batches, don’t just do one per day.
    [05:30] That’s it for today!
    [05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
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34. A Step-by-Step Guide to Writing a Earth Shattering Blog Post | Ep. #805

    14 oktober 2018 · 12 min

    Afspelen
    In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: A Step-by-Step Guide to Writing a Earth Shattering Blog Post Lees meer

    [00:36] Earth shattering is something you want to link to, share, or tell your mom about.
    [01:00] Step 1: Format your blog post as Intro, Body, Conclusion.
    [01:20] End your blog post with a question to get more comments and engagement.
    [01:36] Step 2: Bucket Brigades.
    [02:20] Step 3: Every single claim needs to have cited sources.
    [02:48] Step 4: Use images and videos.
    [03:20] Optin Monster created a plug-in called YouTube Subscribe.
    [03:36] This helps you embed the video.
    [03:49] Amazon Polly will also help you from an SEO perspective.
    [04:05] Step 5: Make sure your headline will knock people’s socks off. Keep it short. Seven words is a nice length, on average.
    [04:40] It shouldn’t be too long, but also needs to be descriptive.
    [04:50] Get ideas from BuzzSumo.
    [05:25] Having compelling arguments will set you apart,
    [05:40] Step 6: Have someone proofread your content.
    [05:55] Step 7: Promote your work!
    [06:07] Find people that have mentioned or linked to similar content using BuzzSumo.
    [06:25] Reach out and build a relationship, so you can share links to each other’s works.
    [07:41] That’s it for today!
    [07:45] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
    Leave some feedback:
    What should we talk about next? Please let us know in the comments below.
    Did you enjoy this episode? If so, please leave a short revi…

35. What Should You Do When You Are Not Hitting Your Numbers | Ep. #804

    13 oktober 2018 · 10 min

    Afspelen
    In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers Lees meer

    [00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat.
    [01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers.
    [01:09] Eric paused their ad spend and audited everything they were doing marketing-wise.
    [01:30] He saw some trends and bet everything on YouTube advertising.
    [02:00] If you are not hitting your numbers, your system isn’t working.
    [02:20] It’s important to perform drastic experiments.
    [03:10] Run traction meetings.
    [03:22] Within the meetings, always have an experimentation section for the content team.
    [04:30] The traction ICE model helps you break things down.
    [05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy.
    [05:55] Changing it up is timeless wisdom!
    [05:56] That’s it for today!
    [06:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
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36. How to Nail Your Social Media Marketing | Ep. #803

    12 oktober 2018 · 8 min

    Afspelen
    In episode #803, Eric and Neil discuss how to nail your social media marketing. Tune in to hear why engagement is the key to your success.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Nail Your Social Media Marketing Lees meer

    [00:37] Everyone thinks you need to do so much.
    [00:50] Social media is about the community: if you don’t take time to build relationships, you won’t do well on social media.
    [01:00] Hubspot sucks at Facebook, because they are not taking the time to reply to comments and really engage followers and friends.
    [01:35] If you have 100,000 followers, but very few engage, Facebook won’t show others your content.
    [01:56] If you have a lot of engagement (sharing, etc.) Facebook rewards you with boosting your content.
    [02:25] Neil has a Facebook group with thousands of members and they are all engaged.
    [03:16] At first, the Marketing School group wasn’t getting much engagement.
    [04:00] It’s important to create and then nurture your connections.
    [04:18] That’s it for today!
    [04:22] Eric and Neil are trying to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.
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37. The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802

    11 oktober 2018 · 12 min

    Afspelen
    In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully Lees meer

    [00:35] The #1 thing is not a marketing tactic, it’s people.
    [00:50] Without a great team, you are not going to grow your business.
    [01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting.
    [01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him.
    [02:16] Bill Gates said the first 20 people at Microsoft built the company.
    [03:03] If an employee isn’t a cultural fit, they aren’t going to stick around.
    [03:15] Only hire people who are smarter than you and from whom you can learn.
    [03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit.
    [03:47] Always test people out.
    [03:56] Make sure multiple people on your team interview each person.
    [04:11] Make sure they lay out a plan of action for their first few weeks or months at the company.
    [05:05] Do indirect reference checks (basically, be a detective).
    [05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information.
    [06:15] You have to have each person ask different types of questions in the interviews.
    [06:32] The CEO of Drift secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview.
    [06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves.
    [07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rollin…

38. The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801

    10 oktober 2018 · 12 min

    Afspelen
    In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take Lees meer

    [01:08] #1: Keyword research.
    [01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC.
    [01:40] This will give you an idea of the keywords that will drive traffic.
    [01:57] Keywords with a high CPC leads to higher revenue for you.
    [02:43] #2: Write skyscraper content.
    [02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer.
    [03:35] #3: Share the content.
    [03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content.
    [04:35] #4: Repurpose your content.
    [05:00] Reference the content reusage framework: spin your content off onto different mediums.
    [05:28] #5: Start doing on-page SEO.
    [05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords.
    [06:02: #6: Leverage the process you have created.
    [06:34] Go to ProBlogger and hire people to create your content.
    [07:04] #7: Expand internationally.
    [07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs.
    [07:37] That’s all for today!
    [07:44] Tweet at Eric and let them know if you enjoyed this format.
    [07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.
    Leave some feedback:
    What should we talk about next? Please let us know in th…

39. The Best Way to Compensate Marketers | Ep. #800

    9 oktober 2018 · 9 min

    Afspelen
    In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: The Best Way to Compensate Marketers Lees meer

    [00:32] Before they started recording, Eric and Neil were discussing how the writers at Agora Financial do Billions in business.
    [01:07] On a podcast, they heard, a man was offered a job at Agora. The company offered to pay his rent for the first 6 months on the job, but the salary was small.
    [01:27] However, he was offered a dollar for every lead he was able to generate, as well as 1% of every sale that resulted from his leads.
    [01:47] In general, the best marketers are compensated in relation to their performance.
    [02:35] Once your business is established and you have built up a steady revenue stream, you may be able to get employees to take a small base plus performance incentives.
    [03:12] Everything is driven by incentives.
    [03:41] One of Eric’s friends recommends this: get the company to front $10,000 in ad spend for one month and you don’t pay the agency anything. If it works out, then you take on all the risk and grow from there.
    [04:38] Agora has their numbers down (they know what each customer is worth, etc.). If you are a new company, you may not have this information locked down and you may not be able to pay based on performance.
    [05:00] That’s it for today!
    [05:04] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.
    Leave some feedback:
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40. What Should You Expect From SEO In The First 30 Days | Ep. #799

    8 oktober 2018 · 10 min

    Afspelen
    In episode #799, Eric and Neil discuss expectations for SEO within the first 30 days. Tune in to hear where your site should be after 30 days.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: What Should You Expect From SEO In The First 30 Days Lees meer

    [00:35] If you are doing it yourself and you’re changing things every day, you should see an uptick in impressions.
    [01:08] If you are using an agency, in the first 30 days, there will be a lot of planning and brainstorming.
    [01:22] Within 90 days, you will see a change in impressions.
    [01:40] Eric has a cool webinar about his product “Clickflow”.
    [02:24] A lot of established companies suck at SEO.
    [03:12] When Eric started with SEO, he had a site called “Light Show Videos”. He also had a site called, “How to Get rid of Pimples”.
    [03:22] He wrote content and didn’t see any progress in the first 30 days. After 90/120 Days, he started to see improvements.
    [03:48] Patience is key!
    [04:23] Over time, SEO has become harder.
    [04:45] Overall, you need 2 full years to get things rolling.
    [05:07] Within the 2 year mark, you start to see growth. Then, by year 3 people really grow or plateau.
    [05:44] That’s it for today!
    [05:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.
    Leave some feedback:
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41. How You Can Grow Your Traffic By Blogging Less | Ep. #798

    7 oktober 2018 · 9 min

    Afspelen
    In episode #798, Eric and Neil discuss how you can grow your traffic without having to churn out new content. Tune in to hear what you can do to grow your traffic.
    Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How You Can Grow Your Traffic By Blogging Less Lees meer

    [00:40] On Wordpress alone, over 2 Million blog posts are being posted every day.
    [00:47] Backlinko only has 30 blog posts; they were aiming for quality over quantity.
    [01:30] Look at the most popular content posted by your competitors, post something similar that is ten times better.
    [02:31] If you take the time to write a quality, in-depth article, people won't’ ignore you.
    [02:54] Eric thought he was entitled to more traffic early on; no one should expect overnight results.
    [03:35] Mark Suster would write a blog post and then make sure his friends posted the content on Facebook.
    [04:15] If no one reads your content, it’s not going to rank.
    [05:10] That’s it for today!
    [05:15] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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42. One Simple Hack That Will Make Your Content Spread Like A Wildfire | Ep. #797

    6 oktober 2018 · 8 min

    Afspelen
    In episode #797, Eric and Neil discuss a simple hack that will make your content spread. Tune in to hear how you can increase your subscribers, readers, followers, etc.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: One Simple Hack That Will Make Your Content Spread Like A Wildfire Lees meer

    [00:38] This is about content collaborations (specifically on YouTube).
    [01:01] Eric has 11,000 subscribers on YouTube and they pick up 20-30 new subs per day.
    [01:15] So, they made a video for a channel with 40,000 subs and vice versa.
    [01:25] They gained 150 subs from this collaboration.
    [01:56] This also works with webinars.
    [02:15] ConvertKit grew through collaborations and webinars.
    [02:50] Even podcasts are a great way to collaborate.
    [03:30] Think about what you can offer and make sure it’s a win for both sides.
    [03:42] You can also pay people for the privilege of collaborations or promotions.
    [04:15] This helped Neil boost his fan base.
    [04:16] That’s it for today!
    [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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43. When Should You Give Up On A Lead | Ep. #796

    5 oktober 2018 · 9 min

    Afspelen
    In episode #796, Eric and Neil discuss when, if ever, you should give up on a lead. Tune in to hear how you should proceed with sales.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: When Should You Give Up On A Lead Lees meer

    [00:35] Once people opt-in, Neil “sells them” right away.
    [01:20] Neil’s Sales Team will reach out a couple of times, schedule a call, see if they are qualified, pitch the customer, and then try to close.
    [01:50] If a lead reaches out, get them within the hours, but ideally within 5 minutes.
    [02:02] Once you get on a call, follow up within three business days if you don’t close over the phone.
    [02:22] Stagger your communication, so you don’t badger people.
    [02:38] Texting works and people tend to respond better to that.
    [03:14] Most sales teams have found that if you call within the first five minutes, you will double your revenue.
    [03:55] Acceptance rate from webinars are 100%.
    [04:20] Don’t give up on a qualified lead until they tell you to beat it.
    [05:05] If you want to call within one minute, get autodialers.
    [05:27] That’s it for today!
    [05:30] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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44. How to Keep Your Ad Cost Down Even As More Competitors Jump On Board | Ep. #795

    4 oktober 2018 · 10 min

    Afspelen
    In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it!
    TIME-STAMPED SHOW NOTES:
    [00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board Lees meer

    [00:41] It is a given that no matter what, more people will sign up to use social media sites.
    [01:25] Ad costs will go up the more people get on board.
    [02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.
    [03:00] It’s all about the keywords you use!
    [03:15] Whichever generates more clicks, generates more income.
    [03:26] Always test your copy and see what works.
    [04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.
    [04:22] You have to have good messaging that is targeted at your audience.
    [04:35] You need to test over and over.
    [04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.
    [05:28] Rotate your ad images and update your copy.
    [05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere.
    [06:16] That’s it for today!
    [06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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45. How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) | Ep. #794

    3 oktober 2018 · 10 min

    Afspelen
    In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) Lees meer

    [00:36] Coke is still the biggest beverage company in the world and they have a larger market cap.
    [00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”.
    [01:10] Pepsi went out of business a couple of times

    [01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda.
    [01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over.
    [02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially.
    [02:55] Michael Jackson was hot in the 1980’s.
    [03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad.
    [03:35] This one spokesperson boosted their sales.
    [03:55] Freemium and free trials are great ways to undercut your competitors and get more business.
    [04:45] Choose your spokespeople wisely.
    [05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work.
    [06:07] That’s it for today!
    [06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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46. Our Favorite SEO Strategy That You Aren't Leveraging! | Ep. #793

    2 oktober 2018 · 8 min

    Afspelen
    In episode #793, Eric and Neil discuss some oft-ignored SEO strategies. Tune in to hear what techniques you should be leveraging.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Our Favorite SEO Strategy That You Aren't Leveraging! Lees meer

    [00:39] International expansion is one of the largest sources of Neil’s traffic.
    [01:02] There is no competition on the internet outside of the English language.
    [01:22] Eric likes content expansion.
    [01:32] Convert your video ideas to a blog, then to a podcast, etc.
    [02:55] Neil gets a large percentage of his traffic from countries outside the United States.
    [03:20] Make sure you use Ahrefs Lang for international expansion.
    [03:45] Eric’s company has grown by 12% each month.
    [04:05] Once you have content that works for you, you can expand and grow your business.
    [04:12] That’s it for today!
    [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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47. My Content Marketing Isn't Working. What Should I Do? | Ep. #792

    1 oktober 2018 · 9 min

    Afspelen
    In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topics: My Content Marketing Isn't Working. What Should I Do? Lees meer

    [00:40] When Eric joined Singlegrain, their traffic was flat.
    [01:03] They audited their work and found the articles were low-quality and the algorithm wasn’t picking anything up in their content.
    [01:52] There are two camps: Blogger with no traffic, blogger with traffic but no sales.
    [02:10] If you don’t have traffic, try using SEMRush to figure out what is going wrong.
    [02:20] If a keyword has a high CPC, it means that the traffic is worth more.
    [03:00] If you aren’t making sales, you probably need to be more aggressive and use exit pop-ups, sliders, opt-ins, email marketing, drips, etc.
    [03:30] You will start seeing revenue when you create funnels.
    [03:47] Ahrefs has a keyword difficulty tool that shows how difficult it is to rank for a given keyword.
    [04:35] Your content may not take off right away, but if you use the aforementioned techniques, it will go well for you.
    [04:52] If you aren’t generating revenue, try quizzes.
    [05:22] That’s it for today!
    [05:31] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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48. How to Craft an Irresistible Hook | Ep. #791

    30 september 2018 · 10 min

    Afspelen
    In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: How to Craft an Irresistible Hook Lees meer

    [00:36] A Hook is something that draws people in.
    [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.
    [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.
    [02:15] Neil is testing out a headline hook right now.
    [02:30] He also offers free resources.
    [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be.
    [03:20] A lot of it has to do with messaging.
    [03:30] Squatty Potty figured out their messaging.
    [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points.
    [04:20] Check out the Harmon Brothers’ ads.
    [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own.
    [06:30] That’s it for Today!
    [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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49. Why You Shouldn't Reveal Your Revenue Numbers | Ep. #790

    29 september 2018 · 9 min

    Afspelen
    In episode #790, Eric and Neil explain why you shouldn’t reveal your revenue numbers. Tune in to hear why secrecy is always the best policy.
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Why You Shouldn't Reveal Your Revenue Numbers Lees meer

    [00:45] Neil never talks about his revenue.
    [01:00] He is worried about people copying his tactics.
    [01:30] Why feed the competition?
    [01:45] You shouldn’t get mad, just don’t reveal your numbers.
    [02:30] True Ventures is an example of an ethical VC firm.
    [02:57] Eric has a podcast where he grills people about their actual numbers.
    [03:15] However, Eric has never revealed his company’s numbers.
    [03:40] Get all the information you can, but don’t share your information!
    [04:24] When you hear stats and numbers from others, it’s not always accurate.
    [04:40] Make sure the data is accurate before you decide to copy their techniques.
    [04:48] That’s it for today!
    [04:55] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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50. Here's a Hack to Shoot Past Your Competitors | Ep. #789

    28 september 2018 · 8 min

    Afspelen
    In episode #789, Eric and Neil discuss how you can shoot past your competitors. Tune in to hear this great hack!
    TIME-STAMPED SHOW NOTES:
    [00:27] Today’s Topic: Here's a Hack to Shoot Past Your Competitors Lees meer

    [00:45] Mitchell Harper says that when you want to shoot past your competitors, do your opposition research and take their tactics.
    [01:55] Showcase as many episodes as possible in iTunes.
    [02:15] You can get a lot of data just by listening to other people’s podcasts.
    [02:50] Neil would never write an article breaking down his team’s entire strategy.
    [03:10] Take what you can from your competitors!
    [03:16] That’s it for today!
    [03:21] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.
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